Dstillery Audiences

STARBUCKS

Audience Size: 2.9 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 3.84% 1.80x
North West State Fair Visitors 4.67% 1.77x
Seattle Seahawks Fans 3.85% 1.72x
Oregon Trip Planners 3.65% 1.69x
Western Canada Skiers and Snowboarders 2.82% 1.65x
Seattle Trip Planners 4.20% 1.64x
Oregon Ducks Fans 2.24% 1.59x
Thrift Store Shoppers 2.34% 1.55x
Social Distancing Content Readers 1.37% 1.55x
Gonzaga Bulldogs Fans 3.09% 1.54x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.16% 4.37x
Calvin Klein 0.07% 4.27x
Bonobos 0.25% 4.09x
Topshop 0.03% 4.09x
REI 0.55% 3.99x
Abercrombie & Fitch 0.17% 3.97x
Saint Laurent Paris 0.09% 3.94x
Free People 0.66% 3.93x
Joe's Jeans 0.04% 3.93x
Patagonia 0.22% 3.92x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.03% 3.93x
Pacific Northwest Sports & News Cluster 0.99% 2.87x
Higher-End Fashion Brands 0.01% 2.83x
Discount Books 0.02% 2.57x
Local & Travel England - Northern England 0.02% 2.54x
Cheerleading 0.01% 2.36x
Vitamin Shoppers 0.01% 2.29x
Mobile Phone Networks 0.02% 2.19x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.18x
Human Resources & Employee Management 0.02% 2.18x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male