Dstillery Audiences

RETRO FITNESS

Audience Size: 10.7 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 11.27% 5.72x
Electronics Shoppers 8.18% 4.59x
Hard Seltzer Aficionados 3.90% 4.53x
Hanukkah Decorations Shoppers 9.86% 4.44x
New York Mets Fans 8.45% 4.18x
Cold and Flu Prevention Researchers 9.86% 4.15x
New York Giants Fans 9.86% 4.13x
Mid-Range Grocery Shoppers 8.45% 4.01x
Moviegoers 7.04% 3.98x
Liberal News Readers 5.63% 3.96x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Uniqlo.

Location Composition Index
Uniqlo 1.24% 22.60x
Zara 1.72% 15.11x
American Apparel 1.81% 14.82x
Gap 6.02% 7.77x
Armani 0.76% 7.31x
Hugo Boss 1.34% 7.07x
Anthropologie 2.20% 6.98x
Free People 1.15% 6.91x
Michael Kors 3.34% 6.61x
Levi Strauss 0.12% 6.59x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 8.45% 11.80x
New Jersey News Cluster 15.49% 8.35x
Movie Reviews 4.23% 5.51x
Nebraska Cluster 4.23% 5.47x
Poetry Fans 5.63% 4.52x
Connecticut News 7.04% 4.08x
Car Shopping 4.23% 4.00x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.82% 3.81x
Canadian Homes 2.82% 3.74x
Washington D.C. Hotels 0.03% 3.55x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male