Dstillery Audiences

SEASONS 52

Audience Size: 80.5 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 80.5 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.08% 7.07x
Getting Off the Grid Travelers 0.08% 4.60x
Real Estate Decision Makers 6.89% 2.73x
Palm Beach Trip Planners 5.87% 2.65x
Land Rover Shoppers 5.87% 2.60x
Sporting Goods Shoppers 5.10% 2.50x
Women's Fitness Enthusiasts 4.85% 2.50x
Miami Trip Planners 5.61% 2.49x
Federal Employee Benefits Researchers 4.08% 2.49x
Yachting Enthusiasts 5.36% 2.47x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 10.90% 27.40x
Michael Kors 14.62% 27.37x
Abercrombie & Fitch 17.39% 26.69x
Tommy Bahama 11.14% 25.03x
Kate Spade 9.07% 25.00x
Johnston and Murphy 10.97% 22.60x
Free People 8.26% 21.17x
LL Bean 2.11% 21.14x
Brooks Brothers 14.02% 20.77x
The North Face 7.68% 19.02x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.24% 124.37x
Watches & Jewelry 0.10% 109.21x
Canada News 0.04% 58.75x
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 51.56x
Quebec Job Seeker Cluster 0.12% 41.40x
Barcode Site & App Users 0.09% 38.58x
As Seen On TV Products 0.24% 37.72x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 30.63x
Parenting & Nutrition 0.10% 29.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.26% 28.32x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male