Dstillery Audiences

STRIPES

Audience Size: 438.6 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 438.6 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 22.76% 9.17x
Houston Trip Planners 12.50% 5.34x
Texas Longhorn Fans 11.27% 5.21x
Dallas Cowboys Fans 12.02% 5.13x
Cowboy Boots Shoppers 13.33% 5.13x
Texas State Fairs 12.11% 4.87x
AT&T Wireless Customers 0.18% 4.75x
Texas County and Local Fair Visitors 11.18% 4.61x
Texas Energy Providers 10.04% 4.54x
Houston Astros Fans 8.11% 4.27x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 5.26% 4.82x
Lane Bryant 3.99% 4.64x
Maurices 0.18% 4.38x
Carhartt 23.19% 4.32x
Aeropostale 5.16% 4.31x
The Childrens Place 7.37% 4.28x
Ann Taylor 1.30% 3.93x
Express Outlets 0.65% 3.54x
Journeys 6.36% 3.51x
Express 4.61% 3.40x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 20.92% 15.99x
Northern Texas Cluster 13.46% 12.64x
Austin Cluster 4.96% 5.91x
Texas Media 11.80% 5.50x
Oil & Energy 0.39% 4.67x
Texas University Athletics 2.68% 4.39x
Higher-End Fashion Brands 0.07% 4.07x
Mexico Cluster 1.71% 3.97x
New Mexico News 2.76% 3.68x
East Texas Cluster 1.32% 3.63x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female