Explore the Save Mart Audience
Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 79.2 thousand unique devices whose actions qualify for the Save Mart audience.
INTERESTS
The Save Mart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 12.36% | 8.20x |
| Tahoe Skiers and Snowboarders | 8.99% | 6.74x |
| San Francisco Giants Fans | 5.52% | 5.26x |
| Rodeo Enthusiasts | 5.92% | 4.71x |
| Summer Festivals and Fairs Visitors | 5.92% | 4.35x |
| Oakland Raiders Fans | 3.47% | 3.50x |
| Los Angeles Dodgers Fans | 3.68% | 3.06x |
| San Francisco Trip Planners | 5.11% | 2.98x |
| Fireworks Enthusiasts | 3.88% | 2.73x |
| San Francisco 49ers Fans | 2.66% | 2.73x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Curious about what else the Save Mart audience is interested in?
Sign Up
APPAREL RETAILERS
The Save Mart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Save Mart audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 3.70% | 8.47x |
| Charlotte Russe | 2.66% | 7.98x |
| Abercrombie & Fitch | 3.57% | 7.35x |
| Eddie Bauer | 1.75% | 7.17x |
| Express Outlets | 0.73% | 7.07x |
| Dressbarn | 4.43% | 6.43x |
| Patagonia | 1.45% | 6.41x |
| Forever 21 | 4.81% | 6.37x |
| Aeropostale | 2.91% | 6.36x |
| Carhartt | 13.59% | 6.24x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Want to find more of the Save Mart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Save Mart audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 6.13% | 21.73x |
| Northern California Cluster | 11.95% | 20.36x |
| Tahoe & Reno Tourism | 3.98% | 19.99x |
| San Francisco Bay Area Cluster | 5.72% | 5.59x |
| California Universities | 1.43% | 3.98x |
| Auto Tires & Parts Repair Researchers | 0.41% | 2.65x |
| National Parks | 0.41% | 2.36x |
| Caribbean Vacation | 0.41% | 2.33x |
| Conservatives & Conspiracies | 0.51% | 2.23x |
| Watches Retail | 0.41% | 2.18x |
Composition Percentage:
The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Want to see more of the Content Affinities the Save Mart audience visits?
Sign Up
DEMOGRAPHICS
The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Save Mart audience?
Sign Up