Dstillery Audiences

SHOP N SAVE

Audience Size: 56.6 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 56.6 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 18.69% 8.75x
Pittsburgh Penguins Fans 17.63% 8.48x
Pittsburgh Steelers Fans 16.87% 7.81x
Penn State Nittany Lions Fans 13.37% 7.16x
Water Park Visitors 13.37% 4.99x
Republicans 8.81% 4.62x
Northeastern Voters 8.97% 4.11x
Ohio County and Local Fair Visitors 10.03% 3.93x
Getting Off the Grid Travelers 0.06% 3.60x
Norfolk and Virginia Beach Trip Planners 8.21% 3.18x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Carhartt.

Location Composition Index
Carhartt 1.08% 10.78x
LL Bean 0.65% 5.66x
Express Outlets 0.99% 5.01x
American Eagle Outfitters 7.06% 4.75x
Talbots 3.62% 4.69x
Eddie Bauer 2.06% 4.39x
Patagonia 1.02% 4.17x
REI 1.18% 3.83x
Jos A. Bank Clothiers 3.51% 3.74x
Brooks Brothers 2.17% 3.67x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 30.85% 19.89x
West Virginia News 6.53% 13.49x
Central Pennsylvania Cluster 11.70% 7.54x
Rochester New York Cluster 4.56% 6.28x
Auto Tires & Parts Repair Researchers 0.61% 4.36x
Cleveland News 6.84% 4.22x
Disease Cluster 0.76% 3.93x
Shopping Catalogs 0.46% 3.92x
Oil & Energy 0.61% 3.84x
Vaping 0.46% 3.53x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female