Dstillery Audiences

SHAWS MARKETS

Audience Size: 99.2 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 99.2 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 23.85% 9.51x
Cape Cod News Readers 19.04% 8.08x
New England Patriots Fans 14.94% 6.83x
Boston Bruins Fans 12.38% 6.08x
Canoeing and Kayaking Enthusiasts 13.92% 6.03x
Vermont Trip Planners 11.87% 5.22x
Christmas Celebration Researchers 11.16% 4.34x
Boston Red Sox Fans 8.50% 3.94x
Boston Trip Planners 8.50% 3.78x
Summer Festivals and Fairs Visitors 8.50% 3.71x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 4.66% 35.48x
Ralph Lauren 3.09% 9.66x
Patagonia 1.76% 8.34x
Talbots 6.40% 8.24x
Dressbarn 7.36% 8.08x
Brooks Brothers 4.33% 6.82x
J. Crew 6.35% 6.82x
The North Face 2.59% 6.60x
Free People 2.75% 5.91x
Abercrombie & Fitch 1.85% 5.76x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 6.86% 21.84x
Maine Cluster 7.06% 16.89x
Rhode Island Cluster 4.20% 15.94x
Vermont Cluster 2.46% 14.88x
Online Games 2.15% 11.81x
Boston Cluster 28.97% 8.90x
Brazil & Portugal News 0.51% 8.17x
New England Universities 2.66% 7.70x
Winter Sports & Gear 0.72% 6.45x
New England & Ivy League Sports 0.92% 5.46x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female