Dstillery Audiences

STOP & SHOP

Audience Size: 272.4 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 272.4 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 5.72% 5.66x
New England Patriots Fans 5.25% 3.90x
Summer Festivals and Fairs Visitors 5.89% 3.74x
Boston Trip Planners 3.66% 3.51x
Vermont Trip Planners 4.64% 3.20x
Northeastern Voters 3.68% 2.98x
Stay-at-Home Parents 4.80% 2.90x
Christmas Celebration Researchers 8.45% 2.76x
Boston Bruins Fans 3.16% 2.72x
Canoeing and Kayaking Enthusiasts 3.98% 2.72x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.25% 20.41x
Ralph Lauren 1.22% 12.44x
Uniqlo 1.78% 11.95x
Intermix 1.08% 11.06x
Armani 2.56% 10.52x
Club Monaco 1.21% 10.07x
Everlane 0.10% 9.61x
Express Outlets 0.48% 9.58x
The Childrens Place 6.91% 9.56x
Old Navy 7.29% 9.30x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.63% 14.90x
Online Games 1.49% 13.65x
Connecticut News 8.21% 7.11x
New York City Family & Activity Cluster 3.77% 6.34x
Hudson Valley New York Media 1.83% 6.11x
Boston Cluster 11.53% 5.86x
New England Universities 2.09% 4.83x
New England & Ivy League Sports 0.92% 3.98x
Brazil & Portugal News 0.18% 3.74x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 3.73x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female