Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 1.87% | 2.21x |
| Northeastern Voters | 2.53% | 2.16x |
| Philadelphia Trip Planners | 2.18% | 2.07x |
| Mid-Range Grocery Shoppers | 2.72% | 1.98x |
| New York City Events Researchers | 2.82% | 1.97x |
| New York Trip Planners | 3.22% | 1.97x |
| Philadelphia Phillies Fans | 2.18% | 1.94x |
| Ballet Enthusiasts | 2.77% | 1.93x |
| New York Mets Fans | 1.93% | 1.86x |
| Republicans | 1.73% | 1.84x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 11.03x |
| Intermix | 1.29% | 11.00x |
| Supreme | 0.32% | 9.60x |
| American Apparel | 3.96% | 8.21x |
| Club Monaco | 1.01% | 8.05x |
| Uniqlo | 1.36% | 7.40x |
| Zara | 2.72% | 7.39x |
| The Childrens Place | 5.63% | 6.98x |
| Levi Strauss | 1.05% | 6.96x |
| Banana Republic | 4.30% | 6.65x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.65% | 3.45x |
| Philadelphia Cluster | 2.08% | 3.24x |
| Pittsburgh News | 2.33% | 2.90x |
| New York City Family & Activity Cluster | 1.74% | 2.65x |
| NYC Tourist Attractions | 1.85% | 2.63x |
| Central Pennsylvania Cluster | 1.93% | 2.19x |
| New Jersey News Cluster | 2.87% | 2.01x |
| Connecticut News | 1.92% | 1.42x |
| Michigan Cluster | 1.64% | 1.35x |
| Hip-Hop Enthusiast | 2.81% | 1.14x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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