Dstillery Audiences

STARBUCKS

Audience Size: 7.7 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.87% 2.22x
Seattle Trip Planners 4.48% 2.14x
Oregon Trip Planners 3.99% 2.09x
Social Distancing Content Readers 1.14% 2.03x
Washington Skiers and Snowboarders 3.91% 2.03x
Seattle Seahawks Fans 4.09% 2.02x
Denver Trip Planners 3.78% 1.99x
Western Canada Skiers and Snowboarders 2.21% 1.99x
Aspen Trip Planners 3.31% 1.95x
Telluride Trip Planners 3.44% 1.94x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.34% 6.56x
Joe's Jeans 0.19% 6.37x
Everlane 0.10% 6.35x
Lorna Jane 0.42% 6.15x
Uniqlo 1.50% 6.06x
Abercrombie & Fitch 0.56% 6.00x
Zara 2.30% 5.93x
Saint Laurent Paris 0.74% 5.90x
Hugo Boss 3.26% 5.80x
Ann Taylor 1.90% 5.76x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.56% 3.15x
Colorado Snow 0.32% 2.87x
Environmental Conservation 0.01% 2.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 2.50x
Holistic Medicine 0.04% 2.46x
Pacific Northwest Information Research Cluster 3.37% 2.44x
Franchising 0.02% 2.33x
Colorado Cluster 1.83% 2.28x
Winter Sports & Gear 0.18% 2.21x
Pac 12 Sports 0.07% 2.18x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male