Dstillery Audiences

SHAKE SHACK

Audience Size: 11.3 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 11.3 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 9.21% 6.53x
Immigration Policy Researchers 9.21% 6.53x
Thrift Store Shoppers 7.41% 4.44x
Luxury Watch Shoppers 8.33% 4.41x
Romance Movie and TV enthusiasts 8.33% 4.32x
Adult Acne Sufferers 7.41% 4.27x
Competitive Car Brand Shoppers 9.21% 4.18x
Indian Food Enthusiasts 5.56% 4.00x
Medical Technology News Readers 8.33% 3.97x
Work Comes First Travelers 5.56% 3.92x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Free People.

Location Composition Index
Free People 10.07% 60.33x
Club Monaco 2.47% 51.51x
Bonobos 2.93% 47.06x
American Apparel 5.59% 45.86x
Zara 4.67% 41.35x
Uniqlo 1.92% 35.26x
Lululemon 8.88% 31.95x
Madewell 5.22% 29.81x
Ann Taylor 3.57% 25.87x
Urban Outfitters 5.40% 25.43x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 3.95% 5.41x
Entertainment & Viral News 8.33% 4.72x
Casual & Nintendo Gamers 8.33% 4.53x
Minnesota Local News Cluster 5.56% 3.74x
Canada Tourism Research Cluster 0.24% 3.64x
Baltimore Cluster 5.56% 3.40x
Build Your Own Computer Enthusiasts 2.63% 3.21x
Computer Printers 0.05% 3.07x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 3.06x
Virginia News 5.56% 3.04x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female