Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 976 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 2.96x |
| E-cycling Enthusiasts | 4.35% | 1.69x |
| New York City Events Researchers | 3.62% | 1.66x |
| Venture Capitalists | 3.32% | 1.59x |
| Online Grocery Shoppers | 3.76% | 1.56x |
| Ballet Enthusiasts | 3.59% | 1.54x |
| Rideshare App Users | 2.49% | 1.53x |
| Real Estate Decision Makers | 3.59% | 1.53x |
| Detroit Trip Planners | 3.18% | 1.53x |
| Travel Reward Points Enthusiasts | 3.42% | 1.50x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Curious about what else the Scottrade audience is interested in?
Sign Up
APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.32% | 12.98x |
| Topshop | 0.97% | 11.70x |
| Supreme | 0.25% | 11.11x |
| Calvin Klein | 0.97% | 10.98x |
| Joe's Jeans | 0.52% | 10.79x |
| Bonobos | 3.03% | 10.48x |
| Intermix | 1.66% | 10.33x |
| Zara | 4.93% | 9.77x |
| The North Face | 3.80% | 9.59x |
| Uniqlo | 3.23% | 9.55x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Want to find more of the Scottrade audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.06% | 4.36x |
| Mining & Natural Resources | 0.04% | 4.01x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 3.61x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.58x |
| Online Learning | 0.03% | 3.54x |
| Active Lifestyle Enthusiasts | 0.02% | 3.50x |
| Paper & Packaging | 0.05% | 3.28x |
| Scotland Travel | 0.03% | 3.13x |
| Korea Cluster | 0.20% | 2.84x |
| Instagram Management | 0.04% | 2.80x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Want to see more of the Content Affinities the Scottrade audience visits?
Sign Up
DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Scottrade audience?
Sign Up