Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 195.7 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is United Arab Emirates Trip Planners.
| Interest | Composition | Index |
| United Arab Emirates Trip Planners | 1.84% | 1.84x |
| Sightseeing Travelers | 2.22% | 1.78x |
| New York Trip Planners | 2.36% | 1.77x |
| Northeastern Voters | 1.94% | 1.75x |
| Executive Travelers | 1.78% | 1.75x |
| Broadway Fans | 1.70% | 1.75x |
| Travel Reward Points Enthusiasts | 1.70% | 1.72x |
| Business Travelers | 1.46% | 1.71x |
| Last Minute Travelers | 1.86% | 1.69x |
| Investment Banking Professionals | 1.70% | 1.66x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.02% | 18.04x |
| Hugo Boss | 1.62% | 17.84x |
| Levi Strauss | 1.27% | 17.69x |
| Zara | 2.81% | 17.10x |
| H&M | 3.94% | 16.23x |
| Free People | 1.70% | 15.18x |
| Uniqlo | 1.17% | 14.99x |
| Michael Kors | 2.04% | 14.60x |
| American Apparel | 2.44% | 14.35x |
| Lorna Jane | 0.44% | 13.71x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Canada General Information Seeker Cluster.
| Content Affinity | Composition | Index |
| Canada General Information Seeker Cluster | 0.51% | 4.79x |
| New Jersey Travel Location Cluster | 1.14% | 3.30x |
| Canada Consumer Product Cluster | 0.24% | 3.12x |
| Vancouver British Columbia Locals Cluster | 0.55% | 2.90x |
| Colorado Snow | 0.66% | 2.78x |
| New Jersey News Cluster | 3.15% | 2.69x |
| India Bollywood, Weddings & Gossip | 0.29% | 2.63x |
| New York City Education & News Cluster | 1.09% | 2.53x |
| New York City Real Estate Research Cluster | 0.73% | 2.32x |
| NYC Tourist Attractions | 1.39% | 2.32x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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