Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 9.32% | 6.97x |
| Penn State Nittany Lions Fans | 8.47% | 4.78x |
| NHL Fans | 7.63% | 4.62x |
| Pet Health and Nutrition Researchers | 7.63% | 4.56x |
| Readers of Buddhist Content | 5.93% | 4.37x |
| Heartburn Sufferers | 5.93% | 4.32x |
| Beer Aficionados | 6.78% | 4.30x |
| Philadelphia Phillies Fans | 10.17% | 4.05x |
| Readers of Russian Content | 6.78% | 4.02x |
| Mens Fitness Publication Readers | 5.08% | 4.00x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is The North Face.
| Location | Composition | Index |
| The North Face | 1.58% | 11.40x |
| Club Monaco | 0.56% | 11.31x |
| Uniqlo | 0.61% | 10.79x |
| Patagonia | 0.56% | 9.66x |
| Bonobos | 0.61% | 9.51x |
| American Apparel | 1.17% | 9.23x |
| Armani | 0.97% | 8.82x |
| Zara | 0.97% | 8.38x |
| Urban Outfitters | 1.79% | 8.04x |
| Brooks Brothers | 2.14% | 8.04x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 11.02% | 10.81x |
| Northeast Pennsylvania Cluster | 6.78% | 7.88x |
| France Online Music & Quiz Content Cluster | 0.14% | 5.92x |
| Poetry Fans | 6.78% | 4.99x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 2.54% | 4.53x |
| Wine, Liquor & Mixology | 2.54% | 4.23x |
| African-American Hair | 0.55% | 3.94x |
| Pet Adoption | 1.69% | 3.90x |
| K-12 Teacher Resources | 1.04% | 3.88x |
| Women Shoppers | 0.71% | 3.79x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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