Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 255.5 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Nascar Fans.
| Interest | Composition | Index |
| Nascar Fans | 3.86% | 3.96x |
| Speedway Event Enthusiasts | 4.54% | 3.77x |
| F1 Racing Enthusiasts | 3.38% | 2.76x |
| Indiana Pacers Fans | 2.69% | 2.75x |
| Indianapolis Colts Fans | 2.56% | 2.61x |
| Indiana Hoosiers Fans | 2.60% | 2.49x |
| Kansas City Royals Fans | 2.63% | 2.37x |
| Car Enthusiasts | 2.35% | 2.33x |
| Harley Davidson Shoppers | 2.76% | 2.09x |
| Big 12 Fans | 2.37% | 2.04x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Curious about what else the Speedways audience is interested in?
Sign Up
APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Belk.
| Location | Composition | Index |
| Belk | 1.73% | 7.33x |
| Express Outlets | 0.63% | 6.08x |
| Columbia | 1.07% | 5.73x |
| Brooks Brothers | 2.36% | 4.26x |
| Tommy Bahama | 1.50% | 4.14x |
| Buckle | 1.28% | 3.66x |
| Lane Bryant | 3.01% | 3.64x |
| Dressbarn | 2.50% | 3.63x |
| Carhartt | 7.42% | 3.41x |
| Talbots | 2.44% | 3.39x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Want to find more of the Speedways audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 1.16% | 16.90x |
| Delaware Cluster | 1.60% | 7.71x |
| Indiana News & Business Cluster | 4.38% | 5.12x |
| Kansas City News | 3.81% | 4.23x |
| Fire Fighting | 0.14% | 3.13x |
| North Carolina | 1.85% | 3.08x |
| Virginia Athletics | 0.11% | 3.02x |
| Motorcycles & Snowmobiles | 0.59% | 2.87x |
| Lighting & Power | 0.27% | 2.86x |
| Indiana Finance & Business Cluster | 0.73% | 2.53x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Want to see more of the Content Affinities the Speedways audience visits?
Sign Up
DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Speedways audience?
Sign Up