Dstillery Audiences

SHERATON

Audience Size: 522 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 522 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 4.22% 1.98x
New York City Events Researchers 3.62% 1.95x
Western Canada Skiers and Snowboarders 2.65% 1.93x
Aspen Trip Planners 3.40% 1.90x
Medical Technology News Readers 1.92% 1.89x
Major Airline Customers 3.53% 1.82x
Luxury Boutique Hotel Researchers 3.18% 1.81x
Luxury Hotel Guests 3.25% 1.76x
Austin Trip Planners 3.94% 1.73x
Telluride Trip Planners 3.12% 1.71x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Supreme.

Location Composition Index
Supreme 0.39% 18.53x
Everlane 0.39% 17.75x
Topshop 1.06% 15.03x
Uniqlo 4.48% 14.80x
Intermix 1.78% 13.13x
Calvin Klein 0.98% 11.93x
Saint Laurent Paris 1.90% 11.88x
Zara 5.42% 11.84x
Club Monaco 2.48% 11.22x
Joe's Jeans 0.43% 10.55x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Audio Clips & Sound Effects.

Content Affinity Composition Index
Audio Clips & Sound Effects 0.16% 5.75x
France Online Music & Quiz Content Cluster 0.09% 4.88x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.35% 4.75x
Canadian Lifestyle 0.22% 4.58x
Meeting Planning & Hotels 0.13% 4.18x
Romanian News 0.05% 3.96x
Canada Culture and Tourism 0.28% 3.93x
Cars, Travel & Food 0.05% 3.75x
Canadian News 0.09% 3.65x
Germany Cluster 0.04% 3.55x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male