Dstillery Audiences

SHOP N SAVE

Audience Size: 17.1 Thousand Devices

Explore the Shop n Save Audience

Below you'll find more information about the Shop n Save audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Shop n Save audience.

Dstillery Crafted Audiences

INTERESTS

The Shop n Save audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shop n Save audience is Pittsburgh Pirates Fans.

Interest Composition Index
Pittsburgh Pirates Fans 19.10% 8.90x
Pennsylvania County and Local Fair Visitors 17.98% 6.86x
Pittsburgh Penguins Fans 15.17% 6.57x
Penn State Nittany Lions Fans 9.55% 5.03x
Pittsburgh Steelers Fans 12.36% 4.95x
Northeastern Voters 7.30% 3.68x
Drive-In Theater Enthusiasts 10.11% 3.50x
South Atlantic State Fair Visitors 10.11% 3.43x
Food Delivery Service Users 4.49% 3.41x
Water Park Visitors 9.55% 3.18x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Interest attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shop n Save audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shop n Save audience is Express Outlets.

Location Composition Index
Express Outlets 0.55% 5.70x
Hugo Boss 0.70% 4.89x
Intermix 0.11% 2.98x
Gymboree 1.16% 2.75x
Talbots 1.21% 2.71x
American Eagle Outfitters 1.44% 2.63x
Carhartt 23.14% 2.47x
Journeys 1.93% 2.37x
Victoria's Secret 1.93% 2.34x
The Childrens Place 1.71% 2.03x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Location attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shop n Save audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 8.43% 10.20x
Pittsburgh News 25.84% 9.66x
Central Pennsylvania Cluster 19.10% 6.28x
Northeast Pennsylvania Cluster 6.74% 6.22x
Rochester New York Cluster 5.62% 4.34x
Auto Body Upkeep & Repair Researchers 0.51% 3.98x
Medical Diagnostics 1.69% 3.96x
Pet Adoption 2.25% 3.89x
Fishing 1.12% 3.70x
Women Shoppers 1.05% 3.70x
Composition Percentage: The overlap percentage between the Shop n Save audience and the Content Affinity attribute.
Index: A comparison of the Shop n Save audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shop n Save audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female