Dstillery Audiences

ROOM AND BOARD

Audience Size: 70.5 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 70.5 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 5.13% 4.14x
Ballet Enthusiasts 5.63% 4.06x
New York City Events Researchers 5.71% 4.06x
Investment Banking Professionals 4.14% 3.33x
Luxury Retail Researchers 4.14% 3.30x
Market Intelligence Researchers 3.15% 3.30x
New York Trip Planners 4.64% 3.27x
Thrift Store Shoppers 4.22% 3.24x
Commercial Architects and Designers 3.97% 3.23x
Travel Reward Points Enthusiasts 3.73% 3.18x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Supreme.

Location Composition Index
Supreme 1.31% 48.10x
Madewell 9.34% 47.85x
Hugo Boss 11.95% 47.60x
Free People 8.96% 44.55x
Intermix 4.24% 43.32x
Club Monaco 4.69% 38.89x
Patagonia 5.14% 37.83x
Lululemon 22.53% 36.80x
Forever 21 16.50% 32.80x
Uniqlo 4.86% 32.66x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.48% 6.36x
LGBTQ Advocacy 2.65% 5.80x
NYC Tourist Attractions 3.39% 5.18x
English as a Second Language 0.66% 4.95x
Fashion Cluster 2.73% 4.92x
New York City Education & News Cluster 2.32% 4.92x
Colorado Snow 1.08% 4.29x
Legal Information Research Cluster 1.99% 3.87x
New England Universities 1.57% 3.76x
Travel, Food, Fashion & Fitness 0.50% 3.57x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male