Dstillery Audiences

RENT-A-CENTER

Audience Size: 2.5 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.56x
Hip Hop Fans 3.35% 1.52x
Readers of Honduran Content 2.82% 1.52x
Ohio County and Local Fair Visitors 3.49% 1.52x
Readers of Dominican Republic Content 2.65% 1.46x
Readers of Caribbean Content 2.90% 1.45x
Cabin Rental Researchers 3.33% 1.42x
Myrtle Beach Trip Planners 2.48% 1.39x
Prepaid Smartphone Shoppers 3.00% 1.39x
Wig Shoppers 2.31% 1.38x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.

Location Composition Index
The Childrens Place 7.67% 4.39x
Belk 1.08% 4.29x
Charlotte Russe 3.74% 4.07x
Aeropostale 4.63% 4.01x
Carhartt 1.51% 3.98x
American Eagle Outfitters 6.11% 3.91x
Old Navy 6.97% 3.79x
Dressbarn 3.57% 3.79x
Journeys 4.25% 3.77x
Express Outlets 0.78% 3.77x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.03% 4.25x
Rural Living 0.01% 3.48x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.43x
Drawing & Animation 0.01% 2.30x
Alternative Movie Streaming 0.07% 2.17x
Mysticism 0.02% 2.10x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.07x
Niche Dating Websites 0.55% 1.93x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 1.88x
Perfume, Makeup & Cosmetics 0.09% 1.84x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female