Dstillery Audiences

SPRINT

Audience Size: 5.6 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 2.77% 1.39x
Readers of Honduran Content 2.56% 1.39x
Readers of Puerto Rican Content 2.82% 1.38x
Readers of South American Content 2.79% 1.37x
Readers of Dominican Republic Content 2.62% 1.37x
Readers of Guatemalan Content 2.63% 1.35x
Readers of Mexican Content 2.81% 1.35x
Colombia Trip Planners 2.76% 1.33x
Readers of Belizean Content 2.74% 1.33x
Readers of Caribbean Content 2.62% 1.32x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 2.59% 7.33x
Uniqlo 2.36% 6.99x
Charlotte Russe 4.76% 6.88x
Hollister 7.36% 6.87x
Topshop 0.55% 6.66x
Express 10.22% 6.51x
The Childrens Place 13.36% 6.47x
Zumiez 10.44% 6.41x
Zara 3.23% 6.40x
Forever 21 6.83% 6.35x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.02% 2.15x
Texas Sporting & Outdoors Cluster 0.02% 2.13x
New York City Education & News Cluster 0.66% 1.89x
LGBTQ Advocacy 1.05% 1.80x
Franco-African Cluster 0.02% 1.79x
Home Office Products 0.02% 1.71x
Spanish Lifestyle & Health 0.09% 1.68x
Illinois 0.34% 1.65x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.65x
Shipping & Logistics 0.03% 1.63x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male