Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.12% | 3.11x |
| New York City Events Researchers | 4.11% | 2.22x |
| Ballet Enthusiasts | 4.18% | 2.08x |
| Online Grocery Shoppers | 4.31% | 1.97x |
| New York Trip Planners | 3.81% | 1.93x |
| Real Estate Decision Makers | 3.14% | 1.81x |
| Restaurant Menu Researchers | 3.12% | 1.80x |
| United Arab Emirates Trip Planners | 2.98% | 1.76x |
| New York Mets Fans | 3.32% | 1.72x |
| Brooklyn Nets Fans | 3.32% | 1.69x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 10.12% | 22.53x |
| Topshop | 1.43% | 21.11x |
| Everlane | 0.41% | 19.45x |
| Uniqlo | 5.66% | 19.28x |
| Supreme | 0.40% | 19.20x |
| Madewell | 7.86% | 19.10x |
| Intermix | 2.36% | 17.94x |
| Ann Taylor | 6.96% | 17.55x |
| Michael Kors | 17.88% | 17.26x |
| Abercrombie & Fitch | 3.16% | 16.95x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 5.96x |
| New York City Education & News Cluster | 1.28% | 3.85x |
| Franco-African Cluster | 0.03% | 3.74x |
| Scotland Travel | 0.03% | 3.44x |
| NYC Tourist Attractions | 1.60% | 3.34x |
| London Tourism & Events | 0.03% | 3.34x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.29x |
| Cars, Travel & Food | 0.02% | 3.29x |
| Visa & Immigration | 0.09% | 3.02x |
| Turkey & Iran Cluster | 0.05% | 3.01x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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