Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Mowing Equipment Shoppers.
| Interest | Composition | Index |
| Mowing Equipment Shoppers | 2.41% | 1.39x |
| Wireless Headphone Researchers | 0.12% | 1.39x |
| Kansas City Trip Planners | 3.60% | 1.39x |
| Eyeglasses Shoppers | 1.81% | 1.36x |
| Power Tools Shoppers | 2.16% | 1.34x |
| St. Louis Trip Planners | 3.29% | 1.33x |
| Cookie Recipe Researchers | 1.92% | 1.32x |
| Kansas City Royals Fans | 2.83% | 1.31x |
| Home Design and Living Publication Readers | 0.69% | 1.31x |
| Advertising Professionals | 1.11% | 1.31x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.09x |
| Columbia | 0.53% | 3.85x |
| Jos A. Bank Clothiers | 3.88% | 3.61x |
| Tommy Bahama | 0.78% | 3.53x |
| Bonobos | 0.44% | 3.47x |
| Chicos | 4.66% | 3.46x |
| Madewell | 1.22% | 3.45x |
| Mens Wearhouse | 6.94% | 3.45x |
| Lululemon | 2.07% | 3.44x |
| LOFT | 4.37% | 3.40x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.02% | 5.24x |
| Vancouver British Columbia Research Cluster | 0.05% | 5.08x |
| Painting & Renovation | 0.04% | 4.60x |
| African-American Hair | 0.02% | 3.99x |
| Romanian News | 0.02% | 3.95x |
| Winter Sports & Gear | 0.02% | 3.70x |
| Hobby Vehicles | 0.02% | 3.56x |
| Science Education & Academia | 0.03% | 3.51x |
| Parenting & Children's Activities | 0.02% | 3.44x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 3.39x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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