Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 560.8 thousand unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 2.87% | 1.69x |
| Detroit Trip Planners | 3.34% | 1.69x |
| Texas County and Local Fair Visitors | 4.84% | 1.65x |
| Online Payroll Services Users | 3.25% | 1.60x |
| Santa Cruz Trip Planners | 3.66% | 1.60x |
| Counseling Researchers | 3.05% | 1.60x |
| Coders & Developers | 3.34% | 1.59x |
| Work Visa Researchers | 2.14% | 1.58x |
| New & Expecting Parents | 1.99% | 1.56x |
| Thrift Store Shoppers | 2.29% | 1.55x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.56% | 9.51x |
| Supreme | 0.01% | 8.70x |
| Abercrombie & Fitch | 0.31% | 8.63x |
| Hollister | 3.81% | 7.88x |
| H&M | 2.88% | 7.16x |
| Johnston and Murphy | 0.02% | 7.14x |
| Express | 5.56% | 7.11x |
| Victoria's Secret | 7.79% | 7.05x |
| Zumiez | 4.07% | 6.87x |
| Uniqlo | 0.31% | 6.85x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 0.15% | 4.29x |
| Arabic News | 0.09% | 3.84x |
| Philanthropy - Nonprofits | 0.02% | 3.52x |
| MBA Education | 0.09% | 3.50x |
| French News & Gossip Cluster | 0.09% | 3.25x |
| Sports - Golf, Hunting, Fishing | 0.02% | 3.25x |
| Men's Fashion Shopping | 0.01% | 3.17x |
| Minnesota Community Business Cluster | 0.21% | 3.16x |
| Police Gear | 0.09% | 3.14x |
| Illinois College Sports | 0.06% | 3.01x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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