Dstillery Audiences

SUBWAY

Audience Size: 12 Million Devices

Explore the Subway Audience

Below you'll find more information about the Subway audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Subway audience.

Dstillery Crafted Audiences

INTERESTS

The Subway audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Subway audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 3.35% 1.23x
South State Fair Visitors 4.17% 1.21x
Wisconsin County and Local Fair Visitors 3.14% 1.19x
North Midwest State Fair Visitors 3.09% 1.18x
Ohio County and Local Fair Visitors 2.76% 1.18x
Iowa County and Local Fair Visitors 3.41% 1.18x
Washington County and Local Fair Visitors 2.72% 1.18x
Sprint Customers 0.02% 1.16x
Texas State Fairs 3.15% 1.16x
Cabin Rental Researchers 3.83% 1.16x
Composition Percentage: The overlap percentage between the Subway audience and the Interest attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Subway audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Subway audience is Maurices.

Location Composition Index
Maurices 8.50% 1.80x
Lorna Jane 0.32% 1.76x
Buckle 6.06% 1.75x
Joe's Jeans 0.08% 1.74x
Lane Bryant 5.09% 1.74x
Eddie Bauer 2.26% 1.74x
Abercrombie & Fitch 0.36% 1.73x
Express Outlets 0.92% 1.72x
Belk 1.84% 1.72x
Journeys 8.27% 1.71x
Composition Percentage: The overlap percentage between the Subway audience and the Location attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Subway audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.01% 1.65x
Police Gear 0.01% 1.59x
Home Furnishings 0.01% 1.38x
Paleo & Keto Diet Enthusiasts 0.02% 1.28x
Cakes & Sweets 0.03% 1.25x
Spanish Health & Wellness 0.06% 1.24x
Vancouver British Columbia Research Cluster 0.01% 1.24x
Sports News & Apparel 0.94% 1.22x
Equestrian Cluster 0.16% 1.22x
Wisconsin Universities 0.78% 1.21x
Composition Percentage: The overlap percentage between the Subway audience and the Content Affinity attribute.
Index: A comparison of the Subway audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Subway audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female