Dstillery Audiences

SPRINT

Audience Size: 5 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.81% 1.32x
Readers of Dominican Republic Content 2.75% 1.31x
Readers of South American Content 2.58% 1.28x
Men's Suit Shoppers 2.87% 1.27x
Readers of Hispanic Content 2.41% 1.26x
Readers of Honduran Content 2.88% 1.25x
Mobile Phone Purchase Intenders 2.99% 1.25x
Readers of Cuban Content 2.08% 1.25x
Call of Duty Enthusiasts 3.42% 1.25x
Readers of El Salvadoran Content 2.88% 1.24x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.69% 7.54x
Hollister 7.15% 7.07x
Uniqlo 2.13% 7.04x
Charlotte Russe 3.67% 6.93x
Zara 3.10% 6.78x
Express 9.90% 6.72x
Everlane 0.15% 6.68x
The Childrens Place 12.91% 6.62x
Zumiez 10.13% 6.59x
Topshop 0.47% 6.57x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is French Education.

Content Affinity Composition Index
French Education 0.02% 3.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.06x
Los Angeles Cluster 0.03% 2.92x
Professional Audio Visual 0.04% 2.14x
Franchising 0.02% 1.97x
Scotland Travel 0.02% 1.77x
Illinois 0.31% 1.72x
Discount Books 0.03% 1.72x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.70x
Texas Sporting & Outdoors Cluster 0.02% 1.69x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male