Dstillery Audiences

ROSS

Audience Size: 1.3 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Southern Central Voters 3.41% 1.65x
Texas County and Local Fair Visitors 3.89% 1.62x
North West State Fair Visitors 3.44% 1.62x
Readers of Honduran Content 3.35% 1.60x
Florida County and Local Fair Visitors 4.85% 1.60x
Readers of Mexican Content 3.14% 1.60x
Texas Trip Planners 3.89% 1.58x
Austin Trip Planners 3.14% 1.57x
Telluride Trip Planners 2.69% 1.57x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.75% 10.90x
Joe's Jeans 0.28% 9.32x
Lane Bryant 7.97% 9.28x
Abercrombie & Fitch 0.80% 8.58x
Old Navy 14.04% 8.11x
Dressbarn 5.18% 7.12x
Charlotte Russe 1.98% 6.82x
Forever 21 5.91% 6.79x
Belk 1.75% 6.69x
Zumiez 9.09% 6.67x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.18% 4.27x
French Canadian Cluster 0.15% 4.22x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 3.55x
Roleplay & Fantasy Games 0.09% 3.43x
Art News & Products 0.12% 3.34x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 3.32x
Music Production 0.39% 3.01x
Canada Shopping - Kitchenware 0.03% 2.89x
Dermatology 0.18% 2.80x
Website Launchers 0.12% 2.77x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female