Dstillery Audiences

ROTI

Audience Size: 222.6 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 222.6 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 32.12x
Work Comes First Travelers 0.02% 6.87x
Chicago Trip Planners 9.50% 3.40x
Chicago Cubs Fans 5.86% 2.75x
Chicago Blackhawks Fans 5.97% 2.71x
Federal Employee Benefits Researchers 4.30% 2.30x
Northwestern Wildcats Fans 5.21% 2.20x
Retired Government Employees 4.04% 2.17x
Mens Business Clothes Shoppers 5.26% 2.15x
Chicago Bears Fans 4.25% 2.11x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Ann Taylor.

Location Composition Index
Ann Taylor 10.88% 26.81x
Topshop 1.71% 23.73x
Everlane 0.42% 20.69x
Uniqlo 5.28% 20.04x
Calvin Klein 1.77% 19.83x
Bonobos 4.95% 19.61x
Banana Republic 20.95% 17.27x
Supreme 0.47% 16.58x
Anthropologie 5.97% 16.16x
Intermix 2.45% 15.70x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.09% 46.36x
Watches & Jewelry 0.03% 36.80x
Home Décor, Furniture, & Decorating 0.04% 26.18x
Canadian Construction & Renovation Research Cluster 0.03% 19.99x
Local & Travel England - North Midlands 0.05% 18.12x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 15.97x
Local & Travel England - Northern England 0.10% 15.14x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 14.85x
Decoration & Fabric 0.03% 14.72x
Quebec Hunting & Outdoors Cluster 0.03% 10.83x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male