Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 965 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.35% | 1.76x |
| Northeastern Voters | 1.78% | 1.60x |
| Online Grocery Shoppers | 4.08% | 1.58x |
| Readers of Dominican Republic Content | 2.19% | 1.47x |
| Stay-at-Home Parents | 1.95% | 1.45x |
| UConn Huskies Fans | 1.22% | 1.45x |
| Broadway Fans | 1.41% | 1.44x |
| Los Angeles Mass Transit Commuters | 1.95% | 1.43x |
| Readers of Caribbean Content | 2.03% | 1.43x |
| Caribbean Trip Planners | 1.71% | 1.40x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Curious about what else the Staples audience is interested in?
Sign Up
APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 21.69x |
| Club Monaco | 1.46% | 16.12x |
| Zara | 2.10% | 12.75x |
| Levi Strauss | 0.85% | 11.82x |
| Supreme | 0.14% | 11.51x |
| Uniqlo | 0.86% | 11.05x |
| H&M | 2.58% | 10.63x |
| Armani | 1.38% | 10.45x |
| American Apparel | 1.78% | 10.45x |
| Hugo Boss | 0.95% | 10.44x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Want to find more of the Staples audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.22% | 2.83x |
| New York City Real Estate Research Cluster | 0.81% | 2.54x |
| New York City Family & Activity Cluster | 1.11% | 2.35x |
| NYC Tourist Attractions | 1.37% | 2.27x |
| Online Games | 0.20% | 2.16x |
| Rhode Island Cluster | 0.31% | 2.13x |
| Cosmetics Business | 0.06% | 2.13x |
| Hudson Valley New York Media | 0.53% | 2.11x |
| Caribbean Cluster | 0.24% | 2.03x |
| Central California Cluster | 0.48% | 2.03x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Want to see more of the Content Affinities the Staples audience visits?
Sign Up
DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other demographic characteristics of the Staples audience?
Sign Up