Dstillery Audiences

SCOTTRADE

Audience Size: 1 Million Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.02% 2.50x
New York City Events Researchers 3.58% 2.48x
Ballet Enthusiasts 3.27% 2.29x
Venture Capitalists 2.73% 2.27x
New York Trip Planners 3.75% 2.26x
Real Estate Decision Makers 4.16% 2.18x
Broadway Fans 2.52% 2.05x
Luxury Retail Researchers 2.76% 2.03x
Restaurant Menu Researchers 2.49% 1.99x
Home Interior Design Enthusiasts 2.64% 1.98x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.21% 14.41x
LOFT 9.49% 13.15x
Club Monaco 1.34% 10.35x
Zara 3.83% 10.07x
Intermix 1.19% 9.75x
Levi Strauss 1.49% 9.54x
Uniqlo 1.74% 9.25x
Saint Laurent Paris 1.19% 9.20x
Armani 3.66% 9.02x
The North Face 2.98% 9.01x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.91% 3.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 3.85x
Philanthropy - Nonprofits 0.19% 3.83x
Italy Cluster 0.04% 3.57x
New York City Education & News Cluster 1.59% 3.21x
France Online Music & Quiz Content Cluster 0.04% 3.20x
NYC Tourist Attractions 2.33% 3.17x
Institutional Investing 0.27% 3.07x
Retail Industry News 0.19% 2.79x
Meeting Planning & Hotels 0.11% 2.64x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male