Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 129.7 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 4.71% | 5.57x |
| New England Patriots Fans | 4.33% | 3.67x |
| Summer Festivals and Fairs Visitors | 4.57% | 3.58x |
| Vermont Trip Planners | 3.84% | 3.36x |
| Boston Trip Planners | 2.69% | 3.30x |
| Stay-at-Home Parents | 4.14% | 3.09x |
| Northeastern Voters | 3.29% | 2.96x |
| New York Mets Fans | 3.16% | 2.96x |
| Christmas Celebration Researchers | 7.88% | 2.85x |
| Boston Bruins Fans | 2.79% | 2.83x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.87% | 18.48x |
| Ann Taylor | 1.48% | 13.21x |
| Intermix | 0.60% | 11.31x |
| Ralph Lauren | 0.72% | 10.99x |
| Dressbarn | 3.21% | 10.73x |
| Old Navy | 4.72% | 10.72x |
| Abercrombie & Fitch | 1.40% | 10.38x |
| Uniqlo | 0.81% | 10.35x |
| Talbots | 2.99% | 10.18x |
| Zara | 1.59% | 9.66x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 2.23% | 15.53x |
| Online Games | 1.12% | 11.89x |
| Connecticut News | 6.28% | 6.90x |
| New York City Family & Activity Cluster | 2.91% | 6.17x |
| Boston Cluster | 9.87% | 5.85x |
| New England Universities | 2.08% | 5.62x |
| Hudson Valley New York Media | 1.32% | 5.30x |
| New England & Ivy League Sports | 0.74% | 3.81x |
| New Jersey News Cluster | 4.20% | 3.58x |
| New York City Real Estate Research Cluster | 1.09% | 3.44x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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