Dstillery Audiences

ROSS

Audience Size: 291.2 Thousand Devices

Explore the Ross Audience

Below you'll find more information about the Ross audience, broken down in different categories based on their digital and physical behaviors. These are 291.2 thousand unique devices whose actions qualify for the Ross audience.

Dstillery Crafted Audiences

INTERESTS

The Ross audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ross audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.12% 3.27x
Readers of Argentinian Content 3.18% 1.94x
Restaurant Supply Shoppers 0.40% 1.92x
Readers of Honduran Content 3.22% 1.85x
Readers of Mexican Content 3.58% 1.84x
Readers of South American Content 2.97% 1.71x
Colombia Trip Planners 3.36% 1.68x
Florida County and Local Fair Visitors 5.57% 1.62x
Readers of Dominican Republic Content 3.00% 1.62x
Readers of Panamanian Content 3.22% 1.61x
Composition Percentage: The overlap percentage between the Ross audience and the Interest attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ross audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ross audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.07% 11.78x
Calvin Klein 0.15% 9.36x
Old Navy 11.52% 8.76x
Lane Bryant 6.31% 8.72x
Lorna Jane 0.19% 8.68x
Abercrombie & Fitch 0.35% 8.44x
Dressbarn 4.54% 7.11x
Everlane 0.01% 6.66x
Zumiez 4.17% 6.46x
Express Outlets 0.84% 6.45x
Composition Percentage: The overlap percentage between the Ross audience and the Location attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ross audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.11% 4.71x
Spanish Lifestyle & Health 0.14% 4.08x
Book Publishers 0.11% 3.89x
Promo Codes 0.25% 3.77x
African-American Hair 0.14% 3.76x
Medical Supplies and Information 0.08% 3.56x
Music Education 0.11% 3.38x
Business News & Information Readers 0.14% 3.08x
Vaping 0.11% 2.94x
Home Decoration - Crafts & Kids 0.07% 2.92x
Composition Percentage: The overlap percentage between the Ross audience and the Content Affinity attribute.
Index: A comparison of the Ross audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ross audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female