Dstillery Audiences

SIZZLER

Audience Size: 128.1 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 128.1 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 19.87% 10.36x
Oregon Ducks Fans 9.62% 6.16x
Oregon County and Local Fair Visitors 13.46% 5.96x
Montana and Idaho Trip Planners 8.33% 4.40x
Luxury Coupe Auto Intenders 3.85% 3.89x
Arizona Trip Planners 8.33% 3.89x
Women’s Fashion Blogs Readers 5.77% 3.86x
Portland Trail Blazers Fans 7.05% 3.69x
Santa Monica Trip Planners 7.05% 3.52x
San Francisco Activities Researchers 4.49% 3.24x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.71% 24.84x
Joe's Jeans 0.50% 17.00x
Abercrombie & Fitch 1.18% 12.66x
Uniqlo 2.60% 10.53x
Forever 21 7.22% 8.30x
Topshop 0.42% 8.21x
Zumiez 10.75% 7.88x
REI 1.96% 7.77x
Zara 2.77% 7.13x
Charlotte Russe 2.07% 7.12x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Oregon News.

Content Affinity Composition Index
Oregon News 21.79% 12.70x
Utah Cluster 6.41% 10.65x
Idaho Cluster 3.21% 7.83x
Northern California Cluster 3.21% 7.36x
San Francisco Bay Area Cluster 4.49% 6.95x
Korea Cluster 0.33% 4.98x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.56% 4.92x
Studio & Franchise Video Game Players 1.47% 4.91x
Film Production 0.33% 4.67x
Motorcycles & Snowmobiles 1.92% 3.88x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female