Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 10.51% | 5.12x |
| Western Canada Skiers and Snowboarders | 7.18% | 4.69x |
| School Closings Updates Readers | 3.33% | 4.36x |
| Rock Climbing Enthusiasts | 6.67% | 4.18x |
| Oregon Trip Planners | 7.44% | 3.89x |
| Vermont Trip Planners | 5.90% | 3.82x |
| Ski and Snowboard Apparel Shoppers | 6.15% | 3.76x |
| Montana and Idaho Trip Planners | 7.18% | 3.76x |
| Global Destinations Reopening Researchers | 3.59% | 3.62x |
| Ski and Snowboard Enthusiasts | 4.62% | 3.36x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 3.10% | 48.09x |
| LL Bean | 1.68% | 23.23x |
| The North Face | 2.93% | 21.66x |
| Free People | 2.99% | 16.89x |
| Club Monaco | 0.78% | 16.71x |
| REI | 2.76% | 15.26x |
| Talbots | 7.27% | 13.68x |
| Intermix | 0.36% | 13.54x |
| Lorna Jane | 0.33% | 13.10x |
| Lululemon | 3.69% | 11.94x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 3.08% | 6.01x |
| Backpacking | 1.79% | 5.65x |
| Car Keys, Locks & Remotes | 0.46% | 5.18x |
| Pacific Northwest Sports & News Cluster | 1.54% | 4.52x |
| Maine Cluster | 2.05% | 4.15x |
| Low Carb Diets | 1.03% | 4.06x |
| Rhode Island Cluster | 1.28% | 4.02x |
| High-End Audio | 0.77% | 3.77x |
| Equestrian Cluster | 0.51% | 3.72x |
| Idaho Cluster | 1.54% | 3.67x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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