Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Louisiana Trip Planners.
| Interest | Composition | Index |
| Louisiana Trip Planners | 1.45% | 1.36x |
| Houston Trip Planners | 1.66% | 1.34x |
| Florida Gulf Coast Travel Researchers | 1.60% | 1.28x |
| Southeastern Voters | 1.37% | 1.28x |
| Alabama Trip Planners | 3.92% | 1.27x |
| Louisiana State University Tigers Fans | 1.03% | 1.26x |
| New Orleans Pelicans Fans | 1.34% | 1.25x |
| SEC Fans | 1.33% | 1.25x |
| Hip Hop Fans | 1.65% | 1.25x |
| Automotive Auctions Enthusiasts | 1.48% | 1.23x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.17% | 5.34x |
| Belk | 0.75% | 5.23x |
| Hollister | 0.60% | 4.78x |
| Express Outlets | 0.13% | 4.72x |
| Express | 0.87% | 4.67x |
| Saint Laurent Paris | 0.26% | 4.55x |
| Aeropostale | 1.26% | 4.54x |
| Charlotte Russe | 0.72% | 4.54x |
| Abercrombie & Fitch | 0.60% | 4.47x |
| Journeys | 0.93% | 4.38x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 0.42% | 1.69x |
| Quinceanera Planning | 0.00% | 1.67x |
| New Orleans Cluster | 1.49% | 1.61x |
| Consumer Rewards | 0.06% | 1.58x |
| Texas Media | 1.20% | 1.57x |
| Texas Off-Roading | 0.01% | 1.57x |
| Bulgaria Cluster | 0.01% | 1.55x |
| Memphis News | 0.10% | 1.48x |
| Alabama News | 1.38% | 1.47x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.44x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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