Explore the Shell Audience
Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Shell audience.
INTERESTS
The Shell audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shell audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.68% | 1.43x |
| Houston Astros Fans | 3.14% | 1.39x |
| Texas County and Local Fair Visitors | 3.88% | 1.37x |
| Houston Activity Researchers | 2.69% | 1.36x |
| Texas Energy Providers | 3.29% | 1.36x |
| Texas AM Aggies Fans | 3.21% | 1.36x |
| Texas Longhorn Fans | 3.40% | 1.35x |
| Tennessee Volunteers Fans | 3.19% | 1.32x |
| SEC Fans | 2.99% | 1.31x |
| Louisiana Trip Planners | 3.37% | 1.31x |
Composition Percentage:
The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Curious about what else the Shell audience is interested in?
Sign Up
APPAREL RETAILERS
The Shell audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.08% | 4.24x |
| Joe's Jeans | 0.02% | 3.96x |
| Tommy Bahama | 0.41% | 3.50x |
| REI | 0.54% | 3.36x |
| Express Outlets | 0.32% | 3.32x |
| Patagonia | 0.18% | 3.31x |
| Jos A. Bank Clothiers | 1.58% | 3.25x |
| Madewell | 0.36% | 3.25x |
| Mens Wearhouse | 3.12% | 3.18x |
| Gymboree | 1.33% | 3.16x |
Composition Percentage:
The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Want to find more of the Shell audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shell audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.02% | 2.91x |
| Illinois Education | 0.04% | 2.27x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.18x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.89x |
| Beach & Intimate Wear | 0.02% | 1.84x |
| Pacific Northwest Sports & News Cluster | 0.84% | 1.70x |
| Home Remodeling | 0.06% | 1.68x |
| Art News & Products | 0.03% | 1.63x |
| Writing & Publishing | 0.07% | 1.62x |
| Lighting & Power | 0.06% | 1.60x |
Composition Percentage:
The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Want to see more of the Content Affinities the Shell audience visits?
Sign Up
DEMOGRAPHICS
The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Shell audience?
Sign Up