Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 469 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.06% | 5.58x |
| Online Grocery Shoppers | 9.10% | 3.64x |
| New York City Events Researchers | 8.37% | 3.61x |
| Ballet Enthusiasts | 8.60% | 3.57x |
| Burger Enthusiast | 1.88% | 3.12x |
| New York Trip Planners | 7.64% | 3.05x |
| Real Estate Decision Makers | 7.06% | 2.96x |
| Venture Capitalists | 5.83% | 2.85x |
| Restaurant Menu Researchers | 5.57% | 2.80x |
| SEO Specialists | 6.20% | 2.79x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.37% | 62.67x |
| Supreme | 1.45% | 55.55x |
| Intermix | 6.47% | 40.35x |
| Bonobos | 9.86% | 33.85x |
| Topshop | 2.83% | 33.82x |
| Calvin Klein | 2.88% | 33.55x |
| Joe's Jeans | 1.90% | 33.50x |
| Uniqlo | 9.34% | 32.82x |
| Zara | 13.75% | 31.66x |
| Club Monaco | 6.55% | 29.44x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.74% | 6.72x |
| NYC Tourist Attractions | 4.13% | 6.33x |
| New York City Real Estate Research Cluster | 3.40% | 6.27x |
| Franchising | 0.10% | 5.25x |
| Cosmetics Business | 0.12% | 5.24x |
| Philanthropy - Nonprofits | 0.19% | 4.62x |
| Greece Cluster | 0.06% | 4.54x |
| Meeting Planning & Hotels | 0.19% | 4.50x |
| European Museums, Restaurants & Events | 0.65% | 4.37x |
| Work Productivity | 0.54% | 4.30x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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