Dstillery Audiences

SAMS CLUB

Audience Size: 1.1 Million Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 3.96% 1.63x
Black Friday Deal Shoppers 3.59% 1.62x
Mowing Equipment Shoppers 2.90% 1.61x
South State Fair Visitors 4.19% 1.59x
Cabin Rental Researchers 3.79% 1.57x
North Midwest State Fair Visitors 3.63% 1.57x
Tea Party Policy Supporters 2.83% 1.57x
Buick Vehicle Shoppers 3.54% 1.57x
Smokie Mountain Trip Planner 3.90% 1.55x
Restaurant News Readers 3.35% 1.54x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 2.06% 7.06x
Lane Bryant 6.07% 5.98x
Buckle 7.32% 5.89x
Express Outlets 1.35% 5.81x
Dressbarn 4.98% 5.32x
Carhartt 18.78% 5.14x
Charlotte Russe 3.52% 5.08x
Old Navy 9.92% 4.77x
Journeys 8.52% 4.73x
Aeropostale 6.72% 4.70x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Memes & Comedy.

Content Affinity Composition Index
Memes & Comedy 0.06% 2.86x
Home Printing 0.04% 2.77x
Mid-Atlantic Beaches 0.04% 2.76x
Airsoft & Paintball Equipment 0.10% 2.63x
Men's Fashion Shopping 0.02% 2.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.48x
Online Learning 0.02% 2.46x
Assorted Topics (Car News, Animals, Viral Media) 0.31% 2.28x
Ontario Canada Cluster 0.02% 2.21x
Turkey & Iran Cluster 0.04% 2.19x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female