Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 1.99% | 6.56x |
| Austin Trip Planners | 6.27% | 5.62x |
| Houston Trip Planners | 4.28% | 3.98x |
| Houston Activity Researchers | 2.93% | 3.77x |
| Texas Longhorn Fans | 5.75% | 3.72x |
| Texas County and Local Fair Visitors | 6.48% | 3.01x |
| Texas Trip Planners | 4.60% | 2.57x |
| Business Decision Makers | 2.61% | 2.39x |
| Medicaid Researchers | 2.19% | 2.33x |
| San Diego Activities Researchers | 1.04% | 2.31x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.40% | 64.20x |
| Intermix | 0.81% | 31.96x |
| Topshop | 0.23% | 25.96x |
| Bonobos | 1.50% | 25.84x |
| Uniqlo | 1.22% | 20.04x |
| Zara | 2.05% | 17.66x |
| Madewell | 2.44% | 17.64x |
| H&M | 5.72% | 15.21x |
| Lorna Jane | 0.55% | 14.69x |
| The North Face | 1.13% | 14.61x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 6.79% | 14.39x |
| Data, Analytics & Coding | 0.21% | 5.70x |
| Caribbean Cluster | 0.52% | 5.65x |
| Texas University Athletics | 1.36% | 5.53x |
| Texas News | 3.87% | 5.48x |
| Dial-Up Internet | 0.42% | 5.16x |
| Northern Texas Cluster | 2.72% | 4.66x |
| Appliances & Reviews | 0.31% | 3.86x |
| Texas News Cluster | 0.52% | 3.64x |
| India Cluster | 0.31% | 3.61x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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