Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 3.96% | 1.63x |
| Black Friday Deal Shoppers | 3.59% | 1.62x |
| Mowing Equipment Shoppers | 2.90% | 1.61x |
| South State Fair Visitors | 4.19% | 1.59x |
| Cabin Rental Researchers | 3.79% | 1.57x |
| North Midwest State Fair Visitors | 3.63% | 1.57x |
| Tea Party Policy Supporters | 2.83% | 1.57x |
| Buick Vehicle Shoppers | 3.54% | 1.57x |
| Smokie Mountain Trip Planner | 3.90% | 1.55x |
| Restaurant News Readers | 3.35% | 1.54x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.
| Location | Composition | Index |
| Belk | 2.06% | 7.06x |
| Lane Bryant | 6.07% | 5.98x |
| Buckle | 7.32% | 5.89x |
| Express Outlets | 1.35% | 5.81x |
| Dressbarn | 4.98% | 5.32x |
| Carhartt | 18.78% | 5.14x |
| Charlotte Russe | 3.52% | 5.08x |
| Old Navy | 9.92% | 4.77x |
| Journeys | 8.52% | 4.73x |
| Aeropostale | 6.72% | 4.70x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Memes & Comedy.
| Content Affinity | Composition | Index |
| Memes & Comedy | 0.06% | 2.86x |
| Home Printing | 0.04% | 2.77x |
| Mid-Atlantic Beaches | 0.04% | 2.76x |
| Airsoft & Paintball Equipment | 0.10% | 2.63x |
| Men's Fashion Shopping | 0.02% | 2.54x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.48x |
| Online Learning | 0.02% | 2.46x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.31% | 2.28x |
| Ontario Canada Cluster | 0.02% | 2.21x |
| Turkey & Iran Cluster | 0.04% | 2.19x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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