Dstillery Audiences

STARWOOD

Audience Size: 47 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 47 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Philadelphia 76ers Fans.

Interest Composition Index
Philadelphia 76ers Fans 5.99% 2.87x
Vermont Trip Planners 4.88% 2.71x
Caribbean Destination Reopening Researchers 3.10% 2.65x
School Closings Updates Readers 2.22% 2.65x
Preppy Clothing Shoppers 5.54% 2.57x
Aspen Skiers and Snowboarders 6.43% 2.52x
Thrift Store Shoppers 3.99% 2.49x
Work Visa Researchers 3.55% 2.42x
New York City Events Researchers 3.10% 2.39x
Game of Thrones Fans 4.88% 2.37x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.

Location Composition Index
Uniqlo 0.71% 13.22x
Intermix 0.19% 10.49x
The North Face 0.83% 7.96x
Hugo Boss 1.09% 7.16x
Brooks Brothers 1.19% 6.34x
Express Outlets 0.67% 6.34x
Zara 0.58% 6.11x
Armani 0.55% 6.08x
Lorna Jane 0.19% 6.03x
Patagonia 0.29% 5.78x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 4.21% 12.57x
France Online Music & Quiz Content Cluster 0.14% 5.92x
African-American Hair 0.55% 3.94x
Maine Cluster 2.00% 3.70x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.44% 3.63x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Men's Dress Shirt Shopping 0.10% 3.27x
Beach Vacations 0.58% 3.20x
Delaware Cluster 0.89% 2.96x
Texas News Cluster 1.55% 2.86x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male