Dstillery Audiences

STARWOOD

Audience Size: 633.8 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 633.8 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 1.30% 2.33x
Ballet Enthusiasts 3.97% 2.04x
United Arab Emirates Trip Planners 3.53% 2.03x
Business Travelers 3.50% 2.01x
Last Minute Travelers 3.92% 1.96x
Western Canada Skiers and Snowboarders 2.67% 1.91x
New York City Events Researchers 3.53% 1.90x
Shared Work Space Researchers 3.35% 1.90x
Luxury Hotel Guests 3.66% 1.90x
Luxury Boutique Hotel Researchers 3.48% 1.88x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.38% 15.74x
Supreme 0.37% 15.71x
Uniqlo 4.42% 13.80x
Topshop 1.15% 13.29x
Joe's Jeans 0.56% 11.45x
Intermix 1.86% 11.38x
Club Monaco 2.70% 10.97x
Zara 5.13% 10.93x
Calvin Klein 0.90% 10.58x
Saint Laurent Paris 1.69% 10.33x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.21% 6.10x
Canadian Lifestyle 0.23% 4.19x
Romanian News 0.05% 3.96x
Cars, Travel & Food 0.05% 3.75x
Sports Apparel 0.10% 3.67x
Shipping & Logistics 0.08% 3.59x
Los Angeles Cluster 0.06% 3.52x
Electronic Document Assembly 0.07% 3.45x
Costumes 0.10% 3.31x
Real Estate Cluster 0.18% 3.25x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male