Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 16.36% | 7.94x |
| Northeastern Voters | 13.55% | 7.01x |
| Penn State Nittany Lions Fans | 10.75% | 6.79x |
| Pennsylvania County and Local Fair Visitors | 16.82% | 6.74x |
| Pittsburgh Penguins Fans | 13.08% | 6.68x |
| Pittsburgh Steelers Fans | 12.62% | 6.37x |
| Water Park Visitors | 12.62% | 4.28x |
| Norfolk and Virginia Beach Trip Planners | 9.81% | 3.96x |
| Ski and Snowboard Enthusiasts | 4.76% | 3.55x |
| Freelancers | 4.76% | 3.51x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.73% | 4.26x |
| Intermix | 0.11% | 2.98x |
| Johnston and Murphy | 0.20% | 2.02x |
| REI | 0.24% | 1.95x |
| American Eagle Outfitters | 1.28% | 1.92x |
| American Apparel | 0.21% | 1.88x |
| The North Face | 0.24% | 1.86x |
| Zara | 0.18% | 1.70x |
| Carhartt | 11.29% | 1.49x |
| Uniqlo | 0.06% | 1.47x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 23.83% | 12.55x |
| West Virginia News | 6.07% | 9.08x |
| Central Pennsylvania Cluster | 14.95% | 6.66x |
| Auto Enthusiast Information Researchers | 1.87% | 5.15x |
| Coupons & Family | 1.40% | 4.55x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Magic & Games | 1.40% | 3.65x |
| Northeast Pennsylvania Cluster | 2.80% | 3.50x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 3.43x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.54% | 3.36x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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