Dstillery Audiences

SHELL

Audience Size: 4.4 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 4.24% 1.42x
Texas County and Local Fair Visitors 4.51% 1.40x
Houston Activity Researchers 2.48% 1.34x
Louisiana Trip Planners 3.67% 1.33x
South State Fair Visitors 4.91% 1.32x
Southeastern Voters 3.87% 1.31x
Jam Band Festival Fans 3.39% 1.30x
Texas Energy Providers 3.55% 1.29x
Alabama Trip Planners 5.45% 1.28x
Texas Longhorn Fans 3.28% 1.28x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is REI.

Location Composition Index
REI 0.27% 2.19x
Express Outlets 0.23% 2.17x
Belk 0.46% 2.15x
Abercrombie & Fitch 0.08% 2.11x
Tommy Bahama 0.25% 2.09x
Lorna Jane 0.07% 2.05x
Patagonia 0.10% 2.03x
Bonobos 0.11% 2.01x
Madewell 0.28% 1.96x
Mens Wearhouse 1.58% 1.94x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.17x
College Greek Life 0.04% 2.11x
Roleplay & Fantasy Games 0.01% 2.11x
Art News & Products 0.02% 1.93x
Custom Gifts 0.01% 1.90x
Turkey & Iran Cluster 0.02% 1.74x
Bridal Fashion 0.02% 1.63x
Russia Cluster 0.04% 1.62x
Business News & Information Readers 0.02% 1.62x
Pacific Northwest Sports & News Cluster 0.55% 1.59x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male