Dstillery Audiences

SAKS FIFTH AVENUE

Audience Size: 152.6 Thousand Devices

Explore the Saks Fifth Avenue Audience

Below you'll find more information about the Saks Fifth Avenue audience, broken down in different categories based on their digital and physical behaviors. These are 152.6 thousand unique devices whose actions qualify for the Saks Fifth Avenue audience.

Dstillery Crafted Audiences

INTERESTS

The Saks Fifth Avenue audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saks Fifth Avenue audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.39x
New York City Events Researchers 6.20% 3.31x
Real Estate Decision Makers 6.82% 3.31x
Burger Enthusiast 1.77% 3.16x
Miami Trip Planners 6.64% 3.09x
United Arab Emirates Trip Planners 5.31% 3.03x
Venture Capitalists 4.87% 2.78x
New York Trip Planners 5.58% 2.69x
Online Grocery Shoppers 5.93% 2.69x
Restaurant Menu Researchers 4.43% 2.66x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Interest attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saks Fifth Avenue audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saks Fifth Avenue audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 16.85% 103.22x
Topshop 8.79% 101.49x
Armani 42.99% 81.52x
Hugo Boss 43.32% 62.96x
Intermix 8.39% 51.33x
Joe's Jeans 2.51% 50.94x
Club Monaco 12.42% 50.51x
Bonobos 11.97% 40.33x
Ralph Lauren 11.16% 39.01x
Calvin Klein 3.06% 36.10x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Location attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saks Fifth Avenue audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.71% 11.13x
Visa & Immigration 0.35% 7.96x
Retail Industry News 0.35% 6.16x
Arabic News 0.27% 5.34x
New York City Real Estate Research Cluster 2.13% 5.27x
Motorcycle Racing Researchers 0.27% 5.03x
Central & South American News 0.71% 4.95x
Art News & Products 0.35% 4.58x
Legal Information Research Cluster 1.68% 4.30x
Accounting 0.80% 3.89x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Content Affinity attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saks Fifth Avenue audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male