Dstillery Audiences

SOULCYCLE

Audience Size: 431 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 431 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.21% 6.96x
Ballet Enthusiasts 12.17% 4.37x
New York City Events Researchers 11.13% 4.18x
Online Grocery Shoppers 11.34% 4.11x
New York Trip Planners 9.25% 3.43x
Real Estate Decision Makers 8.99% 3.42x
Restaurant Menu Researchers 8.05% 3.20x
Venture Capitalists 7.94% 3.14x
Opera Enthusiasts 7.57% 2.96x
Pre-Measured Grocery Shoppers 7.68% 2.82x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.51% 62.49x
Supreme 1.36% 62.11x
Intermix 6.44% 41.06x
Topshop 3.14% 39.18x
Bonobos 10.76% 37.83x
Joe's Jeans 1.80% 37.72x
Calvin Klein 3.06% 35.16x
Uniqlo 11.54% 34.87x
Zara 16.01% 32.20x
Club Monaco 7.49% 31.83x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.10% 8.61x
Cosmetics Business 0.13% 8.39x
New York City Real Estate Research Cluster 3.48% 8.12x
NYC Tourist Attractions 4.33% 7.97x
Institutional Investing 0.40% 6.89x
Art News & Products 0.45% 6.58x
Alternative Movie Streaming 0.16% 5.72x
Office Furniture Design 0.11% 5.57x
France Online Music & Quiz Content Cluster 0.11% 5.48x
Marketing Professionals 0.75% 5.06x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male