Dstillery Audiences

RUBY TUESDAY

Audience Size: 84.8 Thousand Devices

Explore the Ruby Tuesday Audience

Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 84.8 thousand unique devices whose actions qualify for the Ruby Tuesday audience.

Dstillery Crafted Audiences

INTERESTS

The Ruby Tuesday audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ruby Tuesday audience is Holiday Season Home Improvement Deal Shoppers.

Interest Composition Index
Holiday Season Home Improvement Deal Shoppers 5.94% 3.08x
Florida Gators Fans 7.59% 2.74x
Tennessee Volunteers Fans 7.26% 2.64x
Clemson Tigers Fans 6.27% 2.63x
Florida State Seminoles Fans 6.60% 2.50x
Duke Blue Devils Fans 5.61% 2.44x
Georgia County and Local Fair Visitors 6.60% 2.44x
Holiday Season Sporting Goods Deal Shoppers 4.62% 2.37x
Law Enforcement Officers 4.62% 2.34x
Smoky Mountains Trip Planners 5.94% 2.30x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.05% 14.72x
Belk 2.72% 8.67x
Zara 0.81% 7.15x
LOFT 4.43% 6.22x
Tommy Bahama 0.85% 5.90x
Aeropostale 4.89% 5.65x
Jos A. Bank Clothiers 3.10% 5.44x
Journeys 7.67% 5.35x
Gymboree 3.46% 5.23x
Ralph Lauren 1.02% 5.23x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Online Games.

Content Affinity Composition Index
Online Games 0.99% 5.65x
Right Wing Blogs - Pro-gun & Pro-life 1.65% 5.00x
College Sports 0.25% 4.17x
Shopping Catalogs 0.18% 3.94x
Collectibles - Coins & Sports Cards 0.22% 3.80x
Promo Codes 0.29% 3.72x
Electronic Cabling 0.08% 3.54x
Central California Cluster 0.48% 3.52x
Savannah Georgia News 1.98% 3.45x
Right Wing Blogs - Conspiracy Theories 0.99% 3.44x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male