Dstillery Audiences

SHAWS MARKETS

Audience Size: 113.7 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 113.7 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.06% 13.80x
North East State Fair Visitors 20.24% 8.41x
Cape Cod News Readers 13.72% 6.40x
New England Patriots Fans 11.52% 5.31x
Canoeing and Kayaking Enthusiasts 11.90% 5.28x
Vermont Trip Planners 9.33% 4.04x
Boston Bruins Fans 7.58% 3.80x
Christmas Celebration Researchers 8.42% 3.31x
Boston Red Sox Fans 6.22% 3.19x
Boston Trip Planners 6.60% 3.11x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 3.59% 34.09x
Ralph Lauren 2.51% 10.05x
REI 2.80% 9.16x
Carhartt 0.96% 9.03x
Talbots 5.89% 7.90x
Dressbarn 6.07% 7.07x
Ann Taylor 2.63% 6.47x
J. Crew 4.85% 6.24x
Brooks Brothers 3.48% 6.06x
Patagonia 1.58% 6.01x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Canada News.

Content Affinity Composition Index
Canada News 0.06% 76.09x
Sports - Skiing, Snowboarding 0.16% 74.04x
Home Décor, Furniture, & Decorating 0.06% 38.04x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.08% 34.10x
Flags & Trump 0.13% 25.51x
Quinceanera Planning 0.07% 25.25x
Quebec Hunting & Outdoors Cluster 0.03% 24.12x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 22.29x
Watches & Jewelry 0.02% 21.78x
Quebec Job Seeker Cluster 0.06% 19.38x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female