Explore the Sheetz Audience
Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 300 thousand unique devices whose actions qualify for the Sheetz audience.
INTERESTS
The Sheetz audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 7.21% | 5.92x |
| Pennsylvania County and Local Fair Visitors | 12.26% | 5.51x |
| Pittsburgh Penguins Fans | 6.57% | 3.71x |
| Pittsburgh Pirates Fans | 7.32% | 3.71x |
| Norfolk and Virginia Beach Trip Planners | 7.96% | 3.02x |
| Pittsburgh Steelers Fans | 5.52% | 3.00x |
| South Atlantic State Fair Visitors | 6.80% | 3.00x |
| Washington DC Trip Planners | 3.78% | 2.99x |
| Northeastern Voters | 5.29% | 2.99x |
| Ohio County and Local Fair Visitors | 7.73% | 2.97x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
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APPAREL RETAILERS
The Sheetz audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.
| Location | Composition | Index |
| Belk | 3.10% | 5.89x |
| Johnston and Murphy | 0.01% | 3.55x |
| Talbots | 2.73% | 3.31x |
| Madewell | 1.10% | 2.97x |
| American Eagle Outfitters | 4.07% | 2.96x |
| Jos A. Bank Clothiers | 3.33% | 2.95x |
| Dressbarn | 3.29% | 2.91x |
| Abercrombie & Fitch | 0.25% | 2.72x |
| Aeropostale | 3.86% | 2.65x |
| Journeys | 6.22% | 2.65x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 5.17% | 7.32x |
| Pittsburgh News | 10.98% | 6.77x |
| Central Pennsylvania Cluster | 11.91% | 6.35x |
| North Carolina Education | 3.37% | 6.27x |
| Northeast Pennsylvania Cluster | 3.89% | 5.48x |
| Southeast College Athletics | 0.35% | 4.27x |
| Mortgages & Insurance | 0.07% | 3.90x |
| Career Cluster A | 0.12% | 3.88x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.12% | 3.69x |
| Bags & Luggage | 0.10% | 3.29x |
Composition Percentage:
The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
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DEMOGRAPHICS
The Sheetz audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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