Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 870 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 3.22% | 3.38x |
| Oregon Trip Planners | 4.22% | 3.37x |
| Western Canada Skiers and Snowboarders | 3.11% | 2.29x |
| Montana and Idaho Trip Planners | 2.60% | 2.15x |
| Washington Skiers and Snowboarders | 3.16% | 2.10x |
| Seattle Trip Planners | 3.28% | 1.96x |
| Seattle Seahawks Fans | 2.70% | 1.95x |
| Work Comes First Travelers | 0.02% | 1.86x |
| Cape Cod News Readers | 2.68% | 1.85x |
| Ski House Second Home Owners | 2.25% | 1.84x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.25% | 17.06x |
| Patagonia | 3.29% | 13.03x |
| Lorna Jane | 1.04% | 12.98x |
| Club Monaco | 2.23% | 12.68x |
| Ralph Lauren | 2.44% | 12.27x |
| LL Bean | 1.04% | 12.14x |
| Tommy Bahama | 4.76% | 12.10x |
| The North Face | 4.15% | 12.06x |
| Bonobos | 2.01% | 11.70x |
| Free People | 3.91% | 11.23x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.05% | 24.14x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 13.22x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 7.07x |
| Local & Travel England - North Midlands | 0.02% | 6.23x |
| Fashion & Cosmetics | 0.02% | 5.82x |
| Content Streamers & Downloaders | 0.03% | 5.18x |
| England Tourism | 0.02% | 4.73x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 4.14x |
| Tattoos & Costumes | 0.06% | 4.00x |
| Oregon News | 5.25% | 3.97x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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