Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 4.24% | 2.94x |
| Georgia Trip Planners | 3.63% | 2.70x |
| Mid-Atlantic Voters | 3.05% | 2.60x |
| South Atlantic Voters | 3.03% | 2.47x |
| Florida Atlantic Coast Trip Planners | 2.95% | 2.30x |
| Atlanta United Fans | 2.36% | 2.29x |
| Palm Beach Trip Planners | 2.67% | 2.19x |
| Tampa and St Petersburg Trip Planners | 1.93% | 2.17x |
| Florida Gulf Coast Travel Researchers | 2.81% | 2.17x |
| Atlanta Trip Planners | 4.87% | 2.16x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 1.24% | 8.60x |
| Ann Taylor | 0.82% | 7.34x |
| Tommy Bahama | 1.25% | 6.87x |
| Calvin Klein | 0.43% | 6.18x |
| Uniqlo | 0.46% | 5.93x |
| Brooks Brothers | 2.49% | 5.85x |
| Saint Laurent Paris | 0.33% | 5.78x |
| LOFT | 1.43% | 5.75x |
| Madewell | 0.54% | 5.75x |
| Free People | 0.64% | 5.70x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 3.04% | 4.16x |
| Memphis News | 0.28% | 4.06x |
| Florida Jacksonville & Orlando Cluster | 3.62% | 2.99x |
| Virginia News | 3.14% | 2.96x |
| Florida Local News Cluster | 3.67% | 2.95x |
| North Carolina Education | 1.23% | 2.91x |
| Savannah Georgia News | 0.48% | 2.89x |
| Virginia Athletics | 0.09% | 2.87x |
| Tennessee News | 1.97% | 2.85x |
| North Carolina | 1.39% | 2.76x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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