Dstillery Audiences

SPORTS ARENAS

Audience Size: 1.4 Million Devices

Explore the Sports Arenas Audience

Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sports Arenas audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Arenas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Arenas audience is New York Rangers Fans.

Interest Composition Index
New York Rangers Fans 3.58% 1.70x
NHL Fans 3.52% 1.64x
Essential Oils Enthusiasts 0.18% 1.62x
Buffalo Bills Fans 3.16% 1.59x
Daily Fantasy Sports Enthusiasts 3.99% 1.58x
Pittsburgh Pirates Fans 3.27% 1.58x
Minnesota Twins Fans 3.29% 1.57x
Pittsburgh Penguins Fans 3.15% 1.56x
Chicago Blackhawks Fans 3.51% 1.55x
Fantasy Football Enthusiasts 3.44% 1.53x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Arenas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Arenas audience is Uniqlo.

Location Composition Index
Uniqlo 2.29% 8.05x
Topshop 0.66% 7.82x
Calvin Klein 0.64% 7.44x
Everlane 0.16% 7.31x
Hugo Boss 4.61% 7.28x
Supreme 0.19% 7.27x
Intermix 1.14% 7.09x
Bonobos 2.04% 7.00x
American Apparel 4.09% 6.95x
Anthropologie 1.86% 6.92x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Arenas audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.05% 4.22x
Credit Unions & Consumer Protection 0.05% 3.43x
Ohio Universities 0.86% 2.86x
Illinois College Sports 0.08% 2.70x
Hockey 1.60% 2.59x
Texas Sporting & Outdoors Cluster 0.04% 2.41x
Minnesota Community Business Cluster 0.80% 2.32x
Toronto Tourism 0.02% 2.31x
Professional Audio Visual 0.06% 2.14x
Memphis News 0.20% 2.04x
Composition Percentage: The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male