Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 3.2 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 2.39% 1.24x
Cleveland Indians Fans 2.38% 1.22x
Military Benefits Researchers 2.42% 1.20x
Dallas Cowboys Fans 2.52% 1.19x
Pet Food Shoppers 2.22% 1.18x
Cabin Rental Researchers 2.26% 1.18x
Pet Lovers 2.34% 1.16x
Vacuum Shoppers 2.30% 1.16x
Smoky Mountains Trip Planners 2.16% 1.16x
Chain Pizzeria Fans 2.72% 1.16x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.85% 6.06x
Dressbarn 5.12% 6.02x
Columbia 1.41% 5.87x
Belk 1.40% 5.77x
Express Outlets 0.84% 5.43x
Charlotte Russe 2.77% 5.09x
Old Navy 7.03% 5.06x
Hollister 2.85% 5.05x
Gymboree 2.97% 5.02x
Topshop 0.24% 5.00x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.03% 5.15x
Survey Websites 0.03% 3.61x
Upstate New York State Athletics 0.06% 3.26x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 2.25x
Men's Fashion Shopping 0.04% 2.14x
Drawing & Animation 0.03% 1.93x
Memes & Comedy 0.09% 1.84x
Electronic Cabling 0.11% 1.79x
Canada Travel & Tourism 0.05% 1.70x
Chat Rooms 0.04% 1.63x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female