Dstillery Audiences

SAFEWAY

Audience Size: 107.7 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 107.7 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 12.94% 5.80x
Oregon Ducks Fans 7.54% 4.86x
North West State Fair Visitors 11.93% 4.76x
Oregon County and Local Fair Visitors 11.68% 4.64x
Washington Skiers and Snowboarders 8.04% 4.04x
Washington County and Local Fair Visitors 9.17% 3.74x
Phoenix Trip Planners 6.41% 3.60x
Western Canada Skiers and Snowboarders 6.16% 3.58x
Seattle Trip Planners 9.05% 3.57x
Social Distancing Content Readers 3.64% 3.55x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Patagonia.

Location Composition Index
Patagonia 0.72% 17.85x
REI 2.28% 17.70x
Lorna Jane 0.31% 16.01x
Columbia 0.82% 12.58x
The North Face 0.93% 9.44x
Eddie Bauer 2.15% 7.94x
Uniqlo 0.34% 7.68x
Bonobos 0.37% 7.31x
Intermix 0.12% 6.95x
Free People 0.90% 6.94x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.02% 10.21x
Oregon News 11.93% 6.71x
Pacific Northwest Information Research Cluster 6.91% 6.27x
International Travel 0.38% 5.43x
Phoenix News 7.29% 5.32x
Colorado Cluster 3.02% 4.51x
Right Wing Blogs - Pro-gun & Pro-life 1.26% 4.26x
Northern California Cluster 2.01% 4.18x
Public Policy Media 0.38% 4.07x
Australia & New Zealand Media 0.50% 4.04x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female