Dstillery Audiences

SHEETZ

Audience Size: 141.8 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 141.8 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 8.12% 4.47x
Penn State Nittany Lions Fans 5.41% 4.29x
Audio Equipment Researchers 5.48% 4.28x
Pittsburgh Penguins Fans 5.48% 3.78x
Pittsburgh Steelers Fans 5.48% 3.61x
South Atlantic State Fair Visitors 6.27% 3.25x
Washington DC Trip Planners 2.11% 3.22x
Rome Trip Planners 2.71% 3.11x
Ohio County and Local Fair Visitors 7.99% 3.03x
Renaissance Faire Visitors 4.69% 2.87x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 0.88% 8.96x
Jos A. Bank Clothiers 0.67% 4.32x
Abercrombie & Fitch 0.35% 4.28x
Columbia 0.25% 4.03x
Calvin Klein 0.11% 3.92x
Talbots 0.74% 3.84x
Brooks Brothers 0.34% 3.76x
Aeropostale 1.30% 3.74x
Journeys 2.01% 3.69x
Dressbarn 0.96% 3.55x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 4.62% 8.53x
Central Pennsylvania Cluster 9.11% 7.41x
Southeast College Athletics 0.33% 7.06x
Pittsburgh News 6.14% 6.96x
North Carolina Education 2.05% 6.19x
Northeast Pennsylvania Cluster 2.97% 5.23x
Mortgages & Insurance 0.07% 3.90x
North Carolina News 2.64% 3.42x
Virginia News 3.89% 3.23x
Canadian Universities 0.02% 3.23x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female