Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 390.3 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 19.04% | 8.68x |
| Cape Cod News Readers | 10.31% | 6.25x |
| UConn Huskies Fans | 9.19% | 5.51x |
| New England Patriots Fans | 8.58% | 4.21x |
| Christmas Celebration Researchers | 9.19% | 3.90x |
| Northeastern Voters | 7.22% | 3.89x |
| Summer Festivals and Fairs Visitors | 8.20% | 3.80x |
| Stay-at-Home Parents | 7.68% | 3.41x |
| Vermont Trip Planners | 5.92% | 3.35x |
| Boston Bruins Fans | 5.98% | 3.33x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.08% | 16.74x |
| Supreme | 0.32% | 13.27x |
| Uniqlo | 3.93% | 12.28x |
| Everlane | 0.29% | 11.86x |
| Intermix | 1.82% | 11.13x |
| Ralph Lauren | 2.82% | 9.84x |
| Ann Taylor | 4.26% | 8.94x |
| Dressbarn | 8.33% | 8.83x |
| Saint Laurent Paris | 1.41% | 8.62x |
| Brooks Brothers | 5.25% | 8.45x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 4.79% | 19.71x |
| Online Games | 3.09% | 17.34x |
| Hudson Valley New York Media | 2.63% | 6.54x |
| New York City Family & Activity Cluster | 5.43% | 6.48x |
| Boston Cluster | 16.64% | 5.70x |
| Connecticut News | 10.77% | 5.69x |
| New York City Education & News Cluster | 1.91% | 5.24x |
| Flower Shopping | 0.14% | 5.21x |
| Turkey & Iran Cluster | 0.09% | 4.96x |
| New England Universities | 1.65% | 4.94x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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