Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 144.5 thousand unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.52% | 1.58x |
| Readers of Caribbean Content | 2.28% | 1.55x |
| Hip Hop Fans | 2.21% | 1.50x |
| Readers of El Salvadoran Content | 2.13% | 1.50x |
| Readers of Honduran Content | 5.14% | 1.49x |
| Readers of South American Content | 1.85% | 1.42x |
| Readers of Guatemalan Content | 2.15% | 1.40x |
| Readers of Mexican Content | 1.97% | 1.39x |
| Readers of Belizean Content | 2.10% | 1.39x |
| Reggaeton Fans | 2.31% | 1.32x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.43% | 3.61x |
| Lululemon | 0.22% | 2.95x |
| Club Monaco | 0.29% | 2.73x |
| Brooks Brothers | 1.19% | 2.58x |
| Gymboree | 0.68% | 2.26x |
| J. Crew | 0.96% | 2.24x |
| The North Face | 0.55% | 2.12x |
| REI | 0.97% | 2.09x |
| Free People | 0.07% | 2.05x |
| Banana Republic | 1.03% | 2.01x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Latin American Spanish Language News.
| Content Affinity | Composition | Index |
| Latin American Spanish Language News | 0.21% | 2.32x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 2.24x |
| French News & Gossip Cluster | 0.04% | 1.96x |
| Peru Media | 0.14% | 1.89x |
| Rhode Island Cluster | 0.27% | 1.83x |
| Spanish Health & Wellness | 0.46% | 1.77x |
| Central & South American News | 0.15% | 1.73x |
| Spain News | 0.63% | 1.71x |
| Niche Dating Websites | 0.29% | 1.71x |
| Online Games | 0.17% | 1.68x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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