Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 682.8 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.01% | 3.13x |
| New York City Events Researchers | 4.18% | 1.61x |
| Caribbean Trip Planners | 3.98% | 1.60x |
| Online Grocery Shoppers | 4.49% | 1.58x |
| Venture Capitalists | 3.60% | 1.50x |
| Travel Reward Points Enthusiasts | 3.98% | 1.49x |
| Last Minute Travelers | 3.91% | 1.48x |
| Ballet Enthusiasts | 3.78% | 1.46x |
| Major Airline Customers | 3.75% | 1.46x |
| United Arab Emirates Trip Planners | 3.62% | 1.46x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 15.45x |
| Uniqlo | 3.43% | 13.01x |
| Supreme | 0.35% | 12.45x |
| Topshop | 0.84% | 11.71x |
| Zara | 4.11% | 9.84x |
| Club Monaco | 1.94% | 9.58x |
| Intermix | 1.49% | 9.53x |
| Bonobos | 2.35% | 9.29x |
| Anthropologie | 3.30% | 8.94x |
| Hugo Boss | 5.22% | 8.79x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 50.90x |
| Golf & Boats | 0.04% | 24.13x |
| Washington D.C. Hotels | 0.01% | 12.86x |
| Decoration & Fabric | 0.02% | 10.69x |
| Sports - Skiing, Snowboarding | 0.01% | 9.58x |
| Local & Travel England - North Midlands | 0.04% | 8.84x |
| Environmental Conservation | 0.02% | 8.57x |
| Parenting & Nutrition | 0.02% | 7.27x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 7.06x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 6.57x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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