Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 649.1 thousand unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 4.41% | 2.29x |
| Mid-Range Grocery Shoppers | 4.45% | 2.19x |
| Michigan County and Local Fair Visitors | 6.51% | 2.15x |
| Pennsylvania County and Local Fair Visitors | 4.96% | 2.01x |
| Penn State Nittany Lions Fans | 3.54% | 1.96x |
| Personal Bank Comparison Researchers | 3.91% | 1.95x |
| Midwestern Voters | 5.09% | 1.91x |
| Seattle Seahawks Fans | 4.28% | 1.90x |
| Pittsburgh Pirates Fans | 4.04% | 1.86x |
| North West State Fair Visitors | 4.73% | 1.82x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 11.65x |
| Topshop | 0.03% | 8.03x |
| Lorna Jane | 0.13% | 6.79x |
| Patagonia | 0.37% | 6.76x |
| Intermix | 0.12% | 6.27x |
| Uniqlo | 0.20% | 6.15x |
| Saint Laurent Paris | 0.08% | 6.08x |
| Club Monaco | 0.16% | 6.04x |
| American Apparel | 0.63% | 5.77x |
| Zara | 0.45% | 5.74x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is Quebec Vacations.
| Content Affinity | Composition | Index |
| Quebec Vacations | 0.11% | 3.96x |
| Tattoos & Costumes | 0.04% | 3.86x |
| Writing & Publishing | 0.19% | 3.83x |
| Arts & Crafts | 0.06% | 3.72x |
| Mexico Travel | 0.04% | 3.68x |
| French Canadian Cluster | 0.06% | 3.67x |
| Pacific Northwest Sports & News Cluster | 1.74% | 3.62x |
| South Carolina Travel | 0.03% | 3.57x |
| France Online Music & Quiz Content Cluster | 0.06% | 3.51x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.04% | 3.39x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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