Dstillery Audiences

SHELL

Audience Size: 2.3 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.88% 1.54x
Texas County and Local Fair Visitors 3.49% 1.44x
Houston Astros Fans 2.76% 1.35x
South State Fair Visitors 3.84% 1.34x
Texas AM Aggies Fans 2.91% 1.32x
Houston Activity Researchers 1.94% 1.32x
Texas Energy Providers 3.05% 1.32x
Texas Longhorn Fans 2.96% 1.31x
New Orleans Pelicans Fans 2.58% 1.28x
Tennessee Volunteers Fans 3.06% 1.28x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.10% 4.11x
Abercrombie & Fitch 0.20% 4.10x
Joe's Jeans 0.03% 3.78x
Tommy Bahama 0.52% 3.68x
REI 0.66% 3.68x
Patagonia 0.23% 3.50x
Jos A. Bank Clothiers 2.02% 3.45x
Express Outlets 0.50% 3.44x
Madewell 0.58% 3.40x
Belk 0.97% 3.39x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.02% 2.72x
Pre-Built Home Researchers 0.04% 2.33x
Oil & Energy 0.06% 2.07x
College Sports 0.05% 2.06x
Canadian Healthcare 0.01% 1.97x
Disease Cluster 0.03% 1.90x
Philanthropy - Nonprofits 0.01% 1.90x
Health & Safety Compliance 0.01% 1.83x
Homemade Jewelry & Crafts 0.03% 1.79x
Shoes & Accessories 0.07% 1.78x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male