Dstillery Audiences

STADIUMS

Audience Size: 2.7 Million Devices

Explore the Stadiums Audience

Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Stadiums audience.

Dstillery Crafted Audiences

INTERESTS

The Stadiums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stadiums audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 2.35% 2.44x
Baseball Enthusiasts 2.62% 2.37x
MLB Fans 2.32% 2.26x
Cininnati Reds Fans 2.31% 2.16x
Toronto Blue Jays Fans 2.13% 2.14x
Cleveland Indians Fans 2.12% 2.00x
Baltimore Orioles Fans 1.93% 1.97x
New England Patriots Fans 2.20% 1.96x
Boston Red Sox Fans 1.73% 1.95x
Big East Fans 2.33% 1.94x
Composition Percentage: The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stadiums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 4.29% 5.76x
Uniqlo 1.03% 5.47x
Bonobos 0.45% 5.45x
REI 1.61% 4.98x
Topshop 0.10% 4.80x
Brooks Brothers 2.56% 4.71x
Tommy Bahama 1.65% 4.66x
Abercrombie & Fitch 2.11% 4.44x
LL Bean 0.32% 4.42x
Express 1.83% 4.37x
Composition Percentage: The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 1.87% 3.70x
Illinois College Sports 0.11% 3.30x
Virginia Athletics 0.10% 2.61x
Rhode Island Cluster 0.44% 2.50x
New England & Ivy League Sports 0.60% 2.45x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.24x
Lacrosse College Athletics 0.20% 2.23x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.19x
Sports - Golf, Hunting, Fishing 0.03% 2.07x
New Hampshire News 0.47% 2.07x
Composition Percentage: The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male