Dstillery Audiences

SHEETZ

Audience Size: 244.2 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 244.2 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 14.44% 5.85x
Penn State Nittany Lions Fans 9.36% 5.19x
Pittsburgh Pirates Fans 8.58% 3.96x
North Carolina Football Fans 8.58% 3.73x
Pittsburgh Penguins Fans 7.55% 3.68x
Washington DC Trip Planners 8.42% 3.63x
North Carolina Travel Researchers 8.99% 3.54x
Renaissance Faire Visitors 7.18% 3.26x
Ohio County and Local Fair Visitors 9.82% 3.20x
Norfolk and Virginia Beach Trip Planners 7.51% 3.08x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.16% 6.07x
Gymboree 1.57% 3.79x
Madewell 0.39% 3.67x
Johnston and Murphy 0.01% 3.55x
Brooks Brothers 0.59% 3.52x
American Eagle Outfitters 1.80% 3.35x
Talbots 1.44% 3.26x
Journeys 2.60% 3.24x
Jos A. Bank Clothiers 1.40% 2.93x
Victoria's Secret 2.33% 2.88x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.02% 6.61x
West Virginia News 5.20% 6.09x
Northeast Pennsylvania Cluster 6.52% 5.83x
Christian Music 0.12% 5.66x
Central Pennsylvania Cluster 15.55% 5.02x
Pittsburgh News 13.53% 4.99x
Lacrosse College Athletics 0.12% 4.26x
South Carolina Beach Travel 0.25% 4.24x
Celebrity Gossip 0.25% 4.06x
Comedy Content 0.08% 3.88x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male