Dstillery Audiences

SAPP BROS

Audience Size: 44.8 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 44.8 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 27.83% 11.33x
Kansas City Royals Fans 12.38% 5.19x
Rapid City Trip Planners 11.10% 5.02x
Iowa Hawkeyes Fans 10.28% 4.49x
Speedway Event Enthusiasts 10.35% 4.28x
Wyoming Cowboys Fans 9.75% 4.09x
Iowa County and Local Fair Visitors 9.83% 3.87x
Mowing Equipment Shoppers 8.10% 3.86x
Big 12 Fans 8.85% 3.79x
Commercial Truck Researchers 8.18% 3.72x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Buckle.

Location Composition Index
Buckle 6.59% 5.88x
Eddie Bauer 2.09% 4.44x
Carhartt 0.41% 4.10x
Express Outlets 0.73% 3.72x
Levi Strauss 1.05% 3.31x
Johnston and Murphy 6.28% 3.27x
Dressbarn 2.95% 3.26x
Columbia 0.86% 3.16x
Lululemon 2.71% 3.11x
The North Face 1.10% 3.06x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 21.23% 23.37x
South Dakota Cluster 4.58% 11.32x
Farming & Agriculture 1.13% 9.87x
Trucks 1.88% 8.44x
Poland Cluster 0.45% 8.30x
Kansas City News 11.40% 7.37x
Iowa Cluster 8.48% 5.72x
Colorado Cluster 2.78% 5.24x
Missouri Travel & Outdoors Cluster 2.63% 4.55x
Christian Music 0.38% 3.98x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female