Dstillery Audiences

SAVE MART

Audience Size: 71 Thousand Devices

Explore the Save Mart Audience

Below you'll find more information about the Save Mart audience, broken down in different categories based on their digital and physical behaviors. These are 71 thousand unique devices whose actions qualify for the Save Mart audience.

Dstillery Crafted Audiences

INTERESTS

The Save Mart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Save Mart audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 25.56% 12.65x
Tahoe Skiers and Snowboarders 19.26% 8.93x
Rodeo Enthusiasts 12.96% 6.55x
San Francisco Giants Fans 11.85% 5.81x
Summer Festivals and Fairs Visitors 11.48% 5.08x
San Francisco Trip Planners 11.85% 4.73x
Fireworks Enthusiasts 10.37% 4.47x
Portuguese Food Enthusiasts 8.52% 4.36x
Oakland Raiders Fans 8.15% 4.14x
Los Angeles Dodgers Fans 8.15% 3.63x
Composition Percentage: The overlap percentage between the Save Mart audience and the Interest attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Save Mart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Save Mart audience is Gymboree.

Location Composition Index
Gymboree 3.84% 6.75x
Express Outlets 0.98% 6.69x
Abercrombie & Fitch 3.90% 6.24x
Carhartt 9.82% 6.15x
Patagonia 1.63% 5.82x
Charlotte Russe 3.07% 5.81x
Eddie Bauer 1.85% 5.54x
Forever 21 4.86% 5.35x
Zumiez 5.02% 5.24x
Dressbarn 4.24% 5.18x
Composition Percentage: The overlap percentage between the Save Mart audience and the Location attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Save Mart audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 38.34x
Quebec Hunting & Outdoors Cluster 0.04% 34.62x
Quinceanera Planning 0.10% 30.05x
Tahoe & Reno Tourism 9.26% 26.80x
Central California Cluster 15.19% 25.95x
Handyman Tools 0.02% 25.86x
Local & Travel England - Northern England 0.10% 24.25x
Northern California Cluster 25.56% 22.06x
Assorted Topics (Elderly, Europe, Viral Media) 0.08% 21.69x
Italy Cluster 0.37% 20.07x
Composition Percentage: The overlap percentage between the Save Mart audience and the Content Affinity attribute.
Index: A comparison of the Save Mart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Save Mart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female