Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.81% | 1.32x |
| Readers of Dominican Republic Content | 2.75% | 1.31x |
| Readers of South American Content | 2.58% | 1.28x |
| Men's Suit Shoppers | 2.87% | 1.27x |
| Readers of Hispanic Content | 2.41% | 1.26x |
| Readers of Honduran Content | 2.88% | 1.25x |
| Mobile Phone Purchase Intenders | 2.99% | 1.25x |
| Readers of Cuban Content | 2.08% | 1.25x |
| Call of Duty Enthusiasts | 3.42% | 1.25x |
| Readers of El Salvadoran Content | 2.88% | 1.24x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.69% | 7.54x |
| Hollister | 7.15% | 7.07x |
| Uniqlo | 2.13% | 7.04x |
| Charlotte Russe | 3.67% | 6.93x |
| Zara | 3.10% | 6.78x |
| Express | 9.90% | 6.72x |
| Everlane | 0.15% | 6.68x |
| The Childrens Place | 12.91% | 6.62x |
| Zumiez | 10.13% | 6.59x |
| Topshop | 0.47% | 6.57x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.02% | 3.71x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.06x |
| Los Angeles Cluster | 0.03% | 2.92x |
| Professional Audio Visual | 0.04% | 2.14x |
| Franchising | 0.02% | 1.97x |
| Scotland Travel | 0.02% | 1.77x |
| Illinois | 0.31% | 1.72x |
| Discount Books | 0.03% | 1.72x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.70x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.69x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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