Dstillery Audiences

SHAWS MARKETS

Audience Size: 20.6 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 18.78% 8.66x
Boston Trip Planners 9.39% 8.41x
Waterfront Vacationers 7.51% 6.66x
Cape Cod News Readers 4.69% 6.53x
School Closings Updates Readers 8.45% 6.14x
Vermont Trip Planners 5.63% 5.82x
Modern Art Museum Researchers 4.23% 5.37x
Boston Bruins Fans 6.10% 4.04x
Canoeing and Kayaking Enthusiasts 8.92% 3.86x
POS Systems & Software Researchers 5.16% 3.55x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 2.00% 54.09x
Dressbarn 3.06% 11.29x
Talbots 1.86% 9.66x
Abercrombie & Fitch 0.65% 7.90x
The North Face 0.46% 7.79x
Banana Republic 1.07% 7.78x
REI 0.65% 7.68x
Kate Spade 0.37% 7.61x
J. Crew 1.25% 7.08x
Carhartt 0.37% 6.59x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 7.04% 19.34x
Boston Cluster 16.43% 9.74x
Online Quiz & List Readers 1.41% 5.74x
Latin American Spanish Language News 1.41% 4.62x
Connecticut News 2.35% 4.46x
Routers, Switches & Networking 0.52% 4.23x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.54% 3.53x
Latin American News 1.41% 3.51x
Minecraft Video Game Players 1.05% 3.32x
Furniture Shopping 0.47% 3.11x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female