Dstillery Audiences

SPRINGHILL SUITES

Audience Size: 166.4 Thousand Devices

Explore the Springhill Suites Audience

Below you'll find more information about the Springhill Suites audience, broken down in different categories based on their digital and physical behaviors. These are 166.4 thousand unique devices whose actions qualify for the Springhill Suites audience.

Dstillery Crafted Audiences

INTERESTS

The Springhill Suites audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Springhill Suites audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.09% 3.45x
Houston Activity Researchers 2.09% 2.73x
Texas State Fairs 6.28% 2.53x
Texas County and Local Fair Visitors 5.44% 2.25x
Texas Longhorn Fans 3.72% 2.12x
Scuba Diving Enthusiasts 3.63% 2.07x
Dallas Mavericks Fans 3.81% 2.00x
Texas Trip Planners 3.58% 1.99x
Houston Trip Planners 2.42% 1.96x
Southern Central Voters 3.91% 1.85x
Composition Percentage: The overlap percentage between the Springhill Suites audience and the Interest attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Springhill Suites audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Springhill Suites audience is Supreme.

Location Composition Index
Supreme 0.03% 3.73x
Topshop 0.02% 2.75x
Tommy Bahama 0.31% 2.53x
Brooks Brothers 0.33% 2.43x
Lorna Jane 0.08% 2.42x
Levi Strauss 0.18% 2.40x
Jos A. Bank Clothiers 0.79% 2.33x
Lululemon 0.62% 2.29x
Columbia 0.15% 2.26x
Ralph Lauren 0.20% 2.08x
Composition Percentage: The overlap percentage between the Springhill Suites audience and the Location attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Springhill Suites audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.63% 7.50x
Data, Analytics & Coding 0.19% 4.27x
Bags & Luggage 0.09% 3.89x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.09% 3.30x
Public Policy Media 0.09% 3.30x
Online Games for Kids 0.09% 3.26x
Calendar & Holidays 0.14% 2.88x
People Search 0.23% 2.78x
Northern Texas Cluster 2.14% 2.77x
Caribbean Vacation 0.09% 2.71x
Composition Percentage: The overlap percentage between the Springhill Suites audience and the Content Affinity attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Springhill Suites audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female