Dstillery Audiences

RITE AID

Audience Size: 567.5 Thousand Devices

Explore the Rite Aid Audience

Below you'll find more information about the Rite Aid audience, broken down in different categories based on their digital and physical behaviors. These are 567.5 thousand unique devices whose actions qualify for the Rite Aid audience.

Dstillery Crafted Audiences

INTERESTS

The Rite Aid audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rite Aid audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.98% 2.49x
Midwestern Voters 5.40% 1.98x
North West State Fair Visitors 5.18% 1.94x
Online Payroll Services Users 4.09% 1.91x
Ohio County and Local Fair Visitors 5.95% 1.86x
Personal Bank Comparison Researchers 3.65% 1.82x
Social Distancing Content Readers 2.10% 1.81x
Verizon Wireless Customers 0.09% 1.76x
Seattle Trip Planners 4.33% 1.76x
Detroit Trip Planners 3.75% 1.76x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Interest attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rite Aid audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rite Aid audience is Supreme.

Location Composition Index
Supreme 0.01% 7.87x
Everlane 0.01% 7.61x
Patagonia 0.44% 6.90x
Lorna Jane 0.17% 6.89x
Intermix 0.16% 6.33x
Topshop 0.04% 6.30x
American Apparel 0.78% 6.07x
Zara 0.61% 5.92x
Bonobos 0.36% 5.56x
Saint Laurent Paris 0.11% 5.44x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Location attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rite Aid audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.06% 3.71x
Youth Educational Resources 0.04% 3.64x
South Carolina Travel 0.03% 3.57x
Canadian Lifestyle 0.04% 3.50x
Aid Groups 0.08% 3.41x
Real Estate Cluster 0.04% 3.32x
Dental Health 0.12% 3.30x
Holiday Gifts 0.04% 3.28x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 2.99x
Engineering 0.08% 2.99x
Composition Percentage: The overlap percentage between the Rite Aid audience and the Content Affinity attribute.
Index: A comparison of the Rite Aid audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rite Aid audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male