Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 339.1 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.22% | 2.26x |
| Online Grocery Shoppers | 5.50% | 2.00x |
| Broadway Fans | 2.02% | 1.96x |
| Executive Travelers | 2.25% | 1.95x |
| Real Estate Decision Makers | 4.78% | 1.93x |
| Media Buying Professionals | 1.61% | 1.83x |
| New York Rangers Fans | 1.95% | 1.76x |
| UConn Huskies Fans | 1.53% | 1.75x |
| Northeastern Voters | 1.95% | 1.73x |
| New York Mets Fans | 1.90% | 1.70x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is LOFT.
| Location | Composition | Index |
| LOFT | 4.13% | 14.61x |
| Club Monaco | 1.17% | 12.76x |
| Lane Bryant | 4.10% | 11.49x |
| Urban Outfitters | 4.33% | 11.46x |
| Zara | 2.17% | 11.46x |
| Abercrombie & Fitch | 1.97% | 11.16x |
| Intermix | 0.68% | 11.07x |
| Uniqlo | 0.93% | 10.90x |
| Madewell | 1.21% | 10.75x |
| Express | 2.17% | 10.67x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.06% | 4.00x |
| New York City Real Estate Research Cluster | 1.24% | 3.75x |
| New York City Education & News Cluster | 1.52% | 3.39x |
| NYC Tourist Attractions | 2.09% | 3.35x |
| Institutional Investing | 0.16% | 3.06x |
| Philanthropy - Nonprofits | 0.10% | 2.85x |
| Law School Research Cluster | 0.10% | 2.70x |
| Online Games | 0.25% | 2.56x |
| New York City Family & Activity Cluster | 1.21% | 2.39x |
| Marketing Professionals | 0.47% | 2.38x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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