Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 11.27% | 5.72x |
| Electronics Shoppers | 8.18% | 4.59x |
| Hard Seltzer Aficionados | 3.90% | 4.53x |
| Hanukkah Decorations Shoppers | 9.86% | 4.44x |
| New York Mets Fans | 8.45% | 4.18x |
| Cold and Flu Prevention Researchers | 9.86% | 4.15x |
| New York Giants Fans | 9.86% | 4.13x |
| Mid-Range Grocery Shoppers | 8.45% | 4.01x |
| Moviegoers | 7.04% | 3.98x |
| Liberal News Readers | 5.63% | 3.96x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.24% | 22.60x |
| Zara | 1.72% | 15.11x |
| American Apparel | 1.81% | 14.82x |
| Gap | 6.02% | 7.77x |
| Armani | 0.76% | 7.31x |
| Hugo Boss | 1.34% | 7.07x |
| Anthropologie | 2.20% | 6.98x |
| Free People | 1.15% | 6.91x |
| Michael Kors | 3.34% | 6.61x |
| Levi Strauss | 0.12% | 6.59x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 8.45% | 11.80x |
| New Jersey News Cluster | 15.49% | 8.35x |
| Movie Reviews | 4.23% | 5.51x |
| Nebraska Cluster | 4.23% | 5.47x |
| Poetry Fans | 5.63% | 4.52x |
| Connecticut News | 7.04% | 4.08x |
| Car Shopping | 4.23% | 4.00x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.82% | 3.81x |
| Canadian Homes | 2.82% | 3.74x |
| Washington D.C. Hotels | 0.03% | 3.55x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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