Dstillery Audiences

SOULCYCLE

Audience Size: 125.1 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 125.1 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.55% 3.20x
Venture Capitalists 2.94% 3.05x
Online Grocery Shoppers 8.33% 3.04x
Executive Travelers 3.17% 2.93x
Real Estate Decision Makers 6.58% 2.79x
Luxury Womens Brands Shoppers 3.80% 2.77x
United Arab Emirates Trip Planners 2.75% 2.60x
Broadway Fans 2.59% 2.49x
Restaurant Menu Researchers 2.98% 2.47x
Last Minute Travelers 2.84% 2.42x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Levi Strauss.

Location Composition Index
Levi Strauss 4.28% 59.47x
Uniqlo 4.32% 55.25x
Intermix 2.78% 52.83x
Madewell 4.64% 48.96x
Club Monaco 4.33% 47.82x
Zara 7.51% 45.68x
American Apparel 7.70% 45.31x
Patagonia 3.11% 44.32x
Armani 5.56% 42.03x
H&M 9.71% 40.00x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.14% 6.52x
NYC Tourist Attractions 3.73% 6.00x
New York City Education & News Cluster 2.57% 5.76x
Startup Investment 1.00% 3.82x
Fashion Cluster 1.87% 3.73x
Hudson Valley New York Media 0.91% 3.53x
LGBTQ Advocacy 1.53% 3.45x
European Museums, Restaurants & Events 0.52% 3.34x
Marketing Professionals 0.68% 3.26x
Broadway Information 0.75% 2.90x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male