Dstillery Audiences

SAMS CLUB

Audience Size: 581.8 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 581.8 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.30x
Southern Central Voters 4.88% 1.88x
Black Friday Deal Shoppers 4.55% 1.81x
St. Louis Trip Planners 4.73% 1.70x
North Midwest State Fair Visitors 4.68% 1.67x
Dallas Cowboys Fans 4.01% 1.65x
Kansas City Trip Planners 4.70% 1.62x
Retirement Planning Amid Covid-19 1.79% 1.56x
Texas State Fairs 4.25% 1.53x
Restaurant News Readers 3.70% 1.53x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 5.99x
Express Outlets 0.52% 5.54x
Lane Bryant 3.36% 5.52x
Buckle 2.66% 4.98x
Old Navy 5.09% 4.77x
Belk 0.89% 4.65x
Dressbarn 2.52% 4.58x
Ralph Lauren 0.63% 4.48x
Aeropostale 2.16% 4.47x
Express 2.47% 4.45x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Higher Education.

Content Affinity Composition Index
Higher Education 0.09% 4.19x
Audio Clips & Sound Effects 0.04% 3.88x
Local & Travel England - East Midlands 0.04% 3.88x
Canada Shopping - Lifestyle and Mommy Blogs 0.11% 3.61x
Germany Cluster 0.04% 3.52x
Homeschooling 0.05% 3.51x
Bowling 0.17% 3.50x
Memes & Comedy 0.04% 3.17x
Holiday Gifts 0.04% 3.11x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.06x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female