Dstillery Audiences

RITE AID

Audience Size: 224.1 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 224.1 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 8.17% 2.68x
North West State Fair Visitors 6.27% 2.54x
Oregon Ducks Fans 3.66% 2.40x
Washington Skiers and Snowboarders 4.51% 2.30x
Oregon Trip Planners 4.86% 2.22x
Online Payroll Services Users 4.15% 2.09x
Washington County and Local Fair Visitors 4.86% 2.02x
Seattle Seahawks Fans 4.58% 1.97x
Detroit Trip Planners 3.73% 1.92x
Social Distancing Content Readers 1.90% 1.88x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Uniqlo.

Location Composition Index
Uniqlo 0.36% 8.13x
American Apparel 0.71% 7.82x
Lorna Jane 0.15% 7.56x
Patagonia 0.27% 6.72x
Intermix 0.11% 6.29x
REI 0.78% 6.08x
The North Face 0.60% 6.04x
Saint Laurent Paris 0.09% 6.02x
Bonobos 0.29% 5.75x
LL Bean 0.31% 5.72x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.55% 5.20x
Assorted Topics (Television, Origami, Men's Health) 0.21% 4.76x
NYC Tourist Attractions 0.35% 4.51x
Pakistan Cluster 0.19% 3.67x
South Carolina Travel 0.03% 3.57x
Women Shoppers 0.21% 3.51x
Film Production 0.05% 3.39x
Pacific Northwest Information Research Cluster 3.73% 3.36x
Holiday Gifts 0.04% 3.28x
Homesteading 0.63% 3.09x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male