Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.62% | 1.24x |
| Michigan County and Local Fair Visitors | 3.80% | 1.23x |
| Iowa County and Local Fair Visitors | 3.94% | 1.23x |
| North Midwest State Fair Visitors | 3.85% | 1.21x |
| Ohio County and Local Fair Visitors | 3.53% | 1.20x |
| Holiday Season Sporting Goods Deal Shoppers | 2.56% | 1.18x |
| Kansas City Trip Planners | 3.44% | 1.16x |
| Sprint Customers | 0.02% | 1.16x |
| St. Louis Trip Planners | 3.67% | 1.15x |
| Travel Insurance and Safety Researchers | 3.29% | 1.15x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Curious about what else the Subway audience is interested in?
Sign Up
APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.44% | 2.10x |
| Charlotte Russe | 0.12% | 2.07x |
| Abercrombie & Fitch | 0.08% | 1.98x |
| Buckle | 1.48% | 1.96x |
| Aeropostale | 1.27% | 1.93x |
| Journeys | 2.09% | 1.92x |
| Carhartt | 14.46% | 1.91x |
| Victoria's Secret | 2.18% | 1.90x |
| Zumiez | 1.11% | 1.89x |
| Gymboree | 1.03% | 1.89x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Want to find more of the Subway audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Weather Information.
| Content Affinity | Composition | Index |
| Weather Information | 0.01% | 1.82x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.01% | 1.74x |
| Southern California Tourism | 0.01% | 1.72x |
| Grocery & Food Service | 0.02% | 1.61x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.01% | 1.58x |
| Horse Racing | 0.02% | 1.56x |
| Healthcare Jobs | 0.02% | 1.46x |
| Beach Vacations | 0.03% | 1.41x |
| Engineering | 0.02% | 1.39x |
| Comedy Content | 0.03% | 1.35x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Want to see more of the Content Affinities the Subway audience visits?
Sign Up
DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Subway audience?
Sign Up