Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 135 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 4.11% | 5.83x |
| Boston Trip Planners | 5.22% | 4.77x |
| North East State Fair Visitors | 9.24% | 4.35x |
| UConn Huskies Fans | 3.93% | 4.19x |
| Waterfront Vacationers | 3.25% | 2.94x |
| Renaissance Faire Visitors | 4.02% | 2.57x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.26% | 2.49x |
| Pet Boarding and Sitter Researchers | 0.94% | 2.45x |
| Modern Art Museum Researchers | 1.80% | 2.33x |
| Boston Bruins Fans | 3.42% | 2.32x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Chicos.
| Location | Composition | Index |
| Chicos | 4.20% | 13.38x |
| The North Face | 0.79% | 13.27x |
| Lane Bryant | 2.40% | 11.08x |
| Topshop | 0.08% | 9.84x |
| Mens Wearhouse | 3.72% | 9.44x |
| Banana Republic | 1.25% | 8.87x |
| Carhartt | 0.45% | 8.84x |
| Uniqlo | 0.40% | 8.74x |
| Intermix | 0.18% | 8.53x |
| Lululemon | 1.98% | 8.22x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 7.61% | 33.28x |
| Connecticut News | 3.51% | 6.37x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.14% | 5.11x |
| Quotes & Inspiration | 0.26% | 5.02x |
| Science Education & Resources | 0.26% | 4.51x |
| Hometown Livability | 0.34% | 4.45x |
| Conscious Living | 0.26% | 3.87x |
| Custom Gifts | 0.14% | 3.84x |
| Online Games | 0.26% | 3.75x |
| Korea Cluster | 0.17% | 3.61x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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