Dstillery Audiences

SONIC DRIVE IN

Audience Size: 4.5 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 3.02% 2.54x
Arkansas Razorbacks Fans 2.76% 2.33x
Texas Trip Planners 3.62% 2.21x
Texas Energy Providers 3.14% 2.16x
Dallas Cowboys Fans 2.84% 2.11x
Houston Trip Planners 3.35% 1.97x
Texas AM Aggies Fans 2.28% 1.94x
Alabama Trip Planners 3.29% 1.90x
Little Rock Trip Planners 2.81% 1.89x
Oklahoma Sooners Fans 2.50% 1.84x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.44% 6.49x
Buckle 3.46% 5.25x
Carhartt 6.72% 4.97x
Express Outlets 0.64% 4.60x
Lane Bryant 3.67% 4.26x
Dressbarn 2.84% 3.73x
Jos A. Bank Clothiers 3.40% 3.69x
Aeropostale 2.13% 3.65x
Charlotte Russe 1.83% 3.60x
Zumiez 3.25% 3.54x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.98% 4.63x
Arkansas News 2.00% 4.50x
Texas Off-Roading 0.03% 4.09x
Northern Texas Cluster 2.09% 3.76x
Memphis News 0.31% 3.19x
Missouri Travel & Outdoors Cluster 1.36% 3.15x
Texas News Cluster 1.95% 3.03x
Mississippi News 1.10% 2.90x
Kansas City News 3.28% 2.84x
Parenting & Nutrition 0.01% 2.73x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female