Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 576.6 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 3.37x |
| New York City Events Researchers | 5.33% | 2.02x |
| Ballet Enthusiasts | 5.21% | 1.89x |
| LGBT Activists | 3.90% | 1.75x |
| Real Estate Decision Makers | 4.54% | 1.74x |
| Yale University Fans | 4.74% | 1.72x |
| Online Grocery Shoppers | 4.67% | 1.71x |
| Aspen Trip Planners | 3.77% | 1.68x |
| Travel Reward Points Enthusiasts | 4.49% | 1.66x |
| Jazz Festival Enthusiasts | 3.72% | 1.66x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.43% | 19.59x |
| Everlane | 0.42% | 17.46x |
| Uniqlo | 4.96% | 15.00x |
| Topshop | 1.17% | 14.57x |
| Intermix | 1.95% | 12.45x |
| Calvin Klein | 1.05% | 12.04x |
| Saint Laurent Paris | 2.04% | 11.92x |
| Joe's Jeans | 0.56% | 11.68x |
| Zara | 5.78% | 11.62x |
| Club Monaco | 2.72% | 11.58x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 0.08% | 5.76x |
| Canada Online Shopping Cluster | 0.08% | 5.67x |
| France Online Music & Quiz Content Cluster | 0.10% | 5.21x |
| Canadian Lifestyle | 0.08% | 4.50x |
| Romanian News | 0.05% | 3.96x |
| Canada Shopping - General Commerce | 0.04% | 3.81x |
| Cars, Travel & Food | 0.05% | 3.75x |
| Germany Cluster | 0.04% | 3.55x |
| Los Angeles Cluster | 0.06% | 3.52x |
| French Canadian Cluster | 0.13% | 3.51x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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