Dstillery Audiences

SIZZLER

Audience Size: 18.5 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 17.29% 9.36x
Food Bank Researchers 5.26% 7.49x
Oregon County and Local Fair Visitors 14.29% 6.44x
Montana and Idaho Trip Planners 9.77% 5.30x
Vegans 7.52% 4.93x
Oregon Ducks Fans 6.77% 4.78x
Survivalist Enthusiasts 6.77% 4.14x
Virtual Reality Enthusiasts 7.52% 4.05x
San Diego Activities Researchers 4.51% 4.03x
California Skiers and Snowboarders 7.52% 3.92x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.48% 19.34x
REI 1.60% 8.86x
Calvin Klein 0.17% 8.21x
Patagonia 0.51% 7.96x
Uniqlo 0.42% 7.74x
Forever 21 3.44% 7.30x
H&M 3.53% 7.25x
Zumiez 5.04% 7.06x
American Apparel 0.91% 6.97x
Bonobos 0.45% 6.53x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Oregon News.

Content Affinity Composition Index
Oregon News 18.05% 12.53x
Utah Cluster 4.51% 11.19x
Korea Cluster 0.33% 4.98x
Apple Blogs & Hacks 2.26% 4.86x
Pacific Northwest Information Research Cluster 4.51% 4.83x
Film Production 0.33% 4.67x
Collectibles - Toys & Collectibles 2.26% 4.58x
Asia Travel 3.01% 4.49x
All-Terrain Vehicles 2.44% 4.26x
Cuba & Mexico Media 0.12% 3.79x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male