Dstillery Audiences

SOULCYCLE

Audience Size: 77.4 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.47% 8.51x
School Closings Updates Readers 2.85% 5.94x
Ballet Enthusiasts 6.76% 5.42x
Online Grocery Shoppers 7.12% 4.74x
Miami Trip Planners 6.05% 4.07x
E-cycling Enthusiasts 6.41% 3.97x
Major Airline Customers 5.69% 3.84x
Caribbean Trip Planners 6.05% 3.74x
Tequila Enthusiasts 3.91% 3.56x
Readers of Puerto Rican Content 7.12% 3.54x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 0.36% 56.69x
Bonobos 11.02% 39.81x
Intermix 3.22% 33.58x
Joe's Jeans 1.07% 23.73x
Uniqlo 5.52% 21.98x
Lorna Jane 3.98% 21.82x
Topshop 0.82% 21.74x
Saint Laurent Paris 2.11% 19.84x
Madewell 14.52% 18.52x
Armani 8.27% 18.44x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.63% 7.32x
New York City Real Estate Research Cluster 1.07% 5.90x
Travel Adventure 1.07% 5.66x
University Research 1.07% 4.23x
Local Events & Travel Guide 1.42% 4.16x
New Jersey Travel Location Cluster 0.71% 3.80x
Party Planning & Invitations 0.87% 3.41x
Insurance Cluster 0.27% 3.39x
Luxury Sneakers 1.07% 3.38x
Poetry Fans 3.91% 3.37x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male