Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.56x |
| Hip Hop Fans | 3.35% | 1.52x |
| Readers of Honduran Content | 2.82% | 1.52x |
| Ohio County and Local Fair Visitors | 3.49% | 1.52x |
| Readers of Dominican Republic Content | 2.65% | 1.46x |
| Readers of Caribbean Content | 2.90% | 1.45x |
| Cabin Rental Researchers | 3.33% | 1.42x |
| Myrtle Beach Trip Planners | 2.48% | 1.39x |
| Prepaid Smartphone Shoppers | 3.00% | 1.39x |
| Wig Shoppers | 2.31% | 1.38x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 7.67% | 4.39x |
| Belk | 1.08% | 4.29x |
| Charlotte Russe | 3.74% | 4.07x |
| Aeropostale | 4.63% | 4.01x |
| Carhartt | 1.51% | 3.98x |
| American Eagle Outfitters | 6.11% | 3.91x |
| Old Navy | 6.97% | 3.79x |
| Dressbarn | 3.57% | 3.79x |
| Journeys | 4.25% | 3.77x |
| Express Outlets | 0.78% | 3.77x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.03% | 4.25x |
| Rural Living | 0.01% | 3.48x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.43x |
| Drawing & Animation | 0.01% | 2.30x |
| Alternative Movie Streaming | 0.07% | 2.17x |
| Mysticism | 0.02% | 2.10x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.07x |
| Niche Dating Websites | 0.55% | 1.93x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.07% | 1.88x |
| Perfume, Makeup & Cosmetics | 0.09% | 1.84x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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