Dstillery Audiences

RETRO FITNESS

Audience Size: 190.7 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 190.7 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 3.81% 3.37x
New York Mets Fans 3.29% 3.17x
Mid-Range Grocery Shoppers 4.21% 3.04x
Philadelphia Phillies Fans 3.35% 2.97x
Philadelphia Trip Planners 2.81% 2.75x
New York Rangers Fans 2.84% 2.73x
Online Grocery Shoppers 4.33% 2.69x
New York Trip Planners 4.30% 2.59x
Stay-at-Home Parents 4.24% 2.58x
New York Yankees Fans 2.56% 2.49x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.

Location Composition Index
Everlane 0.58% 39.69x
Supreme 0.90% 25.89x
Levi Strauss 3.75% 24.11x
Club Monaco 2.48% 19.08x
Intermix 2.19% 17.96x
Zara 5.84% 15.37x
Uniqlo 2.68% 14.21x
The Childrens Place 11.45% 13.89x
Calvin Klein 1.69% 13.37x
Ralph Lauren 1.78% 12.58x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.29% 6.82x
New York City Family & Activity Cluster 3.78% 5.99x
New Jersey News Cluster 8.23% 5.95x
Philadelphia Cluster 3.60% 5.81x
New York City Real Estate Research Cluster 2.17% 4.79x
Hudson Valley New York Media 1.40% 4.56x
Delaware Cluster 0.88% 4.40x
New York City Education & News Cluster 2.04% 4.38x
Lacrosse College Athletics 0.34% 3.90x
NYC Tourist Attractions 2.68% 3.88x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male