Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.09% | 3.83x |
| Telemedicine Content Readers | 0.04% | 3.52x |
| Burger Enthusiast | 0.09% | 2.33x |
| School Closings Updates Readers | 0.11% | 2.09x |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| UMC Contextually Relevant Audience | 4.11% | 1.68x |
| Ohio County and Local Fair Visitors | 5.34% | 1.67x |
| Michigan County and Local Fair Visitors | 5.34% | 1.62x |
| Small Business Administration Cares Act Researchers | 0.04% | 1.55x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.55% | 6.18x |
| The Childrens Place | 5.29% | 4.31x |
| Carhartt | 26.24% | 4.29x |
| Belk | 0.83% | 4.14x |
| Lane Bryant | 2.54% | 3.90x |
| Dressbarn | 2.09% | 3.89x |
| Charlotte Russe | 0.30% | 3.87x |
| Old Navy | 4.78% | 3.80x |
| Aeropostale | 3.17% | 3.78x |
| Journeys | 5.01% | 3.67x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.07% | 5.80x |
| Cigars | 0.06% | 4.90x |
| Vancouver British Columbia Research Cluster | 0.04% | 3.86x |
| Audio Clips & Sound Effects | 0.06% | 3.66x |
| Holiday Gifts | 0.06% | 3.54x |
| Italy Cluster | 0.04% | 3.27x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Homeschooling | 0.06% | 3.12x |
| Memes & Comedy | 0.04% | 3.12x |
| Survival Guides | 0.04% | 2.99x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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