Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 8.60% | 5.20x |
| New York City Events Researchers | 5.88% | 4.80x |
| Classical Music Enthusiasts | 8.14% | 4.60x |
| Online Grocery Shoppers | 7.24% | 4.33x |
| Opera Enthusiasts | 9.05% | 4.23x |
| Major Airline Customers | 7.24% | 4.22x |
| Restaurant Researchers | 4.98% | 4.22x |
| SEO Specialists | 7.24% | 4.11x |
| Yale University Fans | 5.88% | 4.04x |
| Insurance Professionals | 8.14% | 3.88x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 6.95% | 112.48x |
| Uniqlo | 3.63% | 60.37x |
| Madewell | 7.45% | 45.70x |
| Club Monaco | 1.48% | 34.17x |
| Zara | 3.38% | 31.67x |
| Lorna Jane | 1.17% | 31.00x |
| Ann Taylor | 3.45% | 30.61x |
| American Apparel | 3.38% | 29.93x |
| Armani | 2.89% | 28.59x |
| Lululemon | 7.69% | 27.05x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.26% | 8.06x |
| Writing Tools & Citation | 3.62% | 5.38x |
| New York City Family & Activity Cluster | 4.07% | 4.86x |
| Fantasy Name Generators | 2.26% | 4.81x |
| LGBTQ Advocacy | 1.36% | 4.70x |
| Poetry Fans | 6.33% | 4.48x |
| Pacific Northwest Sports & News Cluster | 1.36% | 4.10x |
| Hudson Valley New York Media | 1.36% | 4.08x |
| University Research | 1.81% | 3.82x |
| Health Issues Cluster | 0.90% | 3.81x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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