Dstillery Audiences

SEPHORA

Audience Size: 897.9 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 897.9 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.87x
Ballet Enthusiasts 5.30% 2.20x
New York City Events Researchers 4.76% 2.02x
Real Estate Decision Makers 4.68% 1.94x
Los Angeles Mass Transit Commuters 4.65% 1.88x
Countdown to the Beach Travelers 0.02% 1.83x
Symphony Music Enthusiasts 3.70% 1.76x
New York Trip Planners 4.60% 1.74x
Los Angeles Activities Researchers 3.96% 1.73x
Online Grocery Shoppers 4.16% 1.73x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.

Location Composition Index
Everlane 0.63% 31.87x
Uniqlo 7.71% 30.98x
Levi Strauss 5.70% 26.54x
Topshop 1.27% 26.51x
Madewell 9.99% 25.12x
Zara 11.21% 24.86x
Abercrombie & Fitch 15.42% 23.66x
Michael Kors 11.94% 22.35x
Kate Spade 8.10% 22.33x
Banana Republic 23.30% 22.12x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 14.03x
Italy Cluster 0.13% 7.21x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 7.15x
Canadian Construction & Renovation Research Cluster 0.02% 6.37x
Meeting Planning & Hotels 0.26% 4.98x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.08% 4.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.36x
Law School Research Cluster 0.15% 4.15x
Romanian News 0.08% 4.08x
Barcode Site & App Users 0.01% 3.87x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male