Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 108.4 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 5.90% | 2.65x |
| Key West Florida Trip Planners | 6.25% | 2.15x |
| Readers of Colombian Content | 3.96% | 2.12x |
| Fort Lauderdale Trip Planners | 5.02% | 2.12x |
| Real Estate Decision Makers | 4.67% | 2.03x |
| Luxury Boutique Hotel Researchers | 4.67% | 1.91x |
| Palm Beach Trip Planners | 3.79% | 1.88x |
| Manchester United Fans | 3.79% | 1.87x |
| Readers of Nicaraguan Content | 3.61% | 1.87x |
| Reggaeton Fans | 5.02% | 1.81x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 16.11% | 33.66x |
| Club Monaco | 6.09% | 25.42x |
| Free People | 11.88% | 25.39x |
| Michael Kors | 29.10% | 25.25x |
| Anthropologie | 11.05% | 23.73x |
| LL Bean | 3.05% | 22.79x |
| Tommy Bahama | 11.40% | 22.28x |
| Abercrombie & Fitch | 6.89% | 19.47x |
| Joe's Jeans | 0.93% | 19.27x |
| Kate Spade | 11.38% | 18.39x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.21% | 5.31x |
| Decoration & Fabric | 0.12% | 4.62x |
| Canadian Lifestyle | 0.26% | 4.36x |
| Mail Order Food | 0.40% | 4.22x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| English as a Second Language | 0.35% | 3.93x |
| Illinois Education | 0.16% | 3.79x |
| Arabic News | 0.18% | 3.74x |
| Right Wing Blogs - Political Activism | 0.16% | 3.61x |
| New England & Ivy League Sports | 0.53% | 3.33x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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