Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 251.5 thousand unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 12.48% | 5.80x |
| North West State Fair Visitors | 14.28% | 5.64x |
| Oregon County and Local Fair Visitors | 12.23% | 4.69x |
| Washington Skiers and Snowboarders | 10.17% | 4.66x |
| Seattle Seahawks Fans | 10.89% | 4.64x |
| Oregon Ducks Fans | 7.86% | 4.57x |
| Washington County and Local Fair Visitors | 11.03% | 4.38x |
| Seattle Trip Planners | 10.24% | 4.14x |
| Summer Festivals and Fairs Visitors | 9.27% | 3.76x |
| Western Canada Skiers and Snowboarders | 5.77% | 3.63x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.04% | 16.45x |
| REI | 2.44% | 13.64x |
| Everlane | 0.02% | 11.44x |
| The North Face | 1.20% | 9.88x |
| Columbia | 0.90% | 9.30x |
| Lorna Jane | 0.22% | 9.11x |
| Eddie Bauer | 2.36% | 7.19x |
| Abercrombie & Fitch | 0.31% | 6.46x |
| Free People | 0.99% | 6.05x |
| Zumiez | 3.20% | 5.15x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.61% | 9.81x |
| Pacific Northwest Sports & News Cluster | 3.50% | 9.46x |
| Pacific Northwest Information Research Cluster | 8.76% | 7.10x |
| Colorado Cluster | 4.29% | 5.97x |
| Oregon News | 10.64% | 5.77x |
| Music Education | 0.22% | 5.40x |
| Community Planning & Transportation | 0.11% | 5.09x |
| Book Publishers | 0.18% | 4.85x |
| Phoenix News | 6.42% | 4.08x |
| Writing Resources | 0.06% | 3.94x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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