Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 3.93% | 1.61x |
| Ballet Enthusiasts | 4.07% | 1.55x |
| Northeastern Voters | 3.48% | 1.55x |
| New York City Events Researchers | 4.07% | 1.54x |
| Online Grocery Shoppers | 4.45% | 1.54x |
| Cape Cod News Readers | 3.36% | 1.54x |
| New York Trip Planners | 4.16% | 1.49x |
| Stay-at-Home Parents | 4.12% | 1.44x |
| Los Angeles Mass Transit Commuters | 3.71% | 1.42x |
| New York Rangers Fans | 2.96% | 1.40x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.35% | 17.24x |
| Supreme | 0.40% | 14.15x |
| Zara | 4.52% | 10.84x |
| Topshop | 0.78% | 10.83x |
| Intermix | 1.66% | 10.67x |
| Uniqlo | 2.76% | 10.48x |
| Calvin Klein | 0.86% | 9.67x |
| American Apparel | 5.32% | 9.02x |
| Club Monaco | 1.81% | 8.93x |
| H&M | 9.57% | 8.75x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.08x |
| Local & Travel England - East Midlands | 0.05% | 3.01x |
| Flags & Trump | 0.01% | 2.83x |
| Italy Cluster | 0.03% | 2.80x |
| Quebec Real Estate | 0.02% | 2.70x |
| Environmentally Friendly Cars | 0.01% | 2.70x |
| New York City Real Estate Research Cluster | 1.57% | 2.48x |
| New York City Education & News Cluster | 1.17% | 2.41x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.32x |
| NYC Tourist Attractions | 1.76% | 2.25x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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