Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 588.2 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 2.01x |
| New York City Events Researchers | 4.36% | 2.01x |
| Ballet Enthusiasts | 4.52% | 1.95x |
| Western Canada Skiers and Snowboarders | 2.60% | 1.74x |
| LGBT Activists | 3.45% | 1.73x |
| Yale University Fans | 3.79% | 1.72x |
| Seattle Trip Planners | 4.39% | 1.71x |
| United Arab Emirates Trip Planners | 3.51% | 1.70x |
| Online Grocery Shoppers | 4.02% | 1.68x |
| Ski and Snowboard Apparel Shoppers | 3.25% | 1.68x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.42% | 18.74x |
| Everlane | 0.42% | 17.12x |
| Uniqlo | 4.97% | 14.71x |
| Topshop | 1.18% | 14.27x |
| Intermix | 1.99% | 12.36x |
| Calvin Klein | 1.07% | 12.00x |
| Saint Laurent Paris | 2.05% | 11.76x |
| Zara | 5.89% | 11.66x |
| Club Monaco | 2.76% | 11.51x |
| Joe's Jeans | 0.55% | 11.46x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.10% | 5.42x |
| Romanian News | 0.05% | 3.96x |
| Canada Tax and Finance Research Cluster | 0.05% | 3.87x |
| Canada Shopping - General Commerce | 0.04% | 3.81x |
| China Cluster | 0.52% | 3.78x |
| Cars, Travel & Food | 0.05% | 3.75x |
| Apartment & Community Real Estate Researchers | 0.05% | 3.74x |
| Computer Printers | 0.05% | 3.67x |
| New York City Education & News Cluster | 1.27% | 3.61x |
| Germany Cluster | 0.04% | 3.55x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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