Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Holiday Season Sporting Goods Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Sporting Goods Deal Shoppers | 3.59% | 1.98x |
| Holiday Season Home Improvement Deal Shoppers | 2.74% | 1.83x |
| Christmas Movie Enthusiasts | 2.30% | 1.83x |
| Essential Oils Enthusiasts | 0.19% | 1.75x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.92% | 1.74x |
| Christmas Recipe Researchers | 2.91% | 1.72x |
| Holiday Season Department Store Deal Shoppers | 2.72% | 1.64x |
| Kansas City Trip Planners | 4.28% | 1.63x |
| Holiday Season Electronics and Game Deal Shoppers | 2.45% | 1.60x |
| Black Friday Deal Shoppers | 3.08% | 1.59x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 3.58x |
| Levi Strauss | 0.04% | 3.18x |
| Belk | 3.01% | 2.82x |
| Lane Bryant | 8.05% | 2.75x |
| Express Outlets | 1.42% | 2.65x |
| Dressbarn | 6.21% | 2.59x |
| Buckle | 8.59% | 2.48x |
| Old Navy | 12.78% | 2.43x |
| Maurices | 11.41% | 2.41x |
| The Childrens Place | 10.14% | 2.27x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.04% | 4.57x |
| Moving & Storage | 0.06% | 4.52x |
| Mail Order Food | 0.04% | 3.56x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.04% | 3.32x |
| Startup Investment | 0.04% | 3.28x |
| Hobby Vehicles | 0.02% | 3.17x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.06x |
| Unique & Personalized Fashion | 0.09% | 2.93x |
| Bulgaria Cluster | 0.02% | 2.79x |
| France Online Music & Quiz Content Cluster | 0.02% | 2.61x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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