Dstillery Audiences

SHERATON

Audience Size: 734.8 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 734.8 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.29% 1.84x
Ballet Enthusiasts 3.24% 1.77x
Online Grocery Shoppers 3.25% 1.72x
New York Trip Planners 3.63% 1.71x
Philadelphia Trip Planners 2.28% 1.70x
Northeastern Voters 2.43% 1.65x
Restaurant Menu Researchers 2.40% 1.61x
Philadelphia Phillies Fans 2.16% 1.57x
Broadway Fans 2.47% 1.56x
Jamband Fans 2.04% 1.54x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.

Location Composition Index
Everlane 0.27% 14.77x
Uniqlo 2.73% 12.16x
Topshop 0.48% 10.64x
Supreme 0.35% 10.28x
Zara 3.84% 9.69x
Intermix 1.25% 9.45x
Levi Strauss 1.91% 9.36x
Club Monaco 1.61% 9.13x
J. Crew 5.43% 8.85x
Hugo Boss 4.26% 8.84x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 24.13x
Washington D.C. Hotels 0.01% 12.86x
Decoration & Fabric 0.02% 10.69x
Sports - Skiing, Snowboarding 0.01% 9.58x
Local & Travel England - North Midlands 0.04% 8.84x
Environmental Conservation 0.02% 8.57x
Barcode Site & App Users 0.02% 7.30x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 7.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.99x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 6.20x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male