Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 4.42% | 1.97x |
| Work Hard, Play Hard Travelers | 0.03% | 1.93x |
| North Carolina Travel Researchers | 4.22% | 1.78x |
| South Atlantic State Fair Visitors | 4.36% | 1.77x |
| South Carolina Gamecocks Fans | 3.28% | 1.71x |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| Myrtle Beach Trip Planners | 3.54% | 1.66x |
| Smoky Mountains Trip Planners | 3.71% | 1.64x |
| Florida Atlantic Coast Trip Planners | 4.47% | 1.64x |
| Norfolk and Virginia Beach Trip Planners | 3.84% | 1.55x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.
| Location | Composition | Index |
| Belk | 2.47% | 10.56x |
| LOFT | 10.03% | 7.97x |
| Everlane | 0.17% | 7.59x |
| Supreme | 0.18% | 7.02x |
| Zara | 3.00% | 6.90x |
| American Eagle Outfitters | 9.78% | 6.58x |
| Uniqlo | 1.84% | 6.45x |
| Aeropostale | 6.55% | 6.34x |
| Charlotte Russe | 5.29% | 6.24x |
| Topshop | 0.52% | 6.21x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.05% | 3.55x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 3.38x |
| South Carolina News | 3.44% | 2.69x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.64x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 2.53x |
| Consumer Rewards | 0.04% | 2.51x |
| Tattoos & Costumes | 0.04% | 2.50x |
| Motorsports | 0.21% | 2.39x |
| Savannah Georgia News | 0.89% | 2.19x |
| Online Learning | 0.02% | 2.09x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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