Dstillery Audiences

STARBUCKS

Audience Size: 4.5 Million Devices

Explore the Starbucks Audience

Below you'll find more information about the Starbucks audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Starbucks audience.

Dstillery Crafted Audiences

INTERESTS

The Starbucks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starbucks audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.02% 2.50x
North West State Fair Visitors 5.46% 2.14x
Oregon Trip Planners 4.69% 2.05x
Retirement Planning Amid Covid-19 0.06% 2.05x
Seattle Trip Planners 4.77% 2.01x
Washington Skiers and Snowboarders 4.08% 1.97x
Seattle Seahawks Fans 4.81% 1.96x
Remdesivir Information Researchers 0.03% 1.96x
Phoenix Trip Planners 3.78% 1.94x
Amazon Prime Movie Subscribers 0.02% 1.92x
Composition Percentage: The overlap percentage between the Starbucks audience and the Interest attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starbucks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starbucks audience is Topshop.

Location Composition Index
Topshop 0.17% 6.65x
Joe's Jeans 0.10% 6.42x
Lorna Jane 0.27% 6.36x
Everlane 0.06% 6.34x
Uniqlo 0.92% 6.10x
Saint Laurent Paris 0.46% 6.05x
Abercrombie & Fitch 0.38% 6.02x
Zara 1.52% 5.98x
Ann Taylor 1.21% 5.92x
Hugo Boss 2.03% 5.91x
Composition Percentage: The overlap percentage between the Starbucks audience and the Location attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starbucks audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.02% 3.22x
Local & Travel England - North Midlands 0.01% 3.11x
Mining & Natural Resources 0.02% 3.10x
Pacific Northwest Sports & News Cluster 1.57% 2.92x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 2.49x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.44x
Pacific Northwest Information Research Cluster 3.96% 2.39x
Meeting Planning & Hotels 0.04% 2.37x
Pac 12 Sports 0.06% 2.31x
Scuba Diving 0.02% 2.26x
Composition Percentage: The overlap percentage between the Starbucks audience and the Content Affinity attribute.
Index: A comparison of the Starbucks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starbucks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male