Dstillery Audiences

RITE AID

Audience Size: 222.9 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 222.9 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 3.85% 4.60x
Baltimore Ravens Fans 4.62% 4.32x
Cape Cod News Readers 3.85% 4.16x
Penn State Nittany Lions Fans 3.08% 4.02x
Michigan Wolverines Fans 3.08% 3.39x
Canoeing and Kayaking Enthusiasts 3.85% 3.38x
COVID Vaccine Researchers 1.54% 3.33x
Family Christmas Celebration Researchers 5.38% 3.25x
Pittsburgh Pirates Fans 3.08% 3.20x
Chocolate Lovers 3.08% 3.18x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.19% 11.82x
Zara 0.92% 10.02x
Everlane 0.01% 9.74x
Uniqlo 0.46% 9.45x
LL Bean 0.77% 9.25x
American Apparel 0.64% 8.00x
Topshop 0.05% 7.38x
Ralph Lauren 0.92% 7.22x
Talbots 2.11% 7.06x
Supreme 0.01% 6.82x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.13% 5.26x
Central Pennsylvania Cluster 3.85% 4.74x
Delaware Cluster 1.04% 4.24x
Canada Business Cluster 0.13% 4.05x
Mail Order Food 0.13% 3.89x
Pittsburgh News 3.08% 3.81x
Philadelphia Cluster 1.54% 3.59x
South Carolina Travel 0.03% 3.57x
Music Education 0.09% 3.51x
Startup Investment 0.12% 3.46x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female