Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 731.8 Thousand Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 731.8 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Aspen Skiers and Snowboarders.

Interest Composition Index
Aspen Skiers and Snowboarders 3.09% 2.50x
Aspen Trip Planners 2.54% 2.49x
Oregon Ducks Fans 2.10% 2.44x
Western Canada Skiers and Snowboarders 2.60% 2.39x
Executive Travelers 2.49% 2.32x
Colorado Skiers and Snowboarders 2.83% 2.25x
Oregon Trip Planners 2.87% 2.22x
Luxury Retail Researchers 2.29% 2.16x
Surfers 2.11% 2.13x
Vermont Trip Planners 2.54% 2.12x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 4.32% 65.75x
Ann Taylor 3.64% 32.56x
Kate Spade 3.76% 31.78x
Intermix 1.38% 26.30x
Club Monaco 2.09% 23.06x
J. Crew 7.27% 20.04x
Lorna Jane 0.64% 19.68x
Free People 2.16% 19.31x
The North Face 4.41% 18.54x
Michael Kors 2.37% 16.92x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.53% 3.69x
Colorado Snow 0.87% 3.53x
New England & Ivy League Sports 0.64% 3.15x
Cars, Travel & Food 0.12% 3.06x
Oregon News 2.66% 3.04x
Retail Industry News 0.12% 2.65x
Work Productivity 0.31% 2.55x
Institutional Investing 0.13% 2.41x
New Hampshire News 0.51% 2.39x
Maine Cluster 0.61% 2.37x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male