Explore the Sunglass Hut Audience
Below you'll find more information about the Sunglass Hut audience, broken down in different categories based on their digital and physical behaviors. These are 898.4 thousand unique devices whose actions qualify for the Sunglass Hut audience.
INTERESTS
The Sunglass Hut audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunglass Hut audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 2.13% | 1.59x |
| Beard Care Shoppers | 1.62% | 1.58x |
| Miami Trip Planners | 1.81% | 1.56x |
| Canada Trip Planners | 1.46% | 1.56x |
| Luxury Womens Brands Shoppers | 1.97% | 1.51x |
| Shared Work Space Researchers | 1.35% | 1.51x |
| Colombia Trip Planners | 2.28% | 1.51x |
| Real Estate Decision Makers | 3.32% | 1.49x |
| Los Angeles Trip Planners | 2.20% | 1.48x |
| Readers of Panamanian Content | 1.84% | 1.48x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Interest attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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APPAREL RETAILERS
The Sunglass Hut audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunglass Hut audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.80% | 35.82x |
| Hollister | 3.78% | 30.13x |
| Hugo Boss | 2.67% | 29.38x |
| Levi Strauss | 2.07% | 28.74x |
| Kate Spade | 3.28% | 27.71x |
| Michael Kors | 3.72% | 26.56x |
| Abercrombie & Fitch | 3.55% | 26.33x |
| Calvin Klein | 1.83% | 26.05x |
| Columbia | 1.84% | 24.35x |
| Express | 4.24% | 22.76x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Location attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunglass Hut audience is French Canadian Cluster.
| Content Affinity | Composition | Index |
| French Canadian Cluster | 0.17% | 8.53x |
| Canada Shopping - General Commerce | 0.15% | 8.50x |
| Canadian Lifestyle | 0.27% | 6.33x |
| Canada Tax and Finance Research Cluster | 0.11% | 6.25x |
| Canada Culture and Tourism | 0.19% | 5.91x |
| Quebec Vacations | 0.12% | 5.63x |
| Canada General Information Seeker Cluster | 0.59% | 5.61x |
| Canada Business Cluster | 0.09% | 5.17x |
| Canadian News | 0.10% | 4.83x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.14% | 4.82x |
Composition Percentage:
The overlap percentage between the Sunglass Hut audience and the Content Affinity attribute.
Index: A comparison of the Sunglass Hut audience to the internet population.
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DEMOGRAPHICS
The Sunglass Hut audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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