Dstillery Audiences

SLEEP TRAIN

Audience Size: 19.7 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 18.89% 9.02x
Oregon County and Local Fair Visitors 18.89% 7.98x
North West State Fair Visitors 17.78% 7.55x
Washington Skiers and Snowboarders 12.22% 6.54x
Seattle Seahawks Fans 14.44% 6.50x
Seattle Trip Planners 13.33% 5.60x
Home Networking Researchers 10.00% 4.43x
Washington County and Local Fair Visitors 10.00% 4.35x
Oregon Ducks Fans 5.56% 3.81x
Montana and Idaho Trip Planners 7.78% 3.70x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 3.66% 28.36x
Columbia 1.20% 14.25x
Patagonia 0.63% 13.26x
Zara 1.09% 12.30x
Uniqlo 0.51% 11.54x
The North Face 1.09% 10.98x
Eddie Bauer 2.51% 9.29x
Zumiez 5.09% 8.58x
Madewell 1.14% 8.51x
Gymboree 4.29% 8.44x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.

Content Affinity Composition Index
Oregon News 20.00% 11.40x
Southern California Cluster 0.07% 9.81x
Pacific Northwest Information Research Cluster 5.56% 5.11x
Movie Reviews 3.33% 4.04x
Home Improvement Contractor 0.03% 3.87x
Electronic Document Assembly 0.07% 3.65x
Writing Tools & Citation 2.22% 3.51x
Weight Loss & Nutrition Assistance Researchers 1.54% 3.37x
RPG & MMO Video Game Fans 3.33% 3.35x
Canada News 0.07% 2.99x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female