Dstillery Audiences

STRIPES

Audience Size: 670 Thousand Devices

Explore the Stripes Audience

Below you'll find more information about the Stripes audience, broken down in different categories based on their digital and physical behaviors. These are 670 thousand unique devices whose actions qualify for the Stripes audience.

Dstillery Crafted Audiences

INTERESTS

The Stripes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stripes audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 17.08% 6.24x
Texas County and Local Fair Visitors 11.02% 4.27x
Houston Trip Planners 11.19% 4.13x
Texas State Fairs 10.31% 3.84x
Dallas Cowboys Fans 9.48% 3.84x
Texas Energy Providers 9.33% 3.75x
Houston Astros Fans 6.80% 3.05x
Texas AM Aggies Fans 6.18% 2.67x
Readers of Mexican Content 5.07% 2.58x
Austin Trip Planners 7.15% 2.52x
Composition Percentage: The overlap percentage between the Stripes audience and the Interest attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stripes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stripes audience is Buckle.

Location Composition Index
Buckle 4.87% 4.34x
Lane Bryant 3.58% 3.86x
Aeropostale 3.98% 3.85x
The Childrens Place 5.64% 3.54x
Journeys 3.59% 3.45x
Topshop 0.28% 3.34x
Charlotte Russe 2.66% 3.14x
Zumiez 4.02% 3.06x
Jos A. Bank Clothiers 2.69% 2.86x
American Eagle Outfitters 4.23% 2.85x
Composition Percentage: The overlap percentage between the Stripes audience and the Location attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stripes audience is Texas News.

Content Affinity Composition Index
Texas News 13.59% 15.91x
Northern Texas Cluster 9.64% 14.19x
Texas Sporting & Outdoors Cluster 0.21% 13.34x
Texas Media 9.32% 5.69x
Austin Cluster 3.00% 5.11x
East Texas Cluster 1.25% 5.01x
Texas University Athletics 2.67% 4.75x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 4.37x
Mexico Cluster 1.74% 4.22x
New Mexico News 2.24% 4.07x
Composition Percentage: The overlap percentage between the Stripes audience and the Content Affinity attribute.
Index: A comparison of the Stripes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stripes audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female