Dstillery Audiences

RENT-A-CENTER

Audience Size: 574 Thousand Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 574 thousand unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 1.92x
T-Mobile Customers 0.10% 1.91x
Disability Insurance Researchers 4.25% 1.49x
Tracfone Customers 0.01% 1.46x
Michigan County and Local Fair Visitors 4.72% 1.44x
Ohio County and Local Fair Visitors 4.53% 1.42x
Sporty and Sports Car Auto Intenders 1.60% 1.40x
Drive-In Theater Enthusiasts 3.84% 1.40x
Backyard Farmers 3.30% 1.38x
Cininnati Reds Fans 3.20% 1.36x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.

Location Composition Index
Maurices 4.85% 4.29x
Express Outlets 0.36% 3.72x
Aeropostale 1.78% 3.63x
Belk 0.70% 3.56x
The Childrens Place 2.99% 3.54x
Carhartt 32.79% 3.50x
Journeys 2.85% 3.49x
Buckle 1.90% 3.47x
Lane Bryant 2.07% 3.35x
Victoria's Secret 2.73% 3.31x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.04% 4.00x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 3.96x
Survival Guides 0.05% 3.75x
Yard Structures 0.17% 3.61x
France Online Music & Quiz Content Cluster 0.06% 3.36x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.23x
Eye Health & Vision 0.12% 2.95x
Vitamin Shoppers 0.15% 2.93x
Canada Shopping - Lifestyle and Mommy Blogs 0.05% 2.80x
Writing & Publishing 0.12% 2.74x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male