Dstillery Audiences

SAKS FIFTH AVENUE

Audience Size: 150 Thousand Devices

Explore the Saks Fifth Avenue Audience

Below you'll find more information about the Saks Fifth Avenue audience, broken down in different categories based on their digital and physical behaviors. These are 150 thousand unique devices whose actions qualify for the Saks Fifth Avenue audience.

Dstillery Crafted Audiences

INTERESTS

The Saks Fifth Avenue audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saks Fifth Avenue audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.39x
Real Estate Decision Makers 5.99% 2.85x
New York City Events Researchers 6.06% 2.84x
Miami Trip Planners 5.78% 2.67x
Essential Oils Enthusiasts 0.30% 2.58x
Ballet Enthusiasts 5.34% 2.54x
Venture Capitalists 4.26% 2.50x
Restaurant Menu Researchers 4.48% 2.50x
Online Grocery Shoppers 5.78% 2.37x
United Arab Emirates Trip Planners 4.40% 2.22x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Interest attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saks Fifth Avenue audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saks Fifth Avenue audience is Topshop.

Location Composition Index
Topshop 5.04% 84.84x
Saint Laurent Paris 10.00% 71.24x
Armani 35.66% 66.36x
Joe's Jeans 4.20% 64.21x
Hugo Boss 30.25% 59.63x
Calvin Klein 5.37% 55.71x
Intermix 6.17% 40.93x
Bonobos 7.95% 37.08x
Club Monaco 6.79% 36.34x
Everlane 0.68% 36.15x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Location attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saks Fifth Avenue audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.07% 90.94x
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 40.43x
Parenting & Nutrition 0.10% 27.20x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 19.90x
Canadian Construction & Renovation Research Cluster 0.08% 18.23x
Environmental Conservation 0.07% 15.70x
Home Décor, Furniture, & Decorating 0.03% 13.78x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 12.97x
Saskatchewan Media & Retail Cluster 0.02% 12.89x
Content Streamers & Downloaders 0.07% 12.56x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Content Affinity attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saks Fifth Avenue audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male