Dstillery Audiences

SAKS FIFTH AVENUE

Audience Size: 157.4 Thousand Devices

Explore the Saks Fifth Avenue Audience

Below you'll find more information about the Saks Fifth Avenue audience, broken down in different categories based on their digital and physical behaviors. These are 157.4 thousand unique devices whose actions qualify for the Saks Fifth Avenue audience.

Dstillery Crafted Audiences

INTERESTS

The Saks Fifth Avenue audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saks Fifth Avenue audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.39x
Readers of South American Content 3.94% 2.38x
Cininnati Reds Fans 4.60% 2.29x
Arsenal Fans 3.94% 2.21x
Ballet Enthusiasts 5.47% 2.21x
Big East Fans 4.60% 2.20x
Cincinnati Bengals Fans 4.16% 2.20x
Detroit Pistons Fans 4.16% 2.20x
Northwestern Wildcats Fans 4.60% 2.16x
Beard Care Shoppers 3.28% 2.16x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Interest attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saks Fifth Avenue audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saks Fifth Avenue audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 7.42% 84.11x
Calvin Klein 9.33% 71.20x
Topshop 3.19% 66.38x
Armani 27.27% 44.74x
Saint Laurent Paris 6.88% 43.52x
Hugo Boss 24.44% 41.85x
Intermix 4.66% 30.11x
Ralph Lauren 6.73% 29.82x
Zara 13.12% 29.09x
The North Face 11.47% 28.41x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Location attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saks Fifth Avenue audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 40.43x
Parenting & Nutrition 0.10% 27.20x
Environmental Conservation 0.07% 27.07x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.90x
Canadian Construction & Renovation Research Cluster 0.08% 18.23x
Home Décor, Furniture, & Decorating 0.03% 13.78x
General Interest 0.22% 13.62x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 12.97x
Saskatchewan Media & Retail Cluster 0.02% 12.89x
Content Streamers & Downloaders 0.07% 12.56x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Content Affinity attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saks Fifth Avenue audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male