Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 97.8 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Post COVID-19 Restaurant Reopening Researchers.
| Interest | Composition | Index |
| Post COVID-19 Restaurant Reopening Researchers | 2.14% | 2.59x |
| Oregon Ducks Fans | 4.00% | 2.40x |
| Oregon Trip Planners | 4.86% | 2.38x |
| Mid Size SUV Auto Intenders | 2.29% | 2.09x |
| Food Bank Researchers | 1.57% | 2.06x |
| Beekeeping Enthusiasts | 3.86% | 2.03x |
| Oregon County and Local Fair Visitors | 5.14% | 2.02x |
| Social Distancing Content Readers | 2.14% | 1.97x |
| Portland Trail Blazers Fans | 3.57% | 1.96x |
| Horse Race Enthusiasts | 3.86% | 1.96x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.38% | 7.05x |
| REI | 0.87% | 5.61x |
| Eddie Bauer | 1.13% | 4.97x |
| The North Face | 0.42% | 4.74x |
| Free People | 0.60% | 4.73x |
| LL Bean | 0.19% | 4.69x |
| Mens Wearhouse | 4.51% | 4.65x |
| Club Monaco | 0.12% | 4.61x |
| Ralph Lauren | 0.63% | 4.48x |
| Zumiez | 1.88% | 4.34x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.14% | 5.95x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.41% | 5.07x |
| Upstate New York Travel Cluster | 1.86% | 4.40x |
| Illinois Education | 0.14% | 4.31x |
| Alberta Canada Cluster | 1.14% | 4.27x |
| Internet Radio | 0.28% | 3.98x |
| Nature & Wildlife | 0.43% | 3.94x |
| Central California Cluster | 0.86% | 3.83x |
| Visa & Immigration | 0.12% | 3.72x |
| Men's Dress Shirt Shopping | 0.14% | 3.70x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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