Dstillery Audiences

SLEEP TRAIN

Audience Size: 272.4 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 272.4 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 7.06% 5.15x
Oregon Trip Planners 6.56% 4.89x
Oregon Ducks Fans 4.14% 4.35x
Tahoe Skiers and Snowboarders 5.41% 4.05x
Seattle Seahawks Fans 5.61% 3.80x
Seattle Trip Planners 6.68% 3.79x
Summer Festivals and Fairs Visitors 4.97% 3.68x
Washington Skiers and Snowboarders 5.21% 3.65x
San Francisco Giants Fans 3.54% 3.40x
Symphony Music Enthusiasts 4.36% 3.25x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.26% 15.04x
Columbia 2.22% 12.70x
Uniqlo 2.30% 12.53x
Levi Strauss 1.86% 12.35x
Joe's Jeans 0.84% 11.82x
REI 3.74% 11.64x
Gymboree 4.66% 11.20x
Eddie Bauer 2.51% 11.12x
Zumiez 6.89% 10.69x
Forever 21 7.27% 10.27x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.84% 7.50x
Northern California Cluster 3.76% 6.34x
San Francisco Bay Area Cluster 5.95% 5.75x
Oregon News 5.63% 5.51x
Pacific Northwest Information Research Cluster 3.72% 5.16x
San Diego Cluster 4.36% 4.89x
Los Angeles News 2.90% 2.02x
Sports Fanatics 8.00% 1.69x
RPG & MMO Video Game Fans 2.07% 1.51x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 1.61% 1.30x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male