Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 6.92% | 3.34x |
| Mid-Atlantic Voters | 4.95% | 2.92x |
| Georgia Trip Planners | 5.69% | 2.73x |
| Atlanta Trip Planners | 5.38% | 2.68x |
| Atlanta United Fans | 4.40% | 2.34x |
| North Carolina Travel Researchers | 4.63% | 2.27x |
| Norfolk and Virginia Beach Trip Planners | 4.89% | 2.19x |
| Florida Atlantic Coast Trip Planners | 4.89% | 2.18x |
| Florida State Seminoles Fans | 3.84% | 2.11x |
| North Carolina Football Fans | 4.50% | 2.11x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 1.88% | 7.77x |
| Johnston and Murphy | 3.01% | 6.20x |
| Tommy Bahama | 2.42% | 5.43x |
| Jos A. Bank Clothiers | 5.15% | 5.01x |
| Brooks Brothers | 3.26% | 4.83x |
| Express Outlets | 0.67% | 4.32x |
| Chicos | 3.68% | 4.05x |
| Topshop | 0.19% | 4.02x |
| J. Crew | 2.84% | 4.00x |
| Mens Wearhouse | 7.10% | 3.99x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 5.90x |
| Memphis News | 0.53% | 3.94x |
| Washington & Northern Virginia | 6.13% | 3.92x |
| North Carolina Education | 2.36% | 3.25x |
| Environmental Conservation | 0.02% | 3.23x |
| Environmentally Friendly Cars | 0.02% | 3.16x |
| Greece Cluster | 0.07% | 3.09x |
| Survey Websites | 0.02% | 2.95x |
| As Seen On TV Products | 0.02% | 2.95x |
| Credit Unions & Consumer Protection | 0.04% | 2.76x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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