Dstillery Audiences

SAMS CLUB

Audience Size: 745.6 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 745.6 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.30x
Telemedicine Content Readers 0.03% 1.63x
Social Distancing Content Readers 0.03% 1.55x
Texas State Fairs 4.30% 1.55x
North Midwest State Fair Visitors 4.08% 1.54x
Quilting Enthusiasts 3.12% 1.53x
Texas Trip Planners 4.34% 1.52x
South State Fair Visitors 4.61% 1.47x
Texas Energy Providers 3.57% 1.47x
Embroidery Enthusiasts 3.22% 1.45x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Maurices.

Location Composition Index
Maurices 1.88% 6.88x
Belk 1.26% 6.70x
Lane Bryant 3.89% 6.32x
Levi Strauss 0.02% 6.26x
Buckle 4.14% 5.67x
Express Outlets 0.63% 5.57x
Dressbarn 2.86% 5.57x
Carhartt 30.32% 5.04x
Old Navy 5.91% 5.00x
Journeys 5.86% 4.67x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.07% 5.62x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 5.09x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 4.00x
Tattoos & Costumes 0.03% 3.29x
Humor & Entertainment 0.08% 3.12x
Electronic Cabling 0.05% 3.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.06x
Memes & Comedy 0.03% 2.90x
Canada Travel & Tourism 0.05% 2.84x
Homeschooling 0.05% 2.78x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male