Dstillery Audiences

SLEEP TRAIN

Audience Size: 288.5 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 288.5 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 34.52% 16.20x
Oregon County and Local Fair Visitors 39.84% 15.81x
Oregon Ducks Fans 24.25% 12.71x
Portland Trail Blazers Fans 20.93% 9.03x
North West State Fair Visitors 14.64% 5.97x
Washington County and Local Fair Visitors 11.21% 5.04x
Seattle Seahawks Fans 11.41% 5.00x
Seattle Trip Planners 11.01% 4.89x
Montana and Idaho Trip Planners 9.77% 4.88x
Social Distancing Content Readers 0.17% 4.56x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 41.27% 26.61x
Lorna Jane 1.03% 14.69x
Columbia 2.28% 12.58x
REI 2.86% 11.18x
Joe's Jeans 0.30% 9.94x
Patagonia 1.51% 9.46x
Abercrombie & Fitch 0.77% 8.18x
Zara 3.17% 8.08x
Forever 21 6.36% 7.26x
Eddie Bauer 3.27% 7.10x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.

Content Affinity Composition Index
Oregon News 44.31% 22.16x
Southern California Cluster 0.07% 9.81x
Pac 12 Sports 0.36% 9.66x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 7.11x
Pacific Northwest Sports & News Cluster 3.00% 5.65x
Pacific Northwest Information Research Cluster 6.84% 5.09x
Alaska Cluster 0.89% 4.78x
Vietnam Cluster 0.11% 4.66x
Higher-End Fashion Brands 0.07% 4.14x
Book Publishers 0.50% 4.13x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male