Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 506.5 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 2.91% | 1.87x |
| New York City Events Researchers | 2.82% | 1.85x |
| Executive Travelers | 0.12% | 1.83x |
| New York Trip Planners | 2.81% | 1.80x |
| Work Comes First Travelers | 0.63% | 1.78x |
| Family Adventures Travelers | 0.24% | 1.70x |
| Ohio State Buckeyes Fans | 1.84% | 1.68x |
| Broadway Fans | 2.10% | 1.67x |
| New Orleans Trip Planners | 2.00% | 1.66x |
| Real Estate Decision Makers | 4.65% | 1.62x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 24.53x |
| Levi Strauss | 1.80% | 13.72x |
| Supreme | 0.36% | 13.10x |
| Club Monaco | 1.55% | 12.87x |
| Zara | 3.86% | 12.66x |
| Saint Laurent Paris | 1.22% | 11.84x |
| Free People | 2.36% | 11.75x |
| H&M | 5.26% | 11.37x |
| Hugo Boss | 2.82% | 11.21x |
| Uniqlo | 1.64% | 10.99x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.21% | 5.28x |
| Canadian Universities | 0.09% | 5.10x |
| London Tourism & Events | 0.07% | 4.06x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.06% | 3.86x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.78x |
| Vancouver British Columbia Research Cluster | 0.06% | 3.26x |
| Central & Northwest Ohio Cluster | 1.70% | 3.24x |
| Canada Tourism Research Cluster | 0.26% | 3.12x |
| Canada Tax and Finance Research Cluster | 0.09% | 3.08x |
| Scotland Travel | 0.05% | 3.03x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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