Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Vermont Trip Planners.
| Interest | Composition | Index |
| Vermont Trip Planners | 5.13% | 3.05x |
| Quarantine Planners | 2.88% | 2.87x |
| Getaways Researchers | 3.21% | 2.80x |
| Global Destinations Reopening Researchers | 3.21% | 2.72x |
| Caribbean Trip Planners | 4.81% | 2.65x |
| Readers of Panamanian Content | 5.13% | 2.39x |
| Food Bank Researchers | 1.92% | 2.35x |
| Craft Beer Enthusiasts | 5.13% | 2.34x |
| Caribbean Destination Reopening Researchers | 2.56% | 2.29x |
| Toronto Raptors Fans | 4.17% | 2.28x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.72% | 15.53x |
| Calvin Klein | 0.17% | 11.65x |
| The North Face | 1.31% | 10.77x |
| Hugo Boss | 1.66% | 10.20x |
| Zara | 1.03% | 9.93x |
| Saint Laurent Paris | 0.20% | 9.90x |
| American Apparel | 1.22% | 9.56x |
| Brooks Brothers | 2.18% | 9.21x |
| Free People | 1.49% | 9.04x |
| Patagonia | 0.57% | 8.97x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 2.56% | 7.76x |
| Charity Walks | 0.96% | 5.97x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Spain News - Madrid & Seville | 1.05% | 4.88x |
| Smart Travel | 0.99% | 4.43x |
| Sewing, Embroidery & Fabrics | 0.96% | 4.27x |
| Travel Adventure | 0.96% | 4.02x |
| Caribbean Cluster | 0.70% | 3.94x |
| African-American Hair | 0.55% | 3.94x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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