Dstillery Audiences

SAFEWAY

Audience Size: 1 Million Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 6.47% 5.15x
Oregon Ducks Fans 4.57% 4.78x
Seattle Seahawks Fans 5.89% 4.23x
Santa Cruz Trip Planners 5.09% 3.83x
Seattle Trip Planners 6.40% 3.81x
Washington Skiers and Snowboarders 5.29% 3.49x
Summer Festivals and Fairs Visitors 4.30% 3.09x
Montana and Idaho Trip Planners 3.60% 2.95x
Tahoe Skiers and Snowboarders 3.53% 2.79x
San Francisco Giants Fans 3.24% 2.79x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is REI.

Location Composition Index
REI 2.77% 8.75x
The North Face 2.68% 7.81x
Columbia 1.66% 7.55x
Eddie Bauer 2.35% 7.46x
Patagonia 1.88% 7.45x
Lorna Jane 0.59% 7.37x
Levi Strauss 1.41% 6.92x
Uniqlo 1.49% 6.65x
Gymboree 3.28% 5.99x
Everlane 0.10% 5.79x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 17.74x
Handyman Tools 0.01% 8.48x
Pacific Northwest Sports & News Cluster 4.16% 6.04x
Pacific Northwest Information Research Cluster 5.63% 5.78x
Oregon News 7.22% 5.36x
San Francisco Bay Area Cluster 6.15% 4.90x
Survey Websites 0.02% 4.84x
Content Streamers & Downloaders 0.03% 4.68x
Colorado Cluster 1.89% 4.58x
Northern California Cluster 2.98% 4.13x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male