Dstillery Audiences

SHELL

Audience Size: 5.6 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Louisiana Trip Planners.

Interest Composition Index
Louisiana Trip Planners 1.45% 1.36x
Houston Trip Planners 1.66% 1.34x
Florida Gulf Coast Travel Researchers 1.60% 1.28x
Southeastern Voters 1.37% 1.28x
Alabama Trip Planners 3.92% 1.27x
Louisiana State University Tigers Fans 1.03% 1.26x
New Orleans Pelicans Fans 1.34% 1.25x
SEC Fans 1.33% 1.25x
Hip Hop Fans 1.65% 1.25x
Automotive Auctions Enthusiasts 1.48% 1.23x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.17% 5.34x
Belk 0.75% 5.23x
Hollister 0.60% 4.78x
Express Outlets 0.13% 4.72x
Express 0.87% 4.67x
Saint Laurent Paris 0.26% 4.55x
Aeropostale 1.26% 4.54x
Charlotte Russe 0.72% 4.54x
Abercrombie & Fitch 0.60% 4.47x
Journeys 0.93% 4.38x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 0.42% 1.69x
Quinceanera Planning 0.00% 1.67x
New Orleans Cluster 1.49% 1.61x
Consumer Rewards 0.06% 1.58x
Texas Media 1.20% 1.57x
Texas Off-Roading 0.01% 1.57x
Bulgaria Cluster 0.01% 1.55x
Memphis News 0.10% 1.48x
Alabama News 1.38% 1.47x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.04% 1.44x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female