Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.29% | 1.25x |
| The Walking Dead Fans | 2.91% | 1.21x |
| Ohio County and Local Fair Visitors | 2.96% | 1.18x |
| Texas State Fairs | 3.06% | 1.17x |
| Readers of Mexican Content | 2.23% | 1.16x |
| South West State Fair Visitors | 3.01% | 1.15x |
| Black Friday Deal Shoppers | 2.65% | 1.14x |
| Horror Movie and TV Enthusiasts | 2.78% | 1.14x |
| Cabin Rental Researchers | 2.92% | 1.13x |
| South State Fair Visitors | 2.91% | 1.13x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 5.14% | 5.68x |
| Lane Bryant | 5.01% | 5.41x |
| Belk | 1.25% | 5.32x |
| Columbia | 1.40% | 5.12x |
| Express Outlets | 0.96% | 4.88x |
| Old Navy | 8.14% | 4.73x |
| Buckle | 5.24% | 4.68x |
| Charlotte Russe | 3.93% | 4.65x |
| Topshop | 0.39% | 4.63x |
| Zumiez | 5.95% | 4.53x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.02% | 3.26x |
| Texas Off-Roading | 0.02% | 2.22x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 2.15x |
| Tattoos & Costumes | 0.04% | 1.99x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.75x |
| Comedy Content | 0.04% | 1.70x |
| Malaya | 0.02% | 1.69x |
| Consumer Rewards | 0.03% | 1.66x |
| Costumes | 0.05% | 1.56x |
| Marijuana | 0.10% | 1.53x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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