Dstillery Audiences

SOULCYCLE

Audience Size: 16.3 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.29% 7.45x
Telemedicine Content Readers 4.92% 6.63x
Online Grocery Shoppers 10.38% 6.27x
Real Estate Decision Makers 9.84% 6.23x
School Closings Updates Readers 4.92% 5.95x
United Arab Emirates Trip Planners 7.10% 5.30x
Restaurant Menu Researchers 8.74% 5.28x
Food Bank Researchers 3.83% 5.00x
Venture Capitalists 6.01% 4.43x
Post COVID-19 Restaurant Reopening Researchers 3.28% 4.33x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Bonobos.

Location Composition Index
Bonobos 8.21% 156.53x
Uniqlo 4.44% 137.65x
Armani 4.76% 80.77x
Madewell 8.71% 79.77x
Club Monaco 2.19% 79.23x
Zara 5.42% 71.41x
American Apparel 7.28% 66.73x
Ann Taylor 4.33% 52.91x
Lululemon 11.72% 49.97x
Free People 5.97% 46.23x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.37% 11.02x
New Jersey Travel Location Cluster 1.64% 5.57x
Sports - Climbing, Non-traditional 2.19% 4.67x
Backpacking 1.64% 4.48x
Hudson Valley New York Media 2.19% 4.18x
New York City Family & Activity Cluster 3.83% 4.13x
New Hampshire News 1.48% 3.80x
Psychics & Horoscopes 2.40% 3.69x
Canada General Information Seeker Cluster 1.60% 3.64x
Photography 1.64% 3.57x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male