Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 203.4 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 15.77% | 8.64x |
| School Closings Updates Readers | 3.65% | 7.46x |
| Cape Cod News Readers | 6.11% | 6.24x |
| UConn Huskies Fans | 4.20% | 4.68x |
| New York City Events Researchers | 4.05% | 4.66x |
| Major Airline Customers | 6.26% | 4.26x |
| New York Trip Planners | 5.91% | 4.13x |
| Boston Bruins Fans | 5.11% | 4.01x |
| Stay-at-Home Parents | 6.71% | 3.91x |
| Vermont Trip Planners | 4.25% | 3.67x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.48% | 10.91x |
| Everlane | 0.05% | 7.72x |
| Charlotte Russe | 1.88% | 7.41x |
| Intermix | 0.55% | 5.74x |
| Uniqlo | 1.29% | 5.12x |
| Ann Taylor | 2.25% | 4.21x |
| Brooks Brothers | 3.61% | 4.06x |
| Talbots | 6.80% | 4.04x |
| The North Face | 1.94% | 3.80x |
| Club Monaco | 0.70% | 3.76x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 5.26% | 20.76x |
| Online Games | 1.45% | 14.69x |
| New York City Education & News Cluster | 0.55% | 8.87x |
| New York City Family & Activity Cluster | 5.36% | 8.44x |
| New England Universities | 0.25% | 7.16x |
| Connecticut News | 5.86% | 6.17x |
| Hudson Valley New York Media | 1.70% | 5.48x |
| Nature & Wildlife | 0.30% | 5.43x |
| New York City Real Estate Research Cluster | 0.90% | 4.89x |
| Boston Cluster | 13.31% | 4.88x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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