Dstillery Audiences

SCOTTRADE

Audience Size: 976 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 976 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.08% 2.96x
E-cycling Enthusiasts 4.35% 1.69x
New York City Events Researchers 3.62% 1.66x
Venture Capitalists 3.32% 1.59x
Online Grocery Shoppers 3.76% 1.56x
Ballet Enthusiasts 3.59% 1.54x
Rideshare App Users 2.49% 1.53x
Real Estate Decision Makers 3.59% 1.53x
Detroit Trip Planners 3.18% 1.53x
Travel Reward Points Enthusiasts 3.42% 1.50x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.

Location Composition Index
Everlane 0.32% 12.98x
Topshop 0.97% 11.70x
Supreme 0.25% 11.11x
Calvin Klein 0.97% 10.98x
Joe's Jeans 0.52% 10.79x
Bonobos 3.03% 10.48x
Intermix 1.66% 10.33x
Zara 4.93% 9.77x
The North Face 3.80% 9.59x
Uniqlo 3.23% 9.55x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Franchising.

Content Affinity Composition Index
Franchising 0.06% 4.36x
Mining & Natural Resources 0.04% 4.01x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 3.61x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.58x
Online Learning 0.03% 3.54x
Active Lifestyle Enthusiasts 0.02% 3.50x
Paper & Packaging 0.05% 3.28x
Scotland Travel 0.03% 3.13x
Korea Cluster 0.20% 2.84x
Instagram Management 0.04% 2.80x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male