Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 89.2 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 9.25% | 3.18x |
| Nascar Fans | 7.89% | 2.95x |
| Speedway Event Enthusiasts | 7.64% | 2.81x |
| F1 Racing Enthusiasts | 4.93% | 2.21x |
| Florida Trip Planners | 5.55% | 2.09x |
| Getaways Researchers | 1.97% | 1.99x |
| Kansas City Chiefs Fans | 4.19% | 1.97x |
| Online Education Intenders | 4.32% | 1.91x |
| Philadelphia Phillies Fans | 4.44% | 1.89x |
| Big 12 Fans | 4.19% | 1.83x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.46% | 3.51x |
| Kate Spade | 0.73% | 2.92x |
| Saint Laurent Paris | 0.05% | 2.91x |
| Ralph Lauren | 0.56% | 2.77x |
| Columbia | 0.23% | 2.39x |
| Michael Kors | 0.99% | 2.36x |
| LL Bean | 0.15% | 2.36x |
| Brooks Brothers | 0.56% | 2.35x |
| Belk | 0.55% | 2.16x |
| J. Crew | 0.99% | 2.16x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.60% | 6.30x |
| Caribbean Vacation | 0.37% | 4.17x |
| Auto Body Upkeep & Repair Researchers | 0.29% | 3.97x |
| Philanthropy - Charities & Fundraising | 0.25% | 3.96x |
| Colorado Snow | 0.22% | 3.94x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| MBA Education | 0.28% | 3.61x |
| Las Vegas Hotels | 2.59% | 3.38x |
| Florida College Athletics | 0.25% | 3.26x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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