Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 8.92% | 3.61x |
| Orlando Trip Planners | 9.24% | 3.58x |
| Atlanta Trip Planners | 7.64% | 3.49x |
| Orlando Magic Fans | 6.69% | 3.11x |
| Essential Oils Enthusiasts | 0.01% | 3.11x |
| South Atlantic State Fair Visitors | 6.69% | 2.81x |
| Florida Gators Fans | 5.41% | 2.65x |
| South Atlantic Voters | 5.73% | 2.64x |
| Tampa and St Petersburg Trip Planners | 5.10% | 2.63x |
| Florida Gulf Coast Travel Researchers | 6.05% | 2.43x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 1.91% | 8.16x |
| Tommy Bahama | 3.15% | 6.09x |
| Jos A. Bank Clothiers | 5.58% | 5.94x |
| Brooks Brothers | 3.42% | 5.79x |
| Anthropologie | 1.54% | 5.73x |
| Topshop | 0.45% | 5.43x |
| Express Outlets | 1.01% | 5.12x |
| Bonobos | 1.48% | 5.08x |
| Ann Taylor | 2.20% | 5.02x |
| J. Crew | 3.82% | 4.99x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 1.59% | 6.22x |
| Latin American Spanish Language News | 1.27% | 5.97x |
| ISPs & Local Services | 0.02% | 5.87x |
| Theme Park Tourism | 2.87% | 5.10x |
| Florida Jacksonville & Orlando Cluster | 9.24% | 4.72x |
| Broadway Information | 1.59% | 4.62x |
| Design Software | 0.96% | 4.58x |
| Liberal Views on Government, Finance, and Economy | 0.77% | 4.46x |
| Savannah Georgia News | 1.59% | 4.13x |
| Learning & Development Products | 1.27% | 4.07x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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