Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 166.3 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.66% | 2.03x |
| Insurance Professionals | 4.23% | 1.91x |
| Real Estate Decision Makers | 3.34% | 1.90x |
| Small Business COVID-19 Relief Researchers | 2.11% | 1.85x |
| Small Business Administration Cares Act Researchers | 2.45% | 1.80x |
| United Arab Emirates Trip Planners | 2.79% | 1.77x |
| Ballet Enthusiasts | 2.59% | 1.75x |
| Social Distancing Content Readers | 1.84% | 1.73x |
| Investment Banking Professionals | 3.48% | 1.73x |
| Volvo Vehicle Shoppers | 3.14% | 1.70x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.05% | 8.49x |
| H&M | 3.71% | 8.47x |
| Topshop | 0.05% | 8.45x |
| Forever 21 | 3.45% | 8.19x |
| Calvin Klein | 0.12% | 8.19x |
| Urban Outfitters | 1.79% | 7.85x |
| Jos A. Bank Clothiers | 4.39% | 7.73x |
| The North Face | 0.92% | 7.55x |
| Ann Taylor | 0.87% | 7.44x |
| Armani | 0.64% | 7.27x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Auto Body Upkeep & Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Body Upkeep & Repair Researchers | 0.20% | 4.56x |
| Business News & Information Readers | 0.20% | 4.33x |
| Medical Journals | 0.20% | 3.97x |
| College Sports | 0.13% | 3.93x |
| Custom Gifts | 0.14% | 3.84x |
| Maps & Navigation | 0.20% | 3.82x |
| Lighting & Power | 0.15% | 3.79x |
| Book Publishers | 0.14% | 3.77x |
| Disease Cluster | 0.13% | 3.58x |
| Beach Vacations | 0.14% | 3.48x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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