Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 2.5 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.10% 2.56x
Tracfone Customers 0.01% 1.75x
True Crime Podcast Listeners 0.02% 1.65x
Back Pain Sufferers 2.34% 1.57x
Moviegoers 2.52% 1.51x
Phoenix Trip Planners 2.63% 1.50x
Coffee Bean Shoppers 2.53% 1.48x
Quilting Enthusiasts 2.47% 1.45x
Newly Recruited Military Personnel 2.83% 1.44x
North West State Fair Visitors 3.15% 1.44x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Maurices.

Location Composition Index
Maurices 0.35% 8.46x
Dressbarn 4.66% 6.41x
Lane Bryant 5.19% 6.03x
Belk 1.56% 5.96x
Abercrombie & Fitch 0.54% 5.77x
Columbia 0.96% 5.43x
Old Navy 9.02% 5.21x
Buckle 5.66% 5.18x
Levi Strauss 0.03% 5.16x
Charlotte Russe 1.49% 5.14x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 5.00x
General Interest 0.02% 3.83x
Apartment & Community Real Estate Researchers 0.04% 3.48x
Texas Sporting & Outdoors Cluster 0.04% 3.48x
Holistic Medicine 0.06% 3.48x
Beach & Intimate Wear 0.06% 3.02x
London Tourism 0.01% 3.00x
Vietnam Cluster 0.06% 2.84x
Office Furniture Design 0.02% 2.79x
Illinois College Sports 0.04% 2.64x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female