Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 429.6 thousand unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.22% | 6.14x |
| Phoenix Trip Planners | 4.18% | 3.01x |
| Arizona Trip Planners | 6.66% | 2.72x |
| Arizona Wildcats Fans | 3.76% | 2.44x |
| Arizona Diamondbacks Fans | 4.61% | 2.33x |
| Phoenix Suns Fans | 4.18% | 2.14x |
| Baseball Enthusiasts | 4.41% | 2.14x |
| MLB Fans | 3.30% | 2.11x |
| Grand Canyon Trip Planners | 4.61% | 2.03x |
| Toronto Blue Jays Fans | 3.39% | 1.96x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 2.80% | 5.30x |
| Bonobos | 0.70% | 5.23x |
| The North Face | 1.26% | 4.63x |
| Free People | 1.62% | 4.57x |
| Madewell | 1.72% | 4.57x |
| Abercrombie & Fitch | 0.41% | 4.35x |
| American Apparel | 1.14% | 4.32x |
| Lululemon | 2.68% | 4.21x |
| Anthropologie | 2.41% | 3.94x |
| LOFT | 5.34% | 3.90x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Spam Call Number Searchers.
| Content Affinity | Composition | Index |
| Spam Call Number Searchers | 0.08% | 5.71x |
| Phoenix News | 5.72% | 4.89x |
| Upstate New York Travel Cluster | 1.13% | 4.32x |
| Canadian Universities | 0.02% | 3.97x |
| Mail Order Food | 0.05% | 3.89x |
| French News & Gossip Cluster | 0.06% | 3.81x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.27x |
| Florida College Athletics | 0.14% | 3.20x |
| Spanish Health & Wellness | 0.13% | 3.05x |
| International Travel | 0.06% | 2.97x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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