Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 133.2 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 1.39% | 4.33x |
| Oregon Ducks Fans | 4.07% | 4.21x |
| Oregon Trip Planners | 9.73% | 4.16x |
| Costco Deal Blog Readers | 0.79% | 3.36x |
| Oregon County and Local Fair Visitors | 7.35% | 3.27x |
| AT&T Wireless Customers | 0.21% | 3.25x |
| Restaurant Supply Shoppers | 0.30% | 3.05x |
| Work Comes First Travelers | 0.20% | 3.01x |
| Mood Lifters Researchers | 3.67% | 2.88x |
| Snowboard Enthusiasts | 1.59% | 2.65x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.45% | 22.64x |
| Club Monaco | 0.61% | 21.75x |
| Free People | 1.67% | 19.08x |
| Ralph Lauren | 1.32% | 18.72x |
| The North Face | 1.01% | 17.03x |
| Lululemon | 3.58% | 15.04x |
| LL Bean | 0.50% | 13.64x |
| Bonobos | 0.66% | 13.07x |
| Supreme | 0.07% | 12.61x |
| Tommy Bahama | 1.34% | 11.75x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.40% | 7.36x |
| Oregon News | 6.06% | 7.06x |
| Colorado Snow | 0.30% | 5.96x |
| New York City Education & News Cluster | 0.29% | 5.21x |
| Car Keys, Locks & Remotes | 0.46% | 5.18x |
| Tahoe & Reno Tourism | 0.40% | 4.56x |
| Travel Adventure | 0.40% | 4.44x |
| Vermont Cluster | 0.29% | 4.35x |
| Peru Media | 0.29% | 4.04x |
| Quotes & Inspiration | 0.20% | 3.69x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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