Dstillery Audiences

STARBUCKS

Audience Size: 1.7 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.16% 1.77x
Seattle Trip Planners 1.91% 1.76x
2022 FIFA World Cup Enthusiasts 1.03% 1.62x
Work Comes First Travelers 0.12% 1.56x
Oregon Trip Planners 3.40% 1.55x
Washington Skiers and Snowboarders 4.17% 1.54x
Winter Sports Destination Seekers 0.51% 1.54x
Washington County and Local Fair Visitors 3.00% 1.48x
Fall/Winter 2021 Fashion Trend Researchers 0.11% 1.46x
New Year Resolution Intender 0.21% 1.45x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 3.48% 8.54x
Topshop 0.06% 7.78x
Club Monaco 0.23% 7.50x
Uniqlo 0.36% 7.45x
Joe's Jeans 0.04% 7.27x
Hugo Boss 0.84% 7.17x
Tommy Bahama 0.86% 7.12x
J. Crew 1.38% 7.00x
Zara 0.69% 6.92x
Calvin Klein 0.19% 6.91x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.02% 5.36x
Foreign Language Education 0.02% 5.21x
Film Production 0.02% 3.82x
Children's Health 0.02% 3.45x
Home Furnishings 0.04% 3.30x
Greece Cluster 0.02% 3.22x
Canadian Lifestyle 0.02% 3.08x
Turkey & Iran Cluster 0.02% 3.08x
Serbia & Albania Cluster 0.06% 2.99x
Pacific Northwest Sports & News Cluster 0.34% 2.98x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male