Explore the Safeway Audience
Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Safeway audience.
INTERESTS
The Safeway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Safeway audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 10.11% | 4.18x |
| South West State Fair Visitors | 9.77% | 4.04x |
| Oregon Trip Planners | 8.90% | 3.78x |
| Seattle Seahawks Fans | 8.56% | 3.55x |
| Washington County and Local Fair Visitors | 8.29% | 3.54x |
| Oregon County and Local Fair Visitors | 7.99% | 3.52x |
| Santa Cruz Trip Planners | 8.50% | 3.46x |
| Oregon Ducks Fans | 5.97% | 3.20x |
| Seattle Trip Planners | 9.58% | 3.11x |
| Summer Festivals and Fairs Visitors | 7.23% | 3.06x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Curious about what else the Safeway audience is interested in?
Sign Up
APPAREL RETAILERS
The Safeway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Safeway audience is REI.
| Location | Composition | Index |
| REI | 2.85% | 9.32x |
| The North Face | 2.79% | 8.07x |
| Patagonia | 1.95% | 7.41x |
| Eddie Bauer | 2.83% | 6.64x |
| Columbia | 1.71% | 6.57x |
| Lorna Jane | 0.47% | 6.26x |
| Uniqlo | 1.65% | 6.25x |
| Carhartt | 0.64% | 6.07x |
| Everlane | 0.12% | 5.99x |
| Joe's Jeans | 0.36% | 5.76x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Want to find more of the Safeway audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Safeway audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 17.74x |
| Pacific Northwest Sports & News Cluster | 4.15% | 6.22x |
| Pacific Northwest Information Research Cluster | 6.17% | 5.92x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 5.29x |
| San Francisco Bay Area Cluster | 6.84% | 5.16x |
| Oregon News | 7.21% | 4.83x |
| Northern California Cluster | 3.55% | 4.49x |
| Colorado Cluster | 2.05% | 4.27x |
| Survey Websites | 0.02% | 3.95x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.66x |
Composition Percentage:
The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Want to see more of the Content Affinities the Safeway audience visits?
Sign Up
DEMOGRAPHICS
The Safeway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Safeway audience?
Sign Up