Dstillery Audiences

SLEEP TRAIN

Audience Size: 162.6 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 162.6 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 20.05% 10.15x
Oregon Ducks Fans 10.78% 9.18x
North West State Fair Visitors 21.01% 8.39x
Oregon County and Local Fair Visitors 18.28% 7.42x
Washington Skiers and Snowboarders 13.78% 7.19x
Seattle Seahawks Fans 14.73% 7.10x
Washington County and Local Fair Visitors 15.01% 6.45x
Seattle Trip Planners 15.01% 6.45x
Western Canada Skiers and Snowboarders 7.64% 5.02x
Social Distancing Content Readers 3.82% 4.98x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 2.73% 8.94x
Uniqlo 1.12% 8.40x
Lorna Jane 0.80% 7.97x
Patagonia 0.80% 6.61x
Zara 1.40% 6.01x
Joe's Jeans 0.14% 5.76x
Columbia 0.97% 5.10x
Forever 21 5.15% 5.04x
The North Face 1.35% 4.96x
H&M 3.81% 3.96x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.73% 20.17x
Oregon News 19.10% 13.03x
Pacific Northwest Information Research Cluster 12.14% 12.83x
Southern California Cluster 0.07% 9.81x
Los Angeles Tourism 0.55% 5.79x
Tahoe & Reno Tourism 0.68% 5.36x
Hawaii News 1.36% 4.63x
Home Improvement Contractor 0.03% 3.87x
Electronic Document Assembly 0.07% 3.65x
Pet Forums 0.41% 3.65x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male