Dstillery Audiences

SEPHORA

Audience Size: 157.3 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 157.3 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 1.35% 4.49x
Professional Medical Journal Readers 1.13% 3.61x
Toronto Blue Jays Fans 1.13% 3.54x
SMB Commercial Insurance Researchers 4.95% 3.47x
Oil Brand Shoppers 3.15% 3.27x
New Year Resolution Intender 0.49% 3.21x
Modern Art Museum Researchers 2.48% 3.12x
Healthcare Thought Leaders 2.25% 3.06x
Cape Cod News Readers 2.03% 2.98x
Lawyers 1.58% 2.90x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 5.46% 56.29x
Topshop 0.34% 43.27x
Ann Taylor 2.64% 42.66x
Abercrombie & Fitch 3.34% 40.75x
Michael Kors 8.43% 39.89x
Banana Republic 5.31% 37.82x
Intermix 0.78% 37.64x
Madewell 4.24% 36.34x
Uniqlo 1.66% 36.02x
Kate Spade 1.72% 35.01x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Dubai Travel.

Content Affinity Composition Index
Dubai Travel 0.68% 5.10x
Data, Analytics & Coding 0.14% 3.72x
University Research 0.68% 3.71x
Sports - Climbing, Non-traditional 0.68% 3.70x
South Dakota Cluster 0.90% 3.68x
RPG Games 0.09% 3.67x
New York City Family & Activity Cluster 1.80% 3.65x
Data Centers 0.04% 3.65x
Auto Enthusiast Information Researchers 0.68% 3.57x
Texas News Cluster 0.45% 3.47x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female