Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.08% | 1.88x |
| Ballet Enthusiasts | 4.29% | 1.85x |
| Online Grocery Shoppers | 4.11% | 1.72x |
| Restaurant Menu Researchers | 3.42% | 1.71x |
| New York Trip Planners | 3.83% | 1.68x |
| Real Estate Decision Makers | 3.85% | 1.65x |
| Readers of South American Content | 3.24% | 1.60x |
| Fast Fashion Shoppers | 4.10% | 1.58x |
| Colombia Trip Planners | 3.24% | 1.57x |
| Readers of Puerto Rican Content | 3.19% | 1.56x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 10.85% | 21.50x |
| Topshop | 1.73% | 20.91x |
| Supreme | 0.44% | 19.76x |
| Uniqlo | 6.49% | 19.21x |
| Madewell | 8.88% | 18.57x |
| Everlane | 0.44% | 18.07x |
| Intermix | 2.79% | 17.37x |
| Abercrombie & Fitch | 6.05% | 17.11x |
| Club Monaco | 4.00% | 16.70x |
| Ann Taylor | 7.81% | 16.64x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 5.96x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.83x |
| New York City Education & News Cluster | 1.05% | 3.02x |
| NYC Tourist Attractions | 1.53% | 2.93x |
| French Education | 0.02% | 2.92x |
| Mid-Atlantic Beaches | 0.04% | 2.82x |
| Environmental Conservation | 0.01% | 2.81x |
| New York City Real Estate Research Cluster | 1.11% | 2.77x |
| Senior Care | 0.08% | 2.66x |
| Quebec Vacation Research Cluster | 0.02% | 2.63x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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