Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 288.5 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 34.52% | 16.20x |
| Oregon County and Local Fair Visitors | 39.84% | 15.81x |
| Oregon Ducks Fans | 24.25% | 12.71x |
| Portland Trail Blazers Fans | 20.93% | 9.03x |
| North West State Fair Visitors | 14.64% | 5.97x |
| Washington County and Local Fair Visitors | 11.21% | 5.04x |
| Seattle Seahawks Fans | 11.41% | 5.00x |
| Seattle Trip Planners | 11.01% | 4.89x |
| Montana and Idaho Trip Planners | 9.77% | 4.88x |
| Social Distancing Content Readers | 0.17% | 4.56x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 41.27% | 26.61x |
| Lorna Jane | 1.03% | 14.69x |
| Columbia | 2.28% | 12.58x |
| REI | 2.86% | 11.18x |
| Joe's Jeans | 0.30% | 9.94x |
| Patagonia | 1.51% | 9.46x |
| Abercrombie & Fitch | 0.77% | 8.18x |
| Zara | 3.17% | 8.08x |
| Forever 21 | 6.36% | 7.26x |
| Eddie Bauer | 3.27% | 7.10x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 44.31% | 22.16x |
| Southern California Cluster | 0.07% | 9.81x |
| Pac 12 Sports | 0.36% | 9.66x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.07% | 7.11x |
| Pacific Northwest Sports & News Cluster | 3.00% | 5.65x |
| Pacific Northwest Information Research Cluster | 6.84% | 5.09x |
| Alaska Cluster | 0.89% | 4.78x |
| Vietnam Cluster | 0.11% | 4.66x |
| Higher-End Fashion Brands | 0.07% | 4.14x |
| Book Publishers | 0.50% | 4.13x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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