Dstillery Audiences

SUBWAY

Audience Size: 20.7 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 2.91% 1.23x
Cabin Rental Researchers 2.97% 1.22x
Dodge Vehicle Shoppers 2.68% 1.19x
Diesel Vehicle Shoppers 2.65% 1.19x
Truck Shoppers 2.67% 1.18x
Tractor Shoppers 2.35% 1.17x
Hunters 2.63% 1.16x
Quads and ATV Enthusiasts 2.60% 1.16x
South State Fair Visitors 3.09% 1.16x
Welding Tools and Supplies Shoppers 2.33% 1.16x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Topshop.

Location Composition Index
Topshop 0.25% 3.09x
Joe's Jeans 0.15% 3.05x
Charlotte Russe 1.96% 3.02x
Levi Strauss 0.53% 3.01x
Hollister 3.19% 3.00x
Buckle 3.69% 3.00x
Carhartt 11.58% 2.98x
Old Navy 6.09% 2.97x
Journeys 5.39% 2.97x
American Eagle Outfitters 4.39% 2.97x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.01% 1.49x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.05% 1.37x
LGBTQ Advocacy 0.78% 1.35x
Assorted Topics (Toys, T-Shirts, Volvos) 0.01% 1.33x
Military & Law Enforcement 0.97% 1.30x
Central & Northwest Ohio Cluster 1.29% 1.27x
Knitting & Crochet 0.66% 1.25x
London Tourism & Events 0.01% 1.25x
Apartment & Community Real Estate Researchers 0.02% 1.24x
Live Music 0.85% 1.24x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female