Dstillery Audiences

SHAWS MARKETS

Audience Size: 100.9 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 100.9 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 9.14% 8.08x
New England Patriots Fans 7.76% 6.96x
Vermont Trip Planners 7.70% 5.77x
Canoeing and Kayaking Enthusiasts 6.89% 5.59x
Boston Bruins Fans 6.01% 5.53x
Boston Trip Planners 5.51% 5.17x
Boston Red Sox Fans 4.32% 4.66x
Summer Festivals and Fairs Visitors 5.26% 3.90x
Christmas Celebration Researchers 9.14% 3.15x
Snow Removal Researchers 3.13% 3.12x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 3.33% 47.26x
Talbots 6.10% 8.90x
Uniqlo 1.63% 8.82x
Ralph Lauren 1.17% 8.50x
Express Outlets 0.80% 8.39x
J. Crew 3.97% 8.31x
The North Face 2.51% 7.76x
REI 2.44% 7.59x
Express 3.02% 7.41x
Abercrombie & Fitch 3.41% 7.34x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 5.64% 24.17x
Vermont Cluster 2.76% 16.90x
Rhode Island Cluster 2.44% 13.50x
Maine Cluster 4.01% 13.43x
Boston Cluster 20.41% 9.15x
New England & Ivy League Sports 1.94% 7.76x
New England Universities 3.19% 6.81x
Connecticut News 4.07% 2.90x
Vegetarian Diet 1.50% 1.69x
Do It Yourself 4.70% 1.44x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male