Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 955.1 thousand unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.90x |
| T-Mobile Customers | 0.11% | 2.32x |
| Lunar New Year Researchers | 1.11% | 1.94x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Modern Art Museum Researchers | 0.95% | 1.71x |
| New York City Events Researchers | 1.30% | 1.71x |
| Online Content Creators | 1.32% | 1.71x |
| School Closings Updates Readers | 0.69% | 1.62x |
| Valentines Day Celebrators | 1.32% | 1.61x |
| Ballet Enthusiasts | 1.73% | 1.58x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.28% | 8.53x |
| Charlotte Russe | 1.96% | 8.09x |
| Lorna Jane | 1.35% | 8.03x |
| Hollister | 15.51% | 7.52x |
| Express | 23.06% | 7.09x |
| Michael Kors | 12.14% | 6.95x |
| Aeropostale | 19.89% | 6.94x |
| Zumiez | 17.08% | 6.88x |
| Saint Laurent Paris | 0.68% | 6.78x |
| Zara | 2.70% | 6.71x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 0.09% | 3.89x |
| Personal Finance Researchers | 0.09% | 3.43x |
| University Press | 0.07% | 3.23x |
| Beach Vacations | 0.03% | 3.16x |
| Paper & Packaging | 0.04% | 3.00x |
| Tahoe & Reno Tourism | 0.31% | 2.96x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 2.80x |
| Shoes & Accessories | 0.03% | 2.78x |
| Cars, Travel & Food | 0.01% | 2.73x |
| Celebrity Gossip | 0.04% | 2.67x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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