Dstillery Audiences

SPEEDWAYS

Audience Size: 74.2 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 74.2 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 0.73% 5.35x
Kansas City Trip Planners 11.04% 5.12x
Florida Trip Planners 4.84% 3.52x
F1 Racing Enthusiasts 4.20% 3.39x
Nascar Fans 5.93% 3.27x
Speedway Event Enthusiasts 5.84% 3.17x
Green Bay Packers Fans 6.20% 3.00x
Wisconsin County and Local Fair Visitors 6.84% 2.90x
North Midwest State Fair Visitors 6.39% 2.82x
Home Custom Bedroom Decorators 0.27% 2.66x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.33% 4.15x
Intermix 0.06% 3.11x
Kate Spade 0.36% 2.90x
Ralph Lauren 0.27% 2.86x
Tommy Bahama 0.31% 2.58x
Calvin Klein 0.08% 2.52x
LL Bean 0.11% 2.48x
Forever 21 0.71% 2.43x
Michael Kors 0.70% 2.34x
Banana Republic 0.79% 2.13x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 5.38% 9.20x
Delaware Cluster 1.19% 5.79x
Calendar & Holidays 0.27% 5.53x
Online Ticket Buyers 0.27% 5.26x
Kansas City News 6.02% 5.21x
Motorcycle Racing Researchers 0.27% 4.77x
Central California Cluster 0.27% 3.93x
Weight Lifting Enthusiasts 0.18% 3.82x
Online Media Converters 0.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male