Dstillery Audiences

SONIC DRIVE IN

Audience Size: 1.6 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 2.54% 2.69x
Texas Energy Providers 2.27% 2.40x
Texas Trip Planners 2.98% 2.32x
Little Rock Trip Planners 2.41% 2.25x
Houston Trip Planners 2.73% 2.24x
Arkansas Razorbacks Fans 2.32% 2.24x
Louisiana Trip Planners 2.27% 2.15x
Dallas Cowboys Fans 2.34% 2.07x
Oklahoma Sooners Fans 2.34% 2.04x
Texas AM Aggies Fans 1.89% 1.94x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.21% 8.36x
Carhartt 9.08% 5.49x
Lane Bryant 1.73% 5.25x
Aeropostale 1.42% 5.12x
Dressbarn 1.51% 5.06x
Express Outlets 0.14% 4.85x
Old Navy 2.00% 4.55x
Hollister 0.53% 4.25x
Chicos 1.29% 3.97x
Express 0.72% 3.87x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 1.30% 4.73x
East Texas Cluster 0.51% 4.15x
Memphis News 0.27% 3.96x
Northern Texas Cluster 1.32% 3.53x
Texas News Cluster 1.53% 3.38x
Missouri Travel & Outdoors Cluster 0.98% 3.13x
Mississippi News 0.75% 3.02x
Texas Sporting & Outdoors Cluster 0.07% 2.87x
Kansas City News 1.91% 2.67x
Texas Media 2.00% 2.62x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female