Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 421.3 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 15.81% | 6.84x |
| Cape Cod News Readers | 9.38% | 4.71x |
| UConn Huskies Fans | 7.86% | 4.20x |
| New England Patriots Fans | 7.73% | 3.52x |
| Boston Trip Planners | 5.72% | 2.95x |
| Boston Bruins Fans | 5.76% | 2.94x |
| Vermont Trip Planners | 5.98% | 2.82x |
| New York Rangers Fans | 5.72% | 2.81x |
| Summer Festivals and Fairs Visitors | 6.43% | 2.81x |
| Canoeing and Kayaking Enthusiasts | 5.72% | 2.68x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.90% | 16.68x |
| Supreme | 0.38% | 14.42x |
| Everlane | 0.27% | 12.45x |
| Uniqlo | 3.36% | 11.79x |
| Intermix | 1.77% | 11.02x |
| Ralph Lauren | 2.60% | 10.10x |
| Ann Taylor | 4.04% | 9.23x |
| Dressbarn | 7.87% | 8.69x |
| Calvin Klein | 0.70% | 8.17x |
| Brooks Brothers | 4.81% | 8.15x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 2.28% | 13.99x |
| Rhode Island Cluster | 2.90% | 12.92x |
| Hudson Valley New York Media | 2.23% | 5.50x |
| Boston Cluster | 15.10% | 5.13x |
| Poland Cluster | 0.22% | 5.06x |
| Scientology | 0.05% | 5.02x |
| New Hampshire News | 1.47% | 4.77x |
| Connecticut News | 8.66% | 4.62x |
| Sports Apparel | 0.13% | 4.62x |
| New York City Family & Activity Cluster | 3.89% | 4.34x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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