Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 976.9 thousand unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 2.33% | 1.36x |
| Sleep Researchers | 2.76% | 1.32x |
| College Athletic Scholarships Researchers | 2.34% | 1.31x |
| NCAA Fans | 2.41% | 1.30x |
| Home Theater Enthusiasts | 2.37% | 1.30x |
| Food Delivery Service Users | 0.80% | 1.30x |
| Cannabis News Readers | 2.55% | 1.30x |
| Home Brewing Enthusiasts | 2.49% | 1.30x |
| Sale Seekers | 2.07% | 1.30x |
| Small Luxury SUV Auto Intenders | 0.62% | 1.29x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.04x |
| Columbia | 0.43% | 4.43x |
| REI | 0.76% | 4.26x |
| Patagonia | 0.27% | 4.18x |
| Tommy Bahama | 0.57% | 4.00x |
| Madewell | 0.60% | 3.95x |
| Lorna Jane | 0.10% | 3.93x |
| Jos A. Bank Clothiers | 2.22% | 3.91x |
| Mens Wearhouse | 4.30% | 3.90x |
| Free People | 0.63% | 3.81x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Canadian News.
| Content Affinity | Composition | Index |
| Canadian News | 0.08% | 4.61x |
| Nutrition & Diabetic Living | 0.05% | 4.61x |
| Lighting & Power | 0.08% | 3.89x |
| Canada Culture and Tourism | 0.08% | 3.85x |
| Canada Travel & Tourism | 0.04% | 3.66x |
| Construction Apparel | 0.05% | 3.32x |
| Phone & Computer Game Downloaders | 0.05% | 3.28x |
| California Universities | 0.04% | 3.22x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.03% | 2.97x |
| Higher Education | 0.03% | 2.97x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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