Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 32.2 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 9.37% | 11.52x |
| North East State Fair Visitors | 21.31% | 9.93x |
| Cape Cod News Readers | 13.11% | 8.72x |
| Canoeing and Kayaking Enthusiasts | 13.11% | 6.00x |
| New England Patriots Fans | 11.01% | 5.66x |
| Boston Trip Planners | 6.79% | 5.52x |
| Boston Bruins Fans | 9.84% | 5.38x |
| Vermont Trip Planners | 7.73% | 4.43x |
| Boston Red Sox Fans | 7.73% | 3.91x |
| Major Airline Customers | 6.79% | 3.78x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.49% | 29.77x |
| Patagonia | 0.51% | 11.36x |
| Dressbarn | 3.62% | 7.28x |
| J. Crew | 2.60% | 6.83x |
| Talbots | 2.32% | 6.21x |
| Ann Taylor | 0.60% | 5.89x |
| Brooks Brothers | 1.07% | 5.70x |
| Uniqlo | 0.29% | 5.48x |
| LOFT | 2.74% | 5.00x |
| Ralph Lauren | 0.74% | 4.87x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 10.77% | 21.58x |
| New Hampshire News | 5.85% | 18.90x |
| Rhode Island Cluster | 4.92% | 15.93x |
| Online Games | 2.34% | 15.01x |
| Boston Cluster | 28.81% | 8.02x |
| Back & Spine | 0.94% | 5.42x |
| Legal Information Research Cluster | 0.94% | 4.45x |
| Anime | 0.94% | 4.44x |
| Liberal Media - Political Activism | 0.70% | 3.77x |
| Upstate New York Travel Cluster | 0.94% | 3.51x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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