Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 295.2 thousand unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.90x |
| Oregon Ducks Fans | 2.63% | 2.70x |
| Executive Travelers | 0.29% | 2.56x |
| Oregon Trip Planners | 5.65% | 2.40x |
| Modern Art Museum Researchers | 1.88% | 2.35x |
| T-Mobile Customers | 0.11% | 2.32x |
| New Year Resolution Intender | 0.34% | 2.28x |
| Authors | 2.00% | 2.03x |
| College Students | 3.37% | 2.02x |
| eBook Readers | 0.91% | 2.02x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 4.98% | 46.13x |
| Charlotte Russe | 4.57% | 44.52x |
| Hollister | 8.21% | 44.12x |
| Abercrombie & Fitch | 3.62% | 44.06x |
| Express | 16.66% | 41.36x |
| Express Outlets | 2.70% | 39.78x |
| Michael Kors | 8.38% | 39.74x |
| Aeropostale | 13.65% | 38.84x |
| Journeys | 21.15% | 38.67x |
| Club Monaco | 1.01% | 36.09x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.23% | 4.56x |
| Calendar & Holidays | 0.17% | 4.35x |
| Oregon News | 3.60% | 4.04x |
| Ancestry & Memorial Researchers | 0.13% | 3.92x |
| Recreational Motor Sport Enthusiasts | 0.11% | 3.79x |
| Tahoe & Reno Tourism | 0.34% | 3.78x |
| Data, Analytics & Coding | 0.11% | 3.66x |
| NYC Tourist Attractions | 0.29% | 3.63x |
| Book Publishers | 0.04% | 3.57x |
| High-End Audio | 0.23% | 3.48x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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