Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is Tennessee Volunteers Fans.
| Interest | Composition | Index |
| Tennessee Volunteers Fans | 4.39% | 2.24x |
| College Football Fans | 4.31% | 2.12x |
| NCAA Football Fans | 4.19% | 2.11x |
| March Madness Enthusiasts | 3.92% | 2.06x |
| Auburn Tigers Fans | 4.38% | 2.05x |
| Nashville Trip Planners | 4.16% | 2.02x |
| Tennessee Titans Fans | 3.90% | 2.01x |
| Florida Gators Fans | 4.26% | 2.00x |
| Florida State Seminoles Fans | 4.03% | 2.00x |
| St. Louis Cardinals Fans | 4.12% | 1.98x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.52% | 5.11x |
| Topshop | 0.43% | 4.92x |
| Urban Outfitters | 4.24% | 4.78x |
| American Apparel | 2.78% | 4.63x |
| Madewell | 2.07% | 4.62x |
| The North Face | 1.75% | 4.55x |
| Ann Taylor | 2.14% | 4.49x |
| Brooks Brothers | 2.78% | 4.48x |
| Joe's Jeans | 0.22% | 4.41x |
| LL Bean | 0.55% | 4.41x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 0.03% | 4.93x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 4.54x |
| Canada Online Shopping Cluster | 0.04% | 4.45x |
| Alternative Streaming Services | 0.05% | 3.68x |
| Canada Job Seekers Cluster | 0.02% | 3.68x |
| Credit Unions & Consumer Protection | 0.04% | 3.37x |
| Environmentally Friendly Cars | 0.01% | 3.30x |
| Canadian Lifestyle | 0.04% | 2.85x |
| Ontario Canada Cluster | 0.02% | 2.81x |
| Tennessee News | 3.52% | 2.76x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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