Dstillery Audiences

SAFEWAY

Audience Size: 982.2 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 982.2 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 12.49% 5.24x
Oregon Trip Planners 10.55% 4.84x
Seattle Seahawks Fans 9.99% 4.43x
Washington County and Local Fair Visitors 9.42% 4.26x
Seattle Trip Planners 10.86% 4.21x
Washington Skiers and Snowboarders 8.87% 4.08x
Oregon County and Local Fair Visitors 8.98% 3.98x
Summer Festivals and Fairs Visitors 8.79% 3.68x
Oregon Ducks Fans 6.27% 3.67x
South West State Fair Visitors 11.06% 3.65x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.97% 10.06x
Patagonia 1.83% 9.58x
Columbia 1.77% 7.83x
The North Face 2.90% 7.68x
Lorna Jane 0.66% 7.30x
Eddie Bauer 3.65% 6.87x
Abercrombie & Fitch 1.34% 5.96x
Uniqlo 1.79% 5.90x
Bonobos 1.53% 5.71x
Joe's Jeans 0.23% 5.63x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 4.04% 8.89x
Pacific Northwest Information Research Cluster 8.24% 7.84x
Oregon News 8.59% 5.72x
San Francisco Bay Area Cluster 5.24% 5.40x
Colorado Cluster 2.71% 5.00x
Northern California Cluster 3.22% 4.80x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 4.28x
San Francisco Tourism 0.16% 4.27x
Vancouver British Columbia Research Cluster 0.07% 4.05x
Pac 12 Sports 0.20% 3.99x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male