Dstillery Audiences

SMITH'S

Audience Size: 159.9 Thousand Devices

Explore the Smith's Audience

Below you'll find more information about the Smith's audience, broken down in different categories based on their digital and physical behaviors. These are 159.9 thousand unique devices whose actions qualify for the Smith's audience.

Dstillery Crafted Audiences

INTERESTS

The Smith's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smith's audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 5.74% 4.72x
Utah Jazz Fans 3.84% 3.73x
Las Vegas Trip Planners 9.03% 2.86x
Rodeo Enthusiasts 3.39% 2.68x
Gonzaga Bulldogs Fans 2.89% 2.43x
Harley Davidson Shoppers 3.09% 2.32x
Rock Climbing Enthusiasts 2.79% 2.29x
Las Vegas Hotel Researchers 3.04% 2.24x
Oregon Trip Planners 2.89% 2.17x
Tahoe Skiers and Snowboarders 2.84% 2.12x
Composition Percentage: The overlap percentage between the Smith's audience and the Interest attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smith's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smith's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.80% 10.37x
LL Bean 0.53% 7.11x
Buckle 2.46% 7.03x
Gymboree 3.00% 6.87x
REI 2.18% 6.58x
Eddie Bauer 1.60% 6.56x
Topshop 0.14% 6.32x
Lorna Jane 0.53% 6.20x
Lane Bryant 4.79% 5.79x
Saint Laurent Paris 0.73% 5.55x
Composition Percentage: The overlap percentage between the Smith's audience and the Location attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smith's audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 9.18% 22.84x
Tahoe & Reno Tourism 2.89% 13.91x
Las Vegas Hotels 6.93% 8.95x
New Mexico News 3.39% 8.43x
Idaho Cluster 1.50% 6.55x
National Parks 0.85% 4.70x
Winter Sports & Gear 0.65% 4.17x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.05% 3.70x
Backpacking 1.10% 2.77x
Clean Energy 0.25% 2.56x
Composition Percentage: The overlap percentage between the Smith's audience and the Content Affinity attribute.
Index: A comparison of the Smith's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smith's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female