Explore the Save A Lot Supermarkets Audience
Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Save A Lot Supermarkets audience.
INTERESTS
The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save A Lot Supermarkets audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 2.64% | 2.01x |
| Smoky Mountains Trip Planners | 2.17% | 1.98x |
| Cabin Rental Researchers | 2.45% | 1.91x |
| Black Friday Deal Shoppers | 2.02% | 1.79x |
| Hip Hop Fans | 1.94% | 1.60x |
| Florida Gulf Coast Travel Researchers | 2.15% | 1.59x |
| Disability Insurance Researchers | 2.06% | 1.56x |
| Myrtle Beach Trip Planners | 1.58% | 1.55x |
| Drive-In Theater Enthusiasts | 1.53% | 1.51x |
| Florida Atlantic Coast Trip Planners | 2.18% | 1.50x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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APPAREL RETAILERS
The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is Belk.
| Location | Composition | Index |
| Belk | 1.52% | 6.66x |
| Express Outlets | 0.48% | 5.12x |
| Carhartt | 10.93% | 5.08x |
| Aeropostale | 2.03% | 4.63x |
| Journeys | 2.58% | 4.55x |
| Dressbarn | 2.88% | 4.44x |
| Brooks Brothers | 2.28% | 4.34x |
| American Eagle Outfitters | 3.34% | 4.24x |
| Lane Bryant | 3.23% | 4.19x |
| Charlotte Russe | 1.31% | 4.19x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 2.52% | 2.86x |
| Cleveland News | 2.47% | 2.67x |
| Florida Local News Cluster | 3.04% | 1.91x |
| Michigan Cluster | 2.12% | 1.79x |
| Florida Jacksonville & Orlando Cluster | 2.00% | 1.49x |
| African American Celebrity Gossip | 5.26% | 1.45x |
| Hip-Hop Enthusiast | 2.96% | 1.24x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.78% | 1.23x |
| Chain Restaurants | 1.87% | 1.15x |
| Career Cluster A | 3.35% | 1.15x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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DEMOGRAPHICS
The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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