Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is Readers of Cuban Content.
| Interest | Composition | Index |
| Readers of Cuban Content | 1.37% | 1.28x |
| Readers of El Salvadoran Content | 1.67% | 1.26x |
| Readers of South American Content | 1.64% | 1.25x |
| Readers of Puerto Rican Content | 1.35% | 1.24x |
| Readers of Caribbean Content | 1.71% | 1.23x |
| Automotive Auctions Enthusiasts | 1.49% | 1.22x |
| Chain Pizzeria Fans | 1.74% | 1.21x |
| Readers of Mexican Content | 1.73% | 1.21x |
| South Atlantic Voters | 1.45% | 1.20x |
| Readers of Guatemalan Content | 1.68% | 1.20x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.78% | 10.28x |
| Lane Bryant | 3.22% | 9.80x |
| Dressbarn | 2.87% | 9.61x |
| Hollister | 1.03% | 8.18x |
| Old Navy | 3.34% | 7.59x |
| Express | 1.36% | 7.30x |
| Belk | 1.05% | 7.30x |
| Lorna Jane | 0.23% | 7.22x |
| Charlotte Russe | 1.14% | 7.21x |
| Abercrombie & Fitch | 0.90% | 6.69x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 0.09% | 1.79x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.78x |
| Vietnam Cluster | 0.08% | 1.74x |
| Central & South American News | 0.14% | 1.72x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 1.64x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.07% | 1.55x |
| Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) | 0.12% | 1.51x |
| Latin American Spanish Language News | 0.14% | 1.51x |
| Survival Guides | 0.03% | 1.50x |
| Gadgets | 0.05% | 1.48x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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