Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 213.5 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is United Arab Emirates Trip Planners.
| Interest | Composition | Index |
| United Arab Emirates Trip Planners | 1.84% | 1.84x |
| Sightseeing Travelers | 2.22% | 1.78x |
| New York Trip Planners | 2.36% | 1.77x |
| Northeastern Voters | 1.94% | 1.75x |
| Executive Travelers | 1.78% | 1.75x |
| Broadway Fans | 1.71% | 1.75x |
| Travel Reward Points Enthusiasts | 1.71% | 1.72x |
| Business Travelers | 1.46% | 1.71x |
| Last Minute Travelers | 1.86% | 1.69x |
| Investment Banking Professionals | 1.71% | 1.66x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.02% | 18.04x |
| Hugo Boss | 1.62% | 17.84x |
| Levi Strauss | 1.27% | 17.69x |
| Zara | 2.81% | 17.10x |
| H&M | 3.94% | 16.23x |
| Free People | 1.70% | 15.18x |
| Uniqlo | 1.17% | 14.99x |
| Michael Kors | 2.04% | 14.60x |
| American Apparel | 2.44% | 14.35x |
| Lorna Jane | 0.44% | 13.71x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Canada General Information Seeker Cluster.
| Content Affinity | Composition | Index |
| Canada General Information Seeker Cluster | 0.51% | 4.79x |
| New Jersey Travel Location Cluster | 1.14% | 3.30x |
| Canada Consumer Product Cluster | 0.24% | 3.12x |
| Vancouver British Columbia Locals Cluster | 0.55% | 2.90x |
| Colorado Snow | 0.66% | 2.78x |
| New Jersey News Cluster | 3.15% | 2.69x |
| India Bollywood, Weddings & Gossip | 0.29% | 2.63x |
| New York City Education & News Cluster | 1.09% | 2.53x |
| New York City Real Estate Research Cluster | 0.73% | 2.32x |
| NYC Tourist Attractions | 1.39% | 2.32x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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