Explore the Stop & Shop Audience
Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 412 thousand unique devices whose actions qualify for the Stop & Shop audience.
INTERESTS
The Stop & Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stop & Shop audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 9.23% | 5.38x |
| Cape Cod News Readers | 10.53% | 5.25x |
| New England Patriots Fans | 7.71% | 3.78x |
| Christmas Celebration Researchers | 7.39% | 3.50x |
| Boston Bruins Fans | 6.14% | 3.26x |
| Summer Festivals and Fairs Visitors | 6.97% | 3.23x |
| Vermont Trip Planners | 6.60% | 3.22x |
| Northeastern Voters | 6.46% | 3.12x |
| Boston Trip Planners | 5.96% | 3.07x |
| Portuguese Food Enthusiasts | 5.59% | 3.00x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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APPAREL RETAILERS
The Stop & Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.57% | 15.71x |
| Supreme | 0.52% | 11.80x |
| Intermix | 1.83% | 11.80x |
| Uniqlo | 2.74% | 11.02x |
| Everlane | 0.20% | 9.99x |
| Ann Taylor | 7.81% | 8.77x |
| Ralph Lauren | 1.88% | 8.33x |
| Armani | 4.83% | 7.92x |
| The Childrens Place | 8.79% | 7.88x |
| J. Crew | 5.57% | 7.87x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stop & Shop audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.04% | 20.27x |
| Online Games | 2.82% | 14.72x |
| Handyman Tools | 0.02% | 14.52x |
| Rhode Island Cluster | 4.29% | 14.35x |
| Canada Online Shopping Cluster | 0.09% | 9.25x |
| England Tourism | 0.05% | 8.62x |
| Bulgaria Cluster | 0.09% | 8.46x |
| Quebec Job Seeker Cluster | 0.05% | 8.21x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.82x |
| Local & Travel England - North Midlands | 0.02% | 7.41x |
Composition Percentage:
The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
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DEMOGRAPHICS
The Stop & Shop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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