Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 99.2 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 23.85% | 9.51x |
| Cape Cod News Readers | 19.04% | 8.08x |
| New England Patriots Fans | 14.94% | 6.83x |
| Boston Bruins Fans | 12.38% | 6.08x |
| Canoeing and Kayaking Enthusiasts | 13.92% | 6.03x |
| Vermont Trip Planners | 11.87% | 5.22x |
| Christmas Celebration Researchers | 11.16% | 4.34x |
| Boston Red Sox Fans | 8.50% | 3.94x |
| Boston Trip Planners | 8.50% | 3.78x |
| Summer Festivals and Fairs Visitors | 8.50% | 3.71x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 4.66% | 35.48x |
| Ralph Lauren | 3.09% | 9.66x |
| Patagonia | 1.76% | 8.34x |
| Talbots | 6.40% | 8.24x |
| Dressbarn | 7.36% | 8.08x |
| Brooks Brothers | 4.33% | 6.82x |
| J. Crew | 6.35% | 6.82x |
| The North Face | 2.59% | 6.60x |
| Free People | 2.75% | 5.91x |
| Abercrombie & Fitch | 1.85% | 5.76x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 6.86% | 21.84x |
| Maine Cluster | 7.06% | 16.89x |
| Rhode Island Cluster | 4.20% | 15.94x |
| Vermont Cluster | 2.46% | 14.88x |
| Online Games | 2.15% | 11.81x |
| Boston Cluster | 28.97% | 8.90x |
| Brazil & Portugal News | 0.51% | 8.17x |
| New England Universities | 2.66% | 7.70x |
| Winter Sports & Gear | 0.72% | 6.45x |
| New England & Ivy League Sports | 0.92% | 5.46x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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