Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 4.4 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 1.40% 1.21x
Georgia Trip Planners 1.81% 1.21x
Louisiana Activities Researchers 1.00% 1.21x
Myrtle Beach Trip Planners 1.24% 1.21x
Hard Rock Hotel & Casino Trip Planners 1.70% 1.20x
Florida Atlantic Coast Trip Planners 1.71% 1.20x
Florida Gulf Coast Travel Researchers 1.52% 1.19x
Penn State Nittany Lions Fans 1.00% 1.19x
Retired Wealthy Assisted Living Researchers 1.14% 1.19x
Bargain Shopping Researchers 0.96% 1.18x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Columbia.

Location Composition Index
Columbia 0.71% 5.48x
Gymboree 2.23% 5.45x
Tommy Bahama 1.62% 5.34x
Belk 1.19% 5.30x
Brooks Brothers 2.71% 5.26x
Express Outlets 0.29% 5.26x
Express 1.79% 5.26x
Dressbarn 2.90% 5.24x
Chicos 2.92% 5.24x
Hollister 1.33% 5.19x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.02% 2.31x
Local & Travel England - East Midlands 0.02% 1.99x
Consumer Rewards 0.07% 1.94x
Home Printing 0.04% 1.94x
Environmentally Friendly Cars 0.01% 1.93x
Texas Off-Roading 0.01% 1.91x
ISPs & Local Services 0.01% 1.77x
Mining & Natural Resources 0.02% 1.72x
Mid-Atlantic Beaches 0.02% 1.71x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.01% 1.69x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female