Dstillery Audiences

SEPHORA

Audience Size: 231.3 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 231.3 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 2.00% 2.08x
Restaurant Supply Shoppers 0.24% 2.07x
Real Estate Decision Makers 3.33% 1.95x
T-Mobile Customers 0.10% 1.90x
Restaurant Menu Researchers 2.61% 1.75x
Caribbean Trip Planners 3.09% 1.72x
Caribbean Destination Reopening Researchers 1.90% 1.71x
Brooklyn Nets Fans 2.95% 1.70x
United Arab Emirates Trip Planners 2.52% 1.70x
Global Destinations Reopening Researchers 2.00% 1.69x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 3.12% 37.13x
Charlotte Russe 1.95% 36.91x
Armani 2.14% 31.63x
Madewell 3.89% 31.23x
Saint Laurent Paris 0.44% 28.06x
Free People 3.64% 25.48x
Intermix 0.53% 24.04x
Hollister 8.80% 23.32x
Michael Kors 7.82% 23.32x
Uniqlo 0.87% 23.18x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Online Mini Game Players.

Content Affinity Composition Index
Online Mini Game Players 0.14% 5.66x
French News & Gossip Cluster 0.14% 5.45x
Watches Retail 0.29% 4.54x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
Construction Apparel 0.11% 3.72x
New York City Education & News Cluster 0.38% 3.59x
Mobile Industry Information 0.24% 3.52x
Canada Culture and Tourism 0.10% 3.45x
Scotland Travel 0.03% 3.44x
Bowling 0.14% 3.43x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female