Dstillery Audiences

SHEETZ

Audience Size: 768.2 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 768.2 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 8.70% 5.18x
Republicans 6.85% 4.09x
North Carolina Travel Researchers 8.18% 3.79x
Washington DC Trip Planners 8.55% 3.62x
North Carolina Football Fans 7.31% 3.59x
Pittsburgh Pirates Fans 7.34% 3.56x
Norfolk and Virginia Beach Trip Planners 7.37% 3.29x
Pittsburgh Penguins Fans 6.13% 3.19x
Ohio County and Local Fair Visitors 7.07% 3.12x
Pittsburgh Steelers Fans 6.00% 3.01x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 2.18% 7.72x
Talbots 3.35% 4.51x
Gymboree 4.62% 4.20x
LL Bean 0.53% 4.13x
American Eagle Outfitters 5.42% 4.12x
Express Outlets 0.85% 4.01x
Jos A. Bank Clothiers 3.69% 3.84x
Dressbarn 3.14% 3.68x
Journeys 6.62% 3.58x
Hollister 3.53% 3.49x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.76% 9.58x
West Virginia News 4.37% 7.89x
Central Pennsylvania Cluster 13.91% 7.52x
Pittsburgh News 9.44% 5.59x
South Carolina Beach Travel 0.50% 4.70x
Northeast Pennsylvania Cluster 3.28% 4.21x
Alternative Streaming Services 0.03% 3.89x
Mid-Atlantic Beaches 0.05% 3.82x
North Carolina News 5.36% 3.75x
Cleveland News 6.03% 3.40x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female