Dstillery Audiences

SAVE MART

Audience Size: 13.5 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Tahoe Skiers and Snowboarders.

Interest Composition Index
Tahoe Skiers and Snowboarders 17.02% 9.93x
South West State Fair Visitors 17.02% 7.33x
Rodeo Enthusiasts 14.89% 6.71x
California County and Local Fair Visitors 12.77% 5.17x
Curly Hair Care Shoppers 6.38% 4.67x
Santa Cruz Trip Planners 8.51% 4.42x
French Language Learners 6.38% 4.41x
Medieval History Enthusiasts 6.38% 4.38x
China Trip Planners 6.38% 4.05x
Health Conscious Expecting Parents 6.38% 4.04x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Patagonia.

Location Composition Index
Patagonia 1.44% 22.79x
The North Face 0.87% 7.12x
Express Outlets 0.87% 6.56x
Charlotte Russe 0.40% 6.48x
Forever 21 2.31% 5.49x
REI 0.92% 5.16x
Ralph Lauren 0.98% 4.87x
Madewell 0.69% 4.54x
Jos A. Bank Clothiers 2.48% 4.37x
Dressbarn 2.94% 4.30x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Parenting & Pregnancy Resources.

Content Affinity Composition Index
Parenting & Pregnancy Resources 6.38% 4.81x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.51% 4.09x
Small Business Resources 4.26% 3.93x
Southern California Tourism 0.41% 3.72x
Assorted Topics (Television, Origami, Men's Health) 0.23% 3.58x
Internet Radio 0.33% 3.51x
Colorado Snow 0.41% 3.35x
Canada News 0.08% 3.33x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.41% 2.86x
Healthcare Jobs 0.23% 2.77x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male