Dstillery Audiences

RITE AID

Audience Size: 493.8 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 493.8 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.59% 2.72x
New York City Events Researchers 2.19% 2.36x
Philadelphia Trip Planners 2.36% 2.33x
Michigan County and Local Fair Visitors 5.66% 2.19x
Seattle Trip Planners 2.35% 2.11x
Online Payroll Services Users 2.87% 2.07x
Penn State Nittany Lions Fans 1.94% 2.07x
Detroit Trip Planners 2.38% 2.01x
Water Park Visitors 5.58% 1.98x
Mid-Range Grocery Shoppers 3.24% 1.95x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.02% 4.76x
Everlane 0.01% 4.62x
Uniqlo 0.24% 4.62x
Topshop 0.03% 4.61x
Intermix 0.10% 4.40x
The North Face 0.37% 4.35x
Zara 0.43% 4.31x
Banana Republic 1.52% 3.90x
Lorna Jane 0.12% 3.82x
American Apparel 0.67% 3.76x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.53% 3.98x
New York City Real Estate Research Cluster 0.51% 3.98x
Malaya 0.03% 3.93x
Crossfit & Obstacle Race Enthusiasts 0.02% 3.74x
Nursing 0.03% 3.73x
New York City Family & Activity Cluster 2.44% 3.62x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.36x
Cakes & Sweets 0.03% 3.29x
Holiday Gifts 0.04% 3.28x
Detroit News 2.13% 3.11x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male