Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 37.8 thousand unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 1.78% | 1.40x |
| Louisiana Trip Planners | 1.46% | 1.32x |
| Texas Energy Providers | 1.25% | 1.26x |
| Florida Gulf Coast Travel Researchers | 1.51% | 1.24x |
| Hip Hop Fans | 1.85% | 1.23x |
| New Orleans Pelicans Fans | 1.30% | 1.23x |
| Louisiana State University Tigers Fans | 0.99% | 1.22x |
| Alabama Trip Planners | 4.09% | 1.21x |
| New Orleans Trip Planners | 1.02% | 1.21x |
| Billiards Enthusiasts | 1.33% | 1.20x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Free People.
| Location | Composition | Index |
| Free People | 0.21% | 6.49x |
| Lululemon | 0.39% | 5.33x |
| Michael Kors | 0.59% | 4.99x |
| Club Monaco | 0.34% | 3.26x |
| Gymboree | 0.93% | 3.09x |
| LL Bean | 0.15% | 3.09x |
| Patagonia | 0.18% | 2.90x |
| REI | 1.29% | 2.77x |
| Brooks Brothers | 1.27% | 2.74x |
| J. Crew | 1.17% | 2.74x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.02% | 1.75x |
| Texas Media | 1.21% | 1.66x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.64x |
| Memphis News | 0.12% | 1.58x |
| Texas Sporting & Outdoors Cluster | 0.04% | 1.58x |
| New Orleans Cluster | 1.42% | 1.54x |
| Vietnam Cluster | 0.07% | 1.52x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.00% | 1.46x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 1.46x |
| Alabama News | 1.40% | 1.44x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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