Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 432.5 thousand unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 3.92% | 3.77x |
| South Atlantic State Fair Visitors | 6.04% | 3.41x |
| Orlando Trip Planners | 4.07% | 2.90x |
| Florida Atlantic Coast Trip Planners | 4.79% | 2.84x |
| Voice Over Internet Protocol (VoIP) Users | 6.25% | 2.74x |
| Tampa and St Petersburg Trip Planners | 4.59% | 2.65x |
| Fort Lauderdale Trip Planners | 2.38% | 2.40x |
| Online Bank Researchers | 5.40% | 2.26x |
| Washington DC Trip Planners | 1.39% | 2.20x |
| South Atlantic Voters | 7.79% | 2.19x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Curious about what else the SunTrust Banks audience is interested in?
Sign Up
APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 0.77% | 7.69x |
| Tommy Bahama | 0.89% | 7.41x |
| Brooks Brothers | 0.64% | 6.91x |
| Calvin Klein | 0.19% | 6.77x |
| Anthropologie | 1.05% | 5.29x |
| Ralph Lauren | 0.37% | 5.22x |
| Jos A. Bank Clothiers | 0.85% | 5.02x |
| Ann Taylor | 0.34% | 4.86x |
| Armani | 0.40% | 4.69x |
| Express Outlets | 0.32% | 4.66x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Want to find more of the SunTrust Banks audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 5.87x |
| Florida College Athletics | 0.09% | 4.06x |
| Sewing, Embroidery & Quilting | 0.15% | 3.96x |
| Nursing | 0.03% | 3.95x |
| Baltimore Cluster | 2.88% | 3.82x |
| Southeast College Athletics | 0.17% | 3.81x |
| Lacrosse College Athletics | 0.02% | 3.74x |
| Florida Local News Cluster | 8.86% | 3.69x |
| Aid Groups | 0.06% | 3.63x |
| Washington & Northern Virginia | 0.84% | 3.46x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Want to see more of the Content Affinities the SunTrust Banks audience visits?
Sign Up
DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the SunTrust Banks audience?
Sign Up