Dstillery Audiences

SAKS FIFTH AVENUE

Audience Size: 187.3 Thousand Devices

Explore the Saks Fifth Avenue Audience

Below you'll find more information about the Saks Fifth Avenue audience, broken down in different categories based on their digital and physical behaviors. These are 187.3 thousand unique devices whose actions qualify for the Saks Fifth Avenue audience.

Dstillery Crafted Audiences

INTERESTS

The Saks Fifth Avenue audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saks Fifth Avenue audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.66% 2.43x
UConn Huskies Fans 2.30% 2.31x
Real Estate Decision Makers 6.41% 2.27x
Work Hard, Play Hard Travelers 0.24% 2.26x
Travel Reward Points Enthusiasts 3.01% 2.24x
Symphony Music Enthusiasts 3.30% 2.24x
Luxury Retail Researchers 3.03% 2.24x
Last Minute Travelers 3.03% 2.18x
Venture Capitalists 2.80% 2.15x
Miami Trip Planners 3.22% 2.14x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Interest attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saks Fifth Avenue audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saks Fifth Avenue audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 9.94% 175.82x
Calvin Klein 12.02% 105.14x
Armani 10.83% 44.50x
Ralph Lauren 4.27% 43.44x
The North Face 14.04% 43.40x
Hugo Boss 9.48% 37.75x
Everlane 0.37% 35.13x
Saint Laurent Paris 3.61% 34.90x
Uniqlo 4.91% 33.00x
Zara 9.47% 31.01x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Location attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saks Fifth Avenue audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.16% 3.45x
LGBTQ Advocacy 1.52% 3.33x
Connecticut News 3.53% 3.18x
Philanthropy - Nonprofits 0.13% 3.12x
Institutional Investing 0.21% 3.12x
China Cluster 0.34% 3.07x
Hudson Valley New York Media 0.86% 3.00x
Caribbean Cluster 0.37% 2.93x
San Francisco Bay Area Cluster 2.64% 2.89x
Smart Travel 1.02% 2.66x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Content Affinity attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saks Fifth Avenue audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male