Dstillery Audiences

STAPLES

Audience Size: 186.7 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 186.7 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 2.11% 3.36x
Restaurant Supply Shoppers 0.28% 2.60x
T-Mobile Customers 0.11% 2.25x
Project Managers 2.64% 2.19x
Mid-Atlantic Voters 5.81% 2.12x
Moving Services Shoppers 0.59% 2.09x
Fall/Winter 2021 Fashion Trend Researchers 0.40% 2.03x
Washington Nationals Fans 2.84% 2.00x
Certified Events Professionals 2.64% 1.99x
Work Comes First Travelers 0.13% 1.98x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is H&M.

Location Composition Index
H&M 4.13% 12.69x
Intermix 0.20% 9.93x
Uniqlo 0.45% 9.91x
Zara 0.82% 8.87x
Everlane 0.03% 8.57x
Topshop 0.06% 8.32x
Banana Republic 1.13% 8.24x
The North Face 0.47% 7.92x
Old Navy 4.24% 7.71x
Madewell 0.84% 7.32x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.45% 6.39x
Weight Lifting Enthusiasts 0.20% 5.28x
Online Games 0.33% 4.55x
Baltimore Cluster 3.17% 4.24x
China Cluster 0.21% 4.15x
Charity Walks 0.13% 3.95x
Cruise Vacations 0.21% 3.56x
University Research 0.59% 3.21x
Unique & Personalized Fashion 0.06% 3.10x
Photography 0.46% 3.05x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female