Dstillery Audiences

SHAKE SHACK

Audience Size: 446.5 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 446.5 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.09% 3.38x
New York City Events Researchers 5.97% 2.76x
Ballet Enthusiasts 6.20% 2.69x
Online Grocery Shoppers 5.94% 2.50x
Real Estate Decision Makers 5.54% 2.39x
New York Trip Planners 5.31% 2.34x
Venture Capitalists 4.79% 2.32x
Yale University Fans 4.88% 2.23x
Restaurant Menu Researchers 4.44% 2.23x
Major Airline Customers 4.76% 2.12x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.

Location Composition Index
Topshop 3.32% 40.28x
Everlane 0.74% 29.95x
Supreme 0.66% 29.58x
Intermix 4.62% 28.75x
Calvin Klein 2.38% 26.86x
Bonobos 6.72% 23.20x
Club Monaco 5.53% 23.06x
Ann Taylor 10.47% 22.29x
Joe's Jeans 1.07% 22.21x
Zara 11.19% 22.18x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Paper & Packaging.

Content Affinity Composition Index
Paper & Packaging 0.09% 5.70x
Institutional Investing 0.32% 5.67x
France Online Music & Quiz Content Cluster 0.09% 4.37x
Serbia & Albania Cluster 0.12% 4.36x
Hudson Valley New York Media 1.67% 4.33x
French Canadian Cluster 0.14% 4.31x
New York City Real Estate Research Cluster 1.64% 4.06x
Men's Dress Shirt Shopping 0.17% 4.05x
NYC Tourist Attractions 1.99% 3.77x
New England & Ivy League Sports 0.61% 3.75x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male