Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 99.6 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Luxury Boutique Hotel Researchers.
| Interest | Composition | Index |
| Luxury Boutique Hotel Researchers | 5.71% | 2.96x |
| Miami Trip Planners | 5.84% | 2.63x |
| Hard Rock Hotel & Casino Trip Planners | 5.71% | 2.52x |
| Japanese Luxury Car Enthusiasts | 6.10% | 2.52x |
| Project Managers | 4.28% | 2.50x |
| Commercial Banking Market Intelligence Researchers | 4.67% | 2.43x |
| Major Airline Customers | 4.67% | 2.37x |
| FC Barcelona Fans | 4.41% | 2.33x |
| Fort Lauderdale Trip Planners | 5.58% | 2.32x |
| SMB Commercial Insurance Researchers | 3.63% | 2.31x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 13.75% | 30.65x |
| Michael Kors | 26.07% | 25.31x |
| Tommy Bahama | 13.32% | 24.07x |
| Free People | 9.16% | 21.88x |
| Abercrombie & Fitch | 10.33% | 21.01x |
| LL Bean | 2.56% | 20.56x |
| Club Monaco | 5.01% | 20.37x |
| Anthropologie | 5.37% | 19.92x |
| Kate Spade | 10.50% | 18.54x |
| Joe's Jeans | 0.90% | 18.26x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.21% | 5.31x |
| Decoration & Fabric | 0.12% | 4.62x |
| Oil & Energy | 0.52% | 4.32x |
| Yoga & Meditation | 0.73% | 4.22x |
| Accounting | 0.91% | 4.07x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| San Francisco Tourism | 0.26% | 3.92x |
| Celebrity Gossip | 0.39% | 3.91x |
| Calendar & Holidays | 0.39% | 3.76x |
| Yard Structures | 0.58% | 3.71x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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