Dstillery Audiences

SPRINT

Audience Size: 4.6 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 1.76% 1.43x
Readers of Caribbean Content 1.80% 1.41x
Readers of Honduran Content 1.70% 1.38x
Colombia Trip Planners 1.91% 1.32x
Readers of South American Content 1.75% 1.31x
Readers of Mexican Content 1.63% 1.29x
Readers of Belizean Content 1.67% 1.28x
Readers of Guatemalan Content 1.57% 1.28x
Reggaeton Fans 2.40% 1.26x
Readers of El Salvadoran Content 1.55% 1.26x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is The Childrens Place.

Location Composition Index
The Childrens Place 9.01% 8.66x
Everlane 0.15% 8.56x
Charlotte Russe 4.14% 8.14x
Express 5.40% 7.64x
Zara 3.02% 7.62x
Topshop 0.34% 7.62x
Uniqlo 1.69% 7.53x
Hollister 3.80% 7.37x
Aeropostale 4.26% 7.30x
Michael Kors 3.61% 7.30x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.11x
Environmentally Friendly Cars 0.01% 2.08x
Italy Cluster 0.02% 1.81x
New York City Education & News Cluster 0.96% 1.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.72x
Franco-African Cluster 0.03% 1.71x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.70x
Active Lifestyle Enthusiasts 0.01% 1.68x
Consumer Rewards 0.04% 1.67x
Illinois Education 0.12% 1.63x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male