Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 3.3 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 1.61% 1.17x
Smartphone Case Shoppers 1.55% 1.16x
Texas Energy Providers 1.54% 1.16x
Dirt Bike Enthusiasts 1.58% 1.12x
Bodybuilding Enthusiasts 1.61% 1.09x
Chain Pizzeria Fans 1.71% 1.08x
Diesel Vehicle Shoppers 2.80% 1.08x
North Carolina Travel Researchers 2.84% 1.08x
Readers of Honduran Content 2.75% 1.07x
Satellite TV Buyers 1.53% 1.07x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Columbia.

Location Composition Index
Columbia 1.29% 7.38x
Lane Bryant 5.65% 7.33x
Dressbarn 4.68% 7.22x
Belk 1.56% 6.85x
Express Outlets 0.59% 6.31x
Aeropostale 2.75% 6.27x
Charlotte Russe 1.92% 6.13x
Old Navy 6.10% 6.09x
Gymboree 2.50% 6.02x
Abercrombie & Fitch 2.71% 5.88x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 1.97% 1.18x
South Florida Cluster 1.65% 1.11x
Chain Restaurants 1.84% 1.09x
Car Forums 1.66% 1.06x
Big Box Retail 4.84% 1.04x
Smartphones 2.21% 1.04x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.45% 1.03x
Healthcare - Dermatology & Aging 2.21% 1.02x
Assorted Topics (Humor, Gossip, Viral Media) 1.55% 1.02x
Phone & Business Information Searchers 3.95% 1.02x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female