Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 2.34% | 5.81x |
| K12 Education Resource Researchers | 3.79% | 3.98x |
| History Buffs | 3.03% | 3.68x |
| NHL Fans | 4.55% | 3.64x |
| Hardware Shoppers | 1.56% | 3.57x |
| Mens Fitness Publication Readers | 1.56% | 3.55x |
| Teachers | 3.79% | 3.48x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 1.59% | 3.38x |
| Avid Readers | 3.79% | 3.35x |
| Luxury Second Home Owners | 2.34% | 3.30x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.89% | 93.92x |
| Michael Kors | 21.64% | 69.85x |
| Free People | 6.29% | 51.10x |
| Tommy Bahama | 6.29% | 50.82x |
| Anthropologie | 10.59% | 44.24x |
| Ann Taylor | 4.14% | 43.15x |
| Banana Republic | 13.81% | 35.46x |
| White House Black Market | 15.35% | 32.66x |
| Abercrombie & Fitch | 2.23% | 32.20x |
| Uniqlo | 1.61% | 30.52x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Sports - Climbing, Non-traditional.
| Content Affinity | Composition | Index |
| Sports - Climbing, Non-traditional | 1.13% | 5.42x |
| Decoration & Fabric | 0.12% | 4.62x |
| Guitars & Instruments | 3.03% | 4.31x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| Auto Enthusiast Information Researchers | 1.39% | 3.84x |
| Fantasy Sports | 3.79% | 3.79x |
| Washington & Northern Virginia | 1.52% | 3.78x |
| Historical Information - Educational Guides | 4.55% | 3.72x |
| Missouri News Content Cluster | 2.38% | 3.53x |
| Nebraska Cluster | 2.34% | 3.51x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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