Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 276.7 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.57% | 2.99x |
| True Crime Podcast Listeners | 0.18% | 2.58x |
| Cape Cod News Readers | 4.23% | 2.38x |
| New York City Events Researchers | 2.91% | 2.25x |
| T-Mobile Customers | 0.11% | 2.25x |
| North East State Fair Visitors | 4.79% | 2.19x |
| New England Patriots Fans | 4.23% | 2.06x |
| Boston Trip Planners | 3.17% | 2.03x |
| Ballet Enthusiasts | 2.87% | 1.98x |
| Financial Business Intelligence Researchers | 3.29% | 1.96x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 11.23x |
| Calvin Klein | 0.12% | 11.21x |
| Intermix | 0.18% | 9.11x |
| Saint Laurent Paris | 0.12% | 9.02x |
| Lorna Jane | 0.17% | 8.67x |
| Armani | 0.46% | 7.81x |
| LL Bean | 0.31% | 7.42x |
| Zara | 0.54% | 7.16x |
| Uniqlo | 0.23% | 7.04x |
| Free People | 0.89% | 6.90x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.21% | 6.14x |
| Learning & Development Products | 0.26% | 4.62x |
| US Soccer | 0.21% | 4.39x |
| Construction Apparel | 0.13% | 4.38x |
| New York City Education & News Cluster | 0.51% | 4.10x |
| Canada Tourism Research Cluster | 0.13% | 3.85x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.21% | 3.79x |
| New England & Ivy League Sports | 0.21% | 3.77x |
| New Hampshire News | 1.45% | 3.46x |
| Brazil & Portugal News | 0.17% | 3.43x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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