Dstillery Audiences

RETRO FITNESS

Audience Size: 19.6 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 8.47% 5.08x
New York Mets Fans 8.47% 4.90x
Northeastern Voters 6.78% 3.99x
Surfers 7.34% 3.91x
Brooklyn Nets Fans 6.21% 3.90x
New York Rangers Fans 6.78% 3.89x
New York Yankees Fans 6.21% 3.76x
New York Giants Fans 6.78% 3.48x
Toronto Blue Jays Fans 5.65% 3.36x
New York Trip Planners 5.08% 3.33x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Club Monaco.

Location Composition Index
Club Monaco 0.87% 18.66x
Uniqlo 0.91% 16.74x
Zara 1.70% 14.98x
Charlotte Russe 1.00% 13.94x
Intermix 0.35% 13.16x
American Apparel 1.48% 11.39x
Ann Taylor 1.30% 9.91x
Express Outlets 1.26% 8.64x
LL Bean 0.61% 8.41x
Gap 6.39% 7.99x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 3.95% 10.97x
New Jersey News Cluster 14.69% 10.08x
New York City Family & Activity Cluster 4.52% 7.33x
Guitars & Instruments 1.82% 5.48x
Philadelphia Cluster 3.39% 4.24x
Hockey 1.69% 3.94x
Washington D.C. Hotels 0.03% 3.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 3.39x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.29% 3.22x
Assorted Topics (Viral Media, Paid Traffic) 0.75% 3.12x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male