Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Investment Management Professionals.
| Interest | Composition | Index |
| Investment Management Professionals | 2.71% | 3.69x |
| Trendy Shoe Shoppers | 1.58% | 3.42x |
| Philadelphia Trip Planners | 2.26% | 3.22x |
| Intimates Shoppers | 2.93% | 3.18x |
| Pet Boarding and Sitter Researchers | 2.26% | 3.12x |
| Gift Card Researchers | 2.26% | 2.99x |
| Retired Assisted Living Shoppers | 2.03% | 2.91x |
| Orlando Magic Fans | 2.93% | 2.87x |
| Retired Government Employees | 2.48% | 2.78x |
| New York City Events Researchers | 2.03% | 2.74x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 8.83x |
| Topshop | 0.20% | 6.18x |
| Patagonia | 1.08% | 5.61x |
| Bonobos | 1.40% | 5.51x |
| Uniqlo | 1.18% | 5.38x |
| The North Face | 2.66% | 5.27x |
| Levi Strauss | 0.05% | 4.89x |
| Intermix | 0.43% | 4.88x |
| Hugo Boss | 3.22% | 4.81x |
| Madewell | 3.48% | 4.76x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Equestrian Cluster.
| Content Affinity | Composition | Index |
| Equestrian Cluster | 0.68% | 5.52x |
| Math Reference | 2.03% | 4.50x |
| Philadelphia Cluster | 2.93% | 3.98x |
| African-American Hair | 0.55% | 3.94x |
| College Planning | 0.68% | 3.90x |
| Travel Adventure | 0.68% | 3.62x |
| Dubai Travel | 1.35% | 3.55x |
| Science Education & Resources | 0.45% | 3.38x |
| South Dakota Cluster | 1.13% | 3.32x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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