Dstillery Audiences

RENT-A-CENTER

Audience Size: 2.4 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.38% 1.72x
Readers of Caribbean Content 2.39% 1.62x
Getting Off the Grid Travelers 0.03% 1.60x
Countdown to the Beach Travelers 0.01% 1.56x
Readers of Honduran Content 4.45% 1.53x
Readers of El Salvadoran Content 2.01% 1.49x
Hip Hop Fans 1.80% 1.48x
Readers of Guatemalan Content 1.96% 1.44x
Readers of Belizean Content 2.07% 1.42x
Readers of South American Content 1.99% 1.39x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Everlane.

Location Composition Index
Everlane 0.07% 6.65x
Express Outlets 0.35% 6.31x
The Childrens Place 4.51% 6.08x
Belk 1.19% 5.30x
Aeropostale 2.27% 5.22x
Old Navy 4.16% 5.11x
Journeys 2.22% 5.10x
Gap 5.57% 4.90x
Club Monaco 0.57% 4.80x
Dressbarn 2.65% 4.79x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.74x
Latin American Spanish Language News 0.21% 2.43x
Franco-African Cluster 0.03% 2.22x
Niche Dating Websites 0.30% 2.00x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 1.97x
Peru Media 0.15% 1.93x
New Hampshire News 0.37% 1.93x
Environmentally Friendly Cars 0.01% 1.92x
Caribbean Cluster 0.22% 1.88x
Bulgaria Cluster 0.01% 1.86x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female