Dstillery Audiences

SAVE A LOT SUPERMARKETS

Audience Size: 503.9 Thousand Devices

Explore the Save A Lot Supermarkets Audience

Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 503.9 thousand unique devices whose actions qualify for the Save A Lot Supermarkets audience.

Dstillery Crafted Audiences

INTERESTS

The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save A Lot Supermarkets audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.51% 1.97x
Disability Insurance Researchers 2.05% 1.83x
Smoky Mountains Trip Planners 1.80% 1.78x
Readers of African American Content 1.67% 1.77x
Cabin Rental Researchers 2.27% 1.74x
Water Park Visitors 2.19% 1.70x
Automotive Auctions Enthusiasts 1.85% 1.59x
Black Friday Deal Shoppers 1.81% 1.57x
Wig Shoppers 1.05% 1.52x
Cleveland Cavaliers Fans 1.08% 1.51x
Composition Percentage: The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is Belk.

Location Composition Index
Belk 0.97% 6.74x
Journeys 1.08% 5.08x
Carhartt 8.22% 4.97x
Charlotte Russe 0.76% 4.80x
Dressbarn 1.37% 4.57x
Express Outlets 0.12% 4.41x
Lane Bryant 1.40% 4.27x
Zumiez 0.98% 4.14x
Hollister 0.51% 4.10x
Columbia 0.30% 3.92x
Composition Percentage: The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.76% 3.45x
Kentucky News 2.09% 2.98x
Missouri News Content Cluster 1.22% 2.96x
Cleveland News 2.11% 2.74x
Central & Northwest Ohio Cluster 1.14% 2.63x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 2.58x
Memphis News 0.16% 2.40x
Niche Dating Websites 0.38% 2.37x
Apartment Hunting 0.36% 2.16x
Florida Local News Cluster 2.43% 2.05x
Composition Percentage: The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female