Explore the Staples Audience
Below you'll find more information about the Staples audience, broken down in different categories based on their digital and physical behaviors. These are 462 thousand unique devices whose actions qualify for the Staples audience.
INTERESTS
The Staples audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Staples audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.11% | 2.25x |
| School Closings Updates Readers | 0.87% | 2.08x |
| Modern Art Museum Researchers | 1.11% | 2.06x |
| North East State Fair Visitors | 3.92% | 1.94x |
| Cape Cod News Readers | 1.65% | 1.88x |
| New York City Events Researchers | 1.36% | 1.83x |
| Ballet Enthusiasts | 1.86% | 1.73x |
| Boston Trip Planners | 0.87% | 1.73x |
| Food Delivery Service Users | 1.32% | 1.71x |
| Videographers | 1.36% | 1.69x |
Composition Percentage:
The overlap percentage between the Staples audience and the Interest attribute.
Index: A comparison of the Staples audience to the internet population.
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APPAREL RETAILERS
The Staples audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Staples audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 5.56x |
| Topshop | 0.15% | 4.44x |
| Lorna Jane | 0.73% | 4.36x |
| Joe's Jeans | 0.15% | 4.11x |
| Everlane | 0.02% | 4.02x |
| LL Bean | 0.70% | 3.58x |
| Uniqlo | 0.71% | 3.27x |
| REI | 1.78% | 3.25x |
| Saint Laurent Paris | 0.32% | 3.25x |
| Intermix | 0.28% | 3.21x |
Composition Percentage:
The overlap percentage between the Staples audience and the Location attribute.
Index: A comparison of the Staples audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Staples audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.33% | 6.66x |
| Low Budget Shoppers | 0.09% | 4.60x |
| China Cluster | 0.21% | 4.60x |
| Power Tools | 0.17% | 4.07x |
| Cakes & Sweets | 0.08% | 3.57x |
| Medical Journals | 0.08% | 3.51x |
| Sewing, Embroidery & Quilting | 0.12% | 3.22x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.08% | 3.14x |
| Online Games | 0.29% | 3.14x |
| Unique & Personalized Fashion | 0.08% | 2.92x |
Composition Percentage:
The overlap percentage between the Staples audience and the Content Affinity attribute.
Index: A comparison of the Staples audience to the internet population.
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DEMOGRAPHICS
The Staples audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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