Dstillery Audiences

SPRINT

Audience Size: 5.5 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.59% 1.50x
Readers of Puerto Rican Content 2.76% 1.49x
Los Angeles Mass Transit Commuters 3.26% 1.49x
Readers of South American Content 2.77% 1.47x
Los Angeles Activities Researchers 2.68% 1.47x
Readers of Dominican Republic Content 2.65% 1.47x
Chicago Trip Planners 3.05% 1.45x
Readers of Honduran Content 2.67% 1.45x
Restaurant Menu Researchers 2.26% 1.45x
Readers of El Salvadoran Content 2.70% 1.45x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 3.86% 7.27x
Uniqlo 2.15% 7.10x
Express 7.95% 6.78x
Charlotte Russe 6.22% 6.76x
Hollister 5.75% 6.62x
Topshop 0.58% 6.57x
The Childrens Place 11.39% 6.52x
Zara 2.92% 6.50x
Supreme 0.16% 6.40x
Levi Strauss 1.91% 6.39x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Illinois.

Content Affinity Composition Index
Illinois 0.50% 2.20x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.17x
Chat Rooms 0.03% 2.15x
New York City Education & News Cluster 0.70% 2.14x
Germany Cluster 0.02% 2.13x
Spanish Lifestyle & Health 0.12% 2.10x
Home Printing 0.03% 1.99x
Latin American News 0.45% 1.91x
Alternative Streaming Services 0.02% 1.88x
Chemicals 0.03% 1.85x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male