Dstillery Audiences

STARWOOD

Audience Size: 102.1 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 102.1 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 2.67% 2.88x
Executive Travelers 2.14% 2.80x
GIS Users 3.39% 2.80x
Cape Cod News Readers 3.03% 2.78x
ESPN Enthusiasts 4.28% 2.78x
Telemedicine Content Readers 1.43% 2.75x
Tokyo Trip Planners 2.67% 2.71x
MLB Fans 3.74% 2.64x
Soccer Fans 5.17% 2.60x
Instagram Influencers 2.50% 2.57x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Uniqlo.

Location Composition Index
Uniqlo 1.18% 6.55x
Topshop 0.12% 5.23x
Calvin Klein 0.25% 4.63x
Club Monaco 0.61% 4.58x
The North Face 1.59% 4.51x
Patagonia 0.69% 4.39x
Urban Outfitters 3.27% 4.33x
Bonobos 0.84% 4.16x
Armani 1.31% 4.16x
Levi Strauss 0.04% 4.14x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 1.96% 7.45x
France Online Music & Quiz Content Cluster 0.14% 5.92x
Alberta Canada Cluster 0.53% 4.79x
African-American Hair 0.55% 3.94x
Online Arcade Games 0.71% 3.84x
Cruise Vacations 0.36% 3.68x
Ireland Cluster 0.53% 3.64x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.48x
Backpacking 0.71% 3.34x
Central California Cluster 0.36% 3.29x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male