Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 2.35% | 2.44x |
| Baseball Enthusiasts | 2.62% | 2.37x |
| MLB Fans | 2.32% | 2.26x |
| Cininnati Reds Fans | 2.31% | 2.16x |
| Toronto Blue Jays Fans | 2.13% | 2.14x |
| Cleveland Indians Fans | 2.12% | 2.00x |
| Baltimore Orioles Fans | 1.93% | 1.97x |
| New England Patriots Fans | 2.20% | 1.96x |
| Boston Red Sox Fans | 1.73% | 1.95x |
| Big East Fans | 2.33% | 1.94x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 4.29% | 5.76x |
| Uniqlo | 1.03% | 5.47x |
| Bonobos | 0.45% | 5.45x |
| REI | 1.61% | 4.98x |
| Topshop | 0.10% | 4.80x |
| Brooks Brothers | 2.56% | 4.71x |
| Tommy Bahama | 1.65% | 4.66x |
| Abercrombie & Fitch | 2.11% | 4.44x |
| LL Bean | 0.32% | 4.42x |
| Express | 1.83% | 4.37x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 1.87% | 3.70x |
| Illinois College Sports | 0.11% | 3.30x |
| Virginia Athletics | 0.10% | 2.61x |
| Rhode Island Cluster | 0.44% | 2.50x |
| New England & Ivy League Sports | 0.60% | 2.45x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.24x |
| Lacrosse College Athletics | 0.20% | 2.23x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.19x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.07x |
| New Hampshire News | 0.47% | 2.07x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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