Dstillery Audiences

STOP & SHOP

Audience Size: 399.3 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 399.3 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 4.93% 5.15x
Cape Cod News Readers 5.55% 4.97x
New England Patriots Fans 4.37% 3.97x
Summer Festivals and Fairs Visitors 4.53% 3.40x
Boston Trip Planners 3.23% 3.08x
New York Rangers Fans 3.31% 3.07x
New York Mets Fans 3.19% 3.06x
Boston Bruins Fans 3.12% 2.91x
Northeastern Voters 3.40% 2.89x
Vermont Trip Planners 3.75% 2.85x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.36% 19.52x
Everlane 0.20% 14.26x
Supreme 0.44% 13.16x
Uniqlo 2.40% 13.11x
Intermix 1.41% 11.97x
Ann Taylor 7.38% 10.23x
The Childrens Place 8.06% 9.99x
J. Crew 4.74% 9.97x
Club Monaco 1.24% 9.88x
Armani 3.74% 9.66x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Online Games.

Content Affinity Composition Index
Online Games 1.63% 15.38x
Rhode Island Cluster 2.36% 13.37x
New York City Family & Activity Cluster 3.62% 5.47x
Boston Cluster 11.79% 5.41x
Connecticut News 7.41% 5.41x
Hudson Valley New York Media 1.60% 4.98x
New England Universities 1.84% 4.03x
New Jersey News Cluster 4.90% 3.39x
New York City Education & News Cluster 1.54% 3.18x
Fantasy Sports 1.60% 1.65x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male