Dstillery Audiences

SUBWAY

Audience Size: 4.8 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 2.90% 1.19x
Ohio County and Local Fair Visitors 2.54% 1.19x
Smoky Mountains Trip Planners 1.76% 1.19x
Wisconsin County and Local Fair Visitors 2.52% 1.18x
Misc-Deal Seekers or Coupon Shoppers 0.87% 1.17x
Bargain Shopping Researchers 0.37% 1.16x
Sprint Customers 0.02% 1.16x
Big Box Store Jewelry Sale Shoppers 0.16% 1.15x
Crafting Enthusiasts 1.30% 1.15x
Iowa County and Local Fair Visitors 2.60% 1.15x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.38% 3.31x
Joe's Jeans 0.02% 3.23x
Buckle 1.46% 3.23x
Lane Bryant 0.86% 3.22x
Dressbarn 0.84% 3.15x
Journeys 2.18% 3.14x
Forever 21 0.72% 3.13x
Victoria's Secret 1.54% 3.11x
Hollister 0.82% 3.10x
Mens Wearhouse 1.30% 3.10x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Music Education.

Content Affinity Composition Index
Music Education 0.01% 1.74x
Personal Finance Researchers 0.02% 1.59x
Nebraska Cluster 0.74% 1.58x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.01% 1.56x
Illinois News 0.77% 1.42x
Beer, Wine & Alcohol 0.02% 1.40x
Alaska Cluster 0.01% 1.36x
Coupons 0.41% 1.36x
Medical Diagnostics 0.03% 1.35x
Home Remodeling 0.01% 1.34x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female