Dstillery Audiences

STAPLES

Audience Size: 200.1 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 200.1 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.92% 2.52x
T-Mobile Customers 0.11% 2.25x
Cape Cod News Readers 3.25% 2.21x
Pantry Recipes Researchers 1.70% 2.10x
Major Airline Customers 3.46% 2.06x
North East State Fair Visitors 3.94% 1.99x
Mid-Range Grocery Shoppers 3.19% 1.93x
Christmas Celebration Researchers 4.31% 1.91x
Stay-at-Home Parents 3.46% 1.89x
Healthy Eaters 2.13% 1.87x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Supreme.

Location Composition Index
Supreme 0.02% 11.96x
Intermix 0.26% 9.73x
Calvin Klein 0.14% 8.36x
LL Bean 0.57% 7.91x
Uniqlo 0.41% 7.44x
Saint Laurent Paris 0.17% 7.39x
Lorna Jane 0.17% 6.82x
Zara 0.76% 6.72x
Armani 0.67% 6.64x
Ann Taylor 0.87% 6.58x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.37% 8.73x
Parenting & Children's Activities 0.21% 4.84x
Electrical Engineering 0.16% 4.71x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.37% 4.12x
Unique & Personalized Fashion 0.16% 3.95x
Vegans & Animal Welfare 0.11% 3.76x
Spanish Health & Wellness 0.21% 3.71x
Book Publishers 0.11% 3.70x
Internet Radio 0.11% 3.57x
Winter Sports & Gear 0.11% 3.54x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female