Explore the SunTrust Banks Audience
Below you'll find more information about the SunTrust Banks audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the SunTrust Banks audience.
INTERESTS
The SunTrust Banks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the SunTrust Banks audience is Atlanta Trip Planners.
| Interest | Composition | Index |
| Atlanta Trip Planners | 11.52% | 5.08x |
| South Atlantic State Fair Visitors | 11.52% | 4.87x |
| Georgia Activities Researchers | 9.42% | 4.37x |
| Atlanta United Fans | 8.90% | 4.33x |
| Georgia Trip Planners | 9.95% | 3.88x |
| Atlanta Falcons Fans | 8.90% | 3.83x |
| Florida Gulf Coast Travel Researchers | 9.42% | 3.78x |
| Tampa and St Petersburg Trip Planners | 7.33% | 3.62x |
| ACC Fans | 7.85% | 3.53x |
| Atlanta Braves Fans | 7.33% | 3.40x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Interest attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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APPAREL RETAILERS
The SunTrust Banks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the SunTrust Banks audience is Belk.
| Location | Composition | Index |
| Belk | 2.71% | 9.41x |
| Topshop | 0.72% | 9.00x |
| Tommy Bahama | 4.21% | 8.53x |
| Bonobos | 2.40% | 8.44x |
| Brooks Brothers | 5.15% | 8.13x |
| Jos A. Bank Clothiers | 7.87% | 7.98x |
| Abercrombie & Fitch | 2.56% | 7.98x |
| Intermix | 1.18% | 7.51x |
| Joe's Jeans | 0.36% | 7.47x |
| Ann Taylor | 3.26% | 7.14x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Location attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the SunTrust Banks audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 5.87x |
| Promo Codes | 2.09% | 5.48x |
| Georgia Cluster | 13.61% | 5.43x |
| Dubai Travel | 1.57% | 5.19x |
| Florida Local News Cluster | 11.52% | 4.85x |
| Startup Investment | 1.28% | 4.38x |
| Florida Naples News Cluster | 2.09% | 4.30x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.10% | 3.77x |
| MBA Education | 1.05% | 3.75x |
| Home Remodeling | 0.94% | 3.64x |
Composition Percentage:
The overlap percentage between the SunTrust Banks audience and the Content Affinity attribute.
Index: A comparison of the SunTrust Banks audience to the internet population.
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DEMOGRAPHICS
The SunTrust Banks audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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