Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 39.6 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 3.96% | 3.66x |
| New York City Events Researchers | 4.62% | 3.46x |
| Last Minute Travelers | 5.61% | 3.35x |
| Los Angeles Activities Researchers | 5.28% | 3.26x |
| Luxury Retail Researchers | 4.95% | 3.18x |
| Caribbean Trip Planners | 5.61% | 3.08x |
| Sightseeing Travelers | 5.61% | 2.99x |
| Real Estate Decision Makers | 4.95% | 2.93x |
| Getaways Researchers | 2.97% | 2.92x |
| New York Trip Planners | 4.95% | 2.87x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.58% | 17.94x |
| Hugo Boss | 1.48% | 13.17x |
| The North Face | 1.04% | 11.84x |
| Club Monaco | 0.32% | 11.71x |
| American Apparel | 1.20% | 11.01x |
| Zara | 0.83% | 10.96x |
| Free People | 1.41% | 10.92x |
| Armani | 0.62% | 10.58x |
| Anthropologie | 2.06% | 9.18x |
| Madewell | 0.99% | 9.11x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.65% | 8.28x |
| Memphis News | 0.99% | 5.98x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Promo Codes | 0.99% | 5.64x |
| K-Pop | 0.99% | 5.63x |
| Legal Information Research Cluster | 1.32% | 4.57x |
| Smart Travel | 0.99% | 4.43x |
| Fashion & Retail | 0.99% | 4.35x |
| New England Universities | 0.81% | 3.94x |
| African-American Hair | 0.55% | 3.94x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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