Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.12x |
| Telemedicine Content Readers | 0.01% | 2.66x |
| Small Business Administration Cares Act Researchers | 0.04% | 1.73x |
| Chicago Trip Planners | 3.48% | 1.55x |
| Food Bank Researchers | 1.11% | 1.51x |
| Retirement Planning Amid Covid-19 | 0.04% | 1.49x |
| Online Payroll Services Users | 3.13% | 1.49x |
| Detroit Trip Planners | 2.89% | 1.41x |
| Texas Longhorn Fans | 3.36% | 1.36x |
| Detroit Pistons Fans | 3.15% | 1.36x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.70% | 9.14x |
| Hollister | 4.66% | 7.85x |
| Abercrombie & Fitch | 0.49% | 7.74x |
| Zumiez | 7.08% | 7.54x |
| The Childrens Place | 8.98% | 7.32x |
| Express | 7.50% | 7.06x |
| Journeys | 9.61% | 7.04x |
| Forever 21 | 4.18% | 7.02x |
| Aeropostale | 5.85% | 6.99x |
| Victoria's Secret | 10.90% | 6.88x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Instagram Management.
| Content Affinity | Composition | Index |
| Instagram Management | 0.02% | 4.49x |
| Higher-End Fashion Brands | 0.04% | 3.89x |
| Russia Cluster | 0.06% | 3.89x |
| Texas Sporting & Outdoors Cluster | 0.02% | 3.43x |
| Survival Guides | 0.04% | 3.29x |
| Men's Fashion Shopping | 0.01% | 3.17x |
| Italy Cluster | 0.04% | 2.99x |
| Law School Research Cluster | 0.01% | 2.88x |
| Memes & Comedy | 0.04% | 2.86x |
| Comedy Content | 0.06% | 2.85x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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