Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.52% | 1.34x |
| Ohio County and Local Fair Visitors | 4.09% | 1.27x |
| Midwestern Voters | 3.37% | 1.23x |
| Restaurant Supply Shoppers | 0.17% | 1.22x |
| Bigfoot Folklore Enthusiasts | 3.18% | 1.22x |
| Online Payroll Services Users | 2.47% | 1.22x |
| Smoking Cessation Intenders | 3.45% | 1.21x |
| Budget Wireless Shoppers | 2.92% | 1.20x |
| Wisconsin County and Local Fair Visitors | 3.47% | 1.19x |
| Hunters | 3.21% | 1.19x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.02% | 3.22x |
| Maurices | 4.34% | 3.08x |
| Express Outlets | 0.41% | 3.04x |
| Topshop | 0.02% | 3.01x |
| Abercrombie & Fitch | 0.13% | 3.00x |
| Lorna Jane | 0.07% | 3.00x |
| Gymboree | 1.95% | 2.95x |
| Buckle | 2.82% | 2.91x |
| Eddie Bauer | 1.05% | 2.89x |
| Victoria's Secret | 4.06% | 2.89x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.01% | 4.21x |
| Arts & Crafts | 0.02% | 2.89x |
| Cub & Girl Scouts | 0.01% | 2.68x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.01% | 2.53x |
| Youth Educational Resources | 0.01% | 2.46x |
| Roleplay & Fantasy Games | 0.01% | 2.46x |
| Reproductive Health | 0.01% | 2.27x |
| Insurance Cluster | 0.01% | 2.10x |
| Cardiac & Other Health Research | 0.02% | 2.07x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 1.96x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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