Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 49.5 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.31% | 3.70x |
| Restaurant Supply Shoppers | 0.27% | 3.14x |
| Vacation Planners | 1.64% | 2.73x |
| Sightseeing Travelers | 1.64% | 2.69x |
| Food Bank Researchers | 1.64% | 2.52x |
| Luxury Hotel Guests | 1.64% | 2.46x |
| Family Adventures Travelers | 0.96% | 2.45x |
| Travel Guide and Review Readers | 2.05% | 2.44x |
| Soccer Fans | 2.87% | 2.44x |
| POS Systems & Software Researchers | 3.69% | 2.43x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.78% | 14.95x |
| Zara | 1.01% | 10.45x |
| The North Face | 0.82% | 9.98x |
| Hugo Boss | 1.46% | 9.33x |
| Armani | 0.82% | 8.97x |
| Express Outlets | 0.60% | 7.52x |
| Madewell | 0.99% | 7.40x |
| Levi Strauss | 0.55% | 7.38x |
| Free People | 0.88% | 7.35x |
| Bonobos | 0.39% | 7.15x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 0.82% | 5.03x |
| Liberal Media - Political Activism | 0.41% | 4.58x |
| Vancouver British Columbia Locals Cluster | 0.47% | 4.24x |
| Middle East News | 0.31% | 3.86x |
| Math Education | 0.27% | 3.53x |
| Low Carb Diets | 0.31% | 3.48x |
| Children's Learning Tools | 0.27% | 3.48x |
| Golf Travel & Gear | 0.68% | 3.34x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| High-End Audio | 0.27% | 3.24x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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