Dstillery Audiences

STARWOOD

Audience Size: 382 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 382 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Telluride Trip Planners.

Interest Composition Index
Telluride Trip Planners 4.04% 2.37x
Hawaii Trip Planners 3.65% 2.27x
Travel Researchers 3.08% 2.15x
Colorado Skiers and Snowboarders 4.04% 2.15x
Jazz Festival Enthusiasts 3.46% 2.12x
Denver Trip Planners 3.85% 2.11x
Minnesota Twins Fans 3.85% 2.09x
Luxury Hotel Guests 3.46% 2.09x
San Francisco Trip Planners 3.65% 2.06x
Milwaukee Brewers Fans 3.65% 2.02x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.34% 20.72x
Supreme 0.29% 17.09x
Topshop 0.83% 16.07x
Uniqlo 3.82% 15.46x
Intermix 1.42% 13.43x
Calvin Klein 0.88% 13.15x
Saint Laurent Paris 1.61% 12.78x
Zara 4.69% 12.08x
Hugo Boss 6.35% 11.31x
Club Monaco 2.04% 11.29x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.77% 7.70x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Online Games 0.96% 4.67x
Minnesota Community Business Cluster 1.15% 4.53x
Pac 12 Sports 0.15% 4.40x
Alberta Canada Cluster 0.96% 4.08x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.38% 3.98x
Backpacking 0.77% 3.73x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Men's Dress Shirt Shopping 0.10% 3.27x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female