Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.56x |
| Readers of Honduran Content | 1.82% | 1.50x |
| Readers of Caribbean Content | 1.87% | 1.49x |
| Readers of Dominican Republic Content | 1.74% | 1.44x |
| Readers of Mexican Content | 1.68% | 1.35x |
| Readers of Guatemalan Content | 1.63% | 1.35x |
| Hip Hop Fans | 1.78% | 1.35x |
| Readers of Belizean Content | 1.71% | 1.33x |
| Readers of El Salvadoran Content | 1.55% | 1.28x |
| Readers of South American Content | 1.57% | 1.20x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 5.14% | 4.94x |
| Belk | 1.06% | 4.76x |
| Carhartt | 6.28% | 4.65x |
| Express Outlets | 0.60% | 4.33x |
| Everlane | 0.08% | 4.21x |
| Aeropostale | 2.44% | 4.19x |
| Dressbarn | 3.11% | 4.09x |
| Charlotte Russe | 2.08% | 4.09x |
| American Eagle Outfitters | 4.51% | 4.02x |
| Journeys | 3.23% | 4.02x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 3.40x |
| As Seen On TV Products | 0.01% | 2.57x |
| Online Learning | 0.03% | 2.17x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.05% | 1.92x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 1.88x |
| Latin American Spanish Language News | 0.30% | 1.86x |
| Central & Northwest Ohio Cluster | 1.33% | 1.80x |
| Franco-African Cluster | 0.02% | 1.68x |
| Caribbean Cluster | 0.25% | 1.67x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 1.66x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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