Dstillery Audiences

STARWOOD

Audience Size: 28.2 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 28.2 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 3.44% 4.40x
Aspen Trip Planners 5.73% 3.44x
Philadelphia Trip Planners 3.82% 3.39x
Telemedicine Content Readers 2.29% 3.30x
Travel Reward Points Enthusiasts 4.58% 3.25x
Venture Capitalists 4.58% 3.24x
Retirement Planning Amid Covid-19 3.05% 3.22x
Executive and C-Suite 3.05% 3.18x
Luxury Retail Researchers 3.44% 3.17x
Denver Trip Planners 5.34% 3.06x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is The North Face.

Location Composition Index
The North Face 2.44% 20.38x
Patagonia 1.17% 18.68x
Urban Outfitters 2.64% 12.81x
Brooks Brothers 2.44% 11.19x
Columbia 0.98% 10.57x
Madewell 1.46% 10.25x
Free People 1.46% 9.67x
Lululemon 2.64% 9.64x
American Apparel 1.07% 9.57x
Tommy Bahama 1.07% 9.43x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 3.05% 9.73x
Philadelphia Cluster 4.96% 6.08x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Backpacking 1.53% 5.22x
Space & National Security 1.15% 4.91x
Spain News - Madrid & Seville 1.06% 4.81x
New York City Real Estate Research Cluster 1.15% 4.68x
Northeast Pennsylvania Cluster 3.05% 4.53x
Ireland Cluster 1.15% 4.31x
Maine Cluster 1.91% 4.19x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male