Explore the Save A Lot Supermarkets Audience
Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Save A Lot Supermarkets audience.
INTERESTS
The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save A Lot Supermarkets audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 6.15% | 2.62x |
| South Atlantic State Fair Visitors | 4.70% | 1.92x |
| Water Park Visitors | 4.52% | 1.72x |
| Cabin Rental Researchers | 3.88% | 1.64x |
| South State Fair Visitors | 3.71% | 1.58x |
| Getting Off the Grid Travelers | 0.02% | 1.58x |
| Florida Atlantic Coast Trip Planners | 4.29% | 1.51x |
| Black Friday Deal Shoppers | 3.33% | 1.50x |
| Disability Insurance Researchers | 3.38% | 1.49x |
| Smoky Mountains Trip Planners | 3.23% | 1.47x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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APPAREL RETAILERS
The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is Belk.
| Location | Composition | Index |
| Belk | 0.98% | 4.53x |
| Express Outlets | 0.68% | 3.65x |
| Carhartt | 0.38% | 3.58x |
| Buckle | 3.36% | 3.41x |
| Aeropostale | 2.91% | 3.27x |
| Charlotte Russe | 2.40% | 3.24x |
| Dressbarn | 2.74% | 3.19x |
| Journeys | 3.07% | 3.13x |
| American Eagle Outfitters | 4.37% | 3.11x |
| Lane Bryant | 2.80% | 3.10x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 11.53x |
| Handyman Tools | 0.01% | 8.50x |
| Environmental Conservation | 0.02% | 6.06x |
| Rural Living | 0.03% | 5.47x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.28x |
| Fashion & Cosmetics | 0.01% | 4.87x |
| Survey Websites | 0.02% | 4.11x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 4.10x |
| England Tourism | 0.01% | 4.02x |
| ISPs & Local Services | 0.01% | 3.89x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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DEMOGRAPHICS
The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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