Dstillery Audiences

ROSS

Audience Size: 1.9 Million Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 3.68% 1.98x
Readers of Mexican Content 4.02% 1.92x
Readers of El Salvadoran Content 3.71% 1.85x
Readers of South American Content 3.77% 1.85x
Readers of Guatemalan Content 3.55% 1.82x
Readers of Belizean Content 3.75% 1.80x
Readers of Nicaraguan Content 3.52% 1.79x
Readers of Caribbean Content 3.55% 1.78x
Los Angeles Mass Transit Commuters 4.59% 1.74x
Readers of Cuban Content 2.70% 1.72x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.08% 10.10x
Joe's Jeans 0.47% 9.69x
Lane Bryant 8.58% 8.45x
Old Navy 15.51% 7.45x
Topshop 0.60% 7.32x
Abercrombie & Fitch 2.42% 6.83x
Forever 21 7.14% 6.64x
Charlotte Russe 4.57% 6.60x
Levi Strauss 1.33% 6.54x
Dressbarn 6.04% 6.45x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.04% 3.55x
Texas Sporting & Outdoors Cluster 0.04% 3.52x
Central & South American News 0.41% 3.07x
Bulgaria Cluster 0.02% 2.83x
Spanish Lifestyle & Health 0.15% 2.65x
Peru Media 0.27% 2.55x
Quebec Real Estate 0.01% 2.50x
Romanian News 0.03% 2.46x
Southern California Tourism 0.41% 2.39x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.39x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male