Dstillery Audiences

STARBUCKS

Audience Size: 1.1 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.30% 1.97x
Phoenix Trip Planners 3.26% 1.80x
Arizona Trip Planners 4.60% 1.76x
North West State Fair Visitors 4.49% 1.75x
Washington Skiers and Snowboarders 3.48% 1.73x
Montana and Idaho Trip Planners 3.58% 1.72x
Social Distancing Content Readers 1.73% 1.72x
Western Canada Skiers and Snowboarders 2.72% 1.71x
Seattle Seahawks Fans 4.01% 1.71x
Denver Trip Planners 3.12% 1.70x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.05% 7.73x
Joe's Jeans 0.04% 7.19x
Lorna Jane 0.17% 7.06x
Patagonia 0.33% 5.96x
Uniqlo 0.32% 5.95x
Free People 0.99% 5.91x
Supreme 0.01% 5.89x
REI 0.94% 5.89x
Saint Laurent Paris 0.12% 5.86x
Hugo Boss 1.11% 5.85x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.03% 3.90x
Arts & Crafts 0.03% 3.90x
Phone & Computer Game Downloaders 0.03% 3.90x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 3.41x
Lacrosse College Athletics 0.03% 3.28x
Feminism 0.05% 3.12x
Pacific Northwest Sports & News Cluster 1.13% 3.08x
Hobby Drones & Remote-Controlled Cars 0.03% 2.97x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 2.90x
Higher-End Fashion Brands 0.01% 2.83x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male