Dstillery Audiences

ROTI

Audience Size: 155.7 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 155.7 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 8.83% 4.34x
Chicago Blackhawks Fans 6.66% 3.30x
Venture Capitalists 4.83% 3.01x
New York City Events Researchers 5.33% 2.91x
E-cycling Enthusiasts 6.08% 2.89x
Last Minute Travelers 5.16% 2.80x
EDM Festival Enthusiasts 6.33% 2.71x
Online Grocery Shoppers 5.75% 2.70x
Chicago Cubs Fans 5.33% 2.67x
Shared Work Space Researchers 4.08% 2.61x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Topshop.

Location Composition Index
Topshop 2.46% 34.70x
Everlane 0.63% 28.51x
Ann Taylor 11.41% 28.05x
Calvin Klein 2.07% 25.25x
Uniqlo 7.25% 23.94x
Intermix 3.16% 23.27x
Zara 10.38% 22.67x
Anthropologie 11.91% 22.30x
Bonobos 5.91% 22.09x
Supreme 0.45% 21.26x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 6.58% 6.70x
Chicago Cluster 9.16% 6.53x
Marketing Professionals 0.58% 4.71x
Aid Groups 0.25% 4.35x
Legal Information Research Cluster 1.50% 4.19x
Illinois 0.75% 4.08x
Accounting 0.67% 3.92x
Korea Cluster 0.25% 3.84x
Holiday Gifts 0.13% 3.81x
Data Centers 0.33% 3.73x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male