Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 114.6 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 10.27% | 15.25x |
| South West State Fair Visitors | 12.40% | 4.57x |
| Las Vegas Trip Planners | 10.72% | 3.88x |
| Montana and Idaho Trip Planners | 7.04% | 3.78x |
| California Skiers and Snowboarders | 6.52% | 3.22x |
| Utah Jazz Fans | 5.56% | 3.04x |
| Las Vegas Hotel Researchers | 4.52% | 2.76x |
| Tahoe Skiers and Snowboarders | 4.72% | 2.69x |
| Yellowstone Park Trip Planners | 6.91% | 2.50x |
| Rodeo Enthusiasts | 5.75% | 2.44x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.23% | 7.64x |
| Charlotte Russe | 1.08% | 7.01x |
| Patagonia | 0.77% | 5.46x |
| REI | 1.62% | 4.36x |
| Columbia | 0.87% | 3.90x |
| Calvin Klein | 0.18% | 3.88x |
| Zumiez | 5.98% | 3.66x |
| Maurices | 11.23% | 3.62x |
| Eddie Bauer | 2.86% | 3.47x |
| Hugo Boss | 1.54% | 3.42x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 12.27% | 23.73x |
| Tahoe & Reno Tourism | 2.39% | 19.86x |
| Las Vegas Hotels | 8.85% | 12.10x |
| New Mexico News | 4.20% | 9.15x |
| Idaho Cluster | 2.00% | 5.94x |
| Career Cluster A | 0.26% | 5.28x |
| Los Angeles Tourism | 0.26% | 4.34x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.61% | 4.01x |
| Northern California Cluster | 1.55% | 3.92x |
| Video Content Sites | 0.13% | 3.91x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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