Dstillery Audiences

ROSS

Audience Size: 736 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 736 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Readers of Mexican Content 3.12% 1.92x
Readers of Cuban Content 3.54% 1.85x
Latin TV Enthusiasts 5.61% 1.79x
Texas Activity Researchers 1.01% 1.75x
New & Expecting Parents 1.28% 1.74x
Readers of Puerto Rican Content 3.92% 1.69x
Readers of South American Content 3.62% 1.68x
Readers of Honduran Content 4.93% 1.66x
Houston Activity Researchers 1.87% 1.65x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.51% 6.43x
Lane Bryant 8.07% 5.86x
Topshop 0.09% 5.68x
Old Navy 13.50% 5.55x
Joe's Jeans 0.10% 5.38x
Dressbarn 5.70% 5.12x
Abercrombie & Fitch 0.45% 4.89x
Forever 21 4.26% 4.54x
Columbia 0.64% 4.47x
Hollister 4.46% 4.36x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Child Development.

Content Affinity Composition Index
Child Development 0.09% 5.69x
Arabic News 0.14% 4.89x
Poland Cluster 0.12% 3.74x
Spanish Health & Wellness 0.15% 3.32x
Yoga & Meditation 0.02% 3.21x
Bags & Luggage 0.09% 3.01x
Calendar & Holidays 0.18% 3.01x
Vaping 0.11% 2.94x
Canadian Auto 0.06% 2.93x
Home Decoration - Crafts & Kids 0.07% 2.92x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female