Dstillery Audiences

SCOTTRADE

Audience Size: 70.4 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 70.4 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.53% 5.49x
Telemedicine Content Readers 2.47% 3.23x
School Closings Updates Readers 2.29% 2.95x
Investment Banking Professionals 5.47% 2.76x
Getaways Researchers 2.65% 2.57x
Yale University Fans 3.17% 2.38x
Last Minute Travelers 3.88% 2.31x
Real Estate Decision Makers 3.70% 2.29x
Cape Cod News Readers 3.88% 2.28x
Home Interior Design Enthusiasts 3.00% 2.28x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is H&M.

Location Composition Index
H&M 4.15% 10.32x
Uniqlo 0.45% 10.10x
Forever 21 3.74% 9.76x
Lorna Jane 0.19% 9.59x
Ann Taylor 0.96% 9.18x
Calvin Klein 0.14% 9.15x
Urban Outfitters 1.46% 8.86x
Intermix 0.16% 8.66x
REI 1.07% 8.31x
Club Monaco 0.28% 8.17x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.41% 4.53x
Furniture Shopping 0.53% 3.99x
Custom Gifts 0.14% 3.84x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.53% 3.49x
Female Lifestyle Content Readers 0.45% 3.48x
Math Education 0.88% 3.14x
New Jersey News Cluster 6.53% 3.13x
Theme Park Tourism 1.23% 3.09x
Gossip & Entertainment 0.35% 3.00x
Yard Structures 0.21% 2.99x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female