Dstillery Audiences

SHELL

Audience Size: 8.7 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.79% 1.43x
Houston Activity Researchers 1.66% 1.40x
Texas County and Local Fair Visitors 3.70% 1.39x
Southeastern Voters 3.23% 1.35x
South State Fair Visitors 4.52% 1.32x
Texas Energy Providers 2.89% 1.31x
Louisiana Trip Planners 2.77% 1.29x
Florida Gulf Coast Travel Researchers 3.61% 1.29x
Jam Band Festival Fans 2.56% 1.29x
New Orleans Trip Planners 2.37% 1.28x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.40% 2.21x
Abercrombie & Fitch 0.43% 2.05x
Joe's Jeans 0.09% 2.04x
REI 1.13% 1.99x
Belk 2.12% 1.98x
Tommy Bahama 0.93% 1.97x
Madewell 1.53% 1.95x
Jos A. Bank Clothiers 4.42% 1.93x
Free People 1.44% 1.92x
Patagonia 0.38% 1.92x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.02% 2.20x
Medical Supplies and Information 0.02% 1.77x
Painting & Renovation 0.03% 1.69x
Art News & Products 0.01% 1.64x
Romanian News 0.01% 1.61x
Poland Cluster 0.05% 1.59x
Spanish Lifestyle & Health 0.05% 1.59x
Russia Cluster 0.04% 1.56x
Malaya 0.02% 1.54x
Beauty & Cosmetics 0.01% 1.52x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female