Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Dallas Trip Planners.
| Interest | Composition | Index |
| Dallas Trip Planners | 2.74% | 1.14x |
| Ohio County and Local Fair Visitors | 2.72% | 1.10x |
| Readers of El Salvadoran Content | 2.07% | 1.08x |
| Readers of Malayalam Content | 2.00% | 1.07x |
| Readers of Honduran Content | 1.92% | 1.07x |
| Readers of Caribbean Content | 2.14% | 1.07x |
| Readers of Cuban Content | 1.69% | 1.06x |
| Iowa County and Local Fair Visitors | 2.53% | 1.05x |
| Readers of Guatemalan Content | 1.89% | 1.04x |
| Oklahoma State Cowboys Fans | 2.24% | 1.04x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.42% | 5.06x |
| Levi Strauss | 1.44% | 4.53x |
| Columbia | 1.20% | 4.41x |
| REI | 1.36% | 4.40x |
| Tommy Bahama | 2.26% | 4.37x |
| Free People | 1.66% | 4.36x |
| Mens Wearhouse | 7.33% | 4.35x |
| Carhartt | 0.43% | 4.33x |
| Abercrombie & Fitch | 2.47% | 4.33x |
| Jos A. Bank Clothiers | 4.06% | 4.33x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.71x |
| Apartment & Community Real Estate Researchers | 0.05% | 1.95x |
| Franco-African Cluster | 0.02% | 1.94x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 1.83x |
| Homeschooling | 0.04% | 1.81x |
| Law School Research Cluster | 0.04% | 1.79x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.67x |
| Greece Cluster | 0.02% | 1.60x |
| Ohio Universities | 0.44% | 1.49x |
| Computer Printers | 0.03% | 1.47x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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