Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 168.4 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.59% | 1.82x |
| Sightseeing Travelers | 2.96% | 1.72x |
| Mid-Range Grocery Shoppers | 2.89% | 1.72x |
| Oregon Trip Planners | 3.32% | 1.71x |
| Shapewear & Leggings Shoppers | 3.11% | 1.65x |
| Loan Comparison Researchers | 3.32% | 1.64x |
| Oregon County and Local Fair Visitors | 3.95% | 1.63x |
| Oregon Ducks Fans | 1.83% | 1.59x |
| South Atlantic State Fair Visitors | 3.60% | 1.58x |
| Retirees | 1.69% | 1.57x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.52% | 3.78x |
| REI | 1.31% | 3.75x |
| Patagonia | 0.47% | 3.52x |
| Eddie Bauer | 2.35% | 3.01x |
| Columbia | 0.62% | 2.93x |
| The North Face | 0.88% | 2.90x |
| Talbots | 2.63% | 2.50x |
| Saint Laurent Paris | 0.14% | 2.43x |
| H&M | 2.65% | 2.41x |
| J. Crew | 2.61% | 2.41x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is International Travel.
| Content Affinity | Composition | Index |
| International Travel | 0.21% | 4.46x |
| Upstate New York Travel Cluster | 0.92% | 4.27x |
| West Virginia News | 2.33% | 4.02x |
| Internet Radio | 0.28% | 3.98x |
| China Cluster | 0.21% | 3.73x |
| Men's Dress Shirt Shopping | 0.14% | 3.70x |
| Motorcycle Racing Researchers | 0.23% | 3.65x |
| Caribbean Vacation | 0.21% | 3.42x |
| Teen Hair | 0.21% | 3.04x |
| Moving & Storage | 0.27% | 2.94x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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