Dstillery Audiences

STRIPES

Audience Size: 164.1 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 164.1 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 8.29% 6.85x
Houston Trip Planners 6.77% 5.90x
Texas Energy Providers 4.81% 5.39x
Dallas Cowboys Fans 4.83% 4.55x
Texas AM Aggies Fans 3.77% 4.14x
Houston Astros Fans 3.89% 4.07x
Austin Trip Planners 3.79% 3.54x
Southern Central Voters 2.89% 3.25x
Billiards Enthusiasts 3.29% 3.18x
Louisiana Trip Planners 2.76% 2.79x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Columbia.

Location Composition Index
Columbia 0.44% 5.82x
Lane Bryant 1.78% 5.41x
Carhartt 8.57% 5.18x
Aeropostale 1.26% 4.52x
Charlotte Russe 0.64% 4.07x
Old Navy 1.64% 3.73x
Dressbarn 1.11% 3.70x
LOFT 0.91% 3.68x
Coach 1.45% 3.59x
Chicos 1.15% 3.54x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 7.09% 15.20x
Northern Texas Cluster 5.05% 14.54x
Texas Media 5.88% 8.31x
Texas University Athletics 2.26% 6.97x
Austin Cluster 2.20% 5.72x
Mexico Cluster 0.96% 4.23x
East Texas Cluster 0.48% 4.21x
New Mexico News 1.18% 4.04x
Spain News 0.98% 2.94x
Texas News Cluster 1.00% 2.38x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female