Dstillery Audiences

RENT-A-CENTER

Audience Size: 144.5 Thousand Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 144.5 thousand unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.52% 1.58x
Readers of Caribbean Content 2.28% 1.55x
Hip Hop Fans 2.21% 1.50x
Readers of El Salvadoran Content 2.13% 1.50x
Readers of Honduran Content 5.14% 1.49x
Readers of South American Content 1.85% 1.42x
Readers of Guatemalan Content 2.15% 1.40x
Readers of Mexican Content 1.97% 1.39x
Readers of Belizean Content 2.10% 1.39x
Reggaeton Fans 2.31% 1.32x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Michael Kors.

Location Composition Index
Michael Kors 0.43% 3.61x
Lululemon 0.22% 2.95x
Club Monaco 0.29% 2.73x
Brooks Brothers 1.19% 2.58x
Gymboree 0.68% 2.26x
J. Crew 0.96% 2.24x
The North Face 0.55% 2.12x
REI 0.97% 2.09x
Free People 0.07% 2.05x
Banana Republic 1.03% 2.01x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 0.21% 2.32x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.05% 2.24x
French News & Gossip Cluster 0.04% 1.96x
Peru Media 0.14% 1.89x
Rhode Island Cluster 0.27% 1.83x
Spanish Health & Wellness 0.46% 1.77x
Central & South American News 0.15% 1.73x
Spain News 0.63% 1.71x
Niche Dating Websites 0.29% 1.71x
Online Games 0.17% 1.68x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999