Dstillery Audiences

RETRO FITNESS

Audience Size: 169.7 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 169.7 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 6.23% 3.18x
New York Rangers Fans 5.70% 3.03x
Mid-Range Grocery Shoppers 6.00% 2.86x
New York City Events Researchers 6.00% 2.85x
Online Grocery Shoppers 6.46% 2.79x
New York Mets Fans 5.09% 2.71x
Ballet Enthusiasts 5.85% 2.60x
Readers of Dominican Republic Content 4.71% 2.55x
New York Trip Planners 5.55% 2.51x
New York Giants Fans 4.79% 2.49x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.

Location Composition Index
Everlane 0.68% 27.58x
Supreme 0.52% 23.34x
Calvin Klein 1.47% 16.52x
Topshop 1.33% 16.13x
Uniqlo 5.40% 15.99x
Intermix 2.38% 14.82x
Club Monaco 3.43% 14.30x
Zara 6.82% 13.52x
American Apparel 7.28% 12.56x
Saint Laurent Paris 2.07% 11.89x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.10% 6.30x
Visa & Immigration 0.23% 5.82x
NYC Tourist Attractions 2.89% 5.81x
New York City Real Estate Research Cluster 2.20% 5.78x
New Jersey News Cluster 9.19% 5.15x
Lacrosse College Athletics 0.30% 5.12x
New York City Education & News Cluster 1.67% 5.05x
New Jersey Travel Location Cluster 1.52% 4.96x
Philadelphia Cluster 3.72% 4.75x
Hudson Valley New York Media 1.67% 4.59x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female