Dstillery Audiences

SAFEWAY

Audience Size: 1.1 Million Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 10.79% 4.65x
Oregon Trip Planners 9.36% 4.49x
South West State Fair Visitors 10.24% 3.89x
Seattle Seahawks Fans 8.79% 3.77x
Washington County and Local Fair Visitors 8.11% 3.71x
Seattle Trip Planners 9.71% 3.71x
Santa Cruz Trip Planners 8.34% 3.61x
Washington Skiers and Snowboarders 8.20% 3.52x
Oregon County and Local Fair Visitors 8.34% 3.52x
Summer Festivals and Fairs Visitors 7.39% 3.36x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 3.12% 10.07x
Patagonia 1.93% 8.98x
The North Face 3.05% 7.70x
Columbia 1.91% 7.28x
Lorna Jane 0.72% 6.74x
Eddie Bauer 3.72% 6.58x
Uniqlo 2.02% 5.98x
Everlane 0.14% 5.87x
Joe's Jeans 0.28% 5.83x
Bonobos 1.68% 5.81x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.77% 8.20x
Pacific Northwest Information Research Cluster 6.40% 6.71x
Environmental Conservation 0.02% 5.87x
Oregon News 7.77% 5.15x
San Francisco Bay Area Cluster 6.26% 5.02x
Vancouver British Columbia Research Cluster 0.09% 4.84x
Colorado Cluster 2.01% 4.37x
Northern California Cluster 3.19% 4.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.69x
Phoenix News 4.81% 3.58x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male