Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 6.17% | 2.57x |
| North West State Fair Visitors | 6.13% | 2.56x |
| Seattle Seahawks Fans | 5.58% | 2.50x |
| Burger Enthusiast | 0.08% | 2.37x |
| Washington County and Local Fair Visitors | 5.15% | 2.37x |
| Social Distancing Content Readers | 0.08% | 2.23x |
| Seattle Trip Planners | 4.89% | 2.22x |
| Washington Skiers and Snowboarders | 4.44% | 2.14x |
| Midwestern Voters | 4.05% | 1.98x |
| Summer Festivals and Fairs Visitors | 4.24% | 1.92x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 13.61x |
| Supreme | 0.21% | 12.15x |
| Uniqlo | 2.29% | 9.16x |
| Topshop | 0.47% | 8.85x |
| Intermix | 0.94% | 8.68x |
| American Apparel | 3.79% | 8.21x |
| Zara | 3.20% | 8.15x |
| Bonobos | 1.73% | 7.84x |
| Club Monaco | 1.36% | 7.39x |
| Calvin Klein | 0.49% | 7.12x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.05% | 4.13x |
| Pacific Northwest Information Research Cluster | 5.10% | 4.05x |
| Consumer Rewards | 0.04% | 3.39x |
| Social & Demographic Trends | 0.09% | 3.08x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.04x |
| Office Furniture Design | 0.03% | 2.83x |
| Bridal Fashion | 0.13% | 2.72x |
| Rural Living | 0.01% | 2.69x |
| Detroit News | 3.74% | 2.68x |
| Memes & Comedy | 0.04% | 2.58x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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