Dstillery Audiences

SLEEP TRAIN

Audience Size: 17.4 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 20.77% 10.18x
Oregon County and Local Fair Visitors 21.54% 9.01x
North West State Fair Visitors 20.00% 7.97x
Washington Skiers and Snowboarders 15.38% 7.76x
Seattle Trip Planners 16.15% 6.90x
Seattle Seahawks Fans 15.38% 6.68x
Social Distancing Content Readers 5.38% 5.60x
Restaurant Supply Shoppers 1.17% 5.34x
Washington County and Local Fair Visitors 12.31% 5.19x
Western Canada Skiers and Snowboarders 7.69% 4.99x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.56% 24.22x
REI 3.74% 23.58x
Patagonia 0.94% 16.93x
Columbia 1.26% 14.38x
Uniqlo 0.65% 12.41x
The North Face 1.40% 11.06x
Abercrombie & Fitch 0.46% 10.12x
Zumiez 6.02% 8.73x
Eddie Bauer 2.97% 8.70x
Zara 0.94% 8.62x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.

Content Affinity Composition Index
Oregon News 20.77% 13.02x
Pacific Northwest Information Research Cluster 13.08% 12.72x
Southern California Cluster 0.07% 9.81x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.08% 7.04x
Writing Tools & Citation 2.31% 4.58x
Coupons 3.08% 3.89x
Home Improvement Contractor 0.03% 3.87x
India Bollywood, Weddings & Gossip 1.54% 3.87x
Photography 1.37% 3.72x
Vancouver British Columbia Locals Cluster 1.17% 3.69x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female