Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.02% | 2.50x |
| North West State Fair Visitors | 5.46% | 2.14x |
| Oregon Trip Planners | 4.69% | 2.05x |
| Retirement Planning Amid Covid-19 | 0.06% | 2.05x |
| Seattle Trip Planners | 4.77% | 2.01x |
| Washington Skiers and Snowboarders | 4.08% | 1.97x |
| Seattle Seahawks Fans | 4.81% | 1.96x |
| Remdesivir Information Researchers | 0.03% | 1.96x |
| Phoenix Trip Planners | 3.78% | 1.94x |
| Amazon Prime Movie Subscribers | 0.02% | 1.92x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Curious about what else the Starbucks audience is interested in?
Sign Up
APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.17% | 6.65x |
| Joe's Jeans | 0.10% | 6.42x |
| Lorna Jane | 0.27% | 6.36x |
| Everlane | 0.06% | 6.34x |
| Uniqlo | 0.92% | 6.10x |
| Saint Laurent Paris | 0.46% | 6.05x |
| Abercrombie & Fitch | 0.38% | 6.02x |
| Zara | 1.52% | 5.98x |
| Ann Taylor | 1.21% | 5.92x |
| Hugo Boss | 2.03% | 5.91x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Want to find more of the Starbucks audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Instagram Management.
| Content Affinity | Composition | Index |
| Instagram Management | 0.02% | 3.22x |
| Local & Travel England - North Midlands | 0.01% | 3.11x |
| Mining & Natural Resources | 0.02% | 3.10x |
| Pacific Northwest Sports & News Cluster | 1.57% | 2.92x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.02% | 2.49x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.44x |
| Pacific Northwest Information Research Cluster | 3.96% | 2.39x |
| Meeting Planning & Hotels | 0.04% | 2.37x |
| Pac 12 Sports | 0.06% | 2.31x |
| Scuba Diving | 0.02% | 2.26x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Want to see more of the Content Affinities the Starbucks audience visits?
Sign Up
DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Starbucks audience?
Sign Up