Dstillery Audiences

ROSS

Audience Size: 367.9 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 367.9 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Restaurant Supply Shoppers 0.26% 2.33x
Readers of Argentinian Content 3.64% 1.95x
Colombia Trip Planners 4.19% 1.91x
Readers of Nicaraguan Content 4.00% 1.91x
Readers of Honduran Content 3.89% 1.87x
Readers of El Salvadoran Content 3.78% 1.82x
Readers of South American Content 3.42% 1.77x
Readers of Belizean Content 3.82% 1.77x
Readers of Mexican Content 3.75% 1.75x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Old Navy.

Location Composition Index
Old Navy 9.84% 8.97x
Lane Bryant 4.96% 8.04x
Joe's Jeans 0.03% 7.80x
Lorna Jane 0.14% 7.47x
Dressbarn 3.66% 6.50x
Abercrombie & Fitch 0.25% 6.49x
Zumiez 2.79% 6.34x
Uniqlo 0.20% 6.26x
Saint Laurent Paris 0.08% 6.24x
The Childrens Place 5.10% 6.03x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.40% 5.74x
Humor & Entertainment 0.11% 4.77x
Cuba & Mexico Media 0.11% 4.55x
Bird Watching 0.13% 4.17x
Peru Media 0.44% 3.89x
Central & South American News 0.37% 3.88x
Spain News - Madrid & Seville 0.92% 3.72x
Gossip & Entertainment 0.59% 3.67x
Telescopes 0.11% 3.59x
Youth Educational Resources 0.07% 3.56x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female