Dstillery Audiences

SAVE MART

Audience Size: 48.7 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 48.7 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Rodeo Enthusiasts.

Interest Composition Index
Rodeo Enthusiasts 32.39% 14.47x
Tahoe Skiers and Snowboarders 22.54% 11.10x
South West State Fair Visitors 28.17% 10.84x
Santa Cruz Trip Planners 16.90% 7.25x
California County and Local Fair Visitors 18.31% 7.00x
California Skiers and Snowboarders 14.08% 6.93x
California Trip Planners 9.86% 5.30x
San Francisco Giants Fans 11.27% 5.13x
Montana and Idaho Trip Planners 9.86% 4.87x
RV Owners and Upgraders 9.86% 4.82x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.61% 10.10x
Joe's Jeans 0.20% 6.66x
REI 1.51% 5.89x
Forever 21 4.94% 5.64x
Charlotte Russe 1.71% 5.49x
Aeropostale 6.57% 5.46x
Dressbarn 3.96% 5.41x
Lane Bryant 4.52% 5.24x
Lorna Jane 0.36% 5.15x
Gymboree 4.82% 5.06x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 9.86% 9.80x
Apartment Hunting 4.23% 5.22x
Hawaii News 1.49% 4.68x
Los Angeles News 5.63% 4.07x
Promo Codes 1.00% 3.97x
Gun Enthusiast - Hunting & Self Defense 4.23% 3.93x
Southern California Tourism 0.41% 3.72x
Peru Media 0.40% 3.67x
Assorted Topics (Television, Origami, Men's Health) 0.23% 3.58x
Internet Radio 0.33% 3.51x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male