Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 72.2 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 7.69% | 2.76x |
| Nascar Fans | 6.13% | 2.62x |
| F1 Racing Enthusiasts | 5.13% | 2.43x |
| Dallas Mavericks Fans | 4.70% | 2.29x |
| Florida County and Local Fair Visitors | 6.98% | 2.26x |
| Speedway Event Enthusiasts | 5.84% | 2.21x |
| Florida Trip Planners | 5.70% | 2.14x |
| Indiana Pacers Fans | 4.42% | 2.13x |
| Florida Atlantic Coast Trip Planners | 5.70% | 2.07x |
| Duke Blue Devils Fans | 3.99% | 1.96x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.56% | 3.91x |
| Express Outlets | 0.32% | 3.40x |
| LL Bean | 0.13% | 3.23x |
| Columbia | 0.24% | 3.18x |
| Kate Spade | 0.48% | 2.86x |
| Michael Kors | 0.78% | 2.83x |
| Patagonia | 0.06% | 2.38x |
| Forever 21 | 0.69% | 2.18x |
| J. Crew | 0.67% | 2.11x |
| Banana Republic | 1.02% | 2.09x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.85% | 9.65x |
| Florida College Athletics | 0.57% | 4.86x |
| Accounting | 0.43% | 4.51x |
| Texas News Cluster | 2.42% | 3.94x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| Poland Cluster | 0.23% | 3.68x |
| MBA Education | 0.28% | 3.61x |
| Dial-Up Internet | 0.43% | 3.17x |
| Beer, Wine & Alcohol | 0.69% | 3.00x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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