Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Tracfone Customers | 0.01% | 1.46x |
| Ohio County and Local Fair Visitors | 3.72% | 1.40x |
| Holiday Season Sporting Goods Deal Shoppers | 2.85% | 1.38x |
| Readers of Mexican Content | 3.33% | 1.38x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.68% | 1.35x |
| Michigan County and Local Fair Visitors | 3.92% | 1.34x |
| Holiday Season Home Improvement Deal Shoppers | 2.33% | 1.31x |
| Smoky Mountains Trip Planners | 2.86% | 1.31x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.47% | 2.37x |
| Belk | 1.30% | 2.10x |
| Carhartt | 31.39% | 1.99x |
| The Childrens Place | 5.27% | 1.89x |
| Aeropostale | 3.38% | 1.85x |
| Buckle | 3.87% | 1.84x |
| Journeys | 5.32% | 1.79x |
| Lane Bryant | 3.27% | 1.78x |
| Express Outlets | 0.60% | 1.75x |
| Dressbarn | 2.68% | 1.73x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.02% | 3.83x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.37x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.26x |
| Hair & Beauty | 0.06% | 3.25x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Shoes & Accessories | 0.02% | 3.12x |
| Engineering | 0.02% | 2.98x |
| Custom Gifts | 0.03% | 2.62x |
| Beauty & Cosmetics | 0.02% | 2.54x |
| Home Remodeling | 0.08% | 2.41x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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