Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 99.2 Thousand Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 99.2 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Ski Enthusiasts.

Interest Composition Index
Ski Enthusiasts 7.50% 4.70x
Winter Sports Destination Seekers 2.45% 3.46x
School Closings Updates Readers 1.44% 3.45x
AT&T Wireless Customers 0.21% 3.25x
Western Canada Skiers and Snowboarders 4.18% 3.18x
Executive Travelers 1.30% 3.02x
Luxury Second Home Owners 1.88% 3.00x
Food Bank Researchers 1.59% 2.94x
Canada Trip Planners 3.32% 2.90x
Ski and Snowboard Trip Planners 5.05% 2.89x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.

Location Composition Index
Patagonia 4.74% 24.53x
LL Bean 2.84% 14.55x
The North Face 6.05% 11.97x
Free People 6.65% 9.64x
REI 5.02% 9.13x
Intermix 0.76% 8.64x
Bonobos 2.10% 8.29x
Club Monaco 1.29% 7.57x
Lululemon 8.16% 6.76x
Anthropologie 7.35% 6.38x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.72% 6.81x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.31% 5.88x
Home Furnishings 0.28% 5.70x
Backpacking 0.58% 5.40x
Car Keys, Locks & Remotes 0.46% 5.18x
Maine Cluster 2.16% 5.09x
Hawaii News 0.87% 4.59x
DIY Decoration & Furniture 0.38% 4.49x
Caribbean Vacation 0.29% 3.99x
Philippines News 0.58% 3.93x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male