Dstillery Audiences

SPEEDWAYS

Audience Size: 63.3 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 63.3 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.40% 3.88x
Mac Users 0.96% 3.02x
Kansas City Chiefs Fans 5.53% 3.00x
Kansas City Trip Planners 7.93% 2.91x
Online Grammar Tool Users 0.48% 2.82x
Whiskey Enthusiasts 1.20% 2.82x
North Midwest State Fair Visitors 6.97% 2.62x
Laptop Researchers 1.68% 2.58x
Georgia Activities Researchers 2.64% 2.49x
Orthodontics Researchers 0.72% 2.47x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.50% 5.59x
Kate Spade 0.22% 4.49x
Intermix 0.08% 3.95x
Express Outlets 0.25% 3.69x
Lululemon 0.81% 3.41x
Charlotte Russe 0.33% 3.20x
Michael Kors 0.67% 3.18x
Belk 0.31% 3.17x
Ralph Lauren 0.22% 3.11x
Lane Bryant 0.62% 2.85x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.44% 9.12x
Texas News Cluster 1.21% 8.35x
Kansas City News 5.53% 5.04x
Space & National Security 0.60% 4.08x
Online Media Converters 0.20% 3.74x
Small Business Resources 1.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
Apple Blogs & Hacks 0.48% 3.70x
Hunting 0.44% 3.62x
Golf Travel & Gear 0.48% 3.61x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male