Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 32.4 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 6.56% | 5.18x |
| Oregon Trip Planners | 5.81% | 4.74x |
| Summer Festivals and Fairs Visitors | 5.06% | 4.00x |
| Washington Skiers and Snowboarders | 4.90% | 3.98x |
| Seattle Trip Planners | 5.48% | 3.88x |
| Seattle Seahawks Fans | 4.65% | 3.77x |
| Tahoe Skiers and Snowboarders | 4.40% | 3.53x |
| Oregon Ducks Fans | 2.74% | 3.36x |
| San Francisco Giants Fans | 3.07% | 2.99x |
| San Francisco Trip Planners | 3.49% | 2.86x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 4.73% | 16.72x |
| REI | 4.35% | 14.02x |
| Zumiez | 3.20% | 13.58x |
| Tommy Bahama | 2.12% | 11.65x |
| Gymboree | 3.79% | 11.36x |
| Lane Bryant | 3.52% | 10.69x |
| Express | 1.91% | 10.28x |
| Old Navy | 4.49% | 10.20x |
| American Eagle Outfitters | 4.00% | 10.03x |
| The North Face | 2.37% | 9.96x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 5.23% | 10.24x |
| Pacific Northwest Information Research Cluster | 2.82% | 6.08x |
| Oregon News | 4.65% | 5.62x |
| San Francisco Bay Area Cluster | 4.07% | 4.82x |
| San Diego Cluster | 2.41% | 2.98x |
| Los Angeles News | 2.16% | 2.17x |
| Movie Reviews | 1.00% | 2.13x |
| LGBTQ Advocacy | 0.83% | 1.95x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 1.41% | 1.77x |
| Assorted Topics #11562 (Humor, Gossip, Viral Media) | 1.49% | 1.76x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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