Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 791.2 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 3.38x |
| New York City Events Researchers | 6.19% | 2.38x |
| Ballet Enthusiasts | 5.95% | 2.29x |
| Real Estate Decision Makers | 6.31% | 2.28x |
| Executive Travelers | 0.02% | 2.24x |
| Online Grocery Shoppers | 6.26% | 2.20x |
| Major Airline Customers | 5.26% | 2.04x |
| New York Trip Planners | 5.62% | 2.04x |
| United Arab Emirates Trip Planners | 4.93% | 1.97x |
| Las Vegas Nightlife Researchers | 5.59% | 1.92x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.64% | 31.77x |
| Topshop | 1.95% | 26.97x |
| Supreme | 0.70% | 24.78x |
| Intermix | 3.24% | 20.81x |
| Bonobos | 4.94% | 19.57x |
| Zara | 8.16% | 19.56x |
| Calvin Klein | 1.70% | 19.06x |
| Anthropologie | 6.74% | 18.25x |
| Uniqlo | 4.64% | 17.60x |
| Club Monaco | 3.45% | 17.05x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 27.82x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 12.20x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.95x |
| Fashion & Cosmetics | 0.02% | 11.23x |
| Sports - Skiing, Snowboarding | 0.02% | 10.54x |
| Quinceanera Planning | 0.02% | 8.89x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.05% | 6.23x |
| Environmental Conservation | 0.02% | 5.89x |
| Local & Travel England - North Midlands | 0.02% | 5.10x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 4.91x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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