Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 439.6 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Black Friday Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Deal Shoppers | 2.10% | 1.73x |
| Texas Energy Providers | 1.55% | 1.59x |
| Florida Gulf Coast Travel Researchers | 1.99% | 1.57x |
| Alabama Trip Planners | 4.84% | 1.54x |
| Cabin Rental Researchers | 2.04% | 1.49x |
| Southern Central Voters | 1.43% | 1.47x |
| Tractor Shoppers | 1.35% | 1.46x |
| South Carolina Gamecocks Fans | 1.23% | 1.44x |
| Smoky Mountains Trip Planners | 1.53% | 1.44x |
| Little Rock Trip Planners | 1.58% | 1.43x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.
| Location | Composition | Index |
| Belk | 1.39% | 9.62x |
| Dressbarn | 2.46% | 8.22x |
| Express Outlets | 0.21% | 7.58x |
| Lane Bryant | 2.39% | 7.28x |
| Hollister | 0.85% | 6.75x |
| Charlotte Russe | 1.06% | 6.69x |
| Aeropostale | 1.83% | 6.59x |
| Old Navy | 2.90% | 6.59x |
| Eddie Bauer | 0.62% | 6.56x |
| Journeys | 1.29% | 6.05x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.10% | 2.40x |
| Arkansas News | 0.65% | 2.30x |
| East Texas Cluster | 0.28% | 2.22x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 2.21x |
| Spanish Lifestyle & Health | 0.10% | 2.16x |
| Flower Shopping | 0.08% | 2.07x |
| Memphis News | 0.14% | 2.05x |
| Costumes | 0.10% | 1.97x |
| Missouri Travel & Outdoors Cluster | 0.63% | 1.94x |
| Holiday Gifts | 0.10% | 1.90x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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