Dstillery Audiences

STAPLES

Audience Size: 203.3 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 203.3 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.08% 2.39x
T-Mobile Customers 0.11% 2.25x
Restaurant Supply Shoppers 0.20% 2.23x
Mid-Range Grocery Shoppers 3.47% 2.09x
Mens Business Clothes Shoppers 0.55% 1.99x
Modern Art Museum Researchers 1.79% 1.96x
School Closings Updates Readers 0.98% 1.91x
Business News Readers 1.29% 1.90x
Washington DC Trip Planners 1.72% 1.84x
Philadelphia Trip Planners 1.83% 1.83x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Intermix.

Location Composition Index
Intermix 0.24% 10.21x
H&M 3.35% 8.91x
Joe's Jeans 0.06% 8.46x
Topshop 0.06% 8.22x
Zara 0.72% 7.25x
Abercrombie & Fitch 0.37% 5.39x
Old Navy 4.06% 5.05x
REI 0.50% 5.04x
Saint Laurent Paris 0.17% 5.01x
Uniqlo 0.26% 4.95x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.12% 5.19x
Arabic News 0.11% 4.70x
Washington & Northern Virginia 1.64% 4.29x
Brazil & Portugal News 0.12% 4.18x
High-End Audio 0.31% 3.64x
New England & Ivy League Sports 0.08% 3.47x
Medical Journals 0.08% 3.20x
Korea Cluster 0.16% 3.17x
Unique & Personalized Fashion 0.06% 3.10x
Assorted Topics (Viral Media, Paid Traffic) 0.16% 2.98x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male