Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.63% | 1.90x |
| Ballet Enthusiasts | 2.55% | 1.87x |
| New York Trip Planners | 2.51% | 1.80x |
| Major Airline Customers | 2.70% | 1.67x |
| Miami Trip Planners | 2.35% | 1.66x |
| Broadway Fans | 1.88% | 1.65x |
| Restaurant Menu Researchers | 2.05% | 1.64x |
| Real Estate Decision Makers | 4.54% | 1.63x |
| Home Interior Design Enthusiasts | 2.02% | 1.59x |
| Online Grocery Shoppers | 4.37% | 1.59x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.92% | 25.45x |
| Everlane | 0.25% | 22.60x |
| Levi Strauss | 2.74% | 20.58x |
| Hollister | 5.12% | 20.00x |
| Express | 6.19% | 18.21x |
| Michael Kors | 4.60% | 18.01x |
| Columbia | 2.19% | 16.82x |
| Hugo Boss | 4.66% | 16.79x |
| Calvin Klein | 1.91% | 16.76x |
| Kate Spade | 3.63% | 16.51x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Quebec Job Seeker Cluster.
| Content Affinity | Composition | Index |
| Quebec Job Seeker Cluster | 0.04% | 6.86x |
| Quebec Real Estate | 0.05% | 6.42x |
| Canadian Lifestyle | 0.10% | 5.35x |
| Canada Online Shopping Cluster | 0.06% | 5.15x |
| French Canadian Cluster | 0.14% | 5.01x |
| Canada Job Seekers Cluster | 0.05% | 4.28x |
| Ontario Canada Cluster | 0.05% | 3.98x |
| Quebec Vacations | 0.11% | 3.21x |
| Canada Shopping - Kitchenware | 0.06% | 3.05x |
| French News & Gossip Cluster | 0.08% | 2.92x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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