Dstillery Audiences

RITE AID

Audience Size: 2.2 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.17% 2.57x
North West State Fair Visitors 6.13% 2.56x
Seattle Seahawks Fans 5.58% 2.50x
Burger Enthusiast 0.08% 2.37x
Washington County and Local Fair Visitors 5.15% 2.37x
Social Distancing Content Readers 0.08% 2.23x
Seattle Trip Planners 4.89% 2.22x
Washington Skiers and Snowboarders 4.44% 2.14x
Midwestern Voters 4.05% 1.98x
Summer Festivals and Fairs Visitors 4.24% 1.92x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.

Location Composition Index
Everlane 0.23% 13.61x
Supreme 0.21% 12.15x
Uniqlo 2.29% 9.16x
Topshop 0.47% 8.85x
Intermix 0.94% 8.68x
American Apparel 3.79% 8.21x
Zara 3.20% 8.15x
Bonobos 1.73% 7.84x
Club Monaco 1.36% 7.39x
Calvin Klein 0.49% 7.12x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.05% 4.13x
Pacific Northwest Information Research Cluster 5.10% 4.05x
Consumer Rewards 0.04% 3.39x
Social & Demographic Trends 0.09% 3.08x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.04x
Office Furniture Design 0.03% 2.83x
Bridal Fashion 0.13% 2.72x
Rural Living 0.01% 2.69x
Detroit News 3.74% 2.68x
Memes & Comedy 0.04% 2.58x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male