Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 1.76% | 1.43x |
| Readers of Caribbean Content | 1.80% | 1.41x |
| Readers of Honduran Content | 1.70% | 1.38x |
| Colombia Trip Planners | 1.91% | 1.32x |
| Readers of South American Content | 1.75% | 1.31x |
| Readers of Mexican Content | 1.63% | 1.29x |
| Readers of Belizean Content | 1.67% | 1.28x |
| Readers of Guatemalan Content | 1.57% | 1.28x |
| Reggaeton Fans | 2.40% | 1.26x |
| Readers of El Salvadoran Content | 1.55% | 1.26x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 9.01% | 8.66x |
| Everlane | 0.15% | 8.56x |
| Charlotte Russe | 4.14% | 8.14x |
| Express | 5.40% | 7.64x |
| Zara | 3.02% | 7.62x |
| Topshop | 0.34% | 7.62x |
| Uniqlo | 1.69% | 7.53x |
| Hollister | 3.80% | 7.37x |
| Aeropostale | 4.26% | 7.30x |
| Michael Kors | 3.61% | 7.30x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 2.11x |
| Environmentally Friendly Cars | 0.01% | 2.08x |
| Italy Cluster | 0.02% | 1.81x |
| New York City Education & News Cluster | 0.96% | 1.80x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 1.72x |
| Franco-African Cluster | 0.03% | 1.71x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.70x |
| Active Lifestyle Enthusiasts | 0.01% | 1.68x |
| Consumer Rewards | 0.04% | 1.67x |
| Illinois Education | 0.12% | 1.63x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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