Dstillery Audiences

STARWOOD

Audience Size: 39.6 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 39.6 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 3.96% 3.66x
New York City Events Researchers 4.62% 3.46x
Last Minute Travelers 5.61% 3.35x
Los Angeles Activities Researchers 5.28% 3.26x
Luxury Retail Researchers 4.95% 3.18x
Caribbean Trip Planners 5.61% 3.08x
Sightseeing Travelers 5.61% 2.99x
Real Estate Decision Makers 4.95% 2.93x
Getaways Researchers 2.97% 2.92x
New York Trip Planners 4.95% 2.87x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.

Location Composition Index
Uniqlo 0.58% 17.94x
Hugo Boss 1.48% 13.17x
The North Face 1.04% 11.84x
Club Monaco 0.32% 11.71x
American Apparel 1.20% 11.01x
Zara 0.83% 10.96x
Free People 1.41% 10.92x
Armani 0.62% 10.58x
Anthropologie 2.06% 9.18x
Madewell 0.99% 9.11x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.65% 8.28x
Memphis News 0.99% 5.98x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Promo Codes 0.99% 5.64x
K-Pop 0.99% 5.63x
Legal Information Research Cluster 1.32% 4.57x
Smart Travel 0.99% 4.43x
Fashion & Retail 0.99% 4.35x
New England Universities 0.81% 3.94x
African-American Hair 0.55% 3.94x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male