Dstillery Audiences

SCOTTRADE

Audience Size: 540.4 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 540.4 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.13% 2.27x
Sunglasses Shoppers 0.96% 2.25x
UConn Huskies Fans 1.73% 1.92x
Men's Clothing Shoppers 1.37% 1.90x
School Closings Updates Readers 0.90% 1.89x
Aspen Trip Planners 2.30% 1.86x
Online Content Creators 0.43% 1.86x
Getaways Researchers 1.67% 1.85x
Men's Health Researchers 1.27% 1.78x
Business Travelers 2.03% 1.74x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Topshop.

Location Composition Index
Topshop 0.17% 4.59x
Lorna Jane 0.79% 4.36x
Urban Outfitters 4.39% 4.31x
Supreme 0.02% 4.11x
REI 2.34% 4.11x
Levi Strauss 0.05% 4.10x
The North Face 2.08% 4.10x
Joe's Jeans 0.18% 4.09x
Lululemon 5.27% 4.01x
Bonobos 1.10% 4.00x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.23% 4.79x
Beach Vacations 0.07% 3.98x
Corporate Employment Pages 0.07% 3.92x
Custom Gifts 0.14% 3.84x
Illinois College Sports 0.10% 3.82x
Pac 12 Sports 0.27% 3.80x
Aid Groups 0.10% 3.39x
Philippines News 0.57% 3.38x
K-Pop 0.20% 3.35x
Parenting Blogs 0.13% 3.31x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female