Explore the Stripes Audience
Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 341 thousand unique devices whose actions qualify for the Stripes audience.
INTERESTS
The Stripes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stripes audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 8.99% | 5.92x |
| Houston Trip Planners | 7.30% | 5.18x |
| Texas Energy Providers | 5.18% | 4.20x |
| Dallas Cowboys Fans | 4.35% | 3.49x |
| Texas AM Aggies Fans | 3.37% | 3.05x |
| Southern Central Voters | 3.13% | 2.78x |
| Austin Trip Planners | 3.81% | 2.73x |
| Readers of Mexican Content | 3.79% | 2.65x |
| Houston Activity Researchers | 2.65% | 2.55x |
| Houston Astros Fans | 2.65% | 2.55x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
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APPAREL RETAILERS
The Stripes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stripes audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 4.11% | 5.69x |
| Lane Bryant | 3.10% | 5.21x |
| Carhartt | 14.60% | 5.06x |
| Columbia | 0.56% | 4.48x |
| Charlotte Russe | 1.14% | 4.43x |
| Aeropostale | 1.81% | 4.07x |
| Coach | 2.77% | 3.58x |
| Dressbarn | 1.94% | 3.55x |
| Jos A. Bank Clothiers | 1.69% | 3.49x |
| Old Navy | 2.72% | 3.47x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stripes audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 5.38% | 13.63x |
| Texas News | 6.63% | 13.01x |
| Texas Media | 6.02% | 6.84x |
| Texas University Athletics | 1.99% | 5.30x |
| Mexico Cluster | 1.12% | 4.25x |
| New Mexico News | 1.34% | 3.98x |
| Austin Cluster | 1.50% | 3.76x |
| Oil & Energy | 0.31% | 3.38x |
| East Texas Cluster | 0.45% | 3.36x |
| Spanish Health & Wellness | 0.62% | 2.78x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
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DEMOGRAPHICS
The Stripes audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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