Dstillery Audiences

SPRINT

Audience Size: 1.5 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.12x
Chicago Trip Planners 3.23% 1.73x
Chicago Blackhawks Fans 2.69% 1.60x
Global Destinations Reopening Researchers 1.27% 1.52x
Chicago Bears Fans 2.52% 1.50x
Childrens Museum Visitors 2.55% 1.49x
Executive and C-Suite 1.39% 1.48x
Chicago Cubs Fans 2.35% 1.44x
Detroit Pistons Fans 2.39% 1.44x
Disney Vacation Planners 2.36% 1.43x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.35% 7.34x
Hollister 2.04% 6.54x
Express 3.41% 6.16x
Victoria's Secret 4.92% 6.08x
H&M 2.01% 6.06x
Zumiez 2.60% 5.99x
Abercrombie & Fitch 0.23% 5.94x
Aeropostale 2.76% 5.70x
Forever 21 1.80% 5.70x
Uniqlo 0.18% 5.65x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Canadian News.

Content Affinity Composition Index
Canadian News 0.06% 5.07x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 4.87x
Illinois College Sports 0.04% 4.87x
Men's Dress Shirt Shopping 0.03% 3.87x
Canada Travel & Tourism 0.04% 3.69x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 3.69x
Mysticism 0.04% 3.69x
French Canadian Cluster 0.04% 3.69x
Job Interview Process 0.06% 3.61x
Office Furniture Design 0.02% 3.40x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female