Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 540.4 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.13% | 2.27x |
| Sunglasses Shoppers | 0.96% | 2.25x |
| UConn Huskies Fans | 1.73% | 1.92x |
| Men's Clothing Shoppers | 1.37% | 1.90x |
| School Closings Updates Readers | 0.90% | 1.89x |
| Aspen Trip Planners | 2.30% | 1.86x |
| Online Content Creators | 0.43% | 1.86x |
| Getaways Researchers | 1.67% | 1.85x |
| Men's Health Researchers | 1.27% | 1.78x |
| Business Travelers | 2.03% | 1.74x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.17% | 4.59x |
| Lorna Jane | 0.79% | 4.36x |
| Urban Outfitters | 4.39% | 4.31x |
| Supreme | 0.02% | 4.11x |
| REI | 2.34% | 4.11x |
| Levi Strauss | 0.05% | 4.10x |
| The North Face | 2.08% | 4.10x |
| Joe's Jeans | 0.18% | 4.09x |
| Lululemon | 5.27% | 4.01x |
| Bonobos | 1.10% | 4.00x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.23% | 4.79x |
| Beach Vacations | 0.07% | 3.98x |
| Corporate Employment Pages | 0.07% | 3.92x |
| Custom Gifts | 0.14% | 3.84x |
| Illinois College Sports | 0.10% | 3.82x |
| Pac 12 Sports | 0.27% | 3.80x |
| Aid Groups | 0.10% | 3.39x |
| Philippines News | 0.57% | 3.38x |
| K-Pop | 0.20% | 3.35x |
| Parenting Blogs | 0.13% | 3.31x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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