Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 1.85% | 1.77x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.04% | 1.63x |
| Washington Skiers and Snowboarders | 2.76% | 1.56x |
| Aspen Trip Planners | 1.44% | 1.54x |
| Oregon Ducks Fans | 1.11% | 1.52x |
| Oregon Trip Planners | 2.44% | 1.51x |
| Mood Lifters Researchers | 0.47% | 1.50x |
| Social Distancing Content Readers | 0.75% | 1.47x |
| Denver Trip Planners | 1.64% | 1.46x |
| Western Canada Skiers and Snowboarders | 1.76% | 1.45x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.20% | 6.27x |
| Topshop | 0.05% | 6.23x |
| Kate Spade | 0.75% | 5.91x |
| Madewell | 0.80% | 5.90x |
| Ann Taylor | 0.56% | 5.87x |
| Coach | 1.27% | 5.86x |
| Club Monaco | 0.21% | 5.72x |
| Free People | 0.69% | 5.66x |
| Anthropologie | 1.34% | 5.64x |
| Joe's Jeans | 0.04% | 5.58x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 5.30x |
| Beauty & Cosmetics | 0.03% | 4.96x |
| Canadian Lifestyle | 0.02% | 4.60x |
| Parenting & Children's Activities | 0.01% | 4.56x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 4.05x |
| Home Furnishings | 0.04% | 3.24x |
| Work Productivity | 0.01% | 2.98x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.01% | 2.92x |
| Malaya | 0.02% | 2.82x |
| Medical Supplies and Information | 0.02% | 2.59x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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