Dstillery Audiences

ROOM AND BOARD

Audience Size: 76.5 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 76.5 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.17% 3.42x
Shared Work Space Researchers 5.82% 2.92x
Burger Enthusiast 1.57% 2.68x
New York City Events Researchers 5.97% 2.65x
SEO Specialists 5.66% 2.62x
Elite Cycling Gear Shoppers 5.50% 2.60x
Venture Capitalists 5.03% 2.53x
E-cycling Enthusiasts 5.97% 2.52x
New York Trip Planners 6.13% 2.52x
Last Minute Travelers 5.66% 2.51x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Supreme.

Location Composition Index
Supreme 1.44% 55.07x
Bonobos 15.03% 51.58x
Intermix 6.45% 40.22x
Patagonia 9.21% 37.59x
Topshop 3.14% 37.46x
Ann Taylor 16.19% 36.97x
Hugo Boss 22.88% 36.15x
Madewell 15.03% 34.89x
Armani 18.60% 34.25x
Everlane 0.72% 33.01x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Eye Health & Vision.

Content Affinity Composition Index
Eye Health & Vision 0.79% 6.14x
Real Estate Cluster 0.47% 5.87x
Marketing Professionals 1.26% 5.51x
Medical Supplies and Information 0.79% 4.89x
Calendar & Holidays 0.47% 4.62x
New England Universities 1.73% 4.39x
New York City Real Estate Research Cluster 2.20% 4.13x
Pakistan Cluster 0.47% 4.12x
Winter Sports & Gear 0.47% 4.10x
International Development & Health 0.31% 3.96x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male