Dstillery Audiences

RETRO FITNESS

Audience Size: 200 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 200 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.04% 4.10x
New York Mets Fans 5.22% 2.65x
Northeastern Voters 5.68% 2.63x
New York Rangers Fans 5.22% 2.57x
Readers of Dominican Republic Content 4.11% 2.38x
New York Trip Planners 6.39% 2.38x
Online Grocery Shoppers 6.14% 2.21x
New York City Events Researchers 5.58% 2.20x
Cable TV Shoppers 4.72% 2.17x
Mid-Range Grocery Shoppers 5.12% 2.17x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.

Location Composition Index
Everlane 0.60% 29.58x
Supreme 0.81% 28.88x
Calvin Klein 1.32% 14.77x
Uniqlo 3.83% 14.54x
Zara 5.83% 13.96x
Intermix 2.16% 13.83x
Club Monaco 2.78% 13.72x
Levi Strauss 4.26% 12.22x
American Apparel 6.80% 11.52x
Topshop 0.81% 11.19x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is Canada News.

Content Affinity Composition Index
Canada News 0.04% 43.18x
Watches & Jewelry 0.03% 38.27x
Sports - Skiing, Snowboarding 0.04% 32.20x
Home Décor, Furniture, & Decorating 0.04% 20.09x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 17.47x
As Seen On TV Products 0.08% 16.60x
Quinceanera Planning 0.05% 16.36x
Quebec Job Seeker Cluster 0.03% 13.23x
Barcode Site & App Users 0.03% 12.66x
Saskatchewan Media & Retail Cluster 0.05% 11.87x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male