Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 13.21% | 11.04x |
| Tahoe Skiers and Snowboarders | 10.08% | 8.56x |
| Rodeo Enthusiasts | 6.15% | 6.06x |
| San Francisco Giants Fans | 5.44% | 5.61x |
| Summer Festivals and Fairs Visitors | 6.55% | 5.47x |
| San Francisco Trip Planners | 4.84% | 4.20x |
| California Trip Planners | 4.54% | 3.62x |
| California Skiers and Snowboarders | 4.74% | 3.55x |
| Fireworks Enthusiasts | 4.23% | 3.18x |
| Oregon Trip Planners | 3.02% | 2.61x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 2.37% | 8.16x |
| Dressbarn | 2.45% | 7.90x |
| Aeropostale | 2.19% | 7.62x |
| Gymboree | 2.48% | 7.39x |
| Lane Bryant | 2.37% | 6.97x |
| Old Navy | 3.06% | 6.72x |
| Journeys | 1.26% | 5.78x |
| Carhartt | 9.96% | 5.75x |
| REI | 1.65% | 5.39x |
| Chicos | 1.73% | 5.20x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 11.19% | 21.56x |
| San Francisco Bay Area Cluster | 4.03% | 4.70x |
| Sports Fanatics | 8.57% | 2.49x |
| San Diego Cluster | 1.61% | 1.96x |
| Music Concerts | 1.41% | 1.74x |
| Law School | 1.01% | 1.66x |
| Dating & Relationships | 1.31% | 1.61x |
| Collectibles - Toys & Collectibles | 1.21% | 1.57x |
| Classic Car Purchase Researchers | 0.91% | 1.49x |
| Golf Travel & Gear | 0.91% | 1.47x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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