Dstillery Audiences

SUBARU

Audience Size: 168.4 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 168.4 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.59% 1.82x
Sightseeing Travelers 2.96% 1.72x
Mid-Range Grocery Shoppers 2.89% 1.72x
Oregon Trip Planners 3.32% 1.71x
Shapewear & Leggings Shoppers 3.11% 1.65x
Loan Comparison Researchers 3.32% 1.64x
Oregon County and Local Fair Visitors 3.95% 1.63x
Oregon Ducks Fans 1.83% 1.59x
South Atlantic State Fair Visitors 3.60% 1.58x
Retirees 1.69% 1.57x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.

Location Composition Index
LL Bean 0.52% 3.78x
REI 1.31% 3.75x
Patagonia 0.47% 3.52x
Eddie Bauer 2.35% 3.01x
Columbia 0.62% 2.93x
The North Face 0.88% 2.90x
Talbots 2.63% 2.50x
Saint Laurent Paris 0.14% 2.43x
H&M 2.65% 2.41x
J. Crew 2.61% 2.41x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is International Travel.

Content Affinity Composition Index
International Travel 0.21% 4.46x
Upstate New York Travel Cluster 0.92% 4.27x
West Virginia News 2.33% 4.02x
Internet Radio 0.28% 3.98x
China Cluster 0.21% 3.73x
Men's Dress Shirt Shopping 0.14% 3.70x
Motorcycle Racing Researchers 0.23% 3.65x
Caribbean Vacation 0.21% 3.42x
Teen Hair 0.21% 3.04x
Moving & Storage 0.27% 2.94x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female