Dstillery Audiences

SHELL

Audience Size: 7.4 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.81% 1.48x
Texas County and Local Fair Visitors 3.96% 1.46x
Houston Activity Researchers 2.14% 1.36x
Texas Energy Providers 3.07% 1.34x
Louisiana Trip Planners 3.21% 1.34x
Alabama Trip Planners 5.25% 1.32x
Southeastern Voters 3.35% 1.31x
South State Fair Visitors 4.55% 1.31x
Texas Longhorn Fans 2.82% 1.28x
Texas AM Aggies Fans 2.80% 1.28x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.26% 2.26x
Abercrombie & Fitch 0.26% 2.05x
Patagonia 0.28% 1.98x
REI 0.73% 1.98x
Tommy Bahama 0.63% 1.94x
Madewell 0.92% 1.93x
Belk 1.16% 1.93x
Saint Laurent Paris 0.12% 1.92x
Bonobos 0.34% 1.92x
Jos A. Bank Clothiers 2.83% 1.92x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.01% 2.09x
Oil & Energy 0.01% 1.96x
English as a Second Language 0.02% 1.79x
National Parks 0.01% 1.68x
Quebec Vacations 0.01% 1.62x
Beach Vacations 0.02% 1.61x
US Soccer 0.05% 1.58x
Unique & Personalized Fashion 0.04% 1.56x
College Sports 0.03% 1.51x
Memphis News 0.18% 1.49x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male