Dstillery Audiences

SPRINT

Audience Size: 1.3 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 3.47% 1.37x
T-Mobile Customers 0.07% 1.35x
Billiards Enthusiasts 3.23% 1.32x
Houston Activity Researchers 2.26% 1.32x
Texas Trip Planners 3.76% 1.31x
Texas State Fairs 3.62% 1.31x
Chicago Trip Planners 3.02% 1.31x
Midwestern Voters 3.34% 1.30x
Mid Size Sedan Auto Intenders 1.02% 1.29x
Michigan County and Local Fair Visitors 3.94% 1.29x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.48% 7.71x
Hollister 3.12% 6.49x
Johnston and Murphy 0.01% 6.32x
Abercrombie & Fitch 0.30% 6.24x
Express 4.90% 6.01x
Victoria's Secret 6.99% 5.97x
H&M 2.60% 5.94x
Uniqlo 0.27% 5.90x
Zumiez 3.60% 5.81x
Ann Taylor 0.67% 5.81x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.04% 4.60x
Canada Travel & Tourism 0.04% 3.24x
Men's Fashion Shopping 0.01% 3.17x
Arts & Crafts 0.04% 3.12x
Phone & Computer Game Downloaders 0.04% 2.72x
Cub & Girl Scouts 0.03% 2.64x
Writing Resources 0.04% 2.55x
Electronic Cabling 0.02% 2.43x
Hobby Drones & Remote-Controlled Cars 0.04% 2.40x
Pre-Built Home Researchers 0.05% 2.36x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male