Dstillery Audiences

RUBY TUESDAY

Audience Size: 888.8 Thousand Devices

Explore the Ruby Tuesday Audience

Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 888.8 thousand unique devices whose actions qualify for the Ruby Tuesday audience.

Dstillery Crafted Audiences

INTERESTS

The Ruby Tuesday audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ruby Tuesday audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 3.29% 1.95x
Work Hard, Play Hard Travelers 0.03% 1.93x
Myrtle Beach Trip Planners 3.10% 1.92x
Norfolk and Virginia Beach Trip Planners 4.23% 1.88x
South Atlantic Voters 3.36% 1.84x
North Carolina Travel Researchers 3.58% 1.75x
Getting Off the Grid Travelers 0.03% 1.71x
Washington DC Trip Planners 3.55% 1.70x
North Carolina Football Fans 3.55% 1.65x
Alabama Trip Planners 3.16% 1.63x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.

Location Composition Index
Belk 2.87% 12.03x
LOFT 6.97% 7.22x
Everlane 0.12% 6.32x
Aeropostale 3.72% 6.17x
Charlotte Russe 3.21% 6.09x
American Eagle Outfitters 7.25% 6.08x
Brooks Brothers 3.84% 6.02x
Ralph Lauren 1.24% 5.77x
Jos A. Bank Clothiers 5.69% 5.74x
Johnston and Murphy 2.59% 5.64x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 9.04x
ISPs & Local Services 0.03% 6.74x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.71x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 4.72x
Fashion & Cosmetics 0.01% 4.64x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.19% 4.47x
Survey Websites 0.03% 4.47x
Gadgets 0.19% 4.34x
Quinceanera Planning 0.01% 3.82x
Franchising 0.10% 3.72x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female