Dstillery Audiences

RITE AID

Audience Size: 455.8 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 455.8 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 5.03% 3.78x
Michigan County and Local Fair Visitors 10.00% 3.35x
Detroit Lions Fans 5.19% 2.98x
Midwestern Voters 8.43% 2.44x
Detroit Trip Planners 4.09% 2.25x
Beer Lovers 4.74% 2.19x
Detroit Tigers Fans 2.78% 2.13x
Michigan Wolverines Fans 4.45% 2.12x
RC Helicopters and Drones Hobbyists 2.23% 2.03x
Ohio County and Local Fair Visitors 5.24% 2.02x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Uniqlo.

Location Composition Index
Uniqlo 0.37% 8.14x
Supreme 0.04% 7.06x
Joe's Jeans 0.03% 6.02x
Topshop 0.04% 5.80x
Everlane 0.02% 5.73x
Intermix 0.11% 5.46x
Hugo Boss 0.57% 5.25x
Banana Republic 0.70% 5.11x
The Childrens Place 1.07% 4.91x
Gap 0.95% 4.89x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 0.07% 5.25x
Detroit News 2.90% 4.59x
Michigan Cluster 7.42% 4.11x
Central & Northwest Ohio Cluster 3.97% 3.85x
Crossfit & Obstacle Race Enthusiasts 0.02% 3.74x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.14% 3.54x
Pacific Northwest Sports & News Cluster 0.38% 3.53x
Holiday Gifts 0.04% 3.28x
Pittsburgh News 2.54% 3.07x
Cleveland News 3.76% 2.91x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male