Dstillery Audiences

SAFEWAY

Audience Size: 829.3 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 829.3 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.07% 6.18x
North West State Fair Visitors 13.81% 5.62x
Seattle Seahawks Fans 11.07% 4.84x
Social Distancing Content Readers 0.18% 4.81x
Oregon Trip Planners 10.16% 4.76x
Seattle Trip Planners 10.58% 4.69x
Washington County and Local Fair Visitors 10.43% 4.68x
Washington Skiers and Snowboarders 9.47% 4.44x
Summer Festivals and Fairs Visitors 8.93% 3.94x
Oregon County and Local Fair Visitors 9.82% 3.88x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.67% 10.43x
Patagonia 1.63% 10.25x
Columbia 1.58% 8.76x
Abercrombie & Fitch 0.77% 8.15x
Lorna Jane 0.55% 7.89x
The North Face 2.51% 7.81x
Eddie Bauer 3.28% 7.13x
Bonobos 1.28% 5.83x
Uniqlo 1.45% 5.82x
Forever 21 4.97% 5.67x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.12% 9.92x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.09% 9.29x
Pacific Northwest Information Research Cluster 9.69% 7.41x
Local & Travel England - Northern England 0.05% 5.95x
Colorado Cluster 3.96% 5.28x
Oregon News 9.45% 4.86x
Phoenix News 7.95% 4.75x
Mid-Atlantic Beaches 0.05% 4.10x
Pac 12 Sports 0.15% 4.04x
Scotland Travel 0.04% 3.86x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male