Dstillery Audiences

SEASONS 52

Audience Size: 99.6 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 99.6 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Luxury Boutique Hotel Researchers.

Interest Composition Index
Luxury Boutique Hotel Researchers 5.71% 2.96x
Miami Trip Planners 5.84% 2.63x
Hard Rock Hotel & Casino Trip Planners 5.71% 2.52x
Japanese Luxury Car Enthusiasts 6.10% 2.52x
Project Managers 4.28% 2.50x
Commercial Banking Market Intelligence Researchers 4.67% 2.43x
Major Airline Customers 4.67% 2.37x
FC Barcelona Fans 4.41% 2.33x
Fort Lauderdale Trip Planners 5.58% 2.32x
SMB Commercial Insurance Researchers 3.63% 2.31x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 13.75% 30.65x
Michael Kors 26.07% 25.31x
Tommy Bahama 13.32% 24.07x
Free People 9.16% 21.88x
Abercrombie & Fitch 10.33% 21.01x
LL Bean 2.56% 20.56x
Club Monaco 5.01% 20.37x
Anthropologie 5.37% 19.92x
Kate Spade 10.50% 18.54x
Joe's Jeans 0.90% 18.26x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.21% 5.31x
Decoration & Fabric 0.12% 4.62x
Oil & Energy 0.52% 4.32x
Yoga & Meditation 0.73% 4.22x
Accounting 0.91% 4.07x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
San Francisco Tourism 0.26% 3.92x
Celebrity Gossip 0.39% 3.91x
Calendar & Holidays 0.39% 3.76x
Yard Structures 0.58% 3.71x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male