Dstillery Audiences

SUBWAY

Audience Size: 5.4 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.48% 1.36x
Ohio County and Local Fair Visitors 4.08% 1.28x
Midwestern Voters 3.40% 1.26x
Wisconsin County and Local Fair Visitors 3.96% 1.26x
Bigfoot Folklore Enthusiasts 3.37% 1.24x
Hunters 3.53% 1.24x
Ohio State Buckeyes Fans 3.00% 1.23x
Black Friday Deal Shoppers 3.20% 1.22x
Online Payroll Services Users 2.67% 1.22x
Green Bay Packers Fans 3.48% 1.21x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.06% 3.26x
Maurices 3.49% 3.09x
Calvin Klein 0.03% 3.01x
Gymboree 1.26% 2.98x
Express Outlets 0.29% 2.97x
Joe's Jeans 0.01% 2.94x
Hugo Boss 0.33% 2.90x
Eddie Bauer 0.68% 2.88x
Lane Bryant 1.77% 2.87x
Mens Wearhouse 2.82% 2.87x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.03% 2.00x
Marijuana 0.03% 1.58x
Beach & Intimate Wear 0.02% 1.54x
Cuba & Mexico Media 0.04% 1.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.49x
Roleplay & Fantasy Games 0.03% 1.47x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 1.44x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 1.43x
Pac 12 Sports 0.03% 1.42x
Canadian Auto 0.06% 1.39x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female