Dstillery Audiences

STAPLES

Audience Size: 763.1 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 763.1 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.43% 1.85x
Broadway Fans 1.46% 1.58x
Online Grocery Shoppers 4.00% 1.58x
Stay-at-Home Parents 2.06% 1.55x
Northeastern Voters 1.61% 1.49x
Real Estate Decision Makers 3.13% 1.42x
Caribbean Trip Planners 1.77% 1.41x
New York Rangers Fans 1.39% 1.40x
Readers of Dominican Republic Content 2.28% 1.39x
Luxury Womens Brands Shoppers 1.78% 1.39x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Club Monaco.

Location Composition Index
Club Monaco 0.93% 8.82x
Free People 0.28% 8.53x
Michael Kors 0.85% 7.14x
Lululemon 0.50% 6.79x
Banana Republic 2.89% 5.65x
J. Crew 2.14% 5.01x
REI 2.23% 4.79x
The North Face 1.18% 4.59x
Patagonia 0.27% 4.39x
Brooks Brothers 1.99% 4.30x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.83% 2.81x
New York City Education & News Cluster 1.19% 2.71x
NYC Tourist Attractions 1.46% 2.60x
New York City Family & Activity Cluster 1.04% 2.36x
Rhode Island Cluster 0.36% 2.33x
LGBTQ Advocacy 0.91% 2.10x
Central California Cluster 0.46% 2.09x
Aid Groups 0.17% 2.00x
Mobile Industry Information 0.13% 1.95x
Southern California Cluster 0.18% 1.94x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999