Dstillery Audiences

RITE AID

Audience Size: 1.6 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 3.32% 1.91x
Mid-Range Grocery Shoppers 3.48% 1.79x
Water Park Visitors 4.00% 1.74x
Penn State Nittany Lions Fans 2.60% 1.72x
New York City Events Researchers 2.93% 1.70x
Los Angeles Mass Transit Commuters 3.67% 1.68x
Ballet Enthusiasts 3.09% 1.68x
New York Trip Planners 3.27% 1.67x
Online Grocery Shoppers 3.47% 1.67x
Countdown to the Beach Travelers 0.01% 1.61x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.26% 10.42x
Everlane 0.21% 9.19x
Intermix 1.23% 7.59x
Uniqlo 2.27% 7.49x
American Apparel 4.09% 6.87x
Zara 3.01% 6.69x
Club Monaco 1.49% 6.33x
Topshop 0.55% 6.21x
Bonobos 1.83% 6.16x
Calvin Klein 0.50% 5.96x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.97% 2.94x
Greece Cluster 0.03% 2.57x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.52x
New Jersey Travel Location Cluster 0.86% 2.49x
Philadelphia Cluster 2.04% 2.41x
New York City Real Estate Research Cluster 0.95% 2.37x
Delaware Cluster 0.71% 2.34x
NYC Tourist Attractions 1.15% 2.31x
New York City Family & Activity Cluster 1.79% 2.28x
New Hampshire News 0.67% 2.26x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male