Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 89.5 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is F1 Racing Enthusiasts.
| Interest | Composition | Index |
| F1 Racing Enthusiasts | 6.84% | 4.55x |
| Kansas City Trip Planners | 11.79% | 4.46x |
| Speedway Event Enthusiasts | 9.32% | 4.22x |
| Florida Trip Planners | 5.80% | 3.21x |
| Nascar Fans | 7.03% | 3.14x |
| Car Enthusiasts | 5.04% | 2.88x |
| Kansas City Royals Fans | 6.27% | 2.79x |
| Car Buyers | 3.33% | 2.54x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.19% | 2.36x |
| Commercial Vehicles Shoppers | 3.99% | 2.33x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 1.25% | 4.44x |
| Express Outlets | 0.95% | 4.23x |
| Joe's Jeans | 0.08% | 4.02x |
| Kate Spade | 1.28% | 3.03x |
| Michael Kors | 2.14% | 2.49x |
| Belk | 1.25% | 2.42x |
| Tommy Bahama | 0.52% | 2.28x |
| Talbots | 1.82% | 2.24x |
| Aeropostale | 3.10% | 2.15x |
| J. Crew | 1.74% | 2.14x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 0.57% | 8.54x |
| Florida College Athletics | 0.29% | 5.90x |
| Delaware Cluster | 1.33% | 4.81x |
| Calendar & Holidays | 0.29% | 4.49x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| Kansas City News | 5.80% | 3.46x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.19% | 3.45x |
| Charity Walks | 0.29% | 3.44x |
| Online Ticket Buyers | 0.19% | 3.42x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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