Dstillery Audiences

STAPLES

Audience Size: 965 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 965 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.35% 1.76x
Northeastern Voters 1.78% 1.60x
Online Grocery Shoppers 4.08% 1.58x
Readers of Dominican Republic Content 2.19% 1.47x
Stay-at-Home Parents 1.95% 1.45x
UConn Huskies Fans 1.22% 1.45x
Broadway Fans 1.41% 1.44x
Los Angeles Mass Transit Commuters 1.95% 1.43x
Readers of Caribbean Content 2.03% 1.43x
Caribbean Trip Planners 1.71% 1.40x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.12% 21.69x
Club Monaco 1.46% 16.12x
Zara 2.10% 12.75x
Levi Strauss 0.85% 11.82x
Supreme 0.14% 11.51x
Uniqlo 0.86% 11.05x
H&M 2.58% 10.63x
Armani 1.38% 10.45x
American Apparel 1.78% 10.45x
Hugo Boss 0.95% 10.44x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.22% 2.83x
New York City Real Estate Research Cluster 0.81% 2.54x
New York City Family & Activity Cluster 1.11% 2.35x
NYC Tourist Attractions 1.37% 2.27x
Online Games 0.20% 2.16x
Rhode Island Cluster 0.31% 2.13x
Cosmetics Business 0.06% 2.13x
Hudson Valley New York Media 0.53% 2.11x
Caribbean Cluster 0.24% 2.03x
Central California Cluster 0.48% 2.03x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female