Dstillery Audiences

RETRO FITNESS

Audience Size: 12.9 Thousand Devices

Explore the Retro Fitness Audience

Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Retro Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Retro Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Retro Fitness audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 8.77% 8.19x
School Closings Updates Readers 3.51% 6.56x
New York Trip Planners 6.14% 6.11x
Remdesivir Information Researchers 2.63% 5.45x
Business Travelers 3.51% 5.40x
Financial News Readers 3.51% 4.89x
Global Destinations Reopening Researchers 3.51% 4.86x
Weight Lifting Enthusiasts 5.26% 4.85x
Broadway Fans 3.51% 4.70x
Orthopedic Health Researchers 7.59% 4.63x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Retro Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Retro Fitness audience is Zara.

Location Composition Index
Zara 0.98% 10.19x
Express Outlets 0.93% 9.45x
Uniqlo 0.45% 8.67x
Ann Taylor 0.60% 6.43x
REI 0.51% 5.56x
Forever 21 1.51% 5.16x
Madewell 0.68% 5.09x
Charlotte Russe 0.45% 5.07x
Levi Strauss 0.38% 5.02x
Armani 0.45% 4.94x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Retro Fitness audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.89% 11.18x
New Jersey News Cluster 16.67% 9.72x
Northeast Pennsylvania Cluster 3.51% 5.89x
Theme Park Tourism 2.82% 5.40x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.63% 5.17x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 2.63% 4.49x
Military & Law Enforcement 2.63% 4.00x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.75% 3.89x
Philadelphia Cluster 2.63% 3.67x
Consumer Packaged Goods 3.51% 3.63x
Composition Percentage: The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Retro Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male