Dstillery Audiences

RETRO FITNESS

Audience Size: 64 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 64 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.10% 5.48x
Small Business COVID-19 Relief Researchers 2.94% 4.84x
New York City Events Researchers 4.92% 4.30x
New York Trip Planners 6.77% 4.25x
Northeastern Voters 7.08% 4.21x
New York Mets Fans 7.08% 4.10x
New York Rangers Fans 6.77% 3.90x
New York Yankees Fans 5.85% 3.49x
Ballet Enthusiasts 4.62% 3.44x
Telemedicine Content Readers 1.26% 3.42x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.

Location Composition Index
Everlane 0.32% 38.51x
Topshop 0.49% 21.30x
Supreme 0.20% 20.81x
Uniqlo 2.34% 16.93x
Intermix 0.96% 15.72x
Zara 3.31% 14.10x
Charlotte Russe 0.93% 13.24x
Calvin Klein 0.49% 12.98x
American Apparel 3.23% 11.38x
Club Monaco 1.11% 10.97x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 8.62% 9.84x
New Jersey News Cluster 16.31% 7.62x
Perfume, Makeup & Cosmetics 0.38% 5.57x
Hudson Valley New York Media 2.15% 4.56x
Delaware Cluster 1.54% 4.11x
Philadelphia Cluster 4.31% 3.88x
Online Games 0.92% 3.84x
New Jersey Travel Location Cluster 1.23% 3.81x
Theme Park Tourism 2.15% 3.79x
Numerology & Astrology 0.62% 3.75x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male