Dstillery Audiences

SUNGLASS HUT

Audience Size: 534.6 Thousand Devices

Explore the Sunglass Hut Audience

Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 534.6 thousand unique devices whose actions qualify for the Sunglass Hut audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglass Hut audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglass Hut audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.90x
T-Mobile Customers 0.11% 2.32x
Verizon Wireless Customers 0.09% 1.76x
Readers of Korean Content 4.89% 1.69x
New York City Events Researchers 2.11% 1.65x
San Diego Activities Researchers 2.02% 1.62x
Charitable Donors 3.43% 1.61x
Masters in Management Researchers 3.94% 1.60x
Yale University Fans 2.49% 1.58x
French Language Learners 3.87% 1.57x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglass Hut audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.

Location Composition Index
Topshop 0.20% 32.30x
Charlotte Russe 1.49% 28.52x
Hollister 11.41% 26.29x
Express 16.99% 24.15x
Aeropostale 14.20% 23.65x
Zumiez 12.42% 23.22x
Michael Kors 8.63% 22.82x
Lorna Jane 0.72% 22.61x
Journeys 21.81% 21.74x
Gymboree 10.59% 21.46x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglass Hut audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.09% 4.01x
College Greek Life 0.07% 3.94x
Music Education 0.09% 3.76x
Visa & Immigration 0.04% 3.64x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.04% 3.58x
Canada Tax and Finance Research Cluster 0.03% 3.46x
Education Cluster 0.09% 3.36x
MBA Education 0.11% 3.34x
Toys Shopping 0.07% 3.26x
University Press 0.07% 3.23x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female