Dstillery Audiences

SLEEP TRAIN

Audience Size: 104.7 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 104.7 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 15.91% 8.22x
Oregon Ducks Fans 9.09% 8.19x
Seattle Seahawks Fans 15.91% 7.07x
North West State Fair Visitors 17.61% 6.92x
Social Distancing Content Readers 4.55% 6.52x
Mood Lifters Researchers 2.27% 6.45x
Oregon County and Local Fair Visitors 13.64% 5.57x
Eco-Conscious Consumers 2.84% 5.48x
Seattle Trip Planners 11.93% 4.96x
Washington Skiers and Snowboarders 9.09% 4.87x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 4.37% 15.12x
Lorna Jane 1.13% 14.41x
Uniqlo 1.60% 14.06x
Joe's Jeans 0.26% 13.66x
Columbia 1.42% 9.96x
Zara 2.00% 9.53x
Patagonia 1.20% 9.24x
Forever 21 7.29% 7.75x
Bonobos 0.92% 7.08x
Free People 2.38% 6.92x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.

Content Affinity Composition Index
Oregon News 15.91% 11.04x
Pacific Northwest Information Research Cluster 10.80% 10.41x
Southern California Cluster 0.07% 9.81x
San Diego Cluster 2.27% 6.85x
Fishing 0.69% 5.61x
Fox News Content Consumers 1.70% 5.00x
Utah Cluster 2.27% 4.99x
Running & Marathons 1.70% 4.58x
Wine, Liquor & Mixology 1.70% 4.47x
Home Improvement Contractor 0.03% 3.87x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female