Dstillery Audiences

SCOTTRADE

Audience Size: 356.5 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 356.5 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.18% 3.47x
SMB Commercial Insurance Researchers 2.79% 1.86x
Harvard University Fans 2.60% 1.82x
Medieval History Enthusiasts 3.53% 1.77x
Chelsea Fans 3.84% 1.72x
Paleo Eaters 3.66% 1.66x
Portuguese Food Enthusiasts 3.16% 1.65x
Classical Music Enthusiasts 2.85% 1.64x
eBook Readers 3.10% 1.63x
Online Grocery Shoppers 2.54% 1.63x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.13% 13.98x
Topshop 0.32% 12.64x
The North Face 2.11% 10.11x
Intermix 0.63% 9.75x
Zara 2.42% 9.54x
Ann Taylor 1.94% 9.46x
Levi Strauss 0.03% 9.19x
Supreme 0.09% 9.05x
Bonobos 1.20% 9.03x
Uniqlo 1.33% 8.87x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.37% 6.03x
Weather Information 0.25% 5.15x
Foreign Language Education 0.19% 4.76x
China Cluster 0.19% 4.13x
College Greek Life 0.12% 3.94x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 3.80x
Calendar & Holidays 0.56% 3.79x
Website Launchers 0.12% 3.72x
Paleo & Keto Diet Enthusiasts 0.56% 3.68x
Maps & Navigation 0.31% 3.67x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female