Dstillery Audiences

SAPP BROS

Audience Size: 31.2 Thousand Devices

Explore the Sapp Bros Audience

Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Sapp Bros audience.

Dstillery Crafted Audiences

INTERESTS

The Sapp Bros audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sapp Bros audience is Commercial Truck Researchers.

Interest Composition Index
Commercial Truck Researchers 5.62% 5.06x
Wyoming Cowboys Fans 5.42% 4.92x
Rapid City Trip Planners 4.61% 4.76x
Kansas City Royals Fans 5.22% 4.38x
Tractor Shoppers 4.81% 4.34x
Cattle Industry New Readers 4.01% 4.07x
Mowing Equipment Shoppers 3.41% 3.85x
Truck Drivers 3.51% 3.63x
Rodeo Enthusiasts 4.61% 3.49x
Volleyball Enthusiasts 4.01% 3.39x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sapp Bros audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sapp Bros audience is Express Outlets.

Location Composition Index
Express Outlets 0.41% 7.93x
Carhartt 21.47% 7.69x
Aeropostale 2.57% 5.85x
Ralph Lauren 0.57% 5.77x
Eddie Bauer 0.85% 4.99x
The North Face 1.42% 4.44x
Hollister 1.05% 4.37x
American Eagle Outfitters 3.21% 4.34x
Victoria's Secret 4.06% 4.11x
Express 1.35% 4.07x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sapp Bros audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 17.95% 35.01x
Trucks 2.61% 13.64x
South Dakota Cluster 2.11% 9.77x
Kansas City News 6.72% 7.65x
Colorado Cluster 1.71% 5.52x
Missouri Travel & Outdoors Cluster 1.91% 5.51x
Iowa Cluster 4.41% 5.08x
Fishing 1.00% 3.65x
Motorcycles & Snowmobiles 0.60% 3.27x
Recreational Motor Sport Enthusiasts 0.50% 3.18x
Composition Percentage: The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sapp Bros audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male