Explore the Sonic Drive In Audience
Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sonic Drive In audience.
INTERESTS
The Sonic Drive In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sonic Drive In audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 5.77% | 2.69x |
| South State Fair Visitors | 7.87% | 2.50x |
| Texas State Fairs | 6.90% | 2.43x |
| Texas Longhorn Fans | 6.02% | 2.33x |
| Arkansas Razorbacks Fans | 4.88% | 2.20x |
| Texas County and Local Fair Visitors | 5.88% | 2.13x |
| AT&T Wireless Customers | 0.08% | 2.13x |
| Texas Energy Providers | 5.01% | 2.10x |
| Oklahoma Sooners Fans | 4.41% | 2.05x |
| Big 12 Fans | 3.83% | 2.02x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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APPAREL RETAILERS
The Sonic Drive In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 9.91x |
| Belk | 0.99% | 4.34x |
| Buckle | 2.52% | 3.80x |
| Maurices | 4.79% | 3.80x |
| Lane Bryant | 2.58% | 3.74x |
| Express Outlets | 0.40% | 3.46x |
| Carhartt | 32.48% | 3.34x |
| The Childrens Place | 3.19% | 3.21x |
| Aeropostale | 1.87% | 3.11x |
| Journeys | 3.06% | 3.09x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.47% | 4.11x |
| Texas News Cluster | 1.58% | 3.36x |
| Arkansas News | 2.47% | 3.24x |
| Paper & Packaging | 0.02% | 3.24x |
| Northern Texas Cluster | 3.11% | 3.17x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 3.14x |
| Discount Books | 0.01% | 3.14x |
| Memphis News | 0.34% | 2.96x |
| Missouri Travel & Outdoors Cluster | 2.20% | 2.80x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.52x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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DEMOGRAPHICS
The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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