Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 1.1 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Readers of Cuban Content.

Interest Composition Index
Readers of Cuban Content 1.37% 1.28x
Readers of El Salvadoran Content 1.67% 1.26x
Readers of South American Content 1.64% 1.25x
Readers of Puerto Rican Content 1.35% 1.24x
Readers of Caribbean Content 1.71% 1.23x
Automotive Auctions Enthusiasts 1.49% 1.22x
Chain Pizzeria Fans 1.74% 1.21x
Readers of Mexican Content 1.73% 1.21x
South Atlantic Voters 1.45% 1.20x
Readers of Guatemalan Content 1.68% 1.20x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Columbia.

Location Composition Index
Columbia 0.78% 10.28x
Lane Bryant 3.22% 9.80x
Dressbarn 2.87% 9.61x
Hollister 1.03% 8.18x
Old Navy 3.34% 7.59x
Express 1.36% 7.30x
Belk 1.05% 7.30x
Lorna Jane 0.23% 7.22x
Charlotte Russe 1.14% 7.21x
Abercrombie & Fitch 0.90% 6.69x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.09% 1.79x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.78x
Vietnam Cluster 0.08% 1.74x
Central & South American News 0.14% 1.72x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 1.64x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 1.55x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 0.12% 1.51x
Latin American Spanish Language News 0.14% 1.51x
Survival Guides 0.03% 1.50x
Gadgets 0.05% 1.48x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female