Dstillery Audiences

SHAWS MARKETS

Audience Size: 27.5 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 10.82% 12.46x
North East State Fair Visitors 20.24% 9.13x
Cape Cod News Readers 15.29% 8.50x
New England Patriots Fans 16.00% 7.70x
Canoeing and Kayaking Enthusiasts 15.53% 7.21x
Vermont Trip Planners 10.35% 6.36x
Boston Bruins Fans 10.82% 5.95x
Boston Trip Planners 8.24% 5.22x
Boston Red Sox Fans 10.59% 5.05x
Boston Celtics Fans 8.71% 4.62x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 2.27% 54.24x
Patagonia 0.91% 16.71x
The North Face 0.98% 11.11x
Talbots 4.44% 9.89x
Ralph Lauren 1.45% 9.80x
Charlotte Russe 0.41% 8.47x
Dressbarn 4.72% 8.39x
Ann Taylor 0.60% 7.32x
J. Crew 2.27% 6.91x
LOFT 2.99% 6.12x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 10.82% 25.46x
Maine Cluster 11.76% 18.66x
Rhode Island Cluster 7.06% 18.55x
Vermont Cluster 2.12% 12.97x
Online Games 2.59% 10.40x
Boston Cluster 26.82% 6.04x
New England Universities 0.94% 5.83x
Data, Analytics & Coding 0.87% 4.91x
Online Arcade Games 0.71% 4.86x
Power Tools 0.58% 3.76x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female