Dstillery Audiences

SHOP N SAVE

Audience Size: 32.1 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 32.1 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 14.74% 9.50x
Pittsburgh Pirates Fans 14.74% 8.27x
Penn State Nittany Lions Fans 8.07% 7.05x
Pittsburgh Steelers Fans 11.58% 7.05x
South Atlantic State Fair Visitors 9.82% 4.62x
Water Park Visitors 11.58% 4.43x
Northeastern Voters 6.32% 4.33x
Pennsylvania County and Local Fair Visitors 9.12% 4.26x
Norfolk and Virginia Beach Trip Planners 9.47% 4.22x
Big 12 Fans 7.02% 3.43x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 5.77% 2.08x
Johnston and Murphy 0.20% 2.02x
Hugo Boss 1.14% 1.64x
Bonobos 0.42% 1.56x
Talbots 2.51% 1.51x
LL Bean 0.33% 1.46x
Carhartt 28.48% 1.41x
Journeys 6.49% 1.36x
Calvin Klein 0.06% 1.32x
Victoria's Secret 6.36% 1.25x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 27.02% 17.18x
West Virginia News 9.12% 13.65x
Central Pennsylvania Cluster 11.23% 6.48x
Rochester New York Cluster 3.51% 4.57x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Quebec Hunting & Outdoors Cluster 0.04% 3.43x
Apple Blogs & Hacks 1.05% 3.37x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.54% 3.36x
Chain Restaurants 1.40% 3.33x
Coupons & Family 1.05% 2.97x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female