Dstillery Audiences

SUNGLASS HUT

Audience Size: 3 Million Devices

Explore the Sunglass Hut Audience

Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Sunglass Hut audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglass Hut audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglass Hut audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.05% 1.66x
Las Vegas Nightlife Researchers 4.05% 1.66x
United Arab Emirates Trip Planners 2.77% 1.59x
Online Grocery Shoppers 3.33% 1.56x
Real Estate Decision Makers 2.61% 1.52x
Ballet Enthusiasts 3.00% 1.51x
E-cycling Enthusiasts 3.17% 1.51x
Venture Capitalists 2.40% 1.50x
Los Angeles Mass Transit Commuters 4.04% 1.48x
Last Minute Travelers 2.72% 1.47x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglass Hut audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.

Location Composition Index
Topshop 1.33% 18.81x
Hollister 15.63% 15.44x
Abercrombie & Fitch 3.46% 15.40x
Charlotte Russe 7.84% 14.81x
Michael Kors 15.56% 14.72x
Express Outlets 3.05% 14.39x
Zumiez 21.76% 14.15x
Joe's Jeans 0.57% 14.02x
Express 20.64% 14.01x
Coach 13.82% 14.00x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglass Hut audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.01% 3.21x
Malaya 0.02% 3.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 2.80x
Los Angeles Cluster 0.03% 2.74x
Alternative Streaming Services 0.02% 2.56x
Mining & Natural Resources 0.02% 2.54x
Pac 12 Sports 0.12% 2.38x
General Interest 0.02% 2.31x
Turkey & Iran Cluster 0.04% 2.31x
Higher-End Fashion Brands 0.05% 2.28x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male