Dstillery Audiences

SAVE MART

Audience Size: 31.2 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 13.21% 11.04x
Tahoe Skiers and Snowboarders 10.08% 8.56x
Rodeo Enthusiasts 6.15% 6.06x
San Francisco Giants Fans 5.44% 5.61x
Summer Festivals and Fairs Visitors 6.55% 5.47x
San Francisco Trip Planners 4.84% 4.20x
California Trip Planners 4.54% 3.62x
California Skiers and Snowboarders 4.74% 3.55x
Fireworks Enthusiasts 4.23% 3.18x
Oregon Trip Planners 3.02% 2.61x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Forever 21.

Location Composition Index
Forever 21 2.37% 8.16x
Dressbarn 2.45% 7.90x
Aeropostale 2.19% 7.62x
Gymboree 2.48% 7.39x
Lane Bryant 2.37% 6.97x
Old Navy 3.06% 6.72x
Journeys 1.26% 5.78x
Carhartt 9.96% 5.75x
REI 1.65% 5.39x
Chicos 1.73% 5.20x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 11.19% 21.56x
San Francisco Bay Area Cluster 4.03% 4.70x
Sports Fanatics 8.57% 2.49x
San Diego Cluster 1.61% 1.96x
Music Concerts 1.41% 1.74x
Law School 1.01% 1.66x
Dating & Relationships 1.31% 1.61x
Collectibles - Toys & Collectibles 1.21% 1.57x
Classic Car Purchase Researchers 0.91% 1.49x
Golf Travel & Gear 0.91% 1.47x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male