Dstillery Audiences

SHEETZ

Audience Size: 300 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 300 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 7.21% 5.92x
Pennsylvania County and Local Fair Visitors 12.26% 5.51x
Pittsburgh Penguins Fans 6.57% 3.71x
Pittsburgh Pirates Fans 7.32% 3.71x
Norfolk and Virginia Beach Trip Planners 7.96% 3.02x
Pittsburgh Steelers Fans 5.52% 3.00x
South Atlantic State Fair Visitors 6.80% 3.00x
Washington DC Trip Planners 3.78% 2.99x
Northeastern Voters 5.29% 2.99x
Ohio County and Local Fair Visitors 7.73% 2.97x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 3.10% 5.89x
Johnston and Murphy 0.01% 3.55x
Talbots 2.73% 3.31x
Madewell 1.10% 2.97x
American Eagle Outfitters 4.07% 2.96x
Jos A. Bank Clothiers 3.33% 2.95x
Dressbarn 3.29% 2.91x
Abercrombie & Fitch 0.25% 2.72x
Aeropostale 3.86% 2.65x
Journeys 6.22% 2.65x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 5.17% 7.32x
Pittsburgh News 10.98% 6.77x
Central Pennsylvania Cluster 11.91% 6.35x
North Carolina Education 3.37% 6.27x
Northeast Pennsylvania Cluster 3.89% 5.48x
Southeast College Athletics 0.35% 4.27x
Mortgages & Insurance 0.07% 3.90x
Career Cluster A 0.12% 3.88x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 3.69x
Bags & Luggage 0.10% 3.29x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female