Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.63% | 1.32x |
| Michigan County and Local Fair Visitors | 3.67% | 1.28x |
| Wisconsin County and Local Fair Visitors | 3.27% | 1.23x |
| Hunters | 3.03% | 1.23x |
| Travel Insurance and Safety Researchers | 3.02% | 1.22x |
| Midwestern Voters | 2.90% | 1.21x |
| Outdoors Enthusiasts | 2.84% | 1.20x |
| Black Friday Deal Shoppers | 2.53% | 1.19x |
| Ohio State Buckeyes Fans | 2.67% | 1.19x |
| Bigfoot Folklore Enthusiasts | 2.63% | 1.18x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.74% | 3.40x |
| Lorna Jane | 0.07% | 3.26x |
| Gymboree | 1.96% | 3.26x |
| Express Outlets | 0.42% | 3.23x |
| Buckle | 2.71% | 3.23x |
| Forever 21 | 1.33% | 3.22x |
| Eddie Bauer | 1.10% | 3.20x |
| American Apparel | 0.36% | 3.20x |
| Lane Bryant | 2.31% | 3.19x |
| Victoria's Secret | 3.89% | 3.18x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).
| Content Affinity | Composition | Index |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.02% | 2.35x |
| Marijuana | 0.02% | 2.09x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.00x |
| Shipping & Logistics | 0.01% | 1.96x |
| Local & Travel England - Northern England | 0.01% | 1.89x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.01% | 1.77x |
| Youth Educational Resources | 0.02% | 1.76x |
| Construction Apparel | 0.02% | 1.72x |
| Franco-African Cluster | 0.01% | 1.62x |
| Cub & Girl Scouts | 0.02% | 1.59x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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