Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 1.64% | 1.83x |
| New York City Events Researchers | 2.62% | 1.82x |
| Online Grocery Shoppers | 2.88% | 1.80x |
| New York Trip Planners | 2.86% | 1.73x |
| Ballet Enthusiasts | 2.36% | 1.66x |
| New York Mets Fans | 1.69% | 1.63x |
| Cape Cod News Readers | 1.74% | 1.61x |
| Northeastern Voters | 1.80% | 1.60x |
| Restaurant Menu Researchers | 1.98% | 1.59x |
| New York Rangers Fans | 1.63% | 1.57x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.29% | 19.90x |
| Club Monaco | 1.68% | 12.93x |
| Zara | 4.65% | 12.25x |
| Levi Strauss | 1.86% | 11.94x |
| Intermix | 1.45% | 11.89x |
| Supreme | 0.40% | 11.46x |
| Uniqlo | 2.12% | 11.24x |
| Ralph Lauren | 1.40% | 9.91x |
| H&M | 7.18% | 9.76x |
| Calvin Klein | 1.21% | 9.54x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 3.28x |
| Greece Cluster | 0.05% | 2.89x |
| New York City Real Estate Research Cluster | 1.29% | 2.75x |
| Cosmetics Business | 0.07% | 2.50x |
| Gadgets | 0.07% | 2.45x |
| Alternative Streaming Services | 0.05% | 2.43x |
| New York City Education & News Cluster | 1.15% | 2.39x |
| Russia Cluster | 0.11% | 2.34x |
| Los Angeles Cluster | 0.07% | 2.29x |
| NYC Tourist Attractions | 1.61% | 2.24x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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