Dstillery Audiences

SOULCYCLE

Audience Size: 267.6 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 267.6 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.36% 9.32x
Ballet Enthusiasts 10.26% 7.76x
Online Grocery Shoppers 10.99% 7.24x
Broadway Fans 8.79% 6.56x
New York Trip Planners 9.52% 6.37x
Restaurant Menu Researchers 8.42% 5.85x
Real Estate Decision Makers 8.42% 5.36x
Stay-at-Home Parents 8.42% 5.30x
New York Rangers Fans 7.69% 4.59x
Men's Shoe Shoppers 6.96% 4.44x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.40% 85.19x
Supreme 1.26% 73.19x
Topshop 2.61% 50.73x
Intermix 5.27% 49.85x
Bonobos 9.62% 44.44x
Uniqlo 10.92% 44.20x
Joe's Jeans 1.27% 42.98x
Calvin Klein 2.72% 40.65x
Zara 14.82% 38.17x
Patagonia 5.82% 37.17x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.76% 19.64x
New York City Real Estate Research Cluster 4.03% 13.40x
New York City Family & Activity Cluster 9.16% 12.23x
Hudson Valley New York Media 4.40% 10.57x
New England Universities 1.47% 7.74x
Broadway Information 1.83% 7.73x
New England & Ivy League Sports 0.82% 7.38x
Weight Lifting Enthusiasts 1.47% 6.86x
Fashion Cluster 2.56% 6.30x
Writing & Publishing 0.55% 6.02x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male