Dstillery Audiences

ROOM AND BOARD

Audience Size: 39.2 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 39.2 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Readers of Belizean Content.

Interest Composition Index
Readers of Belizean Content 11.11% 5.88x
Hospital Executives 9.68% 5.40x
Trendy Shoe Shoppers 8.06% 5.31x
Enterprise Field Services Researchers 8.06% 5.20x
Fundraising Advocates 8.06% 5.06x
Milk and Dairy Shoppers 8.06% 5.04x
Streaming Music Enthusiasts 11.11% 4.94x
Readers of Malayalam Content 11.11% 4.78x
Respirologists and Pulmonologists 8.06% 4.64x
Legal Advice Researchers 6.45% 4.59x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Patagonia.

Location Composition Index
Patagonia 8.69% 55.49x
Armani 19.99% 53.50x
Topshop 2.74% 53.16x
Ann Taylor 16.73% 50.60x
Bonobos 10.88% 50.25x
Intermix 4.79% 45.36x
Madewell 14.73% 40.25x
Anthropologie 22.47% 38.60x
Free People 15.13% 37.04x
Urban Outfitters 24.95% 35.90x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.58% 5.41x
Online Ticket Buyers 1.94% 4.32x
Historical Information - Educational Guides 7.41% 3.89x
Tennis, Golf & Boxing 1.29% 3.78x
Healthcare - Doctors & Diagnosis 0.68% 3.75x
LGBTQ Advocacy 1.93% 3.71x
Shopping Catalogs 0.34% 3.67x
Idaho Cluster 1.29% 3.60x
Data Analysis & Scripting 1.29% 3.45x
People Search 3.23% 3.31x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male