Dstillery Audiences

SCOTTRADE

Audience Size: 143.5 Thousand Devices

Explore the Scottrade Audience

Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 143.5 thousand unique devices whose actions qualify for the Scottrade audience.

Dstillery Crafted Audiences

INTERESTS

The Scottrade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scottrade audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 3.06% 3.61x
Boston Trip Planners 3.24% 3.25x
Cape Cod News Readers 3.01% 3.00x
North East State Fair Visitors 7.14% 2.93x
Portuguese Food Enthusiasts 3.94% 2.60x
School Closings Updates Readers 1.34% 2.45x
Fall/Winter 2021 Fashion Trend Researchers 0.34% 2.43x
Sunglasses Shoppers 0.96% 2.25x
Home-Made Face Mask Researchers 1.07% 2.08x
Vacation Planners 1.16% 1.94x
Composition Percentage: The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scottrade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scottrade audience is Topshop.

Location Composition Index
Topshop 0.10% 14.10x
The North Face 0.88% 10.33x
Chicos 4.39% 9.68x
LOFT 3.47% 8.02x
Jos A. Bank Clothiers 2.74% 7.80x
Lane Bryant 2.92% 7.24x
Lululemon 1.95% 7.10x
Mens Wearhouse 4.20% 7.00x
Talbots 1.78% 6.10x
Intermix 0.14% 6.07x
Composition Percentage: The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scottrade audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 4.82% 15.32x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.14% 5.11x
Online Games for Kids 0.14% 4.72x
Custom Gifts 0.14% 3.84x
Public Policy Media 0.09% 3.74x
Medical Journals 0.10% 3.58x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.23% 3.32x
Connecticut News 2.64% 3.18x
Anime 0.56% 3.16x
Poland Cluster 0.09% 3.11x
Composition Percentage: The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scottrade audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female