Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 308 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 9.48% | 4.62x |
| Santa Cruz Trip Planners | 10.41% | 4.58x |
| North West State Fair Visitors | 9.78% | 4.27x |
| South West State Fair Visitors | 10.52% | 4.06x |
| Seattle Trip Planners | 10.26% | 3.98x |
| Oregon County and Local Fair Visitors | 9.00% | 3.85x |
| Tahoe Skiers and Snowboarders | 7.85% | 3.50x |
| Seattle Seahawks Fans | 8.00% | 3.49x |
| Oregon Ducks Fans | 6.10% | 3.48x |
| Washington Skiers and Snowboarders | 7.85% | 3.42x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.77% | 16.57x |
| Joe's Jeans | 0.71% | 14.77x |
| REI | 4.20% | 13.58x |
| Columbia | 3.28% | 12.49x |
| Patagonia | 2.28% | 10.56x |
| Zara | 5.33% | 10.55x |
| Everlane | 0.26% | 10.47x |
| Uniqlo | 3.37% | 9.99x |
| Saint Laurent Paris | 1.69% | 9.72x |
| Forever 21 | 10.44% | 9.70x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.68% | 8.27x |
| Northern California Cluster | 4.98% | 6.57x |
| San Francisco Bay Area Cluster | 7.07% | 5.85x |
| Pacific Northwest Information Research Cluster | 5.28% | 5.71x |
| Oregon News | 7.88% | 5.39x |
| San Diego Cluster | 4.02% | 4.63x |
| Robotics | 0.19% | 4.17x |
| California Universities | 0.97% | 4.11x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.11% | 4.06x |
| Hawaii News | 1.82% | 4.03x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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