Explore the Sherwin Williams Audience
Below you'll find more information about the Sherwin Williams audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sherwin Williams audience.
INTERESTS
The Sherwin Williams audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sherwin Williams audience is Volleyball Enthusiasts.
| Interest | Composition | Index |
| Volleyball Enthusiasts | 3.35% | 1.34x |
| Oregon Trip Planners | 2.49% | 1.32x |
| Oregon Ducks Fans | 1.47% | 1.31x |
| North West State Fair Visitors | 3.11% | 1.30x |
| AT&T Wireless Customers | 0.05% | 1.27x |
| College Athletic Scholarships Researchers | 2.54% | 1.27x |
| Seattle Trip Planners | 2.82% | 1.26x |
| Government Student Loan Researchers | 2.67% | 1.26x |
| Washington Skiers and Snowboarders | 2.34% | 1.26x |
| Ergonomic Office Supplies Shoppers | 2.20% | 1.25x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Interest attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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APPAREL RETAILERS
The Sherwin Williams audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sherwin Williams audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.44% | 2.26x |
| REI | 0.66% | 2.12x |
| Jos A. Bank Clothiers | 2.58% | 2.10x |
| Bonobos | 0.30% | 2.07x |
| LL Bean | 0.26% | 2.07x |
| The North Face | 0.57% | 2.06x |
| Madewell | 0.81% | 2.04x |
| Eddie Bauer | 1.43% | 2.04x |
| Tommy Bahama | 0.56% | 2.02x |
| Patagonia | 0.25% | 2.02x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Location attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sherwin Williams audience is Amateur Radios.
| Content Affinity | Composition | Index |
| Amateur Radios | 0.02% | 3.78x |
| Vitamin Shoppers | 0.01% | 3.71x |
| Roleplay & Fantasy Games | 0.03% | 3.65x |
| Cheerleading | 0.02% | 3.35x |
| Bulgaria Cluster | 0.02% | 3.30x |
| Greece Cluster | 0.02% | 3.30x |
| Insurance Cluster | 0.01% | 3.24x |
| Moving & Storage | 0.02% | 3.17x |
| Youth Educational Resources | 0.01% | 3.10x |
| Higher Education | 0.03% | 2.97x |
Composition Percentage:
The overlap percentage between the Sherwin Williams audience and the Content Affinity attribute.
Index: A comparison of the Sherwin Williams audience to the internet population.
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DEMOGRAPHICS
The Sherwin Williams audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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