Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 231.6 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 12.32% | 5.15x |
| California Skiers and Snowboarders | 9.70% | 4.72x |
| Santa Monica Trip Planners | 9.25% | 4.04x |
| Los Angeles Trip Planners | 9.19% | 4.03x |
| Men's Suit Shoppers | 7.98% | 3.86x |
| California Trip Planners | 7.85% | 3.81x |
| South West State Fair Visitors | 9.38% | 3.58x |
| Santa Cruz Trip Planners | 8.04% | 3.48x |
| San Diego Trip Planners | 8.10% | 3.39x |
| Tahoe Skiers and Snowboarders | 7.40% | 3.36x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.14% | 21.78x |
| Joe's Jeans | 0.76% | 15.94x |
| Uniqlo | 2.91% | 8.96x |
| Topshop | 0.76% | 8.84x |
| Supreme | 0.20% | 8.55x |
| Forever 21 | 8.00% | 7.77x |
| REI | 2.34% | 7.65x |
| Zumiez | 10.72% | 7.16x |
| Abercrombie & Fitch | 3.38% | 7.04x |
| Levi Strauss | 1.77% | 6.54x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.45% | 12.76x |
| Southern California Tourism | 1.79% | 9.45x |
| Central California Cluster | 2.62% | 6.01x |
| Los Angeles News | 11.68% | 5.83x |
| California Universities | 1.40% | 5.74x |
| Utah Cluster | 2.68% | 5.02x |
| Los Angeles Tourism | 3.25% | 4.59x |
| Internet Service Provider Sites | 0.26% | 4.49x |
| Canadian Healthcare | 0.26% | 4.30x |
| San Diego Cluster | 3.89% | 4.26x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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