Dstillery Audiences

SLEEP NUMBER

Audience Size: 408.1 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 408.1 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.04% 2.54x
Texas Activity Researchers 1.43% 2.42x
Gin Enthusiasts 1.29% 2.04x
Green Bay Packers Fans 4.76% 2.00x
Home Remodelers 1.09% 1.96x
Sunglasses Shoppers 0.88% 1.95x
Acura Vehicle Shoppers 2.86% 1.91x
Home Theater Enthusiasts 1.97% 1.90x
Winter Sports Destination Seekers 1.43% 1.90x
Wisconsin County and Local Fair Visitors 4.96% 1.88x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.06% 14.42x
White House Black Market 12.09% 8.80x
Charlotte Russe 0.93% 8.04x
Levi Strauss 0.04% 7.79x
Jos A. Bank Clothiers 7.89% 7.33x
Madewell 2.60% 7.32x
Lorna Jane 0.55% 7.26x
Coach 4.68% 7.22x
Banana Republic 9.18% 7.21x
Victoria's Secret 17.24% 7.13x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.20% 4.80x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.04% 4.68x
Power Tools 0.14% 3.84x
Cars, Travel & Food 0.03% 3.45x
Trucking 0.20% 3.20x
Routers, Switches & Networking 0.41% 3.19x
Wisconsin Travel & Tourism Cluster 3.20% 3.13x
Online Games for Kids 0.14% 3.10x
Assorted Topics (Television, Origami, Men's Health) 0.07% 3.02x
Data Analysis & Scripting 0.41% 2.93x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male