Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 393.5 thousand unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 1.97% | 1.52x |
| True Crime Podcast Listeners | 1.55% | 1.41x |
| Austin Trip Planners | 3.56% | 1.39x |
| Jazz Music Fans | 2.68% | 1.39x |
| Oregon County and Local Fair Visitors | 3.48% | 1.39x |
| Techies | 2.18% | 1.38x |
| Telemedicine Content Readers | 1.05% | 1.38x |
| Houston Activity Researchers | 2.30% | 1.37x |
| Automotive Racing Enthusiasts | 2.60% | 1.37x |
| Advertising Professionals | 1.72% | 1.35x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 5.36x |
| Columbia | 0.32% | 4.89x |
| Patagonia | 0.19% | 4.80x |
| Lorna Jane | 0.09% | 4.66x |
| Intermix | 0.08% | 4.60x |
| Bonobos | 0.22% | 4.35x |
| Tommy Bahama | 0.54% | 4.33x |
| REI | 0.55% | 4.30x |
| Brooks Brothers | 0.81% | 4.26x |
| Gymboree | 2.16% | 4.25x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.13% | 5.88x |
| Home Remodeling | 0.17% | 3.92x |
| Oil & Energy | 0.08% | 3.84x |
| Pet Supplies | 0.09% | 3.82x |
| Retail Industry News | 0.03% | 3.73x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.08% | 3.40x |
| Motorcycle Racing Researchers | 0.21% | 3.20x |
| Grilling | 0.17% | 3.01x |
| Higher Education | 0.03% | 2.97x |
| Mortgages & Insurance | 0.13% | 2.85x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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