Dstillery Audiences

SAFEWAY

Audience Size: 505.4 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 505.4 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 12.06% 6.18x
North West State Fair Visitors 14.73% 5.95x
Oregon Ducks Fans 6.70% 5.78x
Washington Skiers and Snowboarders 9.76% 5.16x
Oregon County and Local Fair Visitors 11.48% 4.72x
Seattle Seahawks Fans 9.64% 4.71x
Washington County and Local Fair Visitors 10.73% 4.67x
Seattle Trip Planners 9.73% 4.23x
Western Canada Skiers and Snowboarders 6.06% 4.03x
Montana and Idaho Trip Planners 6.38% 3.52x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.15% 7.05x
Patagonia 0.85% 7.02x
The North Face 1.61% 5.93x
Columbia 1.00% 5.26x
Lorna Jane 0.48% 4.78x
Uniqlo 0.62% 4.62x
Eddie Bauer 2.75% 3.98x
Bonobos 0.55% 3.84x
Everlane 0.01% 3.83x
Zara 0.89% 3.83x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.83% 9.58x
Pacific Northwest Information Research Cluster 8.15% 8.28x
Oregon News 10.96% 7.19x
Healthcare Jobs 0.07% 7.14x
Colorado Snow 0.38% 6.23x
Colorado Cluster 3.08% 5.59x
Phoenix News 6.49% 5.19x
Electrical Engineering 0.05% 4.68x
Vietnam Cluster 0.09% 4.57x
Colorado News 6.90% 3.66x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male