Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Oklahoma State Cowboys Fans.
| Interest | Composition | Index |
| Oklahoma State Cowboys Fans | 2.84% | 1.31x |
| Texas State Fairs | 3.23% | 1.31x |
| Dallas Mavericks Fans | 2.75% | 1.31x |
| Texas Energy Providers | 2.84% | 1.29x |
| Ohio State Buckeyes Fans | 2.65% | 1.28x |
| Dallas Cowboys Fans | 2.94% | 1.26x |
| Arkansas Razorbacks Fans | 2.77% | 1.26x |
| Louisiana State University Tigers Fans | 2.47% | 1.25x |
| Billiards Enthusiasts | 2.83% | 1.25x |
| Oklahoma Sooners Fans | 2.91% | 1.24x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.45% | 5.16x |
| Levi Strauss | 1.33% | 4.79x |
| Joe's Jeans | 0.23% | 4.74x |
| REI | 1.40% | 4.58x |
| Calvin Klein | 0.39% | 4.57x |
| Columbia | 1.23% | 4.47x |
| Supreme | 0.11% | 4.47x |
| Free People | 1.87% | 4.46x |
| Mens Wearhouse | 7.58% | 4.45x |
| Tommy Bahama | 2.45% | 4.43x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.01% | 3.58x |
| Romanian News | 0.03% | 2.13x |
| Active Lifestyle Enthusiasts | 0.01% | 2.00x |
| Holistic Medicine | 0.05% | 1.98x |
| Texas News Cluster | 1.28% | 1.95x |
| Illinois College Sports | 0.04% | 1.93x |
| Canadian Lifestyle | 0.02% | 1.90x |
| Survival Guides | 0.02% | 1.79x |
| Franco-African Cluster | 0.02% | 1.76x |
| Upstate New York State Athletics | 0.02% | 1.71x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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