Dstillery Audiences

RENT-A-CENTER

Audience Size: 1.2 Million Devices

Explore the Rent-A-Center Audience

Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rent-A-Center audience.

Dstillery Crafted Audiences

INTERESTS

The Rent-A-Center audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.39% 1.69x
Readers of Caribbean Content 2.12% 1.57x
Readers of El Salvadoran Content 2.00% 1.56x
Readers of Honduran Content 4.45% 1.50x
Readers of Guatemalan Content 1.99% 1.48x
Readers of South American Content 1.83% 1.44x
Readers of Puerto Rican Content 1.51% 1.44x
Readers of Belizean Content 2.04% 1.44x
Hip Hop Fans 1.84% 1.42x
Readers of Mexican Content 1.97% 1.42x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rent-A-Center audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Express Outlets.

Location Composition Index
Express Outlets 0.19% 6.87x
The Childrens Place 2.95% 5.67x
Gap 3.97% 5.58x
Journeys 1.11% 5.21x
Old Navy 2.27% 5.16x
Aeropostale 1.43% 5.14x
Belk 0.71% 4.91x
Zara 0.81% 4.91x
Saint Laurent Paris 0.28% 4.87x
Everlane 0.03% 4.86x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.05% 2.58x
Latin American Spanish Language News 0.22% 2.41x
Brazil & Portugal News 0.07% 1.97x
Gossip & Entertainment 0.30% 1.93x
Caribbean Cluster 0.19% 1.72x
Spain News 0.60% 1.71x
Hawaii News 0.55% 1.70x
Rhode Island Cluster 0.23% 1.69x
Spain News - Madrid & Seville 0.19% 1.68x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.04% 1.68x
Composition Percentage: The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female