Dstillery Audiences

SAKS FIFTH AVENUE

Audience Size: 14 Thousand Devices

Explore the Saks Fifth Avenue Audience

Below you'll find more information about the Saks Fifth Avenue audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Saks Fifth Avenue audience.

Dstillery Crafted Audiences

INTERESTS

The Saks Fifth Avenue audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saks Fifth Avenue audience is Italian Mens National Soccer Team Fans.

Interest Composition Index
Italian Mens National Soccer Team Fans 8.11% 4.88x
UConn Huskies Fans 6.25% 4.24x
Pantry Recipes Researchers 2.70% 4.00x
Online Grocery Shoppers 6.31% 3.94x
Disney Vacation Planners 7.21% 3.88x
New York City Events Researchers 4.50% 3.84x
Candy Shoppers 7.21% 3.75x
Miami Trip Planners 6.31% 3.73x
Readers of South American Content 7.21% 3.72x
Luxury Athletic Footwear Shoppers 4.50% 3.56x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Interest attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saks Fifth Avenue audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saks Fifth Avenue audience is Armani.

Location Composition Index
Armani 23.86% 235.83x
Hugo Boss 36.42% 213.08x
Zara 7.99% 74.77x
Tommy Bahama 8.68% 66.26x
Brooks Brothers 10.62% 51.39x
Anthropologie 14.04% 48.31x
Kate Spade 10.39% 45.73x
Michael Kors 15.75% 37.55x
Madewell 5.37% 32.93x
J. Crew 12.79% 30.58x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Location attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saks Fifth Avenue audience is Coupons.

Content Affinity Composition Index
Coupons 3.60% 4.58x
Spain News 4.50% 4.07x
Edgy Content 7.69% 3.92x
Assorted Topics (Family, Household Wellness, The Beach) 2.70% 3.86x
Youth Educational Resources 0.27% 3.80x
Vaping 0.30% 3.77x
Party Planning & Invitations 1.80% 3.53x
Savannah Georgia News 1.80% 3.42x
New York City Family & Activity Cluster 2.70% 3.33x
Online Mini Game Players 0.25% 3.08x
Composition Percentage: The overlap percentage between the Saks Fifth Avenue audience and the Content Affinity attribute.
Index: A comparison of the Saks Fifth Avenue audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saks Fifth Avenue audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female