Dstillery Audiences

RITE AID

Audience Size: 847.3 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 847.3 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.01% 2.51x
Mid-Range Grocery Shoppers 4.32% 2.35x
Penn State Nittany Lions Fans 2.93% 2.32x
Online Payroll Services Users 3.95% 2.27x
Pennsylvania County and Local Fair Visitors 4.40% 2.03x
New York City Events Researchers 2.11% 2.00x
Detroit Trip Planners 2.93% 1.97x
Philadelphia Trip Planners 1.82% 1.96x
Fall/Winter 2021 Fashion Trend Researchers 0.20% 1.87x
Northeastern Voters 3.17% 1.86x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.02% 8.40x
Topshop 0.10% 6.15x
Lorna Jane 0.39% 4.99x
Everlane 0.02% 4.79x
Zara 0.94% 4.44x
Intermix 0.22% 4.42x
Uniqlo 0.49% 4.30x
Charlotte Russe 0.51% 4.20x
The North Face 1.08% 4.03x
American Apparel 1.04% 3.97x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Malaya.

Content Affinity Composition Index
Malaya 0.03% 3.93x
Hobby Vehicles 0.04% 3.75x
Nepal News 0.02% 3.75x
Crossfit & Obstacle Race Enthusiasts 0.02% 3.74x
Vietnam Cluster 0.05% 3.73x
Greece Cluster 0.04% 3.63x
Virginia Athletics 0.03% 3.46x
Police Gear 0.03% 3.46x
Online Games 0.48% 3.46x
Holiday Gifts 0.04% 3.28x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female