Dstillery Audiences

SHAKE SHACK

Audience Size: 1 Million Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 3.38x
New York City Events Researchers 5.06% 2.85x
Ballet Enthusiasts 4.70% 2.60x
Real Estate Decision Makers 4.53% 2.59x
Online Grocery Shoppers 4.63% 2.48x
New York Trip Planners 4.94% 2.35x
New York Mets Fans 2.81% 2.25x
Executive Travelers 0.02% 2.24x
Broadway Fans 3.47% 2.20x
New York Knicks Fans 2.68% 2.17x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.

Location Composition Index
Everlane 0.56% 31.06x
Topshop 0.99% 22.01x
Supreme 0.69% 20.30x
Intermix 2.64% 20.02x
Zara 7.32% 18.48x
Bonobos 2.95% 17.21x
Levi Strauss 3.13% 15.33x
Uniqlo 3.43% 15.25x
Club Monaco 2.65% 15.08x
Calvin Klein 1.63% 14.79x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 10.54x
Fashion & Cosmetics 0.01% 4.54x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 4.30x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 4.02x
Hudson Valley New York Media 1.68% 4.02x
Quebec Job Seeker Cluster 0.02% 3.96x
Turkey & Iran Cluster 0.09% 3.89x
Quinceanera Planning 0.01% 3.86x
Apartment & Community Real Estate Researchers 0.12% 3.85x
New York City Real Estate Research Cluster 2.19% 3.67x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male