Dstillery Audiences

SHOPRITE MARKETS

Audience Size: 328.4 Thousand Devices

Explore the ShopRite Markets Audience

Below you'll find more information about the ShopRite Markets audience, broken down in different categories based on their digital and physical behaviors. These are 328.4 thousand unique devices whose actions qualify for the ShopRite Markets audience.

Dstillery Crafted Audiences

INTERESTS

The ShopRite Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ShopRite Markets audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 9.58% 5.27x
Mid-Range Grocery Shoppers 10.22% 5.04x
New York Mets Fans 7.72% 4.42x
Countdown to the Beach Travelers 0.04% 3.99x
New York Rangers Fans 7.12% 3.79x
Stay-at-Home Parents 7.86% 3.56x
Cable TV Shoppers 7.08% 3.51x
New York Giants Fans 6.34% 3.42x
Christmas Celebration Researchers 7.79% 3.37x
New York Trip Planners 6.87% 3.37x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Interest attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ShopRite Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ShopRite Markets audience is Uniqlo.

Location Composition Index
Uniqlo 3.94% 12.30x
Supreme 0.26% 10.87x
Calvin Klein 0.88% 10.33x
LL Bean 1.27% 10.22x
Everlane 0.22% 9.14x
Club Monaco 2.11% 8.59x
Zara 3.84% 8.17x
Intermix 1.33% 8.14x
Ann Taylor 3.76% 7.89x
Dressbarn 7.39% 7.83x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Location attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ShopRite Markets audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 4.47% 12.76x
Hudson Valley New York Media 4.33% 11.01x
New Jersey News Cluster 16.07% 9.02x
New York City Family & Activity Cluster 7.40% 9.01x
Sports Apparel 0.21% 7.42x
Philadelphia Cluster 5.11% 5.93x
Horse Racing 0.56% 4.55x
Delaware Cluster 1.34% 4.43x
Hipster Clothing 0.11% 4.14x
Northeast Pennsylvania Cluster 3.00% 4.13x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Content Affinity attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ShopRite Markets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female