Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 85.4 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 3.95% | 2.78x |
| Telemedicine Content Readers | 1.64% | 2.68x |
| Major Airline Customers | 4.28% | 2.66x |
| Investment Banking Professionals | 4.28% | 2.57x |
| SEO Specialists | 3.95% | 2.57x |
| Luxury Boutique Hotel Researchers | 4.61% | 2.51x |
| Spa Goers | 5.10% | 2.48x |
| Vermont Trip Planners | 3.29% | 2.45x |
| Caribbean Destination Reopening Researchers | 2.30% | 2.42x |
| Getaways Researchers | 2.63% | 2.41x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.10% | 8.05x |
| Topshop | 0.11% | 6.06x |
| The North Face | 1.35% | 4.83x |
| Club Monaco | 0.49% | 4.76x |
| Urban Outfitters | 2.40% | 4.38x |
| Patagonia | 0.52% | 4.16x |
| Hugo Boss | 1.61% | 4.11x |
| Armani | 0.92% | 3.88x |
| Calvin Klein | 0.16% | 3.80x |
| Intermix | 0.20% | 3.75x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 2.14% | 7.52x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Central California Cluster | 0.66% | 5.82x |
| Calendar & Holidays | 0.65% | 5.37x |
| Equestrian Cluster | 0.66% | 4.25x |
| Online Arcade Games | 0.66% | 3.78x |
| Math Reference | 1.32% | 3.55x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Australia & New Zealand Media | 0.35% | 3.45x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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