Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 101.3 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 10.75% | 3.95x |
| Nascar Fans | 7.70% | 3.59x |
| Florida Trip Planners | 6.02% | 3.09x |
| F1 Racing Enthusiasts | 6.34% | 3.08x |
| Speedway Event Enthusiasts | 7.22% | 3.05x |
| Automotive Racing Enthusiasts | 4.01% | 2.88x |
| Green Bay Packers Fans | 6.02% | 2.73x |
| Florida Atlantic Coast Trip Planners | 6.82% | 2.65x |
| Milwaukee Brewers Fans | 4.82% | 2.54x |
| Indiana Hoosiers Fans | 5.14% | 2.53x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.23% | 1.85x |
| Express Outlets | 0.52% | 1.76x |
| Ralph Lauren | 0.63% | 1.49x |
| Brooks Brothers | 0.62% | 1.28x |
| Tommy Bahama | 0.35% | 1.24x |
| Kate Spade | 0.63% | 1.20x |
| J. Crew | 1.11% | 1.14x |
| Michael Kors | 1.04% | 1.04x |
| Aeropostale | 1.59% | 1.03x |
| Talbots | 0.94% | 1.01x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 0.40% | 8.18x |
| Canada Consumer Product Cluster | 0.38% | 7.00x |
| Delaware Cluster | 1.52% | 5.63x |
| Wisconsin Local Research Cluster | 3.69% | 5.17x |
| Law School | 0.32% | 4.90x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.48% | 4.88x |
| Charity Walks | 0.48% | 4.51x |
| Motorsport Equipment | 0.64% | 4.20x |
| Exotic Pets | 0.32% | 4.15x |
| Design Software | 0.32% | 4.04x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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