Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 2.91% | 1.23x |
| Cabin Rental Researchers | 2.97% | 1.22x |
| Dodge Vehicle Shoppers | 2.68% | 1.19x |
| Diesel Vehicle Shoppers | 2.65% | 1.19x |
| Truck Shoppers | 2.67% | 1.18x |
| Tractor Shoppers | 2.35% | 1.17x |
| Hunters | 2.63% | 1.16x |
| Quads and ATV Enthusiasts | 2.60% | 1.16x |
| South State Fair Visitors | 3.09% | 1.16x |
| Welding Tools and Supplies Shoppers | 2.33% | 1.16x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.25% | 3.09x |
| Joe's Jeans | 0.15% | 3.05x |
| Charlotte Russe | 1.96% | 3.02x |
| Levi Strauss | 0.53% | 3.01x |
| Hollister | 3.19% | 3.00x |
| Buckle | 3.69% | 3.00x |
| Carhartt | 11.58% | 2.98x |
| Old Navy | 6.09% | 2.97x |
| Journeys | 5.39% | 2.97x |
| American Eagle Outfitters | 4.39% | 2.97x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.01% | 1.49x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 1.37x |
| LGBTQ Advocacy | 0.78% | 1.35x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.01% | 1.33x |
| Military & Law Enforcement | 0.97% | 1.30x |
| Central & Northwest Ohio Cluster | 1.29% | 1.27x |
| Knitting & Crochet | 0.66% | 1.25x |
| London Tourism & Events | 0.01% | 1.25x |
| Apartment & Community Real Estate Researchers | 0.02% | 1.24x |
| Live Music | 0.85% | 1.24x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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