Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 413 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.19% | 3.74x |
| Western Canada Skiers and Snowboarders | 2.32% | 1.84x |
| Jazz Festival Enthusiasts | 3.34% | 1.78x |
| Venture Capitalists | 2.87% | 1.76x |
| Online Grocery Shoppers | 3.52% | 1.72x |
| Canada Trip Planners | 2.04% | 1.68x |
| Ballet Enthusiasts | 2.97% | 1.67x |
| Sightseeing Travelers | 3.15% | 1.62x |
| South West State Fair Visitors | 3.99% | 1.61x |
| E-cycling Enthusiasts | 3.06% | 1.60x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.33% | 19.84x |
| Supreme | 0.30% | 16.99x |
| Topshop | 0.84% | 15.79x |
| Uniqlo | 3.84% | 15.34x |
| Intermix | 1.45% | 13.44x |
| Saint Laurent Paris | 1.63% | 12.75x |
| Calvin Klein | 0.86% | 12.59x |
| Zara | 4.71% | 12.00x |
| Hugo Boss | 6.40% | 11.24x |
| Club Monaco | 2.06% | 11.20x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Canadian Lifestyle | 0.28% | 5.54x |
| Colorado Snow | 0.56% | 5.21x |
| Winter Sports & Gear | 0.37% | 4.62x |
| Pac 12 Sports | 0.15% | 4.40x |
| Action Sports | 0.19% | 3.74x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.19% | 3.36x |
| NYC Tourist Attractions | 1.20% | 3.31x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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