Explore the Sheetz Audience
Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 91.7 thousand unique devices whose actions qualify for the Sheetz audience.
INTERESTS
The Sheetz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheetz audience is Backyard Farmers.
| Interest | Composition | Index |
| Backyard Farmers | 9.09% | 6.79x |
| Airfrying Enthusiasts | 9.09% | 6.19x |
| Turkey Trip Planners | 6.82% | 5.95x |
| Video Gamers | 6.82% | 5.81x |
| South Carolina Gamecocks Fans | 6.82% | 5.75x |
| Sustainable Food Researchers | 11.36% | 5.70x |
| Atlanta United Fans | 6.82% | 5.68x |
| eSports Enthusiasts | 6.82% | 5.62x |
| Rome Trip Planners | 6.82% | 5.62x |
| PlayStation Enthusiasts | 9.09% | 5.61x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
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APPAREL RETAILERS
The Sheetz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheetz audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 2.87% | 5.77x |
| Journeys | 4.55% | 4.59x |
| Belk | 1.19% | 4.05x |
| Mens Wearhouse | 3.11% | 3.89x |
| Carhartt | 27.27% | 3.64x |
| Johnston and Murphy | 0.01% | 3.55x |
| Jos A. Bank Clothiers | 1.44% | 3.50x |
| Madewell | 0.48% | 3.47x |
| American Eagle Outfitters | 2.15% | 3.39x |
| Victoria's Secret | 3.35% | 3.35x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheetz audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 0.14% | 5.42x |
| Combat Sports | 6.82% | 5.27x |
| Casual & Nintendo Gamers | 6.82% | 5.18x |
| Studio & Franchise Video Game Players | 0.72% | 4.90x |
| Collectibles - Coins & Sports Cards | 0.41% | 4.58x |
| Car Forums | 6.82% | 4.48x |
| Internet Service Provider Sites | 0.18% | 4.26x |
| Kitchen Blog Readers | 13.64% | 3.92x |
| Healthcare - Doctors & Diagnosis | 0.19% | 3.90x |
| Assorted Topics (Art, Life Hacks, Banking, Humor) | 6.82% | 3.82x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
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DEMOGRAPHICS
The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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