Dstillery Audiences

RITE AID

Audience Size: 4.1 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 1.87% 2.21x
Northeastern Voters 2.53% 2.16x
Philadelphia Trip Planners 2.18% 2.07x
Mid-Range Grocery Shoppers 2.72% 1.98x
New York City Events Researchers 2.82% 1.97x
New York Trip Planners 3.22% 1.97x
Philadelphia Phillies Fans 2.18% 1.94x
Ballet Enthusiasts 2.77% 1.93x
New York Mets Fans 1.93% 1.86x
Republicans 1.73% 1.84x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.

Location Composition Index
Everlane 0.16% 11.03x
Intermix 1.29% 11.00x
Supreme 0.32% 9.60x
American Apparel 3.96% 8.21x
Club Monaco 1.01% 8.05x
Uniqlo 1.36% 7.40x
Zara 2.72% 7.39x
The Childrens Place 5.63% 6.98x
Levi Strauss 1.05% 6.96x
Banana Republic 4.30% 6.65x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.65% 3.45x
Philadelphia Cluster 2.08% 3.24x
Pittsburgh News 2.33% 2.90x
New York City Family & Activity Cluster 1.74% 2.65x
NYC Tourist Attractions 1.85% 2.63x
Central Pennsylvania Cluster 1.93% 2.19x
New Jersey News Cluster 2.87% 2.01x
Connecticut News 1.92% 1.42x
Michigan Cluster 1.64% 1.35x
Hip-Hop Enthusiast 2.81% 1.14x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male