Dstillery Audiences

STOP & SHOP

Audience Size: 412 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 412 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 9.23% 5.38x
Cape Cod News Readers 10.53% 5.25x
New England Patriots Fans 7.71% 3.78x
Christmas Celebration Researchers 7.39% 3.50x
Boston Bruins Fans 6.14% 3.26x
Summer Festivals and Fairs Visitors 6.97% 3.23x
Vermont Trip Planners 6.60% 3.22x
Northeastern Voters 6.46% 3.12x
Boston Trip Planners 5.96% 3.07x
Portuguese Food Enthusiasts 5.59% 3.00x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.57% 15.71x
Supreme 0.52% 11.80x
Intermix 1.83% 11.80x
Uniqlo 2.74% 11.02x
Everlane 0.20% 9.99x
Ann Taylor 7.81% 8.77x
Ralph Lauren 1.88% 8.33x
Armani 4.83% 7.92x
The Childrens Place 8.79% 7.88x
J. Crew 5.57% 7.87x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 20.27x
Online Games 2.82% 14.72x
Handyman Tools 0.02% 14.52x
Rhode Island Cluster 4.29% 14.35x
Canada Online Shopping Cluster 0.09% 9.25x
England Tourism 0.05% 8.62x
Bulgaria Cluster 0.09% 8.46x
Quebec Job Seeker Cluster 0.05% 8.21x
Home Décor, Furniture, & Decorating 0.01% 7.82x
Local & Travel England - North Midlands 0.02% 7.41x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female