Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 474.2 thousand unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 5.52% | 2.20x |
| North Carolina Football Fans | 5.37% | 2.13x |
| Smoky Mountains Trip Planners | 4.40% | 2.03x |
| Florida Gulf Coast Travel Researchers | 6.34% | 2.03x |
| South Carolina Gamecocks Fans | 3.15% | 2.01x |
| Sunglasses Shoppers | 0.87% | 1.95x |
| Southeastern Voters | 4.99% | 1.88x |
| Tennessee Volunteers Fans | 4.24% | 1.78x |
| Nashville Trip Planners | 3.53% | 1.76x |
| Smokie Mountain Trip Planner | 6.24% | 1.74x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.
| Location | Composition | Index |
| Belk | 3.34% | 4.86x |
| Tommy Bahama | 1.03% | 2.87x |
| LOFT | 4.61% | 2.38x |
| Jos A. Bank Clothiers | 3.96% | 2.36x |
| Talbots | 2.91% | 2.33x |
| Ralph Lauren | 1.22% | 2.30x |
| American Eagle Outfitters | 4.40% | 2.27x |
| Journeys | 7.31% | 2.24x |
| Aeropostale | 4.48% | 2.24x |
| Columbia | 0.55% | 2.23x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 0.09% | 5.51x |
| Police Gear | 0.09% | 4.80x |
| Startup Investment | 0.09% | 4.50x |
| Comedy Content | 0.09% | 4.22x |
| US Soccer | 0.12% | 4.09x |
| Southeast College Athletics | 0.25% | 4.03x |
| Arthritis & Bones | 0.09% | 3.70x |
| Lacrosse College Athletics | 0.06% | 3.54x |
| Electronic Cabling | 0.08% | 3.54x |
| Painting & Renovation | 0.09% | 3.42x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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