Explore the Speedways Audience
Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 15.8 thousand unique devices whose actions qualify for the Speedways audience.
INTERESTS
The Speedways audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Speedways audience is Dungeons and Dragons Fans.
| Interest | Composition | Index |
| Dungeons and Dragons Fans | 8.33% | 3.86x |
| Rheumatologists | 8.33% | 3.47x |
| Florida Trip Planners | 7.74% | 3.28x |
| Blades and Hunting Knife Shoppers | 8.33% | 3.25x |
| F1 Racing Enthusiasts | 7.53% | 3.23x |
| Locking Device Shoppers | 8.33% | 3.03x |
| Car Enthusiasts | 5.59% | 2.77x |
| Readers of Jamaican Content | 4.73% | 2.74x |
| Elite Cycling Gear Shoppers | 4.30% | 2.56x |
| Competitive Sports Participants | 3.23% | 2.53x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
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APPAREL RETAILERS
The Speedways audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Speedways audience is Gap.
| Location | Composition | Index |
| Gap | 4.07% | 7.28x |
| Aeropostale | 3.49% | 5.50x |
| Hollister | 2.97% | 5.20x |
| Banana Republic | 2.33% | 4.20x |
| Victoria's Secret | 4.07% | 4.07x |
| Zumiez | 1.74% | 3.31x |
| Maurices | 4.95% | 3.23x |
| Calvin Klein | 0.05% | 3.23x |
| The Childrens Place | 3.96% | 3.13x |
| Express Outlets | 0.41% | 3.12x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Speedways audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 1.29% | 6.94x |
| Private Aviation | 0.65% | 5.98x |
| Delaware Cluster | 1.51% | 5.78x |
| Las Vegas Hotels | 3.01% | 3.84x |
| Online Media Converters | 0.20% | 3.74x |
| Cars, Travel & Food | 0.08% | 3.73x |
| MBA Education | 0.28% | 3.61x |
| Career Cluster A | 0.86% | 3.49x |
| Back & Spine | 0.39% | 3.45x |
| Trucking | 0.86% | 3.38x |
Composition Percentage:
The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
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DEMOGRAPHICS
The Speedways audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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