Dstillery Audiences

SHELL

Audience Size: 13.8 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Louisiana Trip Planners.

Interest Composition Index
Louisiana Trip Planners 1.60% 1.27x
Florida Gulf Coast Travel Researchers 1.72% 1.26x
Houston Trip Planners 1.87% 1.24x
Alabama Trip Planners 3.73% 1.22x
Cabin Rental Researchers 1.58% 1.22x
Automotive Auctions Enthusiasts 1.52% 1.20x
Florida Atlantic Coast Trip Planners 1.66% 1.13x
Georgia Trip Planners 1.63% 1.11x
Readers of Honduran Content 2.83% 1.11x
Diesel Vehicle Shoppers 2.83% 1.10x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 1.06% 4.65x
Express Outlets 0.40% 4.26x
Gymboree 1.72% 4.15x
Tommy Bahama 1.42% 4.15x
Abercrombie & Fitch 1.89% 4.09x
Lorna Jane 0.34% 4.03x
Columbia 0.69% 3.95x
Aeropostale 1.71% 3.91x
Hollister 1.54% 3.88x
Jos A. Bank Clothiers 2.57% 3.86x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 1.65% 1.43x
Texas Media 1.54% 1.39x
Alabama News 1.57% 1.37x
Florida Local News Cluster 2.03% 1.24x
Florida Jacksonville & Orlando Cluster 1.66% 1.20x
South Florida Cluster 1.66% 1.14x
Car Forums 1.71% 1.11x
African American Celebrity Gossip 3.93% 1.06x
Car Information 2.50% 1.06x
Chain Restaurants 1.73% 1.05x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male