Dstillery Audiences

SUBWAY

Audience Size: 21.9 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.15% 1.23x
Cabin Rental Researchers 2.98% 1.21x
Countdown to the Beach Travelers 0.01% 1.19x
Buick Vehicle Shoppers 2.84% 1.18x
Diesel Vehicle Shoppers 2.59% 1.18x
Dodge Vehicle Shoppers 2.68% 1.18x
Midwestern Voters 2.51% 1.18x
Bigfoot Folklore Enthusiasts 2.28% 1.18x
Wisconsin County and Local Fair Visitors 2.85% 1.18x
Truck Shoppers 2.65% 1.18x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Topshop.

Location Composition Index
Topshop 0.26% 3.01x
Levi Strauss 0.82% 2.94x
Joe's Jeans 0.14% 2.91x
Carhartt 4.93% 2.89x
Charlotte Russe 2.50% 2.86x
Hollister 2.62% 2.86x
Forever 21 2.90% 2.85x
Mens Wearhouse 4.84% 2.84x
Old Navy 5.49% 2.84x
Uniqlo 0.91% 2.84x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.01% 1.48x
LGBTQ Advocacy 0.95% 1.32x
Central & Northwest Ohio Cluster 1.51% 1.32x
Niche Dating Websites 0.39% 1.26x
Farming & Agriculture 0.10% 1.25x
Indiana Finance & Business Cluster 0.70% 1.25x
Military & Law Enforcement 0.96% 1.24x
Natural & Healthy Living Researchers 0.07% 1.23x
Michigan Cluster 2.70% 1.23x
Illinois News 0.97% 1.23x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female