Explore the Renaissance Audience
Below you'll find more information about the Renaissance audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the Renaissance audience.
INTERESTS
The Renaissance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Renaissance audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 19.27% | 6.95x |
| Minnesota Twins Fans | 11.08% | 5.62x |
| Animal Humane Society Helpers | 10.24% | 5.44x |
| Texas Energy Providers | 9.48% | 3.99x |
| Minnesota Vikings Fans | 5.92% | 3.71x |
| Retail Job Seekers | 5.39% | 3.12x |
| Minnesota Timberwolves Fans | 5.16% | 2.85x |
| Coffee Chain Shoppers | 3.03% | 2.61x |
| Midwestern Voters | 4.78% | 2.23x |
| Chicken Recipe Researchers | 2.43% | 2.17x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Interest attribute.
Index: A comparison of the Renaissance audience to the internet population.
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APPAREL RETAILERS
The Renaissance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Renaissance audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.97% | 11.82x |
| Armani | 2.14% | 10.36x |
| Topshop | 0.15% | 10.04x |
| Joe's Jeans | 0.16% | 9.37x |
| Madewell | 3.17% | 9.30x |
| Anthropologie | 4.79% | 8.55x |
| Bonobos | 0.99% | 8.07x |
| Saint Laurent Paris | 0.40% | 7.65x |
| Calvin Klein | 0.24% | 7.48x |
| American Apparel | 1.81% | 7.37x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Location attribute.
Index: A comparison of the Renaissance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Renaissance audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 17.60% | 11.26x |
| Bowling | 0.30% | 7.01x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.23% | 4.16x |
| Fishing | 0.46% | 4.00x |
| North Dakota Cluster | 1.44% | 3.79x |
| Auctions & Repossessions | 0.14% | 3.41x |
| Pool Cleaning | 0.17% | 3.39x |
| Spanish Health & Wellness | 0.15% | 3.35x |
| Home Printing | 0.05% | 3.14x |
| US Cycling | 0.83% | 3.12x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Content Affinity attribute.
Index: A comparison of the Renaissance audience to the internet population.
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DEMOGRAPHICS
The Renaissance audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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