Dstillery Audiences

SONIC DRIVE IN

Audience Size: 3.8 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 8.68% 2.48x
Southern Central Voters 5.72% 2.27x
Texas State Fairs 6.10% 2.13x
AT&T Wireless Customers 0.08% 2.13x
Texas Energy Providers 4.61% 2.09x
Arkansas Razorbacks Fans 4.68% 2.02x
Texas County and Local Fair Visitors 5.56% 2.01x
Texas Longhorn Fans 4.31% 2.00x
Kansas City Trip Planners 4.94% 1.85x
Houston Activity Researchers 2.66% 1.83x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.95x
Belk 1.70% 2.54x
Maurices 7.51% 2.21x
Buckle 5.02% 2.20x
Lane Bryant 4.05% 2.03x
Carhartt 32.78% 1.97x
The Childrens Place 5.68% 1.89x
Express Outlets 0.69% 1.85x
Old Navy 6.57% 1.79x
Journeys 5.58% 1.74x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.01% 4.20x
East Texas Cluster 1.02% 3.51x
Arkansas News 2.56% 3.34x
Paper & Packaging 0.02% 3.24x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 3.00x
Northern Texas Cluster 2.30% 2.91x
Beach Vacations 0.04% 2.83x
Cosmetics Business 0.01% 2.82x
Memphis News 0.34% 2.79x
Texas News Cluster 1.00% 2.60x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female