Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 18.98% | 7.99x |
| Pittsburgh Penguins Fans | 12.20% | 6.62x |
| Pittsburgh Pirates Fans | 12.54% | 6.54x |
| Penn State Nittany Lions Fans | 8.14% | 5.73x |
| Northeastern Voters | 7.46% | 4.61x |
| Pittsburgh Steelers Fans | 7.80% | 4.13x |
| Water Park Visitors | 11.19% | 3.96x |
| Renaissance Faire Visitors | 7.46% | 3.67x |
| Ohio County and Local Fair Visitors | 8.47% | 3.13x |
| Competitive Wrestling Enthusiasts | 9.49% | 3.05x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.11% | 2.98x |
| LL Bean | 0.52% | 2.71x |
| Johnston and Murphy | 0.20% | 2.02x |
| American Eagle Outfitters | 3.49% | 2.02x |
| The North Face | 0.24% | 1.86x |
| Talbots | 1.66% | 1.51x |
| Journeys | 4.33% | 1.48x |
| Uniqlo | 0.06% | 1.47x |
| Calvin Klein | 0.10% | 1.44x |
| Gymboree | 2.16% | 1.40x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 23.73% | 14.55x |
| West Virginia News | 8.47% | 13.94x |
| Central Pennsylvania Cluster | 14.58% | 7.84x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Online Arcade Games | 0.68% | 3.92x |
| Trucking | 0.68% | 3.79x |
| Teaching Tools for Kids | 0.68% | 3.68x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 3.43x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.54% | 3.36x |
| Northeast Pennsylvania Cluster | 2.37% | 3.36x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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