Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 28.2 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 3.44% | 4.40x |
| Aspen Trip Planners | 5.73% | 3.44x |
| Philadelphia Trip Planners | 3.82% | 3.39x |
| Telemedicine Content Readers | 2.29% | 3.30x |
| Travel Reward Points Enthusiasts | 4.58% | 3.25x |
| Venture Capitalists | 4.58% | 3.24x |
| Retirement Planning Amid Covid-19 | 3.05% | 3.22x |
| Executive and C-Suite | 3.05% | 3.18x |
| Luxury Retail Researchers | 3.44% | 3.17x |
| Denver Trip Planners | 5.34% | 3.06x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Curious about what else the Starwood audience is interested in?
Sign Up
APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is The North Face.
| Location | Composition | Index |
| The North Face | 2.44% | 20.38x |
| Patagonia | 1.17% | 18.68x |
| Urban Outfitters | 2.64% | 12.81x |
| Brooks Brothers | 2.44% | 11.19x |
| Columbia | 0.98% | 10.57x |
| Madewell | 1.46% | 10.25x |
| Free People | 1.46% | 9.67x |
| Lululemon | 2.64% | 9.64x |
| American Apparel | 1.07% | 9.57x |
| Tommy Bahama | 1.07% | 9.43x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Want to find more of the Starwood audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 3.05% | 9.73x |
| Philadelphia Cluster | 4.96% | 6.08x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Backpacking | 1.53% | 5.22x |
| Space & National Security | 1.15% | 4.91x |
| Spain News - Madrid & Seville | 1.06% | 4.81x |
| New York City Real Estate Research Cluster | 1.15% | 4.68x |
| Northeast Pennsylvania Cluster | 3.05% | 4.53x |
| Ireland Cluster | 1.15% | 4.31x |
| Maine Cluster | 1.91% | 4.19x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Want to see more of the Content Affinities the Starwood audience visits?
Sign Up
DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Starwood audience?
Sign Up