Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 125.1 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.55% | 3.20x |
| Venture Capitalists | 2.94% | 3.05x |
| Online Grocery Shoppers | 8.33% | 3.04x |
| Executive Travelers | 3.17% | 2.93x |
| Real Estate Decision Makers | 6.58% | 2.79x |
| Luxury Womens Brands Shoppers | 3.80% | 2.77x |
| United Arab Emirates Trip Planners | 2.75% | 2.60x |
| Broadway Fans | 2.59% | 2.49x |
| Restaurant Menu Researchers | 2.98% | 2.47x |
| Last Minute Travelers | 2.84% | 2.42x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 4.28% | 59.47x |
| Uniqlo | 4.32% | 55.25x |
| Intermix | 2.78% | 52.83x |
| Madewell | 4.64% | 48.96x |
| Club Monaco | 4.33% | 47.82x |
| Zara | 7.51% | 45.68x |
| American Apparel | 7.70% | 45.31x |
| Patagonia | 3.11% | 44.32x |
| Armani | 5.56% | 42.03x |
| H&M | 9.71% | 40.00x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.14% | 6.52x |
| NYC Tourist Attractions | 3.73% | 6.00x |
| New York City Education & News Cluster | 2.57% | 5.76x |
| Startup Investment | 1.00% | 3.82x |
| Fashion Cluster | 1.87% | 3.73x |
| Hudson Valley New York Media | 0.91% | 3.53x |
| LGBTQ Advocacy | 1.53% | 3.45x |
| European Museums, Restaurants & Events | 0.52% | 3.34x |
| Marketing Professionals | 0.68% | 3.26x |
| Broadway Information | 0.75% | 2.90x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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