Dstillery Audiences

STADIUMS

Audience Size: 1 Million Devices

Explore the Stadiums Audience

Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Stadiums audience.

Dstillery Crafted Audiences

INTERESTS

The Stadiums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stadiums audience is March Madness Enthusiasts.

Interest Composition Index
March Madness Enthusiasts 1.82% 2.10x
NCAA Fans 1.81% 2.03x
St. Louis Cardinals Fans 1.93% 2.02x
College Football Fans 2.23% 2.01x
Duke Blue Devils Fans 2.20% 1.99x
NCAA Football Fans 4.12% 1.98x
North Carolina Football Fans 2.41% 1.95x
MLB Fans 1.81% 1.95x
Big East Fans 2.02% 1.92x
Tennessee Titans Fans 1.89% 1.91x
Composition Percentage: The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stadiums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 1.43% 5.56x
Express 1.03% 5.55x
Club Monaco 0.50% 5.53x
American Apparel 0.93% 5.50x
Ann Taylor 0.59% 5.28x
Brooks Brothers 2.22% 5.22x
Uniqlo 0.40% 5.14x
Lorna Jane 0.17% 5.12x
Tommy Bahama 0.92% 5.05x
Zara 0.81% 4.94x
Composition Percentage: The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 1.44% 3.26x
Illinois College Sports 0.07% 3.12x
Southeast College Athletics 0.30% 2.67x
College Sports 0.25% 2.42x
Electronic Document Assembly 0.06% 2.34x
Alternative Streaming Services 0.07% 2.28x
Ohio Universities 0.51% 2.26x
Florida College Athletics 0.53% 2.06x
US Soccer 0.25% 2.02x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.08% 2.02x
Composition Percentage: The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stadiums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male