Dstillery Audiences

SHEETZ

Audience Size: 374.9 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 374.9 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 13.58% 5.94x
Penn State Nittany Lions Fans 9.86% 5.58x
Pittsburgh Pirates Fans 9.08% 4.32x
North Carolina Football Fans 9.86% 4.04x
Washington DC Trip Planners 8.92% 3.93x
Pittsburgh Penguins Fans 7.59% 3.82x
North Carolina Travel Researchers 9.27% 3.74x
Norfolk and Virginia Beach Trip Planners 8.41% 3.37x
Northeastern Voters 5.48% 3.19x
Pittsburgh Steelers Fans 6.89% 3.14x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.47% 7.82x
Express Outlets 0.49% 4.33x
Gymboree 2.47% 4.14x
Talbots 1.93% 3.99x
American Eagle Outfitters 2.92% 3.74x
Johnston and Murphy 0.01% 3.55x
Journeys 4.45% 3.54x
Jos A. Bank Clothiers 2.13% 3.51x
Hollister 1.81% 3.35x
Carhartt 19.61% 3.26x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.81% 6.79x
West Virginia News 5.71% 6.41x
Northeast Pennsylvania Cluster 6.61% 5.77x
South Carolina Beach Travel 0.43% 5.59x
International Development & Health 0.12% 5.36x
Pittsburgh News 14.59% 5.31x
Central Pennsylvania Cluster 15.61% 5.24x
Local & Travel England - East Midlands 0.12% 5.19x
Bird Watching 0.16% 4.53x
Fire Fighting 0.20% 4.09x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male