Explore the Sheetz Audience
Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 823.5 thousand unique devices whose actions qualify for the Sheetz audience.
INTERESTS
The Sheetz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 7.04% | 6.08x |
| Republicans | 5.35% | 4.22x |
| Pittsburgh Pirates Fans | 4.89% | 3.85x |
| Pittsburgh Penguins Fans | 4.57% | 3.83x |
| Pittsburgh Steelers Fans | 4.31% | 3.76x |
| North Carolina Travel Researchers | 6.36% | 3.67x |
| Washington DC Trip Planners | 6.46% | 3.55x |
| Water Park Visitors | 5.68% | 3.27x |
| Norfolk and Virginia Beach Trip Planners | 5.82% | 3.21x |
| North Carolina Football Fans | 5.30% | 3.01x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
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APPAREL RETAILERS
The Sheetz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.
| Location | Composition | Index |
| Belk | 1.93% | 8.71x |
| Gymboree | 2.43% | 4.43x |
| Talbots | 3.20% | 4.23x |
| Express Outlets | 0.58% | 4.18x |
| Jos A. Bank Clothiers | 3.84% | 4.17x |
| Aeropostale | 2.39% | 4.10x |
| American Eagle Outfitters | 4.58% | 4.08x |
| Carhartt | 5.51% | 4.08x |
| Dressbarn | 3.03% | 3.98x |
| Chicos | 3.00% | 3.72x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 3.48% | 9.60x |
| Central Pennsylvania Cluster | 10.86% | 8.54x |
| Handyman Tools | 0.01% | 7.85x |
| Pittsburgh News | 8.74% | 7.78x |
| North Carolina Education | 4.24% | 7.53x |
| ISPs & Local Services | 0.03% | 6.27x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.19x |
| South Carolina Beach Travel | 1.13% | 5.74x |
| Northeast Pennsylvania Cluster | 3.82% | 5.07x |
| Cleveland News | 5.78% | 4.27x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
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DEMOGRAPHICS
The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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