Dstillery Audiences

SHELL

Audience Size: 2.8 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 1.29% 1.61x
Houston Trip Planners 1.91% 1.44x
Wireless Headphone Researchers 0.05% 1.43x
Texas Activity Researchers 0.46% 1.38x
Texas County and Local Fair Visitors 3.33% 1.38x
New Orleans Trip Planners 1.59% 1.36x
Austin Trip Planners 1.80% 1.33x
Texas AM Aggies Fans 2.11% 1.31x
Louisiana Activities Researchers 0.78% 1.29x
Restaurant Supply Shoppers 0.11% 1.28x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 0.53% 3.49x
Lane Bryant 1.32% 3.35x
Jos A. Bank Clothiers 1.13% 3.30x
Carhartt 10.38% 3.21x
Mens Wearhouse 1.88% 3.20x
Express Outlets 0.24% 2.99x
Joe's Jeans 0.02% 2.94x
Free People 0.35% 2.93x
Tommy Bahama 0.36% 2.92x
Chicos 1.29% 2.91x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.85% 2.71x
Corporate Employment Pages 0.02% 2.39x
Feminism 0.01% 2.39x
Music Production 0.08% 2.06x
Hobby Vehicles 0.01% 1.99x
Illinois College Sports 0.03% 1.98x
Art News & Products 0.01% 1.91x
Canadian Auto 0.02% 1.74x
Texas News Cluster 0.38% 1.72x
Florida College Athletics 0.05% 1.72x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male