Dstillery Audiences

SAMS CLUB

Audience Size: 949.4 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 949.4 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.30x
St. Louis Trip Planners 4.42% 1.91x
Kansas City Trip Planners 4.00% 1.76x
RV Shoppers 3.70% 1.76x
Buick Vehicle Shoppers 4.04% 1.72x
Credit Union Researchers 3.37% 1.69x
Shelf-Stable Food Content Readers 0.01% 1.69x
Texas State Fairs 4.32% 1.69x
Home Medical Supplies Shoppers 3.16% 1.66x
Tea Party Policy Supporters 3.47% 1.66x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 7.88x
Belk 2.01% 7.71x
Lane Bryant 5.64% 6.55x
Maurices 0.19% 6.37x
Buckle 6.92% 6.32x
Express Outlets 1.10% 5.97x
Dressbarn 4.24% 5.79x
Carhartt 27.78% 5.35x
Journeys 9.51% 5.28x
Old Navy 9.10% 5.25x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.04% 4.15x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.31x
Malaya 0.03% 3.21x
Gadgets 0.04% 3.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 2.86x
Medical Supplies 0.30% 2.69x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.63x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 2.60x
Telescopes 0.11% 2.57x
Canada Shopping - Kitchenware 0.02% 2.56x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female