Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 80.5 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.08% | 7.07x |
| Getting Off the Grid Travelers | 0.08% | 4.60x |
| Real Estate Decision Makers | 6.89% | 2.73x |
| Palm Beach Trip Planners | 5.87% | 2.65x |
| Land Rover Shoppers | 5.87% | 2.60x |
| Sporting Goods Shoppers | 5.10% | 2.50x |
| Women's Fitness Enthusiasts | 4.85% | 2.50x |
| Miami Trip Planners | 5.61% | 2.49x |
| Federal Employee Benefits Researchers | 4.08% | 2.49x |
| Yachting Enthusiasts | 5.36% | 2.47x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.90% | 27.40x |
| Michael Kors | 14.62% | 27.37x |
| Abercrombie & Fitch | 17.39% | 26.69x |
| Tommy Bahama | 11.14% | 25.03x |
| Kate Spade | 9.07% | 25.00x |
| Johnston and Murphy | 10.97% | 22.60x |
| Free People | 8.26% | 21.17x |
| LL Bean | 2.11% | 21.14x |
| Brooks Brothers | 14.02% | 20.77x |
| The North Face | 7.68% | 19.02x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.24% | 124.37x |
| Watches & Jewelry | 0.10% | 109.21x |
| Canada News | 0.04% | 58.75x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.10% | 51.56x |
| Quebec Job Seeker Cluster | 0.12% | 41.40x |
| Barcode Site & App Users | 0.09% | 38.58x |
| As Seen On TV Products | 0.24% | 37.72x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.08% | 30.63x |
| Parenting & Nutrition | 0.10% | 29.29x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.26% | 28.32x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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