Dstillery Audiences

SAFEWAY

Audience Size: 1.1 Million Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 10.11% 4.18x
South West State Fair Visitors 9.77% 4.04x
Oregon Trip Planners 8.90% 3.78x
Seattle Seahawks Fans 8.56% 3.55x
Washington County and Local Fair Visitors 8.29% 3.54x
Oregon County and Local Fair Visitors 7.99% 3.52x
Santa Cruz Trip Planners 8.50% 3.46x
Oregon Ducks Fans 5.97% 3.20x
Seattle Trip Planners 9.58% 3.11x
Summer Festivals and Fairs Visitors 7.23% 3.06x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.85% 9.32x
The North Face 2.79% 8.07x
Patagonia 1.95% 7.41x
Eddie Bauer 2.83% 6.64x
Columbia 1.71% 6.57x
Lorna Jane 0.47% 6.26x
Uniqlo 1.65% 6.25x
Carhartt 0.64% 6.07x
Everlane 0.12% 5.99x
Joe's Jeans 0.36% 5.76x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 17.74x
Pacific Northwest Sports & News Cluster 4.15% 6.22x
Pacific Northwest Information Research Cluster 6.17% 5.92x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.29x
San Francisco Bay Area Cluster 6.84% 5.16x
Oregon News 7.21% 4.83x
Northern California Cluster 3.55% 4.49x
Colorado Cluster 2.05% 4.27x
Survey Websites 0.02% 3.95x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.66x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male