Dstillery Audiences

SPEEDWAYS

Audience Size: 147.9 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 147.9 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Nascar Fans.

Interest Composition Index
Nascar Fans 3.00% 3.50x
Florida Atlantic Coast Trip Planners 4.50% 3.19x
Speedway Event Enthusiasts 3.88% 3.12x
Harley Davidson Shoppers 2.63% 2.16x
RV Shoppers 2.35% 2.15x
RV Owners and Upgraders 2.29% 2.01x
Kansas City Royals Fans 2.24% 2.00x
F1 Racing Enthusiasts 2.35% 1.99x
Xtreme Sports Fans 2.12% 1.93x
Tractor Shoppers 2.01% 1.92x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.52% 9.21x
Columbia 1.14% 8.69x
Belk 1.85% 8.26x
Brooks Brothers 2.59% 5.06x
Tommy Bahama 1.38% 4.54x
Lane Bryant 2.69% 4.33x
Dressbarn 2.35% 4.23x
Hollister 1.02% 3.94x
Journeys 1.72% 3.94x
Charlotte Russe 1.04% 3.90x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.65% 10.53x
Delaware Cluster 1.61% 8.68x
Recreational Motor Sport Enthusiasts 0.45% 3.18x
Motorcycles & Snowmobiles 0.51% 3.04x
Electronic Cabling 0.14% 3.01x
Kansas City News 2.29% 2.88x
Recreational Vehicles 1.73% 2.88x
Las Vegas Hotels 1.78% 2.80x
Trucks 0.48% 2.79x
Motorcycle Lifestyle Researchers 0.91% 2.77x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female