Explore the Shaws Markets Audience
Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Shaws Markets audience.
INTERESTS
The Shaws Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shaws Markets audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 16.67% | 11.37x |
| Boston Bruins Fans | 7.58% | 8.82x |
| Vermont Trip Planners | 8.33% | 8.11x |
| Canoeing and Kayaking Enthusiasts | 9.85% | 8.07x |
| Cape Cod News Readers | 6.82% | 7.92x |
| Boston Red Sox Fans | 7.58% | 7.90x |
| New England Patriots Fans | 7.58% | 7.87x |
| School Closings Updates Readers | 3.79% | 7.42x |
| Food Delivery Service Users | 3.03% | 7.36x |
| Christmas Celebration Researchers | 11.36% | 6.94x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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APPAREL RETAILERS
The Shaws Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 3.46% | 59.54x |
| Patagonia | 1.36% | 21.70x |
| Ann Taylor | 1.47% | 12.76x |
| Ralph Lauren | 1.99% | 10.72x |
| Talbots | 4.71% | 10.40x |
| Brooks Brothers | 2.20% | 10.08x |
| J. Crew | 4.19% | 9.63x |
| Dressbarn | 5.65% | 8.85x |
| The North Face | 1.30% | 8.17x |
| Lululemon | 2.20% | 8.04x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shaws Markets audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 2.30% | 13.55x |
| Boston Cluster | 19.70% | 10.27x |
| Home Decoration - Remodeling & Outdoors | 3.03% | 4.36x |
| Fishing | 0.79% | 3.97x |
| Tiny & Modular Home Researchers | 0.66% | 3.55x |
| Hockey | 1.64% | 3.52x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 2.27% | 3.47x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.58% | 3.27x |
| Online Ticket Buyers | 0.67% | 3.13x |
| Right Wing Blogs - Conspiracy Theories | 0.99% | 3.07x |
Composition Percentage:
The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
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DEMOGRAPHICS
The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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