Dstillery Audiences

SPEEDWAYS

Audience Size: 101.3 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 101.3 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 10.75% 3.95x
Nascar Fans 7.70% 3.59x
Florida Trip Planners 6.02% 3.09x
F1 Racing Enthusiasts 6.34% 3.08x
Speedway Event Enthusiasts 7.22% 3.05x
Automotive Racing Enthusiasts 4.01% 2.88x
Green Bay Packers Fans 6.02% 2.73x
Florida Atlantic Coast Trip Planners 6.82% 2.65x
Milwaukee Brewers Fans 4.82% 2.54x
Indiana Hoosiers Fans 5.14% 2.53x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is LL Bean.

Location Composition Index
LL Bean 0.23% 1.85x
Express Outlets 0.52% 1.76x
Ralph Lauren 0.63% 1.49x
Brooks Brothers 0.62% 1.28x
Tommy Bahama 0.35% 1.24x
Kate Spade 0.63% 1.20x
J. Crew 1.11% 1.14x
Michael Kors 1.04% 1.04x
Aeropostale 1.59% 1.03x
Talbots 0.94% 1.01x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 0.40% 8.18x
Canada Consumer Product Cluster 0.38% 7.00x
Delaware Cluster 1.52% 5.63x
Wisconsin Local Research Cluster 3.69% 5.17x
Law School 0.32% 4.90x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.48% 4.88x
Charity Walks 0.48% 4.51x
Motorsport Equipment 0.64% 4.20x
Exotic Pets 0.32% 4.15x
Design Software 0.32% 4.04x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male