Dstillery Audiences

SOULCYCLE

Audience Size: 28.1 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 8.60% 5.20x
New York City Events Researchers 5.88% 4.80x
Classical Music Enthusiasts 8.14% 4.60x
Online Grocery Shoppers 7.24% 4.33x
Opera Enthusiasts 9.05% 4.23x
Major Airline Customers 7.24% 4.22x
Restaurant Researchers 4.98% 4.22x
SEO Specialists 7.24% 4.11x
Yale University Fans 5.88% 4.04x
Insurance Professionals 8.14% 3.88x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Bonobos.

Location Composition Index
Bonobos 6.95% 112.48x
Uniqlo 3.63% 60.37x
Madewell 7.45% 45.70x
Club Monaco 1.48% 34.17x
Zara 3.38% 31.67x
Lorna Jane 1.17% 31.00x
Ann Taylor 3.45% 30.61x
American Apparel 3.38% 29.93x
Armani 2.89% 28.59x
Lululemon 7.69% 27.05x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.26% 8.06x
Writing Tools & Citation 3.62% 5.38x
New York City Family & Activity Cluster 4.07% 4.86x
Fantasy Name Generators 2.26% 4.81x
LGBTQ Advocacy 1.36% 4.70x
Poetry Fans 6.33% 4.48x
Pacific Northwest Sports & News Cluster 1.36% 4.10x
Hudson Valley New York Media 1.36% 4.08x
University Research 1.81% 3.82x
Health Issues Cluster 0.90% 3.81x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male