Dstillery Audiences

STRIPES

Audience Size: 524.5 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 524.5 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 9.84% 6.53x
Houston Trip Planners 7.19% 4.91x
Dallas Cowboys Fans 4.86% 4.14x
Texas Energy Providers 5.26% 4.12x
Texas AM Aggies Fans 3.55% 3.40x
Houston Astros Fans 3.19% 3.13x
Southern Central Voters 3.00% 2.81x
Houston Activity Researchers 2.74% 2.74x
Billiards Enthusiasts 3.20% 2.55x
Austin Trip Planners 3.80% 2.53x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 1.47% 5.31x
Carhartt 11.06% 5.14x
Lane Bryant 3.68% 4.78x
The Childrens Place 3.26% 4.04x
Aeropostale 1.66% 3.79x
Jos A. Bank Clothiers 2.39% 3.59x
Coach 3.02% 3.55x
Columbia 0.61% 3.51x
Charlotte Russe 1.09% 3.47x
Express Outlets 0.32% 3.38x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 8.35% 15.48x
Northern Texas Cluster 5.82% 13.84x
Texas University Athletics 2.62% 6.09x
Texas Media 6.07% 5.87x
Austin Cluster 2.01% 4.52x
Car Forums 2.15% 1.51x
Career Cluster A 3.05% 1.10x
Chain Restaurants 1.66% 1.08x
Phone & Business Information Searchers 3.69% 1.04x
Plants & Gardening 1.53% 1.04x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female