Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 303.2 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Golf Enthusiasts.
| Interest | Composition | Index |
| Golf Enthusiasts | 7.69% | 7.45x |
| Language Learners | 7.69% | 7.22x |
| Professional Lacrosse Fans | 9.62% | 6.79x |
| Intimates Shoppers | 7.69% | 6.22x |
| Golf Course Researchers | 5.77% | 5.93x |
| Wig Shoppers | 5.77% | 5.59x |
| Word Game Enthusiasts | 5.77% | 5.37x |
| Major Airline Customers | 5.77% | 5.24x |
| Caribbean Trip Planners | 5.77% | 4.94x |
| Comedy Movie and TV Enthusiasts | 5.77% | 4.57x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is LOFT.
| Location | Composition | Index |
| LOFT | 15.62% | 27.22x |
| Everlane | 0.20% | 26.43x |
| Michael Kors | 11.36% | 24.34x |
| Zara | 3.69% | 24.03x |
| Supreme | 0.19% | 22.50x |
| Hollister | 9.09% | 21.92x |
| Express | 18.18% | 21.55x |
| Coach | 8.52% | 21.15x |
| Victoria's Secret | 24.72% | 21.10x |
| Gap | 15.91% | 20.70x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Higher Education.
| Content Affinity | Composition | Index |
| Higher Education | 0.16% | 4.73x |
| Brazil & Portugal News | 0.27% | 4.12x |
| Humor & Entertainment | 0.11% | 3.94x |
| Greece Cluster | 0.05% | 3.88x |
| Celebrity Gossip & Viral News | 3.85% | 3.86x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.82x |
| Boston Cluster | 7.69% | 3.74x |
| Cuba & Mexico Media | 0.11% | 3.58x |
| Roleplay & Fantasy Games | 0.10% | 3.57x |
| Jokes & Riddles | 0.27% | 3.51x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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