Explore the Subaru Audience
Below you'll find more information about the Subaru audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the Subaru audience.
INTERESTS
The Subaru audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subaru audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 3.94% | 3.31x |
| Commercial Contractors & Designers | 5.02% | 3.15x |
| Readers of Bengali Content | 3.94% | 3.11x |
| New York Yankees Fans | 6.09% | 3.08x |
| Men's Health Researchers | 3.94% | 3.04x |
| Credit Card Researchers | 4.66% | 3.03x |
| Advertising Professionals | 3.94% | 3.02x |
| Boston Trip Planners | 3.94% | 2.95x |
| Vermont Trip Planners | 5.38% | 2.92x |
| Western Canada Skiers and Snowboarders | 5.02% | 2.87x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Interest attribute.
Index: A comparison of the Subaru audience to the internet population.
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APPAREL RETAILERS
The Subaru audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subaru audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.15% | 7.87x |
| REI | 0.80% | 6.17x |
| LL Bean | 0.31% | 5.67x |
| Eddie Bauer | 1.38% | 5.09x |
| Ann Taylor | 0.52% | 4.96x |
| Bonobos | 0.24% | 4.79x |
| Columbia | 0.31% | 4.70x |
| LOFT | 2.48% | 4.56x |
| Talbots | 1.74% | 4.51x |
| Gap | 2.45% | 4.19x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Location attribute.
Index: A comparison of the Subaru audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subaru audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 3.94% | 13.30x |
| Finance & Accounting Cluster | 1.08% | 4.86x |
| Pacific Northwest Sports & News Cluster | 1.43% | 4.83x |
| West Virginia News | 3.23% | 4.65x |
| Washington & Northern Virginia | 2.87% | 4.23x |
| Vegetarian Diet | 1.36% | 4.03x |
| Internet Radio | 0.28% | 3.98x |
| New York City Real Estate Research Cluster | 1.08% | 3.96x |
| Anime | 0.72% | 3.95x |
| Motorcycle Lifestyle Researchers | 1.43% | 3.86x |
Composition Percentage:
The overlap percentage between the Subaru audience and the Content Affinity attribute.
Index: A comparison of the Subaru audience to the internet population.
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DEMOGRAPHICS
The Subaru audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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