Dstillery Audiences

SALLY BEAUTY SUPPLY

Audience Size: 2.3 Million Devices

Explore the Sally Beauty Supply Audience

Below you'll find more information about the Sally Beauty Supply audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sally Beauty Supply audience.

Dstillery Crafted Audiences

INTERESTS

The Sally Beauty Supply audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sally Beauty Supply audience is Chain Pizzeria Fans.

Interest Composition Index
Chain Pizzeria Fans 2.37% 1.33x
Wig Shoppers 1.61% 1.32x
Readers of Mexican Content 1.98% 1.28x
Cabin Rental Researchers 1.75% 1.27x
Readers of Caribbean Content 2.09% 1.27x
Astrology Enthusiasts 1.75% 1.26x
Florida Gulf Coast Travel Researchers 1.80% 1.26x
Readers of Honduran Content 3.95% 1.24x
Readers of Guatemalan Content 1.83% 1.24x
Bed & Bath Shoppers 1.59% 1.24x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Interest attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sally Beauty Supply audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sally Beauty Supply audience is Columbia.

Location Composition Index
Columbia 1.06% 8.44x
Lane Bryant 4.97% 8.36x
Dressbarn 4.29% 7.86x
Hollister 1.57% 6.82x
Belk 1.55% 6.72x
Old Navy 5.19% 6.61x
Express 2.15% 6.52x
Charlotte Russe 1.67% 6.51x
Aeropostale 2.89% 6.50x
Express Outlets 0.32% 6.41x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Location attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sally Beauty Supply audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 2.82x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.40x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.10x
Consumer Rewards 0.07% 2.04x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.02x
Bulgaria Cluster 0.01% 1.77x
Tattoos & Costumes 0.03% 1.76x
Survival Guides 0.03% 1.70x
Survey Websites 0.01% 1.66x
Central & South American News 0.15% 1.62x
Composition Percentage: The overlap percentage between the Sally Beauty Supply audience and the Content Affinity attribute.
Index: A comparison of the Sally Beauty Supply audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sally Beauty Supply audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female