Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Airbnb Researchers.
| Interest | Composition | Index |
| Airbnb Researchers | 1.50% | 4.73x |
| Rock Climbing Enthusiasts | 3.00% | 4.70x |
| Mens Fitness Publication Readers | 2.00% | 4.58x |
| Executive and C-Suite | 2.37% | 3.84x |
| Pre-Measured Grocery Shoppers | 1.00% | 3.80x |
| Mountain Biking Enthusiasts | 1.50% | 3.75x |
| Luxury Womens Brands Shoppers | 3.00% | 3.65x |
| Home Cleaning Researchers | 1.50% | 3.43x |
| Elite Cycling Gear Shoppers | 3.00% | 3.41x |
| Market Intelligence Researchers | 1.19% | 3.36x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.24% | 26.78x |
| Intermix | 0.32% | 15.42x |
| Hugo Boss | 1.58% | 14.54x |
| Zara | 1.37% | 14.09x |
| Club Monaco | 0.36% | 12.65x |
| The North Face | 0.75% | 12.49x |
| Armani | 0.96% | 11.61x |
| Banana Republic | 1.58% | 11.24x |
| Express Outlets | 0.70% | 10.43x |
| Free People | 0.90% | 10.06x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Canadian Homes.
| Content Affinity | Composition | Index |
| Canadian Homes | 1.50% | 5.67x |
| Math Education | 0.43% | 4.68x |
| Anime | 0.79% | 3.75x |
| Graphic Design | 0.83% | 3.65x |
| India Bollywood, Weddings & Gossip | 1.19% | 3.61x |
| Men's Dress Shirt Shopping | 0.10% | 3.27x |
| Psychics & Horoscopes | 0.79% | 3.21x |
| Beach Vacations | 0.58% | 3.20x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.31% | 3.02x |
| Fashion Cluster | 1.00% | 2.89x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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