Dstillery Audiences

SHELL

Audience Size: 12.8 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 12.8 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.82% 1.41x
Texas County and Local Fair Visitors 3.40% 1.38x
Florida Gulf Coast Travel Researchers 3.46% 1.35x
Louisiana Trip Planners 3.25% 1.32x
Cabin Rental Researchers 3.21% 1.32x
Automotive Auctions Enthusiasts 2.95% 1.30x
South State Fair Visitors 3.46% 1.30x
Florida Trip Planners 2.87% 1.29x
Alabama Trip Planners 3.60% 1.29x
Florida Gators Fans 3.00% 1.28x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 1.08% 3.74x
Lorna Jane 0.38% 3.60x
Abercrombie & Fitch 1.14% 3.55x
Joe's Jeans 0.17% 3.53x
Tommy Bahama 1.73% 3.50x
Lane Bryant 3.44% 3.43x
Charlotte Russe 2.22% 3.42x
REI 1.04% 3.41x
Levi Strauss 0.60% 3.39x
Jos A. Bank Clothiers 3.33% 3.38x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.02% 1.69x
Texas Media 2.35% 1.63x
Bulgaria Cluster 0.01% 1.60x
Teaching Abroad 0.01% 1.60x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.58x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.52x
Los Angeles Cluster 0.03% 1.49x
Mexico Travel 0.03% 1.49x
Austin Cluster 0.84% 1.48x
Pacific Northwest Sports & News Cluster 0.66% 1.47x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male