Dstillery Audiences

SLEEP NUMBER

Audience Size: 921.3 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 921.3 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.03% 2.97x
Executive Travelers 0.03% 2.81x
Minnesota Twins Fans 2.62% 1.38x
Carolina Panthers Fans 2.59% 1.35x
Cleveland Indians Fans 2.64% 1.34x
Pittsburgh Pirates Fans 2.40% 1.29x
Milwaukee Brewers Fans 2.51% 1.28x
Iowa Hawkeyes Fans 2.42% 1.27x
Los Angeles Angels Fans 2.67% 1.26x
Tennessee Titans Fans 2.26% 1.24x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Express.

Location Composition Index
Express 10.27% 13.69x
Eddie Bauer 4.64% 13.31x
Gymboree 7.67% 12.96x
Hollister 7.18% 12.71x
Zumiez 12.06% 12.18x
Chicos 10.88% 11.98x
Charlotte Russe 6.52% 11.97x
Abercrombie & Fitch 7.78% 11.93x
Buckle 8.21% 11.64x
Columbia 2.79% 11.62x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.03% 14.45x
Washington D.C. Hotels 0.01% 11.54x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.14% 7.34x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.36x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.67x
Home Décor, Furniture, & Decorating 0.01% 5.06x
Saskatchewan Media & Retail Cluster 0.02% 5.04x
Decoration & Fabric 0.01% 4.94x
England Tourism 0.03% 4.70x
Online Learning 0.05% 3.72x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male