Dstillery Audiences

SMITH'S

Audience Size: 193.4 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 193.4 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 11.40% 3.97x
Montana and Idaho Trip Planners 8.25% 3.66x
Las Vegas Trip Planners 10.42% 3.35x
Utah Jazz Fans 7.06% 3.12x
Rodeo Enthusiasts 6.35% 2.74x
Las Vegas Hotel Researchers 5.81% 2.41x
Tahoe Skiers and Snowboarders 5.97% 2.35x
Wyoming Cowboys Fans 5.32% 2.32x
Oregon Trip Planners 5.21% 2.31x
Gonzaga Bulldogs Fans 5.21% 2.25x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.71% 14.94x
Lorna Jane 0.77% 7.24x
Buckle 8.75% 7.10x
REI 1.97% 6.42x
Topshop 0.49% 6.06x
Calvin Klein 0.53% 6.05x
Zumiez 9.60% 5.95x
Eddie Bauer 3.02% 5.45x
Carhartt 19.92% 5.13x
Patagonia 1.08% 5.12x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 11.89% 23.83x
Tahoe & Reno Tourism 2.77% 13.62x
New Mexico News 6.03% 11.99x
Las Vegas Hotels 10.48% 11.57x
Idaho Cluster 2.01% 6.89x
National Parks 0.76% 6.01x
Natural & Healthy Living Researchers 0.22% 4.91x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.90% 4.64x
Sports Apparel 0.16% 3.84x
Weather Information 0.27% 3.72x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male