Dstillery Audiences

SOULCYCLE

Audience Size: 61.9 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 61.9 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.90% 3.29x
New York Trip Planners 4.29% 3.19x
Online Grocery Shoppers 7.96% 3.12x
Real Estate Decision Makers 6.69% 3.03x
Venture Capitalists 2.50% 2.97x
Last Minute Travelers 3.44% 2.93x
Broadway Fans 2.68% 2.83x
United Arab Emirates Trip Planners 2.60% 2.68x
Shared Work Space Researchers 2.17% 2.59x
San Francisco Trip Planners 3.51% 2.55x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Michael Kors.

Location Composition Index
Michael Kors 3.76% 37.61x
Club Monaco 3.51% 33.66x
Banana Republic 8.91% 18.28x
J. Crew 6.73% 16.35x
The North Face 3.14% 12.37x
Brooks Brothers 4.64% 10.17x
REI 5.04% 10.16x
Gymboree 1.48% 5.03x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.99% 6.66x
New York City Education & News Cluster 2.79% 6.32x
NYC Tourist Attractions 3.57% 6.23x
Austin Cluster 1.68% 4.84x
LGBTQ Advocacy 1.78% 4.04x
Art News & Products 0.35% 3.92x
Hudson Valley New York Media 0.92% 3.74x
Broadway Information 0.89% 3.65x
Film Production 0.31% 3.44x
Startup Investment 0.79% 3.40x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.