Dstillery Audiences

SHOP N SAVE

Audience Size: 14.7 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 18.85% 9.36x
Pittsburgh Penguins Fans 15.57% 8.44x
Pittsburgh Steelers Fans 14.75% 7.65x
Penn State Nittany Lions Fans 8.20% 6.41x
Pennsylvania County and Local Fair Visitors 13.11% 5.88x
Water Park Visitors 13.93% 4.80x
Puppy and Dog Adopters 6.56% 4.58x
Northeastern Voters 8.20% 4.58x
Landscape Architects 2.68% 4.38x
Horseback Riding Enthusiasts 5.74% 4.32x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Hugo Boss.

Location Composition Index
Hugo Boss 1.01% 3.06x
American Eagle Outfitters 2.97% 2.33x
Carhartt 22.77% 2.20x
Express Outlets 0.35% 2.14x
Uniqlo 0.33% 2.04x
Johnston and Murphy 0.20% 2.02x
Talbots 1.42% 1.85x
Calvin Klein 0.09% 1.85x
Armani 0.23% 1.83x
Maurices 4.19% 1.83x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 28.69% 16.03x
West Virginia News 7.38% 9.44x
Rochester New York Cluster 6.56% 6.09x
Central Pennsylvania Cluster 12.30% 5.93x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 4.46% 5.60x
Weight Loss & Nutrition Assistance Researchers 2.46% 5.45x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Sports News & Apparel 2.46% 3.82x
Hockey 1.23% 3.57x
Quebec Hunting & Outdoors Cluster 0.04% 3.43x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female