Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.02% | 1.77x |
| Amazon Prime Movie Subscribers | 0.02% | 1.74x |
| Houston Trip Planners | 3.92% | 1.56x |
| Small Business COVID-19 Relief Researchers | 0.01% | 1.52x |
| Texas County and Local Fair Visitors | 4.08% | 1.50x |
| Houston Astros Fans | 3.06% | 1.47x |
| Texas Longhorn Fans | 3.55% | 1.45x |
| South State Fair Visitors | 4.42% | 1.44x |
| New Orleans Trip Planners | 2.68% | 1.42x |
| Tennessee Volunteers Fans | 3.50% | 1.39x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.16% | 3.91x |
| Belk | 0.78% | 3.89x |
| Abercrombie & Fitch | 0.24% | 3.77x |
| Maurices | 0.92% | 3.69x |
| Tommy Bahama | 0.66% | 3.61x |
| Lane Bryant | 2.34% | 3.59x |
| Joe's Jeans | 0.06% | 3.53x |
| Express Outlets | 0.43% | 3.48x |
| Carhartt | 21.25% | 3.47x |
| Gymboree | 2.20% | 3.39x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.01% | 2.77x |
| Italy Cluster | 0.03% | 2.25x |
| Marijuana | 0.04% | 1.92x |
| Vietnam Cluster | 0.03% | 1.91x |
| Survival Guides | 0.02% | 1.89x |
| Health & Safety Compliance | 0.03% | 1.87x |
| Office Furniture Design | 0.01% | 1.70x |
| Southeast College Athletics | 0.10% | 1.69x |
| Illinois | 0.21% | 1.68x |
| Bulgaria Cluster | 0.01% | 1.65x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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