Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 116.3 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Cryptocurrency Enthusiasts.
| Interest | Composition | Index |
| Cryptocurrency Enthusiasts | 7.02% | 3.06x |
| European Trip Planners | 4.68% | 2.91x |
| Hanukkah Decorations Shoppers | 5.26% | 2.88x |
| Chicago Trip Planners | 6.43% | 2.87x |
| Classical Music Enthusiasts | 4.68% | 2.73x |
| Restaurant Menu Researchers | 4.09% | 2.72x |
| Childrens Museum Visitors | 5.26% | 2.59x |
| New York City Events Researchers | 2.92% | 2.56x |
| Surfers | 4.68% | 2.55x |
| EDM Festival Enthusiasts | 5.26% | 2.50x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.43% | 45.42x |
| Intermix | 2.63% | 40.45x |
| Topshop | 0.99% | 39.47x |
| Supreme | 0.30% | 30.26x |
| Calvin Klein | 1.23% | 29.72x |
| Zara | 7.26% | 28.61x |
| Ann Taylor | 5.80% | 28.29x |
| Free People | 7.16% | 25.04x |
| Saint Laurent Paris | 1.87% | 24.58x |
| Uniqlo | 3.63% | 24.21x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.92% | 6.07x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.71% | 5.73x |
| Chicago Cluster | 9.94% | 4.87x |
| Quotes & Inspiration | 1.75% | 4.68x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.18% | 4.27x |
| Canada Tourism Research Cluster | 0.24% | 3.64x |
| Southern California Tourism | 0.19% | 3.60x |
| Medical & Pharmaceutical Scholarship | 1.17% | 3.58x |
| Corporate Employment Pages | 0.47% | 3.57x |
| New York City Real Estate Research Cluster | 1.17% | 3.36x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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