Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 147.9 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Nascar Fans.
| Interest | Composition | Index |
| Nascar Fans | 3.00% | 3.50x |
| Florida Atlantic Coast Trip Planners | 4.50% | 3.19x |
| Speedway Event Enthusiasts | 3.88% | 3.12x |
| Harley Davidson Shoppers | 2.63% | 2.16x |
| RV Shoppers | 2.35% | 2.15x |
| RV Owners and Upgraders | 2.29% | 2.01x |
| Kansas City Royals Fans | 2.24% | 2.00x |
| F1 Racing Enthusiasts | 2.35% | 1.99x |
| Xtreme Sports Fans | 2.12% | 1.93x |
| Tractor Shoppers | 2.01% | 1.92x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.52% | 9.21x |
| Columbia | 1.14% | 8.69x |
| Belk | 1.85% | 8.26x |
| Brooks Brothers | 2.59% | 5.06x |
| Tommy Bahama | 1.38% | 4.54x |
| Lane Bryant | 2.69% | 4.33x |
| Dressbarn | 2.35% | 4.23x |
| Hollister | 1.02% | 3.94x |
| Journeys | 1.72% | 3.94x |
| Charlotte Russe | 1.04% | 3.90x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.65% | 10.53x |
| Delaware Cluster | 1.61% | 8.68x |
| Recreational Motor Sport Enthusiasts | 0.45% | 3.18x |
| Motorcycles & Snowmobiles | 0.51% | 3.04x |
| Electronic Cabling | 0.14% | 3.01x |
| Kansas City News | 2.29% | 2.88x |
| Recreational Vehicles | 1.73% | 2.88x |
| Las Vegas Hotels | 1.78% | 2.80x |
| Trucks | 0.48% | 2.79x |
| Motorcycle Lifestyle Researchers | 0.91% | 2.77x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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