Dstillery Audiences

STOP & SHOP

Audience Size: 377.7 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 377.7 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.91% 8.03x
Cape Cod News Readers 12.23% 5.25x
UConn Huskies Fans 9.01% 4.61x
Burger Enthusiast 0.12% 4.00x
New England Patriots Fans 8.14% 3.76x
Summer Festivals and Fairs Visitors 8.31% 3.67x
Christmas Celebration Researchers 9.13% 3.59x
Vermont Trip Planners 7.80% 3.47x
Canoeing and Kayaking Enthusiasts 7.68% 3.37x
Boston Bruins Fans 6.62% 3.29x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 2.26% 17.20x
Supreme 0.31% 13.94x
Everlane 0.31% 12.73x
Uniqlo 4.05% 12.25x
Intermix 1.73% 11.00x
Ann Taylor 4.25% 9.30x
Calvin Klein 0.80% 9.26x
Dressbarn 8.24% 9.05x
Ralph Lauren 2.89% 9.03x
Saint Laurent Paris 1.53% 8.91x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 4.52% 17.55x
Online Games 2.54% 14.25x
Hudson Valley New York Media 2.78% 6.75x
New York City Family & Activity Cluster 4.71% 6.40x
New England Universities 1.81% 5.36x
Connecticut News 10.73% 5.30x
Boston Cluster 16.67% 5.24x
New England & Ivy League Sports 0.82% 4.97x
New York City Real Estate Research Cluster 1.96% 4.54x
Instagram Management 0.06% 4.30x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male