Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 1.51% | 1.17x |
| Streaming Device Shoppers | 1.52% | 1.16x |
| Florida Gulf Coast Travel Researchers | 1.57% | 1.14x |
| Alabama Trip Planners | 3.49% | 1.14x |
| Georgia Trip Planners | 1.65% | 1.12x |
| NCAA Football Fans | 2.68% | 1.12x |
| Daily Fantasy Sports Enthusiasts | 1.53% | 1.10x |
| Digital Antenna Users | 2.69% | 1.10x |
| Miami Trip Planners | 1.54% | 1.09x |
| Reusable Drinkware Shoppers | 1.57% | 1.09x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 2.39% | 5.75x |
| Tommy Bahama | 1.93% | 5.62x |
| Belk | 1.27% | 5.59x |
| Brooks Brothers | 2.86% | 5.45x |
| Abercrombie & Fitch | 2.50% | 5.43x |
| Chicos | 3.51% | 5.43x |
| Columbia | 0.94% | 5.41x |
| Dressbarn | 3.51% | 5.41x |
| Express | 2.16% | 5.35x |
| Eddie Bauer | 1.20% | 5.33x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Georgia Cluster.
| Content Affinity | Composition | Index |
| Georgia Cluster | 2.18% | 1.16x |
| South Florida Cluster | 1.70% | 1.15x |
| Colorado News | 1.80% | 1.13x |
| Latest Sports News | 3.63% | 1.11x |
| Plants & Gardening | 1.76% | 1.09x |
| Sports News - Team Specific | 9.19% | 1.09x |
| Do It Yourself | 3.40% | 1.06x |
| New Jersey News Cluster | 1.53% | 1.06x |
| Chain Restaurants | 1.76% | 1.04x |
| Appliances & Reviews | 3.08% | 1.04x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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