Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 3.26% | 1.32x |
| Houston Trip Planners | 3.35% | 1.31x |
| Texas County and Local Fair Visitors | 3.11% | 1.30x |
| Readers of Hispanic Content | 2.47% | 1.29x |
| North West State Fair Visitors | 3.05% | 1.29x |
| The Walking Dead Fans | 3.32% | 1.28x |
| Texas Energy Providers | 2.85% | 1.28x |
| Readers of Honduran Content | 2.58% | 1.27x |
| Dallas Cowboys Fans | 2.99% | 1.27x |
| Chain Pizzeria Fans | 3.28% | 1.27x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.40% | 5.72x |
| Lane Bryant | 5.18% | 5.43x |
| Belk | 1.38% | 5.26x |
| Columbia | 1.41% | 5.12x |
| Old Navy | 9.20% | 4.77x |
| Charlotte Russe | 4.16% | 4.76x |
| Express Outlets | 1.00% | 4.74x |
| Buckle | 5.35% | 4.73x |
| Topshop | 0.40% | 4.67x |
| Zumiez | 6.65% | 4.56x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.02% | 4.82x |
| Environmental Conservation | 0.01% | 3.04x |
| Texas Sporting & Outdoors Cluster | 0.04% | 2.87x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 2.64x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.45x |
| Online Learning | 0.02% | 2.27x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 2.25x |
| Gadgets | 0.04% | 2.17x |
| Electronic Document Assembly | 0.04% | 2.09x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.08x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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