Dstillery Audiences

SUNTRUST BANKS

Audience Size: 19.6 Thousand Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 thousand unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 24.39% 11.84x
Sea World Park Trip Planners 14.63% 7.77x
Mid-Atlantic Voters 12.20% 7.13x
Tampa and St Petersburg Trip Planners 9.76% 6.47x
Hard Rock Hotel & Casino Trip Planners 12.20% 5.68x
Charitable Organization Researchers 7.32% 5.27x
Food Delivery Service Users 7.32% 4.97x
Hawaii Trip Planners 7.32% 4.95x
Florida Trip Planners 9.76% 4.94x
Jazz Festival Enthusiasts 7.32% 4.88x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.43% 14.45x
Armani 4.05% 10.83x
Topshop 0.52% 10.17x
Bonobos 2.14% 9.90x
Hugo Boss 5.33% 9.49x
Brooks Brothers 5.05% 9.29x
Kate Spade 4.29% 9.08x
Anthropologie 5.19% 8.92x
Tommy Bahama 2.86% 8.76x
Jos A. Bank Clothiers 7.33% 8.69x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Virginia News.

Content Affinity Composition Index
Virginia News 14.63% 6.63x
ISPs & Local Services 0.02% 5.87x
Antiques & Auctions 2.14% 5.51x
Florida Local News Cluster 17.07% 4.71x
Fashion Cluster 2.14% 4.49x
Startup Investment 1.28% 4.38x
Canada General Information Seeker Cluster 2.14% 4.14x
Hunting 1.43% 3.60x
Health Issues Cluster 3.57% 3.51x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.43% 3.48x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female