Dstillery Audiences

SHELL

Audience Size: 9.2 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 4.01% 1.69x
Texas County and Local Fair Visitors 3.96% 1.61x
Louisiana Trip Planners 3.23% 1.56x
Florida Gulf Coast Travel Researchers 3.80% 1.51x
New Orleans Trip Planners 2.70% 1.51x
SEC Fans 3.36% 1.51x
Texas Longhorn Fans 3.29% 1.50x
Texas Energy Providers 3.35% 1.50x
Florida Trip Planners 3.31% 1.49x
Houston Astros Fans 2.85% 1.48x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.38% 4.07x
Lorna Jane 0.28% 4.04x
Belk 1.05% 4.01x
Joe's Jeans 0.11% 3.86x
Tommy Bahama 1.21% 3.72x
Lane Bryant 3.16% 3.68x
Express Outlets 0.65% 3.58x
Charlotte Russe 1.04% 3.58x
Hollister 3.12% 3.55x
Gymboree 3.36% 3.54x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.02% 3.10x
Teaching Abroad 0.01% 2.82x
Scotland Travel 0.02% 2.36x
Franchising 0.02% 2.14x
Auctions & Repossessions 0.08% 1.91x
Romanian News 0.02% 1.82x
Austin Cluster 1.53% 1.75x
Texas Media 3.80% 1.69x
Pacific Northwest Sports & News Cluster 0.81% 1.69x
Apartment & Community Real Estate Researchers 0.02% 1.64x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male