Dstillery Audiences

RETRO FITNESS

Audience Size: 129.5 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 129.5 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 4.07% 3.64x
New York Mets Fans 3.25% 3.34x
Mid-Range Grocery Shoppers 4.24% 3.12x
New York Trip Planners 4.16% 3.06x
Philadelphia Trip Planners 2.68% 3.05x
New York City Events Researchers 4.04% 3.00x
Cable TV Shoppers 3.47% 2.93x
Caribbean Trip Planners 3.73% 2.80x
Philadelphia Phillies Fans 3.05% 2.72x
New York Rangers Fans 2.53% 2.64x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.86% 29.03x
Supreme 0.78% 27.07x
Club Monaco 2.44% 20.66x
Intermix 1.78% 17.60x
Zara 5.40% 17.19x
Ralph Lauren 1.59% 15.37x
The Childrens Place 11.12% 14.98x
Uniqlo 2.28% 14.79x
Calvin Klein 1.61% 14.11x
Saint Laurent Paris 1.46% 13.83x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.51% 7.47x
New York City Family & Activity Cluster 3.79% 6.97x
Hudson Valley New York Media 1.68% 6.25x
New Jersey News Cluster 7.15% 6.17x
Philadelphia Cluster 3.39% 6.06x
New York City Real Estate Research Cluster 1.99% 5.39x
New York City Education & News Cluster 2.31% 5.25x
NYC Tourist Attractions 2.76% 4.54x
Latin American Spanish Language News 0.37% 4.21x
Caribbean Cluster 0.48% 4.08x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male