Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 3.7 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 1.99% 1.19x
Readers of Mexican Content 1.96% 1.19x
Black Friday Deal Shoppers 2.22% 1.17x
Military Benefits Researchers 2.04% 1.16x
The Walking Dead Fans 2.00% 1.16x
Texas Trip Planners 2.51% 1.16x
Camaro Enthusiasts 2.12% 1.15x
Readers of Honduran Content 1.60% 1.15x
Bird and Parrot Lovers 1.84% 1.14x
Dallas Trip Planners 2.27% 1.14x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.

Location Composition Index
Dressbarn 4.85% 6.00x
Lane Bryant 5.17% 5.90x
Columbia 1.39% 5.72x
Belk 1.21% 5.61x
Express Outlets 0.87% 5.33x
Old Navy 7.17% 4.98x
Buckle 4.11% 4.94x
Charlotte Russe 3.11% 4.88x
Zumiez 5.17% 4.75x
Hollister 3.00% 4.75x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.40x
Rural Living 0.01% 2.29x
Texas Off-Roading 0.02% 2.11x
Consumer Rewards 0.05% 2.01x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.72x
Scotland Travel 0.03% 1.61x
Niche Dating Websites 0.40% 1.53x
Concert Posters 0.06% 1.51x
Teaching Abroad 0.02% 1.49x
New Mexico News 0.84% 1.46x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female