Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 4.06% | 3.06x |
| Georgia Trip Planners | 4.13% | 2.82x |
| Mid-Atlantic Voters | 2.86% | 2.68x |
| Atlanta United Fans | 2.62% | 2.50x |
| Georgia Activities Researchers | 2.80% | 2.41x |
| South Atlantic Voters | 2.55% | 2.28x |
| Atlanta Trip Planners | 5.66% | 2.22x |
| Florida Atlantic Coast Trip Planners | 3.26% | 2.21x |
| Asheville Trip Planners | 2.75% | 2.16x |
| Retired Government Employees | 1.90% | 2.16x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 2.03% | 8.89x |
| Johnston and Murphy | 1.15% | 6.49x |
| Tommy Bahama | 2.16% | 6.31x |
| Brooks Brothers | 3.00% | 5.71x |
| Jos A. Bank Clothiers | 3.80% | 5.69x |
| Chicos | 3.08% | 4.76x |
| J. Crew | 2.19% | 4.60x |
| Mens Wearhouse | 5.51% | 4.60x |
| LOFT | 3.15% | 4.55x |
| Calvin Klein | 0.53% | 4.31x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 3.95% | 4.35x |
| Baltimore Cluster | 3.65% | 2.98x |
| Tennessee News | 2.25% | 2.89x |
| Virginia News | 3.22% | 2.76x |
| Georgia Cluster | 5.11% | 2.74x |
| Tennessee Cluster | 1.62% | 2.61x |
| Florida Local News Cluster | 4.16% | 2.52x |
| Florida Jacksonville & Orlando Cluster | 3.49% | 2.50x |
| South Florida Cluster | 3.25% | 2.22x |
| North Carolina News | 1.63% | 2.13x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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