Dstillery Audiences

STARBUCKS

Audience Size: 11 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.00% 1.72x
Seattle Trip Planners 4.53% 1.67x
Santa Cruz Trip Planners 3.67% 1.65x
Opera Enthusiasts 3.09% 1.65x
California Trip Planners 3.40% 1.62x
Los Angeles Activities Researchers 3.23% 1.61x
Los Angeles Trip Planners 3.52% 1.60x
Thrift Store Shoppers 3.22% 1.60x
Tahoe Skiers and Snowboarders 3.30% 1.59x
California Skiers and Snowboarders 3.29% 1.58x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.51% 5.84x
Uniqlo 1.77% 5.52x
Joe's Jeans 0.27% 5.51x
Supreme 0.13% 5.43x
Saint Laurent Paris 0.87% 5.33x
Zara 2.49% 5.30x
Lorna Jane 0.50% 5.26x
Everlane 0.13% 5.21x
Anthropologie 1.40% 5.18x
Hugo Boss 3.51% 5.10x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.02% 2.25x
Vietnam Cluster 0.05% 1.98x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 1.93x
Institutional Investing 0.12% 1.82x
Southern California Tourism 0.36% 1.81x
NYC Tourist Attractions 0.97% 1.80x
Apartment & Community Real Estate Researchers 0.03% 1.79x
Philanthropy - Nonprofits 0.06% 1.79x
Law School Research Cluster 0.03% 1.75x
San Francisco Tourism 0.11% 1.74x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male