Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.57% | 1.45x |
| Travel Insurance and Safety Researchers | 2.95% | 1.43x |
| Michigan County and Local Fair Visitors | 3.51% | 1.40x |
| Wisconsin County and Local Fair Visitors | 2.97% | 1.34x |
| Work Boots & Safety Footwear Shoppers | 2.88% | 1.34x |
| First Responders | 2.70% | 1.33x |
| Family Values Advocates | 2.54% | 1.32x |
| Bigfoot Folklore Enthusiasts | 2.55% | 1.32x |
| South State Fair Visitors | 3.49% | 1.32x |
| Hunters | 2.95% | 1.32x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.15% | 3.60x |
| Joe's Jeans | 0.10% | 3.42x |
| Topshop | 0.17% | 3.27x |
| Abercrombie & Fitch | 0.30% | 3.26x |
| Charlotte Russe | 0.94% | 3.25x |
| Zara | 1.26% | 3.25x |
| Levi Strauss | 0.02% | 3.24x |
| Hollister | 2.84% | 3.23x |
| Buckle | 3.51% | 3.22x |
| Journeys | 5.81% | 3.21x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.00x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 1.96x |
| Romanian News | 0.02% | 1.89x |
| Canada Tax and Finance Research Cluster | 0.01% | 1.76x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.74x |
| Survival Guides | 0.02% | 1.73x |
| Scuba Diving | 0.01% | 1.70x |
| Local & Travel England - Northern England | 0.01% | 1.66x |
| Holiday Gifts | 0.03% | 1.55x |
| Chemicals | 0.01% | 1.54x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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