Dstillery Audiences

SUBWAY

Audience Size: 15.7 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.57% 1.45x
Travel Insurance and Safety Researchers 2.95% 1.43x
Michigan County and Local Fair Visitors 3.51% 1.40x
Wisconsin County and Local Fair Visitors 2.97% 1.34x
Work Boots & Safety Footwear Shoppers 2.88% 1.34x
First Responders 2.70% 1.33x
Family Values Advocates 2.54% 1.32x
Bigfoot Folklore Enthusiasts 2.55% 1.32x
South State Fair Visitors 3.49% 1.32x
Hunters 2.95% 1.32x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Maurices.

Location Composition Index
Maurices 0.15% 3.60x
Joe's Jeans 0.10% 3.42x
Topshop 0.17% 3.27x
Abercrombie & Fitch 0.30% 3.26x
Charlotte Russe 0.94% 3.25x
Zara 1.26% 3.25x
Levi Strauss 0.02% 3.24x
Hollister 2.84% 3.23x
Buckle 3.51% 3.22x
Journeys 5.81% 3.21x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.00x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 1.96x
Romanian News 0.02% 1.89x
Canada Tax and Finance Research Cluster 0.01% 1.76x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.74x
Survival Guides 0.02% 1.73x
Scuba Diving 0.01% 1.70x
Local & Travel England - Northern England 0.01% 1.66x
Holiday Gifts 0.03% 1.55x
Chemicals 0.01% 1.54x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female