Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 57.9 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 13.22% | 12.27x |
| School Closings Updates Readers | 6.23% | 11.37x |
| North East State Fair Visitors | 20.21% | 10.53x |
| New England Patriots Fans | 12.01% | 7.28x |
| Canoeing and Kayaking Enthusiasts | 12.16% | 6.59x |
| Boston Trip Planners | 5.32% | 6.35x |
| Boston Bruins Fans | 8.51% | 6.23x |
| Vermont Trip Planners | 6.99% | 5.75x |
| Major Airline Customers | 7.29% | 5.06x |
| Boston Red Sox Fans | 7.75% | 5.05x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Curious about what else the Shaws Markets audience is interested in?
Sign Up
APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 4.72% | 29.82x |
| Patagonia | 1.30% | 8.47x |
| Charlotte Russe | 1.10% | 6.58x |
| Talbots | 7.29% | 5.97x |
| The North Face | 2.06% | 5.95x |
| Dressbarn | 8.48% | 5.03x |
| J. Crew | 6.28% | 5.01x |
| Ann Taylor | 1.77% | 5.01x |
| Ralph Lauren | 2.30% | 4.41x |
| LOFT | 7.99% | 4.20x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Want to find more of the Shaws Markets audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 8.51% | 34.54x |
| Maine Cluster | 8.05% | 19.33x |
| Rhode Island Cluster | 4.56% | 17.22x |
| Online Games | 1.52% | 12.98x |
| Vermont Cluster | 0.91% | 11.68x |
| Boston Cluster | 25.53% | 8.43x |
| Liberal Media - Political Activism | 0.61% | 5.01x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.46% | 4.38x |
| Charity Walks | 0.30% | 3.72x |
| Travel, Food, Fashion & Fitness | 0.28% | 3.68x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Want to see more of the Content Affinities the Shaws Markets audience visits?
Sign Up
DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Shaws Markets audience?
Sign Up