Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.18x |
| Michigan County and Local Fair Visitors | 3.29% | 1.17x |
| Smoky Mountains Trip Planners | 2.00% | 1.17x |
| Ohio County and Local Fair Visitors | 3.12% | 1.17x |
| South State Fair Visitors | 3.45% | 1.17x |
| Misc-Deal Seekers or Coupon Shoppers | 1.70% | 1.16x |
| Wisconsin County and Local Fair Visitors | 3.10% | 1.16x |
| Sprint Customers | 0.02% | 1.16x |
| Valentines Day With Kids | 2.21% | 1.15x |
| Black Friday Deal Shoppers | 2.31% | 1.14x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.09x |
| Buckle | 4.45% | 2.76x |
| Maurices | 6.40% | 2.75x |
| Joe's Jeans | 0.05% | 2.73x |
| Abercrombie & Fitch | 0.24% | 2.73x |
| Lane Bryant | 3.56% | 2.72x |
| Belk | 1.32% | 2.70x |
| Express Outlets | 0.58% | 2.70x |
| Hollister | 2.59% | 2.66x |
| Mens Wearhouse | 5.28% | 2.66x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.02% | 1.73x |
| Home Furnishings | 0.02% | 1.64x |
| Quebec Vacations | 0.01% | 1.59x |
| Nursing | 0.02% | 1.55x |
| Canada Culture and Tourism | 0.01% | 1.50x |
| African-American Hair | 0.01% | 1.48x |
| Book Publishers | 0.03% | 1.46x |
| Indiana Finance & Business Cluster | 0.71% | 1.42x |
| College Sports | 0.02% | 1.38x |
| Law School | 0.04% | 1.37x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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