Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 5.14% | 13.62x |
| Cape Cod News Readers | 18.51% | 13.38x |
| North East State Fair Visitors | 21.85% | 12.17x |
| Canoeing and Kayaking Enthusiasts | 16.97% | 10.00x |
| New England Patriots Fans | 16.20% | 9.01x |
| Boston Bruins Fans | 11.31% | 7.46x |
| Vermont Trip Planners | 10.28% | 7.34x |
| Boston Red Sox Fans | 11.31% | 6.94x |
| Boston Trip Planners | 8.74% | 6.71x |
| Portuguese Food Enthusiasts | 7.20% | 5.29x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 3.61% | 32.40x |
| Ralph Lauren | 2.59% | 9.29x |
| Dressbarn | 6.42% | 8.82x |
| Talbots | 5.53% | 8.46x |
| Patagonia | 1.14% | 7.29x |
| The North Face | 2.29% | 7.24x |
| J. Crew | 5.51% | 7.06x |
| Brooks Brothers | 3.66% | 6.73x |
| Saint Laurent Paris | 0.80% | 6.34x |
| Ann Taylor | 2.00% | 6.05x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 9.51% | 27.68x |
| Maine Cluster | 11.31% | 25.49x |
| Vermont Cluster | 3.08% | 20.57x |
| Rhode Island Cluster | 5.14% | 16.60x |
| Online Games | 2.57% | 11.49x |
| Boston Cluster | 37.79% | 10.42x |
| New England Universities | 1.80% | 8.84x |
| Liberal Media - Political Activism | 1.03% | 4.86x |
| Connecticut News | 9.25% | 4.38x |
| Legal Information Research Cluster | 1.03% | 3.96x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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