Dstillery Audiences

STAPLES

Audience Size: 1.3 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 5.52% 2.00x
New York City Events Researchers 5.27% 2.00x
Online Grocery Shoppers 5.30% 1.94x
New York Trip Planners 4.98% 1.86x
Northeastern Voters 4.07% 1.79x
Cape Cod News Readers 4.16% 1.77x
North East State Fair Visitors 4.39% 1.75x
Real Estate Decision Makers 4.55% 1.75x
Vermont Trip Planners 3.80% 1.67x
Broadway Fans 4.24% 1.62x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Supreme.

Location Composition Index
Supreme 0.45% 20.56x
Everlane 0.46% 18.80x
Topshop 1.09% 13.59x
Intermix 1.93% 12.32x
Uniqlo 3.93% 11.86x
Calvin Klein 1.01% 11.65x
Zara 5.66% 11.39x
Club Monaco 2.60% 11.04x
American Apparel 6.12% 10.75x
Joe's Jeans 0.50% 10.55x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.03% 4.91x
New York City Education & News Cluster 1.48% 4.12x
Local & Travel England - Northern England 0.03% 4.01x
Mining & Natural Resources 0.03% 3.76x
Alternative Movie Streaming 0.10% 3.60x
Instagram Management 0.04% 3.56x
NYC Tourist Attractions 1.88% 3.48x
New York City Real Estate Research Cluster 1.45% 3.40x
Russia Cluster 0.11% 3.30x
Cosmetics Business 0.05% 3.17x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male