Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 295.7 thousand unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.12% | 3.27x |
| Work Comes First Travelers | 0.22% | 3.18x |
| Women’s Lifestyle Blogs Researchers | 0.35% | 1.74x |
| Austin Trip Planners | 1.81% | 1.69x |
| Grandparents | 0.40% | 1.69x |
| Wellness Enthusiasts | 0.18% | 1.62x |
| Phoenix Trip Planners | 2.60% | 1.61x |
| Costco Deal Blog Readers | 0.40% | 1.56x |
| Arizona Wildcats Fans | 2.29% | 1.54x |
| Sprint Customers | 0.03% | 1.52x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.13% | 12.85x |
| Lane Bryant | 2.73% | 12.57x |
| Dressbarn | 3.00% | 11.03x |
| The Childrens Place | 1.96% | 8.97x |
| Calvin Klein | 0.26% | 8.83x |
| Belk | 0.86% | 8.73x |
| Journeys | 4.64% | 8.52x |
| Forever 21 | 1.17% | 7.93x |
| Charlotte Russe | 0.80% | 7.91x |
| Aeropostale | 2.72% | 7.82x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Career Cluster A.
| Content Affinity | Composition | Index |
| Career Cluster A | 0.22% | 7.97x |
| Collectibles - Coins & Sports Cards | 0.13% | 3.61x |
| Equestrian Cluster | 0.18% | 3.31x |
| Quotes & Inspiration | 0.18% | 3.30x |
| Vaping | 0.11% | 2.94x |
| Home Decoration - Crafts & Kids | 0.07% | 2.92x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.09% | 2.73x |
| People Search | 0.18% | 2.65x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.31% | 2.49x |
| Sewing, Embroidery & Quilting | 0.09% | 2.48x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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