Dstillery Audiences

SMITH'S

Audience Size: 56.7 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 56.7 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 11.45% 13.69x
Montana and Idaho Trip Planners 10.59% 4.57x
South West State Fair Visitors 12.44% 4.34x
California Skiers and Snowboarders 7.76% 3.76x
Utah Jazz Fans 7.64% 3.74x
Rodeo Enthusiasts 9.73% 3.65x
Las Vegas Trip Planners 9.61% 3.41x
Restaurant Supply Shoppers 0.37% 3.28x
Tahoe Skiers and Snowboarders 6.65% 3.20x
Blood Donors 6.77% 3.07x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Patagonia.

Location Composition Index
Patagonia 0.50% 9.10x
Zumiez 3.37% 7.65x
Eddie Bauer 1.69% 7.18x
REI 1.09% 6.84x
Buckle 3.62% 6.61x
Maurices 7.46% 6.60x
Saint Laurent Paris 0.08% 5.43x
The North Face 0.47% 5.34x
Lululemon 1.18% 5.03x
Lane Bryant 2.96% 4.79x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 6.40% 28.01x
Utah Cluster 11.33% 19.98x
Las Vegas Hotels 11.21% 10.88x
Idaho Cluster 4.19% 8.02x
New Mexico News 5.67% 7.71x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.06% 5.81x
Book Publishers 0.37% 5.79x
Winter Sports & Gear 0.39% 5.67x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.52% 4.93x
Northern California Cluster 2.59% 4.18x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male