Dstillery Audiences

SIZZLER

Audience Size: 231.6 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 231.6 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 12.32% 5.15x
California Skiers and Snowboarders 9.70% 4.72x
Santa Monica Trip Planners 9.25% 4.04x
Los Angeles Trip Planners 9.19% 4.03x
Men's Suit Shoppers 7.98% 3.86x
California Trip Planners 7.85% 3.81x
South West State Fair Visitors 9.38% 3.58x
Santa Cruz Trip Planners 8.04% 3.48x
San Diego Trip Planners 8.10% 3.39x
Tahoe Skiers and Snowboarders 7.40% 3.36x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.14% 21.78x
Joe's Jeans 0.76% 15.94x
Uniqlo 2.91% 8.96x
Topshop 0.76% 8.84x
Supreme 0.20% 8.55x
Forever 21 8.00% 7.77x
REI 2.34% 7.65x
Zumiez 10.72% 7.16x
Abercrombie & Fitch 3.38% 7.04x
Levi Strauss 1.77% 6.54x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.45% 12.76x
Southern California Tourism 1.79% 9.45x
Central California Cluster 2.62% 6.01x
Los Angeles News 11.68% 5.83x
California Universities 1.40% 5.74x
Utah Cluster 2.68% 5.02x
Los Angeles Tourism 3.25% 4.59x
Internet Service Provider Sites 0.26% 4.49x
Canadian Healthcare 0.26% 4.30x
San Diego Cluster 3.89% 4.26x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male