Dstillery Audiences

SIZZLER

Audience Size: 260.9 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 260.9 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 8.31% 5.19x
California Skiers and Snowboarders 5.67% 4.34x
Santa Monica Trip Planners 6.84% 3.74x
Long Beach California Trip Planners 6.26% 3.72x
California Trip Planners 6.08% 3.68x
San Diego Trip Planners 5.99% 3.58x
Los Angeles Trip Planners 6.26% 3.57x
Men's Suit Shoppers 4.74% 3.56x
Santa Cruz Trip Planners 4.51% 3.31x
Los Angeles Dodgers Fans 3.57% 3.05x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.86% 22.27x
Topshop 0.23% 12.79x
Joe's Jeans 0.87% 12.14x
Michael Kors 3.28% 10.39x
Forever 21 7.16% 10.12x
Uniqlo 1.79% 9.78x
Gymboree 3.88% 9.34x
Hollister 3.70% 9.34x
Aeropostale 4.03% 9.19x
Abercrombie & Fitch 4.09% 8.88x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.19% 7.70x
Los Angeles News 8.18% 6.00x
Central California Cluster 1.52% 5.60x
Utah Cluster 2.01% 5.37x
Los Angeles Tourism 3.62% 5.19x
California Universities 1.70% 4.90x
San Diego Cluster 3.13% 3.68x
Northern California Cluster 1.83% 3.25x
San Francisco Bay Area Cluster 2.64% 2.68x
Oregon News 2.23% 2.30x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male