Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 18.85% | 9.36x |
| Pittsburgh Penguins Fans | 15.57% | 8.44x |
| Pittsburgh Steelers Fans | 14.75% | 7.65x |
| Penn State Nittany Lions Fans | 8.20% | 6.41x |
| Pennsylvania County and Local Fair Visitors | 13.11% | 5.88x |
| Water Park Visitors | 13.93% | 4.80x |
| Puppy and Dog Adopters | 6.56% | 4.58x |
| Northeastern Voters | 8.20% | 4.58x |
| Landscape Architects | 2.68% | 4.38x |
| Horseback Riding Enthusiasts | 5.74% | 4.32x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.01% | 3.06x |
| American Eagle Outfitters | 2.97% | 2.33x |
| Carhartt | 22.77% | 2.20x |
| Express Outlets | 0.35% | 2.14x |
| Uniqlo | 0.33% | 2.04x |
| Johnston and Murphy | 0.20% | 2.02x |
| Talbots | 1.42% | 1.85x |
| Calvin Klein | 0.09% | 1.85x |
| Armani | 0.23% | 1.83x |
| Maurices | 4.19% | 1.83x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 28.69% | 16.03x |
| West Virginia News | 7.38% | 9.44x |
| Rochester New York Cluster | 6.56% | 6.09x |
| Central Pennsylvania Cluster | 12.30% | 5.93x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 4.46% | 5.60x |
| Weight Loss & Nutrition Assistance Researchers | 2.46% | 5.45x |
| Auto Body Upkeep & Repair Researchers | 0.51% | 3.98x |
| Sports News & Apparel | 2.46% | 3.82x |
| Hockey | 1.23% | 3.57x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 3.43x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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