Dstillery Audiences

STARWOOD

Audience Size: 679.2 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.18% 1.63x
Last Minute Travelers 3.67% 1.54x
New York City Events Researchers 3.62% 1.52x
Ballet Enthusiasts 3.65% 1.48x
Italian Mens National Soccer Team Fans 2.56% 1.46x
United Arab Emirates Trip Planners 3.10% 1.45x
Travel Reward Points Enthusiasts 3.49% 1.45x
Opera Enthusiasts 3.17% 1.44x
Arsenal Fans 2.73% 1.43x
Real Estate Decision Makers 3.43% 1.41x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.33% 15.04x
Uniqlo 3.92% 13.78x
Supreme 0.36% 13.61x
Topshop 1.03% 12.33x
Club Monaco 2.34% 10.52x
Intermix 1.67% 10.45x
Zara 4.52% 10.41x
Anthropologie 2.59% 9.62x
Bonobos 2.75% 9.45x
Saint Laurent Paris 1.45% 9.33x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.05% 4.70x
Office Furniture Design 0.12% 4.02x
Franco-African Cluster 0.05% 3.92x
Philanthropy - Nonprofits 0.13% 3.17x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 3.09x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 2.92x
Survival Guides 0.03% 2.79x
Psychology & Social Work 0.20% 2.75x
Meeting Planning & Hotels 0.12% 2.70x
Quebec Vacation Research Cluster 0.03% 2.70x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male