Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Alabama Trip Planners.
| Interest | Composition | Index |
| Alabama Trip Planners | 2.48% | 1.27x |
| SEC Fans | 2.27% | 1.23x |
| Countdown to the Beach Travelers | 0.01% | 1.21x |
| Automotive Auctions Enthusiasts | 2.34% | 1.20x |
| Houston Trip Planners | 2.53% | 1.19x |
| Florida Gators Fans | 2.14% | 1.17x |
| Florida Gulf Coast Travel Researchers | 2.38% | 1.17x |
| Tennessee Volunteers Fans | 2.03% | 1.17x |
| Southeastern Voters | 2.00% | 1.17x |
| Hard Rock Hotel & Casino Trip Planners | 2.31% | 1.15x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Curious about what else the Shell audience is interested in?
Sign Up
APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Belk.
| Location | Composition | Index |
| Belk | 0.92% | 3.80x |
| Topshop | 0.17% | 3.61x |
| Lorna Jane | 0.34% | 3.57x |
| Express Outlets | 0.55% | 3.52x |
| Tommy Bahama | 1.53% | 3.44x |
| Abercrombie & Fitch | 2.22% | 3.40x |
| Gymboree | 1.99% | 3.37x |
| Columbia | 0.80% | 3.35x |
| Hollister | 1.87% | 3.30x |
| Jos A. Bank Clothiers | 3.37% | 3.27x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Want to find more of the Shell audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 1.91x |
| Rural Living | 0.02% | 1.89x |
| Environmentally Friendly Cars | 0.01% | 1.82x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.71x |
| Mississippi News | 0.83% | 1.54x |
| Illinois Education | 0.13% | 1.51x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.48x |
| Memphis News | 0.20% | 1.48x |
| Poland Cluster | 0.09% | 1.43x |
| Men's Fashion Shopping | 0.02% | 1.42x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Want to see more of the Content Affinities the Shell audience visits?
Sign Up
DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Shell audience?
Sign Up