Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 734.8 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.29% | 1.84x |
| Ballet Enthusiasts | 3.24% | 1.77x |
| Online Grocery Shoppers | 3.25% | 1.72x |
| New York Trip Planners | 3.63% | 1.71x |
| Philadelphia Trip Planners | 2.28% | 1.70x |
| Northeastern Voters | 2.43% | 1.65x |
| Restaurant Menu Researchers | 2.40% | 1.61x |
| Philadelphia Phillies Fans | 2.16% | 1.57x |
| Broadway Fans | 2.47% | 1.56x |
| Jamband Fans | 2.04% | 1.54x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 14.77x |
| Uniqlo | 2.73% | 12.16x |
| Topshop | 0.48% | 10.64x |
| Supreme | 0.35% | 10.28x |
| Zara | 3.84% | 9.69x |
| Intermix | 1.25% | 9.45x |
| Levi Strauss | 1.91% | 9.36x |
| Club Monaco | 1.61% | 9.13x |
| J. Crew | 5.43% | 8.85x |
| Hugo Boss | 4.26% | 8.84x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 24.13x |
| Washington D.C. Hotels | 0.01% | 12.86x |
| Decoration & Fabric | 0.02% | 10.69x |
| Sports - Skiing, Snowboarding | 0.01% | 9.58x |
| Local & Travel England - North Midlands | 0.04% | 8.84x |
| Environmental Conservation | 0.02% | 8.57x |
| Barcode Site & App Users | 0.02% | 7.30x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 7.15x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.99x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 6.20x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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