Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 2.77% | 1.39x |
| Readers of Honduran Content | 2.56% | 1.39x |
| Readers of Puerto Rican Content | 2.82% | 1.38x |
| Readers of South American Content | 2.79% | 1.37x |
| Readers of Dominican Republic Content | 2.62% | 1.37x |
| Readers of Guatemalan Content | 2.63% | 1.35x |
| Readers of Mexican Content | 2.81% | 1.35x |
| Colombia Trip Planners | 2.76% | 1.33x |
| Readers of Belizean Content | 2.74% | 1.33x |
| Readers of Caribbean Content | 2.62% | 1.32x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 2.59% | 7.33x |
| Uniqlo | 2.36% | 6.99x |
| Charlotte Russe | 4.76% | 6.88x |
| Hollister | 7.36% | 6.87x |
| Topshop | 0.55% | 6.66x |
| Express | 10.22% | 6.51x |
| The Childrens Place | 13.36% | 6.47x |
| Zumiez | 10.44% | 6.41x |
| Zara | 3.23% | 6.40x |
| Forever 21 | 6.83% | 6.35x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.02% | 2.15x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.13x |
| New York City Education & News Cluster | 0.66% | 1.89x |
| LGBTQ Advocacy | 1.05% | 1.80x |
| Franco-African Cluster | 0.02% | 1.79x |
| Home Office Products | 0.02% | 1.71x |
| Spanish Lifestyle & Health | 0.09% | 1.68x |
| Illinois | 0.34% | 1.65x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.65x |
| Shipping & Logistics | 0.03% | 1.63x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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