Explore the Sams Club Audience
Below you'll find more information about the Sams Club audience, broken down in different categories based on their digital and physical behaviors. These are 926 thousand unique devices whose actions qualify for the Sams Club audience.
INTERESTS
The Sams Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sams Club audience is Black Friday Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Deal Shoppers | 1.99% | 1.66x |
| Home Medical Supplies Shoppers | 1.38% | 1.61x |
| Family Values Advocates | 1.57% | 1.60x |
| Southern Central Voters | 1.81% | 1.60x |
| Florida Gulf Coast Travel Researchers | 1.99% | 1.56x |
| Mowing Equipment Shoppers | 1.34% | 1.53x |
| Nascar Fans | 1.31% | 1.52x |
| Phone Accessory Shoppers | 1.86% | 1.49x |
| Discount Big Box Shoppers | 1.35% | 1.49x |
| Tea Party Policy Supporters | 1.29% | 1.49x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Interest attribute.
Index: A comparison of the Sams Club audience to the internet population.
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APPAREL RETAILERS
The Sams Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sams Club audience is Belk.
| Location | Composition | Index |
| Belk | 2.09% | 9.33x |
| Dressbarn | 4.08% | 7.36x |
| Express Outlets | 0.39% | 7.13x |
| Lane Bryant | 4.26% | 6.87x |
| Aeropostale | 2.76% | 6.35x |
| Charlotte Russe | 1.66% | 6.25x |
| Eddie Bauer | 1.07% | 6.16x |
| Old Navy | 4.99% | 6.13x |
| Chicos | 3.34% | 6.01x |
| Journeys | 2.60% | 5.99x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Location attribute.
Index: A comparison of the Sams Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sams Club audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.09% | 2.69x |
| Chat Rooms | 0.03% | 2.46x |
| Memphis News | 0.17% | 2.45x |
| Flower Shopping | 0.08% | 2.14x |
| Franco-African Cluster | 0.03% | 2.11x |
| Arkansas News | 0.58% | 2.03x |
| Discount Shopping | 0.41% | 1.97x |
| Kansas City News | 1.58% | 1.95x |
| East Texas Cluster | 0.27% | 1.94x |
| Professional Audio Visual | 0.05% | 1.93x |
Composition Percentage:
The overlap percentage between the Sams Club audience and the Content Affinity attribute.
Index: A comparison of the Sams Club audience to the internet population.
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DEMOGRAPHICS
The Sams Club audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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