Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 262.1 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 1.17% | 2.06x |
| COVID Testing Researchers | 1.10% | 1.86x |
| Scifi Movie and TV Enthusiasts | 3.45% | 1.79x |
| Ohio County and Local Fair Visitors | 4.62% | 1.78x |
| Home Rug Shoppers | 2.13% | 1.74x |
| Home Goods Supercenter Shoppers | 2.13% | 1.74x |
| Media Buying Professionals | 1.32% | 1.70x |
| Oregon Trip Planners | 2.93% | 1.65x |
| Zoo Visitors | 4.03% | 1.62x |
| Retirees | 1.47% | 1.62x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 3.95x |
| LL Bean | 0.82% | 3.66x |
| REI | 2.00% | 3.51x |
| Columbia | 0.99% | 3.09x |
| Eddie Bauer | 3.95% | 3.03x |
| Patagonia | 0.60% | 3.00x |
| The North Face | 1.46% | 2.87x |
| Joe's Jeans | 0.13% | 2.83x |
| Calvin Klein | 0.19% | 2.71x |
| Free People | 1.94% | 2.60x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.03% | 4.98x |
| Pac 12 Sports | 0.29% | 4.35x |
| Southeast College Athletics | 0.29% | 4.23x |
| New England & Ivy League Sports | 0.15% | 3.83x |
| Men's Dress Shirt Shopping | 0.14% | 3.70x |
| Vermont Cluster | 0.22% | 3.17x |
| Spanish Health & Wellness | 0.15% | 3.13x |
| Central & South American News | 0.15% | 3.12x |
| Law School | 0.13% | 3.05x |
| Scrapbooking & Home Art Projects | 0.44% | 2.97x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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