Dstillery Audiences

SEASONS 52

Audience Size: 101.2 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 101.2 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.08% 7.07x
Getting Off the Grid Travelers 0.08% 4.60x
Fort Lauderdale Trip Planners 4.90% 2.01x
Luxury Boutique Hotel Researchers 4.60% 1.95x
Readers of Guatemalan Content 2.67% 1.93x
Real Estate Decision Makers 3.93% 1.90x
Readers of Honduran Content 2.67% 1.89x
Readers of South American Content 3.27% 1.88x
Miami Trip Planners 4.01% 1.88x
Palm Beach Trip Planners 3.49% 1.84x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Michael Kors.

Location Composition Index
Michael Kors 19.73% 30.32x
Madewell 12.11% 29.44x
Tommy Bahama 11.43% 26.46x
Abercrombie & Fitch 14.85% 24.98x
Kate Spade 9.01% 22.97x
White House Black Market 18.11% 20.25x
Free People 7.06% 19.52x
LL Bean 1.83% 19.07x
The North Face 6.30% 18.89x
Brooks Brothers 10.77% 18.88x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.24% 124.37x
Watches & Jewelry 0.10% 109.21x
Canada News 0.04% 58.75x
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 51.56x
Sports - Skiing, Snowboarding 0.07% 50.74x
Quebec Job Seeker Cluster 0.12% 41.40x
Barcode Site & App Users 0.09% 38.58x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 30.63x
Parenting & Nutrition 0.10% 29.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.26% 28.32x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male