Dstillery Audiences

SLEEP NUMBER

Audience Size: 204.8 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 204.8 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 4.21% 1.77x
Wisconsin County and Local Fair Visitors 4.49% 1.69x
Health and Fitness Book Readers 2.65% 1.63x
Medical Technology News Readers 3.74% 1.62x
Toronto Blue Jays Fans 2.72% 1.61x
Dungeons and Dragons Fans 4.96% 1.60x
Detroit Pistons Fans 3.26% 1.59x
Michigan County and Local Fair Visitors 4.49% 1.56x
Jam Band Festival Fans 3.33% 1.56x
Olympics Fans 2.72% 1.53x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 14.32x
White House Black Market 11.53% 14.06x
Levi Strauss 0.06% 12.94x
Charlotte Russe 0.87% 12.09x
Aeropostale 9.77% 11.89x
Victoria's Secret 15.67% 11.61x
Jos A. Bank Clothiers 6.59% 11.23x
Madewell 1.87% 10.89x
Hollister 6.04% 10.63x
Free People 1.82% 10.30x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.27% 6.24x
Paleo & Keto Diet Enthusiasts 0.27% 6.20x
Shoes & Accessories 0.23% 4.75x
Private Aviation 0.48% 4.04x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 3.94x
Comedy Content 0.14% 3.91x
Diet & Weight Loss 0.20% 3.80x
Internet Radio 0.11% 3.73x
Startup Investment 0.14% 3.61x
MBA Education 0.14% 3.57x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male