Dstillery Audiences

SAMS CLUB

Audience Size: 620.7 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 620.7 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.75% 1.78x
Essential Oils Enthusiasts 0.19% 1.75x
Coupon Researchers 1.62% 1.67x
Misc-Deal Seekers or Coupon Shoppers 2.43% 1.66x
Painting Hobbyist 3.43% 1.52x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.08% 1.48x
Little Rock Trip Planners 3.35% 1.47x
Texas County and Local Fair Visitors 3.77% 1.47x
Black Friday Deal Aggregator Shoppers 3.55% 1.46x
Holiday Season Sporting Goods Deal Shoppers 2.07% 1.45x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 6.81x
Belk 2.32% 4.42x
Lane Bryant 6.18% 4.41x
Express Outlets 0.99% 4.35x
Levi Strauss 0.02% 4.23x
Dressbarn 4.62% 4.08x
Buckle 6.72% 3.90x
Old Navy 9.36% 3.79x
Maurices 8.82% 3.59x
Journeys 8.42% 3.58x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.10% 5.49x
Moving & Storage 0.06% 4.52x
Unique & Personalized Fashion 0.08% 4.28x
Canadian Auto 0.08% 3.86x
Comedy Content 0.06% 3.71x
Canadian News 0.06% 3.63x
Assorted Topics (Television, Origami, Men's Health) 0.08% 3.32x
Promo Codes 0.06% 2.85x
Career Cluster A 0.08% 2.80x
Bulgaria Cluster 0.02% 2.79x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female