Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 847.1 thousand unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 6.37% | 4.67x |
| Oregon Ducks Fans | 4.32% | 4.45x |
| Santa Cruz Trip Planners | 5.47% | 3.91x |
| Seattle Seahawks Fans | 5.75% | 3.82x |
| Seattle Trip Planners | 6.47% | 3.60x |
| Washington Skiers and Snowboarders | 5.21% | 3.59x |
| Summer Festivals and Fairs Visitors | 4.55% | 3.31x |
| Tahoe Skiers and Snowboarders | 4.20% | 3.09x |
| Symphony Music Enthusiasts | 3.95% | 2.89x |
| Montana and Idaho Trip Planners | 3.50% | 2.79x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is REI.
| Location | Composition | Index |
| REI | 2.85% | 8.86x |
| Columbia | 1.52% | 8.70x |
| Lorna Jane | 0.69% | 8.30x |
| The North Face | 2.65% | 8.25x |
| Patagonia | 1.65% | 7.74x |
| Eddie Bauer | 1.71% | 7.56x |
| Uniqlo | 1.35% | 7.36x |
| Levi Strauss | 1.10% | 7.33x |
| Everlane | 0.10% | 7.25x |
| Gymboree | 2.88% | 6.93x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.62% | 6.95x |
| Pacific Northwest Information Research Cluster | 4.63% | 6.31x |
| Oregon News | 6.20% | 5.96x |
| San Francisco Bay Area Cluster | 5.48% | 5.20x |
| Colorado Cluster | 1.68% | 5.06x |
| Northern California Cluster | 2.50% | 4.14x |
| Colorado News | 5.36% | 3.18x |
| Phoenix News | 2.61% | 2.39x |
| Sports Fanatics | 7.33% | 1.52x |
| News Cluster | 3.39% | 1.45x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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