Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 840.2 thousand unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Atlanta Trip Planners.
| Interest | Composition | Index |
| Atlanta Trip Planners | 11.06% | 5.48x |
| Hard Rock Hotel & Casino Trip Planners | 11.54% | 5.27x |
| Orlando Trip Planners | 12.02% | 5.15x |
| Orlando Magic Fans | 10.10% | 4.87x |
| Georgia Trip Planners | 11.06% | 4.69x |
| South Atlantic State Fair Visitors | 11.06% | 4.65x |
| South Atlantic Voters | 9.62% | 4.49x |
| Tampa and St Petersburg Trip Planners | 8.17% | 4.46x |
| Florida Gators Fans | 8.65% | 4.10x |
| Florida State Seminoles Fans | 8.17% | 4.08x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 2.22% | 8.43x |
| Tommy Bahama | 3.61% | 6.52x |
| Jos A. Bank Clothiers | 6.33% | 6.51x |
| Brooks Brothers | 3.93% | 6.33x |
| Bonobos | 1.70% | 5.72x |
| Ann Taylor | 2.71% | 5.69x |
| Topshop | 0.48% | 5.59x |
| J. Crew | 4.73% | 5.56x |
| Express Outlets | 1.15% | 5.45x |
| Abercrombie & Fitch | 2.65% | 5.39x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Florida Jacksonville & Orlando Cluster.
| Content Affinity | Composition | Index |
| Florida Jacksonville & Orlando Cluster | 13.94% | 6.32x |
| ISPs & Local Services | 0.02% | 5.87x |
| Latin American Spanish Language News | 1.44% | 5.69x |
| Florida Local News Cluster | 15.38% | 5.25x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.92% | 4.83x |
| Liberal Views on Government, Finance, and Economy | 0.77% | 4.46x |
| Georgia Cluster | 12.50% | 4.38x |
| Savannah Georgia News | 1.92% | 3.94x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.10% | 3.77x |
| Philanthropy - Charities & Fundraising | 1.44% | 3.74x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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