Dstillery Audiences

SAPP BROS

Audience Size: 35.1 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 5.87% 5.50x
Wyoming Cowboys Fans 5.45% 4.96x
Kansas City Royals Fans 5.45% 4.76x
Commercial Truck Researchers 4.95% 4.73x
Cattle Industry New Readers 4.27% 4.35x
Tractor Shoppers 5.11% 4.25x
Iowa Hawkeyes Fans 4.27% 4.15x
Rodeo Enthusiasts 5.20% 4.05x
Mowing Equipment Shoppers 3.69% 3.93x
Farming Simulator Video Game Fans 4.95% 3.80x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Carhartt.

Location Composition Index
Carhartt 18.76% 8.72x
Buckle 2.10% 7.03x
Express Outlets 0.61% 6.38x
Aeropostale 2.33% 5.27x
Victoria's Secret 4.69% 4.17x
The North Face 1.34% 4.13x
Zumiez 2.62% 3.98x
American Eagle Outfitters 3.15% 3.96x
Eddie Bauer 0.90% 3.92x
Hollister 1.54% 3.82x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 17.94% 29.60x
South Dakota Cluster 3.02% 13.25x
Trucks 2.26% 11.32x
Kansas City News 6.54% 6.60x
Iowa Cluster 5.03% 5.42x
Colorado Cluster 1.76% 5.15x
Utah Cluster 1.59% 3.87x
Colorado News 5.62% 3.20x
Sports News & Apparel 3.19% 3.07x
Assorted Topics (Freebies, Gardens, Jewelry) 2.18% 2.73x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female