Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 5.41% | 2.81x |
| Baseball Enthusiasts | 5.61% | 2.58x |
| MLB Fans | 5.39% | 2.58x |
| Cininnati Reds Fans | 4.82% | 2.45x |
| Kansas City Royals Fans | 4.74% | 2.44x |
| Toronto Blue Jays Fans | 4.29% | 2.38x |
| Cleveland Indians Fans | 4.58% | 2.33x |
| Washington Nationals Fans | 4.34% | 2.28x |
| Chicago Cubs Fans | 4.46% | 2.26x |
| Pittsburgh Pirates Fans | 4.08% | 2.20x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 4.55% | 5.05x |
| Bonobos | 0.91% | 4.85x |
| Uniqlo | 1.14% | 4.58x |
| Topshop | 0.22% | 4.52x |
| REI | 1.64% | 4.46x |
| LL Bean | 0.41% | 4.16x |
| Johnston and Murphy | 2.01% | 4.15x |
| Brooks Brothers | 2.77% | 4.10x |
| Madewell | 1.59% | 3.99x |
| Tommy Bahama | 1.76% | 3.96x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 3.74% | 3.49x |
| Survey Websites | 0.02% | 3.23x |
| Credit Unions & Consumer Protection | 0.05% | 3.03x |
| Content Streamers & Downloaders | 0.02% | 2.57x |
| Illinois College Sports | 0.14% | 2.52x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 2.34x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.26x |
| Ohio Universities | 0.87% | 2.25x |
| College Sports | 0.36% | 2.23x |
| Home Printing | 0.06% | 2.20x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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