Dstillery Audiences

SPEEDWAYS

Audience Size: 122.3 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 122.3 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 6.20% 2.65x
Florida Trip Planners 4.46% 2.63x
Kansas City Trip Planners 6.96% 2.58x
F1 Racing Enthusiasts 4.90% 2.44x
Kansas City Royals Fans 5.33% 2.41x
Florida Atlantic Coast Trip Planners 5.66% 2.39x
Law Enforcement Officers 2.94% 2.35x
Heartburn Sufferers 1.63% 2.32x
Advertising Professionals 1.74% 2.30x
Financial Business Intelligence Researchers 1.74% 2.28x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 1.35% 2.52x
LL Bean 0.52% 2.31x
Ralph Lauren 1.50% 2.10x
Brooks Brothers 1.66% 1.86x
Kate Spade 1.73% 1.81x
Belk 1.91% 1.79x
Tommy Bahama 0.83% 1.77x
J. Crew 2.82% 1.57x
Talbots 2.59% 1.54x
Aeropostale 4.12% 1.37x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is New Parents.

Content Affinity Composition Index
New Parents 0.39% 7.64x
Delaware Cluster 1.63% 6.20x
New Hampshire News 1.31% 5.07x
Nature & Wildlife 0.22% 3.85x
Online Media Converters 0.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
Legal Information Research Cluster 0.33% 3.44x
Memphis News 0.44% 3.41x
Alberta Canada Cluster 0.33% 3.40x
Caribbean Vacation 0.22% 3.38x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male