Dstillery Audiences

SUNTRUST BANKS

Audience Size: 1.3 Million Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 4.24% 2.94x
Georgia Trip Planners 3.63% 2.70x
Mid-Atlantic Voters 3.05% 2.60x
South Atlantic Voters 3.03% 2.47x
Florida Atlantic Coast Trip Planners 2.95% 2.30x
Atlanta United Fans 2.36% 2.29x
Palm Beach Trip Planners 2.67% 2.19x
Tampa and St Petersburg Trip Planners 1.93% 2.17x
Florida Gulf Coast Travel Researchers 2.81% 2.17x
Atlanta Trip Planners 4.87% 2.16x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 1.24% 8.60x
Ann Taylor 0.82% 7.34x
Tommy Bahama 1.25% 6.87x
Calvin Klein 0.43% 6.18x
Uniqlo 0.46% 5.93x
Brooks Brothers 2.49% 5.85x
Saint Laurent Paris 0.33% 5.78x
LOFT 1.43% 5.75x
Madewell 0.54% 5.75x
Free People 0.64% 5.70x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 3.04% 4.16x
Memphis News 0.28% 4.06x
Florida Jacksonville & Orlando Cluster 3.62% 2.99x
Virginia News 3.14% 2.96x
Florida Local News Cluster 3.67% 2.95x
North Carolina Education 1.23% 2.91x
Savannah Georgia News 0.48% 2.89x
Virginia Athletics 0.09% 2.87x
Tennessee News 1.97% 2.85x
North Carolina 1.39% 2.76x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male