Dstillery Audiences

SLEEP TRAIN

Audience Size: 343.8 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 343.8 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 12.01% 5.51x
Oregon Trip Planners 9.46% 4.98x
Oregon County and Local Fair Visitors 9.82% 4.74x
South West State Fair Visitors 10.77% 4.70x
North West State Fair Visitors 9.79% 4.59x
Tahoe Skiers and Snowboarders 8.22% 4.26x
Oregon Ducks Fans 6.35% 4.21x
Seattle Trip Planners 10.34% 4.01x
Summer Festivals and Fairs Visitors 7.99% 3.92x
Symphony Music Enthusiasts 7.20% 3.73x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.42% 15.78x
REI 3.92% 12.66x
Joe's Jeans 0.60% 11.28x
Columbia 3.15% 11.24x
Zara 4.45% 9.90x
Uniqlo 2.96% 9.80x
Patagonia 2.20% 9.68x
Levi Strauss 2.82% 9.45x
Saint Laurent Paris 1.46% 9.12x
Forever 21 8.91% 8.99x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.33% 8.77x
Pacific Northwest Sports & News Cluster 3.44% 7.73x
Northern California Cluster 5.27% 6.79x
Oregon News 8.61% 6.27x
San Francisco Bay Area Cluster 7.76% 6.23x
San Diego Cluster 5.11% 6.01x
Pacific Northwest Information Research Cluster 4.88% 5.57x
California Universities 1.05% 4.50x
Action Sports 0.29% 4.42x
Central California Cluster 1.77% 4.41x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male