Dstillery Audiences

SONIC DRIVE IN

Audience Size: 3.4 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.53% 3.10x
Texas State Fairs 6.44% 2.94x
Southern Central Voters 5.59% 2.75x
Texas County and Local Fair Visitors 5.35% 2.51x
Dallas Cowboys Fans 5.25% 2.38x
Texas Longhorn Fans 4.06% 2.34x
Texas Energy Providers 4.54% 2.32x
Arkansas Razorbacks Fans 4.94% 2.30x
Texas Trip Planners 5.23% 2.29x
Houston Trip Planners 4.89% 2.15x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.71% 6.05x
Buckle 5.98% 4.98x
Carhartt 19.88% 4.45x
Lane Bryant 4.15% 4.31x
Express Outlets 0.85% 4.01x
Aeropostale 5.10% 3.77x
The Childrens Place 7.31% 3.75x
Charlotte Russe 1.96% 3.70x
Journeys 6.72% 3.64x
Dressbarn 3.05% 3.57x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.22% 4.95x
Texas Sporting & Outdoors Cluster 0.04% 4.33x
Arkansas News 2.58% 4.09x
Northern Texas Cluster 3.03% 4.07x
Texas News Cluster 2.13% 3.72x
Missouri Travel & Outdoors Cluster 1.61% 2.97x
Texas News 2.88% 2.91x
Memphis News 0.31% 2.80x
Texas University Athletics 1.50% 2.75x
Austin Cluster 1.67% 2.72x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female