Dstillery Audiences

SLEEP TRAIN

Audience Size: 350.1 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 350.1 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 7.29% 5.79x
Santa Cruz Trip Planners 7.70% 5.78x
Oregon Ducks Fans 4.87% 5.08x
Tahoe Skiers and Snowboarders 5.75% 4.54x
Seattle Seahawks Fans 5.69% 4.08x
Seattle Trip Planners 6.70% 3.97x
Symphony Music Enthusiasts 4.90% 3.48x
San Francisco Activities Researchers 4.21% 3.46x
San Diego Events Researchers 4.21% 3.46x
San Francisco Giants Fans 3.96% 3.40x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.17% 14.68x
Uniqlo 2.54% 11.32x
Columbia 2.47% 11.27x
REI 3.55% 11.20x
Levi Strauss 2.26% 11.09x
Joe's Jeans 0.80% 10.96x
Gymboree 5.37% 9.80x
Eddie Bauer 2.95% 9.36x
Forever 21 7.87% 9.25x
Zara 3.62% 9.13x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.09% 131.61x
Environmental Conservation 0.12% 41.61x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 19.26x
Quebec Job Seeker Cluster 0.04% 16.05x
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 15.50x
Sports - Skiing, Snowboarding 0.02% 14.26x
Canada Online Shopping Cluster 0.09% 11.35x
Environmentally Friendly Cars 0.08% 11.13x
Flags & Trump 0.06% 10.44x
Malaya 0.08% 10.26x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male