Dstillery Audiences

SAVE MART

Audience Size: 80.8 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 80.8 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 27.46% 10.26x
Santa Cruz Trip Planners 19.13% 8.16x
Tahoe Skiers and Snowboarders 14.32% 6.20x
San Francisco Giants Fans 10.09% 4.78x
Rodeo Enthusiasts 10.56% 4.75x
Summer Festivals and Fairs Visitors 10.21% 4.56x
San Francisco Trip Planners 10.45% 4.01x
California Trip Planners 7.75% 3.27x
Oakland Raiders Fans 6.57% 3.17x
Portuguese Food Enthusiasts 5.40% 3.13x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.62% 7.53x
REI 1.57% 5.09x
Forever 21 5.03% 4.68x
Lane Bryant 4.66% 4.59x
Aeropostale 6.29% 4.40x
Dressbarn 4.11% 4.40x
Gymboree 5.12% 4.29x
Express Outlets 0.98% 4.23x
Zumiez 6.67% 4.09x
Old Navy 8.34% 4.01x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 18.19% 23.72x
Central California Cluster 8.69% 21.13x
Tahoe & Reno Tourism 4.34% 20.50x
California Universities 2.00% 8.39x
San Francisco Bay Area Cluster 6.92% 5.67x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.35% 5.00x
Website Launchers 0.35% 4.72x
Southern California Tourism 0.70% 3.91x
Mail Order Food 0.29% 3.84x
Social & Demographic Trends 0.23% 3.78x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male