Dstillery Audiences

SAMS CLUB

Audience Size: 272.5 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 272.5 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.13% 3.13x
Vacation Rental Accommodation Researchers 0.77% 2.30x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.06% 1.89x
Holiday Season Sporting Goods Deal Shoppers 2.07% 1.79x
Houston Activity Researchers 1.39% 1.79x
Costco Deal Blog Readers 0.77% 1.76x
Holiday Gift Shoppers 0.65% 1.75x
Apartment Furniture Shoppers 1.10% 1.71x
Kids Clothing Shoppers 1.29% 1.71x
Harvard University Fans 0.65% 1.68x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Lane Bryant.

Location Composition Index
Lane Bryant 2.17% 5.58x
Belk 0.80% 5.30x
Dressbarn 1.76% 5.23x
Express Outlets 0.41% 5.12x
Buckle 2.59% 4.83x
The Childrens Place 2.45% 4.41x
Old Navy 3.36% 4.31x
Journeys 3.39% 4.29x
Carhartt 13.48% 4.25x
Mens Wearhouse 2.42% 4.20x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.10% 5.96x
Moving & Storage 0.06% 4.52x
Teen Hair 0.13% 4.20x
Career Cluster A 0.13% 3.86x
Video Content Sites 0.06% 3.50x
Brazil & Portugal News 0.10% 3.32x
Bulgaria Cluster 0.02% 2.79x
Colorado Snow 0.20% 2.76x
Assorted Topics (Viral Media, Paid Traffic) 0.17% 2.64x
France Online Music & Quiz Content Cluster 0.02% 2.61x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female