Dstillery Audiences

SPEEDWAYS

Audience Size: 372.2 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 372.2 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.93x
Green Bay Packers Fans 7.20% 3.88x
Nascar Fans 5.96% 3.53x
Getting Off the Grid Travelers 0.06% 3.50x
Milwaukee Brewers Fans 5.07% 3.15x
Family Adventures Travelers 0.06% 2.98x
Country Music Festivals Enthusiasts 5.48% 2.75x
Harley Davidson Shoppers 4.64% 2.25x
Speedway Event Enthusiasts 3.81% 2.23x
Milwaukee Bucks Fans 3.58% 2.09x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.78% 4.83x
Belk 0.91% 4.21x
LL Bean 0.35% 3.63x
Brooks Brothers 2.05% 3.60x
Columbia 0.83% 3.43x
Ralph Lauren 0.75% 3.35x
Buckle 2.74% 3.29x
Carhartt 2.06% 3.18x
Tommy Bahama 1.33% 3.07x
Chicos 2.61% 3.01x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 57.56x
Handyman Tools 0.03% 33.92x
Local & Travel England - North Midlands 0.03% 20.28x
Home Décor, Furniture, & Decorating 0.03% 18.13x
As Seen On TV Products 0.10% 15.36x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 11.96x
Motorsports 1.01% 10.84x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 9.98x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 9.10x
Barcode Site & App Users 0.02% 9.03x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male