Dstillery Audiences

SAMS CLUB

Audience Size: 224.3 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 224.3 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Arizona Diamondbacks Fans.

Interest Composition Index
Arizona Diamondbacks Fans 5.60% 5.44x
Golf Enthusiasts 4.80% 4.92x
Flight and Hotel Shoppers 4.80% 4.63x
Arizona Wildcats Fans 4.00% 4.60x
St. Louis Trip Planners 7.20% 4.56x
Budget Grocery Shoppers 4.80% 4.10x
Retired Health Insurance Researchers 4.00% 4.05x
Discount Health Insurance Researchers 4.80% 3.83x
Young Boomers 3.20% 3.79x
Speedway Event Enthusiasts 5.60% 3.75x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.44x
Levi Strauss 0.03% 5.83x
Express Outlets 0.73% 5.59x
Belk 1.53% 5.50x
Lane Bryant 3.83% 5.23x
Dressbarn 3.24% 4.91x
Buckle 4.18% 4.82x
Old Navy 6.03% 4.60x
Victoria's Secret 5.82% 4.48x
Aeropostale 3.58% 4.46x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 2.40% 5.21x
Internet Radio 0.14% 4.93x
Coupons 3.20% 4.72x
Northern Texas Cluster 3.20% 4.45x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 2.40% 4.32x
New Mexico News 1.60% 3.93x
Consumer Packaged Goods 2.40% 3.81x
Wine, Liquor & Mixology 1.60% 3.58x
Canadian News 0.05% 3.47x
Quebec Vacations 0.08% 3.41x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female