Explore the Shake Shack Audience
Below you'll find more information about the Shake Shack audience, broken down in different categories based on their digital and physical behaviors. These are 281.8 thousand unique devices whose actions qualify for the Shake Shack audience.
INTERESTS
The Shake Shack audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shake Shack audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.21% | 4.16x |
| United Arab Emirates Trip Planners | 5.45% | 4.12x |
| Ballet Enthusiasts | 5.21% | 3.84x |
| Luxury Womens Brands Shoppers | 6.16% | 3.22x |
| France Trip Planners | 4.98% | 3.21x |
| Cricket Enthusiasts | 4.27% | 3.16x |
| Shared Work Space Researchers | 5.21% | 3.16x |
| Caribbean Trip Planners | 5.69% | 3.14x |
| Investment Banking Professionals | 4.74% | 3.00x |
| Restaurant Menu Researchers | 4.27% | 2.88x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Interest attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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APPAREL RETAILERS
The Shake Shack audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shake Shack audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.40% | 46.66x |
| Everlane | 0.65% | 39.34x |
| Intermix | 3.97% | 37.57x |
| Calvin Klein | 2.10% | 31.38x |
| Ann Taylor | 8.99% | 27.20x |
| Supreme | 0.46% | 26.59x |
| Joe's Jeans | 0.78% | 26.46x |
| Zara | 10.05% | 25.88x |
| Bonobos | 5.40% | 24.92x |
| Club Monaco | 4.49% | 24.80x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Location attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shake Shack audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.42% | 8.19x |
| Hudson Valley New York Media | 2.61% | 6.22x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.71% | 5.73x |
| New York City Real Estate Research Cluster | 1.66% | 5.47x |
| South Africa News Cluster | 0.71% | 4.91x |
| NYC Tourist Attractions | 1.18% | 4.85x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.18% | 4.27x |
| Marketing Professionals | 0.35% | 4.01x |
| Vancouver British Columbia Locals Cluster | 1.66% | 3.85x |
| New York City Family & Activity Cluster | 2.84% | 3.77x |
Composition Percentage:
The overlap percentage between the Shake Shack audience and the Content Affinity attribute.
Index: A comparison of the Shake Shack audience to the internet population.
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DEMOGRAPHICS
The Shake Shack audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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