Dstillery Audiences

SUNGLASS HUT

Audience Size: 2.8 Million Devices

Explore the Sunglass Hut Audience

Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Sunglass Hut audience.

Dstillery Crafted Audiences

INTERESTS

The Sunglass Hut audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sunglass Hut audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.27% 1.58x
Online Grocery Shoppers 2.43% 1.52x
Miami Trip Planners 2.09% 1.44x
Ballet Enthusiasts 2.04% 1.43x
Real Estate Decision Makers 2.71% 1.43x
New York Trip Planners 2.35% 1.42x
Luxury Womens Brands Shoppers 1.84% 1.41x
Travel Reward Points Enthusiasts 1.86% 1.40x
Home Interior Design Enthusiasts 1.85% 1.39x
Luxury Travel Researchers 1.53% 1.39x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sunglass Hut audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Uniqlo.

Location Composition Index
Uniqlo 3.62% 19.18x
Topshop 0.38% 17.97x
Levi Strauss 2.56% 16.46x
Everlane 0.24% 16.21x
Express 6.78% 16.20x
Hollister 6.59% 15.79x
Kate Spade 4.00% 15.78x
Columbia 2.87% 15.64x
Hugo Boss 6.18% 14.90x
White House Black Market 3.52% 14.79x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sunglass Hut audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.14% 2.25x
Alternative Streaming Services 0.04% 2.16x
Meeting Planning & Hotels 0.09% 2.09x
New York City Real Estate Research Cluster 0.97% 2.08x
Romanian News 0.02% 2.03x
Institutional Investing 0.17% 1.99x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.97x
NYC Tourist Attractions 1.35% 1.91x
Serbia & Albania Cluster 0.04% 1.84x
Drawing & Animation 0.01% 1.78x
Composition Percentage: The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male