Dstillery Audiences

SOULCYCLE

Audience Size: 52.7 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 52.7 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 11.38% 7.31x
Texas Longhorn Fans 8.40% 4.11x
New York City Events Researchers 4.36% 4.08x
Texas Activity Researchers 2.02% 3.61x
Houston Activity Researchers 3.62% 3.27x
Telemedicine Content Readers 1.28% 3.16x
Texas County and Local Fair Visitors 7.87% 3.14x
Ivy League College Researchers 1.38% 2.92x
Modern Art Museum Researchers 2.55% 2.87x
Ballet Enthusiasts 3.72% 2.74x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Bonobos.

Location Composition Index
Bonobos 7.37% 58.64x
Intermix 2.41% 50.83x
Uniqlo 4.33% 39.01x
Lorna Jane 2.70% 35.35x
Joe's Jeans 0.53% 28.87x
Madewell 9.92% 28.00x
Topshop 0.42% 27.52x
Saint Laurent Paris 1.46% 27.03x
Armani 5.51% 25.83x
Zara 5.07% 24.81x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 10.21% 12.62x
NYC Tourist Attractions 1.17% 8.37x
Peru Media 0.53% 7.89x
Gossip & Entertainment 0.96% 5.62x
Caribbean Cluster 0.64% 5.39x
Texas News 5.64% 4.98x
Legal Information Research Cluster 0.32% 4.75x
Dial-Up Internet 0.43% 4.33x
India Cluster 0.43% 4.23x
Children's Learning Tools 0.43% 3.99x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female