Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 193.4 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 11.40% | 3.97x |
| Montana and Idaho Trip Planners | 8.25% | 3.66x |
| Las Vegas Trip Planners | 10.42% | 3.35x |
| Utah Jazz Fans | 7.06% | 3.12x |
| Rodeo Enthusiasts | 6.35% | 2.74x |
| Las Vegas Hotel Researchers | 5.81% | 2.41x |
| Tahoe Skiers and Snowboarders | 5.97% | 2.35x |
| Wyoming Cowboys Fans | 5.32% | 2.32x |
| Oregon Trip Planners | 5.21% | 2.31x |
| Gonzaga Bulldogs Fans | 5.21% | 2.25x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.71% | 14.94x |
| Lorna Jane | 0.77% | 7.24x |
| Buckle | 8.75% | 7.10x |
| REI | 1.97% | 6.42x |
| Topshop | 0.49% | 6.06x |
| Calvin Klein | 0.53% | 6.05x |
| Zumiez | 9.60% | 5.95x |
| Eddie Bauer | 3.02% | 5.45x |
| Carhartt | 19.92% | 5.13x |
| Patagonia | 1.08% | 5.12x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 11.89% | 23.83x |
| Tahoe & Reno Tourism | 2.77% | 13.62x |
| New Mexico News | 6.03% | 11.99x |
| Las Vegas Hotels | 10.48% | 11.57x |
| Idaho Cluster | 2.01% | 6.89x |
| National Parks | 0.76% | 6.01x |
| Natural & Healthy Living Researchers | 0.22% | 4.91x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.90% | 4.64x |
| Sports Apparel | 0.16% | 3.84x |
| Weather Information | 0.27% | 3.72x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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