Dstillery Audiences

SOULCYCLE

Audience Size: 415.8 Thousand Devices

Explore the SoulCycle Audience

Below you'll find more information about the SoulCycle audience, broken down in different categories based on their digital and physical behaviors. These are 415.8 thousand unique devices whose actions qualify for the SoulCycle audience.

Dstillery Crafted Audiences

INTERESTS

The SoulCycle audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SoulCycle audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.63% 4.47x
Ballet Enthusiasts 6.37% 4.28x
New York Trip Planners 6.11% 3.61x
Venture Capitalists 4.16% 3.44x
Online Grocery Shoppers 10.41% 3.33x
Restaurant Menu Researchers 4.10% 3.24x
Home Interior Design Enthusiasts 4.17% 3.13x
Broadway Fans 3.99% 3.00x
Real Estate Decision Makers 9.03% 2.92x
Luxury Retail Researchers 4.04% 2.79x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Interest attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SoulCycle audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SoulCycle audience is Everlane.

Location Composition Index
Everlane 1.25% 87.84x
Intermix 5.47% 46.51x
Supreme 1.47% 43.66x
Club Monaco 5.41% 43.14x
Levi Strauss 6.25% 41.51x
Bonobos 2.85% 40.53x
Uniqlo 7.31% 39.86x
Zara 12.67% 34.36x
American Apparel 14.90% 30.87x
Topshop 0.53% 29.55x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Location attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SoulCycle audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.37% 6.90x
NYC Tourist Attractions 4.42% 5.93x
New York City Education & News Cluster 2.99% 5.91x
Business News & Information Readers 1.74% 3.63x
Startup Investment 1.52% 3.61x
Fashion Cluster 2.13% 3.56x
New York City Family & Activity Cluster 2.32% 3.34x
San Francisco Bay Area Cluster 3.11% 2.99x
Legal Information Research Cluster 1.66% 2.95x
Furniture & Home Improvement 2.12% 2.78x
Composition Percentage: The overlap percentage between the SoulCycle audience and the Content Affinity attribute.
Index: A comparison of the SoulCycle audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SoulCycle audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male