Explore the Smith's Audience
Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 190.8 thousand unique devices whose actions qualify for the Smith's audience.
INTERESTS
The Smith's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smith's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.05% | 15.66x |
| Montana and Idaho Trip Planners | 7.48% | 4.31x |
| Utah Jazz Fans | 5.76% | 3.60x |
| Las Vegas Trip Planners | 9.44% | 3.25x |
| Rodeo Enthusiasts | 4.66% | 2.70x |
| Las Vegas Hotel Researchers | 4.58% | 2.44x |
| Tahoe Skiers and Snowboarders | 4.00% | 2.35x |
| California Skiers and Snowboarders | 3.47% | 2.20x |
| Wyoming Cowboys Fans | 3.64% | 2.14x |
| Harley Davidson Shoppers | 4.37% | 2.10x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
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APPAREL RETAILERS
The Smith's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.73% | 11.15x |
| Topshop | 0.43% | 7.20x |
| Buckle | 5.78% | 6.94x |
| Zumiez | 6.01% | 5.53x |
| REI | 1.67% | 5.53x |
| Lane Bryant | 4.63% | 5.29x |
| Eddie Bauer | 1.90% | 5.09x |
| Carhartt | 2.90% | 4.47x |
| Hugo Boss | 2.27% | 4.47x |
| Saint Laurent Paris | 0.63% | 4.46x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smith's audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.05% | 76.22x |
| Sports - Skiing, Snowboarding | 0.04% | 29.16x |
| Utah Cluster | 13.11% | 25.56x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.05% | 23.27x |
| Fashion & Cosmetics | 0.05% | 19.96x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 16.44x |
| Environmental Conservation | 0.05% | 16.19x |
| Quinceanera Planning | 0.05% | 14.47x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 14.41x |
| Quebec Real Estate | 0.11% | 13.90x |
Composition Percentage:
The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
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DEMOGRAPHICS
The Smith's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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