Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 222.9 thousand unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 3.85% | 4.60x |
| Baltimore Ravens Fans | 4.62% | 4.32x |
| Cape Cod News Readers | 3.85% | 4.16x |
| Penn State Nittany Lions Fans | 3.08% | 4.02x |
| Michigan Wolverines Fans | 3.08% | 3.39x |
| Canoeing and Kayaking Enthusiasts | 3.85% | 3.38x |
| COVID Vaccine Researchers | 1.54% | 3.33x |
| Family Christmas Celebration Researchers | 5.38% | 3.25x |
| Pittsburgh Pirates Fans | 3.08% | 3.20x |
| Chocolate Lovers | 3.08% | 3.18x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.19% | 11.82x |
| Zara | 0.92% | 10.02x |
| Everlane | 0.01% | 9.74x |
| Uniqlo | 0.46% | 9.45x |
| LL Bean | 0.77% | 9.25x |
| American Apparel | 0.64% | 8.00x |
| Topshop | 0.05% | 7.38x |
| Ralph Lauren | 0.92% | 7.22x |
| Talbots | 2.11% | 7.06x |
| Supreme | 0.01% | 6.82x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is Shopping Catalogs.
| Content Affinity | Composition | Index |
| Shopping Catalogs | 0.13% | 5.26x |
| Central Pennsylvania Cluster | 3.85% | 4.74x |
| Delaware Cluster | 1.04% | 4.24x |
| Canada Business Cluster | 0.13% | 4.05x |
| Mail Order Food | 0.13% | 3.89x |
| Pittsburgh News | 3.08% | 3.81x |
| Philadelphia Cluster | 1.54% | 3.59x |
| South Carolina Travel | 0.03% | 3.57x |
| Music Education | 0.09% | 3.51x |
| Startup Investment | 0.12% | 3.46x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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