Dstillery Audiences

SHERATON

Audience Size: 21.2 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Personal Investment Researchers.

Interest Composition Index
Personal Investment Researchers 5.39% 3.84x
Shared Work Space Researchers 6.59% 3.67x
Home Heating and Cooling Researchers 5.39% 3.31x
Venture Capitalists 4.19% 2.94x
Online Legal Document Service Researchers 4.79% 2.90x
Home Brewing Enthusiasts 5.39% 2.87x
New York Trip Planners 4.19% 2.84x
Fertility Treatment Researchers 4.79% 2.81x
Cigars Shoppers 5.99% 2.78x
Sushi Lovers 4.79% 2.78x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.

Location Composition Index
Uniqlo 0.59% 13.21x
Club Monaco 0.43% 12.50x
Patagonia 0.48% 12.01x
The North Face 1.02% 10.28x
Armani 0.75% 9.21x
Hugo Boss 1.34% 9.18x
Zara 0.80% 9.09x
Urban Outfitters 1.50% 9.09x
Bonobos 0.43% 8.38x
Free People 1.07% 8.23x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.14% 5.92x
Apple Blogs & Hacks 1.80% 4.57x
Wine, Liquor & Mixology 2.40% 4.37x
Maine Cluster 1.80% 4.32x
African-American Hair 0.55% 3.94x
Luxury Sneakers 1.20% 3.53x
Mississippi News 2.22% 3.49x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Educational Publishing 1.20% 3.38x
Men's Dress Shirt Shopping 0.10% 3.27x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female