Dstillery Audiences

SLEEP TRAIN

Audience Size: 249.2 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 249.2 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 13.84% 6.03x
Oregon Trip Planners 11.61% 5.53x
Seattle Seahawks Fans 11.42% 5.26x
Oregon County and Local Fair Visitors 10.97% 5.05x
Seattle Trip Planners 12.44% 5.00x
Oregon Ducks Fans 7.72% 4.68x
Washington County and Local Fair Visitors 9.25% 4.35x
Washington Skiers and Snowboarders 8.93% 4.27x
Santa Cruz Trip Planners 11.80% 4.25x
South West State Fair Visitors 11.35% 3.89x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.61% 17.75x
Columbia 3.21% 14.17x
REI 4.08% 13.82x
Joe's Jeans 0.57% 13.80x
Patagonia 2.17% 11.37x
Zara 5.00% 10.92x
Uniqlo 3.06% 10.11x
Forever 21 10.00% 10.08x
Levi Strauss 1.01% 9.78x
The North Face 3.47% 9.21x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.55% 12.87x
Northern California Cluster 5.99% 9.41x
Pacific Northwest Information Research Cluster 8.67% 8.70x
Oregon News 10.84% 7.61x
Central California Cluster 2.42% 7.47x
San Diego Cluster 4.85% 6.81x
San Francisco Bay Area Cluster 5.93% 6.44x
Robotics 0.19% 5.19x
Social & Demographic Trends 0.19% 4.51x
California Universities 0.64% 4.41x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male