Dstillery Audiences

SAVE MART

Audience Size: 79.7 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 79.7 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 17.59% 10.16x
Tahoe Skiers and Snowboarders 11.77% 6.90x
San Francisco Giants Fans 9.52% 6.28x
Rodeo Enthusiasts 9.13% 5.27x
Summer Festivals and Fairs Visitors 7.67% 4.33x
Fireworks Enthusiasts 7.54% 3.83x
San Francisco Trip Planners 8.47% 3.65x
Portuguese Food Enthusiasts 5.82% 3.44x
Oakland Raiders Fans 5.42% 3.43x
Los Angeles Dodgers Fans 5.16% 3.10x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.86% 7.06x
Carhartt 3.50% 5.41x
Gymboree 3.66% 5.37x
Joe's Jeans 0.35% 5.33x
Abercrombie & Fitch 2.99% 5.03x
Express Outlets 0.80% 4.91x
Forever 21 4.37% 4.86x
Lane Bryant 4.09% 4.67x
REI 1.40% 4.63x
Zumiez 5.01% 4.61x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 38.34x
Quebec Hunting & Outdoors Cluster 0.04% 34.62x
Quinceanera Planning 0.10% 30.05x
Handyman Tools 0.02% 25.86x
Central California Cluster 10.19% 24.67x
Local & Travel England - Northern England 0.10% 24.25x
Northern California Cluster 19.44% 24.06x
Tahoe & Reno Tourism 5.69% 23.32x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 21.69x
As Seen On TV Products 0.09% 20.06x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female