Dstillery Audiences

STOP & SHOP

Audience Size: 101.9 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 101.9 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.75% 9.43x
School Closings Updates Readers 6.83% 8.70x
Cape Cod News Readers 10.91% 7.64x
Major Airline Customers 8.23% 4.93x
UConn Huskies Fans 6.09% 4.66x
Stay-at-Home Parents 8.97% 4.58x
Vermont Trip Planners 7.36% 4.54x
Portuguese Food Enthusiasts 7.63% 4.49x
New York City Events Researchers 5.22% 4.38x
New England Patriots Fans 7.70% 4.24x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 0.72% 12.98x
Charlotte Russe 0.45% 7.82x
Uniqlo 0.43% 7.19x
Ralph Lauren 1.21% 7.06x
Intermix 0.13% 6.30x
Club Monaco 0.26% 6.00x
Dressbarn 2.74% 5.00x
Brooks Brothers 1.02% 4.95x
Talbots 2.00% 4.85x
Patagonia 0.26% 4.61x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 6.36% 22.20x
Online Games 2.01% 13.81x
Video Content Sites 0.89% 8.48x
Brazil & Portugal News 0.40% 8.14x
New England Universities 0.67% 7.57x
New York City Family & Activity Cluster 6.16% 7.37x
New York City Education & News Cluster 0.74% 6.74x
New England & Ivy League Sports 0.27% 6.66x
Boston Cluster 17.34% 5.20x
RPG Games 0.33% 5.16x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female