Explore the Save A Lot Supermarkets Audience
Below you'll find more information about the Save A Lot Supermarkets audience, broken down in different categories based on their digital and physical behaviors. These are 758.1 thousand unique devices whose actions qualify for the Save A Lot Supermarkets audience.
INTERESTS
The Save A Lot Supermarkets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save A Lot Supermarkets audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 7.79% | 3.28x |
| Sprint Customers | 0.09% | 2.64x |
| Michigan County and Local Fair Visitors | 5.41% | 2.23x |
| Water Park Visitors | 5.21% | 2.21x |
| St. Louis Trip Planners | 4.58% | 2.02x |
| Cabin Rental Researchers | 5.21% | 1.99x |
| Midwestern Voters | 3.86% | 1.88x |
| Kentucky Wildcats Fans | 3.98% | 1.87x |
| Cleveland Indians Fans | 3.92% | 1.83x |
| Automotive Auctions Enthusiasts | 4.44% | 1.78x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Interest attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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APPAREL RETAILERS
The Save A Lot Supermarkets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save A Lot Supermarkets audience is Belk.
| Location | Composition | Index |
| Belk | 1.34% | 5.14x |
| Maurices | 0.13% | 4.30x |
| Carhartt | 21.64% | 4.17x |
| Charlotte Russe | 1.28% | 4.11x |
| Express Outlets | 0.68% | 3.68x |
| Buckle | 3.97% | 3.62x |
| Journeys | 6.34% | 3.52x |
| Aeropostale | 4.15% | 3.44x |
| Lane Bryant | 2.95% | 3.42x |
| The Childrens Place | 5.89% | 3.41x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Location attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save A Lot Supermarkets audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.09% | 5.35x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.17% | 4.61x |
| Alternative Movie Streaming | 0.06% | 3.57x |
| Memphis News | 0.49% | 3.36x |
| Phone & Computer Game Downloaders | 0.29% | 3.32x |
| West Virginia News | 2.23% | 3.22x |
| Airsoft & Paintball Equipment | 0.09% | 3.15x |
| Costumes | 0.06% | 3.05x |
| Auctions & Repossessions | 0.11% | 2.90x |
| Missouri News Content Cluster | 2.78% | 2.83x |
Composition Percentage:
The overlap percentage between the Save A Lot Supermarkets audience and the Content Affinity attribute.
Index: A comparison of the Save A Lot Supermarkets audience to the internet population.
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DEMOGRAPHICS
The Save A Lot Supermarkets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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