Dstillery Audiences

RITE AID

Audience Size: 3.2 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 3.74% 1.86x
Burger Enthusiast 0.05% 1.79x
Mid-Range Grocery Shoppers 3.82% 1.78x
New York City Events Researchers 3.79% 1.76x
Online Grocery Shoppers 4.03% 1.70x
New York Trip Planners 3.81% 1.68x
Republicans 2.79% 1.68x
Penn State Nittany Lions Fans 2.77% 1.66x
Ballet Enthusiasts 3.78% 1.64x
Stay-at-Home Parents 3.67% 1.57x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.25% 11.31x
Everlane 0.24% 9.66x
Uniqlo 2.73% 8.07x
Topshop 0.63% 7.61x
American Apparel 4.32% 7.45x
Intermix 1.18% 7.34x
Zara 3.59% 7.12x
Bonobos 2.01% 6.93x
Club Monaco 1.62% 6.76x
Joe's Jeans 0.32% 6.66x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Greece Cluster.

Content Affinity Composition Index
Greece Cluster 0.04% 3.08x
New York City Education & News Cluster 1.08% 3.07x
Russia Cluster 0.10% 2.95x
Environmental Conservation 0.01% 2.91x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.91x
New York City Real Estate Research Cluster 1.10% 2.73x
Rural Living 0.01% 2.69x
NYC Tourist Attractions 1.39% 2.65x
Office Furniture Design 0.05% 2.60x
New Jersey Travel Location Cluster 0.79% 2.44x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male