Dstillery Audiences

SLEEP NUMBER

Audience Size: 737.8 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 737.8 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 4.21% 1.96x
North West State Fair Visitors 4.15% 1.91x
Animal Humane Society Helpers 3.87% 1.88x
MS Information Researchers 2.53% 1.83x
Montana and Idaho Trip Planners 3.37% 1.80x
Asheville Trip Planners 3.54% 1.79x
Denver Trip Planners 3.37% 1.79x
Wyoming Cowboys Fans 3.59% 1.77x
Painting Hobbyist 4.21% 1.75x
Biohackers 3.20% 1.74x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.08% 15.32x
Eddie Bauer 6.19% 13.55x
Charlotte Russe 3.93% 13.55x
Columbia 2.38% 13.38x
White House Black Market 15.39% 13.16x
Madewell 4.80% 13.11x
Hollister 11.15% 12.68x
Buckle 13.51% 12.38x
Lorna Jane 0.84% 12.25x
Abercrombie & Fitch 1.13% 12.17x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Canadian Healthcare.

Content Affinity Composition Index
Canadian Healthcare 0.22% 4.78x
Germany Cluster 0.06% 4.65x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.24% 4.24x
Jokes & Riddles 0.34% 4.16x
Colorado Snow 0.45% 4.08x
Weather Information 0.22% 3.91x
Robotics 0.11% 3.69x
Cars, Travel & Food 0.03% 3.45x
Bird Watching 0.13% 3.35x
Southeast College Athletics 0.22% 3.11x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female