Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 94.8 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.15% | 4.89x |
| Oregon Trip Planners | 6.76% | 4.23x |
| Oregon Ducks Fans | 2.97% | 4.11x |
| Winter Sports Destination Seekers | 1.75% | 3.55x |
| Oregon County and Local Fair Visitors | 7.74% | 3.48x |
| AT&T Wireless Customers | 0.21% | 3.25x |
| Modern Art Museum Researchers | 2.43% | 2.71x |
| Mood Lifters Researchers | 0.83% | 2.68x |
| Ski Enthusiasts | 4.28% | 2.61x |
| Ski and Snowboard Enthusiasts | 1.65% | 2.61x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.75% | 20.54x |
| The North Face | 1.53% | 18.07x |
| Calvin Klein | 0.25% | 16.83x |
| LL Bean | 0.76% | 16.83x |
| Free People | 1.87% | 15.39x |
| Lululemon | 4.10% | 14.96x |
| Ralph Lauren | 1.37% | 13.73x |
| Intermix | 0.27% | 11.35x |
| Bonobos | 0.53% | 9.59x |
| Madewell | 1.24% | 9.15x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 6.18% | 6.01x |
| Medical Journals | 0.15% | 5.96x |
| Pac 12 Sports | 0.29% | 5.86x |
| Car Keys, Locks & Remotes | 0.46% | 5.18x |
| Career Cluster A | 0.15% | 4.34x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.10% | 3.76x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.10% | 3.60x |
| Tahoe & Reno Tourism | 0.34% | 3.55x |
| Southeast College Athletics | 0.18% | 3.44x |
| French News & Gossip Cluster | 0.10% | 3.37x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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