Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 45.5 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 4.86% | 11.00x |
| Rodeo Enthusiasts | 6.07% | 3.79x |
| Readers of Bengali Content | 2.83% | 3.69x |
| Back Pain Sufferers | 3.64% | 3.57x |
| Women's Health Researchers | 2.83% | 3.52x |
| Office Reopening Researchers | 2.02% | 3.45x |
| Readers of Filipinos Content | 2.43% | 3.42x |
| United Kingdom News Readers | 2.43% | 3.35x |
| Readers of South Asian Content | 2.43% | 3.33x |
| Arizona Wildcats Fans | 3.24% | 3.29x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.57% | 9.97x |
| REI | 1.19% | 6.78x |
| Zumiez | 4.37% | 6.77x |
| Maurices | 8.96% | 6.41x |
| Patagonia | 0.54% | 6.30x |
| Eddie Bauer | 2.15% | 6.29x |
| The North Face | 0.74% | 6.15x |
| Buckle | 4.99% | 5.95x |
| Hugo Boss | 0.79% | 5.02x |
| Mens Wearhouse | 4.37% | 4.47x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 6.48% | 20.11x |
| Utah Cluster | 4.45% | 16.60x |
| Las Vegas Hotels | 4.45% | 11.63x |
| Coupons & Family | 1.21% | 5.43x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.62% | 4.94x |
| Technology News | 2.83% | 4.79x |
| Asia Travel | 1.62% | 4.18x |
| Child Development | 0.32% | 3.98x |
| US Soccer | 0.23% | 3.95x |
| Chain Restaurants | 2.83% | 3.82x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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