Dstillery Audiences

SLEEP TRAIN

Audience Size: 308 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 308 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 9.48% 4.62x
Santa Cruz Trip Planners 10.41% 4.58x
North West State Fair Visitors 9.78% 4.27x
South West State Fair Visitors 10.52% 4.06x
Seattle Trip Planners 10.26% 3.98x
Oregon County and Local Fair Visitors 9.00% 3.85x
Tahoe Skiers and Snowboarders 7.85% 3.50x
Seattle Seahawks Fans 8.00% 3.49x
Oregon Ducks Fans 6.10% 3.48x
Washington Skiers and Snowboarders 7.85% 3.42x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.77% 16.57x
Joe's Jeans 0.71% 14.77x
REI 4.20% 13.58x
Columbia 3.28% 12.49x
Patagonia 2.28% 10.56x
Zara 5.33% 10.55x
Everlane 0.26% 10.47x
Uniqlo 3.37% 9.99x
Saint Laurent Paris 1.69% 9.72x
Forever 21 10.44% 9.70x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.68% 8.27x
Northern California Cluster 4.98% 6.57x
San Francisco Bay Area Cluster 7.07% 5.85x
Pacific Northwest Information Research Cluster 5.28% 5.71x
Oregon News 7.88% 5.39x
San Diego Cluster 4.02% 4.63x
Robotics 0.19% 4.17x
California Universities 0.97% 4.11x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.11% 4.06x
Hawaii News 1.82% 4.03x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male