Dstillery Audiences

SMITH'S

Audience Size: 29.7 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 12.95% 16.92x
South West State Fair Visitors 12.05% 4.18x
Solar Energy Solution Shoppers 7.59% 3.78x
Las Vegas Hotel Researchers 7.59% 3.68x
Thrift Store Shoppers 5.36% 3.58x
San Francisco Activities Researchers 4.91% 3.48x
San Diego Events Researchers 4.91% 3.48x
San Diego Activities Researchers 4.46% 3.40x
Tablet Researchers 6.25% 3.27x
Montana and Idaho Trip Planners 7.14% 3.25x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.20% 8.57x
REI 1.24% 7.74x
Charlotte Russe 0.50% 6.98x
Eddie Bauer 2.51% 6.85x
Maurices 9.48% 6.68x
Patagonia 0.43% 6.32x
Columbia 0.67% 6.14x
The North Face 0.80% 5.97x
Zumiez 4.05% 5.47x
Buckle 4.89% 5.04x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 13.84% 26.20x
New Mexico News 9.82% 14.52x
Las Vegas Hotels 12.95% 13.92x
Idaho Cluster 2.23% 5.31x
Conservatives & Conspiracies 1.34% 4.90x
Niche Dating Websites 1.34% 4.68x
Space & National Security 1.34% 4.13x
US Soccer 0.23% 3.95x
Legal Information Research Cluster 0.89% 3.79x
Motorcycle Lifestyle Researchers 1.34% 3.54x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male