Dstillery Audiences

SHOPRITE MARKETS

Audience Size: 233.2 Thousand Devices

Explore the ShopRite Markets Audience

Below you'll find more information about the ShopRite Markets audience, broken down in different categories based on their digital and physical behaviors. These are 233.2 thousand unique devices whose actions qualify for the ShopRite Markets audience.

Dstillery Crafted Audiences

INTERESTS

The ShopRite Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ShopRite Markets audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 4.77% 4.25x
Mid-Range Grocery Shoppers 4.99% 3.66x
New York Mets Fans 3.53% 3.62x
Cable TV Shoppers 3.89% 3.26x
New York Giants Fans 3.01% 3.15x
Philadelphia Phillies Fans 3.52% 3.13x
New York Rangers Fans 2.97% 3.08x
Philadelphia Trip Planners 2.62% 2.98x
Stay-at-Home Parents 4.21% 2.95x
Aquarium Trip Planners 3.53% 2.76x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Interest attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ShopRite Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ShopRite Markets audience is Club Monaco.

Location Composition Index
Club Monaco 2.07% 17.49x
LL Bean 0.78% 12.73x
Zara 3.91% 12.45x
Everlane 0.12% 11.11x
Intermix 1.12% 11.09x
Uniqlo 1.71% 11.08x
Calvin Klein 1.26% 11.01x
The Childrens Place 8.13% 10.95x
Dressbarn 5.61% 10.14x
Michael Kors 2.41% 9.42x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Location attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ShopRite Markets audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.29% 9.76x
New Jersey News Cluster 11.24% 9.64x
Hudson Valley New York Media 1.94% 7.15x
New York City Family & Activity Cluster 3.57% 6.53x
Philadelphia Cluster 3.63% 6.45x
Northeast Pennsylvania Cluster 1.68% 3.39x
Poland Cluster 0.13% 3.28x
Lacrosse College Athletics 0.27% 3.23x
Caribbean Cluster 0.37% 3.08x
Connecticut News 3.18% 3.01x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Content Affinity attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ShopRite Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female