Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.59% | 1.42x |
| Texas County and Local Fair Visitors | 3.33% | 1.41x |
| Louisiana Trip Planners | 2.88% | 1.34x |
| SEC Fans | 2.78% | 1.32x |
| Texas Energy Providers | 2.87% | 1.31x |
| Florida Gulf Coast Travel Researchers | 3.13% | 1.30x |
| Florida State Seminoles Fans | 2.62% | 1.29x |
| Houston Astros Fans | 2.64% | 1.29x |
| Cabin Rental Researchers | 3.15% | 1.29x |
| Texas AM Aggies Fans | 2.87% | 1.29x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Belk.
| Location | Composition | Index |
| Belk | 0.92% | 3.51x |
| Lorna Jane | 0.32% | 3.40x |
| Tommy Bahama | 1.83% | 3.31x |
| Topshop | 0.29% | 3.30x |
| Joe's Jeans | 0.16% | 3.26x |
| Abercrombie & Fitch | 1.59% | 3.24x |
| REI | 0.99% | 3.23x |
| Express Outlets | 0.68% | 3.22x |
| Levi Strauss | 0.89% | 3.22x |
| Jos A. Bank Clothiers | 3.12% | 3.21x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.08% | 1.79x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.71x |
| Texas Media | 2.69% | 1.63x |
| Austin Cluster | 0.94% | 1.56x |
| Malaya | 0.01% | 1.56x |
| East Texas Cluster | 0.38% | 1.55x |
| Illinois | 0.35% | 1.53x |
| Texas News Cluster | 0.97% | 1.51x |
| Pacific Northwest Sports & News Cluster | 0.65% | 1.47x |
| Franchising | 0.02% | 1.44x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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