Dstillery Audiences

SHAKE SHACK

Audience Size: 77.5 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 77.5 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.36% 4.21x
Work Visa Researchers 4.17% 3.44x
Travel Book Readers 3.23% 3.37x
Caribbean Destination Reopening Researchers 2.85% 3.00x
Telemedicine Content Readers 1.71% 2.92x
College Students 3.04% 2.91x
Tahoe Skiers and Snowboarders 4.93% 2.90x
EDM Festival Enthusiasts 4.93% 2.81x
Small Business COVID-19 Relief Researchers 2.47% 2.79x
Las Vegas Nightlife Researchers 5.31% 2.76x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Intermix.

Location Composition Index
Intermix 1.48% 24.46x
Topshop 0.40% 19.77x
Free People 8.73% 18.22x
Zara 4.75% 17.25x
Bonobos 2.83% 16.11x
American Apparel 5.28% 15.38x
Calvin Klein 0.58% 12.42x
Club Monaco 1.45% 12.20x
Johnston and Murphy 1.14% 11.82x
Lululemon 9.20% 10.93x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.52% 6.52x
Legal Information Research Cluster 0.76% 6.14x
Las Vegas Hotels 3.80% 5.23x
Live Music 1.33% 4.01x
Middle East News 0.52% 3.91x
Broadway Information 0.57% 3.78x
Canada Tourism Research Cluster 0.24% 3.64x
Alberta Canada Cluster 0.38% 3.55x
Data Analysis & Scripting 0.57% 3.48x
College Planning 0.95% 3.28x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male