Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 133.4 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 12.15% | 12.73x |
| Pittsburgh Pirates Fans | 11.66% | 11.77x |
| Pittsburgh Steelers Fans | 9.03% | 9.39x |
| Penn State Nittany Lions Fans | 7.22% | 8.17x |
| Water Park Visitors | 9.69% | 7.54x |
| Republicans | 4.11% | 4.40x |
| Drive-In Theater Enthusiasts | 3.28% | 3.12x |
| Northeastern Voters | 3.45% | 3.10x |
| NHL Fans | 3.78% | 3.02x |
| WWE and Pro Wrestling Fans | 2.79% | 2.99x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.60% | 5.84x |
| Talbots | 3.84% | 5.34x |
| American Eagle Outfitters | 4.34% | 5.25x |
| Journeys | 3.17% | 5.24x |
| American Apparel | 2.46% | 4.82x |
| Supreme | 0.17% | 4.82x |
| Jos A. Bank Clothiers | 3.43% | 4.75x |
| Hollister | 2.01% | 4.69x |
| Carhartt | 9.77% | 4.49x |
| Ann Taylor | 3.30% | 4.47x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 22.50% | 27.22x |
| West Virginia News | 3.61% | 14.01x |
| Central Pennsylvania Cluster | 8.37% | 9.26x |
| Rochester New York Cluster | 2.96% | 6.61x |
| Hockey | 2.30% | 5.82x |
| Upstate New York Local Information Cluster | 2.30% | 3.78x |
| Northeast Pennsylvania Cluster | 1.81% | 3.24x |
| Cleveland News | 3.12% | 3.17x |
| Online Games for Kids | 0.82% | 2.61x |
| Sports - Skiing, Snowboarding | 0.09% | 2.29x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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