Dstillery Audiences

SLEEP TRAIN

Audience Size: 374.6 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 374.6 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 10.34% 4.26x
Oregon County and Local Fair Visitors 9.53% 4.26x
South West State Fair Visitors 9.92% 4.15x
Oregon Trip Planners 9.50% 4.09x
North West State Fair Visitors 9.21% 3.86x
Oregon Ducks Fans 6.16% 3.35x
Seattle Trip Planners 10.11% 3.32x
Seattle Seahawks Fans 7.88% 3.32x
Summer Festivals and Fairs Visitors 7.59% 3.26x
Tahoe Skiers and Snowboarders 7.68% 3.11x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.12% 14.79x
REI 3.64% 11.90x
Joe's Jeans 0.68% 10.89x
Columbia 2.69% 10.32x
Uniqlo 2.69% 10.20x
Zara 3.88% 9.29x
Levi Strauss 3.17% 9.08x
Patagonia 2.33% 8.83x
The North Face 3.03% 8.75x
Forever 21 7.96% 8.48x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.12% 41.61x
Golf & Boats 0.03% 30.46x
Quebec Job Seeker Cluster 0.04% 16.05x
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 15.50x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.11x
Sports - Skiing, Snowboarding 0.02% 14.26x
Fashion & Cosmetics 0.03% 12.00x
Canada Online Shopping Cluster 0.09% 11.35x
Home Décor, Furniture, & Decorating 0.02% 10.21x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.93x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male