Dstillery Audiences

SEASONS 52

Audience Size: 11 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 11 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 7.41% 6.88x
Venture Capitalists 12.96% 6.68x
Spain Trip Planners 7.41% 6.25x
Cybersecurity Researchers 7.41% 6.24x
IT News Readers 7.41% 5.90x
Business News Readers 5.56% 5.88x
Audio Equipment Researchers 7.41% 5.82x
Black Friday Deal Shoppers 7.41% 5.61x
Car Collector Enthusiasts 5.56% 5.56x
Makeup Researchers 5.56% 5.51x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Michael Kors.

Location Composition Index
Michael Kors 21.85% 103.62x
Tommy Bahama 11.45% 100.47x
Madewell 9.70% 84.65x
Uniqlo 2.71% 59.57x
Ann Taylor 3.58% 56.87x
Forever 21 8.48% 56.27x
White House Black Market 15.47% 52.49x
Abercrombie & Fitch 4.20% 51.04x
Coach 7.08% 48.37x
Express 14.25% 35.39x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.12% 4.62x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
Assorted Topics (Auto, Hobbies, Viral Media) 5.56% 3.85x
Auto Enthusiast Information Researchers 1.39% 3.84x
Humor & Entertainment - Comic Culture 5.56% 3.78x
Michigan Cluster 7.41% 3.54x
Georgia Cluster 5.56% 3.53x
Missouri News Content Cluster 2.38% 3.53x
Nebraska Cluster 2.34% 3.51x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 3.70% 3.45x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female