Dstillery Audiences

SMITH'S

Audience Size: 158.3 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 158.3 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.05% 15.66x
Montana and Idaho Trip Planners 9.01% 4.60x
Utah Jazz Fans 6.22% 3.31x
Las Vegas Trip Planners 12.69% 2.86x
Rodeo Enthusiasts 4.31% 2.24x
California Skiers and Snowboarders 4.95% 2.19x
Las Vegas Hotel Researchers 4.82% 2.18x
Wyoming Cowboys Fans 4.19% 2.15x
Arizona Wildcats Fans 3.93% 2.15x
Denver Broncos Fans 3.93% 2.09x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.91% 11.00x
Topshop 0.36% 7.93x
Buckle 4.80% 7.03x
REI 1.97% 5.61x
Lane Bryant 5.20% 5.58x
Zumiez 5.19% 5.43x
Lorna Jane 0.48% 5.33x
Saint Laurent Paris 0.77% 5.16x
Eddie Bauer 1.67% 4.99x
Tommy Bahama 2.10% 4.94x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Canada News.

Content Affinity Composition Index
Canada News 0.05% 76.22x
Sports - Skiing, Snowboarding 0.04% 29.16x
Quinceanera Planning 0.13% 24.16x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 23.27x
Utah Cluster 14.72% 21.35x
Fashion & Cosmetics 0.05% 19.96x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 16.44x
Environmental Conservation 0.05% 16.19x
Rural Living 0.13% 15.07x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 14.41x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male