Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 255.6 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.17% | 2.62x |
| T-Mobile Customers | 0.11% | 2.25x |
| North East State Fair Visitors | 4.58% | 2.09x |
| Cape Cod News Readers | 3.10% | 2.02x |
| Social Workers | 0.09% | 1.89x |
| New York City Events Researchers | 2.41% | 1.87x |
| Canoeing and Kayaking Enthusiasts | 4.16% | 1.86x |
| Vermont Trip Planners | 3.29% | 1.84x |
| New England Patriots Fans | 3.66% | 1.84x |
| Rowing Enthusiasts | 4.03% | 1.78x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.11% | 5.95x |
| H&M | 2.02% | 5.31x |
| Lorna Jane | 0.16% | 5.13x |
| Uniqlo | 0.26% | 4.77x |
| Armani | 0.42% | 4.67x |
| REI | 0.58% | 4.66x |
| Joe's Jeans | 0.04% | 4.58x |
| Urban Outfitters | 0.86% | 4.43x |
| Ann Taylor | 0.45% | 4.38x |
| American Apparel | 0.43% | 4.22x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Electrical Engineering.
| Content Affinity | Composition | Index |
| Electrical Engineering | 0.16% | 4.71x |
| Bags & Luggage | 0.19% | 4.06x |
| Illinois College Sports | 0.09% | 3.66x |
| French News & Gossip Cluster | 0.09% | 3.58x |
| Internet Radio | 0.11% | 3.57x |
| Comedy Content | 0.09% | 3.47x |
| Furniture & Home Improvement | 0.19% | 3.25x |
| New Hampshire News | 1.02% | 3.22x |
| New England & Ivy League Sports | 0.14% | 3.20x |
| Pakistan Cluster | 0.20% | 3.17x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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