Dstillery Audiences

SIZZLER

Audience Size: 39.5 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 39.5 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 16.29% 9.61x
Food Bank Researchers 6.74% 7.74x
Oregon Ducks Fans 10.11% 7.11x
Montana and Idaho Trip Planners 10.11% 5.81x
Portland Trail Blazers Fans 7.87% 4.77x
Oregon County and Local Fair Visitors 12.36% 4.51x
California Skiers and Snowboarders 5.62% 3.73x
Arizona Wildcats Fans 5.62% 3.64x
Hawaii Trip Planners 7.30% 3.62x
Arizona Trip Planners 8.43% 3.53x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.50% 23.15x
Calvin Klein 0.20% 11.70x
Uniqlo 0.51% 9.83x
Free People 1.20% 7.89x
REI 1.28% 7.37x
Abercrombie & Fitch 0.37% 6.92x
Patagonia 0.43% 6.92x
American Apparel 0.83% 6.89x
Zumiez 3.56% 6.47x
Forever 21 2.48% 6.47x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 6.74% 14.09x
Idaho Cluster 5.62% 12.01x
Oregon News 16.29% 8.04x
Minecraft Video Game Players 2.25% 6.80x
Pacific Northwest Information Research Cluster 7.87% 5.93x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.37% 5.71x
Korea Cluster 0.33% 4.98x
Film Production 0.33% 4.67x
Phoenix News 7.30% 4.51x
India Bollywood, Weddings & Gossip 2.25% 4.29x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male