Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 127.3 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 6.01% | 3.19x |
| Stay-at-Home Parents | 6.01% | 3.15x |
| New York Mets Fans | 5.81% | 3.05x |
| New York Rangers Fans | 6.01% | 3.03x |
| New York City Events Researchers | 5.01% | 3.02x |
| Online Grocery Shoppers | 5.41% | 2.68x |
| New York Knicks Fans | 5.61% | 2.63x |
| Readers of Dominican Republic Content | 5.81% | 2.62x |
| Brooklyn Nets Fans | 5.01% | 2.57x |
| Mid-Range Grocery Shoppers | 5.21% | 2.54x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.47% | 28.35x |
| Topshop | 1.06% | 19.92x |
| Supreme | 0.33% | 18.93x |
| Uniqlo | 4.42% | 17.69x |
| Intermix | 1.77% | 16.44x |
| Calvin Klein | 1.04% | 15.20x |
| Zara | 5.66% | 14.41x |
| Club Monaco | 2.60% | 14.12x |
| American Apparel | 5.97% | 12.93x |
| Saint Laurent Paris | 1.57% | 12.27x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.01% | 8.44x |
| Toys Shopping | 0.80% | 6.98x |
| New York City Education & News Cluster | 1.40% | 5.72x |
| Perfume, Makeup & Cosmetics | 0.38% | 5.57x |
| New York City Real Estate Research Cluster | 2.00% | 5.30x |
| New Jersey News Cluster | 10.22% | 4.79x |
| Spanish Health & Wellness | 0.80% | 4.62x |
| NYC Tourist Attractions | 1.40% | 4.05x |
| New England & Ivy League Sports | 0.40% | 3.94x |
| Grocery & Food Service | 0.25% | 3.87x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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