Dstillery Audiences

SHEETZ

Audience Size: 450 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 450 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 5.87% 4.41x
Pennsylvania County and Local Fair Visitors 9.76% 4.38x
North Carolina Travel Researchers 9.08% 3.75x
North Carolina Football Fans 8.28% 3.49x
Washington DC Trip Planners 7.09% 3.28x
Pittsburgh Penguins Fans 5.16% 3.15x
Ohio County and Local Fair Visitors 7.88% 3.13x
Pittsburgh Pirates Fans 5.58% 3.13x
Myrtle Beach Trip Planners 6.29% 3.08x
Norfolk and Virginia Beach Trip Planners 6.80% 3.01x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.55x
Belk 1.58% 3.12x
Talbots 1.90% 2.04x
American Eagle Outfitters 2.66% 1.78x
Dressbarn 2.25% 1.77x
Madewell 0.69% 1.72x
Ralph Lauren 0.72% 1.71x
Brooks Brothers 0.82% 1.71x
Gymboree 2.25% 1.70x
Jos A. Bank Clothiers 2.08% 1.68x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 4.87% 8.50x
North Carolina Education 4.92% 8.41x
Education Cluster 0.07% 5.71x
Healthcare Jobs 0.05% 5.47x
Pittsburgh News 8.50% 5.22x
Central Pennsylvania Cluster 8.92% 4.65x
Northeast Pennsylvania Cluster 3.30% 4.64x
Book Publishers 0.05% 4.51x
Car Keys, Locks & Remotes 0.04% 3.97x
Virginia Athletics 0.04% 3.84x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female