Dstillery Audiences

STOP & SHOP

Audience Size: 298.9 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 298.9 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 23.51% 12.97x
School Closings Updates Readers 4.45% 11.70x
Cape Cod News Readers 13.72% 9.83x
UConn Huskies Fans 8.85% 6.34x
Portuguese Food Enthusiasts 7.91% 5.76x
Boston Bruins Fans 8.38% 5.48x
New England Patriots Fans 9.91% 5.46x
Christmas Celebration Researchers 9.91% 4.99x
Northeastern Voters 7.68% 4.96x
Summer Festivals and Fairs Visitors 9.96% 4.85x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 2.01% 18.07x
Everlane 0.27% 16.62x
Uniqlo 3.37% 13.63x
Supreme 0.23% 13.08x
Intermix 1.21% 11.45x
Topshop 0.55% 10.60x
Saint Laurent Paris 1.27% 10.07x
Ann Taylor 3.27% 9.88x
Calvin Klein 0.64% 9.61x
Old Navy 16.34% 9.45x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 8.26% 26.60x
Online Games 4.75% 21.16x
New England & Ivy League Sports 0.76% 8.29x
New England Universities 1.64% 8.03x
New York City Family & Activity Cluster 5.51% 6.82x
Hudson Valley New York Media 2.99% 6.66x
Boston Cluster 24.21% 6.65x
Connecticut News 13.36% 6.31x
New York City Education & News Cluster 1.06% 5.67x
Job Interview Process 0.18% 5.61x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female