Dstillery Audiences

SOTHEBYS REAL ESTATE

Audience Size: 568 Thousand Devices

Explore the Sothebys Real Estate Audience

Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 568 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.

Dstillery Crafted Audiences

INTERESTS

The Sothebys Real Estate audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sothebys Real Estate audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 3.90% 2.79x
Cape Cod News Readers 4.07% 2.53x
Oregon Trip Planners 4.69% 2.47x
Washington Skiers and Snowboarders 5.27% 2.43x
Seattle Trip Planners 6.03% 2.34x
Rowing Enthusiasts 4.01% 2.29x
Canada Trip Planners 3.19% 2.26x
Canoeing and Kayaking Enthusiasts 4.04% 2.19x
Rock Climbing Enthusiasts 3.90% 2.17x
Vermont Trip Planners 3.55% 2.09x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.

Location Composition Index
Patagonia 4.12% 18.12x
Intermix 2.36% 14.57x
LL Bean 1.67% 13.96x
Free People 4.93% 12.71x
The North Face 4.64% 12.45x
Bonobos 3.59% 12.07x
Club Monaco 2.70% 11.46x
Ralph Lauren 2.92% 11.08x
REI 3.24% 10.46x
Lululemon 8.66% 10.03x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 2.18% 5.73x
Holiday Gifts 0.14% 4.40x
Winter Sports & Gear 0.44% 4.38x
Home Printing 0.05% 3.84x
Hawaii News 1.56% 3.72x
Rhode Island Cluster 0.85% 3.62x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 3.46x
Tahoe & Reno Tourism 0.71% 3.37x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.32x
Professional Audio Visual 0.08% 3.28x
Composition Percentage: The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male