Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 3.95% | 1.78x |
| Readers of South American Content | 3.51% | 1.73x |
| Readers of Honduran Content | 3.84% | 1.66x |
| Readers of Hispanic Content | 3.08% | 1.60x |
| Readers of Nicaraguan Content | 3.47% | 1.59x |
| Readers of El Salvadoran Content | 3.67% | 1.57x |
| North West State Fair Visitors | 3.69% | 1.55x |
| Florida Trip Planners | 3.13% | 1.54x |
| South West State Fair Visitors | 4.65% | 1.53x |
| Santa Cruz Trip Planners | 4.43% | 1.53x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.92% | 10.10x |
| Joe's Jeans | 0.38% | 9.37x |
| Lane Bryant | 8.36% | 8.67x |
| Old Navy | 14.78% | 7.56x |
| Abercrombie & Fitch | 1.61% | 7.18x |
| Topshop | 0.48% | 6.83x |
| Forever 21 | 6.61% | 6.66x |
| Charlotte Russe | 3.52% | 6.64x |
| Dressbarn | 5.66% | 6.64x |
| Levi Strauss | 0.68% | 6.56x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 10.52x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.46x |
| Local & Travel England - Northern England | 0.03% | 3.64x |
| Men's Fashion Shopping | 0.02% | 3.51x |
| Teaching Abroad | 0.02% | 3.03x |
| Quebec Real Estate | 0.02% | 2.88x |
| Spanish Lifestyle & Health | 0.15% | 2.82x |
| Southern California Cluster | 0.05% | 2.47x |
| Mid-Atlantic Beaches | 0.03% | 2.38x |
| Spanish Health & Wellness | 0.40% | 2.33x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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