Dstillery Audiences

SHAWS MARKETS

Audience Size: 32.5 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 8.70% 7.37x
Canoeing and Kayaking Enthusiasts 8.51% 7.26x
Vermont Trip Planners 7.29% 6.36x
Boston Bruins Fans 5.76% 5.81x
Boston Trip Planners 4.16% 5.10x
Boston Red Sox Fans 3.84% 4.37x
Summer Festivals and Fairs Visitors 5.25% 4.10x
Canada Trip Planners 3.20% 3.42x
Portuguese Food Enthusiasts 3.71% 3.36x
UConn Huskies Fans 2.82% 3.32x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is Talbots.

Location Composition Index
Talbots 3.16% 10.43x
J. Crew 3.39% 9.19x
The North Face 1.89% 7.86x
REI 2.29% 7.40x
Urban Outfitters 1.93% 7.28x
Coach 2.79% 6.77x
Gymboree 2.23% 6.57x
Express 1.13% 5.97x
Victoria's Secret 3.16% 5.71x
Banana Republic 2.62% 5.64x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 18.23% 10.51x
New England Universities 3.71% 9.74x
Connecticut News 2.75% 2.93x
Garden Power Equipment 1.09% 2.17x
Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) 1.22% 2.02x
Child Development 1.09% 1.96x
Children's Learning Tools 0.64% 1.93x
Trucking 0.83% 1.89x
Boating & Yachts 1.28% 1.78x
Home Remodeling 0.58% 1.77x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female