Explore the Save A Lot Supermarkets Audience
Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 936.2 thousand unique devices whose actions qualify for the Save A Lot Supermarkets audience.
INTERESTS
The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save A Lot Supermarkets audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.04% | 2.01x |
| Cabin Rental Researchers | 2.28% | 1.86x |
| Smoky Mountains Trip Planners | 2.14% | 1.82x |
| Water Park Visitors | 2.58% | 1.79x |
| Hip Hop Fans | 2.10% | 1.75x |
| Myrtle Beach Trip Planners | 1.70% | 1.73x |
| Disability Insurance Researchers | 2.14% | 1.69x |
| Wig Shoppers | 1.65% | 1.64x |
| Automotive Auctions Enthusiasts | 2.00% | 1.59x |
| Getting Off the Grid Travelers | 0.02% | 1.58x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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APPAREL RETAILERS
The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is Belk.
| Location | Composition | Index |
| Belk | 1.51% | 6.72x |
| Journeys | 2.09% | 4.81x |
| Carhartt | 12.64% | 4.70x |
| Dressbarn | 2.56% | 4.63x |
| Aeropostale | 2.01% | 4.61x |
| Express Outlets | 0.25% | 4.58x |
| Charlotte Russe | 1.16% | 4.37x |
| Brooks Brothers | 2.22% | 4.32x |
| Lane Bryant | 2.64% | 4.26x |
| Hollister | 1.07% | 4.18x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is Seventh-day Adventist Church.
| Content Affinity | Composition | Index |
| Seventh-day Adventist Church | 0.04% | 4.04x |
| West Virginia News | 0.94% | 3.94x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 3.92x |
| Kentucky News | 2.39% | 3.12x |
| Franco-African Cluster | 0.04% | 2.89x |
| Central & Northwest Ohio Cluster | 1.35% | 2.88x |
| Consumer Rewards | 0.09% | 2.60x |
| Cleveland News | 2.03% | 2.59x |
| Upstate New York State Athletics | 0.03% | 2.54x |
| Missouri News Content Cluster | 1.09% | 2.50x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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DEMOGRAPHICS
The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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