Dstillery Audiences

SEASONS 52

Audience Size: 19.5 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 19.5 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Business Incorporating & LLC Filing Researchers.

Interest Composition Index
Business Incorporating & LLC Filing Researchers 6.92% 3.45x
Hospital Executives 7.55% 3.34x
California Trip Planners 5.66% 3.31x
Business Book Readers 5.66% 3.27x
Business Accounting Software Researchers 6.92% 3.22x
World Cup Apparel Shoppers 8.18% 3.22x
Home Networking Researchers 6.67% 3.22x
Denver Trip Planners 6.29% 3.16x
Austin Trip Planners 8.18% 3.14x
Dallas Mavericks Fans 6.92% 3.11x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 11.99% 83.56x
Free People 8.72% 58.62x
Michael Kors 22.07% 58.36x
Anthropologie 9.72% 36.96x
Brooks Brothers 5.72% 30.55x
Banana Republic 17.08% 29.53x
LL Bean 1.45% 29.11x
Ann Taylor 2.91% 28.34x
Kate Spade 5.72% 28.00x
Gymboree 12.44% 25.23x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.70% 7.39x
College Planning 3.77% 7.20x
Sports Apparel 1.89% 5.99x
San Diego Cluster 2.52% 5.37x
Decoration & Fabric 0.12% 4.62x
Educational Publishing 2.52% 4.33x
Luxury Sneakers 1.89% 4.33x
Writing Tools & Citation 3.14% 4.21x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
Poetry Fans 6.29% 3.95x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female