Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Immigration Resource Researchers.
| Interest | Composition | Index |
| Immigration Resource Researchers | 9.21% | 6.53x |
| Immigration Policy Researchers | 9.21% | 6.53x |
| Thrift Store Shoppers | 7.41% | 4.44x |
| Luxury Watch Shoppers | 8.33% | 4.41x |
| Romance Movie and TV enthusiasts | 8.33% | 4.32x |
| Adult Acne Sufferers | 7.41% | 4.27x |
| Competitive Car Brand Shoppers | 9.21% | 4.18x |
| Indian Food Enthusiasts | 5.56% | 4.00x |
| Medical Technology News Readers | 8.33% | 3.97x |
| Work Comes First Travelers | 5.56% | 3.92x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Free People.
| Location | Composition | Index |
| Free People | 10.07% | 60.33x |
| Club Monaco | 2.47% | 51.51x |
| Bonobos | 2.93% | 47.06x |
| American Apparel | 5.59% | 45.86x |
| Zara | 4.67% | 41.35x |
| Uniqlo | 1.92% | 35.26x |
| Lululemon | 8.88% | 31.95x |
| Madewell | 5.22% | 29.81x |
| Ann Taylor | 3.57% | 25.87x |
| Urban Outfitters | 5.40% | 25.43x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 3.95% | 5.41x |
| Entertainment & Viral News | 8.33% | 4.72x |
| Casual & Nintendo Gamers | 8.33% | 4.53x |
| Minnesota Local News Cluster | 5.56% | 3.74x |
| Canada Tourism Research Cluster | 0.24% | 3.64x |
| Baltimore Cluster | 5.56% | 3.40x |
| Build Your Own Computer Enthusiasts | 2.63% | 3.21x |
| Computer Printers | 0.05% | 3.07x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 3.06x |
| Virginia News | 5.56% | 3.04x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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