Dstillery Audiences

STARBUCKS

Audience Size: 4.9 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 3.26% 1.78x
Oregon Trip Planners 3.35% 1.72x
North West State Fair Visitors 4.07% 1.65x
Denver Trip Planners 2.75% 1.64x
Western Canada Skiers and Snowboarders 2.38% 1.62x
Seattle Trip Planners 3.81% 1.59x
Seattle Seahawks Fans 3.36% 1.58x
Thrift Store Shoppers 1.94% 1.57x
Phoenix Trip Planners 2.31% 1.56x
Oregon Ducks Fans 1.97% 1.55x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.44% 3.71x
Supreme 0.01% 3.27x
Topshop 0.07% 3.25x
Patagonia 0.45% 3.19x
Joe's Jeans 0.09% 3.18x
Bonobos 0.55% 3.12x
Abercrombie & Fitch 0.39% 3.08x
Free People 1.49% 3.08x
REI 1.14% 3.08x
Madewell 1.48% 3.07x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 0.01% 3.97x
Cheerleading 0.01% 3.15x
Vegans & Animal Welfare 0.03% 2.48x
Pacific Northwest Sports & News Cluster 0.67% 2.39x
Feminism 0.02% 2.21x
Beauty & Cosmetics 0.02% 2.13x
Startup Investment 0.04% 2.12x
Art News & Products 0.01% 2.10x
Human Resources & Employee Management 0.01% 1.98x
Colorado Snow 0.12% 1.97x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female