Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.02% | 2.50x |
| New York City Events Researchers | 3.58% | 2.48x |
| Ballet Enthusiasts | 3.27% | 2.29x |
| Venture Capitalists | 2.73% | 2.27x |
| New York Trip Planners | 3.75% | 2.26x |
| Real Estate Decision Makers | 4.16% | 2.18x |
| Broadway Fans | 2.52% | 2.05x |
| Luxury Retail Researchers | 2.76% | 2.03x |
| Restaurant Menu Researchers | 2.49% | 1.99x |
| Home Interior Design Enthusiasts | 2.64% | 1.98x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.21% | 14.41x |
| LOFT | 9.49% | 13.15x |
| Club Monaco | 1.34% | 10.35x |
| Zara | 3.83% | 10.07x |
| Intermix | 1.19% | 9.75x |
| Levi Strauss | 1.49% | 9.54x |
| Uniqlo | 1.74% | 9.25x |
| Saint Laurent Paris | 1.19% | 9.20x |
| Armani | 3.66% | 9.02x |
| The North Face | 2.98% | 9.01x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.91% | 3.96x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.09% | 3.85x |
| Philanthropy - Nonprofits | 0.19% | 3.83x |
| Italy Cluster | 0.04% | 3.57x |
| New York City Education & News Cluster | 1.59% | 3.21x |
| France Online Music & Quiz Content Cluster | 0.04% | 3.20x |
| NYC Tourist Attractions | 2.33% | 3.17x |
| Institutional Investing | 0.27% | 3.07x |
| Retail Industry News | 0.19% | 2.79x |
| Meeting Planning & Hotels | 0.11% | 2.64x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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