Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Speedway Event Enthusiasts.
| Interest | Composition | Index |
| Speedway Event Enthusiasts | 3.03% | 2.99x |
| Florida Atlantic Coast Trip Planners | 3.58% | 2.90x |
| Nascar Fans | 1.93% | 2.42x |
| Kansas City Royals Fans | 2.39% | 2.31x |
| Kansas City Chiefs Fans | 1.88% | 2.07x |
| Big 12 Fans | 2.11% | 1.94x |
| Harley Davidson Shoppers | 2.16% | 1.85x |
| Washington DC Trip Planners | 2.57% | 1.85x |
| Myrtle Beach Trip Planners | 2.02% | 1.84x |
| Muscle Car Shoppers | 2.16% | 1.84x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Belk.
| Location | Composition | Index |
| Belk | 1.35% | 9.23x |
| Hollister | 0.75% | 5.82x |
| Lane Bryant | 1.98% | 5.80x |
| Eddie Bauer | 0.46% | 4.83x |
| Dressbarn | 1.44% | 4.66x |
| American Eagle Outfitters | 1.99% | 4.66x |
| Chicos | 1.44% | 4.34x |
| Journeys | 0.94% | 4.33x |
| Tommy Bahama | 0.78% | 4.24x |
| Brooks Brothers | 1.78% | 4.21x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 3.45% | 4.81x |
| Tennessee Cluster | 1.65% | 3.13x |
| North Carolina | 1.52% | 3.09x |
| Texas News Cluster | 1.38% | 3.04x |
| Wisconsin Local Research Cluster | 1.06% | 2.49x |
| Indiana News & Business Cluster | 1.56% | 2.31x |
| Motorsport Equipment | 0.55% | 2.27x |
| Car Keys, Locks & Remotes | 0.60% | 2.08x |
| Virginia News | 2.07% | 2.00x |
| Florida Jacksonville & Orlando Cluster | 2.34% | 1.98x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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