Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 63.3 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.40% | 3.88x |
| Mac Users | 0.96% | 3.02x |
| Kansas City Chiefs Fans | 5.53% | 3.00x |
| Kansas City Trip Planners | 7.93% | 2.91x |
| Online Grammar Tool Users | 0.48% | 2.82x |
| Whiskey Enthusiasts | 1.20% | 2.82x |
| North Midwest State Fair Visitors | 6.97% | 2.62x |
| Laptop Researchers | 1.68% | 2.58x |
| Georgia Activities Researchers | 2.64% | 2.49x |
| Orthodontics Researchers | 0.72% | 2.47x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.50% | 5.59x |
| Kate Spade | 0.22% | 4.49x |
| Intermix | 0.08% | 3.95x |
| Express Outlets | 0.25% | 3.69x |
| Lululemon | 0.81% | 3.41x |
| Charlotte Russe | 0.33% | 3.20x |
| Michael Kors | 0.67% | 3.18x |
| Belk | 0.31% | 3.17x |
| Ralph Lauren | 0.22% | 3.11x |
| Lane Bryant | 0.62% | 2.85x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.44% | 9.12x |
| Texas News Cluster | 1.21% | 8.35x |
| Kansas City News | 5.53% | 5.04x |
| Space & National Security | 0.60% | 4.08x |
| Online Media Converters | 0.20% | 3.74x |
| Small Business Resources | 1.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| Apple Blogs & Hacks | 0.48% | 3.70x |
| Hunting | 0.44% | 3.62x |
| Golf Travel & Gear | 0.48% | 3.61x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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