Dstillery Audiences

STAPLES

Audience Size: 1.2 Million Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.07% 2.00x
New York Trip Planners 3.10% 1.98x
Ballet Enthusiasts 3.06% 1.96x
Broadway Fans 2.13% 1.69x
Online Grocery Shoppers 5.18% 1.69x
Stay-at-Home Parents 2.70% 1.62x
Northeastern Voters 2.01% 1.62x
UConn Huskies Fans 1.58% 1.55x
New York Rangers Fans 1.75% 1.54x
Caribbean Trip Planners 2.32% 1.54x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Everlane.

Location Composition Index
Everlane 0.25% 23.99x
Club Monaco 1.89% 15.65x
Zara 4.25% 13.91x
Levi Strauss 1.69% 12.89x
Intermix 1.25% 12.77x
Uniqlo 1.76% 11.83x
Ralph Lauren 1.14% 11.61x
Supreme 0.31% 11.52x
Armani 2.79% 11.45x
H&M 5.04% 10.91x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.61% 3.32x
New York City Real Estate Research Cluster 1.32% 3.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.12x
Turkey & Iran Cluster 0.06% 3.00x
NYC Tourist Attractions 1.93% 2.87x
Russia Cluster 0.14% 2.66x
New York City Family & Activity Cluster 1.47% 2.47x
Cosmetics Business 0.07% 2.45x
Seventh-day Adventist Church 0.03% 2.23x
Hudson Valley New York Media 0.63% 2.12x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male