Dstillery Audiences

STRIPES

Audience Size: 288.8 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 288.8 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 18.60% 5.68x
Texas Energy Providers 13.00% 4.82x
AT&T Wireless Customers 0.18% 4.75x
Houston Trip Planners 13.00% 4.46x
Texas County and Local Fair Visitors 13.52% 4.30x
Readers of Argentinian Content 7.41% 3.96x
Cowboy Boots Shoppers 11.41% 3.89x
Burger Enthusiast 8.04% 3.86x
Readers of Mexican Content 8.37% 3.86x
Houston Activity Researchers 6.67% 3.66x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Aeropostale.

Location Composition Index
Aeropostale 1.57% 2.62x
Lane Bryant 1.18% 2.14x
The Childrens Place 2.00% 2.12x
Saint Laurent Paris 0.04% 2.02x
Journeys 2.02% 2.01x
Buckle 1.31% 1.90x
Express 1.33% 1.90x
Zara 0.18% 1.85x
Express Outlets 0.20% 1.84x
Michael Kors 0.69% 1.83x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 15.78% 13.21x
Northern Texas Cluster 9.11% 10.15x
Mexico Cluster 1.70% 5.42x
Custom Printing 0.11% 5.33x
Austin Cluster 5.41% 4.97x
Spanish Health & Wellness 0.19% 4.77x
Texas Media 11.60% 4.57x
Higher-End Fashion Brands 0.07% 4.07x
Texas University Athletics 2.37% 3.99x
Toys Shopping 0.07% 3.97x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male