Dstillery Audiences

SEASONS 52

Audience Size: 57.2 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 57.2 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 10.81% 5.96x
Venture Capitalists 6.76% 5.32x
Hard Rock Hotel & Casino Trip Planners 12.16% 4.82x
NBA Fans 8.11% 4.57x
Asheville Trip Planners 9.46% 4.47x
Investment Banking Professionals 6.76% 4.40x
MS Information Researchers 6.76% 4.21x
Florida Trip Planners 10.81% 4.09x
Commercial Architects and Designers 5.41% 4.03x
Major Airline Customers 6.76% 4.00x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 13.30% 40.86x
Free People 12.21% 35.35x
Michael Kors 25.46% 34.70x
LL Bean 2.76% 29.84x
Anthropologie 15.84% 28.32x
Club Monaco 3.82% 28.12x
Intermix 1.82% 22.99x
Kate Spade 8.71% 22.88x
White House Black Market 21.31% 21.57x
Banana Republic 23.75% 21.04x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.70% 7.39x
Florida Naples News Cluster 5.41% 5.73x
Texas News Cluster 4.05% 5.40x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.21% 5.31x
Cruise Vacations 4.05% 5.08x
Decoration & Fabric 0.12% 4.62x
Psychics & Horoscopes 4.05% 4.59x
South Florida Cluster 14.86% 4.37x
Philippines News 0.70% 4.28x
University Research 4.76% 4.18x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female