Dstillery Audiences

SPRINT

Audience Size: 2.1 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 1.54% 1.40x
T-Mobile Customers 0.07% 1.35x
Women's Fashion Magazine Readers 1.13% 1.32x
Live Concert Fans 1.21% 1.31x
Valentines Day Celebrators 1.16% 1.31x
Major Airline Customers 2.73% 1.31x
Food Bank Researchers 0.92% 1.31x
Readers of Puerto Rican Content 2.99% 1.30x
Healthcare Thought Leaders 1.71% 1.30x
Online Grocery Shoppers 2.52% 1.29x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 6.23x
Charlotte Russe 0.67% 5.78x
Abercrombie & Fitch 0.48% 5.43x
Hollister 5.03% 5.11x
Express 7.69% 4.89x
Forever 21 4.23% 4.67x
Victoria's Secret 11.29% 4.67x
Coach 3.01% 4.65x
Aeropostale 6.44% 4.64x
Zara 0.95% 4.64x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.05% 7.09x
Shipping & Logistics 0.02% 5.59x
Education Cluster 0.03% 5.48x
Canada Culture and Tourism 0.03% 4.17x
Furniture Shopping 0.02% 3.89x
Homemade Jewelry & Crafts 0.02% 3.57x
Mail Order Food 0.04% 3.35x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 3.35x
Men's Fashion Shopping 0.01% 3.17x
Dental Health 0.02% 2.94x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female