Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.00% | 1.72x |
| Seattle Trip Planners | 4.53% | 1.67x |
| Santa Cruz Trip Planners | 3.67% | 1.65x |
| Opera Enthusiasts | 3.09% | 1.65x |
| California Trip Planners | 3.40% | 1.62x |
| Los Angeles Activities Researchers | 3.23% | 1.61x |
| Los Angeles Trip Planners | 3.52% | 1.60x |
| Thrift Store Shoppers | 3.22% | 1.60x |
| Tahoe Skiers and Snowboarders | 3.30% | 1.59x |
| California Skiers and Snowboarders | 3.29% | 1.58x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.51% | 5.84x |
| Uniqlo | 1.77% | 5.52x |
| Joe's Jeans | 0.27% | 5.51x |
| Supreme | 0.13% | 5.43x |
| Saint Laurent Paris | 0.87% | 5.33x |
| Zara | 2.49% | 5.30x |
| Lorna Jane | 0.50% | 5.26x |
| Everlane | 0.13% | 5.21x |
| Anthropologie | 1.40% | 5.18x |
| Hugo Boss | 3.51% | 5.10x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.02% | 2.25x |
| Vietnam Cluster | 0.05% | 1.98x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 1.93x |
| Institutional Investing | 0.12% | 1.82x |
| Southern California Tourism | 0.36% | 1.81x |
| NYC Tourist Attractions | 0.97% | 1.80x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.79x |
| Philanthropy - Nonprofits | 0.06% | 1.79x |
| Law School Research Cluster | 0.03% | 1.75x |
| San Francisco Tourism | 0.11% | 1.74x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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