Dstillery Audiences

STARWOOD

Audience Size: 689.3 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 689.3 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.56% 1.98x
Ballet Enthusiasts 4.22% 1.79x
Business Travelers 3.23% 1.71x
New York Trip Planners 4.39% 1.70x
Denver Nuggets Fans 3.23% 1.69x
Italian Mens National Soccer Team Fans 2.92% 1.66x
Online Grocery Shoppers 3.91% 1.66x
Northeastern Voters 3.40% 1.66x
Travel Guide and Review Readers 3.31% 1.64x
Baltimore Ravens Fans 3.10% 1.62x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.27% 13.33x
Uniqlo 2.80% 11.25x
Topshop 0.47% 9.85x
Levi Strauss 1.95% 9.10x
Zara 3.93% 8.72x
Supreme 0.38% 8.55x
Club Monaco 1.72% 8.48x
Free People 3.27% 8.39x
H&M 8.50% 8.27x
J. Crew 5.85% 8.26x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 24.13x
Washington D.C. Hotels 0.01% 12.86x
Decoration & Fabric 0.02% 10.69x
Sports - Skiing, Snowboarding 0.01% 9.58x
Local & Travel England - North Midlands 0.04% 8.84x
Environmental Conservation 0.02% 8.57x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.13% 7.59x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.54x
Barcode Site & App Users 0.02% 7.30x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 6.20x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male