Dstillery Audiences

SEPHORA

Audience Size: 664.4 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 664.4 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.14% 3.00x
Ballet Enthusiasts 3.95% 2.90x
Executive Travelers 0.03% 2.87x
New York Trip Planners 3.56% 2.56x
Online Grocery Shoppers 6.26% 2.28x
Broadway Fans 2.52% 2.22x
Restaurant Menu Researchers 2.69% 2.16x
Real Estate Decision Makers 5.94% 2.15x
Last Minute Travelers 2.65% 2.08x
Sightseeing Travelers 2.78% 2.04x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.

Location Composition Index
Everlane 0.64% 58.16x
Uniqlo 7.09% 46.01x
Levi Strauss 5.77% 43.33x
Michael Kors 9.10% 35.64x
Club Monaco 3.88% 32.83x
Madewell 6.65% 32.61x
Free People 6.91% 32.48x
Zara 10.16% 32.34x
Eddie Bauer 5.31% 30.42x
Express 10.30% 30.31x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.83% 4.85x
New York City Education & News Cluster 2.10% 4.67x
NYC Tourist Attractions 2.60% 4.17x
Greece Cluster 0.06% 3.81x
Institutional Investing 0.24% 3.62x
Rhode Island Cluster 0.54% 3.29x
Italy Cluster 0.03% 3.12x
Turkey & Iran Cluster 0.06% 3.10x
Broadway Information 0.74% 2.87x
Chat Rooms 0.03% 2.85x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male