Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 377.7 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 19.91% | 8.03x |
| Cape Cod News Readers | 12.23% | 5.25x |
| UConn Huskies Fans | 9.01% | 4.61x |
| Burger Enthusiast | 0.12% | 4.00x |
| New England Patriots Fans | 8.14% | 3.76x |
| Summer Festivals and Fairs Visitors | 8.31% | 3.67x |
| Christmas Celebration Researchers | 9.13% | 3.59x |
| Vermont Trip Planners | 7.80% | 3.47x |
| Canoeing and Kayaking Enthusiasts | 7.68% | 3.37x |
| Boston Bruins Fans | 6.62% | 3.29x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.26% | 17.20x |
| Supreme | 0.31% | 13.94x |
| Everlane | 0.31% | 12.73x |
| Uniqlo | 4.05% | 12.25x |
| Intermix | 1.73% | 11.00x |
| Ann Taylor | 4.25% | 9.30x |
| Calvin Klein | 0.80% | 9.26x |
| Dressbarn | 8.24% | 9.05x |
| Ralph Lauren | 2.89% | 9.03x |
| Saint Laurent Paris | 1.53% | 8.91x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 4.52% | 17.55x |
| Online Games | 2.54% | 14.25x |
| Hudson Valley New York Media | 2.78% | 6.75x |
| New York City Family & Activity Cluster | 4.71% | 6.40x |
| New England Universities | 1.81% | 5.36x |
| Connecticut News | 10.73% | 5.30x |
| Boston Cluster | 16.67% | 5.24x |
| New England & Ivy League Sports | 0.82% | 4.97x |
| New York City Real Estate Research Cluster | 1.96% | 4.54x |
| Instagram Management | 0.06% | 4.30x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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