Explore the Sapp Bros Audience
Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 36.4 thousand unique devices whose actions qualify for the Sapp Bros audience.
INTERESTS
The Sapp Bros audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sapp Bros audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.18% | 19.67x |
| Rapid City Trip Planners | 10.73% | 5.47x |
| Commercial Truck Researchers | 9.76% | 5.37x |
| Mowing Equipment Shoppers | 8.29% | 5.02x |
| Kansas City Royals Fans | 9.02% | 4.47x |
| Iowa Hawkeyes Fans | 8.78% | 4.45x |
| Wyoming Cowboys Fans | 8.78% | 4.35x |
| Work Hard, Play Hard Travelers | 0.20% | 4.18x |
| Farming Real Estate Researchers | 6.59% | 3.92x |
| Rodeo Enthusiasts | 7.80% | 3.90x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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APPAREL RETAILERS
The Sapp Bros audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sapp Bros audience is Buckle.
| Location | Composition | Index |
| Buckle | 5.40% | 7.66x |
| Carhartt | 12.15% | 7.32x |
| Express Outlets | 0.97% | 6.27x |
| Hollister | 2.05% | 3.63x |
| Lorna Jane | 0.26% | 3.61x |
| Zumiez | 3.51% | 3.54x |
| Aeropostale | 2.16% | 3.46x |
| Victoria's Secret | 5.40% | 3.38x |
| Eddie Bauer | 1.13% | 3.25x |
| The North Face | 1.24% | 3.08x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sapp Bros audience is Saskatchewan Media & Retail Cluster.
| Content Affinity | Composition | Index |
| Saskatchewan Media & Retail Cluster | 0.24% | 48.87x |
| Parenting & Nutrition | 0.28% | 34.14x |
| Local & Travel England - East Midlands | 0.28% | 30.34x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 28.45x |
| Nebraska Cluster | 30.98% | 25.35x |
| Scotland Travel | 0.28% | 17.32x |
| Trucks | 4.88% | 16.43x |
| Farming & Agriculture | 2.68% | 15.80x |
| Online Learning | 0.24% | 15.46x |
| South Dakota Cluster | 6.34% | 14.00x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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DEMOGRAPHICS
The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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