Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 30.61% | 10.08x |
| Tahoe Skiers and Snowboarders | 24.49% | 10.01x |
| Rodeo Enthusiasts | 26.53% | 9.06x |
| Santa Cruz Trip Planners | 18.37% | 6.75x |
| Mid-to-Full Size Luxury SUV Auto Intenders | 8.33% | 5.16x |
| Mid Size Sedan Auto Intenders | 6.00% | 5.01x |
| Mainstream Diet Plan Followers | 14.29% | 4.54x |
| Cannabis News Readers | 10.20% | 4.53x |
| California County and Local Fair Visitors | 14.29% | 4.38x |
| San Francisco Trip Planners | 10.20% | 4.22x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.76% | 14.01x |
| The North Face | 0.62% | 7.06x |
| Madewell | 0.67% | 6.23x |
| Express Outlets | 0.67% | 5.19x |
| Old Navy | 5.46% | 5.10x |
| Charlotte Russe | 0.24% | 5.04x |
| Forever 21 | 1.57% | 4.98x |
| REI | 0.76% | 4.85x |
| Ralph Lauren | 0.82% | 4.27x |
| Lululemon | 0.95% | 4.08x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.41% | 3.72x |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 3.58x |
| Internet Radio | 0.33% | 3.51x |
| Furniture & Home Improvement | 0.98% | 3.37x |
| Colorado Snow | 0.41% | 3.35x |
| Canada News | 0.08% | 3.33x |
| Pacific Northwest Information Research Cluster | 4.08% | 2.91x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.41% | 2.86x |
| Healthcare Jobs | 0.23% | 2.77x |
| Book Publishers | 0.33% | 2.72x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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