Dstillery Audiences

SPORTS ARENAS

Audience Size: 1.6 Million Devices

Explore the Sports Arenas Audience

Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports Arenas audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Arenas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Arenas audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.24% 2.11x
NHL Fans 2.27% 1.74x
March Madness Enthusiasts 1.91% 1.72x
NCAA Fans 1.81% 1.68x
Big East Fans 2.04% 1.67x
Arizona Diamondbacks Fans 1.96% 1.66x
Minnesota Vikings Fans 1.58% 1.63x
New York Rangers Fans 1.82% 1.63x
Chicago Blackhawks Fans 1.75% 1.63x
Minnesota Timberwolves Fans 1.86% 1.63x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Arenas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Arenas audience is Everlane.

Location Composition Index
Everlane 0.09% 8.80x
Urban Outfitters 4.63% 7.49x
Express Outlets 0.34% 6.70x
Levi Strauss 0.86% 6.57x
Free People 1.30% 6.46x
Club Monaco 0.77% 6.38x
Columbia 0.78% 6.22x
Hugo Boss 1.55% 6.19x
Uniqlo 0.91% 6.14x
Calvin Klein 0.69% 6.05x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Arenas audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.12% 3.95x
Illinois College Sports 0.10% 2.93x
Hockey 0.97% 2.73x
Minnesota Local News Cluster 2.68% 2.67x
Upstate New York State Athletics 0.03% 2.20x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 1.97x
South Dakota Cluster 0.41% 1.93x
Local & Travel England - Northern England 0.01% 1.92x
Indiana News & Business Cluster 1.48% 1.91x
Virginia Athletics 0.07% 1.90x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Arenas audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male