Dstillery Audiences

RENT-A-CENTER

Audience Size: 1.2 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.10% 1.92x
T-Mobile Customers 0.10% 1.91x
Tracfone Customers 0.01% 1.46x
Ohio County and Local Fair Visitors 3.72% 1.40x
Holiday Season Sporting Goods Deal Shoppers 2.85% 1.38x
Readers of Mexican Content 3.33% 1.38x
Holiday Season Low-Cost Retail Deal Shoppers 2.68% 1.35x
Michigan County and Local Fair Visitors 3.92% 1.34x
Holiday Season Home Improvement Deal Shoppers 2.33% 1.31x
Smoky Mountains Trip Planners 2.86% 1.31x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.

Location Composition Index
Maurices 7.47% 2.37x
Belk 1.30% 2.10x
Carhartt 31.39% 1.99x
The Childrens Place 5.27% 1.89x
Aeropostale 3.38% 1.85x
Buckle 3.87% 1.84x
Journeys 5.32% 1.79x
Lane Bryant 3.27% 1.78x
Express Outlets 0.60% 1.75x
Dressbarn 2.68% 1.73x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.02% 3.83x
Perfume, Makeup & Cosmetics 0.03% 3.37x
France Online Music & Quiz Content Cluster 0.03% 3.26x
Hair & Beauty 0.06% 3.25x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.23x
Shoes & Accessories 0.02% 3.12x
Engineering 0.02% 2.98x
Custom Gifts 0.03% 2.62x
Beauty & Cosmetics 0.02% 2.54x
Home Remodeling 0.08% 2.41x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female