Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Louisiana Trip Planners.
| Interest | Composition | Index |
| Louisiana Trip Planners | 1.60% | 1.27x |
| Florida Gulf Coast Travel Researchers | 1.72% | 1.26x |
| Houston Trip Planners | 1.87% | 1.24x |
| Alabama Trip Planners | 3.73% | 1.22x |
| Cabin Rental Researchers | 1.58% | 1.22x |
| Automotive Auctions Enthusiasts | 1.52% | 1.20x |
| Florida Atlantic Coast Trip Planners | 1.66% | 1.13x |
| Georgia Trip Planners | 1.63% | 1.11x |
| Readers of Honduran Content | 2.83% | 1.11x |
| Diesel Vehicle Shoppers | 2.83% | 1.10x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Belk.
| Location | Composition | Index |
| Belk | 1.06% | 4.65x |
| Express Outlets | 0.40% | 4.26x |
| Gymboree | 1.72% | 4.15x |
| Tommy Bahama | 1.42% | 4.15x |
| Abercrombie & Fitch | 1.89% | 4.09x |
| Lorna Jane | 0.34% | 4.03x |
| Columbia | 0.69% | 3.95x |
| Aeropostale | 1.71% | 3.91x |
| Hollister | 1.54% | 3.88x |
| Jos A. Bank Clothiers | 2.57% | 3.86x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 1.65% | 1.43x |
| Texas Media | 1.54% | 1.39x |
| Alabama News | 1.57% | 1.37x |
| Florida Local News Cluster | 2.03% | 1.24x |
| Florida Jacksonville & Orlando Cluster | 1.66% | 1.20x |
| South Florida Cluster | 1.66% | 1.14x |
| Car Forums | 1.71% | 1.11x |
| African American Celebrity Gossip | 3.93% | 1.06x |
| Car Information | 2.50% | 1.06x |
| Chain Restaurants | 1.73% | 1.05x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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