Dstillery Audiences

SHAWS MARKETS

Audience Size: 73.1 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 73.1 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 8.61% 7.53x
Vermont Trip Planners 7.75% 6.19x
Canoeing and Kayaking Enthusiasts 7.70% 6.05x
Boston Trip Planners 5.30% 5.96x
Boston Bruins Fans 5.26% 5.14x
Boston Red Sox Fans 3.81% 4.42x
UConn Huskies Fans 3.62% 4.10x
Summer Festivals and Fairs Visitors 5.26% 3.87x
Christmas Celebration Researchers 9.97% 3.64x
Portuguese Food Enthusiasts 3.58% 3.51x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 3.33% 54.93x
Ralph Lauren 1.13% 10.78x
Uniqlo 1.46% 9.42x
Express Outlets 0.51% 9.16x
Talbots 5.22% 8.45x
J. Crew 4.07% 8.28x
Express 2.76% 8.11x
REI 2.70% 7.82x
Abercrombie & Fitch 3.21% 7.69x
The North Face 2.42% 7.65x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 4.30% 26.32x
New Hampshire News 5.21% 25.70x
Vermont Cluster 3.08% 20.99x
Maine Cluster 3.94% 14.86x
Boston Cluster 17.54% 9.62x
Online Games 0.95% 9.48x
New England Universities 3.44% 8.55x
New England & Ivy League Sports 1.86% 8.54x
Winter Sports & Gear 0.59% 3.85x
Home Decoration - Crafts & Kids 0.32% 3.50x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female