Dstillery Audiences

SLEEP TRAIN

Audience Size: 44.7 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 44.7 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 18.05% 7.62x
North West State Fair Visitors 18.05% 7.11x
Oregon Ducks Fans 6.86% 7.01x
Oregon County and Local Fair Visitors 15.52% 6.81x
Seattle Trip Planners 5.05% 4.63x
Western Canada Skiers and Snowboarders 6.50% 4.36x
Credit Score Researchers 2.89% 4.25x
Seattle Seahawks Fans 13.00% 4.05x
Professional Medical Journal Readers 1.26% 3.93x
Washington Skiers and Snowboarders 10.83% 3.71x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 1.62% 19.19x
Uniqlo 0.64% 14.16x
Lorna Jane 0.41% 13.66x
Zara 1.10% 11.82x
Mens Wearhouse 4.58% 11.75x
Eddie Bauer 0.95% 11.03x
The North Face 0.64% 10.82x
Coach 1.48% 10.11x
Madewell 1.15% 9.99x
Abercrombie & Fitch 0.79% 9.58x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.

Content Affinity Composition Index
Oregon News 14.80% 16.66x
Southern California Cluster 0.07% 9.81x
Pacific Northwest Information Research Cluster 7.58% 7.75x
Northern California Cluster 1.08% 4.69x
All-Terrain Vehicles 0.81% 4.42x
Vancouver British Columbia Locals Cluster 0.31% 3.94x
Home Improvement Contractor 0.03% 3.87x
Electronic Accessories 0.35% 3.67x
Electronic Document Assembly 0.07% 3.65x
Canadian Homes 1.08% 3.47x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male