Dstillery Audiences

SAMS CLUB

Audience Size: 1.3 Million Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 3.84% 1.63x
Black Friday Deal Shoppers 3.56% 1.59x
Tea Party Policy Supporters 2.92% 1.52x
North Midwest State Fair Visitors 3.43% 1.52x
Florida Gulf Coast Travel Researchers 4.05% 1.51x
Christian Voters 3.36% 1.49x
Family Values Advocates 3.05% 1.48x
Southern Central Voters 3.19% 1.46x
Alabama Trip Planners 3.81% 1.45x
Midwestern Voters 3.12% 1.44x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.

Location Composition Index
Belk 1.46% 6.71x
Buckle 5.89% 5.98x
Express Outlets 1.07% 5.74x
Lane Bryant 4.98% 5.52x
Dressbarn 4.21% 4.91x
Charlotte Russe 3.60% 4.85x
Aeropostale 3.98% 4.47x
Journeys 4.35% 4.43x
Old Navy 7.02% 4.42x
American Eagle Outfitters 6.11% 4.34x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 14.38x
Rural Living 0.02% 3.22x
Content Streamers & Downloaders 0.01% 2.94x
Consumer Rewards 0.06% 2.77x
Flags & Trump 0.01% 2.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 2.26x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.19x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.07x
Online Learning 0.03% 2.06x
New Mexico News 1.16% 2.01x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female