Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 2.30% | 1.60x |
| Washington Skiers and Snowboarders | 1.94% | 1.54x |
| Los Angeles Mass Transit Commuters | 2.09% | 1.51x |
| Seattle Seahawks Fans | 1.91% | 1.51x |
| Oregon Trip Planners | 1.87% | 1.49x |
| Santa Cruz Trip Planners | 1.88% | 1.46x |
| Oregon Ducks Fans | 1.19% | 1.42x |
| Los Angeles Trip Planners | 2.09% | 1.40x |
| Western Canada Skiers and Snowboarders | 1.47% | 1.39x |
| Executive Travelers | 1.42% | 1.37x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Curious about what else the Starbucks audience is interested in?
Sign Up
APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 8.69x |
| Zara | 1.33% | 8.09x |
| Saint Laurent Paris | 0.46% | 8.09x |
| Lorna Jane | 0.26% | 8.05x |
| Uniqlo | 0.60% | 7.65x |
| Club Monaco | 0.68% | 7.47x |
| Brooks Brothers | 3.08% | 7.25x |
| American Apparel | 1.23% | 7.25x |
| Levi Strauss | 0.51% | 7.04x |
| Hugo Boss | 0.63% | 6.95x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Want to find more of the Starbucks audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.86% | 2.30x |
| LGBTQ Advocacy | 0.84% | 1.93x |
| Pacific Northwest Information Research Cluster | 0.88% | 1.86x |
| Environmentally Friendly Cars | 0.01% | 1.79x |
| Vietnam Cluster | 0.07% | 1.68x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 1.63x |
| Oregon News | 1.36% | 1.60x |
| NYC Tourist Attractions | 0.96% | 1.57x |
| New York City Real Estate Research Cluster | 0.50% | 1.56x |
| New York City Education & News Cluster | 0.67% | 1.54x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Want to see more of the Content Affinities the Starbucks audience visits?
Sign Up
DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other demographic characteristics of the Starbucks audience?
Sign Up