Dstillery Audiences

SLEEP TRAIN

Audience Size: 32.4 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 32.4 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 6.56% 5.18x
Oregon Trip Planners 5.81% 4.74x
Summer Festivals and Fairs Visitors 5.06% 4.00x
Washington Skiers and Snowboarders 4.90% 3.98x
Seattle Trip Planners 5.48% 3.88x
Seattle Seahawks Fans 4.65% 3.77x
Tahoe Skiers and Snowboarders 4.40% 3.53x
Oregon Ducks Fans 2.74% 3.36x
San Francisco Giants Fans 3.07% 2.99x
San Francisco Trip Planners 3.49% 2.86x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is Forever 21.

Location Composition Index
Forever 21 4.73% 16.72x
REI 4.35% 14.02x
Zumiez 3.20% 13.58x
Tommy Bahama 2.12% 11.65x
Gymboree 3.79% 11.36x
Lane Bryant 3.52% 10.69x
Express 1.91% 10.28x
Old Navy 4.49% 10.20x
American Eagle Outfitters 4.00% 10.03x
The North Face 2.37% 9.96x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 5.23% 10.24x
Pacific Northwest Information Research Cluster 2.82% 6.08x
Oregon News 4.65% 5.62x
San Francisco Bay Area Cluster 4.07% 4.82x
San Diego Cluster 2.41% 2.98x
Los Angeles News 2.16% 2.17x
Movie Reviews 1.00% 2.13x
LGBTQ Advocacy 0.83% 1.95x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 1.41% 1.77x
Assorted Topics #11562 (Humor, Gossip, Viral Media) 1.49% 1.76x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female