Explore the Snap Fitness Audience
Below you'll find more information about the Snap Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 774.4 thousand unique devices whose actions qualify for the Snap Fitness audience.
INTERESTS
The Snap Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Snap Fitness audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 6.36% | 3.24x |
| Animal Humane Society Helpers | 5.21% | 2.38x |
| Minnesota Vikings Fans | 4.55% | 2.36x |
| Texas Energy Providers | 4.33% | 2.23x |
| Minnesota Timberwolves Fans | 4.30% | 2.08x |
| Rapid City Trip Planners | 3.50% | 2.07x |
| Oregon County and Local Fair Visitors | 4.55% | 2.01x |
| Green Bay Packers Fans | 4.72% | 2.01x |
| Midwestern Voters | 3.74% | 1.90x |
| Pontoon Boat Researchers | 3.60% | 1.90x |
Composition Percentage:
The overlap percentage between the Snap Fitness audience and the Interest attribute.
Index: A comparison of the Snap Fitness audience to the internet population.
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APPAREL RETAILERS
The Snap Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Snap Fitness audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.30% | 5.76x |
| Eddie Bauer | 2.93% | 5.51x |
| Carhartt | 21.88% | 4.90x |
| Levi Strauss | 0.50% | 4.85x |
| Buckle | 5.80% | 4.84x |
| Chicos | 5.31% | 4.79x |
| Calvin Klein | 0.38% | 4.67x |
| The North Face | 1.68% | 4.45x |
| Lane Bryant | 4.05% | 4.20x |
| White House Black Market | 5.61% | 4.18x |
Composition Percentage:
The overlap percentage between the Snap Fitness audience and the Location attribute.
Index: A comparison of the Snap Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Snap Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 2.25% | 7.69x |
| Minnesota Local News Cluster | 8.52% | 5.59x |
| Texas Sporting & Outdoors Cluster | 0.05% | 5.57x |
| Quinceanera Planning | 0.01% | 3.99x |
| North Dakota Cluster | 2.05% | 3.86x |
| Higher-End Fashion Brands | 0.08% | 3.70x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.64x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.63x |
| Auctions & Repossessions | 0.15% | 3.48x |
| Alternative Streaming Services | 0.04% | 2.98x |
Composition Percentage:
The overlap percentage between the Snap Fitness audience and the Content Affinity attribute.
Index: A comparison of the Snap Fitness audience to the internet population.
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DEMOGRAPHICS
The Snap Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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