Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 17.02% | 9.93x |
| South West State Fair Visitors | 17.02% | 7.33x |
| Rodeo Enthusiasts | 14.89% | 6.71x |
| California County and Local Fair Visitors | 12.77% | 5.17x |
| Curly Hair Care Shoppers | 6.38% | 4.67x |
| Santa Cruz Trip Planners | 8.51% | 4.42x |
| French Language Learners | 6.38% | 4.41x |
| Medieval History Enthusiasts | 6.38% | 4.38x |
| China Trip Planners | 6.38% | 4.05x |
| Health Conscious Expecting Parents | 6.38% | 4.04x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
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APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 1.44% | 22.79x |
| The North Face | 0.87% | 7.12x |
| Express Outlets | 0.87% | 6.56x |
| Charlotte Russe | 0.40% | 6.48x |
| Forever 21 | 2.31% | 5.49x |
| REI | 0.92% | 5.16x |
| Ralph Lauren | 0.98% | 4.87x |
| Madewell | 0.69% | 4.54x |
| Jos A. Bank Clothiers | 2.48% | 4.37x |
| Dressbarn | 2.94% | 4.30x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Parenting & Pregnancy Resources.
| Content Affinity | Composition | Index |
| Parenting & Pregnancy Resources | 6.38% | 4.81x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 8.51% | 4.09x |
| Small Business Resources | 4.26% | 3.93x |
| Southern California Tourism | 0.41% | 3.72x |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 3.58x |
| Internet Radio | 0.33% | 3.51x |
| Colorado Snow | 0.41% | 3.35x |
| Canada News | 0.08% | 3.33x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.41% | 2.86x |
| Healthcare Jobs | 0.23% | 2.77x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
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DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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