Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Auto Show Enthusiasts.
| Interest | Composition | Index |
| Auto Show Enthusiasts | 3.47% | 1.37x |
| T-Mobile Customers | 0.07% | 1.35x |
| Billiards Enthusiasts | 3.23% | 1.32x |
| Houston Activity Researchers | 2.26% | 1.32x |
| Texas Trip Planners | 3.76% | 1.31x |
| Texas State Fairs | 3.62% | 1.31x |
| Chicago Trip Planners | 3.02% | 1.31x |
| Midwestern Voters | 3.34% | 1.30x |
| Mid Size Sedan Auto Intenders | 1.02% | 1.29x |
| Michigan County and Local Fair Visitors | 3.94% | 1.29x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.48% | 7.71x |
| Hollister | 3.12% | 6.49x |
| Johnston and Murphy | 0.01% | 6.32x |
| Abercrombie & Fitch | 0.30% | 6.24x |
| Express | 4.90% | 6.01x |
| Victoria's Secret | 6.99% | 5.97x |
| H&M | 2.60% | 5.94x |
| Uniqlo | 0.27% | 5.90x |
| Zumiez | 3.60% | 5.81x |
| Ann Taylor | 0.67% | 5.81x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.04% | 4.60x |
| Canada Travel & Tourism | 0.04% | 3.24x |
| Men's Fashion Shopping | 0.01% | 3.17x |
| Arts & Crafts | 0.04% | 3.12x |
| Phone & Computer Game Downloaders | 0.04% | 2.72x |
| Cub & Girl Scouts | 0.03% | 2.64x |
| Writing Resources | 0.04% | 2.55x |
| Electronic Cabling | 0.02% | 2.43x |
| Hobby Drones & Remote-Controlled Cars | 0.04% | 2.40x |
| Pre-Built Home Researchers | 0.05% | 2.36x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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