Dstillery Audiences

SHOP N SAVE

Audience Size: 39.3 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 20.32% 11.06x
Pittsburgh Penguins Fans 17.11% 10.13x
Pittsburgh Steelers Fans 11.76% 6.00x
Pennsylvania County and Local Fair Visitors 11.23% 5.58x
Penn State Nittany Lions Fans 8.02% 5.25x
Republicans 7.49% 4.90x
Water Park Visitors 10.16% 4.28x
South Atlantic State Fair Visitors 9.09% 3.89x
Ohio County and Local Fair Visitors 9.09% 3.66x
Family Christmas Celebration Researchers 7.49% 3.56x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.

Location Composition Index
LL Bean 1.12% 10.07x
American Eagle Outfitters 7.40% 6.25x
Talbots 3.70% 5.65x
Express Outlets 0.98% 5.35x
Eddie Bauer 2.22% 4.86x
Patagonia 0.74% 4.73x
Journeys 8.26% 4.57x
Jos A. Bank Clothiers 3.63% 4.30x
Gymboree 3.91% 4.13x
Hugo Boss 2.24% 3.99x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 11.76% 16.31x
Pittsburgh News 30.48% 16.02x
Central Pennsylvania Cluster 11.23% 5.37x
Rochester New York Cluster 4.81% 5.13x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Canada Consumer Product Cluster 0.38% 3.91x
Assorted Topics (Family, Household Wellness, The Beach) 1.60% 3.81x
Hometown Livability 1.60% 3.74x
Los Angeles Tourism 1.60% 3.56x
Upstate New York Local Information Cluster 3.74% 3.50x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female