Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.61x |
| Northeastern Voters | 3.49% | 1.56x |
| Penn State Nittany Lions Fans | 2.80% | 1.54x |
| Mid-Range Grocery Shoppers | 3.70% | 1.51x |
| Water Park Visitors | 3.79% | 1.47x |
| Republicans | 2.74% | 1.45x |
| Ohio County and Local Fair Visitors | 3.17% | 1.37x |
| Pittsburgh Pirates Fans | 2.78% | 1.36x |
| Detroit Tigers Fans | 2.75% | 1.33x |
| Pittsburgh Penguins Fans | 2.61% | 1.32x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.28% | 10.05x |
| Everlane | 0.20% | 9.81x |
| Intermix | 1.39% | 8.90x |
| Uniqlo | 1.99% | 7.55x |
| American Apparel | 4.39% | 7.45x |
| Zara | 2.89% | 6.94x |
| Club Monaco | 1.33% | 6.57x |
| Topshop | 0.47% | 6.55x |
| Bonobos | 1.62% | 6.40x |
| Patagonia | 1.54% | 5.83x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.04% | 2.19x |
| New Jersey Travel Location Cluster | 0.99% | 2.18x |
| Delaware Cluster | 0.68% | 2.16x |
| Pittsburgh News | 2.72% | 2.15x |
| Philadelphia Cluster | 1.98% | 2.14x |
| Central California Cluster | 0.80% | 2.09x |
| New York City Family & Activity Cluster | 1.85% | 1.93x |
| Detroit News | 2.02% | 1.92x |
| Men's Fashion Shopping | 0.02% | 1.89x |
| Northeast Pennsylvania Cluster | 1.37% | 1.84x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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