Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 330.6 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 3.79% | 2.80x |
| Washington Skiers and Snowboarders | 5.68% | 2.63x |
| Oregon Trip Planners | 5.68% | 2.63x |
| Burger Enthusiast | 0.08% | 2.60x |
| Aspen Skiers and Snowboarders | 4.65% | 2.45x |
| Canada Trip Planners | 3.14% | 2.38x |
| Oregon County and Local Fair Visitors | 5.25% | 2.35x |
| North West State Fair Visitors | 5.47% | 2.31x |
| Vermont Trip Planners | 3.79% | 2.29x |
| Seattle Trip Planners | 5.81% | 2.27x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 4.20% | 22.02x |
| LL Bean | 2.10% | 16.48x |
| Free People | 6.63% | 14.70x |
| The North Face | 5.45% | 14.46x |
| Bonobos | 3.82% | 14.26x |
| Club Monaco | 2.88% | 13.02x |
| Intermix | 1.68% | 12.40x |
| REI | 3.42% | 11.58x |
| Ann Taylor | 4.48% | 11.01x |
| Lululemon | 8.73% | 10.94x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Assorted Topics (Internet Slang, Hoaxes, Photography).
| Content Affinity | Composition | Index |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.13% | 5.39x |
| Maine Cluster | 2.32% | 5.24x |
| Winter Sports & Gear | 0.52% | 5.05x |
| Retail Industry News | 0.22% | 4.67x |
| China Cluster | 0.47% | 4.27x |
| Tahoe & Reno Tourism | 0.77% | 4.10x |
| Local & Travel England - East Midlands | 0.09% | 3.90x |
| Social & Demographic Trends | 0.17% | 3.84x |
| Higher-End Fashion Brands | 0.09% | 3.74x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.64% | 3.50x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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