Dstillery Audiences

SPRINT

Audience Size: 4.3 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.07% 1.35x
Hard Seltzer Aficionados 0.57% 1.35x
Chicago Trip Planners 2.40% 1.30x
Online Content Creators 0.24% 1.30x
Santa Cruz Trip Planners 2.52% 1.24x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.05% 1.22x
Austin Trip Planners 2.52% 1.22x
Readers of Korean Content 3.91% 1.22x
Teen Girl Clothing Shoppers 3.48% 1.21x
Houston Activity Researchers 1.45% 1.20x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.41x
Abercrombie & Fitch 0.67% 3.24x
Charlotte Russe 0.82% 3.24x
Hollister 6.30% 2.90x
Lorna Jane 0.52% 2.83x
Uniqlo 0.71% 2.81x
Zara 1.23% 2.78x
Express 9.49% 2.77x
Forever 21 5.53% 2.76x
H&M 5.07% 2.73x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.01% 4.13x
Roleplay & Fantasy Games 0.01% 3.90x
Cheerleading 0.01% 3.51x
Men's Fashion Shopping 0.01% 3.17x
Book Publishers 0.02% 2.92x
Foreign Language Education 0.01% 2.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 2.21x
Police Gear 0.02% 2.17x
Internet Service Provider Sites 0.02% 2.02x
College Greek Life 0.02% 1.97x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male