Dstillery Audiences

SUNTRUST BANKS

Audience Size: 432.5 Thousand Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 432.5 thousand unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 3.92% 3.77x
South Atlantic State Fair Visitors 6.04% 3.41x
Orlando Trip Planners 4.07% 2.90x
Florida Atlantic Coast Trip Planners 4.79% 2.84x
Voice Over Internet Protocol (VoIP) Users 6.25% 2.74x
Tampa and St Petersburg Trip Planners 4.59% 2.65x
Fort Lauderdale Trip Planners 2.38% 2.40x
Online Bank Researchers 5.40% 2.26x
Washington DC Trip Planners 1.39% 2.20x
South Atlantic Voters 7.79% 2.19x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 0.77% 7.69x
Tommy Bahama 0.89% 7.41x
Brooks Brothers 0.64% 6.91x
Calvin Klein 0.19% 6.77x
Anthropologie 1.05% 5.29x
Ralph Lauren 0.37% 5.22x
Jos A. Bank Clothiers 0.85% 5.02x
Ann Taylor 0.34% 4.86x
Armani 0.40% 4.69x
Express Outlets 0.32% 4.66x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 5.87x
Florida College Athletics 0.09% 4.06x
Sewing, Embroidery & Quilting 0.15% 3.96x
Nursing 0.03% 3.95x
Baltimore Cluster 2.88% 3.82x
Southeast College Athletics 0.17% 3.81x
Lacrosse College Athletics 0.02% 3.74x
Florida Local News Cluster 8.86% 3.69x
Aid Groups 0.06% 3.63x
Washington & Northern Virginia 0.84% 3.46x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male