Dstillery Audiences

SHERATON

Audience Size: 16.6 Thousand Devices

Explore the Sheraton Audience

Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Sheraton audience.

Dstillery Crafted Audiences

INTERESTS

The Sheraton audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sheraton audience is Background Check Users.

Interest Composition Index
Background Check Users 30.77% 7.91x
Philadelphia Trip Planners 5.73% 4.48x
Philadelphia Eagles Fans 7.29% 3.60x
Canada Trip Planners 4.17% 3.36x
School Closings Updates Readers 2.60% 3.33x
Pennsylvania County and Local Fair Visitors 7.29% 3.14x
Harvard University Fans 4.17% 3.14x
Supply Chain Professionals 6.25% 3.11x
Philadelphia 76ers Fans 6.25% 3.02x
College Matching Resource Readers 15.38% 2.97x
Composition Percentage: The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sheraton audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sheraton audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.24% 14.40x
Patagonia 0.78% 13.98x
Club Monaco 0.57% 12.63x
Uniqlo 0.63% 11.96x
The North Face 1.44% 11.34x
American Apparel 1.14% 9.76x
Bonobos 0.63% 9.72x
Free People 1.53% 9.43x
Urban Outfitters 1.86% 8.89x
Brooks Brothers 2.16% 8.86x
Composition Percentage: The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sheraton audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 2.08% 7.60x
Maine Cluster 3.12% 6.68x
France Online Music & Quiz Content Cluster 0.14% 5.92x
African-American Hair 0.55% 3.94x
K-12 Teacher Resources 1.04% 3.88x
Gun Enthusiast - Rifles & Ammo 2.08% 3.81x
Sports - Climbing, Non-traditional 1.04% 3.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Men's Dress Shirt Shopping 0.10% 3.27x
Beach Vacations 0.58% 3.20x
Composition Percentage: The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender