Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 829.3 thousand unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.07% | 6.18x |
| North West State Fair Visitors | 13.81% | 5.62x |
| Seattle Seahawks Fans | 11.07% | 4.84x |
| Social Distancing Content Readers | 0.18% | 4.81x |
| Oregon Trip Planners | 10.16% | 4.76x |
| Seattle Trip Planners | 10.58% | 4.69x |
| Washington County and Local Fair Visitors | 10.43% | 4.68x |
| Washington Skiers and Snowboarders | 9.47% | 4.44x |
| Summer Festivals and Fairs Visitors | 8.93% | 3.94x |
| Oregon County and Local Fair Visitors | 9.82% | 3.88x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is REI.
| Location | Composition | Index |
| REI | 2.67% | 10.43x |
| Patagonia | 1.63% | 10.25x |
| Columbia | 1.58% | 8.76x |
| Abercrombie & Fitch | 0.77% | 8.15x |
| Lorna Jane | 0.55% | 7.89x |
| The North Face | 2.51% | 7.81x |
| Eddie Bauer | 3.28% | 7.13x |
| Bonobos | 1.28% | 5.83x |
| Uniqlo | 1.45% | 5.82x |
| Forever 21 | 4.97% | 5.67x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 5.12% | 9.92x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.09% | 9.29x |
| Pacific Northwest Information Research Cluster | 9.69% | 7.41x |
| Local & Travel England - Northern England | 0.05% | 5.95x |
| Colorado Cluster | 3.96% | 5.28x |
| Oregon News | 9.45% | 4.86x |
| Phoenix News | 7.95% | 4.75x |
| Mid-Atlantic Beaches | 0.05% | 4.10x |
| Pac 12 Sports | 0.15% | 4.04x |
| Scotland Travel | 0.04% | 3.86x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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