Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.30% | 1.43x |
| Hip Hop Fans | 2.98% | 1.42x |
| Prepaid Smartphone Shoppers | 3.16% | 1.37x |
| Myrtle Beach Trip Planners | 2.50% | 1.37x |
| Readers of Honduran Content | 2.50% | 1.36x |
| Disability Insurance Researchers | 2.91% | 1.34x |
| Readers of Jamaican Content | 2.18% | 1.33x |
| Astrology Enthusiasts | 2.53% | 1.31x |
| Readers of El Salvadoran Content | 2.58% | 1.30x |
| Smoking Cessation Intenders | 2.59% | 1.29x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 9.49% | 4.60x |
| Charlotte Russe | 3.14% | 4.53x |
| Belk | 1.30% | 4.45x |
| Carhartt | 15.73% | 4.31x |
| Aeropostale | 6.04% | 4.22x |
| Dressbarn | 3.85% | 4.11x |
| American Eagle Outfitters | 6.34% | 4.11x |
| Journeys | 7.36% | 4.09x |
| Old Navy | 8.42% | 4.05x |
| Lane Bryant | 4.10% | 4.04x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.02% | 4.73x |
| Texas Off-Roading | 0.02% | 4.04x |
| Credit Unions & Consumer Protection | 0.03% | 3.46x |
| South Carolina Travel | 0.02% | 2.90x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.68x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.60x |
| General Interest | 0.02% | 2.38x |
| Local & Travel England - Northern England | 0.02% | 2.36x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.33x |
| Chat Rooms | 0.04% | 2.26x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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