Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 115.7 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 10.37% | 6.04x |
| New York City Events Researchers | 5.93% | 5.33x |
| Rideshare App Users | 5.19% | 4.81x |
| Last Minute Travelers | 7.41% | 4.75x |
| United Arab Emirates Trip Planners | 5.93% | 4.71x |
| Online Grocery Shoppers | 6.67% | 4.45x |
| New York Trip Planners | 6.67% | 4.42x |
| Harvard University Fans | 5.93% | 4.31x |
| Men's Shoe Shoppers | 5.93% | 4.11x |
| Las Vegas Nightlife Researchers | 8.89% | 4.10x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.98% | 103.45x |
| Supreme | 0.81% | 80.40x |
| Topshop | 1.67% | 66.74x |
| Bonobos | 7.44% | 56.06x |
| Intermix | 3.60% | 55.39x |
| Uniqlo | 8.19% | 54.59x |
| Joe's Jeans | 0.75% | 46.57x |
| Saint Laurent Paris | 3.26% | 42.92x |
| Zara | 10.56% | 41.63x |
| American Apparel | 12.46% | 41.42x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 0.82% | 7.38x |
| Washington & Northern Virginia | 5.93% | 7.16x |
| Fashion Cluster | 2.96% | 6.40x |
| Luxury Sneakers | 3.70% | 6.34x |
| San Diego Cluster | 3.70% | 6.15x |
| Brazil & Portugal News | 0.41% | 5.43x |
| New York City Family & Activity Cluster | 4.44% | 5.22x |
| Math Education | 2.22% | 4.98x |
| Canadian Homes | 4.44% | 4.76x |
| LGBTQ Advocacy | 2.22% | 4.62x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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