Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 48.5 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 11.42% | 8.22x |
| Wellness Enthusiasts | 0.59% | 5.46x |
| Winter Sports Destination Seekers | 1.40% | 4.38x |
| Cycling Enthusiasts | 6.01% | 4.36x |
| Las Vegas Hotel Researchers | 3.81% | 3.87x |
| South West State Fair Visitors | 9.82% | 3.74x |
| Utah Jazz Fans | 10.22% | 3.50x |
| Wyoming Cowboys Fans | 2.20% | 3.47x |
| Ski and Snowboard Enthusiasts | 2.61% | 3.26x |
| Ski Enthusiasts | 3.61% | 3.00x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is REI.
| Location | Composition | Index |
| REI | 0.70% | 8.33x |
| Maurices | 4.15% | 6.62x |
| Buckle | 2.58% | 6.38x |
| Lorna Jane | 0.16% | 5.69x |
| Charlotte Russe | 0.57% | 5.23x |
| Lane Bryant | 1.15% | 4.90x |
| Mens Wearhouse | 1.87% | 4.86x |
| Calvin Klein | 0.13% | 4.60x |
| LL Bean | 0.17% | 4.42x |
| Old Navy | 2.45% | 4.40x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 8.02% | 27.56x |
| Las Vegas Hotels | 6.01% | 12.90x |
| New Mexico News | 3.41% | 7.65x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.40% | 5.36x |
| Northern California Cluster | 1.00% | 4.97x |
| Online Arcade Games | 0.57% | 4.67x |
| Motorcycle Lifestyle Researchers | 0.60% | 4.33x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.60% | 3.91x |
| Career Cluster A | 0.12% | 3.79x |
| Niche Dating Websites | 0.40% | 3.62x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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