Dstillery Audiences

SLEEP NUMBER

Audience Size: 373.8 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 373.8 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.26% 6.35x
School Closings Updates Readers 0.15% 2.99x
Green Bay Packers Fans 7.07% 2.74x
Small Business COVID-19 Relief Researchers 0.15% 2.47x
Wisconsin County and Local Fair Visitors 6.43% 2.31x
Milwaukee Brewers Fans 5.10% 2.30x
Restaurant Supply Shoppers 0.37% 2.24x
Remdesivir Information Researchers 0.11% 2.09x
Chloroquine Information Researchers 0.11% 1.94x
North West State Fair Visitors 4.30% 1.79x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Columbia.

Location Composition Index
Columbia 1.61% 15.85x
Madewell 3.64% 14.90x
White House Black Market 11.48% 14.84x
Eddie Bauer 4.05% 13.84x
Charlotte Russe 0.97% 13.81x
Hollister 7.33% 13.57x
Buckle 9.61% 13.14x
Levi Strauss 0.04% 12.73x
Express 11.90% 12.19x
Chicos 8.50% 12.04x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.55% 4.08x
European Museums, Restaurants & Events 0.16% 4.01x
Wisconsin Travel & Tourism Cluster 5.53% 3.91x
Cars, Travel & Food 0.03% 3.45x
College Greek Life 0.11% 3.41x
Bird Watching 0.13% 3.35x
California Universities 0.11% 3.33x
Psychology & Social Work 0.12% 3.30x
Feminism 0.11% 3.21x
Pet Supplies 0.48% 3.21x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female