Explore the Scottrade Audience
Below you'll find more information about the Scottrade audience, broken down in different categories based on their digital and physical behaviors. These are 881.5 thousand unique devices whose actions qualify for the Scottrade audience.
INTERESTS
The Scottrade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Scottrade audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 3.55% | 1.68x |
| Ballet Enthusiasts | 3.32% | 1.66x |
| SMB Commercial Insurance Researchers | 2.33% | 1.64x |
| New York Mets Fans | 2.94% | 1.62x |
| New York Trip Planners | 3.07% | 1.60x |
| New York City Events Researchers | 2.89% | 1.57x |
| Italian Mens National Soccer Team Fans | 2.78% | 1.56x |
| Online Alcohol Shoppers | 3.06% | 1.55x |
| Project Managers | 2.64% | 1.54x |
| Venture Capitalists | 2.48% | 1.54x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Interest attribute.
Index: A comparison of the Scottrade audience to the internet population.
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APPAREL RETAILERS
The Scottrade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Scottrade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.29% | 13.27x |
| Topshop | 0.86% | 12.08x |
| Joe's Jeans | 0.44% | 10.76x |
| Calvin Klein | 0.87% | 10.60x |
| Intermix | 1.43% | 10.56x |
| Supreme | 0.22% | 10.44x |
| Bonobos | 2.76% | 10.33x |
| Zara | 4.52% | 9.87x |
| The North Face | 3.62% | 9.61x |
| Ann Taylor | 3.88% | 9.54x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Location attribute.
Index: A comparison of the Scottrade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Scottrade audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.05% | 4.64x |
| Franchising | 0.05% | 4.19x |
| Scotland Travel | 0.03% | 3.77x |
| Active Lifestyle Enthusiasts | 0.02% | 3.50x |
| Cigars | 0.05% | 3.36x |
| Serbia & Albania Cluster | 0.08% | 2.65x |
| Paper & Packaging | 0.03% | 2.57x |
| Foreign Language Education | 0.16% | 2.56x |
| Winnipeg Canada News | 0.03% | 2.53x |
| College Greek Life | 0.10% | 2.53x |
Composition Percentage:
The overlap percentage between the Scottrade audience and the Content Affinity attribute.
Index: A comparison of the Scottrade audience to the internet population.
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DEMOGRAPHICS
The Scottrade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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