Dstillery Audiences

STAPLES

Audience Size: 607.3 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 607.3 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.14% 3.56x
Cape Cod News Readers 2.83% 2.36x
North East State Fair Visitors 4.65% 2.32x
T-Mobile Customers 0.11% 2.25x
New York City Events Researchers 2.40% 2.22x
Getaways Researchers 1.78% 1.95x
Broadway Fans 2.35% 1.94x
Ballet Enthusiasts 2.65% 1.90x
Vermont Trip Planners 2.49% 1.85x
New York Trip Planners 2.90% 1.84x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.02% 5.77x
Supreme 0.02% 5.44x
Lorna Jane 0.51% 4.32x
Intermix 0.24% 3.78x
Joe's Jeans 0.11% 3.74x
LL Bean 0.52% 3.57x
Topshop 0.07% 3.39x
REI 1.22% 3.24x
Uniqlo 0.51% 3.14x
Zara 0.88% 3.10x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is MBA Education.

Content Affinity Composition Index
MBA Education 0.09% 7.09x
Dental Health 0.07% 5.53x
New England Universities 0.27% 4.96x
Promo Codes 0.09% 4.31x
Russia Cluster 0.09% 4.24x
New York City Education & News Cluster 0.34% 4.08x
Corporate Employment Pages 0.07% 4.04x
College Greek Life 0.04% 3.97x
Electrical Engineering 0.05% 3.96x
Furniture & Home Improvement 0.11% 3.54x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female