Dstillery Audiences

STRIPES

Audience Size: 307 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 307 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 24.83% 8.77x
Texas Longhorn Fans 13.49% 5.58x
Houston Trip Planners 13.41% 5.44x
Texas Energy Providers 12.05% 5.12x
Dallas Cowboys Fans 13.52% 5.11x
Texas County and Local Fair Visitors 13.52% 5.06x
Cowboy Boots Shoppers 14.63% 4.97x
Texas State Fairs 14.08% 4.95x
Houston Astros Fans 10.06% 4.90x
AT&T Wireless Customers 0.18% 4.75x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Maurices.

Location Composition Index
Maurices 1.25% 4.99x
Lane Bryant 3.21% 4.93x
The Childrens Place 5.36% 4.36x
Buckle 3.42% 4.32x
Carhartt 26.40% 4.32x
Aeropostale 3.60% 4.30x
Ann Taylor 0.85% 4.17x
Zara 0.88% 3.46x
Express Outlets 0.41% 3.34x
Michael Kors 1.99% 3.33x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 22.18% 14.24x
Northern Texas Cluster 13.82% 10.95x
Austin Cluster 7.30% 6.54x
Spanish Lifestyle & Health 0.44% 6.15x
Oil & Energy 0.48% 5.82x
Texas University Athletics 3.94% 5.50x
Texas Media 14.74% 5.44x
Mexico Cluster 2.03% 4.51x
Spanish Health & Wellness 0.59% 4.28x
Higher-End Fashion Brands 0.07% 4.07x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female