Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 272.5 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.13% | 3.13x |
| Vacation Rental Accommodation Researchers | 0.77% | 2.30x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 1.89x |
| Holiday Season Sporting Goods Deal Shoppers | 2.07% | 1.79x |
| Houston Activity Researchers | 1.39% | 1.79x |
| Costco Deal Blog Readers | 0.77% | 1.76x |
| Holiday Gift Shoppers | 0.65% | 1.75x |
| Apartment Furniture Shoppers | 1.10% | 1.71x |
| Kids Clothing Shoppers | 1.29% | 1.71x |
| Harvard University Fans | 0.65% | 1.68x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 2.17% | 5.58x |
| Belk | 0.80% | 5.30x |
| Dressbarn | 1.76% | 5.23x |
| Express Outlets | 0.41% | 5.12x |
| Buckle | 2.59% | 4.83x |
| The Childrens Place | 2.45% | 4.41x |
| Old Navy | 3.36% | 4.31x |
| Journeys | 3.39% | 4.29x |
| Carhartt | 13.48% | 4.25x |
| Mens Wearhouse | 2.42% | 4.20x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.10% | 5.96x |
| Moving & Storage | 0.06% | 4.52x |
| Teen Hair | 0.13% | 4.20x |
| Career Cluster A | 0.13% | 3.86x |
| Video Content Sites | 0.06% | 3.50x |
| Brazil & Portugal News | 0.10% | 3.32x |
| Bulgaria Cluster | 0.02% | 2.79x |
| Colorado Snow | 0.20% | 2.76x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.17% | 2.64x |
| France Online Music & Quiz Content Cluster | 0.02% | 2.61x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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