Dstillery Audiences

STARBUCKS

Audience Size: 1.5 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 2.20% 2.20x
North West State Fair Visitors 3.63% 2.16x
Thrift Store Shoppers 2.08% 2.16x
Travel Book Readers 1.85% 2.15x
Oregon Trip Planners 2.75% 2.09x
Social Distancing Content Readers 1.08% 2.08x
Gonzaga Bulldogs Fans 2.14% 1.99x
Seattle Seahawks Fans 2.63% 1.98x
Costco Deal Blog Readers 1.57% 1.97x
Washington Skiers and Snowboarders 2.79% 1.96x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.

Location Composition Index
Everlane 0.01% 8.15x
Lorna Jane 0.19% 7.62x
Supreme 0.01% 7.50x
Joe's Jeans 0.05% 6.68x
Patagonia 0.42% 6.48x
Topshop 0.04% 6.36x
Abercrombie & Fitch 0.31% 6.21x
REI 1.10% 6.09x
Madewell 1.03% 5.98x
Free People 1.06% 5.96x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.04% 5.75x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 3.54x
Lacrosse College Athletics 0.03% 3.54x
Writing Resources 0.04% 3.45x
Healthy Eating Researchers 0.07% 3.29x
Pacific Northwest Sports & News Cluster 0.70% 3.16x
Higher Education 0.03% 3.07x
Film Production 0.03% 3.07x
Alternative Streaming Services 0.01% 3.02x
Disease Cluster 0.04% 3.00x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female