Explore the Renaissance Audience
Below you'll find more information about the Renaissance audience, broken down in different categories based on their digital and physical behaviors. These are 125.9 thousand unique devices whose actions qualify for the Renaissance audience.
INTERESTS
The Renaissance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Renaissance audience is New Orleans Trip Planners.
| Interest | Composition | Index |
| New Orleans Trip Planners | 1.96% | 2.11x |
| Jam Band Festival Fans | 2.77% | 2.10x |
| New York Trip Planners | 2.86% | 2.10x |
| Men's Shoe Shoppers | 2.09% | 2.08x |
| Chicago Trip Planners | 2.57% | 2.01x |
| New Orleans Pelicans Fans | 2.18% | 1.94x |
| Preppy Clothing Shoppers | 2.33% | 1.89x |
| Investment Banking Professionals | 1.94% | 1.85x |
| Business Travelers | 1.59% | 1.84x |
| LGBT Activists | 2.05% | 1.84x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Interest attribute.
Index: A comparison of the Renaissance audience to the internet population.
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APPAREL RETAILERS
The Renaissance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Renaissance audience is H&M.
| Location | Composition | Index |
| H&M | 7.90% | 32.53x |
| Club Monaco | 2.77% | 30.55x |
| Zara | 4.94% | 30.06x |
| Armani | 3.61% | 27.25x |
| Ann Taylor | 2.98% | 26.61x |
| Levi Strauss | 1.88% | 26.19x |
| Hugo Boss | 2.30% | 25.33x |
| Madewell | 2.09% | 22.10x |
| American Apparel | 3.68% | 21.66x |
| Uniqlo | 1.65% | 21.11x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Location attribute.
Index: A comparison of the Renaissance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Renaissance audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.31% | 3.00x |
| Northeast Pennsylvania Cluster | 1.46% | 2.90x |
| NYC Tourist Attractions | 1.70% | 2.80x |
| New York City Education & News Cluster | 1.20% | 2.75x |
| Southeast College Athletics | 0.31% | 2.72x |
| Broadway Information | 0.63% | 2.51x |
| New York City Real Estate Research Cluster | 0.78% | 2.44x |
| Chicago Cluster | 2.20% | 2.20x |
| Colorado Snow | 0.50% | 2.10x |
| Assorted Topics #11849 (Games, Calendars, Journals, Pillows, Fitness) | 0.24% | 2.07x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Content Affinity attribute.
Index: A comparison of the Renaissance audience to the internet population.
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DEMOGRAPHICS
The Renaissance audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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