Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is As Seen on TV Shoppers.
| Interest | Composition | Index |
| As Seen on TV Shoppers | 1.40% | 1.21x |
| Georgia Trip Planners | 1.81% | 1.21x |
| Louisiana Activities Researchers | 1.00% | 1.21x |
| Myrtle Beach Trip Planners | 1.24% | 1.21x |
| Hard Rock Hotel & Casino Trip Planners | 1.70% | 1.20x |
| Florida Atlantic Coast Trip Planners | 1.71% | 1.20x |
| Florida Gulf Coast Travel Researchers | 1.52% | 1.19x |
| Penn State Nittany Lions Fans | 1.00% | 1.19x |
| Retired Wealthy Assisted Living Researchers | 1.14% | 1.19x |
| Bargain Shopping Researchers | 0.96% | 1.18x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.71% | 5.48x |
| Gymboree | 2.23% | 5.45x |
| Tommy Bahama | 1.62% | 5.34x |
| Belk | 1.19% | 5.30x |
| Brooks Brothers | 2.71% | 5.26x |
| Express Outlets | 0.29% | 5.26x |
| Express | 1.79% | 5.26x |
| Dressbarn | 2.90% | 5.24x |
| Chicos | 2.92% | 5.24x |
| Hollister | 1.33% | 5.19x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.02% | 2.31x |
| Local & Travel England - East Midlands | 0.02% | 1.99x |
| Consumer Rewards | 0.07% | 1.94x |
| Home Printing | 0.04% | 1.94x |
| Environmentally Friendly Cars | 0.01% | 1.93x |
| Texas Off-Roading | 0.01% | 1.91x |
| ISPs & Local Services | 0.01% | 1.77x |
| Mining & Natural Resources | 0.02% | 1.72x |
| Mid-Atlantic Beaches | 0.02% | 1.71x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.01% | 1.69x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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