Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 3.8 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Oklahoma State Cowboys Fans.

Interest Composition Index
Oklahoma State Cowboys Fans 2.84% 1.31x
Texas State Fairs 3.23% 1.31x
Dallas Mavericks Fans 2.75% 1.31x
Texas Energy Providers 2.84% 1.29x
Ohio State Buckeyes Fans 2.65% 1.28x
Dallas Cowboys Fans 2.94% 1.26x
Arkansas Razorbacks Fans 2.77% 1.26x
Louisiana State University Tigers Fans 2.47% 1.25x
Billiards Enthusiasts 2.83% 1.25x
Oklahoma Sooners Fans 2.91% 1.24x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.

Location Composition Index
Topshop 0.45% 5.16x
Levi Strauss 1.33% 4.79x
Joe's Jeans 0.23% 4.74x
REI 1.40% 4.58x
Calvin Klein 0.39% 4.57x
Columbia 1.23% 4.47x
Supreme 0.11% 4.47x
Free People 1.87% 4.46x
Mens Wearhouse 7.58% 4.45x
Tommy Bahama 2.45% 4.43x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.01% 3.58x
Romanian News 0.03% 2.13x
Active Lifestyle Enthusiasts 0.01% 2.00x
Holistic Medicine 0.05% 1.98x
Texas News Cluster 1.28% 1.95x
Illinois College Sports 0.04% 1.93x
Canadian Lifestyle 0.02% 1.90x
Survival Guides 0.02% 1.79x
Franco-African Cluster 0.02% 1.76x
Upstate New York State Athletics 0.02% 1.71x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male