Dstillery Audiences

SLEEP NUMBER

Audience Size: 114.8 Thousand Devices

Explore the Sleep Number Audience

Below you'll find more information about the Sleep Number audience, broken down in different categories based on their digital and physical behaviors. These are 114.8 thousand unique devices whose actions qualify for the Sleep Number audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Number audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Number audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 7.37% 2.76x
Rome Trip Planners 3.96% 2.28x
Fitness Activity Tracker Users 4.32% 2.24x
Wisconsin County and Local Fair Visitors 6.12% 2.16x
Fundraising Advocates 3.42% 2.13x
Sporting Goods Shoppers 2.88% 2.12x
Home Printer Shoppers 4.50% 2.12x
Detroit Lions Fans 5.22% 2.10x
Patriotic Party Decoration Shoppers 3.78% 2.08x
Instantpot Enthusiasts 3.24% 2.07x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Interest attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Number audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Number audience is White House Black Market.

Location Composition Index
White House Black Market 12.42% 14.89x
Aeropostale 11.25% 13.00x
Victoria's Secret 16.99% 12.12x
Ann Taylor 1.64% 11.96x
Jos A. Bank Clothiers 6.71% 11.77x
Charlotte Russe 0.81% 11.38x
Free People 1.88% 11.28x
Abercrombie & Fitch 0.48% 10.92x
Madewell 1.89% 10.88x
Eddie Bauer 3.86% 10.62x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Location attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Number audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.06% 6.56x
Parenting & Children's Activities 0.27% 6.24x
Paleo & Keto Diet Enthusiasts 0.27% 6.20x
Wisconsin Travel & Tourism Cluster 5.22% 4.92x
College Planning 1.26% 4.47x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 3.94x
Comedy Content 0.14% 3.91x
Law School 0.36% 3.87x
Online Games for Kids 0.36% 3.87x
Child Development 0.25% 3.84x
Composition Percentage: The overlap percentage between the Sleep Number audience and the Content Affinity attribute.
Index: A comparison of the Sleep Number audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Number audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male