Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 471.7 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 9.14% | 5.16x |
| UConn Huskies Fans | 6.80% | 4.38x |
| New England Patriots Fans | 7.25% | 4.02x |
| Christmas Celebration Researchers | 7.44% | 3.54x |
| Summer Festivals and Fairs Visitors | 5.92% | 3.45x |
| Boston Bruins Fans | 4.75% | 3.05x |
| Vermont Trip Planners | 5.76% | 2.98x |
| Boston Trip Planners | 4.90% | 2.93x |
| Canoeing and Kayaking Enthusiasts | 5.10% | 2.92x |
| New York Rangers Fans | 4.59% | 2.87x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.53% | 16.00x |
| Supreme | 0.37% | 12.57x |
| Uniqlo | 2.90% | 11.90x |
| Everlane | 0.22% | 11.79x |
| Intermix | 1.68% | 11.13x |
| Ann Taylor | 3.71% | 9.60x |
| Ralph Lauren | 2.05% | 9.13x |
| Dressbarn | 6.63% | 8.20x |
| Old Navy | 11.48% | 7.98x |
| Zara | 3.26% | 7.90x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.04% | 20.27x |
| Rhode Island Cluster | 4.49% | 17.30x |
| Watches & Jewelry | 0.01% | 16.92x |
| Handyman Tools | 0.02% | 14.52x |
| Online Games | 2.15% | 12.99x |
| Home Décor, Furniture, & Decorating | 0.02% | 9.83x |
| England Tourism | 0.03% | 9.03x |
| Local & Travel England - North Midlands | 0.02% | 7.41x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 7.32x |
| Environmental Conservation | 0.05% | 7.26x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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