Dstillery Audiences

SLEEP TRAIN

Audience Size: 48.8 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 48.8 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 26.33% 10.55x
Oregon Trip Planners 19.22% 9.07x
Seattle Seahawks Fans 18.15% 7.85x
Oregon County and Local Fair Visitors 19.57% 7.62x
Washington County and Local Fair Visitors 18.15% 7.31x
Oregon Ducks Fans 11.74% 6.92x
Seattle Trip Planners 16.73% 6.86x
Washington Skiers and Snowboarders 14.59% 6.78x
Gonzaga Bulldogs Fans 9.61% 5.05x
Western Canada Skiers and Snowboarders 7.83% 5.00x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 3.85% 21.49x
Lorna Jane 0.48% 19.79x
Patagonia 0.91% 14.37x
Columbia 1.19% 12.21x
Uniqlo 0.52% 11.11x
Zara 1.00% 9.64x
Forever 21 3.73% 8.85x
Zumiez 5.24% 8.44x
Saint Laurent Paris 0.17% 8.26x
The North Face 0.98% 8.05x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 4.63% 13.34x
Pacific Northwest Information Research Cluster 13.52% 11.68x
Oregon News 18.51% 10.70x
Southern California Cluster 0.07% 9.81x
Northern California Cluster 2.49% 5.34x
Homesteading 1.07% 5.16x
Baby Names 2.14% 4.30x
Vancouver British Columbia Locals Cluster 1.42% 3.89x
Home Improvement Contractor 0.03% 3.87x
Liberal Media - Political Activism 1.07% 3.86x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female