Explore the Sheetz Audience
Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 910.4 thousand unique devices whose actions qualify for the Sheetz audience.
INTERESTS
The Sheetz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 8.30% | 5.44x |
| Republicans | 6.97% | 4.37x |
| Washington DC Trip Planners | 9.08% | 4.06x |
| Pittsburgh Penguins Fans | 6.84% | 3.94x |
| North Carolina Travel Researchers | 8.08% | 3.91x |
| Pittsburgh Pirates Fans | 7.43% | 3.89x |
| North Carolina Football Fans | 7.58% | 3.66x |
| Pittsburgh Steelers Fans | 6.22% | 3.44x |
| Norfolk and Virginia Beach Trip Planners | 7.55% | 3.40x |
| Ohio County and Local Fair Visitors | 7.65% | 3.33x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
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APPAREL RETAILERS
The Sheetz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.
| Location | Composition | Index |
| Belk | 1.86% | 7.39x |
| Talbots | 3.55% | 4.47x |
| Express Outlets | 0.86% | 4.16x |
| Gymboree | 3.85% | 3.82x |
| Jos A. Bank Clothiers | 3.65% | 3.79x |
| LL Bean | 0.45% | 3.75x |
| American Eagle Outfitters | 5.84% | 3.74x |
| Dressbarn | 3.35% | 3.56x |
| Aeropostale | 3.58% | 3.10x |
| Chicos | 3.35% | 3.06x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 4.86% | 8.51x |
| Central Pennsylvania Cluster | 11.81% | 8.36x |
| West Virginia News | 3.73% | 7.82x |
| Pittsburgh News | 9.69% | 6.69x |
| Northeast Pennsylvania Cluster | 3.78% | 5.38x |
| South Carolina Beach Travel | 0.66% | 4.63x |
| Virginia Athletics | 0.12% | 4.15x |
| Cleveland News | 6.27% | 4.13x |
| North Carolina News | 5.11% | 4.01x |
| South Carolina Travel | 0.03% | 3.79x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
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DEMOGRAPHICS
The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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