Dstillery Audiences

SHAKE SHACK

Audience Size: 15.2 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Readers of Nicaraguan Content.

Interest Composition Index
Readers of Nicaraguan Content 6.67% 3.30x
Internet Speed Testers 6.67% 2.82x
Getaways Researchers 3.33% 2.78x
Los Angeles Mass Transit Commuters 4.67% 2.72x
Opera Enthusiasts 6.00% 2.72x
SMB Commercial Insurance Researchers 4.67% 2.63x
Vermont Trip Planners 4.00% 2.60x
Stay-at-Home Parents 4.67% 2.55x
Medical Coding Content Readers 7.33% 2.38x
North East State Fair Visitors 4.67% 2.36x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Zara.

Location Composition Index
Zara 7.28% 66.43x
Free People 8.32% 54.90x
American Apparel 5.20% 46.32x
Lululemon 10.60% 38.76x
Madewell 5.20% 36.37x
Hugo Boss 5.20% 32.89x
Ann Taylor 3.53% 30.76x
Anthropologie 7.69% 29.72x
Banana Republic 16.22% 24.53x
Gap 16.42% 22.89x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Trucking.

Content Affinity Composition Index
Trucking 1.02% 3.87x
Washington & Northern Virginia 2.00% 3.78x
Wedding Planning 1.27% 3.76x
Hudson Valley New York Media 1.33% 3.73x
Canada Tourism Research Cluster 0.24% 3.64x
Local Events & Travel Guide 1.33% 3.49x
Texas News Cluster 1.27% 3.18x
Computer Printers 0.05% 3.07x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 3.06x
Parenting & Nutrition 0.01% 3.03x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male