Dstillery Audiences

SHELL

Audience Size: 10.9 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 2.08% 1.38x
Louisiana Trip Planners 1.66% 1.34x
Florida Gulf Coast Travel Researchers 1.82% 1.29x
Automotive Auctions Enthusiasts 1.76% 1.28x
Southeastern Voters 1.48% 1.28x
SEC Fans 1.37% 1.27x
Houston Activity Researchers 1.40% 1.26x
Louisiana Activities Researchers 1.15% 1.26x
Alabama Trip Planners 4.33% 1.26x
Hip Hop Fans 1.73% 1.25x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 1.10% 4.76x
Express Outlets 0.23% 4.49x
Hollister 0.97% 4.24x
Abercrombie & Fitch 1.75% 4.22x
Columbia 0.53% 4.19x
Gymboree 1.77% 4.16x
Lorna Jane 0.34% 4.12x
Tommy Bahama 1.23% 4.10x
Charlotte Russe 1.04% 4.04x
Express 1.33% 4.04x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 2.05x
Mississippi News 0.45% 1.64x
Memphis News 0.12% 1.64x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.62x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.00% 1.59x
Texas Media 1.48% 1.57x
Texas Sporting & Outdoors Cluster 0.03% 1.57x
New Orleans Cluster 1.65% 1.52x
Alabama News 1.59% 1.49x
East Texas Cluster 0.21% 1.48x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female