Dstillery Audiences

SOULCYCLE

Audience Size: 115.7 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 115.7 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 10.37% 6.04x
New York City Events Researchers 5.93% 5.33x
Rideshare App Users 5.19% 4.81x
Last Minute Travelers 7.41% 4.75x
United Arab Emirates Trip Planners 5.93% 4.71x
Online Grocery Shoppers 6.67% 4.45x
New York Trip Planners 6.67% 4.42x
Harvard University Fans 5.93% 4.31x
Men's Shoe Shoppers 5.93% 4.11x
Las Vegas Nightlife Researchers 8.89% 4.10x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 0.98% 103.45x
Supreme 0.81% 80.40x
Topshop 1.67% 66.74x
Bonobos 7.44% 56.06x
Intermix 3.60% 55.39x
Uniqlo 8.19% 54.59x
Joe's Jeans 0.75% 46.57x
Saint Laurent Paris 3.26% 42.92x
Zara 10.56% 41.63x
American Apparel 12.46% 41.42x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New England & Ivy League Sports.

Content Affinity Composition Index
New England & Ivy League Sports 0.82% 7.38x
Washington & Northern Virginia 5.93% 7.16x
Fashion Cluster 2.96% 6.40x
Luxury Sneakers 3.70% 6.34x
San Diego Cluster 3.70% 6.15x
Brazil & Portugal News 0.41% 5.43x
New York City Family & Activity Cluster 4.44% 5.22x
Math Education 2.22% 4.98x
Canadian Homes 4.44% 4.76x
LGBTQ Advocacy 2.22% 4.62x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male