Dstillery Audiences

STARWOOD

Audience Size: 692.9 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 692.9 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 2.39% 1.75x
Seattle Trip Planners 3.08% 1.73x
Business Travelers 2.09% 1.68x
Major Airline Customers 2.39% 1.63x
Luxury Hotel Guests 5.13% 1.63x
Jazz Festival Enthusiasts 2.09% 1.63x
Sightseeing Travelers 2.49% 1.62x
Western Canada Skiers and Snowboarders 2.09% 1.61x
New York Trip Planners 2.71% 1.61x
Last Minute Travelers 2.35% 1.60x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.31% 21.49x
Uniqlo 2.39% 13.03x
Supreme 0.43% 12.68x
Levi Strauss 1.87% 12.43x
Topshop 0.22% 12.11x
Club Monaco 1.50% 11.99x
Zara 4.18% 11.33x
H&M 7.47% 10.64x
Saint Laurent Paris 1.33% 10.64x
Free People 2.95% 10.35x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 1.62% 1.35x
Baltimore Cluster 1.67% 1.33x
Apple Blogs & Hacks 1.79% 1.30x
Discount Travel 11.33% 1.30x
Connecticut News 1.80% 1.29x
News Cluster 2.85% 1.27x
Small Business Resources 3.39% 1.27x
New Jersey News Cluster 1.86% 1.25x
Boston Cluster 2.79% 1.25x
Sports News - Team Specific 10.43% 1.21x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male