Dstillery Audiences

SLEEP TRAIN

Audience Size: 170.1 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 170.1 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 27.84% 11.98x
Oregon Trip Planners 23.86% 11.55x
Seattle Seahawks Fans 22.16% 9.81x
Washington Skiers and Snowboarders 19.60% 9.71x
Oregon County and Local Fair Visitors 20.17% 8.47x
Seattle Trip Planners 18.47% 8.25x
Washington County and Local Fair Visitors 18.75% 8.17x
Oregon Ducks Fans 12.22% 7.58x
Western Canada Skiers and Snowboarders 8.52% 7.06x
Portland Trail Blazers Fans 10.51% 5.42x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 47.66% 40.77x
Lorna Jane 0.51% 13.04x
Columbia 1.09% 10.70x
REI 1.85% 10.39x
Patagonia 0.79% 7.74x
Joe's Jeans 0.09% 6.28x
Eddie Bauer 1.77% 6.03x
Forever 21 3.03% 5.51x
Abercrombie & Fitch 0.32% 5.50x
Zara 1.28% 5.47x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 11.36% 22.29x
Pacific Northwest Information Research Cluster 21.31% 13.16x
Oregon News 24.43% 12.67x
Southern California Cluster 0.07% 9.81x
Power Tools 0.85% 5.62x
English as a Second Language 0.19% 3.97x
Personal Finance Researchers 0.57% 3.90x
Home Improvement Contractor 0.03% 3.87x
Beer, Wine & Alcohol 0.59% 3.75x
Electronic Document Assembly 0.07% 3.65x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female