Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 239.5 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 6.43% | 2.14x |
| Credit Union Researchers | 4.71% | 2.05x |
| Holiday Season Home Improvement Deal Shoppers | 3.51% | 1.92x |
| Holiday Season Sporting Goods Deal Shoppers | 3.75% | 1.87x |
| North Midwest State Fair Visitors | 5.48% | 1.84x |
| Dallas Cowboys Fans | 5.06% | 1.84x |
| Keto Recipe Researchers | 2.98% | 1.80x |
| Texas Longhorn Fans | 4.82% | 1.80x |
| Hardware Shoppers | 2.62% | 1.77x |
| Texas County and Local Fair Visitors | 5.18% | 1.76x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.65% | 6.44x |
| Belk | 1.47% | 5.90x |
| Lane Bryant | 3.07% | 5.35x |
| Buckle | 3.75% | 4.82x |
| Abercrombie & Fitch | 0.17% | 4.70x |
| Old Navy | 5.14% | 4.67x |
| Journeys | 5.26% | 4.60x |
| Victoria's Secret | 5.04% | 4.56x |
| Mens Wearhouse | 3.69% | 4.54x |
| Dressbarn | 2.36% | 4.42x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 0.12% | 3.55x |
| Celebrity Gossip | 0.12% | 3.50x |
| Mobile Industry Information | 0.12% | 3.36x |
| Smart Travel | 0.24% | 3.34x |
| Promo Codes | 0.12% | 3.27x |
| School Curriculum | 0.24% | 3.25x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.06x |
| Watches Retail | 0.12% | 2.96x |
| Canada Consumer Product Cluster | 0.18% | 2.91x |
| Retail Industry News | 0.04% | 2.89x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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