Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 8.70% | 7.37x |
| Canoeing and Kayaking Enthusiasts | 8.51% | 7.26x |
| Vermont Trip Planners | 7.29% | 6.36x |
| Boston Bruins Fans | 5.76% | 5.81x |
| Boston Trip Planners | 4.16% | 5.10x |
| Boston Red Sox Fans | 3.84% | 4.37x |
| Summer Festivals and Fairs Visitors | 5.25% | 4.10x |
| Canada Trip Planners | 3.20% | 3.42x |
| Portuguese Food Enthusiasts | 3.71% | 3.36x |
| UConn Huskies Fans | 2.82% | 3.32x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is Talbots.
| Location | Composition | Index |
| Talbots | 3.16% | 10.43x |
| J. Crew | 3.39% | 9.19x |
| The North Face | 1.89% | 7.86x |
| REI | 2.29% | 7.40x |
| Urban Outfitters | 1.93% | 7.28x |
| Coach | 2.79% | 6.77x |
| Gymboree | 2.23% | 6.57x |
| Express | 1.13% | 5.97x |
| Victoria's Secret | 3.16% | 5.71x |
| Banana Republic | 2.62% | 5.64x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is Boston Cluster.
| Content Affinity | Composition | Index |
| Boston Cluster | 18.23% | 10.51x |
| New England Universities | 3.71% | 9.74x |
| Connecticut News | 2.75% | 2.93x |
| Garden Power Equipment | 1.09% | 2.17x |
| Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) | 1.22% | 2.02x |
| Child Development | 1.09% | 1.96x |
| Children's Learning Tools | 0.64% | 1.93x |
| Trucking | 0.83% | 1.89x |
| Boating & Yachts | 1.28% | 1.78x |
| Home Remodeling | 0.58% | 1.77x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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