Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 53.8 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is New York Rangers Fans.
| Interest | Composition | Index |
| New York Rangers Fans | 6.89% | 4.67x |
| Northeastern Voters | 5.57% | 4.03x |
| Mid-Range Grocery Shoppers | 5.90% | 3.94x |
| New York Giants Fans | 5.90% | 3.49x |
| New York City Events Researchers | 2.95% | 3.43x |
| School Closings Updates Readers | 1.64% | 3.34x |
| New York Trip Planners | 4.59% | 3.29x |
| Lottery Enthusiasts | 4.26% | 3.06x |
| New York Yankees Fans | 3.93% | 3.01x |
| Telemedicine Content Readers | 1.31% | 3.00x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.12% | 6.59x |
| Topshop | 0.13% | 5.14x |
| Uniqlo | 0.80% | 4.22x |
| Calvin Klein | 0.23% | 4.10x |
| Zara | 1.31% | 3.96x |
| Express Outlets | 1.63% | 3.92x |
| Charlotte Russe | 0.68% | 3.73x |
| Intermix | 0.27% | 3.71x |
| Hugo Boss | 2.01% | 3.71x |
| Armani | 1.12% | 3.32x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 5.57% | 8.52x |
| New Jersey Travel Location Cluster | 1.31% | 7.51x |
| New York City Real Estate Research Cluster | 1.31% | 6.56x |
| New Jersey News Cluster | 10.16% | 5.51x |
| Hudson Valley New York Media | 0.98% | 3.60x |
| Washington D.C. Hotels | 0.03% | 3.55x |
| Sports Apparel | 0.98% | 3.44x |
| Assorted Topics (Events, Tickets, Fitness) | 0.50% | 3.44x |
| Washington & Northern Virginia | 1.31% | 3.42x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 3.39x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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