Dstillery Audiences

STRIPES

Audience Size: 179.7 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 179.7 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 3.64% 4.96x
AT&T Wireless Customers 0.18% 4.75x
Houston Trip Planners 5.07% 4.43x
Texas Activity Researchers 1.30% 4.41x
Latin TV Enthusiasts 12.49% 3.65x
Texas County and Local Fair Visitors 8.46% 3.63x
Texas Longhorn Fans 5.94% 3.54x
Austin Trip Planners 4.25% 3.36x
Texas State Fairs 7.98% 3.32x
Texas Trip Planners 5.59% 3.27x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is The Childrens Place.

Location Composition Index
The Childrens Place 2.51% 4.45x
Aeropostale 1.97% 3.92x
Zara 0.38% 3.88x
Michael Kors 0.99% 3.27x
Buckle 1.77% 3.25x
Gymboree 1.67% 3.18x
Dressbarn 1.08% 3.17x
Lane Bryant 1.24% 3.14x
Carhartt 10.03% 3.10x
Journeys 2.46% 3.08x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 12.62% 14.86x
Northern Texas Cluster 7.85% 11.01x
Texas University Athletics 1.56% 6.03x
Mexico Cluster 1.52% 5.42x
Texas Media 5.81% 4.53x
Austin Cluster 2.60% 4.48x
RPG Games 0.09% 3.72x
Cruise Vacations 0.22% 3.28x
Healthcare - Doctors & Diagnosis 0.06% 2.99x
New Mexico News 1.39% 2.93x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female