Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 56.7 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 11.45% | 13.69x |
| Montana and Idaho Trip Planners | 10.59% | 4.57x |
| South West State Fair Visitors | 12.44% | 4.34x |
| California Skiers and Snowboarders | 7.76% | 3.76x |
| Utah Jazz Fans | 7.64% | 3.74x |
| Rodeo Enthusiasts | 9.73% | 3.65x |
| Las Vegas Trip Planners | 9.61% | 3.41x |
| Restaurant Supply Shoppers | 0.37% | 3.28x |
| Tahoe Skiers and Snowboarders | 6.65% | 3.20x |
| Blood Donors | 6.77% | 3.07x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.50% | 9.10x |
| Zumiez | 3.37% | 7.65x |
| Eddie Bauer | 1.69% | 7.18x |
| REI | 1.09% | 6.84x |
| Buckle | 3.62% | 6.61x |
| Maurices | 7.46% | 6.60x |
| Saint Laurent Paris | 0.08% | 5.43x |
| The North Face | 0.47% | 5.34x |
| Lululemon | 1.18% | 5.03x |
| Lane Bryant | 2.96% | 4.79x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 6.40% | 28.01x |
| Utah Cluster | 11.33% | 19.98x |
| Las Vegas Hotels | 11.21% | 10.88x |
| Idaho Cluster | 4.19% | 8.02x |
| New Mexico News | 5.67% | 7.71x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 4.06% | 5.81x |
| Book Publishers | 0.37% | 5.79x |
| Winter Sports & Gear | 0.39% | 5.67x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.52% | 4.93x |
| Northern California Cluster | 2.59% | 4.18x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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