Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 341.3 thousand unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.19% | 3.83x |
| AT&T Wireless Customers | 0.13% | 3.45x |
| Washington Skiers and Snowboarders | 5.37% | 2.93x |
| North West State Fair Visitors | 6.83% | 2.79x |
| Seattle Trip Planners | 5.72% | 2.47x |
| Seattle Seahawks Fans | 5.06% | 2.25x |
| Western Canada Skiers and Snowboarders | 3.15% | 2.21x |
| Essential Oils Enthusiasts | 0.09% | 2.00x |
| Rowing Enthusiasts | 2.97% | 1.90x |
| Washington County and Local Fair Visitors | 4.30% | 1.80x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 7.49x |
| Everlane | 0.04% | 6.43x |
| Bonobos | 0.71% | 5.61x |
| The North Face | 1.40% | 5.48x |
| Joe's Jeans | 0.10% | 5.36x |
| Coach | 3.41% | 5.26x |
| Lululemon | 3.14% | 5.24x |
| American Apparel | 1.32% | 5.23x |
| Patagonia | 0.64% | 4.92x |
| Ralph Lauren | 1.32% | 4.83x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.18% | 7.70x |
| Florida College Athletics | 0.22% | 4.70x |
| Grilling | 0.09% | 3.91x |
| Aid Groups | 0.09% | 3.81x |
| Video Content Sites | 0.09% | 3.74x |
| Men's Fashion Shopping | 0.02% | 3.73x |
| Canadian Universities | 0.02% | 3.67x |
| Power Tools | 0.13% | 3.66x |
| Pacific Northwest Sports & News Cluster | 0.67% | 3.42x |
| Data, Analytics & Coding | 0.13% | 3.00x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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