Dstillery Audiences

SAFEWAY

Audience Size: 312.1 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 312.1 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.07% 6.18x
Oregon Trip Planners 10.24% 6.02x
North West State Fair Visitors 12.46% 5.72x
Seattle Seahawks Fans 9.98% 5.45x
Oregon Ducks Fans 6.81% 4.99x
Washington Skiers and Snowboarders 8.29% 4.87x
Oregon County and Local Fair Visitors 10.51% 4.78x
Washington County and Local Fair Visitors 9.93% 4.63x
Seattle Trip Planners 9.66% 4.51x
Summer Festivals and Fairs Visitors 7.87% 3.96x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Patagonia.

Location Composition Index
Patagonia 0.86% 15.73x
REI 2.06% 13.19x
The North Face 0.95% 10.81x
Lorna Jane 0.18% 9.40x
Columbia 0.69% 9.34x
Eddie Bauer 1.61% 7.04x
Abercrombie & Fitch 0.26% 6.83x
Free People 0.73% 5.71x
Uniqlo 0.17% 5.28x
Zumiez 2.19% 5.05x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 4.07% 10.62x
Pacific Northwest Information Research Cluster 8.61% 7.26x
Colorado Snow 0.32% 6.08x
Colorado Cluster 4.22% 6.02x
Beach & Intimate Wear 0.12% 5.93x
Oregon News 9.98% 5.92x
Writing & Publishing 0.21% 5.63x
Phoenix News 7.13% 4.61x
Winter Sports & Gear 0.21% 4.44x
National Parks 0.26% 4.39x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female