Dstillery Audiences

SPRINT

Audience Size: 2.9 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 2.80% 1.41x
Food Bank Researchers 0.88% 1.37x
Texas County and Local Fair Visitors 3.65% 1.36x
T-Mobile Customers 0.07% 1.35x
Dallas Mavericks Fans 2.45% 1.29x
Texas Longhorn Fans 2.63% 1.29x
Teen Girl Clothing Shoppers 3.62% 1.29x
Santa Cruz Trip Planners 2.70% 1.28x
Texas Energy Providers 2.89% 1.28x
Midwestern Voters 2.66% 1.27x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.56% 4.23x
Abercrombie & Fitch 0.40% 3.77x
Hollister 3.91% 3.52x
Uniqlo 0.44% 3.28x
Express 5.71% 3.22x
Victoria's Secret 8.39% 3.18x
Zumiez 4.34% 3.13x
Zara 0.74% 3.12x
Aeropostale 4.78% 3.11x
Journeys 7.75% 3.09x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Illinois.

Content Affinity Composition Index
Illinois 0.01% 5.85x
Yard Structures 0.01% 4.68x
Men's Fashion Shopping 0.01% 3.17x
Cheerleading 0.01% 3.02x
Bird Watching 0.01% 2.96x
Airsoft & Paintball Equipment 0.01% 2.70x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 2.70x
Flower Shopping 0.01% 2.70x
Southern California Tourism 0.01% 2.60x
Nepal News 0.02% 2.60x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male