Dstillery Audiences

SHOP N SAVE

Audience Size: 25.5 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 18.98% 7.99x
Pittsburgh Penguins Fans 12.20% 6.62x
Pittsburgh Pirates Fans 12.54% 6.54x
Penn State Nittany Lions Fans 8.14% 5.73x
Northeastern Voters 7.46% 4.61x
Pittsburgh Steelers Fans 7.80% 4.13x
Water Park Visitors 11.19% 3.96x
Renaissance Faire Visitors 7.46% 3.67x
Ohio County and Local Fair Visitors 8.47% 3.13x
Competitive Wrestling Enthusiasts 9.49% 3.05x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Intermix.

Location Composition Index
Intermix 0.11% 2.98x
LL Bean 0.52% 2.71x
Johnston and Murphy 0.20% 2.02x
American Eagle Outfitters 3.49% 2.02x
The North Face 0.24% 1.86x
Talbots 1.66% 1.51x
Journeys 4.33% 1.48x
Uniqlo 0.06% 1.47x
Calvin Klein 0.10% 1.44x
Gymboree 2.16% 1.40x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 23.73% 14.55x
West Virginia News 8.47% 13.94x
Central Pennsylvania Cluster 14.58% 7.84x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Online Arcade Games 0.68% 3.92x
Trucking 0.68% 3.79x
Teaching Tools for Kids 0.68% 3.68x
Quebec Hunting & Outdoors Cluster 0.04% 3.43x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.54% 3.36x
Northeast Pennsylvania Cluster 2.37% 3.36x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male