Dstillery Audiences

SOULCYCLE

Audience Size: 102.6 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 1.99% 6.56x
Austin Trip Planners 6.27% 5.62x
Houston Trip Planners 4.28% 3.98x
Houston Activity Researchers 2.93% 3.77x
Texas Longhorn Fans 5.75% 3.72x
Texas County and Local Fair Visitors 6.48% 3.01x
Texas Trip Planners 4.60% 2.57x
Business Decision Makers 2.61% 2.39x
Medicaid Researchers 2.19% 2.33x
San Diego Activities Researchers 1.04% 2.31x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Supreme.

Location Composition Index
Supreme 0.40% 64.20x
Intermix 0.81% 31.96x
Topshop 0.23% 25.96x
Bonobos 1.50% 25.84x
Uniqlo 1.22% 20.04x
Zara 2.05% 17.66x
Madewell 2.44% 17.64x
H&M 5.72% 15.21x
Lorna Jane 0.55% 14.69x
The North Face 1.13% 14.61x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 6.79% 14.39x
Data, Analytics & Coding 0.21% 5.70x
Caribbean Cluster 0.52% 5.65x
Texas University Athletics 1.36% 5.53x
Texas News 3.87% 5.48x
Dial-Up Internet 0.42% 5.16x
Northern Texas Cluster 2.72% 4.66x
Appliances & Reviews 0.31% 3.86x
Texas News Cluster 0.52% 3.64x
India Cluster 0.31% 3.61x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female