Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.05% | 1.66x |
| Las Vegas Nightlife Researchers | 4.05% | 1.66x |
| United Arab Emirates Trip Planners | 2.77% | 1.59x |
| Online Grocery Shoppers | 3.33% | 1.56x |
| Real Estate Decision Makers | 2.61% | 1.52x |
| Ballet Enthusiasts | 3.00% | 1.51x |
| E-cycling Enthusiasts | 3.17% | 1.51x |
| Venture Capitalists | 2.40% | 1.50x |
| Los Angeles Mass Transit Commuters | 4.04% | 1.48x |
| Last Minute Travelers | 2.72% | 1.47x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.33% | 18.81x |
| Hollister | 15.63% | 15.44x |
| Abercrombie & Fitch | 3.46% | 15.40x |
| Charlotte Russe | 7.84% | 14.81x |
| Michael Kors | 15.56% | 14.72x |
| Express Outlets | 3.05% | 14.39x |
| Zumiez | 21.76% | 14.15x |
| Joe's Jeans | 0.57% | 14.02x |
| Express | 20.64% | 14.01x |
| Coach | 13.82% | 14.00x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 3.21x |
| Malaya | 0.02% | 3.16x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 2.80x |
| Los Angeles Cluster | 0.03% | 2.74x |
| Alternative Streaming Services | 0.02% | 2.56x |
| Mining & Natural Resources | 0.02% | 2.54x |
| Pac 12 Sports | 0.12% | 2.38x |
| General Interest | 0.02% | 2.31x |
| Turkey & Iran Cluster | 0.04% | 2.31x |
| Higher-End Fashion Brands | 0.05% | 2.28x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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