Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 189.7 thousand unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 5.56% | 2.00x |
| Sunglasses Shoppers | 0.87% | 1.95x |
| North Carolina Travel Researchers | 5.56% | 1.94x |
| UNC Tar Heels Fans | 4.50% | 1.87x |
| Smoky Mountains Trip Planners | 5.00% | 1.86x |
| Georgia Trip Planners | 5.75% | 1.82x |
| Myrtle Beach Trip Planners | 4.31% | 1.81x |
| Georgia County and Local Fair Visitors | 5.81% | 1.79x |
| Tennessee Volunteers Fans | 5.00% | 1.75x |
| Washington DC Trip Planners | 4.31% | 1.74x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.46% | 8.78x |
| Belk | 1.33% | 6.21x |
| Zara | 0.53% | 5.57x |
| LOFT | 2.41% | 4.41x |
| Aeropostale | 2.45% | 4.07x |
| Journeys | 3.98% | 3.97x |
| Jos A. Bank Clothiers | 1.77% | 3.78x |
| Express | 2.57% | 3.65x |
| Tommy Bahama | 0.42% | 3.57x |
| American Eagle Outfitters | 2.12% | 3.45x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 0.25% | 4.31x |
| College Sports | 0.25% | 4.17x |
| Shopping Catalogs | 0.18% | 3.94x |
| Watches Retail | 0.12% | 3.85x |
| Electronic Cabling | 0.08% | 3.54x |
| Horse Racing | 0.15% | 3.37x |
| Central & South American News | 0.19% | 3.35x |
| North Carolina Education | 2.31% | 3.33x |
| Clean Energy | 0.13% | 3.20x |
| Low Budget Shoppers | 0.12% | 3.19x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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