Dstillery Audiences

SUNTRUST BANKS

Audience Size: 249 Thousand Devices

Explore the SunTrust Banks Audience

Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 249 thousand unique devices whose actions qualify for the SunTrust Banks audience.

Dstillery Crafted Audiences

INTERESTS

The SunTrust Banks audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the SunTrust Banks audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 4.20% 2.97x
Florida Atlantic Coast Trip Planners 4.30% 2.79x
South Atlantic State Fair Visitors 6.06% 2.78x
Voice Over Internet Protocol (VoIP) Users 6.25% 2.74x
Tampa and St Petersburg Trip Planners 3.87% 2.59x
Orlando Trip Planners 3.82% 2.54x
Fort Lauderdale Trip Planners 2.39% 2.42x
Georgia Activities Researchers 1.82% 2.29x
Florida County and Local Fair Visitors 7.11% 2.29x
Nashville Trip Planners 2.55% 2.25x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The SunTrust Banks audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.62% 6.43x
Tommy Bahama 0.63% 5.13x
Brooks Brothers 0.70% 5.06x
Belk 0.70% 4.66x
Joe's Jeans 0.02% 4.23x
Charlotte Russe 0.35% 3.95x
Anthropologie 0.85% 3.61x
Ann Taylor 0.32% 3.44x
Madewell 0.46% 3.43x
Abercrombie & Fitch 0.24% 3.42x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 5.87x
Celebrity Gossip 0.05% 4.81x
New Parents 0.07% 4.00x
Vietnam Cluster 0.03% 3.90x
Corporate Employment Pages 0.04% 3.73x
Data Centers 0.05% 3.73x
Accounting 0.07% 3.56x
Aid Groups 0.07% 3.54x
Mobile Industry Information 0.04% 3.48x
Florida Naples News Cluster 0.98% 3.47x
Composition Percentage: The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male