Dstillery Audiences

SONIC DRIVE IN

Audience Size: 4.5 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 2.80% 2.58x
Arkansas Razorbacks Fans 2.31% 2.29x
Texas Energy Providers 3.03% 2.27x
Texas Trip Planners 3.41% 2.17x
Dallas Cowboys Fans 2.66% 2.12x
Houston Trip Planners 3.19% 2.07x
Texas AM Aggies Fans 2.21% 2.04x
Little Rock Trip Planners 2.49% 1.98x
Oklahoma Sooners Fans 2.33% 1.96x
Louisiana Trip Planners 2.40% 1.92x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.73% 7.44x
Carhartt 11.16% 5.22x
Buckle 1.72% 5.14x
Express Outlets 0.50% 5.02x
Lane Bryant 3.76% 4.67x
Aeropostale 1.95% 4.35x
Dressbarn 2.85% 4.24x
Jos A. Bank Clothiers 2.82% 4.01x
Old Navy 4.01% 3.85x
Chicos 2.53% 3.79x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.75% 4.72x
Arkansas News 1.39% 4.46x
Northern Texas Cluster 1.88% 4.16x
Memphis News 0.26% 3.60x
Texas Sporting & Outdoors Cluster 0.07% 3.35x
Missouri Travel & Outdoors Cluster 1.03% 3.24x
Texas News Cluster 1.55% 2.96x
Kansas City News 2.44% 2.78x
Mississippi News 0.75% 2.70x
Texas University Athletics 1.21% 2.67x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female