Dstillery Audiences

SHERATON

Audience Size: 129.4 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 129.4 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Readers of Muslim Content.

Interest Composition Index
Readers of Muslim Content 3.35% 2.43x
San Diego Trip Planners 3.85% 2.42x
Yale University Fans 2.68% 2.42x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.31% 2.36x
Business Travelers 2.68% 2.30x
New Years Resolution Researchers 2.18% 2.26x
United Arab Emirates Trip Planners 2.85% 2.26x
Flooring Shoppers 2.35% 2.24x
Tequila Enthusiasts 2.18% 2.19x
Sporting Goods Shoppers 2.01% 2.14x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Topshop.

Location Composition Index
Topshop 0.24% 6.50x
Everlane 0.04% 6.12x
Uniqlo 1.50% 6.01x
Club Monaco 0.98% 5.32x
Patagonia 1.01% 5.07x
Bonobos 1.38% 5.01x
Intermix 0.45% 4.73x
Armani 2.11% 4.71x
Urban Outfitters 4.59% 4.49x
Madewell 3.46% 4.42x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Online Games.

Content Affinity Composition Index
Online Games 0.66% 6.14x
Legal Information Research Cluster 0.50% 5.48x
India Cluster 0.50% 4.84x
Female Lifestyle Content Readers 0.30% 3.96x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.34% 3.91x
College Planning 0.84% 3.73x
Backpacking 0.50% 3.56x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Men's Dress Shirt Shopping 0.10% 3.27x
Philadelphia Cluster 2.35% 2.98x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female