Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 54.9 Thousand Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 10.51% 5.12x
Western Canada Skiers and Snowboarders 7.18% 4.69x
School Closings Updates Readers 3.33% 4.36x
Rock Climbing Enthusiasts 6.67% 4.18x
Oregon Trip Planners 7.44% 3.89x
Vermont Trip Planners 5.90% 3.82x
Ski and Snowboard Apparel Shoppers 6.15% 3.76x
Montana and Idaho Trip Planners 7.18% 3.76x
Global Destinations Reopening Researchers 3.59% 3.62x
Ski and Snowboard Enthusiasts 4.62% 3.36x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.

Location Composition Index
Patagonia 3.10% 48.09x
LL Bean 1.68% 23.23x
The North Face 2.93% 21.66x
Free People 2.99% 16.89x
Club Monaco 0.78% 16.71x
REI 2.76% 15.26x
Talbots 7.27% 13.68x
Intermix 0.36% 13.54x
Lorna Jane 0.33% 13.10x
Lululemon 3.69% 11.94x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.08% 6.01x
Backpacking 1.79% 5.65x
Car Keys, Locks & Remotes 0.46% 5.18x
Pacific Northwest Sports & News Cluster 1.54% 4.52x
Maine Cluster 2.05% 4.15x
Low Carb Diets 1.03% 4.06x
Rhode Island Cluster 1.28% 4.02x
High-End Audio 0.77% 3.77x
Equestrian Cluster 0.51% 3.72x
Idaho Cluster 1.54% 3.67x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male