Dstillery Audiences

SONIC DRIVE IN

Audience Size: 2.2 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 8.92% 2.86x
Texas State Fairs 7.82% 2.82x
Southern Central Voters 7.08% 2.80x
Texas County and Local Fair Visitors 6.65% 2.52x
Texas Longhorn Fans 5.95% 2.50x
Texas Energy Providers 5.75% 2.38x
Dallas Cowboys Fans 5.87% 2.28x
Arkansas Razorbacks Fans 5.39% 2.19x
Houston Trip Planners 5.47% 2.19x
AT&T Wireless Customers 0.08% 2.13x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 11.40x
Maurices 1.73% 6.34x
Belk 1.08% 5.77x
Carhartt 27.78% 4.62x
Buckle 3.35% 4.58x
Lane Bryant 2.71% 4.41x
Express Outlets 0.43% 3.74x
The Childrens Place 4.24% 3.72x
Aeropostale 2.74% 3.57x
Dressbarn 1.75% 3.40x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 8.25x
Chemicals 0.03% 4.85x
East Texas Cluster 1.89% 3.90x
Texas News Cluster 2.55% 3.53x
Home Office Products 0.01% 3.47x
Northern Texas Cluster 4.64% 3.44x
Arkansas News 3.10% 3.32x
Memphis News 0.44% 3.03x
Gadgets 0.02% 3.00x
Austin Cluster 3.07% 2.61x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female