Dstillery Audiences

SAVE MART

Audience Size: 12.2 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 13.24% 9.42x
Rodeo Enthusiasts 14.71% 7.07x
Car Collector Enthusiasts 7.69% 5.79x
Competitive Car Brand Shoppers 7.69% 5.12x
Oregon Trip Planners 8.82% 4.94x
San Francisco Trip Planners 4.41% 4.82x
Immigration Resource Researchers 4.41% 4.51x
Immigration Policy Researchers 4.41% 4.51x
South West State Fair Visitors 13.24% 4.50x
Kansas City Royals Fans 7.69% 4.41x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is REI.

Location Composition Index
REI 0.49% 5.01x
Forever 21 1.48% 5.00x
Dressbarn 1.64% 4.82x
Mens Wearhouse 2.79% 4.74x
Charlotte Russe 0.38% 4.53x
Maurices 3.44% 3.99x
The North Face 0.33% 3.93x
Old Navy 2.87% 3.63x
Columbia 0.25% 3.58x
Uniqlo 0.22% 3.40x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.23% 3.58x
Internet Radio 0.33% 3.51x
Colorado Snow 0.41% 3.35x
Canada News 0.08% 3.33x
Consumer Packaged Goods 2.94% 3.22x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.41% 2.86x
Healthcare Jobs 0.23% 2.77x
Personal Investment & Advisor Researchers 0.65% 2.63x
Cooking Recipe & Ingredient Researchers 2.94% 2.56x
Chemicals 0.12% 2.22x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female