Dstillery Audiences

SEASONS 52

Audience Size: 50.4 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 50.4 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 2.83% 3.65x
Caribbean Destination Reopening Researchers 3.18% 3.48x
Caribbean Trip Planners 5.65% 3.44x
United Arab Emirates Trip Planners 3.89% 3.20x
Restaurant Menu Researchers 3.53% 3.18x
School Closings Updates Readers 1.77% 3.16x
Sports Medicine Health Care Professionals 6.71% 3.10x
Cricket Enthusiasts 4.24% 3.03x
Theme Park Reopening News Readers 3.89% 3.01x
Global Destinations Reopening Researchers 2.83% 2.98x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 14.98% 28.13x
Club Monaco 2.84% 21.46x
Michael Kors 23.62% 18.49x
Free People 9.14% 17.06x
Intermix 0.92% 13.58x
Anthropologie 11.87% 13.43x
Ann Taylor 4.74% 13.29x
Johnston and Murphy 1.15% 11.93x
Brooks Brothers 6.84% 10.89x
Kate Spade 6.99% 10.49x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.70% 7.39x
Decoration & Fabric 0.12% 4.62x
New York City Real Estate Research Cluster 1.06% 4.17x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
Car Enthusiasts 1.77% 3.99x
Bowling 0.27% 3.94x
Fantasy Name Generators 1.40% 3.77x
Vancouver British Columbia Locals Cluster 0.71% 3.52x
Travel Adventure 1.06% 3.52x
Teaching Tools for Kids 0.70% 3.50x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female