Dstillery Audiences

SCOTTRADE

Audience Size: 881.5 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 881.5 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 3.55% 1.68x
Ballet Enthusiasts 3.32% 1.66x
SMB Commercial Insurance Researchers 2.33% 1.64x
New York Mets Fans 2.94% 1.62x
New York Trip Planners 3.07% 1.60x
New York City Events Researchers 2.89% 1.57x
Italian Mens National Soccer Team Fans 2.78% 1.56x
Online Alcohol Shoppers 3.06% 1.55x
Project Managers 2.64% 1.54x
Venture Capitalists 2.48% 1.54x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.29% 13.27x
Topshop 0.86% 12.08x
Joe's Jeans 0.44% 10.76x
Calvin Klein 0.87% 10.60x
Intermix 1.43% 10.56x
Supreme 0.22% 10.44x
Bonobos 2.76% 10.33x
Zara 4.52% 9.87x
The North Face 3.62% 9.61x
Ann Taylor 3.88% 9.54x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.05% 4.64x
Franchising 0.05% 4.19x
Scotland Travel 0.03% 3.77x
Active Lifestyle Enthusiasts 0.02% 3.50x
Cigars 0.05% 3.36x
Serbia & Albania Cluster 0.08% 2.65x
Paper & Packaging 0.03% 2.57x
Foreign Language Education 0.16% 2.56x
Winnipeg Canada News 0.03% 2.53x
College Greek Life 0.10% 2.53x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male