Dstillery Audiences

SHELL

Audience Size: 4.8 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 1.67% 1.47x
Austin Trip Planners 2.31% 1.44x
Houston Trip Planners 3.75% 1.41x
Texas County and Local Fair Visitors 3.56% 1.40x
Texas Activity Researchers 0.78% 1.32x
Cowboy Boots Shoppers 3.38% 1.29x
Montana and Idaho Trip Planners 2.16% 1.25x
Louisiana Trip Planners 2.56% 1.24x
Texas AM Aggies Fans 2.27% 1.24x
Detroit Trip Planners 1.79% 1.24x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.26% 3.31x
Joe's Jeans 0.06% 3.29x
Abercrombie & Fitch 0.30% 3.26x
Belk 1.65% 3.18x
Tommy Bahama 0.71% 3.11x
Jos A. Bank Clothiers 3.44% 3.10x
Columbia 0.44% 3.09x
Express Outlets 0.69% 3.07x
Madewell 1.11% 3.04x
Lane Bryant 4.17% 3.02x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.02% 4.59x
Education Cluster 0.01% 2.68x
Children's Health 0.03% 2.44x
Turkey & Iran Cluster 0.02% 2.39x
Idaho Cluster 0.80% 2.30x
Child Development 0.03% 2.12x
Medical & Pharmaceutical Scholarship 0.02% 2.04x
African-American Hair 0.01% 2.03x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.01% 1.94x
Paleo & Keto Diet Enthusiasts 0.02% 1.92x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male