Dstillery Audiences

STARWOOD

Audience Size: 22 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 9.32% 6.97x
Penn State Nittany Lions Fans 8.47% 4.78x
NHL Fans 7.63% 4.62x
Pet Health and Nutrition Researchers 7.63% 4.56x
Readers of Buddhist Content 5.93% 4.37x
Heartburn Sufferers 5.93% 4.32x
Beer Aficionados 6.78% 4.30x
Philadelphia Phillies Fans 10.17% 4.05x
Readers of Russian Content 6.78% 4.02x
Mens Fitness Publication Readers 5.08% 4.00x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is The North Face.

Location Composition Index
The North Face 1.58% 11.40x
Club Monaco 0.56% 11.31x
Uniqlo 0.61% 10.79x
Patagonia 0.56% 9.66x
Bonobos 0.61% 9.51x
American Apparel 1.17% 9.23x
Armani 0.97% 8.82x
Zara 0.97% 8.38x
Urban Outfitters 1.79% 8.04x
Brooks Brothers 2.14% 8.04x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 11.02% 10.81x
Northeast Pennsylvania Cluster 6.78% 7.88x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Poetry Fans 6.78% 4.99x
Assorted Topics (Conservative News, Politics, Viral Media) 2.54% 4.53x
Wine, Liquor & Mixology 2.54% 4.23x
African-American Hair 0.55% 3.94x
Pet Adoption 1.69% 3.90x
K-12 Teacher Resources 1.04% 3.88x
Women Shoppers 0.71% 3.79x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male