Dstillery Audiences

SHEETZ

Audience Size: 549.7 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 549.7 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 5.30% 6.37x
Republicans 3.99% 4.70x
Pittsburgh Penguins Fans 3.72% 4.03x
Washington DC Trip Planners 5.14% 3.99x
Pittsburg Pirates Fans 3.99% 3.89x
Pittsburgh Steelers Fans 3.34% 3.72x
Water Park Visitors 5.05% 3.37x
Norfolk and Virginia Beach Trip Planners 8.64% 3.25x
North Carolina Football Fans 3.96% 3.23x
North Carolina Travel Researchers 8.90% 3.18x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 2.31% 10.27x
Charlotte Russe 1.29% 4.84x
Jos A. Bank Clothiers 2.42% 4.83x
Aeropostale 2.03% 4.66x
American Eagle Outfitters 3.43% 4.65x
Gymboree 1.89% 4.61x
Brooks Brothers 2.35% 4.57x
Chicos 2.48% 4.46x
Carhartt 11.93% 4.43x
Ralph Lauren 0.45% 4.33x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 2.97% 11.86x
Central Pennsylvania Cluster 7.62% 9.93x
Pittsburgh News 6.42% 8.94x
North Carolina Education 3.56% 8.24x
South Carolina Beach Travel 0.87% 6.28x
Mid-Atlantic Beaches 0.07% 5.67x
Northeast Pennsylvania Cluster 2.58% 5.06x
Virginia Athletics 0.16% 4.50x
Cleveland News 3.55% 4.33x
North Carolina News 2.58% 3.91x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female