Dstillery Audiences

SAPP BROS

Audience Size: 36.4 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 36.4 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.18% 19.67x
Rapid City Trip Planners 10.73% 5.47x
Commercial Truck Researchers 9.76% 5.37x
Mowing Equipment Shoppers 8.29% 5.02x
Kansas City Royals Fans 9.02% 4.47x
Iowa Hawkeyes Fans 8.78% 4.45x
Wyoming Cowboys Fans 8.78% 4.35x
Work Hard, Play Hard Travelers 0.20% 4.18x
Farming Real Estate Researchers 6.59% 3.92x
Rodeo Enthusiasts 7.80% 3.90x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Buckle.

Location Composition Index
Buckle 5.40% 7.66x
Carhartt 12.15% 7.32x
Express Outlets 0.97% 6.27x
Hollister 2.05% 3.63x
Lorna Jane 0.26% 3.61x
Zumiez 3.51% 3.54x
Aeropostale 2.16% 3.46x
Victoria's Secret 5.40% 3.38x
Eddie Bauer 1.13% 3.25x
The North Face 1.24% 3.08x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 0.24% 48.87x
Parenting & Nutrition 0.28% 34.14x
Local & Travel England - East Midlands 0.28% 30.34x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 28.45x
Nebraska Cluster 30.98% 25.35x
Scotland Travel 0.28% 17.32x
Trucks 4.88% 16.43x
Farming & Agriculture 2.68% 15.80x
Online Learning 0.24% 15.46x
South Dakota Cluster 6.34% 14.00x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female