Dstillery Audiences

STARWOOD

Audience Size: 83.6 Thousand Devices

Explore the Starwood Audience

Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 83.6 thousand unique devices whose actions qualify for the Starwood audience.

Dstillery Crafted Audiences

INTERESTS

The Starwood audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Starwood audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 2.71% 3.69x
Trendy Shoe Shoppers 1.58% 3.42x
Philadelphia Trip Planners 2.26% 3.22x
Intimates Shoppers 2.93% 3.18x
Pet Boarding and Sitter Researchers 2.26% 3.12x
Gift Card Researchers 2.26% 2.99x
Retired Assisted Living Shoppers 2.03% 2.91x
Orlando Magic Fans 2.93% 2.87x
Retired Government Employees 2.48% 2.78x
New York City Events Researchers 2.03% 2.74x
Composition Percentage: The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Starwood audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.

Location Composition Index
Everlane 0.05% 8.83x
Topshop 0.20% 6.18x
Patagonia 1.08% 5.61x
Bonobos 1.40% 5.51x
Uniqlo 1.18% 5.38x
The North Face 2.66% 5.27x
Levi Strauss 0.05% 4.89x
Intermix 0.43% 4.88x
Hugo Boss 3.22% 4.81x
Madewell 3.48% 4.76x
Composition Percentage: The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Starwood audience is Equestrian Cluster.

Content Affinity Composition Index
Equestrian Cluster 0.68% 5.52x
Math Reference 2.03% 4.50x
Philadelphia Cluster 2.93% 3.98x
African-American Hair 0.55% 3.94x
College Planning 0.68% 3.90x
Travel Adventure 0.68% 3.62x
Dubai Travel 1.35% 3.55x
Science Education & Resources 0.45% 3.38x
South Dakota Cluster 1.13% 3.32x
Men's Dress Shirt Shopping 0.10% 3.27x
Composition Percentage: The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male