Dstillery Audiences

SLEEP NUMBER

Audience Size: 687.8 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 687.8 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 1.74% 1.37x
Minnesota Twins Fans 1.23% 1.32x
Louisiana Trip Planners 1.54% 1.32x
Work Comes First Travelers 0.07% 1.32x
Pizza Lovers 1.27% 1.31x
Hard Rock Hotel & Casino Trip Planners 1.82% 1.29x
Mailing & Shipping Shoppers 1.25% 1.28x
Tampa and St Petersburg Trip Planners 1.10% 1.28x
Jazz Festival Enthusiasts 1.53% 1.28x
Blender Shoppers 1.41% 1.27x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Hollister.

Location Composition Index
Hollister 4.79% 18.72x
Chicos 8.88% 15.97x
Eddie Bauer 2.71% 15.50x
Express 5.11% 15.02x
Zumiez 6.02% 14.15x
Gymboree 5.73% 14.00x
Charlotte Russe 3.64% 13.69x
Journeys 5.89% 13.54x
LL Bean 0.81% 13.36x
American Eagle Outfitters 9.57% 12.98x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Cigars.

Content Affinity Composition Index
Cigars 0.06% 2.48x
Memphis News 0.17% 2.42x
Gadgets 0.07% 2.20x
Idaho Cluster 0.42% 2.15x
Computer Printers 0.05% 2.15x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 1.95x
Franco-African Cluster 0.03% 1.93x
North Dakota Cluster 0.54% 1.92x
Florida Naples News Cluster 0.71% 1.92x
Hipster Clothing 0.08% 1.90x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female