Dstillery Audiences

SHOP N SAVE

Audience Size: 16.2 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 16.36% 7.94x
Northeastern Voters 13.55% 7.01x
Penn State Nittany Lions Fans 10.75% 6.79x
Pennsylvania County and Local Fair Visitors 16.82% 6.74x
Pittsburgh Penguins Fans 13.08% 6.68x
Pittsburgh Steelers Fans 12.62% 6.37x
Water Park Visitors 12.62% 4.28x
Norfolk and Virginia Beach Trip Planners 9.81% 3.96x
Ski and Snowboard Enthusiasts 4.76% 3.55x
Freelancers 4.76% 3.51x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.73% 4.26x
Intermix 0.11% 2.98x
Johnston and Murphy 0.20% 2.02x
REI 0.24% 1.95x
American Eagle Outfitters 1.28% 1.92x
American Apparel 0.21% 1.88x
The North Face 0.24% 1.86x
Zara 0.18% 1.70x
Carhartt 11.29% 1.49x
Uniqlo 0.06% 1.47x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 23.83% 12.55x
West Virginia News 6.07% 9.08x
Central Pennsylvania Cluster 14.95% 6.66x
Auto Enthusiast Information Researchers 1.87% 5.15x
Coupons & Family 1.40% 4.55x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Magic & Games 1.40% 3.65x
Northeast Pennsylvania Cluster 2.80% 3.50x
Quebec Hunting & Outdoors Cluster 0.04% 3.43x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.54% 3.36x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female