Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 52.6 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 3.00% | 4.02x |
| Ballet Enthusiasts | 4.85% | 3.42x |
| St Patricks Day Celebrators | 1.85% | 3.38x |
| Global Destinations Reopening Researchers | 2.77% | 3.38x |
| Lunar New Year Researchers | 2.31% | 3.31x |
| New York City Events Researchers | 3.70% | 3.23x |
| Luxury Hotel Guests | 2.77% | 3.15x |
| Jazz Festival Enthusiasts | 3.93% | 3.12x |
| Tahoe Skiers and Snowboarders | 4.39% | 3.04x |
| Resume Writing Researchers | 3.00% | 3.00x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.52% | 34.99x |
| Intermix | 1.31% | 28.24x |
| Zara | 4.84% | 24.69x |
| Free People | 7.81% | 24.62x |
| Calvin Klein | 0.77% | 24.34x |
| American Apparel | 5.76% | 23.69x |
| Bonobos | 2.75% | 22.81x |
| Club Monaco | 1.74% | 21.52x |
| Lululemon | 8.98% | 15.72x |
| Armani | 3.20% | 15.69x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.15% | 7.57x |
| New York City Real Estate Research Cluster | 1.15% | 4.85x |
| Psychics & Horoscopes | 1.85% | 4.36x |
| New York City Family & Activity Cluster | 3.70% | 4.15x |
| Ohio Universities | 0.71% | 4.12x |
| New Jersey Travel Location Cluster | 0.69% | 3.90x |
| Hockey | 1.39% | 3.68x |
| Canada Tourism Research Cluster | 0.24% | 3.64x |
| Online Arcade Games | 0.46% | 3.57x |
| Tiny & Modular Home Researchers | 0.46% | 3.49x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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