Dstillery Audiences

SHELL

Audience Size: 13.9 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 13.9 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.59% 1.42x
Texas County and Local Fair Visitors 3.33% 1.41x
Louisiana Trip Planners 2.88% 1.34x
SEC Fans 2.78% 1.32x
Texas Energy Providers 2.87% 1.31x
Florida Gulf Coast Travel Researchers 3.13% 1.30x
Florida State Seminoles Fans 2.62% 1.29x
Houston Astros Fans 2.64% 1.29x
Cabin Rental Researchers 3.15% 1.29x
Texas AM Aggies Fans 2.87% 1.29x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 0.92% 3.51x
Lorna Jane 0.32% 3.40x
Tommy Bahama 1.83% 3.31x
Topshop 0.29% 3.30x
Joe's Jeans 0.16% 3.26x
Abercrombie & Fitch 1.59% 3.24x
REI 0.99% 3.23x
Express Outlets 0.68% 3.22x
Levi Strauss 0.89% 3.22x
Jos A. Bank Clothiers 3.12% 3.21x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.08% 1.79x
Apartment & Community Real Estate Researchers 0.03% 1.71x
Texas Media 2.69% 1.63x
Austin Cluster 0.94% 1.56x
Malaya 0.01% 1.56x
East Texas Cluster 0.38% 1.55x
Illinois 0.35% 1.53x
Texas News Cluster 0.97% 1.51x
Pacific Northwest Sports & News Cluster 0.65% 1.47x
Franchising 0.02% 1.44x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male