Dstillery Audiences

SHAKE SHACK

Audience Size: 384.6 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 384.6 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.13% 3.89x
New York City Events Researchers 6.63% 3.59x
Ballet Enthusiasts 6.41% 3.20x
Real Estate Decision Makers 5.42% 3.15x
Restaurant Menu Researchers 5.20% 3.02x
Online Grocery Shoppers 6.36% 2.97x
Venture Capitalists 4.75% 2.93x
New York Rangers Fans 5.56% 2.87x
Broadway Fans 4.75% 2.77x
New York Trip Planners 5.11% 2.65x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.

Location Composition Index
Topshop 3.01% 42.45x
Everlane 0.77% 34.84x
Intermix 4.46% 32.83x
Supreme 0.60% 28.70x
Calvin Klein 2.33% 28.40x
Ann Taylor 9.94% 24.45x
Zara 10.82% 23.63x
Bonobos 6.30% 23.53x
Club Monaco 5.03% 22.75x
Joe's Jeans 0.93% 22.63x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.36% 7.02x
Hudson Valley New York Media 2.69% 6.26x
NYC Tourist Attractions 2.46% 5.16x
Airsoft & Paintball Equipment 0.13% 4.62x
New York City Education & News Cluster 1.52% 4.62x
Meeting Planning & Hotels 0.13% 4.52x
New York City Real Estate Research Cluster 1.84% 4.47x
Brazil & Portugal News 0.27% 4.33x
Marketing Professionals 0.49% 4.04x
Lacrosse College Athletics 0.22% 3.91x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male