Dstillery Audiences

SAFEWAY

Audience Size: 531.5 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 531.5 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 5.74% 4.04x
Oregon Ducks Fans 3.68% 3.72x
Seattle Seahawks Fans 4.74% 3.52x
Washington Skiers and Snowboarders 5.10% 3.47x
Seattle Trip Planners 5.43% 3.15x
Santa Cruz Trip Planners 5.00% 3.06x
Summer Festivals and Fairs Visitors 4.40% 3.04x
Montana and Idaho Trip Planners 3.46% 2.65x
Tahoe Skiers and Snowboarders 3.71% 2.62x
Rodeo Enthusiasts 3.43% 2.55x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Columbia.

Location Composition Index
Columbia 1.40% 10.73x
REI 3.09% 8.94x
Lorna Jane 0.68% 8.39x
Patagonia 1.21% 8.28x
Uniqlo 1.18% 7.66x
Zumiez 3.16% 7.42x
Everlane 0.08% 7.42x
The North Face 2.35% 7.40x
Madewell 1.47% 7.23x
Eddie Bauer 1.25% 7.14x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.76% 6.35x
Colorado Cluster 1.91% 6.20x
Pacific Northwest Information Research Cluster 3.64% 6.11x
Oregon News 4.66% 5.04x
San Francisco Bay Area Cluster 4.17% 4.53x
Northern California Cluster 2.14% 4.00x
Tahoe & Reno Tourism 0.79% 3.83x
San Francisco Tourism 0.36% 3.38x
Memes & Comedy 0.09% 3.26x
Colorado News 4.38% 3.19x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male