Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 572.5 thousand unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 4.23% | 3.59x |
| Pennsylvania County and Local Fair Visitors | 3.71% | 2.40x |
| Mid-Range Grocery Shoppers | 5.52% | 2.35x |
| Penn State Nittany Lions Fans | 2.35% | 2.26x |
| Renaissance Faire Visitors | 2.70% | 2.00x |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Northeastern Voters | 4.34% | 1.72x |
| Chocolate Lovers | 3.11% | 1.72x |
| Philadelphia 76ers Fans | 3.44% | 1.59x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 2.15% | 4.74x |
| Belk | 0.38% | 3.57x |
| The Childrens Place | 1.10% | 3.41x |
| Charlotte Russe | 0.38% | 3.41x |
| Maurices | 2.05% | 3.20x |
| Lane Bryant | 0.80% | 3.09x |
| Dressbarn | 0.79% | 3.00x |
| Aeropostale | 1.30% | 3.00x |
| Journeys | 1.99% | 2.96x |
| Express Outlets | 0.21% | 2.91x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 3.53% | 6.52x |
| Northeast Pennsylvania Cluster | 2.35% | 4.90x |
| New Jersey Travel Location Cluster | 0.43% | 4.68x |
| Vegans & Animal Welfare | 0.03% | 3.77x |
| Foreign Language Education | 0.02% | 3.70x |
| Motorsports | 0.04% | 3.34x |
| Book Publishers | 0.04% | 3.30x |
| Mail Order Food | 0.02% | 3.28x |
| Hair & Beauty | 0.06% | 3.25x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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