Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.10% | 2.56x |
| Tracfone Customers | 0.01% | 1.75x |
| Restaurant Supply Shoppers | 0.14% | 1.54x |
| Beard Care Researchers | 1.36% | 1.45x |
| Misc-Deal Seekers or Coupon Shoppers | 2.10% | 1.42x |
| Credit Card Researchers | 1.33% | 1.37x |
| Survivalist Enthusiasts | 1.72% | 1.35x |
| Phoenix Trip Planners | 1.97% | 1.35x |
| Men's Clothing Shoppers | 0.95% | 1.35x |
| Ski and Snowboard Enthusiasts | 1.47% | 1.35x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Maurices.
| Location | Composition | Index |
| Maurices | 11.04% | 4.41x |
| Dressbarn | 4.99% | 4.33x |
| Belk | 2.17% | 4.02x |
| Lane Bryant | 5.63% | 3.94x |
| Old Navy | 9.35% | 3.71x |
| Mens Wearhouse | 7.58% | 3.52x |
| Buckle | 6.20% | 3.52x |
| Johnston and Murphy | 0.02% | 3.48x |
| Express Outlets | 0.80% | 3.43x |
| Journeys | 7.99% | 3.34x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Free Online Game Players.
| Content Affinity | Composition | Index |
| Free Online Game Players | 0.05% | 3.77x |
| Airsoft & Paintball Equipment | 0.01% | 3.71x |
| Police Gear | 0.03% | 3.66x |
| Toys Shopping | 0.01% | 3.13x |
| Spam Call Number Searchers | 0.05% | 3.04x |
| Canada Online Shopping Cluster | 0.02% | 3.04x |
| Vietnam Cluster | 0.03% | 2.96x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.92x |
| Humor & Entertainment | 0.03% | 2.90x |
| Women Shoppers | 0.02% | 2.85x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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