Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Alabama Trip Planners.
| Interest | Composition | Index |
| Alabama Trip Planners | 3.64% | 1.16x |
| Horse Race Enthusiasts | 1.22% | 1.16x |
| Florida State Seminoles Fans | 1.15% | 1.14x |
| Philadelphia Phillies Fans | 1.41% | 1.14x |
| Mercedes-Benz Vehicle Shoppers | 1.26% | 1.14x |
| Ohio State Buckeyes Fans | 1.13% | 1.13x |
| Southeastern Voters | 1.23% | 1.13x |
| Florida Gulf Coast Travel Researchers | 1.43% | 1.12x |
| Cleveland Indians Fans | 1.06% | 1.12x |
| Kentucky Wildcats Fans | 1.15% | 1.12x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.15% | 4.64x |
| Brooks Brothers | 1.97% | 4.63x |
| Express | 0.85% | 4.56x |
| Hollister | 0.57% | 4.54x |
| Gymboree | 1.52% | 4.54x |
| Columbia | 0.34% | 4.52x |
| Club Monaco | 0.40% | 4.45x |
| Hugo Boss | 0.40% | 4.42x |
| Michael Kors | 0.62% | 4.41x |
| Free People | 0.49% | 4.39x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.03% | 1.77x |
| Fire Fighting | 0.07% | 1.75x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.69x |
| Memphis News | 0.12% | 1.65x |
| Consumer Rewards | 0.07% | 1.64x |
| Philadelphia Cluster | 0.83% | 1.49x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.46x |
| Hobby Drones & Remote-Controlled Cars | 0.09% | 1.45x |
| Ohio Universities | 0.32% | 1.43x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.02% | 1.43x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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