Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 298.9 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 23.51% | 12.97x |
| School Closings Updates Readers | 4.45% | 11.70x |
| Cape Cod News Readers | 13.72% | 9.83x |
| UConn Huskies Fans | 8.85% | 6.34x |
| Portuguese Food Enthusiasts | 7.91% | 5.76x |
| Boston Bruins Fans | 8.38% | 5.48x |
| New England Patriots Fans | 9.91% | 5.46x |
| Christmas Celebration Researchers | 9.91% | 4.99x |
| Northeastern Voters | 7.68% | 4.96x |
| Summer Festivals and Fairs Visitors | 9.96% | 4.85x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.01% | 18.07x |
| Everlane | 0.27% | 16.62x |
| Uniqlo | 3.37% | 13.63x |
| Supreme | 0.23% | 13.08x |
| Intermix | 1.21% | 11.45x |
| Topshop | 0.55% | 10.60x |
| Saint Laurent Paris | 1.27% | 10.07x |
| Ann Taylor | 3.27% | 9.88x |
| Calvin Klein | 0.64% | 9.61x |
| Old Navy | 16.34% | 9.45x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 8.26% | 26.60x |
| Online Games | 4.75% | 21.16x |
| New England & Ivy League Sports | 0.76% | 8.29x |
| New England Universities | 1.64% | 8.03x |
| New York City Family & Activity Cluster | 5.51% | 6.82x |
| Hudson Valley New York Media | 2.99% | 6.66x |
| Boston Cluster | 24.21% | 6.65x |
| Connecticut News | 13.36% | 6.31x |
| New York City Education & News Cluster | 1.06% | 5.67x |
| Job Interview Process | 0.18% | 5.61x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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