Explore the Sheetz Audience
Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 141.8 thousand unique devices whose actions qualify for the Sheetz audience.
INTERESTS
The Sheetz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 8.12% | 4.47x |
| Penn State Nittany Lions Fans | 5.41% | 4.29x |
| Audio Equipment Researchers | 5.48% | 4.28x |
| Pittsburgh Penguins Fans | 5.48% | 3.78x |
| Pittsburgh Steelers Fans | 5.48% | 3.61x |
| South Atlantic State Fair Visitors | 6.27% | 3.25x |
| Washington DC Trip Planners | 2.11% | 3.22x |
| Rome Trip Planners | 2.71% | 3.11x |
| Ohio County and Local Fair Visitors | 7.99% | 3.03x |
| Renaissance Faire Visitors | 4.69% | 2.87x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
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APPAREL RETAILERS
The Sheetz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.
| Location | Composition | Index |
| Belk | 0.88% | 8.96x |
| Jos A. Bank Clothiers | 0.67% | 4.32x |
| Abercrombie & Fitch | 0.35% | 4.28x |
| Columbia | 0.25% | 4.03x |
| Calvin Klein | 0.11% | 3.92x |
| Talbots | 0.74% | 3.84x |
| Brooks Brothers | 0.34% | 3.76x |
| Aeropostale | 1.30% | 3.74x |
| Journeys | 2.01% | 3.69x |
| Dressbarn | 0.96% | 3.55x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 4.62% | 8.53x |
| Central Pennsylvania Cluster | 9.11% | 7.41x |
| Southeast College Athletics | 0.33% | 7.06x |
| Pittsburgh News | 6.14% | 6.96x |
| North Carolina Education | 2.05% | 6.19x |
| Northeast Pennsylvania Cluster | 2.97% | 5.23x |
| Mortgages & Insurance | 0.07% | 3.90x |
| North Carolina News | 2.64% | 3.42x |
| Virginia News | 3.89% | 3.23x |
| Canadian Universities | 0.02% | 3.23x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
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DEMOGRAPHICS
The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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