Dstillery Audiences

ROSS

Audience Size: 1.7 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Readers of Argentinian Content 4.05% 1.96x
Readers of Honduran Content 4.14% 1.94x
Readers of Belizean Content 4.42% 1.90x
Readers of Mexican Content 4.56% 1.89x
Readers of South American Content 4.30% 1.86x
Readers of El Salvadoran Content 4.16% 1.83x
Readers of Nicaraguan Content 3.95% 1.76x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.11% 1.73x
Readers of Guatemalan Content 4.06% 1.66x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.70% 3.81x
Johnston and Murphy 0.02% 3.51x
Lane Bryant 9.85% 3.33x
Old Navy 16.88% 3.16x
Joe's Jeans 0.14% 3.11x
Abercrombie & Fitch 0.64% 3.03x
Dressbarn 7.12% 2.92x
Topshop 0.11% 2.84x
Forever 21 5.60% 2.78x
Zumiez 7.40% 2.77x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.04% 5.28x
Visa & Immigration 0.03% 3.99x
Nutrition & Diabetic Living 0.03% 3.97x
Peru Media 0.22% 3.59x
Spanish Health & Wellness 0.16% 3.41x
Central & South American News 0.15% 3.32x
Hobby Vehicles 0.03% 3.26x
Art News & Products 0.02% 3.24x
Yoga & Meditation 0.02% 3.21x
France Online Music & Quiz Content Cluster 0.02% 3.03x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female