Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 3.68% | 1.98x |
| Readers of Mexican Content | 4.02% | 1.92x |
| Readers of El Salvadoran Content | 3.71% | 1.85x |
| Readers of South American Content | 3.77% | 1.85x |
| Readers of Guatemalan Content | 3.55% | 1.82x |
| Readers of Belizean Content | 3.75% | 1.80x |
| Readers of Nicaraguan Content | 3.52% | 1.79x |
| Readers of Caribbean Content | 3.55% | 1.78x |
| Los Angeles Mass Transit Commuters | 4.59% | 1.74x |
| Readers of Cuban Content | 2.70% | 1.72x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Curious about what else the Ross audience is interested in?
Sign Up
APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.08% | 10.10x |
| Joe's Jeans | 0.47% | 9.69x |
| Lane Bryant | 8.58% | 8.45x |
| Old Navy | 15.51% | 7.45x |
| Topshop | 0.60% | 7.32x |
| Abercrombie & Fitch | 2.42% | 6.83x |
| Forever 21 | 7.14% | 6.64x |
| Charlotte Russe | 4.57% | 6.60x |
| Levi Strauss | 1.33% | 6.54x |
| Dressbarn | 6.04% | 6.45x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Want to find more of the Ross audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.04% | 3.55x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.52x |
| Central & South American News | 0.41% | 3.07x |
| Bulgaria Cluster | 0.02% | 2.83x |
| Spanish Lifestyle & Health | 0.15% | 2.65x |
| Peru Media | 0.27% | 2.55x |
| Quebec Real Estate | 0.01% | 2.50x |
| Romanian News | 0.03% | 2.46x |
| Southern California Tourism | 0.41% | 2.39x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.39x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Want to see more of the Content Affinities the Ross audience visits?
Sign Up
DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Ross audience?
Sign Up