Dstillery Audiences

SHERATON

Audience Size: 682.8 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 682.8 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.13x
New York City Events Researchers 4.18% 1.61x
Caribbean Trip Planners 3.98% 1.60x
Online Grocery Shoppers 4.49% 1.58x
Venture Capitalists 3.60% 1.50x
Travel Reward Points Enthusiasts 3.98% 1.49x
Last Minute Travelers 3.91% 1.48x
Ballet Enthusiasts 3.78% 1.46x
Major Airline Customers 3.75% 1.46x
United Arab Emirates Trip Planners 3.62% 1.46x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.

Location Composition Index
Everlane 0.31% 15.45x
Uniqlo 3.43% 13.01x
Supreme 0.35% 12.45x
Topshop 0.84% 11.71x
Zara 4.11% 9.84x
Club Monaco 1.94% 9.58x
Intermix 1.49% 9.53x
Bonobos 2.35% 9.29x
Anthropologie 3.30% 8.94x
Hugo Boss 5.22% 8.79x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 50.90x
Golf & Boats 0.04% 24.13x
Washington D.C. Hotels 0.01% 12.86x
Decoration & Fabric 0.02% 10.69x
Sports - Skiing, Snowboarding 0.01% 9.58x
Local & Travel England - North Midlands 0.04% 8.84x
Environmental Conservation 0.02% 8.57x
Parenting & Nutrition 0.02% 7.27x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 7.06x
Quebec Hunting & Outdoors Cluster 0.03% 6.57x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male