Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.64% | 3.88x |
| Ballet Enthusiasts | 5.32% | 3.65x |
| New York Trip Planners | 5.52% | 3.32x |
| Online Grocery Shoppers | 9.13% | 2.98x |
| Broadway Fans | 3.78% | 2.90x |
| Restaurant Menu Researchers | 3.56% | 2.87x |
| Real Estate Decision Makers | 8.19% | 2.70x |
| Venture Capitalists | 3.11% | 2.62x |
| New York Mets Fans | 2.63% | 2.50x |
| Investment Banking Professionals | 3.56% | 2.48x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.47% | 32.92x |
| Supreme | 0.69% | 20.41x |
| Intermix | 2.34% | 19.91x |
| Zara | 6.74% | 18.28x |
| Bonobos | 1.22% | 17.32x |
| Topshop | 0.31% | 17.16x |
| Levi Strauss | 2.53% | 16.79x |
| Club Monaco | 2.09% | 16.66x |
| Hugo Boss | 6.02% | 15.13x |
| Uniqlo | 2.76% | 15.06x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.88% | 6.10x |
| New York City Education & News Cluster | 2.75% | 5.61x |
| NYC Tourist Attractions | 3.99% | 5.52x |
| New York City Family & Activity Cluster | 2.57% | 3.82x |
| Fashion Cluster | 1.63% | 2.80x |
| Washington & Northern Virginia | 2.15% | 2.33x |
| Connecticut News | 2.85% | 2.05x |
| Furniture & Home Improvement | 1.51% | 2.05x |
| Israel News | 1.57% | 1.97x |
| New Jersey News Cluster | 2.88% | 1.96x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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