Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 4.24% | 1.42x |
| Texas County and Local Fair Visitors | 4.51% | 1.40x |
| Houston Activity Researchers | 2.48% | 1.34x |
| Louisiana Trip Planners | 3.67% | 1.33x |
| South State Fair Visitors | 4.91% | 1.32x |
| Southeastern Voters | 3.87% | 1.31x |
| Jam Band Festival Fans | 3.39% | 1.30x |
| Texas Energy Providers | 3.55% | 1.29x |
| Alabama Trip Planners | 5.45% | 1.28x |
| Texas Longhorn Fans | 3.28% | 1.28x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
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APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is REI.
| Location | Composition | Index |
| REI | 0.27% | 2.19x |
| Express Outlets | 0.23% | 2.17x |
| Belk | 0.46% | 2.15x |
| Abercrombie & Fitch | 0.08% | 2.11x |
| Tommy Bahama | 0.25% | 2.09x |
| Lorna Jane | 0.07% | 2.05x |
| Patagonia | 0.10% | 2.03x |
| Bonobos | 0.11% | 2.01x |
| Madewell | 0.28% | 1.96x |
| Mens Wearhouse | 1.58% | 1.94x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.17x |
| College Greek Life | 0.04% | 2.11x |
| Roleplay & Fantasy Games | 0.01% | 2.11x |
| Art News & Products | 0.02% | 1.93x |
| Custom Gifts | 0.01% | 1.90x |
| Turkey & Iran Cluster | 0.02% | 1.74x |
| Bridal Fashion | 0.02% | 1.63x |
| Russia Cluster | 0.04% | 1.62x |
| Business News & Information Readers | 0.02% | 1.62x |
| Pacific Northwest Sports & News Cluster | 0.55% | 1.59x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
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DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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