Dstillery Audiences

SPEEDWAYS

Audience Size: 198.1 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 198.1 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 8.17% 3.58x
Speedway Event Enthusiasts 5.34% 2.32x
Nascar Fans 5.03% 2.24x
North Midwest State Fair Visitors 4.61% 2.08x
Kansas City Chiefs Fans 4.29% 2.00x
Kansas City Royals Fans 4.29% 1.95x
Netflix Users 0.52% 1.91x
Car Enthusiasts 3.66% 1.84x
F1 Racing Enthusiasts 3.46% 1.78x
Florida Trip Planners 4.19% 1.76x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 6.42x
Express Outlets 0.87% 4.73x
Belk 1.14% 4.37x
Ralph Lauren 1.08% 3.88x
Tommy Bahama 1.25% 3.73x
Kate Spade 1.63% 3.42x
Columbia 0.59% 3.24x
Aeropostale 3.86% 3.21x
Gymboree 3.02% 3.17x
Joe's Jeans 0.10% 3.16x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.42% 3.73x
Cars, Travel & Food 0.08% 3.73x
Vaping 0.31% 3.58x
Motorsports 0.31% 3.49x
Job Interview Process 0.12% 3.37x
Reproductive Health 0.21% 3.33x
Collectibles - Coins & Sports Cards 0.52% 3.26x
Foreign Language Education 0.18% 3.06x
Motorsport Equipment 0.84% 2.87x
Lighting & Power 0.18% 2.84x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male