Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 18.89% | 9.02x |
| Oregon County and Local Fair Visitors | 18.89% | 7.98x |
| North West State Fair Visitors | 17.78% | 7.55x |
| Washington Skiers and Snowboarders | 12.22% | 6.54x |
| Seattle Seahawks Fans | 14.44% | 6.50x |
| Seattle Trip Planners | 13.33% | 5.60x |
| Home Networking Researchers | 10.00% | 4.43x |
| Washington County and Local Fair Visitors | 10.00% | 4.35x |
| Oregon Ducks Fans | 5.56% | 3.81x |
| Montana and Idaho Trip Planners | 7.78% | 3.70x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.
| Location | Composition | Index |
| REI | 3.66% | 28.36x |
| Columbia | 1.20% | 14.25x |
| Patagonia | 0.63% | 13.26x |
| Zara | 1.09% | 12.30x |
| Uniqlo | 0.51% | 11.54x |
| The North Face | 1.09% | 10.98x |
| Eddie Bauer | 2.51% | 9.29x |
| Zumiez | 5.09% | 8.58x |
| Madewell | 1.14% | 8.51x |
| Gymboree | 4.29% | 8.44x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 20.00% | 11.40x |
| Southern California Cluster | 0.07% | 9.81x |
| Pacific Northwest Information Research Cluster | 5.56% | 5.11x |
| Movie Reviews | 3.33% | 4.04x |
| Home Improvement Contractor | 0.03% | 3.87x |
| Electronic Document Assembly | 0.07% | 3.65x |
| Writing Tools & Citation | 2.22% | 3.51x |
| Weight Loss & Nutrition Assistance Researchers | 1.54% | 3.37x |
| RPG & MMO Video Game Fans | 3.33% | 3.35x |
| Canada News | 0.07% | 2.99x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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