Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 272.4 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 5.72% | 5.66x |
| New England Patriots Fans | 5.25% | 3.90x |
| Summer Festivals and Fairs Visitors | 5.89% | 3.74x |
| Boston Trip Planners | 3.66% | 3.51x |
| Vermont Trip Planners | 4.64% | 3.20x |
| Northeastern Voters | 3.68% | 2.98x |
| Stay-at-Home Parents | 4.80% | 2.90x |
| Christmas Celebration Researchers | 8.45% | 2.76x |
| Boston Bruins Fans | 3.16% | 2.72x |
| Canoeing and Kayaking Enthusiasts | 3.98% | 2.72x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.25% | 20.41x |
| Ralph Lauren | 1.22% | 12.44x |
| Uniqlo | 1.78% | 11.95x |
| Intermix | 1.08% | 11.06x |
| Armani | 2.56% | 10.52x |
| Club Monaco | 1.21% | 10.07x |
| Everlane | 0.10% | 9.61x |
| Express Outlets | 0.48% | 9.58x |
| The Childrens Place | 6.91% | 9.56x |
| Old Navy | 7.29% | 9.30x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 2.63% | 14.90x |
| Online Games | 1.49% | 13.65x |
| Connecticut News | 8.21% | 7.11x |
| New York City Family & Activity Cluster | 3.77% | 6.34x |
| Hudson Valley New York Media | 1.83% | 6.11x |
| Boston Cluster | 11.53% | 5.86x |
| New England Universities | 2.09% | 4.83x |
| New England & Ivy League Sports | 0.92% | 3.98x |
| Brazil & Portugal News | 0.18% | 3.74x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.10% | 3.73x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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