Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 396.1 thousand unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 1.50% | 4.19x |
| Remdesivir Information Researchers | 1.50% | 3.92x |
| Investment Banking Professionals | 3.00% | 3.27x |
| Techies | 2.50% | 3.09x |
| Land Rover Shoppers | 3.50% | 2.98x |
| Toyota Vehicle Shopper | 3.50% | 2.95x |
| Motorcycle Enthusiasts | 4.00% | 2.90x |
| Cocktail Recipe Researchers | 4.50% | 2.83x |
| Laptop Researchers | 3.00% | 2.81x |
| Commercial Truck Researchers | 3.00% | 2.80x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.11% | 4.73x |
| Columbia | 0.41% | 4.67x |
| Abercrombie & Fitch | 0.21% | 4.54x |
| Free People | 0.72% | 4.46x |
| REI | 0.70% | 4.41x |
| Tommy Bahama | 0.57% | 4.38x |
| Intermix | 0.10% | 4.38x |
| Ann Taylor | 0.57% | 4.37x |
| Madewell | 0.70% | 4.26x |
| Mens Wearhouse | 4.28% | 4.22x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Auto Enthusiast Information Researchers.
| Content Affinity | Composition | Index |
| Auto Enthusiast Information Researchers | 1.50% | 5.37x |
| Fire Fighting | 0.08% | 4.30x |
| Canadian Homes | 1.50% | 4.12x |
| Dental Health | 0.11% | 3.80x |
| Vitamin Shoppers | 0.06% | 3.75x |
| Retail Industry News | 0.03% | 3.73x |
| Yard Structures | 0.06% | 3.66x |
| Technology News | 2.50% | 3.63x |
| Vegans & Animal Welfare | 0.08% | 3.53x |
| Wine, Liquor & Mixology | 1.50% | 3.50x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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