Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 2.87% | 1.60x |
| New York City Events Researchers | 2.38% | 1.55x |
| Opera Enthusiasts | 1.96% | 1.54x |
| Los Angeles Mass Transit Commuters | 2.56% | 1.54x |
| Last Minute Travelers | 2.16% | 1.53x |
| Travel Reward Points Enthusiasts | 2.07% | 1.52x |
| Washington Skiers and Snowboarders | 2.42% | 1.51x |
| Ballet Enthusiasts | 2.34% | 1.51x |
| Thrift Store Shoppers | 2.14% | 1.50x |
| Western Canada Skiers and Snowboarders | 2.10% | 1.49x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 8.00x |
| Saint Laurent Paris | 0.74% | 7.18x |
| Zara | 2.13% | 6.97x |
| Brooks Brothers | 3.59% | 6.75x |
| Club Monaco | 0.80% | 6.66x |
| Armani | 1.57% | 6.46x |
| Uniqlo | 0.95% | 6.40x |
| American Apparel | 2.35% | 6.34x |
| Levi Strauss | 0.83% | 6.34x |
| Express | 2.09% | 6.32x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.01% | 2.15x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.09x |
| Pacific Northwest Sports & News Cluster | 0.93% | 2.07x |
| LGBTQ Advocacy | 0.96% | 2.03x |
| New York City Real Estate Research Cluster | 0.75% | 1.84x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 1.84x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 1.81x |
| Pacific Northwest Information Research Cluster | 1.09% | 1.78x |
| NYC Tourist Attractions | 1.19% | 1.75x |
| New York City Education & News Cluster | 0.85% | 1.74x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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