Dstillery Audiences

SHEETZ

Audience Size: 91.7 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 91.7 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Backyard Farmers.

Interest Composition Index
Backyard Farmers 9.09% 6.79x
Airfrying Enthusiasts 9.09% 6.19x
Turkey Trip Planners 6.82% 5.95x
Video Gamers 6.82% 5.81x
South Carolina Gamecocks Fans 6.82% 5.75x
Sustainable Food Researchers 11.36% 5.70x
Atlanta United Fans 6.82% 5.68x
eSports Enthusiasts 6.82% 5.62x
Rome Trip Planners 6.82% 5.62x
PlayStation Enthusiasts 9.09% 5.61x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Gymboree.

Location Composition Index
Gymboree 2.87% 5.77x
Journeys 4.55% 4.59x
Belk 1.19% 4.05x
Mens Wearhouse 3.11% 3.89x
Carhartt 27.27% 3.64x
Johnston and Murphy 0.01% 3.55x
Jos A. Bank Clothiers 1.44% 3.50x
Madewell 0.48% 3.47x
American Eagle Outfitters 2.15% 3.39x
Victoria's Secret 3.35% 3.35x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is Engineering.

Content Affinity Composition Index
Engineering 0.14% 5.42x
Combat Sports 6.82% 5.27x
Casual & Nintendo Gamers 6.82% 5.18x
Studio & Franchise Video Game Players 0.72% 4.90x
Collectibles - Coins & Sports Cards 0.41% 4.58x
Car Forums 6.82% 4.48x
Internet Service Provider Sites 0.18% 4.26x
Kitchen Blog Readers 13.64% 3.92x
Healthcare - Doctors & Diagnosis 0.19% 3.90x
Assorted Topics (Art, Life Hacks, Banking, Humor) 6.82% 3.82x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male