Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.86x |
| Los Angeles Mass Transit Commuters | 4.04% | 1.54x |
| New York City Events Researchers | 3.27% | 1.51x |
| Opera Enthusiasts | 3.12% | 1.50x |
| Los Angeles Trip Planners | 3.63% | 1.49x |
| Ballet Enthusiasts | 3.42% | 1.48x |
| Readers of South American Content | 2.98% | 1.47x |
| Santa Cruz Trip Planners | 3.29% | 1.46x |
| Santa Monica Trip Planners | 3.60% | 1.45x |
| Real Estate Decision Makers | 3.33% | 1.43x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.44% | 17.43x |
| Abercrombie & Fitch | 5.25% | 14.83x |
| Hollister | 15.65% | 14.60x |
| Michael Kors | 15.91% | 13.80x |
| Charlotte Russe | 9.49% | 13.70x |
| Uniqlo | 4.54% | 13.43x |
| Zumiez | 21.88% | 13.42x |
| Express Outlets | 3.10% | 13.37x |
| Express | 21.00% | 13.37x |
| Joe's Jeans | 0.64% | 13.33x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.02% | 2.84x |
| Home Office Products | 0.02% | 2.55x |
| Malaya | 0.02% | 2.55x |
| Retail Industry News | 0.12% | 2.45x |
| Brazil & Portugal News | 0.13% | 2.29x |
| Office Furniture Design | 0.04% | 2.21x |
| Greece Cluster | 0.03% | 2.21x |
| LGBTQ Advocacy | 1.26% | 2.17x |
| Serbia & Albania Cluster | 0.06% | 2.17x |
| Philippines News | 0.34% | 2.10x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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