Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 3.5 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 3.26% 1.32x
Houston Trip Planners 3.35% 1.31x
Texas County and Local Fair Visitors 3.11% 1.30x
Readers of Hispanic Content 2.47% 1.29x
North West State Fair Visitors 3.05% 1.29x
The Walking Dead Fans 3.32% 1.28x
Texas Energy Providers 2.85% 1.28x
Readers of Honduran Content 2.58% 1.27x
Dallas Cowboys Fans 2.99% 1.27x
Chain Pizzeria Fans 3.28% 1.27x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.

Location Composition Index
Dressbarn 5.40% 5.72x
Lane Bryant 5.18% 5.43x
Belk 1.38% 5.26x
Columbia 1.41% 5.12x
Old Navy 9.20% 4.77x
Charlotte Russe 4.16% 4.76x
Express Outlets 1.00% 4.74x
Buckle 5.35% 4.73x
Topshop 0.40% 4.67x
Zumiez 6.65% 4.56x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 4.82x
Environmental Conservation 0.01% 3.04x
Texas Sporting & Outdoors Cluster 0.04% 2.87x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.45x
Online Learning 0.02% 2.27x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.25x
Gadgets 0.04% 2.17x
Electronic Document Assembly 0.04% 2.09x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.08x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female