Dstillery Audiences

SMITH'S

Audience Size: 114.6 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 114.6 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 10.27% 15.25x
South West State Fair Visitors 12.40% 4.57x
Las Vegas Trip Planners 10.72% 3.88x
Montana and Idaho Trip Planners 7.04% 3.78x
California Skiers and Snowboarders 6.52% 3.22x
Utah Jazz Fans 5.56% 3.04x
Las Vegas Hotel Researchers 4.52% 2.76x
Tahoe Skiers and Snowboarders 4.72% 2.69x
Yellowstone Park Trip Planners 6.91% 2.50x
Rodeo Enthusiasts 5.75% 2.44x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.23% 7.64x
Charlotte Russe 1.08% 7.01x
Patagonia 0.77% 5.46x
REI 1.62% 4.36x
Columbia 0.87% 3.90x
Calvin Klein 0.18% 3.88x
Zumiez 5.98% 3.66x
Maurices 11.23% 3.62x
Eddie Bauer 2.86% 3.47x
Hugo Boss 1.54% 3.42x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 12.27% 23.73x
Tahoe & Reno Tourism 2.39% 19.86x
Las Vegas Hotels 8.85% 12.10x
New Mexico News 4.20% 9.15x
Idaho Cluster 2.00% 5.94x
Career Cluster A 0.26% 5.28x
Los Angeles Tourism 0.26% 4.34x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.61% 4.01x
Northern California Cluster 1.55% 3.92x
Video Content Sites 0.13% 3.91x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female