Dstillery Audiences

SAVE MART

Audience Size: 79.3 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 79.3 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 27.08% 10.50x
Santa Cruz Trip Planners 22.22% 9.81x
Tahoe Skiers and Snowboarders 15.42% 7.30x
Rodeo Enthusiasts 11.94% 5.37x
San Francisco Giants Fans 10.83% 5.32x
Summer Festivals and Fairs Visitors 11.39% 5.13x
San Francisco Trip Planners 11.39% 4.94x
Oakland Raiders Fans 8.47% 3.99x
Portuguese Food Enthusiasts 7.50% 3.97x
California Trip Planners 8.33% 3.90x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.52% 6.86x
REI 1.53% 4.99x
Gymboree 4.81% 4.50x
Forever 21 4.44% 4.37x
Lane Bryant 4.08% 4.29x
Dressbarn 3.84% 4.07x
Zumiez 5.91% 4.05x
Abercrombie & Fitch 1.99% 4.05x
Aeropostale 5.08% 4.04x
Old Navy 7.37% 3.82x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 5.83% 26.30x
Central California Cluster 11.25% 26.21x
Northern California Cluster 16.39% 19.90x
San Francisco Bay Area Cluster 8.75% 6.65x
California Universities 1.53% 6.26x
Healthcare Jobs 0.42% 4.36x
Mail Order Food 0.29% 3.84x
Internet Radio 0.42% 3.77x
Peru Media 0.40% 3.67x
Construction Apparel 0.28% 3.62x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female