Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 1.54% | 1.87x |
| Northeastern Voters | 1.98% | 1.81x |
| Philadelphia Trip Planners | 1.38% | 1.68x |
| Mid-Range Grocery Shoppers | 2.10% | 1.65x |
| Republicans | 1.36% | 1.63x |
| Philadelphia Phillies Fans | 1.90% | 1.55x |
| New York Trip Planners | 1.96% | 1.49x |
| Water Park Visitors | 1.98% | 1.46x |
| Stay-at-Home Parents | 1.88% | 1.43x |
| Online Grocery Shoppers | 3.61% | 1.42x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.63% | 11.96x |
| American Apparel | 1.83% | 10.75x |
| Everlane | 0.06% | 10.51x |
| Supreme | 0.11% | 8.53x |
| Zara | 1.33% | 8.07x |
| Club Monaco | 0.73% | 8.06x |
| H&M | 1.90% | 7.84x |
| Uniqlo | 0.59% | 7.53x |
| Ann Taylor | 0.84% | 7.48x |
| Levi Strauss | 0.49% | 6.83x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 1.52% | 2.75x |
| New York City Education & News Cluster | 1.11% | 2.61x |
| New Jersey Travel Location Cluster | 0.87% | 2.54x |
| New York City Family & Activity Cluster | 1.06% | 2.28x |
| New York City Real Estate Research Cluster | 0.70% | 2.24x |
| Pittsburgh News | 1.48% | 2.17x |
| Nepal News | 0.03% | 2.02x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.05% | 2.01x |
| Northeast Pennsylvania Cluster | 0.95% | 1.93x |
| Central Pennsylvania Cluster | 1.38% | 1.90x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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