Dstillery Audiences

STARBUCKS

Audience Size: 10.4 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 4.49% 1.44x
Oregon Trip Planners 2.90% 1.42x
Santa Cruz Trip Planners 2.70% 1.38x
New York City Events Researchers 3.22% 1.36x
Washington Skiers and Snowboarders 2.97% 1.36x
Seattle Seahawks Fans 3.06% 1.35x
Los Angeles Mass Transit Commuters 3.35% 1.35x
Oregon Ducks Fans 2.32% 1.33x
Western Canada Skiers and Snowboarders 2.47% 1.31x
Real Estate Decision Makers 3.15% 1.30x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.28% 5.88x
Everlane 0.11% 5.67x
Zara 2.48% 5.51x
Saint Laurent Paris 0.87% 5.50x
Uniqlo 1.34% 5.37x
Brooks Brothers 3.58% 5.31x
Levi Strauss 1.13% 5.26x
Intermix 0.78% 5.06x
American Apparel 3.36% 5.05x
Lorna Jane 0.47% 5.04x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.61% 1.75x
Law School Research Cluster 0.06% 1.69x
Content Streamers & Downloaders 0.02% 1.66x
Los Angeles Cluster 0.07% 1.65x
Local & Travel England - Northern England 0.02% 1.61x
London Tourism 0.04% 1.61x
Credit Unions & Consumer Protection 0.03% 1.59x
NYC Tourist Attractions 1.73% 1.58x
Philanthropy - Nonprofits 0.09% 1.57x
Survey Websites 0.01% 1.56x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male