Dstillery Audiences

SHEETZ

Audience Size: 225.6 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 225.6 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 9.80% 4.20x
Washington DC Trip Planners 7.66% 3.30x
Penn State Nittany Lions Fans 5.52% 3.24x
North Carolina Travel Researchers 7.94% 2.99x
Pittsburgh Pirates Fans 6.85% 2.99x
Norfolk and Virginia Beach Trip Planners 7.04% 2.92x
North Carolina Football Fans 7.37% 2.90x
Ohio County and Local Fair Visitors 8.80% 2.89x
Pittsburgh Penguins Fans 5.14% 2.42x
Myrtle Beach Trip Planners 5.38% 2.41x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.63% 6.48x
Gymboree 2.34% 3.99x
Madewell 0.59% 3.89x
Johnston and Murphy 0.01% 3.55x
American Eagle Outfitters 2.64% 3.54x
Talbots 1.82% 3.43x
Journeys 3.77% 3.27x
Express Outlets 0.41% 3.13x
Brooks Brothers 0.73% 3.09x
Victoria's Secret 3.52% 3.04x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 4.61% 7.49x
North Carolina Education 4.19% 6.35x
Electrical Engineering 0.14% 5.84x
Engineering 0.14% 5.42x
Southeast College Athletics 0.14% 4.90x
Central Pennsylvania Cluster 8.71% 4.15x
Motorsports 0.24% 3.83x
Pittsburgh News 7.66% 3.79x
Northeast Pennsylvania Cluster 2.81% 3.77x
Music Education 0.14% 3.75x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female