Dstillery Audiences

SEPHORA

Audience Size: 244.4 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 244.4 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 1.90x
Getaways Researchers 1.82% 1.74x
Readers of Jamaican Content 2.71% 1.63x
New York City Events Researchers 1.92% 1.63x
Sightseeing Travelers 2.71% 1.59x
New York Trip Planners 2.38% 1.52x
Caribbean Trip Planners 2.62% 1.48x
Burger Enthusiast 2.90% 1.48x
Trendy Denim Shoppers 2.66% 1.47x
Restaurant Supply Shoppers 0.28% 1.43x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 3.45% 30.63x
Madewell 4.64% 27.32x
Armani 2.42% 24.31x
Free People 3.89% 22.16x
Topshop 0.14% 22.02x
Saint Laurent Paris 0.50% 21.78x
Uniqlo 1.15% 21.30x
Ann Taylor 2.79% 21.29x
Hollister 11.35% 20.33x
Club Monaco 0.94% 20.23x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.37% 4.92x
Lighting & Power 0.13% 4.72x
Celebrity Gossip 0.14% 3.89x
Science Education & Academia 0.09% 3.87x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
Korea Cluster 0.14% 3.73x
Corporate Employment Pages 0.11% 3.49x
Scotland Travel 0.03% 3.44x
African-American Hair 0.14% 3.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.29x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female