Dstillery Audiences

SHERATON

Audience Size: 165.4 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 165.4 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 3.01% 3.32x
Pantry Recipes Researchers 0.60% 3.13x
Ski and Snowboard Apparel Shoppers 4.82% 2.86x
Remdesivir Information Researchers 1.59% 2.75x
Canoeing and Kayaking Enthusiasts 5.12% 2.68x
Vermont Trip Planners 4.52% 2.67x
Readers of Indian Content 4.22% 2.64x
Coffee Bean Shoppers 4.82% 2.61x
Web Design Researchers 4.52% 2.58x
Elite Cycling Gear Shoppers 4.22% 2.50x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.

Location Composition Index
Everlane 0.16% 18.55x
Uniqlo 2.23% 16.13x
Supreme 0.15% 15.90x
Topshop 0.37% 15.81x
Intermix 0.73% 12.01x
Saint Laurent Paris 0.81% 11.48x
Hugo Boss 3.58% 11.39x
Zara 2.64% 11.24x
Calvin Klein 0.41% 10.91x
The North Face 2.09% 10.70x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 4.82% 11.13x
Maine Cluster 4.52% 7.67x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Pac 12 Sports 0.15% 4.40x
Philadelphia Cluster 4.82% 4.04x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.60% 3.81x
Furniture & Home Improvement 0.64% 3.67x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
New Jersey Travel Location Cluster 1.20% 3.46x
Numerology & Astrology 0.60% 3.41x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male