Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 942.8 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.18% | 2.58x |
| New York City Events Researchers | 3.04% | 2.45x |
| Cape Cod News Readers | 3.34% | 2.37x |
| Vermont Trip Planners | 3.30% | 2.32x |
| T-Mobile Customers | 0.11% | 2.25x |
| School Closings Updates Readers | 0.86% | 2.25x |
| North East State Fair Visitors | 4.06% | 2.22x |
| Canada Trip Planners | 2.29% | 2.15x |
| Broadway Fans | 2.89% | 2.12x |
| New York Trip Planners | 3.15% | 2.07x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.41% | 24.87x |
| Supreme | 0.37% | 21.69x |
| Topshop | 0.85% | 16.43x |
| Intermix | 1.55% | 14.71x |
| Uniqlo | 3.17% | 12.84x |
| Zara | 4.88% | 12.57x |
| Calvin Klein | 0.84% | 12.47x |
| Club Monaco | 2.10% | 11.64x |
| Saint Laurent Paris | 1.43% | 11.38x |
| American Apparel | 5.10% | 11.19x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.19% | 5.61x |
| Consumer Rewards | 0.04% | 5.04x |
| Visa & Immigration | 0.11% | 4.74x |
| Website Launchers | 0.19% | 4.17x |
| Telescopes | 0.15% | 3.88x |
| New York City Real Estate Research Cluster | 1.20% | 3.74x |
| Online Games | 0.83% | 3.72x |
| Vermont Cluster | 0.53% | 3.53x |
| Painting & Renovation | 0.34% | 3.49x |
| NYC Tourist Attractions | 0.90% | 3.48x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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