Explore the Sheraton Audience
Below you'll find more information about the Sheraton audience, broken down in different categories based on their digital and physical behaviors. These are 522 thousand unique devices whose actions qualify for the Sheraton audience.
INTERESTS
The Sheraton audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sheraton audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 4.22% | 1.98x |
| New York City Events Researchers | 3.62% | 1.95x |
| Western Canada Skiers and Snowboarders | 2.65% | 1.93x |
| Aspen Trip Planners | 3.40% | 1.90x |
| Medical Technology News Readers | 1.92% | 1.89x |
| Major Airline Customers | 3.53% | 1.82x |
| Luxury Boutique Hotel Researchers | 3.18% | 1.81x |
| Luxury Hotel Guests | 3.25% | 1.76x |
| Austin Trip Planners | 3.94% | 1.73x |
| Telluride Trip Planners | 3.12% | 1.71x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Interest attribute.
Index: A comparison of the Sheraton audience to the internet population.
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APPAREL RETAILERS
The Sheraton audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sheraton audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.39% | 18.53x |
| Everlane | 0.39% | 17.75x |
| Topshop | 1.06% | 15.03x |
| Uniqlo | 4.48% | 14.80x |
| Intermix | 1.78% | 13.13x |
| Calvin Klein | 0.98% | 11.93x |
| Saint Laurent Paris | 1.90% | 11.88x |
| Zara | 5.42% | 11.84x |
| Club Monaco | 2.48% | 11.22x |
| Joe's Jeans | 0.43% | 10.55x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Location attribute.
Index: A comparison of the Sheraton audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sheraton audience is Audio Clips & Sound Effects.
| Content Affinity | Composition | Index |
| Audio Clips & Sound Effects | 0.16% | 5.75x |
| France Online Music & Quiz Content Cluster | 0.09% | 4.88x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.35% | 4.75x |
| Canadian Lifestyle | 0.22% | 4.58x |
| Meeting Planning & Hotels | 0.13% | 4.18x |
| Romanian News | 0.05% | 3.96x |
| Canada Culture and Tourism | 0.28% | 3.93x |
| Cars, Travel & Food | 0.05% | 3.75x |
| Canadian News | 0.09% | 3.65x |
| Germany Cluster | 0.04% | 3.55x |
Composition Percentage:
The overlap percentage between the Sheraton audience and the Content Affinity attribute.
Index: A comparison of the Sheraton audience to the internet population.
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DEMOGRAPHICS
The Sheraton audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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