Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 313.7 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.50% | 1.81x |
| Oregon Trip Planners | 1.83% | 1.49x |
| LGBT Activists | 1.55% | 1.45x |
| Mid-Range Grocery Shoppers | 1.86% | 1.43x |
| Retired Government Employees | 0.96% | 1.42x |
| Vermont Trip Planners | 1.55% | 1.40x |
| Commercial Truck Researchers | 1.30% | 1.39x |
| Tampa and St Petersburg Trip Planners | 1.12% | 1.37x |
| Tampa Bay Buccaneers Fans | 1.37% | 1.36x |
| Automotive Industry | 1.07% | 1.36x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.23% | 4.88x |
| Michael Kors | 0.43% | 3.61x |
| Lululemon | 0.26% | 3.54x |
| Gymboree | 1.05% | 3.48x |
| REI | 1.61% | 3.45x |
| Banana Republic | 1.66% | 3.25x |
| Patagonia | 0.19% | 3.12x |
| The North Face | 0.80% | 3.09x |
| Club Monaco | 0.32% | 3.03x |
| J. Crew | 1.29% | 3.03x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.28% | 2.91x |
| North Dakota Cluster | 0.67% | 2.89x |
| New Hampshire News | 0.53% | 2.52x |
| Philippines News | 0.23% | 2.40x |
| Vermont Cluster | 0.31% | 2.32x |
| Oregon News | 1.75% | 2.22x |
| Liberal Views on Government, Finance, and Economy | 0.28% | 2.11x |
| New Jersey News Cluster | 2.48% | 2.10x |
| Home Remodeling | 0.26% | 2.06x |
| LGBTQ Advocacy | 0.88% | 2.04x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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