Explore the Sprint Audience
Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sprint audience.
INTERESTS
The Sprint audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sprint audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 1.18% | 1.42x |
| New York Trip Planners | 1.24% | 1.35x |
| T-Mobile Customers | 0.07% | 1.35x |
| Breast Cancer Fund Raisers | 0.50% | 1.32x |
| Modern Art Museum Researchers | 1.02% | 1.29x |
| Masters in Management Researchers | 1.41% | 1.27x |
| Ballet Enthusiasts | 1.37% | 1.27x |
| Finance Continuing Education Researchers | 0.70% | 1.26x |
| Skateboarding Enthusiasts | 2.81% | 1.26x |
| Home Theater Enthusiasts | 1.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
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APPAREL RETAILERS
The Sprint audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sprint audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.55% | 13.41x |
| American Apparel | 2.23% | 12.40x |
| Hollister | 3.04% | 11.49x |
| Aeropostale | 4.79% | 10.72x |
| Express | 5.47% | 10.57x |
| The Childrens Place | 3.47% | 10.41x |
| Abercrombie & Fitch | 0.94% | 10.18x |
| Forever 21 | 2.33% | 10.18x |
| Victoria's Secret | 4.93% | 9.97x |
| Michael Kors | 2.73% | 9.74x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sprint audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.02% | 6.00x |
| Film Production | 0.03% | 4.43x |
| Visa & Immigration | 0.02% | 3.92x |
| Engineering | 0.02% | 3.79x |
| Cakes & Sweets | 0.03% | 3.55x |
| Writing & Publishing | 0.02% | 3.43x |
| Promo Codes | 0.02% | 3.42x |
| Art News & Products | 0.02% | 3.37x |
| International Travel | 0.04% | 3.27x |
| Men's Fashion Shopping | 0.01% | 3.17x |
Composition Percentage:
The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
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DEMOGRAPHICS
The Sprint audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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