Dstillery Audiences

SUBARU

Audience Size: 262.1 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 262.1 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 1.17% 2.06x
COVID Testing Researchers 1.10% 1.86x
Scifi Movie and TV Enthusiasts 3.45% 1.79x
Ohio County and Local Fair Visitors 4.62% 1.78x
Home Rug Shoppers 2.13% 1.74x
Home Goods Supercenter Shoppers 2.13% 1.74x
Media Buying Professionals 1.32% 1.70x
Oregon Trip Planners 2.93% 1.65x
Zoo Visitors 4.03% 1.62x
Retirees 1.47% 1.62x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 3.95x
LL Bean 0.82% 3.66x
REI 2.00% 3.51x
Columbia 0.99% 3.09x
Eddie Bauer 3.95% 3.03x
Patagonia 0.60% 3.00x
The North Face 1.46% 2.87x
Joe's Jeans 0.13% 2.83x
Calvin Klein 0.19% 2.71x
Free People 1.94% 2.60x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.03% 4.98x
Pac 12 Sports 0.29% 4.35x
Southeast College Athletics 0.29% 4.23x
New England & Ivy League Sports 0.15% 3.83x
Men's Dress Shirt Shopping 0.14% 3.70x
Vermont Cluster 0.22% 3.17x
Spanish Health & Wellness 0.15% 3.13x
Central & South American News 0.15% 3.12x
Law School 0.13% 3.05x
Scrapbooking & Home Art Projects 0.44% 2.97x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male