Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 4.55% | 2.17x |
| Toronto Blue Jays Fans | 3.03% | 1.99x |
| Baseball Enthusiasts | 4.18% | 1.99x |
| MLB Fans | 4.02% | 1.97x |
| College Football Fans | 4.29% | 1.94x |
| Pittsburgh Pirates Fans | 3.91% | 1.92x |
| Cininnati Reds Fans | 4.08% | 1.90x |
| Kansas City Royals Fans | 4.16% | 1.87x |
| NCAA Football Fans | 4.00% | 1.87x |
| Daily Fantasy Sports Enthusiasts | 4.62% | 1.86x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.45% | 4.98x |
| Urban Outfitters | 3.89% | 4.67x |
| Topshop | 0.39% | 4.63x |
| Carhartt | 0.45% | 4.52x |
| LL Bean | 0.51% | 4.45x |
| Madewell | 1.91% | 4.45x |
| Brooks Brothers | 2.60% | 4.41x |
| Ann Taylor | 1.92% | 4.38x |
| The North Face | 1.57% | 4.38x |
| American Apparel | 2.54% | 4.31x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.94x |
| Illinois College Sports | 0.08% | 2.86x |
| Sports Apparel | 0.08% | 2.57x |
| Missouri News Content Cluster | 2.08% | 2.53x |
| College Sports | 0.24% | 2.28x |
| Pac 12 Sports | 0.19% | 2.28x |
| Fantasy Sports | 3.70% | 2.12x |
| General Interest | 0.02% | 2.02x |
| Virginia Athletics | 0.07% | 2.02x |
| Florida College Athletics | 0.56% | 1.98x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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