Dstillery Audiences

STOP & SHOP

Audience Size: 421.3 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 421.3 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 15.81% 6.84x
Cape Cod News Readers 9.38% 4.71x
UConn Huskies Fans 7.86% 4.20x
New England Patriots Fans 7.73% 3.52x
Boston Trip Planners 5.72% 2.95x
Boston Bruins Fans 5.76% 2.94x
Vermont Trip Planners 5.98% 2.82x
New York Rangers Fans 5.72% 2.81x
Summer Festivals and Fairs Visitors 6.43% 2.81x
Canoeing and Kayaking Enthusiasts 5.72% 2.68x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.90% 16.68x
Supreme 0.38% 14.42x
Everlane 0.27% 12.45x
Uniqlo 3.36% 11.79x
Intermix 1.77% 11.02x
Ralph Lauren 2.60% 10.10x
Ann Taylor 4.04% 9.23x
Dressbarn 7.87% 8.69x
Calvin Klein 0.70% 8.17x
Brooks Brothers 4.81% 8.15x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Online Games.

Content Affinity Composition Index
Online Games 2.28% 13.99x
Rhode Island Cluster 2.90% 12.92x
Hudson Valley New York Media 2.23% 5.50x
Boston Cluster 15.10% 5.13x
Poland Cluster 0.22% 5.06x
Scientology 0.05% 5.02x
New Hampshire News 1.47% 4.77x
Connecticut News 8.66% 4.62x
Sports Apparel 0.13% 4.62x
New York City Family & Activity Cluster 3.89% 4.34x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male