Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 84.8 thousand unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is Holiday Season Home Improvement Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Home Improvement Deal Shoppers | 5.94% | 3.08x |
| Florida Gators Fans | 7.59% | 2.74x |
| Tennessee Volunteers Fans | 7.26% | 2.64x |
| Clemson Tigers Fans | 6.27% | 2.63x |
| Florida State Seminoles Fans | 6.60% | 2.50x |
| Duke Blue Devils Fans | 5.61% | 2.44x |
| Georgia County and Local Fair Visitors | 6.60% | 2.44x |
| Holiday Season Sporting Goods Deal Shoppers | 4.62% | 2.37x |
| Law Enforcement Officers | 4.62% | 2.34x |
| Smoky Mountains Trip Planners | 5.94% | 2.30x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.05% | 14.72x |
| Belk | 2.72% | 8.67x |
| Zara | 0.81% | 7.15x |
| LOFT | 4.43% | 6.22x |
| Tommy Bahama | 0.85% | 5.90x |
| Aeropostale | 4.89% | 5.65x |
| Jos A. Bank Clothiers | 3.10% | 5.44x |
| Journeys | 7.67% | 5.35x |
| Gymboree | 3.46% | 5.23x |
| Ralph Lauren | 1.02% | 5.23x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.99% | 5.65x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.65% | 5.00x |
| College Sports | 0.25% | 4.17x |
| Shopping Catalogs | 0.18% | 3.94x |
| Collectibles - Coins & Sports Cards | 0.22% | 3.80x |
| Promo Codes | 0.29% | 3.72x |
| Electronic Cabling | 0.08% | 3.54x |
| Central California Cluster | 0.48% | 3.52x |
| Savannah Georgia News | 1.98% | 3.45x |
| Right Wing Blogs - Conspiracy Theories | 0.99% | 3.44x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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