Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.59% | 1.50x |
| Readers of Puerto Rican Content | 2.76% | 1.49x |
| Los Angeles Mass Transit Commuters | 3.26% | 1.49x |
| Readers of South American Content | 2.77% | 1.47x |
| Los Angeles Activities Researchers | 2.68% | 1.47x |
| Readers of Dominican Republic Content | 2.65% | 1.47x |
| Chicago Trip Planners | 3.05% | 1.45x |
| Readers of Honduran Content | 2.67% | 1.45x |
| Restaurant Menu Researchers | 2.26% | 1.45x |
| Readers of El Salvadoran Content | 2.70% | 1.45x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 3.86% | 7.27x |
| Uniqlo | 2.15% | 7.10x |
| Express | 7.95% | 6.78x |
| Charlotte Russe | 6.22% | 6.76x |
| Hollister | 5.75% | 6.62x |
| Topshop | 0.58% | 6.57x |
| The Childrens Place | 11.39% | 6.52x |
| Zara | 2.92% | 6.50x |
| Supreme | 0.16% | 6.40x |
| Levi Strauss | 1.91% | 6.39x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.50% | 2.20x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.17x |
| Chat Rooms | 0.03% | 2.15x |
| New York City Education & News Cluster | 0.70% | 2.14x |
| Germany Cluster | 0.02% | 2.13x |
| Spanish Lifestyle & Health | 0.12% | 2.10x |
| Home Printing | 0.03% | 1.99x |
| Latin American News | 0.45% | 1.91x |
| Alternative Streaming Services | 0.02% | 1.88x |
| Chemicals | 0.03% | 1.85x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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