Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 755.8 thousand unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 2.85% | 1.42x |
| North Midwest State Fair Visitors | 2.68% | 1.31x |
| Readers of Malayalam Content | 1.85% | 1.30x |
| Readers of Vietnamese Content | 1.27% | 1.30x |
| Vacation Planners | 0.72% | 1.29x |
| Insurance Professionals | 0.91% | 1.28x |
| AT&T Wireless Customers | 0.05% | 1.27x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.13% | 1.26x |
| Misc-Deal Seekers or Coupon Shoppers | 0.94% | 1.26x |
| Discount Big Box Shoppers | 0.77% | 1.26x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Curious about what else the Sherwin Williams audience is interested in?
Sign Up
APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 2.13% | 5.07x |
| Tommy Bahama | 0.67% | 4.82x |
| Express Outlets | 0.34% | 4.79x |
| Jos A. Bank Clothiers | 1.00% | 4.67x |
| Calvin Klein | 0.13% | 4.65x |
| Chicos | 1.58% | 4.53x |
| Lane Bryant | 1.20% | 4.49x |
| Brooks Brothers | 0.53% | 4.46x |
| Buckle | 1.97% | 4.34x |
| Joe's Jeans | 0.03% | 4.30x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Want to find more of the Sherwin Williams audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.05% | 5.08x |
| Action Sports | 0.03% | 4.33x |
| Child Development | 0.04% | 4.06x |
| African-American Hair | 0.02% | 3.99x |
| College Sports | 0.02% | 3.97x |
| Mortgages & Insurance | 0.02% | 3.72x |
| Winter Sports & Gear | 0.02% | 3.66x |
| Vietnam Cluster | 0.02% | 3.50x |
| Writing & Publishing | 0.02% | 3.49x |
| Painting & Renovation | 0.02% | 3.13x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Want to see more of the Content Affinities the Sherwin Williams audience visits?
Sign Up
DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Sherwin Williams audience?
Sign Up