Explore the Starwood Audience
Below you'll find more information about the Starwood audience, broken down in different categories based on their digital and physical behaviors. These are 679.2 thousand unique devices whose actions qualify for the Starwood audience.
INTERESTS
The Starwood audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Starwood audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.18% | 1.63x |
| Last Minute Travelers | 3.67% | 1.54x |
| New York City Events Researchers | 3.62% | 1.52x |
| Ballet Enthusiasts | 3.65% | 1.48x |
| Italian Mens National Soccer Team Fans | 2.56% | 1.46x |
| United Arab Emirates Trip Planners | 3.10% | 1.45x |
| Travel Reward Points Enthusiasts | 3.49% | 1.45x |
| Opera Enthusiasts | 3.17% | 1.44x |
| Arsenal Fans | 2.73% | 1.43x |
| Real Estate Decision Makers | 3.43% | 1.41x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Interest attribute.
Index: A comparison of the Starwood audience to the internet population.
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APPAREL RETAILERS
The Starwood audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Starwood audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.33% | 15.04x |
| Uniqlo | 3.92% | 13.78x |
| Supreme | 0.36% | 13.61x |
| Topshop | 1.03% | 12.33x |
| Club Monaco | 2.34% | 10.52x |
| Intermix | 1.67% | 10.45x |
| Zara | 4.52% | 10.41x |
| Anthropologie | 2.59% | 9.62x |
| Bonobos | 2.75% | 9.45x |
| Saint Laurent Paris | 1.45% | 9.33x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Location attribute.
Index: A comparison of the Starwood audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Starwood audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.05% | 4.70x |
| Office Furniture Design | 0.12% | 4.02x |
| Franco-African Cluster | 0.05% | 3.92x |
| Philanthropy - Nonprofits | 0.13% | 3.17x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 3.09x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.10% | 2.92x |
| Survival Guides | 0.03% | 2.79x |
| Psychology & Social Work | 0.20% | 2.75x |
| Meeting Planning & Hotels | 0.12% | 2.70x |
| Quebec Vacation Research Cluster | 0.03% | 2.70x |
Composition Percentage:
The overlap percentage between the Starwood audience and the Content Affinity attribute.
Index: A comparison of the Starwood audience to the internet population.
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DEMOGRAPHICS
The Starwood audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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