Dstillery Audiences

SHAKE SHACK

Audience Size: 281.8 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 281.8 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.21% 4.16x
United Arab Emirates Trip Planners 5.45% 4.12x
Ballet Enthusiasts 5.21% 3.84x
Luxury Womens Brands Shoppers 6.16% 3.22x
France Trip Planners 4.98% 3.21x
Cricket Enthusiasts 4.27% 3.16x
Shared Work Space Researchers 5.21% 3.16x
Caribbean Trip Planners 5.69% 3.14x
Investment Banking Professionals 4.74% 3.00x
Restaurant Menu Researchers 4.27% 2.88x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.

Location Composition Index
Topshop 2.40% 46.66x
Everlane 0.65% 39.34x
Intermix 3.97% 37.57x
Calvin Klein 2.10% 31.38x
Ann Taylor 8.99% 27.20x
Supreme 0.46% 26.59x
Joe's Jeans 0.78% 26.46x
Zara 10.05% 25.88x
Bonobos 5.40% 24.92x
Club Monaco 4.49% 24.80x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.42% 8.19x
Hudson Valley New York Media 2.61% 6.22x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.71% 5.73x
New York City Real Estate Research Cluster 1.66% 5.47x
South Africa News Cluster 0.71% 4.91x
NYC Tourist Attractions 1.18% 4.85x
Assorted Topics (Viral Media, Paid Traffic) 1.18% 4.27x
Marketing Professionals 0.35% 4.01x
Vancouver British Columbia Locals Cluster 1.66% 3.85x
New York City Family & Activity Cluster 2.84% 3.77x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male