Dstillery Audiences

RITE AID

Audience Size: 649.1 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 649.1 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 4.41% 2.29x
Mid-Range Grocery Shoppers 4.45% 2.19x
Michigan County and Local Fair Visitors 6.51% 2.15x
Pennsylvania County and Local Fair Visitors 4.96% 2.01x
Penn State Nittany Lions Fans 3.54% 1.96x
Personal Bank Comparison Researchers 3.91% 1.95x
Midwestern Voters 5.09% 1.91x
Seattle Seahawks Fans 4.28% 1.90x
Pittsburgh Pirates Fans 4.04% 1.86x
North West State Fair Visitors 4.73% 1.82x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.

Location Composition Index
Everlane 0.01% 11.65x
Topshop 0.03% 8.03x
Lorna Jane 0.13% 6.79x
Patagonia 0.37% 6.76x
Intermix 0.12% 6.27x
Uniqlo 0.20% 6.15x
Saint Laurent Paris 0.08% 6.08x
Club Monaco 0.16% 6.04x
American Apparel 0.63% 5.77x
Zara 0.45% 5.74x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.11% 3.96x
Tattoos & Costumes 0.04% 3.86x
Writing & Publishing 0.19% 3.83x
Arts & Crafts 0.06% 3.72x
Mexico Travel 0.04% 3.68x
French Canadian Cluster 0.06% 3.67x
Pacific Northwest Sports & News Cluster 1.74% 3.62x
South Carolina Travel 0.03% 3.57x
France Online Music & Quiz Content Cluster 0.06% 3.51x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.04% 3.39x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male