Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 26.1 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 27.65% | 12.71x |
| Pittsburgh Penguins Fans | 22.58% | 10.82x |
| Pennsylvania County and Local Fair Visitors | 24.42% | 10.21x |
| Penn State Nittany Lions Fans | 16.13% | 8.82x |
| Pittsburgh Steelers Fans | 17.51% | 7.47x |
| Northeastern Voters | 12.90% | 7.44x |
| Water Park Visitors | 15.67% | 5.72x |
| Drive-In Theater Enthusiasts | 12.90% | 4.69x |
| Renaissance Faire Visitors | 8.29% | 3.89x |
| Zoo Visitors | 9.22% | 3.54x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.72% | 9.40x |
| Express Outlets | 0.76% | 6.16x |
| Patagonia | 0.58% | 5.27x |
| American Eagle Outfitters | 3.96% | 4.71x |
| Hugo Boss | 1.59% | 4.62x |
| Talbots | 2.09% | 4.15x |
| Hollister | 2.20% | 3.70x |
| Journeys | 4.94% | 3.61x |
| Eddie Bauer | 1.12% | 3.52x |
| Gymboree | 2.27% | 3.51x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 38.71% | 13.37x |
| West Virginia News | 8.29% | 8.86x |
| Equestrian Cluster | 1.84% | 7.24x |
| Central Pennsylvania Cluster | 20.28% | 6.49x |
| Northeast Pennsylvania Cluster | 6.91% | 5.80x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.84% | 4.31x |
| Cleveland News | 12.90% | 4.12x |
| Wine, Liquor & Mixology | 3.23% | 4.06x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Motorcycle Lifestyle Researchers | 2.30% | 3.93x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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