Dstillery Audiences

SUBARU

Audience Size: 529.9 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 529.9 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 4.52x
Getting Off the Grid Travelers 0.01% 3.62x
Family Adventures Travelers 0.01% 3.32x
Oregon Ducks Fans 2.23% 2.33x
Oregon Trip Planners 2.85% 2.27x
Work Comes First Travelers 0.03% 2.03x
Republicans 2.48% 1.94x
Penn State Nittany Lions Fans 2.08% 1.79x
Subaru Vehicle Shoppers 2.14% 1.67x
Northeastern Voters 2.50% 1.65x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is REI.

Location Composition Index
REI 2.03% 6.42x
Columbia 1.35% 6.16x
Gymboree 3.23% 5.90x
The North Face 2.02% 5.87x
Calvin Klein 0.64% 5.84x
Levi Strauss 1.16% 5.69x
Eddie Bauer 1.73% 5.49x
Free People 1.89% 5.42x
Uniqlo 1.21% 5.40x
Chicos 4.31% 5.35x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 19.56x
Handyman Tools 0.02% 15.72x
Sports - Skiing, Snowboarding 0.01% 12.51x
Local & Travel England - North Midlands 0.02% 10.57x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 9.52x
Environmental Conservation 0.06% 9.29x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 9.02x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.60x
Barcode Site & App Users 0.03% 7.12x
Home Décor, Furniture, & Decorating 0.01% 6.95x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male