Dstillery Audiences

STADIUMS

Audience Size: 3 Million Devices

Explore the Stadiums Audience

Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Stadiums audience.

Dstillery Crafted Audiences

INTERESTS

The Stadiums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 5.41% 2.81x
Baseball Enthusiasts 5.61% 2.58x
MLB Fans 5.39% 2.58x
Cininnati Reds Fans 4.82% 2.45x
Kansas City Royals Fans 4.74% 2.44x
Toronto Blue Jays Fans 4.29% 2.38x
Cleveland Indians Fans 4.58% 2.33x
Washington Nationals Fans 4.34% 2.28x
Chicago Cubs Fans 4.46% 2.26x
Pittsburgh Pirates Fans 4.08% 2.20x
Composition Percentage: The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stadiums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 4.55% 5.05x
Bonobos 0.91% 4.85x
Uniqlo 1.14% 4.58x
Topshop 0.22% 4.52x
REI 1.64% 4.46x
LL Bean 0.41% 4.16x
Johnston and Murphy 2.01% 4.15x
Brooks Brothers 2.77% 4.10x
Madewell 1.59% 3.99x
Tommy Bahama 1.76% 3.96x
Composition Percentage: The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 3.74% 3.49x
Survey Websites 0.02% 3.23x
Credit Unions & Consumer Protection 0.05% 3.03x
Content Streamers & Downloaders 0.02% 2.57x
Illinois College Sports 0.14% 2.52x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 2.34x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 2.26x
Ohio Universities 0.87% 2.25x
College Sports 0.36% 2.23x
Home Printing 0.06% 2.20x
Composition Percentage: The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stadiums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male