Dstillery Audiences

SHAWS MARKETS

Audience Size: 77.4 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 5.14% 13.62x
Cape Cod News Readers 18.51% 13.38x
North East State Fair Visitors 21.85% 12.17x
Canoeing and Kayaking Enthusiasts 16.97% 10.00x
New England Patriots Fans 16.20% 9.01x
Boston Bruins Fans 11.31% 7.46x
Vermont Trip Planners 10.28% 7.34x
Boston Red Sox Fans 11.31% 6.94x
Boston Trip Planners 8.74% 6.71x
Portuguese Food Enthusiasts 7.20% 5.29x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 3.61% 32.40x
Ralph Lauren 2.59% 9.29x
Dressbarn 6.42% 8.82x
Talbots 5.53% 8.46x
Patagonia 1.14% 7.29x
The North Face 2.29% 7.24x
J. Crew 5.51% 7.06x
Brooks Brothers 3.66% 6.73x
Saint Laurent Paris 0.80% 6.34x
Ann Taylor 2.00% 6.05x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 9.51% 27.68x
Maine Cluster 11.31% 25.49x
Vermont Cluster 3.08% 20.57x
Rhode Island Cluster 5.14% 16.60x
Online Games 2.57% 11.49x
Boston Cluster 37.79% 10.42x
New England Universities 1.80% 8.84x
Liberal Media - Political Activism 1.03% 4.86x
Connecticut News 9.25% 4.38x
Legal Information Research Cluster 1.03% 3.96x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female