Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 719.3 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 2.39% | 1.75x |
| Seattle Trip Planners | 3.08% | 1.73x |
| Business Travelers | 2.09% | 1.68x |
| Major Airline Customers | 2.39% | 1.63x |
| Luxury Hotel Guests | 5.13% | 1.63x |
| Jazz Festival Enthusiasts | 2.09% | 1.63x |
| Sightseeing Travelers | 2.49% | 1.62x |
| Western Canada Skiers and Snowboarders | 2.09% | 1.61x |
| New York Trip Planners | 2.71% | 1.61x |
| Last Minute Travelers | 2.35% | 1.60x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 21.49x |
| Uniqlo | 2.39% | 13.03x |
| Supreme | 0.43% | 12.68x |
| Levi Strauss | 1.87% | 12.43x |
| Topshop | 0.22% | 12.11x |
| Club Monaco | 1.50% | 11.99x |
| Zara | 4.18% | 11.33x |
| H&M | 7.47% | 10.64x |
| Saint Laurent Paris | 1.33% | 10.64x |
| Free People | 2.95% | 10.35x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 1.62% | 1.35x |
| Baltimore Cluster | 1.67% | 1.33x |
| Apple Blogs & Hacks | 1.79% | 1.30x |
| Discount Travel | 11.33% | 1.30x |
| Connecticut News | 1.80% | 1.29x |
| News Cluster | 2.85% | 1.27x |
| Small Business Resources | 3.39% | 1.27x |
| New Jersey News Cluster | 1.86% | 1.25x |
| Boston Cluster | 2.79% | 1.25x |
| Sports News - Team Specific | 10.43% | 1.21x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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