Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 534.6 thousand unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.90x |
| T-Mobile Customers | 0.11% | 2.32x |
| Verizon Wireless Customers | 0.09% | 1.76x |
| Readers of Korean Content | 4.89% | 1.69x |
| New York City Events Researchers | 2.11% | 1.65x |
| San Diego Activities Researchers | 2.02% | 1.62x |
| Charitable Donors | 3.43% | 1.61x |
| Masters in Management Researchers | 3.94% | 1.60x |
| Yale University Fans | 2.49% | 1.58x |
| French Language Learners | 3.87% | 1.57x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.20% | 32.30x |
| Charlotte Russe | 1.49% | 28.52x |
| Hollister | 11.41% | 26.29x |
| Express | 16.99% | 24.15x |
| Aeropostale | 14.20% | 23.65x |
| Zumiez | 12.42% | 23.22x |
| Michael Kors | 8.63% | 22.82x |
| Lorna Jane | 0.72% | 22.61x |
| Journeys | 21.81% | 21.74x |
| Gymboree | 10.59% | 21.46x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.09% | 4.01x |
| College Greek Life | 0.07% | 3.94x |
| Music Education | 0.09% | 3.76x |
| Visa & Immigration | 0.04% | 3.64x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.04% | 3.58x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.46x |
| Education Cluster | 0.09% | 3.36x |
| MBA Education | 0.11% | 3.34x |
| Toys Shopping | 0.07% | 3.26x |
| University Press | 0.07% | 3.23x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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