Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 366.5 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 2.09% | 1.62x |
| New York Giants Fans | 1.61% | 1.58x |
| Northeastern Voters | 1.72% | 1.55x |
| Republicans | 1.25% | 1.48x |
| Baltimore Orioles Fans | 1.39% | 1.46x |
| Canoeing and Kayaking Enthusiasts | 1.71% | 1.46x |
| Model Building Hobbyists | 1.45% | 1.45x |
| New York Rangers Fans | 1.44% | 1.44x |
| Cigars Shoppers | 1.74% | 1.40x |
| Auto Repair Researchers | 1.22% | 1.37x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.43% | 9.09x |
| Columbia | 0.53% | 6.99x |
| REI | 2.12% | 6.85x |
| Levi Strauss | 0.47% | 6.59x |
| Zumiez | 1.54% | 6.54x |
| Ann Taylor | 0.73% | 6.53x |
| Calvin Klein | 0.46% | 6.50x |
| Lorna Jane | 0.20% | 6.21x |
| Ralph Lauren | 0.40% | 6.07x |
| The North Face | 1.44% | 6.05x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 0.74% | 2.88x |
| Rhode Island Cluster | 0.37% | 2.56x |
| New Jersey News Cluster | 2.78% | 2.37x |
| Horse Racing | 0.20% | 2.25x |
| Maine Cluster | 0.55% | 2.23x |
| Tennessee News | 1.40% | 2.03x |
| Northeast Pennsylvania Cluster | 1.00% | 2.02x |
| Recreational Motor Sport Enthusiasts | 0.30% | 2.02x |
| Winter Sports & Gear | 0.27% | 1.96x |
| Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.25% | 1.89x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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