Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 1.85% | 1.53x |
| Readers of Caribbean Content | 1.90% | 1.42x |
| Readers of Guatemalan Content | 1.65% | 1.34x |
| Readers of Honduran Content | 3.29% | 1.31x |
| Readers of El Salvadoran Content | 1.59% | 1.31x |
| Hip Hop Fans | 1.57% | 1.29x |
| Readers of Mexican Content | 1.93% | 1.29x |
| Readers of Belizean Content | 1.69% | 1.27x |
| Readers of South American Content | 1.77% | 1.24x |
| Water Park Visitors | 1.57% | 1.20x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 4.75% | 5.88x |
| Belk | 1.23% | 5.38x |
| Express Outlets | 0.49% | 5.27x |
| Aeropostale | 2.24% | 5.11x |
| Club Monaco | 0.62% | 4.92x |
| Carhartt | 10.42% | 4.84x |
| Journeys | 2.72% | 4.80x |
| American Eagle Outfitters | 3.73% | 4.74x |
| Dressbarn | 3.05% | 4.71x |
| Old Navy | 4.65% | 4.64x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is African American Celebrity Gossip.
| Content Affinity | Composition | Index |
| African American Celebrity Gossip | 4.23% | 1.18x |
| Hip-Hop Enthusiast | 2.57% | 1.08x |
| Boston Cluster | 2.14% | 1.03x |
| Car Forums | 1.52% | 1.02x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.32% | 1.02x |
| Career Cluster A | 2.93% | 1.01x |
| Chain Restaurants | 1.59% | 0.99x |
| Assorted Topics (Art, Life Hacks, Banking, Humor) | 3.26% | 0.99x |
| Georgia Cluster | 1.72% | 0.96x |
| Big Box Retail | 4.20% | 0.95x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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