Dstillery Audiences

SEPHORA

Audience Size: 1.6 Million Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.87x
New York City Events Researchers 4.14% 2.20x
Ballet Enthusiasts 4.18% 2.12x
Online Grocery Shoppers 4.38% 1.97x
New York Trip Planners 3.94% 1.89x
Countdown to the Beach Travelers 0.02% 1.83x
Real Estate Decision Makers 3.80% 1.83x
Restaurant Menu Researchers 3.04% 1.81x
Opera Enthusiasts 3.24% 1.74x
Readers of Dominican Republic Content 3.35% 1.73x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 11.36% 24.21x
Topshop 2.03% 23.42x
Uniqlo 6.96% 21.74x
Supreme 0.49% 20.65x
Everlane 0.49% 20.39x
Madewell 9.04% 20.16x
Intermix 3.28% 20.04x
Abercrombie & Fitch 9.49% 19.29x
Calvin Klein 1.60% 18.90x
Ann Taylor 8.89% 18.63x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.05% 4.23x
London Tourism & Events 0.05% 4.00x
Greece Cluster 0.05% 3.91x
Canadian Real Estate Researcher Cluster 0.02% 3.87x
NYC Tourist Attractions 1.75% 3.32x
New York City Education & News Cluster 1.16% 3.29x
Canadian Universities 0.02% 3.19x
New York City Real Estate Research Cluster 1.23% 3.01x
Institutional Investing 0.19% 2.90x
Survey Websites 0.01% 2.82x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male