Dstillery Audiences

STARBUCKS

Audience Size: 11.4 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 3.70% 1.42x
Seattle Trip Planners 4.02% 1.39x
Santa Cruz Trip Planners 3.33% 1.38x
Los Angeles Mass Transit Commuters 3.51% 1.35x
North West State Fair Visitors 3.41% 1.33x
Oregon Trip Planners 3.00% 1.29x
Seattle Seahawks Fans 3.20% 1.28x
California Trip Planners 3.04% 1.28x
Opera Enthusiasts 2.85% 1.28x
Tahoe Skiers and Snowboarders 3.05% 1.27x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.49% 5.82x
Uniqlo 1.59% 5.57x
Everlane 0.12% 5.39x
Saint Laurent Paris 0.84% 5.37x
Zara 2.32% 5.35x
Joe's Jeans 0.30% 5.20x
Supreme 0.14% 5.19x
Lorna Jane 0.44% 5.19x
Hugo Boss 3.25% 5.13x
Bonobos 1.49% 5.10x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.98% 1.72x
LGBTQ Advocacy 1.11% 1.62x
Pacific Northwest Information Research Cluster 1.52% 1.55x
Central California Cluster 0.61% 1.53x
Southern California Tourism 0.37% 1.53x
Northern California Cluster 1.15% 1.51x
San Francisco Bay Area Cluster 1.87% 1.49x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 1.47x
Tahoe & Reno Tourism 0.32% 1.46x
San Diego Cluster 1.31% 1.43x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male