Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 102.4 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 17.95% | 10.00x |
| Pittsburgh Penguins Fans | 17.44% | 9.92x |
| Penn State Nittany Lions Fans | 14.87% | 9.49x |
| Pittsburgh Steelers Fans | 15.90% | 8.78x |
| Water Park Visitors | 14.36% | 7.12x |
| Republicans | 7.18% | 4.16x |
| Drive-In Theater Enthusiasts | 7.18% | 4.04x |
| Smoking Cessation Intenders | 7.18% | 4.04x |
| Family Christmas Celebration Researchers | 8.21% | 3.89x |
| Black Friday Deal Shoppers | 7.18% | 3.81x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.10% | 7.45x |
| Talbots | 4.44% | 5.16x |
| Supreme | 0.20% | 4.92x |
| Carhartt | 7.39% | 4.63x |
| Jos A. Bank Clothiers | 4.47% | 4.51x |
| Patagonia | 1.26% | 4.50x |
| American Eagle Outfitters | 5.30% | 4.45x |
| Journeys | 3.72% | 4.37x |
| American Apparel | 2.54% | 4.02x |
| J. Crew | 2.69% | 3.97x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.51% | 107.29x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.13% | 35.48x |
| As Seen On TV Products | 0.13% | 33.00x |
| Pittsburgh News | 35.38% | 22.20x |
| Tattoos & Costumes | 0.26% | 18.83x |
| Mid-Atlantic Beaches | 0.26% | 18.38x |
| Home Printing | 0.51% | 18.15x |
| Health & Safety Compliance | 0.51% | 14.90x |
| Decoration & Fabric | 0.05% | 14.74x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.15% | 14.18x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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