Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 531.5 thousand unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 5.74% | 4.04x |
| Oregon Ducks Fans | 3.68% | 3.72x |
| Seattle Seahawks Fans | 4.74% | 3.52x |
| Washington Skiers and Snowboarders | 5.10% | 3.47x |
| Seattle Trip Planners | 5.43% | 3.15x |
| Santa Cruz Trip Planners | 5.00% | 3.06x |
| Summer Festivals and Fairs Visitors | 4.40% | 3.04x |
| Montana and Idaho Trip Planners | 3.46% | 2.65x |
| Tahoe Skiers and Snowboarders | 3.71% | 2.62x |
| Rodeo Enthusiasts | 3.43% | 2.55x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.40% | 10.73x |
| REI | 3.09% | 8.94x |
| Lorna Jane | 0.68% | 8.39x |
| Patagonia | 1.21% | 8.28x |
| Uniqlo | 1.18% | 7.66x |
| Zumiez | 3.16% | 7.42x |
| Everlane | 0.08% | 7.42x |
| The North Face | 2.35% | 7.40x |
| Madewell | 1.47% | 7.23x |
| Eddie Bauer | 1.25% | 7.14x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.76% | 6.35x |
| Colorado Cluster | 1.91% | 6.20x |
| Pacific Northwest Information Research Cluster | 3.64% | 6.11x |
| Oregon News | 4.66% | 5.04x |
| San Francisco Bay Area Cluster | 4.17% | 4.53x |
| Northern California Cluster | 2.14% | 4.00x |
| Tahoe & Reno Tourism | 0.79% | 3.83x |
| San Francisco Tourism | 0.36% | 3.38x |
| Memes & Comedy | 0.09% | 3.26x |
| Colorado News | 4.38% | 3.19x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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