Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 935.1 thousand unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.84x |
| Home-Made Face Mask Researchers | 0.07% | 3.19x |
| Sprint Customers | 0.06% | 2.90x |
| T-Mobile Customers | 0.11% | 2.32x |
| Last Minute Travelers | 3.24% | 1.86x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Real Estate Decision Makers | 2.84% | 1.66x |
| Phoenix Trip Planners | 2.99% | 1.65x |
| AT&T Wireless Customers | 0.06% | 1.57x |
| Mobile Phone Purchase Intenders | 3.65% | 1.57x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.71% | 30.50x |
| Hollister | 12.94% | 23.98x |
| Charlotte Russe | 1.61% | 22.86x |
| Michael Kors | 12.14% | 22.13x |
| Zumiez | 18.38% | 21.42x |
| Express | 20.43% | 20.93x |
| Aeropostale | 16.02% | 20.85x |
| Express Outlets | 2.35% | 20.67x |
| Levi Strauss | 0.06% | 20.29x |
| Coach | 9.13% | 19.86x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 0.11% | 5.14x |
| Russia Cluster | 0.09% | 4.49x |
| Retail Industry News | 0.11% | 4.04x |
| Cuba & Mexico Media | 0.11% | 3.60x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.07% | 3.55x |
| Southern California Tourism | 0.07% | 3.49x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.46x |
| Action Sports | 0.15% | 3.17x |
| Canadian Lifestyle | 0.07% | 3.15x |
| Auctions & Repossessions | 0.11% | 3.10x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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