Dstillery Audiences

RENT-A-CENTER

Audience Size: 1 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.09% 3.83x
Telemedicine Content Readers 0.04% 3.52x
Burger Enthusiast 0.09% 2.33x
School Closings Updates Readers 0.11% 2.09x
Verizon Wireless Customers 0.10% 1.92x
T-Mobile Customers 0.10% 1.91x
UMC Contextually Relevant Audience 4.11% 1.68x
Ohio County and Local Fair Visitors 5.34% 1.67x
Michigan County and Local Fair Visitors 5.34% 1.62x
Small Business Administration Cares Act Researchers 0.04% 1.55x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.

Location Composition Index
Maurices 1.55% 6.18x
The Childrens Place 5.29% 4.31x
Carhartt 26.24% 4.29x
Belk 0.83% 4.14x
Lane Bryant 2.54% 3.90x
Dressbarn 2.09% 3.89x
Charlotte Russe 0.30% 3.87x
Old Navy 4.78% 3.80x
Aeropostale 3.17% 3.78x
Journeys 5.01% 3.67x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Costumes.

Content Affinity Composition Index
Costumes 0.07% 5.80x
Cigars 0.06% 4.90x
Vancouver British Columbia Research Cluster 0.04% 3.86x
Audio Clips & Sound Effects 0.06% 3.66x
Holiday Gifts 0.06% 3.54x
Italy Cluster 0.04% 3.27x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.23x
Homeschooling 0.06% 3.12x
Memes & Comedy 0.04% 3.12x
Survival Guides 0.04% 2.99x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female