Dstillery Audiences

STAPLES

Audience Size: 143.4 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 143.4 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.85% 4.06x
Cape Cod News Readers 4.42% 2.75x
New York City Events Researchers 2.85% 2.59x
Vermont Trip Planners 4.14% 2.56x
Boston Bruins Fans 4.42% 2.44x
College Students 3.00% 2.44x
Ballet Enthusiasts 3.00% 2.34x
Readers of Filipinos Content 3.28% 2.31x
Coffee Lovers 4.14% 2.30x
Telemedicine Content Readers 1.57% 2.29x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Uniqlo.

Location Composition Index
Uniqlo 0.51% 9.27x
Topshop 0.06% 9.05x
Intermix 0.19% 8.46x
Saint Laurent Paris 0.17% 8.04x
LL Bean 0.57% 7.91x
Calvin Klein 0.12% 6.38x
H&M 3.13% 6.27x
Armani 0.64% 6.11x
Zara 0.69% 6.11x
Ann Taylor 0.81% 5.89x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 0.71% 8.27x
New Hampshire News 1.71% 5.89x
NYC Tourist Attractions 0.43% 5.82x
New York City Education & News Cluster 0.43% 5.25x
Vermont Cluster 0.57% 4.98x
New Parents 0.43% 4.93x
Online Games 0.86% 4.81x
Electrical Engineering 0.16% 4.71x
Public Policy Media 0.43% 4.28x
Travel, Food, Fashion & Fitness 0.43% 4.07x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female