Dstillery Audiences

SMITH'S

Audience Size: 124.2 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 124.2 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 5.51% 4.54x
Utah Jazz Fans 3.31% 3.45x
Rodeo Enthusiasts 3.91% 3.13x
Las Vegas Trip Planners 7.60% 2.67x
Tahoe Skiers and Snowboarders 3.23% 2.45x
Las Vegas Hotel Researchers 2.77% 2.37x
Arizona Wildcats Fans 2.05% 2.23x
Harley Davidson Shoppers 2.66% 2.22x
Oregon Trip Planners 2.93% 2.22x
Rock Climbing Enthusiasts 2.36% 2.13x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.60% 10.36x
LL Bean 0.49% 8.00x
Gymboree 3.21% 7.84x
Eddie Bauer 1.30% 7.42x
REI 2.55% 7.40x
Armani 1.75% 6.64x
Lorna Jane 0.52% 6.36x
Lane Bryant 3.69% 5.93x
Patagonia 0.80% 5.44x
Saint Laurent Paris 0.57% 5.38x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 8.78% 22.91x
New Mexico News 4.60% 13.56x
Tahoe & Reno Tourism 2.05% 10.53x
Las Vegas Hotels 5.63% 8.79x
Idaho Cluster 1.37% 7.16x
National Parks 0.84% 5.24x
Winter Sports & Gear 0.65% 4.29x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.91% 3.66x
Colorado Cluster 0.84% 2.89x
Backpacking 0.91% 2.51x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female