Dstillery Audiences

STOP & SHOP

Audience Size: 60.2 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 60.2 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 12.86% 8.89x
School Closings Updates Readers 4.00% 7.93x
Cape Cod News Readers 4.57% 5.38x
UConn Huskies Fans 4.00% 5.16x
Boston Bruins Fans 4.29% 5.05x
New England Patriots Fans 4.29% 4.51x
Boston Trip Planners 3.14% 4.40x
Canoeing and Kayaking Enthusiasts 4.86% 4.03x
Coffee Lovers 3.43% 3.77x
Boston Red Sox Fans 3.43% 3.62x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.53% 21.20x
Uniqlo 0.77% 14.06x
Charlotte Russe 0.84% 11.70x
Ann Taylor 1.32% 10.02x
Club Monaco 0.44% 9.52x
Intermix 0.24% 9.07x
Zara 0.94% 8.26x
Dressbarn 5.55% 7.73x
Armani 0.76% 7.48x
Talbots 3.97% 7.47x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 5.71% 29.22x
Hockey 1.43% 6.41x
Connecticut News 6.00% 6.30x
Boston Cluster 11.14% 5.94x
New York City Family & Activity Cluster 2.29% 5.72x
NYC Tourist Attractions 0.46% 5.11x
Canada Consumer Product Cluster 0.34% 4.39x
New York City Real Estate Research Cluster 0.57% 3.90x
Collectibles - Toys & Collectibles 1.14% 3.81x
Vermont Cluster 0.46% 3.73x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male