Dstillery Audiences

SMITH'S

Audience Size: 198 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 198 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 8.35% 3.89x
South West State Fair Visitors 9.80% 3.82x
Utah Jazz Fans 6.80% 3.45x
Las Vegas Trip Planners 8.57% 3.10x
Rodeo Enthusiasts 6.80% 3.07x
Tahoe Skiers and Snowboarders 5.46% 2.60x
California Skiers and Snowboarders 5.35% 2.54x
Las Vegas Hotel Researchers 5.25% 2.49x
Wyoming Cowboys Fans 5.25% 2.41x
Oregon Trip Planners 4.71% 2.24x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.68% 13.74x
Topshop 0.60% 6.92x
Buckle 7.80% 6.89x
REI 1.98% 6.46x
Lorna Jane 0.59% 6.22x
Zumiez 8.56% 5.87x
Carhartt 8.84% 5.18x
Calvin Klein 0.44% 5.15x
Patagonia 1.12% 5.05x
Lane Bryant 4.79% 5.03x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 13.01% 23.93x
Tahoe & Reno Tourism 3.80% 16.80x
New Mexico News 7.17% 11.67x
Las Vegas Hotels 10.06% 10.27x
Idaho Cluster 2.46% 7.60x
National Parks 1.12% 7.34x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.62% 5.90x
Bird Watching 0.21% 3.80x
Colorado Cluster 1.66% 3.20x
Backpacking 0.91% 3.15x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male