Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 384.4 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 4.31% | 2.84x |
| Oregon Trip Planners | 5.72% | 2.77x |
| Washington Skiers and Snowboarders | 6.08% | 2.63x |
| Ski and Snowboard Apparel Shoppers | 5.01% | 2.56x |
| Burger Enthusiast | 0.06% | 2.46x |
| Rock Climbing Enthusiasts | 4.79% | 2.27x |
| Sailing Enthusiasts | 4.63% | 2.26x |
| Cape Cod News Readers | 4.21% | 2.20x |
| Canada Trip Planners | 3.47% | 2.20x |
| Seattle Trip Planners | 5.63% | 2.16x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 4.61% | 21.38x |
| LL Bean | 2.15% | 16.08x |
| The North Face | 5.50% | 13.88x |
| Free People | 6.47% | 13.82x |
| Bonobos | 3.92% | 13.55x |
| Club Monaco | 3.05% | 12.73x |
| Intermix | 2.04% | 12.70x |
| REI | 3.65% | 11.81x |
| Lululemon | 9.20% | 10.75x |
| Ann Taylor | 4.74% | 10.09x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.71% | 6.24x |
| Maine Cluster | 1.96% | 4.81x |
| Hipster Clothing | 0.13% | 4.65x |
| Bird Watching | 0.23% | 4.53x |
| Retail Industry News | 0.23% | 4.32x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.10% | 4.06x |
| Real Estate Cluster | 0.23% | 3.96x |
| Tahoe & Reno Tourism | 0.84% | 3.83x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.13% | 3.77x |
| Pacific Northwest Sports & News Cluster | 1.64% | 3.54x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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