Dstillery Audiences

ROTI

Audience Size: 88.1 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 88.1 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 8.26% 6.36x
Chicago Blackhawks Fans 4.37% 4.36x
Chicago Cubs Fans 4.37% 4.25x
Childrens Museum Visitors 4.11% 3.29x
Northwestern Wildcats Fans 3.43% 3.15x
Last Minute Travelers 3.36% 2.94x
Retired Government Employees 2.27% 2.94x
Chicago Bears Fans 2.60% 2.80x
Executive Travelers 2.85% 2.71x
Country Music Festivals Enthusiasts 4.26% 2.62x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Ann Taylor.

Location Composition Index
Ann Taylor 9.00% 80.47x
Zara 5.46% 33.19x
Club Monaco 2.81% 31.04x
H&M 5.70% 23.49x
American Apparel 3.80% 22.37x
Urban Outfitters 5.59% 21.69x
Express 3.90% 20.95x
LOFT 4.84% 19.51x
Madewell 1.69% 17.84x
Hugo Boss 1.45% 15.90x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Illinois.

Content Affinity Composition Index
Illinois 2.81% 9.01x
Chicago Cluster 8.48% 8.56x
Washington & Northern Virginia 5.12% 6.99x
Baltimore Cluster 3.54% 3.58x
Marketing Professionals 0.65% 3.23x
Space & National Security 1.05% 3.12x
MBA Education 0.83% 2.74x
New York City Real Estate Research Cluster 0.83% 2.62x
Hockey 0.83% 2.60x
Party Planning & Invitations 0.97% 2.46x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male