Dstillery Audiences

SHAWS MARKETS

Audience Size: 26.7 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 16.67% 11.37x
Boston Bruins Fans 7.58% 8.82x
Vermont Trip Planners 8.33% 8.11x
Canoeing and Kayaking Enthusiasts 9.85% 8.07x
Cape Cod News Readers 6.82% 7.92x
Boston Red Sox Fans 7.58% 7.90x
New England Patriots Fans 7.58% 7.87x
School Closings Updates Readers 3.79% 7.42x
Food Delivery Service Users 3.03% 7.36x
Christmas Celebration Researchers 11.36% 6.94x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 3.46% 59.54x
Patagonia 1.36% 21.70x
Ann Taylor 1.47% 12.76x
Ralph Lauren 1.99% 10.72x
Talbots 4.71% 10.40x
Brooks Brothers 2.20% 10.08x
J. Crew 4.19% 9.63x
Dressbarn 5.65% 8.85x
The North Face 1.30% 8.17x
Lululemon 2.20% 8.04x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Online Games.

Content Affinity Composition Index
Online Games 2.30% 13.55x
Boston Cluster 19.70% 10.27x
Home Decoration - Remodeling & Outdoors 3.03% 4.36x
Fishing 0.79% 3.97x
Tiny & Modular Home Researchers 0.66% 3.55x
Hockey 1.64% 3.52x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 2.27% 3.47x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.58% 3.27x
Online Ticket Buyers 0.67% 3.13x
Right Wing Blogs - Conspiracy Theories 0.99% 3.07x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female