Dstillery Audiences

SONIC DRIVE IN

Audience Size: 3.7 Million Devices

Explore the Sonic Drive In Audience

Below you'll find more information about the Sonic Drive In audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Sonic Drive In audience.

Dstillery Crafted Audiences

INTERESTS

The Sonic Drive In audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sonic Drive In audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 7.59% 2.90x
Texas State Fairs 6.50% 2.79x
Southern Central Voters 5.65% 2.68x
Texas County and Local Fair Visitors 5.97% 2.53x
Dallas Cowboys Fans 4.88% 2.23x
Texas Trip Planners 5.58% 2.17x
Texas Energy Providers 4.97% 2.16x
Arkansas Razorbacks Fans 4.49% 2.09x
Houston Trip Planners 5.40% 2.05x
North Midwest State Fair Visitors 4.69% 2.04x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Interest attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sonic Drive In audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sonic Drive In audience is Belk.

Location Composition Index
Belk 1.80% 6.17x
Buckle 6.26% 5.04x
Carhartt 16.00% 4.38x
Lane Bryant 4.43% 4.36x
Express Outlets 0.93% 4.04x
Charlotte Russe 2.74% 3.95x
Aeropostale 5.47% 3.83x
The Childrens Place 7.77% 3.76x
Journeys 6.58% 3.66x
Dressbarn 3.42% 3.65x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Location attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sonic Drive In audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.03% 4.94x
Arkansas News 2.19% 4.07x
Northern Texas Cluster 2.52% 4.04x
Texas News Cluster 2.05% 3.65x
Texas Off-Roading 0.02% 3.29x
Texas Sporting & Outdoors Cluster 0.03% 3.08x
Missouri Travel & Outdoors Cluster 1.40% 2.99x
Texas News 2.32% 2.89x
Survival Guides 0.03% 2.83x
Austin Cluster 1.44% 2.55x
Composition Percentage: The overlap percentage between the Sonic Drive In audience and the Content Affinity attribute.
Index: A comparison of the Sonic Drive In audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sonic Drive In audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female