Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 157.3 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 1.35% | 4.49x |
| Professional Medical Journal Readers | 1.13% | 3.61x |
| Toronto Blue Jays Fans | 1.13% | 3.54x |
| SMB Commercial Insurance Researchers | 4.95% | 3.47x |
| Oil Brand Shoppers | 3.15% | 3.27x |
| New Year Resolution Intender | 0.49% | 3.21x |
| Modern Art Museum Researchers | 2.48% | 3.12x |
| Healthcare Thought Leaders | 2.25% | 3.06x |
| Cape Cod News Readers | 2.03% | 2.98x |
| Lawyers | 1.58% | 2.90x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 5.46% | 56.29x |
| Topshop | 0.34% | 43.27x |
| Ann Taylor | 2.64% | 42.66x |
| Abercrombie & Fitch | 3.34% | 40.75x |
| Michael Kors | 8.43% | 39.89x |
| Banana Republic | 5.31% | 37.82x |
| Intermix | 0.78% | 37.64x |
| Madewell | 4.24% | 36.34x |
| Uniqlo | 1.66% | 36.02x |
| Kate Spade | 1.72% | 35.01x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Dubai Travel.
| Content Affinity | Composition | Index |
| Dubai Travel | 0.68% | 5.10x |
| Data, Analytics & Coding | 0.14% | 3.72x |
| University Research | 0.68% | 3.71x |
| Sports - Climbing, Non-traditional | 0.68% | 3.70x |
| South Dakota Cluster | 0.90% | 3.68x |
| RPG Games | 0.09% | 3.67x |
| New York City Family & Activity Cluster | 1.80% | 3.65x |
| Data Centers | 0.04% | 3.65x |
| Auto Enthusiast Information Researchers | 0.68% | 3.57x |
| Texas News Cluster | 0.45% | 3.47x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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