Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 73.1 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 8.61% | 7.53x |
| Vermont Trip Planners | 7.75% | 6.19x |
| Canoeing and Kayaking Enthusiasts | 7.70% | 6.05x |
| Boston Trip Planners | 5.30% | 5.96x |
| Boston Bruins Fans | 5.26% | 5.14x |
| Boston Red Sox Fans | 3.81% | 4.42x |
| UConn Huskies Fans | 3.62% | 4.10x |
| Summer Festivals and Fairs Visitors | 5.26% | 3.87x |
| Christmas Celebration Researchers | 9.97% | 3.64x |
| Portuguese Food Enthusiasts | 3.58% | 3.51x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 3.33% | 54.93x |
| Ralph Lauren | 1.13% | 10.78x |
| Uniqlo | 1.46% | 9.42x |
| Express Outlets | 0.51% | 9.16x |
| Talbots | 5.22% | 8.45x |
| J. Crew | 4.07% | 8.28x |
| Express | 2.76% | 8.11x |
| REI | 2.70% | 7.82x |
| Abercrombie & Fitch | 3.21% | 7.69x |
| The North Face | 2.42% | 7.65x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 4.30% | 26.32x |
| New Hampshire News | 5.21% | 25.70x |
| Vermont Cluster | 3.08% | 20.99x |
| Maine Cluster | 3.94% | 14.86x |
| Boston Cluster | 17.54% | 9.62x |
| Online Games | 0.95% | 9.48x |
| New England Universities | 3.44% | 8.55x |
| New England & Ivy League Sports | 1.86% | 8.54x |
| Winter Sports & Gear | 0.59% | 3.85x |
| Home Decoration - Crafts & Kids | 0.32% | 3.50x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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