Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 49.7 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.31% | 3.70x |
| Restaurant Supply Shoppers | 0.27% | 3.02x |
| Vacation Planners | 1.74% | 3.00x |
| Sightseeing Travelers | 1.74% | 2.96x |
| Soccer Fans | 3.08% | 2.70x |
| Luxury Hotel Guests | 1.74% | 2.66x |
| Costa Rica Trip Planners | 2.01% | 2.56x |
| Family Adventures Travelers | 0.94% | 2.48x |
| POS Systems & Software Researchers | 3.75% | 2.37x |
| Travel Guide and Review Readers | 1.87% | 2.35x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.79% | 15.14x |
| Zara | 1.02% | 10.52x |
| The North Face | 0.82% | 9.77x |
| Hugo Boss | 1.51% | 9.56x |
| Armani | 0.84% | 9.11x |
| Levi Strauss | 0.56% | 7.60x |
| Madewell | 1.00% | 7.48x |
| Free People | 0.90% | 7.43x |
| Express Outlets | 0.59% | 7.37x |
| Bonobos | 0.40% | 7.26x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 0.80% | 4.90x |
| Liberal Media - Political Activism | 0.40% | 4.41x |
| African-American Hair | 0.55% | 3.94x |
| Backpacking | 0.27% | 3.93x |
| Middle East News | 0.31% | 3.86x |
| Low Carb Diets | 0.31% | 3.48x |
| Math Education | 0.27% | 3.38x |
| Children's Learning Tools | 0.27% | 3.31x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| Golf Travel & Gear | 0.67% | 3.25x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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