Dstillery Audiences

RITE AID

Audience Size: 1.2 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 8.35% 2.53x
Retirement Planning Amid Covid-19 0.06% 2.28x
Online Payroll Services Users 4.63% 2.21x
North West State Fair Visitors 5.54% 2.18x
Mid-Range Grocery Shoppers 3.82% 2.13x
Seattle Trip Planners 5.03% 2.13x
Seattle Seahawks Fans 5.19% 2.13x
Detroit Trip Planners 4.30% 2.10x
Midwestern Voters 5.59% 2.06x
Financially Aware (COVID-19 related) 0.05% 1.95x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.

Location Composition Index
Everlane 0.13% 13.25x
Supreme 0.11% 10.59x
Uniqlo 1.30% 8.67x
Topshop 0.21% 8.52x
Intermix 0.53% 8.10x
American Apparel 2.40% 7.97x
Zara 1.99% 7.82x
Bonobos 0.97% 7.30x
Club Monaco 0.71% 6.46x
Charlotte Russe 0.49% 6.43x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.08% 4.68x
Mexico Travel 0.05% 4.42x
South Carolina Travel 0.03% 3.57x
Pacific Northwest Sports & News Cluster 1.83% 3.52x
Local & Travel England - East Midlands 0.08% 3.40x
Mysticism 0.05% 3.37x
Korea Cluster 0.13% 3.15x
New Hampshire News 1.30% 3.12x
Social & Demographic Trends 0.05% 3.03x
Online Games 0.75% 3.02x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female