Dstillery Audiences

SLEEP NUMBER

Audience Size: 300.3 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 300.3 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.88% 1.95x
Sleep Disorder Researchers 4.14% 1.67x
Online Test Prep Resource Readers 3.79% 1.60x
Online Thesaurus Users 5.42% 1.57x
College Aspirants 3.65% 1.56x
Online Payroll Services Users 3.15% 1.55x
French Language Learners 3.72% 1.54x
Tutoring Resources Researchers 2.69% 1.53x
Competitive Tri-Athletes 3.65% 1.52x
College Athletic Scholarships Researchers 3.79% 1.52x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.73% 12.76x
White House Black Market 8.82% 12.34x
Aeropostale 6.65% 10.13x
Victoria's Secret 11.26% 9.80x
Jos A. Bank Clothiers 5.01% 9.60x
Ann Taylor 1.01% 8.97x
Hollister 3.90% 8.20x
Abercrombie & Fitch 0.34% 8.09x
Buckle 6.11% 8.08x
Banana Republic 5.17% 8.07x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 0.11% 4.02x
College Sports 0.11% 3.92x
Comedy Content 0.14% 3.91x
Serbia & Albania Cluster 0.07% 3.57x
Philanthropy - Charities & Fundraising 0.11% 3.55x
Vegans & Animal Welfare 0.07% 3.54x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.14% 3.52x
Cars, Travel & Food 0.03% 3.45x
Book Publishers 0.07% 3.38x
Beach Vacations 0.07% 3.35x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male