Dstillery Audiences

SAVE MART

Audience Size: 30.5 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Military Servicemembers & Veterans.

Interest Composition Index
Military Servicemembers & Veterans 12.82% 8.04x
Arizona Trip Planners 12.82% 6.96x
Santa Cruz Trip Planners 10.53% 6.03x
Athleisure Shoppers 7.89% 5.99x
Legal Advice Researchers 7.89% 5.83x
Car Collector Enthusiasts 7.69% 5.79x
Los Angeles Chargers Fans 7.69% 5.64x
Rodeo Enthusiasts 10.53% 5.63x
Billiards Enthusiasts 10.26% 5.48x
San Francisco Trip Planners 10.53% 5.41x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.15% 8.83x
Charlotte Russe 0.84% 7.28x
Forever 21 5.75% 6.35x
Express Outlets 1.34% 6.19x
REI 1.65% 5.89x
Aeropostale 7.22% 5.20x
Dressbarn 5.51% 5.12x
Madewell 1.80% 5.09x
Uniqlo 0.56% 5.05x
Gymboree 5.51% 4.85x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Pet Cluster.

Content Affinity Composition Index
Pet Cluster 7.89% 4.75x
Liberal Media 3.85% 4.14x
Casual & Nintendo Gamers 7.89% 3.99x
Assorted Topics (Television, Origami, Men's Health) 0.23% 3.58x
Internet Radio 0.33% 3.51x
Gossip & Rumors 7.69% 3.43x
Colorado Snow 0.41% 3.35x
Canada News 0.08% 3.33x
Texas News 2.56% 3.10x
Home Cooking Researchers 13.16% 2.98x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female