Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 620.7 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.75% | 1.78x |
| Essential Oils Enthusiasts | 0.19% | 1.75x |
| Coupon Researchers | 1.62% | 1.67x |
| Misc-Deal Seekers or Coupon Shoppers | 2.43% | 1.66x |
| Painting Hobbyist | 3.43% | 1.52x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 1.48x |
| Little Rock Trip Planners | 3.35% | 1.47x |
| Texas County and Local Fair Visitors | 3.77% | 1.47x |
| Black Friday Deal Aggregator Shoppers | 3.55% | 1.46x |
| Holiday Season Sporting Goods Deal Shoppers | 2.07% | 1.45x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.81x |
| Belk | 2.32% | 4.42x |
| Lane Bryant | 6.18% | 4.41x |
| Express Outlets | 0.99% | 4.35x |
| Levi Strauss | 0.02% | 4.23x |
| Dressbarn | 4.62% | 4.08x |
| Buckle | 6.72% | 3.90x |
| Old Navy | 9.36% | 3.79x |
| Maurices | 8.82% | 3.59x |
| Journeys | 8.42% | 3.58x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.10% | 5.49x |
| Moving & Storage | 0.06% | 4.52x |
| Unique & Personalized Fashion | 0.08% | 4.28x |
| Canadian Auto | 0.08% | 3.86x |
| Comedy Content | 0.06% | 3.71x |
| Canadian News | 0.06% | 3.63x |
| Assorted Topics (Television, Origami, Men's Health) | 0.08% | 3.32x |
| Promo Codes | 0.06% | 2.85x |
| Career Cluster A | 0.08% | 2.80x |
| Bulgaria Cluster | 0.02% | 2.79x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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