Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 581.8 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.30x |
| Southern Central Voters | 4.88% | 1.88x |
| Black Friday Deal Shoppers | 4.55% | 1.81x |
| St. Louis Trip Planners | 4.73% | 1.70x |
| North Midwest State Fair Visitors | 4.68% | 1.67x |
| Dallas Cowboys Fans | 4.01% | 1.65x |
| Kansas City Trip Planners | 4.70% | 1.62x |
| Retirement Planning Amid Covid-19 | 1.79% | 1.56x |
| Texas State Fairs | 4.25% | 1.53x |
| Restaurant News Readers | 3.70% | 1.53x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 5.99x |
| Express Outlets | 0.52% | 5.54x |
| Lane Bryant | 3.36% | 5.52x |
| Buckle | 2.66% | 4.98x |
| Old Navy | 5.09% | 4.77x |
| Belk | 0.89% | 4.65x |
| Dressbarn | 2.52% | 4.58x |
| Ralph Lauren | 0.63% | 4.48x |
| Aeropostale | 2.16% | 4.47x |
| Express | 2.47% | 4.45x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 0.09% | 4.19x |
| Audio Clips & Sound Effects | 0.04% | 3.88x |
| Local & Travel England - East Midlands | 0.04% | 3.88x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.11% | 3.61x |
| Germany Cluster | 0.04% | 3.52x |
| Homeschooling | 0.05% | 3.51x |
| Bowling | 0.17% | 3.50x |
| Memes & Comedy | 0.04% | 3.17x |
| Holiday Gifts | 0.04% | 3.11x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.06x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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