Dstillery Audiences

RITE AID

Audience Size: 2.7 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 3.61% 1.91x
Mid-Range Grocery Shoppers 3.69% 1.86x
Republicans 2.96% 1.80x
Penn State Nittany Lions Fans 2.90% 1.75x
New York City Events Researchers 3.19% 1.75x
Ballet Enthusiasts 3.44% 1.74x
Online Grocery Shoppers 3.61% 1.70x
Philadelphia Trip Planners 2.72% 1.65x
Water Park Visitors 3.62% 1.64x
New York Trip Planners 3.06% 1.60x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.24% 11.40x
Everlane 0.25% 11.20x
Uniqlo 2.56% 8.44x
Topshop 0.57% 8.02x
Intermix 1.09% 8.00x
American Apparel 4.12% 7.75x
Zara 3.46% 7.56x
Bonobos 1.95% 7.28x
Club Monaco 1.54% 6.97x
Joe's Jeans 0.28% 6.85x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.05% 4.02x
Environmental Conservation 0.02% 3.84x
Mid-Atlantic Beaches 0.05% 3.46x
New York City Education & News Cluster 1.09% 3.31x
Russia Cluster 0.08% 3.13x
Consumer Rewards 0.03% 3.09x
Teaching Abroad 0.02% 2.93x
London Tourism & Events 0.03% 2.91x
Philadelphia Cluster 2.42% 2.74x
Concert Posters 0.05% 2.74x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female