Dstillery Audiences

STARBUCKS

Audience Size: 2.1 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 3.93% 1.90x
Oregon Trip Planners 4.19% 1.90x
North West State Fair Visitors 4.76% 1.86x
Social Distancing Content Readers 2.21% 1.85x
Oregon Ducks Fans 3.13% 1.76x
Thrift Store Shoppers 2.94% 1.75x
Seattle Seahawks Fans 4.10% 1.74x
Denver Trip Planners 3.87% 1.74x
Western Canada Skiers and Snowboarders 2.61% 1.73x
Seattle Trip Planners 4.30% 1.72x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.15% 7.82x
Joe's Jeans 0.03% 6.46x
Patagonia 0.34% 6.26x
Calvin Klein 0.06% 6.11x
American Apparel 0.65% 5.94x
Saint Laurent Paris 0.07% 5.74x
Urban Outfitters 1.06% 5.74x
Free People 0.73% 5.69x
Madewell 0.62% 5.65x
Bonobos 0.29% 5.61x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 3.64x
Computer Printers 0.02% 3.38x
San Francisco Tourism 0.01% 2.91x
Pacific Northwest Sports & News Cluster 1.35% 2.67x
Men's Dress Shirt Shopping 0.03% 2.61x
Gadgets 0.01% 2.43x
Consumer Rewards 0.01% 2.27x
Colorado Snow 0.15% 2.26x
Mining & Natural Resources 0.01% 2.16x
Writing Resources 0.05% 2.14x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male