Dstillery Audiences

SPORTS ARENAS

Audience Size: 1.1 Million Devices

Explore the Sports Arenas Audience

Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sports Arenas audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Arenas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Arenas audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.19% 3.83x
AT&T Wireless Customers 0.13% 3.45x
Burger Enthusiast 0.19% 3.38x
New York Rangers Fans 3.25% 1.95x
Basketball Enthusiasts 3.94% 1.93x
Toronto Blue Jays Fans 2.31% 1.91x
Brooklyn Nets Fans 3.00% 1.89x
Minnesota Twins Fans 3.44% 1.87x
Toronto Raptors Fans 2.69% 1.84x
Baseball Enthusiasts 4.13% 1.83x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Arenas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Arenas audience is Everlane.

Location Composition Index
Everlane 0.19% 11.82x
Supreme 0.18% 10.18x
Uniqlo 2.25% 9.09x
Calvin Klein 0.61% 9.08x
Topshop 0.47% 9.05x
Intermix 0.89% 8.46x
Joe's Jeans 0.25% 8.40x
American Apparel 3.71% 8.14x
Bonobos 1.73% 8.01x
Hugo Boss 4.44% 7.90x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Arenas audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.11% 6.36x
Quebec Vacations 0.25% 5.79x
Aid Groups 0.19% 5.23x
Canadian Lifestyle 0.19% 4.65x
Canada Tourism Research Cluster 0.25% 4.53x
New England & Ivy League Sports 0.38% 4.45x
Horse Racing 0.38% 4.31x
Children's Health 0.31% 3.94x
Nutrition & Diabetic Living 0.13% 3.92x
Clean Energy 0.19% 3.90x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male