Dstillery Audiences

STRIPES

Audience Size: 464.3 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 464.3 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 16.97% 5.62x
AT&T Wireless Customers 0.18% 4.75x
Houston Trip Planners 11.16% 4.53x
Texas Energy Providers 9.63% 4.47x
Texas County and Local Fair Visitors 11.54% 4.35x
Houston Activity Researchers 5.42% 3.90x
Burger Enthusiast 6.50% 3.66x
Cowboy Boots Shoppers 10.01% 3.64x
Readers of Argentinian Content 7.36% 3.50x
Dallas Cowboys Fans 7.74% 3.39x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Aeropostale.

Location Composition Index
Aeropostale 4.81% 2.47x
The Childrens Place 6.77% 2.28x
Saint Laurent Paris 0.15% 2.19x
Lane Bryant 4.17% 2.11x
Zara 0.62% 2.04x
Dressbarn 3.24% 1.95x
Journeys 6.08% 1.91x
Buckle 4.28% 1.90x
Ann Taylor 0.66% 1.88x
Express 4.09% 1.82x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 12.82% 12.17x
Northern Texas Cluster 8.05% 11.10x
Science Education & Academia 0.06% 5.78x
Mexico Cluster 1.52% 5.00x
Austin Cluster 3.93% 4.68x
Texas Media 9.57% 4.62x
Spanish Health & Wellness 0.20% 4.47x
Texas University Athletics 2.13% 4.42x
Higher-End Fashion Brands 0.07% 4.07x
New Mexico News 1.46% 3.45x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female