Dstillery Audiences

STARBUCKS

Audience Size: 3.3 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 3.45% 1.87x
North West State Fair Visitors 4.59% 1.82x
Social Distancing Content Readers 1.24% 1.79x
Oregon Trip Planners 3.30% 1.72x
Wireless Headphone Researchers 0.08% 1.72x
Western Canada Skiers and Snowboarders 2.47% 1.71x
Seattle Trip Planners 4.03% 1.69x
Oregon Ducks Fans 1.85% 1.69x
Seattle Seahawks Fans 3.69% 1.66x
Winter Sports Destination Seekers 1.26% 1.63x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.42% 5.31x
Joe's Jeans 0.09% 4.82x
Johnston and Murphy 0.02% 4.70x
Bonobos 0.61% 4.68x
Topshop 0.07% 4.66x
Abercrombie & Fitch 0.43% 4.64x
Free People 1.58% 4.59x
Madewell 1.68% 4.58x
REI 1.30% 4.50x
Lululemon 2.78% 4.48x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.01% 5.78x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.02% 4.63x
Marketing Professionals 0.01% 4.48x
Music Education 0.04% 3.90x
Pacific Northwest Sports & News Cluster 0.63% 3.35x
Italy Cluster 0.02% 3.30x
Vancouver British Columbia Research Cluster 0.03% 3.19x
Work Productivity 0.01% 2.96x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 2.89x
College Greek Life 0.01% 2.83x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male