Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.56x |
| Ohio County and Local Fair Visitors | 3.35% | 1.43x |
| Readers of Honduran Content | 2.48% | 1.35x |
| Readers of Dominican Republic Content | 2.33% | 1.28x |
| Hip Hop Fans | 2.96% | 1.27x |
| South State Fair Visitors | 2.96% | 1.26x |
| Disability Insurance Researchers | 2.83% | 1.25x |
| Essential Oils Enthusiasts | 0.14% | 1.23x |
| Readers of Caribbean Content | 2.50% | 1.23x |
| Readers of El Salvadoran Content | 2.26% | 1.21x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 6.32% | 4.44x |
| Belk | 0.91% | 4.19x |
| Charlotte Russe | 2.99% | 4.03x |
| Aeropostale | 3.50% | 3.93x |
| Express Outlets | 0.72% | 3.85x |
| American Eagle Outfitters | 5.40% | 3.83x |
| Journeys | 3.73% | 3.80x |
| Dressbarn | 3.25% | 3.78x |
| Buckle | 3.70% | 3.76x |
| Zumiez | 4.61% | 3.75x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 3.11x |
| Online Learning | 0.03% | 2.36x |
| Texas Off-Roading | 0.01% | 2.01x |
| Mid-Atlantic Beaches | 0.04% | 1.94x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.82x |
| Ohio Universities | 0.56% | 1.78x |
| Indiana Finance & Business Cluster | 0.91% | 1.76x |
| West Virginia News | 0.73% | 1.76x |
| Central & Northwest Ohio Cluster | 1.62% | 1.74x |
| Niche Dating Websites | 0.46% | 1.74x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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