Dstillery Audiences

RITE AID

Audience Size: 3.8 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 1.78% 1.62x
Countdown to the Beach Travelers 0.01% 1.61x
Philadelphia Trip Planners 1.37% 1.59x
New York Trip Planners 2.08% 1.56x
Ballet Enthusiasts 2.02% 1.54x
New York City Events Researchers 2.03% 1.53x
Readers of Dominican Republic Content 2.14% 1.52x
Los Angeles Mass Transit Commuters 2.28% 1.48x
Penn State Nittany Lions Fans 1.21% 1.47x
Online Grocery Shoppers 3.81% 1.44x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Everlane.

Location Composition Index
Everlane 0.12% 11.27x
Intermix 0.98% 9.74x
Supreme 0.24% 8.49x
American Apparel 3.06% 8.00x
Club Monaco 0.94% 7.96x
Zara 2.25% 7.17x
Uniqlo 1.04% 6.72x
Levi Strauss 0.89% 6.67x
The Childrens Place 4.87% 6.56x
H&M 3.21% 6.53x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.30% 2.98x
New York City Real Estate Research Cluster 0.88% 2.41x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.38x
Philadelphia Cluster 1.30% 2.35x
New York City Family & Activity Cluster 1.23% 2.28x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.25x
New Jersey Travel Location Cluster 0.74% 2.24x
Russia Cluster 0.09% 2.09x
NYC Tourist Attractions 1.25% 2.07x
Consumer Rewards 0.06% 1.89x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female