Dstillery Audiences

SUBARU

Audience Size: 366.5 Thousand Devices

Explore the Subaru Audience

Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 366.5 thousand unique devices whose actions qualify for the Subaru audience.

Dstillery Crafted Audiences

INTERESTS

The Subaru audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subaru audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 2.09% 1.62x
New York Giants Fans 1.61% 1.58x
Northeastern Voters 1.72% 1.55x
Republicans 1.25% 1.48x
Baltimore Orioles Fans 1.39% 1.46x
Canoeing and Kayaking Enthusiasts 1.71% 1.46x
Model Building Hobbyists 1.45% 1.45x
New York Rangers Fans 1.44% 1.44x
Cigars Shoppers 1.74% 1.40x
Auto Repair Researchers 1.22% 1.37x
Composition Percentage: The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subaru audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subaru audience is LL Bean.

Location Composition Index
LL Bean 0.43% 9.09x
Columbia 0.53% 6.99x
REI 2.12% 6.85x
Levi Strauss 0.47% 6.59x
Zumiez 1.54% 6.54x
Ann Taylor 0.73% 6.53x
Calvin Klein 0.46% 6.50x
Lorna Jane 0.20% 6.21x
Ralph Lauren 0.40% 6.07x
The North Face 1.44% 6.05x
Composition Percentage: The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subaru audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 0.74% 2.88x
Rhode Island Cluster 0.37% 2.56x
New Jersey News Cluster 2.78% 2.37x
Horse Racing 0.20% 2.25x
Maine Cluster 0.55% 2.23x
Tennessee News 1.40% 2.03x
Northeast Pennsylvania Cluster 1.00% 2.02x
Recreational Motor Sport Enthusiasts 0.30% 2.02x
Winter Sports & Gear 0.27% 1.96x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.25% 1.89x
Composition Percentage: The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subaru audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male