Dstillery Audiences

SHELL

Audience Size: 14.8 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 3.16% 1.22x
Countdown to the Beach Travelers 0.01% 1.21x
Houston Trip Planners 3.13% 1.19x
Texas County and Local Fair Visitors 2.93% 1.17x
Readers of Honduran Content 2.11% 1.16x
South State Fair Visitors 2.96% 1.16x
Florida Gators Fans 2.48% 1.15x
Automotive Auctions Enthusiasts 2.79% 1.15x
South Atlantic Voters 2.62% 1.14x
Florida Gulf Coast Travel Researchers 3.00% 1.14x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 0.81% 3.45x
Tommy Bahama 1.70% 3.28x
Lorna Jane 0.28% 3.26x
Express Outlets 0.64% 3.23x
Topshop 0.27% 3.21x
Abercrombie & Fitch 1.82% 3.19x
Gymboree 2.85% 3.16x
Jos A. Bank Clothiers 2.95% 3.14x
Levi Strauss 1.00% 3.13x
Lane Bryant 2.89% 3.12x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.71x
Texas Media 2.30% 1.41x
Mississippi News 0.63% 1.39x
Serbia & Albania Cluster 0.03% 1.36x
Memphis News 0.13% 1.35x
Bulgaria Cluster 0.01% 1.32x
Austin Cluster 0.77% 1.31x
New Orleans Cluster 2.11% 1.30x
Texas News 1.10% 1.30x
Tennessee News 1.38% 1.29x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male