Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 399.3 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 4.93% | 5.15x |
| Cape Cod News Readers | 5.55% | 4.97x |
| New England Patriots Fans | 4.37% | 3.97x |
| Summer Festivals and Fairs Visitors | 4.53% | 3.40x |
| Boston Trip Planners | 3.23% | 3.08x |
| New York Rangers Fans | 3.31% | 3.07x |
| New York Mets Fans | 3.19% | 3.06x |
| Boston Bruins Fans | 3.12% | 2.91x |
| Northeastern Voters | 3.40% | 2.89x |
| Vermont Trip Planners | 3.75% | 2.85x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.36% | 19.52x |
| Everlane | 0.20% | 14.26x |
| Supreme | 0.44% | 13.16x |
| Uniqlo | 2.40% | 13.11x |
| Intermix | 1.41% | 11.97x |
| Ann Taylor | 7.38% | 10.23x |
| The Childrens Place | 8.06% | 9.99x |
| J. Crew | 4.74% | 9.97x |
| Club Monaco | 1.24% | 9.88x |
| Armani | 3.74% | 9.66x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.63% | 15.38x |
| Rhode Island Cluster | 2.36% | 13.37x |
| New York City Family & Activity Cluster | 3.62% | 5.47x |
| Boston Cluster | 11.79% | 5.41x |
| Connecticut News | 7.41% | 5.41x |
| Hudson Valley New York Media | 1.60% | 4.98x |
| New England Universities | 1.84% | 4.03x |
| New Jersey News Cluster | 4.90% | 3.39x |
| New York City Education & News Cluster | 1.54% | 3.18x |
| Fantasy Sports | 1.60% | 1.65x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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