Dstillery Audiences

SUBARU

Audience Size: 158.8 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 158.8 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 3.15% 2.53x
Toyota Vehicle Shopper 4.06% 1.96x
Vermont Trip Planners 3.28% 1.94x
Drug Store Shoppers 3.41% 1.92x
Canoeing and Kayaking Enthusiasts 3.67% 1.92x
TV Junkies 3.15% 1.90x
New Homeowners 3.67% 1.90x
Ohio County and Local Fair Visitors 5.77% 1.89x
North East State Fair Visitors 3.80% 1.89x
Streaming British TV Users 2.75% 1.86x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Patagonia.

Location Composition Index
Patagonia 0.62% 6.08x
Eddie Bauer 1.74% 5.93x
REI 0.98% 5.52x
Columbia 0.52% 5.08x
Mens Wearhouse 5.71% 4.88x
Abercrombie & Fitch 0.28% 4.81x
Joe's Jeans 0.07% 4.76x
Maurices 1.30% 4.75x
Lorna Jane 0.18% 4.67x
Hollister 2.51% 4.65x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is France Online Music & Quiz Content Cluster.

Content Affinity Composition Index
France Online Music & Quiz Content Cluster 0.14% 5.95x
Mobile Phone Networks 0.52% 5.87x
Illinois Education 0.14% 4.31x
Upstate New York Travel Cluster 1.70% 3.94x
College Sports 0.26% 3.90x
Home Furnishings 0.92% 3.87x
Cardiac & Other Health Research 0.26% 3.86x
Diabetes Research 0.39% 3.81x
Music Education 0.39% 3.78x
Diet & Weight Loss 0.52% 3.74x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male