Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 1.4 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.10% 2.56x
Tracfone Customers 0.01% 1.75x
Restaurant Supply Shoppers 0.14% 1.54x
Beard Care Researchers 1.36% 1.45x
Misc-Deal Seekers or Coupon Shoppers 2.10% 1.42x
Credit Card Researchers 1.33% 1.37x
Survivalist Enthusiasts 1.72% 1.35x
Phoenix Trip Planners 1.97% 1.35x
Men's Clothing Shoppers 0.95% 1.35x
Ski and Snowboard Enthusiasts 1.47% 1.35x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Maurices.

Location Composition Index
Maurices 11.04% 4.41x
Dressbarn 4.99% 4.33x
Belk 2.17% 4.02x
Lane Bryant 5.63% 3.94x
Old Navy 9.35% 3.71x
Mens Wearhouse 7.58% 3.52x
Buckle 6.20% 3.52x
Johnston and Murphy 0.02% 3.48x
Express Outlets 0.80% 3.43x
Journeys 7.99% 3.34x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.05% 3.77x
Airsoft & Paintball Equipment 0.01% 3.71x
Police Gear 0.03% 3.66x
Toys Shopping 0.01% 3.13x
Spam Call Number Searchers 0.05% 3.04x
Canada Online Shopping Cluster 0.02% 3.04x
Vietnam Cluster 0.03% 2.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.92x
Humor & Entertainment 0.03% 2.90x
Women Shoppers 0.02% 2.85x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female