Dstillery Audiences

STAPLES

Audience Size: 544.3 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 544.3 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.19% 3.77x
True Crime Podcast Listeners 0.18% 2.58x
Cape Cod News Readers 3.75% 2.41x
North East State Fair Visitors 4.91% 2.39x
T-Mobile Customers 0.11% 2.25x
Major Airline Customers 3.63% 2.09x
Canada Trip Planners 2.39% 2.09x
New York Trip Planners 3.11% 2.02x
Northeastern Voters 3.51% 2.01x
Stay-at-Home Parents 3.59% 1.90x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.21% 22.06x
Supreme 0.17% 16.88x
Topshop 0.41% 16.31x
Intermix 0.86% 13.17x
Zara 2.86% 11.28x
Uniqlo 1.69% 11.23x
Calvin Klein 0.44% 10.60x
Club Monaco 1.09% 9.94x
American Apparel 2.91% 9.69x
Saint Laurent Paris 0.73% 9.67x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 0.12% 5.99x
Cub & Girl Scouts 0.20% 5.20x
Consumer Rewards 0.04% 5.04x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.08% 3.92x
Online Games 0.96% 3.81x
International Development & Health 0.08% 3.66x
Comedy Content 0.08% 3.60x
Jokes & Riddles 0.24% 3.29x
Grocery & Food Service 0.16% 3.27x
Medical Supplies 0.28% 3.26x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female