Dstillery Audiences

STAPLES

Audience Size: 276.7 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 276.7 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.57% 2.99x
True Crime Podcast Listeners 0.18% 2.58x
Cape Cod News Readers 4.23% 2.38x
New York City Events Researchers 2.91% 2.25x
T-Mobile Customers 0.11% 2.25x
North East State Fair Visitors 4.79% 2.19x
New England Patriots Fans 4.23% 2.06x
Boston Trip Planners 3.17% 2.03x
Ballet Enthusiasts 2.87% 1.98x
Financial Business Intelligence Researchers 3.29% 1.96x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Topshop.

Location Composition Index
Topshop 0.05% 11.23x
Calvin Klein 0.12% 11.21x
Intermix 0.18% 9.11x
Saint Laurent Paris 0.12% 9.02x
Lorna Jane 0.17% 8.67x
Armani 0.46% 7.81x
LL Bean 0.31% 7.42x
Zara 0.54% 7.16x
Uniqlo 0.23% 7.04x
Free People 0.89% 6.90x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Feminism.

Content Affinity Composition Index
Feminism 0.21% 6.14x
Learning & Development Products 0.26% 4.62x
US Soccer 0.21% 4.39x
Construction Apparel 0.13% 4.38x
New York City Education & News Cluster 0.51% 4.10x
Canada Tourism Research Cluster 0.13% 3.85x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.21% 3.79x
New England & Ivy League Sports 0.21% 3.77x
New Hampshire News 1.45% 3.46x
Brazil & Portugal News 0.17% 3.43x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male