Dstillery Audiences

ROOM AND BOARD

Audience Size: 12.8 Thousand Devices

Explore the Room and Board Audience

Below you'll find more information about the Room and Board audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 thousand unique devices whose actions qualify for the Room and Board audience.

Dstillery Crafted Audiences

INTERESTS

The Room and Board audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Room and Board audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 1.94% 4.03x
Darts Enthusiasts 7.41% 3.89x
Women's Fashion Magazine Readers 6.45% 3.87x
Sun Protection Shoppers 6.45% 3.87x
Cryptocurrency Enthusiasts 7.41% 3.67x
HDTV Researchers 7.41% 3.65x
Home Security Shoppers 6.45% 3.39x
Business Logistics Managers 6.45% 3.36x
Travel Researchers 4.84% 3.35x
True Crime Podcast Listeners 4.25% 3.23x
Composition Percentage: The overlap percentage between the Room and Board audience and the Interest attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Room and Board audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Room and Board audience is Armani.

Location Composition Index
Armani 16.43% 72.88x
Ann Taylor 12.26% 65.22x
Patagonia 5.55% 54.20x
Madewell 11.68% 47.83x
Intermix 2.89% 47.45x
Anthropologie 20.59% 47.32x
Urban Outfitters 18.57% 43.92x
Bonobos 5.03% 40.54x
Free People 10.06% 38.00x
Saint Laurent Paris 2.66% 37.82x
Composition Percentage: The overlap percentage between the Room and Board audience and the Location attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Room and Board audience is Stock Market Investing Researchers.

Content Affinity Composition Index
Stock Market Investing Researchers 37.50% 5.59x
Big Box Retail 50.00% 5.58x
Pacific Northwest Sports & News Cluster 2.58% 5.41x
Diet & Exercise 37.50% 4.57x
Online Ticket Buyers 1.94% 4.32x
High End Real Estate Researchers 37.50% 3.81x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 25.00% 3.80x
Healthcare - Doctors & Diagnosis 0.68% 3.75x
LGBTQ Advocacy 1.93% 3.71x
Shopping Catalogs 0.34% 3.67x
Composition Percentage: The overlap percentage between the Room and Board audience and the Content Affinity attribute.
Index: A comparison of the Room and Board audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Room and Board audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male