Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 1.29% | 1.61x |
| Houston Trip Planners | 1.91% | 1.44x |
| Wireless Headphone Researchers | 0.05% | 1.43x |
| Texas Activity Researchers | 0.46% | 1.38x |
| Texas County and Local Fair Visitors | 3.33% | 1.38x |
| New Orleans Trip Planners | 1.59% | 1.36x |
| Austin Trip Planners | 1.80% | 1.33x |
| Texas AM Aggies Fans | 2.11% | 1.31x |
| Louisiana Activities Researchers | 0.78% | 1.29x |
| Restaurant Supply Shoppers | 0.11% | 1.28x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Belk.
| Location | Composition | Index |
| Belk | 0.53% | 3.49x |
| Lane Bryant | 1.32% | 3.35x |
| Jos A. Bank Clothiers | 1.13% | 3.30x |
| Carhartt | 10.38% | 3.21x |
| Mens Wearhouse | 1.88% | 3.20x |
| Express Outlets | 0.24% | 2.99x |
| Joe's Jeans | 0.02% | 2.94x |
| Free People | 0.35% | 2.93x |
| Tommy Bahama | 0.36% | 2.92x |
| Chicos | 1.29% | 2.91x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.85% | 2.71x |
| Corporate Employment Pages | 0.02% | 2.39x |
| Feminism | 0.01% | 2.39x |
| Music Production | 0.08% | 2.06x |
| Hobby Vehicles | 0.01% | 1.99x |
| Illinois College Sports | 0.03% | 1.98x |
| Art News & Products | 0.01% | 1.91x |
| Canadian Auto | 0.02% | 1.74x |
| Texas News Cluster | 0.38% | 1.72x |
| Florida College Athletics | 0.05% | 1.72x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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