Dstillery Audiences

SOULCYCLE

Audience Size: 12.7 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 8.53% 5.41x
Ballet Enthusiasts 6.98% 5.33x
School Closings Updates Readers 3.88% 5.15x
Home Interior Design Enthusiasts 6.20% 4.99x
E-cycling Enthusiasts 8.53% 4.56x
Getaways Researchers 5.43% 4.56x
Los Angeles Activities Researchers 5.43% 4.38x
New York City Events Researchers 4.65% 4.30x
Readers of Israeli News in English 6.20% 3.98x
Cricket Enthusiasts 5.43% 3.91x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Madewell.

Location Composition Index
Madewell 12.20% 85.33x
Zara 8.94% 81.65x
American Apparel 8.94% 79.69x
Ann Taylor 6.30% 54.84x
Free People 7.11% 46.96x
Lululemon 12.40% 45.32x
Anthropologie 10.98% 42.41x
Urban Outfitters 8.33% 40.49x
Hugo Boss 6.10% 38.59x
The North Face 4.07% 33.94x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.88% 5.95x
University Research 2.16% 4.26x
India Bollywood, Weddings & Gossip 1.55% 3.83x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.55% 3.45x
Insurance Cluster 0.27% 3.39x
Space & National Security 1.09% 3.34x
Chat Rooms 0.05% 3.30x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.23% 3.30x
Canada General Information Seeker Cluster 1.89% 3.19x
Israel News 4.65% 3.17x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female