Dstillery Audiences

STAPLES

Audience Size: 942.8 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 942.8 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.18% 2.58x
New York City Events Researchers 3.04% 2.45x
Cape Cod News Readers 3.34% 2.37x
Vermont Trip Planners 3.30% 2.32x
T-Mobile Customers 0.11% 2.25x
School Closings Updates Readers 0.86% 2.25x
North East State Fair Visitors 4.06% 2.22x
Canada Trip Planners 2.29% 2.15x
Broadway Fans 2.89% 2.12x
New York Trip Planners 3.15% 2.07x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.41% 24.87x
Supreme 0.37% 21.69x
Topshop 0.85% 16.43x
Intermix 1.55% 14.71x
Uniqlo 3.17% 12.84x
Zara 4.88% 12.57x
Calvin Klein 0.84% 12.47x
Club Monaco 2.10% 11.64x
Saint Laurent Paris 1.43% 11.38x
American Apparel 5.10% 11.19x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.19% 5.61x
Consumer Rewards 0.04% 5.04x
Visa & Immigration 0.11% 4.74x
Website Launchers 0.19% 4.17x
Telescopes 0.15% 3.88x
New York City Real Estate Research Cluster 1.20% 3.74x
Online Games 0.83% 3.72x
Vermont Cluster 0.53% 3.53x
Painting & Renovation 0.34% 3.49x
NYC Tourist Attractions 0.90% 3.48x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male