Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 500.4 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.79% | 1.88x |
| Oregon Trip Planners | 2.42% | 1.77x |
| Seattle Seahawks Fans | 2.21% | 1.71x |
| Subaru Vehicle Shoppers | 1.60% | 1.64x |
| Automotive News Readers | 1.47% | 1.58x |
| Tire Shoppers | 1.72% | 1.57x |
| Washington Skiers and Snowboarders | 2.18% | 1.54x |
| Car Enthusiasts | 1.52% | 1.54x |
| Gonzaga Bulldogs Fans | 1.81% | 1.53x |
| Car Buyers | 1.47% | 1.50x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.49% | 8.07x |
| Columbia | 1.04% | 7.95x |
| Calvin Klein | 0.82% | 7.18x |
| Gymboree | 2.93% | 7.16x |
| REI | 2.44% | 7.04x |
| Ralph Lauren | 0.73% | 7.00x |
| Zumiez | 2.89% | 6.79x |
| The North Face | 2.12% | 6.67x |
| Joe's Jeans | 0.38% | 6.53x |
| Free People | 1.39% | 6.52x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 0.80% | 2.87x |
| Motorsport Equipment | 0.72% | 2.86x |
| Mexico Travel | 0.10% | 2.53x |
| Online Games | 0.25% | 2.50x |
| Pacific Northwest Information Research Cluster | 1.40% | 2.45x |
| Auto Body Upkeep & Repair Researchers | 0.44% | 2.38x |
| Home Office Products | 0.05% | 2.32x |
| Auto Tires & Parts Repair Researchers | 0.35% | 2.21x |
| Oregon News | 1.93% | 2.18x |
| Vaping | 0.23% | 2.17x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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