Explore the Sunrise Senior Living Audience
Below you'll find more information about the Sunrise Senior Living audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 thousand unique devices whose actions qualify for the Sunrise Senior Living audience.
INTERESTS
The Sunrise Senior Living audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunrise Senior Living audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.48% | 4.12x |
| Men's Shoe Shoppers | 5.47% | 3.28x |
| NHL Fans | 4.98% | 3.07x |
| Professional Lacrosse Fans | 6.97% | 3.07x |
| Cape Cod News Readers | 4.98% | 3.00x |
| Business Tax Filers | 4.98% | 2.68x |
| Boston Trip Planners | 3.48% | 2.68x |
| North East State Fair Visitors | 5.47% | 2.67x |
| Auto Show Enthusiasts | 6.47% | 2.62x |
| Football Enthusiasts | 5.97% | 2.61x |
Composition Percentage:
The overlap percentage between the Sunrise Senior Living audience and the Interest attribute.
Index: A comparison of the Sunrise Senior Living audience to the internet population.
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APPAREL RETAILERS
The Sunrise Senior Living audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunrise Senior Living audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.39% | 16.20x |
| Armani | 1.18% | 13.51x |
| Bonobos | 0.87% | 13.39x |
| Ann Taylor | 1.42% | 12.19x |
| Saint Laurent Paris | 0.24% | 11.89x |
| Club Monaco | 0.43% | 10.66x |
| Madewell | 1.61% | 10.57x |
| American Apparel | 1.26% | 9.85x |
| REI | 1.61% | 9.01x |
| Free People | 1.46% | 8.86x |
Composition Percentage:
The overlap percentage between the Sunrise Senior Living audience and the Location attribute.
Index: A comparison of the Sunrise Senior Living audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunrise Senior Living audience is Hockey.
| Content Affinity | Composition | Index |
| Hockey | 2.49% | 5.46x |
| Sports - Climbing, Non-traditional | 1.49% | 4.87x |
| Luxury Sneakers | 1.49% | 4.35x |
| Pacific Northwest Sports & News Cluster | 1.88% | 4.10x |
| South Carolina Travel | 0.07% | 4.00x |
| Hawaii News | 1.41% | 3.98x |
| Boston Cluster | 11.94% | 3.75x |
| Organic Beauty & Skincare Products | 0.25% | 3.70x |
| Low Carb Diets | 1.41% | 3.68x |
| Online Ticket Buyers | 0.94% | 3.63x |
Composition Percentage:
The overlap percentage between the Sunrise Senior Living audience and the Content Affinity attribute.
Index: A comparison of the Sunrise Senior Living audience to the internet population.
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DEMOGRAPHICS
The Sunrise Senior Living audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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