Dstillery Audiences

STAPLES

Audience Size: 462 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 462 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.11% 2.25x
School Closings Updates Readers 0.87% 2.08x
Modern Art Museum Researchers 1.11% 2.06x
North East State Fair Visitors 3.92% 1.94x
Cape Cod News Readers 1.65% 1.88x
New York City Events Researchers 1.36% 1.83x
Ballet Enthusiasts 1.86% 1.73x
Boston Trip Planners 0.87% 1.73x
Food Delivery Service Users 1.32% 1.71x
Videographers 1.36% 1.69x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Supreme.

Location Composition Index
Supreme 0.02% 5.56x
Topshop 0.15% 4.44x
Lorna Jane 0.73% 4.36x
Joe's Jeans 0.15% 4.11x
Everlane 0.02% 4.02x
LL Bean 0.70% 3.58x
Uniqlo 0.71% 3.27x
REI 1.78% 3.25x
Saint Laurent Paris 0.32% 3.25x
Intermix 0.28% 3.21x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.33% 6.66x
Low Budget Shoppers 0.09% 4.60x
China Cluster 0.21% 4.60x
Power Tools 0.17% 4.07x
Cakes & Sweets 0.08% 3.57x
Medical Journals 0.08% 3.51x
Sewing, Embroidery & Quilting 0.12% 3.22x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.08% 3.14x
Online Games 0.29% 3.14x
Unique & Personalized Fashion 0.08% 2.92x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female