Dstillery Audiences

SAPP BROS

Audience Size: 45.2 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 45.2 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 27.17% 11.75x
Rapid City Trip Planners 10.40% 5.44x
Kansas City Royals Fans 10.40% 4.90x
Speedway Event Enthusiasts 8.67% 4.02x
Big 12 Fans 8.67% 3.97x
Iowa County and Local Fair Visitors 9.25% 3.92x
Kansas City Chiefs Fans 7.51% 3.66x
Mowing Equipment Shoppers 6.36% 3.49x
Jewelry & Watch Shoppers 6.94% 3.40x
Colorado County and Local Fair Visitors 7.51% 3.38x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Buckle.

Location Composition Index
Buckle 6.76% 5.97x
Carhartt 9.60% 5.62x
Eddie Bauer 2.82% 5.36x
Express Outlets 0.75% 3.57x
Johnston and Murphy 6.93% 3.54x
Levi Strauss 0.95% 3.42x
Columbia 0.93% 3.36x
Dressbarn 3.10% 3.28x
Lululemon 2.67% 3.09x
American Eagle Outfitters 4.82% 2.99x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 13.87% 17.56x
South Dakota Cluster 4.62% 12.34x
Kansas City News 16.18% 11.51x
Colorado Cluster 4.05% 8.04x
Iowa Cluster 9.25% 7.39x
Illinois News 4.62% 5.85x
Missouri Travel & Outdoors Cluster 2.89% 5.57x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.31% 5.36x
Military & Law Enforcement 4.05% 5.25x
LGBTQ Advocacy 3.47% 4.81x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female