Dstillery Audiences

SLEEP TRAIN

Audience Size: 117.8 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 117.8 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 8.71% 5.23x
Oregon Trip Planners 6.79% 4.69x
Tahoe Skiers and Snowboarders 6.28% 4.35x
Seattle Trip Planners 6.87% 3.92x
Summer Festivals and Fairs Visitors 5.66% 3.84x
Seattle Seahawks Fans 5.23% 3.82x
Washington Skiers and Snowboarders 5.66% 3.78x
Oregon Ducks Fans 3.62% 3.60x
California Trip Planners 5.32% 3.29x
Opera Enthusiasts 3.88% 3.25x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.63% 20.06x
Columbia 2.05% 15.72x
Uniqlo 2.24% 14.53x
Joe's Jeans 0.82% 14.12x
REI 4.66% 13.47x
Zumiez 5.66% 13.30x
Forever 21 6.95% 12.96x
Levi Strauss 1.63% 12.28x
Madewell 2.42% 11.88x
Mens Wearhouse 10.12% 11.86x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.85% 8.80x
Northern California Cluster 4.64% 8.62x
San Francisco Bay Area Cluster 6.00% 6.48x
Tahoe & Reno Tourism 1.22% 5.86x
Oregon News 5.43% 5.84x
Pacific Northwest Information Research Cluster 3.42% 5.72x
San Francisco Tourism 0.57% 5.23x
California Universities 1.73% 4.74x
San Diego Cluster 3.51% 4.36x
Southern California Cluster 0.34% 4.22x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male