Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 2.20% | 2.20x |
| North West State Fair Visitors | 3.63% | 2.16x |
| Thrift Store Shoppers | 2.08% | 2.16x |
| Travel Book Readers | 1.85% | 2.15x |
| Oregon Trip Planners | 2.75% | 2.09x |
| Social Distancing Content Readers | 1.08% | 2.08x |
| Gonzaga Bulldogs Fans | 2.14% | 1.99x |
| Seattle Seahawks Fans | 2.63% | 1.98x |
| Costco Deal Blog Readers | 1.57% | 1.97x |
| Washington Skiers and Snowboarders | 2.79% | 1.96x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 8.15x |
| Lorna Jane | 0.19% | 7.62x |
| Supreme | 0.01% | 7.50x |
| Joe's Jeans | 0.05% | 6.68x |
| Patagonia | 0.42% | 6.48x |
| Topshop | 0.04% | 6.36x |
| Abercrombie & Fitch | 0.31% | 6.21x |
| REI | 1.10% | 6.09x |
| Madewell | 1.03% | 5.98x |
| Free People | 1.06% | 5.96x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.04% | 5.75x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 3.54x |
| Lacrosse College Athletics | 0.03% | 3.54x |
| Writing Resources | 0.04% | 3.45x |
| Healthy Eating Researchers | 0.07% | 3.29x |
| Pacific Northwest Sports & News Cluster | 0.70% | 3.16x |
| Higher Education | 0.03% | 3.07x |
| Film Production | 0.03% | 3.07x |
| Alternative Streaming Services | 0.01% | 3.02x |
| Disease Cluster | 0.04% | 3.00x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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