Dstillery Audiences

STOP & SHOP

Audience Size: 203.4 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 203.4 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 15.77% 8.64x
School Closings Updates Readers 3.65% 7.46x
Cape Cod News Readers 6.11% 6.24x
UConn Huskies Fans 4.20% 4.68x
New York City Events Researchers 4.05% 4.66x
Major Airline Customers 6.26% 4.26x
New York Trip Planners 5.91% 4.13x
Boston Bruins Fans 5.11% 4.01x
Stay-at-Home Parents 6.71% 3.91x
Vermont Trip Planners 4.25% 3.67x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 2.48% 10.91x
Everlane 0.05% 7.72x
Charlotte Russe 1.88% 7.41x
Intermix 0.55% 5.74x
Uniqlo 1.29% 5.12x
Ann Taylor 2.25% 4.21x
Brooks Brothers 3.61% 4.06x
Talbots 6.80% 4.04x
The North Face 1.94% 3.80x
Club Monaco 0.70% 3.76x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 5.26% 20.76x
Online Games 1.45% 14.69x
New York City Education & News Cluster 0.55% 8.87x
New York City Family & Activity Cluster 5.36% 8.44x
New England Universities 0.25% 7.16x
Connecticut News 5.86% 6.17x
Hudson Valley New York Media 1.70% 5.48x
Nature & Wildlife 0.30% 5.43x
New York City Real Estate Research Cluster 0.90% 4.89x
Boston Cluster 13.31% 4.88x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male