Dstillery Audiences

SOULCYCLE

Audience Size: 469 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 469 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.58x
Online Grocery Shoppers 9.10% 3.64x
New York City Events Researchers 8.37% 3.61x
Ballet Enthusiasts 8.60% 3.57x
Burger Enthusiast 1.88% 3.12x
New York Trip Planners 7.64% 3.05x
Real Estate Decision Makers 7.06% 2.96x
Venture Capitalists 5.83% 2.85x
Restaurant Menu Researchers 5.57% 2.80x
SEO Specialists 6.20% 2.79x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.37% 62.67x
Supreme 1.45% 55.55x
Intermix 6.47% 40.35x
Bonobos 9.86% 33.85x
Topshop 2.83% 33.82x
Calvin Klein 2.88% 33.55x
Joe's Jeans 1.90% 33.50x
Uniqlo 9.34% 32.82x
Zara 13.75% 31.66x
Club Monaco 6.55% 29.44x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.74% 6.72x
NYC Tourist Attractions 4.13% 6.33x
New York City Real Estate Research Cluster 3.40% 6.27x
Franchising 0.10% 5.25x
Cosmetics Business 0.12% 5.24x
Philanthropy - Nonprofits 0.19% 4.62x
Greece Cluster 0.06% 4.54x
Meeting Planning & Hotels 0.19% 4.50x
European Museums, Restaurants & Events 0.65% 4.37x
Work Productivity 0.54% 4.30x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male