Dstillery Audiences

SHAKE SHACK

Audience Size: 116.3 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 116.3 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Cryptocurrency Enthusiasts.

Interest Composition Index
Cryptocurrency Enthusiasts 7.02% 3.06x
European Trip Planners 4.68% 2.91x
Hanukkah Decorations Shoppers 5.26% 2.88x
Chicago Trip Planners 6.43% 2.87x
Classical Music Enthusiasts 4.68% 2.73x
Restaurant Menu Researchers 4.09% 2.72x
Childrens Museum Visitors 5.26% 2.59x
New York City Events Researchers 2.92% 2.56x
Surfers 4.68% 2.55x
EDM Festival Enthusiasts 5.26% 2.50x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.

Location Composition Index
Everlane 0.43% 45.42x
Intermix 2.63% 40.45x
Topshop 0.99% 39.47x
Supreme 0.30% 30.26x
Calvin Klein 1.23% 29.72x
Zara 7.26% 28.61x
Ann Taylor 5.80% 28.29x
Free People 7.16% 25.04x
Saint Laurent Paris 1.87% 24.58x
Uniqlo 3.63% 24.21x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.92% 6.07x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.71% 5.73x
Chicago Cluster 9.94% 4.87x
Quotes & Inspiration 1.75% 4.68x
Assorted Topics (Viral Media, Paid Traffic) 1.18% 4.27x
Canada Tourism Research Cluster 0.24% 3.64x
Southern California Tourism 0.19% 3.60x
Medical & Pharmaceutical Scholarship 1.17% 3.58x
Corporate Employment Pages 0.47% 3.57x
New York City Real Estate Research Cluster 1.17% 3.36x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male