Explore the Sephora Audience
Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 897.9 thousand unique devices whose actions qualify for the Sephora audience.
INTERESTS
The Sephora audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sephora audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.87x |
| Ballet Enthusiasts | 5.30% | 2.20x |
| New York City Events Researchers | 4.76% | 2.02x |
| Real Estate Decision Makers | 4.68% | 1.94x |
| Los Angeles Mass Transit Commuters | 4.65% | 1.88x |
| Countdown to the Beach Travelers | 0.02% | 1.83x |
| Symphony Music Enthusiasts | 3.70% | 1.76x |
| New York Trip Planners | 4.60% | 1.74x |
| Los Angeles Activities Researchers | 3.96% | 1.73x |
| Online Grocery Shoppers | 4.16% | 1.73x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
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APPAREL RETAILERS
The Sephora audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.63% | 31.87x |
| Uniqlo | 7.71% | 30.98x |
| Levi Strauss | 5.70% | 26.54x |
| Topshop | 1.27% | 26.51x |
| Madewell | 9.99% | 25.12x |
| Zara | 11.21% | 24.86x |
| Abercrombie & Fitch | 15.42% | 23.66x |
| Michael Kors | 11.94% | 22.35x |
| Kate Spade | 8.10% | 22.33x |
| Banana Republic | 23.30% | 22.12x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sephora audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 14.03x |
| Italy Cluster | 0.13% | 7.21x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 7.15x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 6.37x |
| Meeting Planning & Hotels | 0.26% | 4.98x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.08% | 4.41x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.36x |
| Law School Research Cluster | 0.15% | 4.15x |
| Romanian News | 0.08% | 4.08x |
| Barcode Site & App Users | 0.01% | 3.87x |
Composition Percentage:
The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
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DEMOGRAPHICS
The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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