Dstillery Audiences

STOP & SHOP

Audience Size: 107.4 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 107.4 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 21.67% 9.28x
Cape Cod News Readers 9.95% 8.81x
School Closings Updates Readers 5.01% 8.35x
Boston Trip Planners 4.39% 6.83x
UConn Huskies Fans 5.94% 6.06x
Boston Bruins Fans 7.40% 5.08x
Modern Art Museum Researchers 4.32% 4.73x
Vermont Trip Planners 5.55% 4.64x
Wireless Headphone Researchers 0.31% 4.55x
Boston Red Sox Fans 7.32% 4.44x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.41% 13.86x
Charlotte Russe 1.37% 12.38x
Uniqlo 0.90% 8.27x
The North Face 1.61% 6.48x
Ann Taylor 1.47% 6.37x
Dressbarn 6.38% 6.21x
Brooks Brothers 2.37% 6.12x
Free People 1.81% 5.62x
J. Crew 4.21% 5.59x
Talbots 4.04% 5.35x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 6.40% 19.21x
Online Games 2.00% 15.90x
Connecticut News 6.63% 6.58x
New York City Family & Activity Cluster 4.93% 5.93x
Boston Cluster 18.20% 5.63x
NYC Tourist Attractions 0.69% 4.87x
Hudson Valley New York Media 1.54% 4.41x
Personal Investment & Advisor Researchers 0.23% 4.24x
Collectibles - Coins & Sports Cards 0.31% 4.04x
Ireland Cluster 0.31% 3.87x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male