Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 1.5 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Hulu Users.

Interest Composition Index
Hulu Users 0.02% 2.68x
AT&T Wireless Customers 0.10% 2.56x
Retirement Planning Amid Covid-19 0.05% 1.92x
Financially Aware (COVID-19 related) 0.04% 1.76x
Tracfone Customers 0.01% 1.75x
Shelf-Stable Food Content Readers 0.08% 1.71x
True Crime Podcast Listeners 0.02% 1.65x
Pantry Recipes Researchers 0.04% 1.55x
Restaurant Supply Shoppers 0.27% 1.53x
Texas Trip Planners 4.09% 1.41x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Maurices.

Location Composition Index
Maurices 2.26% 9.05x
Dressbarn 3.43% 6.37x
Lane Bryant 3.74% 5.74x
Belk 1.12% 5.57x
Abercrombie & Fitch 0.33% 5.13x
Old Navy 6.20% 4.92x
Columbia 0.51% 4.79x
Buckle 3.75% 4.74x
Levi Strauss 0.01% 4.65x
Express Outlets 0.56% 4.56x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Germany Cluster.

Content Affinity Composition Index
Germany Cluster 0.05% 4.10x
General Interest 0.02% 3.83x
Philanthropy - Nonprofits 0.03% 3.45x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.33x
Vancouver British Columbia Research Cluster 0.03% 3.26x
Local & Travel England - Northern England 0.03% 3.26x
Malaya 0.02% 3.16x
London Tourism 0.01% 3.00x
Mysticism 0.04% 2.99x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.99x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female