Dstillery Audiences

SAMS CLUB

Audience Size: 1 Million Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 3.59% 1.77x
North Midwest State Fair Visitors 3.85% 1.76x
South State Fair Visitors 4.24% 1.75x
Black Friday Deal Shoppers 3.66% 1.72x
Home Medical Supplies Shoppers 2.82% 1.71x
Cabin Rental Researchers 4.24% 1.70x
Florida Trip Planners 3.38% 1.66x
Smoky Mountains Trip Planners 3.31% 1.65x
Restaurant News Readers 3.22% 1.64x
Italian Chain Restaurant Eaters 3.11% 1.64x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 2.07% 7.32x
Lane Bryant 5.88% 6.10x
Buckle 7.09% 5.91x
Express Outlets 1.22% 5.75x
Dressbarn 4.61% 5.40x
Carhartt 22.83% 5.12x
Charlotte Russe 2.68% 5.06x
Journeys 9.07% 4.91x
Old Navy 9.51% 4.87x
Aeropostale 6.48% 4.79x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.07% 5.65x
Electronic Document Assembly 0.04% 3.46x
Teaching Abroad 0.02% 3.08x
Homeschooling 0.05% 2.73x
Natural & Healthy Living Researchers 0.13% 2.65x
Local & Travel England - Northern England 0.02% 2.47x
Mid-Atlantic Beaches 0.03% 2.42x
Bowling 0.17% 2.40x
Romanian News 0.02% 2.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.32x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female