Dstillery Audiences

SCOTTRADE

Audience Size: 135 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 135 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 4.11% 5.83x
Boston Trip Planners 5.22% 4.77x
North East State Fair Visitors 9.24% 4.35x
UConn Huskies Fans 3.93% 4.19x
Waterfront Vacationers 3.25% 2.94x
Renaissance Faire Visitors 4.02% 2.57x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.26% 2.49x
Pet Boarding and Sitter Researchers 0.94% 2.45x
Modern Art Museum Researchers 1.80% 2.33x
Boston Bruins Fans 3.42% 2.32x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Chicos.

Location Composition Index
Chicos 4.20% 13.38x
The North Face 0.79% 13.27x
Lane Bryant 2.40% 11.08x
Topshop 0.08% 9.84x
Mens Wearhouse 3.72% 9.44x
Banana Republic 1.25% 8.87x
Carhartt 0.45% 8.84x
Uniqlo 0.40% 8.74x
Intermix 0.18% 8.53x
Lululemon 1.98% 8.22x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 7.61% 33.28x
Connecticut News 3.51% 6.37x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.14% 5.11x
Quotes & Inspiration 0.26% 5.02x
Science Education & Resources 0.26% 4.51x
Hometown Livability 0.34% 4.45x
Conscious Living 0.26% 3.87x
Custom Gifts 0.14% 3.84x
Online Games 0.26% 3.75x
Korea Cluster 0.17% 3.61x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male