Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 861.5 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.23% | 3.10x |
| Water Park Visitors | 6.38% | 2.53x |
| Houston Trip Planners | 6.38% | 2.50x |
| Texas County and Local Fair Visitors | 5.87% | 2.19x |
| Mid-Range Grocery Shoppers | 3.24% | 2.07x |
| Toronto Blue Jays Fans | 2.83% | 2.07x |
| Houston Astros Fans | 4.25% | 2.05x |
| Houston Rockets Fans | 4.25% | 2.02x |
| Buffalo Bills Fans | 4.15% | 1.98x |
| T-Mobile Customers | 0.10% | 1.90x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 8.35% | 26.77x |
| Topshop | 0.81% | 24.42x |
| Madewell | 7.79% | 23.93x |
| Everlane | 0.27% | 23.06x |
| Uniqlo | 4.32% | 23.03x |
| Supreme | 0.25% | 20.85x |
| Ann Taylor | 5.17% | 20.58x |
| Michael Kors | 15.05% | 20.52x |
| Armani | 6.06% | 20.44x |
| Intermix | 1.58% | 19.88x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Rochester New York Cluster.
| Content Affinity | Composition | Index |
| Rochester New York Cluster | 4.66% | 4.33x |
| French Canadian Cluster | 0.14% | 3.95x |
| Art News & Products | 0.14% | 3.92x |
| Greece Cluster | 0.05% | 3.88x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.82x |
| African-American Hair | 0.51% | 3.58x |
| New England & Ivy League Sports | 0.23% | 3.58x |
| Roleplay & Fantasy Games | 0.10% | 3.57x |
| Scotland Travel | 0.03% | 3.44x |
| Custom Printing | 0.40% | 3.38x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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