Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.68x |
| Ohio County and Local Fair Visitors | 3.01% | 1.27x |
| Tea Party Policy Supporters | 2.34% | 1.19x |
| Car Collector Enthusiasts | 2.64% | 1.19x |
| Dirt Bike Enthusiasts | 2.80% | 1.18x |
| Miami Dolphins Fans | 2.50% | 1.17x |
| South Atlantic Voters | 2.72% | 1.17x |
| Dallas Cowboys Fans | 2.72% | 1.17x |
| North Carolina Travel Researchers | 2.70% | 1.16x |
| Readers of Hispanic Content | 2.18% | 1.16x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.25% | 5.27x |
| Topshop | 0.41% | 5.17x |
| Levi Strauss | 0.87% | 4.90x |
| REI | 1.48% | 4.83x |
| Supreme | 0.10% | 4.79x |
| Tommy Bahama | 2.34% | 4.74x |
| Mens Wearhouse | 7.98% | 4.70x |
| Abercrombie & Fitch | 1.49% | 4.66x |
| Free People | 2.16% | 4.65x |
| Jos A. Bank Clothiers | 4.58% | 4.65x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.33x |
| Mining & Natural Resources | 0.02% | 2.30x |
| Cuba & Mexico Media | 0.06% | 1.95x |
| Canada Shopping - Kitchenware | 0.01% | 1.84x |
| Peru Media | 0.20% | 1.78x |
| Franchising | 0.02% | 1.67x |
| Cigars | 0.03% | 1.64x |
| Credit Unions & Consumer Protection | 0.01% | 1.62x |
| Computer Printers | 0.02% | 1.59x |
| Concert Posters | 0.03% | 1.58x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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