Dstillery Audiences

STAPLES

Audience Size: 1.5 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.37% 1.68x
New York City Events Researchers 3.94% 1.64x
Ballet Enthusiasts 4.06% 1.63x
New York Trip Planners 4.03% 1.55x
North East State Fair Visitors 3.65% 1.52x
Northeastern Voters 3.21% 1.51x
Readers of Dominican Republic Content 2.74% 1.49x
New York Mets Fans 2.82% 1.42x
Restaurant Menu Researchers 2.90% 1.41x
Stay-at-Home Parents 3.87% 1.40x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.38% 17.31x
Supreme 0.43% 16.28x
Intermix 1.82% 11.32x
Topshop 0.94% 11.26x
Uniqlo 3.19% 11.19x
Zara 4.75% 10.94x
Calvin Klein 0.92% 10.72x
American Apparel 5.60% 9.52x
Saint Laurent Paris 1.46% 9.38x
Club Monaco 2.08% 9.37x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 3.31x
Scientology 0.02% 3.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.04x
New York City Education & News Cluster 1.20% 2.86x
Flags & Trump 0.01% 2.83x
Environmentally Friendly Cars 0.01% 2.83x
New York City Real Estate Research Cluster 1.48% 2.65x
London Tourism 0.03% 2.64x
Beach & Intimate Wear 0.09% 2.44x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.41x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male