Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 517.1 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 5.20% | 1.77x |
| Holiday Season Department Store Deal Shoppers | 2.44% | 1.67x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.48% | 1.65x |
| Holiday Season Home Improvement Deal Shoppers | 2.38% | 1.64x |
| Holiday Season Sporting Goods Deal Shoppers | 2.52% | 1.62x |
| North Midwest State Fair Visitors | 4.59% | 1.60x |
| St. Louis Trip Planners | 4.61% | 1.59x |
| Southern Central Voters | 4.30% | 1.57x |
| Casual Dining Restaurant Researchers | 3.57% | 1.55x |
| Louisiana Trip Planners | 3.84% | 1.52x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.67x |
| Levi Strauss | 0.04% | 5.68x |
| Express Outlets | 0.70% | 5.33x |
| Lane Bryant | 3.90% | 5.21x |
| Belk | 1.24% | 4.91x |
| Buckle | 3.66% | 4.70x |
| Dressbarn | 3.14% | 4.59x |
| Old Navy | 6.11% | 4.49x |
| Aeropostale | 3.09% | 4.35x |
| Journeys | 5.02% | 4.33x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Assorted Topics (Games, Calendars, Journals, Pillows, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.04% | 3.84x |
| France Online Music & Quiz Content Cluster | 0.04% | 3.22x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.06x |
| Foreign Language Education | 0.04% | 2.96x |
| Weather Information | 0.06% | 2.94x |
| Oil & Energy | 0.12% | 2.91x |
| Retail Industry News | 0.04% | 2.89x |
| Healthcare Jobs | 0.04% | 2.82x |
| Painting & Renovation | 0.16% | 2.64x |
| Aid Groups | 0.06% | 2.63x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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