Dstillery Audiences

SLEEP NUMBER

Audience Size: 1.1 Million Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.72x
Countdown to the Beach Travelers 0.03% 2.97x
Executive Travelers 0.03% 2.81x
Minnesota Twins Fans 1.83% 1.18x
Family Halloween Party Planners 2.07% 1.16x
Volleyball Enthusiasts 1.93% 1.16x
Green Bay Packers Fans 2.13% 1.16x
Cleveland Indians Fans 1.87% 1.15x
Automotive Auctions Enthusiasts 1.94% 1.15x
Thanksgiving Entertaining Researchers 2.16% 1.14x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Express.

Location Composition Index
Express 13.82% 14.60x
Eddie Bauer 5.32% 14.28x
Hollister 9.01% 14.27x
Abercrombie & Fitch 8.21% 13.81x
Zumiez 14.53% 13.36x
Gymboree 8.98% 13.16x
Buckle 10.86% 13.05x
Charlotte Russe 8.06% 12.64x
White House Black Market 11.25% 12.58x
Madewell 5.12% 12.44x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 11.54x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.74x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.36x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.67x
Home Décor, Furniture, & Decorating 0.01% 5.06x
Saskatchewan Media & Retail Cluster 0.02% 5.04x
Decoration & Fabric 0.01% 4.94x
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.00x
Bulgaria Cluster 0.02% 2.83x
General Interest 0.03% 2.47x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female