Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 32.1 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 14.74% | 9.50x |
| Pittsburgh Pirates Fans | 14.74% | 8.27x |
| Penn State Nittany Lions Fans | 8.07% | 7.05x |
| Pittsburgh Steelers Fans | 11.58% | 7.05x |
| South Atlantic State Fair Visitors | 9.82% | 4.62x |
| Water Park Visitors | 11.58% | 4.43x |
| Northeastern Voters | 6.32% | 4.33x |
| Pennsylvania County and Local Fair Visitors | 9.12% | 4.26x |
| Norfolk and Virginia Beach Trip Planners | 9.47% | 4.22x |
| Big 12 Fans | 7.02% | 3.43x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 5.77% | 2.08x |
| Johnston and Murphy | 0.20% | 2.02x |
| Hugo Boss | 1.14% | 1.64x |
| Bonobos | 0.42% | 1.56x |
| Talbots | 2.51% | 1.51x |
| LL Bean | 0.33% | 1.46x |
| Carhartt | 28.48% | 1.41x |
| Journeys | 6.49% | 1.36x |
| Calvin Klein | 0.06% | 1.32x |
| Victoria's Secret | 6.36% | 1.25x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 27.02% | 17.18x |
| West Virginia News | 9.12% | 13.65x |
| Central Pennsylvania Cluster | 11.23% | 6.48x |
| Rochester New York Cluster | 3.51% | 4.57x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 3.43x |
| Apple Blogs & Hacks | 1.05% | 3.37x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.54% | 3.36x |
| Chain Restaurants | 1.40% | 3.33x |
| Coupons & Family | 1.05% | 2.97x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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