Dstillery Audiences

RITE AID

Audience Size: 30.9 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 30.9 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 1.37% 1.73x
Northeastern Voters 1.79% 1.68x
Mid-Range Grocery Shoppers 2.13% 1.65x
New York Trip Planners 2.07% 1.59x
Miami Heat Fans 0.02% 1.58x
Los Angeles Lakers Fans 0.03% 1.54x
Republicans 1.26% 1.53x
Online Grocery Shoppers 3.80% 1.52x
New York Rangers Fans 1.44% 1.47x
Caribbean Trip Planners 1.81% 1.46x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Carhartt.

Location Composition Index
Carhartt 1.65% 15.39x
Lululemon 0.69% 9.46x
Michael Kors 1.09% 9.18x
Club Monaco 0.71% 6.79x
Banana Republic 3.04% 5.94x
Brooks Brothers 2.17% 4.68x
J. Crew 1.74% 4.08x
REI 1.72% 3.68x
Patagonia 0.22% 3.61x
The North Face 0.86% 3.35x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.32% 3.06x
Philadelphia Cluster 1.37% 2.55x
New Jersey Travel Location Cluster 0.93% 2.45x
New York City Real Estate Research Cluster 0.67% 2.34x
New York City Family & Activity Cluster 0.99% 2.28x
Vermont Cluster 0.29% 2.24x
Pittsburgh News 1.38% 2.16x
NYC Tourist Attractions 1.13% 2.04x
Rochester New York Cluster 0.59% 1.90x
New Hampshire News 0.39% 1.89x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000