Dstillery Audiences

SEASONS 52

Audience Size: 41.1 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 41.1 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Costa Rica Trip Planners.

Interest Composition Index
Costa Rica Trip Planners 3.87% 4.31x
Business Accounting Software Researchers 3.87% 4.03x
Executive Travelers 1.66% 4.02x
Travel Researchers 3.87% 3.51x
Healthcare Discount Shoppers 2.76% 3.37x
Home Printer Shoppers 6.63% 3.26x
Business Filing Researchers 3.31% 3.23x
France Trip Planners 4.97% 3.21x
Telemedicine Content Readers 1.10% 3.20x
Pre-Measured Grocery Shoppers 2.83% 3.17x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 17.59% 24.03x
Club Monaco 3.41% 19.95x
Michael Kors 26.87% 15.38x
Free People 10.59% 15.37x
Ann Taylor 6.45% 12.99x
Anthropologie 14.12% 12.26x
Intermix 1.05% 12.04x
Brooks Brothers 8.41% 10.37x
Saint Laurent Paris 1.02% 10.23x
Kate Spade 8.04% 9.40x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Sports - Climbing, Non-traditional.

Content Affinity Composition Index
Sports - Climbing, Non-traditional 1.13% 5.42x
Decoration & Fabric 0.12% 4.62x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
West Virginia News 1.89% 3.90x
Las Vegas Hotels 2.21% 3.45x
Coupons & Family 1.10% 3.29x
Wine, Liquor & Mixology 1.10% 3.25x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.10% 3.19x
Muscle Cars 1.10% 3.16x
Theme Park Tourism 1.66% 3.10x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male