Dstillery Audiences

SHOP N SAVE

Audience Size: 139.8 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 139.8 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 9.26% 10.28x
Pittsburg Pirates Fans 9.66% 9.65x
Pittsburgh Steelers Fans 7.95% 9.06x
Penn State Nittany Lions Fans 5.99% 7.38x
Water Park Visitors 7.75% 5.30x
Republicans 3.81% 4.59x
Northeastern Voters 4.60% 4.26x
Norfolk and Virginia Beach Trip Planners 7.70% 2.97x
Drive-In Theater Enthusiasts 3.04% 2.93x
Myrtle Beach Trip Planners 2.78% 2.79x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Hollister.

Location Composition Index
Hollister 1.85% 7.15x
Express 1.82% 5.35x
Journeys 2.30% 5.26x
Jos A. Bank Clothiers 2.54% 5.05x
Express Outlets 0.28% 5.05x
American Apparel 1.83% 4.76x
American Eagle Outfitters 3.40% 4.62x
Supreme 0.13% 4.54x
Lululemon 2.84% 4.43x
J. Crew 2.15% 4.37x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 19.00% 26.68x
West Virginia News 4.71% 19.02x
Central Pennsylvania Cluster 5.28% 6.95x
South Carolina Beach Travel 0.85% 6.24x
Sports Apparel 0.17% 3.92x
Hockey 1.16% 3.51x
Cleveland News 2.53% 3.11x
Holiday Gifts 0.14% 3.10x
Northeast Pennsylvania Cluster 1.51% 2.98x
Natural & Healthy Living Researchers 0.14% 2.86x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female