Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 1.5 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Mowing Equipment Shoppers.

Interest Composition Index
Mowing Equipment Shoppers 2.41% 1.39x
Wireless Headphone Researchers 0.12% 1.39x
Kansas City Trip Planners 3.60% 1.39x
Eyeglasses Shoppers 1.81% 1.36x
Power Tools Shoppers 2.16% 1.34x
St. Louis Trip Planners 3.29% 1.33x
Cookie Recipe Researchers 1.92% 1.32x
Kansas City Royals Fans 2.83% 1.31x
Home Design and Living Publication Readers 0.69% 1.31x
Advertising Professionals 1.11% 1.31x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.09x
Columbia 0.53% 3.85x
Jos A. Bank Clothiers 3.88% 3.61x
Tommy Bahama 0.78% 3.53x
Bonobos 0.44% 3.47x
Chicos 4.66% 3.46x
Madewell 1.22% 3.45x
Mens Wearhouse 6.94% 3.45x
Lululemon 2.07% 3.44x
LOFT 4.37% 3.40x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.02% 5.24x
Vancouver British Columbia Research Cluster 0.05% 5.08x
Painting & Renovation 0.04% 4.60x
African-American Hair 0.02% 3.99x
Romanian News 0.02% 3.95x
Winter Sports & Gear 0.02% 3.70x
Hobby Vehicles 0.02% 3.56x
Science Education & Academia 0.03% 3.51x
Parenting & Children's Activities 0.02% 3.44x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 3.39x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female