Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 2.80% | 1.41x |
| Food Bank Researchers | 0.88% | 1.37x |
| Texas County and Local Fair Visitors | 3.65% | 1.36x |
| T-Mobile Customers | 0.07% | 1.35x |
| Dallas Mavericks Fans | 2.45% | 1.29x |
| Texas Longhorn Fans | 2.63% | 1.29x |
| Teen Girl Clothing Shoppers | 3.62% | 1.29x |
| Santa Cruz Trip Planners | 2.70% | 1.28x |
| Texas Energy Providers | 2.89% | 1.28x |
| Midwestern Voters | 2.66% | 1.27x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.56% | 4.23x |
| Abercrombie & Fitch | 0.40% | 3.77x |
| Hollister | 3.91% | 3.52x |
| Uniqlo | 0.44% | 3.28x |
| Express | 5.71% | 3.22x |
| Victoria's Secret | 8.39% | 3.18x |
| Zumiez | 4.34% | 3.13x |
| Zara | 0.74% | 3.12x |
| Aeropostale | 4.78% | 3.11x |
| Journeys | 7.75% | 3.09x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.01% | 5.85x |
| Yard Structures | 0.01% | 4.68x |
| Men's Fashion Shopping | 0.01% | 3.17x |
| Cheerleading | 0.01% | 3.02x |
| Bird Watching | 0.01% | 2.96x |
| Airsoft & Paintball Equipment | 0.01% | 2.70x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 2.70x |
| Flower Shopping | 0.01% | 2.70x |
| Southern California Tourism | 0.01% | 2.60x |
| Nepal News | 0.02% | 2.60x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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