Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 529.9 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 4.52x |
| Getting Off the Grid Travelers | 0.01% | 3.62x |
| Family Adventures Travelers | 0.01% | 3.32x |
| Oregon Ducks Fans | 2.23% | 2.33x |
| Oregon Trip Planners | 2.85% | 2.27x |
| Work Comes First Travelers | 0.03% | 2.03x |
| Republicans | 2.48% | 1.94x |
| Penn State Nittany Lions Fans | 2.08% | 1.79x |
| Subaru Vehicle Shoppers | 2.14% | 1.67x |
| Northeastern Voters | 2.50% | 1.65x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is REI.
| Location | Composition | Index |
| REI | 2.03% | 6.42x |
| Columbia | 1.35% | 6.16x |
| Gymboree | 3.23% | 5.90x |
| The North Face | 2.02% | 5.87x |
| Calvin Klein | 0.64% | 5.84x |
| Levi Strauss | 1.16% | 5.69x |
| Eddie Bauer | 1.73% | 5.49x |
| Free People | 1.89% | 5.42x |
| Uniqlo | 1.21% | 5.40x |
| Chicos | 4.31% | 5.35x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 19.56x |
| Handyman Tools | 0.02% | 15.72x |
| Sports - Skiing, Snowboarding | 0.01% | 12.51x |
| Local & Travel England - North Midlands | 0.02% | 10.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 9.52x |
| Environmental Conservation | 0.06% | 9.29x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 9.02x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.60x |
| Barcode Site & App Users | 0.03% | 7.12x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.95x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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