Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 942.7 thousand unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.22% | 6.14x |
| New England Patriots Fans | 4.13% | 2.52x |
| Kansas City Royals Fans | 5.38% | 2.44x |
| Daily Fantasy Sports Enthusiasts | 5.15% | 2.39x |
| Football Enthusiasts | 4.94% | 2.33x |
| Big East Fans | 4.13% | 2.26x |
| Cape Cod News Readers | 2.31% | 2.24x |
| School Closings Updates Readers | 1.07% | 2.23x |
| NCAA Football Fans | 4.11% | 2.17x |
| Baseball Enthusiasts | 4.63% | 2.17x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 4.07% | 3.99x |
| Bonobos | 1.10% | 3.97x |
| American Apparel | 1.81% | 3.43x |
| Madewell | 2.59% | 3.31x |
| Lululemon | 4.25% | 3.23x |
| Anthropologie | 3.94% | 3.17x |
| Patagonia | 0.62% | 3.10x |
| The North Face | 1.56% | 3.06x |
| Jos A. Bank Clothiers | 6.98% | 3.04x |
| Free People | 2.25% | 3.00x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Comedy Content.
| Content Affinity | Composition | Index |
| Comedy Content | 0.09% | 4.05x |
| Historical Information - Museums & Libraries | 0.14% | 4.02x |
| Canadian Universities | 0.02% | 3.97x |
| New England Universities | 0.14% | 3.97x |
| Aid Groups | 0.11% | 3.95x |
| Paleo & Keto Diet Enthusiasts | 0.06% | 3.94x |
| Music Education | 0.03% | 3.85x |
| Mobile Industry Information | 0.05% | 3.80x |
| College Greek Life | 0.06% | 3.77x |
| Mail Order Food | 0.04% | 3.77x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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