Dstillery Audiences

ROTI

Audience Size: 23.3 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 8.80% 5.40x
Chicago Trip Planners 9.60% 5.27x
United Nations Donors 4.80% 4.26x
Restaurant Menu Researchers 4.00% 4.11x
Life Insurance Researchers 6.40% 3.67x
NHL Fans 4.80% 3.65x
EDM Festival Enthusiasts 6.40% 3.63x
Washington Nationals Fans 5.60% 3.63x
Chicken Recipe Researchers 4.00% 3.52x
Mac Users 2.40% 3.52x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Topshop.

Location Composition Index
Topshop 0.60% 16.09x
Ann Taylor 8.44% 15.79x
Zara 5.10% 11.57x
Calvin Klein 0.81% 11.54x
Saint Laurent Paris 1.16% 10.90x
Anthropologie 12.68% 10.26x
Armani 4.54% 10.19x
Club Monaco 1.84% 9.99x
LL Bean 2.10% 9.33x
Uniqlo 2.23% 8.93x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 11.20% 9.81x
Parenting & Children's Activities 0.70% 5.53x
Philadelphia Cluster 3.20% 4.27x
Illinois News 3.20% 4.08x
Build Your Own Computer Enthusiasts 2.40% 3.96x
Holiday Gifts 0.13% 3.81x
Flower Shopping 0.11% 3.69x
Home Office Products 0.08% 3.54x
Tattoos & Costumes 0.05% 3.51x
Custom T-Shirts 0.03% 3.38x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female