Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 89.4 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 7.02% | 5.49x |
| Santa Monica Trip Planners | 5.94% | 4.06x |
| California Skiers and Snowboarders | 5.37% | 4.03x |
| Los Angeles Trip Planners | 5.10% | 3.68x |
| Long Beach California Trip Planners | 4.90% | 3.56x |
| California Trip Planners | 4.22% | 3.37x |
| Santa Cruz Trip Planners | 3.95% | 3.30x |
| Los Angeles Dodgers Fans | 3.95% | 3.14x |
| San Diego Trip Planners | 4.09% | 3.05x |
| Tahoe Skiers and Snowboarders | 2.90% | 2.47x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.75% | 12.52x |
| Hollister | 1.49% | 11.88x |
| Forever 21 | 3.07% | 10.86x |
| Uniqlo | 0.85% | 10.84x |
| Zumiez | 2.28% | 9.68x |
| Abercrombie & Fitch | 1.30% | 9.62x |
| Aeropostale | 2.66% | 9.56x |
| H&M | 2.22% | 9.16x |
| Hugo Boss | 0.83% | 9.08x |
| Zara | 1.39% | 8.43x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.03% | 7.09x |
| Los Angeles News | 6.41% | 6.77x |
| Central California Cluster | 1.25% | 5.60x |
| Los Angeles Tourism | 3.00% | 5.31x |
| Utah Cluster | 1.32% | 3.80x |
| California Universities | 1.15% | 3.54x |
| Northern California Cluster | 1.62% | 3.34x |
| San Diego Cluster | 2.33% | 3.03x |
| Spanish Health & Wellness | 0.54% | 2.45x |
| Motorsport Equipment | 0.57% | 2.44x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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