Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 5.88% | 8.61x |
| Oregon Trip Planners | 15.51% | 7.50x |
| Oregon County and Local Fair Visitors | 13.37% | 5.61x |
| Oregon Ducks Fans | 7.49% | 4.64x |
| Montana and Idaho Trip Planners | 7.49% | 3.74x |
| Arizona Trip Planners | 8.02% | 3.70x |
| Retirement Planning Amid Covid-19 | 2.14% | 3.28x |
| Arizona Wildcats Fans | 5.88% | 3.24x |
| North West State Fair Visitors | 7.49% | 3.22x |
| Washington County and Local Fair Visitors | 6.95% | 3.03x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.92% | 23.52x |
| Joe's Jeans | 0.24% | 15.96x |
| Topshop | 0.19% | 8.40x |
| REI | 1.40% | 7.89x |
| Uniqlo | 1.08% | 7.84x |
| Zumiez | 5.97% | 6.96x |
| Free People | 1.82% | 6.87x |
| Forever 21 | 3.72% | 6.77x |
| Charlotte Russe | 0.47% | 6.73x |
| Abercrombie & Fitch | 0.38% | 6.40x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 8.56% | 14.54x |
| Oregon News | 19.25% | 10.75x |
| Idaho Cluster | 4.81% | 10.42x |
| Northern California Cluster | 3.74% | 7.68x |
| Back & Spine | 2.14% | 7.56x |
| Korea Cluster | 0.33% | 4.98x |
| Film Production | 0.33% | 4.67x |
| Pacific Northwest Sports & News Cluster | 2.14% | 4.52x |
| Motorsport Equipment | 1.07% | 3.97x |
| Coupons & Family | 1.22% | 3.88x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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