Dstillery Audiences

SUNGLASS HUT

Audience Size: 3.1 Million Devices

Explore the Sunglass Hut Audience

Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sunglass Hut audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglass Hut audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglass Hut audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.68% 1.47x
Los Angeles Mass Transit Commuters 2.09% 1.45x
Real Estate Decision Makers 2.47% 1.38x
Ballet Enthusiasts 2.55% 1.37x
Last Minute Travelers 2.22% 1.34x
Opera Enthusiasts 1.76% 1.34x
Los Angeles Trip Planners 2.03% 1.34x
Online Grocery Shoppers 2.54% 1.33x
Readers of South American Content 1.77% 1.32x
Major Airline Customers 2.37% 1.32x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglass Hut audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.

Location Composition Index
Topshop 0.86% 18.97x
Uniqlo 3.68% 16.38x
Express 10.93% 15.47x
Hollister 7.68% 14.89x
Kate Spade 4.76% 14.83x
Michael Kors 7.33% 14.83x
Abercrombie & Fitch 8.51% 14.67x
Zara 5.69% 14.35x
Levi Strauss 2.92% 14.30x
Johnston and Murphy 6.24% 14.23x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglass Hut audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.02% 3.67x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.35x
Turkey & Iran Cluster 0.05% 2.16x
France Online Music & Quiz Content Cluster 0.03% 2.08x
Nepal News 0.03% 2.01x
Los Angeles Cluster 0.06% 1.95x
Philippines News 0.30% 1.88x
Retail Industry News 0.15% 1.81x
International Travel 0.08% 1.75x
China Cluster 0.23% 1.74x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male