Dstillery Audiences

SIZZLER

Audience Size: 89.4 Thousand Devices

Explore the Sizzler Audience

Below you'll find more information about the Sizzler audience, broken down in different categories based on their digital and physical behaviors. These are 89.4 thousand unique devices whose actions qualify for the Sizzler audience.

Dstillery Crafted Audiences

INTERESTS

The Sizzler audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sizzler audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.02% 5.49x
Santa Monica Trip Planners 5.94% 4.06x
California Skiers and Snowboarders 5.37% 4.03x
Los Angeles Trip Planners 5.10% 3.68x
Long Beach California Trip Planners 4.90% 3.56x
California Trip Planners 4.22% 3.37x
Santa Cruz Trip Planners 3.95% 3.30x
Los Angeles Dodgers Fans 3.95% 3.14x
San Diego Trip Planners 4.09% 3.05x
Tahoe Skiers and Snowboarders 2.90% 2.47x
Composition Percentage: The overlap percentage between the Sizzler audience and the Interest attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sizzler audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sizzler audience is Michael Kors.

Location Composition Index
Michael Kors 1.75% 12.52x
Hollister 1.49% 11.88x
Forever 21 3.07% 10.86x
Uniqlo 0.85% 10.84x
Zumiez 2.28% 9.68x
Abercrombie & Fitch 1.30% 9.62x
Aeropostale 2.66% 9.56x
H&M 2.22% 9.16x
Hugo Boss 0.83% 9.08x
Zara 1.39% 8.43x
Composition Percentage: The overlap percentage between the Sizzler audience and the Location attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sizzler audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.03% 7.09x
Los Angeles News 6.41% 6.77x
Central California Cluster 1.25% 5.60x
Los Angeles Tourism 3.00% 5.31x
Utah Cluster 1.32% 3.80x
California Universities 1.15% 3.54x
Northern California Cluster 1.62% 3.34x
San Diego Cluster 2.33% 3.03x
Spanish Health & Wellness 0.54% 2.45x
Motorsport Equipment 0.57% 2.44x
Composition Percentage: The overlap percentage between the Sizzler audience and the Content Affinity attribute.
Index: A comparison of the Sizzler audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sizzler audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male