Dstillery Audiences

STARBUCKS

Audience Size: 1.7 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 1.85% 1.77x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.04% 1.63x
Washington Skiers and Snowboarders 2.76% 1.56x
Aspen Trip Planners 1.44% 1.54x
Oregon Ducks Fans 1.11% 1.52x
Oregon Trip Planners 2.44% 1.51x
Mood Lifters Researchers 0.47% 1.50x
Social Distancing Content Readers 0.75% 1.47x
Denver Trip Planners 1.64% 1.46x
Western Canada Skiers and Snowboarders 1.76% 1.45x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.20% 6.27x
Topshop 0.05% 6.23x
Kate Spade 0.75% 5.91x
Madewell 0.80% 5.90x
Ann Taylor 0.56% 5.87x
Coach 1.27% 5.86x
Club Monaco 0.21% 5.72x
Free People 0.69% 5.66x
Anthropologie 1.34% 5.64x
Joe's Jeans 0.04% 5.58x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 5.30x
Beauty & Cosmetics 0.03% 4.96x
Canadian Lifestyle 0.02% 4.60x
Parenting & Children's Activities 0.01% 4.56x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 4.05x
Home Furnishings 0.04% 3.24x
Work Productivity 0.01% 2.98x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.01% 2.92x
Malaya 0.02% 2.82x
Medical Supplies and Information 0.02% 2.59x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male