Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 70.7 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 2.23% | 4.41x |
| Food Delivery Service Users | 1.11% | 3.49x |
| Cape Cod News Readers | 3.12% | 3.35x |
| Home Exterior Design Enthusiasts | 1.22% | 3.20x |
| Canoeing and Kayaking Enthusiasts | 4.45% | 3.07x |
| Oregon Ducks Fans | 2.23% | 3.02x |
| Boston Trip Planners | 2.78% | 2.98x |
| Waterfront Vacationers | 4.23% | 2.97x |
| Bird Watching Enthusiasts | 2.67% | 2.76x |
| Seattle Trip Planners | 2.90% | 2.75x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.86% | 4.40x |
| REI | 0.41% | 4.16x |
| LL Bean | 0.18% | 4.12x |
| Talbots | 1.03% | 3.59x |
| Mens Wearhouse | 2.09% | 3.55x |
| The North Face | 0.30% | 3.55x |
| Kate Spade | 0.44% | 3.51x |
| Joe's Jeans | 0.03% | 3.41x |
| Lane Bryant | 1.34% | 3.39x |
| Dressbarn | 1.11% | 3.27x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Recreational Motor Sport Enthusiasts.
| Content Affinity | Composition | Index |
| Recreational Motor Sport Enthusiasts | 0.35% | 6.00x |
| Motorcycle Racing Researchers | 0.33% | 5.66x |
| New Hampshire News | 1.22% | 5.36x |
| Backpacking | 0.33% | 4.62x |
| Pacific Northwest Sports & News Cluster | 0.67% | 4.58x |
| Maine Cluster | 2.12% | 4.27x |
| Vermont Cluster | 0.33% | 3.78x |
| Rhode Island Cluster | 1.22% | 3.76x |
| Men's Dress Shirt Shopping | 0.14% | 3.70x |
| Crossword & Puzzle Players | 0.33% | 3.58x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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