Dstillery Audiences

ROTI

Audience Size: 12.9 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 3.70% 5.16x
World Spa Day Researchers 5.00% 4.38x
Personal Stock Portfolio Managers 3.70% 4.28x
Chicago Trip Planners 9.63% 4.28x
Market Intelligence Researchers 3.70% 4.11x
Home Brewing Enthusiasts 4.44% 3.95x
Thrift Store Shoppers 3.75% 3.81x
Big Box Store Jewelry Sale Shoppers 2.53% 3.76x
Psychiatrist Content Readers 3.75% 3.67x
Liberal Think Tank Readers 4.44% 3.66x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Ann Taylor.

Location Composition Index
Ann Taylor 5.76% 22.75x
Anthropologie 11.28% 18.74x
Zara 3.63% 17.10x
Saint Laurent Paris 0.87% 15.74x
LL Bean 1.58% 14.38x
Armani 3.15% 14.28x
Banana Republic 18.45% 13.87x
Tommy Bahama 3.15% 13.70x
Club Monaco 1.18% 13.40x
Patagonia 1.74% 13.23x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 8.89% 6.24x
Washington & Northern Virginia 2.96% 5.66x
Parenting & Children's Activities 0.70% 5.53x
Latin American News 2.96% 5.29x
Minnesota Local News Cluster 7.41% 4.35x
Car Shopping 2.22% 3.81x
Holiday Gifts 0.13% 3.81x
Flower Shopping 0.11% 3.69x
North Dakota Cluster 1.48% 3.59x
Home Office Products 0.08% 3.54x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male