Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.58% | 1.60x |
| Hip Hop Fans | 3.44% | 1.50x |
| Wig Shoppers | 2.71% | 1.44x |
| Auto Body Shoppers | 3.05% | 1.41x |
| Automotive Auctions Enthusiasts | 3.06% | 1.35x |
| Myrtle Beach Trip Planners | 2.49% | 1.34x |
| Cabin Rental Researchers | 3.31% | 1.34x |
| Budget Wireless Shoppers | 2.63% | 1.33x |
| Prepaid Smartphone Shoppers | 2.84% | 1.33x |
| Chain Pizzeria Fans | 3.09% | 1.31x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 8.98% | 4.61x |
| Charlotte Russe | 2.39% | 4.52x |
| Belk | 1.22% | 4.31x |
| Carhartt | 19.03% | 4.27x |
| Aeropostale | 5.62% | 4.16x |
| Everlane | 0.09% | 4.13x |
| American Eagle Outfitters | 5.41% | 4.11x |
| Dressbarn | 3.49% | 4.08x |
| Journeys | 7.49% | 4.06x |
| Old Navy | 7.86% | 4.02x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 4.73x |
| Survival Guides | 0.04% | 4.45x |
| Canadian Real Estate Researcher Cluster | 0.01% | 3.56x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.22x |
| London Tourism | 0.01% | 2.85x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.73x |
| Nepal News | 0.03% | 2.73x |
| General Interest | 0.02% | 2.67x |
| Local & Travel England - Northern England | 0.02% | 2.63x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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