Dstillery Audiences

SCOTTRADE

Audience Size: 176.5 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 176.5 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 1.51% 1.82x
Cybersecurity Researchers 3.40% 1.81x
Healthcare Provider Education Researchers 3.70% 1.78x
College Students 2.65% 1.76x
New York City Events Researchers 2.27% 1.76x
Home-Made Face Mask Researchers 1.97% 1.73x
Streaming Device Shoppers 4.01% 1.71x
Roommate Seekers 3.40% 1.69x
Childrens Museum Visitors 3.55% 1.68x
Home Coffee Makers 3.40% 1.68x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 1.66% 9.14x
Lorna Jane 0.17% 8.95x
H&M 2.94% 8.88x
Jos A. Bank Clothiers 3.99% 8.35x
Intermix 0.16% 8.32x
Ann Taylor 0.66% 8.14x
Forever 21 2.57% 8.14x
Abercrombie & Fitch 0.31% 8.06x
The North Face 0.70% 8.02x
Chicos 4.72% 7.59x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.19% 5.42x
Canadian Auto 0.23% 5.26x
University Press 0.30% 5.10x
Marketing Professionals 0.23% 4.85x
Ancestry & Memorial Researchers 0.38% 3.99x
Lighting & Power 0.15% 3.79x
US Soccer 0.21% 3.51x
Healthy Eating Researchers 0.15% 3.51x
Science Education & Academia 0.15% 3.42x
Bathrooms & Plumbing 0.15% 3.42x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male