Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 9.79% | 12.44x |
| Oregon Trip Planners | 15.90% | 9.52x |
| Seattle Trip Planners | 10.40% | 9.09x |
| North West State Fair Visitors | 17.74% | 6.86x |
| Washington Skiers and Snowboarders | 12.54% | 6.71x |
| Oregon County and Local Fair Visitors | 15.90% | 6.65x |
| Seattle Seahawks Fans | 12.54% | 5.94x |
| Washington County and Local Fair Visitors | 13.15% | 5.68x |
| Social Distancing Content Readers | 3.06% | 5.48x |
| Western Canada Skiers and Snowboarders | 6.42% | 5.13x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.
| Location | Composition | Index |
| REI | 1.98% | 20.35x |
| Lorna Jane | 0.46% | 14.57x |
| Zara | 1.15% | 11.93x |
| Uniqlo | 0.51% | 9.83x |
| Forever 21 | 2.76% | 9.45x |
| Michael Kors | 2.45% | 8.18x |
| The North Face | 0.66% | 8.02x |
| Columbia | 0.54% | 7.88x |
| Mens Wearhouse | 4.43% | 7.67x |
| Coach | 1.61% | 7.65x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 15.29% | 14.34x |
| Pacific Northwest Information Research Cluster | 8.56% | 9.93x |
| Southern California Cluster | 0.07% | 9.81x |
| San Francisco Bay Area Cluster | 2.45% | 7.58x |
| Canada General Information Seeker Cluster | 1.22% | 5.64x |
| Northern California Cluster | 1.53% | 5.35x |
| Idaho Cluster | 1.53% | 4.66x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.53% | 4.04x |
| Home Improvement Contractor | 0.03% | 3.87x |
| Gun Enthusiast - Hunting & Self Defense | 0.92% | 3.81x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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