Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 4.4 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 1.94% 1.16x
Ohio State Buckeyes Fans 1.89% 1.15x
Cleveland Indians Fans 1.86% 1.14x
Tea Party Policy Supporters 1.59% 1.14x
Alabama Trip Planners 2.46% 1.11x
Muscle Car Shoppers 2.05% 1.11x
Florida Gulf Coast Travel Researchers 2.50% 1.10x
Dallas Trip Planners 2.18% 1.10x
SEC Fans 1.71% 1.10x
South Carolina Gamecocks Fans 1.57% 1.09x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.

Location Composition Index
Topshop 0.30% 5.12x
Tommy Bahama 1.99% 4.60x
Columbia 1.10% 4.54x
Mens Wearhouse 7.20% 4.47x
Jos A. Bank Clothiers 3.99% 4.46x
Carhartt 2.88% 4.45x
Express Outlets 0.71% 4.39x
Chicos 3.79% 4.37x
REI 1.32% 4.37x
Brooks Brothers 2.49% 4.36x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.76x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.57x
Computer Printers 0.05% 1.54x
South Carolina Travel 0.03% 1.53x
Flower Shopping 0.06% 1.52x
Greece Cluster 0.02% 1.50x
Teaching Abroad 0.02% 1.47x
Franchising 0.03% 1.40x
Memphis News 0.16% 1.40x
Consumer Rewards 0.03% 1.37x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male