Dstillery Audiences

STARBUCKS

Audience Size: 8.8 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 2.87% 1.60x
New York City Events Researchers 2.38% 1.55x
Opera Enthusiasts 1.96% 1.54x
Los Angeles Mass Transit Commuters 2.56% 1.54x
Last Minute Travelers 2.16% 1.53x
Travel Reward Points Enthusiasts 2.07% 1.52x
Washington Skiers and Snowboarders 2.42% 1.51x
Ballet Enthusiasts 2.34% 1.51x
Thrift Store Shoppers 2.14% 1.50x
Western Canada Skiers and Snowboarders 2.10% 1.49x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.

Location Composition Index
Everlane 0.08% 8.00x
Saint Laurent Paris 0.74% 7.18x
Zara 2.13% 6.97x
Brooks Brothers 3.59% 6.75x
Club Monaco 0.80% 6.66x
Armani 1.57% 6.46x
Uniqlo 0.95% 6.40x
American Apparel 2.35% 6.34x
Levi Strauss 0.83% 6.34x
Express 2.09% 6.32x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.01% 2.15x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.09x
Pacific Northwest Sports & News Cluster 0.93% 2.07x
LGBTQ Advocacy 0.96% 2.03x
New York City Real Estate Research Cluster 0.75% 1.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 1.84x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 1.81x
Pacific Northwest Information Research Cluster 1.09% 1.78x
NYC Tourist Attractions 1.19% 1.75x
New York City Education & News Cluster 0.85% 1.74x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male