Dstillery Audiences

SPEEDWAYS

Audience Size: 322.1 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 322.1 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.93x
Nascar Fans 7.57% 3.88x
Getting Off the Grid Travelers 0.06% 3.50x
Speedway Event Enthusiasts 7.50% 3.46x
Family Adventures Travelers 0.06% 2.98x
F1 Racing Enthusiasts 5.68% 2.88x
Florida Atlantic Coast Trip Planners 5.83% 2.27x
Kansas City Royals Fans 4.59% 2.15x
North Midwest State Fair Visitors 4.95% 2.13x
South Atlantic State Fair Visitors 5.17% 2.10x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.97% 4.58x
LL Bean 0.51% 4.07x
Belk 0.95% 3.62x
Columbia 0.93% 3.37x
Brooks Brothers 1.94% 3.13x
Carhartt 5.22% 3.06x
Kate Spade 1.73% 3.05x
Levi Strauss 0.83% 2.99x
Talbots 2.40% 2.99x
Buckle 3.36% 2.97x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.82% 20.13x
Home Improvement Contractor 0.22% 5.55x
Low Budget Shoppers 0.22% 4.18x
Motorcycle Racing Researchers 0.22% 4.01x
Celebrity Gossip 0.36% 3.86x
Cigars 0.08% 3.83x
Vaping 0.44% 3.82x
Cars, Travel & Food 0.08% 3.73x
Humor & Entertainment 0.15% 3.62x
Pre-Built Home Researchers 0.58% 3.45x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female