Dstillery Audiences

SHERATON

Audience Size: 76.1 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 76.1 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 1.80% 3.38x
Fall/Winter 2021 Fashion Trend Researchers 0.30% 3.27x
School Closings Updates Readers 1.95% 3.03x
Modern Art Museum Researchers 2.55% 3.03x
Nutrition Conscious Eaters 1.65% 2.72x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.92% 2.67x
Mood Lifters Researchers 0.90% 2.59x
St Patricks Day Celebrators 1.35% 2.58x
Healthy Eaters 1.50% 2.57x
Ski Enthusiasts 3.90% 2.46x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Topshop.

Location Composition Index
Topshop 0.14% 9.12x
The North Face 2.24% 8.37x
Bonobos 1.03% 7.89x
Uniqlo 0.88% 7.64x
Patagonia 0.98% 7.50x
Hugo Boss 2.39% 6.81x
Madewell 2.51% 6.79x
Anthropologie 4.08% 6.77x
Club Monaco 0.60% 6.74x
Free People 2.28% 6.52x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.45% 5.59x
Parenting Blogs 0.45% 4.72x
Online Games 0.60% 4.30x
New Hampshire News 1.20% 4.01x
Online Mini Game Players 0.30% 3.76x
Online Arcade Games 0.45% 3.41x
Philippines News 0.60% 3.35x
Electronic Accessories 0.30% 3.29x
Men's Dress Shirt Shopping 0.10% 3.27x
Math Education 0.56% 3.11x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male