Dstillery Audiences

SMITH'S

Audience Size: 45.5 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 45.5 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 4.86% 11.00x
Rodeo Enthusiasts 6.07% 3.79x
Readers of Bengali Content 2.83% 3.69x
Back Pain Sufferers 3.64% 3.57x
Women's Health Researchers 2.83% 3.52x
Office Reopening Researchers 2.02% 3.45x
Readers of Filipinos Content 2.43% 3.42x
United Kingdom News Readers 2.43% 3.35x
Readers of South Asian Content 2.43% 3.33x
Arizona Wildcats Fans 3.24% 3.29x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.57% 9.97x
REI 1.19% 6.78x
Zumiez 4.37% 6.77x
Maurices 8.96% 6.41x
Patagonia 0.54% 6.30x
Eddie Bauer 2.15% 6.29x
The North Face 0.74% 6.15x
Buckle 4.99% 5.95x
Hugo Boss 0.79% 5.02x
Mens Wearhouse 4.37% 4.47x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 6.48% 20.11x
Utah Cluster 4.45% 16.60x
Las Vegas Hotels 4.45% 11.63x
Coupons & Family 1.21% 5.43x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.62% 4.94x
Technology News 2.83% 4.79x
Asia Travel 1.62% 4.18x
Child Development 0.32% 3.98x
US Soccer 0.23% 3.95x
Chain Restaurants 2.83% 3.82x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female