Dstillery Audiences

STARWOOD

Audience Size: 173.1 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 173.1 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 1.92% 3.05x
Canoeing and Kayaking Enthusiasts 5.43% 2.83x
Remdesivir Information Researchers 1.59% 2.75x
Business News Readers 4.15% 2.73x
Open Source Developers 5.11% 2.68x
Quarantine Planners 1.92% 2.63x
Web Design Researchers 4.15% 2.61x
Vermont Trip Planners 4.15% 2.58x
Microsoft Friendly Developers 5.11% 2.57x
Rock Climbing Enthusiasts 4.15% 2.51x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.17% 17.78x
Topshop 0.40% 16.12x
Uniqlo 2.38% 15.85x
Supreme 0.16% 15.79x
Intermix 0.82% 12.67x
Saint Laurent Paris 0.92% 12.06x
Hugo Boss 4.01% 11.70x
Zara 2.87% 11.29x
Calvin Klein 0.45% 10.88x
The North Face 2.26% 10.82x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 4.15% 10.00x
Maine Cluster 3.51% 6.18x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Pac 12 Sports 0.15% 4.40x
Power Tools 0.64% 3.98x
Online Games 0.96% 3.85x
New York City Real Estate Research Cluster 1.28% 3.67x
Furniture & Home Improvement 0.64% 3.67x
Backpacking 0.96% 3.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male