Dstillery Audiences

SLEEP NUMBER

Audience Size: 1.1 Million Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.89x
Restaurant News Readers 3.10% 1.33x
Rodeo Enthusiasts 3.08% 1.32x
Long Beach California Trip Planners 3.89% 1.31x
Disney Fans 3.20% 1.29x
Florida Trip Planners 2.85% 1.28x
Los Angeles Dodgers Fans 3.15% 1.28x
The Sims Video Game Fans 3.50% 1.27x
Kansas City Royals Fans 2.95% 1.27x
California Skiers and Snowboarders 3.34% 1.26x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 4.32% 13.47x
Eddie Bauer 6.91% 12.47x
Charlotte Russe 7.96% 12.27x
White House Black Market 16.66% 11.89x
Lorna Jane 1.25% 11.82x
Hollister 12.51% 11.74x
Madewell 5.45% 11.62x
Buckle 14.16% 11.49x
Columbia 2.87% 11.32x
Levi Strauss 1.94% 10.94x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.09% 3.73x
Cars, Travel & Food 0.03% 3.45x
Consumer Rewards 0.03% 3.41x
Franchising 0.04% 3.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.87x
Professional Audio Visual 0.06% 2.85x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 2.78x
Canada Shopping - Kitchenware 0.02% 2.73x
Sports - Golf, Hunting, Fishing 0.04% 2.49x
Senior Care 0.07% 2.34x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male