Dstillery Audiences

SUBWAY

Audience Size: 3.7 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.63% 1.32x
Michigan County and Local Fair Visitors 3.67% 1.28x
Wisconsin County and Local Fair Visitors 3.27% 1.23x
Hunters 3.03% 1.23x
Travel Insurance and Safety Researchers 3.02% 1.22x
Midwestern Voters 2.90% 1.21x
Outdoors Enthusiasts 2.84% 1.20x
Black Friday Deal Shoppers 2.53% 1.19x
Ohio State Buckeyes Fans 2.67% 1.19x
Bigfoot Folklore Enthusiasts 2.63% 1.18x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Maurices.

Location Composition Index
Maurices 4.74% 3.40x
Lorna Jane 0.07% 3.26x
Gymboree 1.96% 3.26x
Express Outlets 0.42% 3.23x
Buckle 2.71% 3.23x
Forever 21 1.33% 3.22x
Eddie Bauer 1.10% 3.20x
American Apparel 0.36% 3.20x
Lane Bryant 2.31% 3.19x
Victoria's Secret 3.89% 3.18x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 2.35x
Marijuana 0.02% 2.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.00x
Shipping & Logistics 0.01% 1.96x
Local & Travel England - Northern England 0.01% 1.89x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.01% 1.77x
Youth Educational Resources 0.02% 1.76x
Construction Apparel 0.02% 1.72x
Franco-African Cluster 0.01% 1.62x
Cub & Girl Scouts 0.02% 1.59x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male