Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 338.8 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 0.96% | 2.25x |
| Sporting Goods Shoppers | 2.34% | 1.97x |
| New York Yankees Fans | 2.70% | 1.94x |
| COVID Testing Researchers | 1.25% | 1.87x |
| Quarantine Planners | 1.45% | 1.86x |
| Rowing Enthusiasts | 3.20% | 1.78x |
| Tutoring Resources Researchers | 2.60% | 1.77x |
| New York Mets Fans | 2.60% | 1.77x |
| New York City Events Researchers | 1.91% | 1.77x |
| Medical Science Researchers | 1.88% | 1.76x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 6.05x |
| Urban Outfitters | 2.43% | 4.57x |
| The North Face | 1.22% | 4.48x |
| Bonobos | 0.62% | 4.31x |
| Johnston and Murphy | 0.01% | 4.30x |
| Lululemon | 2.85% | 4.08x |
| REI | 1.22% | 4.01x |
| Ann Taylor | 1.06% | 4.00x |
| Chicos | 6.25% | 3.95x |
| Armani | 0.88% | 3.80x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Unique & Personalized Fashion.
| Content Affinity | Composition | Index |
| Unique & Personalized Fashion | 0.20% | 6.90x |
| French News & Gossip Cluster | 0.10% | 5.33x |
| Russia Cluster | 0.10% | 4.23x |
| Beach Vacations | 0.07% | 3.98x |
| Pet Supplies | 0.07% | 3.86x |
| Custom Gifts | 0.14% | 3.84x |
| MBA Education | 0.07% | 3.79x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 3.66x |
| Arabic News | 0.10% | 3.57x |
| Child Development | 0.13% | 3.43x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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