Dstillery Audiences

ROSS

Audience Size: 1.8 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.46% 2.00x
Readers of El Salvadoran Content 2.32% 1.88x
Readers of Mexican Content 2.37% 1.87x
Readers of Belizean Content 2.31% 1.78x
Readers of Guatemalan Content 2.10% 1.71x
Readers of Nicaraguan Content 1.99% 1.70x
Readers of South American Content 2.24% 1.68x
Colombia Trip Planners 2.42% 1.67x
Los Angeles Mass Transit Commuters 2.35% 1.63x
Readers of Cuban Content 1.89% 1.61x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.83% 10.44x
Lane Bryant 8.18% 9.48x
Topshop 0.38% 8.36x
Old Navy 10.50% 8.30x
Dressbarn 5.55% 7.30x
Joe's Jeans 0.52% 7.17x
Forever 21 5.99% 7.03x
Columbia 1.54% 7.02x
Saint Laurent Paris 0.94% 6.95x
Abercrombie & Fitch 3.94% 6.80x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 10.24x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 4.09x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.79x
Franco-African Cluster 0.04% 2.74x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 2.62x
Survey Websites 0.01% 2.58x
Scientology 0.02% 2.52x
As Seen On TV Products 0.01% 2.40x
Southern California Cluster 0.17% 2.37x
Environmentally Friendly Cars 0.01% 2.27x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male