Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 4.4 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 1.51% 1.17x
Streaming Device Shoppers 1.52% 1.16x
Florida Gulf Coast Travel Researchers 1.57% 1.14x
Alabama Trip Planners 3.49% 1.14x
Georgia Trip Planners 1.65% 1.12x
NCAA Football Fans 2.68% 1.12x
Daily Fantasy Sports Enthusiasts 1.53% 1.10x
Digital Antenna Users 2.69% 1.10x
Miami Trip Planners 1.54% 1.09x
Reusable Drinkware Shoppers 1.57% 1.09x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Gymboree.

Location Composition Index
Gymboree 2.39% 5.75x
Tommy Bahama 1.93% 5.62x
Belk 1.27% 5.59x
Brooks Brothers 2.86% 5.45x
Abercrombie & Fitch 2.50% 5.43x
Chicos 3.51% 5.43x
Columbia 0.94% 5.41x
Dressbarn 3.51% 5.41x
Express 2.16% 5.35x
Eddie Bauer 1.20% 5.33x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Georgia Cluster.

Content Affinity Composition Index
Georgia Cluster 2.18% 1.16x
South Florida Cluster 1.70% 1.15x
Colorado News 1.80% 1.13x
Latest Sports News 3.63% 1.11x
Plants & Gardening 1.76% 1.09x
Sports News - Team Specific 9.19% 1.09x
Do It Yourself 3.40% 1.06x
New Jersey News Cluster 1.53% 1.06x
Chain Restaurants 1.76% 1.04x
Appliances & Reviews 3.08% 1.04x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male