Explore the Retro Fitness Audience
Below you'll find more information about the Retro Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 190.7 thousand unique devices whose actions qualify for the Retro Fitness audience.
INTERESTS
The Retro Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Retro Fitness audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 3.81% | 3.37x |
| New York Mets Fans | 3.29% | 3.17x |
| Mid-Range Grocery Shoppers | 4.21% | 3.04x |
| Philadelphia Phillies Fans | 3.35% | 2.97x |
| Philadelphia Trip Planners | 2.81% | 2.75x |
| New York Rangers Fans | 2.84% | 2.73x |
| Online Grocery Shoppers | 4.33% | 2.69x |
| New York Trip Planners | 4.30% | 2.59x |
| Stay-at-Home Parents | 4.24% | 2.58x |
| New York Yankees Fans | 2.56% | 2.49x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Interest attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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APPAREL RETAILERS
The Retro Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Retro Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.58% | 39.69x |
| Supreme | 0.90% | 25.89x |
| Levi Strauss | 3.75% | 24.11x |
| Club Monaco | 2.48% | 19.08x |
| Intermix | 2.19% | 17.96x |
| Zara | 5.84% | 15.37x |
| Uniqlo | 2.68% | 14.21x |
| The Childrens Place | 11.45% | 13.89x |
| Calvin Klein | 1.69% | 13.37x |
| Ralph Lauren | 1.78% | 12.58x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Location attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Retro Fitness audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 2.29% | 6.82x |
| New York City Family & Activity Cluster | 3.78% | 5.99x |
| New Jersey News Cluster | 8.23% | 5.95x |
| Philadelphia Cluster | 3.60% | 5.81x |
| New York City Real Estate Research Cluster | 2.17% | 4.79x |
| Hudson Valley New York Media | 1.40% | 4.56x |
| Delaware Cluster | 0.88% | 4.40x |
| New York City Education & News Cluster | 2.04% | 4.38x |
| Lacrosse College Athletics | 0.34% | 3.90x |
| NYC Tourist Attractions | 2.68% | 3.88x |
Composition Percentage:
The overlap percentage between the Retro Fitness audience and the Content Affinity attribute.
Index: A comparison of the Retro Fitness audience to the internet population.
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DEMOGRAPHICS
The Retro Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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