Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 37.9 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 3.57% | 3.19x |
| Brooklyn Nets Fans | 5.21% | 3.05x |
| Readers of Costa Rican Content | 6.51% | 2.93x |
| SEO Specialists | 4.95% | 2.70x |
| New York City Events Researchers | 3.39% | 2.66x |
| Olympics Fans | 5.99% | 2.59x |
| Web Conferences and Remote Workers | 4.17% | 2.53x |
| Chess Enthusiasts | 4.95% | 2.52x |
| Northeastern Voters | 4.95% | 2.50x |
| Ecommerce Platform Researchers | 4.43% | 2.45x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Free People.
| Location | Composition | Index |
| Free People | 6.90% | 41.35x |
| Bonobos | 1.97% | 31.80x |
| American Apparel | 3.29% | 29.11x |
| Zara | 3.06% | 28.67x |
| Club Monaco | 1.05% | 24.33x |
| Lululemon | 6.31% | 22.19x |
| Uniqlo | 1.28% | 21.29x |
| Ann Taylor | 2.06% | 18.28x |
| Armani | 1.74% | 17.17x |
| Anthropologie | 4.12% | 14.16x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is Middle East News.
| Content Affinity | Composition | Index |
| Middle East News | 0.52% | 3.91x |
| Latin American News | 1.30% | 3.85x |
| Spain News - Madrid & Seville | 0.78% | 3.69x |
| Gossip & Entertainment | 0.52% | 3.66x |
| Canada Tourism Research Cluster | 0.24% | 3.64x |
| Hudson Valley New York Media | 1.30% | 3.61x |
| Studio & Franchise Video Game Players | 0.52% | 3.54x |
| New York City Family & Activity Cluster | 3.12% | 3.44x |
| New Hampshire News | 1.04% | 3.30x |
| Hockey | 1.82% | 3.29x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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