Dstillery Audiences

SHEETZ

Audience Size: 823.5 Thousand Devices

Explore the Sheetz Audience

Below you'll find more information about the Sheetz audience, broken down in different categories based on their digital and physical behaviors. These are 823.5 thousand unique devices whose actions qualify for the Sheetz audience.

Dstillery Crafted Audiences

INTERESTS

The Sheetz audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheetz audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 7.04% 6.08x
Republicans 5.35% 4.22x
Pittsburgh Pirates Fans 4.89% 3.85x
Pittsburgh Penguins Fans 4.57% 3.83x
Pittsburgh Steelers Fans 4.31% 3.76x
North Carolina Travel Researchers 6.36% 3.67x
Washington DC Trip Planners 6.46% 3.55x
Water Park Visitors 5.68% 3.27x
Norfolk and Virginia Beach Trip Planners 5.82% 3.21x
North Carolina Football Fans 5.30% 3.01x
Composition Percentage: The overlap percentage between the Sheetz audience and the Interest attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheetz audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheetz audience is Belk.

Location Composition Index
Belk 1.93% 8.71x
Gymboree 2.43% 4.43x
Talbots 3.20% 4.23x
Express Outlets 0.58% 4.18x
Jos A. Bank Clothiers 3.84% 4.17x
Aeropostale 2.39% 4.10x
American Eagle Outfitters 4.58% 4.08x
Carhartt 5.51% 4.08x
Dressbarn 3.03% 3.98x
Chicos 3.00% 3.72x
Composition Percentage: The overlap percentage between the Sheetz audience and the Location attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheetz audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 3.48% 9.60x
Central Pennsylvania Cluster 10.86% 8.54x
Handyman Tools 0.01% 7.85x
Pittsburgh News 8.74% 7.78x
North Carolina Education 4.24% 7.53x
ISPs & Local Services 0.03% 6.27x
Home Décor, Furniture, & Decorating 0.01% 6.19x
South Carolina Beach Travel 1.13% 5.74x
Northeast Pennsylvania Cluster 3.82% 5.07x
Cleveland News 5.78% 4.27x
Composition Percentage: The overlap percentage between the Sheetz audience and the Content Affinity attribute.
Index: A comparison of the Sheetz audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheetz audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female