Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 194.3 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 25.51% | 12.39x |
| School Closings Updates Readers | 0.60% | 11.79x |
| Cape Cod News Readers | 15.04% | 9.61x |
| UConn Huskies Fans | 10.79% | 6.51x |
| New England Patriots Fans | 11.42% | 5.41x |
| Boston Bruins Fans | 9.13% | 5.24x |
| Vermont Trip Planners | 8.35% | 5.21x |
| Boston Trip Planners | 7.24% | 4.94x |
| Christmas Celebration Researchers | 10.08% | 4.75x |
| New York City Events Researchers | 5.20% | 4.54x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.31% | 17.04x |
| Everlane | 0.15% | 16.26x |
| Uniqlo | 1.80% | 11.97x |
| Supreme | 0.12% | 11.65x |
| Topshop | 0.29% | 11.38x |
| Charlotte Russe | 0.85% | 11.09x |
| Old Navy | 12.21% | 9.70x |
| Intermix | 0.59% | 9.07x |
| Ann Taylor | 1.79% | 8.72x |
| Calvin Klein | 0.36% | 8.71x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 8.66% | 22.72x |
| Online Games | 5.43% | 21.12x |
| New England Universities | 1.81% | 10.05x |
| NYC Tourist Attractions | 1.57% | 7.76x |
| Hudson Valley New York Media | 3.46% | 6.95x |
| New England & Ivy League Sports | 0.47% | 6.66x |
| New York City Family & Activity Cluster | 5.83% | 6.21x |
| Data Centers | 0.31% | 6.17x |
| Boston Cluster | 26.46% | 6.13x |
| Connecticut News | 14.25% | 5.72x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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