Dstillery Audiences

ROTI

Audience Size: 236.8 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 236.8 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 7.20% 4.92x
Chicago Blackhawks Fans 4.22% 4.25x
Chicago Cubs Fans 4.04% 4.21x
Retired Government Employees 3.25% 3.69x
Federal Employee Benefits Researchers 3.19% 3.68x
Northwestern Wildcats Fans 4.02% 3.60x
Mens Business Clothes Shoppers 3.90% 3.11x
Washington Nationals Fans 3.07% 3.09x
Mid-Atlantic Voters 3.28% 3.08x
Legal News Readers 3.34% 3.02x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Everlane.

Location Composition Index
Everlane 0.36% 25.03x
Zara 8.18% 22.18x
Club Monaco 2.78% 22.17x
Uniqlo 3.74% 20.41x
H&M 13.78% 19.63x
Johnston and Murphy 3.41% 19.29x
Intermix 2.26% 19.21x
Topshop 0.34% 19.08x
Levi Strauss 2.83% 18.78x
Bonobos 1.26% 18.01x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Illinois.

Content Affinity Composition Index
Illinois 2.39% 8.11x
Washington & Northern Virginia 6.76% 7.38x
Chicago Cluster 7.85% 6.09x
Legal Information Research Cluster 2.24% 4.15x
Baltimore Cluster 4.46% 3.60x
NYC Tourist Attractions 1.98% 2.76x
Minnesota Local News Cluster 2.60% 2.59x
Fantasy Sports 2.07% 2.11x
Virginia News 2.30% 1.95x
Online Ticket Buyers 1.56% 1.94x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male