Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.09% | 1.87x |
| Oregon Trip Planners | 3.01% | 1.75x |
| Washington Skiers and Snowboarders | 2.94% | 1.71x |
| North West State Fair Visitors | 3.92% | 1.66x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.03% | 1.66x |
| Denver Trip Planners | 2.47% | 1.64x |
| Western Canada Skiers and Snowboarders | 2.14% | 1.59x |
| Oregon Ducks Fans | 1.47% | 1.53x |
| Seattle Trip Planners | 3.62% | 1.53x |
| Seattle Seahawks Fans | 3.06% | 1.52x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.59% | 3.23x |
| Supreme | 0.02% | 3.08x |
| Everlane | 0.02% | 3.04x |
| Joe's Jeans | 0.13% | 2.91x |
| Patagonia | 0.57% | 2.87x |
| Bonobos | 0.80% | 2.86x |
| REI | 1.60% | 2.84x |
| Johnston and Murphy | 0.01% | 2.83x |
| Abercrombie & Fitch | 0.59% | 2.81x |
| Topshop | 0.11% | 2.81x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.01% | 2.70x |
| Pacific Northwest Sports & News Cluster | 0.53% | 2.36x |
| Music Education | 0.02% | 2.35x |
| Feminism | 0.01% | 2.28x |
| Book Publishers | 0.02% | 2.13x |
| Yoga & Meditation | 0.01% | 2.11x |
| Startup Investment | 0.02% | 2.09x |
| Pacific Northwest Information Research Cluster | 1.79% | 2.02x |
| Pac 12 Sports | 0.14% | 2.01x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 2.01x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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