Dstillery Audiences

ROSS

Audience Size: 1.9 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.54% 1.94x
Readers of El Salvadoran Content 3.31% 1.79x
Readers of Mexican Content 3.44% 1.75x
Readers of Guatemalan Content 3.00% 1.69x
Readers of Belizean Content 3.20% 1.67x
Readers of Nicaraguan Content 2.96% 1.63x
Colombia Trip Planners 3.41% 1.63x
Readers of South American Content 3.28% 1.61x
Readers of Dominican Republic Content 2.84% 1.57x
South West State Fair Visitors 3.73% 1.57x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.74% 9.74x
Lane Bryant 8.03% 8.89x
Topshop 0.58% 8.00x
Old Navy 12.09% 7.61x
Joe's Jeans 0.45% 7.20x
Dressbarn 5.62% 6.55x
Levi Strauss 2.23% 6.40x
Forever 21 5.98% 6.37x
Charlotte Russe 4.67% 6.30x
Columbia 1.64% 6.30x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 4.14x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.09x
Local & Travel England - North Midlands 0.01% 3.82x
Bulgaria Cluster 0.03% 3.50x
Italy Cluster 0.03% 2.78x
Environmental Conservation 0.01% 2.74x
Los Angeles Cluster 0.06% 2.55x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.55x
Flags & Trump 0.01% 2.34x
Survey Websites 0.01% 2.32x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female