Dstillery Audiences

SUBARU

Audience Size: 534 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 534 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 2.56% 1.97x
Oregon Ducks Fans 1.64% 1.77x
Subaru Vehicle Shoppers 1.78% 1.73x
Baltimore Ravens Fans 1.78% 1.72x
Pittsburgh Penguins Fans 1.60% 1.67x
Baltimore Orioles Fans 1.57% 1.64x
New York Giants Fans 1.60% 1.62x
Tire Shoppers 1.76% 1.55x
Mid-Range Grocery Shoppers 2.06% 1.53x
Philadelphia Eagles Fans 1.69% 1.50x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Gymboree.

Location Composition Index
Gymboree 3.18% 7.66x
Columbia 1.31% 7.52x
REI 2.32% 7.22x
Calvin Klein 0.89% 7.17x
LL Bean 0.49% 7.10x
The North Face 2.22% 6.92x
Levi Strauss 1.03% 6.82x
Eddie Bauer 1.47% 6.51x
Ralph Lauren 0.89% 6.50x
Zumiez 4.18% 6.48x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Oregon News.

Content Affinity Composition Index
Oregon News 2.49% 2.54x
Baltimore Cluster 2.72% 2.22x
Car Forums 2.08% 1.34x
Car Information 3.03% 1.27x
Florida Local News Cluster 2.10% 1.27x
New Jersey News Cluster 1.78% 1.23x
Plants & Gardening 1.94% 1.21x
Boston Cluster 2.51% 1.15x
Smartphones 2.40% 1.14x
News Cluster 2.44% 1.11x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male