Dstillery Audiences

SEASONS 52

Audience Size: 93 Thousand Devices

Explore the Seasons 52 Audience

Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 93 thousand unique devices whose actions qualify for the Seasons 52 audience.

Dstillery Crafted Audiences

INTERESTS

The Seasons 52 audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Seasons 52 audience is Luxury Boutique Hotel Researchers.

Interest Composition Index
Luxury Boutique Hotel Researchers 5.32% 3.09x
Hanukkah Decorations Shoppers 5.79% 2.72x
Miami Trip Planners 4.85% 2.41x
Canada Trip Planners 3.13% 2.35x
Travel Researchers 3.76% 2.30x
Dairy Industry New Readers 3.91% 2.30x
Federal Employee Benefits Researchers 3.44% 2.23x
Real Estate Decision Makers 3.76% 2.22x
Personal Stock Portfolio Managers 3.13% 2.22x
Fort Lauderdale Trip Planners 4.54% 2.18x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Seasons 52 audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.

Location Composition Index
Madewell 14.70% 35.71x
Free People 12.77% 28.45x
Michael Kors 27.56% 26.59x
Anthropologie 14.03% 25.47x
LL Bean 3.19% 25.33x
Club Monaco 5.19% 23.98x
Tommy Bahama 8.71% 20.65x
Kate Spade 10.63% 19.51x
Intermix 2.55% 19.39x
Ann Taylor 7.58% 19.09x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.21% 5.31x
Philippines News 0.78% 4.91x
Decoration & Fabric 0.12% 4.62x
Pre-Built Home Researchers 0.47% 4.29x
Online Media Converters 0.47% 4.25x
Memphis News 0.47% 4.07x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.12% 4.02x
Bowling 0.27% 3.94x
Illinois Education 0.16% 3.79x
Washington & Northern Virginia 3.60% 3.65x
Composition Percentage: The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Seasons 52 audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female