Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 544.3 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.19% | 3.77x |
| True Crime Podcast Listeners | 0.18% | 2.58x |
| Cape Cod News Readers | 3.75% | 2.41x |
| North East State Fair Visitors | 4.91% | 2.39x |
| T-Mobile Customers | 0.11% | 2.25x |
| Major Airline Customers | 3.63% | 2.09x |
| Canada Trip Planners | 2.39% | 2.09x |
| New York Trip Planners | 3.11% | 2.02x |
| Northeastern Voters | 3.51% | 2.01x |
| Stay-at-Home Parents | 3.59% | 1.90x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.21% | 22.06x |
| Supreme | 0.17% | 16.88x |
| Topshop | 0.41% | 16.31x |
| Intermix | 0.86% | 13.17x |
| Zara | 2.86% | 11.28x |
| Uniqlo | 1.69% | 11.23x |
| Calvin Klein | 0.44% | 10.60x |
| Club Monaco | 1.09% | 9.94x |
| American Apparel | 2.91% | 9.69x |
| Saint Laurent Paris | 0.73% | 9.67x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Job Interview Process.
| Content Affinity | Composition | Index |
| Job Interview Process | 0.12% | 5.99x |
| Cub & Girl Scouts | 0.20% | 5.20x |
| Consumer Rewards | 0.04% | 5.04x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.08% | 3.92x |
| Online Games | 0.96% | 3.81x |
| International Development & Health | 0.08% | 3.66x |
| Comedy Content | 0.08% | 3.60x |
| Jokes & Riddles | 0.24% | 3.29x |
| Grocery & Food Service | 0.16% | 3.27x |
| Medical Supplies | 0.28% | 3.26x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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