Dstillery Audiences

STRIPES

Audience Size: 666.4 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 666.4 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 14.38% 6.46x
Houston Trip Planners 9.90% 4.26x
Dallas Cowboys Fans 7.77% 3.79x
Texas Energy Providers 7.66% 3.77x
Texas AM Aggies Fans 5.59% 3.26x
Readers of Mexican Content 4.66% 2.76x
Houston Astros Fans 4.54% 2.73x
Southern Central Voters 4.34% 2.56x
Austin Trip Planners 6.08% 2.48x
Countdown to the Beach Travelers 0.02% 2.27x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 3.80% 4.56x
Carhartt 2.57% 3.98x
Lane Bryant 3.42% 3.91x
Topshop 0.22% 3.65x
Aeropostale 2.68% 3.57x
The Childrens Place 4.37% 3.49x
Journeys 2.95% 3.26x
Zumiez 3.33% 3.06x
Charlotte Russe 1.94% 3.04x
Jos A. Bank Clothiers 2.66% 2.98x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 19.43x
Texas News 12.48% 14.66x
Northern Texas Cluster 9.44% 14.61x
Watches & Jewelry 0.01% 14.42x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 13.12x
Canada News 0.01% 12.75x
Decoration & Fabric 0.02% 12.11x
Handyman Tools 0.01% 11.33x
Texas Sporting & Outdoors Cluster 0.19% 8.22x
Barcode Site & App Users 0.02% 6.95x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female