Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 74.2 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.73% | 5.35x |
| Kansas City Trip Planners | 11.04% | 5.12x |
| Florida Trip Planners | 4.84% | 3.52x |
| F1 Racing Enthusiasts | 4.20% | 3.39x |
| Nascar Fans | 5.93% | 3.27x |
| Speedway Event Enthusiasts | 5.84% | 3.17x |
| Green Bay Packers Fans | 6.20% | 3.00x |
| Wisconsin County and Local Fair Visitors | 6.84% | 2.90x |
| North Midwest State Fair Visitors | 6.39% | 2.82x |
| Home Custom Bedroom Decorators | 0.27% | 2.66x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.33% | 4.15x |
| Intermix | 0.06% | 3.11x |
| Kate Spade | 0.36% | 2.90x |
| Ralph Lauren | 0.27% | 2.86x |
| Tommy Bahama | 0.31% | 2.58x |
| Calvin Klein | 0.08% | 2.52x |
| LL Bean | 0.11% | 2.48x |
| Forever 21 | 0.71% | 2.43x |
| Michael Kors | 0.70% | 2.34x |
| Banana Republic | 0.79% | 2.13x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Wisconsin Local Research Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Local Research Cluster | 5.38% | 9.20x |
| Delaware Cluster | 1.19% | 5.79x |
| Calendar & Holidays | 0.27% | 5.53x |
| Online Ticket Buyers | 0.27% | 5.26x |
| Kansas City News | 6.02% | 5.21x |
| Motorcycle Racing Researchers | 0.27% | 4.77x |
| Central California Cluster | 0.27% | 3.93x |
| Weight Lifting Enthusiasts | 0.18% | 3.82x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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