Dstillery Audiences

SHELL

Audience Size: 13.1 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 2.48% 1.27x
SEC Fans 2.27% 1.23x
Countdown to the Beach Travelers 0.01% 1.21x
Automotive Auctions Enthusiasts 2.34% 1.20x
Houston Trip Planners 2.53% 1.19x
Florida Gators Fans 2.14% 1.17x
Florida Gulf Coast Travel Researchers 2.38% 1.17x
Tennessee Volunteers Fans 2.03% 1.17x
Southeastern Voters 2.00% 1.17x
Hard Rock Hotel & Casino Trip Planners 2.31% 1.15x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 0.92% 3.80x
Topshop 0.17% 3.61x
Lorna Jane 0.34% 3.57x
Express Outlets 0.55% 3.52x
Tommy Bahama 1.53% 3.44x
Abercrombie & Fitch 2.22% 3.40x
Gymboree 1.99% 3.37x
Columbia 0.80% 3.35x
Hollister 1.87% 3.30x
Jos A. Bank Clothiers 3.37% 3.27x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 1.91x
Rural Living 0.02% 1.89x
Environmentally Friendly Cars 0.01% 1.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.71x
Mississippi News 0.83% 1.54x
Illinois Education 0.13% 1.51x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.48x
Memphis News 0.20% 1.48x
Poland Cluster 0.09% 1.43x
Men's Fashion Shopping 0.02% 1.42x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male