Dstillery Audiences

STRIPES

Audience Size: 624 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 624 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 19.45% 7.69x
Texas County and Local Fair Visitors 12.03% 5.01x
Houston Trip Planners 11.99% 4.66x
Texas Energy Providers 9.85% 4.41x
Texas State Fairs 10.86% 4.35x
Dallas Cowboys Fans 10.09% 4.28x
Houston Astros Fans 7.58% 3.65x
Texas AM Aggies Fans 6.91% 3.06x
Austin Trip Planners 7.31% 3.04x
San Antonio Spurs Fans 6.02% 2.97x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 5.06% 4.47x
Lane Bryant 3.89% 4.08x
Aeropostale 4.99% 3.97x
The Childrens Place 6.85% 3.69x
Carhartt 6.17% 3.61x
Journeys 4.63% 3.43x
Charlotte Russe 2.89% 3.31x
Topshop 0.28% 3.18x
Zumiez 4.55% 3.12x
Ann Taylor 1.49% 3.12x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 15.62% 16.41x
Northern Texas Cluster 10.27% 14.67x
Texas Sporting & Outdoors Cluster 0.14% 10.99x
Texas Media 10.23% 6.40x
Austin Cluster 3.61% 6.22x
Texas University Athletics 2.94% 5.61x
Spanish Lifestyle & Health 0.28% 4.66x
Mexico Cluster 1.94% 4.50x
East Texas Cluster 0.93% 3.87x
New Mexico News 2.01% 3.55x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female