Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 107.4 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 21.67% | 9.28x |
| Cape Cod News Readers | 9.95% | 8.81x |
| School Closings Updates Readers | 5.01% | 8.35x |
| Boston Trip Planners | 4.39% | 6.83x |
| UConn Huskies Fans | 5.94% | 6.06x |
| Boston Bruins Fans | 7.40% | 5.08x |
| Modern Art Museum Researchers | 4.32% | 4.73x |
| Vermont Trip Planners | 5.55% | 4.64x |
| Wireless Headphone Researchers | 0.31% | 4.55x |
| Boston Red Sox Fans | 7.32% | 4.44x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.41% | 13.86x |
| Charlotte Russe | 1.37% | 12.38x |
| Uniqlo | 0.90% | 8.27x |
| The North Face | 1.61% | 6.48x |
| Ann Taylor | 1.47% | 6.37x |
| Dressbarn | 6.38% | 6.21x |
| Brooks Brothers | 2.37% | 6.12x |
| Free People | 1.81% | 5.62x |
| J. Crew | 4.21% | 5.59x |
| Talbots | 4.04% | 5.35x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 6.40% | 19.21x |
| Online Games | 2.00% | 15.90x |
| Connecticut News | 6.63% | 6.58x |
| New York City Family & Activity Cluster | 4.93% | 5.93x |
| Boston Cluster | 18.20% | 5.63x |
| NYC Tourist Attractions | 0.69% | 4.87x |
| Hudson Valley New York Media | 1.54% | 4.41x |
| Personal Investment & Advisor Researchers | 0.23% | 4.24x |
| Collectibles - Coins & Sports Cards | 0.31% | 4.04x |
| Ireland Cluster | 0.31% | 3.87x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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