Dstillery Audiences

SHERATON

Audience Size: 519.5 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 519.5 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.62% 1.91x
Ballet Enthusiasts 2.45% 1.81x
New York Trip Planners 2.36% 1.70x
Luxury Retail Researchers 2.06% 1.67x
Men's Shoe Shoppers 2.20% 1.65x
Business Communication Product Researchers 2.17% 1.61x
Colorado Skiers and Snowboarders 2.37% 1.60x
Real Estate Decision Makers 4.39% 1.59x
Travel Reward Points Enthusiasts 1.91% 1.59x
Restaurant Researchers 1.68% 1.58x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.

Location Composition Index
Everlane 0.28% 25.70x
Levi Strauss 1.87% 14.06x
Club Monaco 1.64% 13.87x
Supreme 0.39% 13.63x
Zara 4.05% 12.89x
Uniqlo 1.86% 12.08x
Free People 2.54% 11.95x
Saint Laurent Paris 1.26% 11.93x
H&M 5.65% 11.50x
Hugo Boss 3.10% 11.18x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Canadian Universities.

Content Affinity Composition Index
Canadian Universities 0.09% 4.70x
Ohio Universities 0.99% 4.59x
London Tourism & Events 0.06% 4.10x
Vancouver British Columbia Research Cluster 0.06% 3.47x
Ontario Canada Cluster 0.04% 3.21x
Nepal News 0.04% 3.20x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 3.01x
Central & Northwest Ohio Cluster 1.45% 2.93x
Canada Culture and Tourism 0.14% 2.84x
Canada Tourism Research Cluster 0.23% 2.82x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male