Dstillery Audiences

RETRO FITNESS

Audience Size: 156.7 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 156.7 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 6.70% 3.52x
New York City Events Researchers 6.09% 3.32x
New York Trip Planners 5.94% 3.10x
New York Mets Fans 5.56% 3.06x
Restaurant Menu Researchers 5.02% 2.94x
New York Rangers Fans 5.63% 2.92x
Ballet Enthusiasts 5.78% 2.90x
Online Grocery Shoppers 6.09% 2.85x
Mid-Range Grocery Shoppers 5.48% 2.74x
Brooklyn Nets Fans 4.95% 2.57x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.

Location Composition Index
Everlane 0.60% 27.48x
Supreme 0.42% 19.93x
Topshop 1.25% 17.70x
Uniqlo 4.95% 16.34x
Intermix 2.20% 16.21x
Calvin Klein 1.33% 16.19x
Club Monaco 3.11% 14.05x
Zara 6.33% 13.81x
American Apparel 6.65% 12.53x
Saint Laurent Paris 1.90% 11.85x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 5.02% 6.68x
Bridal Fashion 0.30% 5.72x
New York City Education & News Cluster 1.83% 5.69x
New Jersey News Cluster 10.96% 5.58x
Nutrition & Diabetic Living 0.23% 5.48x
Pakistan Cluster 0.46% 5.35x
Hudson Valley New York Media 2.21% 5.28x
Poland Cluster 0.23% 4.83x
New Jersey Travel Location Cluster 1.45% 4.70x
Caribbean Cluster 0.76% 4.48x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male