Dstillery Audiences

RENT-A-CENTER

Audience Size: 2.9 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.56x
Readers of Honduran Content 1.82% 1.50x
Readers of Caribbean Content 1.87% 1.49x
Readers of Dominican Republic Content 1.74% 1.44x
Readers of Mexican Content 1.68% 1.35x
Readers of Guatemalan Content 1.63% 1.35x
Hip Hop Fans 1.78% 1.35x
Readers of Belizean Content 1.71% 1.33x
Readers of El Salvadoran Content 1.55% 1.28x
Readers of South American Content 1.57% 1.20x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.

Location Composition Index
The Childrens Place 5.14% 4.94x
Belk 1.06% 4.76x
Carhartt 6.28% 4.65x
Express Outlets 0.60% 4.33x
Everlane 0.08% 4.21x
Aeropostale 2.44% 4.19x
Dressbarn 3.11% 4.09x
Charlotte Russe 2.08% 4.09x
American Eagle Outfitters 4.51% 4.02x
Journeys 3.23% 4.02x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 3.40x
As Seen On TV Products 0.01% 2.57x
Online Learning 0.03% 2.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 1.92x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 1.88x
Latin American Spanish Language News 0.30% 1.86x
Central & Northwest Ohio Cluster 1.33% 1.80x
Franco-African Cluster 0.02% 1.68x
Caribbean Cluster 0.25% 1.67x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.66x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female