Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Washington Skiers and Snowboarders.
| Interest | Composition | Index |
| Washington Skiers and Snowboarders | 3.45% | 1.87x |
| North West State Fair Visitors | 4.59% | 1.82x |
| Social Distancing Content Readers | 1.24% | 1.79x |
| Oregon Trip Planners | 3.30% | 1.72x |
| Wireless Headphone Researchers | 0.08% | 1.72x |
| Western Canada Skiers and Snowboarders | 2.47% | 1.71x |
| Seattle Trip Planners | 4.03% | 1.69x |
| Oregon Ducks Fans | 1.85% | 1.69x |
| Seattle Seahawks Fans | 3.69% | 1.66x |
| Winter Sports Destination Seekers | 1.26% | 1.63x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.42% | 5.31x |
| Joe's Jeans | 0.09% | 4.82x |
| Johnston and Murphy | 0.02% | 4.70x |
| Bonobos | 0.61% | 4.68x |
| Topshop | 0.07% | 4.66x |
| Abercrombie & Fitch | 0.43% | 4.64x |
| Free People | 1.58% | 4.59x |
| Madewell | 1.68% | 4.58x |
| REI | 1.30% | 4.50x |
| Lululemon | 2.78% | 4.48x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.01% | 5.78x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.02% | 4.63x |
| Marketing Professionals | 0.01% | 4.48x |
| Music Education | 0.04% | 3.90x |
| Pacific Northwest Sports & News Cluster | 0.63% | 3.35x |
| Italy Cluster | 0.02% | 3.30x |
| Vancouver British Columbia Research Cluster | 0.03% | 3.19x |
| Work Productivity | 0.01% | 2.96x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 2.89x |
| College Greek Life | 0.01% | 2.83x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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