Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 80.8 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 27.46% | 10.26x |
| Santa Cruz Trip Planners | 19.13% | 8.16x |
| Tahoe Skiers and Snowboarders | 14.32% | 6.20x |
| San Francisco Giants Fans | 10.09% | 4.78x |
| Rodeo Enthusiasts | 10.56% | 4.75x |
| Summer Festivals and Fairs Visitors | 10.21% | 4.56x |
| San Francisco Trip Planners | 10.45% | 4.01x |
| California Trip Planners | 7.75% | 3.27x |
| Oakland Raiders Fans | 6.57% | 3.17x |
| Portuguese Food Enthusiasts | 5.40% | 3.13x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.62% | 7.53x |
| REI | 1.57% | 5.09x |
| Forever 21 | 5.03% | 4.68x |
| Lane Bryant | 4.66% | 4.59x |
| Aeropostale | 6.29% | 4.40x |
| Dressbarn | 4.11% | 4.40x |
| Gymboree | 5.12% | 4.29x |
| Express Outlets | 0.98% | 4.23x |
| Zumiez | 6.67% | 4.09x |
| Old Navy | 8.34% | 4.01x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 18.19% | 23.72x |
| Central California Cluster | 8.69% | 21.13x |
| Tahoe & Reno Tourism | 4.34% | 20.50x |
| California Universities | 2.00% | 8.39x |
| San Francisco Bay Area Cluster | 6.92% | 5.67x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.35% | 5.00x |
| Website Launchers | 0.35% | 4.72x |
| Southern California Tourism | 0.70% | 3.91x |
| Mail Order Food | 0.29% | 3.84x |
| Social & Demographic Trends | 0.23% | 3.78x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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