Dstillery Audiences

SPEEDWAYS

Audience Size: 367.2 Thousand Devices

Explore the Speedways Audience

Below you'll find more information about the Speedways audience, broken down in different categories based on their digital and physical behaviors. These are 367.2 thousand unique devices whose actions qualify for the Speedways audience.

Dstillery Crafted Audiences

INTERESTS

The Speedways audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Speedways audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.08% 5.93x
Nascar Fans 7.74% 3.66x
Getting Off the Grid Travelers 0.06% 3.50x
Family Adventures Travelers 0.06% 2.98x
Speedway Event Enthusiasts 6.90% 2.95x
F1 Racing Enthusiasts 4.59% 2.21x
South Atlantic State Fair Visitors 5.54% 2.19x
North Carolina Travel Researchers 5.18% 2.14x
Washington DC Trip Planners 5.38% 2.12x
Florida Atlantic Coast Trip Planners 5.90% 2.10x
Composition Percentage: The overlap percentage between the Speedways audience and the Interest attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Speedways audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Speedways audience is Express Outlets.

Location Composition Index
Express Outlets 0.92% 4.70x
LL Bean 0.46% 4.06x
Belk 0.90% 3.84x
Carhartt 0.35% 3.52x
Columbia 0.94% 3.46x
Brooks Brothers 1.94% 3.29x
Journeys 3.17% 3.05x
Ralph Lauren 0.78% 3.04x
Levi Strauss 0.96% 3.00x
Talbots 2.32% 3.00x
Composition Percentage: The overlap percentage between the Speedways audience and the Location attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Speedways audience is Motorsports.

Content Affinity Composition Index
Motorsports 1.91% 20.56x
Motorcycle Racing Researchers 0.32% 6.22x
Delaware Cluster 1.79% 5.44x
Cigars 0.08% 3.83x
North Carolina 3.03% 3.39x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.16% 3.38x
Internet Service Provider Sites 0.24% 3.26x
Auctions & Repossessions 0.20% 3.12x
Mexico Travel 0.08% 3.03x
Flower Shopping 0.08% 2.81x
Composition Percentage: The overlap percentage between the Speedways audience and the Content Affinity attribute.
Index: A comparison of the Speedways audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Speedways audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male