Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 715.8 thousand unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.12% | 3.27x |
| Social Distancing Content Readers | 0.17% | 3.10x |
| Houston Trip Planners | 5.03% | 2.02x |
| Texas County and Local Fair Visitors | 5.41% | 2.01x |
| Readers of Mexican Content | 4.29% | 1.97x |
| Houston Activity Researchers | 3.91% | 1.94x |
| Texas Trip Planners | 5.53% | 1.93x |
| Austin Trip Planners | 4.26% | 1.93x |
| Home-Made Face Mask Researchers | 0.37% | 1.93x |
| Texas Longhorn Fans | 4.65% | 1.91x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.17% | 9.48x |
| Lorna Jane | 0.39% | 9.36x |
| Old Navy | 10.58% | 8.41x |
| Abercrombie & Fitch | 0.47% | 7.39x |
| Dressbarn | 3.94% | 7.32x |
| Joe's Jeans | 0.12% | 7.27x |
| Maurices | 1.69% | 6.78x |
| Zumiez | 5.81% | 6.19x |
| The Childrens Place | 7.55% | 6.15x |
| Forever 21 | 3.64% | 6.11x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Homeschooling.
| Content Affinity | Composition | Index |
| Homeschooling | 0.09% | 4.90x |
| Beach & Intimate Wear | 0.09% | 4.13x |
| Meeting Planning & Hotels | 0.06% | 3.44x |
| Peru Media | 0.44% | 3.19x |
| Perfume, Makeup & Cosmetics | 0.18% | 3.01x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 2.95x |
| Central & South American News | 0.38% | 2.90x |
| Canada Shopping - Kitchenware | 0.03% | 2.89x |
| Serbia & Albania Cluster | 0.06% | 2.87x |
| Spanish Health & Wellness | 0.41% | 2.85x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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