Dstillery Audiences

SAPP BROS

Audience Size: 43.5 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 43.5 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 20.95% 9.02x
RC Helicopters and Drones Hobbyists 8.57% 4.11x
Speedway Event Enthusiasts 8.57% 4.01x
Rapid City Trip Planners 7.62% 4.00x
Kansas City Royals Fans 8.57% 3.90x
Tractor Shoppers 7.62% 3.85x
Truck Drivers 7.62% 3.64x
Wyoming Cowboys Fans 7.62% 3.49x
Milk and Dairy Shoppers 6.19% 3.44x
Iowa County and Local Fair Visitors 7.62% 3.38x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Buckle.

Location Composition Index
Buckle 8.00% 6.44x
Carhartt 21.08% 5.77x
Eddie Bauer 3.20% 5.66x
Express Outlets 0.92% 3.97x
Levi Strauss 0.78% 3.86x
Columbia 1.01% 3.84x
Johnston and Murphy 6.54% 3.83x
American Eagle Outfitters 5.51% 3.57x
Dressbarn 3.34% 3.57x
Old Navy 6.27% 3.01x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 17.62% 25.50x
Kansas City News 9.05% 7.16x
South Dakota Cluster 1.90% 6.30x
Iowa Cluster 6.67% 6.12x
Shoes & Accessories 1.43% 5.97x
Utah Cluster 2.38% 5.07x
Space & National Security 1.43% 4.53x
Missouri Travel & Outdoors Cluster 1.90% 4.30x
Online Arcade Games 1.43% 4.08x
Scrapbooking & Home Art Projects 0.84% 3.98x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female