Dstillery Audiences

SPEEDWAYS

Audience Size: 278.1 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 278.1 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 6.77% 3.02x
Nascar Fans 5.08% 2.62x
Speedway Event Enthusiasts 5.08% 2.50x
Florida Atlantic Coast Trip Planners 5.56% 2.40x
Washington DC Trip Planners 5.24% 2.21x
Identity Theft Protection Researchers 2.74% 1.89x
Smoky Mountains Trip Planners 3.63% 1.87x
Smokie Mountain Trip Planner 4.44% 1.84x
Corvette Enthusiasts 3.79% 1.84x
Engagement Ring Shoppers 3.87% 1.79x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 1.05% 4.53x
Belk 1.25% 4.28x
LL Bean 0.55% 4.14x
Columbia 0.99% 3.77x
Ralph Lauren 1.15% 3.51x
Levi Strauss 0.71% 3.50x
Dressbarn 3.07% 3.29x
Tommy Bahama 1.68% 3.28x
Kate Spade 2.03% 3.28x
Carhartt 11.89% 3.26x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.73% 9.70x
Delaware Cluster 1.94% 7.33x
Motorcycle Racing Researchers 0.32% 7.12x
Vaping 0.48% 4.77x
Weather Information 0.32% 4.44x
Hobby Drones & Remote-Controlled Cars 0.24% 4.39x
Texas News Cluster 2.34% 4.32x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.32% 3.89x
Cars, Travel & Food 0.08% 3.73x
Telescopes 0.16% 3.68x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female