Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 384.4 Thousand Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 384.4 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 4.31% 2.84x
Oregon Trip Planners 5.72% 2.77x
Washington Skiers and Snowboarders 6.08% 2.63x
Ski and Snowboard Apparel Shoppers 5.01% 2.56x
Burger Enthusiast 0.06% 2.46x
Rock Climbing Enthusiasts 4.79% 2.27x
Sailing Enthusiasts 4.63% 2.26x
Cape Cod News Readers 4.21% 2.20x
Canada Trip Planners 3.47% 2.20x
Seattle Trip Planners 5.63% 2.16x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.

Location Composition Index
Patagonia 4.61% 21.38x
LL Bean 2.15% 16.08x
The North Face 5.50% 13.88x
Free People 6.47% 13.82x
Bonobos 3.92% 13.55x
Club Monaco 3.05% 12.73x
Intermix 2.04% 12.70x
REI 3.65% 11.81x
Lululemon 9.20% 10.75x
Ann Taylor 4.74% 10.09x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.71% 6.24x
Maine Cluster 1.96% 4.81x
Hipster Clothing 0.13% 4.65x
Bird Watching 0.23% 4.53x
Retail Industry News 0.23% 4.32x
Liberal Views on LGBTQ Rights and Pro-Choice 0.10% 4.06x
Real Estate Cluster 0.23% 3.96x
Tahoe & Reno Tourism 0.84% 3.83x
Canada Shopping - Lifestyle and Mommy Blogs 0.13% 3.77x
Pacific Northwest Sports & News Cluster 1.64% 3.54x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male