Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 80.4 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 6.39% | 9.32x |
| Boston Trip Planners | 7.74% | 7.99x |
| North East State Fair Visitors | 15.71% | 7.87x |
| School Closings Updates Readers | 7.52% | 7.08x |
| UConn Huskies Fans | 5.11% | 5.88x |
| Modern Art Museum Researchers | 3.31% | 5.03x |
| Vermont Trip Planners | 4.81% | 3.63x |
| Boston Bruins Fans | 4.96% | 3.53x |
| Waterfront Vacationers | 3.61% | 3.50x |
| New England Patriots Fans | 6.62% | 3.28x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.67% | 16.32x |
| Dressbarn | 2.98% | 11.42x |
| Uniqlo | 0.66% | 11.22x |
| Old Navy | 5.44% | 9.04x |
| Abercrombie & Fitch | 0.72% | 8.05x |
| Zara | 0.84% | 7.38x |
| Banana Republic | 1.78% | 7.37x |
| Brooks Brothers | 0.83% | 7.09x |
| The Childrens Place | 2.17% | 6.84x |
| Hugo Boss | 1.05% | 6.81x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.20% | 17.04x |
| Rhode Island Cluster | 4.06% | 16.71x |
| Connecticut News | 5.79% | 9.61x |
| Boston Cluster | 12.11% | 6.55x |
| New York City Family & Activity Cluster | 3.31% | 6.20x |
| French News & Gossip Cluster | 0.15% | 5.86x |
| Online Mini Game Players | 0.38% | 5.35x |
| Hudson Valley New York Media | 0.98% | 4.81x |
| NYC Tourist Attractions | 0.38% | 4.09x |
| Crossword & Puzzle Players | 0.30% | 3.89x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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