Dstillery Audiences

SIZZLER

Audience Size: 246.5 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 246.5 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 9.60% 3.58x
Los Angeles Mass Transit Commuters 9.18% 3.44x
California Skiers and Snowboarders 7.86% 3.38x
Santa Cruz Trip Planners 7.91% 3.18x
California Trip Planners 6.82% 2.79x
Men's Suit Shoppers 6.82% 2.75x
Los Angeles Trip Planners 7.25% 2.72x
Santa Monica Trip Planners 7.34% 2.68x
Los Angeles Dodgers Fans 6.35% 2.54x
San Diego Trip Planners 6.64% 2.51x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.67% 19.72x
Joe's Jeans 0.72% 12.61x
Uniqlo 2.46% 8.65x
Topshop 0.72% 8.65x
Forever 21 7.29% 7.59x
Zumiez 9.22% 7.01x
Saint Laurent Paris 1.06% 6.80x
Abercrombie & Fitch 3.85% 6.75x
REI 2.02% 6.53x
Levi Strauss 2.06% 6.46x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.71% 15.03x
Utah Cluster 3.01% 6.23x
Southern California Tourism 1.41% 5.97x
Los Angeles News 10.82% 5.55x
Central California Cluster 2.02% 5.14x
Northern California Cluster 3.62% 4.80x
Vietnam Cluster 0.14% 4.77x
Korea Cluster 0.28% 4.62x
Idaho Cluster 1.13% 3.72x
England Tourism 0.04% 3.59x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male