Dstillery Audiences

STOP & SHOP

Audience Size: 194.3 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 194.3 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 25.51% 12.39x
School Closings Updates Readers 0.60% 11.79x
Cape Cod News Readers 15.04% 9.61x
UConn Huskies Fans 10.79% 6.51x
New England Patriots Fans 11.42% 5.41x
Boston Bruins Fans 9.13% 5.24x
Vermont Trip Planners 8.35% 5.21x
Boston Trip Planners 7.24% 4.94x
Christmas Celebration Researchers 10.08% 4.75x
New York City Events Researchers 5.20% 4.54x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.31% 17.04x
Everlane 0.15% 16.26x
Uniqlo 1.80% 11.97x
Supreme 0.12% 11.65x
Topshop 0.29% 11.38x
Charlotte Russe 0.85% 11.09x
Old Navy 12.21% 9.70x
Intermix 0.59% 9.07x
Ann Taylor 1.79% 8.72x
Calvin Klein 0.36% 8.71x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 8.66% 22.72x
Online Games 5.43% 21.12x
New England Universities 1.81% 10.05x
NYC Tourist Attractions 1.57% 7.76x
Hudson Valley New York Media 3.46% 6.95x
New England & Ivy League Sports 0.47% 6.66x
New York City Family & Activity Cluster 5.83% 6.21x
Data Centers 0.31% 6.17x
Boston Cluster 26.46% 6.13x
Connecticut News 14.25% 5.72x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male