Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 3.4 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Bird and Parrot Lovers.

Interest Composition Index
Bird and Parrot Lovers 2.89% 1.30x
Texas County and Local Fair Visitors 3.12% 1.26x
Readers of Hispanic Content 2.35% 1.24x
Ohio County and Local Fair Visitors 2.95% 1.24x
Readers of Honduran Content 2.28% 1.23x
Muscle Car Shoppers 2.51% 1.23x
Texas State Fairs 2.98% 1.23x
Florida Atlantic Coast Trip Planners 3.08% 1.23x
Cabin Rental Researchers 3.00% 1.23x
Kia Vehicle Shoppers 2.97% 1.22x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.

Location Composition Index
Dressbarn 5.46% 5.99x
Lane Bryant 5.71% 5.70x
Belk 1.61% 5.59x
Columbia 1.32% 5.19x
Charlotte Russe 3.31% 5.10x
Buckle 6.12% 4.97x
Old Navy 10.16% 4.96x
Abercrombie & Fitch 1.57% 4.90x
Express Outlets 1.10% 4.88x
Mens Wearhouse 8.11% 4.77x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 2.59x
Local & Travel England - Northern England 0.02% 2.19x
General Interest 0.02% 2.12x
Cuba & Mexico Media 0.06% 2.04x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 1.89x
Cigars 0.03% 1.83x
Local & Travel England - East Midlands 0.03% 1.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.78x
Mexico Travel 0.03% 1.69x
Meeting Planning & Hotels 0.05% 1.62x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female