Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 thousand unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 24.39% | 11.84x |
| Sea World Park Trip Planners | 14.63% | 7.77x |
| Mid-Atlantic Voters | 12.20% | 7.13x |
| Tampa and St Petersburg Trip Planners | 9.76% | 6.47x |
| Hard Rock Hotel & Casino Trip Planners | 12.20% | 5.68x |
| Charitable Organization Researchers | 7.32% | 5.27x |
| Food Delivery Service Users | 7.32% | 4.97x |
| Hawaii Trip Planners | 7.32% | 4.95x |
| Florida Trip Planners | 9.76% | 4.94x |
| Jazz Festival Enthusiasts | 7.32% | 4.88x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.43% | 14.45x |
| Armani | 4.05% | 10.83x |
| Topshop | 0.52% | 10.17x |
| Bonobos | 2.14% | 9.90x |
| Hugo Boss | 5.33% | 9.49x |
| Brooks Brothers | 5.05% | 9.29x |
| Kate Spade | 4.29% | 9.08x |
| Anthropologie | 5.19% | 8.92x |
| Tommy Bahama | 2.86% | 8.76x |
| Jos A. Bank Clothiers | 7.33% | 8.69x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Virginia News.
| Content Affinity | Composition | Index |
| Virginia News | 14.63% | 6.63x |
| ISPs & Local Services | 0.02% | 5.87x |
| Antiques & Auctions | 2.14% | 5.51x |
| Florida Local News Cluster | 17.07% | 4.71x |
| Fashion Cluster | 2.14% | 4.49x |
| Startup Investment | 1.28% | 4.38x |
| Canada General Information Seeker Cluster | 2.14% | 4.14x |
| Hunting | 1.43% | 3.60x |
| Health Issues Cluster | 3.57% | 3.51x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.43% | 3.48x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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