Dstillery Audiences

SAMS CLUB

Audience Size: 252.8 Thousand Devices

Explore the Sams Club Audience

Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 252.8 thousand unique devices whose actions qualify for the Sams Club audience.

Dstillery Crafted Audiences

INTERESTS

The Sams Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sams Club audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 0.28% 2.73x
Pressure Cooking Recipe Researchers 1.02% 2.13x
Airfrying Enthusiasts 1.53% 1.97x
Cooking Show Fans 0.68% 1.89x
Meat Smokers Receipe Researchers 1.02% 1.85x
Nutrition Conscious Eaters 1.19% 1.82x
Smoking Cessation Intenders 1.13% 1.80x
Women’s Lifestyle Blogs Researchers 0.34% 1.76x
Milk and Dairy Shoppers 2.21% 1.73x
Dachshund Content Readers 0.57% 1.72x
Composition Percentage: The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sams Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sams Club audience is Lane Bryant.

Location Composition Index
Lane Bryant 1.80% 8.21x
Belk 0.81% 8.21x
Calvin Klein 0.22% 7.74x
Dressbarn 1.92% 7.08x
Buckle 2.66% 7.02x
Express Outlets 0.48% 7.01x
Journeys 3.53% 6.46x
Eddie Bauer 0.56% 6.42x
Charlotte Russe 0.64% 6.27x
Express 2.40% 5.95x
Composition Percentage: The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sams Club audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 0.17% 4.97x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.23% 4.59x
Moving & Storage 0.06% 4.52x
US Military Cluster 0.08% 3.62x
Female Lifestyle Content Readers 0.11% 3.49x
Canadian Lifestyle 0.03% 3.46x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.11% 3.32x
Illinois College Sports 0.05% 2.85x
Missouri News Content Cluster 1.30% 2.84x
Bulgaria Cluster 0.02% 2.79x
Composition Percentage: The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sams Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female