Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 3.6 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.68x
Ohio County and Local Fair Visitors 3.01% 1.27x
Tea Party Policy Supporters 2.34% 1.19x
Car Collector Enthusiasts 2.64% 1.19x
Dirt Bike Enthusiasts 2.80% 1.18x
Miami Dolphins Fans 2.50% 1.17x
South Atlantic Voters 2.72% 1.17x
Dallas Cowboys Fans 2.72% 1.17x
North Carolina Travel Researchers 2.70% 1.16x
Readers of Hispanic Content 2.18% 1.16x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.25% 5.27x
Topshop 0.41% 5.17x
Levi Strauss 0.87% 4.90x
REI 1.48% 4.83x
Supreme 0.10% 4.79x
Tommy Bahama 2.34% 4.74x
Mens Wearhouse 7.98% 4.70x
Abercrombie & Fitch 1.49% 4.66x
Free People 2.16% 4.65x
Jos A. Bank Clothiers 4.58% 4.65x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.33x
Mining & Natural Resources 0.02% 2.30x
Cuba & Mexico Media 0.06% 1.95x
Canada Shopping - Kitchenware 0.01% 1.84x
Peru Media 0.20% 1.78x
Franchising 0.02% 1.67x
Cigars 0.03% 1.64x
Credit Unions & Consumer Protection 0.01% 1.62x
Computer Printers 0.02% 1.59x
Concert Posters 0.03% 1.58x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male