Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 534 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 2.56% | 1.97x |
| Oregon Ducks Fans | 1.64% | 1.77x |
| Subaru Vehicle Shoppers | 1.78% | 1.73x |
| Baltimore Ravens Fans | 1.78% | 1.72x |
| Pittsburgh Penguins Fans | 1.60% | 1.67x |
| Baltimore Orioles Fans | 1.57% | 1.64x |
| New York Giants Fans | 1.60% | 1.62x |
| Tire Shoppers | 1.76% | 1.55x |
| Mid-Range Grocery Shoppers | 2.06% | 1.53x |
| Philadelphia Eagles Fans | 1.69% | 1.50x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 3.18% | 7.66x |
| Columbia | 1.31% | 7.52x |
| REI | 2.32% | 7.22x |
| Calvin Klein | 0.89% | 7.17x |
| LL Bean | 0.49% | 7.10x |
| The North Face | 2.22% | 6.92x |
| Levi Strauss | 1.03% | 6.82x |
| Eddie Bauer | 1.47% | 6.51x |
| Ralph Lauren | 0.89% | 6.50x |
| Zumiez | 4.18% | 6.48x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 2.49% | 2.54x |
| Baltimore Cluster | 2.72% | 2.22x |
| Car Forums | 2.08% | 1.34x |
| Car Information | 3.03% | 1.27x |
| Florida Local News Cluster | 2.10% | 1.27x |
| New Jersey News Cluster | 1.78% | 1.23x |
| Plants & Gardening | 1.94% | 1.21x |
| Boston Cluster | 2.51% | 1.15x |
| Smartphones | 2.40% | 1.14x |
| News Cluster | 2.44% | 1.11x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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