Dstillery Audiences

STARWOOD

Audience Size: 506.5 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 506.5 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 2.91% 1.87x
New York City Events Researchers 2.82% 1.85x
Executive Travelers 0.12% 1.83x
New York Trip Planners 2.81% 1.80x
Work Comes First Travelers 0.63% 1.78x
Family Adventures Travelers 0.24% 1.70x
Ohio State Buckeyes Fans 1.84% 1.68x
Broadway Fans 2.10% 1.67x
New Orleans Trip Planners 2.00% 1.66x
Real Estate Decision Makers 4.65% 1.62x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.26% 24.53x
Levi Strauss 1.80% 13.72x
Supreme 0.36% 13.10x
Club Monaco 1.55% 12.87x
Zara 3.86% 12.66x
Saint Laurent Paris 1.22% 11.84x
Free People 2.36% 11.75x
H&M 5.26% 11.37x
Hugo Boss 2.82% 11.21x
Uniqlo 1.64% 10.99x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.21% 5.28x
Canadian Universities 0.09% 5.10x
London Tourism & Events 0.07% 4.06x
Assorted Topics (Safari, Health, Wellness, Sports) 0.06% 3.86x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.78x
Vancouver British Columbia Research Cluster 0.06% 3.26x
Central & Northwest Ohio Cluster 1.70% 3.24x
Canada Tourism Research Cluster 0.26% 3.12x
Canada Tax and Finance Research Cluster 0.09% 3.08x
Scotland Travel 0.05% 3.03x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male