Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 200 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.04% | 4.10x |
| New York Mets Fans | 5.22% | 2.65x |
| Northeastern Voters | 5.68% | 2.63x |
| New York Rangers Fans | 5.22% | 2.57x |
| Readers of Dominican Republic Content | 4.11% | 2.38x |
| New York Trip Planners | 6.39% | 2.38x |
| Online Grocery Shoppers | 6.14% | 2.21x |
| New York City Events Researchers | 5.58% | 2.20x |
| Cable TV Shoppers | 4.72% | 2.17x |
| Mid-Range Grocery Shoppers | 5.12% | 2.17x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.60% | 29.58x |
| Supreme | 0.81% | 28.88x |
| Calvin Klein | 1.32% | 14.77x |
| Uniqlo | 3.83% | 14.54x |
| Zara | 5.83% | 13.96x |
| Intermix | 2.16% | 13.83x |
| Club Monaco | 2.78% | 13.72x |
| Levi Strauss | 4.26% | 12.22x |
| American Apparel | 6.80% | 11.52x |
| Topshop | 0.81% | 11.19x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.04% | 43.18x |
| Watches & Jewelry | 0.03% | 38.27x |
| Sports - Skiing, Snowboarding | 0.04% | 32.20x |
| Home Décor, Furniture, & Decorating | 0.04% | 20.09x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.04% | 17.47x |
| As Seen On TV Products | 0.08% | 16.60x |
| Quinceanera Planning | 0.05% | 16.36x |
| Quebec Job Seeker Cluster | 0.03% | 13.23x |
| Barcode Site & App Users | 0.03% | 12.66x |
| Saskatchewan Media & Retail Cluster | 0.05% | 11.87x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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