Dstillery Audiences

STRIPES

Audience Size: 572 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 572 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 18.11% 6.72x
Texas State Fairs 10.52% 4.32x
Texas County and Local Fair Visitors 10.34% 4.16x
Houston Trip Planners 10.95% 4.01x
Dallas Cowboys Fans 9.43% 4.01x
Texas Energy Providers 8.77% 3.54x
Houston Astros Fans 6.83% 3.02x
Texas AM Aggies Fans 6.25% 2.66x
Readers of Honduran Content 4.85% 2.61x
Billiards Enthusiasts 6.03% 2.47x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 5.71% 4.63x
Lane Bryant 4.37% 4.36x
Aeropostale 5.81% 4.11x
Carhartt 15.60% 4.02x
The Childrens Place 8.12% 3.99x
Ann Taylor 1.65% 3.62x
Journeys 6.37% 3.51x
Charlotte Russe 2.22% 3.42x
Express 4.92% 3.18x
Express Outlets 0.72% 3.18x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 14.82% 18.16x
Northern Texas Cluster 9.37% 15.00x
Austin Cluster 3.31% 5.95x
Texas Media 7.45% 5.30x
Texas University Athletics 2.65% 5.11x
East Texas Cluster 0.96% 4.49x
Mexico Cluster 1.67% 4.27x
Sports - Golf, Hunting, Fishing 0.07% 3.98x
Oil & Energy 0.38% 3.96x
Spanish Lifestyle & Health 0.20% 3.82x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female