Explore the Rite Aid Audience
Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 567.5 thousand unique devices whose actions qualify for the Rite Aid audience.
INTERESTS
The Rite Aid audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 7.98% | 2.49x |
| Midwestern Voters | 5.40% | 1.98x |
| North West State Fair Visitors | 5.18% | 1.94x |
| Online Payroll Services Users | 4.09% | 1.91x |
| Ohio County and Local Fair Visitors | 5.95% | 1.86x |
| Personal Bank Comparison Researchers | 3.65% | 1.82x |
| Social Distancing Content Readers | 2.10% | 1.81x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Seattle Trip Planners | 4.33% | 1.76x |
| Detroit Trip Planners | 3.75% | 1.76x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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APPAREL RETAILERS
The Rite Aid audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 7.87x |
| Everlane | 0.01% | 7.61x |
| Patagonia | 0.44% | 6.90x |
| Lorna Jane | 0.17% | 6.89x |
| Intermix | 0.16% | 6.33x |
| Topshop | 0.04% | 6.30x |
| American Apparel | 0.78% | 6.07x |
| Zara | 0.61% | 5.92x |
| Bonobos | 0.36% | 5.56x |
| Saint Laurent Paris | 0.11% | 5.44x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rite Aid audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.06% | 3.71x |
| Youth Educational Resources | 0.04% | 3.64x |
| South Carolina Travel | 0.03% | 3.57x |
| Canadian Lifestyle | 0.04% | 3.50x |
| Aid Groups | 0.08% | 3.41x |
| Real Estate Cluster | 0.04% | 3.32x |
| Dental Health | 0.12% | 3.30x |
| Holiday Gifts | 0.04% | 3.28x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.04% | 2.99x |
| Engineering | 0.08% | 2.99x |
Composition Percentage:
The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
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DEMOGRAPHICS
The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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