Dstillery Audiences

SLEEP NUMBER

Audience Size: 895.6 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 895.6 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.04% 2.54x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.07% 2.29x
Sunglasses Shoppers 0.88% 1.95x
Wisconsin County and Local Fair Visitors 4.13% 1.56x
North Midwest State Fair Visitors 4.09% 1.56x
Milwaukee Brewers Fans 2.72% 1.54x
Green Bay Packers Fans 3.22% 1.52x
AT&T Wireless Customers 0.06% 1.50x
Michigan County and Local Fair Visitors 4.04% 1.48x
Credit Card Researchers 1.30% 1.46x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.66x
Charlotte Russe 1.16% 4.69x
White House Black Market 13.71% 4.65x
Lorna Jane 0.75% 4.26x
Abercrombie & Fitch 0.85% 4.16x
Jos A. Bank Clothiers 9.30% 4.11x
Madewell 3.13% 4.07x
Coach 5.87% 4.06x
Eddie Bauer 5.11% 4.03x
Chicos 11.34% 3.98x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.09% 6.28x
College Greek Life 0.07% 5.16x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.09% 3.68x
Home Remodeling 0.07% 3.51x
Cars, Travel & Food 0.03% 3.45x
Pharmacy 0.05% 3.26x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.10% 2.99x
New England & Ivy League Sports 0.11% 2.97x
Community Planning & Transportation 0.04% 2.83x
Pac 12 Sports 0.18% 2.69x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female