Explore the Sonic Drive In Audience
Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sonic Drive In audience.
INTERESTS
The Sonic Drive In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 8.92% | 2.86x |
| Texas State Fairs | 7.82% | 2.82x |
| Southern Central Voters | 7.08% | 2.80x |
| Texas County and Local Fair Visitors | 6.65% | 2.52x |
| Texas Longhorn Fans | 5.95% | 2.50x |
| Texas Energy Providers | 5.75% | 2.38x |
| Dallas Cowboys Fans | 5.87% | 2.28x |
| Arkansas Razorbacks Fans | 5.39% | 2.19x |
| Houston Trip Planners | 5.47% | 2.19x |
| AT&T Wireless Customers | 0.08% | 2.13x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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APPAREL RETAILERS
The Sonic Drive In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 11.40x |
| Maurices | 1.73% | 6.34x |
| Belk | 1.08% | 5.77x |
| Carhartt | 27.78% | 4.62x |
| Buckle | 3.35% | 4.58x |
| Lane Bryant | 2.71% | 4.41x |
| Express Outlets | 0.43% | 3.74x |
| The Childrens Place | 4.24% | 3.72x |
| Aeropostale | 2.74% | 3.57x |
| Dressbarn | 1.75% | 3.40x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sonic Drive In audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.03% | 8.25x |
| Chemicals | 0.03% | 4.85x |
| East Texas Cluster | 1.89% | 3.90x |
| Texas News Cluster | 2.55% | 3.53x |
| Home Office Products | 0.01% | 3.47x |
| Northern Texas Cluster | 4.64% | 3.44x |
| Arkansas News | 3.10% | 3.32x |
| Memphis News | 0.44% | 3.03x |
| Gadgets | 0.02% | 3.00x |
| Austin Cluster | 3.07% | 2.61x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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DEMOGRAPHICS
The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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