Dstillery Audiences

SAFEWAY

Audience Size: 364.2 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 364.2 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 15.05% 5.87x
Oregon Trip Planners 10.47% 5.54x
Oregon Ducks Fans 5.57% 5.23x
Seattle Seahawks Fans 10.54% 4.85x
Washington Skiers and Snowboarders 9.00% 4.75x
Washington County and Local Fair Visitors 10.47% 4.40x
Seattle Trip Planners 10.01% 4.39x
Oregon County and Local Fair Visitors 9.70% 4.17x
Western Canada Skiers and Snowboarders 5.57% 3.85x
Aspen Trip Planners 4.90% 3.64x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 3.11% 11.40x
Lorna Jane 0.73% 9.76x
Columbia 1.25% 9.34x
Patagonia 1.06% 8.02x
Uniqlo 0.87% 7.92x
The North Face 1.96% 7.85x
Everlane 0.02% 7.47x
Joe's Jeans 0.12% 6.56x
Eddie Bauer 3.71% 6.22x
Abercrombie & Fitch 0.52% 6.12x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.31% 12.83x
Pacific Northwest Information Research Cluster 8.93% 9.10x
Oregon News 9.21% 6.83x
Pac 12 Sports 0.35% 5.37x
Colorado Cluster 3.26% 5.02x
Law School 0.14% 4.89x
Video Content Sites 0.11% 4.62x
Colorado Snow 0.35% 4.47x
Aid Groups 0.11% 4.45x
New Parents 0.11% 4.36x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male