Dstillery Audiences

RUBY TUESDAY

Audience Size: 115.4 Thousand Devices

Explore the Ruby Tuesday Audience

Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 115.4 thousand unique devices whose actions qualify for the Ruby Tuesday audience.

Dstillery Crafted Audiences

INTERESTS

The Ruby Tuesday audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ruby Tuesday audience is SEC Fans.

Interest Composition Index
SEC Fans 4.67% 2.04x
Florida State Seminoles Fans 5.00% 1.96x
Clemson Tigers Fans 4.67% 1.90x
Tennessee Volunteers Fans 4.57% 1.84x
Georgia County and Local Fair Visitors 4.78% 1.81x
Florida Gators Fans 4.57% 1.79x
South Carolina Gamecocks Fans 3.04% 1.73x
South Atlantic Voters 4.67% 1.71x
UConn Huskies Fans 2.28% 1.69x
Early Retirment Planners 3.70% 1.69x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.33% 18.49x
Belk 2.59% 9.04x
Zara 0.87% 7.72x
LOFT 5.06% 7.15x
Columbia 0.70% 7.11x
Journeys 8.43% 6.30x
Hollister 3.28% 5.78x
Aeropostale 4.74% 5.77x
Express 5.31% 5.65x
Tommy Bahama 0.78% 5.46x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Data, Analytics & Coding.

Content Affinity Composition Index
Data, Analytics & Coding 0.43% 5.54x
College Sports 0.25% 4.17x
Shopping Catalogs 0.18% 3.94x
Collectibles - Coins & Sports Cards 0.22% 3.80x
Promo Codes 0.29% 3.72x
Furniture & Home Improvement 0.22% 3.61x
Rhode Island Cluster 1.09% 3.58x
Electronic Cabling 0.08% 3.54x
Horse Racing 0.15% 3.37x
Clean Energy 0.13% 3.20x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male