Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 692.9 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 2.39% | 1.75x |
| Seattle Trip Planners | 3.08% | 1.73x |
| Business Travelers | 2.09% | 1.68x |
| Major Airline Customers | 2.39% | 1.63x |
| Luxury Hotel Guests | 5.13% | 1.63x |
| Jazz Festival Enthusiasts | 2.09% | 1.63x |
| Sightseeing Travelers | 2.49% | 1.62x |
| Western Canada Skiers and Snowboarders | 2.09% | 1.61x |
| New York Trip Planners | 2.71% | 1.61x |
| Last Minute Travelers | 2.35% | 1.60x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 21.49x |
| Uniqlo | 2.39% | 13.03x |
| Supreme | 0.43% | 12.68x |
| Levi Strauss | 1.87% | 12.43x |
| Topshop | 0.22% | 12.11x |
| Club Monaco | 1.50% | 11.99x |
| Zara | 4.18% | 11.33x |
| H&M | 7.47% | 10.64x |
| Saint Laurent Paris | 1.33% | 10.64x |
| Free People | 2.95% | 10.35x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 1.62% | 1.35x |
| Baltimore Cluster | 1.67% | 1.33x |
| Apple Blogs & Hacks | 1.79% | 1.30x |
| Discount Travel | 11.33% | 1.30x |
| Connecticut News | 1.80% | 1.29x |
| News Cluster | 2.85% | 1.27x |
| Small Business Resources | 3.39% | 1.27x |
| New Jersey News Cluster | 1.86% | 1.25x |
| Boston Cluster | 2.79% | 1.25x |
| Sports News - Team Specific | 10.43% | 1.21x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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