Dstillery Audiences

SHAWS MARKETS

Audience Size: 57.9 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 57.9 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 13.22% 12.27x
School Closings Updates Readers 6.23% 11.37x
North East State Fair Visitors 20.21% 10.53x
New England Patriots Fans 12.01% 7.28x
Canoeing and Kayaking Enthusiasts 12.16% 6.59x
Boston Trip Planners 5.32% 6.35x
Boston Bruins Fans 8.51% 6.23x
Vermont Trip Planners 6.99% 5.75x
Major Airline Customers 7.29% 5.06x
Boston Red Sox Fans 7.75% 5.05x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 4.72% 29.82x
Patagonia 1.30% 8.47x
Charlotte Russe 1.10% 6.58x
Talbots 7.29% 5.97x
The North Face 2.06% 5.95x
Dressbarn 8.48% 5.03x
J. Crew 6.28% 5.01x
Ann Taylor 1.77% 5.01x
Ralph Lauren 2.30% 4.41x
LOFT 7.99% 4.20x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 8.51% 34.54x
Maine Cluster 8.05% 19.33x
Rhode Island Cluster 4.56% 17.22x
Online Games 1.52% 12.98x
Vermont Cluster 0.91% 11.68x
Boston Cluster 25.53% 8.43x
Liberal Media - Political Activism 0.61% 5.01x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.46% 4.38x
Charity Walks 0.30% 3.72x
Travel, Food, Fashion & Fitness 0.28% 3.68x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female