Explore the Sapp Bros Audience
Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Sapp Bros audience.
INTERESTS
The Sapp Bros audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sapp Bros audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 5.62% | 5.06x |
| Wyoming Cowboys Fans | 5.42% | 4.92x |
| Rapid City Trip Planners | 4.61% | 4.76x |
| Kansas City Royals Fans | 5.22% | 4.38x |
| Tractor Shoppers | 4.81% | 4.34x |
| Cattle Industry New Readers | 4.01% | 4.07x |
| Mowing Equipment Shoppers | 3.41% | 3.85x |
| Truck Drivers | 3.51% | 3.63x |
| Rodeo Enthusiasts | 4.61% | 3.49x |
| Volleyball Enthusiasts | 4.01% | 3.39x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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APPAREL RETAILERS
The Sapp Bros audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sapp Bros audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.41% | 7.93x |
| Carhartt | 21.47% | 7.69x |
| Aeropostale | 2.57% | 5.85x |
| Ralph Lauren | 0.57% | 5.77x |
| Eddie Bauer | 0.85% | 4.99x |
| The North Face | 1.42% | 4.44x |
| Hollister | 1.05% | 4.37x |
| American Eagle Outfitters | 3.21% | 4.34x |
| Victoria's Secret | 4.06% | 4.11x |
| Express | 1.35% | 4.07x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 17.95% | 35.01x |
| Trucks | 2.61% | 13.64x |
| South Dakota Cluster | 2.11% | 9.77x |
| Kansas City News | 6.72% | 7.65x |
| Colorado Cluster | 1.71% | 5.52x |
| Missouri Travel & Outdoors Cluster | 1.91% | 5.51x |
| Iowa Cluster | 4.41% | 5.08x |
| Fishing | 1.00% | 3.65x |
| Motorcycles & Snowmobiles | 0.60% | 3.27x |
| Recreational Motor Sport Enthusiasts | 0.50% | 3.18x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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DEMOGRAPHICS
The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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