Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.24% | 2.11x |
| NHL Fans | 2.27% | 1.74x |
| March Madness Enthusiasts | 1.91% | 1.72x |
| NCAA Fans | 1.81% | 1.68x |
| Big East Fans | 2.04% | 1.67x |
| Arizona Diamondbacks Fans | 1.96% | 1.66x |
| Minnesota Vikings Fans | 1.58% | 1.63x |
| New York Rangers Fans | 1.82% | 1.63x |
| Chicago Blackhawks Fans | 1.75% | 1.63x |
| Minnesota Timberwolves Fans | 1.86% | 1.63x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 8.80x |
| Urban Outfitters | 4.63% | 7.49x |
| Express Outlets | 0.34% | 6.70x |
| Levi Strauss | 0.86% | 6.57x |
| Free People | 1.30% | 6.46x |
| Club Monaco | 0.77% | 6.38x |
| Columbia | 0.78% | 6.22x |
| Hugo Boss | 1.55% | 6.19x |
| Uniqlo | 0.91% | 6.14x |
| Calvin Klein | 0.69% | 6.05x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.12% | 3.95x |
| Illinois College Sports | 0.10% | 2.93x |
| Hockey | 0.97% | 2.73x |
| Minnesota Local News Cluster | 2.68% | 2.67x |
| Upstate New York State Athletics | 0.03% | 2.20x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 1.97x |
| South Dakota Cluster | 0.41% | 1.93x |
| Local & Travel England - Northern England | 0.01% | 1.92x |
| Indiana News & Business Cluster | 1.48% | 1.91x |
| Virginia Athletics | 0.07% | 1.90x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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