Dstillery Audiences

STRIPES

Audience Size: 195.1 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 195.1 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 20.07% 7.34x
Houston Trip Planners 13.75% 5.43x
Texas Longhorn Fans 12.49% 5.05x
Texas Energy Providers 11.54% 4.85x
AT&T Wireless Customers 0.18% 4.75x
Texas County and Local Fair Visitors 12.86% 4.64x
Burger Enthusiast 9.43% 4.55x
Dallas Cowboys Fans 11.28% 4.33x
Texas State Fairs 12.12% 4.30x
Houston Astros Fans 8.54% 3.83x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Zara.

Location Composition Index
Zara 0.57% 7.45x
Ann Taylor 0.54% 6.57x
Lane Bryant 2.83% 4.59x
The Childrens Place 3.54% 4.19x
Michael Kors 1.14% 4.04x
Aeropostale 1.98% 4.03x
Express 2.13% 3.75x
Buckle 2.04% 3.73x
Journeys 2.78% 3.40x
Gap 1.83% 3.38x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 17.81% 11.95x
Northern Texas Cluster 12.75% 10.69x
Austin Cluster 7.53% 6.54x
Spanish Lifestyle & Health 0.42% 6.39x
Mexico Cluster 1.74% 4.94x
East Texas Cluster 2.05% 4.77x
Texas University Athletics 3.48% 4.68x
Texas Media 13.80% 4.45x
New Mexico News 3.00% 4.42x
Texas News Cluster 2.42% 4.11x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male