Dstillery Audiences

SEPHORA

Audience Size: 568.4 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 568.4 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Modern Art Museum Researchers.

Interest Composition Index
Modern Art Museum Researchers 1.17% 2.12x
Ballet Enthusiasts 2.19% 2.01x
T-Mobile Customers 0.10% 1.90x
Tokyo Trip Planners 1.62% 1.90x
Online Grammar Tool Users 0.87% 1.89x
Healthcare Discount Shoppers 1.59% 1.88x
New York City Events Researchers 1.40% 1.84x
School Closings Updates Readers 0.76% 1.78x
Tech-Savvy Moms 0.94% 1.77x
Charitable Organization Researchers 1.21% 1.71x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 3.52% 8.74x
Madewell 6.34% 8.67x
Supreme 0.03% 8.01x
Uniqlo 1.69% 7.69x
Free People 5.23% 7.60x
Intermix 0.65% 7.46x
Lorna Jane 1.24% 7.40x
Saint Laurent Paris 0.73% 7.38x
Armani 3.00% 7.15x
Michael Kors 12.39% 7.10x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Accounting.

Content Affinity Composition Index
Accounting 0.11% 3.74x
New England Universities 0.11% 3.74x
Child Development 0.08% 3.64x
Scotland Travel 0.03% 3.44x
Data Centers 0.08% 3.44x
Pet Forums 0.19% 3.31x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.29x
Watches Retail 0.08% 3.28x
Cakes & Sweets 0.08% 3.09x
Alaska Cluster 0.08% 3.01x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female