Dstillery Audiences

SHAWS MARKETS

Audience Size: 40.6 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 40.6 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 7.91% 18.74x
Cape Cod News Readers 11.02% 12.32x
North East State Fair Visitors 19.77% 9.41x
Waterfront Vacationers 11.86% 8.76x
Modern Art Museum Researchers 3.95% 7.25x
Boston Bruins Fans 8.76% 6.83x
New England Patriots Fans 10.17% 6.16x
Vermont Trip Planners 6.21% 5.90x
Canoeing and Kayaking Enthusiasts 9.32% 5.64x
Boston Trip Planners 2.82% 5.43x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 5.46% 27.92x
Patagonia 1.23% 6.38x
The North Face 3.12% 6.19x
Talbots 9.02% 5.80x
Charlotte Russe 1.40% 5.77x
J. Crew 8.01% 4.94x
Dressbarn 10.79% 4.88x
Ann Taylor 2.28% 4.58x
Brooks Brothers 3.44% 4.23x
LOFT 10.82% 4.19x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 10.17% 23.78x
New Hampshire News 3.95% 16.26x
Rhode Island Cluster 3.39% 13.19x
Boston Cluster 24.01% 8.81x
New York City Real Estate Research Cluster 0.85% 5.75x
Quotes & Inspiration 0.58% 5.09x
Healthcare - Dermatology & Aging 0.85% 4.69x
Computers & Accessories 1.69% 3.98x
Tiny & Modular Home Researchers 0.56% 3.87x
Teaching Tools for Kids 0.85% 3.75x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male