Dstillery Audiences

SONIC DRIVE IN

Audience Size: 2.6 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 8.90% 2.48x
Southern Central Voters 5.59% 2.25x
AT&T Wireless Customers 0.08% 2.13x
Texas State Fairs 6.05% 2.08x
Texas Energy Providers 5.00% 2.05x
Houston Activity Researchers 2.03% 1.90x
Texas County and Local Fair Visitors 5.12% 1.86x
Arkansas Razorbacks Fans 3.99% 1.85x
Kansas City Trip Planners 5.01% 1.79x
Texas Longhorn Fans 3.57% 1.78x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 4.12x
Belk 2.61% 2.54x
Buckle 7.25% 2.16x
Maurices 9.80% 2.15x
Lane Bryant 5.50% 2.01x
Carhartt 39.18% 1.99x
The Childrens Place 8.11% 1.92x
Express Outlets 0.88% 1.88x
Old Navy 8.71% 1.81x
Jos A. Bank Clothiers 3.92% 1.80x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.01% 3.74x
Arkansas News 2.74% 3.60x
Telescopes 0.01% 3.07x
Cosmetics Business 0.01% 2.82x
Local & Travel England - Northern England 0.02% 2.69x
Texas News Cluster 0.86% 2.46x
Northern Texas Cluster 2.27% 2.43x
College Greek Life 0.03% 2.35x
Women Shoppers 0.02% 2.33x
African-American Hair 0.01% 2.31x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female