Dstillery Audiences

SONIC DRIVE IN

Audience Size: 3 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.86% 2.97x
Texas State Fairs 7.24% 2.88x
AT&T Wireless Customers 0.19% 2.83x
Southern Central Voters 6.13% 2.82x
Texas County and Local Fair Visitors 6.40% 2.66x
Texas Energy Providers 5.50% 2.45x
Arkansas Razorbacks Fans 5.52% 2.36x
Texas Longhorn Fans 5.41% 2.36x
Texas Trip Planners 5.78% 2.34x
Dallas Cowboys Fans 5.67% 2.32x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.69% 6.46x
Maurices 0.18% 5.91x
Buckle 5.70% 5.21x
Carhartt 24.32% 4.68x
Lane Bryant 4.00% 4.65x
Express Outlets 0.76% 4.15x
The Childrens Place 7.03% 4.07x
Aeropostale 4.85% 4.03x
Journeys 6.90% 3.83x
Zumiez 5.19% 3.78x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 6.30x
Arkansas News 3.13% 4.21x
East Texas Cluster 1.34% 4.14x
Fashion & Cosmetics 0.01% 3.85x
Northern Texas Cluster 3.58% 3.64x
Texas News Cluster 2.38% 3.35x
Memphis News 0.48% 3.31x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 3.13x
Sports - Golf, Hunting, Fishing 0.04% 3.09x
Texas News 3.70% 3.00x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female