Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 43.9 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 24.45% | 11.34x |
| School Closings Updates Readers | 7.21% | 10.30x |
| Cape Cod News Readers | 12.85% | 7.94x |
| UConn Huskies Fans | 9.09% | 6.16x |
| Boston Trip Planners | 6.90% | 5.54x |
| New England Patriots Fans | 10.97% | 5.31x |
| Home-Made Face Mask Researchers | 5.02% | 5.12x |
| Vermont Trip Planners | 8.15% | 5.03x |
| Coffee Lovers | 8.46% | 4.86x |
| Portuguese Food Enthusiasts | 8.78% | 4.84x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.36% | 18.79x |
| Intermix | 0.29% | 12.64x |
| Saint Laurent Paris | 0.26% | 12.42x |
| Charlotte Russe | 0.84% | 11.72x |
| Uniqlo | 0.59% | 10.89x |
| Club Monaco | 0.42% | 8.71x |
| Ann Taylor | 1.10% | 7.97x |
| Armani | 0.81% | 7.74x |
| Talbots | 3.59% | 7.28x |
| Brooks Brothers | 1.83% | 7.17x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 8.15% | 27.82x |
| Online Games | 4.39% | 22.90x |
| Video Content Sites | 0.89% | 8.48x |
| Boston Cluster | 24.45% | 6.37x |
| New York City Family & Activity Cluster | 5.02% | 6.29x |
| Hudson Valley New York Media | 2.19% | 5.85x |
| New York City Real Estate Research Cluster | 1.57% | 5.52x |
| New Hampshire News | 1.57% | 4.98x |
| Connecticut News | 9.40% | 4.89x |
| Liberal Media - Political Activism | 1.25% | 4.55x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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