Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 30.9 thousand unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 1.37% | 1.73x |
| Northeastern Voters | 1.79% | 1.68x |
| Mid-Range Grocery Shoppers | 2.13% | 1.65x |
| New York Trip Planners | 2.07% | 1.59x |
| Miami Heat Fans | 0.02% | 1.58x |
| Los Angeles Lakers Fans | 0.03% | 1.54x |
| Republicans | 1.26% | 1.53x |
| Online Grocery Shoppers | 3.80% | 1.52x |
| New York Rangers Fans | 1.44% | 1.47x |
| Caribbean Trip Planners | 1.81% | 1.46x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.65% | 15.39x |
| Lululemon | 0.69% | 9.46x |
| Michael Kors | 1.09% | 9.18x |
| Club Monaco | 0.71% | 6.79x |
| Banana Republic | 3.04% | 5.94x |
| Brooks Brothers | 2.17% | 4.68x |
| J. Crew | 1.74% | 4.08x |
| REI | 1.72% | 3.68x |
| Patagonia | 0.22% | 3.61x |
| The North Face | 0.86% | 3.35x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.32% | 3.06x |
| Philadelphia Cluster | 1.37% | 2.55x |
| New Jersey Travel Location Cluster | 0.93% | 2.45x |
| New York City Real Estate Research Cluster | 0.67% | 2.34x |
| New York City Family & Activity Cluster | 0.99% | 2.28x |
| Vermont Cluster | 0.29% | 2.24x |
| Pittsburgh News | 1.38% | 2.16x |
| NYC Tourist Attractions | 1.13% | 2.04x |
| Rochester New York Cluster | 0.59% | 1.90x |
| New Hampshire News | 0.39% | 1.89x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000
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