Dstillery Audiences

SOULCYCLE

Audience Size: 458.6 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 458.6 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.58x
Ballet Enthusiasts 9.08% 4.59x
Online Grocery Shoppers 10.09% 4.53x
New York City Events Researchers 8.31% 4.41x
New York Trip Planners 8.06% 3.86x
Real Estate Decision Makers 7.82% 3.77x
Restaurant Menu Researchers 5.90% 3.51x
Venture Capitalists 6.12% 3.47x
Burger Enthusiast 1.80% 3.19x
Opera Enthusiasts 5.77% 3.09x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Supreme.

Location Composition Index
Supreme 1.51% 63.67x
Everlane 1.47% 60.87x
Intermix 6.68% 40.82x
Joe's Jeans 1.83% 37.17x
Topshop 3.05% 35.23x
Bonobos 10.39% 35.00x
Calvin Klein 2.92% 34.37x
Uniqlo 10.79% 33.72x
Zara 15.08% 32.11x
Saint Laurent Paris 5.04% 30.86x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.73% 8.88x
New York City Real Estate Research Cluster 3.61% 8.74x
Cosmetics Business 0.14% 8.01x
Institutional Investing 0.49% 7.55x
New York City Education & News Cluster 2.71% 7.55x
Alternative Movie Streaming 0.22% 6.22x
Philanthropy - Nonprofits 0.16% 5.18x
Higher-End Fashion Brands 0.16% 5.03x
France Online Music & Quiz Content Cluster 0.08% 4.78x
Marketing Professionals 0.77% 4.61x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male