Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.38% | 1.72x |
| Readers of Caribbean Content | 2.39% | 1.62x |
| Getting Off the Grid Travelers | 0.03% | 1.60x |
| Countdown to the Beach Travelers | 0.01% | 1.56x |
| Readers of Honduran Content | 4.45% | 1.53x |
| Readers of El Salvadoran Content | 2.01% | 1.49x |
| Hip Hop Fans | 1.80% | 1.48x |
| Readers of Guatemalan Content | 1.96% | 1.44x |
| Readers of Belizean Content | 2.07% | 1.42x |
| Readers of South American Content | 1.99% | 1.39x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 6.65x |
| Express Outlets | 0.35% | 6.31x |
| The Childrens Place | 4.51% | 6.08x |
| Belk | 1.19% | 5.30x |
| Aeropostale | 2.27% | 5.22x |
| Old Navy | 4.16% | 5.11x |
| Journeys | 2.22% | 5.10x |
| Gap | 5.57% | 4.90x |
| Club Monaco | 0.57% | 4.80x |
| Dressbarn | 2.65% | 4.79x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.74x |
| Latin American Spanish Language News | 0.21% | 2.43x |
| Franco-African Cluster | 0.03% | 2.22x |
| Niche Dating Websites | 0.30% | 2.00x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 1.97x |
| Peru Media | 0.15% | 1.93x |
| New Hampshire News | 0.37% | 1.93x |
| Environmentally Friendly Cars | 0.01% | 1.92x |
| Caribbean Cluster | 0.22% | 1.88x |
| Bulgaria Cluster | 0.01% | 1.86x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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