Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 1.2 Million Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 2.68% 2.49x
Luxury Retail Researchers 3.10% 2.28x
Aspen Skiers and Snowboarders 2.96% 2.27x
Miami Trip Planners 3.09% 2.13x
Vermont Trip Planners 2.80% 2.12x
Western Canada Skiers and Snowboarders 2.71% 2.11x
Real Estate Decision Makers 3.99% 2.10x
Surfers 2.34% 2.09x
Ballet Enthusiasts 2.92% 2.05x
Opera Enthusiasts 2.53% 2.01x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Intermix.

Location Composition Index
Intermix 1.87% 15.33x
Club Monaco 1.87% 14.41x
Ralph Lauren 1.83% 12.95x
Kate Spade 3.00% 11.83x
Tommy Bahama 4.04% 11.40x
The North Face 3.77% 11.40x
Everlane 0.17% 11.35x
LL Bean 0.80% 11.01x
Bonobos 0.88% 10.62x
Lorna Jane 0.89% 10.58x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.44% 3.00x
Serbia & Albania Cluster 0.06% 2.88x
Quebec Vacation Research Cluster 0.04% 2.83x
Office Furniture Design 0.07% 2.75x
Vermont Cluster 0.41% 2.59x
Italy Cluster 0.03% 2.57x
New Hampshire News 0.59% 2.57x
Brazil & Portugal News 0.13% 2.51x
New England Universities 1.16% 2.51x
Institutional Investing 0.21% 2.49x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male