Dstillery Audiences

SEPHORA

Audience Size: 1.7 Million Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.12% 3.11x
New York City Events Researchers 4.11% 2.22x
Ballet Enthusiasts 4.18% 2.08x
Online Grocery Shoppers 4.31% 1.97x
New York Trip Planners 3.81% 1.93x
Real Estate Decision Makers 3.14% 1.81x
Restaurant Menu Researchers 3.12% 1.80x
United Arab Emirates Trip Planners 2.98% 1.76x
New York Mets Fans 3.32% 1.72x
Brooklyn Nets Fans 3.32% 1.69x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 10.12% 22.53x
Topshop 1.43% 21.11x
Everlane 0.41% 19.45x
Uniqlo 5.66% 19.28x
Supreme 0.40% 19.20x
Madewell 7.86% 19.10x
Intermix 2.36% 17.94x
Ann Taylor 6.96% 17.55x
Michael Kors 17.88% 17.26x
Abercrombie & Fitch 3.16% 16.95x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 5.96x
New York City Education & News Cluster 1.28% 3.85x
Franco-African Cluster 0.03% 3.74x
Scotland Travel 0.03% 3.44x
NYC Tourist Attractions 1.60% 3.34x
London Tourism & Events 0.03% 3.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.29x
Cars, Travel & Food 0.02% 3.29x
Visa & Immigration 0.09% 3.02x
Turkey & Iran Cluster 0.05% 3.01x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male