Dstillery Audiences

STOP & SHOP

Audience Size: 129.7 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 129.7 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 4.71% 5.57x
New England Patriots Fans 4.33% 3.67x
Summer Festivals and Fairs Visitors 4.57% 3.58x
Vermont Trip Planners 3.84% 3.36x
Boston Trip Planners 2.69% 3.30x
Stay-at-Home Parents 4.14% 3.09x
Northeastern Voters 3.29% 2.96x
New York Mets Fans 3.16% 2.96x
Christmas Celebration Researchers 7.88% 2.85x
Boston Bruins Fans 2.79% 2.83x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 0.87% 18.48x
Ann Taylor 1.48% 13.21x
Intermix 0.60% 11.31x
Ralph Lauren 0.72% 10.99x
Dressbarn 3.21% 10.73x
Old Navy 4.72% 10.72x
Abercrombie & Fitch 1.40% 10.38x
Uniqlo 0.81% 10.35x
Talbots 2.99% 10.18x
Zara 1.59% 9.66x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.23% 15.53x
Online Games 1.12% 11.89x
Connecticut News 6.28% 6.90x
New York City Family & Activity Cluster 2.91% 6.17x
Boston Cluster 9.87% 5.85x
New England Universities 2.08% 5.62x
Hudson Valley New York Media 1.32% 5.30x
New England & Ivy League Sports 0.74% 3.81x
New Jersey News Cluster 4.20% 3.58x
New York City Real Estate Research Cluster 1.09% 3.44x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female