Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 16.95% | 10.78x |
| North East State Fair Visitors | 20.90% | 10.37x |
| Canoeing and Kayaking Enthusiasts | 18.64% | 9.74x |
| New England Patriots Fans | 12.99% | 6.59x |
| Vermont Trip Planners | 10.73% | 6.34x |
| Canada Trip Planners | 6.21% | 5.29x |
| Boston Red Sox Fans | 9.89% | 5.15x |
| Boston Bruins Fans | 8.47% | 5.04x |
| Portuguese Food Enthusiasts | 7.63% | 4.69x |
| Boston Trip Planners | 5.93% | 4.14x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.55% | 35.68x |
| Dressbarn | 4.69% | 9.14x |
| Talbots | 4.38% | 9.07x |
| Ralph Lauren | 1.59% | 8.32x |
| Charlotte Russe | 0.53% | 7.54x |
| The North Face | 1.41% | 7.22x |
| Brooks Brothers | 2.14% | 6.18x |
| J. Crew | 3.37% | 6.08x |
| Patagonia | 0.61% | 5.94x |
| Eddie Bauer | 1.73% | 5.89x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 14.97% | 25.29x |
| New England Universities | 3.95% | 22.08x |
| New Hampshire News | 9.32% | 21.41x |
| Vermont Cluster | 2.26% | 14.29x |
| Rhode Island Cluster | 4.80% | 12.51x |
| Boston Cluster | 33.62% | 7.71x |
| Pet Supplies | 1.13% | 7.52x |
| Personal Finance Researchers | 0.85% | 5.55x |
| Online Games | 1.41% | 5.44x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.85% | 5.33x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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