Dstillery Audiences

STRIPES

Audience Size: 128.8 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 128.8 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 11.60% 4.87x
AT&T Wireless Customers 0.18% 4.75x
Texas Energy Providers 7.05% 4.59x
Texas State Fairs 7.93% 4.45x
Dallas Cowboys Fans 5.58% 4.38x
Texas Longhorn Fans 5.29% 3.98x
Houston Astros Fans 4.41% 3.87x
Readers of Mexican Content 6.61% 3.81x
Cowboy Boots Shoppers 7.93% 3.71x
Readers of Hispanic Content 2.94% 3.57x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Zara.

Location Composition Index
Zara 0.87% 7.98x
Ann Taylor 0.69% 5.98x
Aeropostale 3.94% 5.29x
The Childrens Place 6.04% 5.16x
Buckle 3.83% 4.57x
Michael Kors 1.79% 4.37x
Express Outlets 0.54% 4.16x
Saint Laurent Paris 0.08% 4.15x
Express 3.23% 3.82x
Journeys 4.43% 3.69x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 7.20% 14.17x
Texas News 8.66% 13.32x
Mexico Cluster 1.62% 8.40x
Spanish Lifestyle & Health 0.19% 5.51x
Latin American News 0.73% 4.91x
Spain News 1.62% 4.50x
New Mexico News 1.47% 4.37x
Texas Media 5.14% 4.28x
Austin Cluster 1.91% 4.20x
Higher-End Fashion Brands 0.07% 4.07x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male