Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 760.8 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.40% | 2.43x |
| New York City Events Researchers | 3.39% | 2.39x |
| New York Trip Planners | 3.33% | 2.33x |
| Venture Capitalists | 2.89% | 2.12x |
| UConn Huskies Fans | 1.99% | 2.10x |
| Online Grocery Shoppers | 5.70% | 2.02x |
| New York Mets Fans | 2.00% | 1.95x |
| Executive Travelers | 0.02% | 1.92x |
| Investment Banking Professionals | 2.57% | 1.92x |
| Broadway Fans | 2.22% | 1.90x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 16.34x |
| LOFT | 7.67% | 14.48x |
| Club Monaco | 1.56% | 13.23x |
| Zara | 3.68% | 11.72x |
| Intermix | 1.16% | 11.54x |
| Madewell | 2.18% | 10.69x |
| Levi Strauss | 1.40% | 10.50x |
| Armani | 2.75% | 10.49x |
| Urban Outfitters | 6.47% | 10.34x |
| Uniqlo | 1.59% | 10.30x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.71% | 4.17x |
| Institutional Investing | 0.26% | 3.86x |
| New York City Real Estate Research Cluster | 1.39% | 3.53x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 3.30x |
| NYC Tourist Attractions | 2.07% | 3.18x |
| New York City Education & News Cluster | 1.46% | 3.12x |
| Online Games | 0.29% | 2.78x |
| Scientology | 0.03% | 2.70x |
| Real Estate Cluster | 0.18% | 2.60x |
| Home Office Products | 0.05% | 2.52x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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