Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 4.54% | 3.06x |
| Georgia Trip Planners | 4.58% | 2.91x |
| Mid-Atlantic Voters | 3.30% | 2.66x |
| South Atlantic Voters | 3.26% | 2.47x |
| Florida Atlantic Coast Trip Planners | 3.76% | 2.45x |
| Atlanta United Fans | 3.01% | 2.45x |
| Georgia Activities Researchers | 2.97% | 2.44x |
| Tampa and St Petersburg Trip Planners | 2.34% | 2.35x |
| Atlanta Trip Planners | 6.17% | 2.33x |
| Palm Beach Trip Planners | 3.45% | 2.33x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 2.00% | 8.70x |
| Tommy Bahama | 1.87% | 6.22x |
| Jos A. Bank Clothiers | 2.92% | 6.04x |
| Mens Wearhouse | 4.77% | 5.98x |
| Brooks Brothers | 3.08% | 5.80x |
| Chicos | 2.68% | 4.85x |
| Calvin Klein | 0.53% | 4.61x |
| LOFT | 2.25% | 4.54x |
| Free People | 0.90% | 4.50x |
| Club Monaco | 0.54% | 4.48x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 3.74% | 4.47x |
| North Carolina Education | 1.71% | 3.72x |
| Memphis News | 0.27% | 3.53x |
| Savannah Georgia News | 0.59% | 3.21x |
| North Carolina | 1.83% | 3.16x |
| Florida Naples News Cluster | 1.21% | 3.08x |
| Southeast College Athletics | 0.40% | 3.08x |
| Florida Jacksonville & Orlando Cluster | 4.08% | 3.08x |
| Rural Living | 0.02% | 3.06x |
| South Carolina Travel | 0.06% | 3.02x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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