Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 568.4 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Modern Art Museum Researchers.
| Interest | Composition | Index |
| Modern Art Museum Researchers | 1.17% | 2.12x |
| Ballet Enthusiasts | 2.19% | 2.01x |
| T-Mobile Customers | 0.10% | 1.90x |
| Tokyo Trip Planners | 1.62% | 1.90x |
| Online Grammar Tool Users | 0.87% | 1.89x |
| Healthcare Discount Shoppers | 1.59% | 1.88x |
| New York City Events Researchers | 1.40% | 1.84x |
| School Closings Updates Readers | 0.76% | 1.78x |
| Tech-Savvy Moms | 0.94% | 1.77x |
| Charitable Organization Researchers | 1.21% | 1.71x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Curious about what else the Sephora audience is interested in?
Sign Up
APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 3.52% | 8.74x |
| Madewell | 6.34% | 8.67x |
| Supreme | 0.03% | 8.01x |
| Uniqlo | 1.69% | 7.69x |
| Free People | 5.23% | 7.60x |
| Intermix | 0.65% | 7.46x |
| Lorna Jane | 1.24% | 7.40x |
| Saint Laurent Paris | 0.73% | 7.38x |
| Armani | 3.00% | 7.15x |
| Michael Kors | 12.39% | 7.10x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Want to find more of the Sephora audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 0.11% | 3.74x |
| New England Universities | 0.11% | 3.74x |
| Child Development | 0.08% | 3.64x |
| Scotland Travel | 0.03% | 3.44x |
| Data Centers | 0.08% | 3.44x |
| Pet Forums | 0.19% | 3.31x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.29x |
| Watches Retail | 0.08% | 3.28x |
| Cakes & Sweets | 0.08% | 3.09x |
| Alaska Cluster | 0.08% | 3.01x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Want to see more of the Content Affinities the Sephora audience visits?
Sign Up
DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Sephora audience?
Sign Up