Dstillery Audiences

SPORTS ARENAS

Audience Size: 202.2 Thousand Devices

Explore the Sports Arenas Audience

Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 202.2 thousand unique devices whose actions qualify for the Sports Arenas audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Arenas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Arenas audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.19% 3.83x
AT&T Wireless Customers 0.13% 3.45x
Big East Fans 4.04% 2.23x
Duke Blue Devils Fans 4.14% 2.10x
NHL Fans 2.97% 2.00x
College Athletic Scholarships Researchers 4.09% 1.97x
Colorado Skiers and Snowboarders 3.77% 1.93x
Fantasy Football Enthusiasts 3.13% 1.90x
Northwestern Wildcats Fans 3.45% 1.87x
Wyoming Cowboys Fans 4.04% 1.86x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Arenas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Arenas audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 5.52x
Bonobos 0.68% 4.02x
Everlane 0.02% 3.99x
Express Outlets 1.22% 3.74x
Lululemon 2.94% 3.66x
American Apparel 1.17% 3.58x
Urban Outfitters 2.23% 3.56x
Coach 3.03% 3.45x
Anthropologie 2.58% 3.40x
Patagonia 0.43% 3.21x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Arenas audience is Online Mini Game Players.

Content Affinity Composition Index
Online Mini Game Players 0.27% 5.27x
Southeast College Athletics 0.27% 4.11x
Unique & Personalized Fashion 0.11% 3.88x
Men's Fashion Shopping 0.02% 3.73x
Canadian Universities 0.02% 3.67x
Alberta Canada Cluster 0.37% 3.46x
Nebraska Cluster 2.76% 3.40x
Spanish Lifestyle & Health 0.11% 3.30x
Public Policy Media 0.16% 3.19x
Data Centers 0.11% 3.17x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male