Dstillery Audiences

SUNTRUST BANKS

Audience Size: 2.2 Million Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 4.54% 3.06x
Georgia Trip Planners 4.58% 2.91x
Mid-Atlantic Voters 3.30% 2.66x
South Atlantic Voters 3.26% 2.47x
Florida Atlantic Coast Trip Planners 3.76% 2.45x
Atlanta United Fans 3.01% 2.45x
Georgia Activities Researchers 2.97% 2.44x
Tampa and St Petersburg Trip Planners 2.34% 2.35x
Atlanta Trip Planners 6.17% 2.33x
Palm Beach Trip Planners 3.45% 2.33x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 2.00% 8.70x
Tommy Bahama 1.87% 6.22x
Jos A. Bank Clothiers 2.92% 6.04x
Mens Wearhouse 4.77% 5.98x
Brooks Brothers 3.08% 5.80x
Chicos 2.68% 4.85x
Calvin Klein 0.53% 4.61x
LOFT 2.25% 4.54x
Free People 0.90% 4.50x
Club Monaco 0.54% 4.48x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 3.74% 4.47x
North Carolina Education 1.71% 3.72x
Memphis News 0.27% 3.53x
Savannah Georgia News 0.59% 3.21x
North Carolina 1.83% 3.16x
Florida Naples News Cluster 1.21% 3.08x
Southeast College Athletics 0.40% 3.08x
Florida Jacksonville & Orlando Cluster 4.08% 3.08x
Rural Living 0.02% 3.06x
South Carolina Travel 0.06% 3.02x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male