Explore the Starbucks Audience
Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Starbucks audience.
INTERESTS
The Starbucks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starbucks audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 2.38% | 1.65x |
| Los Angeles Mass Transit Commuters | 2.31% | 1.58x |
| Los Angeles Trip Planners | 2.26% | 1.54x |
| Washington Skiers and Snowboarders | 1.86% | 1.50x |
| Santa Monica Trip Planners | 2.19% | 1.50x |
| Oregon Trip Planners | 1.88% | 1.49x |
| Executive Travelers | 1.36% | 1.47x |
| California Trip Planners | 1.93% | 1.47x |
| Las Vegas Nightlife Researchers | 2.20% | 1.46x |
| Western Canada Skiers and Snowboarders | 1.47% | 1.45x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
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APPAREL RETAILERS
The Starbucks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starbucks audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.63% | 5.96x |
| Free People | 0.18% | 5.63x |
| Lululemon | 0.41% | 5.57x |
| Brooks Brothers | 2.52% | 5.46x |
| Banana Republic | 2.61% | 5.11x |
| The North Face | 1.23% | 4.77x |
| Patagonia | 0.28% | 4.59x |
| Michael Kors | 0.54% | 4.51x |
| J. Crew | 1.89% | 4.43x |
| Gymboree | 1.20% | 3.99x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starbucks audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 0.90% | 2.03x |
| Pacific Northwest Sports & News Cluster | 0.77% | 2.00x |
| Survey Websites | 0.01% | 1.82x |
| London Tourism & Events | 0.03% | 1.82x |
| Italy Cluster | 0.02% | 1.80x |
| Pacific Northwest Information Research Cluster | 0.75% | 1.76x |
| NYC Tourist Attractions | 0.98% | 1.70x |
| Los Angeles Tourism | 0.93% | 1.70x |
| Los Angeles Cluster | 0.06% | 1.68x |
| Turkey & Iran Cluster | 0.03% | 1.66x |
Composition Percentage:
The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
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DEMOGRAPHICS
The Starbucks audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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