Dstillery Audiences

SAMS CLUB

Audience Size: 239.5 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 239.5 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 6.43% 2.14x
Credit Union Researchers 4.71% 2.05x
Holiday Season Home Improvement Deal Shoppers 3.51% 1.92x
Holiday Season Sporting Goods Deal Shoppers 3.75% 1.87x
North Midwest State Fair Visitors 5.48% 1.84x
Dallas Cowboys Fans 5.06% 1.84x
Keto Recipe Researchers 2.98% 1.80x
Texas Longhorn Fans 4.82% 1.80x
Hardware Shoppers 2.62% 1.77x
Texas County and Local Fair Visitors 5.18% 1.76x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Express Outlets.

Location Composition Index
Express Outlets 0.65% 6.44x
Belk 1.47% 5.90x
Lane Bryant 3.07% 5.35x
Buckle 3.75% 4.82x
Abercrombie & Fitch 0.17% 4.70x
Old Navy 5.14% 4.67x
Journeys 5.26% 4.60x
Victoria's Secret 5.04% 4.56x
Mens Wearhouse 3.69% 4.54x
Dressbarn 2.36% 4.42x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 0.12% 3.55x
Celebrity Gossip 0.12% 3.50x
Mobile Industry Information 0.12% 3.36x
Smart Travel 0.24% 3.34x
Promo Codes 0.12% 3.27x
School Curriculum 0.24% 3.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.06x
Watches Retail 0.12% 2.96x
Canada Consumer Product Cluster 0.18% 2.91x
Retail Industry News 0.04% 2.89x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female