Dstillery Audiences

SHERATON

Audience Size: 40.2 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 5.13% 3.05x
Quarantine Planners 2.88% 2.87x
Getaways Researchers 3.21% 2.80x
Global Destinations Reopening Researchers 3.21% 2.72x
Caribbean Trip Planners 4.81% 2.65x
Readers of Panamanian Content 5.13% 2.39x
Food Bank Researchers 1.92% 2.35x
Craft Beer Enthusiasts 5.13% 2.34x
Caribbean Destination Reopening Researchers 2.56% 2.29x
Toronto Raptors Fans 4.17% 2.28x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.

Location Composition Index
Uniqlo 0.72% 15.53x
Calvin Klein 0.17% 11.65x
The North Face 1.31% 10.77x
Hugo Boss 1.66% 10.20x
Zara 1.03% 9.93x
Saint Laurent Paris 0.20% 9.90x
American Apparel 1.22% 9.56x
Brooks Brothers 2.18% 9.21x
Free People 1.49% 9.04x
Patagonia 0.57% 8.97x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 2.56% 7.76x
Charity Walks 0.96% 5.97x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Spain News - Madrid & Seville 1.05% 4.88x
Smart Travel 0.99% 4.43x
Sewing, Embroidery & Fabrics 0.96% 4.27x
Travel Adventure 0.96% 4.02x
Caribbean Cluster 0.70% 3.94x
African-American Hair 0.55% 3.94x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male