Dstillery Audiences

ROSS

Audience Size: 213.3 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 213.3 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Oregon County and Local Fair Visitors 4.91% 1.97x
Pantry Recipes Researchers 1.73% 1.94x
Lyrics Researchers 3.28% 1.89x
Oregon Trip Planners 4.14% 1.87x
Disney Vacation Planners 3.66% 1.84x
Phoenix Trip Planners 3.28% 1.79x
Lawn & Garden Enthusiasts 2.89% 1.78x
Home and Garden TV Fans 2.70% 1.75x
Orlando Activities Researchers 2.31% 1.74x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.24% 10.21x
Old Navy 11.71% 8.39x
Joe's Jeans 0.05% 8.16x
Lane Bryant 5.97% 7.76x
Abercrombie & Fitch 0.32% 7.42x
Johnston and Murphy 0.02% 6.68x
Dressbarn 4.34% 6.32x
Belk 1.87% 5.94x
Express Outlets 0.81% 5.93x
Forever 21 2.82% 5.86x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is China Cluster.

Content Affinity Composition Index
China Cluster 0.27% 5.86x
Fashion & Retail 0.29% 5.43x
Machines & Industrial Supplies 0.11% 4.71x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.48% 4.52x
Brazil & Portugal News 0.15% 3.92x
African-American Hair 0.15% 3.82x
Sewing, Embroidery & Quilting 0.29% 3.53x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.87% 3.36x
Maps & Navigation 0.14% 3.32x
Peru Media 0.27% 3.21x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female