Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 689.3 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.56% | 1.98x |
| Ballet Enthusiasts | 4.22% | 1.79x |
| Business Travelers | 3.23% | 1.71x |
| New York Trip Planners | 4.39% | 1.70x |
| Denver Nuggets Fans | 3.23% | 1.69x |
| Italian Mens National Soccer Team Fans | 2.92% | 1.66x |
| Online Grocery Shoppers | 3.91% | 1.66x |
| Northeastern Voters | 3.40% | 1.66x |
| Travel Guide and Review Readers | 3.31% | 1.64x |
| Baltimore Ravens Fans | 3.10% | 1.62x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 13.33x |
| Uniqlo | 2.80% | 11.25x |
| Topshop | 0.47% | 9.85x |
| Levi Strauss | 1.95% | 9.10x |
| Zara | 3.93% | 8.72x |
| Supreme | 0.38% | 8.55x |
| Club Monaco | 1.72% | 8.48x |
| Free People | 3.27% | 8.39x |
| H&M | 8.50% | 8.27x |
| J. Crew | 5.85% | 8.26x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 24.13x |
| Washington D.C. Hotels | 0.01% | 12.86x |
| Decoration & Fabric | 0.02% | 10.69x |
| Sports - Skiing, Snowboarding | 0.01% | 9.58x |
| Local & Travel England - North Midlands | 0.04% | 8.84x |
| Environmental Conservation | 0.02% | 8.57x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.13% | 7.59x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.54x |
| Barcode Site & App Users | 0.02% | 7.30x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 6.20x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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