Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 3.35% | 1.23x |
| South State Fair Visitors | 4.17% | 1.21x |
| Wisconsin County and Local Fair Visitors | 3.14% | 1.19x |
| North Midwest State Fair Visitors | 3.09% | 1.18x |
| Ohio County and Local Fair Visitors | 2.76% | 1.18x |
| Iowa County and Local Fair Visitors | 3.41% | 1.18x |
| Washington County and Local Fair Visitors | 2.72% | 1.18x |
| Sprint Customers | 0.02% | 1.16x |
| Texas State Fairs | 3.15% | 1.16x |
| Cabin Rental Researchers | 3.83% | 1.16x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Maurices.
| Location | Composition | Index |
| Maurices | 8.50% | 1.80x |
| Lorna Jane | 0.32% | 1.76x |
| Buckle | 6.06% | 1.75x |
| Joe's Jeans | 0.08% | 1.74x |
| Lane Bryant | 5.09% | 1.74x |
| Eddie Bauer | 2.26% | 1.74x |
| Abercrombie & Fitch | 0.36% | 1.73x |
| Express Outlets | 0.92% | 1.72x |
| Belk | 1.84% | 1.72x |
| Journeys | 8.27% | 1.71x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.01% | 1.65x |
| Police Gear | 0.01% | 1.59x |
| Home Furnishings | 0.01% | 1.38x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 1.28x |
| Cakes & Sweets | 0.03% | 1.25x |
| Spanish Health & Wellness | 0.06% | 1.24x |
| Vancouver British Columbia Research Cluster | 0.01% | 1.24x |
| Sports News & Apparel | 0.94% | 1.22x |
| Equestrian Cluster | 0.16% | 1.22x |
| Wisconsin Universities | 0.78% | 1.21x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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