Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 2 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Volleyball Enthusiasts.

Interest Composition Index
Volleyball Enthusiasts 3.35% 1.34x
Oregon Trip Planners 2.49% 1.32x
Oregon Ducks Fans 1.47% 1.31x
North West State Fair Visitors 3.11% 1.30x
AT&T Wireless Customers 0.05% 1.27x
College Athletic Scholarships Researchers 2.54% 1.27x
Seattle Trip Planners 2.82% 1.26x
Government Student Loan Researchers 2.67% 1.26x
Washington Skiers and Snowboarders 2.34% 1.26x
Ergonomic Office Supplies Shoppers 2.20% 1.25x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Columbia.

Location Composition Index
Columbia 0.44% 2.26x
REI 0.66% 2.12x
Jos A. Bank Clothiers 2.58% 2.10x
Bonobos 0.30% 2.07x
LL Bean 0.26% 2.07x
The North Face 0.57% 2.06x
Madewell 0.81% 2.04x
Eddie Bauer 1.43% 2.04x
Tommy Bahama 0.56% 2.02x
Patagonia 0.25% 2.02x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Amateur Radios.

Content Affinity Composition Index
Amateur Radios 0.02% 3.78x
Vitamin Shoppers 0.01% 3.71x
Roleplay & Fantasy Games 0.03% 3.65x
Cheerleading 0.02% 3.35x
Bulgaria Cluster 0.02% 3.30x
Greece Cluster 0.02% 3.30x
Insurance Cluster 0.01% 3.24x
Moving & Storage 0.02% 3.17x
Youth Educational Resources 0.01% 3.10x
Higher Education 0.03% 2.97x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male