Dstillery Audiences

SHAKE SHACK

Audience Size: 1.1 Million Devices

Explore the Shake Shack Audience

Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Shake Shack audience.

Dstillery Crafted Audiences

INTERESTS

The Shake Shack audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.64% 3.88x
Ballet Enthusiasts 5.32% 3.65x
New York Trip Planners 5.52% 3.32x
Online Grocery Shoppers 9.13% 2.98x
Broadway Fans 3.78% 2.90x
Restaurant Menu Researchers 3.56% 2.87x
Real Estate Decision Makers 8.19% 2.70x
Venture Capitalists 3.11% 2.62x
New York Mets Fans 2.63% 2.50x
Investment Banking Professionals 3.56% 2.48x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shake Shack audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shake Shack audience is Everlane.

Location Composition Index
Everlane 0.47% 32.92x
Supreme 0.69% 20.41x
Intermix 2.34% 19.91x
Zara 6.74% 18.28x
Bonobos 1.22% 17.32x
Topshop 0.31% 17.16x
Levi Strauss 2.53% 16.79x
Club Monaco 2.09% 16.66x
Hugo Boss 6.02% 15.13x
Uniqlo 2.76% 15.06x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.88% 6.10x
New York City Education & News Cluster 2.75% 5.61x
NYC Tourist Attractions 3.99% 5.52x
New York City Family & Activity Cluster 2.57% 3.82x
Fashion Cluster 1.63% 2.80x
Washington & Northern Virginia 2.15% 2.33x
Connecticut News 2.85% 2.05x
Furniture & Home Improvement 1.51% 2.05x
Israel News 1.57% 1.97x
New Jersey News Cluster 2.88% 1.96x
Composition Percentage: The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shake Shack audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male