Dstillery Audiences

SAVE MART

Audience Size: 20.6 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 30.61% 10.08x
Tahoe Skiers and Snowboarders 24.49% 10.01x
Rodeo Enthusiasts 26.53% 9.06x
Santa Cruz Trip Planners 18.37% 6.75x
Mid-to-Full Size Luxury SUV Auto Intenders 8.33% 5.16x
Mid Size Sedan Auto Intenders 6.00% 5.01x
Mainstream Diet Plan Followers 14.29% 4.54x
Cannabis News Readers 10.20% 4.53x
California County and Local Fair Visitors 14.29% 4.38x
San Francisco Trip Planners 10.20% 4.22x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 0.76% 14.01x
The North Face 0.62% 7.06x
Madewell 0.67% 6.23x
Express Outlets 0.67% 5.19x
Old Navy 5.46% 5.10x
Charlotte Russe 0.24% 5.04x
Forever 21 1.57% 4.98x
REI 0.76% 4.85x
Ralph Lauren 0.82% 4.27x
Lululemon 0.95% 4.08x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.41% 3.72x
Assorted Topics (Television, Origami, Men's Health) 0.23% 3.58x
Internet Radio 0.33% 3.51x
Furniture & Home Improvement 0.98% 3.37x
Colorado Snow 0.41% 3.35x
Canada News 0.08% 3.33x
Pacific Northwest Information Research Cluster 4.08% 2.91x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.41% 2.86x
Healthcare Jobs 0.23% 2.77x
Book Publishers 0.33% 2.72x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female