Dstillery Audiences

STARBUCKS

Audience Size: 10.6 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 4.52% 1.59x
Los Angeles Mass Transit Commuters 4.44% 1.58x
California Trip Planners 4.13% 1.56x
Los Angeles Activities Researchers 3.73% 1.54x
North West State Fair Visitors 3.85% 1.54x
Los Angeles Trip Planners 4.24% 1.54x
Oregon Trip Planners 3.48% 1.53x
Opera Enthusiasts 3.94% 1.53x
Santa Cruz Trip Planners 3.86% 1.52x
San Diego Trip Planners 3.97% 1.51x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.47% 5.91x
Joe's Jeans 0.27% 5.63x
Uniqlo 1.83% 5.54x
Lorna Jane 0.57% 5.41x
Supreme 0.12% 5.39x
Saint Laurent Paris 0.91% 5.33x
Zara 2.65% 5.33x
Abercrombie & Fitch 1.71% 5.32x
American Apparel 2.98% 5.23x
Hugo Boss 3.81% 5.22x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.03% 2.18x
Pacific Northwest Sports & News Cluster 0.97% 2.13x
Law School Research Cluster 0.03% 1.94x
Vietnam Cluster 0.05% 1.86x
Meeting Planning & Hotels 0.06% 1.85x
LGBTQ Advocacy 1.08% 1.84x
Hipster Clothing 0.05% 1.83x
Pacific Northwest Information Research Cluster 1.74% 1.80x
Community Planning & Transportation 0.06% 1.78x
Scotland Travel 0.01% 1.74x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male