Dstillery Audiences

SHELL

Audience Size: 2.8 Million Devices

Explore the Shell Audience

Below you'll find more information about the Shell audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Shell audience.

Dstillery Crafted Audiences

INTERESTS

The Shell audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shell audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 3.68% 1.49x
Texas Activity Researchers 1.94% 1.45x
Houston Trip Planners 1.94% 1.44x
Houston Activity Researchers 2.38% 1.43x
Austin Trip Planners 1.47% 1.42x
New Orleans Pelicans Fans 1.68% 1.38x
New Orleans Activities Researchers 1.70% 1.37x
Dallas Mavericks Fans 2.06% 1.36x
New Orleans Trip Planners 1.64% 1.35x
Texas Trip Planners 3.08% 1.31x
Composition Percentage: The overlap percentage between the Shell audience and the Interest attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shell audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shell audience is Belk.

Location Composition Index
Belk 0.36% 3.63x
Tommy Bahama 0.40% 3.55x
Express Outlets 0.23% 3.42x
Lane Bryant 0.74% 3.38x
Mens Wearhouse 1.28% 3.28x
Abercrombie & Fitch 0.27% 3.26x
Jos A. Bank Clothiers 0.50% 3.26x
Joe's Jeans 0.02% 3.24x
Michael Kors 0.68% 3.22x
Calvin Klein 0.09% 3.21x
Composition Percentage: The overlap percentage between the Shell audience and the Location attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shell audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.01% 3.88x
Bulgaria Cluster 0.01% 3.23x
Local & Travel England - Northern England 0.02% 3.15x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 2.87x
Beauty & Cosmetics 0.01% 2.87x
US Soccer 0.01% 2.63x
Film Production 0.02% 2.63x
Paleo & Keto Diet Enthusiasts 0.01% 2.55x
Promo Codes 0.01% 2.43x
College Sports 0.01% 2.34x
Composition Percentage: The overlap percentage between the Shell audience and the Content Affinity attribute.
Index: A comparison of the Shell audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shell audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male