Dstillery Audiences

ROTI

Audience Size: 242.4 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 242.4 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 32.12x
Work Comes First Travelers 0.02% 6.87x
Chicago Trip Planners 8.95% 5.16x
Chicago Cubs Fans 4.95% 3.93x
Chicago Blackhawks Fans 4.64% 3.63x
Northwestern Wildcats Fans 4.30% 3.05x
Retired Government Employees 3.25% 3.04x
Real Estate Decision Makers 5.32% 3.01x
Federal Employee Benefits Researchers 3.32% 3.00x
Mens Business Clothes Shoppers 4.81% 2.97x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Ann Taylor.

Location Composition Index
Ann Taylor 10.99% 23.46x
Everlane 0.40% 22.45x
Topshop 0.96% 21.35x
Uniqlo 4.18% 18.62x
Zara 7.13% 17.99x
Intermix 2.35% 17.78x
Bonobos 3.04% 17.73x
Johnston and Murphy 7.49% 17.10x
Banana Republic 15.01% 16.74x
Calvin Klein 1.83% 16.67x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.09% 46.36x
Watches & Jewelry 0.03% 33.08x
Home Décor, Furniture, & Decorating 0.04% 24.28x
Canadian Construction & Renovation Research Cluster 0.03% 19.99x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 15.97x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.41x
Quebec Hunting & Outdoors Cluster 0.03% 10.83x
Illinois Education 0.81% 10.54x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 10.51x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 10.02x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male