Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 755.8 Thousand Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 755.8 thousand unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 2.85% 1.42x
North Midwest State Fair Visitors 2.68% 1.31x
Readers of Malayalam Content 1.85% 1.30x
Readers of Vietnamese Content 1.27% 1.30x
Vacation Planners 0.72% 1.29x
Insurance Professionals 0.91% 1.28x
AT&T Wireless Customers 0.05% 1.27x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.13% 1.26x
Misc-Deal Seekers or Coupon Shoppers 0.94% 1.26x
Discount Big Box Shoppers 0.77% 1.26x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 2.13% 5.07x
Tommy Bahama 0.67% 4.82x
Express Outlets 0.34% 4.79x
Jos A. Bank Clothiers 1.00% 4.67x
Calvin Klein 0.13% 4.65x
Chicos 1.58% 4.53x
Lane Bryant 1.20% 4.49x
Brooks Brothers 0.53% 4.46x
Buckle 1.97% 4.34x
Joe's Jeans 0.03% 4.30x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.05% 5.08x
Action Sports 0.03% 4.33x
Child Development 0.04% 4.06x
African-American Hair 0.02% 3.99x
College Sports 0.02% 3.97x
Mortgages & Insurance 0.02% 3.72x
Winter Sports & Gear 0.02% 3.66x
Vietnam Cluster 0.02% 3.50x
Writing & Publishing 0.02% 3.49x
Painting & Renovation 0.02% 3.13x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female