Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 4.2 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Los Angeles Lakers Fans.

Interest Composition Index
Los Angeles Lakers Fans 0.03% 1.28x
Miami Heat Fans 0.02% 1.21x
South Carolina Gamecocks Fans 0.93% 1.19x
Georgia Trip Planners 1.57% 1.17x
South Atlantic Voters 1.35% 1.16x
Readers of Cuban Content 1.31% 1.15x
Florida Gulf Coast Travel Researchers 1.39% 1.13x
Southeastern Voters 1.30% 1.13x
Philadelphia Trip Planners 0.89% 1.12x
Louisville Cardinals Fans 1.09% 1.12x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Michael Kors.

Location Composition Index
Michael Kors 0.34% 2.82x
Lululemon 0.19% 2.64x
Gymboree 0.78% 2.60x
Free People 0.08% 2.54x
Brooks Brothers 1.17% 2.53x
Club Monaco 0.27% 2.52x
J. Crew 1.01% 2.36x
REI 1.05% 2.25x
Banana Republic 1.14% 2.23x
The North Face 0.57% 2.21x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 1.83x
Seventh-day Adventist Church 0.02% 1.72x
Chemicals 0.03% 1.66x
Computer Printers 0.04% 1.60x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 1.60x
Memphis News 0.12% 1.52x
South Carolina Travel 0.03% 1.50x
Parenting & Nutrition 0.02% 1.50x
Philadelphia Cluster 0.81% 1.48x
LGBTQ Advocacy 0.63% 1.46x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999