Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 246.5 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 9.60% | 3.58x |
| Los Angeles Mass Transit Commuters | 9.18% | 3.44x |
| California Skiers and Snowboarders | 7.86% | 3.38x |
| Santa Cruz Trip Planners | 7.91% | 3.18x |
| California Trip Planners | 6.82% | 2.79x |
| Men's Suit Shoppers | 6.82% | 2.75x |
| Los Angeles Trip Planners | 7.25% | 2.72x |
| Santa Monica Trip Planners | 7.34% | 2.68x |
| Los Angeles Dodgers Fans | 6.35% | 2.54x |
| San Diego Trip Planners | 6.64% | 2.51x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.67% | 19.72x |
| Joe's Jeans | 0.72% | 12.61x |
| Uniqlo | 2.46% | 8.65x |
| Topshop | 0.72% | 8.65x |
| Forever 21 | 7.29% | 7.59x |
| Zumiez | 9.22% | 7.01x |
| Saint Laurent Paris | 1.06% | 6.80x |
| Abercrombie & Fitch | 3.85% | 6.75x |
| REI | 2.02% | 6.53x |
| Levi Strauss | 2.06% | 6.46x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.71% | 15.03x |
| Utah Cluster | 3.01% | 6.23x |
| Southern California Tourism | 1.41% | 5.97x |
| Los Angeles News | 10.82% | 5.55x |
| Central California Cluster | 2.02% | 5.14x |
| Northern California Cluster | 3.62% | 4.80x |
| Vietnam Cluster | 0.14% | 4.77x |
| Korea Cluster | 0.28% | 4.62x |
| Idaho Cluster | 1.13% | 3.72x |
| England Tourism | 0.04% | 3.59x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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