Dstillery Audiences

SAKS FIFTH AVENUE

Audience Size: 81.7 Thousand Devices

Explore the Saks Fifth Avenue Audience

Below you'll find more information about the Saks Fifth Avenue audience, broken down in different categories based on their digital and physical behaviors. These are 81.7 thousand unique devices whose actions qualify for the Saks Fifth Avenue audience.

Dstillery Crafted Audiences

INTERESTS

The Saks Fifth Avenue audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saks Fifth Avenue audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 1.80% 2.15x
Readers of South American Content 2.59% 1.95x
Santa Cruz Trip Planners 2.46% 1.95x
Readers of Puerto Rican Content 2.14% 1.95x
Luxury Womens Brands Shoppers 2.46% 1.92x
Executive Travelers 1.95% 1.92x
Venture Capitalists 1.72% 1.91x
Readers of Caribbean Content 2.61% 1.86x
Real Estate Decision Makers 4.06% 1.84x
Italian Mens National Soccer Team Fans 2.19% 1.84x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Interest attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saks Fifth Avenue audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saks Fifth Avenue audience is Calvin Klein.

Location Composition Index
Calvin Klein 9.09% 129.29x
Hugo Boss 6.77% 74.43x
Armani 8.46% 63.89x
Ralph Lauren 3.39% 51.57x
Uniqlo 3.82% 48.77x
The North Face 11.44% 48.11x
Columbia 3.50% 46.29x
Zara 7.23% 43.96x
Michael Kors 6.14% 43.81x
Brooks Brothers 15.75% 37.09x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Location attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saks Fifth Avenue audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 0.84% 3.40x
Connecticut News 2.91% 3.23x
New York City Family & Activity Cluster 1.31% 2.80x
Fashion Cluster 1.26% 2.62x
Washington & Northern Virginia 1.70% 2.35x
LGBTQ Advocacy 0.94% 2.20x
New York City Real Estate Research Cluster 0.69% 2.20x
Florida Naples News Cluster 0.76% 2.18x
New England & Ivy League Sports 0.42% 2.17x
San Francisco Bay Area Cluster 1.80% 2.14x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Content Affinity attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saks Fifth Avenue audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male