Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 372.2 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.08% | 5.93x |
| Green Bay Packers Fans | 7.20% | 3.88x |
| Nascar Fans | 5.96% | 3.53x |
| Getting Off the Grid Travelers | 0.06% | 3.50x |
| Milwaukee Brewers Fans | 5.07% | 3.15x |
| Family Adventures Travelers | 0.06% | 2.98x |
| Country Music Festivals Enthusiasts | 5.48% | 2.75x |
| Harley Davidson Shoppers | 4.64% | 2.25x |
| Speedway Event Enthusiasts | 3.81% | 2.23x |
| Milwaukee Bucks Fans | 3.58% | 2.09x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.78% | 4.83x |
| Belk | 0.91% | 4.21x |
| LL Bean | 0.35% | 3.63x |
| Brooks Brothers | 2.05% | 3.60x |
| Columbia | 0.83% | 3.43x |
| Ralph Lauren | 0.75% | 3.35x |
| Buckle | 2.74% | 3.29x |
| Carhartt | 2.06% | 3.18x |
| Tommy Bahama | 1.33% | 3.07x |
| Chicos | 2.61% | 3.01x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 57.56x |
| Handyman Tools | 0.03% | 33.92x |
| Local & Travel England - North Midlands | 0.03% | 20.28x |
| Home Décor, Furniture, & Decorating | 0.03% | 18.13x |
| As Seen On TV Products | 0.10% | 15.36x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 11.96x |
| Motorsports | 1.01% | 10.84x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 9.98x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 9.10x |
| Barcode Site & App Users | 0.02% | 9.03x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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