Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 74 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Fort Lauderdale Trip Planners.
| Interest | Composition | Index |
| Fort Lauderdale Trip Planners | 4.35% | 3.28x |
| Miami Trip Planners | 3.82% | 3.20x |
| Florida Gulf Coast Travel Researchers | 3.29% | 2.65x |
| Home Buyers | 1.48% | 2.51x |
| Tampa and St Petersburg Trip Planners | 2.01% | 2.45x |
| Online Home Decor Shoppers | 1.59% | 2.43x |
| Readers of Puerto Rican Content | 2.86% | 2.35x |
| Project Managers | 2.01% | 2.33x |
| Commercial Banking Market Intelligence Researchers | 2.23% | 2.27x |
| Luxury Retail Researchers | 2.12% | 2.25x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 2.05% | 17.21x |
| Brooks Brothers | 6.27% | 13.56x |
| Lululemon | 0.91% | 12.41x |
| Gymboree | 2.75% | 9.14x |
| Banana Republic | 4.65% | 9.09x |
| J. Crew | 3.84% | 9.00x |
| The North Face | 2.05% | 7.94x |
| Club Monaco | 0.58% | 5.50x |
| REI | 2.04% | 4.37x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 2.23% | 3.34x |
| Washington & Northern Virginia | 2.33% | 3.31x |
| South Florida Cluster | 3.82% | 3.16x |
| Florida Local News Cluster | 3.61% | 3.04x |
| Furniture & Home Improvement | 1.80% | 2.82x |
| Florida Jacksonville & Orlando Cluster | 2.76% | 2.23x |
| Indiana News & Business Cluster | 1.38% | 2.16x |
| Baltimore Cluster | 2.01% | 2.12x |
| Psychics & Horoscopes | 1.27% | 1.99x |
| Fashion & Retail | 2.12% | 1.81x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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