Dstillery Audiences

SHELL

Audience Size: 3.4 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.68% 1.43x
Houston Astros Fans 3.14% 1.39x
Texas County and Local Fair Visitors 3.88% 1.37x
Houston Activity Researchers 2.69% 1.36x
Texas Energy Providers 3.29% 1.36x
Texas AM Aggies Fans 3.21% 1.36x
Texas Longhorn Fans 3.40% 1.35x
Tennessee Volunteers Fans 3.19% 1.32x
SEC Fans 2.99% 1.31x
Louisiana Trip Planners 3.37% 1.31x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.08% 4.24x
Joe's Jeans 0.02% 3.96x
Tommy Bahama 0.41% 3.50x
REI 0.54% 3.36x
Express Outlets 0.32% 3.32x
Patagonia 0.18% 3.31x
Jos A. Bank Clothiers 1.58% 3.25x
Madewell 0.36% 3.25x
Mens Wearhouse 3.12% 3.18x
Gymboree 1.33% 3.16x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.02% 2.91x
Illinois Education 0.04% 2.27x
Sports - Golf, Hunting, Fishing 0.03% 2.18x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.89x
Beach & Intimate Wear 0.02% 1.84x
Pacific Northwest Sports & News Cluster 0.84% 1.70x
Home Remodeling 0.06% 1.68x
Art News & Products 0.03% 1.63x
Writing & Publishing 0.07% 1.62x
Lighting & Power 0.06% 1.60x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male