Explore the Sothebys Real Estate Audience
Below you'll find more information about the Sothebys Real Estate audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Sothebys Real Estate audience.
INTERESTS
The Sothebys Real Estate audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sothebys Real Estate audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 4.59% | 3.61x |
| AT&T Wireless Customers | 0.21% | 3.25x |
| Cape Cod News Readers | 4.92% | 3.05x |
| Ski and Snowboard Enthusiasts | 5.08% | 3.03x |
| Elite Cycling Gear Shoppers | 5.25% | 3.03x |
| Montana and Idaho Trip Planners | 6.23% | 2.95x |
| Vermont Trip Planners | 5.08% | 2.93x |
| Oregon Trip Planners | 6.23% | 2.86x |
| Rowing Enthusiasts | 5.25% | 2.85x |
| Ski and Snowboard Apparel Shoppers | 4.92% | 2.84x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Interest attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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APPAREL RETAILERS
The Sothebys Real Estate audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sothebys Real Estate audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 2.76% | 26.99x |
| LL Bean | 1.30% | 18.18x |
| The North Face | 3.48% | 17.80x |
| Free People | 4.51% | 17.04x |
| Club Monaco | 1.52% | 14.98x |
| Bonobos | 1.63% | 13.14x |
| REI | 2.23% | 12.56x |
| Intermix | 0.69% | 11.34x |
| Talbots | 5.43% | 11.25x |
| Lululemon | 4.82% | 10.89x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Location attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sothebys Real Estate audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.98% | 6.51x |
| New England Universities | 0.98% | 5.44x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.13% | 5.39x |
| Tahoe & Reno Tourism | 1.31% | 5.17x |
| Crossfit & Obstacle Race Enthusiasts | 0.49% | 4.82x |
| Maine Cluster | 2.62% | 4.39x |
| Personal Finance Researchers | 0.66% | 4.25x |
| Startup Investment | 0.49% | 4.25x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 2.62% | 4.12x |
| Vermont Cluster | 0.66% | 4.11x |
Composition Percentage:
The overlap percentage between the Sothebys Real Estate audience and the Content Affinity attribute.
Index: A comparison of the Sothebys Real Estate audience to the internet population.
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DEMOGRAPHICS
The Sothebys Real Estate audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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