Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 1.94% | 1.16x |
| Ohio State Buckeyes Fans | 1.89% | 1.15x |
| Cleveland Indians Fans | 1.86% | 1.14x |
| Tea Party Policy Supporters | 1.59% | 1.14x |
| Alabama Trip Planners | 2.46% | 1.11x |
| Muscle Car Shoppers | 2.05% | 1.11x |
| Florida Gulf Coast Travel Researchers | 2.50% | 1.10x |
| Dallas Trip Planners | 2.18% | 1.10x |
| SEC Fans | 1.71% | 1.10x |
| South Carolina Gamecocks Fans | 1.57% | 1.09x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.30% | 5.12x |
| Tommy Bahama | 1.99% | 4.60x |
| Columbia | 1.10% | 4.54x |
| Mens Wearhouse | 7.20% | 4.47x |
| Jos A. Bank Clothiers | 3.99% | 4.46x |
| Carhartt | 2.88% | 4.45x |
| Express Outlets | 0.71% | 4.39x |
| Chicos | 3.79% | 4.37x |
| REI | 1.32% | 4.37x |
| Brooks Brothers | 2.49% | 4.36x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.76x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.57x |
| Computer Printers | 0.05% | 1.54x |
| South Carolina Travel | 0.03% | 1.53x |
| Flower Shopping | 0.06% | 1.52x |
| Greece Cluster | 0.02% | 1.50x |
| Teaching Abroad | 0.02% | 1.47x |
| Franchising | 0.03% | 1.40x |
| Memphis News | 0.16% | 1.40x |
| Consumer Rewards | 0.03% | 1.37x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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