Dstillery Audiences

STOP & SHOP

Audience Size: 80.4 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 80.4 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 6.39% 9.32x
Boston Trip Planners 7.74% 7.99x
North East State Fair Visitors 15.71% 7.87x
School Closings Updates Readers 7.52% 7.08x
UConn Huskies Fans 5.11% 5.88x
Modern Art Museum Researchers 3.31% 5.03x
Vermont Trip Planners 4.81% 3.63x
Boston Bruins Fans 4.96% 3.53x
Waterfront Vacationers 3.61% 3.50x
New England Patriots Fans 6.62% 3.28x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 0.67% 16.32x
Dressbarn 2.98% 11.42x
Uniqlo 0.66% 11.22x
Old Navy 5.44% 9.04x
Abercrombie & Fitch 0.72% 8.05x
Zara 0.84% 7.38x
Banana Republic 1.78% 7.37x
Brooks Brothers 0.83% 7.09x
The Childrens Place 2.17% 6.84x
Hugo Boss 1.05% 6.81x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Online Games.

Content Affinity Composition Index
Online Games 1.20% 17.04x
Rhode Island Cluster 4.06% 16.71x
Connecticut News 5.79% 9.61x
Boston Cluster 12.11% 6.55x
New York City Family & Activity Cluster 3.31% 6.20x
French News & Gossip Cluster 0.15% 5.86x
Online Mini Game Players 0.38% 5.35x
Hudson Valley New York Media 0.98% 4.81x
NYC Tourist Attractions 0.38% 4.09x
Crossword & Puzzle Players 0.30% 3.89x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female