Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Detroit Lions Fans.
| Interest | Composition | Index |
| Detroit Lions Fans | 2.79% | 1.40x |
| Detroit Trip Planners | 2.87% | 1.36x |
| Detroit Pistons Fans | 2.85% | 1.36x |
| Indiana Hoosiers Fans | 2.99% | 1.34x |
| Michigan Wolverines Fans | 2.84% | 1.33x |
| Real Estate Decision Makers | 3.22% | 1.32x |
| Burger Enthusiast | 0.81% | 1.32x |
| Brooklyn Nets Fans | 2.81% | 1.31x |
| E-cycling Enthusiasts | 3.20% | 1.29x |
| Premier League Fans | 2.37% | 1.29x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 12.10x |
| Supreme | 0.28% | 10.58x |
| Topshop | 0.86% | 10.24x |
| Calvin Klein | 0.87% | 10.13x |
| Intermix | 1.59% | 9.89x |
| Carhartt | 0.96% | 9.60x |
| Bonobos | 2.77% | 9.51x |
| Zara | 4.07% | 9.38x |
| Uniqlo | 2.63% | 9.23x |
| The North Face | 3.16% | 8.83x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.02% | 3.86x |
| General Interest | 0.04% | 3.61x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.79x |
| Italy Cluster | 0.03% | 2.38x |
| Shipping & Logistics | 0.06% | 2.33x |
| Rhode Island Cluster | 0.55% | 2.30x |
| Office Furniture Design | 0.06% | 2.17x |
| Franco-African Cluster | 0.03% | 2.12x |
| Broadway Information | 0.65% | 1.77x |
| Apartment & Community Real Estate Researchers | 0.05% | 1.77x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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