Dstillery Audiences

SUBWAY

Audience Size: 19.7 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.19x
Hip Hop Fans 1.44% 1.15x
Readers of African American Content 1.14% 1.14x
Readers of Dominican Republic Content 1.61% 1.13x
Readers of Jamaican Content 1.13% 1.13x
Readers of Caribbean Content 1.69% 1.11x
LGBT Activists 1.16% 1.10x
Caribbean Trip Planners 1.45% 1.10x
Readers of Honduran Content 3.27% 1.10x
Budget Wireless Shoppers 1.10% 1.10x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.34% 4.17x
Everlane 0.04% 3.85x
Zara 1.21% 3.85x
Express Outlets 0.20% 3.59x
Hollister 0.92% 3.59x
Zumiez 1.51% 3.54x
Columbia 0.46% 3.51x
Express 1.18% 3.46x
Abercrombie & Fitch 1.43% 3.43x
Forever 21 1.84% 3.43x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.00% 1.85x
Survey Websites 0.01% 1.80x
Consumer Rewards 0.05% 1.57x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.00% 1.46x
Flags & Trump 0.01% 1.44x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.43x
Assorted Topics (Insurance, Travel, Viral Media) 0.00% 1.42x
Online Games 0.14% 1.42x
LGBTQ Advocacy 0.61% 1.40x
Rural Living 0.01% 1.40x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female