Dstillery Audiences

SAPP BROS

Audience Size: 40.6 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 40.6 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.18% 19.67x
Rapid City Trip Planners 9.03% 5.07x
Kansas City Royals Fans 8.23% 4.76x
Wyoming Cowboys Fans 7.61% 4.41x
Iowa Hawkeyes Fans 7.43% 4.40x
Commercial Truck Researchers 6.73% 4.22x
Work Hard, Play Hard Travelers 0.20% 4.18x
Rodeo Enthusiasts 7.17% 4.09x
Mowing Equipment Shoppers 5.75% 3.97x
Tractor Shoppers 6.81% 3.68x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Carhartt.

Location Composition Index
Carhartt 4.66% 7.20x
Buckle 5.76% 6.92x
Eddie Bauer 1.66% 4.45x
Express Outlets 0.71% 4.36x
Columbia 0.81% 3.32x
Zumiez 3.54% 3.25x
Dressbarn 2.59% 3.20x
White House Black Market 2.73% 3.05x
Ralph Lauren 0.68% 3.05x
Mens Wearhouse 4.81% 2.98x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.28% 34.14x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 28.45x
Nebraska Cluster 23.27% 26.02x
Romanian News 0.27% 18.43x
Saskatchewan Media & Retail Cluster 0.09% 18.17x
Scotland Travel 0.28% 17.32x
Online Learning 0.24% 15.46x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.18% 12.81x
South Dakota Cluster 4.51% 12.07x
Farming & Agriculture 1.50% 11.38x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female