Dstillery Audiences

SPEEDWAYS

Audience Size: 54.2 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Speedway Event Enthusiasts.

Interest Composition Index
Speedway Event Enthusiasts 3.03% 2.99x
Florida Atlantic Coast Trip Planners 3.58% 2.90x
Nascar Fans 1.93% 2.42x
Kansas City Royals Fans 2.39% 2.31x
Kansas City Chiefs Fans 1.88% 2.07x
Big 12 Fans 2.11% 1.94x
Harley Davidson Shoppers 2.16% 1.85x
Washington DC Trip Planners 2.57% 1.85x
Myrtle Beach Trip Planners 2.02% 1.84x
Muscle Car Shoppers 2.16% 1.84x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Belk.

Location Composition Index
Belk 1.35% 9.23x
Hollister 0.75% 5.82x
Lane Bryant 1.98% 5.80x
Eddie Bauer 0.46% 4.83x
Dressbarn 1.44% 4.66x
American Eagle Outfitters 1.99% 4.66x
Chicos 1.44% 4.34x
Journeys 0.94% 4.33x
Tommy Bahama 0.78% 4.24x
Brooks Brothers 1.78% 4.21x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 3.45% 4.81x
Tennessee Cluster 1.65% 3.13x
North Carolina 1.52% 3.09x
Texas News Cluster 1.38% 3.04x
Wisconsin Local Research Cluster 1.06% 2.49x
Indiana News & Business Cluster 1.56% 2.31x
Motorsport Equipment 0.55% 2.27x
Car Keys, Locks & Remotes 0.60% 2.08x
Virginia News 2.07% 2.00x
Florida Jacksonville & Orlando Cluster 2.34% 1.98x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female