Dstillery Audiences

SHOP N SAVE

Audience Size: 51.4 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 51.4 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 24.45% 11.09x
Pittsburgh Penguins Fans 21.27% 10.25x
Pittsburgh Steelers Fans 19.07% 8.67x
Penn State Nittany Lions Fans 13.69% 7.09x
Water Park Visitors 16.87% 6.93x
Republicans 10.51% 5.28x
Northeastern Voters 10.27% 4.42x
NHL Fans 8.31% 3.72x
Ohio County and Local Fair Visitors 8.56% 3.56x
Competitive Wrestling Enthusiasts 7.82% 3.16x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.

Location Composition Index
LL Bean 1.35% 10.25x
American Eagle Outfitters 8.07% 5.45x
Talbots 4.19% 5.39x
Express Outlets 1.13% 5.00x
Eddie Bauer 2.44% 4.40x
Jos A. Bank Clothiers 4.04% 4.09x
Patagonia 0.86% 4.07x
Gymboree 4.72% 4.02x
Journeys 7.17% 3.95x
Bonobos 1.07% 3.77x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 33.74% 19.87x
West Virginia News 5.62% 10.51x
Central Pennsylvania Cluster 11.98% 6.69x
Fishing 1.71% 6.17x
Rochester New York Cluster 4.40% 5.63x
Northeast Pennsylvania Cluster 3.18% 4.12x
Bags & Luggage 0.49% 3.99x
Horse Racing 0.49% 3.96x
Canada Consumer Product Cluster 0.38% 3.91x
Home Furnishings 1.47% 3.82x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female