Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.22% | 2.34x |
| Ballet Enthusiasts | 4.06% | 2.11x |
| Online Grocery Shoppers | 4.46% | 2.07x |
| New York Trip Planners | 3.99% | 2.05x |
| Real Estate Decision Makers | 3.58% | 1.85x |
| Broadway Fans | 3.01% | 1.85x |
| New York Rangers Fans | 3.41% | 1.81x |
| Burger Enthusiast | 2.30% | 1.79x |
| Northeastern Voters | 3.25% | 1.75x |
| Restaurant Menu Researchers | 2.80% | 1.74x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.45% | 19.67x |
| Everlane | 0.45% | 18.54x |
| Topshop | 1.06% | 12.38x |
| Intermix | 1.99% | 12.14x |
| Calvin Klein | 1.00% | 11.76x |
| Uniqlo | 3.77% | 11.58x |
| Zara | 5.35% | 11.24x |
| Anthropologie | 2.90% | 10.34x |
| Saint Laurent Paris | 1.69% | 10.26x |
| Club Monaco | 2.51% | 10.23x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.03% | 5.34x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 4.37x |
| Canadian Real Estate Researcher Cluster | 0.02% | 3.90x |
| Franco-African Cluster | 0.04% | 3.67x |
| NYC Tourist Attractions | 1.86% | 3.60x |
| Italy Cluster | 0.04% | 3.59x |
| Mining & Natural Resources | 0.03% | 3.59x |
| New York City Real Estate Research Cluster | 1.42% | 3.57x |
| New York City Education & News Cluster | 1.26% | 3.57x |
| Alternative Streaming Services | 0.04% | 3.46x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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