Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 908.8 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.07% | 2.95x |
| Ballet Enthusiasts | 3.89% | 2.85x |
| New York Trip Planners | 3.74% | 2.68x |
| Broadway Fans | 2.71% | 2.38x |
| Real Estate Decision Makers | 6.35% | 2.29x |
| Houston Trip Planners | 3.41% | 2.25x |
| Executive Travelers | 0.02% | 2.24x |
| Online Grocery Shoppers | 6.03% | 2.19x |
| Restaurant Menu Researchers | 2.69% | 2.15x |
| SEO Specialists | 2.88% | 2.08x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Curious about what else the Shake Shack audience is interested in?
Sign Up
APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.33% | 30.20x |
| Supreme | 0.55% | 19.28x |
| Intermix | 1.84% | 18.21x |
| Zara | 5.58% | 17.78x |
| Club Monaco | 1.94% | 16.45x |
| Urban Outfitters | 9.98% | 15.95x |
| Hugo Boss | 4.14% | 14.91x |
| Uniqlo | 2.23% | 14.48x |
| Levi Strauss | 1.90% | 14.30x |
| Armani | 3.70% | 14.11x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Want to find more of the Shake Shack audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 0.20% | 4.87x |
| New York City Real Estate Research Cluster | 1.84% | 4.81x |
| New York City Education & News Cluster | 2.13% | 4.66x |
| NYC Tourist Attractions | 2.68% | 4.24x |
| Italy Cluster | 0.04% | 4.23x |
| Institutional Investing | 0.26% | 3.87x |
| Greece Cluster | 0.05% | 3.31x |
| Texas Media | 2.83% | 3.08x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 3.01x |
| New York City Family & Activity Cluster | 1.65% | 2.93x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Want to see more of the Content Affinities the Shake Shack audience visits?
Sign Up
DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Shake Shack audience?
Sign Up