Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 131.2 Thousand Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.59% 3.61x
AT&T Wireless Customers 0.21% 3.25x
Cape Cod News Readers 4.92% 3.05x
Ski and Snowboard Enthusiasts 5.08% 3.03x
Elite Cycling Gear Shoppers 5.25% 3.03x
Montana and Idaho Trip Planners 6.23% 2.95x
Vermont Trip Planners 5.08% 2.93x
Oregon Trip Planners 6.23% 2.86x
Rowing Enthusiasts 5.25% 2.85x
Ski and Snowboard Apparel Shoppers 4.92% 2.84x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.

Location Composition Index
Patagonia 2.76% 26.99x
LL Bean 1.30% 18.18x
The North Face 3.48% 17.80x
Free People 4.51% 17.04x
Club Monaco 1.52% 14.98x
Bonobos 1.63% 13.14x
REI 2.23% 12.56x
Intermix 0.69% 11.34x
Talbots 5.43% 11.25x
Lululemon 4.82% 10.89x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.98% 6.51x
New England Universities 0.98% 5.44x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.13% 5.39x
Tahoe & Reno Tourism 1.31% 5.17x
Crossfit & Obstacle Race Enthusiasts 0.49% 4.82x
Maine Cluster 2.62% 4.39x
Personal Finance Researchers 0.66% 4.25x
Startup Investment 0.49% 4.25x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.62% 4.12x
Vermont Cluster 0.66% 4.11x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male