Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 393.5 Thousand Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 393.5 thousand unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Wine Lovers.

Interest Composition Index
Wine Lovers 1.97% 1.52x
True Crime Podcast Listeners 1.55% 1.41x
Austin Trip Planners 3.56% 1.39x
Jazz Music Fans 2.68% 1.39x
Oregon County and Local Fair Visitors 3.48% 1.39x
Techies 2.18% 1.38x
Telemedicine Content Readers 1.05% 1.38x
Houston Activity Researchers 2.30% 1.37x
Automotive Racing Enthusiasts 2.60% 1.37x
Advertising Professionals 1.72% 1.35x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.

Location Composition Index
Topshop 0.03% 5.36x
Columbia 0.32% 4.89x
Patagonia 0.19% 4.80x
Lorna Jane 0.09% 4.66x
Intermix 0.08% 4.60x
Bonobos 0.22% 4.35x
Tommy Bahama 0.54% 4.33x
REI 0.55% 4.30x
Brooks Brothers 0.81% 4.26x
Gymboree 2.16% 4.25x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.13% 5.88x
Home Remodeling 0.17% 3.92x
Oil & Energy 0.08% 3.84x
Pet Supplies 0.09% 3.82x
Retail Industry News 0.03% 3.73x
Assorted Topics (Power Trains, Drones, Web Design) 0.08% 3.40x
Motorcycle Racing Researchers 0.21% 3.20x
Grilling 0.17% 3.01x
Higher Education 0.03% 2.97x
Mortgages & Insurance 0.13% 2.85x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male