Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 1.99% | 1.19x |
| Readers of Mexican Content | 1.96% | 1.19x |
| Black Friday Deal Shoppers | 2.22% | 1.17x |
| Military Benefits Researchers | 2.04% | 1.16x |
| The Walking Dead Fans | 2.00% | 1.16x |
| Texas Trip Planners | 2.51% | 1.16x |
| Camaro Enthusiasts | 2.12% | 1.15x |
| Readers of Honduran Content | 1.60% | 1.15x |
| Bird and Parrot Lovers | 1.84% | 1.14x |
| Dallas Trip Planners | 2.27% | 1.14x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 4.85% | 6.00x |
| Lane Bryant | 5.17% | 5.90x |
| Columbia | 1.39% | 5.72x |
| Belk | 1.21% | 5.61x |
| Express Outlets | 0.87% | 5.33x |
| Old Navy | 7.17% | 4.98x |
| Buckle | 4.11% | 4.94x |
| Charlotte Russe | 3.11% | 4.88x |
| Zumiez | 5.17% | 4.75x |
| Hollister | 3.00% | 4.75x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 2.40x |
| Rural Living | 0.01% | 2.29x |
| Texas Off-Roading | 0.02% | 2.11x |
| Consumer Rewards | 0.05% | 2.01x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.72x |
| Scotland Travel | 0.03% | 1.61x |
| Niche Dating Websites | 0.40% | 1.53x |
| Concert Posters | 0.06% | 1.51x |
| Teaching Abroad | 0.02% | 1.49x |
| New Mexico News | 0.84% | 1.46x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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