Dstillery Audiences

SPEEDWAYS

Audience Size: 255.5 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 255.5 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Nascar Fans.

Interest Composition Index
Nascar Fans 3.86% 3.96x
Speedway Event Enthusiasts 4.54% 3.77x
F1 Racing Enthusiasts 3.38% 2.76x
Indiana Pacers Fans 2.69% 2.75x
Indianapolis Colts Fans 2.56% 2.61x
Indiana Hoosiers Fans 2.60% 2.49x
Kansas City Royals Fans 2.63% 2.37x
Car Enthusiasts 2.35% 2.33x
Harley Davidson Shoppers 2.76% 2.09x
Big 12 Fans 2.37% 2.04x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Belk.

Location Composition Index
Belk 1.73% 7.33x
Express Outlets 0.63% 6.08x
Columbia 1.07% 5.73x
Brooks Brothers 2.36% 4.26x
Tommy Bahama 1.50% 4.14x
Buckle 1.28% 3.66x
Lane Bryant 3.01% 3.64x
Dressbarn 2.50% 3.63x
Carhartt 7.42% 3.41x
Talbots 2.44% 3.39x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.16% 16.90x
Delaware Cluster 1.60% 7.71x
Indiana News & Business Cluster 4.38% 5.12x
Kansas City News 3.81% 4.23x
Fire Fighting 0.14% 3.13x
North Carolina 1.85% 3.08x
Virginia Athletics 0.11% 3.02x
Motorcycles & Snowmobiles 0.59% 2.87x
Lighting & Power 0.27% 2.86x
Indiana Finance & Business Cluster 0.73% 2.53x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male