Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.87x |
| Countdown to the Beach Travelers | 0.02% | 1.83x |
| Online Grocery Shoppers | 4.58% | 1.78x |
| New York City Events Researchers | 4.21% | 1.76x |
| Ballet Enthusiasts | 4.30% | 1.74x |
| New York Trip Planners | 4.14% | 1.61x |
| Readers of Dominican Republic Content | 2.78% | 1.53x |
| Restaurant Menu Researchers | 3.09% | 1.51x |
| Real Estate Decision Makers | 3.70% | 1.51x |
| Opera Enthusiasts | 3.19% | 1.44x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Zara.
| Location | Composition | Index |
| Zara | 11.37% | 26.19x |
| Topshop | 2.11% | 25.16x |
| Uniqlo | 7.00% | 24.57x |
| Everlane | 0.53% | 24.46x |
| Madewell | 9.63% | 22.36x |
| Abercrombie & Fitch | 12.64% | 22.14x |
| Intermix | 3.43% | 21.39x |
| Ann Taylor | 9.16% | 20.92x |
| Calvin Klein | 1.79% | 20.88x |
| Supreme | 0.54% | 20.66x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.82x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.74x |
| NYC Tourist Attractions | 1.81% | 2.72x |
| New York City Education & News Cluster | 1.11% | 2.67x |
| London Tourism | 0.03% | 2.61x |
| New York City Real Estate Research Cluster | 1.37% | 2.49x |
| Turkey & Iran Cluster | 0.04% | 2.37x |
| Vietnam Cluster | 0.07% | 2.30x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.27x |
| Alternative Streaming Services | 0.03% | 2.21x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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