Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 415.8 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.63% | 4.47x |
| Ballet Enthusiasts | 6.37% | 4.28x |
| New York Trip Planners | 6.11% | 3.61x |
| Venture Capitalists | 4.16% | 3.44x |
| Online Grocery Shoppers | 10.41% | 3.33x |
| Restaurant Menu Researchers | 4.10% | 3.24x |
| Home Interior Design Enthusiasts | 4.17% | 3.13x |
| Broadway Fans | 3.99% | 3.00x |
| Real Estate Decision Makers | 9.03% | 2.92x |
| Luxury Retail Researchers | 4.04% | 2.79x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.25% | 87.84x |
| Intermix | 5.47% | 46.51x |
| Supreme | 1.47% | 43.66x |
| Club Monaco | 5.41% | 43.14x |
| Levi Strauss | 6.25% | 41.51x |
| Bonobos | 2.85% | 40.53x |
| Uniqlo | 7.31% | 39.86x |
| Zara | 12.67% | 34.36x |
| American Apparel | 14.90% | 30.87x |
| Topshop | 0.53% | 29.55x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.37% | 6.90x |
| NYC Tourist Attractions | 4.42% | 5.93x |
| New York City Education & News Cluster | 2.99% | 5.91x |
| Business News & Information Readers | 1.74% | 3.63x |
| Startup Investment | 1.52% | 3.61x |
| Fashion Cluster | 2.13% | 3.56x |
| New York City Family & Activity Cluster | 2.32% | 3.34x |
| San Francisco Bay Area Cluster | 3.11% | 2.99x |
| Legal Information Research Cluster | 1.66% | 2.95x |
| Furniture & Home Improvement | 2.12% | 2.78x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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