Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 48.7 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Rodeo Enthusiasts.
| Interest | Composition | Index |
| Rodeo Enthusiasts | 32.39% | 14.47x |
| Tahoe Skiers and Snowboarders | 22.54% | 11.10x |
| South West State Fair Visitors | 28.17% | 10.84x |
| Santa Cruz Trip Planners | 16.90% | 7.25x |
| California County and Local Fair Visitors | 18.31% | 7.00x |
| California Skiers and Snowboarders | 14.08% | 6.93x |
| California Trip Planners | 9.86% | 5.30x |
| San Francisco Giants Fans | 11.27% | 5.13x |
| Montana and Idaho Trip Planners | 9.86% | 4.87x |
| RV Owners and Upgraders | 9.86% | 4.82x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.61% | 10.10x |
| Joe's Jeans | 0.20% | 6.66x |
| REI | 1.51% | 5.89x |
| Forever 21 | 4.94% | 5.64x |
| Charlotte Russe | 1.71% | 5.49x |
| Aeropostale | 6.57% | 5.46x |
| Dressbarn | 3.96% | 5.41x |
| Lane Bryant | 4.52% | 5.24x |
| Lorna Jane | 0.36% | 5.15x |
| Gymboree | 4.82% | 5.06x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 9.86% | 9.80x |
| Apartment Hunting | 4.23% | 5.22x |
| Hawaii News | 1.49% | 4.68x |
| Los Angeles News | 5.63% | 4.07x |
| Promo Codes | 1.00% | 3.97x |
| Gun Enthusiast - Hunting & Self Defense | 4.23% | 3.93x |
| Southern California Tourism | 0.41% | 3.72x |
| Peru Media | 0.40% | 3.67x |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 3.58x |
| Internet Radio | 0.33% | 3.51x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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