Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 70.4 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.53% | 5.49x |
| Telemedicine Content Readers | 2.47% | 3.23x |
| School Closings Updates Readers | 2.29% | 2.95x |
| Investment Banking Professionals | 5.47% | 2.76x |
| Getaways Researchers | 2.65% | 2.57x |
| Yale University Fans | 3.17% | 2.38x |
| Last Minute Travelers | 3.88% | 2.31x |
| Real Estate Decision Makers | 3.70% | 2.29x |
| Cape Cod News Readers | 3.88% | 2.28x |
| Home Interior Design Enthusiasts | 3.00% | 2.28x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is H&M.
| Location | Composition | Index |
| H&M | 4.15% | 10.32x |
| Uniqlo | 0.45% | 10.10x |
| Forever 21 | 3.74% | 9.76x |
| Lorna Jane | 0.19% | 9.59x |
| Ann Taylor | 0.96% | 9.18x |
| Calvin Klein | 0.14% | 9.15x |
| Urban Outfitters | 1.46% | 8.86x |
| Intermix | 0.16% | 8.66x |
| REI | 1.07% | 8.31x |
| Club Monaco | 0.28% | 8.17x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.41% | 4.53x |
| Furniture Shopping | 0.53% | 3.99x |
| Custom Gifts | 0.14% | 3.84x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.53% | 3.49x |
| Female Lifestyle Content Readers | 0.45% | 3.48x |
| Math Education | 0.88% | 3.14x |
| New Jersey News Cluster | 6.53% | 3.13x |
| Theme Park Tourism | 1.23% | 3.09x |
| Gossip & Entertainment | 0.35% | 3.00x |
| Yard Structures | 0.21% | 2.99x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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