Dstillery Audiences

SLEEP TRAIN

Audience Size: 41.6 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 9.79% 12.44x
Oregon Trip Planners 15.90% 9.52x
Seattle Trip Planners 10.40% 9.09x
North West State Fair Visitors 17.74% 6.86x
Washington Skiers and Snowboarders 12.54% 6.71x
Oregon County and Local Fair Visitors 15.90% 6.65x
Seattle Seahawks Fans 12.54% 5.94x
Washington County and Local Fair Visitors 13.15% 5.68x
Social Distancing Content Readers 3.06% 5.48x
Western Canada Skiers and Snowboarders 6.42% 5.13x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 1.98% 20.35x
Lorna Jane 0.46% 14.57x
Zara 1.15% 11.93x
Uniqlo 0.51% 9.83x
Forever 21 2.76% 9.45x
Michael Kors 2.45% 8.18x
The North Face 0.66% 8.02x
Columbia 0.54% 7.88x
Mens Wearhouse 4.43% 7.67x
Coach 1.61% 7.65x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.

Content Affinity Composition Index
Oregon News 15.29% 14.34x
Pacific Northwest Information Research Cluster 8.56% 9.93x
Southern California Cluster 0.07% 9.81x
San Francisco Bay Area Cluster 2.45% 7.58x
Canada General Information Seeker Cluster 1.22% 5.64x
Northern California Cluster 1.53% 5.35x
Idaho Cluster 1.53% 4.66x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.53% 4.04x
Home Improvement Contractor 0.03% 3.87x
Gun Enthusiast - Hunting & Self Defense 0.92% 3.81x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female