Dstillery Audiences

SLEEP NUMBER

Audience Size: 159.7 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 159.7 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.11% 2.94x
Hawaii Trip Planners 1.54% 2.42x
Family Adventures Travelers 0.47% 2.29x
Nashville Activity Researchers 0.42% 2.24x
Orlando Activities Researchers 0.18% 2.14x
eBook Readers 1.01% 1.97x
Sunglasses Shoppers 0.88% 1.95x
Medical Science Researchers 0.71% 1.89x
Thai Food Enthusiasts 1.07% 1.87x
Internal Medicine Journal Researchers 1.07% 1.85x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.74% 20.43x
White House Black Market 6.30% 17.51x
Abercrombie & Fitch 1.57% 17.34x
Eddie Bauer 2.24% 16.15x
Victoria's Secret 7.76% 15.99x
Banana Republic 3.73% 15.16x
Hollister 3.87% 14.89x
Chicos 5.05% 14.62x
Coach 2.56% 14.40x
Jos A. Bank Clothiers 2.99% 14.15x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 0.18% 5.89x
Music Production 0.18% 5.74x
Anime 0.71% 4.16x
Cruise Vacations 0.24% 3.91x
Recreational Motor Sport Enthusiasts 0.12% 3.64x
Cars, Travel & Food 0.03% 3.45x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.95% 3.41x
Online Mini Game Players 0.24% 3.28x
Korea Cluster 0.12% 3.08x
Pet Forums 0.12% 3.00x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female