Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.85x |
| Home-Made Face Mask Researchers | 0.03% | 2.43x |
| Small Business COVID-19 Relief Researchers | 0.02% | 2.31x |
| Burger Enthusiast | 0.06% | 1.48x |
| Remdesivir Information Researchers | 0.02% | 1.45x |
| North West State Fair Visitors | 3.57% | 1.41x |
| Chloroquine Information Researchers | 0.02% | 1.33x |
| Western Canada Skiers and Snowboarders | 1.64% | 1.33x |
| Oregon Trip Planners | 3.00% | 1.32x |
| Insurance Professionals | 2.22% | 1.32x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.32% | 5.29x |
| REI | 0.86% | 4.57x |
| Lorna Jane | 0.19% | 4.43x |
| Tommy Bahama | 0.76% | 4.17x |
| Columbia | 0.45% | 4.15x |
| Joe's Jeans | 0.07% | 4.12x |
| Jos A. Bank Clothiers | 2.61% | 4.11x |
| Chicos | 3.00% | 4.04x |
| Abercrombie & Fitch | 0.26% | 4.03x |
| Belk | 0.81% | 4.02x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 0.04% | 3.64x |
| Chemicals | 0.02% | 3.12x |
| Consumer Rewards | 0.02% | 3.03x |
| Canada Shopping - Kitchenware | 0.02% | 2.87x |
| Vietnam Cluster | 0.05% | 2.84x |
| Nutrition & Diabetic Living | 0.08% | 2.63x |
| Survival Guides | 0.03% | 2.31x |
| Marijuana | 0.05% | 2.15x |
| Tattoos & Costumes | 0.02% | 2.10x |
| Philanthropy - Nonprofits | 0.02% | 2.10x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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