Dstillery Audiences

SCOTTRADE

Audience Size: 339.1 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 339.1 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.22% 2.26x
Online Grocery Shoppers 5.50% 2.00x
Broadway Fans 2.02% 1.96x
Executive Travelers 2.25% 1.95x
Real Estate Decision Makers 4.78% 1.93x
Media Buying Professionals 1.61% 1.83x
New York Rangers Fans 1.95% 1.76x
UConn Huskies Fans 1.53% 1.75x
Northeastern Voters 1.95% 1.73x
New York Mets Fans 1.90% 1.70x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is LOFT.

Location Composition Index
LOFT 4.13% 14.61x
Club Monaco 1.17% 12.76x
Lane Bryant 4.10% 11.49x
Urban Outfitters 4.33% 11.46x
Zara 2.17% 11.46x
Abercrombie & Fitch 1.97% 11.16x
Intermix 0.68% 11.07x
Uniqlo 0.93% 10.90x
Madewell 1.21% 10.75x
Express 2.17% 10.67x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.06% 4.00x
New York City Real Estate Research Cluster 1.24% 3.75x
New York City Education & News Cluster 1.52% 3.39x
NYC Tourist Attractions 2.09% 3.35x
Institutional Investing 0.16% 3.06x
Philanthropy - Nonprofits 0.10% 2.85x
Law School Research Cluster 0.10% 2.70x
Online Games 0.25% 2.56x
New York City Family & Activity Cluster 1.21% 2.39x
Marketing Professionals 0.47% 2.38x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male