Dstillery Audiences

RITE AID

Audience Size: 3.5 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.61x
Northeastern Voters 3.49% 1.56x
Penn State Nittany Lions Fans 2.80% 1.54x
Mid-Range Grocery Shoppers 3.70% 1.51x
Water Park Visitors 3.79% 1.47x
Republicans 2.74% 1.45x
Ohio County and Local Fair Visitors 3.17% 1.37x
Pittsburgh Pirates Fans 2.78% 1.36x
Detroit Tigers Fans 2.75% 1.33x
Pittsburgh Penguins Fans 2.61% 1.32x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.28% 10.05x
Everlane 0.20% 9.81x
Intermix 1.39% 8.90x
Uniqlo 1.99% 7.55x
American Apparel 4.39% 7.45x
Zara 2.89% 6.94x
Club Monaco 1.33% 6.57x
Topshop 0.47% 6.55x
Bonobos 1.62% 6.40x
Patagonia 1.54% 5.83x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.04% 2.19x
New Jersey Travel Location Cluster 0.99% 2.18x
Delaware Cluster 0.68% 2.16x
Pittsburgh News 2.72% 2.15x
Philadelphia Cluster 1.98% 2.14x
Central California Cluster 0.80% 2.09x
New York City Family & Activity Cluster 1.85% 1.93x
Detroit News 2.02% 1.92x
Men's Fashion Shopping 0.02% 1.89x
Northeast Pennsylvania Cluster 1.37% 1.84x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male