Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 139.8 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 9.26% | 10.28x |
| Pittsburg Pirates Fans | 9.66% | 9.65x |
| Pittsburgh Steelers Fans | 7.95% | 9.06x |
| Penn State Nittany Lions Fans | 5.99% | 7.38x |
| Water Park Visitors | 7.75% | 5.30x |
| Republicans | 3.81% | 4.59x |
| Northeastern Voters | 4.60% | 4.26x |
| Norfolk and Virginia Beach Trip Planners | 7.70% | 2.97x |
| Drive-In Theater Enthusiasts | 3.04% | 2.93x |
| Myrtle Beach Trip Planners | 2.78% | 2.79x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.85% | 7.15x |
| Express | 1.82% | 5.35x |
| Journeys | 2.30% | 5.26x |
| Jos A. Bank Clothiers | 2.54% | 5.05x |
| Express Outlets | 0.28% | 5.05x |
| American Apparel | 1.83% | 4.76x |
| American Eagle Outfitters | 3.40% | 4.62x |
| Supreme | 0.13% | 4.54x |
| Lululemon | 2.84% | 4.43x |
| J. Crew | 2.15% | 4.37x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 19.00% | 26.68x |
| West Virginia News | 4.71% | 19.02x |
| Central Pennsylvania Cluster | 5.28% | 6.95x |
| South Carolina Beach Travel | 0.85% | 6.24x |
| Sports Apparel | 0.17% | 3.92x |
| Hockey | 1.16% | 3.51x |
| Cleveland News | 2.53% | 3.11x |
| Holiday Gifts | 0.14% | 3.10x |
| Northeast Pennsylvania Cluster | 1.51% | 2.98x |
| Natural & Healthy Living Researchers | 0.14% | 2.86x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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