Dstillery Audiences

SAVE MART

Audience Size: 80.6 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 80.6 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 27.82% 10.21x
Santa Cruz Trip Planners 20.19% 8.00x
Tahoe Skiers and Snowboarders 14.64% 5.86x
Rodeo Enthusiasts 11.19% 4.54x
San Francisco Giants Fans 9.83% 4.45x
Summer Festivals and Fairs Visitors 9.41% 3.77x
San Francisco Trip Planners 8.79% 3.26x
California Skiers and Snowboarders 7.43% 3.14x
Portuguese Food Enthusiasts 6.90% 3.02x
Oakland Raiders Fans 6.90% 3.01x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.76% 7.20x
Joe's Jeans 0.29% 5.06x
Gymboree 4.34% 4.81x
Forever 21 4.51% 4.70x
Abercrombie & Fitch 2.63% 4.60x
REI 1.39% 4.49x
Lane Bryant 3.99% 4.31x
Dressbarn 3.71% 4.10x
Aeropostale 4.23% 4.09x
Coach 4.18% 4.05x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 5.13% 23.28x
Northern California Cluster 17.57% 22.66x
Central California Cluster 8.58% 21.24x
San Francisco Tourism 1.05% 12.86x
California Universities 2.09% 7.49x
San Francisco Bay Area Cluster 7.64% 6.00x
Pool Cleaning 0.42% 5.07x
Peru Media 0.40% 3.67x
Telescopes 0.21% 3.52x
Canada News 0.08% 3.33x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female