Dstillery Audiences

STARBUCKS

Audience Size: 11.7 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.45% 1.44x
Los Angeles Mass Transit Commuters 2.84% 1.39x
California Skiers and Snowboarders 2.08% 1.34x
Los Angeles Activities Researchers 2.40% 1.33x
Seattle Trip Planners 3.48% 1.32x
Tahoe Skiers and Snowboarders 2.17% 1.29x
Opera Enthusiasts 2.18% 1.29x
Oregon Trip Planners 2.15% 1.29x
California Trip Planners 2.75% 1.29x
LGBT Activists 2.40% 1.28x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.36% 6.00x
Everlane 0.11% 5.93x
Uniqlo 1.39% 5.71x
Saint Laurent Paris 0.79% 5.66x
Zara 2.30% 5.57x
Lorna Jane 0.41% 5.42x
Brooks Brothers 3.02% 5.30x
Hugo Boss 2.67% 5.26x
American Apparel 3.01% 5.23x
Bonobos 1.12% 5.22x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 1.83x
LGBTQ Advocacy 1.31% 1.72x
Central California Cluster 0.61% 1.57x
Southern California Cluster 0.11% 1.56x
Tahoe & Reno Tourism 0.35% 1.53x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.53x
Northern California Cluster 1.13% 1.47x
San Francisco Bay Area Cluster 1.96% 1.46x
Southern California Tourism 0.47% 1.45x
New York City Real Estate Research Cluster 0.98% 1.39x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male