Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 996.9 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 3.12% | 1.67x |
| New York City Events Researchers | 3.01% | 1.65x |
| Online Grocery Shoppers | 3.54% | 1.62x |
| Luxury Watch Shoppers | 3.27% | 1.59x |
| Last Minute Travelers | 3.09% | 1.59x |
| Media Buying Professionals | 2.66% | 1.59x |
| Mens Business Clothes Shoppers | 2.68% | 1.57x |
| Detroit Trip Planners | 2.79% | 1.57x |
| Business News Readers | 2.79% | 1.54x |
| Travel Reward Points Enthusiasts | 2.93% | 1.53x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.29% | 12.06x |
| Topshop | 0.95% | 11.08x |
| Calvin Klein | 0.88% | 10.40x |
| Intermix | 1.66% | 10.13x |
| Supreme | 0.23% | 10.13x |
| Bonobos | 2.89% | 9.83x |
| Joe's Jeans | 0.46% | 9.69x |
| Zara | 4.53% | 9.51x |
| Uniqlo | 3.01% | 9.26x |
| The North Face | 3.51% | 9.03x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.05% | 5.69x |
| Franchising | 0.05% | 3.67x |
| Apartment & Community Real Estate Researchers | 0.05% | 3.56x |
| Active Lifestyle Enthusiasts | 0.02% | 3.50x |
| Malaya | 0.03% | 3.38x |
| San Francisco Tourism | 0.16% | 2.71x |
| Flower Shopping | 0.07% | 2.50x |
| Real Estate Cluster | 0.14% | 2.49x |
| Korea Cluster | 0.16% | 2.46x |
| Canada Tax and Finance Research Cluster | 0.03% | 2.45x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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