Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is Professional Lacrosse Fans.
| Interest | Composition | Index |
| Professional Lacrosse Fans | 5.74% | 1.98x |
| NHL Fans | 4.28% | 1.95x |
| New York Rangers Fans | 4.09% | 1.91x |
| Basketball Enthusiasts | 5.02% | 1.91x |
| Baseball Enthusiasts | 4.56% | 1.90x |
| Brooklyn Nets Fans | 4.30% | 1.90x |
| Big East Fans | 4.50% | 1.89x |
| NCAA Football Fans | 4.76% | 1.87x |
| ESPN Enthusiasts | 4.34% | 1.85x |
| Toronto Blue Jays Fans | 2.81% | 1.82x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.23% | 10.47x |
| Everlane | 0.23% | 9.33x |
| Topshop | 0.72% | 9.00x |
| Uniqlo | 2.97% | 8.99x |
| Calvin Klein | 0.78% | 8.95x |
| American Apparel | 4.71% | 8.26x |
| Intermix | 1.28% | 8.17x |
| Bonobos | 2.29% | 8.05x |
| Joe's Jeans | 0.38% | 7.94x |
| Hugo Boss | 5.74% | 7.87x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Canada Job Seekers Cluster.
| Content Affinity | Composition | Index |
| Canada Job Seekers Cluster | 0.03% | 5.73x |
| Illinois College Sports | 0.10% | 5.00x |
| Upstate New York State Athletics | 0.06% | 4.31x |
| Canadian Real Estate Researcher Cluster | 0.03% | 4.17x |
| Cosmetics Business | 0.07% | 4.07x |
| Toronto Tourism | 0.03% | 3.88x |
| Canada Shopping - General Commerce | 0.04% | 3.52x |
| Canada Tax and Finance Research Cluster | 0.05% | 3.50x |
| Canada Online Shopping Cluster | 0.05% | 3.45x |
| Canadian Universities | 0.03% | 3.43x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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