Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 93 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Luxury Boutique Hotel Researchers.
| Interest | Composition | Index |
| Luxury Boutique Hotel Researchers | 5.32% | 3.09x |
| Hanukkah Decorations Shoppers | 5.79% | 2.72x |
| Miami Trip Planners | 4.85% | 2.41x |
| Canada Trip Planners | 3.13% | 2.35x |
| Travel Researchers | 3.76% | 2.30x |
| Dairy Industry New Readers | 3.91% | 2.30x |
| Federal Employee Benefits Researchers | 3.44% | 2.23x |
| Real Estate Decision Makers | 3.76% | 2.22x |
| Personal Stock Portfolio Managers | 3.13% | 2.22x |
| Fort Lauderdale Trip Planners | 4.54% | 2.18x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.70% | 35.71x |
| Free People | 12.77% | 28.45x |
| Michael Kors | 27.56% | 26.59x |
| Anthropologie | 14.03% | 25.47x |
| LL Bean | 3.19% | 25.33x |
| Club Monaco | 5.19% | 23.98x |
| Tommy Bahama | 8.71% | 20.65x |
| Kate Spade | 10.63% | 19.51x |
| Intermix | 2.55% | 19.39x |
| Ann Taylor | 7.58% | 19.09x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.21% | 5.31x |
| Philippines News | 0.78% | 4.91x |
| Decoration & Fabric | 0.12% | 4.62x |
| Pre-Built Home Researchers | 0.47% | 4.29x |
| Online Media Converters | 0.47% | 4.25x |
| Memphis News | 0.47% | 4.07x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| Bowling | 0.27% | 3.94x |
| Illinois Education | 0.16% | 3.79x |
| Washington & Northern Virginia | 3.60% | 3.65x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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