Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Arizona Diamondbacks Fans.
| Interest | Composition | Index |
| Arizona Diamondbacks Fans | 5.60% | 5.44x |
| Golf Enthusiasts | 4.80% | 4.92x |
| Flight and Hotel Shoppers | 4.80% | 4.63x |
| Arizona Wildcats Fans | 4.00% | 4.60x |
| St. Louis Trip Planners | 7.20% | 4.56x |
| Budget Grocery Shoppers | 4.80% | 4.10x |
| Retired Health Insurance Researchers | 4.00% | 4.05x |
| Discount Health Insurance Researchers | 4.80% | 3.83x |
| Young Boomers | 3.20% | 3.79x |
| Speedway Event Enthusiasts | 5.60% | 3.75x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.44x |
| Levi Strauss | 0.03% | 5.83x |
| Express Outlets | 0.73% | 5.59x |
| Belk | 1.53% | 5.50x |
| Lane Bryant | 3.83% | 5.23x |
| Dressbarn | 3.24% | 4.91x |
| Buckle | 4.18% | 4.82x |
| Old Navy | 6.03% | 4.60x |
| Victoria's Secret | 5.82% | 4.48x |
| Aeropostale | 3.58% | 4.46x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 2.40% | 5.21x |
| Internet Radio | 0.14% | 4.93x |
| Coupons | 3.20% | 4.72x |
| Northern Texas Cluster | 3.20% | 4.45x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 2.40% | 4.32x |
| New Mexico News | 1.60% | 3.93x |
| Consumer Packaged Goods | 2.40% | 3.81x |
| Wine, Liquor & Mixology | 1.60% | 3.58x |
| Canadian News | 0.05% | 3.47x |
| Quebec Vacations | 0.08% | 3.41x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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