Dstillery Audiences

RUBY TUESDAY

Audience Size: 1 Million Devices

Explore the Ruby Tuesday Audience

Below you'll find more information about the Ruby Tuesday audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ruby Tuesday audience.

Dstillery Crafted Audiences

INTERESTS

The Ruby Tuesday audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ruby Tuesday audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 4.96% 2.32x
South Carolina Gamecocks Fans 3.71% 2.08x
Work Hard, Play Hard Travelers 0.03% 1.93x
North Carolina Travel Researchers 4.03% 1.89x
Florida Atlantic Coast Trip Planners 4.61% 1.87x
Asheville Trip Planners 3.78% 1.83x
Smoky Mountains Trip Planners 3.68% 1.78x
Myrtle Beach Trip Planners 3.38% 1.73x
Getting Off the Grid Travelers 0.03% 1.71x
North Carolina Football Fans 3.75% 1.70x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Interest attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ruby Tuesday audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ruby Tuesday audience is Belk.

Location Composition Index
Belk 2.72% 10.35x
Supreme 0.20% 8.51x
Everlane 0.20% 8.06x
LOFT 11.15% 8.00x
Zara 3.56% 7.59x
Uniqlo 2.19% 6.83x
Topshop 0.57% 6.63x
American Eagle Outfitters 10.47% 6.50x
Intermix 1.04% 6.37x
Charlotte Russe 5.56% 6.37x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Location attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ruby Tuesday audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 3.98x
Comedy Content 0.08% 3.94x
South Carolina News 4.66% 3.46x
Computer Printers 0.05% 3.02x
Quebec Vacations 0.20% 2.94x
Franco-African Cluster 0.03% 2.88x
Winnipeg Canada News 0.03% 2.86x
Cheerleading 0.17% 2.68x
Holistic Medicine 0.07% 2.59x
Savannah Georgia News 1.17% 2.54x
Composition Percentage: The overlap percentage between the Ruby Tuesday audience and the Content Affinity attribute.
Index: A comparison of the Ruby Tuesday audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ruby Tuesday audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female