Explore the Sizzler Audience
Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 228.5 thousand unique devices whose actions qualify for the Sizzler audience.
INTERESTS
The Sizzler audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sizzler audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 9.69% | 4.45x |
| Santa Cruz Trip Planners | 7.57% | 3.99x |
| Los Angeles Mass Transit Commuters | 9.43% | 3.91x |
| California Trip Planners | 7.70% | 3.52x |
| San Diego Trip Planners | 8.90% | 3.49x |
| Los Angeles Trip Planners | 8.63% | 3.48x |
| Men's Suit Shoppers | 7.30% | 3.42x |
| Los Angeles Dodgers Fans | 6.91% | 3.28x |
| Santa Monica Trip Planners | 9.03% | 3.09x |
| Los Angeles Angels Fans | 6.11% | 3.01x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
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APPAREL RETAILERS
The Sizzler audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sizzler audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.06% | 21.95x |
| Topshop | 0.51% | 10.56x |
| Joe's Jeans | 0.87% | 9.85x |
| Uniqlo | 2.39% | 9.60x |
| Forever 21 | 8.15% | 8.61x |
| Hollister | 4.68% | 8.29x |
| Gymboree | 4.50% | 7.60x |
| Abercrombie & Fitch | 4.95% | 7.59x |
| Zumiez | 7.20% | 7.27x |
| Zara | 3.26% | 7.23x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sizzler audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 17.42x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 16.58x |
| Flags & Trump | 0.13% | 16.53x |
| Home Décor, Furniture, & Decorating | 0.03% | 16.23x |
| Barcode Site & App Users | 0.04% | 15.60x |
| Environmental Conservation | 0.03% | 15.21x |
| Fashion & Cosmetics | 0.03% | 15.16x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 12.52x |
| ISPs & Local Services | 0.04% | 11.68x |
| Quinceanera Planning | 0.04% | 11.27x |
Composition Percentage:
The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
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DEMOGRAPHICS
The Sizzler audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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