Dstillery Audiences

STARBUCKS

Audience Size: 6.2 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 2.30% 1.60x
Washington Skiers and Snowboarders 1.94% 1.54x
Los Angeles Mass Transit Commuters 2.09% 1.51x
Seattle Seahawks Fans 1.91% 1.51x
Oregon Trip Planners 1.87% 1.49x
Santa Cruz Trip Planners 1.88% 1.46x
Oregon Ducks Fans 1.19% 1.42x
Los Angeles Trip Planners 2.09% 1.40x
Western Canada Skiers and Snowboarders 1.47% 1.39x
Executive Travelers 1.42% 1.37x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.

Location Composition Index
Everlane 0.05% 8.69x
Zara 1.33% 8.09x
Saint Laurent Paris 0.46% 8.09x
Lorna Jane 0.26% 8.05x
Uniqlo 0.60% 7.65x
Club Monaco 0.68% 7.47x
Brooks Brothers 3.08% 7.25x
American Apparel 1.23% 7.25x
Levi Strauss 0.51% 7.04x
Hugo Boss 0.63% 6.95x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.86% 2.30x
LGBTQ Advocacy 0.84% 1.93x
Pacific Northwest Information Research Cluster 0.88% 1.86x
Environmentally Friendly Cars 0.01% 1.79x
Vietnam Cluster 0.07% 1.68x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.63x
Oregon News 1.36% 1.60x
NYC Tourist Attractions 0.96% 1.57x
New York City Real Estate Research Cluster 0.50% 1.56x
New York City Education & News Cluster 0.67% 1.54x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male