Dstillery Audiences

SCOTTRADE

Audience Size: 267.7 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 267.7 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 7.47% 2.94x
School Closings Updates Readers 1.72% 2.69x
UConn Huskies Fans 2.61% 2.53x
Cape Cod News Readers 3.13% 2.53x
Portuguese Food Enthusiasts 3.86% 2.33x
Sunglasses Shoppers 0.96% 2.25x
Modern Art Museum Researchers 2.09% 2.18x
Luxury Hotel Guests 1.88% 2.10x
Trendy Shoe Shoppers 1.20% 2.07x
POS Systems & Software Researchers 3.50% 2.07x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Topshop.

Location Composition Index
Topshop 0.11% 6.87x
REI 1.96% 6.69x
Levi Strauss 0.04% 6.61x
Lorna Jane 0.50% 6.33x
The North Face 1.68% 6.27x
Bonobos 0.82% 6.26x
Urban Outfitters 3.25% 6.22x
Chicos 8.70% 6.17x
Lululemon 3.78% 6.04x
Joe's Jeans 0.11% 5.97x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 5.74% 15.95x
Poland Cluster 0.21% 6.35x
Central & South American News 0.31% 5.25x
Ancestry & Memorial Researchers 0.16% 4.93x
Personal Investment & Advisor Researchers 0.26% 4.24x
Bags & Luggage 0.12% 3.89x
Custom Gifts 0.14% 3.84x
Central California Cluster 0.30% 3.71x
Career Cluster A 0.12% 3.59x
Data, Analytics & Coding 0.16% 3.53x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male