Dstillery Audiences

SEPHORA

Audience Size: 861.5 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 861.5 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 0.23% 3.10x
Water Park Visitors 6.38% 2.53x
Houston Trip Planners 6.38% 2.50x
Texas County and Local Fair Visitors 5.87% 2.19x
Mid-Range Grocery Shoppers 3.24% 2.07x
Toronto Blue Jays Fans 2.83% 2.07x
Houston Astros Fans 4.25% 2.05x
Houston Rockets Fans 4.25% 2.02x
Buffalo Bills Fans 4.15% 1.98x
T-Mobile Customers 0.10% 1.90x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 8.35% 26.77x
Topshop 0.81% 24.42x
Madewell 7.79% 23.93x
Everlane 0.27% 23.06x
Uniqlo 4.32% 23.03x
Supreme 0.25% 20.85x
Ann Taylor 5.17% 20.58x
Michael Kors 15.05% 20.52x
Armani 6.06% 20.44x
Intermix 1.58% 19.88x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 4.66% 4.33x
French Canadian Cluster 0.14% 3.95x
Art News & Products 0.14% 3.92x
Greece Cluster 0.05% 3.88x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
African-American Hair 0.51% 3.58x
New England & Ivy League Sports 0.23% 3.58x
Roleplay & Fantasy Games 0.10% 3.57x
Scotland Travel 0.03% 3.44x
Custom Printing 0.40% 3.38x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male