Dstillery Audiences

SEPHORA

Audience Size: 937.3 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 937.3 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.71% 2.55x
Ballet Enthusiasts 3.54% 2.43x
New York Trip Planners 3.57% 2.14x
Venture Capitalists 2.44% 2.05x
Real Estate Decision Makers 6.18% 2.04x
Last Minute Travelers 2.85% 1.96x
Online Grocery Shoppers 5.96% 1.94x
Restaurant Menu Researchers 2.39% 1.92x
Brooklyn Nets Fans 2.17% 1.92x
SEO Specialists 3.19% 1.92x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.

Location Composition Index
Everlane 0.65% 45.25x
Uniqlo 7.20% 39.27x
Levi Strauss 5.38% 35.78x
Michael Kors 9.47% 30.02x
Zara 10.98% 29.77x
Club Monaco 3.66% 29.22x
Topshop 0.53% 29.15x
Madewell 7.92% 29.13x
Eddie Bauer 6.45% 28.52x
Banana Republic 18.12% 28.03x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.84% 3.88x
New York City Education & News Cluster 1.65% 3.35x
NYC Tourist Attractions 2.40% 3.32x
New York City Family & Activity Cluster 1.51% 2.24x
Washington & Northern Virginia 1.71% 1.84x
Connecticut News 2.45% 1.75x
Boston Cluster 3.87% 1.74x
Travel Adventure 1.55% 1.72x
San Francisco Bay Area Cluster 1.62% 1.60x
Small Business Resources 3.86% 1.45x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male