Dstillery Audiences

SMITH'S

Audience Size: 84.1 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 84.1 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 9.42% 13.56x
Wyoming Cowboys Fans 6.28% 4.68x
Winter Sports Destination Seekers 3.45% 4.62x
Montana and Idaho Trip Planners 7.38% 4.28x
Ski Enthusiasts 6.28% 4.02x
San Diego Activities Researchers 2.51% 3.99x
San Francisco Activities Researchers 3.45% 3.86x
San Diego Events Researchers 3.45% 3.86x
South West State Fair Visitors 10.52% 3.67x
Las Vegas Hotel Researchers 5.02% 3.49x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.25% 13.48x
Charlotte Russe 1.44% 12.52x
Calvin Klein 0.26% 7.79x
REI 2.05% 7.34x
Columbia 0.99% 7.17x
Lorna Jane 0.50% 6.60x
American Apparel 1.62% 6.39x
Maurices 14.20% 6.04x
Zumiez 7.79% 6.03x
Eddie Bauer 3.62% 5.91x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 10.20% 23.22x
Tahoe & Reno Tourism 2.04% 16.61x
Las Vegas Hotels 10.20% 12.37x
New Mexico News 5.81% 8.68x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.14% 7.19x
Central California Cluster 0.63% 6.53x
Northern California Cluster 2.20% 5.40x
Conservatives & Conspiracies 0.47% 5.16x
Ireland Cluster 0.47% 5.12x
Idaho Cluster 1.73% 4.79x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female