Explore the Sally Beauty Supply Audience
Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Sally Beauty Supply audience.
INTERESTS
The Sally Beauty Supply audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sally Beauty Supply audience is Hulu Users.
| Interest | Composition | Index |
| Hulu Users | 0.02% | 2.68x |
| AT&T Wireless Customers | 0.10% | 2.56x |
| Retirement Planning Amid Covid-19 | 0.05% | 1.92x |
| Financially Aware (COVID-19 related) | 0.04% | 1.76x |
| Tracfone Customers | 0.01% | 1.75x |
| Shelf-Stable Food Content Readers | 0.08% | 1.71x |
| True Crime Podcast Listeners | 0.02% | 1.65x |
| Pantry Recipes Researchers | 0.04% | 1.55x |
| Restaurant Supply Shoppers | 0.27% | 1.53x |
| Texas Trip Planners | 4.09% | 1.41x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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APPAREL RETAILERS
The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.26% | 9.05x |
| Dressbarn | 3.43% | 6.37x |
| Lane Bryant | 3.74% | 5.74x |
| Belk | 1.12% | 5.57x |
| Abercrombie & Fitch | 0.33% | 5.13x |
| Old Navy | 6.20% | 4.92x |
| Columbia | 0.51% | 4.79x |
| Buckle | 3.75% | 4.74x |
| Levi Strauss | 0.01% | 4.65x |
| Express Outlets | 0.56% | 4.56x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Germany Cluster.
| Content Affinity | Composition | Index |
| Germany Cluster | 0.05% | 4.10x |
| General Interest | 0.02% | 3.83x |
| Philanthropy - Nonprofits | 0.03% | 3.45x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.33x |
| Vancouver British Columbia Research Cluster | 0.03% | 3.26x |
| Local & Travel England - Northern England | 0.03% | 3.26x |
| Malaya | 0.02% | 3.16x |
| London Tourism | 0.01% | 3.00x |
| Mysticism | 0.04% | 2.99x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.99x |
Composition Percentage:
The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
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DEMOGRAPHICS
The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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