Dstillery Audiences

SHAKE SHACK

Audience Size: 908.8 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 908.8 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.07% 2.95x
Ballet Enthusiasts 3.89% 2.85x
New York Trip Planners 3.74% 2.68x
Broadway Fans 2.71% 2.38x
Real Estate Decision Makers 6.35% 2.29x
Houston Trip Planners 3.41% 2.25x
Executive Travelers 0.02% 2.24x
Online Grocery Shoppers 6.03% 2.19x
Restaurant Menu Researchers 2.69% 2.15x
SEO Specialists 2.88% 2.08x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.

Location Composition Index
Everlane 0.33% 30.20x
Supreme 0.55% 19.28x
Intermix 1.84% 18.21x
Zara 5.58% 17.78x
Club Monaco 1.94% 16.45x
Urban Outfitters 9.98% 15.95x
Hugo Boss 4.14% 14.91x
Uniqlo 2.23% 14.48x
Levi Strauss 1.90% 14.30x
Armani 3.70% 14.11x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 0.20% 4.87x
New York City Real Estate Research Cluster 1.84% 4.81x
New York City Education & News Cluster 2.13% 4.66x
NYC Tourist Attractions 2.68% 4.24x
Italy Cluster 0.04% 4.23x
Institutional Investing 0.26% 3.87x
Greece Cluster 0.05% 3.31x
Texas Media 2.83% 3.08x
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.01x
New York City Family & Activity Cluster 1.65% 2.93x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male