Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 39.5 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 16.29% | 9.61x |
| Food Bank Researchers | 6.74% | 7.74x |
| Oregon Ducks Fans | 10.11% | 7.11x |
| Montana and Idaho Trip Planners | 10.11% | 5.81x |
| Portland Trail Blazers Fans | 7.87% | 4.77x |
| Oregon County and Local Fair Visitors | 12.36% | 4.51x |
| California Skiers and Snowboarders | 5.62% | 3.73x |
| Arizona Wildcats Fans | 5.62% | 3.64x |
| Hawaii Trip Planners | 7.30% | 3.62x |
| Arizona Trip Planners | 8.43% | 3.53x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.50% | 23.15x |
| Calvin Klein | 0.20% | 11.70x |
| Uniqlo | 0.51% | 9.83x |
| Free People | 1.20% | 7.89x |
| REI | 1.28% | 7.37x |
| Abercrombie & Fitch | 0.37% | 6.92x |
| Patagonia | 0.43% | 6.92x |
| American Apparel | 0.83% | 6.89x |
| Zumiez | 3.56% | 6.47x |
| Forever 21 | 2.48% | 6.47x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 6.74% | 14.09x |
| Idaho Cluster | 5.62% | 12.01x |
| Oregon News | 16.29% | 8.04x |
| Minecraft Video Game Players | 2.25% | 6.80x |
| Pacific Northwest Information Research Cluster | 7.87% | 5.93x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 3.37% | 5.71x |
| Korea Cluster | 0.33% | 4.98x |
| Film Production | 0.33% | 4.67x |
| Phoenix News | 7.30% | 4.51x |
| India Bollywood, Weddings & Gossip | 2.25% | 4.29x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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