Dstillery Audiences

SLEEP NUMBER

Audience Size: 43 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 43 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Discount Device Shoppers.

Interest Composition Index
Discount Device Shoppers 1.09% 1.36x
College Football Fans 1.40% 1.35x
Iowa Hawkeyes Fans 1.32% 1.34x
Miami Trip Planners 1.57% 1.34x
Drug Store Shoppers 1.13% 1.33x
Texas Energy Providers 1.32% 1.33x
Florida Gulf Coast Travel Researchers 1.62% 1.33x
Chicago Blackhawks Fans 1.22% 1.31x
Engagement Ring Shoppers 1.51% 1.30x
Florida State Seminoles Fans 1.27% 1.29x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Michael Kors.

Location Composition Index
Michael Kors 1.08% 9.04x
Gymboree 2.12% 7.04x
REI 2.04% 4.38x
Banana Republic 2.21% 4.32x
J. Crew 1.84% 4.31x
The North Face 0.87% 3.38x
Brooks Brothers 1.41% 3.05x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.22% 2.80x
Consumer Rewards 0.12% 2.39x
Motorsports 0.13% 2.20x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.54% 2.11x
Perfume, Makeup & Cosmetics 0.12% 1.88x
Minnesota Community Business Cluster 0.46% 1.82x
Higher-End Fashion Brands 0.18% 1.79x
Iowa Cluster 1.15% 1.78x
Florida Naples News Cluster 0.64% 1.77x
Humor & Entertainment 0.11% 1.77x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.