Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 763.1 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.43% | 1.85x |
| Broadway Fans | 1.46% | 1.58x |
| Online Grocery Shoppers | 4.00% | 1.58x |
| Stay-at-Home Parents | 2.06% | 1.55x |
| Northeastern Voters | 1.61% | 1.49x |
| Real Estate Decision Makers | 3.13% | 1.42x |
| Caribbean Trip Planners | 1.77% | 1.41x |
| New York Rangers Fans | 1.39% | 1.40x |
| Readers of Dominican Republic Content | 2.28% | 1.39x |
| Luxury Womens Brands Shoppers | 1.78% | 1.39x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.93% | 8.82x |
| Free People | 0.28% | 8.53x |
| Michael Kors | 0.85% | 7.14x |
| Lululemon | 0.50% | 6.79x |
| Banana Republic | 2.89% | 5.65x |
| J. Crew | 2.14% | 5.01x |
| REI | 2.23% | 4.79x |
| The North Face | 1.18% | 4.59x |
| Patagonia | 0.27% | 4.39x |
| Brooks Brothers | 1.99% | 4.30x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.83% | 2.81x |
| New York City Education & News Cluster | 1.19% | 2.71x |
| NYC Tourist Attractions | 1.46% | 2.60x |
| New York City Family & Activity Cluster | 1.04% | 2.36x |
| Rhode Island Cluster | 0.36% | 2.33x |
| LGBTQ Advocacy | 0.91% | 2.10x |
| Central California Cluster | 0.46% | 2.09x |
| Aid Groups | 0.17% | 2.00x |
| Mobile Industry Information | 0.13% | 1.95x |
| Southern California Cluster | 0.18% | 1.94x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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