Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 19.30% | 9.19x |
| Oregon County and Local Fair Visitors | 17.54% | 7.24x |
| Oregon Ducks Fans | 10.53% | 6.75x |
| California County and Local Fair Visitors | 14.04% | 4.98x |
| Montana and Idaho Trip Planners | 10.53% | 4.92x |
| Holiday Gift Shoppers | 5.26% | 4.41x |
| Pantry Recipes Researchers | 3.53% | 4.40x |
| Iowa County and Local Fair Visitors | 12.28% | 4.32x |
| Washington County and Local Fair Visitors | 10.53% | 4.27x |
| Readers of Tamil Content | 7.02% | 4.02x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.74% | 8.57x |
| Zumiez | 5.96% | 8.05x |
| Abercrombie & Fitch | 0.36% | 7.29x |
| REI | 1.12% | 7.01x |
| Forever 21 | 3.10% | 6.42x |
| American Apparel | 0.68% | 5.60x |
| Urban Outfitters | 1.12% | 5.26x |
| H&M | 2.61% | 5.22x |
| The Childrens Place | 6.51% | 5.01x |
| Madewell | 0.87% | 4.96x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 17.54% | 11.86x |
| Korea Cluster | 0.33% | 4.98x |
| Film Production | 0.33% | 4.67x |
| Las Vegas Hotels | 3.53% | 4.61x |
| Phoenix News | 5.26% | 4.14x |
| Wine, Liquor & Mixology | 2.35% | 4.00x |
| Canadian Homes | 2.90% | 3.99x |
| Assorted Topics (Entertainment, Fashion, Viral Media) | 7.02% | 3.97x |
| Cuba & Mexico Media | 0.12% | 3.79x |
| England Tourism | 0.04% | 3.59x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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