Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is Baseball Enthusiasts.
| Interest | Composition | Index |
| Baseball Enthusiasts | 3.99% | 2.36x |
| St. Louis Cardinals Fans | 3.63% | 2.28x |
| MLB Fans | 4.04% | 2.26x |
| Cininnati Reds Fans | 3.56% | 2.26x |
| Cleveland Indians Fans | 3.61% | 2.23x |
| Toronto Blue Jays Fans | 2.74% | 2.20x |
| Milwaukee Brewers Fans | 3.29% | 2.07x |
| Miami Marlins Fans | 3.42% | 2.06x |
| Arizona Diamondbacks Fans | 3.10% | 2.04x |
| Pittsburgh Pirates Fans | 3.28% | 2.03x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.13% | 5.27x |
| Urban Outfitters | 3.87% | 5.02x |
| Topshop | 0.28% | 4.77x |
| LL Bean | 0.44% | 4.61x |
| REI | 1.34% | 4.45x |
| Brooks Brothers | 2.53% | 4.45x |
| Uniqlo | 1.08% | 4.43x |
| Armani | 2.37% | 4.41x |
| Ann Taylor | 1.67% | 4.31x |
| Ralph Lauren | 0.96% | 4.28x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.19% | 5.13x |
| Missouri News Content Cluster | 2.22% | 2.60x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.54x |
| College Sports | 0.32% | 2.54x |
| Virginia Athletics | 0.10% | 2.34x |
| Upstate New York State Athletics | 0.03% | 2.31x |
| Ohio Universities | 0.75% | 2.26x |
| Drawing & Animation | 0.02% | 2.05x |
| Fantasy Sports | 2.58% | 2.02x |
| Lacrosse College Athletics | 0.22% | 2.02x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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