Dstillery Audiences

ROTI

Audience Size: 173.6 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 173.6 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 10.32% 4.24x
Childrens Museum Visitors 6.36% 2.85x
Ballet Enthusiasts 6.29% 2.74x
New York City Events Researchers 5.72% 2.66x
Restaurant Menu Researchers 5.23% 2.64x
Real Estate Decision Makers 5.94% 2.58x
Chicago Cubs Fans 5.30% 2.55x
Shared Work Space Researchers 5.80% 2.49x
Last Minute Travelers 5.72% 2.48x
Venture Capitalists 5.09% 2.47x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Topshop.

Location Composition Index
Topshop 2.70% 32.67x
Everlane 0.70% 28.46x
Ann Taylor 12.46% 26.54x
Calvin Klein 2.12% 23.89x
Bonobos 6.90% 23.85x
Uniqlo 7.85% 23.24x
Anthropologie 10.34% 22.21x
Supreme 0.49% 21.85x
Intermix 3.44% 21.40x
Zara 10.37% 20.54x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 0.64% 10.10x
Illinois Education 0.35% 8.36x
Chicago Cluster 8.20% 6.32x
Washington & Northern Virginia 6.15% 6.21x
Illinois 1.13% 5.52x
Retail Industry News 0.21% 4.33x
Work Productivity 0.35% 4.15x
Film Production 0.35% 4.10x
Grocery & Food Service 0.35% 3.94x
Marketing Professionals 0.57% 3.88x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male