Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 11 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 7.41% | 6.88x |
| Venture Capitalists | 12.96% | 6.68x |
| Spain Trip Planners | 7.41% | 6.25x |
| Cybersecurity Researchers | 7.41% | 6.24x |
| IT News Readers | 7.41% | 5.90x |
| Business News Readers | 5.56% | 5.88x |
| Audio Equipment Researchers | 7.41% | 5.82x |
| Black Friday Deal Shoppers | 7.41% | 5.61x |
| Car Collector Enthusiasts | 5.56% | 5.56x |
| Makeup Researchers | 5.56% | 5.51x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 21.85% | 103.62x |
| Tommy Bahama | 11.45% | 100.47x |
| Madewell | 9.70% | 84.65x |
| Uniqlo | 2.71% | 59.57x |
| Ann Taylor | 3.58% | 56.87x |
| Forever 21 | 8.48% | 56.27x |
| White House Black Market | 15.47% | 52.49x |
| Abercrombie & Fitch | 4.20% | 51.04x |
| Coach | 7.08% | 48.37x |
| Express | 14.25% | 35.39x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.12% | 4.62x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 5.56% | 3.85x |
| Auto Enthusiast Information Researchers | 1.39% | 3.84x |
| Humor & Entertainment - Comic Culture | 5.56% | 3.78x |
| Michigan Cluster | 7.41% | 3.54x |
| Georgia Cluster | 5.56% | 3.53x |
| Missouri News Content Cluster | 2.38% | 3.53x |
| Nebraska Cluster | 2.34% | 3.51x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 3.70% | 3.45x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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