Dstillery Audiences

SEARS STORES

Audience Size: 13.1 Thousand Devices

Explore the Sears Stores Audience

Below you'll find more information about the Sears Stores audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Sears Stores audience.

Dstillery Crafted Audiences

INTERESTS

The Sears Stores audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sears Stores audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.39% 1.70x
Pittsburgh Penguins Fans 1.55% 1.64x
Pittsburgh Steelers Fans 1.55% 1.64x
Santa Monica Trip Planners 2.14% 1.53x
Phoenix Trip Planners 1.52% 1.50x
California Skiers and Snowboarders 1.87% 1.46x
Phoenix Suns Fans 1.50% 1.45x
Urban Skateboarding Sneaker Shoppers 2.73% 1.43x
Readers of Honduran Content 5.02% 1.43x
Los Angeles Trip Planners 2.02% 1.43x
Composition Percentage: The overlap percentage between the Sears Stores audience and the Interest attribute.
Index: A comparison of the Sears Stores audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sears Stores audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sears Stores audience is Gymboree.

Location Composition Index
Gymboree 1.55% 5.15x
J. Crew 1.85% 4.33x
Brooks Brothers 1.79% 3.86x
REI 1.55% 3.32x
Banana Republic 1.61% 3.14x
Composition Percentage: The overlap percentage between the Sears Stores audience and the Location attribute.
Index: A comparison of the Sears Stores audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sears Stores audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 2.14% 3.39x
West Virginia News 0.59% 2.56x
Southern California Tourism 0.71% 2.49x
Hawaii News 0.84% 2.35x
Apartment Hunting 0.37% 2.27x
Jokes & Riddles 0.30% 2.24x
Learning & Development Products 0.59% 2.05x
Nebraska Cluster 0.71% 1.81x
Phone & Computer Game Downloaders 0.44% 1.80x
Los Angeles News 1.28% 1.73x
Composition Percentage: The overlap percentage between the Sears Stores audience and the Content Affinity attribute.
Index: A comparison of the Sears Stores audience to the internet population.