Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 493.8 thousand unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.59% | 2.72x |
| New York City Events Researchers | 2.19% | 2.36x |
| Philadelphia Trip Planners | 2.36% | 2.33x |
| Michigan County and Local Fair Visitors | 5.66% | 2.19x |
| Seattle Trip Planners | 2.35% | 2.11x |
| Online Payroll Services Users | 2.87% | 2.07x |
| Penn State Nittany Lions Fans | 1.94% | 2.07x |
| Detroit Trip Planners | 2.38% | 2.01x |
| Water Park Visitors | 5.58% | 1.98x |
| Mid-Range Grocery Shoppers | 3.24% | 1.95x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 4.76x |
| Everlane | 0.01% | 4.62x |
| Uniqlo | 0.24% | 4.62x |
| Topshop | 0.03% | 4.61x |
| Intermix | 0.10% | 4.40x |
| The North Face | 0.37% | 4.35x |
| Zara | 0.43% | 4.31x |
| Banana Republic | 1.52% | 3.90x |
| Lorna Jane | 0.12% | 3.82x |
| American Apparel | 0.67% | 3.76x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.53% | 3.98x |
| New York City Real Estate Research Cluster | 0.51% | 3.98x |
| Malaya | 0.03% | 3.93x |
| Crossfit & Obstacle Race Enthusiasts | 0.02% | 3.74x |
| Nursing | 0.03% | 3.73x |
| New York City Family & Activity Cluster | 2.44% | 3.62x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 3.36x |
| Cakes & Sweets | 0.03% | 3.29x |
| Holiday Gifts | 0.04% | 3.28x |
| Detroit News | 2.13% | 3.11x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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