Dstillery Audiences

SHAKE SHACK

Audience Size: 115.3 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 115.3 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 4.38% 2.65x
NBA Fans 3.85% 2.62x
Basketball Enthusiasts 5.25% 2.59x
California Skiers and Snowboarders 4.90% 2.46x
Los Angeles Clippers Fans 4.20% 2.36x
Shared Work Space Researchers 4.20% 2.32x
New York City Events Researchers 2.10% 2.31x
Phoenix Trip Planners 2.80% 2.26x
NHL Fans 3.15% 2.25x
Parents of High School Students 6.30% 2.16x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Intermix.

Location Composition Index
Intermix 2.05% 21.71x
Topshop 0.55% 14.85x
Bonobos 3.93% 14.31x
Free People 10.51% 14.15x
Zara 6.06% 13.84x
Calvin Klein 0.96% 13.62x
American Apparel 6.97% 13.29x
Club Monaco 2.18% 11.95x
Johnston and Murphy 1.14% 11.82x
Everlane 0.07% 11.12x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 3.33% 5.10x
Online Arcade Games 0.88% 5.06x
Backpacking 0.70% 4.83x
Scrapbooking & Home Art Projects 0.70% 4.64x
Charity Walks 0.33% 3.95x
Canada Tourism Research Cluster 0.24% 3.64x
Data Analysis & Scripting 0.53% 3.43x
Tahoe & Reno Tourism 0.35% 3.39x
Broadway Information 0.53% 3.28x
India Cluster 0.35% 3.23x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female