Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 1.1 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.85x
Portland Trail Blazers Fans 2.14% 1.44x
Oregon Trip Planners 2.41% 1.43x
Post COVID-19 Restaurant Reopening Researchers 0.69% 1.41x
Chicago Cubs Fans 2.29% 1.40x
Los Angeles Lakers Fans 1.88% 1.39x
Montana and Idaho Trip Planners 2.49% 1.36x
Social Distancing Content Readers 1.03% 1.36x
Seattle Seahawks Fans 2.45% 1.35x
Ohio County and Local Fair Visitors 3.62% 1.35x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Columbia.

Location Composition Index
Columbia 0.35% 4.09x
Joe's Jeans 0.02% 4.03x
Patagonia 0.27% 3.99x
Tommy Bahama 0.48% 3.75x
Mens Wearhouse 3.95% 3.57x
REI 0.69% 3.57x
Lululemon 0.97% 3.52x
The North Face 0.37% 3.51x
White House Black Market 2.00% 3.40x
LL Bean 0.15% 3.40x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.04% 3.98x
Pre-Built Home Researchers 0.14% 3.77x
Alternative Movie Streaming 0.02% 3.33x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.12x
Canadian Lifestyle 0.04% 2.68x
Construction Apparel 0.06% 2.66x
Home Remodeling 0.08% 2.59x
Shipping & Logistics 0.03% 2.59x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 2.55x
Human Resources & Employee Management 0.04% 2.51x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male