Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.87x |
| New York City Events Researchers | 4.47% | 2.17x |
| Online Grocery Shoppers | 4.72% | 2.00x |
| Ballet Enthusiasts | 4.04% | 1.99x |
| Real Estate Decision Makers | 3.79% | 1.87x |
| New York Trip Planners | 4.39% | 1.84x |
| Countdown to the Beach Travelers | 0.02% | 1.83x |
| Los Angeles Mass Transit Commuters | 3.54% | 1.75x |
| Italian Mens National Soccer Team Fans | 2.49% | 1.75x |
| Readers of Colombian Content | 2.32% | 1.71x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.61% | 32.14x |
| Uniqlo | 7.82% | 32.07x |
| Topshop | 1.71% | 28.88x |
| Zara | 11.55% | 28.00x |
| Madewell | 11.24% | 27.33x |
| Abercrombie & Fitch | 15.71% | 26.42x |
| Intermix | 3.71% | 24.59x |
| Ann Taylor | 9.40% | 24.31x |
| Banana Republic | 25.37% | 23.92x |
| Free People | 8.35% | 23.08x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.06% | 4.78x |
| Parenting & Nutrition | 0.02% | 4.72x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.36x |
| Environmental Conservation | 0.03% | 3.84x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 3.64x |
| Quinceanera Planning | 0.01% | 3.12x |
| NYC Tourist Attractions | 2.62% | 2.81x |
| New York City Education & News Cluster | 1.56% | 2.77x |
| Local & Travel England - East Midlands | 0.05% | 2.74x |
| New York City Real Estate Research Cluster | 1.91% | 2.74x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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