Explore the Stadiums Audience
Below you'll find more information about the Stadiums audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Stadiums audience.
INTERESTS
The Stadiums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stadiums audience is March Madness Enthusiasts.
| Interest | Composition | Index |
| March Madness Enthusiasts | 1.82% | 2.10x |
| NCAA Fans | 1.81% | 2.03x |
| St. Louis Cardinals Fans | 1.93% | 2.02x |
| College Football Fans | 2.23% | 2.01x |
| Duke Blue Devils Fans | 2.20% | 1.99x |
| NCAA Football Fans | 4.12% | 1.98x |
| North Carolina Football Fans | 2.41% | 1.95x |
| MLB Fans | 1.81% | 1.95x |
| Big East Fans | 2.02% | 1.92x |
| Tennessee Titans Fans | 1.89% | 1.91x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Interest attribute.
Index: A comparison of the Stadiums audience to the internet population.
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APPAREL RETAILERS
The Stadiums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stadiums audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 1.43% | 5.56x |
| Express | 1.03% | 5.55x |
| Club Monaco | 0.50% | 5.53x |
| American Apparel | 0.93% | 5.50x |
| Ann Taylor | 0.59% | 5.28x |
| Brooks Brothers | 2.22% | 5.22x |
| Uniqlo | 0.40% | 5.14x |
| Lorna Jane | 0.17% | 5.12x |
| Tommy Bahama | 0.92% | 5.05x |
| Zara | 0.81% | 4.94x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Location attribute.
Index: A comparison of the Stadiums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stadiums audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 1.44% | 3.26x |
| Illinois College Sports | 0.07% | 3.12x |
| Southeast College Athletics | 0.30% | 2.67x |
| College Sports | 0.25% | 2.42x |
| Electronic Document Assembly | 0.06% | 2.34x |
| Alternative Streaming Services | 0.07% | 2.28x |
| Ohio Universities | 0.51% | 2.26x |
| Florida College Athletics | 0.53% | 2.06x |
| US Soccer | 0.25% | 2.02x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 0.08% | 2.02x |
Composition Percentage:
The overlap percentage between the Stadiums audience and the Content Affinity attribute.
Index: A comparison of the Stadiums audience to the internet population.
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DEMOGRAPHICS
The Stadiums audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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