Dstillery Audiences

SUBWAY

Audience Size: 7.6 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.62% 1.24x
Michigan County and Local Fair Visitors 3.80% 1.23x
Iowa County and Local Fair Visitors 3.94% 1.23x
North Midwest State Fair Visitors 3.85% 1.21x
Ohio County and Local Fair Visitors 3.53% 1.20x
Holiday Season Sporting Goods Deal Shoppers 2.56% 1.18x
Kansas City Trip Planners 3.44% 1.16x
Sprint Customers 0.02% 1.16x
St. Louis Trip Planners 3.67% 1.15x
Travel Insurance and Safety Researchers 3.29% 1.15x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Maurices.

Location Composition Index
Maurices 2.44% 2.10x
Charlotte Russe 0.12% 2.07x
Abercrombie & Fitch 0.08% 1.98x
Buckle 1.48% 1.96x
Aeropostale 1.27% 1.93x
Journeys 2.09% 1.92x
Carhartt 14.46% 1.91x
Victoria's Secret 2.18% 1.90x
Zumiez 1.11% 1.89x
Gymboree 1.03% 1.89x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.01% 1.82x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.01% 1.74x
Southern California Tourism 0.01% 1.72x
Grocery & Food Service 0.02% 1.61x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.01% 1.58x
Horse Racing 0.02% 1.56x
Healthcare Jobs 0.02% 1.46x
Beach Vacations 0.03% 1.41x
Engineering 0.02% 1.39x
Comedy Content 0.03% 1.35x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female