Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 200.1 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.92% | 2.52x |
| T-Mobile Customers | 0.11% | 2.25x |
| Cape Cod News Readers | 3.25% | 2.21x |
| Pantry Recipes Researchers | 1.70% | 2.10x |
| Major Airline Customers | 3.46% | 2.06x |
| North East State Fair Visitors | 3.94% | 1.99x |
| Mid-Range Grocery Shoppers | 3.19% | 1.93x |
| Christmas Celebration Researchers | 4.31% | 1.91x |
| Stay-at-Home Parents | 3.46% | 1.89x |
| Healthy Eaters | 2.13% | 1.87x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 11.96x |
| Intermix | 0.26% | 9.73x |
| Calvin Klein | 0.14% | 8.36x |
| LL Bean | 0.57% | 7.91x |
| Uniqlo | 0.41% | 7.44x |
| Saint Laurent Paris | 0.17% | 7.39x |
| Lorna Jane | 0.17% | 6.82x |
| Zara | 0.76% | 6.72x |
| Armani | 0.67% | 6.64x |
| Ann Taylor | 0.87% | 6.58x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.37% | 8.73x |
| Parenting & Children's Activities | 0.21% | 4.84x |
| Electrical Engineering | 0.16% | 4.71x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.37% | 4.12x |
| Unique & Personalized Fashion | 0.16% | 3.95x |
| Vegans & Animal Welfare | 0.11% | 3.76x |
| Spanish Health & Wellness | 0.21% | 3.71x |
| Book Publishers | 0.11% | 3.70x |
| Internet Radio | 0.11% | 3.57x |
| Winter Sports & Gear | 0.11% | 3.54x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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