Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 43.5 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Elite Cycling Gear Shoppers.
| Interest | Composition | Index |
| Elite Cycling Gear Shoppers | 6.92% | 3.92x |
| New York City Events Researchers | 4.84% | 3.66x |
| Last Minute Travelers | 5.88% | 3.45x |
| School Closings Updates Readers | 3.11% | 3.43x |
| Vermont Trip Planners | 6.23% | 3.31x |
| Major Airline Customers | 5.88% | 3.15x |
| NHL Fans | 5.54% | 3.10x |
| Real Estate Decision Makers | 5.19% | 3.08x |
| Baseball Enthusiasts | 6.92% | 3.06x |
| Sightseeing Travelers | 5.54% | 2.94x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Curious about what else the Sheraton audience is interested in?
Sign Up
APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.85% | 21.64x |
| Hugo Boss | 1.82% | 13.62x |
| Club Monaco | 0.44% | 12.61x |
| Zara | 1.11% | 12.41x |
| Armani | 0.78% | 11.75x |
| The North Face | 1.19% | 11.35x |
| Lululemon | 2.86% | 10.35x |
| Intermix | 0.22% | 10.33x |
| American Apparel | 1.30% | 9.94x |
| Free People | 1.52% | 9.80x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Want to find more of the Sheraton audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.38% | 6.30x |
| New Hampshire News | 2.77% | 6.08x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Promo Codes | 1.04% | 5.39x |
| Online Games | 1.38% | 5.12x |
| New York City Real Estate Research Cluster | 2.08% | 4.58x |
| Smart Travel | 1.04% | 4.39x |
| African-American Hair | 0.55% | 3.94x |
| Antiques & Auctions | 1.82% | 3.86x |
| K-Pop | 0.69% | 3.64x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Want to see more of the Content Affinities the Sheraton audience visits?
Sign Up
DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Sheraton audience?
Sign Up