Dstillery Audiences

SONIC DRIVE IN

Audience Size: 1.6 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 5.77% 2.69x
South State Fair Visitors 7.87% 2.50x
Texas State Fairs 6.90% 2.43x
Texas Longhorn Fans 6.02% 2.33x
Arkansas Razorbacks Fans 4.88% 2.20x
Texas County and Local Fair Visitors 5.88% 2.13x
AT&T Wireless Customers 0.08% 2.13x
Texas Energy Providers 5.01% 2.10x
Oklahoma Sooners Fans 4.41% 2.05x
Big 12 Fans 3.83% 2.02x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 9.91x
Belk 0.99% 4.34x
Buckle 2.52% 3.80x
Maurices 4.79% 3.80x
Lane Bryant 2.58% 3.74x
Express Outlets 0.40% 3.46x
Carhartt 32.48% 3.34x
The Childrens Place 3.19% 3.21x
Aeropostale 1.87% 3.11x
Journeys 3.06% 3.09x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.47% 4.11x
Texas News Cluster 1.58% 3.36x
Arkansas News 2.47% 3.24x
Paper & Packaging 0.02% 3.24x
Northern Texas Cluster 3.11% 3.17x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.14x
Discount Books 0.01% 3.14x
Memphis News 0.34% 2.96x
Missouri Travel & Outdoors Cluster 2.20% 2.80x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 2.52x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female