Dstillery Audiences

SHAWS MARKETS

Audience Size: 111.2 Thousand Devices

Explore the Shaws Markets Audience

Below you'll find more information about the Shaws Markets audience, broken down in different categories based on their digital and physical behaviors. These are 111.2 thousand unique devices whose actions qualify for the Shaws Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Shaws Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shaws Markets audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 10.38% 7.49x
Cape Cod News Readers 10.12% 7.05x
Canoeing and Kayaking Enthusiasts 10.25% 6.79x
Vermont Trip Planners 10.06% 6.04x
Boston Trip Planners 7.27% 5.59x
Boston Bruins Fans 6.55% 5.43x
Christmas Celebration Researchers 7.59% 4.19x
Boston Red Sox Fans 4.74% 4.16x
Summer Festivals and Fairs Visitors 5.45% 3.97x
UConn Huskies Fans 4.54% 3.76x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Interest attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shaws Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shaws Markets audience is LL Bean.

Location Composition Index
LL Bean 2.98% 34.68x
REI 3.66% 11.56x
Ralph Lauren 1.63% 8.19x
Talbots 6.10% 8.08x
Uniqlo 1.58% 7.04x
The North Face 2.26% 6.58x
Ann Taylor 3.03% 6.47x
Dressbarn 4.88% 6.42x
Abercrombie & Fitch 3.64% 6.28x
J. Crew 3.74% 6.09x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Location attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shaws Markets audience is Canada News.

Content Affinity Composition Index
Canada News 0.06% 76.09x
Sports - Skiing, Snowboarding 0.16% 74.04x
Assorted Topics (Animals, Clothing, Events, Education) 0.19% 44.78x
Home Décor, Furniture, & Decorating 0.06% 38.04x
Flags & Trump 0.13% 25.51x
Quinceanera Planning 0.07% 25.25x
Quebec Hunting & Outdoors Cluster 0.03% 24.12x
New Hampshire News 7.53% 23.99x
Watches & Jewelry 0.02% 21.78x
Quebec Job Seeker Cluster 0.06% 19.38x
Composition Percentage: The overlap percentage between the Shaws Markets audience and the Content Affinity attribute.
Index: A comparison of the Shaws Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shaws Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male