Dstillery Audiences

STOP & SHOP

Audience Size: 163.6 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 163.6 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 18.44% 9.75x
School Closings Updates Readers 5.46% 9.46x
Cape Cod News Readers 7.86% 6.95x
UConn Huskies Fans 6.33% 5.82x
Major Airline Customers 7.09% 4.87x
Vermont Trip Planners 6.16% 4.83x
Stay-at-Home Parents 7.91% 4.36x
New York City Events Researchers 4.36% 4.24x
New England Patriots Fans 6.82% 4.09x
Boston Bruins Fans 5.89% 4.01x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 1.59% 10.92x
Charlotte Russe 1.20% 7.76x
Everlane 0.05% 7.68x
Intermix 0.38% 6.10x
Club Monaco 0.66% 5.48x
Ralph Lauren 2.47% 5.13x
Ann Taylor 1.52% 4.72x
Uniqlo 0.75% 4.67x
Talbots 4.90% 4.38x
Brooks Brothers 2.32% 4.10x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 6.00% 21.56x
Online Games 2.24% 17.55x
New England Universities 0.65% 12.23x
New York City Family & Activity Cluster 5.84% 7.63x
Hudson Valley New York Media 2.02% 7.46x
New York City Real Estate Research Cluster 1.58% 6.64x
New York City Education & News Cluster 0.49% 6.21x
NYC Tourist Attractions 0.49% 6.09x
Connecticut News 7.15% 5.84x
New England & Ivy League Sports 0.16% 5.53x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female