Dstillery Audiences

STARBUCKS

Audience Size: 6.2 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.09% 1.87x
Oregon Trip Planners 3.01% 1.75x
Washington Skiers and Snowboarders 2.94% 1.71x
North West State Fair Visitors 3.92% 1.66x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.03% 1.66x
Denver Trip Planners 2.47% 1.64x
Western Canada Skiers and Snowboarders 2.14% 1.59x
Oregon Ducks Fans 1.47% 1.53x
Seattle Trip Planners 3.62% 1.53x
Seattle Seahawks Fans 3.06% 1.52x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.59% 3.23x
Supreme 0.02% 3.08x
Everlane 0.02% 3.04x
Joe's Jeans 0.13% 2.91x
Patagonia 0.57% 2.87x
Bonobos 0.80% 2.86x
REI 1.60% 2.84x
Johnston and Murphy 0.01% 2.83x
Abercrombie & Fitch 0.59% 2.81x
Topshop 0.11% 2.81x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.01% 2.70x
Pacific Northwest Sports & News Cluster 0.53% 2.36x
Music Education 0.02% 2.35x
Feminism 0.01% 2.28x
Book Publishers 0.02% 2.13x
Yoga & Meditation 0.01% 2.11x
Startup Investment 0.02% 2.09x
Pacific Northwest Information Research Cluster 1.79% 2.02x
Pac 12 Sports 0.14% 2.01x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 2.01x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male