Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 122.3 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Speedway Event Enthusiasts.
| Interest | Composition | Index |
| Speedway Event Enthusiasts | 6.20% | 2.65x |
| Florida Trip Planners | 4.46% | 2.63x |
| Kansas City Trip Planners | 6.96% | 2.58x |
| F1 Racing Enthusiasts | 4.90% | 2.44x |
| Kansas City Royals Fans | 5.33% | 2.41x |
| Florida Atlantic Coast Trip Planners | 5.66% | 2.39x |
| Law Enforcement Officers | 2.94% | 2.35x |
| Heartburn Sufferers | 1.63% | 2.32x |
| Advertising Professionals | 1.74% | 2.30x |
| Financial Business Intelligence Researchers | 1.74% | 2.28x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.35% | 2.52x |
| LL Bean | 0.52% | 2.31x |
| Ralph Lauren | 1.50% | 2.10x |
| Brooks Brothers | 1.66% | 1.86x |
| Kate Spade | 1.73% | 1.81x |
| Belk | 1.91% | 1.79x |
| Tommy Bahama | 0.83% | 1.77x |
| J. Crew | 2.82% | 1.57x |
| Talbots | 2.59% | 1.54x |
| Aeropostale | 4.12% | 1.37x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 0.39% | 7.64x |
| Delaware Cluster | 1.63% | 6.20x |
| New Hampshire News | 1.31% | 5.07x |
| Nature & Wildlife | 0.22% | 3.85x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| Legal Information Research Cluster | 0.33% | 3.44x |
| Memphis News | 0.44% | 3.41x |
| Alberta Canada Cluster | 0.33% | 3.40x |
| Caribbean Vacation | 0.22% | 3.38x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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