Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 367.2 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.08% | 5.93x |
| Nascar Fans | 7.74% | 3.66x |
| Getting Off the Grid Travelers | 0.06% | 3.50x |
| Family Adventures Travelers | 0.06% | 2.98x |
| Speedway Event Enthusiasts | 6.90% | 2.95x |
| F1 Racing Enthusiasts | 4.59% | 2.21x |
| South Atlantic State Fair Visitors | 5.54% | 2.19x |
| North Carolina Travel Researchers | 5.18% | 2.14x |
| Washington DC Trip Planners | 5.38% | 2.12x |
| Florida Atlantic Coast Trip Planners | 5.90% | 2.10x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Curious about what else the Speedways audience is interested in?
Sign Up
APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.92% | 4.70x |
| LL Bean | 0.46% | 4.06x |
| Belk | 0.90% | 3.84x |
| Carhartt | 0.35% | 3.52x |
| Columbia | 0.94% | 3.46x |
| Brooks Brothers | 1.94% | 3.29x |
| Journeys | 3.17% | 3.05x |
| Ralph Lauren | 0.78% | 3.04x |
| Levi Strauss | 0.96% | 3.00x |
| Talbots | 2.32% | 3.00x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Want to find more of the Speedways audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 1.91% | 20.56x |
| Motorcycle Racing Researchers | 0.32% | 6.22x |
| Delaware Cluster | 1.79% | 5.44x |
| Cigars | 0.08% | 3.83x |
| North Carolina | 3.03% | 3.39x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.16% | 3.38x |
| Internet Service Provider Sites | 0.24% | 3.26x |
| Auctions & Repossessions | 0.20% | 3.12x |
| Mexico Travel | 0.08% | 3.03x |
| Flower Shopping | 0.08% | 2.81x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Want to see more of the Content Affinities the Speedways audience visits?
Sign Up
DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Speedways audience?
Sign Up