Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 687.2 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.10% | 1.90x |
| Quarantine Planners | 1.07% | 1.69x |
| Global Destinations Reopening Researchers | 1.53% | 1.64x |
| Tik Tok Watchers | 0.46% | 1.60x |
| Santa Cruz Trip Planners | 3.26% | 1.55x |
| Fort Lauderdale Trip Planners | 2.95% | 1.55x |
| Travel Guide and Review Readers | 2.01% | 1.52x |
| Charitable Donors | 2.47% | 1.50x |
| Ballet Enthusiasts | 1.93% | 1.49x |
| Holiday Season Department Store Deal Shoppers | 2.62% | 1.48x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 3.44% | 11.22x |
| Madewell | 5.83% | 11.02x |
| Uniqlo | 1.73% | 9.78x |
| Saint Laurent Paris | 0.64% | 9.54x |
| Lorna Jane | 1.16% | 9.11x |
| Armani | 2.77% | 8.98x |
| Free People | 4.77% | 8.96x |
| Intermix | 0.60% | 8.87x |
| Michael Kors | 10.99% | 8.67x |
| Ann Taylor | 3.05% | 8.63x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.08% | 4.39x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.82x |
| Women Shoppers | 0.08% | 3.71x |
| Scotland Travel | 0.03% | 3.44x |
| Aid Groups | 0.08% | 3.43x |
| Assorted Topics (Television, Origami, Men's Health) | 0.13% | 3.29x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.29x |
| Vermont Cluster | 0.25% | 3.24x |
| Community Planning & Transportation | 0.05% | 2.90x |
| Data Centers | 0.08% | 2.73x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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