Explore the Renaissance Audience
Below you'll find more information about the Renaissance audience, broken down in different categories based on their digital and physical behaviors. These are 71.6 thousand unique devices whose actions qualify for the Renaissance audience.
INTERESTS
The Renaissance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Renaissance audience is Beer Aficionados.
| Interest | Composition | Index |
| Beer Aficionados | 2.17% | 4.36x |
| Whiskey Enthusiasts | 1.45% | 3.75x |
| Harvard University Fans | 0.72% | 3.63x |
| Auto Show Enthusiasts | 2.90% | 3.52x |
| Classic Rock Fans | 2.90% | 3.47x |
| Car Collector Enthusiasts | 3.26% | 3.44x |
| Certified Events Professionals | 3.99% | 3.33x |
| Financial Business Intelligence Researchers | 1.81% | 3.31x |
| Mountain Biking Enthusiasts | 1.45% | 3.27x |
| Market Intelligence Researchers | 1.09% | 3.26x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Interest attribute.
Index: A comparison of the Renaissance audience to the internet population.
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APPAREL RETAILERS
The Renaissance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Renaissance audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.22% | 24.92x |
| Club Monaco | 0.69% | 18.25x |
| Intermix | 0.29% | 11.62x |
| Bonobos | 0.66% | 11.28x |
| Supreme | 0.07% | 11.06x |
| Levi Strauss | 1.19% | 9.77x |
| Zara | 1.10% | 9.75x |
| Madewell | 1.30% | 9.59x |
| Armani | 0.89% | 9.17x |
| The North Face | 0.67% | 8.89x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Location attribute.
Index: A comparison of the Renaissance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Renaissance audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 1.09% | 5.52x |
| Northeast Pennsylvania Cluster | 2.17% | 4.47x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.72% | 3.83x |
| Coupons | 1.09% | 3.77x |
| Australia & New Zealand Media | 0.31% | 3.74x |
| Mexico Cluster | 1.09% | 3.69x |
| Math Education | 0.31% | 3.50x |
| Auctions & Repossessions | 0.14% | 3.41x |
| Pool Cleaning | 0.17% | 3.39x |
| Sewing, Embroidery & Quilting | 0.12% | 3.34x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Content Affinity attribute.
Index: A comparison of the Renaissance audience to the internet population.
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DEMOGRAPHICS
The Renaissance audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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