Dstillery Audiences

SIZZLER

Audience Size: 254.8 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 254.8 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 7.01% 4.50x
Los Angeles Mass Transit Commuters 9.16% 4.50x
Santa Cruz Trip Planners 7.26% 4.27x
California Trip Planners 7.51% 3.51x
Los Angeles Dodgers Fans 5.61% 3.43x
Tahoe Skiers and Snowboarders 5.56% 3.32x
Men's Suit Shoppers 5.86% 3.28x
Los Angeles Trip Planners 6.76% 3.15x
Santa Monica Trip Planners 7.51% 3.09x
San Diego Trip Planners 6.71% 3.09x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.63% 21.64x
Joe's Jeans 0.69% 10.47x
Topshop 0.53% 8.97x
Uniqlo 2.09% 8.59x
Forever 21 7.09% 7.88x
Zumiez 7.73% 7.11x
Hollister 4.31% 6.82x
Abercrombie & Fitch 3.98% 6.69x
Levi Strauss 1.86% 6.65x
H&M 6.66% 6.59x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.05% 19.37x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 17.42x
Quebec Hunting & Outdoors Cluster 0.04% 16.58x
Home Décor, Furniture, & Decorating 0.03% 16.23x
Local & Travel England - North Midlands 0.05% 16.13x
Barcode Site & App Users 0.04% 15.60x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 12.52x
ISPs & Local Services 0.04% 11.68x
Environmental Conservation 0.05% 11.33x
Quinceanera Planning 0.04% 11.27x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female