Explore the Springhill Suites Audience
Below you'll find more information about the Springhill Suites audience, broken down in different categories based on their digital and physical behaviors. These are 166.1 thousand unique devices whose actions qualify for the Springhill Suites audience.
INTERESTS
The Springhill Suites audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Springhill Suites audience is Dallas Mavericks Fans.
| Interest | Composition | Index |
| Dallas Mavericks Fans | 3.27% | 2.16x |
| Texas Activity Researchers | 2.81% | 2.10x |
| Scuba Diving Enthusiasts | 1.00% | 2.03x |
| Texas County and Local Fair Visitors | 4.90% | 1.98x |
| Restaurant Supply Shoppers | 0.18% | 1.96x |
| Certified Events Professionals | 2.54% | 1.90x |
| Texas State Fairs | 4.99% | 1.90x |
| Luxury Hotel Guests | 0.54% | 1.89x |
| Costco Deal Blog Readers | 0.45% | 1.84x |
| Ski and Snowboard Trip Planners | 2.18% | 1.84x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Interest attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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APPAREL RETAILERS
The Springhill Suites audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Springhill Suites audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.12% | 4.24x |
| Lorna Jane | 0.12% | 3.93x |
| Supreme | 0.02% | 3.80x |
| Tommy Bahama | 0.42% | 3.67x |
| Club Monaco | 0.10% | 3.50x |
| Forever 21 | 0.48% | 3.20x |
| Express Outlets | 0.21% | 3.17x |
| REI | 0.26% | 3.02x |
| Lululemon | 0.71% | 2.99x |
| Free People | 0.25% | 2.88x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Location attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Springhill Suites audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 0.64% | 5.06x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.18% | 3.84x |
| Party Planning & Invitations | 0.18% | 3.83x |
| Design Software | 0.12% | 3.78x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.18% | 3.30x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.09% | 3.30x |
| Muscle Cars | 0.36% | 3.06x |
| Online Arcade Games | 0.35% | 3.02x |
| High-End Audio | 0.18% | 2.96x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 2.78x |
Composition Percentage:
The overlap percentage between the Springhill Suites audience and the Content Affinity attribute.
Index: A comparison of the Springhill Suites audience to the internet population.
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DEMOGRAPHICS
The Springhill Suites audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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