Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 3.7 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.29% 1.25x
The Walking Dead Fans 2.91% 1.21x
Ohio County and Local Fair Visitors 2.96% 1.18x
Texas State Fairs 3.06% 1.17x
Readers of Mexican Content 2.23% 1.16x
South West State Fair Visitors 3.01% 1.15x
Black Friday Deal Shoppers 2.65% 1.14x
Horror Movie and TV Enthusiasts 2.78% 1.14x
Cabin Rental Researchers 2.92% 1.13x
South State Fair Visitors 2.91% 1.13x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Dressbarn.

Location Composition Index
Dressbarn 5.14% 5.68x
Lane Bryant 5.01% 5.41x
Belk 1.25% 5.32x
Columbia 1.40% 5.12x
Express Outlets 0.96% 4.88x
Old Navy 8.14% 4.73x
Buckle 5.24% 4.68x
Charlotte Russe 3.93% 4.65x
Topshop 0.39% 4.63x
Zumiez 5.95% 4.53x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 3.26x
Texas Off-Roading 0.02% 2.22x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 2.15x
Tattoos & Costumes 0.04% 1.99x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.75x
Comedy Content 0.04% 1.70x
Malaya 0.02% 1.69x
Consumer Rewards 0.03% 1.66x
Costumes 0.05% 1.56x
Marijuana 0.10% 1.53x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female