Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.19% | 3.83x |
| AT&T Wireless Customers | 0.13% | 3.45x |
| Burger Enthusiast | 0.19% | 3.38x |
| New York Rangers Fans | 3.25% | 1.95x |
| Basketball Enthusiasts | 3.94% | 1.93x |
| Toronto Blue Jays Fans | 2.31% | 1.91x |
| Brooklyn Nets Fans | 3.00% | 1.89x |
| Minnesota Twins Fans | 3.44% | 1.87x |
| Toronto Raptors Fans | 2.69% | 1.84x |
| Baseball Enthusiasts | 4.13% | 1.83x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.19% | 11.82x |
| Supreme | 0.18% | 10.18x |
| Uniqlo | 2.25% | 9.09x |
| Calvin Klein | 0.61% | 9.08x |
| Topshop | 0.47% | 9.05x |
| Intermix | 0.89% | 8.46x |
| Joe's Jeans | 0.25% | 8.40x |
| American Apparel | 3.71% | 8.14x |
| Bonobos | 1.73% | 8.01x |
| Hugo Boss | 4.44% | 7.90x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.11% | 6.36x |
| Quebec Vacations | 0.25% | 5.79x |
| Aid Groups | 0.19% | 5.23x |
| Canadian Lifestyle | 0.19% | 4.65x |
| Canada Tourism Research Cluster | 0.25% | 4.53x |
| New England & Ivy League Sports | 0.38% | 4.45x |
| Horse Racing | 0.38% | 4.31x |
| Children's Health | 0.31% | 3.94x |
| Nutrition & Diabetic Living | 0.13% | 3.92x |
| Clean Energy | 0.19% | 3.90x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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