Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.19x |
| Hip Hop Fans | 1.44% | 1.15x |
| Readers of African American Content | 1.14% | 1.14x |
| Readers of Dominican Republic Content | 1.61% | 1.13x |
| Readers of Jamaican Content | 1.13% | 1.13x |
| Readers of Caribbean Content | 1.69% | 1.11x |
| LGBT Activists | 1.16% | 1.10x |
| Caribbean Trip Planners | 1.45% | 1.10x |
| Readers of Honduran Content | 3.27% | 1.10x |
| Budget Wireless Shoppers | 1.10% | 1.10x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.34% | 4.17x |
| Everlane | 0.04% | 3.85x |
| Zara | 1.21% | 3.85x |
| Express Outlets | 0.20% | 3.59x |
| Hollister | 0.92% | 3.59x |
| Zumiez | 1.51% | 3.54x |
| Columbia | 0.46% | 3.51x |
| Express | 1.18% | 3.46x |
| Abercrombie & Fitch | 1.43% | 3.43x |
| Forever 21 | 1.84% | 3.43x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.00% | 1.85x |
| Survey Websites | 0.01% | 1.80x |
| Consumer Rewards | 0.05% | 1.57x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.00% | 1.46x |
| Flags & Trump | 0.01% | 1.44x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.43x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.00% | 1.42x |
| Online Games | 0.14% | 1.42x |
| LGBTQ Advocacy | 0.61% | 1.40x |
| Rural Living | 0.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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