Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Background Check Users.
| Interest | Composition | Index |
| Background Check Users | 30.77% | 7.91x |
| Philadelphia Trip Planners | 5.73% | 4.48x |
| Philadelphia Eagles Fans | 7.29% | 3.60x |
| Canada Trip Planners | 4.17% | 3.36x |
| School Closings Updates Readers | 2.60% | 3.33x |
| Pennsylvania County and Local Fair Visitors | 7.29% | 3.14x |
| Harvard University Fans | 4.17% | 3.14x |
| Supply Chain Professionals | 6.25% | 3.11x |
| Philadelphia 76ers Fans | 6.25% | 3.02x |
| College Matching Resource Readers | 15.38% | 2.97x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.24% | 14.40x |
| Patagonia | 0.78% | 13.98x |
| Club Monaco | 0.57% | 12.63x |
| Uniqlo | 0.63% | 11.96x |
| The North Face | 1.44% | 11.34x |
| American Apparel | 1.14% | 9.76x |
| Bonobos | 0.63% | 9.72x |
| Free People | 1.53% | 9.43x |
| Urban Outfitters | 1.86% | 8.89x |
| Brooks Brothers | 2.16% | 8.86x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 2.08% | 7.60x |
| Maine Cluster | 3.12% | 6.68x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| African-American Hair | 0.55% | 3.94x |
| K-12 Teacher Resources | 1.04% | 3.88x |
| Gun Enthusiast - Rifles & Ammo | 2.08% | 3.81x |
| Sports - Climbing, Non-traditional | 1.04% | 3.68x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| Beach Vacations | 0.58% | 3.20x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender
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