Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 1.88x |
| AT&T Wireless Customers | 0.05% | 1.27x |
| Seattle Trip Planners | 2.96% | 1.25x |
| Oregon Ducks Fans | 1.17% | 1.23x |
| Volleyball Enthusiasts | 3.08% | 1.23x |
| Android Fans | 1.37% | 1.22x |
| Seattle Seahawks Fans | 2.49% | 1.20x |
| Chicago Trip Planners | 2.21% | 1.20x |
| Online Test Prep Resource Readers | 2.13% | 1.19x |
| Farming Simulator Video Game Fans | 3.26% | 1.18x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 2.79x |
| Columbia | 0.79% | 2.43x |
| Joe's Jeans | 0.10% | 2.30x |
| Jos A. Bank Clothiers | 5.15% | 2.24x |
| REI | 1.28% | 2.24x |
| Lululemon | 2.92% | 2.22x |
| Madewell | 1.72% | 2.21x |
| Lorna Jane | 0.40% | 2.20x |
| Anthropologie | 2.71% | 2.19x |
| Bonobos | 0.60% | 2.16x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 0.02% | 5.77x |
| Engineering | 0.02% | 3.95x |
| Amateur Radios | 0.02% | 3.78x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.01% | 3.32x |
| Lighting & Power | 0.01% | 3.22x |
| Auto Tires & Parts Repair Researchers | 0.01% | 2.94x |
| Horse Racing | 0.01% | 2.83x |
| Real Estate Cluster | 0.01% | 2.61x |
| Greece Cluster | 0.02% | 2.60x |
| Furniture Shopping | 0.01% | 2.46x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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