Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 543 thousand unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Liberal Think Tank Readers.
| Interest | Composition | Index |
| Liberal Think Tank Readers | 2.68% | 3.33x |
| Finance Continuing Education Researchers | 2.68% | 3.20x |
| Men's Clothing Shoppers | 2.68% | 2.89x |
| Small Business COVID-19 Relief Researchers | 1.68% | 2.87x |
| Portuguese Food Enthusiasts | 3.02% | 2.85x |
| Joint Pain Health Care Professionals | 2.68% | 2.81x |
| Retirement Planning Amid Covid-19 | 1.68% | 2.81x |
| Moviegoers | 3.02% | 2.80x |
| Dieters | 2.68% | 2.79x |
| Chicago Trip Planners | 3.36% | 2.79x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.71% | 10.04x |
| Abercrombie & Fitch | 0.43% | 9.71x |
| Hollister | 4.11% | 9.54x |
| Zumiez | 4.50% | 8.54x |
| Hugo Boss | 1.34% | 8.10x |
| Aeropostale | 5.06% | 7.98x |
| H&M | 2.88% | 7.97x |
| Victoria's Secret | 7.90% | 7.91x |
| Express | 6.12% | 7.86x |
| The Childrens Place | 7.15% | 7.80x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.34% | 6.65x |
| Conscious Living | 1.01% | 5.51x |
| Dating & Relationships | 1.01% | 4.44x |
| Movie Reviews | 2.01% | 4.26x |
| Texas News Cluster | 1.01% | 4.09x |
| Nepal News | 0.03% | 4.09x |
| Coupons & Family | 1.01% | 3.90x |
| Free Online Game Players | 0.07% | 3.87x |
| Organic Beauty & Skincare Products | 0.04% | 3.84x |
| Fox News Content Consumers | 1.01% | 3.80x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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