Dstillery Audiences

SHEETZ

Audience Size: 602 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 602 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 4.95% 4.30x
Pennsylvania County and Local Fair Visitors 9.16% 4.25x
Pittsburgh Pirates Fans 6.32% 3.53x
Washington DC Trip Planners 7.60% 3.50x
North Carolina Travel Researchers 8.35% 3.43x
South Atlantic State Fair Visitors 6.81% 3.19x
Pittsburgh Penguins Fans 4.97% 3.19x
North Carolina Football Fans 8.00% 3.10x
Norfolk and Virginia Beach Trip Planners 6.86% 3.04x
Myrtle Beach Trip Planners 5.32% 2.82x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.55x
Belk 3.73% 3.44x
Talbots 3.80% 2.23x
American Eagle Outfitters 5.68% 2.00x
Brooks Brothers 1.71% 1.90x
Dressbarn 4.58% 1.88x
Madewell 1.46% 1.85x
Jos A. Bank Clothiers 4.26% 1.84x
LL Bean 0.42% 1.83x
Gymboree 4.53% 1.77x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 5.22% 8.51x
North Carolina Education 3.52% 6.77x
Healthcare Jobs 0.05% 5.47x
Pittsburgh News 7.67% 5.32x
Central Pennsylvania Cluster 7.79% 4.90x
Northeast Pennsylvania Cluster 2.64% 4.36x
Farming & Agriculture 0.05% 3.86x
Police Gear 0.03% 3.47x
North Carolina News 5.53% 3.42x
Canadian Universities 0.02% 3.23x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female