Dstillery Audiences

STAPLES

Audience Size: 1.6 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 1.64% 1.83x
New York City Events Researchers 2.62% 1.82x
Online Grocery Shoppers 2.88% 1.80x
New York Trip Planners 2.86% 1.73x
Ballet Enthusiasts 2.36% 1.66x
New York Mets Fans 1.69% 1.63x
Cape Cod News Readers 1.74% 1.61x
Northeastern Voters 1.80% 1.60x
Restaurant Menu Researchers 1.98% 1.59x
New York Rangers Fans 1.63% 1.57x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.29% 19.90x
Club Monaco 1.68% 12.93x
Zara 4.65% 12.25x
Levi Strauss 1.86% 11.94x
Intermix 1.45% 11.89x
Supreme 0.40% 11.46x
Uniqlo 2.12% 11.24x
Ralph Lauren 1.40% 9.91x
H&M 7.18% 9.76x
Calvin Klein 1.21% 9.54x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.28x
Greece Cluster 0.05% 2.89x
New York City Real Estate Research Cluster 1.29% 2.75x
Cosmetics Business 0.07% 2.50x
Gadgets 0.07% 2.45x
Alternative Streaming Services 0.05% 2.43x
New York City Education & News Cluster 1.15% 2.39x
Russia Cluster 0.11% 2.34x
Los Angeles Cluster 0.07% 2.29x
NYC Tourist Attractions 1.61% 2.24x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male