Dstillery Audiences

SOULCYCLE

Audience Size: 421.4 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 421.4 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.58x
Online Grocery Shoppers 9.06% 3.76x
New York City Events Researchers 8.62% 3.66x
Ballet Enthusiasts 8.66% 3.60x
Venture Capitalists 6.53% 3.49x
Real Estate Decision Makers 7.77% 3.22x
Luxury Womens Brands Shoppers 4.80% 2.70x
New York Trip Planners 7.02% 2.66x
Broadway Fans 5.60% 2.65x
Restaurant Menu Researchers 5.11% 2.60x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.28% 64.34x
Supreme 1.67% 37.92x
Intermix 5.82% 37.60x
Bonobos 6.07% 32.26x
Uniqlo 7.75% 31.14x
Levi Strauss 6.46% 30.09x
Club Monaco 5.85% 28.88x
Zara 12.65% 28.06x
Topshop 1.34% 27.94x
Calvin Klein 3.25% 24.83x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 16.25x
Washington D.C. Hotels 0.01% 11.57x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 10.59x
England Tourism 0.03% 9.21x
Decoration & Fabric 0.01% 8.30x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 7.26x
Home Décor, Furniture, & Decorating 0.01% 6.55x
New York City Education & News Cluster 4.04% 6.36x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.35x
NYC Tourist Attractions 5.82% 5.35x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male