Dstillery Audiences

SLEEP NUMBER

Audience Size: 192.4 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 192.4 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 5.77% 1.81x
Green Bay Packers Fans 5.15% 1.78x
Full Size SUV Auto Intenders 1.99% 1.71x
Detroit Tigers Fans 4.28% 1.66x
North West State Fair Visitors 4.22% 1.66x
Teen Content Readers 3.23% 1.63x
Milwaukee Brewers Fans 3.79% 1.60x
Curly Hair Care Shoppers 3.10% 1.60x
Ski and Snowboard Enthusiasts 2.86% 1.58x
Meme Users 3.48% 1.54x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is White House Black Market.

Location Composition Index
White House Black Market 8.30% 15.02x
Aeropostale 6.68% 13.61x
Victoria's Secret 10.67% 12.94x
Jos A. Bank Clothiers 5.58% 11.47x
Calvin Klein 0.12% 11.34x
Levi Strauss 0.07% 11.30x
Madewell 1.20% 10.95x
Columbia 0.82% 10.61x
Hollister 3.22% 10.11x
Buckle 5.48% 10.00x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Jokes & Riddles.

Content Affinity Composition Index
Jokes & Riddles 0.19% 4.03x
Pre-Built Home Researchers 0.19% 3.93x
Canada Tourism Research Cluster 0.12% 3.63x
Film Production 0.12% 3.60x
European Museums, Restaurants & Events 0.12% 3.49x
Dermatology 0.12% 3.47x
Cars, Travel & Food 0.03% 3.45x
Bird Watching 0.13% 3.35x
Psychology & Social Work 0.12% 3.30x
Cakes & Sweets 0.37% 3.27x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male