Dstillery Audiences

SAFEWAY

Audience Size: 236.1 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 236.1 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 7.41% 8.22x
North West State Fair Visitors 14.82% 6.30x
Oregon Trip Planners 10.63% 6.11x
Oregon Ducks Fans 4.87% 6.05x
Seattle Seahawks Fans 11.28% 4.98x
Washington County and Local Fair Visitors 9.69% 4.94x
Washington Skiers and Snowboarders 10.35% 4.73x
Oregon County and Local Fair Visitors 8.69% 4.42x
Western Canada Skiers and Snowboarders 5.85% 4.34x
Costco Deal Blog Readers 1.07% 3.94x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 0.95% 10.41x
The North Face 0.55% 7.08x
Uniqlo 0.34% 5.56x
Lorna Jane 0.20% 5.38x
Columbia 0.36% 5.33x
Eddie Bauer 0.73% 5.17x
Lululemon 1.35% 4.78x
Levi Strauss 0.59% 4.68x
Zara 0.54% 4.62x
Free People 0.48% 4.23x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.70% 14.07x
Pacific Northwest Information Research Cluster 8.95% 11.27x
Oregon News 7.50% 8.04x
Pac 12 Sports 0.40% 6.33x
Colorado Snow 0.23% 4.48x
Beer, Wine & Alcohol 0.06% 4.36x
Public Policy Media 0.09% 4.15x
Colorado Cluster 1.68% 3.90x
Teen Hair 0.09% 3.89x
Private Aviation 0.09% 3.69x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male