Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 579.5 thousand unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.12% | 3.27x |
| Readers of El Salvadoran Content | 4.11% | 1.88x |
| Readers of South American Content | 3.85% | 1.87x |
| Readers of Argentinian Content | 3.44% | 1.76x |
| Readers of Honduran Content | 3.40% | 1.70x |
| Readers of Mexican Content | 3.66% | 1.65x |
| Colombia Trip Planners | 3.40% | 1.61x |
| Readers of Panamanian Content | 3.54% | 1.59x |
| Florida County and Local Fair Visitors | 5.26% | 1.59x |
| Arizona Trip Planners | 3.85% | 1.57x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 8.21% | 6.87x |
| Lane Bryant | 3.87% | 6.33x |
| Dressbarn | 2.88% | 5.25x |
| Lorna Jane | 0.18% | 4.82x |
| Joe's Jeans | 0.05% | 4.74x |
| Maurices | 4.89% | 4.22x |
| The Childrens Place | 4.27% | 4.14x |
| Abercrombie & Fitch | 0.16% | 3.92x |
| Belk | 0.91% | 3.85x |
| Zumiez | 2.18% | 3.71x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.08% | 6.63x |
| China Cluster | 0.27% | 5.86x |
| Machines & Industrial Supplies | 0.11% | 4.71x |
| Science Education & Academia | 0.06% | 3.02x |
| Diet & Weight Loss | 0.12% | 2.99x |
| Watches Retail | 0.08% | 2.97x |
| Vaping | 0.11% | 2.94x |
| Home Decoration - Crafts & Kids | 0.07% | 2.92x |
| Parenting Blogs | 0.14% | 2.80x |
| Mobile Industry Information | 0.06% | 2.49x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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