Explore the Sonic Drive In Audience
Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Sonic Drive In audience.
INTERESTS
The Sonic Drive In audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 7.13% | 3.02x |
| Texas State Fairs | 6.49% | 2.56x |
| Southern Central Voters | 5.23% | 2.39x |
| Texas County and Local Fair Visitors | 5.63% | 2.23x |
| Texas Trip Planners | 5.48% | 2.03x |
| Dallas Cowboys Fans | 4.72% | 2.03x |
| North Midwest State Fair Visitors | 4.41% | 1.96x |
| Arkansas Razorbacks Fans | 4.13% | 1.93x |
| Texas Energy Providers | 4.81% | 1.91x |
| Oklahoma Sooners Fans | 4.31% | 1.86x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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APPAREL RETAILERS
The Sonic Drive In audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.
| Location | Composition | Index |
| Belk | 1.24% | 5.70x |
| Buckle | 4.78% | 4.86x |
| Express Outlets | 0.77% | 4.11x |
| Lane Bryant | 3.55% | 3.93x |
| Charlotte Russe | 2.68% | 3.62x |
| Aeropostale | 3.14% | 3.53x |
| Zumiez | 4.18% | 3.41x |
| Journeys | 3.31% | 3.37x |
| Dressbarn | 2.88% | 3.36x |
| American Eagle Outfitters | 4.58% | 3.26x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sonic Drive In audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 2.16% | 4.31x |
| East Texas Cluster | 1.07% | 4.31x |
| Northern Texas Cluster | 2.59% | 3.75x |
| Memphis News | 0.34% | 3.22x |
| Texas News Cluster | 2.14% | 3.11x |
| Missouri Travel & Outdoors Cluster | 1.60% | 3.07x |
| Kansas City News | 3.56% | 2.63x |
| Texas News | 2.25% | 2.60x |
| Mississippi News | 1.17% | 2.51x |
| New Mexico News | 1.37% | 2.43x |
Composition Percentage:
The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
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DEMOGRAPHICS
The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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