Dstillery Audiences

SLEEP NUMBER

Audience Size: 1.1 Million Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.72x
Countdown to the Beach Travelers 0.03% 2.97x
Executive Travelers 0.03% 2.81x
Minnesota Twins Fans 2.57% 1.22x
Ohio State Buckeyes Fans 2.55% 1.20x
Oakland Raiders Fans 2.58% 1.18x
Urban Skateboarding Sneaker Shoppers 3.11% 1.17x
Minnesota Vikings Fans 2.38% 1.16x
Arkansas Razorbacks Fans 2.55% 1.15x
Dallas Cowboys Fans 2.74% 1.15x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 7.91% 13.85x
Eddie Bauer 6.15% 13.09x
Hollister 10.42% 12.86x
Express 14.53% 12.71x
Lorna Jane 1.07% 12.65x
Charlotte Russe 10.14% 11.98x
Zumiez 15.61% 11.86x
Madewell 5.08% 11.80x
White House Black Market 14.87% 11.68x
Buckle 13.06% 11.66x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 4.81x
Local & Travel England - Northern England 0.02% 3.39x
Franchising 0.05% 2.81x
Consumer Rewards 0.04% 2.40x
Scuba Diving 0.04% 2.17x
South Carolina Travel 0.02% 2.02x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.86% 1.99x
Minnesota Community Business Cluster 0.68% 1.97x
Canada Job Seekers Cluster 0.02% 1.92x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.73x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male