Dstillery Audiences

SPRINT

Audience Size: 4.3 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.03% 3.27x
True Crime Podcast Listeners 0.04% 3.12x
Online Education Resource Researchers 0.01% 1.77x
Burger Enthusiast 0.06% 1.62x
Sprint Customers 0.05% 1.57x
Social Distancing Content Readers 0.05% 1.39x
Restaurant Menu Researchers 2.40% 1.33x
Fragrance Shoppers 3.07% 1.31x
Michigan County and Local Fair Visitors 3.12% 1.31x
T-Mobile Customers 0.10% 1.31x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.75% 8.01x
Hollister 6.79% 7.68x
Uniqlo 1.86% 7.44x
Express 9.82% 7.33x
Charlotte Russe 2.26% 7.26x
Zara 2.85% 7.25x
Zumiez 9.93% 7.24x
Everlane 0.12% 7.20x
The Childrens Place 12.34% 7.14x
Journeys 12.71% 7.06x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.02% 4.60x
Higher-End Fashion Brands 0.05% 3.19x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.84x
Franco-African Cluster 0.03% 2.45x
New York City Education & News Cluster 0.63% 2.38x
Texas Off-Roading 0.01% 2.34x
Germany Cluster 0.03% 2.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 2.21x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.21x
General Interest 0.02% 2.16x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female