Dstillery Audiences

SAMS CLUB

Audience Size: 439.6 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 439.6 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 2.10% 1.73x
Texas Energy Providers 1.55% 1.59x
Florida Gulf Coast Travel Researchers 1.99% 1.57x
Alabama Trip Planners 4.84% 1.54x
Cabin Rental Researchers 2.04% 1.49x
Southern Central Voters 1.43% 1.47x
Tractor Shoppers 1.35% 1.46x
South Carolina Gamecocks Fans 1.23% 1.44x
Smoky Mountains Trip Planners 1.53% 1.44x
Little Rock Trip Planners 1.58% 1.43x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 1.39% 9.62x
Dressbarn 2.46% 8.22x
Express Outlets 0.21% 7.58x
Lane Bryant 2.39% 7.28x
Hollister 0.85% 6.75x
Charlotte Russe 1.06% 6.69x
Aeropostale 1.83% 6.59x
Old Navy 2.90% 6.59x
Eddie Bauer 0.62% 6.56x
Journeys 1.29% 6.05x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.10% 2.40x
Arkansas News 0.65% 2.30x
East Texas Cluster 0.28% 2.22x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.21x
Spanish Lifestyle & Health 0.10% 2.16x
Flower Shopping 0.08% 2.07x
Memphis News 0.14% 2.05x
Costumes 0.10% 1.97x
Missouri Travel & Outdoors Cluster 0.63% 1.94x
Holiday Gifts 0.10% 1.90x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female