Dstillery Audiences

STARBUCKS

Audience Size: 3.5 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 2.38% 1.65x
Los Angeles Mass Transit Commuters 2.31% 1.58x
Los Angeles Trip Planners 2.26% 1.54x
Washington Skiers and Snowboarders 1.86% 1.50x
Santa Monica Trip Planners 2.19% 1.50x
Oregon Trip Planners 1.88% 1.49x
Executive Travelers 1.36% 1.47x
California Trip Planners 1.93% 1.47x
Las Vegas Nightlife Researchers 2.20% 1.46x
Western Canada Skiers and Snowboarders 1.47% 1.45x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Club Monaco.

Location Composition Index
Club Monaco 0.63% 5.96x
Free People 0.18% 5.63x
Lululemon 0.41% 5.57x
Brooks Brothers 2.52% 5.46x
Banana Republic 2.61% 5.11x
The North Face 1.23% 4.77x
Patagonia 0.28% 4.59x
Michael Kors 0.54% 4.51x
J. Crew 1.89% 4.43x
Gymboree 1.20% 3.99x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 0.90% 2.03x
Pacific Northwest Sports & News Cluster 0.77% 2.00x
Survey Websites 0.01% 1.82x
London Tourism & Events 0.03% 1.82x
Italy Cluster 0.02% 1.80x
Pacific Northwest Information Research Cluster 0.75% 1.76x
NYC Tourist Attractions 0.98% 1.70x
Los Angeles Tourism 0.93% 1.70x
Los Angeles Cluster 0.06% 1.68x
Turkey & Iran Cluster 0.03% 1.66x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999