Dstillery Audiences

SPRINT

Audience Size: 2.4 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.68x
Readers of Caribbean Content 2.48% 1.62x
Readers of South American Content 2.38% 1.60x
Readers of Guatemalan Content 2.23% 1.58x
Readers of El Salvadoran Content 2.16% 1.55x
Readers of Dominican Republic Content 2.23% 1.55x
Readers of Belizean Content 2.31% 1.53x
Los Angeles Mass Transit Commuters 2.37% 1.50x
Colombia Trip Planners 2.31% 1.48x
Readers of Mexican Content 2.20% 1.48x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Everlane.

Location Composition Index
Everlane 0.15% 13.86x
The Childrens Place 8.96% 12.07x
Club Monaco 1.24% 10.54x
Gap 11.73% 10.32x
Uniqlo 1.57% 10.21x
Zara 3.21% 10.21x
Levi Strauss 1.36% 10.19x
Forever 21 5.27% 9.82x
Armani 2.48% 9.47x
H&M 4.56% 9.28x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.01% 3.04x
Local & Travel England - Northern England 0.01% 2.51x
Malaya 0.02% 2.40x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.39x
Scientology 0.02% 2.34x
Cuba & Mexico Media 0.10% 2.22x
Electronic Document Assembly 0.05% 2.21x
New York City Real Estate Research Cluster 0.82% 2.20x
Romanian News 0.02% 2.16x
Local & Travel England - East Midlands 0.02% 2.12x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male