Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 143.5 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 3.06% | 3.61x |
| Boston Trip Planners | 3.24% | 3.25x |
| Cape Cod News Readers | 3.01% | 3.00x |
| North East State Fair Visitors | 7.14% | 2.93x |
| Portuguese Food Enthusiasts | 3.94% | 2.60x |
| School Closings Updates Readers | 1.34% | 2.45x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.34% | 2.43x |
| Sunglasses Shoppers | 0.96% | 2.25x |
| Home-Made Face Mask Researchers | 1.07% | 2.08x |
| Vacation Planners | 1.16% | 1.94x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.10% | 14.10x |
| The North Face | 0.88% | 10.33x |
| Chicos | 4.39% | 9.68x |
| LOFT | 3.47% | 8.02x |
| Jos A. Bank Clothiers | 2.74% | 7.80x |
| Lane Bryant | 2.92% | 7.24x |
| Lululemon | 1.95% | 7.10x |
| Mens Wearhouse | 4.20% | 7.00x |
| Talbots | 1.78% | 6.10x |
| Intermix | 0.14% | 6.07x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 4.82% | 15.32x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.14% | 5.11x |
| Online Games for Kids | 0.14% | 4.72x |
| Custom Gifts | 0.14% | 3.84x |
| Public Policy Media | 0.09% | 3.74x |
| Medical Journals | 0.10% | 3.58x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.23% | 3.32x |
| Connecticut News | 2.64% | 3.18x |
| Anime | 0.56% | 3.16x |
| Poland Cluster | 0.09% | 3.11x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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