Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 101.9 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 19.75% | 9.43x |
| School Closings Updates Readers | 6.83% | 8.70x |
| Cape Cod News Readers | 10.91% | 7.64x |
| Major Airline Customers | 8.23% | 4.93x |
| UConn Huskies Fans | 6.09% | 4.66x |
| Stay-at-Home Parents | 8.97% | 4.58x |
| Vermont Trip Planners | 7.36% | 4.54x |
| Portuguese Food Enthusiasts | 7.63% | 4.49x |
| New York City Events Researchers | 5.22% | 4.38x |
| New England Patriots Fans | 7.70% | 4.24x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.72% | 12.98x |
| Charlotte Russe | 0.45% | 7.82x |
| Uniqlo | 0.43% | 7.19x |
| Ralph Lauren | 1.21% | 7.06x |
| Intermix | 0.13% | 6.30x |
| Club Monaco | 0.26% | 6.00x |
| Dressbarn | 2.74% | 5.00x |
| Brooks Brothers | 1.02% | 4.95x |
| Talbots | 2.00% | 4.85x |
| Patagonia | 0.26% | 4.61x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 6.36% | 22.20x |
| Online Games | 2.01% | 13.81x |
| Video Content Sites | 0.89% | 8.48x |
| Brazil & Portugal News | 0.40% | 8.14x |
| New England Universities | 0.67% | 7.57x |
| New York City Family & Activity Cluster | 6.16% | 7.37x |
| New York City Education & News Cluster | 0.74% | 6.74x |
| New England & Ivy League Sports | 0.27% | 6.66x |
| Boston Cluster | 17.34% | 5.20x |
| RPG Games | 0.33% | 5.16x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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