Dstillery Audiences

SHELL

Audience Size: 1.7 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.64% 1.47x
Restaurant Supply Shoppers 0.20% 1.46x
Texas County and Local Fair Visitors 3.93% 1.44x
Louisiana Trip Planners 3.47% 1.39x
Texas Longhorn Fans 3.33% 1.36x
New Orleans Activities Researchers 2.25% 1.35x
Texas AM Aggies Fans 3.16% 1.34x
Texas Energy Providers 3.16% 1.34x
South State Fair Visitors 4.52% 1.33x
Billiards Enthusiasts 3.27% 1.30x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.16% 3.70x
Lorna Jane 0.09% 3.68x
Joe's Jeans 0.02% 3.40x
Express Outlets 0.46% 3.30x
Tommy Bahama 0.47% 3.23x
Saint Laurent Paris 0.08% 3.22x
Madewell 0.57% 3.15x
Belk 0.99% 3.07x
Kate Spade 0.87% 3.07x
Free People 0.53% 3.07x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Website Launchers.

Content Affinity Composition Index
Website Launchers 0.03% 4.72x
Virginia Athletics 0.03% 3.61x
Nepal News 0.03% 3.41x
Dermatology 0.02% 3.41x
Philanthropy - Nonprofits 0.02% 3.41x
Turkey & Iran Cluster 0.04% 3.27x
Meeting Planning & Hotels 0.02% 3.15x
Music Education 0.06% 2.61x
Book Publishers 0.06% 2.61x
Quebec Vacations 0.03% 2.61x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male