Explore the Ross Audience
Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 213.3 thousand unique devices whose actions qualify for the Ross audience.
INTERESTS
The Ross audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.12% | 3.27x |
| Oregon County and Local Fair Visitors | 4.91% | 1.97x |
| Pantry Recipes Researchers | 1.73% | 1.94x |
| Lyrics Researchers | 3.28% | 1.89x |
| Oregon Trip Planners | 4.14% | 1.87x |
| Disney Vacation Planners | 3.66% | 1.84x |
| Phoenix Trip Planners | 3.28% | 1.79x |
| Lawn & Garden Enthusiasts | 2.89% | 1.78x |
| Home and Garden TV Fans | 2.70% | 1.75x |
| Orlando Activities Researchers | 2.31% | 1.74x |
Composition Percentage:
The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
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APPAREL RETAILERS
The Ross audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.24% | 10.21x |
| Old Navy | 11.71% | 8.39x |
| Joe's Jeans | 0.05% | 8.16x |
| Lane Bryant | 5.97% | 7.76x |
| Abercrombie & Fitch | 0.32% | 7.42x |
| Johnston and Murphy | 0.02% | 6.68x |
| Dressbarn | 4.34% | 6.32x |
| Belk | 1.87% | 5.94x |
| Express Outlets | 0.81% | 5.93x |
| Forever 21 | 2.82% | 5.86x |
Composition Percentage:
The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ross audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.27% | 5.86x |
| Fashion & Retail | 0.29% | 5.43x |
| Machines & Industrial Supplies | 0.11% | 4.71x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.48% | 4.52x |
| Brazil & Portugal News | 0.15% | 3.92x |
| African-American Hair | 0.15% | 3.82x |
| Sewing, Embroidery & Quilting | 0.29% | 3.53x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.87% | 3.36x |
| Maps & Navigation | 0.14% | 3.32x |
| Peru Media | 0.27% | 3.21x |
Composition Percentage:
The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
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DEMOGRAPHICS
The Ross audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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