Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Military Servicemembers & Veterans.
| Interest | Composition | Index |
| Military Servicemembers & Veterans | 12.82% | 8.04x |
| Arizona Trip Planners | 12.82% | 6.96x |
| Santa Cruz Trip Planners | 10.53% | 6.03x |
| Athleisure Shoppers | 7.89% | 5.99x |
| Legal Advice Researchers | 7.89% | 5.83x |
| Car Collector Enthusiasts | 7.69% | 5.79x |
| Los Angeles Chargers Fans | 7.69% | 5.64x |
| Rodeo Enthusiasts | 10.53% | 5.63x |
| Billiards Enthusiasts | 10.26% | 5.48x |
| San Francisco Trip Planners | 10.53% | 5.41x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.15% | 8.83x |
| Charlotte Russe | 0.84% | 7.28x |
| Forever 21 | 5.75% | 6.35x |
| Express Outlets | 1.34% | 6.19x |
| REI | 1.65% | 5.89x |
| Aeropostale | 7.22% | 5.20x |
| Dressbarn | 5.51% | 5.12x |
| Madewell | 1.80% | 5.09x |
| Uniqlo | 0.56% | 5.05x |
| Gymboree | 5.51% | 4.85x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Pet Cluster.
| Content Affinity | Composition | Index |
| Pet Cluster | 7.89% | 4.75x |
| Liberal Media | 3.85% | 4.14x |
| Casual & Nintendo Gamers | 7.89% | 3.99x |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 3.58x |
| Internet Radio | 0.33% | 3.51x |
| Gossip & Rumors | 7.69% | 3.43x |
| Colorado Snow | 0.41% | 3.35x |
| Canada News | 0.08% | 3.33x |
| Texas News | 2.56% | 3.10x |
| Home Cooking Researchers | 13.16% | 2.98x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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