Dstillery Audiences

SPEEDWAYS

Audience Size: 305.7 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 305.7 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.93x
Nascar Fans 8.40% 4.79x
Speedway Event Enthusiasts 7.82% 4.05x
Getting Off the Grid Travelers 0.06% 3.50x
F1 Racing Enthusiasts 5.57% 2.98x
Family Adventures Travelers 0.06% 2.98x
Florida Atlantic Coast Trip Planners 6.07% 2.74x
Car Enthusiasts 5.07% 2.67x
Car Buyers 4.49% 2.37x
Harley Davidson Shoppers 4.74% 2.36x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Belk.

Location Composition Index
Belk 1.14% 4.78x
Express Outlets 0.67% 4.53x
Columbia 0.91% 3.94x
Brooks Brothers 2.30% 3.60x
Tommy Bahama 1.52% 3.56x
Buckle 2.25% 3.29x
Ralph Lauren 0.69% 3.20x
Jos A. Bank Clothiers 2.91% 2.94x
White House Black Market 2.06% 2.94x
Carhartt 4.65% 2.92x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 57.56x
Handyman Tools 0.03% 33.92x
Motorsports 3.41% 26.63x
Local & Travel England - North Midlands 0.03% 20.28x
Texas Off-Roading 0.17% 18.53x
As Seen On TV Products 0.10% 15.36x
Home Décor, Furniture, & Decorating 0.02% 15.25x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 11.96x
Flags & Trump 0.08% 10.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 9.98x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male