Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 71.8 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 15.76% | 8.67x |
| Oregon Ducks Fans | 7.88% | 7.56x |
| Mood Lifters Researchers | 2.42% | 7.33x |
| Oregon County and Local Fair Visitors | 12.73% | 5.54x |
| Eco-Conscious Consumers | 2.42% | 4.98x |
| Online Grammar Tool Users | 2.42% | 4.65x |
| Food Bank Researchers | 3.03% | 4.46x |
| Thrift Store Shoppers | 4.85% | 4.35x |
| Streaming British TV Users | 4.24% | 4.25x |
| Ride Share Drivers | 6.67% | 4.12x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.96% | 12.18x |
| Joe's Jeans | 0.22% | 11.71x |
| Uniqlo | 1.07% | 9.43x |
| Abercrombie & Fitch | 0.75% | 8.14x |
| Topshop | 0.12% | 7.35x |
| REI | 1.89% | 6.54x |
| Calvin Klein | 0.22% | 6.41x |
| Forever 21 | 5.61% | 5.96x |
| Zumiez | 7.82% | 5.86x |
| H&M | 4.80% | 5.44x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 14.55% | 11.21x |
| Utah Cluster | 3.03% | 7.40x |
| Idaho Cluster | 2.42% | 7.21x |
| Film Production | 0.33% | 4.67x |
| Recreational Vehicles | 2.42% | 4.00x |
| Spain News - Madrid & Seville | 0.75% | 3.81x |
| Cuba & Mexico Media | 0.12% | 3.79x |
| Baby Names | 1.21% | 3.74x |
| Apple Blogs & Hacks | 0.75% | 3.65x |
| Assorted Topics (Family, Household Wellness, The Beach) | 1.82% | 3.62x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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