Explore the Sunrise Senior Living Audience
Below you'll find more information about the Sunrise Senior Living audience, broken down in different categories based on their digital and physical behaviors. These are 46.7 thousand unique devices whose actions qualify for the Sunrise Senior Living audience.
INTERESTS
The Sunrise Senior Living audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sunrise Senior Living audience is Business Travelers.
| Interest | Composition | Index |
| Business Travelers | 1.69% | 2.06x |
| Retired Assisted Living Shoppers | 1.39% | 1.93x |
| Investment Banking Professionals | 1.82% | 1.90x |
| Los Angeles Rams Fans | 1.43% | 1.85x |
| New York Knicks Fans | 1.91% | 1.79x |
| Los Angeles Mass Transit Commuters | 2.60% | 1.79x |
| Retired Government Employees | 1.21% | 1.76x |
| Luxury Womens Brands Shoppers | 2.30% | 1.75x |
| Executive Travelers | 1.60% | 1.74x |
| New Orleans Saints Fans | 1.82% | 1.73x |
Composition Percentage:
The overlap percentage between the Sunrise Senior Living audience and the Interest attribute.
Index: A comparison of the Sunrise Senior Living audience to the internet population.
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APPAREL RETAILERS
The Sunrise Senior Living audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sunrise Senior Living audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.69% | 5.81x |
| Club Monaco | 0.59% | 5.61x |
| Banana Republic | 2.22% | 4.34x |
| The North Face | 1.00% | 3.87x |
| J. Crew | 1.59% | 3.73x |
| Gymboree | 0.98% | 3.25x |
| Brooks Brothers | 1.49% | 3.22x |
| REI | 1.49% | 3.19x |
| Carhartt | 0.14% | 1.33x |
Composition Percentage:
The overlap percentage between the Sunrise Senior Living audience and the Location attribute.
Index: A comparison of the Sunrise Senior Living audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sunrise Senior Living audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 1.17% | 2.63x |
| San Francisco Bay Area Cluster | 1.99% | 2.50x |
| Accounting | 0.61% | 2.45x |
| Washington & Northern Virginia | 1.69% | 2.38x |
| Illinois | 0.69% | 2.35x |
| Georgia Cluster | 3.03% | 2.17x |
| Party Planning & Invitations | 0.65% | 2.02x |
| North Carolina Education | 0.82% | 2.00x |
| Live Music | 0.56% | 2.00x |
| Israel News | 0.95% | 1.98x |
Composition Percentage:
The overlap percentage between the Sunrise Senior Living audience and the Content Affinity attribute.
Index: A comparison of the Sunrise Senior Living audience to the internet population.
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