Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Black Friday Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Deal Shoppers | 2.03% | 1.58x |
| Tea Party Policy Supporters | 1.48% | 1.58x |
| Florida Gulf Coast Travel Researchers | 2.52% | 1.52x |
| Sweepstakes Enthusiasts | 1.53% | 1.48x |
| Coupon Researchers | 1.80% | 1.47x |
| South Atlantic Voters | 2.04% | 1.47x |
| Restaurant News Readers | 2.00% | 1.46x |
| Alabama Trip Planners | 2.51% | 1.45x |
| As Seen on TV Shoppers | 1.97% | 1.45x |
| Mowing Equipment Shoppers | 1.63% | 1.45x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.
| Location | Composition | Index |
| Belk | 1.73% | 7.82x |
| Buckle | 4.57% | 6.93x |
| Express Outlets | 0.94% | 6.79x |
| Lane Bryant | 5.23% | 6.06x |
| Dressbarn | 4.35% | 5.72x |
| Charlotte Russe | 2.73% | 5.36x |
| Aeropostale | 2.98% | 5.10x |
| Journeys | 4.04% | 5.03x |
| Carhartt | 6.76% | 5.01x |
| Old Navy | 6.33% | 5.01x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 14.38x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.36x |
| As Seen On TV Products | 0.02% | 3.36x |
| Bulgaria Cluster | 0.03% | 2.98x |
| Cars, Travel & Food | 0.07% | 2.52x |
| Consumer Rewards | 0.06% | 2.45x |
| Winnipeg Canada News | 0.03% | 2.31x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.29x |
| Scuba Diving | 0.04% | 2.24x |
| Hobby Drones & Remote-Controlled Cars | 0.16% | 2.21x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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