Dstillery Audiences

SOULCYCLE

Audience Size: 55.7 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 55.7 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.21% 5.12x
Ballet Enthusiasts 6.25% 4.73x
Getaways Researchers 3.82% 4.55x
School Closings Updates Readers 2.43% 4.22x
E-cycling Enthusiasts 6.60% 4.02x
Real Estate Decision Makers 5.21% 3.71x
California Trip Planners 4.86% 3.49x
Shared Work Space Researchers 5.56% 3.44x
Business Communication Product Researchers 5.21% 3.30x
Restaurant Menu Researchers 3.82% 3.28x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Bonobos.

Location Composition Index
Bonobos 8.87% 49.25x
Intermix 2.19% 35.18x
Joe's Jeans 0.90% 29.48x
Topshop 0.55% 26.71x
Lorna Jane 3.16% 26.55x
Uniqlo 4.30% 26.51x
Saint Laurent Paris 1.54% 24.87x
Madewell 11.21% 23.02x
Armani 6.13% 21.72x
Zara 6.00% 21.17x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.08% 8.57x
Pacific Northwest Sports & News Cluster 1.49% 5.19x
College Planning 1.39% 4.57x
New York City Family & Activity Cluster 3.47% 4.45x
Fashion Cluster 1.39% 4.13x
Teaching Tools for Kids 0.69% 3.90x
Insurance Cluster 0.27% 3.39x
K-12 Teacher Resources 0.69% 3.36x
Chat Rooms 0.05% 3.30x
Las Vegas Hotels 2.43% 3.26x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male