Dstillery Audiences

ROTI

Audience Size: 179 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 179 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 7.74% 5.51x
Chicago Cubs Fans 3.65% 4.04x
Chicago Blackhawks Fans 3.78% 3.96x
Federal Employee Benefits Researchers 3.37% 3.95x
Retired Government Employees 3.35% 3.85x
Washington DC Trip Planners 4.66% 3.51x
Mid-Atlantic Voters 3.85% 3.38x
Northwestern Wildcats Fans 3.65% 3.29x
Washington Nationals Fans 3.18% 3.17x
Childrens Museum Visitors 4.06% 2.97x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is H&M.

Location Composition Index
H&M 16.84% 34.25x
Zara 8.71% 27.73x
Club Monaco 3.17% 26.82x
Everlane 0.29% 26.36x
Uniqlo 3.71% 24.07x
Intermix 2.05% 20.32x
Ralph Lauren 2.09% 20.19x
Express 5.71% 16.80x
Levi Strauss 2.23% 16.74x
LOFT 8.56% 16.16x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Illinois.

Content Affinity Composition Index
Illinois 2.73% 9.20x
Illinois Education 0.54% 9.17x
Washington & Northern Virginia 7.24% 9.11x
Chicago Cluster 8.02% 6.97x
Meeting Planning & Hotels 0.19% 5.22x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.19% 4.86x
Philanthropy - Nonprofits 0.19% 4.67x
Baltimore Cluster 4.77% 4.52x
Human Resources & Employee Management 0.21% 4.27x
Aid Groups 0.39% 4.10x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male