Dstillery Audiences

SAVE MART

Audience Size: 79.2 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 79.2 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 12.36% 8.20x
Tahoe Skiers and Snowboarders 8.99% 6.74x
San Francisco Giants Fans 5.52% 5.26x
Rodeo Enthusiasts 5.92% 4.71x
Summer Festivals and Fairs Visitors 5.92% 4.35x
Oakland Raiders Fans 3.47% 3.50x
Los Angeles Dodgers Fans 3.68% 3.06x
San Francisco Trip Planners 5.11% 2.98x
Fireworks Enthusiasts 3.88% 2.73x
San Francisco 49ers Fans 2.66% 2.73x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Gymboree.

Location Composition Index
Gymboree 3.70% 8.47x
Charlotte Russe 2.66% 7.98x
Abercrombie & Fitch 3.57% 7.35x
Eddie Bauer 1.75% 7.17x
Express Outlets 0.73% 7.07x
Dressbarn 4.43% 6.43x
Patagonia 1.45% 6.41x
Forever 21 4.81% 6.37x
Aeropostale 2.91% 6.36x
Carhartt 13.59% 6.24x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 6.13% 21.73x
Northern California Cluster 11.95% 20.36x
Tahoe & Reno Tourism 3.98% 19.99x
San Francisco Bay Area Cluster 5.72% 5.59x
California Universities 1.43% 3.98x
Auto Tires & Parts Repair Researchers 0.41% 2.65x
National Parks 0.41% 2.36x
Caribbean Vacation 0.41% 2.33x
Conservatives & Conspiracies 0.51% 2.23x
Watches Retail 0.41% 2.18x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male