Dstillery Audiences

SUNTRUST BANKS

Audience Size: 1.5 Million Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 8.92% 3.61x
Orlando Trip Planners 9.24% 3.58x
Atlanta Trip Planners 7.64% 3.49x
Orlando Magic Fans 6.69% 3.11x
Essential Oils Enthusiasts 0.01% 3.11x
South Atlantic State Fair Visitors 6.69% 2.81x
Florida Gators Fans 5.41% 2.65x
South Atlantic Voters 5.73% 2.64x
Tampa and St Petersburg Trip Planners 5.10% 2.63x
Florida Gulf Coast Travel Researchers 6.05% 2.43x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 1.91% 8.16x
Tommy Bahama 3.15% 6.09x
Jos A. Bank Clothiers 5.58% 5.94x
Brooks Brothers 3.42% 5.79x
Anthropologie 1.54% 5.73x
Topshop 0.45% 5.43x
Express Outlets 1.01% 5.12x
Bonobos 1.48% 5.08x
Ann Taylor 2.20% 5.02x
J. Crew 3.82% 4.99x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Accounting.

Content Affinity Composition Index
Accounting 1.59% 6.22x
Latin American Spanish Language News 1.27% 5.97x
ISPs & Local Services 0.02% 5.87x
Theme Park Tourism 2.87% 5.10x
Florida Jacksonville & Orlando Cluster 9.24% 4.72x
Broadway Information 1.59% 4.62x
Design Software 0.96% 4.58x
Liberal Views on Government, Finance, and Economy 0.77% 4.46x
Savannah Georgia News 1.59% 4.13x
Learning & Development Products 1.27% 4.07x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male