Dstillery Audiences

STAPLES

Audience Size: 1.4 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.22% 2.34x
Ballet Enthusiasts 4.06% 2.11x
Online Grocery Shoppers 4.46% 2.07x
New York Trip Planners 3.99% 2.05x
Real Estate Decision Makers 3.58% 1.85x
Broadway Fans 3.01% 1.85x
New York Rangers Fans 3.41% 1.81x
Burger Enthusiast 2.30% 1.79x
Northeastern Voters 3.25% 1.75x
Restaurant Menu Researchers 2.80% 1.74x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Supreme.

Location Composition Index
Supreme 0.45% 19.67x
Everlane 0.45% 18.54x
Topshop 1.06% 12.38x
Intermix 1.99% 12.14x
Calvin Klein 1.00% 11.76x
Uniqlo 3.77% 11.58x
Zara 5.35% 11.24x
Anthropologie 2.90% 10.34x
Saint Laurent Paris 1.69% 10.26x
Club Monaco 2.51% 10.23x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is French Education.

Content Affinity Composition Index
French Education 0.03% 5.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.37x
Canadian Real Estate Researcher Cluster 0.02% 3.90x
Franco-African Cluster 0.04% 3.67x
NYC Tourist Attractions 1.86% 3.60x
Italy Cluster 0.04% 3.59x
Mining & Natural Resources 0.03% 3.59x
New York City Real Estate Research Cluster 1.42% 3.57x
New York City Education & News Cluster 1.26% 3.57x
Alternative Streaming Services 0.04% 3.46x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male