Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 8.77% | 8.19x |
| School Closings Updates Readers | 3.51% | 6.56x |
| New York Trip Planners | 6.14% | 6.11x |
| Remdesivir Information Researchers | 2.63% | 5.45x |
| Business Travelers | 3.51% | 5.40x |
| Financial News Readers | 3.51% | 4.89x |
| Global Destinations Reopening Researchers | 3.51% | 4.86x |
| Weight Lifting Enthusiasts | 5.26% | 4.85x |
| Broadway Fans | 3.51% | 4.70x |
| Orthopedic Health Researchers | 7.59% | 4.63x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Zara.
| Location | Composition | Index |
| Zara | 0.98% | 10.19x |
| Express Outlets | 0.93% | 9.45x |
| Uniqlo | 0.45% | 8.67x |
| Ann Taylor | 0.60% | 6.43x |
| REI | 0.51% | 5.56x |
| Forever 21 | 1.51% | 5.16x |
| Madewell | 0.68% | 5.09x |
| Charlotte Russe | 0.45% | 5.07x |
| Levi Strauss | 0.38% | 5.02x |
| Armani | 0.45% | 4.94x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.89% | 11.18x |
| New Jersey News Cluster | 16.67% | 9.72x |
| Northeast Pennsylvania Cluster | 3.51% | 5.89x |
| Theme Park Tourism | 2.82% | 5.40x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 2.63% | 5.17x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 2.63% | 4.49x |
| Military & Law Enforcement | 2.63% | 4.00x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.75% | 3.89x |
| Philadelphia Cluster | 2.63% | 3.67x |
| Consumer Packaged Goods | 3.51% | 3.63x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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