Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 4.52% | 1.59x |
| Los Angeles Mass Transit Commuters | 4.44% | 1.58x |
| California Trip Planners | 4.13% | 1.56x |
| Los Angeles Activities Researchers | 3.73% | 1.54x |
| North West State Fair Visitors | 3.85% | 1.54x |
| Los Angeles Trip Planners | 4.24% | 1.54x |
| Oregon Trip Planners | 3.48% | 1.53x |
| Opera Enthusiasts | 3.94% | 1.53x |
| Santa Cruz Trip Planners | 3.86% | 1.52x |
| San Diego Trip Planners | 3.97% | 1.51x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.47% | 5.91x |
| Joe's Jeans | 0.27% | 5.63x |
| Uniqlo | 1.83% | 5.54x |
| Lorna Jane | 0.57% | 5.41x |
| Supreme | 0.12% | 5.39x |
| Saint Laurent Paris | 0.91% | 5.33x |
| Zara | 2.65% | 5.33x |
| Abercrombie & Fitch | 1.71% | 5.32x |
| American Apparel | 2.98% | 5.23x |
| Hugo Boss | 3.81% | 5.22x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.03% | 2.18x |
| Pacific Northwest Sports & News Cluster | 0.97% | 2.13x |
| Law School Research Cluster | 0.03% | 1.94x |
| Vietnam Cluster | 0.05% | 1.86x |
| Meeting Planning & Hotels | 0.06% | 1.85x |
| LGBTQ Advocacy | 1.08% | 1.84x |
| Hipster Clothing | 0.05% | 1.83x |
| Pacific Northwest Information Research Cluster | 1.74% | 1.80x |
| Community Planning & Transportation | 0.06% | 1.78x |
| Scotland Travel | 0.01% | 1.74x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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