Explore the SoulCycle Audience
Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 458.6 thousand unique devices whose actions qualify for the SoulCycle audience.
INTERESTS
The SoulCycle audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SoulCycle audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.06% | 5.58x |
| Ballet Enthusiasts | 9.08% | 4.59x |
| Online Grocery Shoppers | 10.09% | 4.53x |
| New York City Events Researchers | 8.31% | 4.41x |
| New York Trip Planners | 8.06% | 3.86x |
| Real Estate Decision Makers | 7.82% | 3.77x |
| Restaurant Menu Researchers | 5.90% | 3.51x |
| Venture Capitalists | 6.12% | 3.47x |
| Burger Enthusiast | 1.80% | 3.19x |
| Opera Enthusiasts | 5.77% | 3.09x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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APPAREL RETAILERS
The SoulCycle audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SoulCycle audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.51% | 63.67x |
| Everlane | 1.47% | 60.87x |
| Intermix | 6.68% | 40.82x |
| Joe's Jeans | 1.83% | 37.17x |
| Topshop | 3.05% | 35.23x |
| Bonobos | 10.39% | 35.00x |
| Calvin Klein | 2.92% | 34.37x |
| Uniqlo | 10.79% | 33.72x |
| Zara | 15.08% | 32.11x |
| Saint Laurent Paris | 5.04% | 30.86x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SoulCycle audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 4.73% | 8.88x |
| New York City Real Estate Research Cluster | 3.61% | 8.74x |
| Cosmetics Business | 0.14% | 8.01x |
| Institutional Investing | 0.49% | 7.55x |
| New York City Education & News Cluster | 2.71% | 7.55x |
| Alternative Movie Streaming | 0.22% | 6.22x |
| Philanthropy - Nonprofits | 0.16% | 5.18x |
| Higher-End Fashion Brands | 0.16% | 5.03x |
| France Online Music & Quiz Content Cluster | 0.08% | 4.78x |
| Marketing Professionals | 0.77% | 4.61x |
Composition Percentage:
The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
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DEMOGRAPHICS
The SoulCycle audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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