Dstillery Audiences

SUNTRUST BANKS

Audience Size: 840.2 Thousand Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 840.2 thousand unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Atlanta Trip Planners.

Interest Composition Index
Atlanta Trip Planners 11.06% 5.48x
Hard Rock Hotel & Casino Trip Planners 11.54% 5.27x
Orlando Trip Planners 12.02% 5.15x
Orlando Magic Fans 10.10% 4.87x
Georgia Trip Planners 11.06% 4.69x
South Atlantic State Fair Visitors 11.06% 4.65x
South Atlantic Voters 9.62% 4.49x
Tampa and St Petersburg Trip Planners 8.17% 4.46x
Florida Gators Fans 8.65% 4.10x
Florida State Seminoles Fans 8.17% 4.08x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 2.22% 8.43x
Tommy Bahama 3.61% 6.52x
Jos A. Bank Clothiers 6.33% 6.51x
Brooks Brothers 3.93% 6.33x
Bonobos 1.70% 5.72x
Ann Taylor 2.71% 5.69x
Topshop 0.48% 5.59x
J. Crew 4.73% 5.56x
Express Outlets 1.15% 5.45x
Abercrombie & Fitch 2.65% 5.39x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 13.94% 6.32x
ISPs & Local Services 0.02% 5.87x
Latin American Spanish Language News 1.44% 5.69x
Florida Local News Cluster 15.38% 5.25x
Assorted Topics (Viral Media, Paid Traffic) 1.92% 4.83x
Liberal Views on Government, Finance, and Economy 0.77% 4.46x
Georgia Cluster 12.50% 4.38x
Savannah Georgia News 1.92% 3.94x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.10% 3.77x
Philanthropy - Charities & Fundraising 1.44% 3.74x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male