Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 61 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 13.76% | 8.82x |
| Tahoe Skiers and Snowboarders | 10.40% | 7.70x |
| San Francisco Giants Fans | 5.76% | 5.80x |
| Summer Festivals and Fairs Visitors | 6.48% | 4.70x |
| Rodeo Enthusiasts | 5.84% | 4.55x |
| Oakland Raiders Fans | 3.20% | 3.63x |
| California Trip Planners | 5.44% | 3.60x |
| San Francisco Trip Planners | 4.64% | 3.33x |
| Fireworks Enthusiasts | 4.40% | 3.11x |
| California Skiers and Snowboarders | 4.40% | 3.04x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.84% | 15.02x |
| Gymboree | 3.75% | 9.16x |
| Eddie Bauer | 1.50% | 8.54x |
| Abercrombie & Fitch | 3.27% | 7.83x |
| Charlotte Russe | 2.08% | 7.80x |
| Forever 21 | 4.13% | 7.65x |
| Dressbarn | 4.09% | 7.39x |
| Aeropostale | 3.20% | 7.36x |
| Old Navy | 5.35% | 6.56x |
| Carhartt | 16.19% | 6.06x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 6.40% | 26.54x |
| Tahoe & Reno Tourism | 4.96% | 25.65x |
| Northern California Cluster | 11.52% | 22.98x |
| California Universities | 2.48% | 7.31x |
| San Francisco Bay Area Cluster | 4.64% | 5.38x |
| Southern California Tourism | 1.12% | 3.93x |
| Grilling | 0.40% | 2.66x |
| Fishing | 0.64% | 2.60x |
| Equestrian Cluster | 0.56% | 2.58x |
| Los Angeles News | 2.64% | 2.42x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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