Dstillery Audiences

STARWOOD

Audience Size: 49.7 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 49.7 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.31% 3.70x
Restaurant Supply Shoppers 0.27% 3.02x
Vacation Planners 1.74% 3.00x
Sightseeing Travelers 1.74% 2.96x
Soccer Fans 3.08% 2.70x
Luxury Hotel Guests 1.74% 2.66x
Costa Rica Trip Planners 2.01% 2.56x
Family Adventures Travelers 0.94% 2.48x
POS Systems & Software Researchers 3.75% 2.37x
Travel Guide and Review Readers 1.87% 2.35x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.

Location Composition Index
Uniqlo 0.79% 15.14x
Zara 1.02% 10.52x
The North Face 0.82% 9.77x
Hugo Boss 1.51% 9.56x
Armani 0.84% 9.11x
Levi Strauss 0.56% 7.60x
Madewell 1.00% 7.48x
Free People 0.90% 7.43x
Express Outlets 0.59% 7.37x
Bonobos 0.40% 7.26x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 0.80% 4.90x
Liberal Media - Political Activism 0.40% 4.41x
African-American Hair 0.55% 3.94x
Backpacking 0.27% 3.93x
Middle East News 0.31% 3.86x
Low Carb Diets 0.31% 3.48x
Math Education 0.27% 3.38x
Children's Learning Tools 0.27% 3.31x
Men's Dress Shirt Shopping 0.10% 3.27x
Golf Travel & Gear 0.67% 3.25x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male