Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.42% | 1.88x |
| Ballet Enthusiasts | 3.44% | 1.86x |
| Online Grocery Shoppers | 3.53% | 1.84x |
| New York Trip Planners | 3.71% | 1.72x |
| Northeastern Voters | 2.52% | 1.69x |
| New York Rangers Fans | 2.14% | 1.59x |
| Cape Cod News Readers | 2.28% | 1.58x |
| Stay-at-Home Parents | 3.12% | 1.55x |
| Broadway Fans | 2.47% | 1.53x |
| Restaurant Menu Researchers | 2.31% | 1.53x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 16.93x |
| Supreme | 0.40% | 11.80x |
| Intermix | 1.51% | 11.44x |
| Zara | 4.49% | 11.33x |
| Topshop | 0.47% | 10.39x |
| Uniqlo | 2.27% | 10.12x |
| Levi Strauss | 2.00% | 9.81x |
| Club Monaco | 1.67% | 9.50x |
| Calvin Klein | 1.02% | 9.27x |
| H&M | 8.15% | 8.86x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.03% | 4.11x |
| Local & Travel England - North Midlands | 0.01% | 3.91x |
| Parenting & Nutrition | 0.01% | 3.71x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.23x |
| New York City Education & News Cluster | 1.58% | 2.89x |
| New York City Real Estate Research Cluster | 1.79% | 2.88x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.87x |
| Romanian News | 0.04% | 2.71x |
| Quebec Real Estate | 0.02% | 2.70x |
| Environmentally Friendly Cars | 0.01% | 2.63x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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