Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 10.79% | 4.65x |
| Oregon Trip Planners | 9.36% | 4.49x |
| South West State Fair Visitors | 10.24% | 3.89x |
| Seattle Seahawks Fans | 8.79% | 3.77x |
| Washington County and Local Fair Visitors | 8.11% | 3.71x |
| Seattle Trip Planners | 9.71% | 3.71x |
| Santa Cruz Trip Planners | 8.34% | 3.61x |
| Washington Skiers and Snowboarders | 8.20% | 3.52x |
| Oregon County and Local Fair Visitors | 8.34% | 3.52x |
| Summer Festivals and Fairs Visitors | 7.39% | 3.36x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
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APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is REI.
| Location | Composition | Index |
| REI | 3.12% | 10.07x |
| Patagonia | 1.93% | 8.98x |
| The North Face | 3.05% | 7.70x |
| Columbia | 1.91% | 7.28x |
| Lorna Jane | 0.72% | 6.74x |
| Eddie Bauer | 3.72% | 6.58x |
| Uniqlo | 2.02% | 5.98x |
| Everlane | 0.14% | 5.87x |
| Joe's Jeans | 0.28% | 5.83x |
| Bonobos | 1.68% | 5.81x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.77% | 8.20x |
| Pacific Northwest Information Research Cluster | 6.40% | 6.71x |
| Environmental Conservation | 0.02% | 5.87x |
| Oregon News | 7.77% | 5.15x |
| San Francisco Bay Area Cluster | 6.26% | 5.02x |
| Vancouver British Columbia Research Cluster | 0.09% | 4.84x |
| Colorado Cluster | 2.01% | 4.37x |
| Northern California Cluster | 3.19% | 4.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.69x |
| Phoenix News | 4.81% | 3.58x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
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DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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