Dstillery Audiences

ROSS

Audience Size: 1.8 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 2.27% 1.82x
Los Angeles Mass Transit Commuters 2.89% 1.81x
Readers of Mexican Content 2.69% 1.76x
Santa Cruz Trip Planners 2.32% 1.71x
Readers of Guatemalan Content 2.12% 1.68x
California Skiers and Snowboarders 2.18% 1.67x
Readers of Belizean Content 2.25% 1.65x
Readers of South American Content 2.37% 1.63x
Readers of Nicaraguan Content 1.88% 1.62x
Colombia Trip Planners 2.32% 1.61x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.98% 11.70x
Lane Bryant 7.69% 9.98x
Old Navy 9.59% 9.57x
Express 3.65% 9.06x
Saint Laurent Paris 1.10% 8.79x
Topshop 0.16% 8.62x
Dressbarn 5.53% 8.52x
Columbia 1.44% 8.23x
Forever 21 5.78% 8.17x
Joe's Jeans 0.58% 8.07x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Los Angeles News.

Content Affinity Composition Index
Los Angeles News 2.42% 1.78x
San Francisco Bay Area Cluster 1.62% 1.65x
South Florida Cluster 2.15% 1.48x
Florida Local News Cluster 2.04% 1.25x
Florida Jacksonville & Orlando Cluster 1.71% 1.24x
Chain Restaurants 1.88% 1.14x
African American Celebrity Gossip 4.17% 1.12x
Finance & Accounting Cluster 2.28% 1.12x
Sports Fanatics 4.80% 1.07x
Smartphones 2.20% 1.06x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male