Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 356.5 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.18% | 3.47x |
| SMB Commercial Insurance Researchers | 2.79% | 1.86x |
| Harvard University Fans | 2.60% | 1.82x |
| Medieval History Enthusiasts | 3.53% | 1.77x |
| Chelsea Fans | 3.84% | 1.72x |
| Paleo Eaters | 3.66% | 1.66x |
| Portuguese Food Enthusiasts | 3.16% | 1.65x |
| Classical Music Enthusiasts | 2.85% | 1.64x |
| eBook Readers | 3.10% | 1.63x |
| Online Grocery Shoppers | 2.54% | 1.63x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 13.98x |
| Topshop | 0.32% | 12.64x |
| The North Face | 2.11% | 10.11x |
| Intermix | 0.63% | 9.75x |
| Zara | 2.42% | 9.54x |
| Ann Taylor | 1.94% | 9.46x |
| Levi Strauss | 0.03% | 9.19x |
| Supreme | 0.09% | 9.05x |
| Bonobos | 1.20% | 9.03x |
| Uniqlo | 1.33% | 8.87x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 0.37% | 6.03x |
| Weather Information | 0.25% | 5.15x |
| Foreign Language Education | 0.19% | 4.76x |
| China Cluster | 0.19% | 4.13x |
| College Greek Life | 0.12% | 3.94x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 3.80x |
| Calendar & Holidays | 0.56% | 3.79x |
| Website Launchers | 0.12% | 3.72x |
| Paleo & Keto Diet Enthusiasts | 0.56% | 3.68x |
| Maps & Navigation | 0.31% | 3.67x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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