Explore the Stripes Audience
Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 307 thousand unique devices whose actions qualify for the Stripes audience.
INTERESTS
The Stripes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stripes audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 24.83% | 8.77x |
| Texas Longhorn Fans | 13.49% | 5.58x |
| Houston Trip Planners | 13.41% | 5.44x |
| Texas Energy Providers | 12.05% | 5.12x |
| Dallas Cowboys Fans | 13.52% | 5.11x |
| Texas County and Local Fair Visitors | 13.52% | 5.06x |
| Cowboy Boots Shoppers | 14.63% | 4.97x |
| Texas State Fairs | 14.08% | 4.95x |
| Houston Astros Fans | 10.06% | 4.90x |
| AT&T Wireless Customers | 0.18% | 4.75x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Curious about what else the Stripes audience is interested in?
Sign Up
APPAREL RETAILERS
The Stripes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stripes audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.25% | 4.99x |
| Lane Bryant | 3.21% | 4.93x |
| The Childrens Place | 5.36% | 4.36x |
| Buckle | 3.42% | 4.32x |
| Carhartt | 26.40% | 4.32x |
| Aeropostale | 3.60% | 4.30x |
| Ann Taylor | 0.85% | 4.17x |
| Zara | 0.88% | 3.46x |
| Express Outlets | 0.41% | 3.34x |
| Michael Kors | 1.99% | 3.33x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Want to find more of the Stripes audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stripes audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 22.18% | 14.24x |
| Northern Texas Cluster | 13.82% | 10.95x |
| Austin Cluster | 7.30% | 6.54x |
| Spanish Lifestyle & Health | 0.44% | 6.15x |
| Oil & Energy | 0.48% | 5.82x |
| Texas University Athletics | 3.94% | 5.50x |
| Texas Media | 14.74% | 5.44x |
| Mexico Cluster | 2.03% | 4.51x |
| Spanish Health & Wellness | 0.59% | 4.28x |
| Higher-End Fashion Brands | 0.07% | 4.07x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Want to see more of the Content Affinities the Stripes audience visits?
Sign Up
DEMOGRAPHICS
The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Stripes audience?
Sign Up