Dstillery Audiences

SAFEWAY

Audience Size: 251.5 Thousand Devices

Explore the Safeway Audience

Below you'll find more information about the Safeway audience, broken down in different categories based on their digital and physical behaviors. These are 251.5 thousand unique devices whose actions qualify for the Safeway audience.

Dstillery Crafted Audiences

INTERESTS

The Safeway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Safeway audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 12.48% 5.80x
North West State Fair Visitors 14.28% 5.64x
Oregon County and Local Fair Visitors 12.23% 4.69x
Washington Skiers and Snowboarders 10.17% 4.66x
Seattle Seahawks Fans 10.89% 4.64x
Oregon Ducks Fans 7.86% 4.57x
Washington County and Local Fair Visitors 11.03% 4.38x
Seattle Trip Planners 10.24% 4.14x
Summer Festivals and Fairs Visitors 9.27% 3.76x
Western Canada Skiers and Snowboarders 5.77% 3.63x
Composition Percentage: The overlap percentage between the Safeway audience and the Interest attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Safeway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Safeway audience is Patagonia.

Location Composition Index
Patagonia 1.04% 16.45x
REI 2.44% 13.64x
Everlane 0.02% 11.44x
The North Face 1.20% 9.88x
Columbia 0.90% 9.30x
Lorna Jane 0.22% 9.11x
Eddie Bauer 2.36% 7.19x
Abercrombie & Fitch 0.31% 6.46x
Free People 0.99% 6.05x
Zumiez 3.20% 5.15x
Composition Percentage: The overlap percentage between the Safeway audience and the Location attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Safeway audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.61% 9.81x
Pacific Northwest Sports & News Cluster 3.50% 9.46x
Pacific Northwest Information Research Cluster 8.76% 7.10x
Colorado Cluster 4.29% 5.97x
Oregon News 10.64% 5.77x
Music Education 0.22% 5.40x
Community Planning & Transportation 0.11% 5.09x
Book Publishers 0.18% 4.85x
Phoenix News 6.42% 4.08x
Writing Resources 0.06% 3.94x
Composition Percentage: The overlap percentage between the Safeway audience and the Content Affinity attribute.
Index: A comparison of the Safeway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Safeway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male