Dstillery Audiences

SLEEP TRAIN

Audience Size: 253.6 Thousand Devices

Explore the Sleep Train Audience

Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 253.6 thousand unique devices whose actions qualify for the Sleep Train audience.

Dstillery Crafted Audiences

INTERESTS

The Sleep Train audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 17.32% 10.04x
Oregon Ducks Fans 9.56% 9.97x
North West State Fair Visitors 20.67% 8.53x
Oregon County and Local Fair Visitors 18.16% 7.84x
Washington Skiers and Snowboarders 13.98% 7.74x
Seattle Seahawks Fans 13.38% 6.40x
Washington County and Local Fair Visitors 13.50% 6.12x
Seattle Trip Planners 14.22% 5.94x
Western Canada Skiers and Snowboarders 7.41% 5.55x
Portland Trail Blazers Fans 8.36% 4.87x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sleep Train audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.

Location Composition Index
REI 4.82% 8.49x
Lorna Jane 1.44% 7.93x
Uniqlo 1.96% 7.84x
Patagonia 1.33% 6.70x
Zara 2.70% 6.11x
Columbia 1.77% 5.49x
Joe's Jeans 0.24% 5.35x
Everlane 0.03% 5.03x
Forever 21 9.71% 4.85x
The North Face 2.43% 4.77x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 4.06% 20.09x
Oregon News 17.32% 14.05x
Tahoe & Reno Tourism 1.31% 13.06x
Pacific Northwest Information Research Cluster 9.92% 11.61x
Pac 12 Sports 0.72% 10.77x
Southern California Cluster 0.07% 9.81x
Hawaii News 1.55% 7.57x
Central California Cluster 0.60% 6.74x
Backpacking 0.72% 5.09x
Trucking 0.48% 4.44x
Composition Percentage: The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sleep Train audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female