Dstillery Audiences

SUBWAY

Audience Size: 7.5 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.18x
Michigan County and Local Fair Visitors 3.29% 1.17x
Smoky Mountains Trip Planners 2.00% 1.17x
Ohio County and Local Fair Visitors 3.12% 1.17x
South State Fair Visitors 3.45% 1.17x
Misc-Deal Seekers or Coupon Shoppers 1.70% 1.16x
Wisconsin County and Local Fair Visitors 3.10% 1.16x
Sprint Customers 0.02% 1.16x
Valentines Day With Kids 2.21% 1.15x
Black Friday Deal Shoppers 2.31% 1.14x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.09x
Buckle 4.45% 2.76x
Maurices 6.40% 2.75x
Joe's Jeans 0.05% 2.73x
Abercrombie & Fitch 0.24% 2.73x
Lane Bryant 3.56% 2.72x
Belk 1.32% 2.70x
Express Outlets 0.58% 2.70x
Hollister 2.59% 2.66x
Mens Wearhouse 5.28% 2.66x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 0.02% 1.73x
Home Furnishings 0.02% 1.64x
Quebec Vacations 0.01% 1.59x
Nursing 0.02% 1.55x
Canada Culture and Tourism 0.01% 1.50x
African-American Hair 0.01% 1.48x
Book Publishers 0.03% 1.46x
Indiana Finance & Business Cluster 0.71% 1.42x
College Sports 0.02% 1.38x
Law School 0.04% 1.37x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female