Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.07% | 1.35x |
| Hard Seltzer Aficionados | 0.57% | 1.35x |
| Chicago Trip Planners | 2.40% | 1.30x |
| Online Content Creators | 0.24% | 1.30x |
| Santa Cruz Trip Planners | 2.52% | 1.24x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.05% | 1.22x |
| Austin Trip Planners | 2.52% | 1.22x |
| Readers of Korean Content | 3.91% | 1.22x |
| Teen Girl Clothing Shoppers | 3.48% | 1.21x |
| Houston Activity Researchers | 1.45% | 1.20x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.41x |
| Abercrombie & Fitch | 0.67% | 3.24x |
| Charlotte Russe | 0.82% | 3.24x |
| Hollister | 6.30% | 2.90x |
| Lorna Jane | 0.52% | 2.83x |
| Uniqlo | 0.71% | 2.81x |
| Zara | 1.23% | 2.78x |
| Express | 9.49% | 2.77x |
| Forever 21 | 5.53% | 2.76x |
| H&M | 5.07% | 2.73x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.01% | 4.13x |
| Roleplay & Fantasy Games | 0.01% | 3.90x |
| Cheerleading | 0.01% | 3.51x |
| Men's Fashion Shopping | 0.01% | 3.17x |
| Book Publishers | 0.02% | 2.92x |
| Foreign Language Education | 0.01% | 2.28x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 2.21x |
| Police Gear | 0.02% | 2.17x |
| Internet Service Provider Sites | 0.02% | 2.02x |
| College Greek Life | 0.02% | 1.97x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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