Explore the Snap Fitness Audience
Below you'll find more information about the Snap Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 292 thousand unique devices whose actions qualify for the Snap Fitness audience.
INTERESTS
The Snap Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Snap Fitness audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 11.32% | 3.78x |
| Minnesota Twins Fans | 8.33% | 3.44x |
| Animal Humane Society Helpers | 6.01% | 2.46x |
| Midwestern Voters | 6.09% | 2.24x |
| Texas Energy Providers | 4.95% | 2.10x |
| Rapid City Trip Planners | 4.40% | 2.01x |
| Minnesota Timberwolves Fans | 4.32% | 2.00x |
| Michigan County and Local Fair Visitors | 6.13% | 1.96x |
| Minnesota Vikings Fans | 4.20% | 1.85x |
| Detroit Trip Planners | 3.81% | 1.82x |
Composition Percentage:
The overlap percentage between the Snap Fitness audience and the Interest attribute.
Index: A comparison of the Snap Fitness audience to the internet population.
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APPAREL RETAILERS
The Snap Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Snap Fitness audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.09% | 23.45x |
| Columbia | 0.48% | 6.47x |
| Calvin Klein | 0.06% | 5.65x |
| The North Face | 0.47% | 5.30x |
| Maurices | 5.42% | 5.00x |
| Eddie Bauer | 1.04% | 4.55x |
| Carhartt | 35.71% | 3.90x |
| Chicos | 2.38% | 3.83x |
| Buckle | 2.04% | 3.81x |
| REI | 0.59% | 3.77x |
Composition Percentage:
The overlap percentage between the Snap Fitness audience and the Location attribute.
Index: A comparison of the Snap Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Snap Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.38% | 5.33x |
| Medical Supplies and Information | 0.20% | 4.12x |
| Quinceanera Planning | 0.01% | 3.99x |
| Bridal Fashion | 0.12% | 3.79x |
| Higher Education | 0.08% | 3.74x |
| Minnesota Local News Cluster | 11.32% | 3.74x |
| Website Launchers | 0.08% | 3.58x |
| Science Education & Academia | 0.16% | 3.35x |
| Writing & Publishing | 0.16% | 3.10x |
| Foreign Language Education | 0.08% | 3.08x |
Composition Percentage:
The overlap percentage between the Snap Fitness audience and the Content Affinity attribute.
Index: A comparison of the Snap Fitness audience to the internet population.
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DEMOGRAPHICS
The Snap Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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