Dstillery Audiences

SPEEDWAYS

Audience Size: 89.2 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 89.2 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 9.25% 3.18x
Nascar Fans 7.89% 2.95x
Speedway Event Enthusiasts 7.64% 2.81x
F1 Racing Enthusiasts 4.93% 2.21x
Florida Trip Planners 5.55% 2.09x
Getaways Researchers 1.97% 1.99x
Kansas City Chiefs Fans 4.19% 1.97x
Online Education Intenders 4.32% 1.91x
Philadelphia Phillies Fans 4.44% 1.89x
Big 12 Fans 4.19% 1.83x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.46% 3.51x
Kate Spade 0.73% 2.92x
Saint Laurent Paris 0.05% 2.91x
Ralph Lauren 0.56% 2.77x
Columbia 0.23% 2.39x
Michael Kors 0.99% 2.36x
LL Bean 0.15% 2.36x
Brooks Brothers 0.56% 2.35x
Belk 0.55% 2.16x
J. Crew 0.99% 2.16x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.60% 6.30x
Caribbean Vacation 0.37% 4.17x
Auto Body Upkeep & Repair Researchers 0.29% 3.97x
Philanthropy - Charities & Fundraising 0.25% 3.96x
Colorado Snow 0.22% 3.94x
Online Media Converters 0.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
MBA Education 0.28% 3.61x
Las Vegas Hotels 2.59% 3.38x
Florida College Athletics 0.25% 3.26x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male