Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Readers of Nicaraguan Content.
| Interest | Composition | Index |
| Readers of Nicaraguan Content | 6.67% | 3.30x |
| Internet Speed Testers | 6.67% | 2.82x |
| Getaways Researchers | 3.33% | 2.78x |
| Los Angeles Mass Transit Commuters | 4.67% | 2.72x |
| Opera Enthusiasts | 6.00% | 2.72x |
| SMB Commercial Insurance Researchers | 4.67% | 2.63x |
| Vermont Trip Planners | 4.00% | 2.60x |
| Stay-at-Home Parents | 4.67% | 2.55x |
| Medical Coding Content Readers | 7.33% | 2.38x |
| North East State Fair Visitors | 4.67% | 2.36x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Zara.
| Location | Composition | Index |
| Zara | 7.28% | 66.43x |
| Free People | 8.32% | 54.90x |
| American Apparel | 5.20% | 46.32x |
| Lululemon | 10.60% | 38.76x |
| Madewell | 5.20% | 36.37x |
| Hugo Boss | 5.20% | 32.89x |
| Ann Taylor | 3.53% | 30.76x |
| Anthropologie | 7.69% | 29.72x |
| Banana Republic | 16.22% | 24.53x |
| Gap | 16.42% | 22.89x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 1.02% | 3.87x |
| Washington & Northern Virginia | 2.00% | 3.78x |
| Wedding Planning | 1.27% | 3.76x |
| Hudson Valley New York Media | 1.33% | 3.73x |
| Canada Tourism Research Cluster | 0.24% | 3.64x |
| Local Events & Travel Guide | 1.33% | 3.49x |
| Texas News Cluster | 1.27% | 3.18x |
| Computer Printers | 0.05% | 3.07x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 3.06x |
| Parenting & Nutrition | 0.01% | 3.03x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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