Dstillery Audiences

RITE AID

Audience Size: 3.9 Million Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 2.13% 1.87x
Northeastern Voters 2.56% 1.72x
Republicans 2.11% 1.68x
Mid-Range Grocery Shoppers 2.88% 1.63x
Countdown to the Beach Travelers 0.01% 1.61x
Pittsburgh Penguins Fans 1.89% 1.61x
Pittsburgh Pirates Fans 1.98% 1.58x
Water Park Visitors 2.69% 1.57x
New York Rangers Fans 2.08% 1.56x
New York Mets Fans 1.97% 1.55x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Intermix.

Location Composition Index
Intermix 1.31% 9.92x
Everlane 0.18% 9.82x
Supreme 0.32% 9.40x
American Apparel 4.29% 7.46x
Uniqlo 1.58% 7.03x
Club Monaco 1.22% 6.93x
Zara 2.72% 6.87x
Topshop 0.27% 6.06x
Gap 7.02% 5.88x
Bonobos 1.01% 5.88x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 2.61% 2.39x
Upstate New York State Athletics 0.03% 2.32x
New York City Family & Activity Cluster 2.03% 2.25x
Northeast Pennsylvania Cluster 1.63% 2.23x
New York City Education & News Cluster 1.18% 2.21x
Maine Cluster 0.78% 2.21x
Local & Travel England - Northern England 0.01% 2.14x
New Jersey Travel Location Cluster 0.94% 2.12x
Delaware Cluster 0.59% 2.11x
Philadelphia Cluster 1.74% 2.10x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male