Explore the Subway Audience
Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Subway audience.
INTERESTS
The Subway audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Subway audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.76% | 1.17x |
| Readers of African American Content | 1.18% | 1.15x |
| Readers of Caribbean Content | 1.71% | 1.14x |
| Readers of El Salvadoran Content | 1.63% | 1.12x |
| Readers of South American Content | 1.50% | 1.11x |
| Colombia Trip Planners | 1.73% | 1.10x |
| Readers of Dominican Republic Content | 1.79% | 1.10x |
| Los Angeles Mass Transit Commuters | 1.55% | 1.09x |
| Miami Trip Planners | 1.29% | 1.09x |
| Readers of Panamanian Content | 1.41% | 1.09x |
Composition Percentage:
The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
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APPAREL RETAILERS
The Subway audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Subway audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.32% | 2.67x |
| Free People | 0.09% | 2.67x |
| Club Monaco | 0.28% | 2.63x |
| Lululemon | 0.19% | 2.59x |
| Brooks Brothers | 1.11% | 2.40x |
| Banana Republic | 1.20% | 2.34x |
| Gymboree | 0.70% | 2.31x |
| Carhartt | 0.25% | 2.31x |
| J. Crew | 0.98% | 2.29x |
| The North Face | 0.58% | 2.24x |
Composition Percentage:
The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Subway audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.00% | 1.69x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.55x |
| Assorted Topics #11551 (Elderly, Europe, Viral Media) | 0.00% | 1.37x |
| LGBTQ Advocacy | 0.58% | 1.36x |
| As Seen On TV Products | 0.01% | 1.33x |
| New York City Education & News Cluster | 0.56% | 1.29x |
| Washington D.C. Hotels | 0.00% | 1.28x |
| Consumer Rewards | 0.07% | 1.27x |
| Survey Websites | 0.01% | 1.26x |
| Men's Fashion Shopping | 0.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
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DEMOGRAPHICS
The Subway audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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