Dstillery Audiences

SCOTTRADE

Audience Size: 1 Million Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Detroit Lions Fans.

Interest Composition Index
Detroit Lions Fans 2.79% 1.40x
Detroit Trip Planners 2.87% 1.36x
Detroit Pistons Fans 2.85% 1.36x
Indiana Hoosiers Fans 2.99% 1.34x
Michigan Wolverines Fans 2.84% 1.33x
Real Estate Decision Makers 3.22% 1.32x
Burger Enthusiast 0.81% 1.32x
Brooklyn Nets Fans 2.81% 1.31x
E-cycling Enthusiasts 3.20% 1.29x
Premier League Fans 2.37% 1.29x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.26% 12.10x
Supreme 0.28% 10.58x
Topshop 0.86% 10.24x
Calvin Klein 0.87% 10.13x
Intermix 1.59% 9.89x
Carhartt 0.96% 9.60x
Bonobos 2.77% 9.51x
Zara 4.07% 9.38x
Uniqlo 2.63% 9.23x
The North Face 3.16% 8.83x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.02% 3.86x
General Interest 0.04% 3.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.79x
Italy Cluster 0.03% 2.38x
Shipping & Logistics 0.06% 2.33x
Rhode Island Cluster 0.55% 2.30x
Office Furniture Design 0.06% 2.17x
Franco-African Cluster 0.03% 2.12x
Broadway Information 0.65% 1.77x
Apartment & Community Real Estate Researchers 0.05% 1.77x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male