Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.68% | 1.47x |
| Los Angeles Mass Transit Commuters | 2.09% | 1.45x |
| Real Estate Decision Makers | 2.47% | 1.38x |
| Ballet Enthusiasts | 2.55% | 1.37x |
| Last Minute Travelers | 2.22% | 1.34x |
| Opera Enthusiasts | 1.76% | 1.34x |
| Los Angeles Trip Planners | 2.03% | 1.34x |
| Online Grocery Shoppers | 2.54% | 1.33x |
| Readers of South American Content | 1.77% | 1.32x |
| Major Airline Customers | 2.37% | 1.32x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.86% | 18.97x |
| Uniqlo | 3.68% | 16.38x |
| Express | 10.93% | 15.47x |
| Hollister | 7.68% | 14.89x |
| Kate Spade | 4.76% | 14.83x |
| Michael Kors | 7.33% | 14.83x |
| Abercrombie & Fitch | 8.51% | 14.67x |
| Zara | 5.69% | 14.35x |
| Levi Strauss | 2.92% | 14.30x |
| Johnston and Murphy | 6.24% | 14.23x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.02% | 3.67x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.35x |
| Turkey & Iran Cluster | 0.05% | 2.16x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.08x |
| Nepal News | 0.03% | 2.01x |
| Los Angeles Cluster | 0.06% | 1.95x |
| Philippines News | 0.30% | 1.88x |
| Retail Industry News | 0.15% | 1.81x |
| International Travel | 0.08% | 1.75x |
| China Cluster | 0.23% | 1.74x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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