Explore the Sapp Bros Audience
Below you'll find more information about the Sapp Bros audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Sapp Bros audience.
INTERESTS
The Sapp Bros audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sapp Bros audience is Diesel Vehicle Shoppers.
| Interest | Composition | Index |
| Diesel Vehicle Shoppers | 4.75% | 2.29x |
| NCAA Football Fans | 4.19% | 2.10x |
| Sweepstakes Enthusiasts | 2.79% | 1.58x |
| Olympic Sports Enthusiasts | 2.23% | 1.49x |
| Super Mario Bros Fans | 2.23% | 1.47x |
| Luxury Department Store Shoppers | 2.23% | 1.46x |
| Competitive Car Brand Shoppers | 3.07% | 1.41x |
| Digital Antenna Users | 3.07% | 1.36x |
| PlayStation Enthusiasts | 4.19% | 1.34x |
| Vaping Shoppers | 2.23% | 1.34x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Interest attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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APPAREL RETAILERS
The Sapp Bros audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sapp Bros audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 9.92% | 6.32x |
| Victoria's Secret | 1.78% | 3.49x |
| Gymboree | 1.08% | 3.30x |
| Old Navy | 1.29% | 3.09x |
| American Eagle Outfitters | 1.13% | 2.99x |
| Dressbarn | 0.76% | 2.66x |
| Coach | 1.02% | 2.63x |
| Chicos | 0.81% | 2.59x |
| J. Crew | 0.86% | 2.43x |
| REI | 0.70% | 2.27x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Location attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sapp Bros audience is Car Forums.
| Content Affinity | Composition | Index |
| Car Forums | 2.51% | 1.65x |
| Latest Sports News | 5.59% | 1.62x |
| Cooking Recipe & Ingredient Researchers | 3.07% | 1.54x |
| Home Cooking Researchers | 5.31% | 1.46x |
| Cooking Blog Content Enthusiasts | 3.35% | 1.40x |
| Kitchen Blog Readers | 4.75% | 1.34x |
| Do It Yourself | 3.63% | 1.22x |
| Diet & Exercise | 3.35% | 1.20x |
| Home Cooking | 10.61% | 1.18x |
| Recipe Hunters | 12.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Sapp Bros audience and the Content Affinity attribute.
Index: A comparison of the Sapp Bros audience to the internet population.
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DEMOGRAPHICS
The Sapp Bros audience resonates most for the following age bracket and gender.
Age
18-24
Gender
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