Dstillery Audiences

SEPHORA

Audience Size: 1.8 Million Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.08% 1.88x
Ballet Enthusiasts 4.29% 1.85x
Online Grocery Shoppers 4.11% 1.72x
Restaurant Menu Researchers 3.42% 1.71x
New York Trip Planners 3.83% 1.68x
Real Estate Decision Makers 3.85% 1.65x
Readers of South American Content 3.24% 1.60x
Fast Fashion Shoppers 4.10% 1.58x
Colombia Trip Planners 3.24% 1.57x
Readers of Puerto Rican Content 3.19% 1.56x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 10.85% 21.50x
Topshop 1.73% 20.91x
Supreme 0.44% 19.76x
Uniqlo 6.49% 19.21x
Madewell 8.88% 18.57x
Everlane 0.44% 18.07x
Intermix 2.79% 17.37x
Abercrombie & Fitch 6.05% 17.11x
Club Monaco 4.00% 16.70x
Ann Taylor 7.81% 16.64x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 5.96x
Quebec Hunting & Outdoors Cluster 0.01% 3.83x
New York City Education & News Cluster 1.05% 3.02x
NYC Tourist Attractions 1.53% 2.93x
French Education 0.02% 2.92x
Mid-Atlantic Beaches 0.04% 2.82x
Environmental Conservation 0.01% 2.81x
New York City Real Estate Research Cluster 1.11% 2.77x
Senior Care 0.08% 2.66x
Quebec Vacation Research Cluster 0.02% 2.63x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male