Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 4.49% | 1.44x |
| Oregon Trip Planners | 2.90% | 1.42x |
| Santa Cruz Trip Planners | 2.70% | 1.38x |
| New York City Events Researchers | 3.22% | 1.36x |
| Washington Skiers and Snowboarders | 2.97% | 1.36x |
| Seattle Seahawks Fans | 3.06% | 1.35x |
| Los Angeles Mass Transit Commuters | 3.35% | 1.35x |
| Oregon Ducks Fans | 2.32% | 1.33x |
| Western Canada Skiers and Snowboarders | 2.47% | 1.31x |
| Real Estate Decision Makers | 3.15% | 1.30x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.28% | 5.88x |
| Everlane | 0.11% | 5.67x |
| Zara | 2.48% | 5.51x |
| Saint Laurent Paris | 0.87% | 5.50x |
| Uniqlo | 1.34% | 5.37x |
| Brooks Brothers | 3.58% | 5.31x |
| Levi Strauss | 1.13% | 5.26x |
| Intermix | 0.78% | 5.06x |
| American Apparel | 3.36% | 5.05x |
| Lorna Jane | 0.47% | 5.04x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.61% | 1.75x |
| Law School Research Cluster | 0.06% | 1.69x |
| Content Streamers & Downloaders | 0.02% | 1.66x |
| Los Angeles Cluster | 0.07% | 1.65x |
| Local & Travel England - Northern England | 0.02% | 1.61x |
| London Tourism | 0.04% | 1.61x |
| Credit Unions & Consumer Protection | 0.03% | 1.59x |
| NYC Tourist Attractions | 1.73% | 1.58x |
| Philanthropy - Nonprofits | 0.09% | 1.57x |
| Survey Websites | 0.01% | 1.56x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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