Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.37% | 1.68x |
| New York City Events Researchers | 3.94% | 1.64x |
| Ballet Enthusiasts | 4.06% | 1.63x |
| New York Trip Planners | 4.03% | 1.55x |
| North East State Fair Visitors | 3.65% | 1.52x |
| Northeastern Voters | 3.21% | 1.51x |
| Readers of Dominican Republic Content | 2.74% | 1.49x |
| New York Mets Fans | 2.82% | 1.42x |
| Restaurant Menu Researchers | 2.90% | 1.41x |
| Stay-at-Home Parents | 3.87% | 1.40x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.38% | 17.31x |
| Supreme | 0.43% | 16.28x |
| Intermix | 1.82% | 11.32x |
| Topshop | 0.94% | 11.26x |
| Uniqlo | 3.19% | 11.19x |
| Zara | 4.75% | 10.94x |
| Calvin Klein | 0.92% | 10.72x |
| American Apparel | 5.60% | 9.52x |
| Saint Laurent Paris | 1.46% | 9.38x |
| Club Monaco | 2.08% | 9.37x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 3.31x |
| Scientology | 0.02% | 3.25x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.04x |
| New York City Education & News Cluster | 1.20% | 2.86x |
| Flags & Trump | 0.01% | 2.83x |
| Environmentally Friendly Cars | 0.01% | 2.83x |
| New York City Real Estate Research Cluster | 1.48% | 2.65x |
| London Tourism | 0.03% | 2.64x |
| Beach & Intimate Wear | 0.09% | 2.44x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.41x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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