Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 240.1 thousand unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.38% | 3.19x |
| Sprint Customers | 0.06% | 2.90x |
| T-Mobile Customers | 0.11% | 2.32x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Mercedes-Benz Vehicle Shoppers | 3.59% | 1.65x |
| Readers of Bengali Content | 2.17% | 1.64x |
| Cigars Shoppers | 3.69% | 1.60x |
| Private Jet Traveler | 3.40% | 1.59x |
| Online Investors | 2.93% | 1.59x |
| AT&T Wireless Customers | 0.06% | 1.57x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.22% | 33.20x |
| Charlotte Russe | 1.81% | 26.04x |
| Hollister | 14.36% | 23.75x |
| Michael Kors | 10.80% | 21.62x |
| Aeropostale | 18.12% | 21.16x |
| Express | 20.50% | 21.12x |
| Zumiez | 14.95% | 20.73x |
| Madewell | 3.54% | 20.63x |
| Gymboree | 13.16% | 20.44x |
| Express Outlets | 2.69% | 20.32x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 0.28% | 4.37x |
| Smart Travel | 0.35% | 4.19x |
| China Cluster | 0.21% | 4.01x |
| NYC Tourist Attractions | 0.28% | 3.99x |
| Education Cluster | 0.14% | 3.97x |
| Canadian Auto | 0.14% | 3.89x |
| Low Budget Shoppers | 0.13% | 3.80x |
| Private Aviation | 0.38% | 3.74x |
| Florida College Athletics | 0.19% | 3.57x |
| India Cluster | 0.28% | 3.49x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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