Dstillery Audiences

SMITH'S

Audience Size: 148.8 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 148.8 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 13.81% 5.64x
Montana and Idaho Trip Planners 9.92% 5.22x
Utah Jazz Fans 9.32% 4.89x
Tahoe Skiers and Snowboarders 7.94% 4.41x
Las Vegas Trip Planners 10.44% 4.03x
Yellowstone Park Trip Planners 9.06% 3.97x
Rodeo Enthusiasts 8.28% 3.84x
California Trip Planners 5.95% 3.64x
California Skiers and Snowboarders 6.64% 3.54x
Oregon Trip Planners 6.56% 3.40x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.55% 18.46x
Lorna Jane 0.60% 8.68x
Maurices 0.32% 7.63x
Buckle 8.09% 7.41x
Zumiez 8.65% 6.35x
Patagonia 0.97% 6.18x
Eddie Bauer 2.76% 6.05x
Calvin Klein 0.37% 5.51x
REI 1.38% 5.46x
Lane Bryant 4.68% 5.45x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 17.86% 28.29x
Tahoe & Reno Tourism 4.83% 22.86x
Las Vegas Hotels 13.29% 12.77x
National Parks 0.95% 10.53x
New Mexico News 6.99% 8.47x
Idaho Cluster 2.85% 6.63x
Networking Marketing 0.26% 4.73x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.33% 4.26x
Winter Sports & Gear 0.35% 4.16x
Internet Radio 0.35% 3.72x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female