Dstillery Audiences

SEASONS 52

Audience Size: 66.2 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 66.2 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Palm Beach Trip Planners.

Interest Composition Index
Palm Beach Trip Planners 3.88% 3.13x
Miami Trip Planners 3.63% 3.09x
Hard Rock Hotel & Casino Trip Planners 3.96% 3.06x
Fort Lauderdale Trip Planners 4.04% 2.93x
Tampa and St Petersburg Trip Planners 2.58% 2.86x
South Atlantic Voters 3.47% 2.78x
Florida Atlantic Coast Trip Planners 3.15% 2.41x
Florida Gators Fans 2.34% 2.20x
Business Travelers 1.86% 2.14x
Readers of Costa Rican Content 2.75% 2.13x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 7.19% 53.42x
Madewell 3.53% 37.27x
Kate Spade 3.30% 27.91x
Brooks Brothers 11.53% 27.16x
Free People 3.03% 27.10x
Michael Kors 3.74% 26.70x
Ann Taylor 2.78% 24.84x
Urban Outfitters 5.84% 22.67x
Tommy Bahama 4.09% 22.42x
Gap 15.97% 22.41x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 3.23% 4.50x
South Florida Cluster 5.49% 4.45x
Florida Local News Cluster 4.68% 3.84x
Florida Jacksonville & Orlando Cluster 3.72% 3.13x
Cincinnati Cluster 1.29% 2.30x
Baltimore Cluster 2.18% 2.25x
Furniture & Home Improvement 1.45% 2.08x
Personal Investment & Advisor Researchers 0.89% 2.07x
Israel News 1.05% 1.91x
India News 1.21% 1.85x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male