Dstillery Audiences

STRIPES

Audience Size: 98.5 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 98.5 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 17.14% 6.04x
Texas Energy Providers 11.43% 4.89x
Houston Trip Planners 11.90% 4.86x
AT&T Wireless Customers 0.18% 4.75x
Texas County and Local Fair Visitors 10.00% 3.71x
Texas Longhorn Fans 8.89% 3.69x
Readers of Argentinian Content 6.67% 3.51x
Cowboy Boots Shoppers 10.32% 3.44x
Houston Activity Researchers 5.71% 3.39x
Dallas Cowboys Fans 8.25% 3.24x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.10% 4.62x
Aeropostale 3.55% 4.08x
The Childrens Place 4.55% 3.49x
Buckle 3.30% 3.40x
Express Outlets 0.45% 3.33x
Zara 0.38% 3.30x
Lane Bryant 2.50% 3.25x
Express 3.17% 3.20x
Journeys 4.54% 3.16x
Michael Kors 1.57% 3.11x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 13.81% 12.63x
Northern Texas Cluster 7.78% 9.73x
Mexico Cluster 1.90% 6.33x
Austin Cluster 5.56% 5.55x
Texas University Athletics 2.86% 5.42x
Latin American Spanish Language News 0.95% 5.27x
Los Angeles Tourism 0.48% 4.89x
Texas Media 10.63% 4.67x
Higher-End Fashion Brands 0.07% 4.07x
Gossip & Entertainment 0.48% 3.96x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male