Dstillery Audiences

SHOP N SAVE

Audience Size: 89.1 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 89.1 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 19.25% 11.51x
Pittsburgh Pirates Fans 19.41% 11.17x
Pittsburgh Steelers Fans 15.22% 9.03x
Penn State Nittany Lions Fans 12.42% 8.02x
Republicans 10.40% 6.06x
Water Park Visitors 12.11% 5.77x
Northeastern Voters 7.92% 4.19x
Getting Off the Grid Travelers 0.06% 3.60x
Norfolk and Virginia Beach Trip Planners 8.07% 3.49x
Competitive Wrestling Enthusiasts 6.83% 3.46x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.

Location Composition Index
Express Outlets 1.29% 7.94x
Carhartt 3.82% 5.89x
Talbots 4.30% 5.77x
Supreme 0.15% 5.17x
Jos A. Bank Clothiers 4.28% 4.79x
American Eagle Outfitters 6.24% 4.69x
REI 1.34% 4.45x
Journeys 3.99% 4.40x
Patagonia 1.11% 4.21x
LL Bean 0.39% 4.04x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.15% 41.59x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 35.48x
As Seen On TV Products 0.13% 33.00x
Content Streamers & Downloaders 0.15% 25.26x
Pittsburgh News 34.01% 23.74x
Decoration & Fabric 0.05% 14.74x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.15% 14.18x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.72x
Local & Travel England - Northern England 0.04% 12.93x
Chat Rooms 0.12% 11.89x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female