Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 19.5 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Business Incorporating & LLC Filing Researchers.
| Interest | Composition | Index |
| Business Incorporating & LLC Filing Researchers | 6.92% | 3.45x |
| Hospital Executives | 7.55% | 3.34x |
| California Trip Planners | 5.66% | 3.31x |
| Business Book Readers | 5.66% | 3.27x |
| Business Accounting Software Researchers | 6.92% | 3.22x |
| World Cup Apparel Shoppers | 8.18% | 3.22x |
| Home Networking Researchers | 6.67% | 3.22x |
| Denver Trip Planners | 6.29% | 3.16x |
| Austin Trip Planners | 8.18% | 3.14x |
| Dallas Mavericks Fans | 6.92% | 3.11x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 11.99% | 83.56x |
| Free People | 8.72% | 58.62x |
| Michael Kors | 22.07% | 58.36x |
| Anthropologie | 9.72% | 36.96x |
| Brooks Brothers | 5.72% | 30.55x |
| Banana Republic | 17.08% | 29.53x |
| LL Bean | 1.45% | 29.11x |
| Ann Taylor | 2.91% | 28.34x |
| Kate Spade | 5.72% | 28.00x |
| Gymboree | 12.44% | 25.23x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.70% | 7.39x |
| College Planning | 3.77% | 7.20x |
| Sports Apparel | 1.89% | 5.99x |
| San Diego Cluster | 2.52% | 5.37x |
| Decoration & Fabric | 0.12% | 4.62x |
| Educational Publishing | 2.52% | 4.33x |
| Luxury Sneakers | 1.89% | 4.33x |
| Writing Tools & Citation | 3.14% | 4.21x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| Poetry Fans | 6.29% | 3.95x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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