Dstillery Audiences

ROSS

Audience Size: 1.4 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.95% 1.89x
Readers of Guatemalan Content 2.54% 1.82x
Readers of El Salvadoran Content 2.50% 1.80x
Readers of Nicaraguan Content 2.32% 1.80x
Readers of Mexican Content 2.65% 1.79x
Readers of South American Content 2.60% 1.76x
Readers of Honduran Content 5.21% 1.74x
Readers of Cuban Content 1.91% 1.72x
Santa Cruz Trip Planners 2.65% 1.71x
Readers of Caribbean Content 2.58% 1.70x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.98% 12.01x
Lane Bryant 6.89% 11.11x
Express 3.52% 10.37x
Old Navy 8.30% 10.20x
Saint Laurent Paris 1.05% 9.94x
Columbia 1.22% 9.36x
Dressbarn 5.16% 9.32x
Forever 21 4.99% 9.31x
Joe's Jeans 0.51% 8.87x
Michael Kors 2.19% 8.56x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 0.90% 3.79x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 2.96x
Central & South American News 0.24% 2.77x
Scientology 0.03% 2.73x
Spanish Lifestyle & Health 0.11% 2.56x
Los Angeles Cluster 0.08% 2.52x
Illinois Education 0.13% 2.32x
Scuba Diving 0.03% 2.30x
Active Lifestyle Enthusiasts 0.01% 2.30x
Southern California Cluster 0.17% 2.29x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female