Dstillery Audiences

SHELL

Audience Size: 6 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.02% 1.77x
Amazon Prime Movie Subscribers 0.02% 1.74x
Houston Trip Planners 3.92% 1.56x
Small Business COVID-19 Relief Researchers 0.01% 1.52x
Texas County and Local Fair Visitors 4.08% 1.50x
Houston Astros Fans 3.06% 1.47x
Texas Longhorn Fans 3.55% 1.45x
South State Fair Visitors 4.42% 1.44x
New Orleans Trip Planners 2.68% 1.42x
Tennessee Volunteers Fans 3.50% 1.39x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.16% 3.91x
Belk 0.78% 3.89x
Abercrombie & Fitch 0.24% 3.77x
Maurices 0.92% 3.69x
Tommy Bahama 0.66% 3.61x
Lane Bryant 2.34% 3.59x
Joe's Jeans 0.06% 3.53x
Express Outlets 0.43% 3.48x
Carhartt 21.25% 3.47x
Gymboree 2.20% 3.39x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 2.77x
Italy Cluster 0.03% 2.25x
Marijuana 0.04% 1.92x
Vietnam Cluster 0.03% 1.91x
Survival Guides 0.02% 1.89x
Health & Safety Compliance 0.03% 1.87x
Office Furniture Design 0.01% 1.70x
Southeast College Athletics 0.10% 1.69x
Illinois 0.21% 1.68x
Bulgaria Cluster 0.01% 1.65x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male