Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.56% | 1.17x |
| Readers of Caribbean Content | 1.57% | 1.13x |
| Readers of African American Content | 1.10% | 1.11x |
| Readers of Dominican Republic Content | 1.62% | 1.11x |
| Readers of Puerto Rican Content | 1.21% | 1.11x |
| Colombia Trip Planners | 1.64% | 1.11x |
| Readers of South American Content | 1.45% | 1.10x |
| Readers of Panamanian Content | 1.34% | 1.10x |
| Readers of Jamaican Content | 1.19% | 1.10x |
| Tractor Shoppers | 1.00% | 1.09x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.14% | 4.31x |
| Everlane | 0.02% | 4.14x |
| Zara | 0.67% | 4.07x |
| Uniqlo | 0.30% | 3.82x |
| Hollister | 0.48% | 3.80x |
| Zumiez | 0.89% | 3.80x |
| Express | 0.70% | 3.75x |
| Express Outlets | 0.10% | 3.71x |
| Hugo Boss | 0.34% | 3.69x |
| Journeys | 0.78% | 3.65x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 1.89x |
| Decoration & Fabric | 0.00% | 1.60x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.56x |
| Consumer Rewards | 0.06% | 1.50x |
| LGBTQ Advocacy | 0.59% | 1.40x |
| Quinceanera Planning | 0.00% | 1.36x |
| Niche Dating Websites | 0.22% | 1.33x |
| Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) | 0.00% | 1.32x |
| General Interest | 0.01% | 1.30x |
| As Seen On TV Products | 0.01% | 1.29x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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