Dstillery Audiences

SIZZLER

Audience Size: 120.5 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 120.5 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 7.53% 11.05x
Oregon Trip Planners 13.88% 7.04x
Montana and Idaho Trip Planners 9.65% 5.12x
Oregon County and Local Fair Visitors 12.47% 4.97x
Oregon Ducks Fans 5.88% 4.67x
South West State Fair Visitors 9.65% 3.51x
Washington County and Local Fair Visitors 7.53% 3.08x
Santa Cruz Trip Planners 5.88% 2.72x
Arizona Wildcats Fans 4.24% 2.67x
Portland Trail Blazers Fans 4.71% 2.61x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.90% 7.62x
Joe's Jeans 0.21% 6.90x
Topshop 0.13% 6.22x
Uniqlo 0.95% 5.89x
Abercrombie & Fitch 0.65% 5.08x
Forever 21 5.19% 4.19x
Zumiez 6.70% 4.10x
REI 1.52% 4.07x
Calvin Klein 0.19% 4.03x
Charlotte Russe 0.58% 3.74x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 9.18% 17.62x
Idaho Cluster 4.47% 13.16x
Oregon News 14.12% 9.73x
Tahoe & Reno Tourism 0.94% 7.77x
Film Production 0.33% 4.67x
Pacific Northwest Sports & News Cluster 1.18% 4.39x
Homesteading 0.71% 4.32x
Cuba & Mexico Media 0.12% 3.79x
England Tourism 0.04% 3.59x
Visa & Immigration 0.15% 3.33x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female