Dstillery Audiences

SEASONS 52

Audience Size: 74 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 74 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Fort Lauderdale Trip Planners.

Interest Composition Index
Fort Lauderdale Trip Planners 4.35% 3.28x
Miami Trip Planners 3.82% 3.20x
Florida Gulf Coast Travel Researchers 3.29% 2.65x
Home Buyers 1.48% 2.51x
Tampa and St Petersburg Trip Planners 2.01% 2.45x
Online Home Decor Shoppers 1.59% 2.43x
Readers of Puerto Rican Content 2.86% 2.35x
Project Managers 2.01% 2.33x
Commercial Banking Market Intelligence Researchers 2.23% 2.27x
Luxury Retail Researchers 2.12% 2.25x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Michael Kors.

Location Composition Index
Michael Kors 2.05% 17.21x
Brooks Brothers 6.27% 13.56x
Lululemon 0.91% 12.41x
Gymboree 2.75% 9.14x
Banana Republic 4.65% 9.09x
J. Crew 3.84% 9.00x
The North Face 2.05% 7.94x
Club Monaco 0.58% 5.50x
REI 2.04% 4.37x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 2.23% 3.34x
Washington & Northern Virginia 2.33% 3.31x
South Florida Cluster 3.82% 3.16x
Florida Local News Cluster 3.61% 3.04x
Furniture & Home Improvement 1.80% 2.82x
Florida Jacksonville & Orlando Cluster 2.76% 2.23x
Indiana News & Business Cluster 1.38% 2.16x
Baltimore Cluster 2.01% 2.12x
Psychics & Horoscopes 1.27% 1.99x
Fashion & Retail 2.12% 1.81x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.