Dstillery Audiences

ROOM AND BOARD

Audience Size: 29.5 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 29.5 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.84% 3.49x
Podcast Listeners 3.51% 3.26x
Seattle Trip Planners 4.37% 3.06x
Advertising Professionals 2.66% 3.02x
Venture Capitalists 3.80% 2.97x
Boston Trip Planners 2.47% 2.89x
Last Minute Travelers 3.51% 2.84x
LGBT Activists 3.13% 2.80x
Executive and C-Suite 2.18% 2.78x
Executive Travelers 4.08% 2.78x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 14.90% 57.80x
Forever 21 16.06% 56.72x
Lululemon 16.71% 53.71x
J. Crew 14.20% 39.17x
Chicos 11.42% 35.11x
The North Face 8.31% 34.94x
H&M 5.80% 23.89x
Victoria's Secret 11.69% 21.75x
Banana Republic 9.61% 20.89x
Coach 8.31% 20.53x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 4.56% 4.68x
NYC Tourist Attractions 2.09% 3.56x
Washington & Northern Virginia 2.18% 3.00x
Oregon News 2.18% 2.64x
Fashion Cluster 1.23% 2.56x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 1.23% 2.37x
Collectibles - Toys & Collectibles 1.80% 2.36x
Apple Blogs & Hacks 2.94% 2.35x
New Jersey News Cluster 2.66% 2.27x
Los Angeles Tourism 1.33% 2.23x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male