Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 738.5 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.01% | 3.13x |
| Online Grocery Shoppers | 3.73% | 1.57x |
| Last Minute Travelers | 3.13% | 1.50x |
| Travel Reward Points Enthusiasts | 3.20% | 1.47x |
| Podcast Listeners | 2.40% | 1.43x |
| Big East Fans | 2.54% | 1.43x |
| Brooklyn Nets Fans | 2.44% | 1.42x |
| Baltimore Orioles Fans | 2.24% | 1.42x |
| North Carolina Football Fans | 3.00% | 1.41x |
| Las Vegas Nightlife Researchers | 3.47% | 1.40x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.28% | 14.78x |
| Uniqlo | 3.10% | 12.72x |
| Supreme | 0.35% | 11.87x |
| Topshop | 0.68% | 11.41x |
| Zara | 3.98% | 9.66x |
| Club Monaco | 1.72% | 9.22x |
| Hugo Boss | 4.53% | 8.92x |
| Intermix | 1.35% | 8.92x |
| Bonobos | 1.91% | 8.92x |
| J. Crew | 6.16% | 8.79x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 24.13x |
| Washington D.C. Hotels | 0.01% | 12.86x |
| Decoration & Fabric | 0.02% | 10.69x |
| Sports - Skiing, Snowboarding | 0.01% | 9.58x |
| Local & Travel England - North Midlands | 0.04% | 8.84x |
| Environmental Conservation | 0.02% | 8.57x |
| Barcode Site & App Users | 0.03% | 8.43x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 6.99x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 6.57x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 6.31x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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