Dstillery Audiences

SPRINT

Audience Size: 5.8 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 2.36% 1.30x
Readers of Caribbean Content 2.58% 1.28x
Readers of Dominican Republic Content 2.28% 1.26x
Readers of Belizean Content 2.39% 1.25x
Readers of Mexican Content 2.44% 1.24x
Readers of El Salvadoran Content 2.25% 1.22x
Readers of Guatemalan Content 2.16% 1.22x
Readers of South American Content 2.44% 1.20x
Readers of Nicaraguan Content 2.18% 1.20x
Colombia Trip Planners 2.51% 1.20x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is The Childrens Place.

Location Composition Index
The Childrens Place 10.42% 7.33x
Charlotte Russe 5.42% 7.31x
Hollister 5.10% 6.95x
Uniqlo 1.82% 6.90x
Abercrombie & Fitch 4.29% 6.82x
Aeropostale 6.06% 6.81x
Express 7.61% 6.66x
Topshop 0.47% 6.50x
Zumiez 7.96% 6.48x
Zara 2.70% 6.46x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.36x
General Interest 0.02% 1.82x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.62x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.60x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.60x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.51x
Caribbean Cluster 0.27% 1.49x
LGBTQ Advocacy 1.05% 1.47x
Spanish Lifestyle & Health 0.09% 1.47x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female