Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.08% | 1.38x |
| Louisiana Trip Planners | 1.66% | 1.34x |
| Florida Gulf Coast Travel Researchers | 1.82% | 1.29x |
| Automotive Auctions Enthusiasts | 1.76% | 1.28x |
| Southeastern Voters | 1.48% | 1.28x |
| SEC Fans | 1.37% | 1.27x |
| Houston Activity Researchers | 1.40% | 1.26x |
| Louisiana Activities Researchers | 1.15% | 1.26x |
| Alabama Trip Planners | 4.33% | 1.26x |
| Hip Hop Fans | 1.73% | 1.25x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Belk.
| Location | Composition | Index |
| Belk | 1.10% | 4.76x |
| Express Outlets | 0.23% | 4.49x |
| Hollister | 0.97% | 4.24x |
| Abercrombie & Fitch | 1.75% | 4.22x |
| Columbia | 0.53% | 4.19x |
| Gymboree | 1.77% | 4.16x |
| Lorna Jane | 0.34% | 4.12x |
| Tommy Bahama | 1.23% | 4.10x |
| Charlotte Russe | 1.04% | 4.04x |
| Express | 1.33% | 4.04x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 2.05x |
| Mississippi News | 0.45% | 1.64x |
| Memphis News | 0.12% | 1.64x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.62x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.00% | 1.59x |
| Texas Media | 1.48% | 1.57x |
| Texas Sporting & Outdoors Cluster | 0.03% | 1.57x |
| New Orleans Cluster | 1.65% | 1.52x |
| Alabama News | 1.59% | 1.49x |
| East Texas Cluster | 0.21% | 1.48x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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