Explore the Stripes Audience
Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 524.5 thousand unique devices whose actions qualify for the Stripes audience.
INTERESTS
The Stripes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stripes audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 9.84% | 6.53x |
| Houston Trip Planners | 7.19% | 4.91x |
| Dallas Cowboys Fans | 4.86% | 4.14x |
| Texas Energy Providers | 5.26% | 4.12x |
| Texas AM Aggies Fans | 3.55% | 3.40x |
| Houston Astros Fans | 3.19% | 3.13x |
| Southern Central Voters | 3.00% | 2.81x |
| Houston Activity Researchers | 2.74% | 2.74x |
| Billiards Enthusiasts | 3.20% | 2.55x |
| Austin Trip Planners | 3.80% | 2.53x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
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APPAREL RETAILERS
The Stripes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.
| Location | Composition | Index |
| Buckle | 1.47% | 5.31x |
| Carhartt | 11.06% | 5.14x |
| Lane Bryant | 3.68% | 4.78x |
| The Childrens Place | 3.26% | 4.04x |
| Aeropostale | 1.66% | 3.79x |
| Jos A. Bank Clothiers | 2.39% | 3.59x |
| Coach | 3.02% | 3.55x |
| Columbia | 0.61% | 3.51x |
| Charlotte Russe | 1.09% | 3.47x |
| Express Outlets | 0.32% | 3.38x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stripes audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 8.35% | 15.48x |
| Northern Texas Cluster | 5.82% | 13.84x |
| Texas University Athletics | 2.62% | 6.09x |
| Texas Media | 6.07% | 5.87x |
| Austin Cluster | 2.01% | 4.52x |
| Car Forums | 2.15% | 1.51x |
| Career Cluster A | 3.05% | 1.10x |
| Chain Restaurants | 1.66% | 1.08x |
| Phone & Business Information Searchers | 3.69% | 1.04x |
| Plants & Gardening | 1.53% | 1.04x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
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DEMOGRAPHICS
The Stripes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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