Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.54% | 4.83x |
| Chloroquine Information Researchers | 4.42% | 4.29x |
| South Atlantic State Fair Visitors | 10.62% | 4.24x |
| Women's Swimsuit Shoppers | 7.96% | 4.17x |
| Retail Job Seekers | 6.19% | 4.16x |
| Trendy Denim Shoppers | 7.08% | 4.13x |
| Women’s Fashion Blogs Readers | 5.31% | 3.89x |
| Shared Work Space Researchers | 6.19% | 3.87x |
| French Language Learners | 6.19% | 3.79x |
| Remdesivir Information Researchers | 3.54% | 3.77x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.79% | 75.35x |
| Michael Kors | 25.88% | 53.48x |
| Free People | 9.26% | 52.80x |
| Club Monaco | 2.28% | 48.94x |
| Anthropologie | 14.93% | 47.92x |
| Brooks Brothers | 9.04% | 34.24x |
| Ann Taylor | 4.49% | 34.21x |
| Hugo Boss | 5.96% | 31.10x |
| Banana Republic | 22.72% | 29.93x |
| White House Black Market | 22.94% | 28.04x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.70% | 7.39x |
| Florida Naples News Cluster | 3.54% | 5.74x |
| Decoration & Fabric | 0.12% | 4.62x |
| Psychics & Horoscopes | 2.65% | 4.43x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| Bowling | 0.27% | 3.94x |
| Gun Enthusiast - Rifles & Ammo | 1.77% | 3.47x |
| Pet Adoption | 1.57% | 3.31x |
| Florida Local News Cluster | 11.50% | 3.24x |
| Spain News | 1.77% | 3.15x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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