Dstillery Audiences

SUBWAY

Audience Size: 2.8 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.52% 1.34x
Ohio County and Local Fair Visitors 4.09% 1.27x
Midwestern Voters 3.37% 1.23x
Restaurant Supply Shoppers 0.17% 1.22x
Bigfoot Folklore Enthusiasts 3.18% 1.22x
Online Payroll Services Users 2.47% 1.22x
Smoking Cessation Intenders 3.45% 1.21x
Budget Wireless Shoppers 2.92% 1.20x
Wisconsin County and Local Fair Visitors 3.47% 1.19x
Hunters 3.21% 1.19x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 3.22x
Maurices 4.34% 3.08x
Express Outlets 0.41% 3.04x
Topshop 0.02% 3.01x
Abercrombie & Fitch 0.13% 3.00x
Lorna Jane 0.07% 3.00x
Gymboree 1.95% 2.95x
Buckle 2.82% 2.91x
Eddie Bauer 1.05% 2.89x
Victoria's Secret 4.06% 2.89x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 4.21x
Arts & Crafts 0.02% 2.89x
Cub & Girl Scouts 0.01% 2.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.01% 2.53x
Youth Educational Resources 0.01% 2.46x
Roleplay & Fantasy Games 0.01% 2.46x
Reproductive Health 0.01% 2.27x
Insurance Cluster 0.01% 2.10x
Cardiac & Other Health Research 0.02% 2.07x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 1.96x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female