Dstillery Audiences

RITE AID

Audience Size: 1.2 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.35% 2.68x
Midwestern Voters 4.83% 2.31x
Online Payroll Services Users 4.03% 2.23x
Detroit Trip Planners 3.35% 2.19x
Ohio County and Local Fair Visitors 4.88% 2.01x
Water Park Visitors 5.37% 2.00x
North West State Fair Visitors 4.72% 1.95x
Mid-Range Grocery Shoppers 3.11% 1.87x
Detroit Pistons Fans 3.23% 1.86x
Detroit Tigers Fans 3.48% 1.86x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.02% 4.70x
Lorna Jane 0.43% 3.88x
Topshop 0.07% 3.68x
Patagonia 0.49% 3.65x
Intermix 0.19% 3.25x
Uniqlo 0.47% 3.09x
Joe's Jeans 0.08% 2.81x
The North Face 0.83% 2.75x
REI 0.94% 2.69x
Zara 0.71% 2.67x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.03% 4.97x
Homemade Jewelry & Crafts 0.04% 4.90x
Shoes & Accessories 0.05% 4.77x
Turkey & Iran Cluster 0.03% 4.33x
Arthritis & Bones 0.03% 4.12x
Film Production 0.05% 3.81x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 3.75x
Roleplay & Fantasy Games 0.03% 3.62x
Italy Cluster 0.03% 3.39x
Russia Cluster 0.07% 3.34x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female