Dstillery Audiences

SMITH'S

Audience Size: 48.5 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 48.5 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 11.42% 8.22x
Wellness Enthusiasts 0.59% 5.46x
Winter Sports Destination Seekers 1.40% 4.38x
Cycling Enthusiasts 6.01% 4.36x
Las Vegas Hotel Researchers 3.81% 3.87x
South West State Fair Visitors 9.82% 3.74x
Utah Jazz Fans 10.22% 3.50x
Wyoming Cowboys Fans 2.20% 3.47x
Ski and Snowboard Enthusiasts 2.61% 3.26x
Ski Enthusiasts 3.61% 3.00x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is REI.

Location Composition Index
REI 0.70% 8.33x
Maurices 4.15% 6.62x
Buckle 2.58% 6.38x
Lorna Jane 0.16% 5.69x
Charlotte Russe 0.57% 5.23x
Lane Bryant 1.15% 4.90x
Mens Wearhouse 1.87% 4.86x
Calvin Klein 0.13% 4.60x
LL Bean 0.17% 4.42x
Old Navy 2.45% 4.40x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 8.02% 27.56x
Las Vegas Hotels 6.01% 12.90x
New Mexico News 3.41% 7.65x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.40% 5.36x
Northern California Cluster 1.00% 4.97x
Online Arcade Games 0.57% 4.67x
Motorcycle Lifestyle Researchers 0.60% 4.33x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.60% 3.91x
Career Cluster A 0.12% 3.79x
Niche Dating Websites 0.40% 3.62x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male