Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 8.47% | 5.08x |
| New York Mets Fans | 8.47% | 4.90x |
| Northeastern Voters | 6.78% | 3.99x |
| Surfers | 7.34% | 3.91x |
| Brooklyn Nets Fans | 6.21% | 3.90x |
| New York Rangers Fans | 6.78% | 3.89x |
| New York Yankees Fans | 6.21% | 3.76x |
| New York Giants Fans | 6.78% | 3.48x |
| Toronto Blue Jays Fans | 5.65% | 3.36x |
| New York Trip Planners | 5.08% | 3.33x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.87% | 18.66x |
| Uniqlo | 0.91% | 16.74x |
| Zara | 1.70% | 14.98x |
| Charlotte Russe | 1.00% | 13.94x |
| Intermix | 0.35% | 13.16x |
| American Apparel | 1.48% | 11.39x |
| Ann Taylor | 1.30% | 9.91x |
| Express Outlets | 1.26% | 8.64x |
| LL Bean | 0.61% | 8.41x |
| Gap | 6.39% | 7.99x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 3.95% | 10.97x |
| New Jersey News Cluster | 14.69% | 10.08x |
| New York City Family & Activity Cluster | 4.52% | 7.33x |
| Guitars & Instruments | 1.82% | 5.48x |
| Philadelphia Cluster | 3.39% | 4.24x |
| Hockey | 1.69% | 3.94x |
| Washington D.C. Hotels | 0.03% | 3.55x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 3.39x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.29% | 3.22x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.75% | 3.12x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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