Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 52.7 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 11.38% | 7.31x |
| Texas Longhorn Fans | 8.40% | 4.11x |
| New York City Events Researchers | 4.36% | 4.08x |
| Texas Activity Researchers | 2.02% | 3.61x |
| Houston Activity Researchers | 3.62% | 3.27x |
| Telemedicine Content Readers | 1.28% | 3.16x |
| Texas County and Local Fair Visitors | 7.87% | 3.14x |
| Ivy League College Researchers | 1.38% | 2.92x |
| Modern Art Museum Researchers | 2.55% | 2.87x |
| Ballet Enthusiasts | 3.72% | 2.74x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Curious about what else the SoulCycle audience is interested in?
Sign Up
APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 7.37% | 58.64x |
| Intermix | 2.41% | 50.83x |
| Uniqlo | 4.33% | 39.01x |
| Lorna Jane | 2.70% | 35.35x |
| Joe's Jeans | 0.53% | 28.87x |
| Madewell | 9.92% | 28.00x |
| Topshop | 0.42% | 27.52x |
| Saint Laurent Paris | 1.46% | 27.03x |
| Armani | 5.51% | 25.83x |
| Zara | 5.07% | 24.81x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Want to find more of the SoulCycle audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 10.21% | 12.62x |
| NYC Tourist Attractions | 1.17% | 8.37x |
| Peru Media | 0.53% | 7.89x |
| Gossip & Entertainment | 0.96% | 5.62x |
| Caribbean Cluster | 0.64% | 5.39x |
| Texas News | 5.64% | 4.98x |
| Legal Information Research Cluster | 0.32% | 4.75x |
| Dial-Up Internet | 0.43% | 4.33x |
| India Cluster | 0.43% | 4.23x |
| Children's Learning Tools | 0.43% | 3.99x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Want to see more of the Content Affinities the SoulCycle audience visits?
Sign Up
DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the SoulCycle audience?
Sign Up