Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 345.7 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 4.11% | 1.88x |
| North West State Fair Visitors | 4.06% | 1.70x |
| Oregon Trip Planners | 3.62% | 1.66x |
| Mahjong Players | 2.59% | 1.65x |
| Camping Enthusiasts | 3.13% | 1.62x |
| Camera Review Readers | 2.93% | 1.60x |
| High End TV Shoppers | 3.33% | 1.59x |
| Personal Stock Portfolio Managers | 2.20% | 1.57x |
| IT Decision Makers | 3.03% | 1.56x |
| Cape Cod News Readers | 2.44% | 1.55x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.38% | 9.28x |
| Lorna Jane | 0.63% | 6.96x |
| REI | 2.05% | 6.94x |
| LL Bean | 0.84% | 6.58x |
| Columbia | 1.45% | 6.43x |
| Eddie Bauer | 3.38% | 6.36x |
| Calvin Klein | 0.51% | 6.18x |
| Levi Strauss | 0.63% | 6.12x |
| Patagonia | 1.13% | 5.93x |
| Free People | 2.66% | 5.89x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.14% | 3.70x |
| Sports Apparel | 0.20% | 3.53x |
| Organic Beauty & Skincare Products | 0.24% | 3.40x |
| Idaho Cluster | 1.03% | 3.20x |
| New England & Ivy League Sports | 0.44% | 3.08x |
| Serbia & Albania Cluster | 0.09% | 3.00x |
| Writing Resources | 0.20% | 2.98x |
| Illinois Education | 0.10% | 2.79x |
| Hobby Vehicles | 0.20% | 2.68x |
| Website Launchers | 0.15% | 2.64x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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