Dstillery Audiences

SAFEWAY

Audience Size: 487 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 487 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 16.42% 6.77x
Oregon Trip Planners 13.61% 6.31x
True Crime Podcast Listeners 0.07% 6.18x
Seattle Seahawks Fans 14.34% 6.08x
Seattle Trip Planners 13.22% 5.66x
Washington County and Local Fair Visitors 13.47% 5.62x
Washington Skiers and Snowboarders 11.66% 5.53x
Oregon County and Local Fair Visitors 12.70% 5.11x
Oregon Ducks Fans 8.32% 4.94x
Summer Festivals and Fairs Visitors 10.27% 4.34x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.07% 11.66x
Patagonia 1.09% 10.60x
Columbia 0.94% 9.22x
The North Face 1.49% 7.62x
Eddie Bauer 2.08% 7.11x
Lorna Jane 0.27% 6.85x
Abercrombie & Fitch 0.37% 6.36x
Maurices 1.55% 5.67x
Zumiez 4.21% 4.91x
Free People 1.27% 4.81x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 6.13% 11.55x
Pacific Northwest Information Research Cluster 13.39% 7.94x
Colorado Snow 0.68% 7.87x
Oregon News 13.09% 6.51x
Colorado Cluster 5.09% 5.43x
Phoenix News 11.22% 5.01x
Art News & Products 0.14% 4.93x
Beach & Intimate Wear 0.08% 3.70x
Winter Sports & Gear 0.22% 3.70x
Mid-Atlantic Beaches 0.05% 3.68x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male