Dstillery Audiences

SEPHORA

Audience Size: 1.1 Million Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.87x
New York City Events Researchers 4.47% 2.17x
Online Grocery Shoppers 4.72% 2.00x
Ballet Enthusiasts 4.04% 1.99x
Real Estate Decision Makers 3.79% 1.87x
New York Trip Planners 4.39% 1.84x
Countdown to the Beach Travelers 0.02% 1.83x
Los Angeles Mass Transit Commuters 3.54% 1.75x
Italian Mens National Soccer Team Fans 2.49% 1.75x
Readers of Colombian Content 2.32% 1.71x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Everlane.

Location Composition Index
Everlane 0.61% 32.14x
Uniqlo 7.82% 32.07x
Topshop 1.71% 28.88x
Zara 11.55% 28.00x
Madewell 11.24% 27.33x
Abercrombie & Fitch 15.71% 26.42x
Intermix 3.71% 24.59x
Ann Taylor 9.40% 24.31x
Banana Republic 25.37% 23.92x
Free People 8.35% 23.08x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.06% 4.78x
Parenting & Nutrition 0.02% 4.72x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.36x
Environmental Conservation 0.03% 3.84x
Assorted Topics (Television, Origami, Men's Health) 0.04% 3.64x
Quinceanera Planning 0.01% 3.12x
NYC Tourist Attractions 2.62% 2.81x
New York City Education & News Cluster 1.56% 2.77x
Local & Travel England - East Midlands 0.05% 2.74x
New York City Real Estate Research Cluster 1.91% 2.74x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male