Dstillery Audiences

SUBWAY

Audience Size: 21.2 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.19x
Midwestern Voters 1.95% 1.14x
Detroit Tigers Fans 1.99% 1.12x
Water Park Visitors 2.26% 1.10x
Green Bay Packers Fans 2.25% 1.09x
Chicago Cubs Fans 2.12% 1.09x
Country Music Festivals Enthusiasts 2.31% 1.09x
Cabin Rental Researchers 2.06% 1.08x
Iowa Hawkeyes Fans 2.02% 1.08x
Black Friday Deal Shoppers 2.06% 1.08x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.30% 3.23x
Topshop 0.15% 3.05x
Zara 1.37% 3.04x
Everlane 0.06% 2.90x
Columbia 0.70% 2.90x
Forever 21 2.73% 2.88x
Uniqlo 0.72% 2.88x
Hollister 1.62% 2.88x
Levi Strauss 0.61% 2.85x
Abercrombie & Fitch 1.85% 2.84x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 1.45x
Local & Travel England - Northern England 0.02% 1.35x
Farming & Agriculture 0.20% 1.32x
Online Games 0.26% 1.31x
Nebraska Cluster 1.39% 1.29x
Rural Living 0.01% 1.29x
Central & Northwest Ohio Cluster 1.45% 1.26x
Niche Dating Websites 0.39% 1.24x
Indiana Finance & Business Cluster 0.73% 1.24x
Fire Fighting 0.09% 1.22x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male