Dstillery Audiences

SHEETZ

Audience Size: 148.6 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 148.6 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 5.77% 6.25x
Pennsylvania County and Local Fair Visitors 9.29% 4.87x
Audio Equipment Researchers 4.23% 4.59x
Pittsburgh Penguins Fans 4.64% 3.59x
Pittsburgh Pirates Fans 5.18% 3.22x
South Atlantic State Fair Visitors 6.61% 3.20x
Renaissance Faire Visitors 5.48% 3.19x
Myrtle Beach Trip Planners 5.60% 3.14x
Pittsburgh Steelers Fans 4.40% 3.02x
Ohio County and Local Fair Visitors 6.85% 3.00x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.01% 6.72x
Johnston and Murphy 0.01% 3.55x
Jos A. Bank Clothiers 1.09% 3.21x
Talbots 0.89% 3.17x
Dressbarn 1.06% 3.15x
Carhartt 9.23% 2.91x
Abercrombie & Fitch 0.20% 2.88x
Journeys 2.06% 2.60x
Ralph Lauren 0.25% 2.58x
The Childrens Place 1.43% 2.57x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 3.10% 8.25x
West Virginia News 5.00% 7.89x
Central Pennsylvania Cluster 10.60% 6.88x
Pittsburgh News 7.80% 6.53x
Northeast Pennsylvania Cluster 3.63% 5.85x
Music Production 0.18% 4.63x
Assorted Topics (Car News, Animals, Viral Media) 0.18% 4.39x
Mortgages & Insurance 0.07% 3.90x
Teen Hair 0.12% 3.75x
Canadian Universities 0.02% 3.23x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female