Dstillery Audiences

STOP & SHOP

Audience Size: 43.9 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 43.9 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 24.45% 11.34x
School Closings Updates Readers 7.21% 10.30x
Cape Cod News Readers 12.85% 7.94x
UConn Huskies Fans 9.09% 6.16x
Boston Trip Planners 6.90% 5.54x
New England Patriots Fans 10.97% 5.31x
Home-Made Face Mask Researchers 5.02% 5.12x
Vermont Trip Planners 8.15% 5.03x
Coffee Lovers 8.46% 4.86x
Portuguese Food Enthusiasts 8.78% 4.84x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.36% 18.79x
Intermix 0.29% 12.64x
Saint Laurent Paris 0.26% 12.42x
Charlotte Russe 0.84% 11.72x
Uniqlo 0.59% 10.89x
Club Monaco 0.42% 8.71x
Ann Taylor 1.10% 7.97x
Armani 0.81% 7.74x
Talbots 3.59% 7.28x
Brooks Brothers 1.83% 7.17x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 8.15% 27.82x
Online Games 4.39% 22.90x
Video Content Sites 0.89% 8.48x
Boston Cluster 24.45% 6.37x
New York City Family & Activity Cluster 5.02% 6.29x
Hudson Valley New York Media 2.19% 5.85x
New York City Real Estate Research Cluster 1.57% 5.52x
New Hampshire News 1.57% 4.98x
Connecticut News 9.40% 4.89x
Liberal Media - Political Activism 1.25% 4.55x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female