Dstillery Audiences

ROOM AND BOARD

Audience Size: 68.4 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 68.4 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 7.85% 3.84x
New York City Events Researchers 6.58% 3.76x
Washington Skiers and Snowboarders 8.10% 3.68x
Symphony Music Enthusiasts 7.09% 3.63x
Ski and Snowboard Apparel Shoppers 6.08% 3.52x
Ballet Enthusiasts 6.58% 3.52x
Elite Cycling Gear Shoppers 6.08% 3.51x
Luxury Boutique Hotel Researchers 5.82% 3.46x
Harvard University Fans 5.82% 3.42x
Seattle Trip Planners 8.86% 3.41x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Bonobos.

Location Composition Index
Bonobos 15.82% 53.85x
Armani 21.50% 41.53x
Patagonia 9.06% 41.31x
Ann Taylor 19.11% 39.93x
Topshop 3.43% 39.93x
Intermix 6.16% 37.60x
Madewell 16.82% 36.61x
Hugo Boss 24.19% 34.69x
Supreme 0.78% 34.20x
Free People 14.43% 33.59x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.01% 7.62x
New York City Real Estate Research Cluster 2.78% 7.16x
Marketing Professionals 1.01% 6.43x
Broadway Information 1.77% 5.91x
Pacific Northwest Sports & News Cluster 2.53% 5.89x
New England Universities 1.77% 5.61x
Medical Supplies and Information 0.76% 5.21x
NYC Tourist Attractions 2.53% 5.01x
Smart Travel 1.77% 4.83x
Caribbean Vacation 0.76% 4.42x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male