Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is New York Rangers Fans.
| Interest | Composition | Index |
| New York Rangers Fans | 3.58% | 1.70x |
| NHL Fans | 3.52% | 1.64x |
| Essential Oils Enthusiasts | 0.18% | 1.62x |
| Buffalo Bills Fans | 3.16% | 1.59x |
| Daily Fantasy Sports Enthusiasts | 3.99% | 1.58x |
| Pittsburgh Pirates Fans | 3.27% | 1.58x |
| Minnesota Twins Fans | 3.29% | 1.57x |
| Pittsburgh Penguins Fans | 3.15% | 1.56x |
| Chicago Blackhawks Fans | 3.51% | 1.55x |
| Fantasy Football Enthusiasts | 3.44% | 1.53x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.29% | 8.05x |
| Topshop | 0.66% | 7.82x |
| Calvin Klein | 0.64% | 7.44x |
| Everlane | 0.16% | 7.31x |
| Hugo Boss | 4.61% | 7.28x |
| Supreme | 0.19% | 7.27x |
| Intermix | 1.14% | 7.09x |
| Bonobos | 2.04% | 7.00x |
| American Apparel | 4.09% | 6.95x |
| Anthropologie | 1.86% | 6.92x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.05% | 4.22x |
| Credit Unions & Consumer Protection | 0.05% | 3.43x |
| Ohio Universities | 0.86% | 2.86x |
| Illinois College Sports | 0.08% | 2.70x |
| Hockey | 1.60% | 2.59x |
| Texas Sporting & Outdoors Cluster | 0.04% | 2.41x |
| Minnesota Community Business Cluster | 0.80% | 2.32x |
| Toronto Tourism | 0.02% | 2.31x |
| Professional Audio Visual | 0.06% | 2.14x |
| Memphis News | 0.20% | 2.04x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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