Dstillery Audiences

SUBWAY

Audience Size: 14.1 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.56% 1.17x
Readers of Caribbean Content 1.57% 1.13x
Readers of African American Content 1.10% 1.11x
Readers of Dominican Republic Content 1.62% 1.11x
Readers of Puerto Rican Content 1.21% 1.11x
Colombia Trip Planners 1.64% 1.11x
Readers of South American Content 1.45% 1.10x
Readers of Panamanian Content 1.34% 1.10x
Readers of Jamaican Content 1.19% 1.10x
Tractor Shoppers 1.00% 1.09x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.14% 4.31x
Everlane 0.02% 4.14x
Zara 0.67% 4.07x
Uniqlo 0.30% 3.82x
Hollister 0.48% 3.80x
Zumiez 0.89% 3.80x
Express 0.70% 3.75x
Express Outlets 0.10% 3.71x
Hugo Boss 0.34% 3.69x
Journeys 0.78% 3.65x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 1.89x
Decoration & Fabric 0.00% 1.60x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.56x
Consumer Rewards 0.06% 1.50x
LGBTQ Advocacy 0.59% 1.40x
Quinceanera Planning 0.00% 1.36x
Niche Dating Websites 0.22% 1.33x
Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) 0.00% 1.32x
General Interest 0.01% 1.30x
As Seen On TV Products 0.01% 1.29x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female