Dstillery Audiences

SCOTTRADE

Audience Size: 760.8 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 760.8 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 3.40% 2.43x
New York City Events Researchers 3.39% 2.39x
New York Trip Planners 3.33% 2.33x
Venture Capitalists 2.89% 2.12x
UConn Huskies Fans 1.99% 2.10x
Online Grocery Shoppers 5.70% 2.02x
New York Mets Fans 2.00% 1.95x
Executive Travelers 0.02% 1.92x
Investment Banking Professionals 2.57% 1.92x
Broadway Fans 2.22% 1.90x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.18% 16.34x
LOFT 7.67% 14.48x
Club Monaco 1.56% 13.23x
Zara 3.68% 11.72x
Intermix 1.16% 11.54x
Madewell 2.18% 10.69x
Levi Strauss 1.40% 10.50x
Armani 2.75% 10.49x
Urban Outfitters 6.47% 10.34x
Uniqlo 1.59% 10.30x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.71% 4.17x
Institutional Investing 0.26% 3.86x
New York City Real Estate Research Cluster 1.39% 3.53x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 3.30x
NYC Tourist Attractions 2.07% 3.18x
New York City Education & News Cluster 1.46% 3.12x
Online Games 0.29% 2.78x
Scientology 0.03% 2.70x
Real Estate Cluster 0.18% 2.60x
Home Office Products 0.05% 2.52x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male