Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 10.18% | 4.68x |
| South West State Fair Visitors | 10.54% | 4.52x |
| Oregon Trip Planners | 8.53% | 4.41x |
| Seattle Seahawks Fans | 8.65% | 4.06x |
| Santa Cruz Trip Planners | 8.72% | 3.93x |
| Oregon County and Local Fair Visitors | 8.22% | 3.90x |
| Washington County and Local Fair Visitors | 8.06% | 3.86x |
| Summer Festivals and Fairs Visitors | 7.92% | 3.82x |
| Seattle Trip Planners | 9.83% | 3.74x |
| Oregon Ducks Fans | 5.59% | 3.63x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is REI.
| Location | Composition | Index |
| REI | 2.99% | 9.64x |
| Patagonia | 1.88% | 8.27x |
| The North Face | 2.91% | 7.80x |
| Columbia | 1.92% | 6.84x |
| Eddie Bauer | 3.31% | 6.56x |
| Everlane | 0.14% | 6.26x |
| Lorna Jane | 0.55% | 6.12x |
| Uniqlo | 1.81% | 5.99x |
| Levi Strauss | 1.68% | 5.62x |
| Joe's Jeans | 0.28% | 5.33x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.71% | 8.09x |
| Pacific Northwest Information Research Cluster | 6.16% | 6.82x |
| San Francisco Bay Area Cluster | 6.88% | 5.35x |
| Oregon News | 7.26% | 5.12x |
| Colorado Cluster | 2.27% | 4.72x |
| Northern California Cluster | 3.67% | 4.58x |
| Tahoe & Reno Tourism | 0.85% | 3.94x |
| Survey Websites | 0.01% | 3.85x |
| San Francisco Tourism | 0.25% | 3.82x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.04% | 3.75x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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