Dstillery Audiences

SAMS CLUB

Audience Size: 1.2 Million Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 2.03% 1.58x
Tea Party Policy Supporters 1.48% 1.58x
Florida Gulf Coast Travel Researchers 2.52% 1.52x
Sweepstakes Enthusiasts 1.53% 1.48x
Coupon Researchers 1.80% 1.47x
South Atlantic Voters 2.04% 1.47x
Restaurant News Readers 2.00% 1.46x
Alabama Trip Planners 2.51% 1.45x
As Seen on TV Shoppers 1.97% 1.45x
Mowing Equipment Shoppers 1.63% 1.45x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 1.73% 7.82x
Buckle 4.57% 6.93x
Express Outlets 0.94% 6.79x
Lane Bryant 5.23% 6.06x
Dressbarn 4.35% 5.72x
Charlotte Russe 2.73% 5.36x
Aeropostale 2.98% 5.10x
Journeys 4.04% 5.03x
Carhartt 6.76% 5.01x
Old Navy 6.33% 5.01x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 14.38x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.36x
As Seen On TV Products 0.02% 3.36x
Bulgaria Cluster 0.03% 2.98x
Cars, Travel & Food 0.07% 2.52x
Consumer Rewards 0.06% 2.45x
Winnipeg Canada News 0.03% 2.31x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.29x
Scuba Diving 0.04% 2.24x
Hobby Drones & Remote-Controlled Cars 0.16% 2.21x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female