Dstillery Audiences

ROSS

Audience Size: 579.5 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 579.5 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Readers of El Salvadoran Content 4.11% 1.88x
Readers of South American Content 3.85% 1.87x
Readers of Argentinian Content 3.44% 1.76x
Readers of Honduran Content 3.40% 1.70x
Readers of Mexican Content 3.66% 1.65x
Colombia Trip Planners 3.40% 1.61x
Readers of Panamanian Content 3.54% 1.59x
Florida County and Local Fair Visitors 5.26% 1.59x
Arizona Trip Planners 3.85% 1.57x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Old Navy.

Location Composition Index
Old Navy 8.21% 6.87x
Lane Bryant 3.87% 6.33x
Dressbarn 2.88% 5.25x
Lorna Jane 0.18% 4.82x
Joe's Jeans 0.05% 4.74x
Maurices 4.89% 4.22x
The Childrens Place 4.27% 4.14x
Abercrombie & Fitch 0.16% 3.92x
Belk 0.91% 3.85x
Zumiez 2.18% 3.71x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Malaya.

Content Affinity Composition Index
Malaya 0.08% 6.63x
China Cluster 0.27% 5.86x
Machines & Industrial Supplies 0.11% 4.71x
Science Education & Academia 0.06% 3.02x
Diet & Weight Loss 0.12% 2.99x
Watches Retail 0.08% 2.97x
Vaping 0.11% 2.94x
Home Decoration - Crafts & Kids 0.07% 2.92x
Parenting Blogs 0.14% 2.80x
Mobile Industry Information 0.06% 2.49x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female