Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 17.21% | 8.54x |
| Penn State Nittany Lions Fans | 11.48% | 7.46x |
| Pennsylvania County and Local Fair Visitors | 13.11% | 6.10x |
| Pittsburgh Penguins Fans | 11.48% | 6.05x |
| Pittsburgh Steelers Fans | 12.30% | 6.01x |
| Water Park Visitors | 11.48% | 4.25x |
| Philadelphia Trip Planners | 4.10% | 3.30x |
| Ice Cream Shoppers | 5.74% | 3.27x |
| Northeastern Voters | 5.74% | 3.24x |
| Big 12 Fans | 7.38% | 3.24x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.36% | 5.23x |
| LL Bean | 0.36% | 5.01x |
| American Eagle Outfitters | 3.38% | 3.99x |
| Hugo Boss | 0.66% | 3.43x |
| Talbots | 1.75% | 3.30x |
| Madewell | 0.54% | 3.17x |
| Gymboree | 2.05% | 3.06x |
| Intermix | 0.11% | 2.98x |
| Journeys | 3.93% | 2.93x |
| Eddie Bauer | 1.03% | 2.80x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 11.48% | 17.64x |
| Pittsburgh News | 19.67% | 9.70x |
| Central Pennsylvania Cluster | 14.75% | 7.23x |
| Rochester New York Cluster | 5.74% | 6.39x |
| Northeast Pennsylvania Cluster | 3.28% | 4.62x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Poetry Fans | 4.92% | 3.81x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 3.43x |
| Canadian Homes | 2.46% | 3.43x |
| Maine Cluster | 1.64% | 3.42x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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