Explore the Springhill Suites Audience
Below you'll find more information about the Springhill Suites audience, broken down in different categories based on their digital and physical behaviors. These are 870 thousand unique devices whose actions qualify for the Springhill Suites audience.
INTERESTS
The Springhill Suites audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Springhill Suites audience is Pittsburgh Pirates Fans.
| Interest | Composition | Index |
| Pittsburgh Pirates Fans | 1.76% | 1.74x |
| Indiana Hoosiers Fans | 1.66% | 1.67x |
| College Football Fans | 2.00% | 1.65x |
| North Carolina Football Fans | 2.24% | 1.65x |
| Swimming Enthusiasts | 1.60% | 1.63x |
| Golf Enthusiasts | 2.09% | 1.62x |
| NCAA Fans | 1.76% | 1.62x |
| MLB Fans | 1.70% | 1.62x |
| Big East Fans | 1.93% | 1.61x |
| March Madness Enthusiasts | 1.84% | 1.61x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Interest attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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APPAREL RETAILERS
The Springhill Suites audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Springhill Suites audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.02% | 8.11x |
| Topshop | 0.14% | 7.85x |
| Levi Strauss | 1.07% | 7.12x |
| Brooks Brothers | 3.51% | 6.69x |
| Tommy Bahama | 2.28% | 6.66x |
| Free People | 1.85% | 6.49x |
| Johnston and Murphy | 1.14% | 6.45x |
| Saint Laurent Paris | 0.80% | 6.44x |
| J. Crew | 2.93% | 6.17x |
| Eddie Bauer | 1.39% | 6.16x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Location attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Springhill Suites audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 1.65% | 1.99x |
| Fantasy Sports | 1.57% | 1.59x |
| Discount Travel | 11.29% | 1.30x |
| Virginia News | 1.52% | 1.27x |
| Latest Sports News | 4.20% | 1.26x |
| New Orleans Cluster | 1.51% | 1.26x |
| News Cluster | 2.82% | 1.26x |
| Georgia Cluster | 2.39% | 1.25x |
| Chicago Cluster | 1.63% | 1.25x |
| Small Business Resources | 3.24% | 1.22x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Content Affinity attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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DEMOGRAPHICS
The Springhill Suites audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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