Dstillery Audiences

SLEEP NUMBER

Audience Size: 1.1 Million Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.03% 2.97x
Executive Travelers 0.03% 2.81x
Minnesota Vikings Fans 2.85% 1.48x
Cincinnati Bengals Fans 2.77% 1.43x
Miami Dolphins Fans 2.82% 1.41x
Seattle Seahawks Fans 3.28% 1.41x
Fantasy Football Enthusiasts 2.93% 1.40x
Football Enthusiasts 3.13% 1.39x
Tennessee Titans Fans 2.74% 1.39x
Disney Fans 3.36% 1.39x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 6.79% 13.81x
Eddie Bauer 6.62% 12.59x
Hollister 11.33% 12.36x
Lorna Jane 1.17% 12.20x
Charlotte Russe 10.43% 11.93x
Buckle 13.41% 11.84x
White House Black Market 15.83% 11.65x
Express 15.46% 11.64x
Zumiez 16.72% 11.47x
Madewell 5.06% 11.28x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.03% 3.98x
Mid-Atlantic Beaches 0.06% 3.85x
Texas Sporting & Outdoors Cluster 0.05% 3.48x
Credit Unions & Consumer Protection 0.03% 2.85x
Humor & Entertainment 0.11% 2.67x
Winnipeg Canada News 0.03% 2.58x
Home Printing 0.03% 2.47x
Mexico Travel 0.05% 2.45x
Gadgets 0.05% 2.37x
Paper & Packaging 0.05% 2.23x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female