Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 8.53% | 5.41x |
| Ballet Enthusiasts | 6.98% | 5.33x |
| School Closings Updates Readers | 3.88% | 5.15x |
| Home Interior Design Enthusiasts | 6.20% | 4.99x |
| E-cycling Enthusiasts | 8.53% | 4.56x |
| Getaways Researchers | 5.43% | 4.56x |
| Los Angeles Activities Researchers | 5.43% | 4.38x |
| New York City Events Researchers | 4.65% | 4.30x |
| Readers of Israeli News in English | 6.20% | 3.98x |
| Cricket Enthusiasts | 5.43% | 3.91x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.20% | 85.33x |
| Zara | 8.94% | 81.65x |
| American Apparel | 8.94% | 79.69x |
| Ann Taylor | 6.30% | 54.84x |
| Free People | 7.11% | 46.96x |
| Lululemon | 12.40% | 45.32x |
| Anthropologie | 10.98% | 42.41x |
| Urban Outfitters | 8.33% | 40.49x |
| Hugo Boss | 6.10% | 38.59x |
| The North Face | 4.07% | 33.94x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 3.88% | 5.95x |
| University Research | 2.16% | 4.26x |
| India Bollywood, Weddings & Gossip | 1.55% | 3.83x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.55% | 3.45x |
| Insurance Cluster | 0.27% | 3.39x |
| Space & National Security | 1.09% | 3.34x |
| Chat Rooms | 0.05% | 3.30x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.23% | 3.30x |
| Canada General Information Seeker Cluster | 1.89% | 3.19x |
| Israel News | 4.65% | 3.17x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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