Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 8.75% | 4.58x |
| Mid-Range Grocery Shoppers | 7.50% | 3.82x |
| New York City Events Researchers | 4.69% | 3.81x |
| Sports Memorabilia Shoppers | 7.50% | 3.65x |
| Surfers | 6.88% | 3.44x |
| Stay-at-Home Parents | 6.88% | 3.40x |
| Real Estate Decision Makers | 5.31% | 3.36x |
| New York Rangers Fans | 6.25% | 3.35x |
| New York Trip Planners | 5.94% | 3.27x |
| Retail Job Seekers | 5.94% | 3.20x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.70% | 11.63x |
| American Apparel | 0.83% | 7.31x |
| Zara | 0.76% | 7.14x |
| Charlotte Russe | 0.38% | 6.68x |
| Levi Strauss | 0.12% | 6.59x |
| Express Outlets | 0.70% | 5.89x |
| Club Monaco | 0.25% | 5.89x |
| Ann Taylor | 0.57% | 5.09x |
| Dressbarn | 2.61% | 4.76x |
| Brooks Brothers | 0.80% | 4.12x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 2.19% | 10.68x |
| New York City Family & Activity Cluster | 6.56% | 7.55x |
| New York City Real Estate Research Cluster | 2.19% | 7.52x |
| New Jersey News Cluster | 15.00% | 7.28x |
| Children's Learning Tools | 0.94% | 5.12x |
| Philadelphia Cluster | 5.31% | 5.05x |
| Northeast Pennsylvania Cluster | 3.44% | 4.25x |
| Niche Dating Websites | 0.62% | 3.90x |
| Fashion Cluster | 1.56% | 3.73x |
| Hudson Valley New York Media | 1.25% | 3.63x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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