Dstillery Audiences

SPORTS ARENAS

Audience Size: 2 Million Devices

Explore the Sports Arenas Audience

Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sports Arenas audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Arenas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Arenas audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.21% 2.13x
Philadelphia Phillies Fans 2.20% 1.92x
Minnesota Vikings Fans 1.77% 1.89x
NHL Fans 2.53% 1.88x
Baseball Enthusiasts 2.07% 1.83x
Minnesota Timberwolves Fans 2.06% 1.82x
MLB Fans 1.92% 1.81x
Philadelphia 76ers Fans 1.95% 1.81x
Big East Fans 2.17% 1.80x
New York Rangers Fans 1.98% 1.80x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Arenas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Arenas audience is Everlane.

Location Composition Index
Everlane 0.12% 8.17x
Levi Strauss 1.11% 7.36x
Urban Outfitters 5.19% 7.15x
Hugo Boss 2.70% 6.78x
Uniqlo 1.22% 6.66x
Club Monaco 0.83% 6.65x
Calvin Klein 0.81% 6.56x
Express Outlets 0.61% 6.51x
Free People 1.85% 6.50x
Zara 2.38% 6.45x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Arenas audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 2.66% 2.60x
Fantasy Sports 1.84% 1.83x
New Jersey News Cluster 2.13% 1.43x
Latest Sports News 4.64% 1.38x
Sports News - Team Specific 11.56% 1.34x
Apple Blogs & Hacks 1.76% 1.27x
Virginia News 1.53% 1.27x
Sports Fanatics 5.76% 1.23x
University Research 3.11% 1.22x
Writing Tools & Citation 1.68% 1.21x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male