Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 193.2 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.13% | 3.92x |
| Food Bank Researchers | 2.13% | 3.38x |
| Cape Cod News Readers | 3.47% | 3.27x |
| AT&T Wireless Customers | 0.21% | 3.25x |
| Vermont Trip Planners | 3.73% | 3.05x |
| Canoeing and Kayaking Enthusiasts | 5.33% | 3.03x |
| North East State Fair Visitors | 5.73% | 3.02x |
| Telemedicine Content Readers | 1.33% | 2.89x |
| Harvard University Fans | 3.07% | 2.66x |
| Elite Cycling Gear Shoppers | 3.33% | 2.57x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 3.62% | 21.42x |
| LL Bean | 2.30% | 12.56x |
| The North Face | 4.17% | 10.65x |
| REI | 4.03% | 8.70x |
| Club Monaco | 1.24% | 8.31x |
| Free People | 4.85% | 7.97x |
| Bonobos | 1.64% | 7.20x |
| Intermix | 0.53% | 6.79x |
| Lululemon | 6.91% | 6.47x |
| Supreme | 0.05% | 6.38x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 2.67% | 6.90x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.40% | 6.30x |
| Tahoe & Reno Tourism | 0.67% | 6.28x |
| Rhode Island Cluster | 1.47% | 5.85x |
| Vermont Cluster | 0.40% | 5.85x |
| Home Furnishings | 0.28% | 5.70x |
| Car Keys, Locks & Remotes | 0.46% | 5.18x |
| New Hampshire News | 0.93% | 4.13x |
| Legal Information Research Cluster | 0.40% | 4.01x |
| Motorcycle Racing Researchers | 0.19% | 3.93x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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