Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Los Angeles Lakers Fans.
| Interest | Composition | Index |
| Los Angeles Lakers Fans | 0.03% | 1.28x |
| Miami Heat Fans | 0.02% | 1.21x |
| South Carolina Gamecocks Fans | 0.93% | 1.19x |
| Georgia Trip Planners | 1.57% | 1.17x |
| South Atlantic Voters | 1.35% | 1.16x |
| Readers of Cuban Content | 1.31% | 1.15x |
| Florida Gulf Coast Travel Researchers | 1.39% | 1.13x |
| Southeastern Voters | 1.30% | 1.13x |
| Philadelphia Trip Planners | 0.89% | 1.12x |
| Louisville Cardinals Fans | 1.09% | 1.12x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.34% | 2.82x |
| Lululemon | 0.19% | 2.64x |
| Gymboree | 0.78% | 2.60x |
| Free People | 0.08% | 2.54x |
| Brooks Brothers | 1.17% | 2.53x |
| Club Monaco | 0.27% | 2.52x |
| J. Crew | 1.01% | 2.36x |
| REI | 1.05% | 2.25x |
| Banana Republic | 1.14% | 2.23x |
| The North Face | 0.57% | 2.21x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.05% | 1.83x |
| Seventh-day Adventist Church | 0.02% | 1.72x |
| Chemicals | 0.03% | 1.66x |
| Computer Printers | 0.04% | 1.60x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.04% | 1.60x |
| Memphis News | 0.12% | 1.52x |
| South Carolina Travel | 0.03% | 1.50x |
| Parenting & Nutrition | 0.02% | 1.50x |
| Philadelphia Cluster | 0.81% | 1.48x |
| LGBTQ Advocacy | 0.63% | 1.46x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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