Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.10% | 2.56x |
| Tracfone Customers | 0.01% | 1.75x |
| Wireless Headphone Researchers | 0.03% | 1.40x |
| International Womens Day Researchers | 1.77% | 1.40x |
| Houston Activity Researchers | 1.65% | 1.38x |
| Billiards Enthusiasts | 2.58% | 1.29x |
| Mexican Food Enthusiasts | 1.89% | 1.29x |
| Readers of Mexican Content | 3.03% | 1.28x |
| Online Content Creators | 0.29% | 1.28x |
| Holiday Gift Shoppers | 1.02% | 1.27x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Maurices.
| Location | Composition | Index |
| Maurices | 12.99% | 2.72x |
| Dressbarn | 6.31% | 2.60x |
| Belk | 2.70% | 2.50x |
| Lane Bryant | 7.25% | 2.45x |
| Old Navy | 12.38% | 2.32x |
| Buckle | 7.81% | 2.27x |
| Express Outlets | 1.20% | 2.19x |
| Mens Wearhouse | 9.29% | 2.19x |
| Aeropostale | 6.54% | 2.18x |
| Zumiez | 5.72% | 2.16x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.01% | 3.71x |
| Mobile Phone Networks | 0.01% | 3.60x |
| Parenting & Children's Activities | 0.03% | 3.51x |
| Amateur Radios | 0.01% | 3.36x |
| Toys Shopping | 0.01% | 3.13x |
| Romanian News | 0.02% | 2.76x |
| Canada Travel & Tourism | 0.02% | 2.72x |
| South Carolina Travel | 0.01% | 2.67x |
| Party Suppliers | 0.01% | 2.58x |
| Car Keys, Locks & Remotes | 0.01% | 2.57x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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