Dstillery Audiences

SLEEP TRAIN

Audience Size: 57 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 57 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 22.62% 10.57x
Seattle Trip Planners 26.19% 10.31x
North West State Fair Visitors 26.59% 9.72x
Seattle Seahawks Fans 22.62% 9.54x
Oregon County and Local Fair Visitors 24.21% 9.07x
Oregon Ducks Fans 15.48% 8.84x
Washington Skiers and Snowboarders 17.86% 8.26x
Washington County and Local Fair Visitors 20.63% 7.88x
Social Distancing Content Readers 7.94% 6.97x
Western Canada Skiers and Snowboarders 9.92% 6.29x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 3.31% 21.13x
Lorna Jane 0.36% 19.01x
Columbia 1.14% 15.29x
Patagonia 0.78% 14.31x
Uniqlo 0.44% 10.05x
Mens Wearhouse 9.45% 9.75x
Zumiez 3.48% 8.04x
Forever 21 2.48% 7.88x
Zara 0.55% 7.25x
Armani 0.38% 6.60x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.13% 18.22x
Pacific Northwest Information Research Cluster 19.84% 12.43x
Oregon News 23.81% 10.29x
Southern California Cluster 0.07% 9.81x
San Francisco Bay Area Cluster 4.76% 4.37x
Northern California Cluster 2.38% 4.00x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.59% 3.99x
Legal Information Research Cluster 1.19% 3.95x
LGBTQ Advocacy 1.98% 3.88x
Home Improvement Contractor 0.03% 3.87x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male