Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 99.2 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Ski Enthusiasts.
| Interest | Composition | Index |
| Ski Enthusiasts | 7.50% | 4.70x |
| Winter Sports Destination Seekers | 2.45% | 3.46x |
| School Closings Updates Readers | 1.44% | 3.45x |
| AT&T Wireless Customers | 0.21% | 3.25x |
| Western Canada Skiers and Snowboarders | 4.18% | 3.18x |
| Executive Travelers | 1.30% | 3.02x |
| Luxury Second Home Owners | 1.88% | 3.00x |
| Food Bank Researchers | 1.59% | 2.94x |
| Canada Trip Planners | 3.32% | 2.90x |
| Ski and Snowboard Trip Planners | 5.05% | 2.89x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 4.74% | 24.53x |
| LL Bean | 2.84% | 14.55x |
| The North Face | 6.05% | 11.97x |
| Free People | 6.65% | 9.64x |
| REI | 5.02% | 9.13x |
| Intermix | 0.76% | 8.64x |
| Bonobos | 2.10% | 8.29x |
| Club Monaco | 1.29% | 7.57x |
| Lululemon | 8.16% | 6.76x |
| Anthropologie | 7.35% | 6.38x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.72% | 6.81x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.31% | 5.88x |
| Home Furnishings | 0.28% | 5.70x |
| Backpacking | 0.58% | 5.40x |
| Car Keys, Locks & Remotes | 0.46% | 5.18x |
| Maine Cluster | 2.16% | 5.09x |
| Hawaii News | 0.87% | 4.59x |
| DIY Decoration & Furniture | 0.38% | 4.49x |
| Caribbean Vacation | 0.29% | 3.99x |
| Philippines News | 0.58% | 3.93x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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