Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.30% | 1.97x |
| Phoenix Trip Planners | 3.26% | 1.80x |
| Arizona Trip Planners | 4.60% | 1.76x |
| North West State Fair Visitors | 4.49% | 1.75x |
| Washington Skiers and Snowboarders | 3.48% | 1.73x |
| Montana and Idaho Trip Planners | 3.58% | 1.72x |
| Social Distancing Content Readers | 1.73% | 1.72x |
| Western Canada Skiers and Snowboarders | 2.72% | 1.71x |
| Seattle Seahawks Fans | 4.01% | 1.71x |
| Denver Trip Planners | 3.12% | 1.70x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 7.73x |
| Joe's Jeans | 0.04% | 7.19x |
| Lorna Jane | 0.17% | 7.06x |
| Patagonia | 0.33% | 5.96x |
| Uniqlo | 0.32% | 5.95x |
| Free People | 0.99% | 5.91x |
| Supreme | 0.01% | 5.89x |
| REI | 0.94% | 5.89x |
| Saint Laurent Paris | 0.12% | 5.86x |
| Hugo Boss | 1.11% | 5.85x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Weather Information.
| Content Affinity | Composition | Index |
| Weather Information | 0.03% | 3.90x |
| Arts & Crafts | 0.03% | 3.90x |
| Phone & Computer Game Downloaders | 0.03% | 3.90x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.02% | 3.41x |
| Lacrosse College Athletics | 0.03% | 3.28x |
| Feminism | 0.05% | 3.12x |
| Pacific Northwest Sports & News Cluster | 1.13% | 3.08x |
| Hobby Drones & Remote-Controlled Cars | 0.03% | 2.97x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 2.90x |
| Higher-End Fashion Brands | 0.01% | 2.83x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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