Dstillery Audiences

ROTI

Audience Size: 14.6 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 12.32% 6.16x
Post COVID-19 Restaurant Reopening Researchers 3.62% 5.54x
Women's Fashion Magazine Readers 4.35% 4.60x
Retirement Planning Amid Covid-19 3.62% 4.55x
Chicago Bears Fans 7.97% 4.43x
Chicago Blackhawks Fans 7.97% 4.25x
Readers of Israeli News in English 5.07% 4.23x
Social Distancing Content Readers 2.90% 4.13x
Restaurant Researchers 3.62% 3.84x
Chicago Cubs Fans 7.25% 3.79x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Ann Taylor.

Location Composition Index
Ann Taylor 6.45% 23.63x
Intermix 0.97% 18.22x
Anthropologie 9.44% 13.80x
Uniqlo 1.85% 13.55x
Club Monaco 1.29% 12.50x
Saint Laurent Paris 0.65% 11.92x
Zara 2.74% 11.37x
Armani 2.50% 10.59x
Free People 4.19% 10.25x
Banana Republic 14.92% 9.75x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 14.49% 10.90x
Parenting & Children's Activities 0.70% 5.53x
Public Policy Media 1.08% 5.20x
Florida Naples News Cluster 2.17% 4.93x
Illinois News 3.62% 4.19x
Educational Publishing 2.41% 3.97x
Sports News & Apparel 2.90% 3.93x
Computers & Accessories 2.17% 3.90x
Holiday Gifts 0.13% 3.81x
Nursing 0.56% 3.74x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female