Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 198 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 8.35% | 3.89x |
| South West State Fair Visitors | 9.80% | 3.82x |
| Utah Jazz Fans | 6.80% | 3.45x |
| Las Vegas Trip Planners | 8.57% | 3.10x |
| Rodeo Enthusiasts | 6.80% | 3.07x |
| Tahoe Skiers and Snowboarders | 5.46% | 2.60x |
| California Skiers and Snowboarders | 5.35% | 2.54x |
| Las Vegas Hotel Researchers | 5.25% | 2.49x |
| Wyoming Cowboys Fans | 5.25% | 2.41x |
| Oregon Trip Planners | 4.71% | 2.24x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.68% | 13.74x |
| Topshop | 0.60% | 6.92x |
| Buckle | 7.80% | 6.89x |
| REI | 1.98% | 6.46x |
| Lorna Jane | 0.59% | 6.22x |
| Zumiez | 8.56% | 5.87x |
| Carhartt | 8.84% | 5.18x |
| Calvin Klein | 0.44% | 5.15x |
| Patagonia | 1.12% | 5.05x |
| Lane Bryant | 4.79% | 5.03x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 13.01% | 23.93x |
| Tahoe & Reno Tourism | 3.80% | 16.80x |
| New Mexico News | 7.17% | 11.67x |
| Las Vegas Hotels | 10.06% | 10.27x |
| Idaho Cluster | 2.46% | 7.60x |
| National Parks | 1.12% | 7.34x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.62% | 5.90x |
| Bird Watching | 0.21% | 3.80x |
| Colorado Cluster | 1.66% | 3.20x |
| Backpacking | 0.91% | 3.15x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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