Dstillery Audiences

SUNTRUST BANKS

Audience Size: 67 Thousand Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Atlanta Trip Planners.

Interest Composition Index
Atlanta Trip Planners 11.52% 5.08x
South Atlantic State Fair Visitors 11.52% 4.87x
Georgia Activities Researchers 9.42% 4.37x
Atlanta United Fans 8.90% 4.33x
Georgia Trip Planners 9.95% 3.88x
Atlanta Falcons Fans 8.90% 3.83x
Florida Gulf Coast Travel Researchers 9.42% 3.78x
Tampa and St Petersburg Trip Planners 7.33% 3.62x
ACC Fans 7.85% 3.53x
Atlanta Braves Fans 7.33% 3.40x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 2.71% 9.41x
Topshop 0.72% 9.00x
Tommy Bahama 4.21% 8.53x
Bonobos 2.40% 8.44x
Brooks Brothers 5.15% 8.13x
Jos A. Bank Clothiers 7.87% 7.98x
Abercrombie & Fitch 2.56% 7.98x
Intermix 1.18% 7.51x
Joe's Jeans 0.36% 7.47x
Ann Taylor 3.26% 7.14x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 5.87x
Promo Codes 2.09% 5.48x
Georgia Cluster 13.61% 5.43x
Dubai Travel 1.57% 5.19x
Florida Local News Cluster 11.52% 4.85x
Startup Investment 1.28% 4.38x
Florida Naples News Cluster 2.09% 4.30x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.10% 3.77x
MBA Education 1.05% 3.75x
Home Remodeling 0.94% 3.64x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male