Dstillery Audiences

SONIC DRIVE IN

Audience Size: 3.5 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 2.83% 2.55x
Texas Energy Providers 2.87% 2.29x
Arkansas Razorbacks Fans 2.18% 2.21x
Texas Trip Planners 3.34% 2.20x
Houston Trip Planners 3.06% 2.11x
Louisiana Trip Planners 2.38% 2.08x
Dallas Cowboys Fans 2.47% 2.05x
Little Rock Trip Planners 2.82% 2.01x
Oklahoma Sooners Fans 2.23% 1.97x
Texas AM Aggies Fans 2.09% 1.87x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.79% 7.98x
Express Outlets 0.29% 5.17x
Carhartt 13.78% 5.12x
Lane Bryant 3.07% 4.95x
Aeropostale 2.06% 4.72x
Dressbarn 2.53% 4.58x
Jos A. Bank Clothiers 2.18% 4.35x
Old Navy 3.35% 4.11x
Chicos 2.21% 3.97x
Hollister 1.02% 3.97x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 1.28% 4.61x
East Texas Cluster 0.55% 4.08x
Memphis News 0.26% 3.81x
Texas Off-Roading 0.02% 3.76x
Northern Texas Cluster 1.46% 3.68x
Missouri Travel & Outdoors Cluster 0.96% 3.11x
Mississippi News 0.77% 3.04x
Texas News Cluster 1.40% 3.04x
Kansas City News 2.09% 2.65x
Texas Sporting & Outdoors Cluster 0.05% 2.64x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female