Dstillery Audiences

SUBARU

Audience Size: 70.7 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 70.7 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 2.23% 4.41x
Food Delivery Service Users 1.11% 3.49x
Cape Cod News Readers 3.12% 3.35x
Home Exterior Design Enthusiasts 1.22% 3.20x
Canoeing and Kayaking Enthusiasts 4.45% 3.07x
Oregon Ducks Fans 2.23% 3.02x
Boston Trip Planners 2.78% 2.98x
Waterfront Vacationers 4.23% 2.97x
Bird Watching Enthusiasts 2.67% 2.76x
Seattle Trip Planners 2.90% 2.75x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.86% 4.40x
REI 0.41% 4.16x
LL Bean 0.18% 4.12x
Talbots 1.03% 3.59x
Mens Wearhouse 2.09% 3.55x
The North Face 0.30% 3.55x
Kate Spade 0.44% 3.51x
Joe's Jeans 0.03% 3.41x
Lane Bryant 1.34% 3.39x
Dressbarn 1.11% 3.27x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Recreational Motor Sport Enthusiasts.

Content Affinity Composition Index
Recreational Motor Sport Enthusiasts 0.35% 6.00x
Motorcycle Racing Researchers 0.33% 5.66x
New Hampshire News 1.22% 5.36x
Backpacking 0.33% 4.62x
Pacific Northwest Sports & News Cluster 0.67% 4.58x
Maine Cluster 2.12% 4.27x
Vermont Cluster 0.33% 3.78x
Rhode Island Cluster 1.22% 3.76x
Men's Dress Shirt Shopping 0.14% 3.70x
Crossword & Puzzle Players 0.33% 3.58x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male