Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 1.92% | 1.56x |
| Readers of Caribbean Content | 1.97% | 1.45x |
| New York City Events Researchers | 2.07% | 1.44x |
| Readers of Nicaraguan Content | 1.64% | 1.41x |
| Restaurant Menu Researchers | 1.72% | 1.40x |
| Readers of Honduran Content | 3.56% | 1.40x |
| Readers of Belizean Content | 1.88% | 1.38x |
| Readers of Guatemalan Content | 1.74% | 1.38x |
| Readers of Mexican Content | 2.11% | 1.38x |
| Readers of South American Content | 1.98% | 1.36x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.17% | 12.19x |
| The Childrens Place | 8.51% | 10.54x |
| Club Monaco | 1.16% | 9.24x |
| Zara | 3.38% | 9.16x |
| Uniqlo | 1.68% | 9.15x |
| Levi Strauss | 1.37% | 9.13x |
| Gap | 10.15% | 8.96x |
| Topshop | 0.16% | 8.65x |
| Forever 21 | 5.97% | 8.43x |
| Intermix | 0.98% | 8.30x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 1.96% | 1.55x |
| Los Angeles News | 1.84% | 1.35x |
| South Florida Cluster | 1.82% | 1.25x |
| Hip-Hop Enthusiast | 2.95% | 1.20x |
| African American Celebrity Gossip | 4.35% | 1.17x |
| Finance & Accounting Cluster | 2.31% | 1.14x |
| Career Cluster A | 3.31% | 1.11x |
| Celebrity Gossip & News | 2.72% | 1.10x |
| Stock Market Investing Researchers | 3.03% | 1.09x |
| Small Business Resources | 2.80% | 1.09x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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