Dstillery Audiences

SAFEWAY

Audience Size: 218.8 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 218.8 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.84% 3.85x
Oregon Ducks Fans 3.16% 3.78x
Washington Skiers and Snowboarders 4.11% 3.25x
Seattle Seahawks Fans 3.78% 2.99x
Seattle Trip Planners 4.17% 2.88x
Summer Festivals and Fairs Visitors 3.63% 2.80x
Santa Cruz Trip Planners 3.58% 2.76x
Montana and Idaho Trip Planners 2.61% 2.36x
Western Canada Skiers and Snowboarders 2.27% 2.14x
Tahoe Skiers and Snowboarders 2.73% 2.14x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Columbia.

Location Composition Index
Columbia 0.90% 11.96x
Lorna Jane 0.37% 11.48x
Patagonia 0.75% 10.74x
Madewell 0.83% 8.73x
Uniqlo 0.67% 8.59x
REI 2.64% 8.51x
Zumiez 1.90% 8.05x
Abercrombie & Fitch 1.00% 7.44x
Ann Taylor 0.81% 7.25x
Michael Kors 1.01% 7.23x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.51% 6.62x
Colorado Cluster 1.67% 6.20x
Pacific Northwest Information Research Cluster 2.59% 5.41x
Oregon News 4.59% 5.38x
Washington & Northern Virginia 2.68% 3.58x
San Francisco Bay Area Cluster 3.03% 3.48x
Northern California Cluster 1.77% 3.35x
Tahoe & Reno Tourism 0.62% 3.32x
San Francisco Tourism 0.29% 2.76x
Colorado Snow 0.66% 2.72x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male