Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 6.47% | 5.15x |
| Oregon Ducks Fans | 4.57% | 4.78x |
| Seattle Seahawks Fans | 5.89% | 4.23x |
| Santa Cruz Trip Planners | 5.09% | 3.83x |
| Seattle Trip Planners | 6.40% | 3.81x |
| Washington Skiers and Snowboarders | 5.29% | 3.49x |
| Summer Festivals and Fairs Visitors | 4.30% | 3.09x |
| Montana and Idaho Trip Planners | 3.60% | 2.95x |
| Tahoe Skiers and Snowboarders | 3.53% | 2.79x |
| San Francisco Giants Fans | 3.24% | 2.79x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is REI.
| Location | Composition | Index |
| REI | 2.77% | 8.75x |
| The North Face | 2.68% | 7.81x |
| Columbia | 1.66% | 7.55x |
| Eddie Bauer | 2.35% | 7.46x |
| Patagonia | 1.88% | 7.45x |
| Lorna Jane | 0.59% | 7.37x |
| Levi Strauss | 1.41% | 6.92x |
| Uniqlo | 1.49% | 6.65x |
| Gymboree | 3.28% | 5.99x |
| Everlane | 0.10% | 5.79x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 17.74x |
| Handyman Tools | 0.01% | 8.48x |
| Pacific Northwest Sports & News Cluster | 4.16% | 6.04x |
| Pacific Northwest Information Research Cluster | 5.63% | 5.78x |
| Oregon News | 7.22% | 5.36x |
| San Francisco Bay Area Cluster | 6.15% | 4.90x |
| Survey Websites | 0.02% | 4.84x |
| Content Streamers & Downloaders | 0.03% | 4.68x |
| Colorado Cluster | 1.89% | 4.58x |
| Northern California Cluster | 2.98% | 4.13x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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