Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 289.6 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Social Workers.
| Interest | Composition | Index |
| Social Workers | 0.16% | 3.22x |
| Fast Fashion Shoppers | 3.65% | 2.00x |
| T-Mobile Customers | 0.10% | 1.90x |
| New York City Events Researchers | 2.32% | 1.81x |
| Santa Monica Trip Planners | 4.32% | 1.68x |
| School Closings Updates Readers | 1.37% | 1.66x |
| Major Airline Customers | 3.02% | 1.65x |
| Ballet Enthusiasts | 2.79% | 1.64x |
| Teen Girl Clothing Shoppers | 5.34% | 1.63x |
| French Language Learners | 4.00% | 1.63x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 2.92% | 30.84x |
| Madewell | 4.30% | 29.99x |
| Uniqlo | 1.40% | 26.22x |
| Armani | 2.33% | 25.92x |
| Free People | 3.47% | 23.30x |
| Lorna Jane | 0.73% | 22.93x |
| Hollister | 9.91% | 22.83x |
| Michael Kors | 8.62% | 22.78x |
| Ann Taylor | 2.27% | 22.17x |
| Saint Laurent Paris | 0.43% | 21.67x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Nursing.
| Content Affinity | Composition | Index |
| Nursing | 0.20% | 7.12x |
| Corporate Employment Pages | 0.12% | 5.16x |
| Children's Health | 0.12% | 4.33x |
| Caribbean Vacation | 0.24% | 4.30x |
| Aid Groups | 0.16% | 4.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.82x |
| Book Publishers | 0.08% | 3.59x |
| Science Education & Academia | 0.08% | 3.53x |
| Vegans & Animal Welfare | 0.08% | 3.53x |
| Fashion & Retail | 0.08% | 3.47x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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