Dstillery Audiences

ROSS

Audience Size: 327.8 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 327.8 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Orlando Activities Researchers 0.28% 2.21x
Wireless Headphone Researchers 0.11% 1.83x
Readers of Cuban Content 3.33% 1.77x
Readers of Spanish Content 4.11% 1.67x
Readers of Puerto Rican Content 3.97% 1.67x
Latin TV Enthusiasts 6.41% 1.67x
Readers of Honduran Content 5.72% 1.64x
Readers of Mexican Content 2.78% 1.63x
Readers of South American Content 3.64% 1.60x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lane Bryant.

Location Composition Index
Lane Bryant 4.08% 10.12x
Old Navy 8.02% 9.98x
Dressbarn 3.12% 9.01x
Joe's Jeans 0.05% 7.41x
Belk 1.11% 7.09x
The Childrens Place 3.64% 6.31x
Lorna Jane 0.19% 6.18x
Maurices 5.10% 5.80x
Mens Wearhouse 3.32% 5.54x
Journeys 4.45% 5.51x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.08% 3.29x
Spanish Lifestyle & Health 0.11% 3.27x
Serbia & Albania Cluster 0.06% 3.03x
Woodwork 0.19% 2.96x
Vaping 0.11% 2.94x
Home Decoration - Crafts & Kids 0.07% 2.92x
Pakistan Cluster 0.06% 2.65x
Children's Health 0.03% 2.64x
Accounting 0.06% 2.61x
Pacific Northwest Sports & News Cluster 0.33% 2.46x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male