Dstillery Audiences

ROSS

Audience Size: 868.6 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 868.6 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.80% 2.05x
Los Angeles Mass Transit Commuters 4.30% 1.96x
Readers of El Salvadoran Content 3.69% 1.96x
Readers of Mexican Content 3.78% 1.93x
Readers of Belizean Content 3.64% 1.89x
California Skiers and Snowboarders 3.61% 1.86x
Santa Cruz Trip Planners 4.01% 1.85x
Readers of Guatemalan Content 3.43% 1.82x
Readers of South American Content 3.45% 1.82x
Readers of Hispanic Content 2.96% 1.81x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.88% 9.73x
Lane Bryant 8.23% 8.64x
Joe's Jeans 0.45% 8.46x
Topshop 0.70% 7.90x
Old Navy 13.65% 7.42x
Levi Strauss 1.96% 6.56x
Forever 21 6.37% 6.42x
Dressbarn 6.00% 6.36x
Abercrombie & Fitch 3.33% 6.28x
Zumiez 8.70% 6.23x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.03% 3.80x
Spanish Lifestyle & Health 0.17% 2.96x
Local & Travel England - East Midlands 0.04% 2.83x
Central & South American News 0.33% 2.65x
Mexico Cluster 1.08% 2.55x
Perfume, Makeup & Cosmetics 0.12% 2.31x
Italy Cluster 0.02% 2.30x
Spanish Health & Wellness 0.46% 2.30x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.29x
Spain News - Madrid & Seville 0.55% 2.22x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female