Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 3.26% | 1.70x |
| Detroit Trip Planners | 2.19% | 1.65x |
| Real Estate Decision Makers | 2.91% | 1.62x |
| Midwestern Voters | 1.95% | 1.59x |
| New York City Events Researchers | 2.84% | 1.56x |
| Ballet Enthusiasts | 2.86% | 1.54x |
| UConn Huskies Fans | 1.87% | 1.54x |
| Hanukkah Decorations Shoppers | 2.49% | 1.50x |
| New York Rangers Fans | 2.01% | 1.49x |
| Broadway Fans | 2.41% | 1.49x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 12.64x |
| LOFT | 10.04% | 11.01x |
| Zara | 3.85% | 9.72x |
| Intermix | 1.26% | 9.56x |
| Topshop | 0.41% | 9.17x |
| Supreme | 0.30% | 8.90x |
| Lorna Jane | 0.71% | 8.89x |
| Urban Outfitters | 6.85% | 8.80x |
| Uniqlo | 1.96% | 8.70x |
| Calvin Klein | 0.95% | 8.66x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 11.03x |
| Watches & Jewelry | 0.01% | 9.95x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 7.99x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 4.64x |
| Environmental Conservation | 0.03% | 4.29x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.08x |
| Canada News | 0.01% | 3.84x |
| Fashion & Cosmetics | 0.01% | 3.78x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 3.61x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.44x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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