
Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 136.7 thousand unique devices whose actions qualify for the Subaru audience.

INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Penn State Nittany Lions Fans.
Interest | Composition | Index |
Penn State Nittany Lions Fans | 4.35% | 3.70x |
Big Box Store Jewelry Sale Shoppers | 0.21% | 3.44x |
Mid-Range Grocery Shoppers | 5.80% | 3.20x |
Northeastern Voters | 5.07% | 3.03x |
Chocolate Lovers | 4.87% | 3.03x |
Renaissance Faire Visitors | 5.69% | 2.91x |
Breast Cancer Fund Raisers | 1.97% | 2.84x |
Pennsylvania County and Local Fair Visitors | 5.80% | 2.69x |
Philadelphia Trip Planners | 2.28% | 2.62x |
Cholesterol Researchers | 1.04% | 2.45x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Levi Strauss.
Location | Composition | Index |
Levi Strauss | 0.04% | 6.66x |
REI | 1.68% | 5.76x |
LL Bean | 0.61% | 5.58x |
Columbia | 0.75% | 5.19x |
Eddie Bauer | 3.04% | 4.78x |
Talbots | 3.66% | 4.44x |
Calvin Klein | 0.15% | 4.35x |
The North Face | 1.08% | 4.04x |
Mens Wearhouse | 8.20% | 3.89x |
Lorna Jane | 0.30% | 3.74x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Northeast Pennsylvania Cluster.
Content Affinity | Composition | Index |
Northeast Pennsylvania Cluster | 10.66% | 15.57x |
Tahoe & Reno Tourism | 0.62% | 5.23x |
Backpacking | 0.41% | 4.18x |
Vermont Cluster | 0.31% | 3.91x |
Science Education & Resources | 0.41% | 3.71x |
Men's Dress Shirt Shopping | 0.14% | 3.70x |
China Cluster | 0.21% | 3.67x |
Collectibles - Coins & Sports Cards | 0.31% | 3.64x |
Online Mini Game Players | 0.34% | 3.19x |
Crossword & Puzzle Players | 0.31% | 3.16x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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