Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.12% | 3.27x |
| Southern Central Voters | 3.41% | 1.65x |
| Texas County and Local Fair Visitors | 3.89% | 1.62x |
| North West State Fair Visitors | 3.44% | 1.62x |
| Readers of Honduran Content | 3.35% | 1.60x |
| Florida County and Local Fair Visitors | 4.85% | 1.60x |
| Readers of Mexican Content | 3.14% | 1.60x |
| Texas Trip Planners | 3.89% | 1.58x |
| Austin Trip Planners | 3.14% | 1.57x |
| Telluride Trip Planners | 2.69% | 1.57x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.75% | 10.90x |
| Joe's Jeans | 0.28% | 9.32x |
| Lane Bryant | 7.97% | 9.28x |
| Abercrombie & Fitch | 0.80% | 8.58x |
| Old Navy | 14.04% | 8.11x |
| Dressbarn | 5.18% | 7.12x |
| Charlotte Russe | 1.98% | 6.82x |
| Forever 21 | 5.91% | 6.79x |
| Belk | 1.75% | 6.69x |
| Zumiez | 9.09% | 6.67x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is Cub & Girl Scouts.
| Content Affinity | Composition | Index |
| Cub & Girl Scouts | 0.18% | 4.27x |
| French Canadian Cluster | 0.15% | 4.22x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 3.55x |
| Roleplay & Fantasy Games | 0.09% | 3.43x |
| Art News & Products | 0.12% | 3.34x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 3.32x |
| Music Production | 0.39% | 3.01x |
| Canada Shopping - Kitchenware | 0.03% | 2.89x |
| Dermatology | 0.18% | 2.80x |
| Website Launchers | 0.12% | 2.77x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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