Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.07% | 2.00x |
| New York Trip Planners | 3.10% | 1.98x |
| Ballet Enthusiasts | 3.06% | 1.96x |
| Broadway Fans | 2.13% | 1.69x |
| Online Grocery Shoppers | 5.18% | 1.69x |
| Stay-at-Home Parents | 2.70% | 1.62x |
| Northeastern Voters | 2.01% | 1.62x |
| UConn Huskies Fans | 1.58% | 1.55x |
| New York Rangers Fans | 1.75% | 1.54x |
| Caribbean Trip Planners | 2.32% | 1.54x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 23.99x |
| Club Monaco | 1.89% | 15.65x |
| Zara | 4.25% | 13.91x |
| Levi Strauss | 1.69% | 12.89x |
| Intermix | 1.25% | 12.77x |
| Uniqlo | 1.76% | 11.83x |
| Ralph Lauren | 1.14% | 11.61x |
| Supreme | 0.31% | 11.52x |
| Armani | 2.79% | 11.45x |
| H&M | 5.04% | 10.91x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.61% | 3.32x |
| New York City Real Estate Research Cluster | 1.32% | 3.29x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.12x |
| Turkey & Iran Cluster | 0.06% | 3.00x |
| NYC Tourist Attractions | 1.93% | 2.87x |
| Russia Cluster | 0.14% | 2.66x |
| New York City Family & Activity Cluster | 1.47% | 2.47x |
| Cosmetics Business | 0.07% | 2.45x |
| Seventh-day Adventist Church | 0.03% | 2.23x |
| Hudson Valley New York Media | 0.63% | 2.12x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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