Dstillery Audiences

SHEETZ

Audience Size: 841 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 841 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 8.26% 4.86x
Republicans 7.27% 4.29x
North Carolina Travel Researchers 8.36% 3.85x
Washington DC Trip Planners 8.66% 3.50x
Ohio County and Local Fair Visitors 7.79% 3.32x
Pittsburgh Penguins Fans 6.14% 3.21x
Pittsburgh Pirates Fans 6.60% 3.21x
Norfolk and Virginia Beach Trip Planners 7.67% 3.14x
North Carolina Football Fans 7.22% 3.05x
Pittsburgh Steelers Fans 5.95% 3.01x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 2.25% 7.71x
Talbots 3.74% 4.73x
Gymboree 4.95% 4.14x
American Eagle Outfitters 6.30% 4.08x
LL Bean 0.55% 4.07x
Express Outlets 0.94% 4.06x
Jos A. Bank Clothiers 3.93% 3.94x
Dressbarn 3.52% 3.77x
Journeys 6.19% 3.44x
Hollister 3.64% 3.40x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.84% 8.58x
West Virginia News 3.62% 7.59x
Central Pennsylvania Cluster 11.53% 7.07x
Pittsburgh News 9.16% 5.98x
Northeast Pennsylvania Cluster 3.56% 5.04x
South Carolina Beach Travel 0.60% 5.03x
Cleveland News 5.93% 3.71x
North Carolina News 4.78% 3.69x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.31x
Canadian Universities 0.02% 3.23x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female