Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 143.4 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.85% | 4.06x |
| Cape Cod News Readers | 4.42% | 2.75x |
| New York City Events Researchers | 2.85% | 2.59x |
| Vermont Trip Planners | 4.14% | 2.56x |
| Boston Bruins Fans | 4.42% | 2.44x |
| College Students | 3.00% | 2.44x |
| Ballet Enthusiasts | 3.00% | 2.34x |
| Readers of Filipinos Content | 3.28% | 2.31x |
| Coffee Lovers | 4.14% | 2.30x |
| Telemedicine Content Readers | 1.57% | 2.29x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.51% | 9.27x |
| Topshop | 0.06% | 9.05x |
| Intermix | 0.19% | 8.46x |
| Saint Laurent Paris | 0.17% | 8.04x |
| LL Bean | 0.57% | 7.91x |
| Calvin Klein | 0.12% | 6.38x |
| H&M | 3.13% | 6.27x |
| Armani | 0.64% | 6.11x |
| Zara | 0.69% | 6.11x |
| Ann Taylor | 0.81% | 5.89x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 0.71% | 8.27x |
| New Hampshire News | 1.71% | 5.89x |
| NYC Tourist Attractions | 0.43% | 5.82x |
| New York City Education & News Cluster | 0.43% | 5.25x |
| Vermont Cluster | 0.57% | 4.98x |
| New Parents | 0.43% | 4.93x |
| Online Games | 0.86% | 4.81x |
| Electrical Engineering | 0.16% | 4.71x |
| Public Policy Media | 0.43% | 4.28x |
| Travel, Food, Fashion & Fitness | 0.43% | 4.07x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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