Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 138.8 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 5.21% | 4.48x |
| Michigan County and Local Fair Visitors | 10.43% | 4.31x |
| Detroit Trip Planners | 6.55% | 4.19x |
| Detroit Lions Fans | 5.85% | 3.92x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.42% | 3.71x |
| Midwestern Voters | 9.23% | 3.16x |
| Pediatric Provider Researchers | 2.11% | 2.86x |
| Detroit Tigers Fans | 3.45% | 2.85x |
| Detroit Pistons Fans | 5.57% | 2.61x |
| Mens Business Clothes Shoppers | 0.85% | 2.54x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.81% | 32.94x |
| Topshop | 0.27% | 29.58x |
| Uniqlo | 1.53% | 25.85x |
| Zara | 2.81% | 24.78x |
| Club Monaco | 0.92% | 24.10x |
| Free People | 2.37% | 21.69x |
| Anthropologie | 4.44% | 19.97x |
| Madewell | 2.57% | 18.90x |
| Banana Republic | 4.50% | 18.53x |
| Armani | 1.73% | 17.73x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 5.43% | 8.72x |
| Michigan Cluster | 7.82% | 4.52x |
| Dial-Up Internet | 0.35% | 4.06x |
| Korea Cluster | 0.16% | 3.98x |
| Central & Northwest Ohio Cluster | 3.74% | 3.87x |
| Cleveland News | 5.14% | 3.82x |
| Ohio Universities | 0.21% | 3.63x |
| Online Mini Game Players | 0.28% | 3.28x |
| Computer Printers | 0.05% | 3.07x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 3.06x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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