Explore the Ruby Tuesday Audience
Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 960.3 thousand unique devices whose actions qualify for the Ruby Tuesday audience.
INTERESTS
The Ruby Tuesday audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ruby Tuesday audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 5.13% | 2.20x |
| South Atlantic Voters | 4.71% | 2.01x |
| Smoky Mountains Trip Planners | 4.32% | 1.97x |
| South Atlantic State Fair Visitors | 4.71% | 1.94x |
| Myrtle Beach Trip Planners | 3.84% | 1.94x |
| Florida Atlantic Coast Trip Planners | 4.64% | 1.85x |
| South Carolina Gamecocks Fans | 3.58% | 1.85x |
| North Carolina Football Fans | 4.64% | 1.79x |
| Florida Trip Planners | 3.97% | 1.79x |
| Washington DC Trip Planners | 4.44% | 1.76x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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APPAREL RETAILERS
The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.
| Location | Composition | Index |
| Belk | 3.07% | 10.68x |
| Supreme | 0.20% | 9.27x |
| Everlane | 0.22% | 9.17x |
| Zara | 4.23% | 8.51x |
| LOFT | 12.15% | 8.24x |
| Topshop | 0.58% | 7.23x |
| Charlotte Russe | 4.51% | 6.95x |
| American Eagle Outfitters | 9.98% | 6.74x |
| Uniqlo | 2.20% | 6.66x |
| Calvin Klein | 0.57% | 6.61x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Instagram Management.
| Content Affinity | Composition | Index |
| Instagram Management | 0.05% | 4.41x |
| Consumer Rewards | 0.03% | 3.93x |
| South Carolina Travel | 0.03% | 3.69x |
| Southeast College Athletics | 0.28% | 3.43x |
| Law School Research Cluster | 0.05% | 3.40x |
| Virginia Athletics | 0.08% | 3.24x |
| South Carolina News | 4.39% | 3.17x |
| Canada Shopping - General Commerce | 0.03% | 3.17x |
| Online Games | 0.55% | 3.12x |
| Chat Rooms | 0.05% | 3.09x |
Composition Percentage:
The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
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DEMOGRAPHICS
The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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