Dstillery Audiences

SHEETZ

Audience Size: 748.3 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 748.3 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 5.67% 6.76x
Republicans 4.55% 4.88x
Pittsburgh Pirates Fans 3.96% 4.01x
Washington DC Trip Planners 5.16% 3.94x
Pittsburgh Penguins Fans 3.62% 3.76x
Pittsburgh Steelers Fans 3.42% 3.65x
Water Park Visitors 4.50% 3.42x
North Carolina Football Fans 4.27% 3.21x
North Carolina Travel Researchers 7.93% 3.07x
Myrtle Beach Trip Planners 3.12% 3.06x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 2.28% 10.03x
Gymboree 2.04% 4.91x
Aeropostale 2.11% 4.81x
American Eagle Outfitters 3.64% 4.63x
Carhartt 9.74% 4.53x
Jos A. Bank Clothiers 3.01% 4.52x
Dressbarn 2.92% 4.50x
Chicos 2.90% 4.48x
Brooks Brothers 2.34% 4.46x
Talbots 2.99% 4.39x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 2.82% 10.89x
Central Pennsylvania Cluster 8.23% 9.14x
Pittsburgh News 6.81% 8.27x
North Carolina Education 3.79% 8.24x
Northeast Pennsylvania Cluster 3.25% 5.78x
North Carolina News 3.15% 4.05x
Cleveland News 3.81% 3.92x
Virginia News 4.20% 3.54x
North Carolina 1.67% 2.73x
Baltimore Cluster 2.67% 2.15x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female