Dstillery Audiences

SHERWIN WILLIAMS

Audience Size: 3 Million Devices

Explore the Sherwin Williams Audience

Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sherwin Williams audience.

Dstillery Crafted Audiences

INTERESTS

The Sherwin Williams audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sherwin Williams audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.08% 1.88x
AT&T Wireless Customers 0.05% 1.27x
Seattle Trip Planners 2.96% 1.25x
Oregon Ducks Fans 1.17% 1.23x
Volleyball Enthusiasts 3.08% 1.23x
Android Fans 1.37% 1.22x
Seattle Seahawks Fans 2.49% 1.20x
Chicago Trip Planners 2.21% 1.20x
Online Test Prep Resource Readers 2.13% 1.19x
Farming Simulator Video Game Fans 3.26% 1.18x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sherwin Williams audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 2.79x
Columbia 0.79% 2.43x
Joe's Jeans 0.10% 2.30x
Jos A. Bank Clothiers 5.15% 2.24x
REI 1.28% 2.24x
Lululemon 2.92% 2.22x
Madewell 1.72% 2.21x
Lorna Jane 0.40% 2.20x
Anthropologie 2.71% 2.19x
Bonobos 0.60% 2.16x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sherwin Williams audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.02% 5.77x
Engineering 0.02% 3.95x
Amateur Radios 0.02% 3.78x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.01% 3.32x
Lighting & Power 0.01% 3.22x
Auto Tires & Parts Repair Researchers 0.01% 2.94x
Horse Racing 0.01% 2.83x
Real Estate Cluster 0.01% 2.61x
Greece Cluster 0.02% 2.60x
Furniture Shopping 0.01% 2.46x
Composition Percentage: The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male