Dstillery Audiences

SHAKE SHACK

Audience Size: 138.8 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 138.8 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Online Payroll Services Users.

Interest Composition Index
Online Payroll Services Users 5.21% 4.48x
Michigan County and Local Fair Visitors 10.43% 4.31x
Detroit Trip Planners 6.55% 4.19x
Detroit Lions Fans 5.85% 3.92x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.42% 3.71x
Midwestern Voters 9.23% 3.16x
Pediatric Provider Researchers 2.11% 2.86x
Detroit Tigers Fans 3.45% 2.85x
Detroit Pistons Fans 5.57% 2.61x
Mens Business Clothes Shoppers 0.85% 2.54x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Intermix.

Location Composition Index
Intermix 0.81% 32.94x
Topshop 0.27% 29.58x
Uniqlo 1.53% 25.85x
Zara 2.81% 24.78x
Club Monaco 0.92% 24.10x
Free People 2.37% 21.69x
Anthropologie 4.44% 19.97x
Madewell 2.57% 18.90x
Banana Republic 4.50% 18.53x
Armani 1.73% 17.73x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Detroit News.

Content Affinity Composition Index
Detroit News 5.43% 8.72x
Michigan Cluster 7.82% 4.52x
Dial-Up Internet 0.35% 4.06x
Korea Cluster 0.16% 3.98x
Central & Northwest Ohio Cluster 3.74% 3.87x
Cleveland News 5.14% 3.82x
Ohio Universities 0.21% 3.63x
Online Mini Game Players 0.28% 3.28x
Computer Printers 0.05% 3.07x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 3.06x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female