Dstillery Audiences

SUBWAY

Audience Size: 23.9 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 23.9 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.19x
Midwestern Voters 1.84% 1.14x
Tractor Shoppers 2.05% 1.14x
Black Friday Deal Shoppers 2.14% 1.13x
Cabin Rental Researchers 2.01% 1.12x
Farming Simulator Video Game Fans 2.00% 1.12x
Dodge Vehicle Shoppers 2.16% 1.12x
Water Park Visitors 2.20% 1.11x
Mowing Equipment Shoppers 1.57% 1.11x
Country Music Festivals Enthusiasts 2.20% 1.11x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Topshop.

Location Composition Index
Topshop 0.18% 3.06x
Lorna Jane 0.23% 2.99x
Zara 1.21% 2.93x
Forever 21 2.64% 2.93x
Columbia 0.71% 2.93x
Uniqlo 0.71% 2.92x
Levi Strauss 0.81% 2.91x
Carhartt 1.88% 2.90x
Hugo Boss 1.46% 2.89x
Hollister 1.82% 2.88x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 1.32% 1.39x
Consumer Rewards 0.03% 1.36x
Indiana Finance & Business Cluster 0.68% 1.31x
Scuba Diving 0.03% 1.28x
Cleveland News 1.92% 1.25x
Ohio Universities 0.41% 1.25x
Michigan Cluster 2.46% 1.25x
Wisconsin Travel & Tourism Cluster 0.88% 1.23x
Niche Dating Websites 0.32% 1.23x
Missouri Travel & Outdoors Cluster 0.64% 1.23x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female