Dstillery Audiences

SHERATON

Audience Size: 588.2 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 588.2 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 2.01x
New York City Events Researchers 4.36% 2.01x
Ballet Enthusiasts 4.52% 1.95x
Western Canada Skiers and Snowboarders 2.60% 1.74x
LGBT Activists 3.45% 1.73x
Yale University Fans 3.79% 1.72x
Seattle Trip Planners 4.39% 1.71x
United Arab Emirates Trip Planners 3.51% 1.70x
Online Grocery Shoppers 4.02% 1.68x
Ski and Snowboard Apparel Shoppers 3.25% 1.68x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Supreme.

Location Composition Index
Supreme 0.42% 18.74x
Everlane 0.42% 17.12x
Uniqlo 4.97% 14.71x
Topshop 1.18% 14.27x
Intermix 1.99% 12.36x
Calvin Klein 1.07% 12.00x
Saint Laurent Paris 2.05% 11.76x
Zara 5.89% 11.66x
Club Monaco 2.76% 11.51x
Joe's Jeans 0.55% 11.46x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.10% 5.42x
Romanian News 0.05% 3.96x
Canada Tax and Finance Research Cluster 0.05% 3.87x
Canada Shopping - General Commerce 0.04% 3.81x
China Cluster 0.52% 3.78x
Cars, Travel & Food 0.05% 3.75x
Apartment & Community Real Estate Researchers 0.05% 3.74x
Computer Printers 0.05% 3.67x
New York City Education & News Cluster 1.27% 3.61x
Germany Cluster 0.04% 3.55x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male