Dstillery Audiences

RUBY TUESDAY

Audience Size: 1 Million Devices

Explore the Ruby Tuesday Audience

Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ruby Tuesday audience.

Dstillery Crafted Audiences

INTERESTS

The Ruby Tuesday audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ruby Tuesday audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 4.42% 1.97x
Work Hard, Play Hard Travelers 0.03% 1.93x
North Carolina Travel Researchers 4.22% 1.78x
South Atlantic State Fair Visitors 4.36% 1.77x
South Carolina Gamecocks Fans 3.28% 1.71x
Getting Off the Grid Travelers 0.03% 1.71x
Myrtle Beach Trip Planners 3.54% 1.66x
Smoky Mountains Trip Planners 3.71% 1.64x
Florida Atlantic Coast Trip Planners 4.47% 1.64x
Norfolk and Virginia Beach Trip Planners 3.84% 1.55x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.

Location Composition Index
Belk 2.47% 10.56x
LOFT 10.03% 7.97x
Everlane 0.17% 7.59x
Supreme 0.18% 7.02x
Zara 3.00% 6.90x
American Eagle Outfitters 9.78% 6.58x
Uniqlo 1.84% 6.45x
Aeropostale 6.55% 6.34x
Charlotte Russe 5.29% 6.24x
Topshop 0.52% 6.21x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ruby Tuesday audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.05% 3.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.38x
South Carolina News 3.44% 2.69x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.64x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 2.53x
Consumer Rewards 0.04% 2.51x
Tattoos & Costumes 0.04% 2.50x
Motorsports 0.21% 2.39x
Savannah Georgia News 0.89% 2.19x
Online Learning 0.02% 2.09x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female