Dstillery Audiences

SEPHORA

Audience Size: 1.4 Million Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.87x
Countdown to the Beach Travelers 0.02% 1.83x
Online Grocery Shoppers 4.58% 1.78x
New York City Events Researchers 4.21% 1.76x
Ballet Enthusiasts 4.30% 1.74x
New York Trip Planners 4.14% 1.61x
Readers of Dominican Republic Content 2.78% 1.53x
Restaurant Menu Researchers 3.09% 1.51x
Real Estate Decision Makers 3.70% 1.51x
Opera Enthusiasts 3.19% 1.44x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 11.37% 26.19x
Topshop 2.11% 25.16x
Uniqlo 7.00% 24.57x
Everlane 0.53% 24.46x
Madewell 9.63% 22.36x
Abercrombie & Fitch 12.64% 22.14x
Intermix 3.43% 21.39x
Ann Taylor 9.16% 20.92x
Calvin Klein 1.79% 20.88x
Supreme 0.54% 20.66x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.74x
NYC Tourist Attractions 1.81% 2.72x
New York City Education & News Cluster 1.11% 2.67x
London Tourism 0.03% 2.61x
New York City Real Estate Research Cluster 1.37% 2.49x
Turkey & Iran Cluster 0.04% 2.37x
Vietnam Cluster 0.07% 2.30x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.27x
Alternative Streaming Services 0.03% 2.21x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male