Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.12% | 3.27x |
| Readers of Argentinian Content | 4.23% | 1.97x |
| Readers of Puerto Rican Content | 3.66% | 1.81x |
| Readers of Mexican Content | 4.51% | 1.81x |
| Readers of Honduran Content | 3.96% | 1.78x |
| Readers of South American Content | 3.70% | 1.72x |
| Readers of Spanish Content | 2.34% | 1.64x |
| Houston Activity Researchers | 2.62% | 1.63x |
| Texas County and Local Fair Visitors | 4.46% | 1.61x |
| Readers of Belizean Content | 3.69% | 1.61x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.90% | 3.82x |
| Old Navy | 12.48% | 3.74x |
| Lorna Jane | 0.44% | 3.72x |
| Joe's Jeans | 0.10% | 3.31x |
| Dressbarn | 5.03% | 3.31x |
| Abercrombie & Fitch | 0.42% | 3.28x |
| Zumiez | 4.72% | 2.89x |
| Forever 21 | 3.54% | 2.87x |
| The Childrens Place | 7.85% | 2.86x |
| Hollister | 3.64% | 2.78x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Nepal News.
| Content Affinity | Composition | Index |
| Nepal News | 0.04% | 5.65x |
| Turkey & Iran Cluster | 0.04% | 5.65x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 5.41x |
| Work Productivity | 0.04% | 5.10x |
| Grocery & Food Service | 0.04% | 4.90x |
| Machines & Industrial Supplies | 0.11% | 4.71x |
| Custom Printing | 0.05% | 3.94x |
| Marketing Professionals | 0.03% | 3.53x |
| Discount Shopping | 0.03% | 3.32x |
| Spanish Health & Wellness | 0.15% | 3.30x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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