Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.02% | 1.47x |
| Pantry Recipes Researchers | 0.04% | 1.38x |
| Michigan County and Local Fair Visitors | 4.43% | 1.35x |
| Amazon Prime Movie Subscribers | 0.01% | 1.32x |
| Ohio County and Local Fair Visitors | 4.17% | 1.31x |
| Wisconsin County and Local Fair Visitors | 3.72% | 1.27x |
| Bigfoot Folklore Enthusiasts | 3.10% | 1.26x |
| South State Fair Visitors | 3.83% | 1.25x |
| North Midwest State Fair Visitors | 3.32% | 1.24x |
| Hunters | 3.47% | 1.24x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.99% | 3.95x |
| Joe's Jeans | 0.05% | 3.35x |
| Carhartt | 19.77% | 3.23x |
| Buckle | 2.53% | 3.19x |
| Journeys | 4.36% | 3.19x |
| Abercrombie & Fitch | 0.20% | 3.19x |
| The Childrens Place | 3.91% | 3.19x |
| Gymboree | 2.05% | 3.17x |
| Hollister | 1.88% | 3.17x |
| Lane Bryant | 2.06% | 3.17x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 1.68x |
| Right Wing Blogs - Political Activism | 0.02% | 1.62x |
| Gadgets | 0.01% | 1.51x |
| Cigars | 0.02% | 1.45x |
| Robotics | 0.03% | 1.42x |
| Telescopes | 0.06% | 1.38x |
| Marijuana | 0.03% | 1.37x |
| Shopping Catalogs | 0.07% | 1.37x |
| Comedy Content | 0.03% | 1.36x |
| Internet Radio | 0.11% | 1.35x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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