Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 394 thousand unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Tracfone Customers | 0.01% | 1.46x |
| Ohio County and Local Fair Visitors | 3.95% | 1.45x |
| 2020 Holiday Season Sale News Researchers | 1.98% | 1.41x |
| Turkey Trip Planners | 2.35% | 1.39x |
| Michigan County and Local Fair Visitors | 3.92% | 1.38x |
| Military Servicemembers & Veterans | 3.03% | 1.37x |
| Budget Mobile Phone Researchers | 2.87% | 1.35x |
| The Walking Dead Fans | 3.27% | 1.35x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.73x |
| Maurices | 6.35% | 4.43x |
| Belk | 1.12% | 3.91x |
| The Childrens Place | 4.76% | 3.74x |
| Express Outlets | 0.54% | 3.73x |
| Buckle | 3.31% | 3.73x |
| Aeropostale | 3.01% | 3.66x |
| Carhartt | 35.00% | 3.62x |
| Journeys | 4.69% | 3.50x |
| Victoria's Secret | 4.67% | 3.46x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.12% | 5.57x |
| Diabetes Research | 0.10% | 3.61x |
| Bird Watching | 0.06% | 3.25x |
| Hair & Beauty | 0.06% | 3.25x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Police Gear | 0.19% | 3.23x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.06% | 3.14x |
| Auctions & Repossessions | 0.05% | 2.97x |
| Science Education & Academia | 0.06% | 2.76x |
| Writing Resources | 0.05% | 2.60x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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