Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 97.6 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Rugby Fans.
| Interest | Composition | Index |
| Rugby Fans | 5.39% | 2.42x |
| Cape Cod News Readers | 4.49% | 2.13x |
| Stay-at-Home Parents | 5.99% | 2.13x |
| Washington DC Trip Planners | 5.39% | 2.12x |
| Christmas Celebration Researchers | 5.39% | 2.09x |
| Sightseeing Travelers | 5.39% | 2.08x |
| Hospital Executives | 4.79% | 2.04x |
| Real Estate Decision Makers | 5.09% | 2.02x |
| Online Bank Researchers | 4.79% | 1.99x |
| Home Interior Design Enthusiasts | 4.49% | 1.97x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Curious about what else the Seasons 52 audience is interested in?
Sign Up
APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.52% | 29.07x |
| Michael Kors | 23.76% | 27.51x |
| Tommy Bahama | 13.25% | 25.60x |
| Abercrombie & Fitch | 13.21% | 23.14x |
| Kate Spade | 9.87% | 20.20x |
| Free People | 7.34% | 19.32x |
| LL Bean | 2.18% | 19.09x |
| White House Black Market | 23.57% | 18.51x |
| Urban Outfitters | 15.15% | 18.19x |
| Ann Taylor | 7.81% | 17.83x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Want to find more of the Seasons 52 audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.75% | 5.68x |
| Pool Cleaning | 0.45% | 5.63x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.21% | 5.31x |
| Marketing Professionals | 1.20% | 5.15x |
| Decoration & Fabric | 0.12% | 4.62x |
| Peru Media | 0.45% | 4.33x |
| Yoga & Meditation | 0.73% | 4.22x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| New Mexico News | 2.10% | 3.91x |
| San Francisco Tourism | 0.30% | 3.73x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Want to see more of the Content Affinities the Seasons 52 audience visits?
Sign Up
DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Seasons 52 audience?
Sign Up