Dstillery Audiences

SMITH'S

Audience Size: 67.1 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 67.1 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 5.57% 5.13x
Utah Jazz Fans 4.48% 4.32x
Rodeo Enthusiasts 3.35% 3.10x
Gonzaga Bulldogs Fans 2.87% 2.79x
Las Vegas Trip Planners 7.48% 2.79x
Wyoming Cowboys Fans 3.00% 2.74x
Oregon Trip Planners 3.13% 2.54x
Tahoe Skiers and Snowboarders 3.09% 2.46x
Arizona Wildcats Fans 2.35% 2.41x
California Skiers and Snowboarders 3.26% 2.30x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.78% 8.13x
Armani 1.10% 8.10x
Gymboree 2.54% 7.57x
REI 2.10% 6.84x
H&M 1.37% 5.27x
Zumiez 1.24% 5.16x
Madewell 0.51% 5.10x
Carhartt 8.72% 5.04x
Lane Bryant 1.70% 4.99x
Tommy Bahama 0.89% 4.82x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 8.49% 22.60x
New Mexico News 4.83% 14.59x
Las Vegas Hotels 5.35% 8.66x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 1.22% 4.59x
Trucking 1.04% 2.40x
Hawaii News 0.83% 2.39x
Backpacking 0.83% 2.19x
Colorado Cluster 0.57% 2.11x
RPG Games 0.65% 2.03x
Phoenix News 1.70% 1.86x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male