Dstillery Audiences

SEPHORA

Audience Size: 289.6 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 289.6 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Social Workers.

Interest Composition Index
Social Workers 0.16% 3.22x
Fast Fashion Shoppers 3.65% 2.00x
T-Mobile Customers 0.10% 1.90x
New York City Events Researchers 2.32% 1.81x
Santa Monica Trip Planners 4.32% 1.68x
School Closings Updates Readers 1.37% 1.66x
Major Airline Customers 3.02% 1.65x
Ballet Enthusiasts 2.79% 1.64x
Teen Girl Clothing Shoppers 5.34% 1.63x
French Language Learners 4.00% 1.63x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 2.92% 30.84x
Madewell 4.30% 29.99x
Uniqlo 1.40% 26.22x
Armani 2.33% 25.92x
Free People 3.47% 23.30x
Lorna Jane 0.73% 22.93x
Hollister 9.91% 22.83x
Michael Kors 8.62% 22.78x
Ann Taylor 2.27% 22.17x
Saint Laurent Paris 0.43% 21.67x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Nursing.

Content Affinity Composition Index
Nursing 0.20% 7.12x
Corporate Employment Pages 0.12% 5.16x
Children's Health 0.12% 4.33x
Caribbean Vacation 0.24% 4.30x
Aid Groups 0.16% 4.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
Book Publishers 0.08% 3.59x
Science Education & Academia 0.08% 3.53x
Vegans & Animal Welfare 0.08% 3.53x
Fashion & Retail 0.08% 3.47x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female