Dstillery Audiences

ROSS

Audience Size: 696.2 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 696.2 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 2.57% 1.95x
Readers of Guatemalan Content 2.51% 1.82x
Readers of Mexican Content 2.57% 1.81x
Colombia Trip Planners 2.64% 1.80x
Readers of South American Content 2.33% 1.79x
Readers of Nicaraguan Content 2.22% 1.77x
Readers of Belizean Content 2.53% 1.74x
Readers of Panamanian Content 2.09% 1.74x
Readers of Cuban Content 1.83% 1.72x
Readers of Caribbean Content 2.34% 1.70x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.55% 16.86x
Lane Bryant 4.66% 14.16x
Old Navy 6.06% 13.77x
Saint Laurent Paris 0.75% 13.19x
Dressbarn 3.68% 12.30x
Joe's Jeans 0.31% 12.04x
Forever 21 3.37% 11.91x
Uniqlo 0.81% 10.32x
Levi Strauss 0.74% 10.24x
Express 1.91% 10.23x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.25% 3.28x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.07% 2.58x
Brazil & Portugal News 0.09% 2.52x
Vietnam Cluster 0.10% 2.49x
Latin American News 0.26% 2.43x
Gossip & Entertainment 0.38% 2.42x
Spain News - Madrid & Seville 0.26% 2.25x
Spain News 0.79% 2.25x
Spanish Health & Wellness 0.47% 2.11x
Central California Cluster 0.47% 2.09x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female