Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 163.6 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 18.44% | 9.75x |
| School Closings Updates Readers | 5.46% | 9.46x |
| Cape Cod News Readers | 7.86% | 6.95x |
| UConn Huskies Fans | 6.33% | 5.82x |
| Major Airline Customers | 7.09% | 4.87x |
| Vermont Trip Planners | 6.16% | 4.83x |
| Stay-at-Home Parents | 7.91% | 4.36x |
| New York City Events Researchers | 4.36% | 4.24x |
| New England Patriots Fans | 6.82% | 4.09x |
| Boston Bruins Fans | 5.89% | 4.01x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.59% | 10.92x |
| Charlotte Russe | 1.20% | 7.76x |
| Everlane | 0.05% | 7.68x |
| Intermix | 0.38% | 6.10x |
| Club Monaco | 0.66% | 5.48x |
| Ralph Lauren | 2.47% | 5.13x |
| Ann Taylor | 1.52% | 4.72x |
| Uniqlo | 0.75% | 4.67x |
| Talbots | 4.90% | 4.38x |
| Brooks Brothers | 2.32% | 4.10x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 6.00% | 21.56x |
| Online Games | 2.24% | 17.55x |
| New England Universities | 0.65% | 12.23x |
| New York City Family & Activity Cluster | 5.84% | 7.63x |
| Hudson Valley New York Media | 2.02% | 7.46x |
| New York City Real Estate Research Cluster | 1.58% | 6.64x |
| New York City Education & News Cluster | 0.49% | 6.21x |
| NYC Tourist Attractions | 0.49% | 6.09x |
| Connecticut News | 7.15% | 5.84x |
| New England & Ivy League Sports | 0.16% | 5.53x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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