Dstillery Audiences

SCOTTRADE

Audience Size: 996.9 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 996.9 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 3.12% 1.67x
New York City Events Researchers 3.01% 1.65x
Online Grocery Shoppers 3.54% 1.62x
Luxury Watch Shoppers 3.27% 1.59x
Last Minute Travelers 3.09% 1.59x
Media Buying Professionals 2.66% 1.59x
Mens Business Clothes Shoppers 2.68% 1.57x
Detroit Trip Planners 2.79% 1.57x
Business News Readers 2.79% 1.54x
Travel Reward Points Enthusiasts 2.93% 1.53x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.29% 12.06x
Topshop 0.95% 11.08x
Calvin Klein 0.88% 10.40x
Intermix 1.66% 10.13x
Supreme 0.23% 10.13x
Bonobos 2.89% 9.83x
Joe's Jeans 0.46% 9.69x
Zara 4.53% 9.51x
Uniqlo 3.01% 9.26x
The North Face 3.51% 9.03x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.05% 5.69x
Franchising 0.05% 3.67x
Apartment & Community Real Estate Researchers 0.05% 3.56x
Active Lifestyle Enthusiasts 0.02% 3.50x
Malaya 0.03% 3.38x
San Francisco Tourism 0.16% 2.71x
Flower Shopping 0.07% 2.50x
Real Estate Cluster 0.14% 2.49x
Korea Cluster 0.16% 2.46x
Canada Tax and Finance Research Cluster 0.03% 2.45x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male