Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 437.3 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.57% | 2.59x |
| Online Grocery Shoppers | 6.46% | 2.43x |
| Broadway Fans | 2.33% | 2.32x |
| Executive Travelers | 2.38% | 2.27x |
| Restaurant Menu Researchers | 2.59% | 2.22x |
| Real Estate Decision Makers | 5.00% | 2.19x |
| SEO Specialists | 1.92% | 2.09x |
| Miami Trip Planners | 2.46% | 2.08x |
| Northeastern Voters | 2.33% | 2.05x |
| Philadelphia Trip Planners | 1.72% | 2.01x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 12.43% | 48.22x |
| Zara | 6.37% | 38.74x |
| Ann Taylor | 4.10% | 36.67x |
| Intermix | 1.74% | 33.13x |
| Uniqlo | 2.36% | 30.13x |
| Levi Strauss | 2.16% | 29.98x |
| Club Monaco | 2.64% | 29.13x |
| Hugo Boss | 2.62% | 28.78x |
| Armani | 3.74% | 28.24x |
| H&M | 6.75% | 27.78x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.52% | 4.78x |
| New York City Education & News Cluster | 2.05% | 4.75x |
| NYC Tourist Attractions | 2.83% | 4.71x |
| Broadway Information | 0.83% | 3.31x |
| Central & South American News | 0.24% | 2.97x |
| Aid Groups | 0.25% | 2.73x |
| New York City Family & Activity Cluster | 1.29% | 2.73x |
| Film Production | 0.26% | 2.73x |
| Fashion Cluster | 1.27% | 2.61x |
| LGBTQ Advocacy | 1.11% | 2.58x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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