Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 158.8 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 3.15% | 2.53x |
| Toyota Vehicle Shopper | 4.06% | 1.96x |
| Vermont Trip Planners | 3.28% | 1.94x |
| Drug Store Shoppers | 3.41% | 1.92x |
| Canoeing and Kayaking Enthusiasts | 3.67% | 1.92x |
| TV Junkies | 3.15% | 1.90x |
| New Homeowners | 3.67% | 1.90x |
| Ohio County and Local Fair Visitors | 5.77% | 1.89x |
| North East State Fair Visitors | 3.80% | 1.89x |
| Streaming British TV Users | 2.75% | 1.86x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.62% | 6.08x |
| Eddie Bauer | 1.74% | 5.93x |
| REI | 0.98% | 5.52x |
| Columbia | 0.52% | 5.08x |
| Mens Wearhouse | 5.71% | 4.88x |
| Abercrombie & Fitch | 0.28% | 4.81x |
| Joe's Jeans | 0.07% | 4.76x |
| Maurices | 1.30% | 4.75x |
| Lorna Jane | 0.18% | 4.67x |
| Hollister | 2.51% | 4.65x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is France Online Music & Quiz Content Cluster.
| Content Affinity | Composition | Index |
| France Online Music & Quiz Content Cluster | 0.14% | 5.95x |
| Mobile Phone Networks | 0.52% | 5.87x |
| Illinois Education | 0.14% | 4.31x |
| Upstate New York Travel Cluster | 1.70% | 3.94x |
| College Sports | 0.26% | 3.90x |
| Home Furnishings | 0.92% | 3.87x |
| Cardiac & Other Health Research | 0.26% | 3.86x |
| Diabetes Research | 0.39% | 3.81x |
| Music Education | 0.39% | 3.78x |
| Diet & Weight Loss | 0.52% | 3.74x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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