Dstillery Audiences

ROSS

Audience Size: 715.8 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 715.8 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Social Distancing Content Readers 0.17% 3.10x
Houston Trip Planners 5.03% 2.02x
Texas County and Local Fair Visitors 5.41% 2.01x
Readers of Mexican Content 4.29% 1.97x
Houston Activity Researchers 3.91% 1.94x
Texas Trip Planners 5.53% 1.93x
Austin Trip Planners 4.26% 1.93x
Home-Made Face Mask Researchers 0.37% 1.93x
Texas Longhorn Fans 4.65% 1.91x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.17% 9.48x
Lorna Jane 0.39% 9.36x
Old Navy 10.58% 8.41x
Abercrombie & Fitch 0.47% 7.39x
Dressbarn 3.94% 7.32x
Joe's Jeans 0.12% 7.27x
Maurices 1.69% 6.78x
Zumiez 5.81% 6.19x
The Childrens Place 7.55% 6.15x
Forever 21 3.64% 6.11x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.09% 4.90x
Beach & Intimate Wear 0.09% 4.13x
Meeting Planning & Hotels 0.06% 3.44x
Peru Media 0.44% 3.19x
Perfume, Makeup & Cosmetics 0.18% 3.01x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 2.95x
Central & South American News 0.38% 2.90x
Canada Shopping - Kitchenware 0.03% 2.89x
Serbia & Albania Cluster 0.06% 2.87x
Spanish Health & Wellness 0.41% 2.85x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female