Dstillery Audiences

SCOTTRADE

Audience Size: 338.8 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 338.8 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.96% 2.25x
Sporting Goods Shoppers 2.34% 1.97x
New York Yankees Fans 2.70% 1.94x
COVID Testing Researchers 1.25% 1.87x
Quarantine Planners 1.45% 1.86x
Rowing Enthusiasts 3.20% 1.78x
Tutoring Resources Researchers 2.60% 1.77x
New York Mets Fans 2.60% 1.77x
New York City Events Researchers 1.91% 1.77x
Medical Science Researchers 1.88% 1.76x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 6.05x
Urban Outfitters 2.43% 4.57x
The North Face 1.22% 4.48x
Bonobos 0.62% 4.31x
Johnston and Murphy 0.01% 4.30x
Lululemon 2.85% 4.08x
REI 1.22% 4.01x
Ann Taylor 1.06% 4.00x
Chicos 6.25% 3.95x
Armani 0.88% 3.80x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.20% 6.90x
French News & Gossip Cluster 0.10% 5.33x
Russia Cluster 0.10% 4.23x
Beach Vacations 0.07% 3.98x
Pet Supplies 0.07% 3.86x
Custom Gifts 0.14% 3.84x
MBA Education 0.07% 3.79x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.09% 3.66x
Arabic News 0.10% 3.57x
Child Development 0.13% 3.43x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male