Dstillery Audiences

SMITH'S

Audience Size: 145.4 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 145.4 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 8.99% 16.29x
Montana and Idaho Trip Planners 6.42% 3.87x
South West State Fair Visitors 10.00% 3.75x
Tahoe Skiers and Snowboarders 5.25% 3.38x
Fall/Winter 2021 Fashion Trend Researchers 0.12% 3.27x
Las Vegas Trip Planners 8.83% 3.10x
Las Vegas Hotel Researchers 4.36% 3.10x
Utah Jazz Fans 5.20% 2.95x
California Skiers and Snowboarders 5.31% 2.74x
Santa Cruz Trip Planners 5.14% 2.56x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.43% 9.41x
Charlotte Russe 1.61% 6.35x
Patagonia 0.98% 4.94x
Columbia 1.59% 4.83x
Calvin Klein 0.33% 4.55x
REI 2.46% 4.36x
Zumiez 10.33% 3.90x
Eddie Bauer 4.89% 3.73x
Maurices 17.67% 3.70x
Buckle 12.02% 3.48x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 11.01% 25.26x
Tahoe & Reno Tourism 1.62% 16.39x
Las Vegas Hotels 7.93% 12.84x
New Mexico News 4.13% 8.99x
Idaho Cluster 1.56% 5.32x
Assorted Topics (Viral Media, Paid Traffic) 0.28% 4.34x
Video Content Sites 0.13% 3.91x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.40% 3.85x
Career Cluster A 0.12% 3.79x
New Parents 0.11% 3.70x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male