Dstillery Audiences

STARWOOD

Audience Size: 30.3 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Airbnb Researchers.

Interest Composition Index
Airbnb Researchers 1.50% 4.73x
Rock Climbing Enthusiasts 3.00% 4.70x
Mens Fitness Publication Readers 2.00% 4.58x
Executive and C-Suite 2.37% 3.84x
Pre-Measured Grocery Shoppers 1.00% 3.80x
Mountain Biking Enthusiasts 1.50% 3.75x
Luxury Womens Brands Shoppers 3.00% 3.65x
Home Cleaning Researchers 1.50% 3.43x
Elite Cycling Gear Shoppers 3.00% 3.41x
Market Intelligence Researchers 1.19% 3.36x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.

Location Composition Index
Uniqlo 1.24% 26.78x
Intermix 0.32% 15.42x
Hugo Boss 1.58% 14.54x
Zara 1.37% 14.09x
Club Monaco 0.36% 12.65x
The North Face 0.75% 12.49x
Armani 0.96% 11.61x
Banana Republic 1.58% 11.24x
Express Outlets 0.70% 10.43x
Free People 0.90% 10.06x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Canadian Homes.

Content Affinity Composition Index
Canadian Homes 1.50% 5.67x
Math Education 0.43% 4.68x
Anime 0.79% 3.75x
Graphic Design 0.83% 3.65x
India Bollywood, Weddings & Gossip 1.19% 3.61x
Men's Dress Shirt Shopping 0.10% 3.27x
Psychics & Horoscopes 0.79% 3.21x
Beach Vacations 0.58% 3.20x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.31% 3.02x
Fashion Cluster 1.00% 2.89x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male