Dstillery Audiences

SAFEWAY

Audience Size: 96.5 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 96.5 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 13.22% 6.46x
Oregon Ducks Fans 7.92% 5.34x
North West State Fair Visitors 13.22% 5.25x
Oregon County and Local Fair Visitors 12.53% 5.22x
Seattle Seahawks Fans 10.99% 4.76x
Washington County and Local Fair Visitors 10.99% 4.62x
Washington Skiers and Snowboarders 8.92% 4.48x
Western Canada Skiers and Snowboarders 6.76% 4.37x
Seattle Trip Planners 9.92% 4.23x
Montana and Idaho Trip Planners 7.53% 3.82x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 14.01x
The North Face 1.42% 13.61x
Joe's Jeans 0.06% 9.55x
REI 1.59% 8.58x
Eddie Bauer 2.49% 8.39x
Ann Taylor 0.79% 7.32x
American Apparel 0.60% 5.66x
Michael Kors 2.38% 5.41x
H&M 1.95% 5.40x
Zumiez 3.77% 5.40x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.15% 9.41x
Pacific Northwest Information Research Cluster 8.92% 7.88x
Colorado Cluster 4.30% 6.96x
Oregon News 11.76% 6.70x
Colorado Snow 0.46% 6.30x
Tahoe & Reno Tourism 0.77% 5.28x
Phoenix News 7.92% 5.20x
China Cluster 0.23% 4.22x
Canada Consumer Product Cluster 0.23% 4.01x
Colorado News 8.15% 3.87x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male