Dstillery Audiences

RITE AID

Audience Size: 1.7 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.01% 2.71x
Online Payroll Services Users 3.82% 2.29x
Midwestern Voters 4.34% 2.28x
Detroit Trip Planners 2.91% 2.14x
Mid-Range Grocery Shoppers 3.29% 2.13x
North West State Fair Visitors 4.51% 1.96x
Ohio County and Local Fair Visitors 4.74% 1.95x
Water Park Visitors 4.85% 1.89x
Detroit Pistons Fans 3.00% 1.79x
Detroit Tigers Fans 3.30% 1.79x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.03% 5.30x
Lorna Jane 0.68% 3.77x
Topshop 0.14% 3.77x
Everlane 0.02% 3.70x
Patagonia 0.63% 3.20x
Joe's Jeans 0.14% 3.09x
Intermix 0.29% 3.09x
Uniqlo 0.74% 2.98x
Charlotte Russe 0.72% 2.85x
Zara 1.25% 2.84x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.03% 4.76x
Virginia Athletics 0.03% 4.38x
Eye Health & Vision 0.02% 3.96x
Home Remodeling 0.02% 3.80x
Crossfit & Obstacle Race Enthusiasts 0.02% 3.74x
Book Publishers 0.03% 3.71x
Detroit News 3.33% 3.67x
Pacific Northwest Sports & News Cluster 0.69% 3.34x
Holiday Gifts 0.04% 3.28x
Mysticism 0.03% 3.26x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female