Dstillery Audiences

SEPHORA

Audience Size: 294 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 294 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.72% 2.07x
Online Grocery Shoppers 5.13% 2.02x
Luxury Womens Brands Shoppers 2.28% 1.80x
Real Estate Decision Makers 3.91% 1.79x
Readers of South American Content 2.33% 1.78x
Broadway Fans 1.69% 1.76x
Executive Travelers 1.74% 1.74x
Caribbean Trip Planners 2.05% 1.72x
Shared Work Space Researchers 1.49% 1.70x
SEO Specialists 1.45% 1.66x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Uniqlo.

Location Composition Index
Uniqlo 5.64% 72.05x
Levi Strauss 4.39% 61.05x
Michael Kors 6.87% 49.05x
Madewell 4.50% 47.54x
Abercrombie & Fitch 6.15% 45.67x
Free People 5.07% 45.30x
Ann Taylor 4.94% 44.20x
Hugo Boss 4.01% 44.12x
Zara 7.23% 43.98x
Eddie Bauer 4.12% 43.65x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.58% 3.75x
New York City Real Estate Research Cluster 1.13% 3.66x
Rhode Island Cluster 0.48% 3.45x
NYC Tourist Attractions 1.94% 3.31x
China Cluster 0.29% 2.62x
LGBTQ Advocacy 1.04% 2.47x
Central & South American News 0.19% 2.44x
Russia Cluster 0.12% 2.34x
Art News & Products 0.19% 2.24x
Broadway Information 0.54% 2.21x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male