Dstillery Audiences

SUNTRUST BANKS

Audience Size: 2.4 Million Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.11x
Washington DC Trip Planners 4.57% 2.28x
Georgia Trip Planners 4.80% 2.20x
Mid-Atlantic Voters 3.28% 2.17x
Atlanta Trip Planners 4.14% 2.09x
Florida Atlantic Coast Trip Planners 4.69% 2.04x
South Atlantic Voters 3.21% 2.02x
Countdown to the Beach Travelers 0.02% 1.90x
Palm Beach Trip Planners 3.33% 1.88x
Atlanta United Fans 2.90% 1.84x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 1.76% 8.14x
Tommy Bahama 2.60% 6.01x
Jos A. Bank Clothiers 5.12% 5.73x
Anthropologie 2.42% 5.47x
Brooks Brothers 3.11% 5.46x
Express Outlets 0.82% 5.05x
Topshop 0.29% 4.94x
J. Crew 3.22% 4.60x
Johnston and Murphy 4.85% 4.57x
Bonobos 0.98% 4.56x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 5.87x
Memphis News 0.44% 4.28x
Survey Websites 0.02% 3.94x
Environmentally Friendly Cars 0.02% 3.79x
Washington & Northern Virginia 4.41% 3.57x
South Carolina Travel 0.06% 3.46x
North Carolina Education 1.80% 3.19x
Local & Travel England - East Midlands 0.05% 3.00x
Online Learning 0.04% 3.00x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.92x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female