Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 382 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Telluride Trip Planners.
| Interest | Composition | Index |
| Telluride Trip Planners | 4.04% | 2.37x |
| Hawaii Trip Planners | 3.65% | 2.27x |
| Travel Researchers | 3.08% | 2.15x |
| Colorado Skiers and Snowboarders | 4.04% | 2.15x |
| Jazz Festival Enthusiasts | 3.46% | 2.12x |
| Denver Trip Planners | 3.85% | 2.11x |
| Minnesota Twins Fans | 3.85% | 2.09x |
| Luxury Hotel Guests | 3.46% | 2.09x |
| San Francisco Trip Planners | 3.65% | 2.06x |
| Milwaukee Brewers Fans | 3.65% | 2.02x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.34% | 20.72x |
| Supreme | 0.29% | 17.09x |
| Topshop | 0.83% | 16.07x |
| Uniqlo | 3.82% | 15.46x |
| Intermix | 1.42% | 13.43x |
| Calvin Klein | 0.88% | 13.15x |
| Saint Laurent Paris | 1.61% | 12.78x |
| Zara | 4.69% | 12.08x |
| Hugo Boss | 6.35% | 11.31x |
| Club Monaco | 2.04% | 11.29x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.77% | 7.70x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Online Games | 0.96% | 4.67x |
| Minnesota Community Business Cluster | 1.15% | 4.53x |
| Pac 12 Sports | 0.15% | 4.40x |
| Alberta Canada Cluster | 0.96% | 4.08x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.38% | 3.98x |
| Backpacking | 0.77% | 3.73x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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