Dstillery Audiences

RETRO FITNESS

Audience Size: 24.2 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 8.75% 4.58x
Mid-Range Grocery Shoppers 7.50% 3.82x
New York City Events Researchers 4.69% 3.81x
Sports Memorabilia Shoppers 7.50% 3.65x
Surfers 6.88% 3.44x
Stay-at-Home Parents 6.88% 3.40x
Real Estate Decision Makers 5.31% 3.36x
New York Rangers Fans 6.25% 3.35x
New York Trip Planners 5.94% 3.27x
Retail Job Seekers 5.94% 3.20x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Uniqlo.

Location Composition Index
Uniqlo 0.70% 11.63x
American Apparel 0.83% 7.31x
Zara 0.76% 7.14x
Charlotte Russe 0.38% 6.68x
Levi Strauss 0.12% 6.59x
Express Outlets 0.70% 5.89x
Club Monaco 0.25% 5.89x
Ann Taylor 0.57% 5.09x
Dressbarn 2.61% 4.76x
Brooks Brothers 0.80% 4.12x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.19% 10.68x
New York City Family & Activity Cluster 6.56% 7.55x
New York City Real Estate Research Cluster 2.19% 7.52x
New Jersey News Cluster 15.00% 7.28x
Children's Learning Tools 0.94% 5.12x
Philadelphia Cluster 5.31% 5.05x
Northeast Pennsylvania Cluster 3.44% 4.25x
Niche Dating Websites 0.62% 3.90x
Fashion Cluster 1.56% 3.73x
Hudson Valley New York Media 1.25% 3.63x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male