Dstillery Audiences

SIZZLER

Audience Size: 220.5 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 220.5 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 9.29% 3.90x
Los Angeles Mass Transit Commuters 10.45% 3.88x
Santa Cruz Trip Planners 8.39% 3.62x
South West State Fair Visitors 9.29% 3.51x
California Trip Planners 7.87% 3.36x
Santa Monica Trip Planners 8.52% 3.34x
Los Angeles Trip Planners 8.32% 3.31x
Men's Suit Shoppers 7.42% 3.28x
Oregon Trip Planners 6.58% 3.14x
San Diego Trip Planners 7.42% 3.14x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.25% 21.01x
Joe's Jeans 0.76% 15.73x
Supreme 0.22% 10.06x
Uniqlo 3.37% 9.96x
Topshop 0.75% 9.05x
Forever 21 8.83% 8.21x
REI 2.46% 7.97x
Abercrombie & Fitch 2.76% 7.80x
Zumiez 12.18% 7.48x
Zara 3.53% 6.99x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.42% 7.92x
Utah Cluster 3.10% 6.05x
Central California Cluster 2.45% 6.00x
Los Angeles News 10.90% 5.91x
Idaho Cluster 1.68% 5.60x
California Universities 1.23% 5.18x
Feminism 0.19% 4.53x
Korea Cluster 0.32% 4.49x
Northern California Cluster 3.16% 4.14x
Quebec Vacations 0.19% 3.87x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male