Dstillery Audiences

ROSS

Audience Size: 1.7 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 3.95% 1.78x
Readers of South American Content 3.51% 1.73x
Readers of Honduran Content 3.84% 1.66x
Readers of Hispanic Content 3.08% 1.60x
Readers of Nicaraguan Content 3.47% 1.59x
Readers of El Salvadoran Content 3.67% 1.57x
North West State Fair Visitors 3.69% 1.55x
Florida Trip Planners 3.13% 1.54x
South West State Fair Visitors 4.65% 1.53x
Santa Cruz Trip Planners 4.43% 1.53x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.92% 10.10x
Joe's Jeans 0.38% 9.37x
Lane Bryant 8.36% 8.67x
Old Navy 14.78% 7.56x
Abercrombie & Fitch 1.61% 7.18x
Topshop 0.48% 6.83x
Forever 21 6.61% 6.66x
Charlotte Russe 3.52% 6.64x
Dressbarn 5.66% 6.64x
Levi Strauss 0.68% 6.56x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 10.52x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.46x
Local & Travel England - Northern England 0.03% 3.64x
Men's Fashion Shopping 0.02% 3.51x
Teaching Abroad 0.02% 3.03x
Quebec Real Estate 0.02% 2.88x
Spanish Lifestyle & Health 0.15% 2.82x
Southern California Cluster 0.05% 2.47x
Mid-Atlantic Beaches 0.03% 2.38x
Spanish Health & Wellness 0.40% 2.33x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female