Dstillery Audiences

SEASONS 52

Audience Size: 13 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 11.02% 4.76x
Retirement Planning Amid Covid-19 6.30% 4.51x
Real Estate Decision Makers 7.87% 4.26x
Readers of Bengali Content 7.09% 4.08x
School Closings Updates Readers 3.94% 4.02x
Indian Food Enthusiasts 4.72% 3.65x
Crypto Market Investors 7.09% 3.46x
Telemedicine Content Readers 3.15% 3.43x
United Arab Emirates Trip Planners 5.51% 3.41x
Palm Beach Trip Planners 6.30% 3.29x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 11.33% 89.96x
Michael Kors 22.74% 67.38x
Anthropologie 15.02% 60.27x
Free People 7.96% 55.52x
Brooks Brothers 6.81% 34.68x
Banana Republic 19.13% 33.80x
Ann Taylor 3.20% 33.75x
Hugo Boss 4.19% 32.24x
Gap 19.70% 31.95x
White House Black Market 19.79% 31.78x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.70% 7.39x
Decoration & Fabric 0.12% 4.62x
Washington & Northern Virginia 3.94% 4.43x
Local Events & Travel Guide 3.19% 4.23x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
Bowling 0.27% 3.94x
India Bollywood, Weddings & Gossip 2.36% 3.87x
Illinois Education 0.16% 3.79x
Right Wing Blogs - Conspiracy Theories 1.57% 3.64x
Spain News 2.36% 3.52x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male