Dstillery Audiences

SHOPRITE MARKETS

Audience Size: 150 Thousand Devices

Explore the ShopRite Markets Audience

Below you'll find more information about the ShopRite Markets audience, broken down in different categories based on their digital and physical behaviors. These are 150 thousand unique devices whose actions qualify for the ShopRite Markets audience.

Dstillery Crafted Audiences

INTERESTS

The ShopRite Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ShopRite Markets audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 12.48% 6.94x
Northeastern Voters 11.55% 6.57x
New York City Events Researchers 7.02% 6.11x
New York Trip Planners 8.32% 5.34x
Philadelphia Trip Planners 6.84% 4.47x
Stay-at-Home Parents 8.23% 4.32x
Ballet Enthusiasts 5.45% 4.19x
New York Mets Fans 7.39% 4.04x
New York Rangers Fans 7.39% 3.94x
Christmas Celebration Researchers 8.32% 3.90x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Interest attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ShopRite Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ShopRite Markets audience is LL Bean.

Location Composition Index
LL Bean 0.74% 9.66x
Uniqlo 1.42% 9.46x
Calvin Klein 0.35% 8.43x
Zara 2.09% 8.23x
Dressbarn 4.00% 7.43x
Supreme 0.07% 7.19x
Ann Taylor 1.44% 7.05x
Topshop 0.17% 6.96x
Charlotte Russe 0.51% 6.70x
Club Monaco 0.73% 6.67x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Location attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ShopRite Markets audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 5.55% 16.79x
Hudson Valley New York Media 6.28% 12.71x
New York City Family & Activity Cluster 10.72% 11.52x
New Jersey News Cluster 21.44% 9.51x
Philadelphia Cluster 9.61% 8.24x
Northeast Pennsylvania Cluster 7.76% 6.83x
Delaware Cluster 2.59% 6.56x
NYC Tourist Attractions 1.29% 6.42x
New York City Real Estate Research Cluster 2.13% 5.95x
New York City Education & News Cluster 0.74% 5.32x
Composition Percentage: The overlap percentage between the ShopRite Markets audience and the Content Affinity attribute.
Index: A comparison of the ShopRite Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ShopRite Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female