Dstillery Audiences

SONIC DRIVE IN

Audience Size: 4.7 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.13% 3.02x
Texas State Fairs 6.49% 2.56x
Southern Central Voters 5.23% 2.39x
Texas County and Local Fair Visitors 5.63% 2.23x
Texas Trip Planners 5.48% 2.03x
Dallas Cowboys Fans 4.72% 2.03x
North Midwest State Fair Visitors 4.41% 1.96x
Arkansas Razorbacks Fans 4.13% 1.93x
Texas Energy Providers 4.81% 1.91x
Oklahoma Sooners Fans 4.31% 1.86x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.24% 5.70x
Buckle 4.78% 4.86x
Express Outlets 0.77% 4.11x
Lane Bryant 3.55% 3.93x
Charlotte Russe 2.68% 3.62x
Aeropostale 3.14% 3.53x
Zumiez 4.18% 3.41x
Journeys 3.31% 3.37x
Dressbarn 2.88% 3.36x
American Eagle Outfitters 4.58% 3.26x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 2.16% 4.31x
East Texas Cluster 1.07% 4.31x
Northern Texas Cluster 2.59% 3.75x
Memphis News 0.34% 3.22x
Texas News Cluster 2.14% 3.11x
Missouri Travel & Outdoors Cluster 1.60% 3.07x
Kansas City News 3.56% 2.63x
Texas News 2.25% 2.60x
Mississippi News 1.17% 2.51x
New Mexico News 1.37% 2.43x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female