Dstillery Audiences

SPEEDWAYS

Audience Size: 89.5 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 89.5 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is F1 Racing Enthusiasts.

Interest Composition Index
F1 Racing Enthusiasts 6.84% 4.55x
Kansas City Trip Planners 11.79% 4.46x
Speedway Event Enthusiasts 9.32% 4.22x
Florida Trip Planners 5.80% 3.21x
Nascar Fans 7.03% 3.14x
Car Enthusiasts 5.04% 2.88x
Kansas City Royals Fans 6.27% 2.79x
Car Buyers 3.33% 2.54x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.19% 2.36x
Commercial Vehicles Shoppers 3.99% 2.33x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 1.25% 4.44x
Express Outlets 0.95% 4.23x
Joe's Jeans 0.08% 4.02x
Kate Spade 1.28% 3.03x
Michael Kors 2.14% 2.49x
Belk 1.25% 2.42x
Tommy Bahama 0.52% 2.28x
Talbots 1.82% 2.24x
Aeropostale 3.10% 2.15x
J. Crew 1.74% 2.14x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 0.57% 8.54x
Florida College Athletics 0.29% 5.90x
Delaware Cluster 1.33% 4.81x
Calendar & Holidays 0.29% 4.49x
Online Media Converters 0.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
Kansas City News 5.80% 3.46x
Assorted Topics (Car News, Animals, Viral Media) 0.19% 3.45x
Charity Walks 0.29% 3.44x
Online Ticket Buyers 0.19% 3.42x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male