Dstillery Audiences

STARWOOD

Audience Size: 738.5 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 738.5 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.13x
Online Grocery Shoppers 3.73% 1.57x
Last Minute Travelers 3.13% 1.50x
Travel Reward Points Enthusiasts 3.20% 1.47x
Podcast Listeners 2.40% 1.43x
Big East Fans 2.54% 1.43x
Brooklyn Nets Fans 2.44% 1.42x
Baltimore Orioles Fans 2.24% 1.42x
North Carolina Football Fans 3.00% 1.41x
Las Vegas Nightlife Researchers 3.47% 1.40x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.28% 14.78x
Uniqlo 3.10% 12.72x
Supreme 0.35% 11.87x
Topshop 0.68% 11.41x
Zara 3.98% 9.66x
Club Monaco 1.72% 9.22x
Hugo Boss 4.53% 8.92x
Intermix 1.35% 8.92x
Bonobos 1.91% 8.92x
J. Crew 6.16% 8.79x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 24.13x
Washington D.C. Hotels 0.01% 12.86x
Decoration & Fabric 0.02% 10.69x
Sports - Skiing, Snowboarding 0.01% 9.58x
Local & Travel England - North Midlands 0.04% 8.84x
Environmental Conservation 0.02% 8.57x
Barcode Site & App Users 0.03% 8.43x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.99x
Quebec Hunting & Outdoors Cluster 0.03% 6.57x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 6.31x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male