Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.70% | 1.42x |
| Readers of Dominican Republic Content | 2.35% | 1.32x |
| South West State Fair Visitors | 3.06% | 1.31x |
| Colombia Trip Planners | 2.70% | 1.30x |
| Los Angeles Trip Planners | 3.52% | 1.30x |
| Santa Monica Trip Planners | 3.83% | 1.30x |
| Santa Cruz Trip Planners | 3.08% | 1.29x |
| Readers of South American Content | 2.56% | 1.28x |
| Readers of Belizean Content | 2.40% | 1.27x |
| Readers of El Salvadoran Content | 2.31% | 1.26x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.27% | 17.61x |
| Abercrombie & Fitch | 9.71% | 15.47x |
| Hollister | 10.87% | 14.81x |
| Express | 16.52% | 14.46x |
| Uniqlo | 3.76% | 14.28x |
| Michael Kors | 10.83% | 14.15x |
| Charlotte Russe | 10.32% | 13.91x |
| Aeropostale | 12.26% | 13.78x |
| Zara | 5.71% | 13.68x |
| Gymboree | 10.73% | 13.58x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 0.02% | 1.87x |
| Brazil & Portugal News | 0.11% | 1.82x |
| LGBTQ Advocacy | 1.28% | 1.81x |
| London Tourism & Events | 0.03% | 1.70x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.70x |
| Hipster Clothing | 0.06% | 1.70x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.70x |
| Turkey & Iran Cluster | 0.04% | 1.66x |
| French Education | 0.01% | 1.56x |
| Mid-Atlantic Beaches | 0.03% | 1.54x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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