Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 4.55% | 3.04x |
| Houston Astros Fans | 2.18% | 2.15x |
| St. Louis Cardinals Fans | 1.92% | 2.08x |
| Houston Activity Researchers | 2.14% | 1.99x |
| Texas Energy Providers | 2.54% | 1.96x |
| Southern Central Voters | 2.15% | 1.88x |
| Auto Show Enthusiasts | 2.12% | 1.78x |
| Houston Texans Fans | 1.65% | 1.77x |
| Texas AM Aggies Fans | 2.03% | 1.76x |
| New England Patriots Fans | 2.08% | 1.76x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
Curious about what else the Stadiums audience is interested in?
Sign Up
APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 4.08% | 6.52x |
| Uniqlo | 0.81% | 5.26x |
| Brooks Brothers | 2.46% | 4.78x |
| Express | 1.61% | 4.74x |
| Tommy Bahama | 1.41% | 4.65x |
| Saint Laurent Paris | 0.48% | 4.61x |
| Abercrombie & Fitch | 1.88% | 4.51x |
| American Apparel | 1.72% | 4.50x |
| Madewell | 0.90% | 4.44x |
| Jos A. Bank Clothiers | 2.21% | 4.41x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
Want to find more of the Stadiums audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 1.97% | 4.36x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 4.29x |
| Texas Media | 3.85% | 4.23x |
| Environmentally Friendly Cars | 0.01% | 3.46x |
| Illinois College Sports | 0.10% | 3.05x |
| Flags & Trump | 0.01% | 2.69x |
| New Hampshire News | 0.54% | 2.66x |
| New England Universities | 0.99% | 2.45x |
| Maine Cluster | 0.64% | 2.42x |
| Texas University Athletics | 0.89% | 2.31x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
Want to see more of the Content Affinities the Stadiums audience visits?
Sign Up
DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Stadiums audience?
Sign Up