Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 13.24% | 9.42x |
| Rodeo Enthusiasts | 14.71% | 7.07x |
| Car Collector Enthusiasts | 7.69% | 5.79x |
| Competitive Car Brand Shoppers | 7.69% | 5.12x |
| Oregon Trip Planners | 8.82% | 4.94x |
| San Francisco Trip Planners | 4.41% | 4.82x |
| Immigration Resource Researchers | 4.41% | 4.51x |
| Immigration Policy Researchers | 4.41% | 4.51x |
| South West State Fair Visitors | 13.24% | 4.50x |
| Kansas City Royals Fans | 7.69% | 4.41x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is REI.
| Location | Composition | Index |
| REI | 0.49% | 5.01x |
| Forever 21 | 1.48% | 5.00x |
| Dressbarn | 1.64% | 4.82x |
| Mens Wearhouse | 2.79% | 4.74x |
| Charlotte Russe | 0.38% | 4.53x |
| Maurices | 3.44% | 3.99x |
| The North Face | 0.33% | 3.93x |
| Old Navy | 2.87% | 3.63x |
| Columbia | 0.25% | 3.58x |
| Uniqlo | 0.22% | 3.40x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 3.58x |
| Internet Radio | 0.33% | 3.51x |
| Colorado Snow | 0.41% | 3.35x |
| Canada News | 0.08% | 3.33x |
| Consumer Packaged Goods | 2.94% | 3.22x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.41% | 2.86x |
| Healthcare Jobs | 0.23% | 2.77x |
| Personal Investment & Advisor Researchers | 0.65% | 2.63x |
| Cooking Recipe & Ingredient Researchers | 2.94% | 2.56x |
| Chemicals | 0.12% | 2.22x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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