Dstillery Audiences

SCOTTRADE

Audience Size: 1 Million Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 3.23% 1.41x
Toronto Blue Jays Fans 2.14% 1.35x
Real Estate Decision Makers 3.76% 1.35x
New York Mets Fans 2.75% 1.35x
Detroit Tigers Fans 2.77% 1.34x
New York Rangers Fans 2.80% 1.33x
Luxury Department Store Shoppers 3.08% 1.30x
Detroit Lions Fans 2.67% 1.30x
San Francisco Activities Researchers 2.83% 1.30x
San Diego Events Researchers 2.83% 1.30x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.23% 11.16x
Supreme 0.29% 10.46x
Topshop 0.69% 9.57x
Carhartt 1.01% 9.54x
Calvin Klein 0.83% 9.33x
LOFT 10.67% 9.19x
Bonobos 2.29% 9.06x
Zara 3.73% 8.94x
Intermix 1.39% 8.89x
Uniqlo 2.30% 8.74x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 9.95x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 7.99x
Content Streamers & Downloaders 0.03% 5.39x
Environmental Conservation 0.03% 4.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.87x
Home Office Products 0.06% 2.92x
Canada Online Shopping Cluster 0.03% 2.74x
Active Lifestyle Enthusiasts 0.02% 2.44x
Rhode Island Cluster 0.60% 2.42x
Local & Travel England - East Midlands 0.04% 2.34x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male