Dstillery Audiences

SHELL

Audience Size: 37.8 Thousand Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 37.8 thousand unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 1.78% 1.40x
Louisiana Trip Planners 1.46% 1.32x
Texas Energy Providers 1.25% 1.26x
Florida Gulf Coast Travel Researchers 1.51% 1.24x
Hip Hop Fans 1.85% 1.23x
New Orleans Pelicans Fans 1.30% 1.23x
Louisiana State University Tigers Fans 0.99% 1.22x
Alabama Trip Planners 4.09% 1.21x
New Orleans Trip Planners 1.02% 1.21x
Billiards Enthusiasts 1.33% 1.20x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Free People.

Location Composition Index
Free People 0.21% 6.49x
Lululemon 0.39% 5.33x
Michael Kors 0.59% 4.99x
Club Monaco 0.34% 3.26x
Gymboree 0.93% 3.09x
LL Bean 0.15% 3.09x
Patagonia 0.18% 2.90x
REI 1.29% 2.77x
Brooks Brothers 1.27% 2.74x
J. Crew 1.17% 2.74x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.02% 1.75x
Texas Media 1.21% 1.66x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.64x
Memphis News 0.12% 1.58x
Texas Sporting & Outdoors Cluster 0.04% 1.58x
New Orleans Cluster 1.42% 1.54x
Vietnam Cluster 0.07% 1.52x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.00% 1.46x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.03% 1.46x
Alabama News 1.40% 1.44x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999