Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 3.82% | 2.05x |
| Iowa Hawkeyes Fans | 3.12% | 1.66x |
| Big East Fans | 3.25% | 1.61x |
| Houston Trip Planners | 3.40% | 1.60x |
| Fantasy Football Enthusiasts | 3.23% | 1.58x |
| Minnesota Vikings Fans | 2.80% | 1.57x |
| Houston Texans Fans | 2.95% | 1.57x |
| NCAA Fans | 3.01% | 1.56x |
| NCAA Football Fans | 3.01% | 1.55x |
| Daily Fantasy Sports Enthusiasts | 3.56% | 1.53x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.31% | 6.40x |
| Urban Outfitters | 5.65% | 6.28x |
| Levi Strauss | 1.30% | 6.03x |
| Hugo Boss | 3.40% | 5.82x |
| Uniqlo | 1.44% | 5.80x |
| Intermix | 0.88% | 5.70x |
| Everlane | 0.11% | 5.61x |
| Zara | 2.52% | 5.58x |
| Bonobos | 1.05% | 5.56x |
| Calvin Klein | 0.70% | 5.37x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.02% | 17.91x |
| Fashion & Cosmetics | 0.01% | 4.30x |
| Minnesota Community Business Cluster | 1.76% | 3.89x |
| Active Lifestyle Enthusiasts | 0.04% | 3.40x |
| Franchising | 0.09% | 3.25x |
| Canada Shopping - Kitchenware | 0.07% | 3.23x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 3.09x |
| Home Printing | 0.09% | 2.98x |
| Survey Websites | 0.02% | 2.93x |
| General Interest | 0.04% | 2.90x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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