Dstillery Audiences

SAMS CLUB

Audience Size: 1.2 Million Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 2.07% 1.84x
Mowing Equipment Shoppers 1.57% 1.83x
Speedway Event Enthusiasts 2.15% 1.78x
Arkansas Razorbacks Fans 1.70% 1.69x
Nascar Fans 1.63% 1.67x
Smoky Mountains Trip Planners 1.88% 1.66x
Family Values Advocates 1.68% 1.64x
Tractor Shoppers 1.92% 1.63x
Black Friday Deal Shoppers 1.89% 1.62x
Alabama Trip Planners 4.98% 1.60x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 2.17% 9.51x
Express Outlets 0.70% 7.52x
Buckle 1.97% 7.12x
Dressbarn 4.46% 6.88x
Lane Bryant 5.29% 6.86x
Aeropostale 2.74% 6.25x
Charlotte Russe 1.87% 5.96x
Journeys 3.33% 5.88x
Eddie Bauer 1.32% 5.85x
Old Navy 5.75% 5.74x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 2.12% 2.33x
Alabama News 2.04% 1.73x
Florida Local News Cluster 2.60% 1.55x
US Military Cluster 1.53% 1.47x
New Orleans Cluster 1.69% 1.43x
Christianity - Evangelism & Creationism 1.79% 1.38x
Gun Enthusiast - Hunting & Self Defense 1.51% 1.38x
Car Forums 2.12% 1.35x
Michigan Cluster 1.65% 1.33x
Big Box Retail 5.93% 1.27x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female