Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 4.16% | 1.77x |
| Seattle Trip Planners | 1.91% | 1.76x |
| 2022 FIFA World Cup Enthusiasts | 1.03% | 1.62x |
| Work Comes First Travelers | 0.12% | 1.56x |
| Oregon Trip Planners | 3.40% | 1.55x |
| Washington Skiers and Snowboarders | 4.17% | 1.54x |
| Winter Sports Destination Seekers | 0.51% | 1.54x |
| Washington County and Local Fair Visitors | 3.00% | 1.48x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.11% | 1.46x |
| New Year Resolution Intender | 0.21% | 1.45x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 3.48% | 8.54x |
| Topshop | 0.06% | 7.78x |
| Club Monaco | 0.23% | 7.50x |
| Uniqlo | 0.36% | 7.45x |
| Joe's Jeans | 0.04% | 7.27x |
| Hugo Boss | 0.84% | 7.17x |
| Tommy Bahama | 0.86% | 7.12x |
| J. Crew | 1.38% | 7.00x |
| Zara | 0.69% | 6.92x |
| Calvin Klein | 0.19% | 6.91x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.02% | 5.36x |
| Foreign Language Education | 0.02% | 5.21x |
| Film Production | 0.02% | 3.82x |
| Children's Health | 0.02% | 3.45x |
| Home Furnishings | 0.04% | 3.30x |
| Greece Cluster | 0.02% | 3.22x |
| Canadian Lifestyle | 0.02% | 3.08x |
| Turkey & Iran Cluster | 0.02% | 3.08x |
| Serbia & Albania Cluster | 0.06% | 2.99x |
| Pacific Northwest Sports & News Cluster | 0.34% | 2.98x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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