Dstillery Audiences

STAPLES

Audience Size: 1.5 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.42% 1.88x
Ballet Enthusiasts 3.44% 1.86x
Online Grocery Shoppers 3.53% 1.84x
New York Trip Planners 3.71% 1.72x
Northeastern Voters 2.52% 1.69x
New York Rangers Fans 2.14% 1.59x
Cape Cod News Readers 2.28% 1.58x
Stay-at-Home Parents 3.12% 1.55x
Broadway Fans 2.47% 1.53x
Restaurant Menu Researchers 2.31% 1.53x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.31% 16.93x
Supreme 0.40% 11.80x
Intermix 1.51% 11.44x
Zara 4.49% 11.33x
Topshop 0.47% 10.39x
Uniqlo 2.27% 10.12x
Levi Strauss 2.00% 9.81x
Club Monaco 1.67% 9.50x
Calvin Klein 1.02% 9.27x
H&M 8.15% 8.86x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.03% 4.11x
Local & Travel England - North Midlands 0.01% 3.91x
Parenting & Nutrition 0.01% 3.71x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.23x
New York City Education & News Cluster 1.58% 2.89x
New York City Real Estate Research Cluster 1.79% 2.88x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.87x
Romanian News 0.04% 2.71x
Quebec Real Estate 0.02% 2.70x
Environmentally Friendly Cars 0.01% 2.63x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male