Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 5.52% | 2.00x |
| New York City Events Researchers | 5.27% | 2.00x |
| Online Grocery Shoppers | 5.30% | 1.94x |
| New York Trip Planners | 4.98% | 1.86x |
| Northeastern Voters | 4.07% | 1.79x |
| Cape Cod News Readers | 4.16% | 1.77x |
| North East State Fair Visitors | 4.39% | 1.75x |
| Real Estate Decision Makers | 4.55% | 1.75x |
| Vermont Trip Planners | 3.80% | 1.67x |
| Broadway Fans | 4.24% | 1.62x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.45% | 20.56x |
| Everlane | 0.46% | 18.80x |
| Topshop | 1.09% | 13.59x |
| Intermix | 1.93% | 12.32x |
| Uniqlo | 3.93% | 11.86x |
| Calvin Klein | 1.01% | 11.65x |
| Zara | 5.66% | 11.39x |
| Club Monaco | 2.60% | 11.04x |
| American Apparel | 6.12% | 10.75x |
| Joe's Jeans | 0.50% | 10.55x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.03% | 4.91x |
| New York City Education & News Cluster | 1.48% | 4.12x |
| Local & Travel England - Northern England | 0.03% | 4.01x |
| Mining & Natural Resources | 0.03% | 3.76x |
| Alternative Movie Streaming | 0.10% | 3.60x |
| Instagram Management | 0.04% | 3.56x |
| NYC Tourist Attractions | 1.88% | 3.48x |
| New York City Real Estate Research Cluster | 1.45% | 3.40x |
| Russia Cluster | 0.11% | 3.30x |
| Cosmetics Business | 0.05% | 3.17x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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