Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 129.4 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Readers of Muslim Content.
| Interest | Composition | Index |
| Readers of Muslim Content | 3.35% | 2.43x |
| San Diego Trip Planners | 3.85% | 2.42x |
| Yale University Fans | 2.68% | 2.42x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.31% | 2.36x |
| Business Travelers | 2.68% | 2.30x |
| New Years Resolution Researchers | 2.18% | 2.26x |
| United Arab Emirates Trip Planners | 2.85% | 2.26x |
| Flooring Shoppers | 2.35% | 2.24x |
| Tequila Enthusiasts | 2.18% | 2.19x |
| Sporting Goods Shoppers | 2.01% | 2.14x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.24% | 6.50x |
| Everlane | 0.04% | 6.12x |
| Uniqlo | 1.50% | 6.01x |
| Club Monaco | 0.98% | 5.32x |
| Patagonia | 1.01% | 5.07x |
| Bonobos | 1.38% | 5.01x |
| Intermix | 0.45% | 4.73x |
| Armani | 2.11% | 4.71x |
| Urban Outfitters | 4.59% | 4.49x |
| Madewell | 3.46% | 4.42x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.66% | 6.14x |
| Legal Information Research Cluster | 0.50% | 5.48x |
| India Cluster | 0.50% | 4.84x |
| Female Lifestyle Content Readers | 0.30% | 3.96x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.34% | 3.91x |
| College Planning | 0.84% | 3.73x |
| Backpacking | 0.50% | 3.56x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| Philadelphia Cluster | 2.35% | 2.98x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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