Dstillery Audiences

RITE AID

Audience Size: 2.3 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 1.54% 1.87x
Northeastern Voters 1.98% 1.81x
Philadelphia Trip Planners 1.38% 1.68x
Mid-Range Grocery Shoppers 2.10% 1.65x
Republicans 1.36% 1.63x
Philadelphia Phillies Fans 1.90% 1.55x
New York Trip Planners 1.96% 1.49x
Water Park Visitors 1.98% 1.46x
Stay-at-Home Parents 1.88% 1.43x
Online Grocery Shoppers 3.61% 1.42x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Intermix.

Location Composition Index
Intermix 0.63% 11.96x
American Apparel 1.83% 10.75x
Everlane 0.06% 10.51x
Supreme 0.11% 8.53x
Zara 1.33% 8.07x
Club Monaco 0.73% 8.06x
H&M 1.90% 7.84x
Uniqlo 0.59% 7.53x
Ann Taylor 0.84% 7.48x
Levi Strauss 0.49% 6.83x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 1.52% 2.75x
New York City Education & News Cluster 1.11% 2.61x
New Jersey Travel Location Cluster 0.87% 2.54x
New York City Family & Activity Cluster 1.06% 2.28x
New York City Real Estate Research Cluster 0.70% 2.24x
Pittsburgh News 1.48% 2.17x
Nepal News 0.03% 2.02x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.05% 2.01x
Northeast Pennsylvania Cluster 0.95% 1.93x
Central Pennsylvania Cluster 1.38% 1.90x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female