Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 700.6 thousand unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 2.06% | 2.05x |
| Getting Off the Grid Travelers | 0.22% | 2.01x |
| Myrtle Beach Trip Planners | 2.38% | 2.00x |
| Washington DC Trip Planners | 2.85% | 1.94x |
| North Carolina Football Fans | 2.54% | 1.91x |
| Georgia Trip Planners | 2.94% | 1.89x |
| North Carolina Travel Researchers | 5.77% | 1.88x |
| Smoky Mountains Trip Planners | 2.47% | 1.87x |
| Florida Gulf Coast Travel Researchers | 2.59% | 1.83x |
| SEC Fans | 1.96% | 1.81x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.
| Location | Composition | Index |
| Belk | 3.26% | 14.23x |
| Everlane | 0.12% | 11.03x |
| LOFT | 5.04% | 10.08x |
| Club Monaco | 0.92% | 7.67x |
| Journeys | 2.98% | 7.42x |
| Brooks Brothers | 3.84% | 7.25x |
| Jos A. Bank Clothiers | 3.51% | 7.25x |
| Ralph Lauren | 0.71% | 7.18x |
| Levi Strauss | 0.93% | 7.07x |
| Columbia | 0.89% | 7.04x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.05% | 3.79x |
| South Carolina News | 2.06% | 2.96x |
| North Carolina Education | 1.28% | 2.82x |
| Arkansas News | 0.77% | 2.55x |
| Southeast College Athletics | 0.32% | 2.52x |
| Savannah Georgia News | 0.46% | 2.50x |
| South Carolina Travel | 0.05% | 2.50x |
| North Carolina | 1.36% | 2.37x |
| Auctions & Repossessions | 0.15% | 2.33x |
| Electronic Cabling | 0.12% | 2.30x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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