Dstillery Audiences

SCOTTRADE

Audience Size: 1 Million Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 3.26% 1.70x
Detroit Trip Planners 2.19% 1.65x
Real Estate Decision Makers 2.91% 1.62x
Midwestern Voters 1.95% 1.59x
New York City Events Researchers 2.84% 1.56x
Ballet Enthusiasts 2.86% 1.54x
UConn Huskies Fans 1.87% 1.54x
Hanukkah Decorations Shoppers 2.49% 1.50x
New York Rangers Fans 2.01% 1.49x
Broadway Fans 2.41% 1.49x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.23% 12.64x
LOFT 10.04% 11.01x
Zara 3.85% 9.72x
Intermix 1.26% 9.56x
Topshop 0.41% 9.17x
Supreme 0.30% 8.90x
Lorna Jane 0.71% 8.89x
Urban Outfitters 6.85% 8.80x
Uniqlo 1.96% 8.70x
Calvin Klein 0.95% 8.66x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 11.03x
Watches & Jewelry 0.01% 9.95x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 7.99x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 4.64x
Environmental Conservation 0.03% 4.29x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.08x
Canada News 0.01% 3.84x
Fashion & Cosmetics 0.01% 3.78x
Canadian Construction & Renovation Research Cluster 0.01% 3.61x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.44x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male