Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 189.1 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is New York Mets Fans.
| Interest | Composition | Index |
| New York Mets Fans | 6.11% | 3.81x |
| New York Trip Planners | 7.04% | 3.68x |
| New York Rangers Fans | 5.78% | 3.37x |
| New York City Events Researchers | 5.56% | 3.30x |
| Northeastern Voters | 5.39% | 3.18x |
| Stay-at-Home Parents | 6.44% | 3.07x |
| Online Grocery Shoppers | 6.22% | 3.05x |
| Mid-Range Grocery Shoppers | 5.72% | 3.01x |
| Ballet Enthusiasts | 5.12% | 2.85x |
| New York Giants Fans | 4.79% | 2.83x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.67% | 27.11x |
| Everlane | 0.61% | 26.63x |
| Uniqlo | 4.78% | 15.81x |
| Calvin Klein | 1.32% | 15.62x |
| Club Monaco | 3.33% | 14.14x |
| Intermix | 2.26% | 13.95x |
| Zara | 6.13% | 13.65x |
| Topshop | 1.19% | 13.52x |
| Anthropologie | 2.87% | 12.82x |
| Levi Strauss | 3.67% | 12.28x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 5.50% | 7.25x |
| Hudson Valley New York Media | 2.31% | 6.49x |
| New York City Real Estate Research Cluster | 2.31% | 5.97x |
| New Jersey News Cluster | 9.30% | 5.75x |
| Poland Cluster | 0.22% | 5.10x |
| New Jersey Travel Location Cluster | 1.71% | 5.08x |
| NYC Tourist Attractions | 2.31% | 4.78x |
| Retail Industry News | 0.28% | 4.59x |
| New York City Education & News Cluster | 1.32% | 4.15x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.22% | 4.11x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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