Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 633.8 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 1.30% | 2.33x |
| Ballet Enthusiasts | 3.97% | 2.04x |
| United Arab Emirates Trip Planners | 3.53% | 2.03x |
| Business Travelers | 3.50% | 2.01x |
| Last Minute Travelers | 3.92% | 1.96x |
| Western Canada Skiers and Snowboarders | 2.67% | 1.91x |
| New York City Events Researchers | 3.53% | 1.90x |
| Shared Work Space Researchers | 3.35% | 1.90x |
| Luxury Hotel Guests | 3.66% | 1.90x |
| Luxury Boutique Hotel Researchers | 3.48% | 1.88x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.38% | 15.74x |
| Supreme | 0.37% | 15.71x |
| Uniqlo | 4.42% | 13.80x |
| Topshop | 1.15% | 13.29x |
| Joe's Jeans | 0.56% | 11.45x |
| Intermix | 1.86% | 11.38x |
| Club Monaco | 2.70% | 10.97x |
| Zara | 5.13% | 10.93x |
| Calvin Klein | 0.90% | 10.58x |
| Saint Laurent Paris | 1.69% | 10.33x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.21% | 6.10x |
| Canadian Lifestyle | 0.23% | 4.19x |
| Romanian News | 0.05% | 3.96x |
| Cars, Travel & Food | 0.05% | 3.75x |
| Sports Apparel | 0.10% | 3.67x |
| Shipping & Logistics | 0.08% | 3.59x |
| Los Angeles Cluster | 0.06% | 3.52x |
| Electronic Document Assembly | 0.07% | 3.45x |
| Costumes | 0.10% | 3.31x |
| Real Estate Cluster | 0.18% | 3.25x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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