Dstillery Audiences

SUBARU

Audience Size: 345.7 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 345.7 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 4.11% 1.88x
North West State Fair Visitors 4.06% 1.70x
Oregon Trip Planners 3.62% 1.66x
Mahjong Players 2.59% 1.65x
Camping Enthusiasts 3.13% 1.62x
Camera Review Readers 2.93% 1.60x
High End TV Shoppers 3.33% 1.59x
Personal Stock Portfolio Managers 2.20% 1.57x
IT Decision Makers 3.03% 1.56x
Cape Cod News Readers 2.44% 1.55x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.38% 9.28x
Lorna Jane 0.63% 6.96x
REI 2.05% 6.94x
LL Bean 0.84% 6.58x
Columbia 1.45% 6.43x
Eddie Bauer 3.38% 6.36x
Calvin Klein 0.51% 6.18x
Levi Strauss 0.63% 6.12x
Patagonia 1.13% 5.93x
Free People 2.66% 5.89x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.14% 3.70x
Sports Apparel 0.20% 3.53x
Organic Beauty & Skincare Products 0.24% 3.40x
Idaho Cluster 1.03% 3.20x
New England & Ivy League Sports 0.44% 3.08x
Serbia & Albania Cluster 0.09% 3.00x
Writing Resources 0.20% 2.98x
Illinois Education 0.10% 2.79x
Hobby Vehicles 0.20% 2.68x
Website Launchers 0.15% 2.64x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female