Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 47.4 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 1.89% | 5.80x |
| Work Hard, Play Hard Travelers | 2.36% | 5.65x |
| Whiskey Enthusiasts | 1.89% | 5.05x |
| Tokyo Trip Planners | 2.83% | 4.60x |
| Jazz Music Fans | 2.83% | 4.58x |
| Investment Banking Professionals | 3.30% | 4.25x |
| Mens Fitness Publication Readers | 1.89% | 4.23x |
| Las Vegas Nightlife Researchers | 3.77% | 4.22x |
| Airbnb Researchers | 1.42% | 4.12x |
| Pet Boarding and Sitter Researchers | 1.42% | 3.90x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.14% | 25.07x |
| Zara | 1.38% | 14.95x |
| Hugo Boss | 1.52% | 14.06x |
| Intermix | 0.26% | 13.30x |
| The North Face | 0.77% | 12.96x |
| Armani | 0.99% | 12.37x |
| Banana Republic | 1.58% | 11.50x |
| Express Outlets | 0.73% | 10.74x |
| Club Monaco | 0.29% | 10.20x |
| Free People | 0.84% | 9.57x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Canadian Homes.
| Content Affinity | Composition | Index |
| Canadian Homes | 1.42% | 5.40x |
| Math Education | 0.43% | 4.65x |
| Mexico Cluster | 1.42% | 4.65x |
| Local Events & Travel Guide | 0.94% | 3.91x |
| Texas University Athletics | 0.94% | 3.83x |
| Minecraft Video Game Players | 1.01% | 3.72x |
| Latin American News | 1.42% | 3.67x |
| Movie Reviews | 1.42% | 3.66x |
| Graphic Design | 0.83% | 3.65x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.42% | 3.58x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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