Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 115.3 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 4.38% | 2.65x |
| NBA Fans | 3.85% | 2.62x |
| Basketball Enthusiasts | 5.25% | 2.59x |
| California Skiers and Snowboarders | 4.90% | 2.46x |
| Los Angeles Clippers Fans | 4.20% | 2.36x |
| Shared Work Space Researchers | 4.20% | 2.32x |
| New York City Events Researchers | 2.10% | 2.31x |
| Phoenix Trip Planners | 2.80% | 2.26x |
| NHL Fans | 3.15% | 2.25x |
| Parents of High School Students | 6.30% | 2.16x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.05% | 21.71x |
| Topshop | 0.55% | 14.85x |
| Bonobos | 3.93% | 14.31x |
| Free People | 10.51% | 14.15x |
| Zara | 6.06% | 13.84x |
| Calvin Klein | 0.96% | 13.62x |
| American Apparel | 6.97% | 13.29x |
| Club Monaco | 2.18% | 11.95x |
| Johnston and Murphy | 1.14% | 11.82x |
| Everlane | 0.07% | 11.12x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 3.33% | 5.10x |
| Online Arcade Games | 0.88% | 5.06x |
| Backpacking | 0.70% | 4.83x |
| Scrapbooking & Home Art Projects | 0.70% | 4.64x |
| Charity Walks | 0.33% | 3.95x |
| Canada Tourism Research Cluster | 0.24% | 3.64x |
| Data Analysis & Scripting | 0.53% | 3.43x |
| Tahoe & Reno Tourism | 0.35% | 3.39x |
| Broadway Information | 0.53% | 3.28x |
| India Cluster | 0.35% | 3.23x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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