Dstillery Audiences

SHEETZ

Audience Size: 903.4 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 903.4 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 8.67% 4.67x
North Carolina Travel Researchers 9.04% 3.82x
Republicans 7.15% 3.71x
Washington DC Trip Planners 9.03% 3.62x
Norfolk and Virginia Beach Trip Planners 8.17% 3.32x
Ohio County and Local Fair Visitors 7.66% 3.26x
North Carolina Football Fans 7.70% 3.08x
Pittsburgh Steelers Fans 6.12% 3.07x
Pittsburgh Pirates Fans 6.37% 3.05x
Pittsburgh Penguins Fans 6.14% 3.04x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.70% 7.84x
Talbots 3.31% 4.44x
Express Outlets 0.80% 4.25x
Gymboree 3.21% 4.07x
American Eagle Outfitters 5.44% 3.87x
Jos A. Bank Clothiers 3.44% 3.81x
Dressbarn 3.20% 3.72x
Carhartt 0.37% 3.51x
LL Bean 0.36% 3.45x
Aeropostale 2.95% 3.31x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.15% 8.52x
West Virginia News 3.59% 8.42x
Central Pennsylvania Cluster 10.91% 7.71x
Pittsburgh News 9.01% 6.91x
Rural Living 0.03% 6.07x
Local & Travel England - North Midlands 0.02% 5.93x
Northeast Pennsylvania Cluster 3.93% 5.09x
South Carolina Beach Travel 0.94% 4.91x
North Carolina News 5.61% 4.25x
Virginia Athletics 0.15% 3.88x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female