Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 4.51% | 2.11x |
| Nashville Trip Planners | 4.24% | 1.99x |
| Tennessee Titans Fans | 3.89% | 1.92x |
| NCAA Football Fans | 4.18% | 1.91x |
| Professional Lacrosse Fans | 4.99% | 1.91x |
| College Football Fans | 4.06% | 1.88x |
| Tennessee Volunteers Fans | 3.93% | 1.88x |
| Daily Fantasy Sports Enthusiasts | 4.56% | 1.83x |
| SEC Fans | 3.80% | 1.81x |
| College Athletic Scholarships Researchers | 4.20% | 1.80x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.58% | 5.44x |
| Topshop | 0.44% | 5.27x |
| Urban Outfitters | 4.52% | 5.02x |
| American Apparel | 2.85% | 4.91x |
| Madewell | 2.31% | 4.83x |
| The North Face | 1.90% | 4.81x |
| Brooks Brothers | 3.04% | 4.72x |
| Free People | 2.21% | 4.71x |
| Ann Taylor | 2.21% | 4.70x |
| Joe's Jeans | 0.22% | 4.57x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Ontario Canada Cluster.
| Content Affinity | Composition | Index |
| Ontario Canada Cluster | 0.03% | 4.42x |
| Credit Unions & Consumer Protection | 0.03% | 3.80x |
| Flags & Trump | 0.01% | 3.66x |
| Missouri News Content Cluster | 2.40% | 3.00x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.95x |
| Illinois College Sports | 0.06% | 2.73x |
| College Greek Life | 0.11% | 2.60x |
| Tennessee News | 3.07% | 2.57x |
| Canadian Universities | 0.02% | 2.48x |
| London Tourism | 0.01% | 2.39x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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