Dstillery Audiences

SHAKE SHACK

Audience Size: 37.9 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 37.9 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 3.57% 3.19x
Brooklyn Nets Fans 5.21% 3.05x
Readers of Costa Rican Content 6.51% 2.93x
SEO Specialists 4.95% 2.70x
New York City Events Researchers 3.39% 2.66x
Olympics Fans 5.99% 2.59x
Web Conferences and Remote Workers 4.17% 2.53x
Chess Enthusiasts 4.95% 2.52x
Northeastern Voters 4.95% 2.50x
Ecommerce Platform Researchers 4.43% 2.45x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Free People.

Location Composition Index
Free People 6.90% 41.35x
Bonobos 1.97% 31.80x
American Apparel 3.29% 29.11x
Zara 3.06% 28.67x
Club Monaco 1.05% 24.33x
Lululemon 6.31% 22.19x
Uniqlo 1.28% 21.29x
Ann Taylor 2.06% 18.28x
Armani 1.74% 17.17x
Anthropologie 4.12% 14.16x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Middle East News.

Content Affinity Composition Index
Middle East News 0.52% 3.91x
Latin American News 1.30% 3.85x
Spain News - Madrid & Seville 0.78% 3.69x
Gossip & Entertainment 0.52% 3.66x
Canada Tourism Research Cluster 0.24% 3.64x
Hudson Valley New York Media 1.30% 3.61x
Studio & Franchise Video Game Players 0.52% 3.54x
New York City Family & Activity Cluster 3.12% 3.44x
New Hampshire News 1.04% 3.30x
Hockey 1.82% 3.29x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male