Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.84x |
| School Closings Updates Readers | 0.12% | 2.33x |
| New York City Events Researchers | 3.31% | 1.96x |
| Real Estate Decision Makers | 3.39% | 1.86x |
| Burger Enthusiast | 0.06% | 1.69x |
| Verizon Wireless Customers | 0.16% | 1.67x |
| Online Grocery Shoppers | 3.41% | 1.66x |
| Restaurant Menu Researchers | 2.92% | 1.61x |
| Social Distancing Content Readers | 0.06% | 1.59x |
| T-Mobile Customers | 0.12% | 1.58x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.14% | 21.46x |
| Hollister | 15.24% | 17.25x |
| Charlotte Russe | 5.31% | 17.05x |
| Michael Kors | 15.18% | 16.57x |
| Express Outlets | 2.93% | 15.92x |
| Zumiez | 21.76% | 15.88x |
| Joe's Jeans | 0.47% | 15.71x |
| Express | 20.92% | 15.61x |
| Coach | 12.55% | 15.54x |
| Aeropostale | 18.67% | 15.51x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.04% | 5.35x |
| Higher-End Fashion Brands | 0.06% | 3.66x |
| Canada Shopping - General Commerce | 0.03% | 3.49x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.46x |
| Chemicals | 0.03% | 3.29x |
| Retail Industry News | 0.12% | 3.18x |
| Russia Cluster | 0.07% | 3.17x |
| New York City Education & News Cluster | 0.81% | 3.07x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.02x |
| Beach & Intimate Wear | 0.06% | 3.00x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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