Explore the Springhill Suites Audience
Below you'll find more information about the Springhill Suites audience, broken down in different categories based on their digital and physical behaviors. These are 166.4 thousand unique devices whose actions qualify for the Springhill Suites audience.
INTERESTS
The Springhill Suites audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Springhill Suites audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.09% | 3.45x |
| Houston Activity Researchers | 2.09% | 2.73x |
| Texas State Fairs | 6.28% | 2.53x |
| Texas County and Local Fair Visitors | 5.44% | 2.25x |
| Texas Longhorn Fans | 3.72% | 2.12x |
| Scuba Diving Enthusiasts | 3.63% | 2.07x |
| Dallas Mavericks Fans | 3.81% | 2.00x |
| Texas Trip Planners | 3.58% | 1.99x |
| Houston Trip Planners | 2.42% | 1.96x |
| Southern Central Voters | 3.91% | 1.85x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Interest attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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APPAREL RETAILERS
The Springhill Suites audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Springhill Suites audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.03% | 3.73x |
| Topshop | 0.02% | 2.75x |
| Tommy Bahama | 0.31% | 2.53x |
| Brooks Brothers | 0.33% | 2.43x |
| Lorna Jane | 0.08% | 2.42x |
| Levi Strauss | 0.18% | 2.40x |
| Jos A. Bank Clothiers | 0.79% | 2.33x |
| Lululemon | 0.62% | 2.29x |
| Columbia | 0.15% | 2.26x |
| Ralph Lauren | 0.20% | 2.08x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Location attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Springhill Suites audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.63% | 7.50x |
| Data, Analytics & Coding | 0.19% | 4.27x |
| Bags & Luggage | 0.09% | 3.89x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.09% | 3.30x |
| Public Policy Media | 0.09% | 3.30x |
| Online Games for Kids | 0.09% | 3.26x |
| Calendar & Holidays | 0.14% | 2.88x |
| People Search | 0.23% | 2.78x |
| Northern Texas Cluster | 2.14% | 2.77x |
| Caribbean Vacation | 0.09% | 2.71x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Content Affinity attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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DEMOGRAPHICS
The Springhill Suites audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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