Dstillery Audiences

SEASONS 52

Audience Size: 13 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 2.34% 5.81x
K12 Education Resource Researchers 3.79% 3.98x
History Buffs 3.03% 3.68x
NHL Fans 4.55% 3.64x
Hardware Shoppers 1.56% 3.57x
Mens Fitness Publication Readers 1.56% 3.55x
Teachers 3.79% 3.48x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 1.59% 3.38x
Avid Readers 3.79% 3.35x
Luxury Second Home Owners 2.34% 3.30x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 12.89% 93.92x
Michael Kors 21.64% 69.85x
Free People 6.29% 51.10x
Tommy Bahama 6.29% 50.82x
Anthropologie 10.59% 44.24x
Ann Taylor 4.14% 43.15x
Banana Republic 13.81% 35.46x
White House Black Market 15.35% 32.66x
Abercrombie & Fitch 2.23% 32.20x
Uniqlo 1.61% 30.52x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Sports - Climbing, Non-traditional.

Content Affinity Composition Index
Sports - Climbing, Non-traditional 1.13% 5.42x
Decoration & Fabric 0.12% 4.62x
Guitars & Instruments 3.03% 4.31x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
Auto Enthusiast Information Researchers 1.39% 3.84x
Fantasy Sports 3.79% 3.79x
Washington & Northern Virginia 1.52% 3.78x
Historical Information - Educational Guides 4.55% 3.72x
Missouri News Content Cluster 2.38% 3.53x
Nebraska Cluster 2.34% 3.51x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female