Dstillery Audiences

SMITH'S

Audience Size: 70.3 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 70.3 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 11.51% 14.77x
South West State Fair Visitors 12.37% 4.09x
Montana and Idaho Trip Planners 8.65% 3.92x
Yellowstone Park Trip Planners 10.64% 3.43x
Tahoe Skiers and Snowboarders 6.92% 3.42x
Las Vegas Trip Planners 10.47% 3.37x
California Skiers and Snowboarders 7.09% 3.02x
Rodeo Enthusiasts 8.56% 3.00x
Utah Jazz Fans 5.88% 2.94x
Rock Climbing Enthusiasts 4.58% 2.63x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.17% 9.93x
Charlotte Russe 0.41% 7.14x
REI 0.86% 6.22x
Patagonia 0.35% 6.16x
The North Face 0.53% 4.48x
Saint Laurent Paris 0.09% 4.37x
Maurices 4.79% 4.13x
Zumiez 2.33% 3.96x
American Apparel 0.43% 3.79x
LL Bean 0.20% 3.67x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 14.10% 23.79x
Tahoe & Reno Tourism 3.11% 21.23x
Las Vegas Hotels 8.91% 10.76x
New Mexico News 5.71% 10.20x
Grilling 0.26% 5.50x
Idaho Cluster 2.34% 5.39x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.34% 4.72x
Alaska Cluster 0.26% 4.29x
Hawaii News 1.38% 3.95x
RPG Games 0.26% 3.75x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female