Explore the Sapp Bros Audience
Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 35 thousand unique devices whose actions qualify for the Sapp Bros audience.
INTERESTS
The Sapp Bros audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sapp Bros audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 25.23% | 11.86x |
| Kansas City Trip Planners | 15.89% | 7.26x |
| Kansas City Royals Fans | 12.15% | 5.74x |
| Iowa County and Local Fair Visitors | 12.15% | 5.62x |
| Wisconsin County and Local Fair Visitors | 8.41% | 3.94x |
| Sustainable Lifestyle Enthusiasts | 6.54% | 3.93x |
| Electronics Shoppers | 7.48% | 3.75x |
| Civil War History Buff | 8.41% | 3.72x |
| Chicago Cubs Fans | 7.48% | 3.61x |
| Volleyball Enthusiasts | 6.54% | 3.57x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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APPAREL RETAILERS
The Sapp Bros audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sapp Bros audience is Buckle.
| Location | Composition | Index |
| Buckle | 7.50% | 6.85x |
| Eddie Bauer | 2.98% | 6.46x |
| Maurices | 0.35% | 6.42x |
| Carhartt | 31.36% | 6.04x |
| Topshop | 0.30% | 4.26x |
| American Eagle Outfitters | 5.05% | 4.23x |
| Columbia | 0.73% | 4.03x |
| Johnston and Murphy | 2.30% | 3.52x |
| Dressbarn | 2.53% | 3.46x |
| White House Black Market | 3.96% | 3.37x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 19.63% | 22.74x |
| North Dakota Cluster | 3.74% | 6.15x |
| Kansas City News | 10.28% | 5.70x |
| Online Games for Kids | 2.03% | 5.62x |
| Photography | 2.80% | 5.08x |
| Iowa Cluster | 6.54% | 4.60x |
| Sports News & Apparel | 3.74% | 4.57x |
| Family on a Budget | 5.61% | 4.20x |
| Illinois News | 3.74% | 4.15x |
| West Virginia News | 2.80% | 4.14x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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DEMOGRAPHICS
The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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