Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 17.29% | 9.36x |
| Food Bank Researchers | 5.26% | 7.49x |
| Oregon County and Local Fair Visitors | 14.29% | 6.44x |
| Montana and Idaho Trip Planners | 9.77% | 5.30x |
| Vegans | 7.52% | 4.93x |
| Oregon Ducks Fans | 6.77% | 4.78x |
| Survivalist Enthusiasts | 6.77% | 4.14x |
| Virtual Reality Enthusiasts | 7.52% | 4.05x |
| San Diego Activities Researchers | 4.51% | 4.03x |
| California Skiers and Snowboarders | 7.52% | 3.92x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.48% | 19.34x |
| REI | 1.60% | 8.86x |
| Calvin Klein | 0.17% | 8.21x |
| Patagonia | 0.51% | 7.96x |
| Uniqlo | 0.42% | 7.74x |
| Forever 21 | 3.44% | 7.30x |
| H&M | 3.53% | 7.25x |
| Zumiez | 5.04% | 7.06x |
| American Apparel | 0.91% | 6.97x |
| Bonobos | 0.45% | 6.53x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 18.05% | 12.53x |
| Utah Cluster | 4.51% | 11.19x |
| Korea Cluster | 0.33% | 4.98x |
| Apple Blogs & Hacks | 2.26% | 4.86x |
| Pacific Northwest Information Research Cluster | 4.51% | 4.83x |
| Film Production | 0.33% | 4.67x |
| Collectibles - Toys & Collectibles | 2.26% | 4.58x |
| Asia Travel | 3.01% | 4.49x |
| All-Terrain Vehicles | 2.44% | 4.26x |
| Cuba & Mexico Media | 0.12% | 3.79x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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