Dstillery Audiences

SUBWAY

Audience Size: 22.6 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 22.6 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.19x
Tractor Shoppers 1.24% 1.10x
Midwestern Voters 1.08% 1.09x
Detroit Tigers Fans 1.03% 1.09x
Minnesota Twins Fans 1.05% 1.08x
Country Music Festivals Enthusiasts 1.51% 1.06x
Mowing Equipment Shoppers 0.92% 1.06x
Cleveland Indians Fans 1.12% 1.06x
Pontoon Boat Researchers 1.16% 1.06x
Green Bay Packers Fans 1.13% 1.06x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 3.79x
Zara 1.35% 3.54x
Everlane 0.05% 3.49x
Columbia 0.61% 3.33x
Abercrombie & Fitch 1.58% 3.32x
Express Outlets 0.33% 3.31x
Uniqlo 0.62% 3.30x
Belk 0.77% 3.30x
Levi Strauss 0.51% 3.29x
Express 1.38% 3.29x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 0.71% 1.30x
Nebraska Cluster 0.68% 1.25x
Consumer Rewards 0.03% 1.24x
Minnesota Community Business Cluster 0.32% 1.23x
Ohio Universities 0.28% 1.23x
Indiana Finance & Business Cluster 0.34% 1.21x
Franco-African Cluster 0.02% 1.21x
West Virginia News 0.30% 1.21x
Minnesota Local News Cluster 1.18% 1.20x
Online Games 0.12% 1.20x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male