Dstillery Audiences

ROOM AND BOARD

Audience Size: 63.2 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 63.2 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 9.25% 3.23x
New York City Events Researchers 6.89% 2.55x
Ballet Enthusiasts 7.09% 2.50x
Cape Cod News Readers 5.71% 2.37x
Men's Shoe Shoppers 7.28% 2.35x
Adjustable Desks Shoppers 7.68% 2.33x
Shared Work Space Researchers 6.10% 2.32x
Luxury Boutique Hotel Researchers 7.09% 2.31x
Restaurant Menu Researchers 5.91% 2.31x
Georgia Activities Researchers 5.12% 2.28x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Bonobos.

Location Composition Index
Bonobos 15.25% 53.60x
Armani 21.07% 44.61x
Patagonia 9.31% 44.23x
Topshop 3.39% 42.35x
Ann Taylor 18.72% 41.01x
Intermix 5.82% 37.11x
Madewell 17.26% 36.83x
Supreme 0.77% 35.03x
Free People 16.18% 34.77x
Everlane 0.82% 33.71x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 1.35% 7.69x
European Museums, Restaurants & Events 0.79% 7.22x
New England & Ivy League Sports 0.98% 5.68x
Painting & Renovation 0.59% 5.05x
Illinois 0.98% 4.55x
New England Universities 1.57% 4.44x
New Hampshire News 1.38% 4.27x
Australia & New Zealand Media 0.98% 4.21x
Disease Cluster 0.59% 4.21x
China Cluster 0.59% 4.13x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male