Dstillery Audiences

SPORTS ARENAS

Audience Size: 670.6 Thousand Devices

Explore the Sports Arenas Audience

Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 670.6 thousand unique devices whose actions qualify for the Sports Arenas audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Arenas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Arenas audience is NHL Fans.

Interest Composition Index
NHL Fans 2.38% 2.21x
Minnesota Twins Fans 2.13% 2.09x
NBA Fans 1.91% 2.02x
March Madness Enthusiasts 1.72% 1.99x
Big East Fans 2.04% 1.95x
MLB Fans 1.79% 1.95x
Pittsburgh Penguins Fans 1.78% 1.92x
Fantasy Football Enthusiasts 1.87% 1.91x
Minnesota Timberwolves Fans 2.03% 1.90x
Chicago Blackhawks Fans 1.84% 1.88x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Arenas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Arenas audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.83% 9.10x
Levi Strauss 0.62% 8.62x
Club Monaco 0.76% 8.39x
Zara 1.36% 8.28x
H&M 1.97% 8.10x
American Apparel 1.37% 8.08x
Uniqlo 0.63% 8.05x
Free People 0.85% 7.57x
Urban Outfitters 1.95% 7.56x
Intermix 0.40% 7.53x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Arenas audience is Hockey.

Content Affinity Composition Index
Hockey 1.18% 3.65x
Illinois College Sports 0.08% 3.51x
Minnesota Community Business Cluster 0.88% 3.23x
Minnesota Local News Cluster 2.27% 2.46x
Sports Apparel 0.12% 2.42x
Florida College Athletics 0.63% 2.41x
Virginia Athletics 0.08% 2.40x
Cosmetics Business 0.06% 2.23x
Southeast College Athletics 0.24% 2.16x
Lacrosse College Athletics 0.18% 2.15x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Arenas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male