Dstillery Audiences

SHOP N SAVE

Audience Size: 133.4 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 133.4 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 12.15% 12.73x
Pittsburgh Pirates Fans 11.66% 11.77x
Pittsburgh Steelers Fans 9.03% 9.39x
Penn State Nittany Lions Fans 7.22% 8.17x
Water Park Visitors 9.69% 7.54x
Republicans 4.11% 4.40x
Drive-In Theater Enthusiasts 3.28% 3.12x
Northeastern Voters 3.45% 3.10x
NHL Fans 3.78% 3.02x
WWE and Pro Wrestling Fans 2.79% 2.99x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.

Location Composition Index
Express Outlets 0.60% 5.84x
Talbots 3.84% 5.34x
American Eagle Outfitters 4.34% 5.25x
Journeys 3.17% 5.24x
American Apparel 2.46% 4.82x
Supreme 0.17% 4.82x
Jos A. Bank Clothiers 3.43% 4.75x
Hollister 2.01% 4.69x
Carhartt 9.77% 4.49x
Ann Taylor 3.30% 4.47x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 22.50% 27.22x
West Virginia News 3.61% 14.01x
Central Pennsylvania Cluster 8.37% 9.26x
Rochester New York Cluster 2.96% 6.61x
Hockey 2.30% 5.82x
Upstate New York Local Information Cluster 2.30% 3.78x
Northeast Pennsylvania Cluster 1.81% 3.24x
Cleveland News 3.12% 3.17x
Online Games for Kids 0.82% 2.61x
Sports - Skiing, Snowboarding 0.09% 2.29x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female