Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 411 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 3.84% | 1.67x |
| North East State Fair Visitors | 3.77% | 1.61x |
| Oregon Trip Planners | 3.14% | 1.52x |
| Oregon County and Local Fair Visitors | 3.52% | 1.50x |
| Jeep Vehicle Shoppers | 3.24% | 1.50x |
| Seattle Seahawks Fans | 3.38% | 1.47x |
| Washington County and Local Fair Visitors | 3.14% | 1.45x |
| Santa Cruz Trip Planners | 3.28% | 1.44x |
| Montana and Idaho Trip Planners | 2.93% | 1.43x |
| Guitar Enthusiasts | 2.96% | 1.43x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.42% | 8.63x |
| REI | 2.25% | 7.28x |
| LL Bean | 0.91% | 6.83x |
| Columbia | 1.70% | 6.49x |
| Lorna Jane | 0.67% | 6.23x |
| Eddie Bauer | 3.52% | 6.23x |
| Levi Strauss | 1.25% | 6.17x |
| Calvin Klein | 0.54% | 6.04x |
| Abercrombie & Fitch | 2.13% | 6.02x |
| Patagonia | 1.29% | 5.97x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.14% | 4.10x |
| Telescopes | 0.17% | 3.72x |
| Cuba & Mexico Media | 0.09% | 2.98x |
| Community Planning & Transportation | 0.10% | 2.91x |
| Human Resources & Employee Management | 0.10% | 2.91x |
| Comedy Content | 0.06% | 2.81x |
| Farming & Agriculture | 0.17% | 2.65x |
| Horse Racing | 0.31% | 2.64x |
| Writing Resources | 0.21% | 2.60x |
| Serbia & Albania Cluster | 0.07% | 2.57x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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