Dstillery Audiences

SOULCYCLE

Audience Size: 296.2 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 296.2 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.54% 4.23x
Ballet Enthusiasts 6.28% 4.00x
New York Trip Planners 5.62% 3.55x
Online Grocery Shoppers 9.72% 3.14x
Venture Capitalists 4.19% 3.13x
Executive Travelers 0.21% 3.03x
SEO Specialists 4.10% 2.98x
Real Estate Decision Makers 8.60% 2.97x
Broadway Fans 3.72% 2.93x
Home Interior Design Enthusiasts 4.10% 2.85x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.08% 102.19x
Intermix 4.83% 49.31x
Uniqlo 6.80% 45.63x
Club Monaco 5.44% 45.11x
Levi Strauss 5.81% 44.33x
Supreme 1.15% 42.25x
Zara 11.07% 36.27x
Patagonia 4.80% 35.39x
Armani 8.29% 34.06x
American Apparel 12.59% 34.04x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.13% 7.86x
Institutional Investing 0.50% 7.23x
New York City Education & News Cluster 3.10% 6.45x
NYC Tourist Attractions 4.25% 6.37x
Austin Cluster 2.41% 5.50x
Cosmetics Business 0.15% 4.86x
Film Production 0.50% 4.81x
Philanthropy - Nonprofits 0.21% 4.78x
Marketing Professionals 1.03% 4.48x
Retail Industry News 0.24% 4.45x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male