Explore the Save A Lot Supermarkets Audience
Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 146.9 thousand unique devices whose actions qualify for the Save A Lot Supermarkets audience.
INTERESTS
The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save A Lot Supermarkets audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.07% | 3.35x |
| Dessert/Sweets Bakers | 1.20% | 2.57x |
| Ohio County and Local Fair Visitors | 6.45% | 2.43x |
| Home Kitchen Chefs | 0.80% | 2.41x |
| Pediatric Provider Researchers | 1.75% | 2.25x |
| RC Helicopters and Drones Hobbyists | 2.55% | 2.23x |
| Cleveland Browns Fans | 3.67% | 2.16x |
| Cooking Show Fans | 0.80% | 2.15x |
| Recipe Researchers | 0.88% | 2.12x |
| St. Louis Trip Planners | 4.78% | 2.01x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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APPAREL RETAILERS
The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is Belk.
| Location | Composition | Index |
| Belk | 0.49% | 4.91x |
| Charlotte Russe | 0.44% | 4.33x |
| Journeys | 1.90% | 3.47x |
| Hollister | 0.63% | 3.40x |
| Maurices | 2.04% | 3.28x |
| Lane Bryant | 0.72% | 3.27x |
| Buckle | 1.22% | 3.20x |
| Dressbarn | 0.78% | 2.90x |
| Old Navy | 1.58% | 2.88x |
| Express Outlets | 0.19% | 2.87x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.24% | 4.40x |
| Kentucky News | 4.14% | 3.72x |
| Cleveland News | 5.02% | 3.70x |
| Motorcycle Racing Researchers | 0.16% | 3.68x |
| School Curriculum | 0.10% | 3.51x |
| Missouri News Content Cluster | 1.67% | 3.44x |
| Central & Northwest Ohio Cluster | 3.67% | 3.37x |
| Homesteading | 0.16% | 3.13x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.79x |
| Toys Shopping | 0.07% | 2.73x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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DEMOGRAPHICS
The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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