Dstillery Audiences

STRIPES

Audience Size: 341 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 341 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 8.99% 5.92x
Houston Trip Planners 7.30% 5.18x
Texas Energy Providers 5.18% 4.20x
Dallas Cowboys Fans 4.35% 3.49x
Texas AM Aggies Fans 3.37% 3.05x
Southern Central Voters 3.13% 2.78x
Austin Trip Planners 3.81% 2.73x
Readers of Mexican Content 3.79% 2.65x
Houston Activity Researchers 2.65% 2.55x
Houston Astros Fans 2.65% 2.55x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is The Childrens Place.

Location Composition Index
The Childrens Place 4.11% 5.69x
Lane Bryant 3.10% 5.21x
Carhartt 14.60% 5.06x
Columbia 0.56% 4.48x
Charlotte Russe 1.14% 4.43x
Aeropostale 1.81% 4.07x
Coach 2.77% 3.58x
Dressbarn 1.94% 3.55x
Jos A. Bank Clothiers 1.69% 3.49x
Old Navy 2.72% 3.47x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 5.38% 13.63x
Texas News 6.63% 13.01x
Texas Media 6.02% 6.84x
Texas University Athletics 1.99% 5.30x
Mexico Cluster 1.12% 4.25x
New Mexico News 1.34% 3.98x
Austin Cluster 1.50% 3.76x
Oil & Energy 0.31% 3.38x
East Texas Cluster 0.45% 3.36x
Spanish Health & Wellness 0.62% 2.78x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female