Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 51.4 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 24.45% | 11.09x |
| Pittsburgh Penguins Fans | 21.27% | 10.25x |
| Pittsburgh Steelers Fans | 19.07% | 8.67x |
| Penn State Nittany Lions Fans | 13.69% | 7.09x |
| Water Park Visitors | 16.87% | 6.93x |
| Republicans | 10.51% | 5.28x |
| Northeastern Voters | 10.27% | 4.42x |
| NHL Fans | 8.31% | 3.72x |
| Ohio County and Local Fair Visitors | 8.56% | 3.56x |
| Competitive Wrestling Enthusiasts | 7.82% | 3.16x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.35% | 10.25x |
| American Eagle Outfitters | 8.07% | 5.45x |
| Talbots | 4.19% | 5.39x |
| Express Outlets | 1.13% | 5.00x |
| Eddie Bauer | 2.44% | 4.40x |
| Jos A. Bank Clothiers | 4.04% | 4.09x |
| Patagonia | 0.86% | 4.07x |
| Gymboree | 4.72% | 4.02x |
| Journeys | 7.17% | 3.95x |
| Bonobos | 1.07% | 3.77x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 33.74% | 19.87x |
| West Virginia News | 5.62% | 10.51x |
| Central Pennsylvania Cluster | 11.98% | 6.69x |
| Fishing | 1.71% | 6.17x |
| Rochester New York Cluster | 4.40% | 5.63x |
| Northeast Pennsylvania Cluster | 3.18% | 4.12x |
| Bags & Luggage | 0.49% | 3.99x |
| Horse Racing | 0.49% | 3.96x |
| Canada Consumer Product Cluster | 0.38% | 3.91x |
| Home Furnishings | 1.47% | 3.82x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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