Dstillery Audiences

STARWOOD

Audience Size: 576.6 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 576.6 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 3.37x
New York City Events Researchers 5.33% 2.02x
Ballet Enthusiasts 5.21% 1.89x
LGBT Activists 3.90% 1.75x
Real Estate Decision Makers 4.54% 1.74x
Yale University Fans 4.74% 1.72x
Online Grocery Shoppers 4.67% 1.71x
Aspen Trip Planners 3.77% 1.68x
Travel Reward Points Enthusiasts 4.49% 1.66x
Jazz Festival Enthusiasts 3.72% 1.66x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Supreme.

Location Composition Index
Supreme 0.43% 19.59x
Everlane 0.42% 17.46x
Uniqlo 4.96% 15.00x
Topshop 1.17% 14.57x
Intermix 1.95% 12.45x
Calvin Klein 1.05% 12.04x
Saint Laurent Paris 2.04% 11.92x
Joe's Jeans 0.56% 11.68x
Zara 5.78% 11.62x
Club Monaco 2.72% 11.58x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 0.08% 5.76x
Canada Online Shopping Cluster 0.08% 5.67x
France Online Music & Quiz Content Cluster 0.10% 5.21x
Canadian Lifestyle 0.08% 4.50x
Romanian News 0.05% 3.96x
Canada Shopping - General Commerce 0.04% 3.81x
Cars, Travel & Food 0.05% 3.75x
Germany Cluster 0.04% 3.55x
Los Angeles Cluster 0.06% 3.52x
French Canadian Cluster 0.13% 3.51x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male