Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 3.95% | 2.15x |
| Baseball Enthusiasts | 4.02% | 2.10x |
| Basketball Enthusiasts | 4.46% | 2.09x |
| Professional Lacrosse Fans | 5.02% | 2.06x |
| ESPN Enthusiasts | 3.85% | 2.05x |
| Daily Fantasy Sports Enthusiasts | 4.76% | 2.04x |
| Brooklyn Nets Fans | 3.83% | 2.04x |
| New York Rangers Fans | 3.90% | 2.04x |
| Big East Fans | 3.88% | 2.03x |
| MLB Fans | 3.69% | 1.99x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 8.54x |
| Uniqlo | 2.69% | 8.42x |
| Calvin Klein | 0.71% | 8.36x |
| Topshop | 0.72% | 8.34x |
| Everlane | 0.19% | 7.80x |
| Intermix | 1.25% | 7.65x |
| Hugo Boss | 5.24% | 7.62x |
| American Apparel | 4.45% | 7.42x |
| Joe's Jeans | 0.36% | 7.41x |
| Bonobos | 2.18% | 7.36x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Winnipeg Canada News.
| Content Affinity | Composition | Index |
| Winnipeg Canada News | 0.06% | 4.73x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 4.09x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.50x |
| Sports Apparel | 0.09% | 3.26x |
| Hockey | 1.94% | 3.23x |
| Canada Shopping - Kitchenware | 0.03% | 3.14x |
| Canadian Real Estate Researcher Cluster | 0.02% | 3.07x |
| Canadian Lifestyle | 0.04% | 3.06x |
| Illinois College Sports | 0.07% | 3.05x |
| Ontario Canada Cluster | 0.02% | 2.91x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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