Dstillery Audiences

SHOP N SAVE

Audience Size: 26.1 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 26.1 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 27.65% 12.71x
Pittsburgh Penguins Fans 22.58% 10.82x
Pennsylvania County and Local Fair Visitors 24.42% 10.21x
Penn State Nittany Lions Fans 16.13% 8.82x
Pittsburgh Steelers Fans 17.51% 7.47x
Northeastern Voters 12.90% 7.44x
Water Park Visitors 15.67% 5.72x
Drive-In Theater Enthusiasts 12.90% 4.69x
Renaissance Faire Visitors 8.29% 3.89x
Zoo Visitors 9.22% 3.54x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.

Location Composition Index
LL Bean 0.72% 9.40x
Express Outlets 0.76% 6.16x
Patagonia 0.58% 5.27x
American Eagle Outfitters 3.96% 4.71x
Hugo Boss 1.59% 4.62x
Talbots 2.09% 4.15x
Hollister 2.20% 3.70x
Journeys 4.94% 3.61x
Eddie Bauer 1.12% 3.52x
Gymboree 2.27% 3.51x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 38.71% 13.37x
West Virginia News 8.29% 8.86x
Equestrian Cluster 1.84% 7.24x
Central Pennsylvania Cluster 20.28% 6.49x
Northeast Pennsylvania Cluster 6.91% 5.80x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.84% 4.31x
Cleveland News 12.90% 4.12x
Wine, Liquor & Mixology 3.23% 4.06x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Motorcycle Lifestyle Researchers 2.30% 3.93x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female