Dstillery Audiences

SLEEP NUMBER

Audience Size: 619 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 619 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 0.88% 1.95x
Green Bay Packers Fans 3.85% 1.58x
True Crime Podcast Listeners 1.52% 1.52x
Yellowstone Park Trip Planners 4.21% 1.50x
Vacation Planners 2.45% 1.50x
AT&T Wireless Customers 0.06% 1.50x
Wisconsin County and Local Fair Visitors 4.35% 1.50x
Washington Skiers and Snowboarders 2.83% 1.49x
Western Canada Skiers and Snowboarders 2.21% 1.47x
Office Reopening Researchers 1.28% 1.44x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.51x
Charlotte Russe 0.91% 5.88x
White House Black Market 10.71% 5.52x
Lorna Jane 0.59% 4.93x
Jos A. Bank Clothiers 7.19% 4.77x
Abercrombie & Fitch 0.61% 4.75x
Victoria's Secret 14.62% 4.64x
Buckle 9.58% 4.58x
Ann Taylor 1.47% 4.56x
Madewell 2.19% 4.51x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Internet Radio.

Content Affinity Composition Index
Internet Radio 0.12% 8.63x
Illinois College Sports 0.09% 4.50x
Lacrosse College Athletics 0.07% 4.16x
Medical Supplies and Information 0.05% 3.68x
Cars, Travel & Food 0.03% 3.45x
Pharmacy 0.05% 3.26x
College Greek Life 0.08% 3.22x
Data, Analytics & Coding 0.19% 3.03x
Home Furnishings 0.07% 2.91x
Canadian Lifestyle 0.05% 2.81x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female