Dstillery Audiences

SHELL

Audience Size: 15.2 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 2.90% 1.31x
Automotive Auctions Enthusiasts 2.11% 1.24x
Florida Gulf Coast Travel Researchers 2.81% 1.24x
Southeastern Voters 1.80% 1.24x
SEC Fans 1.89% 1.21x
Cabin Rental Researchers 2.16% 1.21x
Countdown to the Beach Travelers 0.01% 1.21x
Smoky Mountains Trip Planners 2.14% 1.19x
Houston Trip Planners 2.68% 1.18x
Tennessee Volunteers Fans 1.72% 1.18x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 0.78% 3.59x
Lorna Jane 0.26% 3.46x
Express Outlets 0.56% 3.43x
Topshop 0.20% 3.42x
Tommy Bahama 1.47% 3.40x
Abercrombie & Fitch 1.94% 3.26x
Columbia 0.79% 3.26x
Gymboree 2.23% 3.26x
Jos A. Bank Clothiers 2.89% 3.24x
Hollister 2.03% 3.21x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 1.64x
Mississippi News 0.72% 1.56x
Memphis News 0.17% 1.53x
Bulgaria Cluster 0.01% 1.49x
Illinois 0.54% 1.42x
Tennessee News 1.60% 1.38x
Alabama News 2.67% 1.36x
East Texas Cluster 0.33% 1.35x
New Orleans Cluster 2.37% 1.34x
Texas Media 2.19% 1.34x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female