Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 266 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.21% | 4.24x |
| Florida County and Local Fair Visitors | 11.81% | 3.80x |
| AT&T Wireless Customers | 0.21% | 3.25x |
| Oregon Trip Planners | 6.29% | 3.04x |
| Palm Beach Trip Planners | 6.44% | 2.97x |
| Western Canada Skiers and Snowboarders | 3.32% | 2.62x |
| Washington Skiers and Snowboarders | 5.09% | 2.46x |
| Oregon County and Local Fair Visitors | 6.01% | 2.45x |
| Surfers | 4.24% | 2.28x |
| Oregon Ducks Fans | 4.17% | 2.25x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 3.64% | 22.90x |
| LL Bean | 1.83% | 16.25x |
| Free People | 6.56% | 16.03x |
| The North Face | 4.98% | 15.48x |
| Bonobos | 3.39% | 15.37x |
| Club Monaco | 2.56% | 13.91x |
| Intermix | 1.35% | 12.47x |
| REI | 3.01% | 11.78x |
| Ann Taylor | 3.94% | 11.73x |
| Lululemon | 8.06% | 11.67x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Assorted Topics (Internet Slang, Hoaxes, Photography).
| Content Affinity | Composition | Index |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.13% | 5.39x |
| Winter Sports & Gear | 0.42% | 4.96x |
| Homemade Jewelry & Crafts | 0.28% | 4.13x |
| Maine Cluster | 1.91% | 4.13x |
| Action Sports | 0.21% | 4.01x |
| Pac 12 Sports | 0.14% | 4.00x |
| Humor & Entertainment | 0.14% | 3.93x |
| Foreign Language Education | 0.21% | 3.83x |
| Data Centers | 0.28% | 3.79x |
| Retail Industry News | 0.14% | 3.72x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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