Dstillery Audiences

ROOM AND BOARD

Audience Size: 86.5 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 86.5 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.08% 7.13x
Executive Travelers 0.17% 5.14x
Work Hard, Play Hard Travelers 0.17% 3.42x
Ballet Enthusiasts 6.08% 3.25x
Online Grocery Shoppers 6.08% 3.14x
New York City Events Researchers 5.67% 3.09x
Boston Trip Planners 3.81% 2.89x
Australia Trip Planners 4.43% 2.82x
Portugal Trip Planners 5.26% 2.75x
Last Minute Travelers 4.43% 2.66x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Supreme.

Location Composition Index
Supreme 2.29% 67.16x
Intermix 6.14% 46.54x
Bonobos 7.95% 46.35x
Hugo Boss 18.22% 37.83x
Topshop 1.61% 35.71x
Levi Strauss 7.20% 35.34x
Patagonia 8.23% 32.56x
Madewell 11.62% 32.42x
Ann Taylor 14.01% 29.91x
Free People 10.11% 29.01x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.07% 114.32x
Fashion & Cosmetics 0.18% 63.31x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 60.77x
Assorted Topics (Insurance, Travel, Viral Media) 0.17% 45.54x
Home Décor, Furniture, & Decorating 0.18% 41.29x
Parenting & Nutrition 0.10% 26.61x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.18% 21.44x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.12% 21.09x
Canadian Universities 0.26% 18.11x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 17.73x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male