Dstillery Audiences

STRIPES

Audience Size: 318.4 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 318.4 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.18% 4.75x
Texas Trip Planners 15.83% 4.60x
Latin TV Enthusiasts 12.32% 4.45x
Houston Activity Researchers 4.41% 4.18x
Texas Energy Providers 8.94% 3.79x
Readers of Argentinian Content 8.56% 3.53x
Texas Activity Researchers 1.87% 3.53x
Houston Trip Planners 9.07% 3.39x
Texas County and Local Fair Visitors 8.94% 3.38x
Readers of Honduran Content 8.11% 3.24x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Zara.

Location Composition Index
Zara 0.99% 2.45x
Aeropostale 6.87% 2.39x
Saint Laurent Paris 0.24% 2.35x
The Childrens Place 9.69% 2.29x
Lane Bryant 5.56% 2.03x
Ann Taylor 0.96% 1.92x
Buckle 6.42% 1.91x
Journeys 8.74% 1.89x
Michael Kors 3.29% 1.88x
Express 6.01% 1.85x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 11.29% 11.79x
Northern Texas Cluster 8.88% 10.43x
Mexico Cluster 1.74% 6.37x
Texas Media 7.43% 4.56x
Austin Cluster 3.15% 4.52x
Texas University Athletics 1.42% 4.28x
Spain News - Madrid & Seville 0.80% 4.05x
Gossip & Entertainment 0.45% 3.58x
Spanish Health & Wellness 0.13% 3.50x
Latin American News 1.29% 3.30x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male