Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 60.4 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.
| Interest | Composition | Index |
| Kansas City Trip Planners | 12.69% | 4.27x |
| F1 Racing Enthusiasts | 10.18% | 4.13x |
| Speedway Event Enthusiasts | 11.02% | 3.92x |
| Nascar Fans | 9.76% | 3.44x |
| Indiana Pacers Fans | 7.25% | 3.19x |
| Indiana Hoosiers Fans | 8.51% | 3.13x |
| Car Enthusiasts | 6.28% | 2.95x |
| Florida Trip Planners | 7.95% | 2.95x |
| Automotive Racing Enthusiasts | 5.58% | 2.92x |
| Indianapolis Colts Fans | 6.56% | 2.85x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.37% | 2.99x |
| Kate Spade | 0.51% | 2.32x |
| Express Outlets | 0.23% | 2.28x |
| The North Face | 0.20% | 1.97x |
| Talbots | 0.71% | 1.83x |
| Hugo Boss | 0.27% | 1.83x |
| Charlotte Russe | 0.11% | 1.81x |
| Saint Laurent Paris | 0.03% | 1.80x |
| Intermix | 0.04% | 1.78x |
| Brooks Brothers | 0.34% | 1.77x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Indiana News & Business Cluster.
| Content Affinity | Composition | Index |
| Indiana News & Business Cluster | 9.76% | 6.82x |
| Delaware Cluster | 1.53% | 5.15x |
| Motorcycle Lifestyle Researchers | 1.53% | 4.08x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.28% | 3.98x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| Tennis, Golf & Boxing | 0.28% | 3.68x |
| Motorsport Equipment | 0.70% | 3.54x |
| Indiana Finance & Business Cluster | 2.37% | 3.51x |
| Cruise Vacations | 0.56% | 3.17x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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