Dstillery Audiences

RETRO FITNESS

Audience Size: 55.9 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 55.9 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is New York Mets Fans.

Interest Composition Index
New York Mets Fans 4.14% 3.93x
New York Rangers Fans 3.61% 3.67x
Northeastern Voters 3.86% 3.51x
New York Trip Planners 4.58% 3.46x
Philadelphia Phillies Fans 3.61% 2.93x
Cable TV Shoppers 3.37% 2.92x
New York Jets Fans 2.89% 2.91x
New York Giants Fans 2.89% 2.87x
Philadelphia Trip Planners 2.33% 2.82x
New York Knicks Fans 3.01% 2.82x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Zara.

Location Composition Index
Zara 3.07% 18.66x
American Apparel 2.85% 16.79x
Free People 1.85% 16.48x
Ann Taylor 1.69% 15.10x
H&M 3.50% 14.40x
Forever 21 3.75% 13.24x
The Childrens Place 6.84% 13.14x
Dressbarn 3.63% 12.15x
Gap 8.31% 11.67x
Express 2.06% 11.06x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.09% 7.27x
Hudson Valley New York Media 1.69% 6.86x
New York City Family & Activity Cluster 3.17% 6.81x
New Jersey Travel Location Cluster 2.01% 5.88x
New Jersey News Cluster 6.79% 5.87x
New York City Real Estate Research Cluster 1.45% 4.62x
NYC Tourist Attractions 2.49% 4.20x
Philadelphia Cluster 2.21% 4.00x
Northeast Pennsylvania Cluster 1.29% 2.62x
LGBTQ Advocacy 1.00% 2.37x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male