Dstillery Audiences

ROSS

Audience Size: 1.1 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Readers of Argentinian Content 4.23% 1.97x
Readers of Puerto Rican Content 3.66% 1.81x
Readers of Mexican Content 4.51% 1.81x
Readers of Honduran Content 3.96% 1.78x
Readers of South American Content 3.70% 1.72x
Readers of Spanish Content 2.34% 1.64x
Houston Activity Researchers 2.62% 1.63x
Texas County and Local Fair Visitors 4.46% 1.61x
Readers of Belizean Content 3.69% 1.61x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.90% 3.82x
Old Navy 12.48% 3.74x
Lorna Jane 0.44% 3.72x
Joe's Jeans 0.10% 3.31x
Dressbarn 5.03% 3.31x
Abercrombie & Fitch 0.42% 3.28x
Zumiez 4.72% 2.89x
Forever 21 3.54% 2.87x
The Childrens Place 7.85% 2.86x
Hollister 3.64% 2.78x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Nepal News.

Content Affinity Composition Index
Nepal News 0.04% 5.65x
Turkey & Iran Cluster 0.04% 5.65x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 5.41x
Work Productivity 0.04% 5.10x
Grocery & Food Service 0.04% 4.90x
Machines & Industrial Supplies 0.11% 4.71x
Custom Printing 0.05% 3.94x
Marketing Professionals 0.03% 3.53x
Discount Shopping 0.03% 3.32x
Spanish Health & Wellness 0.15% 3.30x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female