Dstillery Audiences

SEASONS 52

Audience Size: 108.4 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 108.4 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 5.90% 2.65x
Key West Florida Trip Planners 6.25% 2.15x
Readers of Colombian Content 3.96% 2.12x
Fort Lauderdale Trip Planners 5.02% 2.12x
Real Estate Decision Makers 4.67% 2.03x
Luxury Boutique Hotel Researchers 4.67% 1.91x
Palm Beach Trip Planners 3.79% 1.88x
Manchester United Fans 3.79% 1.87x
Readers of Nicaraguan Content 3.61% 1.87x
Reggaeton Fans 5.02% 1.81x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 16.11% 33.66x
Club Monaco 6.09% 25.42x
Free People 11.88% 25.39x
Michael Kors 29.10% 25.25x
Anthropologie 11.05% 23.73x
LL Bean 3.05% 22.79x
Tommy Bahama 11.40% 22.28x
Abercrombie & Fitch 6.89% 19.47x
Joe's Jeans 0.93% 19.27x
Kate Spade 11.38% 18.39x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.21% 5.31x
Decoration & Fabric 0.12% 4.62x
Canadian Lifestyle 0.26% 4.36x
Mail Order Food 0.40% 4.22x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
English as a Second Language 0.35% 3.93x
Illinois Education 0.16% 3.79x
Arabic News 0.18% 3.74x
Right Wing Blogs - Political Activism 0.16% 3.61x
New England & Ivy League Sports 0.53% 3.33x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male