Dstillery Audiences

SHOP N SAVE

Audience Size: 11.5 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 17.21% 8.54x
Penn State Nittany Lions Fans 11.48% 7.46x
Pennsylvania County and Local Fair Visitors 13.11% 6.10x
Pittsburgh Penguins Fans 11.48% 6.05x
Pittsburgh Steelers Fans 12.30% 6.01x
Water Park Visitors 11.48% 4.25x
Philadelphia Trip Planners 4.10% 3.30x
Ice Cream Shoppers 5.74% 3.27x
Northeastern Voters 5.74% 3.24x
Big 12 Fans 7.38% 3.24x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Bonobos.

Location Composition Index
Bonobos 0.36% 5.23x
LL Bean 0.36% 5.01x
American Eagle Outfitters 3.38% 3.99x
Hugo Boss 0.66% 3.43x
Talbots 1.75% 3.30x
Madewell 0.54% 3.17x
Gymboree 2.05% 3.06x
Intermix 0.11% 2.98x
Journeys 3.93% 2.93x
Eddie Bauer 1.03% 2.80x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 11.48% 17.64x
Pittsburgh News 19.67% 9.70x
Central Pennsylvania Cluster 14.75% 7.23x
Rochester New York Cluster 5.74% 6.39x
Northeast Pennsylvania Cluster 3.28% 4.62x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Poetry Fans 4.92% 3.81x
Quebec Hunting & Outdoors Cluster 0.04% 3.43x
Canadian Homes 2.46% 3.43x
Maine Cluster 1.64% 3.42x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male