Dstillery Audiences

SHAKE SHACK

Audience Size: 437.3 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 437.3 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.57% 2.59x
Online Grocery Shoppers 6.46% 2.43x
Broadway Fans 2.33% 2.32x
Executive Travelers 2.38% 2.27x
Restaurant Menu Researchers 2.59% 2.22x
Real Estate Decision Makers 5.00% 2.19x
SEO Specialists 1.92% 2.09x
Miami Trip Planners 2.46% 2.08x
Northeastern Voters 2.33% 2.05x
Philadelphia Trip Planners 1.72% 2.01x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 12.43% 48.22x
Zara 6.37% 38.74x
Ann Taylor 4.10% 36.67x
Intermix 1.74% 33.13x
Uniqlo 2.36% 30.13x
Levi Strauss 2.16% 29.98x
Club Monaco 2.64% 29.13x
Hugo Boss 2.62% 28.78x
Armani 3.74% 28.24x
H&M 6.75% 27.78x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.52% 4.78x
New York City Education & News Cluster 2.05% 4.75x
NYC Tourist Attractions 2.83% 4.71x
Broadway Information 0.83% 3.31x
Central & South American News 0.24% 2.97x
Aid Groups 0.25% 2.73x
New York City Family & Activity Cluster 1.29% 2.73x
Film Production 0.26% 2.73x
Fashion Cluster 1.27% 2.61x
LGBTQ Advocacy 1.11% 2.58x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male