Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 519.5 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.62% | 1.91x |
| Ballet Enthusiasts | 2.45% | 1.81x |
| New York Trip Planners | 2.36% | 1.70x |
| Luxury Retail Researchers | 2.06% | 1.67x |
| Men's Shoe Shoppers | 2.20% | 1.65x |
| Business Communication Product Researchers | 2.17% | 1.61x |
| Colorado Skiers and Snowboarders | 2.37% | 1.60x |
| Real Estate Decision Makers | 4.39% | 1.59x |
| Travel Reward Points Enthusiasts | 1.91% | 1.59x |
| Restaurant Researchers | 1.68% | 1.58x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.28% | 25.70x |
| Levi Strauss | 1.87% | 14.06x |
| Club Monaco | 1.64% | 13.87x |
| Supreme | 0.39% | 13.63x |
| Zara | 4.05% | 12.89x |
| Uniqlo | 1.86% | 12.08x |
| Free People | 2.54% | 11.95x |
| Saint Laurent Paris | 1.26% | 11.93x |
| H&M | 5.65% | 11.50x |
| Hugo Boss | 3.10% | 11.18x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Canadian Universities.
| Content Affinity | Composition | Index |
| Canadian Universities | 0.09% | 4.70x |
| Ohio Universities | 0.99% | 4.59x |
| London Tourism & Events | 0.06% | 4.10x |
| Vancouver British Columbia Research Cluster | 0.06% | 3.47x |
| Ontario Canada Cluster | 0.04% | 3.21x |
| Nepal News | 0.04% | 3.20x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 3.01x |
| Central & Northwest Ohio Cluster | 1.45% | 2.93x |
| Canada Culture and Tourism | 0.14% | 2.84x |
| Canada Tourism Research Cluster | 0.23% | 2.82x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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