Dstillery Audiences

SHAKE SHACK

Audience Size: 646.9 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 646.9 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 3.38x
New York City Events Researchers 5.64% 3.32x
Ballet Enthusiasts 5.46% 3.01x
Burger Enthusiast 0.41% 2.95x
New York Trip Planners 5.28% 2.73x
Real Estate Decision Makers 5.25% 2.67x
Online Grocery Shoppers 5.48% 2.67x
Last Minute Travelers 4.84% 2.60x
Restaurant Menu Researchers 3.96% 2.57x
United Arab Emirates Trip Planners 4.21% 2.52x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.

Location Composition Index
Topshop 2.81% 31.95x
Everlane 0.68% 29.79x
Supreme 0.66% 26.66x
Intermix 3.82% 23.60x
Anthropologie 5.12% 22.86x
Calvin Klein 1.86% 22.02x
Bonobos 6.09% 20.47x
Zara 9.06% 20.17x
Club Monaco 4.54% 19.27x
Uniqlo 5.81% 19.21x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.09% 6.22x
Institutional Investing 0.39% 5.79x
NYC Tourist Attractions 2.34% 4.77x
Hudson Valley New York Media 1.52% 4.21x
Meeting Planning & Hotels 0.14% 4.17x
Assorted Topics (Television, Origami, Men's Health) 0.11% 3.89x
New York City Education & News Cluster 1.23% 3.80x
Local & Travel England - East Midlands 0.05% 3.76x
Upstate New York State Athletics 0.05% 3.74x
London Tourism & Events 0.05% 3.71x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male