Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 4.87% | 2.22x |
| Seattle Trip Planners | 4.48% | 2.14x |
| Oregon Trip Planners | 3.99% | 2.09x |
| Social Distancing Content Readers | 1.14% | 2.03x |
| Washington Skiers and Snowboarders | 3.91% | 2.03x |
| Seattle Seahawks Fans | 4.09% | 2.02x |
| Denver Trip Planners | 3.78% | 1.99x |
| Western Canada Skiers and Snowboarders | 2.21% | 1.99x |
| Aspen Trip Planners | 3.31% | 1.95x |
| Telluride Trip Planners | 3.44% | 1.94x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.34% | 6.56x |
| Joe's Jeans | 0.19% | 6.37x |
| Everlane | 0.10% | 6.35x |
| Lorna Jane | 0.42% | 6.15x |
| Uniqlo | 1.50% | 6.06x |
| Abercrombie & Fitch | 0.56% | 6.00x |
| Zara | 2.30% | 5.93x |
| Saint Laurent Paris | 0.74% | 5.90x |
| Hugo Boss | 3.26% | 5.80x |
| Ann Taylor | 1.90% | 5.76x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.56% | 3.15x |
| Colorado Snow | 0.32% | 2.87x |
| Environmental Conservation | 0.01% | 2.70x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 2.50x |
| Holistic Medicine | 0.04% | 2.46x |
| Pacific Northwest Information Research Cluster | 3.37% | 2.44x |
| Franchising | 0.02% | 2.33x |
| Colorado Cluster | 1.83% | 2.28x |
| Winter Sports & Gear | 0.18% | 2.21x |
| Pac 12 Sports | 0.07% | 2.18x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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