Dstillery Audiences

SHERATON

Audience Size: 47.4 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 47.4 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 1.89% 5.80x
Work Hard, Play Hard Travelers 2.36% 5.65x
Whiskey Enthusiasts 1.89% 5.05x
Tokyo Trip Planners 2.83% 4.60x
Jazz Music Fans 2.83% 4.58x
Investment Banking Professionals 3.30% 4.25x
Mens Fitness Publication Readers 1.89% 4.23x
Las Vegas Nightlife Researchers 3.77% 4.22x
Airbnb Researchers 1.42% 4.12x
Pet Boarding and Sitter Researchers 1.42% 3.90x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Uniqlo.

Location Composition Index
Uniqlo 1.14% 25.07x
Zara 1.38% 14.95x
Hugo Boss 1.52% 14.06x
Intermix 0.26% 13.30x
The North Face 0.77% 12.96x
Armani 0.99% 12.37x
Banana Republic 1.58% 11.50x
Express Outlets 0.73% 10.74x
Club Monaco 0.29% 10.20x
Free People 0.84% 9.57x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Canadian Homes.

Content Affinity Composition Index
Canadian Homes 1.42% 5.40x
Math Education 0.43% 4.65x
Mexico Cluster 1.42% 4.65x
Local Events & Travel Guide 0.94% 3.91x
Texas University Athletics 0.94% 3.83x
Minecraft Video Game Players 1.01% 3.72x
Latin American News 1.42% 3.67x
Movie Reviews 1.42% 3.66x
Graphic Design 0.83% 3.65x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.42% 3.58x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male