Dstillery Audiences

SUBARU

Audience Size: 472 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 472 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.03x
North East State Fair Visitors 3.76% 1.74x
Oregon Ducks Fans 2.45% 1.65x
Oregon Trip Planners 3.07% 1.64x
UConn Huskies Fans 2.42% 1.63x
Space Travel Enthusiasts 2.88% 1.61x
Summer Festivals and Fairs Visitors 3.18% 1.58x
Countdown to the Beach Travelers 0.01% 1.50x
Oregon County and Local Fair Visitors 3.03% 1.48x
South West State Fair Visitors 3.30% 1.46x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.37% 7.00x
LL Bean 0.79% 6.61x
REI 2.04% 6.59x
Calvin Klein 0.52% 6.18x
Columbia 1.67% 5.97x
The North Face 2.22% 5.96x
Eddie Bauer 2.91% 5.77x
Madewell 2.40% 5.68x
Levi Strauss 1.66% 5.57x
Patagonia 1.27% 5.57x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.15% 6.59x
Meeting Planning & Hotels 0.12% 3.51x
Flower Shopping 0.08% 3.36x
Southern California Cluster 0.12% 3.22x
Retail Industry News 0.19% 3.14x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 3.09x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.23% 3.07x
Germany Cluster 0.04% 3.06x
Brazil & Portugal News 0.15% 2.98x
Professional Audio Visual 0.07% 2.64x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male