Dstillery Audiences

SMITH'S

Audience Size: 198.4 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 198.4 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 9.76% 3.58x
Montana and Idaho Trip Planners 8.11% 3.30x
Las Vegas Trip Planners 9.43% 2.89x
Rodeo Enthusiasts 6.70% 2.71x
Utah Jazz Fans 5.63% 2.55x
Las Vegas Hotel Researchers 5.13% 2.10x
California Skiers and Snowboarders 4.88% 2.06x
Wyoming Cowboys Fans 4.84% 2.03x
North West State Fair Visitors 5.30% 1.97x
Tahoe Skiers and Snowboarders 4.80% 1.92x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.76% 13.30x
Topshop 0.61% 7.34x
Buckle 7.70% 6.88x
REI 1.87% 6.06x
Carhartt 0.58% 5.81x
Zumiez 7.47% 5.68x
Lorna Jane 0.46% 5.48x
Lane Bryant 4.68% 5.05x
Eddie Bauer 2.36% 5.02x
Calvin Klein 0.42% 4.92x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 10.01% 19.49x
Tahoe & Reno Tourism 3.27% 14.34x
Las Vegas Hotels 9.85% 10.11x
New Mexico News 5.46% 9.27x
Idaho Cluster 2.07% 6.41x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.36% 5.10x
National Parks 0.79% 4.15x
Consumer Rewards 0.08% 3.95x
Cars, Travel & Food 0.08% 3.51x
Airsoft & Paintball Equipment 0.12% 3.09x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male