Dstillery Audiences

SUBWAY

Audience Size: 8.4 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.76% 1.17x
Readers of African American Content 1.18% 1.15x
Readers of Caribbean Content 1.71% 1.14x
Readers of El Salvadoran Content 1.63% 1.12x
Readers of South American Content 1.50% 1.11x
Colombia Trip Planners 1.73% 1.10x
Readers of Dominican Republic Content 1.79% 1.10x
Los Angeles Mass Transit Commuters 1.55% 1.09x
Miami Trip Planners 1.29% 1.09x
Readers of Panamanian Content 1.41% 1.09x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Michael Kors.

Location Composition Index
Michael Kors 0.32% 2.67x
Free People 0.09% 2.67x
Club Monaco 0.28% 2.63x
Lululemon 0.19% 2.59x
Brooks Brothers 1.11% 2.40x
Banana Republic 1.20% 2.34x
Gymboree 0.70% 2.31x
Carhartt 0.25% 2.31x
J. Crew 0.98% 2.29x
The North Face 0.58% 2.24x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.00% 1.69x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 1.55x
Assorted Topics #11551 (Elderly, Europe, Viral Media) 0.00% 1.37x
LGBTQ Advocacy 0.58% 1.36x
As Seen On TV Products 0.01% 1.33x
New York City Education & News Cluster 0.56% 1.29x
Washington D.C. Hotels 0.00% 1.28x
Consumer Rewards 0.07% 1.27x
Survey Websites 0.01% 1.26x
Men's Fashion Shopping 0.01% 1.26x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999