Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 1.61% | 1.17x |
| Smartphone Case Shoppers | 1.55% | 1.16x |
| Texas Energy Providers | 1.54% | 1.16x |
| Dirt Bike Enthusiasts | 1.58% | 1.12x |
| Bodybuilding Enthusiasts | 1.61% | 1.09x |
| Chain Pizzeria Fans | 1.71% | 1.08x |
| Diesel Vehicle Shoppers | 2.80% | 1.08x |
| North Carolina Travel Researchers | 2.84% | 1.08x |
| Readers of Honduran Content | 2.75% | 1.07x |
| Satellite TV Buyers | 1.53% | 1.07x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.29% | 7.38x |
| Lane Bryant | 5.65% | 7.33x |
| Dressbarn | 4.68% | 7.22x |
| Belk | 1.56% | 6.85x |
| Express Outlets | 0.59% | 6.31x |
| Aeropostale | 2.75% | 6.27x |
| Charlotte Russe | 1.92% | 6.13x |
| Old Navy | 6.10% | 6.09x |
| Gymboree | 2.50% | 6.02x |
| Abercrombie & Fitch | 2.71% | 5.88x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 1.97% | 1.18x |
| South Florida Cluster | 1.65% | 1.11x |
| Chain Restaurants | 1.84% | 1.09x |
| Car Forums | 1.66% | 1.06x |
| Big Box Retail | 4.84% | 1.04x |
| Smartphones | 2.21% | 1.04x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.45% | 1.03x |
| Healthcare - Dermatology & Aging | 2.21% | 1.02x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.55% | 1.02x |
| Phone & Business Information Searchers | 3.95% | 1.02x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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