Dstillery Audiences

SAMS CLUB

Audience Size: 1.1 Million Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Holiday Season Sporting Goods Deal Shoppers.

Interest Composition Index
Holiday Season Sporting Goods Deal Shoppers 3.59% 1.98x
Holiday Season Home Improvement Deal Shoppers 2.74% 1.83x
Christmas Movie Enthusiasts 2.30% 1.83x
Essential Oils Enthusiasts 0.19% 1.75x
Holiday Season Low-Cost Retail Deal Shoppers 2.92% 1.74x
Christmas Recipe Researchers 2.91% 1.72x
Holiday Season Department Store Deal Shoppers 2.72% 1.64x
Kansas City Trip Planners 4.28% 1.63x
Holiday Season Electronics and Game Deal Shoppers 2.45% 1.60x
Black Friday Deal Shoppers 3.08% 1.59x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 3.58x
Levi Strauss 0.04% 3.18x
Belk 3.01% 2.82x
Lane Bryant 8.05% 2.75x
Express Outlets 1.42% 2.65x
Dressbarn 6.21% 2.59x
Buckle 8.59% 2.48x
Old Navy 12.78% 2.43x
Maurices 11.41% 2.41x
The Childrens Place 10.14% 2.27x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.04% 4.57x
Moving & Storage 0.06% 4.52x
Mail Order Food 0.04% 3.56x
Assorted Topics (Power Trains, Drones, Web Design) 0.04% 3.32x
Startup Investment 0.04% 3.28x
Hobby Vehicles 0.02% 3.17x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.06x
Unique & Personalized Fashion 0.09% 2.93x
Bulgaria Cluster 0.02% 2.79x
France Online Music & Quiz Content Cluster 0.02% 2.61x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female