Dstillery Audiences

SUBWAY

Audience Size: 10.2 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.02% 1.47x
Pantry Recipes Researchers 0.04% 1.38x
Michigan County and Local Fair Visitors 4.43% 1.35x
Amazon Prime Movie Subscribers 0.01% 1.32x
Ohio County and Local Fair Visitors 4.17% 1.31x
Wisconsin County and Local Fair Visitors 3.72% 1.27x
Bigfoot Folklore Enthusiasts 3.10% 1.26x
South State Fair Visitors 3.83% 1.25x
North Midwest State Fair Visitors 3.32% 1.24x
Hunters 3.47% 1.24x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Maurices.

Location Composition Index
Maurices 0.99% 3.95x
Joe's Jeans 0.05% 3.35x
Carhartt 19.77% 3.23x
Buckle 2.53% 3.19x
Journeys 4.36% 3.19x
Abercrombie & Fitch 0.20% 3.19x
The Childrens Place 3.91% 3.19x
Gymboree 2.05% 3.17x
Hollister 1.88% 3.17x
Lane Bryant 2.06% 3.17x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 1.68x
Right Wing Blogs - Political Activism 0.02% 1.62x
Gadgets 0.01% 1.51x
Cigars 0.02% 1.45x
Robotics 0.03% 1.42x
Telescopes 0.06% 1.38x
Marijuana 0.03% 1.37x
Shopping Catalogs 0.07% 1.37x
Comedy Content 0.03% 1.36x
Internet Radio 0.11% 1.35x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female