Dstillery Audiences

SLEEP NUMBER

Audience Size: 285.9 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 285.9 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.33% 1.36x
Readers of Cuban Content 1.44% 1.34x
South Atlantic Voters 1.61% 1.33x
Florida Gators Fans 1.36% 1.31x
Florida Atlantic Coast Trip Planners 1.64% 1.30x
Florida Gulf Coast Travel Researchers 1.64% 1.29x
Jewelry & Watch Shoppers 1.18% 1.28x
Hard Rock Hotel & Casino Trip Planners 1.61% 1.28x
Iowa Hawkeyes Fans 1.25% 1.27x
Orlando Trip Planners 1.74% 1.26x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Hollister.

Location Composition Index
Hollister 3.31% 26.40x
Journeys 4.46% 20.92x
Eddie Bauer 1.97% 20.82x
Chicos 6.68% 20.54x
Zumiez 4.41% 18.71x
Charlotte Russe 2.92% 18.53x
Express 3.39% 18.22x
American Eagle Outfitters 6.90% 17.29x
Michael Kors 2.30% 16.38x
Lane Bryant 5.37% 16.32x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.19% 2.71x
Idaho Cluster 0.41% 2.27x
Florida Naples News Cluster 0.68% 1.91x
Minnesota Community Business Cluster 0.45% 1.67x
Nebraska Cluster 0.73% 1.66x
Iowa Cluster 1.17% 1.60x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.41% 1.59x
Discount Books 0.08% 1.58x
Human Resources & Employee Management 0.07% 1.58x
Perfume, Makeup & Cosmetics 0.12% 1.58x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female