Dstillery Audiences

ROTI

Audience Size: 48.6 Thousand Devices

Explore the Roti Audience

Below you'll find more information about the Roti audience, broken down in different categories based on their digital and physical behaviors. These are 48.6 thousand unique devices whose actions qualify for the Roti audience.

Dstillery Crafted Audiences

INTERESTS

The Roti audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Roti audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 24.07% 10.20x
Chicago Blackhawks Fans 20.37% 9.02x
Chicago Cubs Fans 20.37% 8.92x
New York City Events Researchers 9.26% 7.45x
Restaurant Menu Researchers 11.11% 6.72x
Budget Small Business Researchers 12.96% 6.63x
Men's Shoe Shoppers 11.11% 6.15x
Northwestern Wildcats Fans 12.96% 6.06x
Trendy Shoe Shoppers 9.26% 6.03x
EDM Festival Enthusiasts 12.96% 5.85x
Composition Percentage: The overlap percentage between the Roti audience and the Interest attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Roti audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Roti audience is Topshop.

Location Composition Index
Topshop 1.27% 54.78x
Ann Taylor 7.08% 37.64x
Calvin Klein 1.25% 32.92x
Supreme 0.30% 32.04x
Uniqlo 4.00% 28.97x
Zara 6.65% 28.31x
Intermix 1.66% 27.27x
Banana Republic 22.23% 25.55x
Anthropologie 10.51% 24.15x
Club Monaco 2.36% 23.24x
Composition Percentage: The overlap percentage between the Roti audience and the Location attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Roti audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 25.93% 11.38x
Washington & Northern Virginia 11.11% 11.36x
Career Cluster A 7.41% 5.71x
Parenting & Children's Activities 0.70% 5.53x
Public Policy Media 1.08% 5.20x
Baltimore Cluster 12.96% 5.06x
Illinois News 7.41% 4.73x
Minecraft Video Game Players 2.22% 4.01x
Home Decoration Content Readers 5.41% 3.98x
Vegetarian Diet 3.70% 3.83x
Composition Percentage: The overlap percentage between the Roti audience and the Content Affinity attribute.
Index: A comparison of the Roti audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Roti audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male