Dstillery Audiences

ROTI

Audience Size: 122 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 122 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 11.56% 5.55x
Ballet Enthusiasts 6.72% 3.74x
SEO Specialists 6.18% 3.57x
Portugal Trip Planners 6.72% 3.51x
E-cycling Enthusiasts 6.72% 3.48x
Restaurant Menu Researchers 6.18% 3.40x
New York City Events Researchers 5.65% 3.32x
Venture Capitalists 5.38% 3.26x
United Arab Emirates Trip Planners 5.38% 3.23x
SMB Commercial Insurance Researchers 5.11% 3.22x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Topshop.

Location Composition Index
Topshop 1.98% 37.45x
Everlane 0.61% 36.52x
Ann Taylor 10.62% 31.57x
Calvin Klein 1.86% 27.19x
Intermix 2.83% 26.22x
Uniqlo 6.54% 26.14x
Zara 10.06% 25.63x
Supreme 0.44% 25.19x
Anthropologie 13.05% 22.73x
Bonobos 4.99% 22.63x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 11.83% 7.67x
Illinois 1.08% 7.28x
Marketing Professionals 0.56% 5.67x
Parenting & Children's Activities 0.70% 5.53x
Washington & Northern Virginia 6.45% 5.37x
Data Analysis & Scripting 1.88% 5.24x
Public Policy Media 1.08% 5.20x
Holiday Gifts 0.13% 3.81x
University Press 0.54% 3.81x
Nursing 0.56% 3.74x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male