Dstillery Audiences

SHOP N SAVE

Audience Size: 70.2 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 70.2 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 8.93% 10.24x
Pittsburg Pirates Fans 8.61% 8.92x
Pittsburgh Steelers Fans 7.82% 8.57x
Penn State Nittany Lions Fans 6.74% 8.50x
Water Park Visitors 6.60% 5.07x
Republicans 3.69% 4.59x
Northeastern Voters 3.73% 3.54x
Norfolk and Virginia Beach Trip Planners 8.07% 3.09x
Drive-In Theater Enthusiasts 3.19% 2.98x
Myrtle Beach Trip Planners 3.19% 2.96x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Hollister.

Location Composition Index
Hollister 1.39% 10.81x
Express 1.31% 6.85x
Journeys 1.34% 6.17x
American Eagle Outfitters 2.30% 5.37x
Brooks Brothers 2.05% 4.85x
American Apparel 0.88% 4.81x
J. Crew 1.73% 4.59x
Victoria's Secret 2.41% 4.29x
Talbots 1.33% 4.18x
Charlotte Russe 0.66% 4.13x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 18.75% 27.10x
West Virginia News 5.38% 22.99x
Central Pennsylvania Cluster 5.31% 7.15x
Cleveland News 2.58% 3.17x
Auto Body Upkeep & Repair Researchers 0.57% 3.01x
Northeast Pennsylvania Cluster 1.36% 2.73x
Rochester New York Cluster 0.97% 2.65x
Collectibles - Coins & Sports Cards 0.54% 2.56x
Car Keys, Locks & Remotes 0.75% 2.55x
Baltimore Cluster 2.19% 2.20x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female