Explore the Stripes Audience
Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 670 thousand unique devices whose actions qualify for the Stripes audience.
INTERESTS
The Stripes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stripes audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 17.08% | 6.24x |
| Texas County and Local Fair Visitors | 11.02% | 4.27x |
| Houston Trip Planners | 11.19% | 4.13x |
| Texas State Fairs | 10.31% | 3.84x |
| Dallas Cowboys Fans | 9.48% | 3.84x |
| Texas Energy Providers | 9.33% | 3.75x |
| Houston Astros Fans | 6.80% | 3.05x |
| Texas AM Aggies Fans | 6.18% | 2.67x |
| Readers of Mexican Content | 5.07% | 2.58x |
| Austin Trip Planners | 7.15% | 2.52x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
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APPAREL RETAILERS
The Stripes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.
| Location | Composition | Index |
| Buckle | 4.87% | 4.34x |
| Lane Bryant | 3.58% | 3.86x |
| Aeropostale | 3.98% | 3.85x |
| The Childrens Place | 5.64% | 3.54x |
| Journeys | 3.59% | 3.45x |
| Topshop | 0.28% | 3.34x |
| Charlotte Russe | 2.66% | 3.14x |
| Zumiez | 4.02% | 3.06x |
| Jos A. Bank Clothiers | 2.69% | 2.86x |
| American Eagle Outfitters | 4.23% | 2.85x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stripes audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 13.59% | 15.91x |
| Northern Texas Cluster | 9.64% | 14.19x |
| Texas Sporting & Outdoors Cluster | 0.21% | 13.34x |
| Texas Media | 9.32% | 5.69x |
| Austin Cluster | 3.00% | 5.11x |
| East Texas Cluster | 1.25% | 5.01x |
| Texas University Athletics | 2.67% | 4.75x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 4.37x |
| Mexico Cluster | 1.74% | 4.22x |
| New Mexico News | 2.24% | 4.07x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
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DEMOGRAPHICS
The Stripes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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