Dstillery Audiences

SEPHORA

Audience Size: 284 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 284 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.10% 2.37x
T-Mobile Customers 0.10% 1.90x
Wireless Headphone Researchers 0.05% 1.79x
Holiday Gift Shoppers 0.60% 1.66x
Divorcees 1.21% 1.60x
Online Alcohol Shoppers 1.13% 1.56x
Medical Science Researchers 0.65% 1.56x
Beach House Second Home Owners 0.46% 1.56x
Water Park Visitors 4.49% 1.55x
RC Helicopters and Drones Hobbyists 2.17% 1.53x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 3.22% 32.44x
Madewell 3.96% 28.81x
Michael Kors 8.44% 27.23x
Ann Taylor 2.49% 25.92x
Abercrombie & Fitch 1.75% 25.27x
Banana Republic 9.18% 23.56x
Hollister 7.78% 23.46x
Armani 2.00% 21.57x
Express 12.44% 21.29x
Free People 2.60% 21.13x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Law School.

Content Affinity Composition Index
Law School 0.12% 5.54x
Scotland Travel 0.03% 3.44x
Poland Cluster 0.10% 3.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.29x
Canadian News 0.05% 2.93x
Natural & Healthy Living Researchers 0.03% 2.65x
Watches Retail 0.05% 2.59x
Pac 12 Sports 0.12% 2.56x
Natural Diet & Supplement Researchers 0.06% 2.48x
Serbia & Albania Cluster 0.05% 2.43x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female