Dstillery Audiences

ROTI

Audience Size: 203.8 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 203.8 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 10.18% 4.87x
Chicago Blackhawks Fans 7.10% 3.81x
Chicago Cubs Fans 6.68% 3.62x
Restaurant Menu Researchers 5.17% 3.31x
Northwestern Wildcats Fans 5.90% 3.25x
New York City Events Researchers 5.59% 3.24x
Chicago Bears Fans 5.59% 3.08x
Mens Business Clothes Shoppers 5.12% 3.06x
United Arab Emirates Trip Planners 5.12% 3.02x
United Nations Donors 4.28% 2.93x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Topshop.

Location Composition Index
Topshop 2.22% 25.18x
Anthropologie 5.62% 25.13x
Ann Taylor 11.46% 24.85x
Calvin Klein 1.99% 23.64x
Everlane 0.52% 22.56x
Uniqlo 6.59% 21.79x
Bonobos 6.47% 21.76x
Supreme 0.48% 19.23x
Intermix 3.04% 18.74x
Zara 8.00% 17.80x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Illinois.

Content Affinity Composition Index
Illinois 1.83% 7.81x
Illinois Education 0.37% 7.35x
Institutional Investing 0.47% 6.80x
Chicago Cluster 10.03% 6.77x
Marketing Professionals 1.15% 6.58x
Washington & Northern Virginia 6.16% 6.27x
Meeting Planning & Hotels 0.21% 6.17x
European Museums, Restaurants & Events 0.68% 6.07x
French News & Gossip Cluster 0.16% 5.61x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.16% 5.15x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male