Dstillery Audiences

SHOP N SAVE

Audience Size: 55.5 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 55.5 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 23.11% 11.04x
Pittsburgh Penguins Fans 17.52% 8.94x
Penn State Nittany Lions Fans 14.60% 8.56x
Pittsburgh Steelers Fans 17.03% 8.39x
Water Park Visitors 16.06% 6.43x
Republicans 10.95% 6.09x
Northeastern Voters 11.19% 5.83x
Ohio County and Local Fair Visitors 13.87% 5.30x
Drive-In Theater Enthusiasts 8.76% 4.00x
Getting Off the Grid Travelers 0.06% 3.60x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.

Location Composition Index
LL Bean 0.94% 7.54x
Express Outlets 1.07% 5.04x
American Eagle Outfitters 7.64% 4.74x
Talbots 3.63% 4.52x
Eddie Bauer 2.22% 4.22x
Brooks Brothers 2.55% 4.10x
REI 1.25% 4.06x
Patagonia 0.87% 3.91x
Jos A. Bank Clothiers 3.70% 3.81x
Gymboree 3.83% 3.58x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 34.06% 20.65x
West Virginia News 6.33% 11.24x
Central Pennsylvania Cluster 15.82% 9.91x
South Carolina Beach Travel 1.22% 8.44x
Custom Gifts 1.22% 7.75x
Rochester New York Cluster 5.11% 6.73x
Assorted Topics (Car News, Animals, Viral Media) 1.46% 6.29x
Upstate New York Local Information Cluster 4.38% 4.86x
Northeast Pennsylvania Cluster 3.41% 4.36x
Cleveland News 7.54% 4.27x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female