Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.45% | 1.44x |
| Los Angeles Mass Transit Commuters | 2.84% | 1.39x |
| California Skiers and Snowboarders | 2.08% | 1.34x |
| Los Angeles Activities Researchers | 2.40% | 1.33x |
| Seattle Trip Planners | 3.48% | 1.32x |
| Tahoe Skiers and Snowboarders | 2.17% | 1.29x |
| Opera Enthusiasts | 2.18% | 1.29x |
| Oregon Trip Planners | 2.15% | 1.29x |
| California Trip Planners | 2.75% | 1.29x |
| LGBT Activists | 2.40% | 1.28x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.36% | 6.00x |
| Everlane | 0.11% | 5.93x |
| Uniqlo | 1.39% | 5.71x |
| Saint Laurent Paris | 0.79% | 5.66x |
| Zara | 2.30% | 5.57x |
| Lorna Jane | 0.41% | 5.42x |
| Brooks Brothers | 3.02% | 5.30x |
| Hugo Boss | 2.67% | 5.26x |
| American Apparel | 3.01% | 5.23x |
| Bonobos | 1.12% | 5.22x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 1.83x |
| LGBTQ Advocacy | 1.31% | 1.72x |
| Central California Cluster | 0.61% | 1.57x |
| Southern California Cluster | 0.11% | 1.56x |
| Tahoe & Reno Tourism | 0.35% | 1.53x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.53x |
| Northern California Cluster | 1.13% | 1.47x |
| San Francisco Bay Area Cluster | 1.96% | 1.46x |
| Southern California Tourism | 0.47% | 1.45x |
| New York City Real Estate Research Cluster | 0.98% | 1.39x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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