Dstillery Audiences

SHAKE SHACK

Audience Size: 791.2 Thousand Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 791.2 thousand unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 3.38x
New York City Events Researchers 6.19% 2.38x
Ballet Enthusiasts 5.95% 2.29x
Real Estate Decision Makers 6.31% 2.28x
Executive Travelers 0.02% 2.24x
Online Grocery Shoppers 6.26% 2.20x
Major Airline Customers 5.26% 2.04x
New York Trip Planners 5.62% 2.04x
United Arab Emirates Trip Planners 4.93% 1.97x
Las Vegas Nightlife Researchers 5.59% 1.92x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.

Location Composition Index
Everlane 0.64% 31.77x
Topshop 1.95% 26.97x
Supreme 0.70% 24.78x
Intermix 3.24% 20.81x
Bonobos 4.94% 19.57x
Zara 8.16% 19.56x
Calvin Klein 1.70% 19.06x
Anthropologie 6.74% 18.25x
Uniqlo 4.64% 17.60x
Club Monaco 3.45% 17.05x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 27.82x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.20x
Home Décor, Furniture, & Decorating 0.02% 11.95x
Fashion & Cosmetics 0.02% 11.23x
Sports - Skiing, Snowboarding 0.02% 10.54x
Quinceanera Planning 0.02% 8.89x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 6.23x
Environmental Conservation 0.02% 5.89x
Local & Travel England - North Midlands 0.02% 5.10x
Quebec Hunting & Outdoors Cluster 0.02% 4.91x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male