Dstillery Audiences

SPEEDWAYS

Audience Size: 60.4 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 60.4 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 12.69% 4.27x
F1 Racing Enthusiasts 10.18% 4.13x
Speedway Event Enthusiasts 11.02% 3.92x
Nascar Fans 9.76% 3.44x
Indiana Pacers Fans 7.25% 3.19x
Indiana Hoosiers Fans 8.51% 3.13x
Car Enthusiasts 6.28% 2.95x
Florida Trip Planners 7.95% 2.95x
Automotive Racing Enthusiasts 5.58% 2.92x
Indianapolis Colts Fans 6.56% 2.85x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.37% 2.99x
Kate Spade 0.51% 2.32x
Express Outlets 0.23% 2.28x
The North Face 0.20% 1.97x
Talbots 0.71% 1.83x
Hugo Boss 0.27% 1.83x
Charlotte Russe 0.11% 1.81x
Saint Laurent Paris 0.03% 1.80x
Intermix 0.04% 1.78x
Brooks Brothers 0.34% 1.77x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 9.76% 6.82x
Delaware Cluster 1.53% 5.15x
Motorcycle Lifestyle Researchers 1.53% 4.08x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.28% 3.98x
Online Media Converters 0.20% 3.74x
Cars, Travel & Food 0.08% 3.73x
Tennis, Golf & Boxing 0.28% 3.68x
Motorsport Equipment 0.70% 3.54x
Indiana Finance & Business Cluster 2.37% 3.51x
Cruise Vacations 0.56% 3.17x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male