Dstillery Audiences

SAMS CLUB

Audience Size: 517.1 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 517.1 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 5.20% 1.77x
Holiday Season Department Store Deal Shoppers 2.44% 1.67x
Holiday Season Low-Cost Retail Deal Shoppers 2.48% 1.65x
Holiday Season Home Improvement Deal Shoppers 2.38% 1.64x
Holiday Season Sporting Goods Deal Shoppers 2.52% 1.62x
North Midwest State Fair Visitors 4.59% 1.60x
St. Louis Trip Planners 4.61% 1.59x
Southern Central Voters 4.30% 1.57x
Casual Dining Restaurant Researchers 3.57% 1.55x
Louisiana Trip Planners 3.84% 1.52x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.67x
Levi Strauss 0.04% 5.68x
Express Outlets 0.70% 5.33x
Lane Bryant 3.90% 5.21x
Belk 1.24% 4.91x
Buckle 3.66% 4.70x
Dressbarn 3.14% 4.59x
Old Navy 6.11% 4.49x
Aeropostale 3.09% 4.35x
Journeys 5.02% 4.33x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).

Content Affinity Composition Index
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.04% 3.84x
France Online Music & Quiz Content Cluster 0.04% 3.22x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.06x
Foreign Language Education 0.04% 2.96x
Weather Information 0.06% 2.94x
Oil & Energy 0.12% 2.91x
Retail Industry News 0.04% 2.89x
Healthcare Jobs 0.04% 2.82x
Painting & Renovation 0.16% 2.64x
Aid Groups 0.06% 2.63x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female