Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 646.9 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 3.38x |
| New York City Events Researchers | 5.64% | 3.32x |
| Ballet Enthusiasts | 5.46% | 3.01x |
| Burger Enthusiast | 0.41% | 2.95x |
| New York Trip Planners | 5.28% | 2.73x |
| Real Estate Decision Makers | 5.25% | 2.67x |
| Online Grocery Shoppers | 5.48% | 2.67x |
| Last Minute Travelers | 4.84% | 2.60x |
| Restaurant Menu Researchers | 3.96% | 2.57x |
| United Arab Emirates Trip Planners | 4.21% | 2.52x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.81% | 31.95x |
| Everlane | 0.68% | 29.79x |
| Supreme | 0.66% | 26.66x |
| Intermix | 3.82% | 23.60x |
| Anthropologie | 5.12% | 22.86x |
| Calvin Klein | 1.86% | 22.02x |
| Bonobos | 6.09% | 20.47x |
| Zara | 9.06% | 20.17x |
| Club Monaco | 4.54% | 19.27x |
| Uniqlo | 5.81% | 19.21x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.09% | 6.22x |
| Institutional Investing | 0.39% | 5.79x |
| NYC Tourist Attractions | 2.34% | 4.77x |
| Hudson Valley New York Media | 1.52% | 4.21x |
| Meeting Planning & Hotels | 0.14% | 4.17x |
| Assorted Topics (Television, Origami, Men's Health) | 0.11% | 3.89x |
| New York City Education & News Cluster | 1.23% | 3.80x |
| Local & Travel England - East Midlands | 0.05% | 3.76x |
| Upstate New York State Athletics | 0.05% | 3.74x |
| London Tourism & Events | 0.05% | 3.71x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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