Dstillery Audiences

SUNTRUST BANKS

Audience Size: 2.9 Million Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 4.06% 3.06x
Georgia Trip Planners 4.13% 2.82x
Mid-Atlantic Voters 2.86% 2.68x
Atlanta United Fans 2.62% 2.50x
Georgia Activities Researchers 2.80% 2.41x
South Atlantic Voters 2.55% 2.28x
Atlanta Trip Planners 5.66% 2.22x
Florida Atlantic Coast Trip Planners 3.26% 2.21x
Asheville Trip Planners 2.75% 2.16x
Retired Government Employees 1.90% 2.16x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 2.03% 8.89x
Johnston and Murphy 1.15% 6.49x
Tommy Bahama 2.16% 6.31x
Brooks Brothers 3.00% 5.71x
Jos A. Bank Clothiers 3.80% 5.69x
Chicos 3.08% 4.76x
J. Crew 2.19% 4.60x
Mens Wearhouse 5.51% 4.60x
LOFT 3.15% 4.55x
Calvin Klein 0.53% 4.31x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 3.95% 4.35x
Baltimore Cluster 3.65% 2.98x
Tennessee News 2.25% 2.89x
Virginia News 3.22% 2.76x
Georgia Cluster 5.11% 2.74x
Tennessee Cluster 1.62% 2.61x
Florida Local News Cluster 4.16% 2.52x
Florida Jacksonville & Orlando Cluster 3.49% 2.50x
South Florida Cluster 3.25% 2.22x
North Carolina News 1.63% 2.13x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male