Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 4 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 3.64% 1.16x
Horse Race Enthusiasts 1.22% 1.16x
Florida State Seminoles Fans 1.15% 1.14x
Philadelphia Phillies Fans 1.41% 1.14x
Mercedes-Benz Vehicle Shoppers 1.26% 1.14x
Ohio State Buckeyes Fans 1.13% 1.13x
Southeastern Voters 1.23% 1.13x
Florida Gulf Coast Travel Researchers 1.43% 1.12x
Cleveland Indians Fans 1.06% 1.12x
Kentucky Wildcats Fans 1.15% 1.12x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.15% 4.64x
Brooks Brothers 1.97% 4.63x
Express 0.85% 4.56x
Hollister 0.57% 4.54x
Gymboree 1.52% 4.54x
Columbia 0.34% 4.52x
Club Monaco 0.40% 4.45x
Hugo Boss 0.40% 4.42x
Michael Kors 0.62% 4.41x
Free People 0.49% 4.39x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.03% 1.77x
Fire Fighting 0.07% 1.75x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.69x
Memphis News 0.12% 1.65x
Consumer Rewards 0.07% 1.64x
Philadelphia Cluster 0.83% 1.49x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.02% 1.46x
Hobby Drones & Remote-Controlled Cars 0.09% 1.45x
Ohio Universities 0.32% 1.43x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.02% 1.43x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male