Dstillery Audiences

SAFEWAY

Audience Size: 847.1 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 847.1 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.37% 4.67x
Oregon Ducks Fans 4.32% 4.45x
Santa Cruz Trip Planners 5.47% 3.91x
Seattle Seahawks Fans 5.75% 3.82x
Seattle Trip Planners 6.47% 3.60x
Washington Skiers and Snowboarders 5.21% 3.59x
Summer Festivals and Fairs Visitors 4.55% 3.31x
Tahoe Skiers and Snowboarders 4.20% 3.09x
Symphony Music Enthusiasts 3.95% 2.89x
Montana and Idaho Trip Planners 3.50% 2.79x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.85% 8.86x
Columbia 1.52% 8.70x
Lorna Jane 0.69% 8.30x
The North Face 2.65% 8.25x
Patagonia 1.65% 7.74x
Eddie Bauer 1.71% 7.56x
Uniqlo 1.35% 7.36x
Levi Strauss 1.10% 7.33x
Everlane 0.10% 7.25x
Gymboree 2.88% 6.93x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.62% 6.95x
Pacific Northwest Information Research Cluster 4.63% 6.31x
Oregon News 6.20% 5.96x
San Francisco Bay Area Cluster 5.48% 5.20x
Colorado Cluster 1.68% 5.06x
Northern California Cluster 2.50% 4.14x
Colorado News 5.36% 3.18x
Phoenix News 2.61% 2.39x
Sports Fanatics 7.33% 1.52x
News Cluster 3.39% 1.45x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male