Dstillery Audiences

RETRO FITNESS

Audience Size: 189.1 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 189.1 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 6.11% 3.81x
New York Trip Planners 7.04% 3.68x
New York Rangers Fans 5.78% 3.37x
New York City Events Researchers 5.56% 3.30x
Northeastern Voters 5.39% 3.18x
Stay-at-Home Parents 6.44% 3.07x
Online Grocery Shoppers 6.22% 3.05x
Mid-Range Grocery Shoppers 5.72% 3.01x
Ballet Enthusiasts 5.12% 2.85x
New York Giants Fans 4.79% 2.83x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Supreme.

Location Composition Index
Supreme 0.67% 27.11x
Everlane 0.61% 26.63x
Uniqlo 4.78% 15.81x
Calvin Klein 1.32% 15.62x
Club Monaco 3.33% 14.14x
Intermix 2.26% 13.95x
Zara 6.13% 13.65x
Topshop 1.19% 13.52x
Anthropologie 2.87% 12.82x
Levi Strauss 3.67% 12.28x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 5.50% 7.25x
Hudson Valley New York Media 2.31% 6.49x
New York City Real Estate Research Cluster 2.31% 5.97x
New Jersey News Cluster 9.30% 5.75x
Poland Cluster 0.22% 5.10x
New Jersey Travel Location Cluster 1.71% 5.08x
NYC Tourist Attractions 2.31% 4.78x
Retail Industry News 0.28% 4.59x
New York City Education & News Cluster 1.32% 4.15x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.22% 4.11x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male