Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 186.7 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 2.11% | 3.36x |
| Restaurant Supply Shoppers | 0.28% | 2.60x |
| T-Mobile Customers | 0.11% | 2.25x |
| Project Managers | 2.64% | 2.19x |
| Mid-Atlantic Voters | 5.81% | 2.12x |
| Moving Services Shoppers | 0.59% | 2.09x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.40% | 2.03x |
| Washington Nationals Fans | 2.84% | 2.00x |
| Certified Events Professionals | 2.64% | 1.99x |
| Work Comes First Travelers | 0.13% | 1.98x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is H&M.
| Location | Composition | Index |
| H&M | 4.13% | 12.69x |
| Intermix | 0.20% | 9.93x |
| Uniqlo | 0.45% | 9.91x |
| Zara | 0.82% | 8.87x |
| Everlane | 0.03% | 8.57x |
| Topshop | 0.06% | 8.32x |
| Banana Republic | 1.13% | 8.24x |
| The North Face | 0.47% | 7.92x |
| Old Navy | 4.24% | 7.71x |
| Madewell | 0.84% | 7.32x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.45% | 6.39x |
| Weight Lifting Enthusiasts | 0.20% | 5.28x |
| Online Games | 0.33% | 4.55x |
| Baltimore Cluster | 3.17% | 4.24x |
| China Cluster | 0.21% | 4.15x |
| Charity Walks | 0.13% | 3.95x |
| Cruise Vacations | 0.21% | 3.56x |
| University Research | 0.59% | 3.21x |
| Unique & Personalized Fashion | 0.06% | 3.10x |
| Photography | 0.46% | 3.05x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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