Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 607.3 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.14% | 3.56x |
| Cape Cod News Readers | 2.83% | 2.36x |
| North East State Fair Visitors | 4.65% | 2.32x |
| T-Mobile Customers | 0.11% | 2.25x |
| New York City Events Researchers | 2.40% | 2.22x |
| Getaways Researchers | 1.78% | 1.95x |
| Broadway Fans | 2.35% | 1.94x |
| Ballet Enthusiasts | 2.65% | 1.90x |
| Vermont Trip Planners | 2.49% | 1.85x |
| New York Trip Planners | 2.90% | 1.84x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 5.77x |
| Supreme | 0.02% | 5.44x |
| Lorna Jane | 0.51% | 4.32x |
| Intermix | 0.24% | 3.78x |
| Joe's Jeans | 0.11% | 3.74x |
| LL Bean | 0.52% | 3.57x |
| Topshop | 0.07% | 3.39x |
| REI | 1.22% | 3.24x |
| Uniqlo | 0.51% | 3.14x |
| Zara | 0.88% | 3.10x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is MBA Education.
| Content Affinity | Composition | Index |
| MBA Education | 0.09% | 7.09x |
| Dental Health | 0.07% | 5.53x |
| New England Universities | 0.27% | 4.96x |
| Promo Codes | 0.09% | 4.31x |
| Russia Cluster | 0.09% | 4.24x |
| New York City Education & News Cluster | 0.34% | 4.08x |
| Corporate Employment Pages | 0.07% | 4.04x |
| College Greek Life | 0.04% | 3.97x |
| Electrical Engineering | 0.05% | 3.96x |
| Furniture & Home Improvement | 0.11% | 3.54x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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