Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.85x |
| Portland Trail Blazers Fans | 2.14% | 1.44x |
| Oregon Trip Planners | 2.41% | 1.43x |
| Post COVID-19 Restaurant Reopening Researchers | 0.69% | 1.41x |
| Chicago Cubs Fans | 2.29% | 1.40x |
| Los Angeles Lakers Fans | 1.88% | 1.39x |
| Montana and Idaho Trip Planners | 2.49% | 1.36x |
| Social Distancing Content Readers | 1.03% | 1.36x |
| Seattle Seahawks Fans | 2.45% | 1.35x |
| Ohio County and Local Fair Visitors | 3.62% | 1.35x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.35% | 4.09x |
| Joe's Jeans | 0.02% | 4.03x |
| Patagonia | 0.27% | 3.99x |
| Tommy Bahama | 0.48% | 3.75x |
| Mens Wearhouse | 3.95% | 3.57x |
| REI | 0.69% | 3.57x |
| Lululemon | 0.97% | 3.52x |
| The North Face | 0.37% | 3.51x |
| White House Black Market | 2.00% | 3.40x |
| LL Bean | 0.15% | 3.40x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.04% | 3.98x |
| Pre-Built Home Researchers | 0.14% | 3.77x |
| Alternative Movie Streaming | 0.02% | 3.33x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.12x |
| Canadian Lifestyle | 0.04% | 2.68x |
| Construction Apparel | 0.06% | 2.66x |
| Home Remodeling | 0.08% | 2.59x |
| Shipping & Logistics | 0.03% | 2.59x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 2.55x |
| Human Resources & Employee Management | 0.04% | 2.51x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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