Dstillery Audiences

STRIPES

Audience Size: 540.5 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 540.5 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 14.93% 7.05x
Houston Trip Planners 9.81% 4.61x
Dallas Cowboys Fans 8.66% 4.10x
Texas Energy Providers 7.99% 3.78x
Texas AM Aggies Fans 6.17% 3.10x
Austin Trip Planners 6.94% 2.90x
Readers of Mexican Content 4.40% 2.62x
Readers of Honduran Content 4.02% 2.61x
Houston Activity Researchers 4.69% 2.48x
Countdown to the Beach Travelers 0.02% 2.27x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 3.34% 4.73x
Topshop 0.22% 4.62x
Carhartt 7.21% 4.34x
Lane Bryant 3.79% 3.92x
The Childrens Place 3.98% 3.57x
Express Outlets 0.50% 3.20x
Aeropostale 1.98% 3.17x
Journeys 2.75% 3.10x
Jos A. Bank Clothiers 3.14% 3.06x
Eddie Bauer 1.06% 3.03x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 19.43x
Watches & Jewelry 0.01% 14.42x
Texas News 14.83% 14.32x
Northern Texas Cluster 11.29% 13.84x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 13.12x
Canada News 0.01% 12.75x
Decoration & Fabric 0.02% 12.11x
Texas Off-Roading 0.10% 10.87x
Texas Sporting & Outdoors Cluster 0.24% 9.44x
Quinceanera Planning 0.02% 7.95x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female