Dstillery Audiences

SHERATON

Audience Size: 43.5 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 43.5 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 6.92% 3.92x
New York City Events Researchers 4.84% 3.66x
Last Minute Travelers 5.88% 3.45x
School Closings Updates Readers 3.11% 3.43x
Vermont Trip Planners 6.23% 3.31x
Major Airline Customers 5.88% 3.15x
NHL Fans 5.54% 3.10x
Real Estate Decision Makers 5.19% 3.08x
Baseball Enthusiasts 6.92% 3.06x
Sightseeing Travelers 5.54% 2.94x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.

Location Composition Index
Uniqlo 0.85% 21.64x
Hugo Boss 1.82% 13.62x
Club Monaco 0.44% 12.61x
Zara 1.11% 12.41x
Armani 0.78% 11.75x
The North Face 1.19% 11.35x
Lululemon 2.86% 10.35x
Intermix 0.22% 10.33x
American Apparel 1.30% 9.94x
Free People 1.52% 9.80x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.38% 6.30x
New Hampshire News 2.77% 6.08x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Promo Codes 1.04% 5.39x
Online Games 1.38% 5.12x
New York City Real Estate Research Cluster 2.08% 4.58x
Smart Travel 1.04% 4.39x
African-American Hair 0.55% 3.94x
Antiques & Auctions 1.82% 3.86x
K-Pop 0.69% 3.64x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male