Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 249.2 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 13.84% | 6.03x |
| Oregon Trip Planners | 11.61% | 5.53x |
| Seattle Seahawks Fans | 11.42% | 5.26x |
| Oregon County and Local Fair Visitors | 10.97% | 5.05x |
| Seattle Trip Planners | 12.44% | 5.00x |
| Oregon Ducks Fans | 7.72% | 4.68x |
| Washington County and Local Fair Visitors | 9.25% | 4.35x |
| Washington Skiers and Snowboarders | 8.93% | 4.27x |
| Santa Cruz Trip Planners | 11.80% | 4.25x |
| South West State Fair Visitors | 11.35% | 3.89x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.61% | 17.75x |
| Columbia | 3.21% | 14.17x |
| REI | 4.08% | 13.82x |
| Joe's Jeans | 0.57% | 13.80x |
| Patagonia | 2.17% | 11.37x |
| Zara | 5.00% | 10.92x |
| Uniqlo | 3.06% | 10.11x |
| Forever 21 | 10.00% | 10.08x |
| Levi Strauss | 1.01% | 9.78x |
| The North Face | 3.47% | 9.21x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 5.55% | 12.87x |
| Northern California Cluster | 5.99% | 9.41x |
| Pacific Northwest Information Research Cluster | 8.67% | 8.70x |
| Oregon News | 10.84% | 7.61x |
| Central California Cluster | 2.42% | 7.47x |
| San Diego Cluster | 4.85% | 6.81x |
| San Francisco Bay Area Cluster | 5.93% | 6.44x |
| Robotics | 0.19% | 5.19x |
| Social & Demographic Trends | 0.19% | 4.51x |
| California Universities | 0.64% | 4.41x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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