Dstillery Audiences

SEPHORA

Audience Size: 687.2 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 687.2 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 1.90x
Quarantine Planners 1.07% 1.69x
Global Destinations Reopening Researchers 1.53% 1.64x
Tik Tok Watchers 0.46% 1.60x
Santa Cruz Trip Planners 3.26% 1.55x
Fort Lauderdale Trip Planners 2.95% 1.55x
Travel Guide and Review Readers 2.01% 1.52x
Charitable Donors 2.47% 1.50x
Ballet Enthusiasts 1.93% 1.49x
Holiday Season Department Store Deal Shoppers 2.62% 1.48x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 3.44% 11.22x
Madewell 5.83% 11.02x
Uniqlo 1.73% 9.78x
Saint Laurent Paris 0.64% 9.54x
Lorna Jane 1.16% 9.11x
Armani 2.77% 8.98x
Free People 4.77% 8.96x
Intermix 0.60% 8.87x
Michael Kors 10.99% 8.67x
Ann Taylor 3.05% 8.63x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.08% 4.39x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
Women Shoppers 0.08% 3.71x
Scotland Travel 0.03% 3.44x
Aid Groups 0.08% 3.43x
Assorted Topics (Television, Origami, Men's Health) 0.13% 3.29x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.29x
Vermont Cluster 0.25% 3.24x
Community Planning & Transportation 0.05% 2.90x
Data Centers 0.08% 2.73x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female