Dstillery Audiences

SIZZLER

Audience Size: 228.5 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 228.5 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 9.69% 4.45x
Santa Cruz Trip Planners 7.57% 3.99x
Los Angeles Mass Transit Commuters 9.43% 3.91x
California Trip Planners 7.70% 3.52x
San Diego Trip Planners 8.90% 3.49x
Los Angeles Trip Planners 8.63% 3.48x
Men's Suit Shoppers 7.30% 3.42x
Los Angeles Dodgers Fans 6.91% 3.28x
Santa Monica Trip Planners 9.03% 3.09x
Los Angeles Angels Fans 6.11% 3.01x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.06% 21.95x
Topshop 0.51% 10.56x
Joe's Jeans 0.87% 9.85x
Uniqlo 2.39% 9.60x
Forever 21 8.15% 8.61x
Hollister 4.68% 8.29x
Gymboree 4.50% 7.60x
Abercrombie & Fitch 4.95% 7.59x
Zumiez 7.20% 7.27x
Zara 3.26% 7.23x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.04% 17.42x
Quebec Hunting & Outdoors Cluster 0.04% 16.58x
Flags & Trump 0.13% 16.53x
Home Décor, Furniture, & Decorating 0.03% 16.23x
Barcode Site & App Users 0.04% 15.60x
Environmental Conservation 0.03% 15.21x
Fashion & Cosmetics 0.03% 15.16x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 12.52x
ISPs & Local Services 0.04% 11.68x
Quinceanera Planning 0.04% 11.27x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female