Dstillery Audiences

SHOPRITE MARKETS

Audience Size: 328.3 Thousand Devices

Explore the ShopRite Markets Audience

Below you'll find more information about the ShopRite Markets audience, broken down in different categories based on their digital and physical behaviors. These are 328.3 thousand unique devices whose actions qualify for the ShopRite Markets audience.

Dstillery Crafted Audiences

INTERESTS

The ShopRite Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ShopRite Markets audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.04% 3.99x
Mid-Range Grocery Shoppers 8.67% 3.56x
Northeastern Voters 7.35% 3.50x
New York Rangers Fans 6.63% 3.18x
Executive Travelers 0.03% 3.00x
New York Mets Fans 5.80% 2.96x
Cable TV Shoppers 6.39% 2.78x
North East State Fair Visitors 6.56% 2.76x
Christmas Celebration Researchers 6.78% 2.70x
New York Giants Fans 5.45% 2.59x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Interest attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ShopRite Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ShopRite Markets audience is Uniqlo.

Location Composition Index
Uniqlo 3.42% 12.03x
Supreme 0.31% 11.69x
LL Bean 1.19% 10.41x
Calvin Klein 0.85% 9.88x
Club Monaco 2.01% 9.04x
Everlane 0.18% 8.40x
Abercrombie & Fitch 4.61% 8.08x
Ann Taylor 3.51% 8.01x
Zara 3.37% 7.77x
Intermix 1.23% 7.69x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Location attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ShopRite Markets audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.73% 9.32x
New Jersey News Cluster 14.03% 7.77x
Hudson Valley New York Media 3.19% 7.67x
New York City Family & Activity Cluster 6.29% 6.86x
Philadelphia Cluster 4.23% 4.71x
Turkey & Iran Cluster 0.07% 4.01x
Delaware Cluster 1.18% 3.92x
Northeast Pennsylvania Cluster 2.75% 3.91x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 3.71x
Food Cluster 0.49% 3.39x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Content Affinity attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ShopRite Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male