Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 312.1 thousand unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.07% | 6.18x |
| Oregon Trip Planners | 10.24% | 6.02x |
| North West State Fair Visitors | 12.46% | 5.72x |
| Seattle Seahawks Fans | 9.98% | 5.45x |
| Oregon Ducks Fans | 6.81% | 4.99x |
| Washington Skiers and Snowboarders | 8.29% | 4.87x |
| Oregon County and Local Fair Visitors | 10.51% | 4.78x |
| Washington County and Local Fair Visitors | 9.93% | 4.63x |
| Seattle Trip Planners | 9.66% | 4.51x |
| Summer Festivals and Fairs Visitors | 7.87% | 3.96x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Curious about what else the Safeway audience is interested in?
Sign Up
APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.86% | 15.73x |
| REI | 2.06% | 13.19x |
| The North Face | 0.95% | 10.81x |
| Lorna Jane | 0.18% | 9.40x |
| Columbia | 0.69% | 9.34x |
| Eddie Bauer | 1.61% | 7.04x |
| Abercrombie & Fitch | 0.26% | 6.83x |
| Free People | 0.73% | 5.71x |
| Uniqlo | 0.17% | 5.28x |
| Zumiez | 2.19% | 5.05x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Want to find more of the Safeway audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 4.07% | 10.62x |
| Pacific Northwest Information Research Cluster | 8.61% | 7.26x |
| Colorado Snow | 0.32% | 6.08x |
| Colorado Cluster | 4.22% | 6.02x |
| Beach & Intimate Wear | 0.12% | 5.93x |
| Oregon News | 9.98% | 5.92x |
| Writing & Publishing | 0.21% | 5.63x |
| Phoenix News | 7.13% | 4.61x |
| Winter Sports & Gear | 0.21% | 4.44x |
| National Parks | 0.26% | 4.39x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Want to see more of the Content Affinities the Safeway audience visits?
Sign Up
DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Safeway audience?
Sign Up