Dstillery Audiences

SPRINT

Audience Size: 3.2 Million Devices

Explore the Sprint Audience

Below you'll find more information about the Sprint audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Sprint audience.

Dstillery Crafted Audiences

INTERESTS

The Sprint audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sprint audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 1.92% 1.56x
Readers of Caribbean Content 1.97% 1.45x
New York City Events Researchers 2.07% 1.44x
Readers of Nicaraguan Content 1.64% 1.41x
Restaurant Menu Researchers 1.72% 1.40x
Readers of Honduran Content 3.56% 1.40x
Readers of Belizean Content 1.88% 1.38x
Readers of Guatemalan Content 1.74% 1.38x
Readers of Mexican Content 2.11% 1.38x
Readers of South American Content 1.98% 1.36x
Composition Percentage: The overlap percentage between the Sprint audience and the Interest attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sprint audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sprint audience is Everlane.

Location Composition Index
Everlane 0.17% 12.19x
The Childrens Place 8.51% 10.54x
Club Monaco 1.16% 9.24x
Zara 3.38% 9.16x
Uniqlo 1.68% 9.15x
Levi Strauss 1.37% 9.13x
Gap 10.15% 8.96x
Topshop 0.16% 8.65x
Forever 21 5.97% 8.43x
Intermix 0.98% 8.30x
Composition Percentage: The overlap percentage between the Sprint audience and the Location attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sprint audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 1.96% 1.55x
Los Angeles News 1.84% 1.35x
South Florida Cluster 1.82% 1.25x
Hip-Hop Enthusiast 2.95% 1.20x
African American Celebrity Gossip 4.35% 1.17x
Finance & Accounting Cluster 2.31% 1.14x
Career Cluster A 3.31% 1.11x
Celebrity Gossip & News 2.72% 1.10x
Stock Market Investing Researchers 3.03% 1.09x
Small Business Resources 2.80% 1.09x
Composition Percentage: The overlap percentage between the Sprint audience and the Content Affinity attribute.
Index: A comparison of the Sprint audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sprint audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male