Dstillery Audiences

SIZZLER

Audience Size: 201.6 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 201.6 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.97% 4.62x
California Skiers and Snowboarders 5.43% 3.90x
Los Angeles Trip Planners 5.23% 3.42x
Men's Suit Shoppers 4.29% 3.41x
Santa Monica Trip Planners 5.37% 3.36x
California Trip Planners 4.83% 3.32x
Santa Cruz Trip Planners 4.61% 3.07x
San Diego Trip Planners 4.61% 2.99x
Los Angeles Activities Researchers 3.30% 2.84x
Long Beach California Trip Planners 4.35% 2.81x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.79% 21.96x
Joe's Jeans 0.77% 13.28x
Michael Kors 3.20% 12.53x
Forever 21 5.93% 11.05x
Hollister 2.75% 10.73x
Uniqlo 1.53% 9.94x
Aeropostale 4.14% 9.52x
Gymboree 3.90% 9.51x
Zumiez 3.95% 9.28x
Charlotte Russe 2.35% 8.83x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.48% 6.77x
Southern California Tourism 1.73% 6.40x
Los Angeles News 6.54% 6.31x
Central California Cluster 1.25% 5.45x
Los Angeles Tourism 2.93% 5.10x
California Universities 1.39% 4.32x
Northern California Cluster 1.93% 4.05x
Utah Cluster 1.34% 3.69x
Mexico Cluster 0.80% 3.13x
Pac 12 Sports 0.37% 3.10x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male