Dstillery Audiences

SAVE MART

Audience Size: 61 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 61 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 13.76% 8.82x
Tahoe Skiers and Snowboarders 10.40% 7.70x
San Francisco Giants Fans 5.76% 5.80x
Summer Festivals and Fairs Visitors 6.48% 4.70x
Rodeo Enthusiasts 5.84% 4.55x
Oakland Raiders Fans 3.20% 3.63x
California Trip Planners 5.44% 3.60x
San Francisco Trip Planners 4.64% 3.33x
Fireworks Enthusiasts 4.40% 3.11x
California Skiers and Snowboarders 4.40% 3.04x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Express Outlets.

Location Composition Index
Express Outlets 0.84% 15.02x
Gymboree 3.75% 9.16x
Eddie Bauer 1.50% 8.54x
Abercrombie & Fitch 3.27% 7.83x
Charlotte Russe 2.08% 7.80x
Forever 21 4.13% 7.65x
Dressbarn 4.09% 7.39x
Aeropostale 3.20% 7.36x
Old Navy 5.35% 6.56x
Carhartt 16.19% 6.06x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 6.40% 26.54x
Tahoe & Reno Tourism 4.96% 25.65x
Northern California Cluster 11.52% 22.98x
California Universities 2.48% 7.31x
San Francisco Bay Area Cluster 4.64% 5.38x
Southern California Tourism 1.12% 3.93x
Grilling 0.40% 2.66x
Fishing 0.64% 2.60x
Equestrian Cluster 0.56% 2.58x
Los Angeles News 2.64% 2.42x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female