Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.03% | 3.27x |
| True Crime Podcast Listeners | 0.04% | 3.12x |
| Online Education Resource Researchers | 0.01% | 1.77x |
| Burger Enthusiast | 0.06% | 1.62x |
| Sprint Customers | 0.05% | 1.57x |
| Social Distancing Content Readers | 0.05% | 1.39x |
| Restaurant Menu Researchers | 2.40% | 1.33x |
| Fragrance Shoppers | 3.07% | 1.31x |
| Michigan County and Local Fair Visitors | 3.12% | 1.31x |
| T-Mobile Customers | 0.10% | 1.31x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.75% | 8.01x |
| Hollister | 6.79% | 7.68x |
| Uniqlo | 1.86% | 7.44x |
| Express | 9.82% | 7.33x |
| Charlotte Russe | 2.26% | 7.26x |
| Zara | 2.85% | 7.25x |
| Zumiez | 9.93% | 7.24x |
| Everlane | 0.12% | 7.20x |
| The Childrens Place | 12.34% | 7.14x |
| Journeys | 12.71% | 7.06x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.02% | 4.60x |
| Higher-End Fashion Brands | 0.05% | 3.19x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.84x |
| Franco-African Cluster | 0.03% | 2.45x |
| New York City Education & News Cluster | 0.63% | 2.38x |
| Texas Off-Roading | 0.01% | 2.34x |
| Germany Cluster | 0.03% | 2.24x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 2.21x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.21x |
| General Interest | 0.02% | 2.16x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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