Dstillery Audiences

ROSS

Audience Size: 295.7 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 295.7 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Work Comes First Travelers 0.22% 3.18x
Women’s Lifestyle Blogs Researchers 0.35% 1.74x
Austin Trip Planners 1.81% 1.69x
Grandparents 0.40% 1.69x
Wellness Enthusiasts 0.18% 1.62x
Phoenix Trip Planners 2.60% 1.61x
Costco Deal Blog Readers 0.40% 1.56x
Arizona Wildcats Fans 2.29% 1.54x
Sprint Customers 0.03% 1.52x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Old Navy.

Location Composition Index
Old Navy 7.13% 12.85x
Lane Bryant 2.73% 12.57x
Dressbarn 3.00% 11.03x
The Childrens Place 1.96% 8.97x
Calvin Klein 0.26% 8.83x
Belk 0.86% 8.73x
Journeys 4.64% 8.52x
Forever 21 1.17% 7.93x
Charlotte Russe 0.80% 7.91x
Aeropostale 2.72% 7.82x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Career Cluster A.

Content Affinity Composition Index
Career Cluster A 0.22% 7.97x
Collectibles - Coins & Sports Cards 0.13% 3.61x
Equestrian Cluster 0.18% 3.31x
Quotes & Inspiration 0.18% 3.30x
Vaping 0.11% 2.94x
Home Decoration - Crafts & Kids 0.07% 2.92x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.09% 2.73x
People Search 0.18% 2.65x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.31% 2.49x
Sewing, Embroidery & Quilting 0.09% 2.48x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male