Dstillery Audiences

SPRINT

Audience Size: 1.1 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 1.18% 1.42x
New York Trip Planners 1.24% 1.35x
T-Mobile Customers 0.07% 1.35x
Breast Cancer Fund Raisers 0.50% 1.32x
Modern Art Museum Researchers 1.02% 1.29x
Masters in Management Researchers 1.41% 1.27x
Ballet Enthusiasts 1.37% 1.27x
Finance Continuing Education Researchers 0.70% 1.26x
Skateboarding Enthusiasts 2.81% 1.26x
Home Theater Enthusiasts 1.01% 1.25x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.55% 13.41x
American Apparel 2.23% 12.40x
Hollister 3.04% 11.49x
Aeropostale 4.79% 10.72x
Express 5.47% 10.57x
The Childrens Place 3.47% 10.41x
Abercrombie & Fitch 0.94% 10.18x
Forever 21 2.33% 10.18x
Victoria's Secret 4.93% 9.97x
Michael Kors 2.73% 9.74x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.02% 6.00x
Film Production 0.03% 4.43x
Visa & Immigration 0.02% 3.92x
Engineering 0.02% 3.79x
Cakes & Sweets 0.03% 3.55x
Writing & Publishing 0.02% 3.43x
Promo Codes 0.02% 3.42x
Art News & Products 0.02% 3.37x
International Travel 0.04% 3.27x
Men's Fashion Shopping 0.01% 3.17x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female