Dstillery Audiences

SCOTTRADE

Audience Size: 66.4 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 66.4 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.96% 2.61x
Small Business Administration Cares Act Researchers 2.87% 2.51x
New York Knicks Fans 4.52% 2.44x
Cape Cod News Readers 3.77% 2.41x
Global Destinations Reopening Researchers 2.41% 2.24x
New York City Events Researchers 2.56% 2.19x
Sports Memorabilia Shoppers 4.22% 2.08x
Boxing Fans 3.47% 2.06x
San Francisco Activities Researchers 2.56% 2.05x
San Diego Events Researchers 2.56% 2.05x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.17% 10.05x
H&M 4.14% 8.91x
Forever 21 3.83% 8.53x
Urban Outfitters 1.75% 8.39x
Bonobos 0.52% 7.98x
Jos A. Bank Clothiers 4.32% 7.97x
Topshop 0.05% 7.93x
Ann Taylor 1.02% 7.92x
Joe's Jeans 0.05% 7.86x
REI 1.22% 7.69x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.17% 3.88x
Custom Gifts 0.14% 3.84x
Smart Travel 0.30% 3.79x
Travel, Food, Fashion & Fitness 0.30% 3.73x
Middle East News 0.45% 3.72x
Beer, Wine & Alcohol 0.30% 3.70x
Collectibles - Coins & Sports Cards 0.30% 3.68x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.90% 3.67x
Low Carb Diets 0.75% 3.64x
New England Universities 0.30% 3.61x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male