Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 601.2 thousand unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.22% | 6.14x |
| Baseball Enthusiasts | 5.65% | 2.69x |
| MLB Fans | 3.52% | 2.45x |
| Milwaukee Brewers Fans | 4.43% | 2.41x |
| College Athletic Scholarships Researchers | 4.57% | 2.28x |
| Big East Fans | 4.15% | 2.27x |
| St. Louis Cardinals Fans | 4.34% | 2.23x |
| NCAA Football Fans | 4.32% | 2.22x |
| Kansas City Royals Fans | 4.62% | 2.17x |
| Northwestern Wildcats Fans | 3.71% | 2.17x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 2.30% | 3.70x |
| Everlane | 0.01% | 3.61x |
| Bonobos | 0.57% | 3.45x |
| American Apparel | 1.10% | 3.38x |
| Lululemon | 2.46% | 3.08x |
| LL Bean | 0.43% | 3.07x |
| Patagonia | 0.41% | 3.07x |
| Lorna Jane | 0.33% | 2.96x |
| Madewell | 1.33% | 2.96x |
| Free People | 1.34% | 2.96x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Canadian Universities.
| Content Affinity | Composition | Index |
| Canadian Universities | 0.02% | 3.97x |
| Hobby Vehicles | 0.04% | 3.97x |
| Winter Sports & Gear | 0.04% | 3.77x |
| Mortgages & Insurance | 0.13% | 3.51x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.04% | 3.46x |
| Accounting | 0.11% | 3.36x |
| Farming & Agriculture | 0.04% | 3.28x |
| Beauty & Cosmetics | 0.04% | 3.23x |
| MBA Education | 0.06% | 3.17x |
| Music Education | 0.04% | 2.94x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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