Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 731.8 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Aspen Skiers and Snowboarders.
| Interest | Composition | Index |
| Aspen Skiers and Snowboarders | 3.09% | 2.50x |
| Aspen Trip Planners | 2.54% | 2.49x |
| Oregon Ducks Fans | 2.10% | 2.44x |
| Western Canada Skiers and Snowboarders | 2.60% | 2.39x |
| Executive Travelers | 2.49% | 2.32x |
| Colorado Skiers and Snowboarders | 2.83% | 2.25x |
| Oregon Trip Planners | 2.87% | 2.22x |
| Luxury Retail Researchers | 2.29% | 2.16x |
| Surfers | 2.11% | 2.13x |
| Vermont Trip Planners | 2.54% | 2.12x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 4.32% | 65.75x |
| Ann Taylor | 3.64% | 32.56x |
| Kate Spade | 3.76% | 31.78x |
| Intermix | 1.38% | 26.30x |
| Club Monaco | 2.09% | 23.06x |
| J. Crew | 7.27% | 20.04x |
| Lorna Jane | 0.64% | 19.68x |
| Free People | 2.16% | 19.31x |
| The North Face | 4.41% | 18.54x |
| Michael Kors | 2.37% | 16.92x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.53% | 3.69x |
| Colorado Snow | 0.87% | 3.53x |
| New England & Ivy League Sports | 0.64% | 3.15x |
| Cars, Travel & Food | 0.12% | 3.06x |
| Oregon News | 2.66% | 3.04x |
| Retail Industry News | 0.12% | 2.65x |
| Work Productivity | 0.31% | 2.55x |
| Institutional Investing | 0.13% | 2.41x |
| New Hampshire News | 0.51% | 2.39x |
| Maine Cluster | 0.61% | 2.37x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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