Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 231.3 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Getaways Researchers.
| Interest | Composition | Index |
| Getaways Researchers | 2.00% | 2.08x |
| Restaurant Supply Shoppers | 0.24% | 2.07x |
| Real Estate Decision Makers | 3.33% | 1.95x |
| T-Mobile Customers | 0.10% | 1.90x |
| Restaurant Menu Researchers | 2.61% | 1.75x |
| Caribbean Trip Planners | 3.09% | 1.72x |
| Caribbean Destination Reopening Researchers | 1.90% | 1.71x |
| Brooklyn Nets Fans | 2.95% | 1.70x |
| United Arab Emirates Trip Planners | 2.52% | 1.70x |
| Global Destinations Reopening Researchers | 2.00% | 1.69x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 3.12% | 37.13x |
| Charlotte Russe | 1.95% | 36.91x |
| Armani | 2.14% | 31.63x |
| Madewell | 3.89% | 31.23x |
| Saint Laurent Paris | 0.44% | 28.06x |
| Free People | 3.64% | 25.48x |
| Intermix | 0.53% | 24.04x |
| Hollister | 8.80% | 23.32x |
| Michael Kors | 7.82% | 23.32x |
| Uniqlo | 0.87% | 23.18x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Online Mini Game Players.
| Content Affinity | Composition | Index |
| Online Mini Game Players | 0.14% | 5.66x |
| French News & Gossip Cluster | 0.14% | 5.45x |
| Watches Retail | 0.29% | 4.54x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.82x |
| Construction Apparel | 0.11% | 3.72x |
| New York City Education & News Cluster | 0.38% | 3.59x |
| Mobile Industry Information | 0.24% | 3.52x |
| Canada Culture and Tourism | 0.10% | 3.45x |
| Scotland Travel | 0.03% | 3.44x |
| Bowling | 0.14% | 3.43x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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