Dstillery Audiences

ROOM AND BOARD

Audience Size: 96.8 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 96.8 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 4.32% 4.04x
Men's Shoe Shoppers 5.13% 3.69x
Mens Business Clothes Shoppers 4.50% 3.61x
New York City Events Researchers 5.04% 3.54x
Investment Banking Professionals 4.14% 3.28x
Advertising Professionals 3.42% 3.14x
SEO Specialists 4.05% 3.13x
Business News Readers 3.60% 3.08x
Brooklyn Nets Fans 3.42% 3.07x
Media Buying Professionals 3.15% 3.01x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Supreme.

Location Composition Index
Supreme 2.33% 66.84x
Bonobos 4.14% 49.99x
Intermix 5.68% 46.62x
Hugo Boss 16.32% 39.32x
Madewell 10.20% 35.98x
Topshop 0.77% 35.88x
Patagonia 7.68% 34.71x
Levi Strauss 5.39% 34.62x
Free People 10.04% 33.98x
Club Monaco 4.05% 31.22x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.99% 7.11x
Marketing Professionals 1.53% 6.19x
New York City Real Estate Research Cluster 2.79% 5.87x
Business News & Information Readers 2.43% 5.17x
NYC Tourist Attractions 2.88% 3.96x
LGBTQ Advocacy 1.89% 3.61x
European Museums, Restaurants & Events 0.63% 3.50x
US Soccer 0.45% 3.32x
Startup Investment 1.35% 3.22x
New England Universities 1.44% 3.08x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male