Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 4.96% | 2.32x |
| South Carolina Gamecocks Fans | 3.71% | 2.08x |
| Work Hard, Play Hard Travelers | 0.03% | 1.93x |
| North Carolina Travel Researchers | 4.03% | 1.89x |
| Florida Atlantic Coast Trip Planners | 4.61% | 1.87x |
| Asheville Trip Planners | 3.78% | 1.83x |
| Smoky Mountains Trip Planners | 3.68% | 1.78x |
| Myrtle Beach Trip Planners | 3.38% | 1.73x |
| Getting Off the Grid Travelers | 0.03% | 1.71x |
| North Carolina Football Fans | 3.75% | 1.70x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.
| Location | Composition | Index |
| Belk | 2.72% | 10.35x |
| Supreme | 0.20% | 8.51x |
| Everlane | 0.20% | 8.06x |
| LOFT | 11.15% | 8.00x |
| Zara | 3.56% | 7.59x |
| Uniqlo | 2.19% | 6.83x |
| Topshop | 0.57% | 6.63x |
| American Eagle Outfitters | 10.47% | 6.50x |
| Intermix | 1.04% | 6.37x |
| Charlotte Russe | 5.56% | 6.37x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 3.98x |
| Comedy Content | 0.08% | 3.94x |
| South Carolina News | 4.66% | 3.46x |
| Computer Printers | 0.05% | 3.02x |
| Quebec Vacations | 0.20% | 2.94x |
| Franco-African Cluster | 0.03% | 2.88x |
| Winnipeg Canada News | 0.03% | 2.86x |
| Cheerleading | 0.17% | 2.68x |
| Holistic Medicine | 0.07% | 2.59x |
| Savannah Georgia News | 1.17% | 2.54x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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