Dstillery Audiences

SUBARU

Audience Size: 500.4 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 500.4 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 1.79% 1.88x
Oregon Trip Planners 2.42% 1.77x
Seattle Seahawks Fans 2.21% 1.71x
Subaru Vehicle Shoppers 1.60% 1.64x
Automotive News Readers 1.47% 1.58x
Tire Shoppers 1.72% 1.57x
Washington Skiers and Snowboarders 2.18% 1.54x
Car Enthusiasts 1.52% 1.54x
Gonzaga Bulldogs Fans 1.81% 1.53x
Car Buyers 1.47% 1.50x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.

Location Composition Index
LL Bean 0.49% 8.07x
Columbia 1.04% 7.95x
Calvin Klein 0.82% 7.18x
Gymboree 2.93% 7.16x
REI 2.44% 7.04x
Ralph Lauren 0.73% 7.00x
Zumiez 2.89% 6.79x
The North Face 2.12% 6.67x
Joe's Jeans 0.38% 6.53x
Free People 1.39% 6.52x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 0.80% 2.87x
Motorsport Equipment 0.72% 2.86x
Mexico Travel 0.10% 2.53x
Online Games 0.25% 2.50x
Pacific Northwest Information Research Cluster 1.40% 2.45x
Auto Body Upkeep & Repair Researchers 0.44% 2.38x
Home Office Products 0.05% 2.32x
Auto Tires & Parts Repair Researchers 0.35% 2.21x
Oregon News 1.93% 2.18x
Vaping 0.23% 2.17x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male