Dstillery Audiences

RENT-A-CENTER

Audience Size: 3 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 1.85% 1.53x
Readers of Caribbean Content 1.90% 1.42x
Readers of Guatemalan Content 1.65% 1.34x
Readers of Honduran Content 3.29% 1.31x
Readers of El Salvadoran Content 1.59% 1.31x
Hip Hop Fans 1.57% 1.29x
Readers of Mexican Content 1.93% 1.29x
Readers of Belizean Content 1.69% 1.27x
Readers of South American Content 1.77% 1.24x
Water Park Visitors 1.57% 1.20x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.

Location Composition Index
The Childrens Place 4.75% 5.88x
Belk 1.23% 5.38x
Express Outlets 0.49% 5.27x
Aeropostale 2.24% 5.11x
Club Monaco 0.62% 4.92x
Carhartt 10.42% 4.84x
Journeys 2.72% 4.80x
American Eagle Outfitters 3.73% 4.74x
Dressbarn 3.05% 4.71x
Old Navy 4.65% 4.64x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is African American Celebrity Gossip.

Content Affinity Composition Index
African American Celebrity Gossip 4.23% 1.18x
Hip-Hop Enthusiast 2.57% 1.08x
Boston Cluster 2.14% 1.03x
Car Forums 1.52% 1.02x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.32% 1.02x
Career Cluster A 2.93% 1.01x
Chain Restaurants 1.59% 0.99x
Assorted Topics (Art, Life Hacks, Banking, Humor) 3.26% 0.99x
Georgia Cluster 1.72% 0.96x
Big Box Retail 4.20% 0.95x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female