Dstillery Audiences

SAFEWAY

Audience Size: 676.2 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 676.2 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 11.07% 6.19x
Oregon Ducks Fans 5.67% 5.81x
North West State Fair Visitors 14.36% 5.69x
Washington Skiers and Snowboarders 9.56% 5.21x
Seattle Seahawks Fans 9.93% 4.76x
Washington County and Local Fair Visitors 10.23% 4.49x
Seattle Trip Planners 10.78% 4.35x
Oregon County and Local Fair Visitors 10.43% 4.32x
Western Canada Skiers and Snowboarders 5.45% 4.07x
Social Distancing Content Readers 2.20% 3.93x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Patagonia.

Location Composition Index
Patagonia 1.42% 7.14x
REI 3.85% 6.78x
The North Face 2.74% 5.38x
Columbia 1.70% 5.26x
Lorna Jane 0.93% 5.11x
Uniqlo 1.27% 5.09x
Everlane 0.03% 4.71x
Bonobos 1.14% 4.15x
Zara 1.80% 4.07x
Eddie Bauer 5.25% 4.03x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.53% 12.00x
Pacific Northwest Information Research Cluster 8.35% 9.39x
Vancouver British Columbia Research Cluster 0.08% 8.21x
Oregon News 9.11% 7.20x
Pac 12 Sports 0.42% 6.08x
Colorado Cluster 2.99% 5.84x
Phoenix News 5.20% 5.27x
Colorado Snow 0.23% 4.87x
Comedy Content 0.08% 3.92x
Romanian News 0.03% 3.84x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male