Dstillery Audiences

SHAWS MARKETS

Audience Size: 23.2 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 23.2 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 14.03% 14.09x
Cape Cod News Readers 12.47% 12.34x
School Closings Updates Readers 5.71% 10.57x
North East State Fair Visitors 23.64% 9.53x
Vermont Trip Planners 8.83% 7.58x
Waterfront Vacationers 9.87% 6.82x
Canoeing and Kayaking Enthusiasts 9.61% 6.09x
New England Patriots Fans 10.91% 6.05x
Boston Bruins Fans 6.49% 5.01x
UConn Huskies Fans 4.16% 4.94x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 1.31% 29.56x
Dressbarn 3.16% 9.40x
Talbots 2.21% 7.83x
The North Face 0.59% 7.12x
REI 0.63% 6.48x
J. Crew 1.89% 6.39x
Eddie Bauer 1.08% 5.63x
LOFT 2.12% 5.07x
Brooks Brothers 0.63% 4.58x
Banana Republic 1.67% 4.48x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 4.42% 18.31x
Maine Cluster 7.53% 14.44x
Rhode Island Cluster 3.90% 11.39x
Boston Cluster 24.68% 8.90x
Routers, Switches & Networking 0.53% 3.93x
Teaching Tools for Kids 0.52% 3.84x
Dubai Travel 1.04% 3.54x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.54% 3.53x
Knitting & Crochet 0.81% 3.38x
Upstate New York Travel Cluster 0.78% 3.20x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female