Dstillery Audiences

SAMS CLUB

Audience Size: 926 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 926 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 1.99% 1.66x
Home Medical Supplies Shoppers 1.38% 1.61x
Family Values Advocates 1.57% 1.60x
Southern Central Voters 1.81% 1.60x
Florida Gulf Coast Travel Researchers 1.99% 1.56x
Mowing Equipment Shoppers 1.34% 1.53x
Nascar Fans 1.31% 1.52x
Phone Accessory Shoppers 1.86% 1.49x
Discount Big Box Shoppers 1.35% 1.49x
Tea Party Policy Supporters 1.29% 1.49x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 2.09% 9.33x
Dressbarn 4.08% 7.36x
Express Outlets 0.39% 7.13x
Lane Bryant 4.26% 6.87x
Aeropostale 2.76% 6.35x
Charlotte Russe 1.66% 6.25x
Eddie Bauer 1.07% 6.16x
Old Navy 4.99% 6.13x
Chicos 3.34% 6.01x
Journeys 2.60% 5.99x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.09% 2.69x
Chat Rooms 0.03% 2.46x
Memphis News 0.17% 2.45x
Flower Shopping 0.08% 2.14x
Franco-African Cluster 0.03% 2.11x
Arkansas News 0.58% 2.03x
Discount Shopping 0.41% 1.97x
Kansas City News 1.58% 1.95x
East Texas Cluster 0.27% 1.94x
Professional Audio Visual 0.05% 1.93x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female