Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 203.3 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 2.39x |
| T-Mobile Customers | 0.11% | 2.25x |
| Restaurant Supply Shoppers | 0.20% | 2.23x |
| Mid-Range Grocery Shoppers | 3.47% | 2.09x |
| Mens Business Clothes Shoppers | 0.55% | 1.99x |
| Modern Art Museum Researchers | 1.79% | 1.96x |
| School Closings Updates Readers | 0.98% | 1.91x |
| Business News Readers | 1.29% | 1.90x |
| Washington DC Trip Planners | 1.72% | 1.84x |
| Philadelphia Trip Planners | 1.83% | 1.83x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.24% | 10.21x |
| H&M | 3.35% | 8.91x |
| Joe's Jeans | 0.06% | 8.46x |
| Topshop | 0.06% | 8.22x |
| Zara | 0.72% | 7.25x |
| Abercrombie & Fitch | 0.37% | 5.39x |
| Old Navy | 4.06% | 5.05x |
| REI | 0.50% | 5.04x |
| Saint Laurent Paris | 0.17% | 5.01x |
| Uniqlo | 0.26% | 4.95x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 0.12% | 5.19x |
| Arabic News | 0.11% | 4.70x |
| Washington & Northern Virginia | 1.64% | 4.29x |
| Brazil & Portugal News | 0.12% | 4.18x |
| High-End Audio | 0.31% | 3.64x |
| New England & Ivy League Sports | 0.08% | 3.47x |
| Medical Journals | 0.08% | 3.20x |
| Korea Cluster | 0.16% | 3.17x |
| Unique & Personalized Fashion | 0.06% | 3.10x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.16% | 2.98x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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