Dstillery Audiences

SOULCYCLE

Audience Size: 472.3 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 472.3 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.58x
New York City Events Researchers 8.74% 4.31x
Ballet Enthusiasts 8.12% 4.06x
Online Grocery Shoppers 8.95% 3.86x
Real Estate Decision Makers 7.38% 3.69x
New York Trip Planners 8.02% 3.41x
Venture Capitalists 4.80% 2.96x
Restaurant Menu Researchers 4.97% 2.91x
Investment Banking Professionals 4.87% 2.72x
Last Minute Travelers 5.42% 2.65x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.28% 67.80x
Supreme 1.44% 49.36x
Intermix 5.97% 39.62x
Bonobos 7.48% 34.90x
Uniqlo 7.97% 32.69x
Topshop 1.91% 32.14x
Zara 12.63% 30.60x
Club Monaco 5.49% 29.40x
Calvin Klein 2.82% 29.30x
Joe's Jeans 1.89% 28.88x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 16.25x
Washington D.C. Hotels 0.01% 11.57x
Decoration & Fabric 0.01% 8.30x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.17x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 7.26x
Home Décor, Furniture, & Decorating 0.01% 6.55x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.35x
NYC Tourist Attractions 5.85% 6.27x
New York City Real Estate Research Cluster 4.37% 6.26x
Assorted Topics (Television, Origami, Men's Health) 0.07% 6.18x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male