Dstillery Audiences

SONIC DRIVE IN

Audience Size: 1.1 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 0.91% 2.74x
South State Fair Visitors 7.53% 2.56x
Southern Central Voters 5.21% 2.40x
Houston Activity Researchers 1.87% 2.32x
Texas Longhorn Fans 3.98% 2.19x
AT&T Wireless Customers 0.08% 2.13x
Texas County and Local Fair Visitors 5.14% 2.11x
Arkansas Razorbacks Fans 4.18% 2.09x
Texas State Fairs 5.36% 2.09x
Houston Trip Planners 2.57% 1.93x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 8.70x
Belk 0.70% 4.68x
Carhartt 13.22% 4.16x
Buckle 2.19% 4.09x
Lane Bryant 1.44% 3.71x
Maurices 3.13% 3.67x
The Childrens Place 2.03% 3.66x
Express Outlets 0.26% 3.34x
Aeropostale 1.54% 3.09x
Jos A. Bank Clothiers 1.04% 3.08x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.03% 4.77x
Arkansas News 2.25% 4.34x
East Texas Cluster 0.56% 4.15x
Romanian News 0.02% 3.80x
Local & Travel England - Northern England 0.03% 3.73x
Memphis News 0.47% 3.47x
Texas University Athletics 0.83% 2.94x
Northern Texas Cluster 2.31% 2.94x
Mississippi News 1.12% 2.87x
Cosmetics Business 0.01% 2.82x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male