Dstillery Audiences

STOP & SHOP

Audience Size: 471.7 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 471.7 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 9.14% 5.16x
UConn Huskies Fans 6.80% 4.38x
New England Patriots Fans 7.25% 4.02x
Christmas Celebration Researchers 7.44% 3.54x
Summer Festivals and Fairs Visitors 5.92% 3.45x
Boston Bruins Fans 4.75% 3.05x
Vermont Trip Planners 5.76% 2.98x
Boston Trip Planners 4.90% 2.93x
Canoeing and Kayaking Enthusiasts 5.10% 2.92x
New York Rangers Fans 4.59% 2.87x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.53% 16.00x
Supreme 0.37% 12.57x
Uniqlo 2.90% 11.90x
Everlane 0.22% 11.79x
Intermix 1.68% 11.13x
Ann Taylor 3.71% 9.60x
Ralph Lauren 2.05% 9.13x
Dressbarn 6.63% 8.20x
Old Navy 11.48% 7.98x
Zara 3.26% 7.90x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 20.27x
Rhode Island Cluster 4.49% 17.30x
Watches & Jewelry 0.01% 16.92x
Handyman Tools 0.02% 14.52x
Online Games 2.15% 12.99x
Home Décor, Furniture, & Decorating 0.02% 9.83x
England Tourism 0.03% 9.03x
Local & Travel England - North Midlands 0.02% 7.41x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 7.32x
Environmental Conservation 0.05% 7.26x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female