Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 5.51% | 4.54x |
| Utah Jazz Fans | 3.31% | 3.45x |
| Rodeo Enthusiasts | 3.91% | 3.13x |
| Las Vegas Trip Planners | 7.60% | 2.67x |
| Tahoe Skiers and Snowboarders | 3.23% | 2.45x |
| Las Vegas Hotel Researchers | 2.77% | 2.37x |
| Arizona Wildcats Fans | 2.05% | 2.23x |
| Harley Davidson Shoppers | 2.66% | 2.22x |
| Oregon Trip Planners | 2.93% | 2.22x |
| Rock Climbing Enthusiasts | 2.36% | 2.13x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Curious about what else the Smith's audience is interested in?
Sign Up
APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.60% | 10.36x |
| LL Bean | 0.49% | 8.00x |
| Gymboree | 3.21% | 7.84x |
| Eddie Bauer | 1.30% | 7.42x |
| REI | 2.55% | 7.40x |
| Armani | 1.75% | 6.64x |
| Lorna Jane | 0.52% | 6.36x |
| Lane Bryant | 3.69% | 5.93x |
| Patagonia | 0.80% | 5.44x |
| Saint Laurent Paris | 0.57% | 5.38x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Want to find more of the Smith's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 8.78% | 22.91x |
| New Mexico News | 4.60% | 13.56x |
| Tahoe & Reno Tourism | 2.05% | 10.53x |
| Las Vegas Hotels | 5.63% | 8.79x |
| Idaho Cluster | 1.37% | 7.16x |
| National Parks | 0.84% | 5.24x |
| Winter Sports & Gear | 0.65% | 4.29x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.91% | 3.66x |
| Colorado Cluster | 0.84% | 2.89x |
| Backpacking | 0.91% | 2.51x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Want to see more of the Content Affinities the Smith's audience visits?
Sign Up
DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
Interested in seeing other characteristics of the Smith's audience?
Sign Up