Dstillery Audiences

SEPHORA

Audience Size: 303.2 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 303.2 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Golf Enthusiasts.

Interest Composition Index
Golf Enthusiasts 7.69% 7.45x
Language Learners 7.69% 7.22x
Professional Lacrosse Fans 9.62% 6.79x
Intimates Shoppers 7.69% 6.22x
Golf Course Researchers 5.77% 5.93x
Wig Shoppers 5.77% 5.59x
Word Game Enthusiasts 5.77% 5.37x
Major Airline Customers 5.77% 5.24x
Caribbean Trip Planners 5.77% 4.94x
Comedy Movie and TV Enthusiasts 5.77% 4.57x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is LOFT.

Location Composition Index
LOFT 15.62% 27.22x
Everlane 0.20% 26.43x
Michael Kors 11.36% 24.34x
Zara 3.69% 24.03x
Supreme 0.19% 22.50x
Hollister 9.09% 21.92x
Express 18.18% 21.55x
Coach 8.52% 21.15x
Victoria's Secret 24.72% 21.10x
Gap 15.91% 20.70x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Higher Education.

Content Affinity Composition Index
Higher Education 0.16% 4.73x
Brazil & Portugal News 0.27% 4.12x
Humor & Entertainment 0.11% 3.94x
Greece Cluster 0.05% 3.88x
Celebrity Gossip & Viral News 3.85% 3.86x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
Boston Cluster 7.69% 3.74x
Cuba & Mexico Media 0.11% 3.58x
Roleplay & Fantasy Games 0.10% 3.57x
Jokes & Riddles 0.27% 3.51x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male