Dstillery Audiences

SHOP N SAVE

Audience Size: 102.4 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 102.4 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 17.95% 10.00x
Pittsburgh Penguins Fans 17.44% 9.92x
Penn State Nittany Lions Fans 14.87% 9.49x
Pittsburgh Steelers Fans 15.90% 8.78x
Water Park Visitors 14.36% 7.12x
Republicans 7.18% 4.16x
Drive-In Theater Enthusiasts 7.18% 4.04x
Smoking Cessation Intenders 7.18% 4.04x
Family Christmas Celebration Researchers 8.21% 3.89x
Black Friday Deal Shoppers 7.18% 3.81x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.

Location Composition Index
Express Outlets 1.10% 7.45x
Talbots 4.44% 5.16x
Supreme 0.20% 4.92x
Carhartt 7.39% 4.63x
Jos A. Bank Clothiers 4.47% 4.51x
Patagonia 1.26% 4.50x
American Eagle Outfitters 5.30% 4.45x
Journeys 3.72% 4.37x
American Apparel 2.54% 4.02x
J. Crew 2.69% 3.97x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.51% 107.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 35.48x
As Seen On TV Products 0.13% 33.00x
Pittsburgh News 35.38% 22.20x
Tattoos & Costumes 0.26% 18.83x
Mid-Atlantic Beaches 0.26% 18.38x
Home Printing 0.51% 18.15x
Health & Safety Compliance 0.51% 14.90x
Decoration & Fabric 0.05% 14.74x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.15% 14.18x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female