Dstillery Audiences

SUBWAY

Audience Size: 22.8 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.00% 1.19x
Countdown to the Beach Travelers 0.01% 1.19x
South State Fair Visitors 2.85% 1.10x
Muscle Car Shoppers 2.59% 1.10x
Wisconsin County and Local Fair Visitors 2.74% 1.08x
Cabin Rental Researchers 2.78% 1.07x
Solar Energy Researchers 2.44% 1.07x
Farming Simulator Video Game Fans 2.72% 1.06x
Midwestern Voters 2.31% 1.05x
North Midwest State Fair Visitors 2.50% 1.05x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Topshop.

Location Composition Index
Topshop 0.25% 2.98x
Levi Strauss 0.94% 2.94x
Uniqlo 0.81% 2.85x
Forever 21 2.73% 2.84x
Carhartt 0.28% 2.81x
Old Navy 4.84% 2.81x
Columbia 0.76% 2.80x
American Apparel 1.65% 2.80x
Eddie Bauer 1.31% 2.80x
American Eagle Outfitters 4.16% 2.80x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 1.31% 1.32x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.23x
Military & Law Enforcement 0.70% 1.20x
Niche Dating Websites 0.33% 1.19x
Cincinnati Cluster 1.55% 1.19x
Ohio Universities 0.36% 1.19x
General Interest 0.01% 1.18x
Indiana Finance & Business Cluster 0.62% 1.18x
Missouri Travel & Outdoors Cluster 0.60% 1.17x
Michigan Cluster 2.37% 1.16x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female