Dstillery Audiences

SUBARU

Audience Size: 136.7 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 136.7 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 4.35% 3.70x
Big Box Store Jewelry Sale Shoppers 0.21% 3.44x
Mid-Range Grocery Shoppers 5.80% 3.20x
Northeastern Voters 5.07% 3.03x
Chocolate Lovers 4.87% 3.03x
Renaissance Faire Visitors 5.69% 2.91x
Breast Cancer Fund Raisers 1.97% 2.84x
Pennsylvania County and Local Fair Visitors 5.80% 2.69x
Philadelphia Trip Planners 2.28% 2.62x
Cholesterol Researchers 1.04% 2.45x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 6.66x
REI 1.68% 5.76x
LL Bean 0.61% 5.58x
Columbia 0.75% 5.19x
Eddie Bauer 3.04% 4.78x
Talbots 3.66% 4.44x
Calvin Klein 0.15% 4.35x
The North Face 1.08% 4.04x
Mens Wearhouse 8.20% 3.89x
Lorna Jane 0.30% 3.74x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 10.66% 15.57x
Tahoe & Reno Tourism 0.62% 5.23x
Backpacking 0.41% 4.18x
Vermont Cluster 0.31% 3.91x
Science Education & Resources 0.41% 3.71x
Men's Dress Shirt Shopping 0.14% 3.70x
China Cluster 0.21% 3.67x
Collectibles - Coins & Sports Cards 0.31% 3.64x
Online Mini Game Players 0.34% 3.19x
Crossword & Puzzle Players 0.31% 3.16x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female