Dstillery Audiences

RETRO FITNESS

Audience Size: 127.3 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 127.3 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 6.01% 3.19x
Stay-at-Home Parents 6.01% 3.15x
New York Mets Fans 5.81% 3.05x
New York Rangers Fans 6.01% 3.03x
New York City Events Researchers 5.01% 3.02x
Online Grocery Shoppers 5.41% 2.68x
New York Knicks Fans 5.61% 2.63x
Readers of Dominican Republic Content 5.81% 2.62x
Brooklyn Nets Fans 5.01% 2.57x
Mid-Range Grocery Shoppers 5.21% 2.54x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.

Location Composition Index
Everlane 0.47% 28.35x
Topshop 1.06% 19.92x
Supreme 0.33% 18.93x
Uniqlo 4.42% 17.69x
Intermix 1.77% 16.44x
Calvin Klein 1.04% 15.20x
Zara 5.66% 14.41x
Club Monaco 2.60% 14.12x
American Apparel 5.97% 12.93x
Saint Laurent Paris 1.57% 12.27x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.01% 8.44x
Toys Shopping 0.80% 6.98x
New York City Education & News Cluster 1.40% 5.72x
Perfume, Makeup & Cosmetics 0.38% 5.57x
New York City Real Estate Research Cluster 2.00% 5.30x
New Jersey News Cluster 10.22% 4.79x
Spanish Health & Wellness 0.80% 4.62x
NYC Tourist Attractions 1.40% 4.05x
New England & Ivy League Sports 0.40% 3.94x
Grocery & Food Service 0.25% 3.87x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female