Dstillery Audiences

STRIPES

Audience Size: 175.7 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 175.7 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.18% 4.75x
Houston Trip Planners 5.78% 4.25x
Texas Activity Researchers 5.40% 3.98x
Houston Activity Researchers 6.64% 3.94x
Texas County and Local Fair Visitors 9.75% 3.90x
Austin Trip Planners 3.68% 3.51x
Dallas Mavericks Fans 5.31% 3.47x
Texas State Fairs 8.94% 3.36x
Latin TV Enthusiasts 13.43% 3.28x
Texas Longhorn Fans 5.35% 3.04x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Gymboree.

Location Composition Index
Gymboree 2.71% 5.74x
The Childrens Place 1.15% 5.27x
Aeropostale 1.51% 4.35x
Zara 0.39% 4.02x
Hollister 0.71% 3.87x
Michael Kors 0.81% 3.82x
Journeys 2.06% 3.79x
Buckle 1.43% 3.79x
Express 1.50% 3.74x
Dressbarn 0.87% 3.21x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 10.47% 13.97x
Northern Texas Cluster 7.46% 11.94x
Texas University Athletics 1.39% 5.87x
Austin Cluster 2.49% 5.49x
Texas Media 6.31% 5.18x
Peru Media 0.33% 4.79x
Mexico Cluster 1.63% 4.58x
Career Cluster A 0.12% 4.50x
Spanish Health & Wellness 0.14% 4.15x
Motorcycle Racing Researchers 0.14% 3.61x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male