Dstillery Audiences

SMITH'S

Audience Size: 45.6 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 9.28% 15.24x
Cycling Enthusiasts 7.30% 6.71x
Montana and Idaho Trip Planners 6.81% 4.38x
Wyoming Cowboys Fans 3.84% 3.75x
South West State Fair Visitors 10.40% 3.68x
California Skiers and Snowboarders 6.44% 3.28x
Arizona Trip Planners 4.46% 3.24x
Hawaii Trip Planners 2.35% 3.21x
Las Vegas Hotel Researchers 3.47% 3.13x
Winter Sports Destination Seekers 1.49% 2.82x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.13% 14.70x
REI 0.80% 8.07x
Maurices 6.14% 6.92x
Buckle 3.28% 5.91x
Charlotte Russe 0.49% 5.56x
Carhartt 18.38% 5.42x
Eddie Bauer 1.05% 5.16x
Lorna Jane 0.16% 4.94x
Lane Bryant 1.94% 4.77x
Calvin Klein 0.07% 4.37x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 12.00% 33.10x
Tahoe & Reno Tourism 1.49% 14.93x
Las Vegas Hotels 8.04% 11.26x
New Mexico News 4.70% 8.79x
Backpacking 0.50% 6.85x
Idaho Cluster 1.73% 5.31x
DIY Decoration & Furniture 0.37% 5.18x
Hawaii News 0.74% 4.70x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.49% 3.92x
Conservatives & Conspiracies 0.25% 3.87x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male