Dstillery Audiences

SAFEWAY

Audience Size: 1.2 Million Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 10.18% 4.68x
South West State Fair Visitors 10.54% 4.52x
Oregon Trip Planners 8.53% 4.41x
Seattle Seahawks Fans 8.65% 4.06x
Santa Cruz Trip Planners 8.72% 3.93x
Oregon County and Local Fair Visitors 8.22% 3.90x
Washington County and Local Fair Visitors 8.06% 3.86x
Summer Festivals and Fairs Visitors 7.92% 3.82x
Seattle Trip Planners 9.83% 3.74x
Oregon Ducks Fans 5.59% 3.63x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.99% 9.64x
Patagonia 1.88% 8.27x
The North Face 2.91% 7.80x
Columbia 1.92% 6.84x
Eddie Bauer 3.31% 6.56x
Everlane 0.14% 6.26x
Lorna Jane 0.55% 6.12x
Uniqlo 1.81% 5.99x
Levi Strauss 1.68% 5.62x
Joe's Jeans 0.28% 5.33x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.71% 8.09x
Pacific Northwest Information Research Cluster 6.16% 6.82x
San Francisco Bay Area Cluster 6.88% 5.35x
Oregon News 7.26% 5.12x
Colorado Cluster 2.27% 4.72x
Northern California Cluster 3.67% 4.58x
Tahoe & Reno Tourism 0.85% 3.94x
Survey Websites 0.01% 3.85x
San Francisco Tourism 0.25% 3.82x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 3.75x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male