Explore the Save A Lot Supermarkets Audience
Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 119.2 thousand unique devices whose actions qualify for the Save A Lot Supermarkets audience.
INTERESTS
The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save A Lot Supermarkets audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 4.55% | 4.51x |
| Doctor Who Fans | 4.55% | 4.48x |
| Ohio County and Local Fair Visitors | 7.58% | 4.01x |
| Men's Suit Shoppers | 4.55% | 3.77x |
| Yogis | 3.03% | 3.74x |
| Holiday Season Low-Cost Retail Deal Shoppers | 4.55% | 3.73x |
| St. Louis Trip Planners | 6.06% | 3.59x |
| Canoeing and Kayaking Enthusiasts | 4.55% | 3.59x |
| Readers of Portuguese Content | 4.55% | 3.52x |
| Oklahoma City Thunder Fans | 3.03% | 3.46x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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APPAREL RETAILERS
The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is The North Face.
| Location | Composition | Index |
| The North Face | 1.02% | 7.63x |
| Johnston and Murphy | 0.01% | 5.09x |
| Talbots | 1.45% | 4.85x |
| Tommy Bahama | 0.61% | 4.81x |
| LOFT | 2.17% | 4.22x |
| Belk | 1.23% | 4.18x |
| Carhartt | 30.92% | 4.13x |
| J. Crew | 1.45% | 3.98x |
| Free People | 0.82% | 3.95x |
| Forever 21 | 1.45% | 3.90x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 0.17% | 4.07x |
| Central & Northwest Ohio Cluster | 3.03% | 3.86x |
| Central & South American News | 0.20% | 3.82x |
| Horse Racing | 0.11% | 3.74x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.29% | 3.52x |
| Antiques & Auctions | 0.39% | 3.49x |
| Home Remodeling | 0.08% | 3.29x |
| Cincinnati Cluster | 3.03% | 3.03x |
| Assorted Topics (Entertainment, Fashion, Viral Media) | 3.03% | 2.96x |
| African-American Hair | 0.11% | 2.96x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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DEMOGRAPHICS
The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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