Dstillery Audiences

SLEEP NUMBER

Audience Size: 926.1 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 926.1 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 1.72% 1.69x
Hard Rock Hotel & Casino Trip Planners 1.76% 1.42x
Volleyball Enthusiasts 1.67% 1.42x
Florida Gulf Coast Travel Researchers 1.84% 1.35x
Fantasy Football Enthusiasts 1.51% 1.35x
Florida Atlantic Coast Trip Planners 1.92% 1.30x
Texas Energy Providers 1.70% 1.29x
Japanese Luxury Car Enthusiasts 1.98% 1.27x
Disney Fans 1.63% 1.26x
Golf Enthusiasts 1.58% 1.24x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Express.

Location Composition Index
Express 6.26% 15.54x
Hollister 5.90% 14.91x
Eddie Bauer 3.35% 14.84x
Chicos 9.54% 14.74x
Gymboree 6.03% 14.51x
Columbia 2.39% 13.69x
American Eagle Outfitters 9.90% 12.60x
Zumiez 8.08% 12.54x
Charlotte Russe 3.85% 12.28x
White House Black Market 2.06% 12.17x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 2.10% 2.10x
Florida Local News Cluster 2.30% 1.38x
South Florida Cluster 1.81% 1.22x
Furniture Shopping 2.35% 1.22x
Car Information 2.92% 1.21x
Florida Jacksonville & Orlando Cluster 1.68% 1.19x
People Search 1.56% 1.10x
Chain Restaurants 1.85% 1.09x
Poetry Fans 2.28% 1.07x
Parenting & Pregnancy Resources 2.36% 1.07x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male