Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 284 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 2.37x |
| T-Mobile Customers | 0.10% | 1.90x |
| Wireless Headphone Researchers | 0.05% | 1.79x |
| Holiday Gift Shoppers | 0.60% | 1.66x |
| Divorcees | 1.21% | 1.60x |
| Online Alcohol Shoppers | 1.13% | 1.56x |
| Medical Science Researchers | 0.65% | 1.56x |
| Beach House Second Home Owners | 0.46% | 1.56x |
| Water Park Visitors | 4.49% | 1.55x |
| RC Helicopters and Drones Hobbyists | 2.17% | 1.53x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 3.22% | 32.44x |
| Madewell | 3.96% | 28.81x |
| Michael Kors | 8.44% | 27.23x |
| Ann Taylor | 2.49% | 25.92x |
| Abercrombie & Fitch | 1.75% | 25.27x |
| Banana Republic | 9.18% | 23.56x |
| Hollister | 7.78% | 23.46x |
| Armani | 2.00% | 21.57x |
| Express | 12.44% | 21.29x |
| Free People | 2.60% | 21.13x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.12% | 5.54x |
| Scotland Travel | 0.03% | 3.44x |
| Poland Cluster | 0.10% | 3.34x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.29x |
| Canadian News | 0.05% | 2.93x |
| Natural & Healthy Living Researchers | 0.03% | 2.65x |
| Watches Retail | 0.05% | 2.59x |
| Pac 12 Sports | 0.12% | 2.56x |
| Natural Diet & Supplement Researchers | 0.06% | 2.48x |
| Serbia & Albania Cluster | 0.05% | 2.43x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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