Dstillery Audiences

SHERATON

Audience Size: 413 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 413 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.19% 3.74x
Western Canada Skiers and Snowboarders 2.32% 1.84x
Jazz Festival Enthusiasts 3.34% 1.78x
Venture Capitalists 2.87% 1.76x
Online Grocery Shoppers 3.52% 1.72x
Canada Trip Planners 2.04% 1.68x
Ballet Enthusiasts 2.97% 1.67x
Sightseeing Travelers 3.15% 1.62x
South West State Fair Visitors 3.99% 1.61x
E-cycling Enthusiasts 3.06% 1.60x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.

Location Composition Index
Everlane 0.33% 19.84x
Supreme 0.30% 16.99x
Topshop 0.84% 15.79x
Uniqlo 3.84% 15.34x
Intermix 1.45% 13.44x
Saint Laurent Paris 1.63% 12.75x
Calvin Klein 0.86% 12.59x
Zara 4.71% 12.00x
Hugo Boss 6.40% 11.24x
Club Monaco 2.06% 11.20x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.14% 5.92x
Canadian Lifestyle 0.28% 5.54x
Colorado Snow 0.56% 5.21x
Winter Sports & Gear 0.37% 4.62x
Pac 12 Sports 0.15% 4.40x
Action Sports 0.19% 3.74x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.19% 3.36x
NYC Tourist Attractions 1.20% 3.31x
Men's Dress Shirt Shopping 0.10% 3.27x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male