Dstillery Audiences

RENT-A-CENTER

Audience Size: 2.7 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.56x
Ohio County and Local Fair Visitors 3.35% 1.43x
Readers of Honduran Content 2.48% 1.35x
Readers of Dominican Republic Content 2.33% 1.28x
Hip Hop Fans 2.96% 1.27x
South State Fair Visitors 2.96% 1.26x
Disability Insurance Researchers 2.83% 1.25x
Essential Oils Enthusiasts 0.14% 1.23x
Readers of Caribbean Content 2.50% 1.23x
Readers of El Salvadoran Content 2.26% 1.21x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.

Location Composition Index
The Childrens Place 6.32% 4.44x
Belk 0.91% 4.19x
Charlotte Russe 2.99% 4.03x
Aeropostale 3.50% 3.93x
Express Outlets 0.72% 3.85x
American Eagle Outfitters 5.40% 3.83x
Journeys 3.73% 3.80x
Dressbarn 3.25% 3.78x
Buckle 3.70% 3.76x
Zumiez 4.61% 3.75x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 3.11x
Online Learning 0.03% 2.36x
Texas Off-Roading 0.01% 2.01x
Mid-Atlantic Beaches 0.04% 1.94x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.82x
Ohio Universities 0.56% 1.78x
Indiana Finance & Business Cluster 0.91% 1.76x
West Virginia News 0.73% 1.76x
Central & Northwest Ohio Cluster 1.62% 1.74x
Niche Dating Websites 0.46% 1.74x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female