Explore the Stripes Audience
Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 318.4 thousand unique devices whose actions qualify for the Stripes audience.
INTERESTS
The Stripes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stripes audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.18% | 4.75x |
| Texas Trip Planners | 15.83% | 4.60x |
| Latin TV Enthusiasts | 12.32% | 4.45x |
| Houston Activity Researchers | 4.41% | 4.18x |
| Texas Energy Providers | 8.94% | 3.79x |
| Readers of Argentinian Content | 8.56% | 3.53x |
| Texas Activity Researchers | 1.87% | 3.53x |
| Houston Trip Planners | 9.07% | 3.39x |
| Texas County and Local Fair Visitors | 8.94% | 3.38x |
| Readers of Honduran Content | 8.11% | 3.24x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
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APPAREL RETAILERS
The Stripes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stripes audience is Zara.
| Location | Composition | Index |
| Zara | 0.99% | 2.45x |
| Aeropostale | 6.87% | 2.39x |
| Saint Laurent Paris | 0.24% | 2.35x |
| The Childrens Place | 9.69% | 2.29x |
| Lane Bryant | 5.56% | 2.03x |
| Ann Taylor | 0.96% | 1.92x |
| Buckle | 6.42% | 1.91x |
| Journeys | 8.74% | 1.89x |
| Michael Kors | 3.29% | 1.88x |
| Express | 6.01% | 1.85x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stripes audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 11.29% | 11.79x |
| Northern Texas Cluster | 8.88% | 10.43x |
| Mexico Cluster | 1.74% | 6.37x |
| Texas Media | 7.43% | 4.56x |
| Austin Cluster | 3.15% | 4.52x |
| Texas University Athletics | 1.42% | 4.28x |
| Spain News - Madrid & Seville | 0.80% | 4.05x |
| Gossip & Entertainment | 0.45% | 3.58x |
| Spanish Health & Wellness | 0.13% | 3.50x |
| Latin American News | 1.29% | 3.30x |
Composition Percentage:
The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
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DEMOGRAPHICS
The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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