Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 267.7 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 7.47% | 2.94x |
| School Closings Updates Readers | 1.72% | 2.69x |
| UConn Huskies Fans | 2.61% | 2.53x |
| Cape Cod News Readers | 3.13% | 2.53x |
| Portuguese Food Enthusiasts | 3.86% | 2.33x |
| Sunglasses Shoppers | 0.96% | 2.25x |
| Modern Art Museum Researchers | 2.09% | 2.18x |
| Luxury Hotel Guests | 1.88% | 2.10x |
| Trendy Shoe Shoppers | 1.20% | 2.07x |
| POS Systems & Software Researchers | 3.50% | 2.07x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.11% | 6.87x |
| REI | 1.96% | 6.69x |
| Levi Strauss | 0.04% | 6.61x |
| Lorna Jane | 0.50% | 6.33x |
| The North Face | 1.68% | 6.27x |
| Bonobos | 0.82% | 6.26x |
| Urban Outfitters | 3.25% | 6.22x |
| Chicos | 8.70% | 6.17x |
| Lululemon | 3.78% | 6.04x |
| Joe's Jeans | 0.11% | 5.97x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 5.74% | 15.95x |
| Poland Cluster | 0.21% | 6.35x |
| Central & South American News | 0.31% | 5.25x |
| Ancestry & Memorial Researchers | 0.16% | 4.93x |
| Personal Investment & Advisor Researchers | 0.26% | 4.24x |
| Bags & Luggage | 0.12% | 3.89x |
| Custom Gifts | 0.14% | 3.84x |
| Central California Cluster | 0.30% | 3.71x |
| Career Cluster A | 0.12% | 3.59x |
| Data, Analytics & Coding | 0.16% | 3.53x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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