Dstillery Audiences

SCOTTRADE

Audience Size: 682.1 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 682.1 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.93% 2.40x
Burger Enthusiast 0.12% 2.17x
SEO Specialists 3.10% 1.99x
France Trip Planners 3.04% 1.97x
Travel Guide and Review Readers 2.60% 1.90x
Readers of South Asian Content 2.48% 1.86x
California Skiers and Snowboarders 3.41% 1.85x
Italian Mens National Soccer Team Fans 2.79% 1.85x
Tahoe Skiers and Snowboarders 3.22% 1.82x
Baltimore Ravens Fans 3.72% 1.81x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.24% 14.62x
Topshop 0.67% 13.08x
Joe's Jeans 0.33% 11.15x
Intermix 1.17% 11.10x
Bonobos 2.38% 10.99x
Levi Strauss 0.06% 10.64x
Calvin Klein 0.70% 10.50x
Zara 4.05% 10.43x
The North Face 3.27% 10.33x
Ann Taylor 3.39% 10.27x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Canadian Auto.

Content Affinity Composition Index
Canadian Auto 0.19% 3.99x
Winter Sports & Gear 0.31% 3.93x
Celebrity Gossip 0.31% 3.87x
Foreign Language Education 0.19% 3.76x
Pre-Built Home Researchers 0.37% 3.67x
California Universities 0.19% 3.49x
Marketing Professionals 0.25% 3.48x
Reproductive Health 0.19% 3.27x
Concert Posters 0.06% 3.26x
Higher-End Fashion Brands 0.06% 3.18x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male