Dstillery Audiences

SCOTTRADE

Audience Size: 166.3 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 166.3 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.66% 2.03x
Insurance Professionals 4.23% 1.91x
Real Estate Decision Makers 3.34% 1.90x
Small Business COVID-19 Relief Researchers 2.11% 1.85x
Small Business Administration Cares Act Researchers 2.45% 1.80x
United Arab Emirates Trip Planners 2.79% 1.77x
Ballet Enthusiasts 2.59% 1.75x
Social Distancing Content Readers 1.84% 1.73x
Investment Banking Professionals 3.48% 1.73x
Volvo Vehicle Shoppers 3.14% 1.70x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.05% 8.49x
H&M 3.71% 8.47x
Topshop 0.05% 8.45x
Forever 21 3.45% 8.19x
Calvin Klein 0.12% 8.19x
Urban Outfitters 1.79% 7.85x
Jos A. Bank Clothiers 4.39% 7.73x
The North Face 0.92% 7.55x
Ann Taylor 0.87% 7.44x
Armani 0.64% 7.27x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 0.20% 4.56x
Business News & Information Readers 0.20% 4.33x
Medical Journals 0.20% 3.97x
College Sports 0.13% 3.93x
Custom Gifts 0.14% 3.84x
Maps & Navigation 0.20% 3.82x
Lighting & Power 0.15% 3.79x
Book Publishers 0.14% 3.77x
Disease Cluster 0.13% 3.58x
Beach Vacations 0.14% 3.48x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male