Explore the Renaissance Audience
Below you'll find more information about the Renaissance audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Renaissance audience.
INTERESTS
The Renaissance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Renaissance audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 8.20% | 5.78x |
| Social Distancing Content Readers | 6.56% | 5.61x |
| New York City Events Researchers | 6.56% | 5.12x |
| Southeastern Voters | 14.75% | 4.97x |
| Business Decision Makers | 6.56% | 4.86x |
| Home-Made Face Mask Researchers | 4.92% | 4.77x |
| Tutoring Resources Researchers | 6.56% | 4.70x |
| Mature Parents | 6.56% | 4.56x |
| Discount Flight Searchers | 8.20% | 4.47x |
| Denver Trip Planners | 8.20% | 4.38x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Interest attribute.
Index: A comparison of the Renaissance audience to the internet population.
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APPAREL RETAILERS
The Renaissance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Renaissance audience is Armani.
| Location | Composition | Index |
| Armani | 2.17% | 20.61x |
| Hugo Boss | 3.68% | 19.39x |
| Urban Outfitters | 3.83% | 18.01x |
| Uniqlo | 0.94% | 17.21x |
| American Apparel | 1.88% | 15.41x |
| Club Monaco | 0.65% | 13.54x |
| Patagonia | 0.72% | 12.85x |
| Madewell | 2.17% | 12.37x |
| Zara | 1.23% | 10.87x |
| Bonobos | 0.65% | 10.43x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Location attribute.
Index: A comparison of the Renaissance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Renaissance audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 2.54% | 4.44x |
| Colorado Cluster | 2.38% | 3.97x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.92% | 3.89x |
| Vegans & Animal Welfare | 0.40% | 3.81x |
| Missouri Travel & Outdoors Cluster | 3.28% | 3.72x |
| Dubai Travel | 3.28% | 3.69x |
| Tennessee News | 8.20% | 3.58x |
| Upstate New York Local Information Cluster | 4.92% | 3.53x |
| Mississippi News | 3.28% | 3.42x |
| Auctions & Repossessions | 0.14% | 3.41x |
Composition Percentage:
The overlap percentage between the Renaissance audience and the Content Affinity attribute.
Index: A comparison of the Renaissance audience to the internet population.
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DEMOGRAPHICS
The Renaissance audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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