Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 22.6 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.19x |
| Tractor Shoppers | 1.24% | 1.10x |
| Midwestern Voters | 1.08% | 1.09x |
| Detroit Tigers Fans | 1.03% | 1.09x |
| Minnesota Twins Fans | 1.05% | 1.08x |
| Country Music Festivals Enthusiasts | 1.51% | 1.06x |
| Mowing Equipment Shoppers | 0.92% | 1.06x |
| Cleveland Indians Fans | 1.12% | 1.06x |
| Pontoon Boat Researchers | 1.16% | 1.06x |
| Green Bay Packers Fans | 1.13% | 1.06x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.32% | 3.79x |
| Zara | 1.35% | 3.54x |
| Everlane | 0.05% | 3.49x |
| Columbia | 0.61% | 3.33x |
| Abercrombie & Fitch | 1.58% | 3.32x |
| Express Outlets | 0.33% | 3.31x |
| Uniqlo | 0.62% | 3.30x |
| Belk | 0.77% | 3.30x |
| Levi Strauss | 0.51% | 3.29x |
| Express | 1.38% | 3.29x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 0.71% | 1.30x |
| Nebraska Cluster | 0.68% | 1.25x |
| Consumer Rewards | 0.03% | 1.24x |
| Minnesota Community Business Cluster | 0.32% | 1.23x |
| Ohio Universities | 0.28% | 1.23x |
| Indiana Finance & Business Cluster | 0.34% | 1.21x |
| Franco-African Cluster | 0.02% | 1.21x |
| West Virginia News | 0.30% | 1.21x |
| Minnesota Local News Cluster | 1.18% | 1.20x |
| Online Games | 0.12% | 1.20x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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