Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.08% | 2.80x |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Ohio County and Local Fair Visitors | 4.06% | 1.65x |
| Michigan County and Local Fair Visitors | 3.89% | 1.56x |
| The Walking Dead Fans | 3.80% | 1.49x |
| Haunted House Researchers | 3.37% | 1.48x |
| Midwestern Voters | 2.93% | 1.47x |
| Hip Hop Fans | 3.20% | 1.47x |
| Tracfone Customers | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.22% | 5.39x |
| Everlane | 0.08% | 5.07x |
| The Childrens Place | 8.19% | 4.76x |
| Charlotte Russe | 1.34% | 4.62x |
| Belk | 1.15% | 4.39x |
| Carhartt | 23.26% | 4.33x |
| Aeropostale | 5.13% | 4.28x |
| Dressbarn | 3.09% | 4.25x |
| Journeys | 7.51% | 4.15x |
| Old Navy | 7.18% | 4.15x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 4.73x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Robotics | 0.10% | 3.22x |
| Cigars | 0.04% | 2.80x |
| Vietnam Cluster | 0.06% | 2.77x |
| General Interest | 0.02% | 2.67x |
| Hipster Clothing | 0.04% | 2.62x |
| Hobby Vehicles | 0.17% | 2.56x |
| Bird Watching | 0.08% | 2.40x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.15% | 2.33x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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