Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 1.8 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.85x
Home-Made Face Mask Researchers 0.03% 2.43x
Small Business COVID-19 Relief Researchers 0.02% 2.31x
Burger Enthusiast 0.06% 1.48x
Remdesivir Information Researchers 0.02% 1.45x
North West State Fair Visitors 3.57% 1.41x
Chloroquine Information Researchers 0.02% 1.33x
Western Canada Skiers and Snowboarders 1.64% 1.33x
Oregon Trip Planners 3.00% 1.32x
Insurance Professionals 2.22% 1.32x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Maurices.

Location Composition Index
Maurices 1.32% 5.29x
REI 0.86% 4.57x
Lorna Jane 0.19% 4.43x
Tommy Bahama 0.76% 4.17x
Columbia 0.45% 4.15x
Joe's Jeans 0.07% 4.12x
Jos A. Bank Clothiers 2.61% 4.11x
Chicos 3.00% 4.04x
Abercrombie & Fitch 0.26% 4.03x
Belk 0.81% 4.02x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.04% 3.64x
Chemicals 0.02% 3.12x
Consumer Rewards 0.02% 3.03x
Canada Shopping - Kitchenware 0.02% 2.87x
Vietnam Cluster 0.05% 2.84x
Nutrition & Diabetic Living 0.08% 2.63x
Survival Guides 0.03% 2.31x
Marijuana 0.05% 2.15x
Tattoos & Costumes 0.02% 2.10x
Philanthropy - Nonprofits 0.02% 2.10x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male