Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.25% | 1.54x |
| Ballet Enthusiasts | 2.17% | 1.49x |
| Venture Capitalists | 1.76% | 1.48x |
| Seattle Trip Planners | 2.59% | 1.47x |
| Mens Business Clothes Shoppers | 1.83% | 1.43x |
| San Diego Activities Researchers | 1.77% | 1.43x |
| Travel Reward Points Enthusiasts | 1.93% | 1.43x |
| Tahoe Skiers and Snowboarders | 1.91% | 1.43x |
| Restaurant Researchers | 1.83% | 1.42x |
| Los Angeles Activities Researchers | 1.82% | 1.42x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.11% | 7.36x |
| Zara | 2.47% | 6.69x |
| Brooks Brothers | 3.48% | 6.63x |
| Saint Laurent Paris | 0.83% | 6.61x |
| Topshop | 0.12% | 6.42x |
| Levi Strauss | 0.95% | 6.34x |
| Uniqlo | 1.16% | 6.32x |
| Club Monaco | 0.77% | 6.13x |
| Abercrombie & Fitch | 2.78% | 6.03x |
| American Apparel | 2.91% | 6.03x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Los Angeles News.
| Content Affinity | Composition | Index |
| Los Angeles News | 1.84% | 1.30x |
| Colorado News | 2.04% | 1.25x |
| Small Business Resources | 3.30% | 1.23x |
| Chicago Cluster | 1.62% | 1.23x |
| Apple Blogs & Hacks | 1.67% | 1.21x |
| Stock Market Investing Researchers | 3.41% | 1.18x |
| Sports Fanatics | 5.37% | 1.15x |
| News Cluster | 2.57% | 1.14x |
| Music Magazines | 2.97% | 1.13x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 1.85% | 1.13x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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