Dstillery Audiences

SHAWS MARKETS

Audience Size: 107.9 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 107.9 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 20.97% 9.83x
Cape Cod News Readers 14.85% 9.47x
New England Patriots Fans 12.78% 7.21x
Canoeing and Kayaking Enthusiasts 11.61% 6.44x
Boston Bruins Fans 9.18% 5.69x
Vermont Trip Planners 8.82% 5.33x
Boston Trip Planners 7.29% 4.85x
Portuguese Food Enthusiasts 6.21% 3.84x
Christmas Celebration Researchers 7.92% 3.62x
Boston Red Sox Fans 5.58% 3.50x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 4.22% 35.15x
Ralph Lauren 2.92% 11.07x
Talbots 6.55% 8.25x
Patagonia 1.83% 8.02x
Dressbarn 7.34% 7.79x
J. Crew 5.07% 6.57x
Abercrombie & Fitch 3.24% 6.11x
Brooks Brothers 3.59% 5.94x
Carhartt 2.23% 5.89x
Ann Taylor 2.70% 5.85x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 6.57% 21.73x
Rhode Island Cluster 4.59% 20.11x
Vermont Cluster 2.70% 17.44x
Maine Cluster 6.12% 16.44x
New England Universities 3.24% 9.82x
Boston Cluster 26.82% 9.71x
New England & Ivy League Sports 0.99% 6.06x
Online Games 0.90% 5.29x
Fire Fighting 0.23% 3.96x
Visa & Immigration 0.18% 3.96x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female