Dstillery Audiences

SHAKE SHACK

Audience Size: 52.6 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 52.6 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 3.00% 4.02x
Ballet Enthusiasts 4.85% 3.42x
St Patricks Day Celebrators 1.85% 3.38x
Global Destinations Reopening Researchers 2.77% 3.38x
Lunar New Year Researchers 2.31% 3.31x
New York City Events Researchers 3.70% 3.23x
Luxury Hotel Guests 2.77% 3.15x
Jazz Festival Enthusiasts 3.93% 3.12x
Tahoe Skiers and Snowboarders 4.39% 3.04x
Resume Writing Researchers 3.00% 3.00x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.

Location Composition Index
Topshop 0.52% 34.99x
Intermix 1.31% 28.24x
Zara 4.84% 24.69x
Free People 7.81% 24.62x
Calvin Klein 0.77% 24.34x
American Apparel 5.76% 23.69x
Bonobos 2.75% 22.81x
Club Monaco 1.74% 21.52x
Lululemon 8.98% 15.72x
Armani 3.20% 15.69x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.15% 7.57x
New York City Real Estate Research Cluster 1.15% 4.85x
Psychics & Horoscopes 1.85% 4.36x
New York City Family & Activity Cluster 3.70% 4.15x
Ohio Universities 0.71% 4.12x
New Jersey Travel Location Cluster 0.69% 3.90x
Hockey 1.39% 3.68x
Canada Tourism Research Cluster 0.24% 3.64x
Online Arcade Games 0.46% 3.57x
Tiny & Modular Home Researchers 0.46% 3.49x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male