Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 66.4 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.96% | 2.61x |
| Small Business Administration Cares Act Researchers | 2.87% | 2.51x |
| New York Knicks Fans | 4.52% | 2.44x |
| Cape Cod News Readers | 3.77% | 2.41x |
| Global Destinations Reopening Researchers | 2.41% | 2.24x |
| New York City Events Researchers | 2.56% | 2.19x |
| Sports Memorabilia Shoppers | 4.22% | 2.08x |
| Boxing Fans | 3.47% | 2.06x |
| San Francisco Activities Researchers | 2.56% | 2.05x |
| San Diego Events Researchers | 2.56% | 2.05x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.17% | 10.05x |
| H&M | 4.14% | 8.91x |
| Forever 21 | 3.83% | 8.53x |
| Urban Outfitters | 1.75% | 8.39x |
| Bonobos | 0.52% | 7.98x |
| Jos A. Bank Clothiers | 4.32% | 7.97x |
| Topshop | 0.05% | 7.93x |
| Ann Taylor | 1.02% | 7.92x |
| Joe's Jeans | 0.05% | 7.86x |
| REI | 1.22% | 7.69x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.17% | 3.88x |
| Custom Gifts | 0.14% | 3.84x |
| Smart Travel | 0.30% | 3.79x |
| Travel, Food, Fashion & Fitness | 0.30% | 3.73x |
| Middle East News | 0.45% | 3.72x |
| Beer, Wine & Alcohol | 0.30% | 3.70x |
| Collectibles - Coins & Sports Cards | 0.30% | 3.68x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.90% | 3.67x |
| Low Carb Diets | 0.75% | 3.64x |
| New England Universities | 0.30% | 3.61x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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