Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.36% | 1.30x |
| Readers of Caribbean Content | 2.58% | 1.28x |
| Readers of Dominican Republic Content | 2.28% | 1.26x |
| Readers of Belizean Content | 2.39% | 1.25x |
| Readers of Mexican Content | 2.44% | 1.24x |
| Readers of El Salvadoran Content | 2.25% | 1.22x |
| Readers of Guatemalan Content | 2.16% | 1.22x |
| Readers of South American Content | 2.44% | 1.20x |
| Readers of Nicaraguan Content | 2.18% | 1.20x |
| Colombia Trip Planners | 2.51% | 1.20x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 10.42% | 7.33x |
| Charlotte Russe | 5.42% | 7.31x |
| Hollister | 5.10% | 6.95x |
| Uniqlo | 1.82% | 6.90x |
| Abercrombie & Fitch | 4.29% | 6.82x |
| Aeropostale | 6.06% | 6.81x |
| Express | 7.61% | 6.66x |
| Topshop | 0.47% | 6.50x |
| Zumiez | 7.96% | 6.48x |
| Zara | 2.70% | 6.46x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.36x |
| General Interest | 0.02% | 1.82x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.62x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 1.60x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.60x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.57x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.51x |
| Caribbean Cluster | 0.27% | 1.49x |
| LGBTQ Advocacy | 1.05% | 1.47x |
| Spanish Lifestyle & Health | 0.09% | 1.47x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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