Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 384.6 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.13% | 3.89x |
| New York City Events Researchers | 6.63% | 3.59x |
| Ballet Enthusiasts | 6.41% | 3.20x |
| Real Estate Decision Makers | 5.42% | 3.15x |
| Restaurant Menu Researchers | 5.20% | 3.02x |
| Online Grocery Shoppers | 6.36% | 2.97x |
| Venture Capitalists | 4.75% | 2.93x |
| New York Rangers Fans | 5.56% | 2.87x |
| Broadway Fans | 4.75% | 2.77x |
| New York Trip Planners | 5.11% | 2.65x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.01% | 42.45x |
| Everlane | 0.77% | 34.84x |
| Intermix | 4.46% | 32.83x |
| Supreme | 0.60% | 28.70x |
| Calvin Klein | 2.33% | 28.40x |
| Ann Taylor | 9.94% | 24.45x |
| Zara | 10.82% | 23.63x |
| Bonobos | 6.30% | 23.53x |
| Club Monaco | 5.03% | 22.75x |
| Joe's Jeans | 0.93% | 22.63x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.36% | 7.02x |
| Hudson Valley New York Media | 2.69% | 6.26x |
| NYC Tourist Attractions | 2.46% | 5.16x |
| Airsoft & Paintball Equipment | 0.13% | 4.62x |
| New York City Education & News Cluster | 1.52% | 4.62x |
| Meeting Planning & Hotels | 0.13% | 4.52x |
| New York City Real Estate Research Cluster | 1.84% | 4.47x |
| Brazil & Portugal News | 0.27% | 4.33x |
| Marketing Professionals | 0.49% | 4.04x |
| Lacrosse College Athletics | 0.22% | 3.91x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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