Dstillery Audiences

SHAWS MARKETS

Audience Size: 32.2 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 32.2 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 9.37% 11.52x
North East State Fair Visitors 21.31% 9.93x
Cape Cod News Readers 13.11% 8.72x
Canoeing and Kayaking Enthusiasts 13.11% 6.00x
New England Patriots Fans 11.01% 5.66x
Boston Trip Planners 6.79% 5.52x
Boston Bruins Fans 9.84% 5.38x
Vermont Trip Planners 7.73% 4.43x
Boston Red Sox Fans 7.73% 3.91x
Major Airline Customers 6.79% 3.78x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 1.49% 29.77x
Patagonia 0.51% 11.36x
Dressbarn 3.62% 7.28x
J. Crew 2.60% 6.83x
Talbots 2.32% 6.21x
Ann Taylor 0.60% 5.89x
Brooks Brothers 1.07% 5.70x
Uniqlo 0.29% 5.48x
LOFT 2.74% 5.00x
Ralph Lauren 0.74% 4.87x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 10.77% 21.58x
New Hampshire News 5.85% 18.90x
Rhode Island Cluster 4.92% 15.93x
Online Games 2.34% 15.01x
Boston Cluster 28.81% 8.02x
Back & Spine 0.94% 5.42x
Legal Information Research Cluster 0.94% 4.45x
Anime 0.94% 4.44x
Liberal Media - Political Activism 0.70% 3.77x
Upstate New York Travel Cluster 0.94% 3.51x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female