Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 421.4 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.06% | 5.58x |
| Online Grocery Shoppers | 9.06% | 3.76x |
| New York City Events Researchers | 8.62% | 3.66x |
| Ballet Enthusiasts | 8.66% | 3.60x |
| Venture Capitalists | 6.53% | 3.49x |
| Real Estate Decision Makers | 7.77% | 3.22x |
| Luxury Womens Brands Shoppers | 4.80% | 2.70x |
| New York Trip Planners | 7.02% | 2.66x |
| Broadway Fans | 5.60% | 2.65x |
| Restaurant Menu Researchers | 5.11% | 2.60x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Curious about what else the SoulCycle audience is interested in?
Sign Up
APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.28% | 64.34x |
| Supreme | 1.67% | 37.92x |
| Intermix | 5.82% | 37.60x |
| Bonobos | 6.07% | 32.26x |
| Uniqlo | 7.75% | 31.14x |
| Levi Strauss | 6.46% | 30.09x |
| Club Monaco | 5.85% | 28.88x |
| Zara | 12.65% | 28.06x |
| Topshop | 1.34% | 27.94x |
| Calvin Klein | 3.25% | 24.83x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Want to find more of the SoulCycle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 16.25x |
| Washington D.C. Hotels | 0.01% | 11.57x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 10.59x |
| England Tourism | 0.03% | 9.21x |
| Decoration & Fabric | 0.01% | 8.30x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 7.26x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.55x |
| New York City Education & News Cluster | 4.04% | 6.36x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.35x |
| NYC Tourist Attractions | 5.82% | 5.35x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Want to see more of the Content Affinities the SoulCycle audience visits?
Sign Up
DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the SoulCycle audience?
Sign Up