Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 66.2 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Palm Beach Trip Planners.
| Interest | Composition | Index |
| Palm Beach Trip Planners | 3.88% | 3.13x |
| Miami Trip Planners | 3.63% | 3.09x |
| Hard Rock Hotel & Casino Trip Planners | 3.96% | 3.06x |
| Fort Lauderdale Trip Planners | 4.04% | 2.93x |
| Tampa and St Petersburg Trip Planners | 2.58% | 2.86x |
| South Atlantic Voters | 3.47% | 2.78x |
| Florida Atlantic Coast Trip Planners | 3.15% | 2.41x |
| Florida Gators Fans | 2.34% | 2.20x |
| Business Travelers | 1.86% | 2.14x |
| Readers of Costa Rican Content | 2.75% | 2.13x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 7.19% | 53.42x |
| Madewell | 3.53% | 37.27x |
| Kate Spade | 3.30% | 27.91x |
| Brooks Brothers | 11.53% | 27.16x |
| Free People | 3.03% | 27.10x |
| Michael Kors | 3.74% | 26.70x |
| Ann Taylor | 2.78% | 24.84x |
| Urban Outfitters | 5.84% | 22.67x |
| Tommy Bahama | 4.09% | 22.42x |
| Gap | 15.97% | 22.41x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 3.23% | 4.50x |
| South Florida Cluster | 5.49% | 4.45x |
| Florida Local News Cluster | 4.68% | 3.84x |
| Florida Jacksonville & Orlando Cluster | 3.72% | 3.13x |
| Cincinnati Cluster | 1.29% | 2.30x |
| Baltimore Cluster | 2.18% | 2.25x |
| Furniture & Home Improvement | 1.45% | 2.08x |
| Personal Investment & Advisor Researchers | 0.89% | 2.07x |
| Israel News | 1.05% | 1.91x |
| India News | 1.21% | 1.85x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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