Dstillery Audiences

SHEETZ

Audience Size: 280.4 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 280.4 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 5.16% 6.40x
Republicans 3.47% 4.23x
Pittsburgh Penguins Fans 3.52% 3.97x
Pittsburgh Steelers Fans 3.57% 3.85x
Washington DC Trip Planners 5.22% 3.75x
Pittsburg Pirates Fans 3.61% 3.68x
North Carolina Travel Researchers 8.95% 3.45x
Water Park Visitors 4.49% 3.39x
Myrtle Beach Trip Planners 3.54% 3.23x
Norfolk and Virginia Beach Trip Planners 8.55% 3.22x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.51% 10.46x
Charlotte Russe 0.83% 5.24x
Dressbarn 1.40% 4.67x
Old Navy 2.06% 4.67x
Carhartt 7.47% 4.52x
Journeys 0.91% 4.26x
Talbots 1.24% 4.24x
Chicos 1.37% 4.21x
Hollister 0.52% 4.18x
American Eagle Outfitters 1.65% 4.14x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 2.56% 10.86x
Central Pennsylvania Cluster 7.23% 9.65x
Pittsburgh News 6.41% 9.18x
North Carolina Education 3.68% 8.54x
South Carolina Beach Travel 0.74% 4.79x
Northeast Pennsylvania Cluster 2.40% 4.76x
North Carolina News 2.76% 4.09x
Cleveland News 3.34% 4.06x
Virginia News 3.85% 3.58x
Lacrosse College Athletics 0.25% 2.97x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female