Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 278.1 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 6.77% | 3.02x |
| Nascar Fans | 5.08% | 2.62x |
| Speedway Event Enthusiasts | 5.08% | 2.50x |
| Florida Atlantic Coast Trip Planners | 5.56% | 2.40x |
| Washington DC Trip Planners | 5.24% | 2.21x |
| Identity Theft Protection Researchers | 2.74% | 1.89x |
| Smoky Mountains Trip Planners | 3.63% | 1.87x |
| Smokie Mountain Trip Planner | 4.44% | 1.84x |
| Corvette Enthusiasts | 3.79% | 1.84x |
| Engagement Ring Shoppers | 3.87% | 1.79x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.05% | 4.53x |
| Belk | 1.25% | 4.28x |
| LL Bean | 0.55% | 4.14x |
| Columbia | 0.99% | 3.77x |
| Ralph Lauren | 1.15% | 3.51x |
| Levi Strauss | 0.71% | 3.50x |
| Dressbarn | 3.07% | 3.29x |
| Tommy Bahama | 1.68% | 3.28x |
| Kate Spade | 2.03% | 3.28x |
| Carhartt | 11.89% | 3.26x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.73% | 9.70x |
| Delaware Cluster | 1.94% | 7.33x |
| Motorcycle Racing Researchers | 0.32% | 7.12x |
| Vaping | 0.48% | 4.77x |
| Weather Information | 0.32% | 4.44x |
| Hobby Drones & Remote-Controlled Cars | 0.24% | 4.39x |
| Texas News Cluster | 2.34% | 4.32x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.32% | 3.89x |
| Cars, Travel & Food | 0.08% | 3.73x |
| Telescopes | 0.16% | 3.68x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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