Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 47 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Philadelphia 76ers Fans.
| Interest | Composition | Index |
| Philadelphia 76ers Fans | 5.99% | 2.87x |
| Vermont Trip Planners | 4.88% | 2.71x |
| Caribbean Destination Reopening Researchers | 3.10% | 2.65x |
| School Closings Updates Readers | 2.22% | 2.65x |
| Preppy Clothing Shoppers | 5.54% | 2.57x |
| Aspen Skiers and Snowboarders | 6.43% | 2.52x |
| Thrift Store Shoppers | 3.99% | 2.49x |
| Work Visa Researchers | 3.55% | 2.42x |
| New York City Events Researchers | 3.10% | 2.39x |
| Game of Thrones Fans | 4.88% | 2.37x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.71% | 13.22x |
| Intermix | 0.19% | 10.49x |
| The North Face | 0.83% | 7.96x |
| Hugo Boss | 1.09% | 7.16x |
| Brooks Brothers | 1.19% | 6.34x |
| Express Outlets | 0.67% | 6.34x |
| Zara | 0.58% | 6.11x |
| Armani | 0.55% | 6.08x |
| Lorna Jane | 0.19% | 6.03x |
| Patagonia | 0.29% | 5.78x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 4.21% | 12.57x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| African-American Hair | 0.55% | 3.94x |
| Maine Cluster | 2.00% | 3.70x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.44% | 3.63x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| Beach Vacations | 0.58% | 3.20x |
| Delaware Cluster | 0.89% | 2.96x |
| Texas News Cluster | 1.55% | 2.86x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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