Explore the Shop n Save Audience
Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 55.5 thousand unique devices whose actions qualify for the Shop n Save audience.
INTERESTS
The Shop n Save audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 23.11% | 11.04x |
| Pittsburgh Penguins Fans | 17.52% | 8.94x |
| Penn State Nittany Lions Fans | 14.60% | 8.56x |
| Pittsburgh Steelers Fans | 17.03% | 8.39x |
| Water Park Visitors | 16.06% | 6.43x |
| Republicans | 10.95% | 6.09x |
| Northeastern Voters | 11.19% | 5.83x |
| Ohio County and Local Fair Visitors | 13.87% | 5.30x |
| Drive-In Theater Enthusiasts | 8.76% | 4.00x |
| Getting Off the Grid Travelers | 0.06% | 3.60x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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APPAREL RETAILERS
The Shop n Save audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shop n Save audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.94% | 7.54x |
| Express Outlets | 1.07% | 5.04x |
| American Eagle Outfitters | 7.64% | 4.74x |
| Talbots | 3.63% | 4.52x |
| Eddie Bauer | 2.22% | 4.22x |
| Brooks Brothers | 2.55% | 4.10x |
| REI | 1.25% | 4.06x |
| Patagonia | 0.87% | 3.91x |
| Jos A. Bank Clothiers | 3.70% | 3.81x |
| Gymboree | 3.83% | 3.58x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 34.06% | 20.65x |
| West Virginia News | 6.33% | 11.24x |
| Central Pennsylvania Cluster | 15.82% | 9.91x |
| South Carolina Beach Travel | 1.22% | 8.44x |
| Custom Gifts | 1.22% | 7.75x |
| Rochester New York Cluster | 5.11% | 6.73x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.46% | 6.29x |
| Upstate New York Local Information Cluster | 4.38% | 4.86x |
| Northeast Pennsylvania Cluster | 3.41% | 4.36x |
| Cleveland News | 7.54% | 4.27x |
Composition Percentage:
The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
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DEMOGRAPHICS
The Shop n Save audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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