Dstillery Audiences

STADIUMS

Audience Size: 1.9 Million Devices

Explore the Stadiums Audience

Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Stadiums audience.

Dstillery Crafted Audiences

INTERESTS

The Stadiums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stadiums audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 4.55% 3.04x
Houston Astros Fans 2.18% 2.15x
St. Louis Cardinals Fans 1.92% 2.08x
Houston Activity Researchers 2.14% 1.99x
Texas Energy Providers 2.54% 1.96x
Southern Central Voters 2.15% 1.88x
Auto Show Enthusiasts 2.12% 1.78x
Houston Texans Fans 1.65% 1.77x
Texas AM Aggies Fans 2.03% 1.76x
New England Patriots Fans 2.08% 1.76x
Composition Percentage: The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stadiums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 4.08% 6.52x
Uniqlo 0.81% 5.26x
Brooks Brothers 2.46% 4.78x
Express 1.61% 4.74x
Tommy Bahama 1.41% 4.65x
Saint Laurent Paris 0.48% 4.61x
Abercrombie & Fitch 1.88% 4.51x
American Apparel 1.72% 4.50x
Madewell 0.90% 4.44x
Jos A. Bank Clothiers 2.21% 4.41x
Composition Percentage: The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 1.97% 4.36x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 4.29x
Texas Media 3.85% 4.23x
Environmentally Friendly Cars 0.01% 3.46x
Illinois College Sports 0.10% 3.05x
Flags & Trump 0.01% 2.69x
New Hampshire News 0.54% 2.66x
New England Universities 0.99% 2.45x
Maine Cluster 0.64% 2.42x
Texas University Athletics 0.89% 2.31x
Composition Percentage: The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male