Explore the Sonic Drive In Audience
Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sonic Drive In audience.
INTERESTS
The Sonic Drive In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 8.90% | 2.48x |
| Southern Central Voters | 5.59% | 2.25x |
| AT&T Wireless Customers | 0.08% | 2.13x |
| Texas State Fairs | 6.05% | 2.08x |
| Texas Energy Providers | 5.00% | 2.05x |
| Houston Activity Researchers | 2.03% | 1.90x |
| Texas County and Local Fair Visitors | 5.12% | 1.86x |
| Arkansas Razorbacks Fans | 3.99% | 1.85x |
| Kansas City Trip Planners | 5.01% | 1.79x |
| Texas Longhorn Fans | 3.57% | 1.78x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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APPAREL RETAILERS
The Sonic Drive In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 4.12x |
| Belk | 2.61% | 2.54x |
| Buckle | 7.25% | 2.16x |
| Maurices | 9.80% | 2.15x |
| Lane Bryant | 5.50% | 2.01x |
| Carhartt | 39.18% | 1.99x |
| The Childrens Place | 8.11% | 1.92x |
| Express Outlets | 0.88% | 1.88x |
| Old Navy | 8.71% | 1.81x |
| Jos A. Bank Clothiers | 3.92% | 1.80x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.01% | 3.74x |
| Arkansas News | 2.74% | 3.60x |
| Telescopes | 0.01% | 3.07x |
| Cosmetics Business | 0.01% | 2.82x |
| Local & Travel England - Northern England | 0.02% | 2.69x |
| Texas News Cluster | 0.86% | 2.46x |
| Northern Texas Cluster | 2.27% | 2.43x |
| College Greek Life | 0.03% | 2.35x |
| Women Shoppers | 0.02% | 2.33x |
| African-American Hair | 0.01% | 2.31x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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DEMOGRAPHICS
The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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