Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.48% | 1.36x |
| Ohio County and Local Fair Visitors | 4.08% | 1.28x |
| Midwestern Voters | 3.40% | 1.26x |
| Wisconsin County and Local Fair Visitors | 3.96% | 1.26x |
| Bigfoot Folklore Enthusiasts | 3.37% | 1.24x |
| Hunters | 3.53% | 1.24x |
| Ohio State Buckeyes Fans | 3.00% | 1.23x |
| Black Friday Deal Shoppers | 3.20% | 1.22x |
| Online Payroll Services Users | 2.67% | 1.22x |
| Green Bay Packers Fans | 3.48% | 1.21x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.06% | 3.26x |
| Maurices | 3.49% | 3.09x |
| Calvin Klein | 0.03% | 3.01x |
| Gymboree | 1.26% | 2.98x |
| Express Outlets | 0.29% | 2.97x |
| Joe's Jeans | 0.01% | 2.94x |
| Hugo Boss | 0.33% | 2.90x |
| Eddie Bauer | 0.68% | 2.88x |
| Lane Bryant | 1.77% | 2.87x |
| Mens Wearhouse | 2.82% | 2.87x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.03% | 2.00x |
| Marijuana | 0.03% | 1.58x |
| Beach & Intimate Wear | 0.02% | 1.54x |
| Cuba & Mexico Media | 0.04% | 1.49x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.49x |
| Roleplay & Fantasy Games | 0.03% | 1.47x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 1.44x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 1.43x |
| Pac 12 Sports | 0.03% | 1.42x |
| Canadian Auto | 0.06% | 1.39x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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