Dstillery Audiences

SUBWAY

Audience Size: 10.5 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 3.68% 1.24x
Iowa County and Local Fair Visitors 3.68% 1.22x
Wisconsin County and Local Fair Visitors 3.46% 1.22x
South State Fair Visitors 4.23% 1.21x
North Midwest State Fair Visitors 3.49% 1.20x
Volleyball Enthusiasts 3.15% 1.18x
Holiday Season Sporting Goods Deal Shoppers 2.42% 1.17x
Oregon County and Local Fair Visitors 2.95% 1.17x
Ohio County and Local Fair Visitors 3.19% 1.17x
Minnesota County and Local Fair Visitors 3.61% 1.16x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Maurices.

Location Composition Index
Maurices 5.83% 1.85x
Lorna Jane 0.22% 1.81x
Joe's Jeans 0.05% 1.79x
Abercrombie & Fitch 0.23% 1.78x
Buckle 3.75% 1.78x
Eddie Bauer 1.47% 1.76x
Lane Bryant 3.21% 1.75x
Aeropostale 3.17% 1.74x
Express Outlets 0.60% 1.74x
Journeys 5.16% 1.74x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Hobby Vehicles.

Content Affinity Composition Index
Hobby Vehicles 0.01% 1.51x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 1.43x
Farming & Agriculture 0.02% 1.38x
Beach Vacations 0.02% 1.35x
Grilling 0.05% 1.30x
Unique & Personalized Fashion 0.04% 1.29x
Online Mini Game Players 0.05% 1.28x
Bridal Fashion 0.01% 1.27x
Equestrian Cluster 0.18% 1.26x
South Dakota Cluster 0.40% 1.26x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female