Dstillery Audiences

STOP & SHOP

Audience Size: 89.5 Thousand Devices

Explore the Stop & Shop Audience

Below you'll find more information about the Stop & Shop audience, broken down in different categories based on their digital and physical behaviors. These are 89.5 thousand unique devices whose actions qualify for the Stop & Shop audience.

Dstillery Crafted Audiences

INTERESTS

The Stop & Shop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stop & Shop audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 9.26% 11.20x
North East State Fair Visitors 21.15% 10.02x
Cape Cod News Readers 13.77% 8.04x
UConn Huskies Fans 10.00% 6.43x
New England Patriots Fans 10.66% 5.38x
Boston Bruins Fans 8.69% 5.02x
Boston Trip Planners 7.21% 4.80x
Vermont Trip Planners 7.38% 4.76x
Portuguese Food Enthusiasts 6.97% 4.58x
Boston Red Sox Fans 9.02% 4.52x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Interest attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stop & Shop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stop & Shop audience is LL Bean.

Location Composition Index
LL Bean 0.87% 20.82x
Uniqlo 0.37% 11.44x
Ann Taylor 0.84% 10.27x
Charlotte Russe 0.44% 9.11x
Dressbarn 4.66% 8.28x
Club Monaco 0.22% 7.78x
Talbots 3.07% 6.85x
Patagonia 0.37% 6.74x
Brooks Brothers 1.13% 6.59x
Intermix 0.12% 6.33x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Location attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stop & Shop audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 8.36% 23.07x
Online Games 4.10% 17.29x
New England Universities 1.72% 11.19x
NYC Tourist Attractions 1.56% 8.30x
New York City Family & Activity Cluster 7.54% 8.17x
New England & Ivy League Sports 0.41% 7.51x
Book Publishers 0.41% 6.87x
Hudson Valley New York Media 3.03% 5.81x
Connecticut News 13.36% 5.72x
Internet Service Provider Sites 0.25% 5.51x
Composition Percentage: The overlap percentage between the Stop & Shop audience and the Content Affinity attribute.
Index: A comparison of the Stop & Shop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stop & Shop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female