Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 249 thousand unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 4.20% | 2.97x |
| Florida Atlantic Coast Trip Planners | 4.30% | 2.79x |
| South Atlantic State Fair Visitors | 6.06% | 2.78x |
| Voice Over Internet Protocol (VoIP) Users | 6.25% | 2.74x |
| Tampa and St Petersburg Trip Planners | 3.87% | 2.59x |
| Orlando Trip Planners | 3.82% | 2.54x |
| Fort Lauderdale Trip Planners | 2.39% | 2.42x |
| Georgia Activities Researchers | 1.82% | 2.29x |
| Florida County and Local Fair Visitors | 7.11% | 2.29x |
| Nashville Trip Planners | 2.55% | 2.25x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.62% | 6.43x |
| Tommy Bahama | 0.63% | 5.13x |
| Brooks Brothers | 0.70% | 5.06x |
| Belk | 0.70% | 4.66x |
| Joe's Jeans | 0.02% | 4.23x |
| Charlotte Russe | 0.35% | 3.95x |
| Anthropologie | 0.85% | 3.61x |
| Ann Taylor | 0.32% | 3.44x |
| Madewell | 0.46% | 3.43x |
| Abercrombie & Fitch | 0.24% | 3.42x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 5.87x |
| Celebrity Gossip | 0.05% | 4.81x |
| New Parents | 0.07% | 4.00x |
| Vietnam Cluster | 0.03% | 3.90x |
| Corporate Employment Pages | 0.04% | 3.73x |
| Data Centers | 0.05% | 3.73x |
| Accounting | 0.07% | 3.56x |
| Aid Groups | 0.07% | 3.54x |
| Mobile Industry Information | 0.04% | 3.48x |
| Florida Naples News Cluster | 0.98% | 3.47x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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