Dstillery Audiences

SHEETZ

Audience Size: 644.6 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 644.6 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 11.98% 5.13x
North Carolina Travel Researchers 10.19% 4.41x
Penn State Nittany Lions Fans 7.79% 4.28x
North Carolina Football Fans 8.60% 3.74x
Ohio County and Local Fair Visitors 8.70% 3.66x
Washington DC Trip Planners 9.12% 3.63x
Pittsburgh Pirates Fans 7.59% 3.54x
Republicans 6.43% 3.48x
Norfolk and Virginia Beach Trip Planners 7.92% 3.09x
Water Park Visitors 7.14% 3.03x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 2.10% 8.03x
Gymboree 4.43% 4.65x
Talbots 3.00% 4.56x
American Eagle Outfitters 5.16% 4.32x
LL Bean 0.47% 4.22x
Express Outlets 0.76% 4.14x
Jos A. Bank Clothiers 3.37% 3.96x
Journeys 6.99% 3.88x
Dressbarn 2.82% 3.86x
Hollister 3.34% 3.78x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.98% 9.51x
West Virginia News 5.29% 7.64x
South Carolina Beach Travel 0.68% 6.99x
Central Pennsylvania Cluster 12.89% 5.56x
Pittsburgh News 10.78% 5.37x
North Carolina News 8.34% 4.30x
Northeast Pennsylvania Cluster 4.06% 4.11x
Telescopes 0.16% 4.04x
Cleveland News 7.89% 3.57x
Beach & Intimate Wear 0.06% 3.32x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female