Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 7.01% | 2.71x |
| Online Payroll Services Users | 3.82% | 2.29x |
| Midwestern Voters | 4.34% | 2.28x |
| Detroit Trip Planners | 2.91% | 2.14x |
| Mid-Range Grocery Shoppers | 3.29% | 2.13x |
| North West State Fair Visitors | 4.51% | 1.96x |
| Ohio County and Local Fair Visitors | 4.74% | 1.95x |
| Water Park Visitors | 4.85% | 1.89x |
| Detroit Pistons Fans | 3.00% | 1.79x |
| Detroit Tigers Fans | 3.30% | 1.79x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 5.30x |
| Lorna Jane | 0.68% | 3.77x |
| Topshop | 0.14% | 3.77x |
| Everlane | 0.02% | 3.70x |
| Patagonia | 0.63% | 3.20x |
| Joe's Jeans | 0.14% | 3.09x |
| Intermix | 0.29% | 3.09x |
| Uniqlo | 0.74% | 2.98x |
| Charlotte Russe | 0.72% | 2.85x |
| Zara | 1.25% | 2.84x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.03% | 4.76x |
| Virginia Athletics | 0.03% | 4.38x |
| Eye Health & Vision | 0.02% | 3.96x |
| Home Remodeling | 0.02% | 3.80x |
| Crossfit & Obstacle Race Enthusiasts | 0.02% | 3.74x |
| Book Publishers | 0.03% | 3.71x |
| Detroit News | 3.33% | 3.67x |
| Pacific Northwest Sports & News Cluster | 0.69% | 3.34x |
| Holiday Gifts | 0.04% | 3.28x |
| Mysticism | 0.03% | 3.26x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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