Dstillery Audiences

SHERATON

Audience Size: 85.4 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 85.4 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 3.95% 2.78x
Telemedicine Content Readers 1.64% 2.68x
Major Airline Customers 4.28% 2.66x
Investment Banking Professionals 4.28% 2.57x
SEO Specialists 3.95% 2.57x
Luxury Boutique Hotel Researchers 4.61% 2.51x
Spa Goers 5.10% 2.48x
Vermont Trip Planners 3.29% 2.45x
Caribbean Destination Reopening Researchers 2.30% 2.42x
Getaways Researchers 2.63% 2.41x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.

Location Composition Index
Uniqlo 1.10% 8.05x
Topshop 0.11% 6.06x
The North Face 1.35% 4.83x
Club Monaco 0.49% 4.76x
Urban Outfitters 2.40% 4.38x
Patagonia 0.52% 4.16x
Hugo Boss 1.61% 4.11x
Armani 0.92% 3.88x
Calvin Klein 0.16% 3.80x
Intermix 0.20% 3.75x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 2.14% 7.52x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Central California Cluster 0.66% 5.82x
Calendar & Holidays 0.65% 5.37x
Equestrian Cluster 0.66% 4.25x
Online Arcade Games 0.66% 3.78x
Math Reference 1.32% 3.55x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Australia & New Zealand Media 0.35% 3.45x
Men's Dress Shirt Shopping 0.10% 3.27x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male