Dstillery Audiences

SUBARU

Audience Size: 513.8 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 513.8 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 4.52x
Getting Off the Grid Travelers 0.01% 3.62x
Family Adventures Travelers 0.01% 3.32x
Work Comes First Travelers 0.03% 2.03x
North East State Fair Visitors 3.63% 1.51x
Countdown to the Beach Travelers 0.01% 1.50x
Oregon County and Local Fair Visitors 3.08% 1.42x
Summer Festivals and Fairs Visitors 3.10% 1.37x
New England Patriots Fans 2.97% 1.37x
Car Buyers 2.75% 1.35x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is REI.

Location Composition Index
REI 1.98% 6.48x
LL Bean 0.65% 6.20x
Columbia 1.50% 5.75x
Carhartt 0.59% 5.59x
The North Face 1.93% 5.58x
Uniqlo 1.45% 5.51x
Eddie Bauer 2.35% 5.50x
Joe's Jeans 0.34% 5.45x
Free People 1.99% 5.26x
Levi Strauss 1.80% 5.15x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 25.32x
Sports - Skiing, Snowboarding 0.02% 19.88x
Golf & Boats 0.02% 19.56x
Handyman Tools 0.02% 15.72x
Environmental Conservation 0.06% 9.29x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 9.02x
Local & Travel England - North Midlands 0.02% 7.84x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.60x
Barcode Site & App Users 0.03% 7.12x
Home Décor, Furniture, & Decorating 0.01% 6.95x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male