Dstillery Audiences

SPEEDWAYS

Audience Size: 119.5 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 119.5 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 9.17% 3.33x
Speedway Event Enthusiasts 6.82% 2.62x
Florida Atlantic Coast Trip Planners 6.72% 2.27x
Readers of Honduran Content 4.37% 2.19x
Florida Trip Planners 5.97% 2.17x
Colombia Trip Planners 4.16% 2.07x
Nascar Fans 4.90% 2.00x
Kansas City Royals Fans 4.48% 1.98x
Readers of Guatemalan Content 3.94% 1.91x
F1 Racing Enthusiasts 3.73% 1.88x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.66% 5.82x
Ralph Lauren 0.86% 4.51x
Columbia 0.35% 3.46x
Kate Spade 0.97% 3.38x
Michael Kors 1.81% 3.29x
Maurices 0.88% 3.22x
Gymboree 1.86% 3.11x
Belk 0.57% 3.03x
Lane Bryant 1.87% 3.03x
Aeropostale 2.30% 2.99x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 2.03% 5.30x
Peru Media 0.64% 4.79x
Gossip & Entertainment 0.96% 4.62x
MBA Education 0.47% 4.40x
South Carolina Beach Travel 0.32% 4.32x
Toys Shopping 0.32% 3.81x
US Soccer 0.21% 3.80x
Cars, Travel & Food 0.08% 3.73x
Parenting & Children's Activities 0.31% 3.59x
Insurance Cluster 0.21% 3.59x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male