Explore the Sports Arenas Audience
Below you'll find more information about the Sports Arenas audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Sports Arenas audience.
INTERESTS
The Sports Arenas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Arenas audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.21% | 2.13x |
| Philadelphia Phillies Fans | 2.20% | 1.92x |
| Minnesota Vikings Fans | 1.77% | 1.89x |
| NHL Fans | 2.53% | 1.88x |
| Baseball Enthusiasts | 2.07% | 1.83x |
| Minnesota Timberwolves Fans | 2.06% | 1.82x |
| MLB Fans | 1.92% | 1.81x |
| Philadelphia 76ers Fans | 1.95% | 1.81x |
| Big East Fans | 2.17% | 1.80x |
| New York Rangers Fans | 1.98% | 1.80x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Interest attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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APPAREL RETAILERS
The Sports Arenas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Arenas audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 8.17x |
| Levi Strauss | 1.11% | 7.36x |
| Urban Outfitters | 5.19% | 7.15x |
| Hugo Boss | 2.70% | 6.78x |
| Uniqlo | 1.22% | 6.66x |
| Club Monaco | 0.83% | 6.65x |
| Calvin Klein | 0.81% | 6.56x |
| Express Outlets | 0.61% | 6.51x |
| Free People | 1.85% | 6.50x |
| Zara | 2.38% | 6.45x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Location attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Arenas audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 2.66% | 2.60x |
| Fantasy Sports | 1.84% | 1.83x |
| New Jersey News Cluster | 2.13% | 1.43x |
| Latest Sports News | 4.64% | 1.38x |
| Sports News - Team Specific | 11.56% | 1.34x |
| Apple Blogs & Hacks | 1.76% | 1.27x |
| Virginia News | 1.53% | 1.27x |
| Sports Fanatics | 5.76% | 1.23x |
| University Research | 3.11% | 1.22x |
| Writing Tools & Citation | 1.68% | 1.21x |
Composition Percentage:
The overlap percentage between the Sports Arenas audience and the Content Affinity attribute.
Index: A comparison of the Sports Arenas audience to the internet population.
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DEMOGRAPHICS
The Sports Arenas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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