Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 1.54% | 1.40x |
| T-Mobile Customers | 0.07% | 1.35x |
| Women's Fashion Magazine Readers | 1.13% | 1.32x |
| Live Concert Fans | 1.21% | 1.31x |
| Valentines Day Celebrators | 1.16% | 1.31x |
| Major Airline Customers | 2.73% | 1.31x |
| Food Bank Researchers | 0.92% | 1.31x |
| Readers of Puerto Rican Content | 2.99% | 1.30x |
| Healthcare Thought Leaders | 1.71% | 1.30x |
| Online Grocery Shoppers | 2.52% | 1.29x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.23x |
| Charlotte Russe | 0.67% | 5.78x |
| Abercrombie & Fitch | 0.48% | 5.43x |
| Hollister | 5.03% | 5.11x |
| Express | 7.69% | 4.89x |
| Forever 21 | 4.23% | 4.67x |
| Victoria's Secret | 11.29% | 4.67x |
| Coach | 3.01% | 4.65x |
| Aeropostale | 6.44% | 4.64x |
| Zara | 0.95% | 4.64x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.05% | 7.09x |
| Shipping & Logistics | 0.02% | 5.59x |
| Education Cluster | 0.03% | 5.48x |
| Canada Culture and Tourism | 0.03% | 4.17x |
| Furniture Shopping | 0.02% | 3.89x |
| Homemade Jewelry & Crafts | 0.02% | 3.57x |
| Mail Order Food | 0.04% | 3.35x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.35x |
| Men's Fashion Shopping | 0.01% | 3.17x |
| Dental Health | 0.02% | 2.94x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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