Dstillery Audiences

STAPLES

Audience Size: 255.6 Thousand Devices

Explore the Staples Audience

Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 255.6 thousand unique devices whose actions qualify for the Staples audience.

Dstillery Crafted Audiences

INTERESTS

The Staples audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Staples audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.17% 2.62x
T-Mobile Customers 0.11% 2.25x
North East State Fair Visitors 4.58% 2.09x
Cape Cod News Readers 3.10% 2.02x
Social Workers 0.09% 1.89x
New York City Events Researchers 2.41% 1.87x
Canoeing and Kayaking Enthusiasts 4.16% 1.86x
Vermont Trip Planners 3.29% 1.84x
New England Patriots Fans 3.66% 1.84x
Rowing Enthusiasts 4.03% 1.78x
Composition Percentage: The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Staples audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Staples audience is Intermix.

Location Composition Index
Intermix 0.11% 5.95x
H&M 2.02% 5.31x
Lorna Jane 0.16% 5.13x
Uniqlo 0.26% 4.77x
Armani 0.42% 4.67x
REI 0.58% 4.66x
Joe's Jeans 0.04% 4.58x
Urban Outfitters 0.86% 4.43x
Ann Taylor 0.45% 4.38x
American Apparel 0.43% 4.22x
Composition Percentage: The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Staples audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 0.16% 4.71x
Bags & Luggage 0.19% 4.06x
Illinois College Sports 0.09% 3.66x
French News & Gossip Cluster 0.09% 3.58x
Internet Radio 0.11% 3.57x
Comedy Content 0.09% 3.47x
Furniture & Home Improvement 0.19% 3.25x
New Hampshire News 1.02% 3.22x
New England & Ivy League Sports 0.14% 3.20x
Pakistan Cluster 0.20% 3.17x
Composition Percentage: The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male