Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 3.38x |
| New York City Events Researchers | 5.06% | 2.85x |
| Ballet Enthusiasts | 4.70% | 2.60x |
| Real Estate Decision Makers | 4.53% | 2.59x |
| Online Grocery Shoppers | 4.63% | 2.48x |
| New York Trip Planners | 4.94% | 2.35x |
| New York Mets Fans | 2.81% | 2.25x |
| Executive Travelers | 0.02% | 2.24x |
| Broadway Fans | 3.47% | 2.20x |
| New York Knicks Fans | 2.68% | 2.17x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.56% | 31.06x |
| Topshop | 0.99% | 22.01x |
| Supreme | 0.69% | 20.30x |
| Intermix | 2.64% | 20.02x |
| Zara | 7.32% | 18.48x |
| Bonobos | 2.95% | 17.21x |
| Levi Strauss | 3.13% | 15.33x |
| Uniqlo | 3.43% | 15.25x |
| Club Monaco | 2.65% | 15.08x |
| Calvin Klein | 1.63% | 14.79x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.02% | 10.54x |
| Fashion & Cosmetics | 0.01% | 4.54x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 4.30x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 4.02x |
| Hudson Valley New York Media | 1.68% | 4.02x |
| Quebec Job Seeker Cluster | 0.02% | 3.96x |
| Turkey & Iran Cluster | 0.09% | 3.89x |
| Quinceanera Planning | 0.01% | 3.86x |
| Apartment & Community Real Estate Researchers | 0.12% | 3.85x |
| New York City Real Estate Research Cluster | 2.19% | 3.67x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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