Dstillery Audiences

RENT-A-CENTER

Audience Size: 283.2 Thousand Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 283.2 thousand unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 1.92x
T-Mobile Customers 0.10% 1.91x
Michigan County and Local Fair Visitors 5.76% 1.75x
Midwestern Voters 4.44% 1.67x
Online Maps and Driving Directions Searchers 3.66% 1.62x
Airfrying Enthusiasts 3.27% 1.55x
The Walking Dead Fans 4.21% 1.54x
Ohio County and Local Fair Visitors 4.98% 1.53x
Sweepstakes Enthusiasts 4.21% 1.53x
Tracfone Customers 0.01% 1.46x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.

Location Composition Index
Maurices 5.96% 4.20x
Belk 1.28% 4.07x
Abercrombie & Fitch 0.16% 3.75x
Aeropostale 3.05% 3.51x
Buckle 3.39% 3.49x
The Childrens Place 4.51% 3.46x
Victoria's Secret 4.87% 3.45x
Carhartt 32.12% 3.38x
Hollister 2.10% 3.37x
Lane Bryant 2.58% 3.36x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 0.31% 6.20x
Assorted Topics (Car News, Animals, Viral Media) 0.31% 6.02x
Police Gear 0.23% 5.83x
Motorsports 0.23% 3.68x
Canada Business Cluster 0.11% 3.48x
Yoga & Meditation 0.10% 3.27x
Hair & Beauty 0.06% 3.25x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.23x
Internet Service Provider Sites 0.16% 3.16x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.06% 3.14x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female