Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 165.4 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 3.01% | 3.32x |
| Pantry Recipes Researchers | 0.60% | 3.13x |
| Ski and Snowboard Apparel Shoppers | 4.82% | 2.86x |
| Remdesivir Information Researchers | 1.59% | 2.75x |
| Canoeing and Kayaking Enthusiasts | 5.12% | 2.68x |
| Vermont Trip Planners | 4.52% | 2.67x |
| Readers of Indian Content | 4.22% | 2.64x |
| Coffee Bean Shoppers | 4.82% | 2.61x |
| Web Design Researchers | 4.52% | 2.58x |
| Elite Cycling Gear Shoppers | 4.22% | 2.50x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 18.55x |
| Uniqlo | 2.23% | 16.13x |
| Supreme | 0.15% | 15.90x |
| Topshop | 0.37% | 15.81x |
| Intermix | 0.73% | 12.01x |
| Saint Laurent Paris | 0.81% | 11.48x |
| Hugo Boss | 3.58% | 11.39x |
| Zara | 2.64% | 11.24x |
| Calvin Klein | 0.41% | 10.91x |
| The North Face | 2.09% | 10.70x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 4.82% | 11.13x |
| Maine Cluster | 4.52% | 7.67x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Pac 12 Sports | 0.15% | 4.40x |
| Philadelphia Cluster | 4.82% | 4.04x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.60% | 3.81x |
| Furniture & Home Improvement | 0.64% | 3.67x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| New Jersey Travel Location Cluster | 1.20% | 3.46x |
| Numerology & Astrology | 0.60% | 3.41x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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