Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 14.00% | 5.52x |
| Tahoe Skiers and Snowboarders | 10.00% | 5.39x |
| RV Owners and Upgraders | 6.00% | 4.63x |
| Medical Science Researchers | 6.38% | 4.57x |
| Rodeo Enthusiasts | 12.00% | 4.10x |
| Competitive Car Brand Shoppers | 5.00% | 3.95x |
| Movie Ticket Buyers | 6.56% | 3.91x |
| BMW Vehicle Shoppers | 6.00% | 3.90x |
| Ecommerce Platform Researchers | 4.00% | 3.88x |
| Reusable Drinkware Shoppers | 3.23% | 3.83x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 1.19% | 5.47x |
| Lane Bryant | 1.10% | 5.09x |
| Armani | 0.37% | 5.05x |
| LOFT | 1.19% | 4.86x |
| Forever 21 | 0.61% | 4.51x |
| Jos A. Bank Clothiers | 0.61% | 4.36x |
| Old Navy | 2.39% | 4.31x |
| Lululemon | 1.01% | 4.19x |
| Chicos | 1.19% | 3.81x |
| Express Outlets | 0.25% | 3.76x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Assorted Topics (Auto, Hobbies, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Auto, Hobbies, Viral Media) | 4.00% | 3.84x |
| Internet Radio | 0.33% | 3.51x |
| Colorado Snow | 0.41% | 3.35x |
| Canada News | 0.08% | 3.33x |
| Science & Technology | 6.00% | 3.20x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.41% | 2.86x |
| Car Forums | 3.75% | 2.83x |
| Healthcare Jobs | 0.23% | 2.77x |
| Personal Investment & Advisor Researchers | 0.65% | 2.63x |
| Assorted Topics (Shopping, Deals, Causes, Truth, Life Hacks) | 6.00% | 2.61x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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