Dstillery Audiences

SHERATON

Audience Size: 49.5 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 49.5 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.31% 3.70x
Restaurant Supply Shoppers 0.27% 3.14x
Vacation Planners 1.64% 2.73x
Sightseeing Travelers 1.64% 2.69x
Food Bank Researchers 1.64% 2.52x
Luxury Hotel Guests 1.64% 2.46x
Family Adventures Travelers 0.96% 2.45x
Travel Guide and Review Readers 2.05% 2.44x
Soccer Fans 2.87% 2.44x
POS Systems & Software Researchers 3.69% 2.43x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.

Location Composition Index
Uniqlo 0.78% 14.95x
Zara 1.01% 10.45x
The North Face 0.82% 9.98x
Hugo Boss 1.46% 9.33x
Armani 0.82% 8.97x
Express Outlets 0.60% 7.52x
Madewell 0.99% 7.40x
Levi Strauss 0.55% 7.38x
Free People 0.88% 7.35x
Bonobos 0.39% 7.15x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 0.82% 5.03x
Liberal Media - Political Activism 0.41% 4.58x
Vancouver British Columbia Locals Cluster 0.47% 4.24x
Middle East News 0.31% 3.86x
Math Education 0.27% 3.53x
Low Carb Diets 0.31% 3.48x
Children's Learning Tools 0.27% 3.48x
Golf Travel & Gear 0.68% 3.34x
Men's Dress Shirt Shopping 0.10% 3.27x
High-End Audio 0.27% 3.24x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male