Dstillery Audiences

SEASONS 52

Audience Size: 97.6 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 97.6 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Rugby Fans.

Interest Composition Index
Rugby Fans 5.39% 2.42x
Cape Cod News Readers 4.49% 2.13x
Stay-at-Home Parents 5.99% 2.13x
Washington DC Trip Planners 5.39% 2.12x
Christmas Celebration Researchers 5.39% 2.09x
Sightseeing Travelers 5.39% 2.08x
Hospital Executives 4.79% 2.04x
Real Estate Decision Makers 5.09% 2.02x
Online Bank Researchers 4.79% 1.99x
Home Interior Design Enthusiasts 4.49% 1.97x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 12.52% 29.07x
Michael Kors 23.76% 27.51x
Tommy Bahama 13.25% 25.60x
Abercrombie & Fitch 13.21% 23.14x
Kate Spade 9.87% 20.20x
Free People 7.34% 19.32x
LL Bean 2.18% 19.09x
White House Black Market 23.57% 18.51x
Urban Outfitters 15.15% 18.19x
Ann Taylor 7.81% 17.83x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.75% 5.68x
Pool Cleaning 0.45% 5.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.21% 5.31x
Marketing Professionals 1.20% 5.15x
Decoration & Fabric 0.12% 4.62x
Peru Media 0.45% 4.33x
Yoga & Meditation 0.73% 4.22x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
New Mexico News 2.10% 3.91x
San Francisco Tourism 0.30% 3.73x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female