Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 3.70% | 1.42x |
| Seattle Trip Planners | 4.02% | 1.39x |
| Santa Cruz Trip Planners | 3.33% | 1.38x |
| Los Angeles Mass Transit Commuters | 3.51% | 1.35x |
| North West State Fair Visitors | 3.41% | 1.33x |
| Oregon Trip Planners | 3.00% | 1.29x |
| Seattle Seahawks Fans | 3.20% | 1.28x |
| California Trip Planners | 3.04% | 1.28x |
| Opera Enthusiasts | 2.85% | 1.28x |
| Tahoe Skiers and Snowboarders | 3.05% | 1.27x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.49% | 5.82x |
| Uniqlo | 1.59% | 5.57x |
| Everlane | 0.12% | 5.39x |
| Saint Laurent Paris | 0.84% | 5.37x |
| Zara | 2.32% | 5.35x |
| Joe's Jeans | 0.30% | 5.20x |
| Supreme | 0.14% | 5.19x |
| Lorna Jane | 0.44% | 5.19x |
| Hugo Boss | 3.25% | 5.13x |
| Bonobos | 1.49% | 5.10x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.98% | 1.72x |
| LGBTQ Advocacy | 1.11% | 1.62x |
| Pacific Northwest Information Research Cluster | 1.52% | 1.55x |
| Central California Cluster | 0.61% | 1.53x |
| Southern California Tourism | 0.37% | 1.53x |
| Northern California Cluster | 1.15% | 1.51x |
| San Francisco Bay Area Cluster | 1.87% | 1.49x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.04% | 1.47x |
| Tahoe & Reno Tourism | 0.32% | 1.46x |
| San Diego Cluster | 1.31% | 1.43x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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