Dstillery Audiences

SEPHORA

Audience Size: 141.3 Thousand Devices

Explore the Sephora Audience

Below you'll find more information about the Sephora audience, broken down in different categories based on their digital and physical behaviors. These are 141.3 thousand unique devices whose actions qualify for the Sephora audience.

Dstillery Crafted Audiences

INTERESTS

The Sephora audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sephora audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.10% 1.90x
Water Park Visitors 5.33% 1.84x
Senior Living Center Researchers 4.14% 1.79x
Cricket Enthusiasts 2.81% 1.76x
Luxury Kitchen Goods Shoppers 3.70% 1.76x
SMB Commercial Insurance Researchers 3.25% 1.75x
United Nations Donors 2.37% 1.73x
Readers of Puerto Rican Content 3.85% 1.73x
Retail Job Seekers 2.96% 1.72x
Realtors & Real Estate Researchers 2.51% 1.72x
Composition Percentage: The overlap percentage between the Sephora audience and the Interest attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sephora audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sephora audience is Zara.

Location Composition Index
Zara 3.24% 28.73x
Madewell 4.99% 28.66x
Topshop 0.18% 26.01x
Armani 2.51% 24.01x
Ann Taylor 3.18% 23.13x
Saint Laurent Paris 0.48% 23.11x
Intermix 0.51% 22.84x
Uniqlo 1.22% 22.41x
Free People 3.67% 22.06x
Club Monaco 1.02% 21.55x
Composition Percentage: The overlap percentage between the Sephora audience and the Location attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sephora audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.38% 4.59x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.82x
New York City Real Estate Research Cluster 1.04% 3.73x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.59% 3.67x
Crossword & Puzzle Players 0.59% 3.58x
Scotland Travel 0.03% 3.44x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.38% 3.30x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.29x
Online Games 0.59% 3.26x
Fashion Cluster 1.18% 3.17x
Composition Percentage: The overlap percentage between the Sephora audience and the Content Affinity attribute.
Index: A comparison of the Sephora audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sephora audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male