Dstillery Audiences

SMITH'S

Audience Size: 98.8 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 98.8 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 11.34% 16.17x
Montana and Idaho Trip Planners 11.24% 5.48x
South West State Fair Visitors 13.49% 5.01x
Tahoe Skiers and Snowboarders 8.80% 4.25x
California Skiers and Snowboarders 8.50% 4.18x
Rodeo Enthusiasts 9.87% 3.98x
Yellowstone Park Trip Planners 10.26% 3.90x
Utah Jazz Fans 7.43% 3.81x
Las Vegas Trip Planners 10.07% 3.71x
Las Vegas Hotel Researchers 7.14% 3.38x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.25% 16.68x
Maurices 2.84% 10.39x
Buckle 5.54% 7.58x
Eddie Bauer 2.06% 7.03x
REI 1.22% 6.83x
Charlotte Russe 0.46% 6.49x
Zumiez 5.35% 6.24x
Lane Bryant 3.45% 5.60x
Patagonia 0.56% 5.47x
Carhartt 32.38% 5.38x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 5.57% 22.32x
Utah Cluster 14.66% 22.23x
Las Vegas Hotels 14.47% 12.90x
New Mexico News 6.45% 7.58x
National Parks 0.59% 7.17x
Idaho Cluster 3.42% 6.61x
Jokes & Riddles 0.37% 5.04x
US Soccer 0.29% 4.96x
Maps & Navigation 0.39% 4.61x
Vaping 0.29% 4.34x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male