Dstillery Audiences

STADIUMS

Audience Size: 3.3 Million Devices

Explore the Stadiums Audience

Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Stadiums audience.

Dstillery Crafted Audiences

INTERESTS

The Stadiums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 4.55% 2.17x
Toronto Blue Jays Fans 3.03% 1.99x
Baseball Enthusiasts 4.18% 1.99x
MLB Fans 4.02% 1.97x
College Football Fans 4.29% 1.94x
Pittsburgh Pirates Fans 3.91% 1.92x
Cininnati Reds Fans 4.08% 1.90x
Kansas City Royals Fans 4.16% 1.87x
NCAA Football Fans 4.00% 1.87x
Daily Fantasy Sports Enthusiasts 4.62% 1.86x
Composition Percentage: The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stadiums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stadiums audience is Bonobos.

Location Composition Index
Bonobos 1.45% 4.98x
Urban Outfitters 3.89% 4.67x
Topshop 0.39% 4.63x
Carhartt 0.45% 4.52x
LL Bean 0.51% 4.45x
Madewell 1.91% 4.45x
Brooks Brothers 2.60% 4.41x
Ann Taylor 1.92% 4.38x
The North Face 1.57% 4.38x
American Apparel 2.54% 4.31x
Composition Percentage: The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stadiums audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.94x
Illinois College Sports 0.08% 2.86x
Sports Apparel 0.08% 2.57x
Missouri News Content Cluster 2.08% 2.53x
College Sports 0.24% 2.28x
Pac 12 Sports 0.19% 2.28x
Fantasy Sports 3.70% 2.12x
General Interest 0.02% 2.02x
Virginia Athletics 0.07% 2.02x
Florida College Athletics 0.56% 1.98x
Composition Percentage: The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stadiums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male