Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 19.10% | 8.90x |
| Pennsylvania County and Local Fair Visitors | 17.98% | 6.86x |
| Pittsburgh Penguins Fans | 15.17% | 6.57x |
| Penn State Nittany Lions Fans | 9.55% | 5.03x |
| Pittsburgh Steelers Fans | 12.36% | 4.95x |
| Northeastern Voters | 7.30% | 3.68x |
| Drive-In Theater Enthusiasts | 10.11% | 3.50x |
| South Atlantic State Fair Visitors | 10.11% | 3.43x |
| Food Delivery Service Users | 4.49% | 3.41x |
| Water Park Visitors | 9.55% | 3.18x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Curious about what else the Shop n Save audience is interested in?
Sign Up
APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.55% | 5.70x |
| Hugo Boss | 0.70% | 4.89x |
| Intermix | 0.11% | 2.98x |
| Gymboree | 1.16% | 2.75x |
| Talbots | 1.21% | 2.71x |
| American Eagle Outfitters | 1.44% | 2.63x |
| Carhartt | 23.14% | 2.47x |
| Journeys | 1.93% | 2.37x |
| Victoria's Secret | 1.93% | 2.34x |
| The Childrens Place | 1.71% | 2.03x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Want to find more of the Shop n Save audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 8.43% | 10.20x |
| Pittsburgh News | 25.84% | 9.66x |
| Central Pennsylvania Cluster | 19.10% | 6.28x |
| Northeast Pennsylvania Cluster | 6.74% | 6.22x |
| Rochester New York Cluster | 5.62% | 4.34x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Medical Diagnostics | 1.69% | 3.96x |
| Pet Adoption | 2.25% | 3.89x |
| Fishing | 1.12% | 3.70x |
| Women Shoppers | 1.05% | 3.70x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Want to see more of the Content Affinities the Shop n Save audience visits?
Sign Up
DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Shop n Save audience?
Sign Up