Explore the Rent-A-Center Audience
Below you'll find more information about the Rent-A-Center audience, broken down in different categories based on their digital and physical behaviors. These are 633.9 thousand unique devices whose actions qualify for the Rent-A-Center audience.
INTERESTS
The Rent-A-Center audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rent-A-Center audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.10% | 1.92x |
| T-Mobile Customers | 0.10% | 1.91x |
| Restaurant Supply Shoppers | 0.15% | 1.47x |
| Tracfone Customers | 0.01% | 1.46x |
| Michigan County and Local Fair Visitors | 4.25% | 1.38x |
| Travel Insurance and Safety Researchers | 3.89% | 1.36x |
| Ohio County and Local Fair Visitors | 3.97% | 1.35x |
| South State Fair Visitors | 5.00% | 1.34x |
| Iowa County and Local Fair Visitors | 4.19% | 1.31x |
| Disability Insurance Researchers | 3.59% | 1.30x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Interest attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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APPAREL RETAILERS
The Rent-A-Center audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rent-A-Center audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.60% | 3.10x |
| Belk | 0.60% | 2.53x |
| Carhartt | 18.86% | 2.49x |
| The Childrens Place | 2.25% | 2.19x |
| Buckle | 1.64% | 2.17x |
| Aeropostale | 1.42% | 2.16x |
| Journeys | 2.30% | 2.11x |
| Lane Bryant | 1.27% | 2.08x |
| Dressbarn | 1.11% | 2.02x |
| Victoria's Secret | 2.28% | 1.98x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Location attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rent-A-Center audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.07% | 5.79x |
| Natural & Healthy Living Researchers | 0.05% | 3.86x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 3.81x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.26x |
| Hair & Beauty | 0.06% | 3.25x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.23x |
| Auctions & Repossessions | 0.05% | 2.97x |
| Machines & Industrial Supplies | 0.03% | 2.86x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.03% | 2.78x |
| Writing Resources | 0.05% | 2.60x |
Composition Percentage:
The overlap percentage between the Rent-A-Center audience and the Content Affinity attribute.
Index: A comparison of the Rent-A-Center audience to the internet population.
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DEMOGRAPHICS
The Rent-A-Center audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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