Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 3.84% | 1.63x |
| Black Friday Deal Shoppers | 3.56% | 1.59x |
| Tea Party Policy Supporters | 2.92% | 1.52x |
| North Midwest State Fair Visitors | 3.43% | 1.52x |
| Florida Gulf Coast Travel Researchers | 4.05% | 1.51x |
| Christian Voters | 3.36% | 1.49x |
| Family Values Advocates | 3.05% | 1.48x |
| Southern Central Voters | 3.19% | 1.46x |
| Alabama Trip Planners | 3.81% | 1.45x |
| Midwestern Voters | 3.12% | 1.44x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.
| Location | Composition | Index |
| Belk | 1.46% | 6.71x |
| Buckle | 5.89% | 5.98x |
| Express Outlets | 1.07% | 5.74x |
| Lane Bryant | 4.98% | 5.52x |
| Dressbarn | 4.21% | 4.91x |
| Charlotte Russe | 3.60% | 4.85x |
| Aeropostale | 3.98% | 4.47x |
| Journeys | 4.35% | 4.43x |
| Old Navy | 7.02% | 4.42x |
| American Eagle Outfitters | 6.11% | 4.34x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 14.38x |
| Rural Living | 0.02% | 3.22x |
| Content Streamers & Downloaders | 0.01% | 2.94x |
| Consumer Rewards | 0.06% | 2.77x |
| Flags & Trump | 0.01% | 2.30x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 2.26x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.19x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.07x |
| Online Learning | 0.03% | 2.06x |
| New Mexico News | 1.16% | 2.01x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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