Dstillery Audiences

SHEETZ

Audience Size: 910.4 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 910.4 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 8.30% 5.44x
Republicans 6.97% 4.37x
Washington DC Trip Planners 9.08% 4.06x
Pittsburgh Penguins Fans 6.84% 3.94x
North Carolina Travel Researchers 8.08% 3.91x
Pittsburgh Pirates Fans 7.43% 3.89x
North Carolina Football Fans 7.58% 3.66x
Pittsburgh Steelers Fans 6.22% 3.44x
Norfolk and Virginia Beach Trip Planners 7.55% 3.40x
Ohio County and Local Fair Visitors 7.65% 3.33x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.86% 7.39x
Talbots 3.55% 4.47x
Express Outlets 0.86% 4.16x
Gymboree 3.85% 3.82x
Jos A. Bank Clothiers 3.65% 3.79x
LL Bean 0.45% 3.75x
American Eagle Outfitters 5.84% 3.74x
Dressbarn 3.35% 3.56x
Aeropostale 3.58% 3.10x
Chicos 3.35% 3.06x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.86% 8.51x
Central Pennsylvania Cluster 11.81% 8.36x
West Virginia News 3.73% 7.82x
Pittsburgh News 9.69% 6.69x
Northeast Pennsylvania Cluster 3.78% 5.38x
South Carolina Beach Travel 0.66% 4.63x
Virginia Athletics 0.12% 4.15x
Cleveland News 6.27% 4.13x
North Carolina News 5.11% 4.01x
South Carolina Travel 0.03% 3.79x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female