Dstillery Audiences

SHERATON

Audience Size: 279.5 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 279.5 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.39% 2.74x
New York City Events Researchers 3.41% 1.98x
Ballet Enthusiasts 3.47% 1.89x
Sightseeing Travelers 3.65% 1.87x
Work Visa Researchers 3.12% 1.82x
United Arab Emirates Trip Planners 3.05% 1.80x
Opera Enthusiasts 3.01% 1.77x
New York Trip Planners 3.41% 1.74x
Online Grocery Shoppers 3.63% 1.74x
Men's Shoe Shoppers 3.36% 1.74x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.

Location Composition Index
Everlane 0.34% 14.76x
Supreme 0.36% 14.46x
Uniqlo 4.18% 13.82x
Topshop 1.11% 12.62x
Intermix 1.81% 11.17x
Zara 4.83% 10.76x
Club Monaco 2.50% 10.62x
Anthropologie 2.29% 10.25x
Calvin Klein 0.85% 10.13x
Joe's Jeans 0.53% 10.01x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.09% 8.48x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 5.76x
Los Angeles Cluster 0.09% 5.42x
Canada Online Shopping Cluster 0.04% 3.91x
Alternative Movie Streaming 0.13% 3.75x
Credit Unions & Consumer Protection 0.04% 3.31x
French News & Gossip Cluster 0.09% 3.29x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 3.22x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.21x
Germany Cluster 0.04% 3.21x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male