Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 12.95% | 16.92x |
| South West State Fair Visitors | 12.05% | 4.18x |
| Solar Energy Solution Shoppers | 7.59% | 3.78x |
| Las Vegas Hotel Researchers | 7.59% | 3.68x |
| Thrift Store Shoppers | 5.36% | 3.58x |
| San Francisco Activities Researchers | 4.91% | 3.48x |
| San Diego Events Researchers | 4.91% | 3.48x |
| San Diego Activities Researchers | 4.46% | 3.40x |
| Tablet Researchers | 6.25% | 3.27x |
| Montana and Idaho Trip Planners | 7.14% | 3.25x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.20% | 8.57x |
| REI | 1.24% | 7.74x |
| Charlotte Russe | 0.50% | 6.98x |
| Eddie Bauer | 2.51% | 6.85x |
| Maurices | 9.48% | 6.68x |
| Patagonia | 0.43% | 6.32x |
| Columbia | 0.67% | 6.14x |
| The North Face | 0.80% | 5.97x |
| Zumiez | 4.05% | 5.47x |
| Buckle | 4.89% | 5.04x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 13.84% | 26.20x |
| New Mexico News | 9.82% | 14.52x |
| Las Vegas Hotels | 12.95% | 13.92x |
| Idaho Cluster | 2.23% | 5.31x |
| Conservatives & Conspiracies | 1.34% | 4.90x |
| Niche Dating Websites | 1.34% | 4.68x |
| Space & National Security | 1.34% | 4.13x |
| US Soccer | 0.23% | 3.95x |
| Legal Information Research Cluster | 0.89% | 3.79x |
| Motorcycle Lifestyle Researchers | 1.34% | 3.54x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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