Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 407.4 thousand unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.22% | 6.14x |
| Phoenix Trip Planners | 4.16% | 3.50x |
| Arizona Trip Planners | 4.16% | 3.16x |
| Wireless Headphone Researchers | 0.06% | 2.60x |
| Arizona Wildcats Fans | 2.97% | 2.50x |
| Arizona Diamondbacks Fans | 3.56% | 2.15x |
| Phoenix Suns Fans | 3.36% | 1.95x |
| Boston Trip Planners | 1.79% | 1.92x |
| Cape Cod News Readers | 1.75% | 1.88x |
| North East State Fair Visitors | 4.36% | 1.88x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 2.31% | 6.38x |
| Free People | 0.38% | 3.18x |
| Tommy Bahama | 0.38% | 3.11x |
| Madewell | 0.40% | 2.98x |
| Bonobos | 0.16% | 2.97x |
| Intermix | 0.06% | 2.86x |
| Abercrombie & Fitch | 0.19% | 2.65x |
| The North Face | 0.22% | 2.63x |
| Lululemon | 0.71% | 2.63x |
| White House Black Market | 1.20% | 2.62x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.35% | 6.08x |
| Phoenix News | 5.00% | 4.97x |
| Canadian Universities | 0.02% | 3.97x |
| Internet Service Provider Sites | 0.04% | 3.77x |
| Online Games for Kids | 0.10% | 3.49x |
| Free Online Game Players | 0.04% | 3.31x |
| Internet Radio | 0.04% | 3.25x |
| New England Universities | 0.07% | 3.14x |
| Book Publishers | 0.04% | 3.11x |
| Video Content Sites | 0.06% | 3.09x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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