Dstillery Audiences

SHAWS MARKETS

Audience Size: 16.5 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 10.83% 13.92x
North East State Fair Visitors 25.00% 10.85x
Cape Cod News Readers 15.83% 9.15x
Vermont Trip Planners 13.33% 7.42x
New England Patriots Fans 15.83% 6.96x
Canoeing and Kayaking Enthusiasts 15.00% 6.54x
Boston Bruins Fans 11.67% 5.88x
UConn Huskies Fans 8.33% 5.11x
Christmas Celebration Researchers 13.33% 5.03x
Nutrition Conscious Eaters 6.67% 4.87x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 3.25% 45.76x
Patagonia 0.96% 17.49x
The North Face 1.32% 10.16x
Talbots 4.87% 10.15x
Ralph Lauren 1.86% 9.92x
J. Crew 4.63% 9.49x
Bonobos 0.48% 7.82x
LOFT 5.17% 7.44x
Dressbarn 4.81% 7.22x
Brooks Brothers 1.74% 7.04x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 15.00% 28.49x
Vegetarian Diet 3.33% 7.59x
Boston Cluster 29.17% 7.26x
Guitars & Instruments 2.19% 6.07x
Minecraft Video Game Players 2.50% 4.05x
Fishing 0.79% 3.97x
Luxury Sneakers 1.67% 3.72x
Knitting & Crochet 1.67% 3.61x
Pet Adoption 1.67% 3.60x
Theme Park Tourism 1.09% 3.59x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female