Dstillery Audiences

SPRINGHILL SUITES

Audience Size: 216 Thousand Devices

Explore the Springhill Suites Audience

Below you'll find more information about the Springhill Suites audience, broken down in different categories based on their digital and physical behaviors. These are 216 thousand unique devices whose actions qualify for the Springhill Suites audience.

Dstillery Crafted Audiences

INTERESTS

The Springhill Suites audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Springhill Suites audience is Indiana Hoosiers Fans.

Interest Composition Index
Indiana Hoosiers Fans 1.98% 1.84x
Business Travelers 1.38% 1.63x
Utah Jazz Fans 1.68% 1.63x
Big 12 Fans 1.77% 1.57x
Affordable Hotel Bookers 1.72% 1.57x
Oklahoma State Cowboys Fans 1.78% 1.57x
Atlanta Braves Fans 1.68% 1.55x
Oklahoma Sooners Fans 1.84% 1.54x
Kentucky Wildcats Fans 1.58% 1.54x
Indiana Pacers Fans 1.62% 1.53x
Composition Percentage: The overlap percentage between the Springhill Suites audience and the Interest attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Springhill Suites audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Springhill Suites audience is Club Monaco.

Location Composition Index
Club Monaco 0.73% 8.08x
American Apparel 1.36% 8.02x
Uniqlo 0.62% 7.94x
Columbia 0.58% 7.68x
Tommy Bahama 1.37% 7.54x
Urban Outfitters 1.91% 7.43x
Zara 1.22% 7.40x
Lorna Jane 0.24% 7.33x
Levi Strauss 0.53% 7.30x
Forever 21 2.06% 7.28x
Composition Percentage: The overlap percentage between the Springhill Suites audience and the Location attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Springhill Suites audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.12% 3.05x
Savannah Georgia News 0.41% 2.48x
Alberta Canada Cluster 0.16% 2.36x
National Parks 0.34% 2.23x
West Virginia News 0.48% 2.06x
Indiana News & Business Cluster 1.35% 1.94x
Tiny & Modular Home Researchers 0.33% 1.90x
Texas News Cluster 0.87% 1.86x
Smart Travel 0.67% 1.86x
Grocery & Food Service 0.19% 1.84x
Composition Percentage: The overlap percentage between the Springhill Suites audience and the Content Affinity attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Springhill Suites audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male