Dstillery Audiences

STAPLES

Audience Size: 1.5 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.93% 1.61x
Ballet Enthusiasts 4.07% 1.55x
Northeastern Voters 3.48% 1.55x
New York City Events Researchers 4.07% 1.54x
Online Grocery Shoppers 4.45% 1.54x
Cape Cod News Readers 3.36% 1.54x
New York Trip Planners 4.16% 1.49x
Stay-at-Home Parents 4.12% 1.44x
Los Angeles Mass Transit Commuters 3.71% 1.42x
New York Rangers Fans 2.96% 1.40x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.35% 17.24x
Supreme 0.40% 14.15x
Zara 4.52% 10.84x
Topshop 0.78% 10.83x
Intermix 1.66% 10.67x
Uniqlo 2.76% 10.48x
Calvin Klein 0.86% 9.67x
American Apparel 5.32% 9.02x
Club Monaco 1.81% 8.93x
H&M 9.57% 8.75x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.08x
Local & Travel England - East Midlands 0.05% 3.01x
Flags & Trump 0.01% 2.83x
Italy Cluster 0.03% 2.80x
Quebec Real Estate 0.02% 2.70x
Environmentally Friendly Cars 0.01% 2.70x
New York City Real Estate Research Cluster 1.57% 2.48x
New York City Education & News Cluster 1.17% 2.41x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.32x
NYC Tourist Attractions 1.76% 2.25x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male