Explore the Seasons 52 Audience
Below you'll find more information about the Seasons 52 audience, broken down in different categories based on their digital and physical behaviors. These are 50.4 thousand unique devices whose actions qualify for the Seasons 52 audience.
INTERESTS
The Seasons 52 audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Seasons 52 audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 2.83% | 3.65x |
| Caribbean Destination Reopening Researchers | 3.18% | 3.48x |
| Caribbean Trip Planners | 5.65% | 3.44x |
| United Arab Emirates Trip Planners | 3.89% | 3.20x |
| Restaurant Menu Researchers | 3.53% | 3.18x |
| School Closings Updates Readers | 1.77% | 3.16x |
| Sports Medicine Health Care Professionals | 6.71% | 3.10x |
| Cricket Enthusiasts | 4.24% | 3.03x |
| Theme Park Reopening News Readers | 3.89% | 3.01x |
| Global Destinations Reopening Researchers | 2.83% | 2.98x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Interest attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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APPAREL RETAILERS
The Seasons 52 audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Seasons 52 audience is Madewell.
| Location | Composition | Index |
| Madewell | 14.98% | 28.13x |
| Club Monaco | 2.84% | 21.46x |
| Michael Kors | 23.62% | 18.49x |
| Free People | 9.14% | 17.06x |
| Intermix | 0.92% | 13.58x |
| Anthropologie | 11.87% | 13.43x |
| Ann Taylor | 4.74% | 13.29x |
| Johnston and Murphy | 1.15% | 11.93x |
| Brooks Brothers | 6.84% | 10.89x |
| Kate Spade | 6.99% | 10.49x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Location attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Seasons 52 audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.70% | 7.39x |
| Decoration & Fabric | 0.12% | 4.62x |
| New York City Real Estate Research Cluster | 1.06% | 4.17x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.12% | 4.02x |
| Car Enthusiasts | 1.77% | 3.99x |
| Bowling | 0.27% | 3.94x |
| Fantasy Name Generators | 1.40% | 3.77x |
| Vancouver British Columbia Locals Cluster | 0.71% | 3.52x |
| Travel Adventure | 1.06% | 3.52x |
| Teaching Tools for Kids | 0.70% | 3.50x |
Composition Percentage:
The overlap percentage between the Seasons 52 audience and the Content Affinity attribute.
Index: A comparison of the Seasons 52 audience to the internet population.
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DEMOGRAPHICS
The Seasons 52 audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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