Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 20.32% | 11.06x |
| Pittsburgh Penguins Fans | 17.11% | 10.13x |
| Pittsburgh Steelers Fans | 11.76% | 6.00x |
| Pennsylvania County and Local Fair Visitors | 11.23% | 5.58x |
| Penn State Nittany Lions Fans | 8.02% | 5.25x |
| Republicans | 7.49% | 4.90x |
| Water Park Visitors | 10.16% | 4.28x |
| South Atlantic State Fair Visitors | 9.09% | 3.89x |
| Ohio County and Local Fair Visitors | 9.09% | 3.66x |
| Family Christmas Celebration Researchers | 7.49% | 3.56x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.12% | 10.07x |
| American Eagle Outfitters | 7.40% | 6.25x |
| Talbots | 3.70% | 5.65x |
| Express Outlets | 0.98% | 5.35x |
| Eddie Bauer | 2.22% | 4.86x |
| Patagonia | 0.74% | 4.73x |
| Journeys | 8.26% | 4.57x |
| Jos A. Bank Clothiers | 3.63% | 4.30x |
| Gymboree | 3.91% | 4.13x |
| Hugo Boss | 2.24% | 3.99x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 11.76% | 16.31x |
| Pittsburgh News | 30.48% | 16.02x |
| Central Pennsylvania Cluster | 11.23% | 5.37x |
| Rochester New York Cluster | 4.81% | 5.13x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Canada Consumer Product Cluster | 0.38% | 3.91x |
| Assorted Topics (Family, Household Wellness, The Beach) | 1.60% | 3.81x |
| Hometown Livability | 1.60% | 3.74x |
| Los Angeles Tourism | 1.60% | 3.56x |
| Upstate New York Local Information Cluster | 3.74% | 3.50x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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