Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 670.6 thousand unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is NHL Fans.
| Interest | Composition | Index |
| NHL Fans | 2.38% | 2.21x |
| Minnesota Twins Fans | 2.13% | 2.09x |
| NBA Fans | 1.91% | 2.02x |
| March Madness Enthusiasts | 1.72% | 1.99x |
| Big East Fans | 2.04% | 1.95x |
| MLB Fans | 1.79% | 1.95x |
| Pittsburgh Penguins Fans | 1.78% | 1.92x |
| Fantasy Football Enthusiasts | 1.87% | 1.91x |
| Minnesota Timberwolves Fans | 2.03% | 1.90x |
| Chicago Blackhawks Fans | 1.84% | 1.88x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.83% | 9.10x |
| Levi Strauss | 0.62% | 8.62x |
| Club Monaco | 0.76% | 8.39x |
| Zara | 1.36% | 8.28x |
| H&M | 1.97% | 8.10x |
| American Apparel | 1.37% | 8.08x |
| Uniqlo | 0.63% | 8.05x |
| Free People | 0.85% | 7.57x |
| Urban Outfitters | 1.95% | 7.56x |
| Intermix | 0.40% | 7.53x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 1.18% | 3.65x |
| Illinois College Sports | 0.08% | 3.51x |
| Minnesota Community Business Cluster | 0.88% | 3.23x |
| Minnesota Local News Cluster | 2.27% | 2.46x |
| Sports Apparel | 0.12% | 2.42x |
| Florida College Athletics | 0.63% | 2.41x |
| Virginia Athletics | 0.08% | 2.40x |
| Cosmetics Business | 0.06% | 2.23x |
| Southeast College Athletics | 0.24% | 2.16x |
| Lacrosse College Athletics | 0.18% | 2.15x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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