Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 3.23% | 1.41x |
| Toronto Blue Jays Fans | 2.14% | 1.35x |
| Real Estate Decision Makers | 3.76% | 1.35x |
| New York Mets Fans | 2.75% | 1.35x |
| Detroit Tigers Fans | 2.77% | 1.34x |
| New York Rangers Fans | 2.80% | 1.33x |
| Luxury Department Store Shoppers | 3.08% | 1.30x |
| Detroit Lions Fans | 2.67% | 1.30x |
| San Francisco Activities Researchers | 2.83% | 1.30x |
| San Diego Events Researchers | 2.83% | 1.30x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 11.16x |
| Supreme | 0.29% | 10.46x |
| Topshop | 0.69% | 9.57x |
| Carhartt | 1.01% | 9.54x |
| Calvin Klein | 0.83% | 9.33x |
| LOFT | 10.67% | 9.19x |
| Bonobos | 2.29% | 9.06x |
| Zara | 3.73% | 8.94x |
| Intermix | 1.39% | 8.89x |
| Uniqlo | 2.30% | 8.74x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 9.95x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 7.99x |
| Content Streamers & Downloaders | 0.03% | 5.39x |
| Environmental Conservation | 0.03% | 4.29x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.87x |
| Home Office Products | 0.06% | 2.92x |
| Canada Online Shopping Cluster | 0.03% | 2.74x |
| Active Lifestyle Enthusiasts | 0.02% | 2.44x |
| Rhode Island Cluster | 0.60% | 2.42x |
| Local & Travel England - East Midlands | 0.04% | 2.34x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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