Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.39% | 1.69x |
| Readers of Caribbean Content | 2.12% | 1.57x |
| Readers of El Salvadoran Content | 2.00% | 1.56x |
| Readers of Honduran Content | 4.45% | 1.50x |
| Readers of Guatemalan Content | 1.99% | 1.48x |
| Readers of South American Content | 1.83% | 1.44x |
| Readers of Puerto Rican Content | 1.51% | 1.44x |
| Readers of Belizean Content | 2.04% | 1.44x |
| Hip Hop Fans | 1.84% | 1.42x |
| Readers of Mexican Content | 1.97% | 1.42x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.19% | 6.87x |
| The Childrens Place | 2.95% | 5.67x |
| Gap | 3.97% | 5.58x |
| Journeys | 1.11% | 5.21x |
| Old Navy | 2.27% | 5.16x |
| Aeropostale | 1.43% | 5.14x |
| Belk | 0.71% | 4.91x |
| Zara | 0.81% | 4.91x |
| Saint Laurent Paris | 0.28% | 4.87x |
| Everlane | 0.03% | 4.86x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 2.58x |
| Latin American Spanish Language News | 0.22% | 2.41x |
| Brazil & Portugal News | 0.07% | 1.97x |
| Gossip & Entertainment | 0.30% | 1.93x |
| Caribbean Cluster | 0.19% | 1.72x |
| Spain News | 0.60% | 1.71x |
| Hawaii News | 0.55% | 1.70x |
| Rhode Island Cluster | 0.23% | 1.69x |
| Spain News - Madrid & Seville | 0.19% | 1.68x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.04% | 1.68x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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