Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 173.1 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 1.92% | 3.05x |
| Canoeing and Kayaking Enthusiasts | 5.43% | 2.83x |
| Remdesivir Information Researchers | 1.59% | 2.75x |
| Business News Readers | 4.15% | 2.73x |
| Open Source Developers | 5.11% | 2.68x |
| Quarantine Planners | 1.92% | 2.63x |
| Web Design Researchers | 4.15% | 2.61x |
| Vermont Trip Planners | 4.15% | 2.58x |
| Microsoft Friendly Developers | 5.11% | 2.57x |
| Rock Climbing Enthusiasts | 4.15% | 2.51x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.17% | 17.78x |
| Topshop | 0.40% | 16.12x |
| Uniqlo | 2.38% | 15.85x |
| Supreme | 0.16% | 15.79x |
| Intermix | 0.82% | 12.67x |
| Saint Laurent Paris | 0.92% | 12.06x |
| Hugo Boss | 4.01% | 11.70x |
| Zara | 2.87% | 11.29x |
| Calvin Klein | 0.45% | 10.88x |
| The North Face | 2.26% | 10.82x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 4.15% | 10.00x |
| Maine Cluster | 3.51% | 6.18x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Pac 12 Sports | 0.15% | 4.40x |
| Power Tools | 0.64% | 3.98x |
| Online Games | 0.96% | 3.85x |
| New York City Real Estate Research Cluster | 1.28% | 3.67x |
| Furniture & Home Improvement | 0.64% | 3.67x |
| Backpacking | 0.96% | 3.61x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.48x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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