Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 1.67% | 1.47x |
| Austin Trip Planners | 2.31% | 1.44x |
| Houston Trip Planners | 3.75% | 1.41x |
| Texas County and Local Fair Visitors | 3.56% | 1.40x |
| Texas Activity Researchers | 0.78% | 1.32x |
| Cowboy Boots Shoppers | 3.38% | 1.29x |
| Montana and Idaho Trip Planners | 2.16% | 1.25x |
| Louisiana Trip Planners | 2.56% | 1.24x |
| Texas AM Aggies Fans | 2.27% | 1.24x |
| Detroit Trip Planners | 1.79% | 1.24x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.26% | 3.31x |
| Joe's Jeans | 0.06% | 3.29x |
| Abercrombie & Fitch | 0.30% | 3.26x |
| Belk | 1.65% | 3.18x |
| Tommy Bahama | 0.71% | 3.11x |
| Jos A. Bank Clothiers | 3.44% | 3.10x |
| Columbia | 0.44% | 3.09x |
| Express Outlets | 0.69% | 3.07x |
| Madewell | 1.11% | 3.04x |
| Lane Bryant | 4.17% | 3.02x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.02% | 4.59x |
| Education Cluster | 0.01% | 2.68x |
| Children's Health | 0.03% | 2.44x |
| Turkey & Iran Cluster | 0.02% | 2.39x |
| Idaho Cluster | 0.80% | 2.30x |
| Child Development | 0.03% | 2.12x |
| Medical & Pharmaceutical Scholarship | 0.02% | 2.04x |
| African-American Hair | 0.01% | 2.03x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.01% | 1.94x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 1.92x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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