Dstillery Audiences

SHEETZ

Audience Size: 84.4 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 84.4 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 10.94% 4.52x
Penn State Nittany Lions Fans 6.91% 4.16x
Pittsburgh Pirates Fans 8.64% 3.86x
North Carolina Football Fans 11.13% 3.83x
Pittsburgh Penguins Fans 6.91% 3.31x
North Carolina Travel Researchers 9.79% 3.27x
Norfolk and Virginia Beach Trip Planners 8.64% 3.09x
Myrtle Beach Trip Planners 6.72% 2.83x
Northeastern Voters 5.37% 2.82x
Renaissance Faire Visitors 5.57% 2.50x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.49% 5.96x
Gymboree 2.26% 4.44x
Talbots 1.53% 3.94x
Madewell 0.50% 3.72x
Johnston and Murphy 0.01% 3.55x
American Eagle Outfitters 2.40% 3.33x
Hollister 1.55% 3.21x
Journeys 3.54% 3.10x
Brooks Brothers 0.58% 3.02x
Bonobos 0.15% 3.01x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 4.80% 7.39x
North Carolina Education 4.41% 6.20x
Crossword & Puzzle Players 0.77% 5.94x
Pittsburgh News 9.60% 4.76x
Northeast Pennsylvania Cluster 3.65% 4.62x
Central Pennsylvania Cluster 9.98% 4.37x
North Carolina News 9.21% 4.17x
North Carolina 5.76% 4.00x
Ohio Universities 0.91% 3.99x
Equestrian Cluster 0.58% 3.70x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male