Explore the Sleep Train Audience
Below you'll find more information about the Sleep Train audience, broken down in different categories based on their digital and physical behaviors. These are 253.6 thousand unique devices whose actions qualify for the Sleep Train audience.
INTERESTS
The Sleep Train audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sleep Train audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 17.32% | 10.04x |
| Oregon Ducks Fans | 9.56% | 9.97x |
| North West State Fair Visitors | 20.67% | 8.53x |
| Oregon County and Local Fair Visitors | 18.16% | 7.84x |
| Washington Skiers and Snowboarders | 13.98% | 7.74x |
| Seattle Seahawks Fans | 13.38% | 6.40x |
| Washington County and Local Fair Visitors | 13.50% | 6.12x |
| Seattle Trip Planners | 14.22% | 5.94x |
| Western Canada Skiers and Snowboarders | 7.41% | 5.55x |
| Portland Trail Blazers Fans | 8.36% | 4.87x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Interest attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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APPAREL RETAILERS
The Sleep Train audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sleep Train audience is REI.
| Location | Composition | Index |
| REI | 4.82% | 8.49x |
| Lorna Jane | 1.44% | 7.93x |
| Uniqlo | 1.96% | 7.84x |
| Patagonia | 1.33% | 6.70x |
| Zara | 2.70% | 6.11x |
| Columbia | 1.77% | 5.49x |
| Joe's Jeans | 0.24% | 5.35x |
| Everlane | 0.03% | 5.03x |
| Forever 21 | 9.71% | 4.85x |
| The North Face | 2.43% | 4.77x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Location attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sleep Train audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 4.06% | 20.09x |
| Oregon News | 17.32% | 14.05x |
| Tahoe & Reno Tourism | 1.31% | 13.06x |
| Pacific Northwest Information Research Cluster | 9.92% | 11.61x |
| Pac 12 Sports | 0.72% | 10.77x |
| Southern California Cluster | 0.07% | 9.81x |
| Hawaii News | 1.55% | 7.57x |
| Central California Cluster | 0.60% | 6.74x |
| Backpacking | 0.72% | 5.09x |
| Trucking | 0.48% | 4.44x |
Composition Percentage:
The overlap percentage between the Sleep Train audience and the Content Affinity attribute.
Index: A comparison of the Sleep Train audience to the internet population.
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DEMOGRAPHICS
The Sleep Train audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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