Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Chicago Bears Fans.
| Interest | Composition | Index |
| Chicago Bears Fans | 2.33% | 1.23x |
| Car Enthusiasts | 2.34% | 1.21x |
| Cincinnati Bengals Fans | 2.21% | 1.21x |
| Cleveland Cavaliers Fans | 2.12% | 1.20x |
| Green Bay Packers Fans | 2.46% | 1.19x |
| Foreman and Construction Managers | 2.09% | 1.18x |
| Cininnati Reds Fans | 2.30% | 1.18x |
| Toronto Blue Jays Fans | 2.09% | 1.17x |
| Football Enthusiasts | 2.64% | 1.15x |
| Detroit Lions Fans | 1.94% | 1.15x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.24% | 4.98x |
| Tommy Bahama | 2.04% | 4.59x |
| Gymboree | 2.71% | 4.57x |
| Columbia | 1.09% | 4.55x |
| Dressbarn | 3.85% | 4.51x |
| Abercrombie & Fitch | 2.92% | 4.49x |
| Brooks Brothers | 3.03% | 4.48x |
| Belk | 1.08% | 4.48x |
| Express Outlets | 0.69% | 4.46x |
| Jos A. Bank Clothiers | 4.58% | 4.45x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 7.60x |
| Quinceanera Planning | 0.02% | 4.06x |
| Local & Travel England - North Midlands | 0.01% | 2.78x |
| Bulgaria Cluster | 0.03% | 2.42x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 2.18x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 2.02x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 1.97x |
| Canadian Real Estate Researcher Cluster | 0.02% | 1.92x |
| Chat Rooms | 0.04% | 1.92x |
| Tattoos & Costumes | 0.04% | 1.89x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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