Dstillery Audiences

SUNTRUST BANKS

Audience Size: 2.6 Million Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 6.92% 3.34x
Mid-Atlantic Voters 4.95% 2.92x
Georgia Trip Planners 5.69% 2.73x
Atlanta Trip Planners 5.38% 2.68x
Atlanta United Fans 4.40% 2.34x
North Carolina Travel Researchers 4.63% 2.27x
Norfolk and Virginia Beach Trip Planners 4.89% 2.19x
Florida Atlantic Coast Trip Planners 4.89% 2.18x
Florida State Seminoles Fans 3.84% 2.11x
North Carolina Football Fans 4.50% 2.11x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.

Location Composition Index
Belk 1.88% 7.77x
Johnston and Murphy 3.01% 6.20x
Tommy Bahama 2.42% 5.43x
Jos A. Bank Clothiers 5.15% 5.01x
Brooks Brothers 3.26% 4.83x
Express Outlets 0.67% 4.32x
Chicos 3.68% 4.05x
Topshop 0.19% 4.02x
J. Crew 2.84% 4.00x
Mens Wearhouse 7.10% 3.99x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 5.90x
Memphis News 0.53% 3.94x
Washington & Northern Virginia 6.13% 3.92x
North Carolina Education 2.36% 3.25x
Environmental Conservation 0.02% 3.23x
Environmentally Friendly Cars 0.02% 3.16x
Greece Cluster 0.07% 3.09x
Survey Websites 0.02% 2.95x
As Seen On TV Products 0.02% 2.95x
Credit Unions & Consumer Protection 0.04% 2.76x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male