Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Personal Investment Researchers.
| Interest | Composition | Index |
| Personal Investment Researchers | 5.39% | 3.84x |
| Shared Work Space Researchers | 6.59% | 3.67x |
| Home Heating and Cooling Researchers | 5.39% | 3.31x |
| Venture Capitalists | 4.19% | 2.94x |
| Online Legal Document Service Researchers | 4.79% | 2.90x |
| Home Brewing Enthusiasts | 5.39% | 2.87x |
| New York Trip Planners | 4.19% | 2.84x |
| Fertility Treatment Researchers | 4.79% | 2.81x |
| Cigars Shoppers | 5.99% | 2.78x |
| Sushi Lovers | 4.79% | 2.78x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.59% | 13.21x |
| Club Monaco | 0.43% | 12.50x |
| Patagonia | 0.48% | 12.01x |
| The North Face | 1.02% | 10.28x |
| Armani | 0.75% | 9.21x |
| Hugo Boss | 1.34% | 9.18x |
| Zara | 0.80% | 9.09x |
| Urban Outfitters | 1.50% | 9.09x |
| Bonobos | 0.43% | 8.38x |
| Free People | 1.07% | 8.23x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Apple Blogs & Hacks | 1.80% | 4.57x |
| Wine, Liquor & Mixology | 2.40% | 4.37x |
| Maine Cluster | 1.80% | 4.32x |
| African-American Hair | 0.55% | 3.94x |
| Luxury Sneakers | 1.20% | 3.53x |
| Mississippi News | 2.22% | 3.49x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Educational Publishing | 1.20% | 3.38x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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