Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Tracfone Customers | 0.01% | 1.46x |
| North West State Fair Visitors | 3.36% | 1.38x |
| Readers of Mexican Content | 3.28% | 1.36x |
| Christmas Recipe Researchers | 2.47% | 1.34x |
| Ohio County and Local Fair Visitors | 3.39% | 1.34x |
| Toy Poodle Content Readers | 1.31% | 1.33x |
| Water Park Visitors | 3.46% | 1.33x |
| International Womens Day Researchers | 1.79% | 1.32x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.
| Location | Composition | Index |
| Maurices | 11.01% | 2.33x |
| Belk | 2.41% | 2.26x |
| Carhartt | 40.81% | 2.01x |
| Buckle | 6.79% | 1.98x |
| The Childrens Place | 8.67% | 1.95x |
| Aeropostale | 5.70% | 1.91x |
| Journeys | 9.05% | 1.89x |
| Lane Bryant | 5.35% | 1.84x |
| American Eagle Outfitters | 5.02% | 1.80x |
| Express Outlets | 0.95% | 1.79x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.03% | 4.42x |
| Southern California Tourism | 0.02% | 3.83x |
| Vegans & Animal Welfare | 0.03% | 3.77x |
| Science Education & Academia | 0.03% | 3.67x |
| Beauty & Cosmetics | 0.03% | 3.55x |
| Nutrition & Diabetic Living | 0.02% | 3.46x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 3.41x |
| Hair & Beauty | 0.06% | 3.25x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Vancouver British Columbia Research Cluster | 0.03% | 3.19x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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