Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 664.4 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.14% | 3.00x |
| Ballet Enthusiasts | 3.95% | 2.90x |
| Executive Travelers | 0.03% | 2.87x |
| New York Trip Planners | 3.56% | 2.56x |
| Online Grocery Shoppers | 6.26% | 2.28x |
| Broadway Fans | 2.52% | 2.22x |
| Restaurant Menu Researchers | 2.69% | 2.16x |
| Real Estate Decision Makers | 5.94% | 2.15x |
| Last Minute Travelers | 2.65% | 2.08x |
| Sightseeing Travelers | 2.78% | 2.04x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.64% | 58.16x |
| Uniqlo | 7.09% | 46.01x |
| Levi Strauss | 5.77% | 43.33x |
| Michael Kors | 9.10% | 35.64x |
| Club Monaco | 3.88% | 32.83x |
| Madewell | 6.65% | 32.61x |
| Free People | 6.91% | 32.48x |
| Zara | 10.16% | 32.34x |
| Eddie Bauer | 5.31% | 30.42x |
| Express | 10.30% | 30.31x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.83% | 4.85x |
| New York City Education & News Cluster | 2.10% | 4.67x |
| NYC Tourist Attractions | 2.60% | 4.17x |
| Greece Cluster | 0.06% | 3.81x |
| Institutional Investing | 0.24% | 3.62x |
| Rhode Island Cluster | 0.54% | 3.29x |
| Italy Cluster | 0.03% | 3.12x |
| Turkey & Iran Cluster | 0.06% | 3.10x |
| Broadway Information | 0.74% | 2.87x |
| Chat Rooms | 0.03% | 2.85x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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