Dstillery Audiences

SMITH'S

Audience Size: 190.8 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 190.8 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.05% 15.66x
Montana and Idaho Trip Planners 7.48% 4.31x
Utah Jazz Fans 5.76% 3.60x
Las Vegas Trip Planners 9.44% 3.25x
Rodeo Enthusiasts 4.66% 2.70x
Las Vegas Hotel Researchers 4.58% 2.44x
Tahoe Skiers and Snowboarders 4.00% 2.35x
California Skiers and Snowboarders 3.47% 2.20x
Wyoming Cowboys Fans 3.64% 2.14x
Harley Davidson Shoppers 4.37% 2.10x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.73% 11.15x
Topshop 0.43% 7.20x
Buckle 5.78% 6.94x
Zumiez 6.01% 5.53x
REI 1.67% 5.53x
Lane Bryant 4.63% 5.29x
Eddie Bauer 1.90% 5.09x
Carhartt 2.90% 4.47x
Hugo Boss 2.27% 4.47x
Saint Laurent Paris 0.63% 4.46x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Canada News.

Content Affinity Composition Index
Canada News 0.05% 76.22x
Sports - Skiing, Snowboarding 0.04% 29.16x
Utah Cluster 13.11% 25.56x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 23.27x
Fashion & Cosmetics 0.05% 19.96x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 16.44x
Environmental Conservation 0.05% 16.19x
Quinceanera Planning 0.05% 14.47x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 14.41x
Quebec Real Estate 0.11% 13.90x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male