Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.95% | 1.89x |
| Readers of Guatemalan Content | 2.54% | 1.82x |
| Readers of El Salvadoran Content | 2.50% | 1.80x |
| Readers of Nicaraguan Content | 2.32% | 1.80x |
| Readers of Mexican Content | 2.65% | 1.79x |
| Readers of South American Content | 2.60% | 1.76x |
| Readers of Honduran Content | 5.21% | 1.74x |
| Readers of Cuban Content | 1.91% | 1.72x |
| Santa Cruz Trip Planners | 2.65% | 1.71x |
| Readers of Caribbean Content | 2.58% | 1.70x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.98% | 12.01x |
| Lane Bryant | 6.89% | 11.11x |
| Express | 3.52% | 10.37x |
| Old Navy | 8.30% | 10.20x |
| Saint Laurent Paris | 1.05% | 9.94x |
| Columbia | 1.22% | 9.36x |
| Dressbarn | 5.16% | 9.32x |
| Forever 21 | 4.99% | 9.31x |
| Joe's Jeans | 0.51% | 8.87x |
| Michael Kors | 2.19% | 8.56x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 0.90% | 3.79x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 2.96x |
| Central & South American News | 0.24% | 2.77x |
| Scientology | 0.03% | 2.73x |
| Spanish Lifestyle & Health | 0.11% | 2.56x |
| Los Angeles Cluster | 0.08% | 2.52x |
| Illinois Education | 0.13% | 2.32x |
| Scuba Diving | 0.03% | 2.30x |
| Active Lifestyle Enthusiasts | 0.01% | 2.30x |
| Southern California Cluster | 0.17% | 2.29x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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