Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 830.5 thousand unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 3.66% | 1.96x |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Northeastern Voters | 2.60% | 1.52x |
| Ice Cream Shoppers | 2.66% | 1.50x |
| Philadelphia Trip Planners | 1.32% | 1.47x |
| Tracfone Customers | 0.01% | 1.46x |
| COVID Symptoms Researchers | 0.90% | 1.45x |
| Foot Pain Sufferers | 1.09% | 1.44x |
| Pennsylvania County and Local Fair Visitors | 3.05% | 1.43x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Belk.
| Location | Composition | Index |
| Belk | 1.74% | 3.63x |
| Maurices | 8.29% | 3.62x |
| Carhartt | 32.68% | 3.15x |
| The Childrens Place | 6.03% | 3.00x |
| Buckle | 4.73% | 2.99x |
| Express Outlets | 0.62% | 2.96x |
| Journeys | 6.31% | 2.91x |
| Aeropostale | 3.80% | 2.83x |
| Lane Bryant | 3.58% | 2.78x |
| Hollister | 2.64% | 2.76x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.04% | 4.89x |
| Foreign Language Education | 0.02% | 3.77x |
| Vegans & Animal Welfare | 0.03% | 3.77x |
| Nutrition & Diabetic Living | 0.02% | 3.46x |
| Hair & Beauty | 0.06% | 3.25x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Shoes & Accessories | 0.02% | 3.12x |
| Unique & Personalized Fashion | 0.06% | 3.10x |
| Philadelphia Cluster | 2.72% | 2.93x |
| Custom Gifts | 0.03% | 2.62x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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