Dstillery Audiences

SHAWS MARKETS

Audience Size: 47.2 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 16.95% 10.78x
North East State Fair Visitors 20.90% 10.37x
Canoeing and Kayaking Enthusiasts 18.64% 9.74x
New England Patriots Fans 12.99% 6.59x
Vermont Trip Planners 10.73% 6.34x
Canada Trip Planners 6.21% 5.29x
Boston Red Sox Fans 9.89% 5.15x
Boston Bruins Fans 8.47% 5.04x
Portuguese Food Enthusiasts 7.63% 4.69x
Boston Trip Planners 5.93% 4.14x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 2.55% 35.68x
Dressbarn 4.69% 9.14x
Talbots 4.38% 9.07x
Ralph Lauren 1.59% 8.32x
Charlotte Russe 0.53% 7.54x
The North Face 1.41% 7.22x
Brooks Brothers 2.14% 6.18x
J. Crew 3.37% 6.08x
Patagonia 0.61% 5.94x
Eddie Bauer 1.73% 5.89x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 14.97% 25.29x
New England Universities 3.95% 22.08x
New Hampshire News 9.32% 21.41x
Vermont Cluster 2.26% 14.29x
Rhode Island Cluster 4.80% 12.51x
Boston Cluster 33.62% 7.71x
Pet Supplies 1.13% 7.52x
Personal Finance Researchers 0.85% 5.55x
Online Games 1.41% 5.44x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.85% 5.33x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female