Dstillery Audiences

RUBY TUESDAY

Audience Size: 931.9 Thousand Devices

Explore the Ruby Tuesday Audience

Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 931.9 thousand unique devices whose actions qualify for the Ruby Tuesday audience.

Dstillery Crafted Audiences

INTERESTS

The Ruby Tuesday audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ruby Tuesday audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 3.40% 2.56x
Smoky Mountains Trip Planners 2.26% 2.03x
Norfolk and Virginia Beach Trip Planners 5.73% 2.02x
Mid-Atlantic Voters 2.16% 2.02x
North Carolina Travel Researchers 4.95% 1.89x
North Carolina Football Fans 2.46% 1.82x
South Carolina Gamecocks Fans 1.62% 1.77x
Southeastern Voters 1.75% 1.72x
South Atlantic Voters 1.90% 1.70x
Florida Atlantic Coast Trip Planners 2.49% 1.68x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.

Location Composition Index
Belk 3.25% 14.20x
Everlane 0.14% 9.87x
LOFT 6.42% 9.16x
Brooks Brothers 3.96% 7.47x
Ralph Lauren 1.00% 7.27x
Club Monaco 0.91% 7.25x
American Eagle Outfitters 5.68% 7.18x
Aeropostale 3.11% 7.05x
Charlotte Russe 2.16% 6.81x
Jos A. Bank Clothiers 4.55% 6.74x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Virginia News.

Content Affinity Composition Index
Virginia News 3.71% 3.17x
South Carolina News 1.70% 2.21x
North Carolina News 1.69% 2.20x
Alabama News 2.08% 1.78x
Baltimore Cluster 2.06% 1.68x
Florida Local News Cluster 2.50% 1.51x
Florida Jacksonville & Orlando Cluster 2.08% 1.49x
Christianity - Evangelism & Creationism 1.85% 1.45x
South Florida Cluster 2.12% 1.44x
Chain Restaurants 2.30% 1.37x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female