Dstillery Audiences

STARWOOD

Audience Size: 195.7 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 195.7 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is United Arab Emirates Trip Planners.

Interest Composition Index
United Arab Emirates Trip Planners 1.84% 1.84x
Sightseeing Travelers 2.22% 1.78x
New York Trip Planners 2.36% 1.77x
Northeastern Voters 1.94% 1.75x
Executive Travelers 1.78% 1.75x
Broadway Fans 1.70% 1.75x
Travel Reward Points Enthusiasts 1.70% 1.72x
Business Travelers 1.46% 1.71x
Last Minute Travelers 1.86% 1.69x
Investment Banking Professionals 1.70% 1.66x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.02% 18.04x
Hugo Boss 1.62% 17.84x
Levi Strauss 1.27% 17.69x
Zara 2.81% 17.10x
H&M 3.94% 16.23x
Free People 1.70% 15.18x
Uniqlo 1.17% 14.99x
Michael Kors 2.04% 14.60x
American Apparel 2.44% 14.35x
Lorna Jane 0.44% 13.71x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Canada General Information Seeker Cluster.

Content Affinity Composition Index
Canada General Information Seeker Cluster 0.51% 4.79x
New Jersey Travel Location Cluster 1.14% 3.30x
Canada Consumer Product Cluster 0.24% 3.12x
Vancouver British Columbia Locals Cluster 0.55% 2.90x
Colorado Snow 0.66% 2.78x
New Jersey News Cluster 3.15% 2.69x
India Bollywood, Weddings & Gossip 0.29% 2.63x
New York City Education & News Cluster 1.09% 2.53x
New York City Real Estate Research Cluster 0.73% 2.32x
NYC Tourist Attractions 1.39% 2.32x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male