Explore the Renaissance Audience
Below you'll find more information about the Renaissance audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 thousand unique devices whose actions qualify for the Renaissance audience.
INTERESTS
The Renaissance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Renaissance audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.79% | 3.33x |
| eBook Readers | 6.70% | 3.30x |
| Premier League Fans | 7.82% | 3.29x |
| Business Decision Makers | 5.59% | 3.12x |
| Health and Fitness Book Readers | 6.15% | 2.95x |
| Readers of Japanese Content | 5.03% | 2.95x |
| Apartment Hunters | 5.59% | 2.94x |
| Readers of Tamil Content | 5.03% | 2.89x |
| Western Canada Skiers and Snowboarders | 4.47% | 2.88x |
| Coders & Developers | 5.59% | 2.87x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Interest attribute.
Index: A comparison of the Renaissance audience to the internet population.
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APPAREL RETAILERS
The Renaissance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Renaissance audience is Armani.
| Location | Composition | Index |
| Armani | 1.63% | 27.67x |
| Bonobos | 1.31% | 24.89x |
| Patagonia | 1.26% | 23.04x |
| Club Monaco | 0.56% | 20.24x |
| Madewell | 2.15% | 19.65x |
| Hugo Boss | 2.01% | 17.84x |
| Urban Outfitters | 3.22% | 17.48x |
| Lululemon | 3.78% | 16.11x |
| H&M | 5.36% | 16.05x |
| Anthropologie | 3.59% | 16.02x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Location attribute.
Index: A comparison of the Renaissance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Renaissance audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.40% | 5.82x |
| Los Angeles Tourism | 1.94% | 5.55x |
| LGBTQ Advocacy | 2.23% | 4.14x |
| Rhode Island Cluster | 1.68% | 3.96x |
| New Jersey Travel Location Cluster | 1.26% | 3.93x |
| Vegans & Animal Welfare | 0.40% | 3.81x |
| Data Analysis & Scripting | 1.12% | 3.62x |
| Science Education & Resources | 1.12% | 3.48x |
| Crossword & Puzzle Players | 1.12% | 3.46x |
| Auctions & Repossessions | 0.14% | 3.41x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Content Affinity attribute.
Index: A comparison of the Renaissance audience to the internet population.
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DEMOGRAPHICS
The Renaissance audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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