Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 76.1 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 1.80% | 3.38x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 3.27x |
| School Closings Updates Readers | 1.95% | 3.03x |
| Modern Art Museum Researchers | 2.55% | 3.03x |
| Nutrition Conscious Eaters | 1.65% | 2.72x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.92% | 2.67x |
| Mood Lifters Researchers | 0.90% | 2.59x |
| St Patricks Day Celebrators | 1.35% | 2.58x |
| Healthy Eaters | 1.50% | 2.57x |
| Ski Enthusiasts | 3.90% | 2.46x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.14% | 9.12x |
| The North Face | 2.24% | 8.37x |
| Bonobos | 1.03% | 7.89x |
| Uniqlo | 0.88% | 7.64x |
| Patagonia | 0.98% | 7.50x |
| Hugo Boss | 2.39% | 6.81x |
| Madewell | 2.51% | 6.79x |
| Anthropologie | 4.08% | 6.77x |
| Club Monaco | 0.60% | 6.74x |
| Free People | 2.28% | 6.52x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.45% | 5.59x |
| Parenting Blogs | 0.45% | 4.72x |
| Online Games | 0.60% | 4.30x |
| New Hampshire News | 1.20% | 4.01x |
| Online Mini Game Players | 0.30% | 3.76x |
| Online Arcade Games | 0.45% | 3.41x |
| Philippines News | 0.60% | 3.35x |
| Electronic Accessories | 0.30% | 3.29x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| Math Education | 0.56% | 3.11x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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