Dstillery Audiences

STARBUCKS

Audience Size: 11 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.25% 1.54x
Ballet Enthusiasts 2.17% 1.49x
Venture Capitalists 1.76% 1.48x
Seattle Trip Planners 2.59% 1.47x
Mens Business Clothes Shoppers 1.83% 1.43x
San Diego Activities Researchers 1.77% 1.43x
Travel Reward Points Enthusiasts 1.93% 1.43x
Tahoe Skiers and Snowboarders 1.91% 1.43x
Restaurant Researchers 1.83% 1.42x
Los Angeles Activities Researchers 1.82% 1.42x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.

Location Composition Index
Everlane 0.11% 7.36x
Zara 2.47% 6.69x
Brooks Brothers 3.48% 6.63x
Saint Laurent Paris 0.83% 6.61x
Topshop 0.12% 6.42x
Levi Strauss 0.95% 6.34x
Uniqlo 1.16% 6.32x
Club Monaco 0.77% 6.13x
Abercrombie & Fitch 2.78% 6.03x
American Apparel 2.91% 6.03x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Los Angeles News.

Content Affinity Composition Index
Los Angeles News 1.84% 1.30x
Colorado News 2.04% 1.25x
Small Business Resources 3.30% 1.23x
Chicago Cluster 1.62% 1.23x
Apple Blogs & Hacks 1.67% 1.21x
Stock Market Investing Researchers 3.41% 1.18x
Sports Fanatics 5.37% 1.15x
News Cluster 2.57% 1.14x
Music Magazines 2.97% 1.13x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 1.85% 1.13x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male