Dstillery Audiences

STOP & SHOP

Audience Size: 390.3 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 390.3 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.04% 8.68x
Cape Cod News Readers 10.31% 6.25x
UConn Huskies Fans 9.19% 5.51x
New England Patriots Fans 8.58% 4.21x
Christmas Celebration Researchers 9.19% 3.90x
Northeastern Voters 7.22% 3.89x
Summer Festivals and Fairs Visitors 8.20% 3.80x
Stay-at-Home Parents 7.68% 3.41x
Vermont Trip Planners 5.92% 3.35x
Boston Bruins Fans 5.98% 3.33x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 2.08% 16.74x
Supreme 0.32% 13.27x
Uniqlo 3.93% 12.28x
Everlane 0.29% 11.86x
Intermix 1.82% 11.13x
Ralph Lauren 2.82% 9.84x
Ann Taylor 4.26% 8.94x
Dressbarn 8.33% 8.83x
Saint Laurent Paris 1.41% 8.62x
Brooks Brothers 5.25% 8.45x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 4.79% 19.71x
Online Games 3.09% 17.34x
Hudson Valley New York Media 2.63% 6.54x
New York City Family & Activity Cluster 5.43% 6.48x
Boston Cluster 16.64% 5.70x
Connecticut News 10.77% 5.69x
New York City Education & News Cluster 1.91% 5.24x
Flower Shopping 0.14% 5.21x
Turkey & Iran Cluster 0.09% 4.96x
New England Universities 1.65% 4.94x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female