Dstillery Audiences

SPEEDWAYS

Audience Size: 72.2 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 72.2 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 7.69% 2.76x
Nascar Fans 6.13% 2.62x
F1 Racing Enthusiasts 5.13% 2.43x
Dallas Mavericks Fans 4.70% 2.29x
Florida County and Local Fair Visitors 6.98% 2.26x
Speedway Event Enthusiasts 5.84% 2.21x
Florida Trip Planners 5.70% 2.14x
Indiana Pacers Fans 4.42% 2.13x
Florida Atlantic Coast Trip Planners 5.70% 2.07x
Duke Blue Devils Fans 3.99% 1.96x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.56% 3.91x
Express Outlets 0.32% 3.40x
LL Bean 0.13% 3.23x
Columbia 0.24% 3.18x
Kate Spade 0.48% 2.86x
Michael Kors 0.78% 2.83x
Patagonia 0.06% 2.38x
Forever 21 0.69% 2.18x
J. Crew 0.67% 2.11x
Banana Republic 1.02% 2.09x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.85% 9.65x
Florida College Athletics 0.57% 4.86x
Accounting 0.43% 4.51x
Texas News Cluster 2.42% 3.94x
Online Media Converters 0.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
Poland Cluster 0.23% 3.68x
MBA Education 0.28% 3.61x
Dial-Up Internet 0.43% 3.17x
Beer, Wine & Alcohol 0.69% 3.00x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male