Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 70.2 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 8.93% | 10.24x |
| Pittsburg Pirates Fans | 8.61% | 8.92x |
| Pittsburgh Steelers Fans | 7.82% | 8.57x |
| Penn State Nittany Lions Fans | 6.74% | 8.50x |
| Water Park Visitors | 6.60% | 5.07x |
| Republicans | 3.69% | 4.59x |
| Northeastern Voters | 3.73% | 3.54x |
| Norfolk and Virginia Beach Trip Planners | 8.07% | 3.09x |
| Drive-In Theater Enthusiasts | 3.19% | 2.98x |
| Myrtle Beach Trip Planners | 3.19% | 2.96x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.39% | 10.81x |
| Express | 1.31% | 6.85x |
| Journeys | 1.34% | 6.17x |
| American Eagle Outfitters | 2.30% | 5.37x |
| Brooks Brothers | 2.05% | 4.85x |
| American Apparel | 0.88% | 4.81x |
| J. Crew | 1.73% | 4.59x |
| Victoria's Secret | 2.41% | 4.29x |
| Talbots | 1.33% | 4.18x |
| Charlotte Russe | 0.66% | 4.13x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 18.75% | 27.10x |
| West Virginia News | 5.38% | 22.99x |
| Central Pennsylvania Cluster | 5.31% | 7.15x |
| Cleveland News | 2.58% | 3.17x |
| Auto Body Upkeep & Repair Researchers | 0.57% | 3.01x |
| Northeast Pennsylvania Cluster | 1.36% | 2.73x |
| Rochester New York Cluster | 0.97% | 2.65x |
| Collectibles - Coins & Sports Cards | 0.54% | 2.56x |
| Car Keys, Locks & Remotes | 0.75% | 2.55x |
| Baltimore Cluster | 2.19% | 2.20x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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